<http://schema.org/name>
"\u0418\u0437\u0431\u0443\u0448\u043A\u0438 \u043D\u0430 \u0434\u0435\u0440\u0435\u0432\u044C\u044F\u0445"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misteria7.com/t154p15-topic>