<http://schema.org/alternativeHeadline>
"Chicken restaurant is working with THRIVE to purchase coffee from farmers who can bypass the middleman and get paid up to 10 times more for their beans."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/beverages/blogs/that-coffee-chick-fil-a-is-giving-away-all-february-small-farmers-in-central>