<http://schema.org/headline>
"Supervalu&amp;#8217;s New CEO: &amp;#8216;We Will Prove the Naysayers Wrong&amp;#8217;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blogs.wsj.com/deals/2012/07/30/supervalus-new-ceo-we-will-prove-the-naysayers-wrong/>