<http://schema.org/description>
"Continuing with the limited edition Swiss Alps theme, FarmVille released a Bison on July 8th 2010.  The Bison can be purchased in the FarmVille Market for 18 FV$ during the next 19 days only."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2010/07/09/farmville-swiss-alps-animal-bison/19548082/>