<http://schema.org/name>
"\u0642\u0635\u0629 \u0634\u0627\u0628 \u0648\u0641\u062A\u0627\u0629 \u0641\u0649 \u063A\u0631\u0641\u0629 \u0648\u0627\u062D\u062F\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hacknimbuzz.forumotion.com/t879-topic>