<http://schema.org/description>
"In 2002 the UK&amp;#39;s Co-op replaced its entire own-brand chocolate range with Fairtrade products. Following the success of this operation, the company now plans to follow suit with its own-brand coffee and become the UK&amp;#39;s leading ethical retailer. As consumer awareness of ethical consumer goods increases, more retailers will find that they have to tow the line."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/co-op-making-a-fair-trade-in-coffee_id70180.aspx>