<http://schema.org/image_url>
"http://media.cleveland.com/plain-dealer/photo/2010/01/cavs-vs-jazz-387b9291c00ed43e.jpg"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cleveland.com/cavs/index.ssf/2010/01/cleveland_cavaliers_at_utah_ja.html>