<http://schema.org/name>
"\u4E8B\u4F8B\u3067\u5B66\u3076\u30A2\u30BB\u30B9\u30E1\u30F3\u30C8\u3068\u30DE\u30CD\u30B8\u30E1\u30F3\u30C8 \u3053\u3053\u308D\u3092\u8003\u3048\u308B\u81E8\u5E8A\u5B9F\u8DF5"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26337444.html>