<http://schema.org/name>
"\u3069\u3046\u3076\u3064 \uFF08\uFF13\u3055\u3044\u304B\u3089\u306E\u3042\u305D\u3079\u308B\u305A\u304B\u3093\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26349305.html>