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"Two lists crossed my desk that say volumes about the silly rumor that swept through the blogosphere Tuesday like a Mexican flu: that Apple \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAAPL\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t is in &amp;#8220;serious negotiations&amp;#8221; to buy Twitter.\nThe first, courtesy of Technologizer&amp;#8216;s Harry McCracken, recaps a dozen other companies Apple was supposedly about to buy. The second, straight from Wikipedia, is the list of recent Apple acquisitions that actually occurred. Without further ado&amp;#8230;\nMcCracken&amp;#8217;s Apple acquisitions that aren&amp;#8217;t going to happen:\n\n2003 Universal Music. Source: The Register\n2004 Pixar. Source: CNNMoney\n2005 Tivo \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTIVO\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: Reuters via AppleInsider\n2006 Palm \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tPALM\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: Ars Technica\n2006 Sun Microsystems \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tJAVA\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: John C. Dvorak\n2006 Disney \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tDIS\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: Barron&amp;#8217;s via MarketWatch\n2006 Nintendo. Source: Cnet\n2007 Advanced Micro Devices \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAMD\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: Seeking Alpha\n2008 Sony \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tSNE\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: Bloomberg\n2008 Adobe Systems \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tADBE\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: Robert X. Cringely\n2009 Yahoo \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tYHOO\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: Search Engine Watch\n2009 Electronic Arts \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tERTS\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t. Source: Upside Down Charts\n\nWikipedia&amp;#8217;s List of mergers and acquisitions by Apple:\n\n1997 Next (programming services). Value: $404 million\n1997 Power Computing (cloned computers). Value: $100 million\n1999 Xemplar Education (software). Value: $5 million\n1999 Raycer Graphics (graphic chips). Value: $15 million\n2000 NetSelector (Internet software). Value: NA\n2001 Astarte (DVD authoring software). Value: NA\n2001 Source Technologies (graphics software). Value: NA\n2001 PowerSchool (online info systems services). Value: $62 million\n2002 Nothing Real (special effects software). Value: $15 million\n2002 Zayante (software). Value: $13 million\n2002 Silicon Grail Corp-Chalice (digital effects software). Value: NA\n2002 Emagic (music production software). Value: $30 million\n2006 Silicon Color (software). Value: NA\n2006 Proximity (software). Value: NA\n2008 P.A. Semi (semiconductors). $268 million\n\nSee the disconnect?\nThe first list is made up entirely of high-profile companies with huge price tags whose acquisition by Apple &amp;#8212; with a cash reserve of nearly $29 billion &amp;#8212; would make for juicy copy. As Good Morning Silicon Valley&amp;#8216;s headline puts it: &amp;#8220;Apple\u2019s cash burning a hole in rumor mill\u2019s pocket.&amp;#8221;\nBut judging from the second list, those are precisely the kind of purchases Apple is least likely to make. &amp;#8220;Apple&amp;#8217;s business philosophy,&amp;#8221; as the Wikipedia entry succinctly puts it, &amp;#8220;is to acquire small companies that can be easily integrated into existing company projects.&amp;#8221;\n&amp;#8220;Twapple&amp;#8221; is just not the kind of thing they drink in Cupertino."^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2009/05/06/what-apple-has-bought-and-what-it-hasnt/>