<http://schema.org/name>
"\u044D\u043D\u0435\u0440\u0433\u0435\u0442\u0438\u0447\u0435\u0441\u043A\u0430\u044F \u0430\u0442\u0430\u043A\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t4737-topic>