<http://schema.org/headline>
"Japan&amp;#039;s Red Cross uses Augmented Reality to get geeks to donate blood&amp;nbsp;(video)"^^<http://www.w3.org/2001/XMLSchema#string>
<https://techcrunch.com/2009/12/21/japans-red-cross-uses-augmented-reality-to-get-geeks-to-donate-blood-video/>