<http://schema.org/alternativeHeadline>
"New York-based eyewear company Warby Parker, which contributes\u00A0a pair of glasses to someone\u00A0in need for every pair it sells, announced last week that it had donated\u00A0its millionth pair of eyeglasses."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/227682/to-sell-more-products-and-attract-young-employees-get-and-advertise-a-social-conscience/>