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<http://static1.squarespace.com/static/51a45891e4b0cf20ca0b18f2/t/51a4732ae4b0643b1ca87a3b/1476806764677/>
<http://blog.lokad.com/journal/2012/8/13/ecr-tag-2012-from-data-grave-to-goldmine-big-data-intelligen.html>