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"AdMob's Mobile Metrics Report for January 2010 is out, highlighting several interesting facts based on an opt-in survey of consumers on iPhone, iPod touch, Android and webOS devices. \nIn August 2009 we wrote (also based on a report by AdMob) that iPhone and iPod touch users are more likely to purchase paid applications than Android users. Here's what we wrote back then:\n\"Android (Android) users download, on average, 9.1 new apps a month. The ratio of paid to free applications is 1:8.1. iPhone users download a few more applications every month, 10.2 on average, but 2.6 out of that number are paid applications.\"\nBased on the latest report from AdMob, the situation has changed slightly, but not dramatically. iPhone users download, on average, 8.8 apps every month; Android users download 8.7 apps. However, out of those numbers, only 1.1 apps on Android are paid apps, while iPhone users download 1.8 paid apps every month. \n\n\n\n\nAlso included in the survey was iPod touch, whose users download the most apps: 12.1 every month. WebOS users, on the other hand, download significantly fewer apps, only 5.7 every month, and only 0.6 of those are paid apps. This comes as no surprise since Palm's app catalog has an incomparably lower number of apps than iPhone and even Android's app stores. \nAdMob's report highlights another very interesting number: 91% of iPhone users and 88% of iPod touch users would recommend their devices, compared to 84% of Android users and 69% of webOS users. webOS users are 3.4x more likely to not recommend their device relative to iPhone OS users."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/02/25/iphone-users-still-more-likely-to-buy-apps-than-android-users-stats/>