<http://schema.org/name>
"\u0627\u0644\u062A\u0631\u0645\u064A\u0645 \u0627\u0644\u0645\u0639\u0645\u0627\u0631\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://rarc-school.findtalk.biz/t130-topic>