<http://schema.org/headline>
"Apple Maps used 3x more often than Google Maps on iOS, logs 5B requests per week"^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/15/12/07/apple-maps-used-3x-more-often-than-google-maps-on-ios-logs-5b-requests-per-week>