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"Explain the benefits of your JV proposal. The endorser (your partner) may have to be convinced that partnering with you is in their best interest. For your part, you can offer them a commission on additional sales that you make as a result of the partnership. In addition, they can use the endorsement to increase their own standing among their readers for endorsing a great product. They can also use the endorsement and subsequent sales figures to gauge their customers' and/or recipients' interests and purchasing habits, which can help them make future business decisions."
<https://www.wikihow.com/Do-Joint-Venture-Endorsement-Marketing>