<http://schema.org/description>
"Ever wanted to call a random Swedish person and ask them how their day is going? Or if they find IKEA flatpacks as frustrating as you do?  Yes? Well now you can.  Sweden has become the first country i..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com.au/2016/04/08/the-people-of-sweden-are-waiting-for-your-call/>