<http://schema.org/headline>
"\u0412\u0440\u0435\u0434\u043D\u044B \u043B\u0438 \u043F\u0435\u0440\u0435\u0437\u0440\u0435\u0432\u0448\u0438\u0435 \u0431\u0430\u043D\u0430\u043D\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/57818/159748>