<http://schema.org/image_url>
"http://media.cleveland.com/plain-dealer/photo/2009/10/-65b8361e0cdb19bf.jpg"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cleveland.com/cavs/index.ssf/2009/10/shaquille_oneal_shrugs_off_mod.html>