<http://schema.org/name>
"\u591C\u96E8\u5BD2\u86E9 \u53E5\u96C6 \uFF08\u98A8\u306E\u82B1\u51A0\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26155719.html>