<http://schema.org/name>
"\u062F\u0627\u0626\u0631\u0647\u200C\u0627\u0644\u0645\u0639\u0627\u0631\u0641 \u0646\u0648"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ketabcity.com/bookview.aspx?bookid=1698101>