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"Assess how strongly the business's mailing recipients or customers trust the business owner's opinion. Find list owners who have excellent relationships with their recipients and customers. The stronger the relationship, the stronger the endorsement. The stronger the endorsement, the more money you will make. For example, cold emailing from a purchased list might lead turn 2 percent of the recipients into customers. However, a targeted list in the hands of a trusted endorser can lead to a much higher sales percentage."
<https://www.wikihow.com/Do-Joint-Venture-Endorsement-Marketing>