<http://schema.org/description>
"&lt;p&gt;They\u2019re furry \u2013 and in a hurry to end pet cancer&lt;/p&gt;\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://people.com/pets/funny-video-singing-dogs-just-want-to-help-a-good-cause/>