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"Branding and marketing are important aspects for any company, yet Nike spoof ads -- a phenomena commonly referred to as Unswooshing -- are undermining the clothing giant&amp;#039;s attempt for your affection. Nike spoof ads are just one of the many ways that anti-conformists, anti-consumerists and the people heading up the &amp;#039;Occupy&amp;#039; movements want to subvert the marketing tactics of big businesses. Nike is a dominant international conglomerate that puts big money into advertising and branding its many products, so when a slew of spoof ads began to hit the Internet, the company couldn&amp;#039;t do much but sit back and take in all the criticism. The ads are comedic and in good fun, such as the Tiger Woods &amp;quot;swoosh smile&amp;quot; and the tagline &amp;quot;Just Douche It.&amp;quot;  The ads represent a growing sentiment that consumers feel like they are prey, or &amp;quot;a herd of sheep,&amp;quot; enslaved to Nike&amp;#039;s influential advertising, marketing and branding campaigns which have a global reach."^^<http://www.w3.org/2001/XMLSchema#string>
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