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"Google is working on third-party commenting platform to rival Facebook's, according to multiple reports. The system will be deeply integrated with several Google products so that comments left on third-party websites appear in Google search results and on Google+.\nThe commenting platform was allegedly discussed at an event Google hosted in Saudi Arabia earlier this week and later confirmed by inside sources to The Next Web. A spokesperson for Google declined to comment on the matter.\nWith so few details, it's difficult to speculate what sort of impact a Google commenting system would have on the online publishing landscape. Should there be an SEO, and a resulting referral traffic advantage, to using Google's commenting platform, it would likely attract a fair amount of interest among publishers \u2014 even those already using Facebook's commenting system. Google's tool could also pose a threat to independent commenting platforms such as Disqus, Livefyre and Intense Debate.\nIn addition to a commenting system, news emerged from the Saudi Arabia event that Google would roll out vanity URLs for Google+ users in the near future.\nImage courtesy of iStockphoto, RonBailey"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/27/google-commenting-platform-rumor/>