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"We think everyone should be able to hike, climb, paddle, run, explore, and relax in the backyard that is Asheville and Western North Carolina. We use decades-long relationships to get samples and first-run clothing, gear, and accessories from top outdoor brands at unreal prices. Friendly experts help you in our organized store, not a messy bargain basement or on a website that doesn’t let you try things on. They’ll even help you explore new adventures with personal tips and advice."
<https://frugalbackpacker.com/blog/favorite-hikes-john-rock/>