<http://schema.org/name>
"Air Filters"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.discountfilterstore.com/whole-house-air-filters.html?brand=Electro-Air&life_months=6&media_primary_filter=Carbon-Impregnated+Fabric&size_advertised=16+x+21+x+5>