<http://schema.org/description>
"This Internet drinking craze, in which players challenge each other to perform dumb drinking dares, has already claimed the lives of five men under the age of 30."^^<http://www.w3.org/2001/XMLSchema#string>
<http://firstwefeast.com/drink/2014/02/neknominate-challenging-people-drink-became-biggest-trend-internet>