<http://schema.org/headline>
"Don&amp;#039;t Be an Idiot: How to Use Any Kind of Ladder Safely"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/home/how-to/a9631/dont-be-an-idiiot-how-to-use-any-kind-of-ladder-safely-16123359/>