<http://schema.org/name>
"University of Maine at Augusta"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.uma.edu/?option=com_gcalendar&view=event&eventID=hffck6gsb70hge6c2uqb7dj4eg_20130514T133000Z&gcid=6&Itemid=637>