<http://schema.org/description>
"Ever pass by the giant glittery Coca-Cola billboard in downtown San Francisco and wonder just how much energy it sucks up? Not nearly as much as it used to, now that the whole thing has been replaced with an LED display that is 80% more energy efficient than"^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/iconic-sf-coca-cola-billboard-gets-a-green-makover/>