<http://schema.org/description>
"Building a brand today is very different from building a brand 50 years ago. It used to be that a few people got together in a room, decided what the brand positioning was going to be, and then spent a..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.zappos.com/blogs/your-culture-is-your-brand/>