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"Last year we spent over £2 billion on unwanted presents. Here’s some practical\nadvice on choosing something your loved ones actually want\n\n\n\n\nThink practicalPut yourself in the recipient’s shoes by imagining the gift they\nwould benefit from most – something useful, rather than something that’s going\nstraight to the back of a cupboard. US researchers Galak, Givi and Williams have\nsolid advice: “Givers should choose gifts based on how valuable they will be to\nthe recipient throughout his or her ow"
<https://happiful.com/the-psychology-of-christmas-gifts/>