<http://schema.org/about>
"So you make eco-conscious, informed decisions about what you buy: maybe you, say, shop at thrift stores to limit consumption, maybe you get your tires retreaded instead of opting for new ones, and maybe you buy organic produce at Whole"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/buying-green-could-be-ruining-your-credit.html>