<http://schema.org/embedURL>
"//player.theplatform.com/p/NnzsPC/widget/select/media/guid/2410887629/bd16da6392a4c359a5d363db2e4ae1d3?fwsitesection=nbc_30_rock_video_v100"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nbc.com/30-rock/video/double-edged-sword/n21356>