<http://schema.org/name>
"Planet Blue"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.shopplanetblue.com/wildfox-ringo-gingerbread-man-sweater-wil396h34wild-46q?gclid=CO7c7afDkrsCFXHxOgod-QcAhQ>