<http://schema.org/name>
"\u0421\u043E\u0432\u0435\u0442\u044B \u0417\u041D\u0410\u0425\u0410\u0420\u042F \u0438 \u0412\u0415\u0414\u0423\u041D\u042C\u0418"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blackmagic.2x2forum.com/t5524-topic>