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"2013 Ones to Watch\n\nLaunched a year and a half ago, Grey Area was conceived as a Web-based boutique operating at the intersection of art and design. Cofounder and creative director Kyle DeWoody, the daughter of philanthropist/collector Beth Rudin DeWoody and artist James DeWoody, has put together a smart, distinctively curated selection of artist-made furniture, jewelry, clothing, home accessories, and other objects. \u201CI don\u2019t show anything that I don\u2019t obsess over in some way,\u201D says the Manhattan-based entrepreneur, who has secured pieces by top names like Tracey Emin, Tom Sachs, and Rudolf Stingel even as she taps up-and-coming talents. \u201CIn the beginning I sourced a lot of works that already existed, but now artists are making things exclusively for us,\u201D she says. Take, for example, Shelter Serra\u2019s Fake Roley silicone bracelet, a tongue-in-cheek homage to the Rolex Submariner watch. Or Snarkitecture\u2019s popular Shelve display system resembling wall-mounted chunks of concrete. DeWoody commissioned the latter for one of Grey Area\u2019s roving retail spaces, which have popped up in New York, Los Angeles, Miami, London, and Istanbul. Holiday installations at Helmut Lang stores and the Standard hotel as well as an upcoming collaboration with shoemaker Stubbs &amp;amp; Wootton are just the latest enterprising initiatives minted by the dynamic DeWoody. shopgreyarea.com\n\nPinterestFacebook"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.architecturaldigest.com/story/kyle-dewoody-retail-designer-profile>