<http://schema.org/description>
"Remember  Gowalla? \u00A0The innovative, early geosocial service with the gorgeous UI  and fabulous icons? \u00A0In recent months it seems that they\u2019ve been losing  ground to Foursquare, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2010/12/02/gowalla-keeps-innovating-invents-private-geo-messaging/>