<http://schema.org/name>
"\u041F\u0435\u0449\u0435\u0440\u0430 \u0432\u0435\u0447\u043D\u043E\u0439 \u043C\u0435\u0440\u0437\u043B\u043E\u0442\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t97p15-topic>