<http://schema.org/name>
"\u0628\u062D\u062B \u0639\u0646 \u0627\u0644\u0645\u0648\u0634\u0648\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0648\u0627\u0633\u0637\u0648\u0627\u0646\u0629 \u0627\u0644\u062F\u0648\u0631\u0627\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://chninba.keuf.net/t863-topic>