<http://schema.org/name>
"\u0645\u0631\u0643\u0632 \u0627\u0633\u0646\u0627\u062F \u0627\u0646\u0642\u0644\u0627\u0628 \u0627\u0633\u0644\u0627\u0645\u064A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1700903>