<http://schema.org/alternativeHeadline>
"Prince Amukamara hazing video: Giants' Steve Weatherford apologizes for tweet "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/si-wire/2012/08/20/prince-amukamara-hazing-video-steve-weatherford-giants-jason-pierre-paul>