<http://schema.org/headline>
"\u201DHooray For Ames\u201D is this summer\u2019s hottest and dumbest new jam&amp;lt;br&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/hooray-ames-summers-hottest-and-dumbest-new-jam-205018>