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"Though dealing with being stuck inside a burning building is a very uncommon scenario, there is now an invention that could help you survive such an event. The Dang Jingwei Firescuba was conceived just for that very scary scenario. A fairly basic design using cardboard and carbon filter, it creates a pocket over your nose and mouth to allow easy breathing until emergency services arrive.  Though The Dang Jingwei Firescuba seems like nothing more than a french fry container, it is sure to give you those extra essential minutes of survival until the fire department comes."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/dang-jingwei-firescuba>