<http://schema.org/alternativeHeadline>
"New Prop Bets Offer NFL Rookie of the Years Odds, Chances of Michael Sam Making Rams Roster"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2014/05/12/nfl-rookie-of-the-year-prop-bets>