<http://schema.org/description>
"On top of the thousands of must-see bands and acts for those attending South by Southwest / SXSW in 2..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/josh-rosenblum/9-to-see-at-sxsw-and-a-wu_b_6852088.html>