<http://schema.org/name>
"\u0625\u0646\u064A \u0623\u062C\u062F \u0641\u064A \u0631\u0632\u0642\u064A \u0636\u064A\u0642\u0627\u064B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t15266-topic>