<http://schema.org/name>
"\u30C9\u30E9\u30B4\u30F3\u30EA\u30FC\u30B0\u516C\u5F0F\u30D5\u30A1\u30F3\u30D6\u30C3\u30AF\u30CC\u30DC\u672C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26155491.html>