<http://schema.org/name>
"\u0426\u0435\u0440\u0442 (\u0430\u043D\u0430\u043B\u043E\u0433 \u041C\u0430\u0444\u0430\u0432\u044B)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t2326-topic>