<http://schema.org/headline>
"Coyotes to Give Away Bryzgalov Bobbleheads on April 1"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.nhl.com/coyotes/news/coyotes-to-give-away-bryzgalov-bobbleheads-on-april-1/c-552313>