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"To promote its growing CrossFit fitness program, Reebok has launched the Reebok &amp;#039;The Sport of Fitness Has Arrived&amp;#039; campaign, which comprises a 60-second commercial created by McGarryBowen. CrossFit is a fitness program developed by Reebok that combines a number of strength and conditioning activities, including gymnastics, sprints and weightlifting. The program has already spawned 3,500 affiliates in 61 countries, says AdAge.  The Reebok &amp;#039;The Sport of Fitness Has Arrived&amp;#039; commercial showcases shipping containers being transported across the globe. One opens near the end of the commercial to reveal people inside intensely training and doing a CrossFit program.  Reebok&amp;#039;s goal, according to Reebok&amp;#039;s VP of brand marketing communications Viktoria Wallner, is to create more mobile CrossFit exercise centers out of shipping containers and deliver them to 50 locations around the world."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/reebok-the-sport-of-fitness-has-arrived>