<http://schema.org/name>
"Callum Jones"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.northamptonchron.co.uk/news/ex-paratrooper-to-pull-250kg-oven-through-northampton-as-part-of-nine-day-150-mile-charity-challenge-1-6218518>