<http://schema.org/name>
"\u062F\u0631\u0648\u0633 \u0645\u0646 \u0643\u0631\u0629 \u0627\u0644\u0642\u062F\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t18871-topic>