<http://schema.org/keywords>
"Football Headlines"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/high-school/sportsdaydfw/2012/10/31/wixon-multiple-dallas-area-hs-football-players-have-bounced-back-with-big-seasons-after-persevering-through-injuries>