<http://schema.org/target>
"http://www.upi.com/search?ss={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/blog/2012/06/22/Kilt-Friday-is-a-thing-for-Pixars-Brave-team/2121340383728/?rel=7491349972700>