<http://schema.org/name>
"\u0421\u0432\u0435\u0442\u043B\u0430\u043D\u0430 \u042E\u0440\u044C\u0435\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/job/56782/157609>