<http://schema.org/description>
"Rebel cheese chasers are expected to flip, somersault and tumble their way to the foot of a steep hill on Monday - chasing an 8lb Double Gloucester.\r\n\r\nT..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.co.uk/2012/06/04/gloucester-cheese-rolling-chase_n_1566995.html>