<http://schema.org/description>
"Kendrick Lamar's rise from underground rap gem to 'SNL' guest star has been one of hip-hop's most interesting stories. Here's why he's fundamentally changed the rules of hip-hop."^^<http://www.w3.org/2001/XMLSchema#string>
<https://mic.com/articles/26967/3-ways-kendrick-lamar-has-changed-the-rules-of-hip-hop>