<http://schema.org/name>
"\u5FC3\u3092\u4E0A\u624B\u306B\u900F\u8996\u3059\u308B\u65B9\u6CD5 \uFF08\u30B5\u30F3\u30DE\u30FC\u30AF\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26198276.html>