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"\"&lt;p&gt;Rossignol Snowboards is gearing up for some big growth, says Pascal               Joubert des Ouches, snowboard marketing manager for the brand.             &lt;P&gt; Rossignol plans to build a minimum of 165,000 snowboards for the               &amp;#8217;00\\/01 season, he says, including 35,000 Original Sin boards.             &lt;P&gt; Located an hour northeast of Barcelona, Spain in the tiny town               of Artes, the Rossi factory built more than 120,000 snowboards last               year.             &lt;P&gt; Joubert also outlined some of the new promotional programs Rossi               has in the works in an e-mail sent to SNOWboarding Business &amp;#8211; including               a 30-second television commercial in October on U.S. channels.             &lt;P&gt; According to Joubert, the commercial storyline follows a &amp;#8220;fashion               victim&amp;#8221; as he hikes up a mountain looking for a virgin pow run.               &amp;#8220;The guy looks like nobody from our tribe,&amp;#8221; writes Joubert. &amp;#8220;He               is more like a mixture of Arnold Schwarzenegger and James Bond.             &lt;P&gt; &amp;#8220;When he finally struggles to the top,&amp;#8221; continues Joubert, &amp;#8220;Ron               Chiodi appears from nowhere, steps in looking so cool compared to               this poser, and blasts down the slope.&amp;#8221;             &lt;P&gt; Rossignol will pre-launch the &amp;#8217;00\\/01 pro line (boards for the               specialty market) in November and Joubert says the entire program               will be backed in specialty stores with solid point-of-purchase               displays.             &lt;P&gt; The graphics will continue to improve from last year, says Joubert,               and Rossignol will launch a new corporate identity and corporate               symbol for the snowboard program &amp;#8220;a major sign of Rossignol&amp;#8217;s regeneration               and commitment to the youth market,&amp;#8221; writes Joubert.             &lt;P&gt; The Rossignol team includes Andrew Crawford, Dionne Delesalle,               Ron Chiodi, Jeremy Jones, JF Pelchat, Paavo Tikkanen, Tony Roos,               Doriane Vidal, Jonas Emery, and Gaku Nagata.             &lt;P&gt; Other developments, according to Joubert, include a new Web site,               a strong consumer brochure for the winter months, and a new promotional               video called Riders Digest produced by Jacques Roiseux from Adventure               Scope that will debut in September.&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/photos/rossignol-plans-to-go-big-in-0001-new-commerical-pro-line-and-graphics-in-the-works/>