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" Before you put Pantone&amp;#039;s &amp;quot;ugliest color&amp;quot; on your &amp;quot;Do Not Use&amp;quot; list for all future projects, you should know that not everyone in the design industry thinks it&amp;#039;s so bad. Sure, some people have described Pantone 448C (also called &amp;quot;opaque couch\u00E9&amp;quot;) as &amp;quot;dirty&amp;quot; and even the color of &amp;quot;death.&amp;quot; But a few designers disagree, saying it&amp;#039;s &amp;quot;earthy&amp;quot; and reminds them of &amp;quot;tree bark&amp;quot; more than anything else. Plus, designer Milton Glaser points out in a video from Co.Design that color depends on context. Some hues might be more or less appealing when paired with others (we imagine Pantone 448C is quite an eyesore when paired with neon orange). Not to mention that everyone experiences color differently \u2014 hey, there&amp;#039;s a reason we all have a favorite! And when it comes to using this hue to discourage smoking, designer Debbie Millman has her doubts: &amp;quot;As a former smoker, I can tell you that there was very little that could have prevented me from smoking if the urge was bad enough.&amp;quot; Fair. Watch and learn more about what these experts think about one of the most talked-about colors of the year:  [h/t Co.Design] "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.housebeautiful.com/design-inspiration/news/a6794/designers-disagree-with-pantones-ugliest-color/>