<http://schema.org/alternativeHeadline>
"Off-trade cider sales dip in UK, but on-trade solid - figures"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/off-trade-cider-sales-dip-in-uk-but-on-trade-solid-figures_id120580.aspx>