<http://schema.org/target>
"http://www.beau-coup.com/all/s/{search_term}?s"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.beau-coup.com/birthday/personalized-its-all-about-the-birthday-star-game.htm?gdftrk=gdfV2692_a_7c814_a_7c12330_a_7c4720&SSAID=280237>