<http://schema.org/description>
"It took Apple three years to do it, but Apple Maps is now the undeniable leader in iOS mapping, with a usage rate tripling that of its closest competitor Google Maps."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/15/12/07/apple-maps-used-3x-more-often-than-google-maps-on-ios-logs-5b-requests-per-week>