<http://schema.org/headline>
"First Down, Fourth Down: EJ Manuel outplays a rusty Kevin Kolb"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nfl/audibles/2013/08/17/first-down-fourth-down-ej-manuel-outplays-a-rusty-kevin-kolb>