<http://schema.org/name>
"\u0627\u0644\u0645\u062D\u0645\u064A\u0627\u062A \u0627\u0644\u0637\u0628\u064A\u0639\u064A\u0629 \u0628\u0639\u0645\u0627\u0646"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t32547-topic>