<http://schema.org/StartDate>
"2011-10-07T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-11/berthoud-vs-silver-creek/10-7-2011-qwsXAvpN0U6FAUSFlq0RTA.htm>