<http://schema.org/name>
"\u0421\u0442\u0440\u043E\u0439\u043A\u0438 \u0438 \u0438\u043D\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043A\u0442\u0443\u0440\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/realty/articles/2016/10/20/661697-konkursnogo-proizvodstva-mostootryade>