<http://schema.org/name>
"\u30B0\u30CE\u30FC\u30B7\u30B9\u306E\u795E\u8A71 \uFF08\u8B1B\u8AC7\u793E\u5B66\u8853\u6587\u5EAB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26170006.html>