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"Cadbury's chocolate eggs are, indisputably, the U.K.\u2019s greatest contribution to the Easter holiday. But London\u2019s got a different set of eggs to offer this year. The city\u2019s given itself over to&amp;nbsp;Faberg\u00E9, the Easter egg of choice for tzarinas, celebutantes,&amp;nbsp;(allegedly) strung-out supermodels, and other modern-day princesses, which has commissioned customized eggs by more than 200 artists and hidden them all about town. It\u2019s all part of the&amp;nbsp;Faberg\u00E9 Big Egg Hunt&amp;nbsp;initiative to raise \u00A31,000,000&amp;nbsp;for two charities,&amp;nbsp;The Elephant Family&amp;nbsp;and&amp;nbsp;Action for Children, by capitalizing on the Queen\u2019s 60th anniversary celebrations (what the Brits call her  Diamond Jubilee ), our addiction to text messages, and irrepressible attraction to anything sparkly.A wide array of talents were tapped to craft the 2-foot-6-inch-tall fiberglass eggs, including artists&amp;nbsp;Marc Quinn,&amp;nbsp;Mr. Brainwash&amp;nbsp;and&amp;nbsp;the&amp;nbsp;Chapman Brothers; Wallpaper* magazine; and starchitect&amp;nbsp;Zaha Hadid. Like all ensemble casts, each artist brought his or her own unique contribution: Dame&amp;nbsp;Maggie Smith, a cherished staple in period pieces and the Harry Potter franchise, played to her strengths and got all Downtown Abbey with her dapper \u201CViolet, Dowager Countess of Grantham,\u201D a portrait of proper Victorian restraint.&amp;nbsp;Oliver Clegg\u2019s \u201COn/Oeuf\u201D took a transparent egg shell and transformed it into a clever light bulb; and the&amp;nbsp;East India Company&amp;nbsp;turned its egg on its axis to create a vintage, sepia-toned globe titled  Remarkable Connections,  a nod to its heritage as globe-trotting imperialist spice hunters. Among our favorites is food art masters&amp;nbsp;Bompas &amp;amp; Parr's&amp;nbsp;gumball machine, titled  No. 2062  and presumably crafted to resemble their medium of choice, Jell-O (or as the Brits would say, \u201Cjelly\u201D).The rules are simple: the eggs, dispersed throughout the city, each carry a code. When texted to the contest hotline, each number provides an entry to win the crowning jewel of the competition: a Diamond Jubilee Egg of rose gold, set with 60 diamonds, emeralds, and sapphires (one for each year of Her Majesty's reign), valued at \u00A3100,000. The charges that apply to each text go straight to&amp;nbsp;saving Asian elephants and at-risk youth.&amp;nbsp;The hunt is already on \u2014 although, if you're lazy, you can just bid for them online. Meanwhile the adventurous have just 37 more days until the contest ends on April 7 (to the pious, Easter Sunday).To see some of the creations for Faberg\u00E9's  Big Egg Hunt, &amp;nbsp;click on the slide show.[content:advertisement-center]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.blouinartinfo.com/news/story/761121/faberges-high-art-easter-egg-hunt-taps-zaha-hadid-and-mr>