<http://schema.org/name>
"\u7523\u52B4\u7DCF\u5408\u7814\u7A76\u6240\u51FA\u7248\u90E8\u7D4C\u55B6\u66F8\u9662"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26188822.html>