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"Go Compare has launched a new self-deprecating advertising campaign. Noting the general public&amp;#039;s overall annoyance at the catchy &amp;#039;Go Compare&amp;#039; jingle sung by Welsh tenor Wynne Evans (as Gio Compario), the company has launched its &amp;#039;Saving the Nation&amp;#039; drive.      In a new television advertisement, Compario tries and fails to win over a family with his song, as they continue to ignore his advice. Elsewhere, a masked assassin sets up and shoots a large rocket launcher, blowing up the tenor. The markswoman is then revealed to be a very happy Sue Barker, before Compario emerges from the rubble. Go Compare has also unveiled a series of new billboards across the country, which also deride the singer. The large adverts show pretend vandalism over Compario&amp;#039;s face, with the word &amp;#039;Compare&amp;#039; scribbled out and replaced with phrases such as &amp;#039;and get some singing lessons&amp;#039; and &amp;#039;jump off a cliff&amp;#039;.  A Go Compare spokesman said: &amp;quot;The graffiti is part of a national poster campaign in relation to our new TV ad. &amp;quot;Gio is very important to us, but we realise there are some people that don&amp;#039;t love him in quite the same way that we do.&amp;quot; Go Compare recently came second to &amp;#039;Just One Cornetto&amp;#039; as the UK&amp;#039;s catchiest jingle. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/fun/news/a391189/sue-barker-shoots-rocket-launcher-at-go-compare-man-in-new-ad-watch/>