<http://schema.org/name>
"Notifications"^^<http://www.w3.org/2001/XMLSchema#string>
<https://en-us.help.blackboard.com/Learn/9.1_Older_Versions/9.1_SP_12_and_SP_13/Administrator/190_Tools_Management/Notifications/030_Understanding_the_Framework/020_Notification_Types>