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"In the new digital age, customers are empowered with tons of data on their fingertips through mobile and social media. Users search through ratings and feedbacks of products before buying and it is in this exploration phase the importance of marketing comes into picture. It is imperative for any marketer to present his product when the customer searches to satisfy his needs and desires on internet or mobile. The Massachusetts based Hub Spot Inc. terms this new marketing technique as \u201CInbound marketing\u201D. According to them, inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Simply inbound marketing means being at the right place, at the right time."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/14795-evolving-trends-in-marketing-outbound-and-inbound-marketing.html>