<http://schema.org/headline>
"Frank Caliendo and Jon Gruden Square Off Again in 'Gruden' Vs. Gruden Outtakes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2014/04/30/frank-caliendo-and-jon-gruden-square-again-gruden-vs-gruden-outtakes>