<http://schema.org/headline>
"Apple to Pay up to $280 Credit for Used iPhones"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/digits/2013/08/30/apple-will-pay-up-to-280-for-used-iphones/?mod=WSJ_hps_LEFTTopStories>