<http://schema.org/description>
"The idea of going to the dentist can be terrifying - the clinical smell, the childhood memories and the fear of fillings and drilling is enough to put an..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/2014/08/13/6-tips-for-healthy-teeth-and-gums_n_7324368.html>