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"Director Aditya Chopra has reportedly said that he wants Ek Tha Tiger to surpass Aamir Khan&amp;#039;s 3 Idiots at the box office.  According to  Mid-Day, Chopra is studying trends to develop marketing and promotional strategies to ensure the film&amp;#039;s success. &amp;quot;Chopra scion is sparing no effort or cost to ensure that when the Kabir Khan-directed film Ek Tha Tiger, also featuring Katrina Kaif, opens on Eid, it rakes in the highest collections ever,&amp;quot; said a source. &amp;quot;The idea is to not only surpass Bodyguard&amp;#039;s first day collections of Rs 20 crore, but also the opening day numbers of Rs 26 crore registered by Agneepath, if possible. &amp;quot;This is also why the makers will be releasing the film with a record number of prints in India and the overseas circuit.&amp;quot; The source further explained, &amp;quot;Keeping in mind the promotional activities Salman did for his previous films, Aditya is planning the marketing of their film to ensure maximum engagement with the audience. &amp;quot;So, apart from just visiting malls in different cities, Aditya is insisting on an activity for Salman to establish a connection with the audience that will guarantee high sale of tickets.  &amp;quot;And apart from India, he&amp;#039;s also planning a series of visits to overseas territories like US, UK, UAE and Australia, so that the film registers record collections abroad too.&amp;quot; &amp;quot;There&amp;#039;s also a plan for some merchandise associated with the film, like T-shirts for example. Things will be finalised by May-end, so they can start the promotional campaign early June,&amp;quot; explained the source. Kaif has previously  described her stunts in the film as electrifying.  Director Kabir Khan said that  Salman Khan and Katrina Kaif look &amp;quot;magical&amp;quot; together in the film.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/bollywood/news/a378001/aditya-chopra-wants-ek-tha-tiger-to-surpass-3-idiots-at-box-office/>