<http://schema.org/target>
"android-app://com.guardian/https/www.theguardian.com/news/video/2008/feb/04/serbia.election.boris.tadic"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.theguardian.com/news/video/2008/feb/04/serbia.election.boris.tadic?INTCMP=ILCNETTXT3486>