<http://schema.org/image>
<http://static1.squarespace.com/static/5548d696e4b023a9adf9f85e/t/5548d6b7e4b01318c0ac09c9/1475529790581/>
<http://polar.me/blog/2016/9/28/5-tips-for-regional-publishers-looking-to-win-with-branded-content>