<http://schema.org/headline>
"Bay Area Beasts: Pterodactyls, Mystery Cats, and Sea Serpents"^^<http://www.w3.org/2001/XMLSchema#string>
<http://archives.sfweekly.com/thesnitch/2010/01/22/bay-area-beasts-pterodactyls-mystery-cats-and-sea-serpents>