<http://schema.org/name>
"Scot Cooper/Wicked Local Swampscott"^^<http://www.w3.org/2001/XMLSchema#string>
<http://swampscott.wickedlocal.com/x1551275318/New-Swampscott-baseball-coach-Calichman-getting-to-know-Big-Blue-players-on-the-fly>