<http://schema.org/name>
"\u0627\u0642\u0648\u0627\u0644 \u0627\u0644\u0627\u0628\u0627\u0621 \u0648 \u0628\u0633\u062A\u0627\u0646 \u0627\u0644\u0631\u0647\u0628\u0627\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://maximoschurch.mountada.biz/t299-topic>