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"&amp;lt;vc&amp;gt;&amp;lt;strong&amp;gt;The new Apple TV, complete with Netflix Instant Watch capabilities, is set to be introduced at Apple's media event Wednesday, according to a new report.&amp;lt;/strong&amp;gt;\r\n\r\nThree anonymous sources &amp;lt;a href=\"http://www.businessweek.com/news/2010-08-31/apple-said-to-plan-netflix-service-on-new-tv-product.html\"&amp;gt;reportedly told&amp;lt;/a&amp;gt; &amp;lt;em&amp;gt;Bloomberg&amp;lt;/em&amp;gt; that the new Apple TV will include \"programming from Netflix,\" which will be available as part of the new set top box platform from Apple. Like the &amp;lt;a href=\"http://www.appleinsider.com/articles/10/08/26/netflix_app_updated_to_support_apples_iphone_ipod_touch.html\"&amp;gt;current streaming options&amp;lt;/a&amp;gt; available for the iPhone, iPod touch and iPad, the Apple TV-based software would require a monthly subscription with the Netflix service.\r\n\r\nThe report also &amp;lt;a href=\"http://www.appleinsider.com/articles/10/05/28/new_cloud_based_apple_tv_to_cost_99_run_on_iphone_os_4.html\"&amp;gt;reiterated the rumor&amp;lt;/a&amp;gt; that the new device will cost just $99, which would be $130 less than the current Apple TV product.\r\n\r\nThe report did not indicate whether the Netflix functionality would be built-in to the new Apple TV, or it if will be available via the App Store as it is for the iPhone and iPad. Recent rumors have suggested that the new Apple TV, perhaps &amp;lt;a href=\"http://www.appleinsider.com/articles/10/08/22/digg_founder_says_apple_itv_launch_in_september_will_change_everything.html\"&amp;gt;dubbed iTV&amp;lt;/a&amp;gt;, will run the iOS operating system and have access to the App Store.\r\n\r\nWhile Apple is widely expected to introduce a new, smaller &amp;lt;a href=\"http://www.appleinsider.com/articles/10/08/22/digg_founder_says_apple_itv_launch_in_september_will_change_everything.html\"&amp;gt;iPod nano&amp;lt;/a&amp;gt;, and an &amp;lt;a href=\"http://www.appleinsider.com/articles/10/08/20/another_alleged_next_gen_ipod_touch_part_has_forward_camera_space.html\"&amp;gt;iPod touch&amp;lt;/a&amp;gt; with two cameras and a Retina Display, the awaited Apple TV update was considered less of a certainty. However, the latest report would suggest the hardware is likely to appear.\r\n\r\nApple's \"special event\" will &amp;lt;a href=\"http://www.appleinsider.com/articles/10/08/25/apple_sends_out_invitations_for_sept_1_special_event.html\"&amp;gt;begin Wednesday&amp;lt;/a&amp;gt; at 10 a.m. Pacific Time, 1 p.m. Eastern. &amp;lt;em&amp;gt;AppleInsider&amp;lt;/em&amp;gt; will have full live coverage."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/10/08/31/new_apple_tv_with_netflix_streaming_to_be_unveiled_wednesday_report>