<http://schema.org/name>
"\u0421\u0435\u0440\u0433\u0435\u0439 \u0410\u043B\u0435\u043A\u0441\u0430\u043D\u0434\u0440\u043E\u0432\u0438\u0447"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/references/addresses/24474/82911>