<http://schema.org/name>
"Discount Filter Store"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.discountfilterstore.com/water-filters.html?flow_rate_range=5.0+-+10.0&life_months=6&media_primary_filter=Bonded+Cellulose&micron_rating_nom=50>