<http://schema.org/name>
"\u0642\u0633\u0645 \u0627\u0644\u0645\u0648\u0628\u064A\u0644\u0627\u062A \u0648\u0627\u0644\u0635\u064A\u0627\u0646\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://tiger.bestgoo.com/t2422-topic>