<http://schema.org/alternativeHeadline>
"US: General Mills to use \u2018rBST-free\u2019 milk in Yoplait"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/general-mills-to-use-rbst-free-milk-in-yoplait_id105385.aspx>