<http://schema.org/name>
"\u0642\u0633\u0645 \u0637\u0644\u0627\u0628 \u0627\u0644\u062A\u0648\u062C\u064A\u0647\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://shababna.help-out.net/t78-topic>