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"Facebook has released a refreshed Insights dashboard that provides deeper analytics on user demographics, \"Likes,\" shares and reshares. The dashboard is designed for page owners, publishers using the new social plugins and application developers.\nThe aggregate data covered in the new dashboard essentially highlights Facebook users' sharing behavior related to both content on and off the site with better data, graphs and charts.\nUsers can visualize top level info, as well as drill down to look at specific metrics around individual stories and comments \"Liked\" on the page. Graphs in the Insights dashboard can even be saved, printed, or upsized and viewed in full screen mode.\nDomain administrators who associate their domain with a user ID, page or application can view detailed \u2014 yet anonymous \u2014 demographic data for each domain. These demographic visualizations cover gender, age, country, city and language breakdowns for a comprehensive look at audience makeup.\nApplication developers can get information about referral traffic to their applications, feedback on stream stories and other significant data on user engagement with the application.\nThe refreshed Insights dashboard appears to be designed to prove to publishers and application developers that sharing and the new Instant Personalization feature are being heavily adopted by users. It's a smart upgrade that will better help business-oriented Facebook users measure progress within the social network and on their own pages.\n\n\n\n\n\n\n\n\n[img credit: Christopher S. Penn]\n\n\nFor more social media coverage, follow Mashable Social Media on Twitter or become a fan on Facebook\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/06/07/facebook-insights-dashboard/>