<http://schema.org/founder>
"Karin Frost"^^<http://www.w3.org/2001/XMLSchema#string>
<http://store.ergobaby.com/baby-carrier/designer-collection?material%5B%5D=Leather%20Trim&material%5B%5D=Cotton%20Poplin%20Lining&features[]=Christy%20Turlington>