<http://schema.org/target>
"http://www.bulbs.com/results.aspx?Ntt={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bulbs.com/Projector_Lamps/Digital_Projection_iVision_20--1080P--XL/Digital_Projection/results.aspx>