<http://schema.org/headline>
"One Day Free Trial type  sms \"CRUDEC\" send to 9220092200"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mcxcontrol.com/2015/03/02/one-day-free-trial-type-sms-crudec-send-to-9220092200-91/>