<http://schema.org/name>
"\u30B3\u30F3\u30D4\u30E5\u30FC\u30BF\u30FBIT\u30FB\u60C5\u5831\u79D1\u5B66"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/ebook/pd-series_B-MBJ-26605-120135135-001-001.html>