<http://schema.org/headline>
"\u041A\u0430\u043A \u043D\u0435 \u043D\u0430\u0435\u0434\u0430\u0442\u044C\u0441\u044F \u043F\u0435\u0440\u0435\u0434 \u0441\u043D\u043E\u043C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/62359/168616>