<http://schema.org/name>
"\u041A\u043E\u043C\u043F\u044C\u044E\u0442\u0435\u0440\u043D\u044B\u0435 \u0438\u0433\u0440\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t583p125-topic>