<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.com/mlb/story?id=7774181&_slug_=arizona-diamondbacks-set-path-2012-sleeper-candidates-follow-mlb&addata=2009_insdr_xxx_sce_mlb_xxx>