<http://schema.org/keywords>
"Amazon"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hindustantimes.com/business-news/alibaba-eyes-india-market-in-talks-to-take-control-of-paytm-mall/story-KiKauiCtiPb8KeG77IQbfJ.html>