<http://schema.org/name>
"\u0623\u062D\u0628 \u0627\u0644\u0643\u0644\u0627\u0645 \u0625\u0644\u0649 \u0627\u0644\u0644\u0647 \u062C\u0644 \u0641\u0649 \u0639\u0644\u0627\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t7620-topic>