<http://schema.org/alternativeHeadline>
"TechCrunch, one of the most read blogs on the internet, got their hands, or should I say jaws, on one of Aquafinas new plastic water bottles. The verdict- it's good enough for dogs!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/wilderness-resources/blogs/aquafinas-marketing-fail-keeps-rolling>