<http://schema.org/description>
"&lt;p&gt;Geek Movie and Entertainment News&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://geektyrant.com/news/2011/8/8/get-a-batman-year-one-skin-for-pre-ordering-batman-arkham-ci.html>