<http://schema.org/description>
"As consumer awareness grows around the risks associated with genetically modifying the food chain, the rise of foods that have been certified as having not been altered in the lab grows"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2013/09/28/gmo-backlash-is-about-to-cause-a-boom/20732448/>