<http://schema.org/name>
"\u9685\u7530\u5DDD\u82B1\u706B\u5927\u4F1A\u306E\u697D\u3057\u307F\u65B9 | \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/674>