<http://schema.org/headline>
"Transformers 3 is using the Arri Alexa Pace cameras from Avatar to go 3D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2010/07/06/transformers-3-is-using-the-arri-alexa-pace-cameras-from-avatar/>