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"To celebrate McGuigan&amp;#039;s 20th, a special edition anniversary wine bottle was created by Stranger &amp;amp; Stranger. Taking inspiration from a cake that&amp;#039;s been frosted with white icing, the wine label was embossed to mimic the texture and decorative elements you&amp;#039;d find on a cake.  The label on the McGuigan wine bottle doesn&amp;#039;t use a drop of ink, and relies entirely on its raised textures to communicate the brand name and wine type. On the side of McGuigan&amp;#039;s 20th Anniversary Edition bottles, there&amp;#039;s a spot for some ink, although this is where each special edition can be signed by hand. The Shiraz, packaging is simple, featuring a dark bottle, which really makes the cake-like frosting label stand out on its own."^^<http://www.w3.org/2001/XMLSchema#string>
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