<http://schema.org/description>
"&lt;p&gt;What will be the characteristics of the ideal supplier in the year 2000? I first thought about this a few years ago when I began writing this column.  Interestingly enough, my vision of this ideal supplier has not changed. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/supplier-2000>