<http://schema.org/description>
"Aware that customers are increasingly making the journey to its stores to purchase the latest iDevice or Mac and \u00A0to interact with employees at the Genius Bar, Apple has begun testing ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/07/02/apple-begins-testing-new-genius-bar-layout-to-increase-appointment-capacity/>