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"Trying to bring a tougher image to environmentalism, a caped Eco Knievel jumps an electric-powered bike over a Toyota Prius at the Maker Faire in San Mateo on Saturday. Eco Knievel was the brainchild of Chris Lindland, founder of online clothing company Betabrand, and Saul Griffith, co-founder of research and development company Squid Labs."^^<http://www.w3.org/2001/XMLSchema#string>
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