<http://schema.org/headline>
"Magnolia CEO: Crumbs May Die, But the Cupcake Lives On"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/corporate-intelligence/2014/07/10/magnolia-ceo-crumbs-may-die-but-the-cupcake-lives-on/>