<http://schema.org/keywords>
"Soci\u00C3\u00A9t\u00C3\u00A9 G\u00C3\u00A9n\u00C3\u00A9rale"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wsj.com/articles/narrowing-scottish-poll-hits-sterling-1409650108?mod=World_newsreel_1>