<http://schema.org/description>
"Pizza Hut began with two brothers borrowing $600 from their mom to start a pizzeria. What started out small has now become the biggest pizza company in the world. And every step of the way, we"^^<http://www.w3.org/2001/XMLSchema#string>
<http://places.singleplatform.com/pizza-hut-3002/menu>