<http://schema.org/name>
"\u062A\u0634\u064A\u0632 \u0643\u064A\u0643 \u0628\u0627\u0644\u0633\u0646\u0643\u0631\u0633 \u0645\u0631\u0631\u0647 \u062D\u0644\u0648\u0648"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t11419-topic>