<http://schema.org/alternativeHeadline>
"Washington Redskins bench Kirk Cousins for Colt McCoy in NFL Week 7"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2014/10/19/washington-redskins-bench-kirk-cousins-for-colt-mccoy-nfl-week-7>