<http://schema.org/name>
"\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062B\u0640\u0640 \u0639\u0634\u0631 \u0640\u0640\u0640\u0627\u0644\u062B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t13430-topic>