<http://schema.org/alternativeHeadline>
"Ohio State\u2019s Thad Matta yells \u2018Heisman\u2019 during postgame interview"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2016/01/04/ohio-state-thad-matta-heisman-marc-loving-stanford-video>