<http://schema.org/name>
"\u0644\u062C\u0646\u0629 \u0627\u0644\u0634\u0628\u0627\u0628  \u0634\u064A \u062E\u0637\u0640\u0640\u064A\u0631\u200E\u200F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t20417-topic>