<http://schema.org/headline>
"Best Practice: Web 2.0 Tools"^^<http://www.w3.org/2001/XMLSchema#string>
<https://en-us.help.blackboard.com/Learn/9.1_Older_Versions/9.1_2014_and_2015/Instructor/090_Course_Content/Best_Practice_Web_2.0_Tools>