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"&lt;p&gt;&lt;/p&gt;&lt;p&gt;Derek Jeter is not playing baseball next year. You may have heard. And Advertisers are jumping at each and every chance to commemorate Jeter's final days as a professional baseball player. The latest is Uber, the car service-hailing app.\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;It seems like Uber is only doing this in New York, so users in, say, Houston aren't getting random Jeter tributes.\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;strong&gt;ROSENBERG:&amp;nbsp;Keith Olbermann overdoes it with comments on retiring Derek Jeter\u200B&lt;/strong&gt;\r\n\r\n&lt;/p&gt;&lt;p&gt;Earlier this week, Gatorade, having already crafted a two-minute commercial with Jeter, replaced its \"G\" logo on the coolers in the Yankee dugout with a No. 2.\r\n\r\n&lt;/p&gt;&lt;p&gt;The Yankees are also selling game used Jeter socks for $409 apiece.&amp;nbsp;\r\n\r\n&lt;/p&gt;&lt;p&gt;&lt;em&gt;- Dan Gartland&lt;/em&gt;\r\n&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/extra-mustard/2014/09/25/derek-jeter-retirement-uber-new-york-yankees>