<http://schema.org/alternativeHeadline>
"Craft is an 'abused' term - Pernod Ricard's Our/Vodka head"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/craft-is-an-abused-term-pernod-ricards-ourvodka-head_id116514.aspx>