<http://schema.org/name>
"Windows Phone 7 Jump Start (Session 2 of 19): Building a Silverlight Application, Part 1"^^<http://www.w3.org/2001/XMLSchema#string>
<https://channel9.msdn.com/blogs/egibson/windows-phone-7-jump-start-session-2-of-12-building-a-silverlight-application-part-1>