<http://schema.org/interactionType>
"http://schema.org/ShareAction"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/03/06/to-truly-be-a-social-business-here-are-the-six-stages-that-every-company-has-to-go-through/?awesm=tnw.to_i0cXn>