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"Guy Kawasaki&amp;#039;s innovation strategy keynote provides a simple and straightforward explanation of what makes a product or service innovative in today&amp;#039;s markets.  Kawasaki uses the acronym &amp;#039;DICE&amp;#039; to dissect the most important qualities of innovation. &amp;#039;D&amp;#039; stands for deep -- the quality of a service or product must be deep if it is to be innovative, incorporating a wide range of appealing features.  The &amp;#039;I&amp;#039; stands for intelligence. As Kawasaki briefly explains, it is important for brands to anticipate what consumers need without them even knowing it. Innovation&amp;#039;s quality of intelligence should result in people reacting by saying, &amp;quot;somebody was thinking.&amp;quot; He uses the example of Panasonic and its design of a flashlight that takes not one, but three sizes of batteries.    The &amp;#039;C&amp;#039; stands for complete. All innovative products and services are complete in that they predict a consumer&amp;#039;s questions and interactions.  Lastly, the &amp;#039;E&amp;#039; stands for elegance. Kawasaki truly believes that great products and services are beautiful and elegant. Kawasaki&amp;#039;s innovation strategy keynote is short, but it provides an insightful and holistic analysis of innovation today."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/keynote/innovation-strategy-keynote>