<http://schema.org/headline>
"Dirty Words \u2013 \u201CHere\u2019s mud in your pie-hole.\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bikemag.com/blog/dirty-words-%E2%80%93-%E2%80%9Chere%E2%80%99s-mud-in-your-pie-hole-%E2%80%9D/>