<http://schema.org/description>
"Who cares if it&amp;#039;s an elaborate marketing scheme if it&amp;#039;s fun? In alternate reality gaming, the line between fiction and reality is blurred, and players enter a world filled with rabbit holes and mysteries."^^<http://www.w3.org/2001/XMLSchema#string>
<http://electronics.howstuffworks.com/alternate-reality-gaming4.htm>