<http://schema.org/name>
"\u10E1\u10EE\u10D5\u10D0\u10D3\u10D0\u10E1\u10EE\u10D5\u10D0 \u10D7\u10D4\u10DB\u10D4\u10D1\u10D8"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mundonoveleras.forum2x2.ru/t2623-topic>