<http://schema.org/name>
"\u300C\u3064\u306A\u304C\u308A\u683C\u5DEE\u300D\u304C\u5B66\u529B\u683C\u5DEE\u3092\u751F\u3080"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26118503.html>