<http://schema.org/headline>
"The Soda Decline Continues: Drinkers Ditch the Diet"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/corporate-intelligence/2014/03/31/the-soda-decline-continues-drinkers-ditch-the-diet/?mod=WSJBlog&mod=WSJ_corp_intel>