<http://schema.org/keywords>
"High Schools"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/high-school/highschoolheadlines/2014/02/19/uil-state-swimming-and-diving-meet-starts-friday-a-look-at-some-of-dallas-area-s-top-qualifiers>