<http://schema.org/headline>
"Mars Wants Higher Cocoa Yields To Safeguard Chocolate&amp;#8217;s Future"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/moneybeat/2013/05/29/mars-wants-higher-cocoa-yields-to-safeguard-chocolates-future/>