_:n76b29aaec8b34852a9f53eadc798e2a5xb0
<http://schema.org/description>
"<strong>Overview</strong><br><br><p style=\"margin: 0px;\">KPMG International is the coordinating entity for the overall benefit of the KPMG network of Member Firms.</p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\">As a member of KPMG International, you&rsquo;ll work alongside some of our profession&rsquo;s most skilled practitioners on rewarding programs and initiatives that are changing the way business operates, delivering value to our clients, and driving positive change in the communities we serve.</p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\">You&rsquo;ll help champion new ways of working, using cutting edge technology and working together with our member firms located in nearly 150 countries to help us achieve our ambition to become the most trusted and trustworthy professional services firm.</p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\">And through your work, you&rsquo;ll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential.</p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\">&nbsp;</p> <br><strong>What you will do</strong><br><br><p style=\"margin: 0px;\">Strategic marketing planning, marketing program management and execution</p><ul><li>&nbsp;Execute the annual marketing plan for the Global Infrastructure sector. On occasion, develop a marketing strategy for a new initiative as determined by leadership throughout the fiscal year</li><li>Create, implement and review the adoption and effectiveness of marketing programs to deliver on the objectives set in the strategic marketing plan.</li><li>Consult with key senior global stakeholders &ndash; national practice marketing representatives, global leadership and member firms.</li><li>Manage the marketing program from start to finish including stakeholder engagement, third party deliverables, budget, key performance indicators (KPIs) and timelines.</li></ul><p style=\"margin: 0px;\">&nbsp;Marketing resource management and collaboration</p><ul><li>Collaborate with the team responsible for the delivery of Global marketing activities.&nbsp;</li><li>Access and leverage the wider Marketing Shared Services resources e.g. brand management, digital marketing services, event management, external communications, marketing knowledge management, marketing operations comprising a mix of in-house, outsourced and off shored resources and services.</li></ul><p style=\"margin: 0px;\">Enhance market profile and reputation</p><ul><li>Develop and deliver programs to raise the external profile of the Global Infrastructure sector, with a focus on key global and local spokespeople, and target markets.</li><li>Develop and implement an appropriate mix of activities that highlight KPMG&rsquo;s sector expertise. Typically this embraces social media, online content, events, flagship thought leadership and PR.</li><li>Develop and implement the key sector thought leadership projects based on the key issues in the industry where KPMG needs and/or wants to have an opinion that will help shape the development of the market.</li></ul><p style=\"margin: 0px;\">Internal &lsquo;network&rsquo; collaboration</p><ul><li>Work closely and collaborate with countries, ensuring they utilize the global programs and best practice is shared across the global organization.</li><li>Identify and leverage programs and resources in key countries which can be tailored/elevated into the Global program.</li></ul><p style=\"margin: 0px;\">Budget management and marketing ROI</p><ul><li>Identify new KPIs and meet set targets.</li><li>Day-to-day management of a budget.</li><li>Effective use of allocated global marketing program budget and regularly report results to demonstrate value and ROI.</li></ul> <br><strong>What you bring to the role</strong><br><br><p style=\"margin: 0px;\"><strong>Skills &amp; Qualifications&nbsp;</strong></p><ul><li>Confident and assertive with excellent influencing and persuasion skills</li><li>Significant personal presence and excellent networking skills</li><li>A strategic and lateral thinker with deep commercial awareness</li><li>Strong marketing skills across a wide range of channels</li><li>Strong writing skills and a good understanding of how to make materials effective online</li><li>Empathy with and an understanding of the key issues facing the infrastructure sector</li><li>Diploma or undergraduate degree preferably in a marketing related qualification</li><li>Post graduate qualification in a marketing related discipline is desirable</li></ul><p style=\"margin: 0px;\"><strong>Experience &amp; Knowledge</strong></p><ul><li>A marketing professional with at least seven years of experience (minimum of three years at a management level), including some relevant Industry/Sector experience</li><li>Experience developing compelling value propositions for services/campaigns and creating integrated issue based platforms both for promoting relationships and generating revenue</li><li>Experience working with and consulting senior management</li><li>Demonstrable success in developing and implementing complex (and preferably international) marketing programs &ndash; experience working in a professional services environment will be an advantage</li><li>Experience in working with content management systems to deliver content marketing programs and create digital demand generation campaigns in the business-to-business field</li><li>Proven project management skills with the ability to get buy-in and support for projects from diverse and often widespread stakeholders. Experience of the above in a global, matrix context would be very advantageous</li><li>Experience developing multi-platform campaigns with a focus on social media and digital channels</li></ul> <br><strong>Our Values, The KPMG Way</strong><br><br><p style=\"margin: 0px;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt;\"><strong>Integrity</strong>, we do what is right | <strong>Excellence</strong>, we never stop learning and improving | <strong>Courage</strong>, we think and act boldly | <strong>Together</strong>, we respect each other and draw strength from our differences | <strong>For Better</strong>, we do what matters</span></p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt;\">KPMG is committed to the health and safety of our people, clients and communities. With this commitment in mind, KPMG complies with all public health mandates (provincially and/or federally, as applicable) and has implemented various safety measures, including a COVID-19 Vaccination Policy. KPMG's COVID 19 Vaccination Policy requires all employees to be fully vaccinated if they wish to or are required to attend a KPMG office and/or other congregate settings in the course of their duties (such as client sites or third-party venues).</span></p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt;\">As this role requires occasional or consistent attendance at a KPMG office and/or congregate setting, the successful candidate must be fully vaccinated (i.e. have received all doses that are recommended by Health Canada, including any boosters) and must provide KPMG with proof of vaccination. KPMG will provide reasonable accommodation if the successful candidate cannot be vaccinated due to grounds protected by human rights legislation in their province of employment.</span></p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt;\">KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.</span></p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt;\">For general recruitment-related inquiries, please contact the HR Delivery Centre at <a href=\"mailto:cafmcdnhrsthotline@kpmg.ca\" target=\"_blank\" rel=\"noopener\">cafmcdnhrsthotline@kpmg.ca</a>.</span></p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 10pt;\">If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at <a href=\"mailto:cafmcdnhrsthotline@kpmg.ca\" target=\"_blank\" rel=\"noopener\">cafmcdnhrsthotline@kpmg.ca</a> or phone: 416-777-8002 or toll free 1-888-466-4778.</span></p><p style=\"margin: 0px;\">&nbsp;</p><p style=\"margin: 0px;\">&nbsp;</p>"
<https://careers.kpmg.ca/jobs/11072?lang=en-us>