<http://schema.org/name>
"\u0634\u0648\u0641\u0648\u0627 \u0643\u064A\u0641 \u0627\u062E\u062A\u0631\u0642 \u0627\u0644\u0646\u0645\u0628\u0648\u0632"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hacknimbuzz.forumotion.com/t691-topic>