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"Aimed at an \"elite group of influencers,\" deals site 1band1brand launched at SXSW in order to offer users discounts on select music and fashion/design brands.\nThe site was conceptualized by 138 Music &amp; Entertainment, a marketing and branding company for music. \"This all was born after hosting emerging musicians in my brother\u2019s house bi-monthly and thinking we could make weekly introductions online without audience limitations of the size of his living room,\" says Kyle York, who works for 138 and also is VP of sales and marketing at Dyn.\n1band1brand is a rather simple concept: Merely sign up to receive notifications on deals, no member invite required. (It's also different from Groupon, as you can get a deal regardless of how many people sign up.) \nEach week, the site features one indie band, which will offer a mixtape on Bandcamp on a freemium pay scale (you can name your own price), as well as an indie fashion brand and a discount on its wares. Artists get a 50/50 revenue share with the site.\n\"Our approach is unique,\" York says. \"Although we\u2019re looking for a large number of subscribers, our site won\u2019t be for everyone. We are looking for socially connected young adults who will use their influence and share the overall concept as well as the bands and brands.\"\n\"We basically have a thorough discovery and diligence process where we line up bands and brands individually and then present them together (after pairing) each week with a semblance of relevance to one another,\" he says. \"They need to have a professional brand, be emerging, have online distribution and a following.\"\nYork says the service hopes to expand its brand in the future, possibly with merchandise, collaborations and live events.\nMuch like \"Gilt for indie music,\" GroopEase, we can see this service being a boon to unknown bands. However, we like that GroopEase lets users download one free track, a feature that 1band1brand lacks.\n\"We saw an opportunity to help on-the-rise bands and brands break through the clutter and reach people who are busy and may not have the time or energy to cut through that same clutter,\" York says. \"1band1brand makes the introduction, encourages the interaction and motivates the advocacy through our online experience.\"\nImage courtesy of Flickr, sashafatcat"^^<http://www.w3.org/2001/XMLSchema#string>
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