<http://schema.org/name>
"\u30AB\u30E1\u30E9\u304C\u64AE\u3089\u3048\u305F\u4F1A\u6D25\u620A\u8FB0\u6226\u4E89"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_25277617.html>