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"Find another business owner who has a list of clients who are in your target market. In order to make your JV successful, you're going to have to work with a business that targets the same market as your business does. Try to look for businesses that serve the same niche, or an overlapping one. Alternately, you could use the JV as a way to test your success in a different niche. Just make sure that the customers of your JV partner would be interested in your product.\nWhen searching for a JV partner, you are not looking for a competitor, but a complimentary business that sells a different product or service to the same demographic you seek. For example, a landscaping company may seek to work with a nursery.\nTo locate JV partners, you can start by networking and getting your name out there. For example, try posting in relevant online forums regularly, attending industry events, and always look for opportunities to talk about your business.\nYou can also find partners by using search engines to search for keywords that relate to your business. Look for businesses or blogs that are close fits to your product and contact them about partnering up."
<https://www.wikihow.com/Do-Joint-Venture-Endorsement-Marketing>