<http://schema.org/name>
"\u0698\u064A\u0631\u064A\u200C\u062C\u0648\u0631\u062C \u062F\u0631\u0648\u064A\u0646\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1660641>