<http://schema.org/headline>
"Kiip Is An Entirely New Mobile Ad Model: Real Life Rewards For In-Game&amp;nbsp;Achievements"^^<http://www.w3.org/2001/XMLSchema#string>
<https://techcrunch.com/2011/04/10/kiip-is-an-entirely-new-mobile-ad-model-real-life-rewards-for-in-game-achievements/>