<http://schema.org/mentions>
"Burton, Burton Hero Snowboard, Burton snowboard, Directional Twin Snowboard, Hero Snowboard, Reverse Camber Snowboard, snowboard, V Rocker Camber"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.snowboarder.com/gear/burton-hero-snowboard-2011/>