<http://schema.org/description>
"It\u2019s always better to pick a good company in a bad industry rather than vice-versa. Chicken fast-food chain Popeyes has been an outperformer in its industry."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/05/13/one-company-is-an-outlier-in-a-weak-quick-service.aspx?source=isesitlnk0000008>