<http://schema.org/name>
"\u041E\u0441\u0442\u0430\u043B\u044C\u043D\u043E\u0439 \u043C\u0430\u0442\u0435\u0440\u0438\u0430\u043B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.divinecosmosunion.net/t263-topic>