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"It seems that companies everywhere are racing to supercharge their Klout score by acquiring virtual friends, and similarly, Heineken floats away with its &amp;quot;Like for balloon&amp;quot; viral campaign. The idea very straightforward, for every like they receive on the Brazilian Facebook page, they will fill another balloon in their offices. This YouTube creation is completely interactive, and allows followers the opportunity to have their message read aloud on YouTube. In one day, the beer brand&amp;#039;s Brazilian subscription page was flooded with thousands of beer and balloon lovers. The campaign is an effort for Heineken to cut into Brahma&amp;#8217;s market segment, which currently holds the majority of the Brazilian beer&amp;#039;s market share. Like for balloon is another inventive way in which Heineken continues to expand its creative content and reach out to a wider, more loyal following."^^<http://www.w3.org/2001/XMLSchema#string>
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