<http://schema.org/name>
"\u30BC\u30F3\u30EA\u30F3\u4F4F\u5B85\u5730\u56F3\u795E\u5948\u5DDD\u770C\u6A2A\u9808\u8CC0\u5E02 \uFF11 \u897F\u90E8"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26186129.html>