<http://schema.org/alternateName>
"Archiproducts.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.archiproducts.com/it/prodotti/251382/zcol-colonna-doccia-a-parete-con-deviatore-zcol-634-elys-paffoni-rubinetteria.html>