<http://schema.org/description>
"Four days ago TNW penned a short article pointing out that while Google sat on the iOS sidelines, and Apple's new mapping tool caused mayhem among its userbase, Bing was in a rather ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/09/26/bing-touts-iphone-app-pushing-mapping-capabilities-guess/>