<http://schema.org/name>
"\u041C\u0430\u0441\u0442\u0435\u0440\u0441\u043A\u0430\u044F. ( \u041B\u0438\u0447\u043D\u044B\u0435 \u043D\u0430\u0440\u0430\u0431\u043E\u0442\u043A\u0438)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magikaforum.com/t1550-topic>