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"07 May 2021 --- Unilever’s ice cream brand Magnum has restyled its packaging design to make the brand feel “more liberated and contemporary.”&#160;The move repositions Magnum as a “liberated force of pleasure,” visually evolving its associations with luxury and exclusivity."
<https://www.packaginginsights.com/news/unilevers-magnum-redesign-inspired-by-culturally-democratizing-fashion-industry.html>