<http://schema.org/headline>
"This is what happens when ABC Family has to promote &amp;lt;em&amp;gt;Batman Begins&amp;lt;/em&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/this-is-what-happens-when-abc-family-has-to-promot-96442>