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"I was tempted to title this article &amp;quot;Pimp my Egg Timer,&amp;quot; but this diamond-studded hour glass from De Beers is too elegant! It makes one want to light a few candles, insert a &amp;quot;Ravel&amp;#039;s Bolero&amp;quot; in the CD player, and do what comes naturally until the sand runs out. &amp;quot;Hour glass was a way of measuring time before clocks were invented. If ordinary mortals used sand hourglasses, it&amp;#039;s natural that the affluent use something exclusive. I have just come across this beautiful Hour Glass from De Beers. The exuberant treasure is festooned with 2000 diamonds. The diamond hour glass stands on a top and touts a golden top and base. This diamond hour glass is available in a limited edition run. This beautifully crafted Hour Glass runs at $25,000 a pop.&amp;quot; &amp;lt;b&amp;gt;Implications&amp;lt;/b&amp;gt; - Though technology has advanced, consumers still see a sense of novelty appeal and romanticism in analogue pieces with inferior technology."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/de-beers-introduces-25000-diamond-studded-hour-glass>