<http://schema.org/description>
"Dierbergs has an ongoing love affair with its own fruit and vegetables. Over the summer we chronicled its ballsy challenge aimed at other grocery stores' cherries -- bigger!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.riverfronttimes.com/foodblog/2012/10/12/ten-apple-scandals-we-hope-to-see-in-upcoming-dierbergs-ads>