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" Audi&amp;#039;s association with the Iron Man films now run&amp;#039;s three pictures deep. Robert Downey, Jr.&amp;#039;s Tony Stark drives an R8 in each film (the e-tron version in this weekend&amp;#039;s Iron Man 3). Gwyneth Paltrow&amp;#039;s Pepper Potts rolls in an S7 as well. Bottom line: the association has been great for all involved. Audi promotes the films for Marvel, and they get gaudy placement in money-printing blockbusters. This weekend, the tie-in extends to the racetrack. For the DTM event in Hockenheim, driver Adrien Tambay&amp;#039;s #24 Audi ultra RS 5 sports an Iron Man 3 livery. Under most circumstances, that&amp;#039;d be plenty. But no. To further mark the film&amp;#039;s opening, Audi Sport Team Abt commissioned Alpinestars to make custom firesuits for Tambay and his mechanics that ape the Mk42 armor worn by Tony Stark in Iron Man 3. Even the helmets get painted to match. So while a race goes down on the track, it&amp;#039;s like a Halloween party in the pit box. Hit the photo link above for a full slideshow. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.roadandtrack.com/car-culture/a4415/audi-iron-man-dtm-firesuits-hockenheim/>