<http://schema.org/headline>
"Starbucks, McDonald&amp;#39;s, and Yum! Brands: The Breakfast War Is Getting Hotter"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/03/04/starbucks-mcdonald-s-and-yum-brands-the-breakfast.aspx>