<http://schema.org/description>
"If you\u2019re still managing your social media accounts via a series of open tabs in your browser, you\u2019re not only creating a recipe for disaster, but also missing out on a host of ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/06/29/is-your-social-media-management-up-to-par/>