<http://schema.org/description>
"Another summer, another string of afternoons sitting around saying, \u201CIf only I\u2019d bought some alpine touring gear...\u201D Well, stop moping. Now\u2019s the time to get kitted out, and who better to do the job than Gull?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://missoulanews.bigskypress.com/missoula/store-for-skis/BestOf?oid=1666655&feature=1146575>