<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u064A \u0643\u0644\u0627\u0645 \u0644\u0644\u0628\u0646\u0627\u062A \u0648\u0628\u0633"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hatem.roomforum.com/t13618-topic>