<http://schema.org/name>
"\u03A3\u03C7\u03BF\u03BB\u03B5\u03B9\u03BF \u03BA\u03B1\u03B9 \u039C\u03B1\u03B8\u03B7\u03BC\u03B1\u03C4\u03B1"^^<http://www.w3.org/2001/XMLSchema#string>
<http://forumaki.forumotion.com/t431-topic>