<http://schema.org/headline>
"Find New York Times Bestsellers at NYPL &amp;acirc;\uFFFD\uFFFD January 1, 2012"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.nypl.org/blog/2012/01/06/find-nytimes-bestsellers-nypl-january-1-2012>