<http://schema.org/alternateName>
"PriceMe NZ 3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.priceme.co.nz/8ware-Indigo-Xtreme-Engineered-Thermal-Interface-CPU-Cooler-for-Socket-AM3/p-886479447.aspx>