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"Beware because the Looftlighter may look like a curling iron, but if you set your tresses with this cylindrical-shaped rod, your head will be ablaze. The Looftlighter is a heavy durty lighter that can set those logs in your fireplace aglow without using sparks or lighter fluid.  Using air with a temperature of above 1000 degrees Fahrenheit, the Looftlighter will always be able to light your fire. It takes the Looftlighter 15 seconds to start a blaze and it retails for $80."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/looftlighter>