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"A new site called Thunderclap, which went live in beta Thursday, can do for your messages on Twitter what Kickstarter does for burgeoning ideas. Get enough people to support your message through the Thunderclap website and they'll all tweet it out at once, perhaps increasing the possibility that your message could become a trending topic on Twitter. \nA message will be Thunderclapped if it gets a certain number of supporters by a certain date in time, determined when you create the message. The default setting is 500 supporters within seven days. Once the goal is reached, the message will be automatically re-tweeted by every person who supported your message by clicking the \"Back this Message\" button. \nThe site is partnering with notable people who have strong social media followings. Essentially, the person sends out an invite tweet (or status update or email), encouraging people to support a message and take action. This message will link them to the Thunderclap website. Currently, there is no limit to the number of Thunderclaps per day, but the company says it's keeping it small to start so as not to crash any servers. It'll also be measuring the effectiveness of certain Thunderclaps as it rolls out. \nThunderclap comes from De-De, the Droga-backed product development studio based in New York City. Hashem Bajwa is the CEO of De-De. The first official Thunderclaps will be from Amy Winehouse's father, Mitch, and Rolling Stone journalist Matt Taibbi. \n\"Successful Thunderclaps require passionate people that believe in an idea and message they want heard. We amplify their passion and help their message resonate farther,\" wrote Bajwa in an email to Mashable.\nFor brand managers and nonprofit organizers, a tool like this might be a dream. But whatever your motivation, Thunderclap can push your message out to the masses. The first \"crowdspeaking\" platform says it can \"amplify any message.\"  \n\"Anyone can use Thunderclap if they have a message that is worth hearing. We find it's not about the users being heavy hitters in social media but about what the message they have is and how worthwhile supporting it is for people,\" he wrote. \nWould you use Thunderclap? Tell us in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/05/31/thunderclap/>