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"Dragon Quest&amp;#039;s newest subway advertisement in the Metro Promenade walkway at Tokyo, Japan&amp;#039;s Shinjuku Station is a billboard that offers mobile phone chargers to busy commuters.  The charging station features a Healsime character from the game called &amp;#039;Healie&amp;#039; that resembles an octopus with many limbs. Commuters who are passing through the station are able to connect their phones to the tendril-like chargers in order to receive a battery top-off in the same way that this character offers in-game restoration. The entire experience is part of an advertisement for the Dragon Quest Monsters Super Light iOS and Android game. In the past, Dragon Quest has also experimented with a range of fun and interactive billboard designs, including ones made with scratchable, poppable and building block parts&amp;mdash;all of which encourage people to play."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/mobile-phone-chargers>