<http://schema.org/alternativeHeadline>
"The inventor of OPT-in email marketing is turning his tech prowess to good through a new platform that will revolutionize the way businesses reward employees for social action."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/computers/blogs/causecast-technology-to-power-a-new-wave-of-employee-activism>