<http://schema.org/name>
"\u041F\u0440\u0435\u043A\u0440\u0430\u0441\u043D\u044B\u0435 \u0440\u043E\u0437\u044B \u0434\u043B\u044F \u0432\u0430\u0441"^^<http://www.w3.org/2001/XMLSchema#string>
<http://rose.admin007.net/t17-topic>