<http://schema.org/description>
"&lt;strong&gt;High adrenalin bike spills set to thrill all&lt;/strong&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.doncasterfreepress.co.uk/whats-on/five-fab-things-to-do-this-week-1-5279127>