<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/theguardian/mainsection/uknews4"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/theguardian/mainsection/uknews4/2007/mar/12/all>