<http://schema.org/name>
"World Market"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.worldmarket.com/product/szeged-sweet-paprika.do?camp=ppc%3AGooglePLA%3Anone%3Aadwords_labelsSpices_and_Seasonings&device=c&network=g&matchtype=&gclid=CJzD4ojZ5bwCFZTm7Aod9WQAhQ>