<http://schema.org/datePublished>
"2013-03-04T12:44:00-05:00"^^<http://schema.org/Date>
<http://www.americanbanker.com/issues/178_43/payday-lenders-assail-online-competitors-1057212-1.html?ET=americanbanker%253Ae14390%253A2313059a%253A&st=email>