<http://schema.org/name>
"\u0627\u0644\u0635\u0644\u0627\u0629 \u0627\u0644\u0627\u0628\u0631\u0627\u0647\u0645\u064A\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://elrohani.worldgoo.com/t575-topic>