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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;i&gt;Read about the latest sports tech news, innovations, ideas and products that impact players, fans and the sports industry at SportTechie.com.&lt;/i&gt;&lt;/p&gt;&lt;p&gt;Cycling tech companies are beginning to shift their focus towards the everyday cyclist. At the very forefront of this movement is&amp;nbsp;Volata, a bicycle technology company that is developing a new bike engrained with technology.\r\n\r\n&lt;/p&gt;&lt;p&gt;The bike contains a&amp;nbsp;2.4-inch computer&amp;nbsp;embedded into the handlebars, which is responsible for a number of intriguing features. An integrated GPS system not only helps track rides and plan routes, but it also provides users with extra peace of mind while they\u2019re away from the bike. The GPS also serves as an anti-theft tool, monitoring the bike\u2019s status and sending real-time location information to the user\u2019s phone if the bike is stolen. The integrated computer can also track heart-rate, monitor performance and enable access to weather forecasts.\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;\r\n\r\n\r\n\r\n&lt;/p&gt;&lt;p&gt;\r\n\r\nSubscribe to the\r\nSportTechie Newsletter\r\n\r\nSubscribe \r\n\r\n\r\n\r\n\r\n\tWhat's next for Tom Jackson after ESPN?\r\n\tBreaking down Twitter's latest streaming deals\r\n\tA shirt that changes colors as you exercise\r\n\r\n&lt;/p&gt;&lt;p&gt;Above all, and despite the array of features, Volata hopes to remove the complexity many associate with cycling technology. According to a statement, the company\u2019s goal is to \u201Ccreate a new bicycle category: an all-in-one, complete and versatile solution, optimized for the performance and utility usage and suitable for any terrain.\u201D\r\n\r\n&lt;/p&gt;&lt;p&gt;Co-founder and CEO Marco Salvioli goes one step further. \u201CThe bicycle&amp;nbsp;is the most efficient means of human transport&amp;nbsp;ever invented,&amp;nbsp;and in a time when the transition to sustainable transport is a priority, its everyday usage is increasing all over the world,\u201D he said in a statement. \u201CThe problem is, the bicycle industry didn\u2019t evolve on the tech side, and did not improve the bicycle with native digital features whose goal is improving riding experience and safety.\u201D\r\n\r\n&lt;/p&gt;&lt;p&gt;Ultimately, what could really diversify the Volata bike from others is how it never needs to be recharged. A front-hub dynamo constantly replenishes the internal battery. This system helps the bicycle stand out from other technologically enhanced bicycles and even further from gas-guzzling cars on the road.\r\n\r\n&lt;/p&gt;&lt;p&gt;The bike will become available in July 2017 and will retail for $3,499.\r\n\r\n    .timeline {\r\n        float: left;\r\n        margin: 0px 15px 5px 0px;\r\n        border: 1px dashed #000;\r\n        width: 40%;\r\n        max-width: 500px;\r\n        font-size: 1.5 rem;\r\n        font-weight: 800;\r\n        font-family: 'Slabo 27px', serif;\r\n        background: #fff;\r\n        color: #000;\r\n        line-height: 1;\r\n    }\r\n    \r\n    .timeline a {\r\n        color: #000;\r\n        text-decoration: none;\r\n    }\r\n    \r\n    .timeline a:hover {\r\n        text-decoration: underline;\r\n    }\r\n    \r\n    .title {\r\n        font-size: 0.9rem;\r\n        font-weight: 900;\r\n        text-align: center!important;\r\n    }\r\n    \r\n    .nl-container {\r\n        border-radius: 4px;\r\n        font-weight: 700;\r\n        font-size: 1.2rem\r\n    }\r\n    \r\n    .button {\r\n        width: 150px;\r\n        background-color: #b22024;\r\n        border: 1px solid #b22024;\r\n        border-radius: 4px;\r\n        padding: 5px;\r\n        margin: 6px 3px\r\n    }\r\n    \r\n    .button:hover {\r\n        width: 150px;\r\n        background-color: #fff;\r\n        border: 1px solid #b22024;\r\n        border-radius: 4px;\r\n        padding: 5px;\r\n        margin: 6px 3px\r\n    }\r\n    \r\n    .btn-txt {\r\n        font-size: 12px;\r\n        font-family: Arial;\r\n        font-weight: bold;\r\n        color: #fff;\r\n        white-space: nowrap;\r\n        display: block;\r\n        text-align: center\r\n    }\r\n    \r\n    .btn-txt:hover {\r\n        font-size: 12px;\r\n        font-family: Arial;\r\n        font-weight: bold;\r\n        color: #b22024;\r\n        white-space: nowrap;\r\n        display: block;\r\n        text-align: center\r\n    }\r\n\r\n\r\n\r\n\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/tech-media/2016/07/27/volata-hi-tech-smart-bicycle-bike>