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"Apple's iPad may have lost some ground in the tablet market during the holiday season, at least according to one new study.\nChitika, a mobile ad network, analyzed web usage during the holiday season and found that the iPad's share of tablet web traffic declined by more than 7% between Dec. 1 - Dec. 27. Meanwhile, the Kindle Fire's share of traffic increased by about 3% and the Samsung Galaxy tablet's web traffic jumped by more than a percent.\nEven the Microsoft Surface tablet enjoyed a slight boost in its share of web traffic during the holidays, despite multiple reports that sales for the device have gotten off to a slow start.\nThe iPad still has by far the largest share of tablet web traffic, with nearly 79% of the market, but Amazon's Kindle Fire nearly doubled its share in December to 7.5%. That's particularly concerning for Apple considering that this was the first holiday season when the iPad Mini, its cheaper alternative to the iPad, was available. \n\nHowever, the time frame of the study is important. Consumers activated more than 50 million Android and iOS devices during the holiday season, according to a separate report from Flurry Analytics. Some users will likely play around with their new devices a lot in the beginning and use them less as time goes on; others may trade-in their new devices after the holidays. So chances are the breakdown of web usage will shift again next month. \nWhat's more, as Chitika points out in the report, a significant number of Apple customers may have been on vacation during the holidays, negatively affecting iPad web usage stats. \"We expect that the iPad's share of traffic will return to the 80% range, albeit lower than pre-holiday levels, as users return from vacation and browse with their new devices less frequently,\" Chitika noted in the report.\nImage courtesy of Flickr, yto."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/01/03/kindle-fire-gains-ground-on-ipad-during-holidays-study-says/?utm_medium=email&utm_source=newsletter%3Futm_medium%3Demail&utm_source=newsletter>