<http://schema.org/alternativeHeadline>
"Mark Cuban not a fan of NBA's sleeved jerseys nor the business strategy behind them"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/point-forward/2013/12/27/mark-cuban-hated-nba-sleeved-jerseys-dallas-mavericks>