<http://schema.org/url>
<https://si.wsj.net/public/resources/images/PJ-BV153_NOIRON_GR_20140602145927.jpg>
<http://www.wsj.com/articles/ironman-or-iron-distance-a-triathlon-branding-battle-brews-1401750109?mod=WSJ_hp_EditorsPicks>