<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~martin-universal~fp~24-9999.99~c1~drawing-illustration~/martin-universal-martin-pro-draft-professonal-parallel-straightedges.html>