<http://schema.org/keywords>
"big east big east basketball college basketball ncaa basketball butler butler basketball villanova villanova basketball jay wright creighton basketball st. john's basketball st. john's Seton Hall seton hall basketball"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/college-basketball/2014/12/12/big-east-basketball-success>