<http://schema.org/name>
"\u0648\u062D\u062F\u0629 \u062A\u062D\u0643\u0645 \u0623\u0646\u0630\u0627\u0631\u062D\u0631\u064A\u0642  Conventional"^^<http://www.w3.org/2001/XMLSchema#string>
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