<http://schema.org/about>
"With U.S. businesses disappearing left and right along with many jobs, some savvy folks are taking the stance to go back to the basics, which may turnout not to be such a bad idea...Once upon a time people used to go to the car wash"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/houston-car-wash-goes-back-to-the-basics.html>