<http://schema.org/description>
"Paper Loft - For the Record - Heirloom 12x12 inch double sided paper (pack of 10)- RRP $14.99 - [I55C]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.craftonline.com.au/products/paper-loft-for-the-record-heirloom-12x12-inch-double-sided-paper-pack-of-10>