<http://schema.org/headline>
"Heisman Watch Week 7: Marcus Mariota stuns in Seattle, takes over top spot"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/college-football/campus-union/2013/10/14/heisman-watch-marcus-mariota-oregon-washington-johnny-manziel>