<http://schema.org/datePublished>
"2013-12-02T16:08:12-05:00"^^<http://schema.org/Date>
<http://www.upi.com/Business_News/2013/12/02/Black-Friday-sales-fall-132-but-ThursdayFriday-sales-up-23/UPI-19571386018492/?spt=rln&or=1>