<http://schema.org/headline>
"Gene Epstein, Philanthropist, Will Donate $1,000 To Charity Every Time A Business Hires An Unemployed Person"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2010/09/09/white-house-pushes-fiscal_n_709493.html>