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"Allow them to try your product or service for free. Your goal is to make sales to the partner's customers, but you'll have to convince that partner of your worthiness first. After all, the business owner has worked to gain the trust of their mailing list or readers, so they will want to make sure that the product or service works as advertised first. Send them a free sample or trial of your product or service. You can also lend it to them for the purpose of a review and then receive the product back after a set amount of time (this may be necessary if you sell a very expensive product).\nBefore sending your sample or trial, be sure your product or service works as advertised. Otherwise, the partner will never endorse it and you will be wasting everyone's time.\nIf you are doing in-store joint venture marketing, make sure your partner's employees are capable of explaining and using your product. You may have to train them yourself to make sure that this is done correctly."
<https://www.wikihow.com/Do-Joint-Venture-Endorsement-Marketing>