_:n76b29aaec8b34852a9f53eadc798e2a5xb0
<http://schema.org/responsibilities>
"<p style=\"margin: 0px;\">Strategic marketing planning, marketing program management and execution</p><ul><li>&nbsp;Execute the annual marketing plan for the Global Infrastructure sector. On occasion, develop a marketing strategy for a new initiative as determined by leadership throughout the fiscal year</li><li>Create, implement and review the adoption and effectiveness of marketing programs to deliver on the objectives set in the strategic marketing plan.</li><li>Consult with key senior global stakeholders &ndash; national practice marketing representatives, global leadership and member firms.</li><li>Manage the marketing program from start to finish including stakeholder engagement, third party deliverables, budget, key performance indicators (KPIs) and timelines.</li></ul><p style=\"margin: 0px;\">&nbsp;Marketing resource management and collaboration</p><ul><li>Collaborate with the team responsible for the delivery of Global marketing activities.&nbsp;</li><li>Access and leverage the wider Marketing Shared Services resources e.g. brand management, digital marketing services, event management, external communications, marketing knowledge management, marketing operations comprising a mix of in-house, outsourced and off shored resources and services.</li></ul><p style=\"margin: 0px;\">Enhance market profile and reputation</p><ul><li>Develop and deliver programs to raise the external profile of the Global Infrastructure sector, with a focus on key global and local spokespeople, and target markets.</li><li>Develop and implement an appropriate mix of activities that highlight KPMG&rsquo;s sector expertise. Typically this embraces social media, online content, events, flagship thought leadership and PR.</li><li>Develop and implement the key sector thought leadership projects based on the key issues in the industry where KPMG needs and/or wants to have an opinion that will help shape the development of the market.</li></ul><p style=\"margin: 0px;\">Internal &lsquo;network&rsquo; collaboration</p><ul><li>Work closely and collaborate with countries, ensuring they utilize the global programs and best practice is shared across the global organization.</li><li>Identify and leverage programs and resources in key countries which can be tailored/elevated into the Global program.</li></ul><p style=\"margin: 0px;\">Budget management and marketing ROI</p><ul><li>Identify new KPIs and meet set targets.</li><li>Day-to-day management of a budget.</li><li>Effective use of allocated global marketing program budget and regularly report results to demonstrate value and ROI.</li></ul>"
<https://careers.kpmg.ca/jobs/11072?lang=en-us>