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"U.S. grocery chain Trader Joe&#039;s has added yet another new vegan product to its shelves. According to The Impulsive Buy, new gluten-free vegan-friendly Cocoa Crunch cereal was recently spotted in stores. It was also spotted by the Instagram account Trader Hoes Aficionado. A close-up of the ingredients reveals zero animal products were used to make the new crunchy chocolate-flavored cereal, which is rice and sorghum-based. &quot;Someone is going to go cuckoo over this,&quot; said the shopping and food news website. &quot;And that someone is General Mills and, probably, sorghum eaters.&quot; Trader Joe&#039;s offers a number of plant-based options; in January, it launched vegan-friendly Dark Chocolate Sunflower Seed Butter Cups similar to the popular peanut version made by Reese&#039;s Pieces, and in early February customers spotted watermelon jerky in some stores. Other vegan options from the chain include Lightlife Chicken Tenders, Almond, Cashew, and Macadamia own-brand dairy-free milk, and cream cheese by Miyoko&#039;s. https://www.instagram.com/p/Bt18mavgnIV/ Americans Seek Out More Vegan Products U.S. shoppers are seeking out more vegan-friendly products. According to a recent study, nearly 114 million Americans are planning to eat more plant-based foods this year, primarily for their health, but also for ethical and environmental reasons. Another survey conducted in January revealed that nearly half of Americans regularly purchase dairy-free milk and nearly 80 percent of U.S. millennials eat vegan meat all the time. In December, DuPont Nutrition and Health conducted a study with Healthfocus International on U.S. eating habits. It concluded that 52 percent of consumers were seeking out meat and dairy-free options when shopping. &quot;There is a seismic shift occurring in eating habits globally, creating a significant market opportunity,&quot; said Greg Paul, the marketing leader for the beverage industry at DuPont. More Plant-Based Cereals Arrive on the Market Trader Joes&#039; Cocoa Crunch cereal joins a number of new vegan-friendly cereal products, as major brands seize the opportunity to cash in on the new demand for plant-based foods. Kellogg&#039;s recently launched a vegan vegetable-based cereal, and Nestlé is also aware of the pull of plant-based products, adding a huge vegan logo to its Shreddies boxes at the end of 2018. Even Sour Patch Kids are getting involved, announcing the launch of a new vegan-friendly cereal in Walmart in December last year. Make Your Own? For the purist, making your own cocoa puffs style cereal is feasible as well. Instagrammer Sarah&#039;s Dolce Vita recipe can be made with five ingredients -- including a vegan egg -- to get that crispy, chocolatey crunch.  image credits: sarahsdolcevita/traderjoesaficionado  "
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