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"Samsung&amp;#039;s new Galaxy S4 smartphone could cost less than its main rival, the Apple iPhone 5, in the US, according to the latest pricing rumours.  Unveiled last week, the Galaxy S4 has a 5-inch HD display, 13-megapixel camera, eight-core processor and eye-tracking technology.    In a bid to woo buyers in the US - a smartphone market still dominated by the iPhone - Samsung has launched an online giveaway that awards an S4 to each lucky American winners.  However, GSMArena spotted in the competition&amp;#039;s small print that the S4 has an &amp;quot;approximate retail value&amp;quot; of $579 (\u00A3383). This, of course, is not the final price, as taxes would have to be added depending on the specific US state.  But even when a sales tax of 7% was added, as applies in New York where the phone was unveiled, the final price of the S4 would be roughly $620 (\u00A3409), as calculated by CNET.  This compares to the base model of the iPhone 5, which costs $649 to buy SIM-free in the US, before taxes are even added.  There is good value for Samsung in offering its new flagship S4 cheaper than the iPhone, particularly with consumers still feeling the pinch of rising prices and the weak economy.  Apple raised eyebrows last year when the iPhone 5 started from \u00A3529 SIM-free in the UK.  Around \u00A3500 is now considered the expected price to pay for a premium smartphone, but while the iPhone 5 starts at \u00A3529, it goes right up to \u00A3699 for the top end 64GB model.  GSMArena later went on to suggest, however, that the Galaxy S4 will be priced identically to the iPhone 5 in the UK, citing an online listing that seemingly confirmed that the 16GB model S4 will cost \u00A3529 sim-free. Samsung has not made any official announcements on the Galaxy S4 price but has said that the phone will launch on April 26.  Watch a video introducing the Samsung Galaxy S4 below:  Samsung Galaxy S4 launch:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/samsung/news/a466536/samsung-galaxy-s4-to-cost-less-than-apple-iphone-5-in-us/>