<http://schema.org/name>
"\u041C\u0410\u041A\u0415\u0414\u041E\u041D\u0421\u041A\u0410 \u041F\u041E\u041B\u0418\u0422\u0418\u041A\u0410"^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t346-topic>