<http://schema.org/name>
"Air Filters"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.discountfilterstore.com/air-filters-by-type.html?amp%3Border=position&dir=asc&life_months=6&size_advertised=20+x+25-1%2F4+x+3-1%2F2>