<http://schema.org/alternativeHeadline>
"The European Journalism Centre will send someone to Cancun for the next climate summit. Budding bloggers, this is your chance to get noticed."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/computers/blogs/thnkclimate-change-contest-can-send-you-to-cancun>