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"In order to voice some opposing views on Shell&amp;#039;s plans to drill in the North, some clever minds created the &amp;#039;Arctic Ready&amp;#039; Shell website, which looked deceptively similar to the oil company&amp;#039;s actual web address.  Created solely to embarrass and oust Shell for its oil drilling and environmental impact, the site features many photos with the &amp;#039;Let&amp;#039;s Go&amp;#039; tag line. The site goes into great deal of the negative effects of Shell&amp;#039;s drilling practices and is an effective and attention-grabbing way to spread awareness. Quickly going viral upon its release, the site got massive amounts of views and began a critical discussion around the topic of corporate responsibility.  Provocative and exceedingly well-designed, this spoof site is a creative and web-savvy form of resistance."^^<http://www.w3.org/2001/XMLSchema#string>
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