<http://schema.org/name>
"\u682A\u5F0F\u4F1A\u793E\u6280\u8853\u8A55\u8AD6\u793E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gihyo.jp/dev/column/newyear/2015/spread-of-development-support-utilizing-webhook>