<http://schema.org/headline>
"Gerard Craft of Niche on NBC's &lt;i&gt;Today&lt;/i&gt;: Video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.riverfronttimes.com/foodblog/2012/02/27/gerard-craft-of-niche-on-nbcs-today-video>