<http://schema.org/name>
"\u0410\u0432\u0434\u0435\u0435\u0432 \u041F\u0430\u0432\u0435\u043B \u0421\u0435\u0440\u0433\u0435\u0435\u0432\u0438\u0447"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/psihologia/15887/52937>