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" When you bring a box of hair dye home from the drugstore, you don&amp;#039;t always know if it&amp;#039;s going to look like the picture. It may not turn out to be that perfect shade you&amp;#039;re looking for. But a salon visit can be expensive and time-consuming. So how do you get the hair color you want (and that looks good on you)? New brand Madison Reed aims to solve this problem by basically reinventing the at-home hair dyeing process. We haven&amp;#039;t tested their products in our beauty lab just yet, but they offer a few cool features that impressed me: \u2022 On-call colorists that you can connect with to help you pick the right shade: You can talk to them on the phone, live chat online, and send pictures \u2022 A quiz on their website to help you pick the right color \u2022 An app that gives you a step-by-step guide for dyeing your hair \u2022 An auto-delivery option that sends you a new coloring kit every few weeks, depending on how often you color Madison Reed colors come in 27 shades that are formulated without parabens, ammonia or resorcinol. Once you decide on a color, you can get it delivered right to your doorstep. A box is $29.95 (including shipping), or $24.95 if you choose auto-delivery. Sabina Burdzovic-Wizemann is a chemist in the Good Housekeeping Research Institute Health, Beauty, and Environmental Sciences lab. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/institute/a25332/madison-reed-hair-color/>