<http://schema.org/description>
"Apple doesn&amp;#39;t just want to an app for health data, it&amp;#39;s got its sights set on a device to tie health, fitness and reporting all together."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.fool.com/investing/general/2014/06/11/heres-how-apple-inc-will-redefine-the-wearables-re.aspx>