<http://schema.org/image>
<http://static1.squarespace.com/static/53dd6676e4b0fedfbc26ea91/t/56461aa4e4b0cb576cc5c1c0/1477000627972/>
<http://www.strongtowns.org/journal/2013/10/28/rational-response-4-establish-service-areas.html>