<http://schema.org/name>
"\u0644\u0642\u0627\u0621 \u0645\u0639 \u0623\u062D\u062F \u0627\u0644\u0631\u0648\u0627\u062F \u0627\u0644\u0623\u0648\u0627\u0626\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://halfasugar.mam9.com/t4289-topic>