<http://schema.org/keywords>
"animal-welfare"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/entry/thai-dog-stranded-by-roadside-hit-and-killed-by-vehicle-waiting-for-owner-to-return_uk_57e90cd7e4b0db20a6e9cf17>