<http://schema.org/description>
"McDonalds (MCD) has been vilified by a number of movies and books, including Fast Food Nation. The company is a favorite punching bag for environmental and nutritional activists. While Big"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2009/08/16/mcdonalds-vp-talks-about-improved-sustainability-theyre-lovin/19130038/?gen=1>