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"When you buy gold jewelry for $100 or less, are you really getting what you think? Maybe not, according to an investigation by the Good Housekeeping Institute and ABC&amp;#039;s 20/20 show. Gold pieces costing less than $100 were bought at 22 local stores in five states (Maryland, Virginia, New York, Texas and Louisiana) in fall 2004, and the pieces were tested for gold content at the American Assay and Gemological Office. This office also tested gold pieces owned by Good Housekeeping readers. Of the 57 pieces purchased and tested -- one to four per store -- 51% (or 29 pieces) had a karat content less than the stores claimed. In 23% of the stores, all the pieces purchased failed to meet the claimed karat value. Jewelry bought by a Good Housekeeping reader while on a cruise turned out to be gold-plated, not solid gold. Her anklet had only 5% gold, which is the equivalent of 1K, and the man&amp;#039;s bracelet she bought was also gold-plated, containing only 7.4% gold (2K). Keep in mind that anything under 10K cannot be labeled as &amp;quot;gold.&amp;quot; Good Housekeeping&amp;#039;s conclusion: If you buy a 10K or 14K piece of jewelry for less than $100 from a small, local store, you may not be getting the karat you expect. So buy from stores with a quality-assurance program, warranty or money-back guarantee. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a1565/gold-jewelry-fraud-1204/>