<http://schema.org/target>
"http://www.firebox.com/firebox/search?searchstring={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.firebox.com/product/5457/Lumberjacket-for-iPhone?aff=1888&gclid=CNOPr-rkq7MCFW_KtAodFDcAqw>