<http://schema.org/embedURL>
"//player.theplatform.com/p/NnzsPC/widget/select/media/guid/2410887629/3097929?fwsitesection=nbc_nbcnews_dateline_video_v100&amp;excludeSharing=true"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/dateline/video/family-secrets/3097929>