<http://schema.org/headline>
"Radar Movers: J.C. Penney Sinks Lower, American Apparel Surges 15%"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/stocks/radar-movers-j-c-penney-sinks-lower-american-apparel-surges-15.html/>