<http://schema.org/description>
"The Heatworks Model 1 is a next-generation water heater that reduces water use by 40%, slashes energy use by 10%, and delivers an instant supply of hot water."^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/heatworks-model-1-water-heater-cuts-energy-use-by-40-smashes-through-kickstarter-goal/>