<http://schema.org/headline>
"Breeders' Cup turns to celebrities Tim Conway Jr., Mel Brooks, others to evangelize horse racing"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.sgvtribune.com/general-news/20121031/breeders-cup-turns-to-celebrities-tim-conway-jr-mel-brooks-others-to-evangelize-horse-racing>