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"Penn Station East Coast Subs is considered by many people to offer the best grilled and baked subs that money can buy, and now the restaurant is looking to further enhance the experience of its exceptionally diverse array of customers through the form of an innovative mobile app.  The brand new Penn Station East Coast Subs mobile app&amp;#039;s biggest and most important feature is the embedding of a new loyalty program that allows customers to have their unique barcode scanned every time they make a purchase. Customers get a free 6-inch sandwich upon joining the program, and can then go about earning points for their purchases. They can then redeem these points in exchange for food rewards.  This mobile app is a great way for Penn Station East Coast Subs to encourage its loyal customers to come back for more, while rewarding them for their loyalty."^^<http://www.w3.org/2001/XMLSchema#string>
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