<http://schema.org/name>
"\u0641\u0646\u062F\u0642 \u0627\u0644\u062D\u0648\u0627\u0633 \u0627\u0644\u0633\u062A\u0647 \u0641\u064A \u0633\u0644\u0637\u0646\u0629 \u0639\u0645\u0627\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t18586-topic>