<http://schema.org/name>
"\u0421\u0438\u043C\u043E\u0440\u043E\u043D (\u0411\u0443\u0440\u043B\u0430\u043D-\u0414\u043E)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t897p50-topic>