<http://schema.org/description>
"&lt;p&gt;&lt;strong&gt;B2B organisations build better value propositions if they educate their customers&lt;/strong&gt;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ganador.com.au/retailsmart/2013/9/3/byo-solutions-for-struggling-retailers>