<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/technology/2011/aug/16/sony-announces-playstation-price-cuts"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/technology/2011/aug/16/sony-announces-playstation-price-cuts>