<http://schema.org/articleBody>
"Netflix's stock price appears to be heading for another down day after the company predicted it would post losses for 2012.\nThe admission, revealed in an S-3 form the company filed on Monday, states that \"as a result of the relatively flat consolidated revenues and previously announced increased investment in our International segment, we expect to incur consolidated net losses for the year ending December 31, 2012.\" Netflix had previously projected that it would lose money only for the first few quarters of 2012. Previous estimates by analysts were for a profit of $1.11 per share for 2012.\nThe company noted in the filing that \"consistent with our Q4 guidance, our domestic streaming and DVD gross cancellations continued to steadily decline in October and the first half of November.\" However, \"gross additions of new streaming subscribers remained strong.\" The filing went on to predict that the company expects domestic streaming net additions to be flat for November, but then pick up in December. The fallout of subscribers canceling their DVD-by-mail subscriptions \u2014 a result of Netflix's decision to raise prices over the summer \u2014 will continue through the next year, the company projects.\nNetflix made the filing on Monday related to a $200 million stock offering via T. Rowe Price Associates at $70 a share. Netflix raised another $200 million through the private placement of convertible notes to funds affiliated with Technology Crossover Ventures, according to a statement from Netflix. \nInvestors once again punished Netflix in early morning trading. Shortly after the opening bell sounded, Netflix's stock price fell more than 6% to less than $70 a share. \nFor an expanded look at Netflix's fall from grace this year, check out the charts below:\nImage courtesy of Flickr, Ross Catrow \n\n\nChronicling Netflix's Collapse\n\n\n\n\n\n\n\n1. Netflix Stock Hits All-Time High\n\n\nJuly 13, 2011\nNetflix stock more than doubled over the previous year, then increased by 15% in May to reach its last all-time high in July of $300.\n\n\n\n\n\n\n\n\n\n\n\n2.. Netflix Price Hike Takes Effect Today\n\n\nSept. 1, 2011\nNetflix cancelled its $9.99 combined streaming and DVD plan and separated the services into two separate $7.99 plans.\nPhoto courtesy of Flickr, matthew393\n\n\n\n\n\n\n\n\n\n\n\n3. Netflix Has Lost Half Its Value in Two Months\n\n\nSept. 19, 2011\nThe stock dropped 50% from its July 13 all-time high.\nNetflix Price Stock Chart by YCharts\n\n\n\n\n\n\n\n\n\n\n\n4. Netflix Apologizes to Customers &amp; Rebrands Its DVD Service\n\n\nSept. 19, 2011\nNetflix CEO Reed Hastings introduced Qwikster, the company that would take over its DVD service.\n\n\n\n\n\n\n\n\n\n\n\n5. Netflix Abandons Qwikster DVD Plan\n\n\nOct. 10, 2011\nRecognizing that Qwikster would end up \"making things more difficult\" for its customers, Reed Hasting announced that Netflix will forego DVD rebranding.\n\n\n\n\n\n\n\n\n\n\n\n6. Netflix Loses 800,000 Customers in Quarter\n\n\nOct. 24, 2011\nBy Monday Oct. 24, over 805,000 Netflix customers had cancelled their subscriptions due to the company price hike.\nImage courtesy of Flickr, Ross Catrow\n\n\n\n\n\n\n\n\n\n\n\n7. Netflix Stock Plummets 27% Following Earnings Report\n\n\nOct. 24, 2011\nDown to $85 share price from $300 this summer, Netflix's stock fell 27% following the announcement that it had lost 800,000 customers.\nNetflix Stock Chart by YCharts\n\n\n\n\n\n\n\n\n\n\n\n8. Netflix Stock Falls 37% as Subscribers Depart\n\n\nOct. 25, 2011\nBy premarket trading Tuesday morning, Netflix stock had fallen another 10% since the evening before.\n\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/11/22/netflix-2012-loss/>