<http://schema.org/headline>
"Jordan dominates a trash-talking Mayo in high school: 'Better scream for mama'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/point-forward/2013/10/03/michael-jordan-o-j-mayo-basketball-camp-trash-talk-milwaukee-bucks-chicago-bulls>