<http://schema.org/image_url>
"http://media.masslive.com/sports_impact/photo/fal-21-13899433jpg-77f808389a3cba5e.jpg"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.masslive.com/sports/index.ssf/2014/04/playoffs_always_a_fun_time_of.html>