<http://schema.org/name>
"\u062C\u064A\u0646\u200C\u0647\u0648\u0643\u0627\u0646\u0633 \u0647\u0627\u0648\u0643\u0633"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1697628>