<http://schema.org/description>
"Well this has to be a first for a software company.\r\n\r\nJason Fried, co-founder of Chicago based software firm 37signals, has revealed in a piece on Inc Magazine that the company has ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2011/11/06/37signals-hires-filmmaker-to-document-its-every-move/>