<http://schema.org/about>
"When I first saw the Keybrid in Wired Magazine I thought a) why bother? and b) how would it work, when you see a wall of blanks on every locksmith's wall? But then the designer, Scott Amron, sent me some and I realized that a)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/why-isnt-every-key-a-keybrid-it-makes-so-much-sense.html>