<http://schema.org/name>
"\u0627\u0644\u0641\u0644\u0633\u0641\u0629 \u0648\u0627\u0644\u0645\u0646\u0637\u0642 \u0627\u0648\u0644 \u062B\u0627\u0646\u0648\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.modars1.com/t31734-topic>