<http://schema.org/description>
"&lt;p&gt;When Greenfield Products made a decision to diversify its offerings, it did so with out-of-the-box thinking, and a little help from its friends . . .&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pfonline.com/articles/versatility-and-creativity-at-greenfield-products>