<http://schema.org/url>
<http://mashable.com/media/ZgkyMDEzLzEyLzA1L2YzL3JhaXNpbmNvb2tpLjdlNDVlLmpwZwpwCXRodW1iCTEyMDB4NjI3Iw/68ec98a0/f68/raisin-cookies.jpg>
<http://mashable.com/2013/12/04/cookie-gifs/>