<http://schema.org/description>
"The crash of the Hindenburg was one of the most jarring aviation disasters of its day. \r\n\r\nThirty-six people, including passengers and crew, were killed ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com/2015/05/06/hindenburg-disaster-photos_n_7223340.html>