<http://schema.org/name>
"Air Filters"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.discountfilterstore.com/whole-house-air-filters.html?life_months=3&media_primary_filter=Pleated+Fabric&mpr=MPR%3A2200&size_advertised=20+x+20+x+1>