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"Lyons in 2008. Photo: PED\nFORTUNE &amp;#8212; Dan Lyons, when he was the anonymous author of The Secret Diary of Steve Jobs, could be pretty funny.\nAfter the \n  New York Times\n exposed his real identity &amp;#8212; an unhappy editor covering IBM for Forbes &amp;#8212; he took Steven Levy&amp;#8216;s old job at Newsweek. There he was mostly just angry, writing Apple \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAAPL\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t hit pieces that tended to miss their mark. (See, for example, his hate-love-hate take on the iPad here.)\nNow, as the newly installed editor of ReadWrite (a rebranding by new owners of Richard McManus&amp;#8217; admirable ReadWriteWeb), he can hire other people to produce Apple hit pieces for him.\nHe published his first on Thursday, and it&amp;#8217;s a doozy. It&amp;#8217;s a critique of Tim Cook&amp;#8217;s leadership by David Sobotta, a former Apple salesman who spent nearly 20 years at the company, from 1984 to 2004.\nThe headline: What&amp;#8217;s It Like To Work For Tim Cook? A Former Sales Exec Dishes.\nSpoiler alert: Sobotta never actually worked for Tim Cook."^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2012/11/08/fake-steve-jobs-revenge/>