<http://schema.org/name>
"\u0418\u043D\u0442\u0435\u0440\u043D\u0435\u0442 \u0438 digital"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.vedomosti.ru/technology/articles/2016/02/25/631432-smi-poteryayut>