<http://schema.org/name>
"How Facebook\u2019s Entity Graph evolved from plain text to the structured data that powers Graph Search"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2013/06/06/the-evolution-of-facebooks-entity-graph-the-structured-connections-behind-graph-search/?fromcat=all>