<http://schema.org/alternateName>
"Mister Art"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.misterart.com/more-ways-brand-names/fb~itoya~fp~5-10~c1~storage~/itoya-art-profolio-photo-album-for-120-4-in-x-6-in-photos.html>