<http://schema.org/keywords>
"Ben Golliver Brandon Jennings chris smith detroit pistons j.r. smith new york knicks"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/point-forward/2013/11/15/j-r-smith-twitter-fine-brandon-jennings-beef-nba-knicks-pistons>