<http://schema.org/name>
"\u0420\u0410\u0417\u0420\u0410\u0411\u041E\u0422\u041A\u0410 \u0418\u0414\u0415\u0418, \u041C\u0418\u0421\u0421\u0418\u0418 \u0418 \u041E\u0411\u0420\u0410\u0417\u0410 \u0424\u0418\u0420\u041C\u042B"^^<http://www.w3.org/2001/XMLSchema#string>
<https://author24.ru/readyworks/referat/marketing/42146/>