<http://schema.org/alternativeHeadline>
"Kickstarter was caught off-guard this summer by a gag crowdfunding project that took off and attracted a mix of delight and mockery: \"Potato Salad\" by Zack Brown, which raised $55,492 to make... potato salad."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/245000/these-are-the-10-most-popular-kickstarter-projects-in-history/>