<http://schema.org/name>
"Ride the UserVoice Challenge Cab at SXSW for free (and win cool stuff)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://community.uservoice.com/blog/ride-the-uservoice-challenge-cab-at-sxsw-for-free-and-win-cool-stuff/>