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"The fast food chain advertised its iOS game with a haunting animated short film highlighting the evils of factory farming."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Business_News/Blog/2013/09/15/Chipotle-Scarecrow-a-moving-impressive-ad/8461379265520/?spt=mps&or=2>