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"You may not be following the care instructions to the letter. To put some body back into the collar, you might try sizing. You know how a new shirt has a nice crisp feel? That's because the fabric has been treated with sizing, which gives body without the stiffness of starch. You can pick it up at the supermarket. Just follow the instructions. As for the correct way of buttoning a short-sleeve shirt, you can hardly go wrong. Even if you leave all three buttons open\u2014if, say, it's one hundred degrees on the course or the court\u2014you're not exactly showing a lot of chest. Buttoning the top button might look a little buttoned-up, but I do it sometimes, especially if the shirt is made of Sea Island cotton or some other very soft fabric."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/collar-care-polo>