<http://schema.org/articleBody>
" We all tend to get tempted by cheap deals in supermarkets, but the majority of the time it&amp;#039;s with unhealthy foods. A report complied by Which? has said that after an analysis of 77,165 promotions across major UK supermarkets over half (53%) were on unhealthy foods. This means that there were fewer offers on food such as fresh fruit and vegetables than unhealthy options such as cakes and soft drink. In fact, Which? found that more than half (52%) of confectionery was on offer, compared with only around a third of fresh fruit and vegetables (30% and 34%, respectively).   What&amp;#039;s more, seven in 10 soft drinks that would fall under the higher sugar band category of the Government&amp;#039;s proposed sugar tax (more than 8% sugar) were also on promotion. Alex Neill, Which? Director of Campaigns and Policy, said, &amp;#039;Everybody has to play their part in the fight against obesity and people want supermarkets to offer more promotions on healthier foods and yet our research found the opposite. &amp;#039;It&amp;#039;s time for supermarkets to shift the balance of products they include in price promotions and for all retailers to get rid of temptation at the till by taking sweets off the checkout.&amp;#039;  But are supermarkets rectifying this? Paul Mills-Hicks, Sainsbury&amp;#039;s food commercial director, told the BBC: &amp;#039;Since 2014, we have been working hard to remove promotions and invest money in regular lower prices.  &amp;#039;In doing so, we have made hundreds of fresh and healthy products affordable all of the time and our fresh produce sales are growing as a result. &amp;#039;We have also taken a big step by calling on the industry to remove multi-buys, which we believe will lead to healthier diets and reduce household waste.&amp;#039; What do you think? Should supermarkets be encouraging us to eat healthier? More on Prima.co.uk\u2026\u2026 Healthy eating guidelines come under fire again Healthy eating cookbook that could help prevent breast cancer  Get your fix of all things Prima \u2013 sign up to our bi-weekly newsletter  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.prima.co.uk/diet-and-health/healthy-living/a35805/supermarket-offers-unhealthy/>