<https://theinnovationandstrategyblog.com/2013/04/16/innovation-products-fail-12/#webpage>
<http://schema.org/description>
"Innovation products fail because the product life-cycle is extremely short and because being one step ahead isn't enough."
<https://theinnovationandstrategyblog.com/2013/04/16/innovation-products-fail-12/?shared=email&msg=fail>