<http://schema.org/description>
"Bass Pro Shops founder Johnny Morris dreamed, designed, and built Missouri\u2019s Big Cedar Lodge so you could escape to his slice of heaven on earth.\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.southernliving.com/travel/south-west/big-cedar-lodge-branson-missouri>