<http://schema.org/description>
"If you're afraid of heights, you might want to sit this one out.\r\n\r\nBut if you like the idea of getting a bird's eye view of the Chicago streets from 94 ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://m.huffpost.com/us/entry/5295995.html?m=true>