<http://schema.org/headline>
"\u041A\u0430\u043A \u043A\u0440\u0435\u0441\u0442\u0438\u0442\u044C \u0440\u0435\u0431\u0435\u043D\u043A\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/mysterious/religion/44034/130930>