<http://schema.org/description>
"Does advertising really work? US companies spend around $170 Billion on advertising yearly, so they seem to think it does.  Successful advertising uses a variety of tricks and techniques to"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/03/24/the-secret-ways-that-advertising-works-on-you/20855759/>