<http://schema.org/alternativeHeadline>
"Bucks' O.J. Mayo ejected after punching Pelicans' Greg Stiemsma"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/si-wire/2014/03/07/bucks-o-j-mayo-punches-greg-stiemsma>