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"__KEY INGREDIENT:__\\n\\n\\n\\n  Nonsulfate surfactants (cleanse)\\n\\n__HOW IT LOOKS/FEELS/SMELLS:__\\n\\n\\n\\n  The iridescent purple formula lathers up luxuriously and has a unique botanical scent.\\n\\n__WHY WE LIKE IT:__\\n\\n\\n\\n  Even without conditioner, hair feels soft and moisturized.\\n\\n#### Featured In\\n\\n- [Summer Beauty 911: Solutions to Your Top 18 Hair, Skin, and Makeup Emergencies](http://www.allure.com/beauty-trends/how-to/2012/top-solutions-for-your-hair-skin-makeup-emergencies)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.allure.com/review/pureology-hydrate-shampoo>