<http://schema.org/name>
"\u0646\u0645\u0648\u0630\u062C Ivancevich &amp; Mattesson \u0641\u064A \u0627\u0644\u0636\u063A\u0637 \u0627\u0644\u0645\u0647\u0646\u064A."^^<http://www.w3.org/2001/XMLSchema#string>
<http://assps.yourforumlive.com/t263-topic>