<http://schema.org/headline>
"Alex Oxlade-Chamberlain sends birthday message to Mesut \u00D6zil"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hitc.com/en-gb/2014/10/15/jm-alex-oxlade-chamberlain-sends-birthday-message-to-mesut-zil/>