_:nff72f91abea6461e91bc3f06f485f651xb0
<http://schema.org/description>
"&lt;p style=\"font-family: Times New Roman\"&gt;Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the world&#39;s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.). Cognizant is a member of the NASDAQ-100, the S&amp;P 500, the Forbes Global 1000, and the Fortune 500 and we are among the top performing and fastest growing companies in the world.&lt;/p&gt;\n\n&lt;p style=\"font-family: Times New Roman\"&gt;*Please note, this role is not able to offer visa transfer or sponsorship now or in the future*&lt;/p&gt;\n\n&lt;h2&gt;&lt;b&gt;Practice - AIA - Artificial Intelligence and Analytics&lt;/b&gt;&lt;/h2&gt;\n\n&lt;p style=\"font-family: Times New Roman\"&gt;About AI &amp; Analytics: Artificial intelligence (AI) and the data it collects and analyzes will soon sit at the core of all intelligent, human-centric businesses. By decoding customer needs, preferences, and behaviors, our clients can understand exactly what services, products, and experiences their consumers need. Within AI &amp; Analytics, we work to design the future&mdash;a future in which trial-and-error business decisions have been replaced by informed choices and data-supported strategies.&lt;/p&gt;\n\n&lt;p style=\"font-family: Times New Roman\"&gt;By applying AI and data science, we help leading companies to prototype, refine, validate, and scale their AI and analytics products and delivery models. Cognizant&rsquo;s AIA practice takes insights that are buried in data, and provides businesses a clear way to transform how they source, interpret and consume their information. Our clients need flexible data structures and a streamlined data architecture that quickly turns data resources into informative, meaningful intelligence&lt;/p&gt;\n\n&lt;h2&gt;Job Requirements&lt;/h2&gt;\n\n&lt;ul&gt;\n\t&lt;li&gt;Lead creation of CDP adoption strategy, use cases definition, creation of CDP platform requirements&lt;/li&gt;\n\t&lt;li&gt;Lead CDP platform assessments and recommendations of best fit CDP solution as per client ecosystem&lt;/li&gt;\n\t&lt;li&gt;Define CDP adoption roadmap based on CDP adoption strategy &amp; use cases&lt;/li&gt;\n\t&lt;li&gt;Define Customer Experience Management solution architecture, with CDP tool orchestration in the enterprise ecosystem&lt;/li&gt;\n\t&lt;li&gt;Familiar with designing overall&lt;/li&gt;\n\t&lt;li&gt;Should be able to design and build integration with external systems/data sources leveraging the CDP integration features and enterprise integration platforms&lt;/li&gt;\n\t&lt;li&gt;Understand dependencies amongst customer engagement channels and destinations and provide optimal design from ingestion of customer data, audience management, decisioning &ndash; NBA/NBO/personalized message and activation to destination customer engagement channels&lt;/li&gt;\n\t&lt;li&gt;Bring best practices for CDP and Journey orchestration to the engagement. Work with internal and CDP vendor professional services to execute Omni channel use cases&lt;/li&gt;\n\t&lt;li&gt;At least 1-2 implementations of CDP solution&lt;/li&gt;\n\t&lt;li&gt;12+ years of experience with at least 5+ years of crafting customer-centric solutions (Marketing or data solutions)&lt;/li&gt;\n\t&lt;li&gt;7+ years of experience in lead roles working closely with business teams to define strategy and roadmap for business/data solutions&lt;/li&gt;\n\t&lt;li&gt;Should have strong understanding of customer data management &ndash; profile management, 360 degree view creation, and personalization&lt;/li&gt;\n\t&lt;li&gt;Strong understanding of predictive and prescriptive analytics&lt;/li&gt;\n\t&lt;li&gt;Subject matter expert in digital marketing, digital analytics, customer360, and overall Martech stack interoperability&lt;/li&gt;\n&lt;/ul&gt;"
<https://careers.cognizant.com/professionals/na/en/job/00044553931/CDP-Architect>