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This time, it was broken in the aftermath of the 2010 Vancouver Olympic Games. That event gave snowboarding its biggest ever audience, handed broadcaster NBC some of its biggest 2010 viewing figures, and made a superstar of a certain red-headed pipe sensation. Suddenly, it became clear that there was a huge appetite in the mainstream sporting world for competitive snowboarding.&lt;\\/p&gt;\\n&lt;p&gt;It was enough to kickstart the next chapter of the story, which saw the new TV-friendly discipline of slopestyle snowboarding fast-tracked into the 2014 Sochi Games. Once again, FIS\\u2014this time with no history of organizing slopestyle events\\u2014was awarded control of the qualification process by the IOC and the snowboarding establishment\\u2014spearheaded by the TTR\\u2014were up in arms. Particularly when FIS recently rejected TTR\\u2019s Joint Olympic Qualification proposal, which sought to combine events into one calendar, thus easing the burden on riders.&lt;\\/p&gt;\\n&lt;p&gt;On paper, it looked like an attractive olive branch, but to the disappointment of almost everybody, FIS neglected to accept the offer. Why? Because when it all boils down to basics, the Olympics out-muscle everyone. Unless the TTR can come up with some genuine fire-power, FIS can, and evidently will, swat them away as a mere nuisance.&lt;\\/p&gt;\\n&lt;p&gt;Yet again, snowboarding has suddenly been asked to deal with the sensitive issues that usually unfold in a sporting culture over many years\\u2014namely, how to marry the niche and mainstream\\u2014under the harshest possible spotlight. And once again, the result has resembled a land grab.&lt;\\/p&gt;\\n&lt;p&gt;How it\\u2019ll all play out is anyone\\u2019s guess. The land grab is far from over, and until the main issues are resolved, expect more acronym-heavy debates to spill out on blog posts, forums, and newspapers in the run up to &lt;a href=\\\"http:\\/\\/snowboarding.transworld.net\\/tag\\/sochi-2014\\/?linktext=Sochi%202014\\\" target=\\\"_blank\\\"&gt;Sochi 2014&lt;\\/a&gt;. So what are the main issues left to resolve?&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;1.\\u00a0Contest Format and Judging&lt;\\/strong&gt;&lt;\\/p&gt;\\n&lt;p&gt;A comparison between snowboarding and boxing is imperfect, but it illustrates one crucial challenge competitive snowboarding faces: format. Point a camera at a boxing ring, and it\\u2019s fair to say that someone who has never seen the sport before could understand the end goal, and then get caught up in the drama and sporting theatre. That\\u2019s not quite the case with action sports, the intricacies of which can take years to understand and appreciate. Hell, even seasoned observers get the trick names wrong.&lt;\\/p&gt;\\n&lt;p&gt;Getting the format and judging right is one of the major obstacles action sports face before they can achieve true mainstream acceptance. Witness the halfpipe at the last Winter Olympics. Much of the media hype around that event centred around personalities, and pundits repeatedly telling the uninitiated how hard and dangerous tricks like double corks are. But as a means of maintaining interest in the sport, is it not particularly sustainable. Simplification or breaking down the barriers of understanding is going to be key.&lt;\\/p&gt;\\n&lt;p&gt;Henning Anderson and his team at &lt;a href=\\\"http:\\/\\/snowboarding.transworld.net\\/tag\\/the-arctic-challenge\\/?linktext=The%20Arctic%20Challenge\\\" target=\\\"_blank\\\"&gt;The Arctic Challenge&lt;\\/a&gt; and the forthcoming &lt;a href=\\\"http:\\/\\/snowboarding.transworld.net\\/tag\\/world-snowboarding-championships\\/?linktext=World%20Snowboarding%20Championships\\\" target=\\\"_blank\\\"&gt;World Snowboarding Championships&lt;\\/a&gt; have attempted to deal with this issue by creating a new judging system. \\u201cIt is called Snowboarding Livescoring System (SLS) and it is taking the viewers understanding of the sport to totally new levels.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;Settling on a judging system shared by all events, that the riders themselves identify with and that seeks to uncover the mysteries of top-end snowboarding for a mainstream audience, is going to be a crucial development if ordinary viewers are ever going to turn on their TVs in large numbers.&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;2. One Tour&lt;\\/strong&gt;&lt;br \\/&gt;\\nPerhaps the biggest problem of all is the sheer number of tours and events that currently exist in snowboarding. As well as the FIS-organized tour, which riders are required to participate in if they hope to achieve Olympic qualification, there is the aforementioned TTR. Then there are commercially driven series of events such as the Burton Global Open Series, the X Games and the Dew Tour. Even more confusingly, some of these count towards the overall TTR Championship, while others don\\u2019t. The upshot is that there is no one clear winner (or World Champion, if you like) at the end of each year of competition.&lt;\\/p&gt;\\n&lt;p&gt;It\\u2019s a situation that has come about mainly because of the vacuum caused by the implosion of the ISF all those years ago, but today it has a domino effect across the board. Henning Anderson feels that this puts off potential broadcast partners. \\u201cUntil we have one tour where all the best riders attend the top events, like tennis and golf, we will sadly never go any further. No broadcaster will pay top money if they can\\u2019t rely on one tour with all the best riders guaranteed.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;In that light, all industry eyes were\\u00a0 on Anderson\\u2019s event, the &lt;a href=\\\"http:\\/\\/www.wsc2012.com\\\" target=\\\"_blank\\\"&gt;World Snowboarding Championships&lt;\\/a&gt;\\u00a0 in Oslo, last month. As the name suggests, the WSC aims to crown one World Champion at the end of the season and hopes to show how top-level snowboarding events \\u201cshould\\u201d be run. No pressure there.&lt;\\/p&gt;\\n&lt;p&gt;Whatever your take on the significance of the event\\u2019s results, change is certainly needed. Chris Moran, ex-editor of Whitelines snowboarding magazine and current director of the ACM Consultancy Group, puts it this way: \\u201cViewers need a narrative. They need to understand there\\u2019s only one winner, or one World Champion, and they need to have a reason to care about it. TV needs drama and pantomime that people can understand. Surfing has managed it, and not that long ago most surf contests were virtually unwatchable.\\u201d&lt;\\/p&gt;\\n&lt;figure id=\\\"attachment_1000177431\\\" style=\\\"width: 600px\\\" class=\\\"wp-caption alignnone\\\"&gt;&lt;a href=\\\"http:\\/\\/snowboarding.transworld.net\\/1000177401\\/featuresobf\\/what-is-the-future-of-snowboard-contests\\/attachment\\/future_of_contests_5\\/\\\" rel=\\\"attachment wp-att-1000177431\\\"&gt;&lt;img class=\\\"size-medium wp-image-1000177431\\\" title=\\\"Future_Of_Contests_5\\\" src=\\\"http:\\/\\/snowboarding.transworld.net\\/wp-content\\/blogs.dir\\/442\\/files\\/2012\\/04\\/Future_Of_Contests_5-600x400.jpg\\\" alt=\\\"\\\" width=\\\"600\\\" height=\\\"400\\\" srcset=\\\"http:\\/\\/snowboarding.transworld.net\\/wp-content\\/blogs.dir\\/442\\/files\\/2012\\/04\\/Future_Of_Contests_5-600x400.jpg 600w, http:\\/\\/snowboarding.transworld.net\\/wp-content\\/blogs.dir\\/442\\/files\\/2012\\/04\\/Future_Of_Contests_5-225x150.jpg 225w, http:\\/\\/snowboarding.transworld.net\\/wp-content\\/blogs.dir\\/442\\/files\\/2012\\/04\\/Future_Of_Contests_5-90x60.jpg 90w, http:\\/\\/snowboarding.transworld.net\\/wp-content\\/blogs.dir\\/442\\/files\\/2012\\/04\\/Future_Of_Contests_5.jpg 1000w\\\" sizes=\\\"(max-width: 600px) 100vw, 600px\\\" \\/&gt;&lt;\\/a&gt;&lt;figcaption class=\\\"wp-caption-text\\\"&gt;Peetu Piiroinen gets inverted while the world watches. Photo: Nick Hamilton&lt;\\/figcaption&gt;&lt;\\/figure&gt;\\n&lt;p&gt;&lt;strong&gt;3. TV Production&lt;\\/strong&gt;&lt;br \\/&gt;\\nLike it or not, TV is the main influencer of how sports are perceived. Rumors have been swirling for months that slopestyle was fast-tracked into Sochi 2014 at the behest of NBC, the TV network holding the North American rights to the Winter Olympics. If the rumors are true, it\\u2019s hard to fault their reasoning: slopestyle looks great on TV, a fact which goes some way to explaining the success of the X-Games, whose wire-mounted camera shots and crowd-lined finish area has made slopestyle its blue ribbon event since 1997.&lt;\\/p&gt;\\n&lt;p&gt;For Ed Leigh, ex-pro snowboarder, presenter of flagship BBC show Ski Sunday, and thus a man uniquely positioned to have an informed take on this, the problem with grassroots snowboarding events is that they\\u2019ve often seen TV as an additional spectator; and not as an integral part of the event organization.&lt;\\/p&gt;\\n&lt;p&gt;\\u201cThere is an endemic problem within snowboard event TV products and while &lt;a href=\\\"http:\\/\\/snowboarding.transworld.net\\/tag\\/air-and-style\\/?linktext=Air%20and%20Style\\\" target=\\\"_blank\\\"&gt;Air and Style&lt;\\/a&gt;, &lt;a href=\\\"http:\\/\\/snowboarding.transworld.net\\/tag\\/x-games\\/?linktext=X%20Games\\\" target=\\\"_blank\\\"&gt;X Games&lt;\\/a&gt;, and the US Open provide very high quality coverage, the general standard is still very low. This for me is the biggest obstacle the TTR faces going toe to toe with the FIS or away from that battle, just gaining the confidence of high quality mainstream broadcasters.&lt;\\/p&gt;\\n&lt;p&gt;\\u201cThroughout the winter I have to attend FIS alpine ski events for Ski Sunday, I know exactly how slick their product is and how quickly it is delivered and with a minimum of stress. Their budgets allow them huge infrastructure that is capable of live global broadcast and they have the experience that has gained them the trust of the rights holders\\u201d.&lt;\\/p&gt;\\n&lt;p&gt;Viewed through this prism, the IOC\\u2019s preference for working with FIS on snowboarding makes some sense. FIS might not have been running snowboarding contests very long, but they have certainly been running large scale, TV-friendly competitions on snow for a very long time indeed. The challenge for any potential rivals, is to replicate this level of production\\u2014and not just at a handful of events.&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;4. Trick Progression&lt;\\/strong&gt;&lt;br \\/&gt;\\nThe evolution of snowboarding tricks into ever more mind-boggling maneuvers of danger and complexity has been the key narrative of pro snowboarding in recent years. As we\\u2019ve seen, &lt;a href=\\\"http:\\/\\/snowboarding.transworld.net\\/tag\\/shaun-white\\/?linktext=Shaun%20White\\\" target=\\\"_blank\\\"&gt;Shaun White&lt;\\/a&gt;\\u2019s mastery of the double cork and \\u201cTomahawk\\u201d was one of the main stories to come out of Vancouver, and there have been high profile casualties as riders have struggled to keep up with an ever-spiralling rate of progression.&lt;\\/p&gt;\\n&lt;p&gt;But for many core snowboarders, something defining and ineffable\\u2014style\\u2014is being lost during this process. Nike European Snow Team Manager Jon Weaver puts it well. \\u201cEighty percent of riders are morphing into the same snowboarder, trying their damndest to land a backside 1080 double cork. It seems that in the last couple of years a lot of contests have forgotten about style. Style has always been a huge part of snowboarding, and at the moment that key element is being forgotten slowly. We aren\\u2019t figure skaters but unless something is done to encourage individual style, especially in big air [events], we will be soon enough.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;Incorporating something as subjective as style into a judging process is essential then if boardsports are to avoid falling into the figure-skating trap of rewarding rotations over technique. If we fail, something tangible will indeed be lost in the process.&lt;\\/p&gt;\\n&lt;p&gt;&lt;strong&gt;5. Identity&lt;\\/strong&gt;&lt;br \\/&gt;\\nPerhaps the most difficult issue of all, and one summed up by a simple question: why should ordinary snowboarders care about any of this? It\\u2019s a question even the most engaged snowboarders struggle to answer.&lt;\\/p&gt;\\n&lt;p&gt;For Jeremy Sladen, head buyer at influential UK snowboard chain the Snowboard Asylum, the answer is to forget this debate altogether and concentrate on something even more fundamental.&lt;\\/p&gt;\\n&lt;p&gt;\\u201cDo action sports need mainstream recognition? I personally don\\u2019t think they do. We as a sport and an industry have become obsessed with the \\u2018FIS\\/TTR\\/who rules snowboarding?\\u2019 debate and have lost focus of the real joy of snowboarding and telling that story to people to encourage growth. The only way we can grow our sport and take it back from the FIS is to go back to basics and tell the story of how amazing snowboarding is.\\u201d&lt;\\/p&gt;\\n&lt;p&gt;A valid point maybe, but the fact remains that whoever has \\u201ccontrol\\u201d of this process controls the perception that future generations of board riders have of the sport. For &lt;a href=\\\"http:\\/\\/snowboarding.transworld.net\\/tag\\/reto-lamm\\/?linktext=Reto%20Lamm\\\" target=\\\"_blank\\\"&gt;Reto Lamm&lt;\\/a&gt;, head of the TTR, and the man spearheading the Joint Olympic Qualification, it is a fundamental issue.&lt;\\/p&gt;\\n&lt;p&gt;\\u201cRegular snowboarders probably shouldn\\u2019t care. After all, this has nothing to do with improving the fun of the actual snowboarding experience. But I think the riders that want to compete should care, and stand behind snowboarding as they understand it. Together, we all built this sport. It\\u2019s our sport. And we saw how it was taken away from us, and now it is happening again. If we stand up for what we believe in, people watching snowboarding competitions will enjoy a more authentic snowboarding competition if we\\u2019re able to have a say in this qualification. They will see snowboarding in a pure way.\\u201d&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
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