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"The Chipotle Scarecrow Advertisement is the latest ad for the brands &amp;lsquo;Cultivate a Better World Campaign.&amp;#039; Previously, the burrito chain featured Willie Nelson and Karen O; this time around, Fiona Apple lends her vocals, singing &amp;lsquo;Pure Imagination.&amp;rsquo; Apple&amp;#039;s ethereal voice is the perfect back track for this poignant short film. The ad features the Chipotle scarecrow touring the gloomy Crow Foods Inc. factory whose tagline boasts &amp;quot;100% Beef-ish!,&amp;quot; witnessing chickens being given growth hormones and cows in overly cramped quarters.  Discouraged and sad, the scarecrow returns home to discover a fresh red pepper in unlikely surroundings; this is all the inspiration he needs to begin cooking up a storm! Chipotle is aiming at inspiring viewers to engage in ethical, organic farming with this heart-wrenching advertisement with a hopeful ending.  The video is being released in a conjunction with an app also called &amp;#039;The Scarecrow,&amp;#039; which places users in the same dystopian fantasy world that the video takes place. The object of the game is to overthrow the monopoly that Crow Foods has."^^<http://www.w3.org/2001/XMLSchema#string>
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