<http://schema.org/alternativeHeadline>
"NHL playoffs: Marchand leads Bruins to OT victory over Rangers in Game 1"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nhl/home-ice/2013/05/17/nhl-playoffs-marchand-leads-bruins-to-game-1-ot-victory-over-rangers>