<http://schema.org/url>
<http://blogs.wsj.com/speakeasy/2014/06/05/george-r-r-martin-20000-gets-you-a-spot-in-a-song-of-ice-and-fire/>
<http://blogs.wsj.com/speakeasy/2014/06/05/george-r-r-martin-20000-gets-you-a-spot-in-a-song-of-ice-and-fire/>