<http://schema.org/name>
"\u0411\u0438\u0437\u043D\u0435\u0441"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/business/characters/2016/02/29/631743-ya-dushe-sostyazatel-obozhayu-sorevnovatsya>