<http://schema.org/alternativeHeadline>
"New England Patriots' Bill Belichick on AFC championship vs. Indianapolis Colts: Playoff experience means 'zero'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2015/01/16/new-england-patriots-bill-belichick-playoff-experience-afc-championship>