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" BBC Sport has today launched a new free mobile app for iPhone and iPod Touch in the UK, offering expert coverage on a range of sports.  The BBC Sport app has a customisable menu for users to keep track of their favourite sports, from breaking football transfer news to build-up on the new Formula One season.   Users can also access the latest news, live scores, statistics, commentary and analysis on-the-go from the app, which is available to download now from iTunes.  BBC Sport has seen a &amp;quot;rapid growth&amp;quot; in traffic from smartphones over the last few years. Mobile devices account for a third of BBC Sport&amp;#039;s total traffic, rising to 40% at the weekends and peaking at 45% on Saturday afternoons around the time of final scores.  The new BBC Sport app offers a mobile live scores section enabling users to more easily follow all the action. This includes a league-by-league overview of the latest scores at a glance, along with dedicated match pages for more in-depth information, statistics and live commentary. There is also easy access on the app to live streams of Radio 5 Live and Radio 5 Live Sports Extra for sporting coverage and commentary, as well as live and on-demand video highlights.    &amp;quot;Through the huge success of the Olympics we know that audiences love to access sport services through both mobile browser and apps,&amp;quot; Lucie McLean, executive product manager for Sport at BBC Future Media, said.  &amp;quot;The new BBC Sport app builds on the success of London 2012 to give users an even easier way to get the content they love, whether it&amp;#039;s checking out how their team got on, following live text updates on the day&amp;#039;s sporting action or catching up with the latest news.&amp;quot; The BBC said that a version of the app for Android devices is currently in development.  Watch a video below introducing the BBC Sport app:       "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/news/a448910/bbc-sport-launches-new-iphone-app/>