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"According to the watch brand Nooka, &amp;quot;time is the most ubiquitous thing we experience,&amp;quot; and as such, the brand has created the Nooka app, an iPhone app that provides an interesting visualization of time through eye-catching graphics and colors.  The Nooka app is customizable, allowing users to choose how they want their time displayed from a selection of Nooka&amp;#039;s most popular watch faces -- its &amp;#039;zot,&amp;#039; &amp;#039;zenh&amp;#039; and &amp;#039;zirc&amp;#039; watches -- as well as full customization of colors. In addition to the customizable &amp;#039;Yourtime&amp;#039; feature, the Nooka app offers &amp;#039;Worldtime,&amp;#039; &amp;#039;Stopwatch&amp;#039; and &amp;#039;Timer.&amp;#039; With Worldtime, you can keep track of the time of different cities around the world and have them displayed on a visual timetable. The Stopwatch and Timer functions let you keep track of your time on tasks and set alarms.  What sets the Nooka app apart from traditional time-based apps is that Nooka uses its signature watch display, a display that applies basic mathematical principles to ensure that it is simple enough for everyone to use."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/nooka-app>