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"The outbreak of coronavirus has boosted searches for medical specialists.Billions of people look for healthcare-related information online. Over the lastfew months, the has grown by 20%.Many companies are in drastic need of medical web development, as they strive toadapt to this new reality.A healthcare website is the face of your medical practice. It can either helpgrow your business or cause it to turn to dust.Moreover, innovative solutions like internal web portals and management systemsare important for medical businesses. They help increase the efficiency of thehealthcare sector and allow it to better withstand the growing flow of patients,both online and offline.This article will help you better understand the basics of healthcare websitedevelopment, namely: * how your medical сenter can survive the crisis * key secrets of medical website design * top 10 medical web development features your website can’t live without * tech components of medical website developmentLet’s jump right into the tech and business details!MLSDev Experience in Healthcare Website DevelopmentMLSDev provides secure medical web and mobile app solutions for end-users andbusinesses. Our projects follow medical regulations, provide a great userexperience, and help medical institutions with their needs.Here are a few projects that built for the medical field:Idana - designed to help doctors perform anamnesis for patients before theiractual visit to the clinic. Due to the project’s specifications, we offered todevelop a progressive web app, which is compliant with the that applies to allmedical device software.This medical web development allowed us to reduce the guesswork and improve thequality of the medical services provided.Health & Fitness - a web healthcare platform that collects and interpretspersonal health data for users, doctors, and coaches. Thanks to the medical webdevelopment of this platform, patients can unlock the full potential of theirpersonal data. The software collects data on over 50 physical and mental healthparameters.Users can open access to data and get medical recommendations remotely. They canalso consult with a doctor and even create a personalized fitness plan.Medical Web Projects Completed by MLSDev: Idana and Health & FitnessDoctor booking platform - we have experience working with enterprise clients.Among them is a large biotech company in the Dominican Republic.The platform we designed unites and digitizes the work of medical centers(clinics, laboratories, vaccination centers) and provides advanced patient careservices. This includes complex medical web development solutions for doctors.Deep expertise in medical website development allows us to create robusthealthcare solutions for businesses and users.We would be glad to assist your company in the development of the followingmedical services on the web, namely: * information portals * professional networks * warehouse and supply chain management systems * CMS for medical center * data analytics platforms * IoT software for healthcare organizations * doctor training platforms * knowledge bases * online medical staff hiring platforms * clinical trial data management systemsMedical Web Development: Key ConsiderationsMedical website development has some technical aspects that should be consideredbefore beginning.The best medical website development practices combined with modern technologieswill ensure the reliability and fast performance of your solution.The Best Medical Website Development Practices1. HIPAA AND HITECH COMPLIANCEProviders of medical services deal with protected health information (PHI) everyday. PHI is all information related to health services, which is protected byHIPAA regulations. Sensitive data includes information on health issues,symptoms, as well as insurance, patient forms, and financial credentials.The website for a medical service provider needs to be HIPAA compliant. HIPAAoutlines the requirements for the processes behind the management, storage, andtransmission of PHI.HIPAA resonates around four basic rules: * Privacy Rule * Security Rule * Enforcement Rule * Breach Notification RuleTo become HIPAA compliant, a company needs to meet all of the specified criteriaof data handling, assign a HIPAA compliance officer, prepare and publish apolicy, and ensure data encryption.The Health Information Technology for Economic and Clinical Health Act (HITECH)supplements HIPPA and provides patients with extra protection.First of all, they must have online access to their Protected Health Informationand must be notified of any data violation. Furthermore, if a data breachimpacts the data of 500+ patients, the medical company needs to inform theUnited States Department of Health and Human Services about the occurrence.Depending on the level of the data breach and a company’s reaction to it, thecompany could be charged with a number of penalties, starting from a singlepayment of a hundred dollars per violation, and reaching all the way up to $1.5million.--------------------------------------------------------------------------------Try to hire a medical website development company whose specialists know how tomake a website compliant with the relevant regulations. You can also check outthis , which provides a full overview of the requirements and regulations.--------------------------------------------------------------------------------2. PRIVACY POLICYSince a medical website processes a lot of confidential and sensitive data, youneed to have a strict privacy policy.The policy should be available to all users and state which types of data youcollect, the tools used, and how you process data, encrypt it, and keep it safe.If you’re working in the European Union, hire a lawyer specialized in GDPR whocan help you create your privacy policy.3. USE OF SSL CERTIFICATEWhether your medical website sells something or not, you should use HTTPS andSSL certificates.This security protocol ensures a secure connection with the server. The protocolencrypts all data that travels from your website to the servers. The price rangeof SSL certificates is broad - from $8 to $4,000 per year. The cost depends onthe type of protection provided and the number of domains you need SSLcertificates for.4. WEB RESPONSIVENESSMedical Web Portal Represented on Different DevicesAfter the internet moved from PC to other devices, website responsiveness becamemore important than ever before. Any website should look equally as great on abig computer screen as on a tablet or smartphone.If a website fails to ensure a great user experience on all devices, the serviceprovider stands to lose customers. The Socpub states that 57% of users areunlikely to recommend a business with a poorly-designed mobile site to friends.Note: If you already own a medical website, this is a cue to make it responsive.5. QUICK LOAD TIMESWhen it comes to loading times, medical websites should load in a flash. Onaverage, users expect a website to load within 2 seconds at most. Any longerthan that and you could lose potential customers.Google values quick load times.Quick load times should be on the list of priority tasks for medical webdevelopment. These sites are more likely to rank better and get into the topplaces in Google search results.6. SIMPLE & CLEAR WEBSITE NAVIGATIONAll information on your website should be no more than two clicks away forvisitors. Otherwise, they are likely to become frustrated and leave. Medicalshould concentrate on the logical organization of menu items and informationstructure.7. VALUE-GIVING CONTENTMedical practice website development should aim to create websites with usefulinformation.You need to provide patients with relevant content at each stage of theircustomer journey. The website should include pricing info, patient testimonials,contact and location info, an FAQ section, etc. Pay close attention to thecreation of the “About us” page.found that 70% of websites belonging to small businesses lack a clear Call toAction (CTA) on their homepage.Don’t be like these businesses. Place your medical practice web site among the30% of businesses with strong CTAs.8. WELL-STRUCTURED WEBSITE LAYOUTPay close attention to clear and well-organized content structure, since websitevisitors usually skim through and expect the text to be presented in the form ofshort sentences. Bulleted and numbered lists, short paragraphs and sentences,and easy-to-read fonts help users pull the necessary data out of context.The content layout should be well-planned during the medical website designstage. Furthermore, it should certainly be implemented in medical websitedevelopment.9. THE APPLICATION OF SEO PRACTICESSearch engine optimization (SEO) drives the online world.The application of top SEO practices is important if you want to have Google andother search engines love your website. SEO increases the likelihood of awebsite appearing at the top of SERP (search engine result pages). Thus, yourmedical website should apply SEO to attract new clients to the medicalestablishment.10. CHATBOT INTEGRATION IN MEDICAL WEB DEVELOPMENTChatbot integration is a great idea if you need to reduce manual work andstreamline the customer experience. Chatbots can perform a lot of tasks,including patient management, assisting in emergency situations, helping withmedical issues, providing results on analysis, etc.Example of Chatbot Integration11. IOT FOR MEDICAL WEB DEVELOPMENTThe introduction of can help improve the internal processes of different medicalestablishments.A combination of sensors with software can be used in medical websitedevelopment to monitor patients’ health from a distance, control how patientstake drugs while they are home, and remind them when to take them.There are a lot of possible implementations of IoT in healthcare, includingadvanced inventory management, wearable devices to monitor different aspects ofhealth conditions, insight into valuable data that helps to treat chronicdiseases, and much more.Guide on How to Outsource Web DevelopmentEssentials of Medical Website DesignMedical website design and development are two inseparable notions.Medical web development consists of the following steps: * creation of medical website design * front-end medical website development * back-end medical web development * quality assuranceBelow, we will talk about medical website design and how to create a successfulbrand’s visual representation.Medical Practice Web DesignWhat makes a good website design?A professional medical website development company will know the answer to thisquestion.Over the last few years, simplicity has become the best medical website designpractice. Healthcare websites with fresh and uncluttered designs perform better.Medical website design should provide patients with a smooth user experience andseamless navigation.Below, they are overviewed in vivid detail. * Flat & laconic designMedical website design is not about entertainment and colorful interfaces.Instead, it should broadcast trustworthiness and reliability in a simple anduser-friendly layout.The Olathe Health example below has a very laconic design.Flat Design of Olathe HealthThe first thing users see is the homepage with the key services of OlatheHealth. Furthermore, they can search for the details they need like the closestlocation, a doctor, a way to pay a bill and jump to useful resources, and so on. * User-centric designAny medical website design company understands the importance of a user-centricinterface. A doctor’s office website should not be about medical practices.Instead, it should be about patients and their issues.Take a glance at the example below.User-centric Medical Website Design and DevelopmentRoyal Adelaide Hospital is another example of user-centric medical webdevelopment. The website provides users with simple navigation, a full list ofprovided services, and advanced filtering options. * Appropriate color schemeMedical website design usually utilizes neutral colors. These colors shouldcontribute to the user’s good impression of the company. Blue, white, red andtheir main shades are the most popular color palettes in medical website design.The below image is a vivid example of how color schemes can create a brandimpression.Medical Website Color Scheme * Real-life photos & high-quality graphicsWhen it comes to medical website design, many websites look the same.The reason for this is the use of the same dull, standard photos and graphics.Set your website apart with photos of doctors at work, happy patients, andinteriors shots of the doctors’ offices. The same goes for graphics.St. Andrew’s Hospital rocks this principle of successful healthcare websitedesign. Behind-the-scene photos give the feel of doctors who care about yourhealth.Usage of Photos at St. Andrew’s Hospital * Animations & interactive elementsAnimations and interactive elements eventually invaded medical website designand development. A few years later, the trend still stands.Animations, videos, and pop-ups add a special touch to interactive medicalwebsite design. Designers should ensure that these elements match the healthcarewebsite design.Don’t forget to check out the latest trends to stay up-to-date. Medical websitedesign and development should strive to create a user-centric design andseamless user experience.Healthcare Website Development ComponentsCustom medical websites are built from scratch. From the technical point ofview, these platforms consist of frontend and backend parts with the addition ofAPIs.Let’s check out these details in greater detail. This will help you betterunderstand the medical website development process.Medical Web Development: Frontend & BackendWeb Frontend includes all the visual elements that users interact with. It isthe technical implementation of UX/UI design created in the first stages ofdevelopment.Usually, frontend development utilizes the following web technologies: * Markup languages: HTML5, CSS3 * Programming languages: JavaScript, TypeScript * JavaScript frameworks: Angular, React, Vue, etc.Medical websites, such as internal portals, might require the use of a CMS(Content Management System). These systems allow for the storage of differenttypes of content, including surgical videos, images, and documents effectively.This sort of repository allows access to data for all employees working inside ahospital’s network.For you to note: It is possible to choose a ready-to-use system, but it is morerecommended that you create a custom solution tailored to your business needs.Web Backend is the server side of medical websites that works with information.Backends are where all the behind-the-scenes operations happen and websitefeatures operate. The tech stack used for backend development is usually thefollowing: * Programming languages: Ruby, Elixir, Python, PHP, Java, etc. * Web frameworks: Ruby On Rails, Phoenix * Database servers: PostgreSQL, MySQL * Web servers: nginx, Apache * Cloud server platforms: Amazon Web Services (AWS, EC2, S3, etc.)Usually, during the discovery stage, the Software Architect and Business Analystinspect project requirements and decide on the best stack of technologies thatwill underline your project.API (Application Programming Interface) - a set of commands that integrates yourwebsite with third-party services. Some of them are as follows:Medical Web Development Domain Service Secure data exchange and management HumanAPI, Box API, TrueVault, iHealth, Allscripts API, AdvancedMD AP, CloudHealthcare API Doctor location BetterDoctor Doctor background checks DoximityData hubs WHO/Europe Data Warehouse API Patient management Drchrono APIPrescription-refilling features Walgreens Pharmacy Prescription API Clinicaltrial data exchange Clinical Trial API, OpenTrials API Machine learning andanalytics Google Cloud Healthcare API Online payments Stripe, Braintree Medicaleducation CPE Monitor Service API Symptom checkers ApiMedic Symptom Checker API,BMI Calculator APIHere are a few examples of the medical web projects that can be developed withthese technologies: * Warehouse and supply chain management systems - designed to help businesses   monitor the supply chain, delivery of medical supplies, and their storage   inside warehouses. These web systems provide doctors and other medical   workers with information on all drugs and supplies in stock. * Data analytics platforms - these solutions can be developed based on machine   learning and data science. They allow medical staff to quickly access the   data they need on medical trials, patients, illnesses, etc, * Doctor training platforms - centralized educational hubs created to help   doctors advance their skills and share knowledge with others. These platforms   could be very useful due to the current situation with COVID-19. * Knowledge bases and portals - these are used to provide medical employees   with access to different types of educational content, such as the   regulations used in a particular hospital. * Online medical staff hiring platforms - these help to solve the problem of   quickly finding qualified medical workers. These platforms contain   information about medical workers, their qualifications, experience, etc.   Hospitals in need of new employees can look through the data and find   specialists that meet all their criteria. * Clinical trial data management systems - the task of these solutions is to   help manage all aspects of clinical trials. They usually contain information   about patients, their appointments with medical institutions, reports, etc.   Systems are used to help analyze and manage data on clinical trials.Medical Dashboard Example on WebThe above stack of technologies is basic, so you might need to use some othertechnologies based on your business needs. With the help of more technologies,you can ensure robust medical web development and implementation of robustfeatures.Key Functionality for Medical Website DevelopmentMedical website development is centered around ease of use and a broad set offeatures. The combination of these two approaches translates into successfulhealthcare projects.Medical Practice Website Development: FeaturesLet’s take a closer look at the main features that make for good medical webdevelopment.1. INTUITIVE SEARCHWhy do patients visit a medical website?In most cases, they are looking for information. Provide them with an easy wayto find answers to pressing questions.If you are looking for inspiration, check out Lifecare.Lifecare Search for a ClinicMedical website developers created a great search mechanism for the Lifecareclinic. Patients can find clinics based on their GPS location and filter theservices provided by clinics. What's more, the website allows patients toimmediately book a consultation with a hospital.2. USER-FRIENDLY WEBSITE NAVIGATIONDon’t make the interface a stumbling block for visitors. Accessibility is thefirst step in medical web development.Easy-to-read fonts, a contact form, and logical structure form the very tip ofthe iceberg.Medical Web Development: On-Site Search3. ONLINE APPOINTMENT SCHEDULINGWhen patients find your healthcare service online, are they able to book anappointment?If they need to visit your office or make a call, your website is useless toyour business.states that 50% of users book appointments with service providers by phone.Almost 41.4% do so online. Still, 56.4% of respondents get frustrated when theyneed to wait on hold or call during inconvenient business hours. Almost 31% saythey are likely to choose a medical service provider that offers the ability tomake an appointment online.4. ONLINE VIDEO CONSULTATIONOnline Video Consultation With DoctorsOnline video consulting is another highly demanded feature of medical websitedesign. This feature allows patients to get quality medical care, no matterwhere they are. Patients have unlimited access to medical professionals. Theycan consult with a doctor, ask questions, and send images and test results fromanywhere in the world.5. ONLINE PAYMENTSMedical website development addresses a lot of tasks, one of them being the needto accept online payments. Good medical websites provide users with as manypayment options as possible (e.g. credit cards, using PayPal, Payoneer, and evenApple Pay and Google Pay.)6. USEFUL DOWNLOADABLE RESOURCESSome medical establishments still require patients to manually fill outapplications and submit them in printed form. If that’s the case with yourclinic, make applications downloadable on your website.Consider including this functionality during your medical web development. Thisway, customers won’t need to hurriedly fill out forms and inevitably makemistakes. Instead, they can gather all the necessary information in the peace oftheir own home.7. DETAILED STAFF DIRECTORYNaturally, patients won’t place their trust in the hands of the first medicalclinic they come across. They want to know who works at a hospital, what degreesthey hold, and what experience they have. Therefore, medical website developersshould keep this aspect in mind.Placement of a medical staff directory on the website streamlines the process ofchoosing the right doctor for patients. These directories provide information ondoctors, including qualifications and professional experience.A good example of a directory like this can be seen below.Medical Clinic Design Layout: Staff Directory8. SOCIAL MEDIA INTEGRATIONSThe number of worldwide is 3.484 billion. The chances are high that yourpatients are also active users. Social media marketing should become a part ofyour promotional activities.By integrating social media with a medical website, it is possible to increasecustomer engagement. This option allows users to share your blog posts, e-books,and other content on social media, which could bring new customers. If youconsider this feature for medical web development, you will need to use APIs andSDKs by social media, like Facebook SDK, Instagram API, etc.Be careful not to store any data directly on devices. Data should be stored onservers. These servers or cloud-based tools (e.g. AWS) should encrypt all thedata they receive. The data should be sent in the form of a limited number ofsimultaneous API requests.9. GOOGLE ANALYTICS INTEGRATIONAmong their broad set of tools, Google has the Google Analytics service. Thisfree solution helps decipher user behavior, analyze marketing channels, websitepages, and other marketing data. You need to include its integration in yourlist of medical web development tasks.10. IN-CHAT SUPPORT AND FEEDBACK FORMAs a medical service provider, you care about people’s health. Show patientsthat their opinions matter too. Make a feedback form part of your medical webdevelopment strategy. You can also include in-chat support and contacts foremergencies.11. 3D TOUR OF A HOSPITAL3D Tour of Surgery Center MontgomeryThis is not the most basic feature of medical website development. Yet, a 3Dmodel of your medical establishment will help create an exceptional userexperience. By navigating through your clinic, they will get a feel for yourhospital from far away and are less likely to get lost when they visit it.Reasons to Invest in Medical Website DevelopmentMedical websites are the face of any healthcare business. found that thesewebsites are the main source of information about medical conditions.Healthcare Website Development: Reasons for InvestmentsLet’s take a look at the real results and benefits of medical web development: * First brand impressionA website is an important part of brand image and a medical business in general.When clients can check information, quickly navigate through it, and findanswers for questions they have, it all adds up to a general client impression. * Point-of-contact with patientsHealthcare web development creates extra touch-points with customers. The devprocess is not only about building a vivid website to show expertise. You canorganize two-way communication with customers through feedback forms. The datayou then receive will help you track and improve the patient experience. * Lead-generation machineMedical practice websites should provide the most essential information,including information about doctors, how to get an appointment with one of them,provided services, etc. When done right, medical website development turns intoa powerful lead-generation machine.One of the possible ways to accomplish this is with the help of technical SEO.This aims to make the front-end of a website lightning-fast for the bestperformance since search engines like Google take this factor into account. Aswell, they rank websites optimized for smartphones that provide an excellentuser experience across all devices and browsers more highly. * Marketing hubSoftware development is similar in many spheres, but medical web development isdifferent. Medical website developers build platforms on the basis of thoroughmarketing research, and analysis of competitors and target audience. Combinedwith outstanding medical website development skills, marketing data ensures theongoing development and improvement of websites to meet ever-changing customerexpectations. * Enhanced healthcare operationsMedical web development for internal use has other intentions. Generally, theseweb solutions aim to streamline processes within a medical center. This could beanything from shared information access to supply chain management and drugstorage management systems, or something similar. * Unified source of medical infoMedical institutions deal with a lot of data and paperwork. With medical webdevelopment, it’s possible to create EHR software that will help manage allinformation on patients. Instead of printed patient records, data is stored inan internal system that is accessible to all medical staff.Medical Web Development: Summarizing StepsSo, how can you create a professional medical website or portal?Medical website development requires a thorough understanding of this sphere.The best solution is to turn to a professional like MLSDev.A medical web development company should provide you with the followingservices: * Research target users, their needs, and possible expectations for the website   or platform * Create functional specifications for the website * Create an intuitive and appealing design based on the best practices * Develop corresponding functionality * Provide ongoing support and maintenanceHow to Outsource Medical Website DevelopmentYou need to remember that the success of your website does not depend only onthe professionalism of the medical web development team. The process consists ofdifferent stages and strategies. Some of them are not directly connected withthe technical implementation of the website, nor do they end with its release.You are liable for the following aspects that influence the successful creationof a medical website: * Choose a reliable software development partner * Develop a strong digital marketing strategy including SEO, analytics, ads,   and clear CTAs * Work on branding and website contentMedical web development is a complex process consisting of different stages. Theprocess addresses everything from business analysis to the release of the finalversion of your medical website. This requires knowledge of the latest trendsand practices in medical web development.FREQUENTLY ASKED QUESTIONS:"
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