<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~borden-riley~fp~0-3~c1~architecture-drafting~/borden-riley-116-artist-drawing-sketch-vellum-pads.html>