<http://schema.org/name>
"o\u03C1\u03BC\u03BF\u03BD\u03B7 \u03C1\u03B9\u03B6\u03BF\u03B2\u03BF\u03BB\u03B9\u03B1\u03C2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://melissologia.great-forum.com/t1875-topic>