<http://schema.org/name>
"\u5929\u4F7F\u306E\u305F\u304F\u3089\u307F \uFF08\u30CF\u30FC\u30EC\u30AF\u30A4\u30F3\u30FB\u30ED\u30DE\u30F3\u30B9\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26162328.html>