<http://schema.org/alternativeHeadline>
"My excitement for the new Alice In Wonderland movie has officially reached fever pitch, and this insanely cute eyeshadow palette from Urban Decay really isn&amp;#39;t helping! The Book Of Shadows opens up top to reveal..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/adorable-obsession-urban-decays-alice-in-wonderland-book-of-shadows>