<http://schema.org/name>
"\u0391\u03BD\u03C4\u03B9\u03BA\u03B1\u03C4\u03AC\u03C3\u03C4\u03B1\u03C3\u03B7 \u03BB\u03AC\u03BC\u03C0\u03B1\u03C2 Hella"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vstromhellasforum.com/t30834-topic>