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"Rep. Ed Markey (D-Mass.) has privacy concerns about the MyMagic+ bands that Disney plans to introduce, and he has sent a letter to Disney CEO Robert Iger asking for clarification on how the data Disney collects will be used.The MyMagic+ bracelets will hold credit card information and attraction preferences, and will change the way park-goers go to Disney in a big way, according to Disney.The devices will keep track of itineraries, alert guests when their favorite rides are ready, without standing in line, and allow them to pay for merchandise without their wallets. They will also serve as admission ticket.But Markey says the bracelets \"could potentially have a harmful impact on our children\" and he has raised questions about how the privacy of millions of guests will be protected.\"Widespread use of the MagicBand bracelets by park guests could dramatically increase the personal data Disney can collect about its guests,\" he says in his letter to Iger.\"Although kids should have the chance to meet Mickey Mouse, this memorable meeting should not be manipulated through surreptitious use of a child's personal information,\" he said.Markey includes several questions in his letter for Iger to answer.See the full letter and the questions hereMarkey, the co-chairman of the Congressional Bi-partisan Privacy Caucus, requests that Iger answer his questions by Feb. 14, 2013.A Disney spokesperson released the following statement:\u00A0\"MyMagic+ is a completely optional program. Disney\u2019s privacy policies and practices are fully transparent and guests can choose whether or not to participate in MyMagic+. In addition, guests control whether their personal information is used for promotional purposes and no data collected is ever used to market to children. MyMagic+ is designed to make a visit to Walt Disney World more personalized, seamless and customized than ever before.\"Disney has more information on their privacy policy here.Related: Disney may make lines unfashionable with new braceletDisney bracelet"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wesh.com/article/rep-ed-markey-voices-privacy-concerns-over-disney-s-mymagic-bands/4421500>