<http://schema.org/name>
"\u0627\u0644\u062A\u0643\u0627\u0641\u0644 \u0628\u064A\u0646 \u0627\u0644\u0646\u0645\u0644 \u0648\u0627\u0644\u0634\u062C\u0631"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t10410-topic>