<http://schema.org/description>
"&lt;p&gt;Keepemwet Fishing\u2122 promotes releasing catch &amp;amp; release fish in the best condition possible to reduce the impact sport anglers have on fisheries around the globe.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.keepemwet.org/>