<http://schema.org/headline>
"Black Friday sales fall 13.2% but Thursday/Friday sales up 2.3%"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.upi.com/Business_News/2013/12/02/Black-Friday-sales-fall-132-but-ThursdayFriday-sales-up-23/UPI-19571386018492/?spt=rln&or=1>