<http://schema.org/headline>
"OBITUARY - Robert G. &amp;#8216;Bob&amp;#8217; McCurdy"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.butlercountytimesgazette.com/article/20121002/OBITUARIES/121009811/1031/'%20%20w%20%20'>