<http://schema.org/name>
"In My Bag: Paul Casey"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golf.com/node/2112067?filters=im_vid_60%3A1816%20im_vid_32%3A810%20type%3Aarticle_video&cat=equipment&tax=wedges>