<http://schema.org/name>
"{ .. \u0642\u0633\u0645\u0640 \u0627\u0644\u0645\u0640\u0648\u0622\u062F \u0627\u0644\u0639\u0644\u0645\u064A\u0640\u0640\u0629 ..!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://success.yoo7.com/t218-topic>