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" Earlier this year we were pretty excited to show you the new ad campaign by Calvin Klein starring the likes of Kendall Jenner and Justin Bieber. The photos showed\u00A0lots of different famous faces including models, musicians, DJs and more\u00A0posing, dancing, sleeping and dreaming in &amp;#039;their Calvins&amp;#039;. At the time,\u00A0Melisa Goldie, CMO of Calvin Klein, Inc, said\u00A0&amp;quot;This campaign is representative of how culture is evolving as we speak.\u00A0We&amp;#039;re bringing together a diverse mix of provocateurs with a unique collective of visual artists to create content that sparks and drives cultural conversation&amp;quot;. Here are just a few of the photos:           i excel in #mycalvins A photo posted by FKA twigs (@fkatwigs) on Jan 26, 2016 at 3:05pm PST               #ad I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign... What do you do in yours? A video posted by Kendall (@kendalljenner) on Jan 26, 2016 at 3:00pm PST      Unfortunately for Calvin Klein, people are not happy with two of the ads the brand decided to put up, side-by-side, on a billboard in the middle of New York. I wonder why...  According to Heidi Zak, CEO of\u00A0lingerie brand ThirdLove, the billboard &amp;quot;highlights a dated gender stereotype that men are the bread-winners while women are sex objects.&amp;quot; ThirdLove even launched\u00A0a petition to have the ads taken down, stating:\u00A0&amp;quot;Calvin Klein has a vast assortment of content for this campaign, so we find it appalling that the company chose to put these two images side by side in one of the most highly visible intersections in the country.\u00A0Is the message of Calvin Klein that women are only good for seduction? Are we stuck in the 1950s? Are these the values of the Calvin Klein brand?&amp;quot; Watch this video to see public reactions to the ad...        Calvin Klein have since removed the billboard, but told Racked it was simply due to their spring/summer advertising plan. &amp;quot;This billboard was taken down overnight as part of the planned rotation of our Spring 2016 advertising campaign. We take all of our consumers&amp;#039; concerns seriously and as a global brand, we promote gender equality and the breakdown of gender stereotypes across the world.\u00A0 &amp;quot;Our global advertising campaign images feature many different musicians, artists and models wearing all of our product categories, including our underwear products, sharing how they feel about and live in their Calvins.&amp;quot; Let us know your thoughts on the ad by tweeting @CosmopolitanUK   "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/fashion/style/news/a42155/calvin-klein-sexist-ad-campaign/>