<http://schema.org/description>
"Everyone knows that if a company or product shows up on the first page of results from a search engine query, the chances that the company or product will get noticed, or even better get a click, go"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2013/02/20/making-search-results-pay/20469911/?gen=1>