<http://schema.org/description>
"Indie designer Scott Amron is currently putting a visual twist on household energy consumption with the launch of his Die Electric product line. As a freelance electrical engineer, conceptual artist, inventor, and the founding principal of Amron Experimental,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://inhabitat.com/die-electric-design-to-encourage-better-energy-use/>