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"I think the payout from Google Adsense is not necessarily bad. It is the nature of the sector. For example, any PTC site that is not a scammer cannot afford to pay more than a certain amount which is a subset of the pay they also get from their advertisers.\n\nSimilarly, i think Google Adsense pays out about 60% (if i can recollect correctly ) of advertisers pay. \n\nIt is now incumbent on publishers to deploy skill in identifying niches whose payout is highest and produce content relevant to those niches for more payout. It is not unusual for example to see payouts of $30 - $50 per ad click in some niches. Also within any niche, a publisher can identify high paying topics and optimize his content for this, for higher payout."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.webincomejournal.com/4570/wordpress-announces-launch-of-wordads-an-alternative-to-google-adsense.html>