<http://schema.org/url>
<http://mashable.com/media/ZgkyMDEzLzA5LzA5LzJmL3NoZXJ5bC5kNjIyYy5qcGcKcAl0aHVtYgkxMjAweDYyNyM/01423a80/b33/sheryl.jpg>
<http://mashable.com/2013/09/09/facebook-conversations-media/>