<http://schema.org/headline>
"Now you can watch a bunch of pugs re-enact the movie &amp;lt;em&amp;gt;Elf&amp;lt;/em&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/now-you-can-watch-a-bunch-of-pugs-reenact-the-movi-106598>