<http://schema.org/articleBody>
"&amp;quot;I see the Calvin Klein girl as strong, fun, and confident,&amp;quot; says Hanneli Mustaparta. It takes one to know one\u2014Hanneli, the brand&amp;#39;s social media curator, fits that bill perfectly.\n\nWith about 40,000 followers on Twitter and one of the most successful personal style blogs on the web, Hanneli has combined her unique sartorial sense with fresh photography skills (and a dash of personality) to create a blogosphere empire reaching nearly every corner of online fashion media. In her role at Calvin Klein, she shares her social media savvy and modern-meets-classic look with the iconic American label.\n\nRelating her own taste to Calvin Klein&amp;#39;s wasn&amp;#39;t a stretch, says Hanneli, who even modeled for the brand early in her career. &amp;quot;Calvin Klein&amp;#39;s designs are so minimal and refined, which fits within the aesthetic that I really love,&amp;quot; she says. &amp;quot;It&amp;#39;s my style all the way. I just get to play with beautiful pieces and make them my own.&amp;quot;\n\nThough managing multiple platforms for both herself and a highprofile design house might seem daunting, Hanneli stays grounded by keeping true to her instincts. &amp;quot;Never blog just to put something out there,&amp;quot; she says. &amp;quot;I would post only things that excite me.&amp;quot;\n\nThere&amp;#39;s a lot to be excited about\u2014from attending the Met Gala in a dress hand-fitted by women&amp;#39;s creative director Francisco Costa to traveling to South Korea, Hanneli describes her experience as guest curator as &amp;quot;a dream.&amp;quot; She even had a thrilling once-in-a-lifetime chance to explore the Calvin Klein archives, with collections dating back as early as the 1960s: &amp;quot;I got chills all down my back.&amp;quot;\n\nAlso in the archives? A photo of Hanneli hanging next to the dress she wore to one of her first Calvin Klein Collection dinners. Just goes to show that Hanneli&amp;#39;s classic beauty, like a Calvin Klein garment, is forever.\n\nHanelli&amp;#39;s Social Media Tips\n\nOn balancing multiple roles: &amp;quot;I just work hard and do things as they come along. But it has been a challenge to learn that I have to say &amp;#39;no&amp;#39; to things and to know how and what to prioritize.&amp;quot;On staying unique: &amp;quot;I have my own voice and can focus only on that. I know what I like; I find my inspirations in so many other places than just online and bring that into my work.&amp;quot;On social media basics: &amp;quot;Never blog, Instagram, Facebook, or tweet loads of images from the same place or with the same outfit in slightly different angles. Choose your favorite and stick with it. Also, never brag; just aim to inspire.&amp;quot;\n\nCHECK OUT: calvinklein.tumblr.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/gallery/hanneli-mustaparta-calvin-klein-social-media-guru?slide=2>