<http://schema.org/description>
"International sales of Fairtrade products increased 12% in 2011 as consumers continued to pay a premium for goods marked with the ethical certification despite the downturn."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/fairtrade-sales-up-12-in-2011_id119809.aspx>