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"\"&lt;p&gt;Quiksilver signed a deal today to create a television channel, in another example of apparel retailers using mass entertainment as a marketing vehicle.&lt;P&gt;Quiksilver said it would create a sports channel with TVN Entertainment Corp., a digital content licensing, programming and distribution company.&lt;P&gt;[IMAGE 1]&lt;P&gt;Quiksilver said it would be partnering with other action-sports clothing companies and video producers to create a comprehensive offering.&lt;P&gt;&amp;#8220;All of the companies who produce video product are looking for new ways to get that product in front of the customers that know and respect our brands,&amp;#8221; says Quiksilver CEO Bob McKnight.&lt;P&gt;According to Quiksilver, the trend of retailers using mass entertainment is most clearly illustrated by Victoria&amp;#8217;s Secret, which in November had its fashion show broadcast on prime-time network television. The show, featuring about twenty models in lingerie, attracted about 12.4 million television viewers and doubled traffic to the retailer&amp;#8217;s Web site.&lt;P&gt;Quiksilver already owns a significant live-action video library featuring skate, surf and snowboarding, as it sponsors some of these sports&amp;#8217; most high-profile events.&lt;P&gt;The programming will be packaged for video on demand and subscription video on demand delivery to cable, satellite, wireless and high-speed Internet providers. Video on demand offers the convenience of VCR functionality, such as fast forward, rewind, pause and stop.&lt;P&gt;[IMAGE 2]&lt;\\/p&gt;\\n\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.grindtv.com/surf/quiksilver-launches-television-channel/>