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"As part of the promotions for its anti-smoking program, the Instituto BemSer developed an edible paper that reduces cravings for tobacco. The paper was packaged inside of a postcard and inside of it were several thin cigarette-like strips that were completely edible. The paper strips were colored to look like little cigarettes, except the edible papers were scented with nicotine oil, which reduces one&amp;#039;s urge to smoke.  The anti-smoking papers were placed in public spots like bars and nightclubs, where people were encouraged to swap one of their cigarettes for these intriguing papers when they had a craving. As a result, over the course of four weekends, the Instituto BemSer saw demand increase for its anti-smoking program by 12%."^^<http://www.w3.org/2001/XMLSchema#string>
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