<http://schema.org/url>
<https://res.cloudinary.com/jpress/image/fetch/h_60,f_auto/http://signatures.johnstonpress.co.uk/logo.jpg>
<http://www.morleyobserver.co.uk/news/local/april-fools-day-twitter-blunder-for-west-yorkshire-police-mounted-section-1-6534810>