<http://schema.org/description>
"More than 11 percent of smokers who used a text- messaging program to help them quit did so and remained smoke free at the end of a six- month study as compared to just 5 percent of controls, according to a new report by researchers at Milken Institute School of Public Health at the George Washington University (Milken Institute SPH.)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://medicalxpress.com/news/2014-06-text-messaging-smokers-urge.html>