<http://schema.org/headline>
"Kellogg to Phelps -- Bong Hits Aren&amp;#039;t Grrrrreat!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2009/02/05/kellogg-to-phelps-bong-hits-arent-grrrrreat/7/>