<http://schema.org/description>
"It&amp;#8217;s the latest craze sweeping the internet &amp;#8211; an online drinking challenge which sees people &amp;#8216;neck&amp;#8217; a drink and then dare their friends to outdo them."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mirfieldreporter.co.uk/news/local/neck-nomination-you-re-taking-the-mickey-1-6454488>