<http://schema.org/description>
"Apple has introduced a new technology called iBeacon to 254 of its retail stores in the US, enabling personalized notifications via the Apple Store app based on your exact position ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2013/12/06/apple-stores-fitted-ibeacon-transmitters-us-optional-store-notifications/>