<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2013/08/15/Lisa-Kudrow-admits-to-falling-for-Friends-reunion-rumors/9931376588964/?spt=mps&or=2>