<http://schema.org/name>
"\u062D\u0633\u0646\u064A\u0646 \u0639\u0644\u064A\u0647 \u0627\u0644\u0633\u0644\u0627\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1670390>