<http://schema.org/name>
"\u840C\u3048\u308F\u304B\u308A\uFF01\u6226\u56FD\u6642\u4EE3\u30D3\u30B8\u30E5\u30A2\u30EB\u30AC\u30A4\u30C9"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02715562.html>