<http://schema.org/headline>
"On the mark: McAdoo starts surge as North Carolina rips Seminoles"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.thetimesnews.com/20130304/on-the-mark-mcadoo-starts-surge-as-north-carolina-rips-seminoles/303049874?page=1>