<http://schema.org/name>
"\u30BF\u30AF\u30C6\u30A3\u30AF\u30B9\u30A2\u30C9\u30D0\u30F3\u30B9\u6C11\u6CD5 \uFF12\uFF10\uFF11\uFF15"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26405485.html>