<http://schema.org/duration>
"PT0H01M32S"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cbsnews.com/videos/the-break-up-premiere/?lumiereId=50028609&videoId=66cb52c0-8bdf-11e2-9400-029118418759&cbsId=1644604&site=cbsnews>