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" LAS VEGAS \u2014 Virginia Postrel&amp;#039;s book, The Substance of Style, argues that aesthetics will be increasingly important in product design and marketing. I think it&amp;#039;s right. I talked to a guy at the Microsoft Windows Mobile booth about handheld gadgets, and he told me that two terms used in design are &amp;quot;fondleable&amp;quot; and &amp;quot;high caressability.&amp;quot; Making devices fondleable and caressable\u2014fancy terms for feeling good in your hand\u2014is a big deal now, and it should be.  I also notice that hot looks matter. Does neon make your computer work better? Nope, but it makes it sell better. Utilitarian boxes are okay, but they&amp;#039;re so... utilitarian. As hardware becomes more uniformly good, as it is doing, matters of look and feel will matter more. \u2014Glenn Reynolds Click here for all of Instapundit Glenn Reynolds&amp;#039; blogging for Popular Mechanics from CES. Plus, sign up for daily e-mail updates from Las Vegas.   Cool computer at CES (CLICK TO ENLARGE) Gaming machines by Voodoo (CLICK TO ENLARGE) "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/technology/gadgets/a3559/4210335/>