<http://schema.org/sponsored_content>
"0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://highschoolsports.mlive.com/news/article/-5271595783486323839/clarkston-everest-collegiate-boys-basketball-downs-west-bloomfield-frankel-jewish-academy-51-38-to-win-catholic-high-school-league-intersectional-division/>