<http://schema.org/name>
"\u0644\u0645\u0627\u0630\u0627 \u064A\u062E\u0627\u0641 \u0627\u0644\u0627\u0637\u0641\u0627\u0644 \u0645\u0646 \u0627\u0644\u0638\u0644\u0627\u0645 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t25654-topic>