<http://schema.org/headline>
"Bill Ackman Loses About $410.7 Million on J.C. Penney"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/riskandcompliance/2013/08/28/bill-ackman-loses-about-410-7-million-on-j-c-penney/>