<http://schema.org/description>
"After losing millions of dollars trying to produce console games for Xbox 360 and Playstation 3, Disney is betting on Apple&amp;#039;s low cost app market to become profitable and create new characters capable of driving sales of movies and merchandise."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/11/09/22/disney_bets_on_ios_app_store_games_to_return_interactive_unit_to_profitability.html>