<http://schema.org/name>
"\u063A\u0631\u0641 \u0645\u0644\u0627\u0628\u0633 \u0648\u062E\u0632\u0627\u0626\u0646 \u0627\u0644\u0645\u0644\u0627\u0628\u0633"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t21592-topic>