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"      Published in the October 2013 80th Anniversary issue A young woman sits before a computer monitor in a NASA-style mission-control room, speaking coolly into a headset. &amp;quot;All stations come over to Mission A for a final go,&amp;quot; she says. Her voice is flat and confident. &amp;quot;This is for real this time. Step seven-point-two-one-two.&amp;quot; A rocket is going to launch. Everyone is tense. It&amp;#039;s a commercial for Siemens, a company that makes software used by SpaceX. Also, it&amp;#039;s a gripping little film. Online ads are aspiring to the kind of greatness usually seen only during the Super Bowl. Because otherwise you wouldn&amp;#039;t watch. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/news-politics/news/a25611/online-ads-1013/>