<http://schema.org/name>
"\u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062A \u0648\u062A\u0628\u0627\u062F\u0644 \u0627\u0639\u0644\u0627\u0646\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://azba.yoo7.com/t2804-topic>