<http://schema.org/description>
"\u0420\u0435\u0439\u0442\u0438\u043D\u0433 \u0440\u0435\u0441\u0442\u043E\u0440\u0430\u043D\u043E\u0432 \u041C\u043E\u0441\u0441\u043A\u0432\u044B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.moscow-faq.ru/questions/relax/4498/17131>