<http://schema.org/about>
"The chicken chain is working with THRIVE to purchase coffee from farmers who can by-pass the middleman and get paid up to 10x more for their beans."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/beverages/blogs/that-coffee-chick-fil-a-is-giving-away-all-february-small-farmers-in-central>