<http://schema.org/name>
"\u0642\u0644\u0642 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u064A\u0624\u062E\u0631 \u0646\u0645\u0648\u0647\u0645 \u0648 \u064A\u0636\u0639\u0641 \u0645\u0646\u0627\u0639\u062A\u0647\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t28310-topic>