<http://schema.org/alternativeHeadline>
"It's the end of the year, and that means an uptick in charitable giving, but as with everything, there's a right way and a wrong way to go about it."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/39295/eleven-bad-ways-and-one-good-way-to-give-money-to-charity/>