<http://schema.org/description>
"In an effort to better understand and meet changing consumer needs, General Mills today announced that it will soon begin testing a Web site that will allow visitors to create their own customized cereal based on their individual health needs and taste preferences. Because of its limited initial capacity, the site will not immediately be open to the general public, but rather will be tested with select sets of consumers."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/general-mills-to-test-online-customized-cereal-service_id88100.aspx>