<http://schema.org/name>
"\u041F\u0440\u0430\u043A\u0442\u0438\u0447\u0435\u0441\u043A\u0430\u044F \u0447\u0435\u0440\u043D\u0430\u044F \u043C\u0430\u0433\u0438\u044F."^^<http://www.w3.org/2001/XMLSchema#string>
<http://blackmagic.2x2forum.com/t5524-topic>