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"Navigating uncertain terrain Applying winning data science techniques in the shape of econometrics is business’s best bet for navigating uncertain terrain and ensuring that budgets are optimally allocated to give the best returns. It wanted an impartial view of the best media allocation available to compensate for the loss of a key channel. Our analysts produced models to predict the response for each marketing channel. This approach ensured the complex relationship between media spend and channel response was factored in. To read the Metrix Data Science white paper on econometrics click here"
<https://just.marketing/technique/why-econometrics-is-the-answer-in-the-covid-adpsend-conundrum>