<http://schema.org/description>
"THE director of the inspirational British Transplant Games being held in Sheffield this year has backed The Star campaign encouraging more people &amp;#8216;to be a hero&amp;#8217;."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.thestar.co.uk/news/join-organ-donor-list-to-be-a-hero-1-5341675>