<http://schema.org/telephone>
"+1-800-466-5643"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.shakespeare-fishing.com/on/demandware.store/Sites-PureFishing-Site/default/Product-Variation?pid=1347909&dwvar_1347909_MFRPN=ALPHA30B>