<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/technology/gamesblog/2009/apr/21/survey-gamesblog-editorial-guardian"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/technology/gamesblog/2009/apr/21/survey-gamesblog-editorial-guardian?view=mobile>