<http://schema.org/name>
"\u0420\u0418\u0422\u0423\u0410\u041B\u042B \u041D\u0410 \u0414\u0415\u041D\u042C\u0413\u0418 \u0418 \u0423\u0414\u0410\u0427\u0423"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.makhashanah.com/t2449-topic>