<http://schema.org/description>
"TE\u00B7NA\u00B7CIOUS/T\u018F\u02C8N\u0100SH\u018FS/\nAdjective:\nNot readily letting go of, giving up, or separating from an object that one holds, a ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/steve-blank/tenacious_b_1687677.html>