<http://schema.org/StartDate>
"2009-09-04T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-09/oxford-vs-pinson-valley/9-4-2009-Suru9WPrn0KYhe-iTIkBEQ.htm>