<http://schema.org/description>
"Jonathan Becher, Rishi Diwan, and Sami Muneer of SAP describe how they use design thinking to understand user mindsets and tap into new sources of value creation."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pwc.com/us/en/technology-forecast/2013/issue3/interviews/interview-sap-pwc.html>