<http://schema.org/description>
"With the growing number of off-the-plan apartment buildings going up in Melbourne, developers are battling to come up with marketing strategies and unique names that convey the lifestyle their buildin"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.domain.com.au/news/the-name-game-property-developers-get-creative-20141204-11y9g2/>