<http://schema.org/name>
"\u30BF\u30EA\u30D0\u30F3\u306E\u5FA9\u6D3B \u706B\u85AC\u5EAB\u5316\u3059\u308B\u30A2\u30D5\u30AC\u30CB\u30B9\u30BF\u30F3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_03055644.html>