<http://schema.org/alternativeHeadline>
"NFL Week 5: Breaking down key matchups for Bills at Lions, Cowboys at Texans, Rams at Eagles"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/2014/10/02/nfl-week-5-key-matchups-bills-lions-cowboys-texans-rams-eagles>