<http://schema.org/description>
"To most mountain bikers, Mammoth Mountain needs no introduction. This is, afterall, the ski resort that pioneered lift-accessed riding and, in turn, transformed a non-descript, dusty access road into one of the most famous race courses in the world. Now, as Mammoth Mountain emerges from a difficult past few years, it wants to revive its reputation as a world-class cycling destination in order to attract more visitors and drum up business in the financially-strapped mountain community."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bikemag.com/news/news-mammoth-mountain-seeks-a-spark-in-kamikaze-reboot/>