<http://schema.org/description>
"If you live a rather green lifestyle in the real world and want to carry on that green-living into your town in CityVille, you can now do so by purchasing a series of &amp;quot;Eco&amp;quot; items in the"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2011/10/04/cityville-eco-items/20073949/>