<http://schema.org/description>
"You can&amp;#039;t take an experience that works in one environment and one ecosystem and force-feed it onto another. It&amp;#039;s like Zynga. They can&amp;#039;t just take Farmville and throw it on mobile"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2011/03/14/quote-moment-zynga-farmville-mobile/19878980/>