<http://schema.org/name>
"Burn Short"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.warrior.com/WLSM400.html?cgid=22004-11&prefn1=color&srule=By%20Price%20%28High-Low%29&start=2&prefv1=White&dwvar_WLSM400_color=Alloy>