<http://schema.org/alternativeHeadline>
"USA: George F. Davis named vice president and chief information officer, Hershey Foods Corporation"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/george-f-davis-named-vice-president-and-chief-information-officer-hershey-foods-corporation_id87254.aspx>