<http://schema.org/name>
"\u0422\u0440\u0443\u0434\u043D\u044B\u0435 \u043C\u0435\u0441\u0442\u0430 \u0415\u0432\u0430\u043D\u0433\u0435\u043B\u0438\u044F "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.predanieneo.com/t4709p30-topic>