<http://schema.org/name>
"\u0627\u0644\u0645\u062E\u062A\u0635\u0631 \u0627\u0644\u0645\u0641\u064A\u062F \u0644\u0627\u0628\u0646 \u0645\u0627\u062C\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t7045-topic>