_:n46cc27563efe473eb791ba04da1a689fxb0
<http://schema.org/description>
"For many businesses, the customer and the end user are the same person. When\nyour product makes customers&#x27; lives better, they&#x27;re willing to buy it. But, this\nisn&#x27;t always the case.\n\n * For many consumer internet companies, users don&#x27;t pay the bills; advertisers\n   do - they&#x27;re the real customer.\n * In enterprise sales, the person who authorizes a purchase order is often\n   different from the person who directly benefits from your product or service.\n\nSome friends were asking what I thought about"
<https://chirp.cyrusstoller.com/customers-and-users-arent-always-the-same/>