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"I think the incomplete/missing data on Twitter search queries is super important here. Is Twitter simply cashing in on its own popularity, or do the numbers really justify an advertising platform? Maybe the powers that be at Twitter had a Field of Dreams moment and thought, Hey, if we build an ad platform, the advertisers will come. I guess we'll see. But, from a numbers perspective, it doesn't seem like this move is entirely justified. Then again, what do I know - I'm still waiting for my social media guru badge on FourScam...errrr, FourSquare."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.dragonsearch.com/blog/promoted-tweets-how-they-work-initial-pros-cons-and-a-splash-of-unfounded-data/>