<http://schema.org/description>
"Nike+ introduced a new, gamified version of NikeFuel Missions this week, featuring cameos by Calvin Johnson, Neymar, Allyson Felix and Alex Morgan."^^<http://www.w3.org/2001/XMLSchema#string>
<http://solecollector.com/news/2012/12/nike-presents-nikefuel-missions/jamil.mcginnis>