<http://schema.org/description>
"The Pebble E-Paper Watch is a Kickstarter record breaker and Web phenomenon after raising more than $10 million in crowdsourced donations, but the ambitious project has hit a snag after ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/07/25/the-10m-kickstarter-pebble-smartwatch-hits-a-snag-as-first-shipment-is-delayed/>