<http://schema.org/name>
"\u041C\u0430\u043A\u0435\u0434\u043E\u043D\u0441\u043A\u0430 \u0430\u043A\u0442\u0443\u0435\u043B\u043D\u0430 \u0441\u0446\u0435\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t289-topic>