<http://schema.org/description>
"BetaBait, a site that connects young startups with eager beta users, has just officially launched to the public. Traditionally, startups have a difficult time getting beta users, and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/14/launching-in-beta-lure-in-users-with-beta-bait/beta-bait-logo/>