<http://schema.org/description>
"Local fashion label Initial already has seven full-time designers but they're looking for more creative  Hongkongers. To that end, they're starting a competition called To Be Initialer...."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scmp.com/article/600081/designers-initial-reaction-seek-local-talent>