<http://schema.org/name>
"\u0412\u0430\u043B\u044F\u0435\u043C \u0427\u0435\u0431\u0443\u0440\u0430\u0448\u043A\u0443 \u0438\u0437 \u0448\u0435\u0440\u0441\u0442\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t35299-topic>