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"The latest L&amp;#039;Or&amp;eacute;al Paris Revitalift Firming Cream ad features actress Eva Longoria talking about the way to fight vertical wrinkles with the brand&amp;#039;s latest cream. Targeted towards Hispanic women, the ad features the actress talking about how vertical lines on one&amp;#039;s face can make them look sad. The cream can help to correct this look by firming the face and decreasing the look of wrinkles in just a matter of weeks. The L&amp;#039;Or&amp;eacute;al Paris Revitalift Firming Cream ad features Longoria in a series of casual scenarios as if she&amp;#039;s talking with a friend about the product&amp;#039;s worth. This helps to maintain a more secretive approach like she&amp;#039;s merely sharing her secrets with the audience and thus establishing stronger trust."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/firming-cream>