<http://schema.org/alternativeHeadline>
"Miami Heat's Dwyane Wade takes on 90-year-old grandma in one-on-one "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2014/10/22/90-year-old-grandma-miami-heat-dwyane-wade-birthday>