<http://schema.org/headline>
"Edinburgh\u2019s Heineken Cup win sets up \u00A32m bonanza for Scottish Rugby"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.scotsman.com/sport/rugby-union/edinburgh-s-heineken-cup-win-sets-up-2m-bonanza-for-scottish-rugby-1-2224148>