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"You can&amp;#x2019;t put a price on sleep! The Lulla Doll &amp;#x2014; designed to soothe fussy babies at bedtime &amp;#x2014; retails for $71, but desperate parents are bidding up to $350 for the sold-out toy on eBay, the Daily Telegraph reports.Created by Icelandic mom and psychologist Eyrun Eggertsdottir, the Lulla Doll replicates human sounds that help babies feel like they&amp;#x2019;re sleeping beside a loved one. As described on the website, &amp;#x201C;when the chest is pressed, Lulla plays a real-life recording of the breathing and heartbeat of a mother at rest. Her name is Gudrun, she is a dear friend, a mother of four and a Kundalini yoga teacher.&amp;#x201D;The miracle crib companion is made from soft natural cotton and hypoallergenic, ultra-fine microfiber. According to Eggertsdottir, if parents rub the doll against their skin, it will absorb their scent, which has been proven to help a child to feel safe and secure.Eggertsdottir tells Us Weekly the idea of Lulla Doll came to her after a friend gave birth to a baby girl prematurely and had to leave her alone in a hospital every night for two weeks. &amp;#x201C;Lulla&amp;#x2019;s aim &amp;#x2026; is to be the second best for babies whose parents need to be away for whatever reason,&amp;#x201D; she explains.&amp;#xA0;While there are similar products on the market such as the Sleep Sheep, Eggersdottir says Lulla stands out because she is designed to help little ones sleep longer. &amp;#x201C;Research tells us when babies hear the sounds of breathing and heartbeat, they tune into them and start following the rhythm that they hear,&amp;#x201D; Eggersdottir explained in a promotional video. &amp;#x201C;When babies feel more stable and calm, it helps them to fall asleep and to stay asleep for longer at a time.&amp;#x201D;As for the eBay bidding wars: &amp;#x201C;We were shocked,&amp;#x201D; Eggersdottir tells Us. &amp;#x201C;We had no idea it was happening until we saw the stories online. Parents are obviously willing to spend a lot for the hope of a good night&amp;#x2019;s sleep!&amp;#x201D;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.usmagazine.com/celebrity-moms/news/why-parents-are-paying-350-for-the-71-lulla-doll-w431045>