<http://schema.org/name>
"(\u0627\u0644\u0643\u0633\u0627\u062D) \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0648\u0627\u0644\u0639\u0644\u0627\u062C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16402-topic>