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"Created by artist and designer IABO, the &amp;#039;I like Naples&amp;#039; installation is aimed to entice more followers to the Italian city. The installation features an over-sized Facebook &amp;#039;Like&amp;#039; button, which has been placed above the City Hall.  The I like Naples campaign sign lights up during the night. This new campaign is not the first viral tourist campaign centered around Facebook, as a small European municipality once posted comments from Facebook all over the town. This campaign is most likely an attempt to reinvent Naples tourism to attract a younger following through Facebook. If successful, this campaign will no doubt be the first of many viral tourism publicity stunts to come in the future."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/i-like-naples>