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"The team at McCann Tel Aviv created these clever Honda ads which incorporate text messages and auto correct to promote the brand&amp;rsquo;s vehicles. Each ad is simply designed atop a light-colored background. There is an image of a text box that contains a portion of an ordinary vehicle. This is followed by a second text box, which contains an image of a beautiful Honda vehicle. All of these Honda ads have the same tagline, which reads &amp;quot;Auto Correct by Honda, Trade Your Incorrect Car for the Correct Car.&amp;quot; The ads are silently telling the consumer that there is a Honda vehicle suited for each driver&amp;rsquo;s needs. The play on the word &amp;quot;auto,&amp;quot; which can mean automatic or automobile is a comical marketing tactic.  Each printed ad is simple, sleek and clever. The use of minimal text and graphics allows the audience to fully grasp the message, without being overwhelmed."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/honda-ads>