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"Looking to breathe life back into a tried-and-true brand, the Lacoste &amp;lsquo;Life is a Beautiful Sport&amp;rsquo; Spring 2014 campaign pushes limits with casually athletic fashion and sky-high model captures. Shot by photographer Jacob Sutter, the Lacoste &amp;lsquo;Life is a Beautiful Sport&amp;rsquo; Spring 2014 ads feature a carefree approach to life and aesthetic by models -- including Kati Nescher and Roch Barbot -- who flutter over the New York cityscape without fear. The Lacoste &amp;lsquo;Life is a Beautiful Sport&amp;rsquo; Spring 2014 ads will be released in France to coincide with the Sochi 2014 Winter Olympics. An endeavour to help reinstate the values of the iconic brand that has been a household name for countless decades, the Lacoste &amp;lsquo;Life is a Beautiful Sport&amp;rsquo; Spring 2014 ads are also paired with a film directed by Seb Edwards that will air during the opening ceremony of the Sochi 2014 Winter Olympics."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/lacoste-life-is-a-beautiful-sport-spring-2014>