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"The Google AdWords app for Android has been upgraded to add support for universal app campaigns and new conversion columns.The Google Play Store says that the two new features are universal app campaigns and new conversion stats.  Advertisers can now measure performance and make adjustments to their universal app campaigns  and monitor revenue metrics with two new conversion value columns.  Also if they are promoting apps, they can can get a snapshot of how your universal app campaigns are performing by viewing metrics like downloads and average cost-per-install, and make adjustments to daily budget or target cost-per-install. You can download the Android app here.Forum discussion at Google+."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-adwords-app-adds-universal-app-campaigns-conversion-columns-21590.html>