<http://schema.org/name>
"American Express pr\u00EAt \u00E0 red\u00E9coller en 2012"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.agefi.fr/banque-assurance/actualites/hebdo/20151210/american-express-pret-a-redecoller-en-2012-146501>