<http://schema.org/description>
"So you're the New York Times.\r\n\r\nYou have best in class local, editorial content about your home city, which happens to be one of the biggest cities in the world.\u00A0 You have a loyal, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2010/06/04/the-new-york-times-fights-back-against-foursquare-and-yelp/>