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"&amp;lt;strong&amp;gt;Once only available through the Apple TV, HD movies can now be purchased or rented directly through iTunes on Macs and PCs.&amp;lt;/strong&amp;gt;\r\n\r\n&amp;lt;vc&amp;gt;The company now says that customers of the US iTunes Store can buy new-release movies in 720p directly from iTunes for $19.99 and rent them for $4.99 within 30 days of their being made available for sale.  Many older titles are also available for rent in the HD format for $3.99.\r\n\r\nAs with TV shows, each HD copy also comes with a standard-definition version of the movie that can be transferred to an iPhone or iPod, neither of which yet supports HD.  The initial lineup of HD rentals includes pre-orders for the Bond movie &amp;lt;em&amp;gt;Quantum of Solace&amp;lt;/em&amp;gt; as well as &amp;lt;em&amp;gt;Twilight&amp;lt;/em&amp;gt; and is focusing on new releases.\r\n\r\nAn &amp;lt;a href=\"http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCustomPage?name=pageHDMovies\"&amp;gt;HD Movies page&amp;lt;/a&amp;gt; is currently highlighting those titles that are already available at the increased resolution.  Using the feature requires iTunes 8.1 or higher and a Mac or Windows PC capable of smoothly playing HD movies.\r\n\r\nThe shift signals a reduced dependence on the Apple TV as a driver for Apple's HD efforts.  When given its well-known Take 2 firmware upgrade in early 2008, the device was at the time the only location for any non-podcast HD content from Apple until TV shows were made available in September."^^<http://www.w3.org/2001/XMLSchema#string>
<http://appleinsider.com/articles/09/03/19/apple_now_offering_hd_movie_purchases_rentals_through_itunes>