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"&lt;img alt=\"0503_michael_jackson_pepsi\" src=\"http://ll-media.tmz.com/2012/05/03/0503-michael-jackson-pepsi-1.jpg\" /&gt;&lt;br /&gt;&lt;strong&gt;Michael Jackson&lt;/strong&gt;'s Estate has just made a huge deal with Pepsi -- the company whose 1984 commercial arguably ruined his life, and some say it's a deal with the devil.&lt;strong&gt;&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;You'll recall, MJ's hair famously caught fire during a pyrotechnic mishap while filming the commercial -- causing severe burns on his scalp that led MJ to become a hardcore prescription drug addict ... and that addiction eventually led him to Dr. Conrad Murray.&lt;br /&gt;&lt;br /&gt; {{tmz_video_0}} &lt;br /&gt;&lt;br /&gt; The MJ Estate feels Pepsi is the right company to join forces with for a couple of reasons.&amp;#160; First, Michael himself worked with Pepsi twice after the incident, &lt;a href=\"http://www.youtube.com/watch?v=GNay9gauGNg\"&gt;&lt;strong&gt;once in 1988&lt;/strong&gt;&lt;/a&gt; and &lt;a href=\"http://www.youtube.com/watch?v=6i_AvJXqCxQ&amp;amp;feature=results_video&amp;amp;playnext=1&amp;amp;list=PL8536D656F1F1B56E\"&gt;&lt;strong&gt;again in 1991&lt;/strong&gt;&lt;/a&gt;, so the singer obviously didn't hold a grudge. And a spokesperson for the estate tells us, \"We're here to market the re-release of the 'Bad' album and Pepsi is the most effective place to do it.\"&lt;br /&gt;&lt;br /&gt;But lots of people blame the Pepsi shoot for putting MJ on a drug-fueled path of self-destruction -- including one of the singer's former managers Frank Cascio, who said MJ was introduced to Demerol (a heroin-like opioid) following the accident ... to help deal with the pain.&lt;br /&gt;&lt;br /&gt;The Jackson/Pepsi promotion will vary country-to-country -- but will include a TV commercial, special edition cans with Jackson's image, and chances to win downloadable remixes of Jackson's songs.&lt;br /&gt;&lt;br /&gt;&lt;div style=\"float: left;\"&gt;&lt;!-- relatedpoll --&gt;&lt;/div&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tmz.com/2012/05/03/michael-jackson-estate-pepsi-deal/3/>