<http://schema.org/name>
"\u0627\u062D\u0633\u0646 \u0637\u0631\u064A\u0642\u0629 \u0644\u062A\u0643\u0628\u064A\u0631 \u0627\u0644\u0642\u0636\u064A\u0628 \u0641\u064A \u0627\u0644\u0639\u0627\u0644\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://belya.nforum.biz/t16-topic>