<https://penfield.one/poppycock/>
<http://schema.org/description>
"It's this kind of aggravating nonsense and irresponsible writing that sets the field of marketing measurement back years. And infuriatingly, it is read by a lot of people. The first paragraph: \"Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales"
<https://penfield.one/poppycock/>