<http://schema.org/headline>
"Family holds funeral at bowling alley"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Odd_News/Blog/2013/12/02/Family-holds-funeral-at-bowling-alley/5471386003239/?spt=sec&or=on?spt=rln&or=4>