<http://schema.org/description>
"LED, HB, XLAMP XM-L, COOL WHITE, 260LM"^^<http://www.w3.org/2001/XMLSchema#string>
<http://au.element14.com/cree/xmlbwt-02-0000-0000t5051/led-hb-xlamp-xm-l-cool-white-260lm/dp/2285442>