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"FacebookPinterest\n\nIn the mid-2000s when every other dude started getting into the concept of raw denim, you\u2019d hear urban legends of guys who\u2019d hire blue collar workers to wear their rough, raw jeans in order to break them in and hopefully develop &amp;quot;sick fades,&amp;quot; which would then grant you special powers on the Internet, namely, the ability to make fun of everyone else\u2019s denim that did not achieve the same effect.\n\nA.P.C.\u2019s Butler concept was kind of like that, in the way that it let you trade in your broken-in New Standards, New Cures, Petit Standards, etc., and if your fades were deemed &amp;quot;sick,&amp;quot; you got half off a new, raw pair. The old denim? That got resold to lazy oafs who didn\u2019t feel like breaking them in, or connoisseurs who appreciate a great ass imprint or the artisan crotch whiskering you achieved through getting on and off the couch for a few months.\n\nTrue, guys are starting to hold on to their faded denim because lighter jeans are a &amp;quot;thing&amp;quot; now or whatever, but it\u2019s still worth noting that if you have a pair of A.P.C. jeans in your closet and you don\u2019t live near an A.P.C. store, the brand is now accepting applications to the Butler program online. That\u2019s great news if you\u2019ve been dying to try a different fit or are simply jonesing for a new pair of dark denim.\n\nJust apply at apc.fr/butler, which involves sending four shots of your jeans and some info like the model, size, and how long you\u2019ve had them. If approved, you get a discount on a brand spanking new pair. Then when you\u2019ve worn the hell out of those, you can start the process over."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/apc-butler-jeans-concept-online>