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"The Diesel Knee.J in-store promotion is the hilarious brainchild of Indian ad agency Happy Creative Services. The jeans brand offered a shiny black set of knee pads with every walk-in purchase over $150. The cheeky packaging declared &amp;quot;Knee Jerk Reactions Guaranteed&amp;quot; and &amp;quot;Knee Caps for Better Head.&amp;quot;  Customers flocked to the store to receive their gift with purchase and the promotion exploded. The successful suggestive Diesel Knee.J campaign saw sales shoot up 40 percent."^^<http://www.w3.org/2001/XMLSchema#string>
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