<http://schema.org/alternativeHeadline>
"The ice bucket challenge is a symbol for much that\u2019s wrong with contemporary charity: a celebration of good intentions without regard for good outcomes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/250845/this-week-lets-dump-a-few-ice-buckets-to-wipe-out-malaria-too/>