<http://schema.org/description>
"Actor Prithviraj has finally agreed to be the brand ambassador of a newly launched hi-tech ambulance services by the National Rural Health Mission. The 108 Ambulance Service is a pilot project of the Kerala Emergency Medical Services Project."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.filmibeat.com/malayalam/news/2010/prithviraj-ambulance-services-120810.html>