<http://schema.org/description>
"You may ask your kids for their thoughts on music, that new outfit or what to have for dinner ... but on who to date? That's the premise behind myLovelyP..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2012/08/17/online-dating-my-lovely-parent-uk_n_1792457.html>