<http://schema.org/keywords>
"\u00E2\u0080\u009Cthe pioneer woman: black heels to tractor wheels\u2014a love story\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2011/05/09/o-pioneer-woman>