<http://schema.org/name>
"\u0627\u0644\u064A \u0628\u062D\u0628 \u0627\u0644\u0643\u0628\u0647 \u064A\u062A\u0641\u0636\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16546-topic>