<http://schema.org/name>
"\u0627\u0646\u0634\u0627\u0644\u0644\u0647 \u0646\u062A\u0648\u0641\u0642 \u0628\u062E\u062F\u0645\u062A\u0643\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hacknimbuzz.forumotion.com/t151-topic>