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"On the same day that Microsoft announced its new iPad competitive Surface for Windows RT tablet, Apple began airing a new advertisement for the iPad. The ad focuses on the Retina display, displaying tasks that may be enhanced with the higher-resolution screen and is entitled 'Do It All'.\r\n\r\nAmong the activities shown are sending an email, reading a Newsstand magazine, watching music videos, editing a slide show in Keynote, publishing an iPhoto Journal, painting digitally and reading an iBook. Apple's iMovie and iBooks textbooks are also featured prominently.\r\n\r\nhttp://www.youtube.com/watch?v=RksyMaJiD8Y&amp;amp;amp;feature=plcp\r\n\r\nThe ad doesn't break from the formula that Apple has set out much, largely rolling along with a narration track. It features the same narrator as the 'This Good' ad, which also focused on the Retina display. The iPad-competing RT model of Microsoft's tablet features a 1366x768 display, while the iPad sits pretty at 2048x1536.\r\n\r\nApple clearly sees the Retina display as the new iPad's most salient selling point."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/06/19/apple-airs-new-ipad-commercial-focusing-on-retina-display-on-microsoft-surface-day/>