<https://www.americanexpress.com/en-us/business/trends-and-insights/articles/charitable-giving-offers-likability-in-your-marketing-strategy-1/>
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"Charitable Giving Offers Likability in Your Marketing Strategy"
<https://www.americanexpress.com/en-us/business/trends-and-insights/articles/charitable-giving-offers-likability-in-your-marketing-strategy-1/>