<http://schema.org/name>
"The \u2018immersive\u2019 elements of browsing in Windows 8 are downright ugly"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2011/04/25/the-immersive-elements-of-browsing-in-windows-8-are-downright-ugly/im2/>