<http://schema.org/description>
"Kenilworth Poppy Appeal is aiming to raise &amp;#163;25,000 to support injured soldiers and war veterans this year after it was officially launched this week."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.leamingtoncourier.co.uk/news/kenilworth-poppy-appeal-aims-to-raise-25-000-this-year-1-7635954>