<http://schema.org/datePublished>
"2012-09-25T13:07:09-04:00"^^<http://schema.org/Date>
<http://www.upi.com/blog/2012/09/25/Obama-gets-an-animated-campaign-jingle-thats-just-like-JFKs/1921348581840/?spt=fsb&or=ros>