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"Motorcycles may be sexy, but the industry is crowded with fierce competitors like Yamaha, Suzuki, KTM and Honda. How did Kawasaki, a relatively small brand, race to the front of the pack?  Answer: Social media. \nCheck out the latest episode of Behind the Brand with Kawasaki's chief marketer Chris Brull and learn how they do it. Brull talks about how his team uses social media to monitor their brand, their industry and to keep on top of how digital media is affecting the business world at large.  He also talks about how Kawasaki uses social media to revitalize traditional marketing techniques, such as in-person product demos and how they're utilizing mobile to be there for their customers any time of the day.\nMore Recent Episodes of Behind the Brand:\n\nWhy Gary Vaynerchuk Tells it Like it Is [VIDEO]\nHow Toshiba Uses Social Media to Make Products Its Customers Really Want [VIDEO]\nHow an Injured NFL Hopeful Made a Fortune on LinkedIn Instead [VIDEO]\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/02/01/kawasaki-social-media/>