<http://schema.org/userInteractionCount>
"11"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/08/08/the-future-of-storytelling-people-want-to-befriend-characters-and-influence-their-decisions/?awesm=tnw.to_i0hPg>