<http://schema.org/name>
"\u0625\u0646 \u0632\u0644\u0632\u0644\u0629 \u0627\u0644\u0633\u0627\u0639\u0629 \u0634\u064A\u0621 \u0639\u0638\u064A\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t20482-topic>