<http://schema.org/description>
"Are you thinking about setting up a business, but don&amp;#39;t know what product or service to offer? It&amp;#39;s time to start brainstorming your options."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.thebalance.com/what-will-your-business-sell-and-how-2917623>