<http://schema.org/name>
"\u0627\u0644\u062C\u0644\u0648\u0633 \u0627\u0644\u0645\u062A\u0648\u0627\u0635\u0644 \u0633\u0628\u0628 \u0641\u064A \u0627\u0644\u062C\u0644\u0637\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t16657-topic>