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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;Everyone loves a free meal...but would you sell your hockey soul for a hamburger?\r\n\r\n&lt;/p&gt;&lt;p&gt;That's the gist of a new Quebec McDonald's ad in which Canadiens fans are asked what they'd be willing to do in exchange for a Big Mac.\r\n\r\n&lt;/p&gt;&lt;p&gt;One offers a sad little dance. A few others drop down and count off some pushups.\r\n\r\n&lt;/p&gt;&lt;p&gt;Then comes the kicker: The presenter asks a price that no self-respecting Habs fan should willingly pay: Would they give a hug to Boston Bruins captain Zdeno Chara?\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;They all laugh off the request ... until Big Z walks around the corner. Awkwardness ensues.\r\n\r\n&lt;/p&gt;&lt;p&gt;This Bruins-Habs rivalry has been fertile ground for Mickey D's. Last year the burger chain flew Canadiens captain Max Pacioretty to Boston to promote its new Max 67 burger.\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;Hey, think maybe they can send P.K. Subban to Beantown next season?\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nhl/2016/03/07/zdeno-chara-mcdonalds-big-mac-commercial-montreal-canadiens-fans>