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"At least one tech founder wasn't all that impressed by what he heard during Apple's annual developers conference on Monday.\nJan Koum, the cofounder and CEO of WhatsApp, took a jab at Apple for unveiling some new features to iMessage that seem similar to those offered on his mobile messaging app.\nSee also: Apple Is Starting to Get Exciting Again\n\nvery flattering to see Apple \"borrow\" numerous WhatsApp features into iMessage in iOS 8 #innovation\n\u2014 jan koum (@jankoum) June 2, 2014\n\n\u00A0\nHe didn't spell out which particular updates he was referring to, but Apple unveiled the option to insert audio, video and location information into conversations, all of which are already features you can find on WhatsApp.\nKoum did not immediately respond to our request for comment.\nApple has been called out in the past for \"borrowing\" software features from big and small companies. It appears that tradition will continue this year.\n\nImage:  AppleDuring the presentation, Apple showed that these message attachments would \"self-destruct\" unless the user chooses otherwise. This was billed as helping users save space on their phones, but it some have already claimed may be a threat to apps like Snapchat, which are built on that feature.\nSnapchat had a more diplomatic response to this than Koum, however.\n\"It's exciting to see other companies begin to embrace deletion by default,\" a rep for Snapchat said in an emailed response to Mashable.\nMessaging services weren't the only ones who noticed some familiar features from Apple on Monday. Apple also unveiled iCloud Drive, a file storage system similar to Dropbox and Box. On top of that, Apple announced better photo storage capabilities, perhaps undercutting Carousel, the photo organization app released by Dropbox earlier this year.\nWhen asked for comment, a rep for Dropbox said the company has \"nothing to share at this time.\" Box's CEO, on the other hand, praised Apple on Twitter for allowing iCloud to synchronize content across platforms.\nThe chief executives of both Dropbox and Box were reportedly in attendance at the event.\n\n\nApple WWDC 2014\n\n\n\n\n\n\n\n\nPeople wait to get in to the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nPeople wait to get in to the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nAttendees wait in line to enter the Moscone Center during the Apple Inc. World Wide Developers Conference in San Francisco, California, U.S. on June 2, 2014. \n\nImage: David Paul Morris/Bloomberg/Getty Images\n\n\n\n\n\n\n\n\n\nAttendees wait in line to enter the Moscone Center during the Apple Inc. World Wide Developers Conference in San Francisco, California, U.S. on June 2, 2014. \n\nImage: Mashable Lance Ulanoff\n\n\n\n\n\n\n\n\n\nThe crowd awaits the beginning of the Apple Worldwide Developers Conference event in San Francisco, June 2, 2014. \n\nImage: Mashable, Lance Ulanoff\n\n\n\n\n\n\n\n\n\nApple CEO Tim Cook arrives to speak during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. Tim Cook kicked off the annual WWDC which is typically a showcase for upcoming updates to Apple hardware and software. The conference runs through June 6.\n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple CEO Tim Cook speaks about iOS 8 at the Apple Worldwide Developers Conference in San Francisco, Monday, June 2, 2014. \n\nImage: Jeff Chiu/Associated Press\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi (L) and Apple CEO Tim Cook speak during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. Tim Cook kicked off the annual WWDC which is typically a showcase for upcoming updates to Apple hardware and software. The conference runs through June 6.  \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple senior vice president of Software Engineering Craig Federighi speaks at an Apple Worldwide Developers Conference event in San Francisco, Monday, June 2, 2014. \n\nImage: Jeff Chiu/Associated Press\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nAn apple representative speaks at the Apple Worldwide Developers Conference event in San Francisco, June 2, 2014. \n\nImage: Mashable, Lance Ulanoff\n\n\n\n\n\n\n\n\n\nApple CEO Tim Cook speaks at an Apple Worldwide Developers Conference event in San Francisco, Monday, June 2, 2014. \n\nImage: Jeff Chiu/Associated Press\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nAn apple representative speaks at the Apple Worldwide Developers Conference event in San Francisco, June 2, 2014. \n\nImage: Mashable, Lance Ulanoff\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nTim Cook, chief executive officer of Apple Inc., delivers a keynote address during the Apple World Wide Developers Conference (WWDC) in San Francisco, California, U.S. on Monday, June 2, 2014. Apple Inc. announced the new Mac operating system called \"Yosemite\". \n\nImage: David Paul Morris/Bloomberg/Getty Images\n\n\n\n\n\n\nHave something to add to this story? Share it in the comments.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/06/02/apple-wwdc-whatsapp-snapchat/>