<http://schema.org/description>
"\u043F\u043E\u0441\u043E\u0431\u0438\u044F \u043D\u0430 \u0434\u0435\u0442\u0435\u0439"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/experience/ust/15744/183524>