<http://schema.org/headline>
"N.C. whooping cough outbreaks prompt warning from health officials"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.starnewsonline.com/article/20130822/ARTICLES/130829887/0/NEWS?Title=N-C-whooping-cough-outbreaks-prompt-warning-from-health-officials>