<http://schema.org/alternativeHeadline>
"The fashion designer teamed up with renowned perfumer Anne Flipo and architect Zaha Hadid for a powerful new scent, Donna Karan Woman"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.architecturaldigest.com/story/donna-karan-zaha-hadid-woman-perfume>