<http://schema.org/name>
"*\u0627\u0644\u0646\u0643\u0640\u0640\u0640\u0640\u062A  \u0648\u0627\u0644\u0637\u0631\u0627\u0626\u0640\u0640\u0640\u0640\u0641*"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t33485-topic>