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<http://schema.org/description>
"Social media can be a powerful way to reach everyday customers and prospects. However, you can also share your content with members of traditional media to create additional buzz. Reaching out to members of the media in your industry can lead to opportunities to share your work with them, or to perhaps be featured or reviewed in their publications."
<https://teamtreehouse.com/library/how-to-market-your-business/public-relations>