<http://schema.org/name>
"\u0623\u0645 \u0623\u064A\u0645\u0646 \u0628\u0631\u0643\u0629 \u062D\u0627\u0636\u0646\u0629 \u0627\u0644\u0631\u0633\u0648\u0644"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t10596-topic>