<http://schema.org/name>
"\u041C\u0430\u043A\u0441 \u0410\u043D\u0434\u0440\u0435\u0435\u0432"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/71267/185267>