<http://schema.org/urlTemplate>
"android-app://air.ITVMobilePlayer/itvplayer/playerbrowser/episode/2_4090_0001.001"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.itv.com/hub/steve-mcqueen-the-motorbike-movie-star/2a4090a0001>