<http://schema.org/name>
"\u039A\u03BB\u03BF\u03C0\u03B7 \u03BC\u03C0\u03C1\u03BF\u03C3\u03C4\u03B9\u03BD\u03BF\u03CD"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vstromhellasforum.com/t30436-topic>