<http://schema.org/description>
"Today's consumers are savvier than ever before. All the information they could ever want or need is just a quick search away. The same is true when choos..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/alex-charfen/why-you-should-know-your-_b_6889450.html>