<http://schema.org/name>
"\u042E\u0440\u0438\u0439 \u0410\u043B\u0435\u043A\u0441\u0435\u0435\u0432\u0438\u0447."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/it/Internet/19054/63500>