<http://schema.org/about>
"A little while back TreeHugger posted news of the Greater Good campaign, a new initiative being spearheaded by natural body care pioneers Burt's Bees. The idea behind the campaign is to clear up once and for all the fuzzy definitions of 'natural'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/the-th-interview-mike-indursky-of-burts-bees-on-the-greater-good-campaign.html>