<http://schema.org/name>
"\u0637\u0647\u0627\u0631\u0629 \u0627\u0644\u0642\u0644\u0628 \u0645\u0646 \u0627\u0644\u062F\u0646\u064A\u0627 \u0627\u0644\u062F\u0646\u064A\u0629"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t35507-topic>