<http://schema.org/description>
"Location-based apps that recommend nearby people to connect with were widely tipped to take off at SXSW this year. While that didn't quite happen, the hype around startups like Highlight ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/04/18/location-based-social-discovery-app-banjo-hits-1-million-users-in-9-months/?_escaped_fragment_=y0BPO>