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" Facebook has started testing new technology that can track users&amp;#039; cursor movements. The social network&amp;#039;s analytics chief Ken Rudin told The Wall Street Journal that Facebook is considering software that would be able to monitor where the cursor is placed and for how long.  In addition, the technology would be able to tell whether or not the newsfeed is in a viewable area. Rudin claims that such techniques would improve targeted advertising - to see where adverts are best placed - as well as product development, to assess where web page content is best placed. Facebook already collects demographic and behavioural data, ranging from where a user lives to what brands a user &amp;#039;likes&amp;#039;. The technology is by no means new - companies such as stock photography Shutterstock already monitor cursor movement. However, Facebook is still undecided as to whether it should go ahead with the software. &amp;quot;It is a never-ending phase. I can&amp;#039;t promise that it will roll out. We probably will know in a couple of months,&amp;quot; Rudin added. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/internet/news/a527667/facebook-considers-tracking-cursor-movements-to-improve-ad-targeting/>