<http://schema.org/name>
"Sight See America Photo and Trivia Book"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.uncommongoods.com/product/sight-see-america-photo-and-trivia-book;jsessionid=6D5D78BF34A48C1BCAB4B4EDFD959C3D>