<http://schema.org/headline>
"Want to Sell NBA Jerseys to Rec League Schlubs? Add Sleeves"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2014-02-20/want-to-sell-nba-jerseys-to-rec-league-schlubs-add-sleeves>