<http://schema.org/description>
"To turn your customer base from one-off customers into long-term brand promoters, implement a community engagement strategy to leverage your community platform to educate, engage and advocate."^^<http://www.w3.org/2001/XMLSchema#string>
<https://success.mindtouch.com/Documentation/MindTouchResponsive/Optimization/Best_practices/Reduce_Customer_Churn_by_Leveraging_a_Community_Engagement_Strategy>