<http://schema.org/url>
<http://media2.fdncms.com/riverfronttimes/imager/u/original/2608103/lyftstache.jpg>
<http://www.riverfronttimes.com/newsblog/2014/04/25/as-lyft-fights-back-in-st-louis-rival-app-uber-gets-support-from-mayor-slay>