<http://schema.org/name>
"Heidi Klum g\u00F6r tr\u00E4ningskl\u00E4der f\u00F6r New Balance"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.chic.se/heidi-klum-gor-traningsklader-for-new-balance/>