<http://schema.org/headline>
"Warren Buffet offering $1B for a perfect NCAA bracket"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2014/01/21/Warren-Buffet-offering-1B-for-a-perfect-NCAA-bracket/7651390323768/?spt=hts&or=9>