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"The top March 2016 publicity stunts highlight a number of well-received brand events that succeeded in genuinely surprising and delighting consumers.  Jeep Germany recently launched a clever campaign through a collaboration with creative studio Parasol Island that applies the self-care movements core values to one&amp;#039;s sport vehicle in a humorous way. Deemed the &amp;quot;Jeep Mud Mask,&amp;quot; the campaign was selling a limited number of special edition cans filled with &amp;quot;100% natural&amp;quot; mud, which urban Jeep drivers were encouraged to apply to their vehicle when it is particularly starved for adventure.  Meanwhile, UK-based budget airline easyJet has opened a pilot store in London for their new grocery concept easyFoodstore, which sells all items for an impressive 25-pence. Intended to highlight the brand&amp;#039;s dedication to saving consumer&amp;#039;s cash, the store was forced to temporarily close immediately after closing due to the fact they sold out of their entire stock on their first day of business."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/slideshow/march-2016-publicity-stunts>