<http://schema.org/description>
"With the launch of the Pioneer Trail (and the removal of the FrontierVille name), Zynga has also released a series of new collections that offer tons of equally new prizes, based on activities"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2011/08/15/pioneer-trail-pecan-turkey-hunting-collections/20018456/>