<http://schema.org/keywords>
"Stanley Cup"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/speakeasy/2014/06/17/mayor-deblasio-sings-on-jimmy-kimmel-live-after-losing-stanley-cup-bet/?mod=WSJ_ArtsEnt_Speakeasy>