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"Luxury logos like Chanel&amp;#039;s and Hermes&amp;#039; may seem like simple designs, but the logos were intricately made so that they would coincide perfectly with their company&amp;#039;s luxury image. Jenna Giles, a writer for Round Peg, recently experimented with logos to prove the kind of impact they actually have on the consumer.  Giles swapped the colors and typography of well-known logos with famous fashion labels. For example, she deliberately switched the aesthetics of two companies that couldn&amp;#039;t be any more opposite: Hermes and Dunkin&amp;#039; Donuts. The two logos are cringe-worthy to look at; Hermes no longer looks like a luxury label and the Dunkin&amp;#039; Donuts logo just looks down-right awkward.  Visual identity clearly plays a huge part in branding and I doubt you will see Chanel switching over to a logo that resembles Fisher Price&amp;#039;s after seeing these examples."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/luxury-logos>