<http://schema.org/description>
"Right, Facebook is buying Instagram. But let's not get ourselves too twisted over the dollar tag. I suspect that there was a bidding war of a sort with Google over the app. The app\u00A0itself, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/04/09/1-billion-photo-filters-and-what-the-hell-facebook-is-doing/>