<http://schema.org/articleBody>
" Picture: Instagram/CaraDelevingne As Cara Delevingne announces the winners of a new Instagram opening casting call - who will star alongside her in a forthcoming DKNY campaign - we look at the impact of social media on the modelling industry. With more than 34 million Instagram uploads to date, it would be silly to dub the #selfie a mere fad - and the fashion world is taking full advantage. Enter the social-media open casting call.\u00A0No surprise that Delevingne called first dibs on the craze with her Instagram campaign, giving entrants the opportunity to fly to New York and model her capsule DKNY collection should their selfie impress. In just one night, the hashtags #carawantsyou and #carad4dkny attracted more than 20,000 posts. \u00A0 Shortly after, Karl Lagerfeld followed suit in launching his #walkwithkarl competition. Employing Instagram\u2019s video feature, Lagerfeld judged each contestant\u2019s catwalk before presenting one lucky winner with a Ford Models contract, a shoot with V magazine and the chance to walk for Fendi and Chanel. \u00A0 Marc by Marc Jacobs\u2019 new creative directors, Katie Hillier and Luella Bartley, were also quick to jump on the bandwagon when casting their autumn/winter 14 adverts. Over 70,000 hopefuls uploaded selfies tagged #castmemarc, with nine particularly photogenic entrants making it into the final campaign. \u00A0 Similarly, the plus-size world saw a turning point when ASOS and Models 1 utilised Instagram to cast for ASOS\u2019 new curve range. Over 8,000 girls sized 18 or over entered, with the eventual winner walking away with a Models 1 Curve contract, a day shoot at ASOS Studio and \u00A3500 worth of ASOS vouchers. \u00A0 A far cry from the traditional casting method, could this be the ultimate source for unearthing all those as-yet-undiscovered beauties? See for your selfie...\u00A0 ***MORE MODELS Cara Delevingne designs for DKNYThe models to follow on InstagramCara Delevingne reveals her new faces for DKNY \u00A0 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.co.uk/fashion/fashion-news/news/a31080/how-to-get-scouted-on-social-media/>