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"&lt;img vspace=\"4\" hspace=\"4\" border=\"0\" align=\"right\" alt=\"\" src=\"http://ll-media.tmz.com/2007/08/09/0809_heidi_spencer_tmz-1.jpg\" /&gt;MTV president Brian Graden says that part of what makes \"The Hills\" so successful is that the real-life drama never ends -- even when the show stops filming. Showstoppers Lauren Conrad, Spencer Pratt and Heidi Montag -- who return to the idiot box on August 13 -- keep generating good gossip all year long. Said Graden to &lt;strong&gt;&lt;a target=\"_blank\" href=\"http://www.ew.com\"&gt;Entertainment Weekly&lt;/a&gt;&lt;/strong&gt;, \"It's kind of postmodern marketing. We're living in an age of TMZ and Perez Hilton, and 'The Hills' indulges that.\" It does?&lt;br /&gt;&lt;br /&gt;The endless gossip serves \"Hills\" stars/monster couple Spencer Pratt and Heidi Montag, who claim that the series doesn't accurately represent their romance. \"We don't fight in real life,\" said Pratt. But Pratt/Montag frenemy Lauren Conrad disagrees. \"They can never make you say or do something,\" she said. \"You can always blame editing, but they can't do magic.\" Presto! Your ex-best friend is now a smarmy jerk!&lt;br /&gt;&lt;br /&gt;Is \"The Hills\" here to stay? \"I don't know if I could do another season,\" said Heidi. \"Being on a reality show is not very glamorous.\" But having your boyfriend pimp you out is?!&lt;br /&gt;&lt;br /&gt;And though boobtastic Heidi expressed weariness at playing the reality TV game, Svengali boyfriend/manager Pratt said \"There's a difference between reality TV and being on a show narrated by Lauren. She could be on reality TV for 20 years.\" There's a blood-curdling thought."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2007/08/09/the-hills-heats-up/>