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"This year&amp;#039;s X Factor finalists will star in a Christmas advertising campaign for Marks &amp;amp; Spencer, it has been reported. The 16 contestants, whose identities will be revealed during tonight&amp;#039;s show, will record a 60-second advert featuring their version of &amp;#039;When You Wish Upon A Star&amp;#039; as the soundtrack. The deal, negotiated by Fremantle and Simon Cowell&amp;#039;s Syco earlier this year, is said to be worth several million pounds to The X Factor and follows the retailer&amp;#039;s announcement last month that it will be the show&amp;#039;s official fashion partner. &amp;quot;The finalists have never had a commercial partnership outside of the show before and it&amp;#039;s certainly the first time M&amp;amp;S have done anything like this,&amp;quot; a source told the The Mail On Sunday. &amp;quot;We always have a big standalone Christmas campaign that becomes a talking point for our customers.  &amp;quot;But this year rather than using celebrities, the campaign will feature The X Factor contestants and their God-given talents. They will record an exclusive version of &amp;#039;When You Wish Upon A Star&amp;#039; which will be recorded especially for the advert.&amp;quot; An X Factor source added that the singers will receive a &amp;quot;one-off nominal fee&amp;quot; for the work since it isn&amp;#039;t part of the show. The advert, which will showcase Marks &amp;amp; Spencer&amp;#039;s Christmas clothing collection, is expected to debut later this year during the commercial break of The X Factor. Former judge Dannii Minogue has previously modelled for Marks &amp;amp; Spencer. &amp;gt; X Factor&amp;#039;s Joe Cox interview: &amp;#039;I can&amp;#039;t stand seeing myself on TV&amp;#039; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tv/the-x-factor/news/a343377/x-factor-finalists-to-star-in-ms-ad-campaign/>