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"FacebookPinterest\n\nJust announced: Brooks Brothers\u2019s punchy new bow tie collaboration with K. Cooper Ray called Social Primer for Brooks Brothers. We called up Ray, the drawling voice behind etiquette website SocialPrimer.com, this morning for a quick chat about the ties, his book, and plans for (gentlemanly) world domination. Here\u2019s what he had to say.\n\nOn the rakish patterns he chose for the Social Primer for Brooks Brothers ties:\n\n &amp;quot;I\u2019m not supposed to say this, but really...where else can a man be a peacock?! It\u2019s one of the only ways to add whimsy to a man\u2019s wardrobe, so why not have a touch of that go-to-hell preppiness? They\u2019re shot here with contrasting wings, to display the pattern on the reverse, but the more faint of heart can tie them straight on\u2014that\u2019s how I usually wear them. Worn that way, its like getting two ties for the price of one.&amp;quot;\n\n On launching the collection:\n\n &amp;quot;When Brooks Brothers told me we would be doing a series of parties, in places like New York, I said we just had to do one in New Orleans, and especially in Charleston: Pimm\u2019s Cups! Juleps! A shag band! It\u2019s gonna be amazing. &amp;quot;\n\n On his next big project:\n\n &amp;quot;I just finished the proposal for my book, A Social Primer for the American Man, and sent it off to my agent. It\u2019s a book on the rules of civility. If you\u2019ve got a meeting at Buckingham Palace, call me and I\u2019ll get you through it, but what you really need to be able to do is impress your boss, your date, and your parents, and that\u2019s what the site and the book will help with.&amp;quot;\n\n On becoming a fashion designer:\n\n &amp;quot;I love what guys like Billy Reid and Michael Bastian are doing, but I have no desire to do a runway collection. The world just does not need any more of those. But I do love the basics of an American man\u2019s uniform and working with those pieces will be next for me.&amp;quot;\n\n Social Primer for Brooks Brothers reversible bow ties, $59.50, available at www.brooksbrothers.com \n\nFacebookPinterest"^^<http://www.w3.org/2001/XMLSchema#string>
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