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"This article is brought to you by Thrillist.com, our homies. There's a rich tradition of classic institutions dialing back their stuffiness to stay relevant: Rolls Royce stopped designing ceilings to accomodate top hats, and Orson Welles voiced \"Unicron\" in 1986's animated Transformers movie."^^<http://www.w3.org/2001/XMLSchema#string>
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