<http://schema.org/name>
"\u66B4\u529B\u306E\u54F2\u5B66 \uFF08\u30B7\u30EA\u30FC\u30BA\u30FB\u9053\u5FB3\u306E\u7CFB\u8B5C\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02443007.html>