<http://schema.org/name>
"\u0418\u043D\u0442\u0435\u0440\u044C\u0435\u0440 \u0441\u0432\u043E\u0438\u043C\u0438 \u0440\u0443\u043A\u0430\u043C\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t29803-topic>