<https://martech.org/how-to-create-an-roi-based-management-approach-for-paid-search-success/#webpage>
<http://schema.org/description>
"Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account."
<https://martech.org/how-to-create-an-roi-based-management-approach-for-paid-search-success/>