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"There\u2019s a reason they call them \u201Cinvestment pieces.\u201D At $22,000 for a Proenza Schouler tote or $9,000 for a Ralph Lauren dress, luxury goods are meant to last a lifetime and hold their value. That\u2019s why the market for used designer goods is the most attractive category for online consignment.\nOne such marketplace, a website called The RealReal, is on track to do $100 million in sales this year. (The company takes a cut of each sale.) The RealReal recently tapped its database of 500,000 luxury goods from 500 designer brands to find which brands have the highest resale value, and which ones hold their value the longest. The startup found that Chanel, Christian Louboutin, and Herm\u00E8s hold their value the longest. Tod\u2019s and Versace lose their value the fastest.\nPerhaps more surprising is which brands carry the highest and lowest resale value. Items from Givenchy, Victoria Beckham, Charlotte Olympia and Alexander McQueen all sell for much closer to their original price than goods from Marni, Alexander Wang, 3.1 Philip Lim, and Marc Jacobs.\nResale values of fashion or luxury goods can fluctuate depending on buzz around a certain designer, particularly if a fashion houses hires a a new creative director or chief executive, according to Rati Levesque, Chief Merchant at The RealReal. \u201CWhen Phoebe Philo joined C\u00E9line as the creative director, it added more resale value to the brand,\u201D she says.\nBut more important than buzz is availability and discounting. If a luxury brand frequently discounts its goods at outlet stores or online via flash sales, consumers will perceive that they don\u2019t have to pay full price for that brand, says Milton Pedraza, CEO of Luxury Institute, a luxury industry research group. While baby boomer shoppers tend to research something online and then buy it in the store, millennials do it the other way around. They \u201Cshowroom,\u201D the term for checking out an item in the store before finding the best deal for it online.\n\u201CThese days you can find ways to arbitrage the brands, because you have so much information and the market is inefficient,\u201D Pedraza says. \u201CBrands have to be careful where they allow their product to be sold.\u201D\nFor example: Chanel and Herm\u00E8s do not hold sales in their stores and they have a limited number of outlet stores. Chanel doesn\u2019t even sell its goods online, with the exception of beauty products. \u201CIn that sense, it creates a perception of purity,\u201D Pedraza says.\u201D The brands then \u201Cback it up with design quality and heritage,\u201D he says. \u201CIf I buy something, I will think, \u2018Wow it has long term investment value.\u2019\u201D\nBelow are some luxury brands that fall on both sides of the spectrum."^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2014/07/07/which-luxury-brands-have-highest-resale-value/>