<http://schema.org/description>
"Customer research comes naturally to Travelodge boss Peter Gowers, whose passion for travelling around Britain means he is a regular client of the company he runs."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scotsman.com/business/management/monday-interview-peter-gowers-travelodge-1-3468019>