<http://schema.org/name>
"\u0627\u0644\u0642\u0631\u0622\u0646 \u0641\u064A \u062F\u0641\u062A\u0631 \u064A\u0648\u0645\u064A\u0627\u062A\u0646\u0627 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t9936-topic>