<http://schema.org/name>
"\u30A8\u30C3\u30BB\u30A4\u30FB\u81EA\u4F1D\u30FB\u30CE\u30F3\u30D5\u30A3\u30AF\u30B7\u30E7\u30F3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26366426.html>