<http://schema.org/name>
"\u041A\u0430\u0440\u0442\u043E\u0433\u0440\u0430\u0444\u0438\u044F \u0421\u043D\u043E\u0432\u0438\u0434\u0435\u043D\u0438\u0439"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t230p75-topic>