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"Apple scored its biggest gains in government, big business and the European home market\n\n  \nClick to enlarge. Source: Needham, IDC\nGiven the Mac&amp;#8217;s tiny share of the worldwide PC market &amp;#8212; roughly 3.5% as of June &amp;#8212; Apple \n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tAAPL\n\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t has a lot of room to grow. And grow it did in the second quarter, as a note to clients issued Monday by Needham&amp;#8217;s Charlie Wolf makes clear.\nUsing IDC&amp;#8217;s numbers for calendar Q2, Wolf takes a close look at Mac shipments in various market segments, from the home to the largest enterprises. Among his findings:\n\nAt 35%, Mac shipment growth in June easily exceeded the market\u2019s growth rate of 20.9%.\nMac shipments grew 31.4% in the home market, topping the market\u2019s growth rate of 25.2%.\nAt 49.8%, the Mac\u2019s growth in business was three times higher than the market&amp;#8217;s 15.7%.\nMac shipments in government grew 200%, sixteen times faster than the market&amp;#8217;s 12.1%.\n\nBreaking down the business portion of that data, Wolf found that Apple&amp;#8217;s fastest growth was in the largest enterprises, as the chart below demonstrates.\n\n\n  \nSource: Needham, IDC\nFinally, Wolf singles out the &amp;#8220;intriguing phenomenon&amp;#8221; of the Mac&amp;#8217;s continued surge in the European home market, where Apple&amp;#8217;s unit share more than doubled since the first quarter of 2006 (from 3.4% to 7%) and its dollar share more than tripled (from 4.6% to 15.4%). See chart below.\n\n  \nSource: Needham, IDC\n&amp;#8220;The key driver,&amp;#8221; of Mac sales in the European market, Wolf writes, &amp;#8220;appears to be the iPhone. The iPhone holds a higher share in the European smartphone market than it does in the U.S. because it is distributed through multiple carriers in most countries in this region. In addition, the halo effect emanating from the iPhone is undoubtedly stronger than the iPod halo effect.&amp;#8221;\n[Follow Philip Elmer-DeWitt on Twitter @philiped]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://fortune.com/2010/08/23/mac-enterprise-sales-surged-in-june/>