<http://schema.org/name>
"\u0410\u0444\u0444\u0438\u0440\u043C\u0430\u0446\u0438\u0438 - \u0441\u043B\u043E\u0432\u0430 \u0443\u0441\u043F\u0435\u0445\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirmagiimantiki.com/t10906-topic>