<http://schema.org/name>
"\u0416\u0430\u0440\u043E\u0432\u0430 \u041A\u0440\u0438\u0441\u0442\u0438\u043D\u0430 \u0421\u0435\u0440\u0433\u0435\u0435\u0432\u043D\u0430"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/it/Internet/43273/129892>