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" Sky has announced that it will be able to offer all of the catch-up TV service of UK public service broadcasters, after Channel 4 agreed to bring 4oD to the satellite TV giant early next year.  The wide-ranging deal between Sky and Channel 4 also sees the Film4 HD and More4 HD channels coming to the pay-TV platform, along with a range of Channel 4 networks rolling out on Sky Go.    Sky is currently rebranding its Anytime video on-demand platform to become On-Demand, featuring a brand new Catch Up TV section offering ITV Player, Demand 5 and, later in the year, BBC iPlayer.  Sky and Channel 4 have now reached an agreement for 4oD to join the platform, enabling around 5m Sky homes with Sky+ HD boxes and a broadband connection to catch up on Channel 4 shows such and dig into the content archive.  When 4oD launches early next year, Sky customers will be able to access the catch-up TV content from all the UK terrestrial networks.  Channel 4 is also to become the first terrestrial network to add its channels to Sky Go, the online and mobile TV service offered to Sky customers.  The around 2.7m Sky Go users will soon be able to watch Channel 4, E4, More4 and Film4 live and on-demand on iPhone, iPad, iPod Touch, selected Android Smartphones, Xbox 360, PC and Mac. Channel 4 has also agreed to bring the high definition version of Film4 and More4 to Sky+ HD. They will join the already available Channel 4 HD and E4 HD, completing the rollout of Channel 4&amp;#039;s HD channels on Sky. This will also mean that Sky homes will be able to access 66 HD channels.  As part of Channel 4 chief executive David Abraham&amp;#039;s mission to learn more about viewers, the broadcaster will now receive &amp;quot;viewing insight&amp;quot; from Sky through the Sky IQ intelligence division.  The data will include insight and analysis on viewing of Channel 4 content on TV, online and mobile. This will be aggregated into anonymous demographic information that Channel 4 can use in addition to viewing figures under its audience engagement strategy.  &amp;quot;Sky is committed to giving our customers total control and flexibility over how and when they access their favourite shows,&amp;quot; said Rob Webster, the director of Sky&amp;#039;s commercial group. &amp;quot;We already offer the best of pay TV on-demand and on-the-go, and now, with the addition of Channel 4, we&amp;#039;re adding the complete lineup of terrestrial shows too. No other service will offer greater choice or convenience. &amp;quot;Sky homes are embracing innovations such as Sky Go and TV on-demand in record numbers, and the addition of more quality content will create even more value for our customers.&amp;quot; Sarah Rose, Channel 4&amp;#039;s director of commercial &amp;amp;amp; business development, added: &amp;quot;We&amp;#039;re delighted to have entered into this far-reaching partnership with Sky which will see Channel 4 content and our very successful VOD service, 4oD, span an even greater audience reach and enable more viewers to enjoy our programmes than ever before.  &amp;quot;And with the launch of More4 HD and the addition of Film4 HD, we&amp;#039;re thrilled to be able to complete the roll out of our HD portfolio. &amp;quot;Alongside the wealth of services launching on Sky&amp;#039;s platforms, the data partnership with Sky will help us to understand how our audiences are enjoying our content across these platforms, bolstering our Viewer Engagement strategy which sees viewer data at the heart of Channel 4&amp;#039;s innovative programme and commercial strategies.&amp;quot; Sky has also extended its relationship with Channel 4 for the carriage of Channel 4, E4 and More4 in the Republic of Ireland.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/satellite/news/a405936/channel-4s-4od-to-launch-on-sky-along-with-film4-hd-and-more4-hd/>