<http://schema.org/description>
"Apple has purchased British media analytics startup Semetric in what appears to be the next step in a planned push for Beats Music, the streaming music platform Apple acquired last year as part of its Beats deal."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/15/01/21/apple-buys-uk-music-analytics-startup-semetric-to-boost-beats-music->