<http://schema.org/headline>
"Great Deal: Up to 8,000 Bonus Aeroplan Miles With Starwood Stays This Fall"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thepointsguy.com/2012/09/great-deal-up-to-8000-bonus-aeroplan-miles-with-starwood-stays-this-fall/>