<http://schema.org/description>
"So you&amp;#039;d prefer to stay by the fire and let someone else clear your driveway and sidewalk during the next snowstorm?   Make sure you follow the WalletPop checklist from Mike Stevens, the owner"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2010/02/09/how-to-hire-a-snow-shoveler-avoid-the-flakes/19350316/?gen=1>