<http://schema.org/name>
"\u041B\u0435\u043D\u043E\u0440\u043C\u0430\u043D, \u043A\u0430\u0440\u0442\u0430 \u0434\u043D\u044F"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t10928-topic>