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" UPDATED Michael Kors has launched its new smartwatch today and we officially want one. Perfectly blending both being beautiful and practical, you can see\u00A0why Apple must be worried by watching the video below featuring the lovely Zendaya and Martha Hunt.        PREVIOUS (March 2016)\u00A0Watch out Apple, there&amp;#039;s a new Smart Watch in town - and this one looks more like a piece of jewellery than a piece of tech. Michael Kors announced today that it plans to enter the wearable technologies market and is kicking off with the launch of the Michael Kors Access display watch. And unlike the Apple Smart watch which is designed quite clearly to look like a piece of kit, you could mistake Michael Kors&amp;#039; offering as just another one of their fab watch designs, without realising the functionalities beneath the surface.  The watches will be powered by Android Wear with features including social media updates and text and email alerts, app notifications, built-in fitness tracking and smart help from Google. &amp;quot;I&amp;#039;m in the business of making people&amp;#039;s lives easier through fashion,&amp;quot; says Michael Kors. &amp;quot;I thought, &amp;#039;Why can&amp;#039;t tech accessories be chic and glamorous?&amp;#039; You wear them every day.\u00A0 &amp;quot;After all, technology is impacting life more and more. It should reflect your personal taste as much as anything else, but it should also give you access to all the experiences that you want.&amp;quot;        Just last week we reported on a new outerwear brand creating battery-powered heated coats and it seems\u00A0Michael Kors is the latest brand to embrace the fusion of fashion and technology.\u00A0 We&amp;#039;re sure it won&amp;#039;t be long before other designers follow suit. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cosmopolitan.co.uk/fashion/style/news/a42082/michael-kors-launching-smart-watch-access/>