<http://schema.org/name>
"\u0645\u0637\u0639\u0645 \u0627\u0644\u062B\u0644\u062C \u0641\u064A \u062F\u0628\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t21058-topic>