<http://schema.org/url>
<http://online.wsj.com/articles/ironman-or-iron-distance-a-triathlon-branding-battle-brews-1401750109>
<http://www.wsj.com/articles/ironman-or-iron-distance-a-triathlon-branding-battle-brews-1401750109?mod=WSJ_hp_EditorsPicks>