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"Half Price Books Drives In-Store Sales with ExactTarget-Powered Digital Marketing   Campaign Attracts Nearly 14,000 to Store, Adds Nearly 36,000 Email Subscribers with Facebook to Email"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2013/05/24/half-price-books-drives-in-store-sales-with-exactt/20583038/?gen=1>