<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/search?cgid=stay-dry-mens&prefn1=filterColor&prefn2=variationSize&prefv1=Blue%7CBrown&prefv2=S%7CXXL&collectionID=stay-dry-mens>