<http://schema.org/name>
"\u0410\u043D\u0434\u0440\u0435\u0439 \u0438\u0437 \u041A\u0440\u0430\u0441\u043D\u043E\u0433\u043E\u0440\u043A\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/mysterious/6317/19899>