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"Remember that getting your business name out can be more important than making profits. If you have entered into a JV with a larger or more established business, you will need their endorsement more than they need your business. For this reason, don't let poor terms or a high commission stop you. The eventual increase in your recognition and sales will be well worth the money you didn't earn from endorsement sales."
<https://www.wikihow.com/Do-Joint-Venture-Endorsement-Marketing>