<http://schema.org/description>
"It's 1 p.m. when your phone buzzes. You check it, and find a cheeky message telling you that an indie pop band you've never heard of is playing tonight at the Regency Ballroom."^^<http://www.w3.org/2001/XMLSchema#string>
<http://archives.sfweekly.com/sanfrancisco/phoning-out-the-future-of-buying-concert-tickets-may-be-in-your-pocket/Content?oid=2186365>