<http://schema.org/name>
"\u039C\u03B5\u03BB\u03B9\u03C3\u03C3\u03BF\u03BA\u03BF\u03BC\u03B9\u03BA\u03CC \u03C0\u03B5\u03C1\u03B9\u03B2\u03AC\u03BB\u03BB\u03BF\u03BD"^^<http://www.w3.org/2001/XMLSchema#string>
<http://melissologia.great-forum.com/t1875-topic>