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"The Nike &amp;#039;Game On, World&amp;#039; campaign aims to demonstrate how using Nike&amp;#039;s high-tech fitness tracking systems can help push athletes to work harder and achieve their goals. Likening athletics and sports to video games, the campaign features a promo spot that has athletes running and jumping across buildings the way a video game character like Super Mario would.  According to Nike&amp;#039;s YouTube channel, &amp;quot;Sport is the ultimate game, and athletes are the ultimate players... The more you play, the better you get.&amp;quot; This notion presents itself in the Nike &amp;#039;Game On, World&amp;#039; campaign through its emphasis on integrating technology with its high-performance sports shoes. For instance, athletes can track their workouts while wearing the Nike+ Pressure Sensor and shoes such as the Nike Lunar TR 1+.  Gamification is becoming prevalent in marketing and advertising, and now Nike demonstrates how everyday activities -- such as your exercise routine -- can be gamified."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.trendhunter.com/trends/nike-game-on-world>