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"\n    &lt;p&gt;Kraft Foods Group is facing a class action lawsuit over claims that it falsely marketed its fat-free cheddar cheese as &quot;natural&quot; when it allegedly contains artificial ingredients.&lt;/p&gt;\n\n&lt;p&gt;A California federal judge, John Kronstadt, certified a class of consumers which was bringing the case against the company but restricted the class to people who had bought the product because of its &quot;natural&quot; labelling and therefore been &quot;misled&quot; by the company. He rejected Kraft&#039;s argument that the plaintiffs, Claudia Morales and Mocha Gunaratna, could not prove that the term misled them and would have misled a &quot;reasonable&quot; consumer.&lt;/p&gt;\n\n&lt;p&gt;&quot;Plaintiffs are not required to demonstrate that each class member detrimentally relied on Kraft&rsquo;s use of the term &#039;natural cheese,&#039;&quot; Kronstadt concluded. &quot;Instead, they must show that plaintiffs themselves relied on the use of the term and that a reasonable consumer would have done the same. As stated in their declarations, each named plaintiff claims to have relied on the alleged misrepresentation.&quot;&lt;/p&gt;\n\n&lt;p&gt;According to the suit, which will now be heard by a federal court, the Kraft Natural Cheese &mdash; Shredded Cheese &mdash; Cheddar Fat Free product contains artificial colourings. The class suit alleges that the colourings pose health concerns, such as hyperactivity or allergic reactions in children.&lt;/p&gt;\n\n&lt;p&gt;The cheese is the latest in a string of US class action lawsuits challenging the use of the term &quot;natural&quot; by the food industry. Last month, Karlin Foods settled a lawsuit over its &#039;all natural&#039; claims while Kellogg reached a US$3.99m settlement over natural claims associated with its Kashi brand.&lt;/p&gt;    "
<https://www.just-food.com/news/kraft-faces-lawsuit-over-natural-claims-on-cheese/>