<http://schema.org/name>
"\u30B9\u30CE\u30FC\u30D4\u30FC\u30AF"^^<http://www.w3.org/2001/XMLSchema#string>
<http://product.rakuten.co.jp/product/-/27a9464b1ba7ad5000fc6c8ce6b97e28/?l2-id=sd_product_item>