<http://schema.org/name>
"\u672C\u5F53\u306E\u604B\u611B\u304C\u3067\u304D\u308B\u5973\u5B50\u306E\u6761\u4EF6 | \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/15016>