<http://schema.org/description>
"&lt;p&gt;In recent columns, I have discussed starting a manufacturing business and have related some stories of companies that have successfully met the challenge.  Even with all the efforts needed to get the business started, it does not take a company long to realize that to be successful, it must find and ultimately satisfy customers. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/landing-that-first-customer>