<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2014/01/29/The-2014-Budweiser-Super-Bowl-ad-is-all-Puppy-Love/8121391018889/?spt=tsb&or=2>