<http://schema.org/headline>
"Pure Comedy: Hackers Use Burger King Twitter Page To Promote McDonald&amp;#8217;s Products"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bossip.com/729642/pure-comedy-hacker-uses-burger-king-twitter-page-to-promote-mcdonalds-products/5/>