<http://schema.org/image>
<http://static1.squarespace.com/static/53610c20e4b0ec04b0fdfc9b/t/56e979b4ab48de1669846d96/1476971294783/>
<http://www.jencarrington.com/blog/2015/7/7/dont-just-throw-every-strategy-at-the-wall-in-the-hope-that-something-will-stick>