<http://schema.org/name>
"\u5FD9\u3057\u3044\u5F7C\u3068\u9577\u304F\u4ED8\u304D\u5408\u3046\u305F\u3081\u306B\u5FC3\u304C\u3051\u308B\u3053\u30684\u3064 | \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/15526>