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"The Ben N&amp;#039; Jerry&amp;#039;s &amp;#039;Wanna Spoon&amp;#039; campaign is a punny marketing effort that encourages old Facebook friends to reconnect and share a froyo with each other.  The app-enabled campaign runs your Facebook profile through an algorithm that matches you up with a friend who has similar personal information as you. &amp;#039;Likes,&amp;#039; marital status, the number of friends you have, your zodiac sign and more are compared so that you can find your perfect &amp;#039;spoon&amp;#039; partner. A coupon for froyo is generated that will post with title &amp;#039;Wanna Spoon?&amp;#039; to your perfect match&amp;#039;s Timeline, giving you both an opportunity to catch up over its new Greek Frozen Yogurt line.  So if you&amp;#039;re up for the challenge and don&amp;#039;t mind potentially (and publicly) asking that-friend-you-met-that-one-time to spoon, you may just meet your new BFF."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/ben-n-jerrys-wanna-spoon>