<http://schema.org/thumbnailUrl>
<https://tctechcrunch2011.files.wordpress.com/2011/09/badgeville-250x250.png?w=150>
<https://techcrunch.com/2013/08/27/as-badgeville-hones-in-on-gamification-for-large-enterprises-it-launches-a-new-behavior-lab/>