<http://schema.org/description>
"Consumers continue to express significant interest in safety-related vehicle features and are willing to pay a premium to have them in their next vehicles, according to the J.D. Power and Associates 2004 U.S. Automotive Emerging Technologies Study."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-auto.com/news/us-consumers-prepared-to-pay-premium-for-safety-related-features-jd-power_id71558.aspx>