<http://schema.org/name>
"\uFF10\u30FB\uFF11\u30FB\uFF12\u6B73\u5150\u306E\u6B4C\u3067\u697D\u3057\u3080\u767A\u8868\u4F1A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26337402.html>