<http://schema.org/name>
"\u0420\u0410\u0411\u041E\u0422\u0410, \u0411\u0418\u0417\u041D\u0415\u0421, \u0424\u0418\u041D\u0410\u041D\u0421\u042B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magia-taro.com/t28268-topic>