<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/us/en/mens-snowboard-boots?prefn1=filterColor&prefn2=variationSize&prefv3=true&prefv1=Black&prefv2=11.5&prefn3=instock&collectionID=mens-boots>