<http://schema.org/alternativeHeadline>
"UK: Northern Foods launches &amp;quot;The Simpsons&amp;quot; branded chocolate biscuits"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/northern-foods-launches-the-simpsons-branded-chocolate-biscuits_id71692.aspx>