<http://schema.org/name>
"&lt;em&gt;Book Lovers Collection&lt;/em&gt; heart and cross design bookmark"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.littlefavorshop.com/store/practical-favors/bookmarks/embook-lovers-collectionem-heart-and-cross-design-bookmark>