<http://schema.org/alternativeHeadline>
"Norbert Tom\u00E0s, fins ara director general, relleva Pep Montes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.arabalears.cat/cultura/nomena-director-CoNCA-carrec-Mascarell_0_478752154.html>