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"The Ruggie is a revolutionary morning alarm that is sure to get consumers out of bed on-time with its rug-style design. The digital clock is also a floor mat that will only stop ringing once users stand firmly on the carpet&amp;#039;s surface.  Getting out of bed in the morning is a routine many consumers struggle with, and being able to snooze an alarm makes it all the more challenging to leave the bed. The Ruggie offers a simple solution to this dilemma, forcing users to get out of bed and step on the clock itself for the ringing to cease. The clock is essentially a digital rug that displays the time and can be programmed to ring at desired time. In order to turn off the noise, users must stand with both feet on the rug for three consecutive seconds."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/morning-alarm>