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"This will undoubtedly be the viral marketing piece of the new year. Created by HEMA, an international retail organization, this spin-off site is an example of creative web design. All I can say is visit &amp;lt;a href=&amp;quot;http://producten.hema.nl&amp;quot; title=&amp;quot;this &amp;#039;Hema&amp;#039; site&amp;quot;&amp;gt;this &amp;#039;Hema&amp;#039; site&amp;lt;/a&amp;gt;. It lasts about a minute and is fun to watch.  &amp;quot;Customer-friendly and with a unique profile, HEMA distinguishes itself from other retailers by selling its own brand.&amp;quot; &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - The release of a website with a creative, interactive design is the digital equivalent of a parade; it will gain the attention one needs in large numbers and is nearly impossible to ignore. Thus, companies can benefit from truly creative site designs."^^<http://www.w3.org/2001/XMLSchema#string>
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