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"Be direct about your intention to ask for an endorsement. In your email, explain your JV proposal, including who you are, what your product or service is, and why you think your business is a good fit for theirs. There's no need to get into anything personal here, and certainly don't sound desperate for customers, no matter how dire your business situation is. In addition, make sure you explain what you have to offer them in return."
<https://www.wikihow.com/Do-Joint-Venture-Endorsement-Marketing>