<http://schema.org/description>
"If you want to start a fight, just raise this question in a mixed group of meat eaters, vegetarians and vegans!\n\nOne of the core problems modern Western ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/linda-buzzell/meat-sustinability_b_1334729.html>