<http://schema.org/description>
"In the mid-2000s when every other dude started getting into the concept of raw denim, you'd hear urban legends of guys who'd hire blue collar workers to wear their rough, raw jeans in order..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/apc-butler-jeans-concept-online>