<http://schema.org/name>
"\u0414\u043D\u0435\u0432\u043D\u0438\u0447\u043A\u0438 \u043F\u043B\u0430\u043D\u0438\u0440\u0443\u044E\u0449\u0438\u0445"^^<http://www.w3.org/2001/XMLSchema#string>
<http://svadbam.big-forum.net/t3456-topic>