<http://schema.org/description>
"\r\n\r\nFitbit unveiled the latest addition to its line of fitness wearables today, the Fitbit Force, which comes with a $129.95 sticker price and will be available to order later today ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2013/10/10/fitbit-force-sleep-fitness-tracking-wristband-also-notifies-incoming-calls/>