<http://schema.org/description>
"\u0421\u043C\u044F\u0433\u0447\u0435\u043D\u0438\u0435 \u0432\u0435\u043A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/14067/44536>