<http://schema.org/alternativeHeadline>
"WHEN: Today, October 15th, 10am to 7pm WHERE: 139 Fifth Ave, Second Floor, New York THE DEAL: Up to 60% off button-downs, little blazers, and super-soft sweaters..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/sample-sale-alert-theory>