<http://schema.org/name>
"\u0643\u064A\u0641\u064A\u0647 \u062D\u0633\u0627\u0628 \u0645\u062F\u0647 \u0627\u0644\u062D\u0645\u0644 \u0639\u0646\u062F \u0627\u0644\u0645\u0631\u0627\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://hatem.roomforum.com/t13618-topic>