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"&lt;strong&gt;Chuck Liddell&lt;/strong&gt; has officially decided how much pain he wants to inflict on the clothing co. that allegedly exploited his image -- and according to new legal docs, the magic number is $350,000.&lt;br /&gt;&lt;br /&gt;&lt;img src=\"http://ll-media.tmz.com/2010/10/08/1008-chuck-lidell-getty-ex-credit.jpg\" alt=\"Chuck Liddell\" /&gt;&lt;br /&gt;It's all over a licensing deal Chuck inked with &lt;strong&gt;MMA Authentics&lt;/strong&gt; a couple years ago -- Chuck &lt;a href=\"http://www.tmz.com/2010/06/23/chuck-liddell-sues-my-image-took-a-beating/\" target=\"_blank\"&gt;&lt;strong&gt;sued the company in June&lt;/strong&gt;&lt;/a&gt;, claiming they sold unapproved merchandise with his name on it ... but dude never specified how bad he wanted to make it hurt ... until now.&lt;br /&gt;&lt;br /&gt;According to new papers the former UFC champ just filed in L.A. Superior Court -- obtained by TMZ -- Chuck wants at least $350,000 ... and if they don't settle soon, MMA Authentics can expect to face him, no-holds-barred, in court.&lt;br /&gt;&lt;br /&gt;So far, no word from MMAA -- but like it or not, the Iceman cometh.&lt;br /&gt;&lt;br /&gt;&lt;!-- relatedlinks --&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2010/10/08/chuck-liddell-ufc-mma-merchandise-lawsuit/>