<http://schema.org/url>
<http://mashable.com/media/ZgkyMDE2LzAyLzI5L2EzL29zY2Fyc2luc3RhLjI5OTNlLmpwZwpwCXRodW1iCTEyMDB4NjI3Iw/f4dc57e5/78c/oscarsinstagram.jpg>
<http://mashable.com/2016/02/29/instagram-oscar-data/>