<http://schema.org/headline>
"Oliver Cross: Ducks are good but there\u2019s nowt so fascinating as folk"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.yorkshireeveningpost.co.uk/news/opinion/oliver-cross-ducks-are-good-but-there-s-nowt-so-fascinating-as-folk-1-6043108>