<http://schema.org/name>
"\u0627\u0644\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0623\u0635\u0644\u062D \u0644\u0644\u0645\u062A\u0647\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alansi.in-goo.com/t128-topic>