<http://schema.org/name>
"\u30AD\u30EB\u30BF\u30A4\u30E0\u30B3\u30DF\u30E5\u30CB\u30B1\u30FC\u30B7\u30E7\u30F3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26338515.html>