<http://schema.org/StartDate>
"2008-10-17T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-08/oceanside-vs-westview/10-17-2008-4LQdhPd6LUyp-7N-FqteRw.htm>