<https://data.wordlift.io/wl82989/entity/search_engine_results_page>
<http://schema.org/description>
"A search engine results Page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the Keywords have matched content within the page. A SERP may..."
<https://withjasonbarnard.com/2019/yoastcon/four-horsemen-of-the-apocalypse-rand-fishkin/>