<http://schema.org/name>
"\u0627\u0644\u0634\u064A\u0634 \u0637\u0627\u0648\u0648\u0642 \u0645\u0639 \u0627\u0644\u0623\u0631\u0632 \u0627\u0644\u0623\u0628\u064A\u0636"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t8524-topic>