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"Germaphobes will be happy to hear that they can now fully clean their iPhone with the Violight Germ Eliminating Smartphone Sanitizer. This cleaning device can do a lot better than just wiping the oil off your phone with a cloth. It uses ultraviolet light to eliminate 99.9% of germs. It is a battery-operated device that only takes five minutes to kill the germs. The Violight Germ Eliminating Smartphone Sanitizer works well with iPods too. &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Health has become of utmost concern to consumers, and may even trump eco-friendliness as the dominant consideration in consumers&amp;rsquo; minds. Businesses that offer clean, sanitary or otherwise risk-free products will find favor with the growing demographic of health-minded people, and particularly with parents."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/germ-eliminating-smartphone-sanitizer>