<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2009%2F07%2F29%2FBob-Barker-Showcases-Cruelty-to-Bears-in-Meeting-With-Cherokees.aspx%3FPageIndex%3D2>