<http://schema.org/name>
"\u0643\u064A\u0641 \u062A\u0642\u0631\u0623 \u0643\u062A\u0627\u0628\u0627 \u0644\u0637\u0641\u0644\u0643"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t24850-topic>