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"Cable network Showtime is expanding its online presence, launching Join Showtime, a new site featuring full-length episodes and bonus footage from its shows,  community features, and a \u201Cpersonality quiz\u201D to determine which of its series you might enjoy.\nThe full-length episode selection isn\u2019t much different than what you can find on Showtime\u2019s existing site, though Join Showtime adds some extra clips and interviews with cast members from shows like Dexter, Californication, and Weeds.  The site utilizes Brightcove for its streaming video.\n\n\n\n\nIn addition to video, Join Showtime links visitors to the channel\u2019s expanded presence on social networking sites Facebook, Flickr, and, YouTube, where users can get additional clips and behind the scenes footage.  Of course, the goal of all of this is to tease users just enough so they\u2019ll subscribe.  To that end, the site is offering a $25 rebate to encourage subscriptions.\nShowtime\u2019s parent company CBS also recently relaunched TV.com, which features some of the same exact clips as the Join Showtime site, in addition to content from the broadcast network.  Essentially, what you have is the media company re-purposing the same stuff in as many different ways as possible to meet a variety of objectives, like improving online ad revenue on the free stuff while increasing subscriptions for premium content."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/12/22/join-showtime/>