<http://schema.org/alternativeHeadline>
"Ducks score 6 goals in 2nd period, top Avs 6-4"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nhl/2014/03/15/ap-hkn-ducks-avalanche-2nd-ld-writethru>