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"Hugo Pratt has been creating the Corto Maltese comic for 40 years. To celebrate this feat in graphic novel history, a limited edition watch has been released in Corto Maltese&amp;#8217;s honor. The watch depicts a smug Corto Maltese on the front and is specially packaged.&amp;#160;The watch is available for purchase at &amp;lt;a href=&amp;quot;http://www.colette.fr/#/eshop/article/169065/swatch-x-corto-maltese/95/&amp;quot;&amp;gt;colette&amp;lt;/a&amp;gt;. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Comic books are a pop culture phenomenon that has recently received more attention from marketers and brands. Comics-related products allow consumers to revert back to childhood pleasures; so, it is not surprising that many will pay just about anything for limited edition products with their favorite comic book characters on them -- and if those products offer functionality, even better."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/comic-book-watches-corto-maltese>