<http://schema.org/description>
"Why be a mermaid when you can be a merQUEEN? \uD83D\uDC51"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com.au/2016/08/03/goodbye-flower-crowns-mermaid-crowns-are-here-to-take-over/>