<http://schema.org/headline>
"Enter iMore's Fa-la-la-liday contest for a free iPad Air 2 or iPhone 6s! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.imore.com/enter-imores-fa-la-la-liday-contest-free-ipad-air-2-or-iphone-6s>