<http://schema.org/description>
"\u0421\u0430\u043B\u043E - \u0446\u0435\u043B\u0438\u0442\u0435\u043B\u044C..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/wayoflive/zdorove/6177/17626>