<http://schema.org/datePublished>
"2013-07-30T00:01:00-04:00"^^<http://schema.org/Date>
<http://www.aol.com/article/2013/07/30/giveaway-enter-to-win-a-deluxe-jurlique-swag-bag-full-of-beauty/20680207/?swp=1>