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"Rather than using traditional labeling for its wines, Cantine Catena uses abstract imagery that makes its bottles more distinct.  The wine&amp;#039;s branding was designed by the creative agency &amp;#039;Basile ADV&amp;#039; and made to look as high-quality as the wine it contains. Rather than featuring informative paper labels, the wines instead have simple abstract designs on them. The &amp;#039;Traccia&amp;#039; bottle comes with a metallic gold print that looks like a splash of paint, while the &amp;quot;Origini&amp;#039; bottle is metallic silver and looks like an abstract rendition of a mountain landscape.  Cantine Catena&amp;#039;s metallic labeling allows the brand to differentiate itself from others on the market while making consumers curious about the contents and origins of the bottles."^^<http://www.w3.org/2001/XMLSchema#string>
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