<http://schema.org/description>
"In the midst of the horse meat scandal currently cantering through Britain, taking a closer look at your food feels more important than ever.\r\n\r\nBut then..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/2013/02/12/food-under-the-microscope_n_2669102.html>