<http://schema.org/alternativeHeadline>
"Every year we spend more and more on Cyber Monday. Imagine the difference we could make if just a fraction of that money was spent on responsible, meaningful holiday gifts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/responsible-living/stories/turning-cyber-monday-into-green-gift-monday>