<http://schema.org/description>
"More than 50% of Norwegians are aware of Lidl according to a survey by AC Nielsen, even though the German discount chain has yet to open a shop in the country."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/lidl-well-known-before-arrival-controversy-provides-free-publicity_id78802.aspx>