<http://schema.org/headline>
"Sunderland's \u00A312m star: I'm the go-to guy at the Stadium of Light"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hitc.com/en-gb/2014/10/04/sunderlands-12m-star-im-the-go-to-guy-at-the-stadium-of-light/>