<http://schema.org/description>
"Dairy Crest has unveiled plans to invest in the first ever on-pack promotion for its Utterly Butterly brand in a bid to drive awareness and increased sales."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/dairy-crest-unveils-utterly-butterly-investment_id104447.aspx>