<http://schema.org/description>
"Help an orphaned hedgehog this Christmas instead of buying a useless Yuletide gift that makes your great aunt bristle!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midsussextimes.co.uk/news/stuck-for-an-xmas-gift-why-not-help-a-hedgehog-1-4562706>