<http://schema.org/name>
"\u0392\u03BF\u03AE\u03B8\u03B5\u03B9\u03B1 \u03C3\u03B5 \u039C\u03B1\u03B8\u03AE\u03BC\u03B1\u03C4\u03B1"^^<http://www.w3.org/2001/XMLSchema#string>
<http://forumaki.forumotion.com/t431-topic>