<http://schema.org/description>
"J.C. Penney survived a disastrous attempt to remake itself in a more modern image, limply hanging on as it tries to make a real go of a turnaround. Yet just as customers seem poised to flock back"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2014/01/07/could-this-be-what-finally-kills-jc-penney/20802938/>