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"On Wednesday, September 12, at about 12:45 EST, two important, related things are going to happen:\r\n\r\n1. Apple CEO Tim Cook will introduce the new iPhone..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2012/09/10/sell-iphone_n_1870505.html>