<http://schema.org/name>
"\u041C\u0430\u0440\u0438\u043D\u0430 \u0421\u0435\u0440\u0433\u0435\u0435\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/18053/59789>