<http://schema.org/name>
"\u0645\u0639\u0638\u0645 \u0627\u063A\u0627\u0646\u0649 \u0643\u0645\u0627\u0644 \u062A\u0631\u0628\u0627\u0633"^^<http://www.w3.org/2001/XMLSchema#string>
<http://elmalke.yoo7.com/t236-topic>