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"           GoodMorning&#128029; A photo posted by Beyonc\u00E9 (@beyonce) on May 10, 2014 at 5:44am PDT     We knew this was a genius social media campaign. To coincide with her new single release, Pretty Hurts, Beyonce used Instagram to ask her fans what pretty is and launched a new site, whatispretty.com to reveal the results. Check out how insanely heart-warming they are:           WhatisPretty.com A video posted by Beyonc\u00E9 (@beyonce) on May 7, 2014 at 6:13pm PDT     The promo project is not just a shameless plug for her single but in light of her lyrical empowerment message it aims to challenge the stereotypes of unachievable beauty. Beyonce sings &amp;quot;perfection is a disease of nation&amp;quot; and has spoken out in a behind-the-scenes film at the video shoot which picks holes in Botox culture, saying; &amp;quot;some of the things that young women go through is just really heart-breaking for me&amp;quot;.  The response to the campaign sees plenty of selfies, but also family portraits, flowers, sunsets, skies, poems and pets \u2013 a whole array of life&amp;#039;s simple pleasures that make you smile.         #whatispretty A video posted by Beyonc\u00E9 (@beyonce) on May 15, 2014 at 1:49pm PDT     We&amp;#039;re getting involved to affirm that there is no one-size-fits-all face of pretty. Are you? More Beyonce loveliness:  THERE&amp;#039;S A BEYONC\u00C8 SONG FOR EVERY RELATIONSHIP SCENARIO EVER BEYONC\u00C8 WRITES AN ESSAY ON GENDER EQUALITY. OH YES SHE DOES. RIDICULOUSLY CUTE PICTURES OF BEYONC\u00C8 AND BLUE IVY "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/beauty-hair/celebrity-hair-makeup/a26864/beyonce-what-is-pretty-campaign/>