<http://schema.org/name>
"\u0412\u0430\u043B\u044C\u043F\u0443\u0440\u0433\u0438\u0435\u0432\u0430 \u043D\u043E\u0447\u044C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t3459-topic>