<http://schema.org/name>
"\u0627\u0644\u0634\u0631\u0648\u0637 \u0627\u0644\u0635\u062D\u064A\u0647 \u0644\u0646\u0648\u0645 \u0627\u0644\u0631\u0636\u064A\u0639"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t13965-topic>