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"WaterAid is an international organization that recently debuted a cutting edge digital donation platform that makes giving easy and fast. The system was designed in collaboration with MediaMonks, a product agency, and is called the &amp;#039;Hope Locker.&amp;#039; Targeted at swimmers, the campaign takes on the form of a swimming locker and allows individuals to donate the &amp;pound;1 deposit charged to use the locker to the charity as its being returned. The &amp;#039;Hope Locker&amp;#039; system features an animation that depicts the &amp;pound;1 coin floating to the bottom of the water. When individuals return at the end of their swim, a video plays and lets them know that as they were swimming, one child elsewhere in the world was killed from exposure to dirty water."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/wateraid>