<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/mens-cartel-est-snowboard-binding/275214.html?cgid=mens-bindings&prefn1=filterColor&start=2&prefv1=Gray&dwvar_275214_variationColor=275214071>