<http://schema.org/name>
"\u041F\u0443\u0442\u0438\u043D, \u0420\u0443\u0441\u0438\u0458\u0430 \u043F\u0440\u0435\u0434 \u0438 \u0441\u043E \u043D\u0435\u0433\u043E"^^<http://www.w3.org/2001/XMLSchema#string>
<http://veternica.macedonianforum.net/t47p50-topic>