<http://schema.org/description>
"The results are in, and Facebook didn&amp;#039;t contribute anything valuable to the Cyber Monday mania. According to Adobe Systems, social media accounted for just 2% of total advertising referrals"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2012/12/07/facebooks-e-commerce-fail/20397555/?gen=1>