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" We thought there might be more than just the Rhys Millen Racing and DUB magazine Equuses on display at the Hyundai SEMA stand, and indeed there were. The folks at Mummbles Marketing created the &amp;quot;Elegant Equus,&amp;quot; a VIP-themed version of Hyundai&amp;#039;s large luxury flagship.   This Equus boasts a turbocharged V-8 that pumps out 450 bhp, which is news enough. But to create that VIP look, the company has blinged out the Equus with 5-piece body kit that includes a carbon-fiber hood and trunk, plus 22-in. alloy wheels shod with 245/30s in front and 265/30s in back. Inside, the custom leather interior with suede headliner is shielded from paparazzi by curtains.            Of note, the Mummbles Equus has two iPads that control various aspects of the car, such as the ride height of its Air Lift digital air suspension, the aforementioned curtains, a powerful Infinity audio system and the windows. With the turbo V-8 and giant 6-piston Wilwood brakes at each corner, the Mummbles Marketing Hyundai Equus is fortunately more than just an exercise in style.            As for the Rhys Millen Racing Equus, it has a host of exterior, interior and performance upgrades. In the style department, this means carbon-fiber mirrors and spoilers, front and rear, plus custom two-tone paint\u2014carbon fiber and Red Bull Racing blue\u2014and 21-in. HRE P40 wheels.   More significant, RMR gets 30 more horsepower from the stock 385-bhp V-8, thanks to a bolt-on RMR Signature Edition air intake and a stainless-steel exhaust. Rounding out the changes are a brake kit with 14-in. rotors and a custom interior that features RMR Signature Edition embroidered headrests and floormats, plus seats covered in ostrich leather and suede.            The DUB Equus caters to the magazine&amp;#039;s sense of urban style, with a Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and taillights, and a two-tone, gloss black-and-matte charcoal paint job. The wheels are huge\u201424-in. TIS modular-style alloys with Pirelli Pzero Nero Tires.   Although the stock Hyundai Equus already has a superb Lexicon audio system, DUB kicks it up with a custom trunk enclosure that&amp;#039;s fitted with Infiniti Kappa components, including nine speakers and five amplifiers.   Also seen at the Hyundai booth: Genesis Coupes from ARK and Gogogear Racing, plus a tuned Sonata Turbo. Coolest of all, though, is the Genesis PM580, Rhys Millen&amp;#039;s Pike Peak special, which boasts 775 bhp and 750 lb.-ft. of torque! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.roadandtrack.com/car-shows/sema-show/news/a16606/2011-hyundai-equus-gets-tuned/>