<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.com/nfl/story/_/id/8365469/nfl-football-outsiders-new-york-giants-suffer-most-damaging-week-1-loss?addata=2009_insdr_xxx_sce_nfl_xxx>