<http://schema.org/name>
"\u0412\u044B\u043F\u0443\u0441\u043A \u043A\u0443\u0440\u0441\u0430 \"\u041C\u043E\u0440\u043E\u0437\u043D\u0438\u043A\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t30122-topic>