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"It's always nice to start off the new year with some new makeup. Even nicer? Getting great stuff for (way) under 20 bucks. Here, the seven drugstore finds I'm dying over right now:\\n\\n\\n\\n                   \\n\\n[Maybelline New York Color Tattoo by Eye Studio 24HR Eyeshadow.](http://www.allure.com/beauty-products/makeup/2012/maybelline-color-tattoo-24-hr-eyeshadow) I am very, *very* picky about my cream shadows\u2014the minute one starts to fade, crease, smudge, or smear, it's in the reject pile, no matter how expensive it is. Since Maybelline's new gel-creams came onto the market, though, I've been hooked. They *will* come off (they're not like an actual tattoo), but only when you're ready to take them off with an oil-based makeup remover. You never have to worry about that midday pooling of greasy shadow in your crease that can happen. The line also includes several matte shades\u2014hard to find in the cream category (trust me, I've combed them all). The greige shade [(Tough as Taupe)](http://www.allure.com/beauty-products/makeup/eye-shadow/2012/maybelline-color-tattoo-24-hr-eyeshadow-tough-as-taupe) is perfect for recreating many of spring's subtle runway looks, and if you're looking for some shine, [Pomegranate Punk](http://www.allure.com/beauty-products/makeup/2012/maybelline-color-tattoo-24-hr-eyeshadow-pomegranate-punk) (a gorgeous garnet) and [Bold Gold](http://www.allure.com/beauty-products/makeup/2012/maybelline-color-tattoo-24-hr-eyeshadow-bold-gold) (a non-brassy, non-tacky gold) will make it through a long night out (without making you look like a disco ball). $6.99\\\\.\\n\\n\\n\\n[L'Or\u00E9al Paris Infallible Eye Shadow. ](http://www.allure.com/beauty-products/makeup/eye-shadow/2012/loreal-24-hr-infallible-eye-shadow) With a supremely soft, velvety texture, these powder shadows blend easily over lids. And, while they look like pressed loose pigments, you will never end up with flakes under your eyes or all over the sink. The best shades are the ones with a hint of iridescence, in jewel-tones like amethyst [(Perpetual Purple)](http://www.allure.com/beauty-products/makeup/2012/loreal-24-hr-infallible-eye-shadow-perpetual-purple) and sapphire [(Midnight Blue),](http://www.allure.com/beauty-products/makeup/2012/loreal-24-hr-infallible-eye-shadow-midnight-blue) and rich metals like gold [(Eternal Sunshine)](http://www.allure.com/beauty-products/makeup/eye-shadow/2012/loreal-24-hr-infallible-eye-shadow-eternal-sunshine) and pewter [(Bronzed Taupe)](http://www.allure.com/beauty-products/makeup/2012/loreal-24-hr-infallible-eye-shadow-bronzed-taupe). The best part? These gorgeous shadows are long-wearing to boot. $7.95\\\\.\\n\\n\\n\\n[NYX Faux Lashes Mascara. ](http://www.allure.com/beauty-products/makeup/2012/nyx-faux-lashes-mascara) This mascara has everything you want\u2014it lengthens, separates, and thickens lashes thanks to the long, thin brush that literally combs your fringe into place. The other thing that caught my eye was the intense pigment. It's blacker than black, so even with two coats your lashes look dark. Layer it on and you really add some drama. $6.00\\\\.\\n\\n\\n\\n[Physicians Formula Happy Booster Glow &amp; Mood Blush. ](http://www.allure.com/beauty-products/makeup/blush/2012/physicians-formula-happy-booster-blush) When this line of blushes first came out last year, we tested out their mood-boosting claims and found that they weren't going to put Prozac out of business anytime soon. That being said, the powders are super pretty and have a soft floral scent that, although short-lived, is quite appealing. The new shades for 2012 include [Pink](http://www.allure.com/beauty-products/makeup/blush/2012/physicians-formula-happy-booster-blush-pink) and [Warm](http://www.allure.com/beauty-products/makeup/blush/2012/physicians-formula-happy-booster-blush-warm), the latter being my favorite. Depending where you swirl your brush in the pan, you get a warm pink or a hot coral shade\u2014either way theyl leave your complexion healthy and glowing (thanks to a soft hint of shimmer). And that's something to be happy about. $11.95\\\\.\\n\\n\\n\\n[CoverGirl BlastFlipstick. ](http://www.allure.com/beauty-products/makeup/2012/covergirl-blast-flipstick) These dual-ended lipsticks can be worn one shade at a time, or mixed together. Makeup artist Pat McGrath, who helped create the shades in the line, told me at the launch event that the Flipsticks allow women to become makeup artists at home, empowering them to create their own signature look. It's not just getting more bang for your buck that makes these lipsticks so great, though. The shades are perfect and the creamy formula spreads on easily in both satin and shimmery finishes. Some fun shades to try out for spring: [Snap](http://www.allure.com/beauty-products/makeup/lipstick/2012/covergirl-blast-flipstick-lip-duo-snap) (taupe on one end, sand on the other), [Tease](http://www.allure.com/beauty-products/makeup/lipstick/2012/covergirl-blast-flipstick-lip-duo-tease) (red on one end, gold on the other), and [Cheeky](http://www.allure.com/beauty-products/makeup/lipstick/2012/covergirl-blast-flipstick-lip-duo-cheeky) (a bright pink and peach). $8.49\\\\.\\n\\n\\n\\n[Rimmel London Lasting Finish by Kate Lipstick.](http://www.allure.com/beauty-products/makeup/2012/rimmel-london-by-kate-lipstick) I've tried copying Kate Moss in the past and let me tell you, that whole rain boots with cut-off denim shorts only works if you're a supermodel at the Glastonbury Festival, not a five foot-three beauty editor hanging out in upstate New York. Luckily, these lipsticks are a way more sophisticated way to emulate Ms. Moss. They come in runway-worthy shades like deep eggplant and a fiery candy coral shade, but also more subdued day-to-day colors ([Shade 14](http://www.allure.com/beauty-products/makeup/2012/rimmel-london-by-kate-lipstick-14) is seriously the most perfect pinky-nude on the planet). The texture of these lipsticks is super creamy, as well, so they're actually a pleasure to swipe on your lips. $5.49\\\\.\\n\\n\\n\\n[Revlon ColorBurst Lip Butter. ](http://www.allure.com/beauty-products/makeup/lipstick/2012/revlon-colorburst-lip-butter) You know those tinted lip balms that say they're tinted but don't actually show up at all? Well, these are *not* them. These moisturizing balms have enough pigment in them to show up on your lips, but in a subtle, fresh way that doesn't feel like you're wearing a heavy lipstick. The best part is that the colors are actually bold and bright\u2014 we love [Candy Apple](http://www.allure.com/beauty-products/makeup/lipstick/2012/revlon-colorburst-lip-butter-candy-apple), a juicy, cherry red; [Tutti Frutti](http://www.allure.com/beauty-products/makeup/lipstick/2012/revlon-colorburst-lip-butter-tutti-frutti) a vibrant orange; and [Sweet Tart](http://www.allure.com/beauty-products/makeup/lipstick/2012/revlon-colorburst-lip-butter-sweet-tart) a pink that's bright enough to look fun but not too trendy. $7.49\\\\.\\n\\n\\n\\n__RELATED LINKS:__\\n\\n\\n\\n\\n\\n\\n\\n  [Daily Beauty Reporter: The Un-Boring Way to Wear Taupe Eye Shadow](http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2011/10/the-unboring-way-to-wear-taupe-eye-shadow.html)\\n\\n\\n\\n\\n\\n\\n\\n  [Daily Beauty Reporter: January's 10 Most Charming New Nail Polishes](http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2012/01/januarys-most-charming-new.html)\\n\\n\\n\\n\\n\\n\\n\\n  [Daily Beauty Reporter: Makeup Ideas: 3 Reasons to Try Bold](http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2011/12/3-reasons-to-try-bold-lips.html)"^^<http://www.w3.org/2001/XMLSchema#string>
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