<http://schema.org/description>
"Both Kraft Foods Group and Kellogg  reported earnings the other week. While both of them reported weak sales and this affected their stock prices, Kraft&amp;#039;s shares managed, on May 7, to regain"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/05/14/the-special-k-is-it-kellogg-or-kraft/20886087/>