<https://martech.org/how-personalization-helps-marketers-humanize-their-brand-and-break-though-the-noise/#webpage>
<http://schema.org/description>
"Aprimo CMO says marketers are currently struggling with what he calls \"digital sameness\" -- where everyone is doing the same thing online."
<https://martech.org/how-personalization-helps-marketers-humanize-their-brand-and-break-though-the-noise/>