<http://schema.org/headline>
"Sports editor &amp;#8216;wasn&amp;#8217;t that happy&amp;#8217; about WP selling game tickets"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.poynter.org/2011/sports-editor-wasnt-that-happy-about-wp-selling-game-tickets/129962/>