<http://schema.org/name>
"\u300C\u30B7\u30E3\u30AD\u30C3\u3068\u7092\u3081\u308B\u300D\u3092\u82F1\u8A9E\u3067\u8A00\u3046\u3068"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02213638.html>