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"Freddie W&amp;#039;s &amp;#039;Power Hour&amp;#039; is a hilarious parody on Kanye West&amp;#039;s video for his hit song &amp;#039;Power&amp;#039;. The video is essentially imitating life in college and university, going through all the classic drinking games.  From beer pong to Edward 40-hands, the games continue throughout the video until its gross and predictable ending. Definitely a great cultural reference to a student&amp;#039;s way of life, Freddie W&amp;#039;s &amp;#039;Power Hour&amp;#039; is worth a look. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Popular culture is becoming more than just a form of entertainment. Consumers are looking for products that are integrated with some aspect of a popular character. Companies could integrate their items with certain media figures in order to appeal to a greater audience."^^<http://www.w3.org/2001/XMLSchema#string>
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