<http://schema.org/name>
"\u0421\u043E\u0437\u0434\u0430\u0435\u043C \u043C\u0430\u043A \"Strawberry Dessert\" \u0438\u0437 \u0448\u0435\u043B\u043A\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t35980-topic>