<http://schema.org/description>
"With \u00A32.8bn spent on online shopping during Christmas in UK alone it\u2019s not hard to see that in 2010 e-commerce has become equally important to brands as brick and mortar stores. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/01/10/deal-breakers-in-e-commerce/>