<http://schema.org/description>
"Chris Losh believes that in comparison with many other consumer goods markets, inspired innovation is in short supply in the drinks industry, because of its emphasis on production and a failure to think &amp;quot;outside the box&amp;quot;."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/the-losh-cause-seeking-inspiration_id87883.aspx>