<http://schema.org/name>
"\u0627\u0644\u0645\u0646\u062A\u062F\u0649 \u0627\u0644\u0627\u0633\u0644\u0627\u0645\u064A \u0627\u0644\u0639\u0627\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://da3m.forumarabia.com/t4661-topic>