<http://schema.org/name>
"\u041F\u0435\u0440\u0441\u043E\u043D\u0430\u043B\u044C\u043D\u044B\u0435 \u0444\u0438\u043D\u0430\u043D\u0441\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/finance/articles/2015/09/04/607470-zhilaya-nedvizhimost-podeshevela-dokrizisnogo-urovnya>