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"It&amp;#039;s the holiday season and many brands are taking advantage of this spirited time with marketing initiatives that really focus on customer emotion. One such brand is Clinton Cards, a UK-based card retailer that has launched a competition to grant one of its customers a Christmas wish.  Clinton Cards is using Facebook as the primary tool for this marketing campaign. To enter the competition, Facebook users must simply &amp;quot;like&amp;quot; the Clinton Cards Facebook fan page and write a short statement on what would make his (or someone else&amp;#8217;s) Christmas the best one ever. The winner will be granted his wish, a value of up to $15,600 USD. There are also 50 secondary prizes, which comprise &amp;quot;Santa&amp;#039;s Sacks&amp;quot; worth about $15 USD each.  According to PSFK, so far some of the entries have included everything from going on vacation for Christmas to enjoying a Christmas feast with the whole family."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/clinton-cards>