<http://schema.org/description>
"The 2002 Organic Consumer Trends Report (OCTR), jointly produced by The Natural Marketing Institute (NMI) and SPINS, has been reported to show that 39% of the U.S. population - over 40 million households - uses organic products, and that this robust household penetration accounts for US$6.9bn in US food and beverage organic sales."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/survey-shows-39-of-us-consumers-choose-organic_id68866.aspx>