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" In today&amp;#039;s &amp;#039;seriously?&amp;#039; news, Indian lifestyle website Maggcom has unveiled &amp;#039;Don&amp;#039;t Mancriminate&amp;#039;, a new campaign aiming to put a stop to all that rampant discrimination against men. Like how men have to hold doors and stuff. You know, to be polite, decent human beings. THE TRAVESTY. In a series of posters using male celebs&amp;#039; faces (don&amp;#039;t ask us WHY they&amp;#039;ve chosen Elijah Wood and Shiloh Fernandez specicfically, it is one of those bizarre mysteries that we may never understand), Maggcom&amp;#039;s new campaign highlights all the discrimination men face on a daily basis. &amp;quot;I don&amp;#039;t get free drinks,&amp;quot; reads one poster. &amp;quot;I don&amp;#039;t get free entry. I don&amp;#039;t get sympathy.&amp;quot; Indeed. Because seriously, no massive wage gap makes up for all those free drinks women are getting, amiright dudes?  Another one points out how even products discriminate. &amp;quot;Short men don&amp;#039;t have heels,&amp;quot; say Maggcom, &amp;quot;ugly men don&amp;#039;t have make-up.&amp;quot; To which we say, but you DO, if you fancy. Go forth, and wear make-up and heels. We&amp;#039;ll trade you cat-calling and daily harassment.   &amp;quot;Let&amp;#039;s talk sex,&amp;quot; cries another poster. &amp;quot;If I want sex, I am desperate. If you want sex, it is sexually liberated. If we want sex, then it has to be on your terms?&amp;quot; Ugh, sex, right? Totally get what they&amp;#039;re on about here. When we want sex, we&amp;#039;re called sluts. When we don&amp;#039;t want sex, we get raped. It&amp;#039;s tough, man.  As well as their hashtag and super convincing posters, Maggcom have also coined another term. They&amp;#039;re on a roll. &amp;#039;Manism&amp;#039;, they say, is a movement &amp;quot;to remind us of the forgotten gender, who, regardless of the situation, are expected to be such gentlemen.&amp;quot;  Here&amp;#039;s a video they made to go along with the campaign:      While we&amp;#039;re still crossing our fingers and holding onto the belief that this is all a bizarre parody, let&amp;#039;s just take a minute to clarify some stuff. Men absolutely do face struggles and unfair treatment on the basis of gender. They&amp;#039;re expected to be tough and emotion-free, and incidences of domestic abuse and rape against men are rarely discussed. These are the kind of issues that feminists are working towards putting a stop to, through the belief that once women are valued in society, it won&amp;#039;t be seen as the worst thing EVER for a man to embody &amp;#039;female&amp;#039; characteristics. Because being a woman won&amp;#039;t be a bad thing. Get it?  But these kind of issues aren&amp;#039;t the ones being discussed in Maggcom&amp;#039;s campaign (if we do believe it&amp;#039;s real). Instead, they&amp;#039;re moaning about &amp;#039;having&amp;#039; to do general, nice person things, like holding doors and giving up their seats. They&amp;#039;re setting up men as the victims of a society which is designed all around women - which, as we can safely assume from rates of rape, forced marriages, violence against women, and the wage gap, is clearly not the world we&amp;#039;re living in. And, by focusing on stuff like free drinks and entrance into bars, they&amp;#039;re distracting from and undermining the very real issues that men are facing at the hands of gender inequality.   By all means, question why men are expected to pay for women&amp;#039;s drinks (women don&amp;#039;t have to be bought, you guys! It&amp;#039;s a whole new world). But consider that maybe the issues are going a little deeper than that. And that maybe, to the shock of meninists everywhere, we can all work together to get rid of ALL discrimination based on gender, rather than setting up our separate angry feminists vs. raging men&amp;#039;s rights activists camps.  The internet is, as you&amp;#039;d expect, completely freaking out in response to the campaign. There are the people who are fairly convinced that it&amp;#039;s a joke (please, please, let it be a joke):    I can&amp;#039;t make sense of the #DontMancriminate &amp;quot;movement&amp;quot; in a way that isn&amp;#039;t ironic, postmodern and/or sarcastic. It&amp;#039;s either that or despair. \u2014 Darren Mooney (@Darren_Mooney) June 26, 2015    There are a few who are all for the movement:    Treat men as humans too! @magcomofficial http://t.co/cNqlusN1ep #DontMancriminateGreat Job Magcom. Keep up the good work. \u2014 Aditya Sanyal (@adityasanyalbit) June 26, 2015       Feminists are discriminating based on gender. Crime has no gender. #dontmancriminate @maggcomofficial @timesofindia @PTI_News @ZeeNews \u2014 Rohit Girdhar (@rohitsaystoall) June 26, 2015       I&amp;#039;m glad it&amp;#039;s finally being said #dontmancriminate \u2014 Andrew (@VndrewDavies) June 26, 2015    Then there are those who are asking WTF is wrong with the world:    Despite systemic sexism that means I will always be paid more for the same job, I am sad I don&amp;#039;t get free drinks in clubs. #DontMancriminate \u2014 Matt (@InfiniteClock) June 26, 2015    Plus plenty of portmanteau bashing:    That they didn&amp;#039;t think of the painfully obvious &amp;quot;Don&amp;#039;t DiscriMANate&amp;quot; sums up the levels of stupid we&amp;#039;re dealing with here. #DontMancriminate \u2014 Hanna Jameson (@Hanna_Jameson) June 26, 2015    And, finally, the people who are massively taking the piss:    WHY IS IT ADAM AND EVE NOT ADAM AND STEVE WHAT HAS GOD GOT AGAINST BROMANCES OH THE MISANDRY #DontMancriminate \u2014 Another Spoopy Witch (@stavvers) June 26, 2015       If feminism wins, who will open doors? Women will all get trapped in rooms and die. #makeuthink #DontMancriminate \u2014 Gary Dunion (@garydunion) June 26, 2015       #DontMancriminate, it makes them cry. pic.twitter.com/KqYDgOnbAx \u2014 Little Witch (@notwaving) June 26, 2015    Thoughts on #DontMancriminate? Comment below or tweet us @CosmopolitanUK to get involved. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/reports/news/a36798/mancriminate-campaign-discrimination-men/>