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"implementing digital communication strategies by Isabel Benny. Hey everyone. My name is Isabel and I'm here to talk about implementing instant messaging, discussion forums, chat rooms and group chats in the workplace. In this presentation, we will cover the importance of digital communication communication technologies available and the advantages and disadvantages in an ever changing world. Digital communication has become the key fundamental in having a successful and well functioning business, although the South Australian burger chain burger tech and to perform when pertaining to utilizing digital communication strategies, therefore the negative repercussions include employees, missing staff meetings and scheduled shifts due to the inefficiency and lack of communication. Who is Burger Tech Burger Tech is a small burger chain located in Adelaide South Australia, a business with five locations as well as just over 60 staff members. The contemporary workplace is extinct, lively collaborative and the collaboration depends on efficient communication amongst employees. The importance of digital communication businesses may implement emerging technologies such as instant such group messaging, discussion forums and chat rooms in order to increase collaboration at a distance and to decrease communication costs Over the years, communication in the workplace has evolved and figure two highlights the evolution and rise of the digital workplace. The use of digital communication platforms allows co workers to be connected and engaged with one another no matter where they are or what they are doing. However, the digital platforms could have a negative effect of distracting employees and causing interruption of work, although if businesses maintain currency in implementing evolving digital communications strategies, this will significantly contribute to communication performance in the workplace. Whether benefits overwhelmed the negative effects associated with work interruption, which form of communication is best suited when businesses decided to implement the use of digital communication, the decision of which application would best suit the businesses needs can become challenging specifically for burger tech being in the hospitality industry. The criteria for the best communication application would differ compared to another industry. An example of an application is deputy a platform which not only incorporates digital rust Oring, but has a chat platform for group discussions and announcements. The application integrates communication by allowing messages to be shared across teams, documents and videos to be shared with employees, video announcements for staff engagement and a new speed. Whereas applications such as WhatsApp and Facebook Messenger, a great platforms for the chat aspect but not meet all the criteria of in one application advantages. When businesses explore new communications strategies, each business will have different standards and criteria to be met whether benefits should outweigh the negatives. A digital workplace is the foundation for a successful business strategy, which enhances collaboration and leads to increase productivity. Digital communication has enabled co workers to have the ability to collaborate and communicate faster, making them more efficient. Instant messaging allows employees to receive instantaneous response if necessary, implementation of digital communication increases interaction and employee engagement disadvantages as well as advantages of digital communication. There are also disadvantages. A study revealed that employees took an average of eight minutes to respond back to their work task after checking or sending one chat message. This study alone shows how distracted an employee could be after engaging in a platform of digital communication between co workers. The age demographic of staff members at burger tech is much younger. Therefore using applications such as facebook messenger and WhatsApp would be distracting and have a negative impact on the productivity. Overall the implementation of instant and group messaging, chat rooms and discussion forums will prove to have a beneficial impact on burger tech. This is due to an increase in employee's performance in productivity engagement, collaboration, communication and organization. In an ever evolving world of digital technology, it is critical that businesses stay current with the digital communication platforms. They enforce burger tech, having the ability to communicate effectively and in an organized manner with employees will enforce a change and improvement recommendations in order to find the digital communication platforms which fulfil the requirements for a business. The criteria which the platform must meet needs to be established to best fit the business style and employees. It is important to also take into account both the positives and negatives of implementing a digital communication platform, however, has shown the benefits of instant messaging, group messaging, discussion forums and chat rooms in the workplace. Outweigh the negatives. The implementation of digital communication strategies is a factor which all businesses should consider or constantly reevaluate with the ever changing technology. Now it's time to take a quiz. I have a series of three questions which you have to try and correctly answer. So question one. What business industry is burger tech? A construction, be investments? See hospitality and D. Technology. The correct answer is C. Hospitality, which digital communication platform is best suited for burger tech, A WhatsApp, the facebook messenger. See Tiktok and D. Deputy the correct answer for that one is D deputy finish this sentence. A digital workplace is the foundation for a blank business strategy, which blank collaboration and leads to blank productivity. A unsuccessful decreases and less be successful, enhances and increases, see unique stimulates and more. The correct answer is B. A. Digital workplace is the Foundation for a successful business Strategy, which enhances collaboration and leads to increase productivity that comes to the end of the presentation and thank you for listening."
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