<http://schema.org/description>
"Alphanumeric LCD, 16 x 2, White on Blue, 3V to 5V, I2C, English, Japanese, Transmissive"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sg.element14.com/midas/mccog21605b6w-bnmlwi/lcd-cog-2x16-neg-stn-w-b-l-i2c/dp/2063209>