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"    From the time the Amazon Kindle first came to market in November 2008 it&amp;#039;s been a best-seller. Since then, dozens of eReaders have flooded the market, each trying to outdo the other. I will now take a moment to mourn a lost opportunity - in the summer of 2000 my brother and I came up with the idea of inventing an Reader. We were sick of our magazines getting wet around the pool and the terrible glare from reading in the sun. Enter the idea for a digital device to hold all our favorite content. If only...  Back to the present day...here are some major announcements in the world of eReaders: Google eBooks: It was only a matter of time before Google entered the ebook world. No, Google is not coming out with its own eReader. Rather, it&amp;#039;s launching an ebook store. Like other platforms offered by Google, this will be an &amp;quot;open&amp;quot; style ebook store that will sell offerings that you can read on any device that has a Web browser. And in a stark contrast to other ebook sellers, Google will offer to share revenue with online retailers by selling on their sites as well as its own. Google Editions store launch is bound to have a large effect on the game plan of other ebook retailers, since its ebook technology is not dependent on being displayed on any specific device.  Pricing: The price for eReaders is coming down (the first Kindle cost $399, newer versions are available for under $150). The pricing of individual books has also come down over the years with ebook retailers fighting to stay relevant. General Improvements:   For the first time you can buy a color E Ink reader - the Nook Color from Barnes &amp;amp;amp; Noble. This is particularly nice when you&amp;#039;re reading bedtime stories to children. You&amp;#039;re seeing eReaders that aren&amp;#039;t just for reading books anymore. Devices are available outfitted with apps, Web browsing, music, and more. And of course better performance attributes, including larger dimensions, faster page turns, and better resolution.  Accessories have also been inundating the market. Look for designer (Rebecca Minkoff, Kate Spade), versatile (SkoobaWrap fits lots of eReaders), ecofriendly (Reveal cases are made from recycled material), durable (Kroo), functional (Vers case has a kickstand), and customizable (GelaSkins) cases.  And maybe the coolest thing on the ereading horizon? Speculation that eReading on a sheet of real paper (not plastic and glass) may not be that far off. Electrowetting, which uses an electric charge to displace colored oil drops, seems to be the next frontier: a flexible, real-paper ereading device.  Need help picking out an ereader from the ones on the market today? Check back soon to see the results of our evaluation at the Good Housekeeping Research Institute. And you can go to my recent blog post to get an inside look at how we tested.   "^^<http://www.w3.org/2001/XMLSchema#string>
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