<http://schema.org/description>
"Every so often, innovation has the ability to affect an entire industry, and even popular culture. Horse and buggy travel was made obsolete by the invention of the internal combustion engine and"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/01/10/disruptive-innovation/20805815/?gen=1>