<http://schema.org/description>
"SoBe Beverages, producer of nutritionally-enhanced refreshment beverages, is targeting  all UK snowboarding and winter sport enthusiasts with Lizard Blizzard, a limited  edition dairy-based drink. LizBliz,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/sobe-targets-uk-snowboarders-with-november-launch-of-lizbliz_id76602.aspx>