<http://schema.org/description>
"Making environmentally conscious consumer choices can be difficult when walking down supermarket aisles awash with hyper-marketed products. Enter GoodGuide, who has just released a new barcode scanning iPhone application that gives shoppers the power to seek"^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/goodguide%e2%80%99s-new-iphone-app-scans-for-green-products/>