<http://schema.org/description>
"A question we are asked time and again by people who are trying to change their health and their physical appearance is this: How can I stay motivated?\n\n..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/brant-secunda-and-mark-allen/motivation-tips_b_1400490.html>