<http://schema.org/StartDate>
"2013-09-13T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-13/southwest-vs-sutherland/9-13-2013-V-iPmMbLZESjHcN-yPRE6Q.htm>