<http://schema.org/headline>
"SCVNGR At TechCrunch Disrupt: Win The Trek, Win An&amp;nbsp;iPad"^^<http://www.w3.org/2001/XMLSchema#string>
<https://techcrunch.com/2010/05/24/scvngr-at-techcrunch-disrupt-win-the-trek-win-an-ipad/>