<http://schema.org/name>
"\u30BC\u30F3\u30EA\u30F3\u4F4F\u5B85\u5730\u56F3\u9E7F\u5150\u5CF6\u770C\u85A9\u6469\u5DDD\u5185\u5E02 \uFF11 \u5DDD\u5185"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26167346.html>