<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.espn.com/womens-college-basketball/story/_/id/7715568/baylor-lady-bears-brittney-griner-becomes-2nd-woman-dunk-ncaa-tourney?ex_cid=Twitter_espn_7715568>