<http://schema.org/name>
"\u0631\u0643\u0646 \u0627\u0644\u062D\u0645\u0644 \u0648\u0627\u0644\u0644\u0648\u0644\u0627\u062F\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hatem.roomforum.com/t13618-topic>