<http://schema.org/name>
"\u0627\u0644\u0631\u0643\u0636 \u064A\u0636\u0639\u0641 \u0639\u0638\u0627\u0645 \u0627\u0644\u0633\u064A\u062F\u0627\u062A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t18199-topic>