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"The creator of YouTube channel Vsauce Michael Stevens discusses how enticing the general curiosities of people can help develop an audience and increase viewership, all of which he discusses in this engaging queries speech.  Implanting an odd question in people is an effective way of developing prospective audiences. Human beings are naturally curious individuals and engaging them with queries is an effective method in garnering their attention.  Generating people&amp;#039;s curiosity and providing them with valuable answers and insights to their newly founded queries is an effective means of generating an audience. This methodology of curiosity engagement can be applied by brands and companies, not only in developing an audience, but by also building trust with their consumer as mentioned by Stevens."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/keynote/engaging-queries-speech>