<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/search?cgid=stay-dry-womens&prefn1=filterColor&prefn2=variationSize&srule=best-sellers&prefv1=Orange&prefv2=L%7CS&collectionID=stay-dry-womens>