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"Aestheticodes by Steve Benford, a professor in the Mixed Reality Lab at the University of Nottingham, England, is a solution to the poor performance of QR codes. They are in essence beautified barcodes that capture people&amp;#039;s attention on an aesthetic level as well as a practical one. Fast Co. Labs points out that &amp;quot;consumers will only use technologies that are people friendly.&amp;quot;  Yet Aestheticodes by Steve Benford introduce a new experience based that builds on such existing technology as barcodes and QR codes. He has dubbed the experience as &amp;quot;visual code recognition technology.&amp;quot; His goal is to decorate the world with these interesting, interactive surfaces. He hopes to achieve this goal by using a technique invented by Enrico Costanza, which involves the topology of an image as a way of encoding information."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/aestheticodes-by-steve-benford>