<http://schema.org/name>
"\u0627\u0644\u0627\u0641\u0631\u0627\u062D \u0627\u0644\u0627\u0633\u0644\u0627\u0645\u064A\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://vga-man.forumd.biz/t97-topic>