<http://schema.org/keywords>
"Stars Headlines"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/dallas-stars/starsheadlines/2014/05/24/mike-modano-s-retirement-or-antoine-roussel-bloodied-pick-the-best-stars-photo-from-this-season>