<http://schema.org/alternativeHeadline>
"Need a Halloween Costume Idea? MAC Has 10 For You: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2008/10/need-a-halloween-costume-idea>