<https://www.brandlandusa.com/2009/08/11/delta-use-the-northwest-airlines-brand-or-lose-it/#webpage>
<http://schema.org/description>
"We wonder if Delta did any market research to see if non-English speaking passengers in Asia preferred the Delta name over Northwest? We doubt it. Northwest flew to China BEFORE Mao; throwing out the Northwest name in that brand-centric market would be like GM Shanghai-ing the Buick brand because it liked Chevy better."
<https://www.brandlandusa.com/2009/08/11/delta-use-the-northwest-airlines-brand-or-lose-it/>