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" Urban Dictionary defines blogger as, &amp;quot;a term used to describe anyone with enough time or narcissism to document every tedious bit of minutia filling their uneventful lives.&amp;quot; Let that be the start of our conversation,\u00A0the misconceptions of being a blogger and how the industry has and continues to change. Like most of the other successful bloggers today, WeWoreWhat began purely as a\u00A0hobby. What started as a street style blog, quickly turned into a personal style journal with the sole purpose\u00A0being\u00A0to provide a daily source of outfit inspiration (for what should be the easiest part of your day, getting dressed in the morning). Over the past 4 years, the undefined industry of blogging has established\u00A0its place in fashion\u00A0not only\u00A0as a\u00A0key form of advertising for brands, but a way to collaborate with\u00A0creatives to share a fresh approach.\u00A0Social media and brand collaborations has created a 2-way dialogue in which now consumers can actively partake in the conversation. \u00A0\u00A0 A few months ago,\u00A0Harpers BAZAAR\u00A0released an\u00A0article\u2014How Bloggers Make Money on Instagram (Danielle Bernstein Reveals All)\u2014that I was interviewed for creating a lot of noise for bloggers by revealing how we make money,\u00A0mainly through social media. \u00A0While more was revealed than\u00A0I\u00A0intended, this article brought truth and validity to what to some people (ie: Urban Dictionary) say is a narcissist&amp;#039;s job.\u00A0 How do bloggers make money on Instagram? This is a question I am frequently asked, and am always\u00A0brutally\u00A0honest when answering. Sponsored content is one of the reasons the blogging industry exists.\u00A0My followers and my community are the reason why I have a job. I currently\u00A0reach over 1.4 million people (most of which are a very targeted demographic of consumers)\u2014making it\u00A0very\u00A0valuable for brands to collaborate with my platform. But the catch is\u2026 my business is me. I have to\u00A0be\u00A0extremely selective with the brands I choose to partner with\u00A0and\u00A0always stay true to my aesthetic by\u00A0never promoting a product that I don&amp;#039;t believe in.\u00A0Creating trust from my followers is\u00A0the key to success in this business,\u00A0and learning when to say no has been one of the most pivotal parts of growing my blog. I am truly grateful for companies who trust my vision when it comes to creating custom content.\u00A0My followers are fashion enthusiasts and avid shoppers who utilize my platform as a place to find things they want to buy; thus driving sales for brands I work with, which is why sponsored content works. Fees for partnerships\u00A0with different brands\u00A0vary based on the quantity and terms of the agreement.\u00A0Based off this knowledge, assuming\u00A0I make 15k per Instagram is simply false. I am fortunate enough to have been able to turn my hobby into a real business, with the help of my agency NEXT and an awesome team at my side.\u00A0 In the ever changing social media landscape, a plethora of new opportunities have presented themselves with Instagram and Snapchat being more influential than ever before.\u00A0Let&amp;#039;s talk about Snapchat, because as of now, that&amp;#039;s where my focus is. The booming platform offers a different proposition in a highly desirable way. The disappearance of images and 24 hour timeline creates a new kind of engagement and authenticity that is very intriguing for my fans. The creation of Discover, now allows (though very strictly) brands to advertise on Snapchat. Although you can&amp;#039;t see a certain number of followers, the viewership per snap and amount of screenshots puts the proof in the pudding. For example, a Snapchat where I call out the name/brand of my lipstick gets thousands of screen shots. A song on a feature I call #traffictracks will get the same. I have already begun collaborating with brands such as Coach on a sponsored Snapchat takeover, and am working with my friends who started a Snapchat production team (A Cereal Production) to improve my content. These agreements can also include a sponsored Instagram and summary blog post\u00A0 to direct traffic to mine or a brands Snapchat feed.\u00A0\u00A0 This is only the beginning, WeWoreWhat has become a platform for me to work on other projects that am very passionate about. The recent launch of a new website featuring #HomeWoreWhat and #HeWoreWhat has allowed me to expand to interior design and men&amp;#039;s fashion seamlessly. I feel lucky to have amassed such a large and loyal following that I can share, grow and create with. The simple act of inspiring others and promoting confidence through fashion makes my job that much more rewarding. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.harpersbazaar.com/culture/features/a13666/biggest-misconceptions-about-fashion-blogging/>