<http://schema.org/name>
"\u0623\u0628\u0648 \u0627\u0644\u0648\u0641\u0627\u0621 \u0627\u0644\u0628\u0648\u0632\u062C\u0627\u0646\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t23129-topic>