<http://schema.org/name>
"\u0421\u0442\u0430\u0432 ,,\u0417\u0430\u043A\u0440\u044B\u0442\u0430\u044F \u0442\u0440\u043E\u043F\u0438\u043D\u043A\u0430,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magikaforum.com/t1550-topic>