<http://schema.org/description>
"Everywhere you look these days everyone's talking branding. It's in every magazine, it's everywhere you look online. It's taught in a zillion online webi..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/timothi-jane-graham/this-elusive-thing-called_b_7184878.html>