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"In the latest of his series of quarterly columns assessing potential shocks which the drinks sector may face, Chris Hart, a partner at business performance consultancy McKinney Rogers, highlights some of the issues companies need to tackle to deal with the threat of counterfeit or copycat products."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/comment/what-if-a-counterfeit-or-copycat-drink-threatens-your-flagship-products-sales-and-branding_id101994.aspx>