<http://schema.org/headline>
"Bear Grillz Releases &amp;#039;Thirsty&amp;#039; &amp;amp; Wants You To Join #Thirsty4BG Campaign On Twitter"^^<http://www.w3.org/2001/XMLSchema#string>
<http://edm.com/articles/2014/5/20/Thirsty4BG-Campaign>