<http://schema.org/name>
"\u707C\u71B1\u306E\u5192\u967A \uFF08\u30CF\u30FC\u30EC\u30AF\u30A4\u30F3\u30FB\u30D6\u30EC\u30A4\u30BA\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02486741.html>