<http://schema.org/name>
"\u0645\u0642\u062F\u0645\u0629 \u0628\u0631\u0646\u0627\u0645\u062C \u0627\u0630\u0627\u0639\u0649"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ahla.go-forum.net/t75-topic>