<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Sports_News/2013/03/14/KC-Chiefs-cut-Matt-Cassel/UPI-28801363277864/?spt=mps&or=2>