<http://schema.org/description>
"I LOVE that show and good landing pages.  Here's another one - Maybe if online marketers can outwit, outlast, and outplay their competition, they can be the ultimate SURVIVOR. :)"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.pointit.com/blog/what-reality-television-taught-me-about-landing-pages/>