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"Makeup should be included into every service the spa has to offer. The key to marketing makeup is to make sure that these services are included on the spa’s service menu. This provides the customer with an expectation for the service and the feeling that they are getting more for their money. A lot of spa owners make the mistake of not including these services on their menu. Once the aesthetician offers an additional service to the customer, they often times turn it down or show a lack of interest. To avoid this mistake, spa owners need to make sure that makeup services are not offered as an option but are included as part of the service. This idea can be achieved through many different, innovative ways."
<https://www.dermascope.com/marketing/how-to-market-makeup>