<http://schema.org/headline>
"NFL: St. Louis 28, Tampa Bay 13"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Sports_News/2012/12/23/NFL-St-Louis-28-Tampa-Bay-13/UPI-96251356302323/?spt=hs&or=sn>