<http://schema.org/description>
"&lt;p&gt;Back in 1914, the concept of Cheese Days originated from the notion that if some little town in Illinois could have a festival commemorating sauerkraut, then a celebration based on cheese would be an even better idea.&lt;/p&gt;&lt;p&gt;A group of local businessmen planned the festivities in just nine days, driving a roadster through the city of Monroe to publicize the event. A hand-lettered sign attached to the vehicle proclaimed \u201CFIRST CHEESE DAY COMMITTEE 1914 \u2013 WE STARTED SOMETHING!\u201D&lt;/p&gt;&lt;p&gt;And did they ever.&lt;/p&gt;&lt;p&gt;100 years later, we invite you to take part in our centennial Cheese Days 2014 \u2013 where old-world tradition has generated an out-of-this-world celebration.&lt;/p&gt;&lt;p&gt;Help us celebrate our Swiss heritage with traditional music, dance, drinks, food, and extraordinary cheese!&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheesedays.com/commercial-vendors>