<http://schema.org/description>
"With McDonald&amp;#039;s in its worst sales slump in 10 years, franchise owners really want new items to lure customers. What they have are Monopoly and the McRib."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/10/20/mcdonalds-suffering-franchisees-monopoly-mcribs/20981205/>