<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~delta~fp~4-9999.99~c1~adhesives~c2~glue~c3~craft-household-glue~/delta-sobo-glue.html>