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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In an effort to promote adidas\u2019 Lionel Messi collection, the kicks-makers adorned the Argentinean soccer star with a LED light suit, illuminated adizero f50 boots, and a glowing soccer ball. Shooting at 1,000 frames per second in a Barcelona studio, we get to see the movement of Messi\u2014including his touch on the ball\u2014tracked by the \u201Cecho effect\u201D of the lights.\nWith Congorock\u2019s \"Ivory\" as the score, it's about as beautiful as the beautiful game has ever been.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2013/08/07/adidas-covered-lionel-messi-in-lights-and-set-him-loose-to-mesmerizing-effect>