<http://schema.org/description>
"\u041A\u0430\u043A \u0441\u0434\u0435\u043B\u0430\u0442\u044C \u0433\u0435\u0440\u0431 \u0440\u044B\u0446\u0430\u0440\u0435\u0439"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/art/4631/12530>