<http://schema.org/name>
"\u30D0\u30EC\u30A8\u30B3\u30F3\u30AF\u30FC\u30EB\u5BE9\u67FB\u54E1\u306F\u4F55\u3092\u8996\u308B\u304B\uFF1F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26279631.html>