<http://schema.org/name>
"\u0421\u0412\u0415\u0427\u041D\u041E\u0419 \u0413\u041E\u0420\u041E\u0421\u041A\u041E\u041F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t13974-topic>