<http://schema.org/name>
"\u03A6\u03C9\u03C4\u03B9\u03C3\u03BC\u03CC\u03C2"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mediamarkt.gr/el/product/_philips-hue-coloured-white-light-single-bulb-1x-gu10-6-5w-led-1150459.html>