<http://schema.org/name>
"\u062D\u0642\u064A\u0642\u064A \u0627\u0644\u0634\u0628\u0627\u0628 \u062F\u0648\u0644 \u062D\u0627\u062C\u0647 \u0635\u0639\u0628\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mesr.mam9.com/t4550-topic>