<http://schema.org/name>
"\u0412\u0435\u0441\u0435\u043B\u044B\u0435 \u0441\u043D\u0435\u0433\u043E\u0432\u0438\u0447\u043A\u0438"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sanata.biz/t34631-topic>