<http://schema.org/description>
"A DSR is the process of integrating and cleansing Point Of Sale (POS) data with internal data and market research data to provide business users with reports that will identify areas that require immediate attention."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/operations/3751-demand-signal-repository-an-it-solution-for-cpg-industry.html>