<http://schema.org/description>
"\u0421\u0430\u043C\u044B\u0439 \u043F\u0440\u043E\u0441\u0442\u043E\u0439 \u0440\u0435\u0446\u0435\u043F\u0442."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/56030/160116>