<http://schema.org/embedURL>
"//player.theplatform.com/p/NnzsPC/widget/select/media/guid/2410887629/77ed6fb0b6c8e9dfdf8387751e5277ec?fwsitesection=nbc_30_rock_video_v100"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/30-rock/video/lizs-secrets/n21298>