<http://schema.org/description>
"\u0411\u0435\u0437 \u043F\u0440\u0438\u043C\u0435\u043D\u0435\u043D\u0438\u044F \u043D\u0430\u0440\u043A\u043E\u0434\u0438\u0441\u043F\u0430\u043D\u0441\u0435\u0440\u043E\u0432."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/other/27702/94592>