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" Skincare heavyweights Est\u00E9e Lauder have just announced the launch of their new range, one which they think will &amp;#039;truly disrupt the industry&amp;#039;. The revolutionary new product line that promises to deliver results in just one day has got the beauty world buzzing \u2013 and we&amp;#039;re intrigued! Est\u00E9e Lauder&amp;#039;s New Dimension skincare is the biggest launch for the brand since 1982, when every beauty editor&amp;#039;s must-have product, Advanced Night Repair, first hit the shelves. Called a &amp;#039;transformative collection,&amp;#039; Est\u00E9e Lauder Global Brand President Jane Hertzmark Hudis said that users will see results after just one day. And not just physical ones! The brand used advanced Neuroscience Testing for the new range, which measures both physiological and emotional responses. In other words, this wasn&amp;#039;t just about how women looked after using the products, but also how they felt. Measuring panellists&amp;#039; reactions using brain and nervous system responses, 91 per cent of the women experienced a positive change in attitude after using the serum (the line&amp;#039;s star product) and felt more enthusiastic about the way they looked. What about traditional testing? The products gave impressive results there too, with panellists showing a 294 per cent increase in collagen, 236 per cent increase in elastin and 417 percent increase in fibronectin (three proteins responsible for keeping skin plump, glowing and gorgeous) in only three days! We don&amp;#039;t know about you, but we can&amp;#039;t wait to give the new products a whirl. The New Dimension look-good-feel-good range will start from \u00A330 and will be available in stores and online at esteelauder.co.uk from September. By Alexia Dellner "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.prima.co.uk/fashion-and-beauty/anti-ageing-and-skincare/a34115/estee-lauder-new-dimension/>