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"Berlin, Germany-based Trademob is announcing a fresh round of financing tomorrow, with investors injecting $15 million into the company in a Series B funding round.\r\n\r\nFounded by CEO Ravi Kamran in August 2010, Trademob offers a platform for mobile app marketing.\r\n\r\nThe company says it leverages sophisticated tracking and data-driven optimization technologies to help publishers promote their apps more efficiently across over 100 ad networks, including Smaato, Admob and InMobi.\r\n\r\nThe solution has attracted big-name clients such as eBay (Classifieds), Universal Music, Wooga and ICQ, which are being serviced by some 80 Trademob employees worldwide.\r\n\r\nAccording to its numbers page, Trademob serves 255 billion ad impressions on a monthly basis.\r\n\r\nAnd this is in turn attracting investor interest. The aforementioned Series B financing round was led by growth equity investor Kennet Partners (with a $12.5 million contribution) with participation from Tengelmann Ventures and High-Tech Gr\u00FCnderfonds.\r\n\r\nTrademob says the fresh capital will be used primarily to fuel international growth (the startup recently announced its expansion to New York) and to boost its proprietary technology platform.\r\n\r\nTwo Kennet directors, namely Michael Elias and Hillel Zidel, will join Trademob\u2019s board of directors as part of the investment deal.\r\n\r\nImage credit: Thinkstock"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/11/06/berlin-based-mobile-app-marketing-startup-trademob-lands-15m-from-kennet-partners-and-others/>