<http://schema.org/description>
"What: JJJJound Why: You ever happen upon a website and think, Man, I wish I knew about this sooner? I hadn't seen JJJJound until ACL's Michael Williams tweeted that he'd appeared on the site..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/stuff-we-bookmarked>