<http://schema.org/headline>
"31% of U.S. Adults Prefer to Be Reached by Text Message [STUDY]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/09/19/31-of-u-s-adults-prefer-to-be-reached-by-text-message-study/?utm_source=iphoneapp>