<http://schema.org/headline>
"Jon Hamm Defends Imo's on &lt;i&gt;Jimmy Kimmel Live!&lt;/i&gt; (VIDEO)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.riverfronttimes.com/foodblog/2013/09/26/jon-hamm-defends-imos-on-jimmy-kimmel-live-video>