<http://schema.org/name>
"\u5236\u670D\uFF24\uFF35\uFF34\uFF39 \uFF13 \uFF08\u30E4\u30F3\u30B0\u30AC\u30F3\u30AC\u30F3\u30B3\u30DF\u30C3\u30AF\u30B9\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26316947.html>