<http://schema.org/url>
<http://mashable.com/media/ZgkyMDE0LzA0LzA3L2VlLzRfN18xNF9hbmRyLmNiNzg1LmpwZwpwCXRodW1iCTEyMDB4NjI3Iw/99eb2cbd/1f9/4_7_14_andrew_whartonfire.jpg>
<http://mashable.com/2014/04/07/new-york-philadelphia-smoke/>