<http://schema.org/alternativeHeadline>
"Detroit Pistons\u2019 Reggie Jackson benched in loss at L.A. Lakers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/2015/11/16/reggie-jackson-benched-stan-van-gundy-detroit-pistons-los-angeles-lakers>