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"2012 top 10, Eero Ettala, featured videos, Halldor Helgason, Jake Blauvelt, John Jackson, Mark McMorris, Nicolas Muller, Scott Stevens, searched riders, Shaun White, torstien horgmo, travis rice"^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/videos/2012-top-10-most-searched-riders-on-twsnow-com/6/>