<http://schema.org/alternativeHeadline>
"How to Dress, Speak, Behave, Eat, Drink, Entertain, Decorate, and Generally Be Better than Everyone Else"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/Freakin-Fabulous/Clinton-Kelly/9781416961499>