<http://schema.org/description>
"There are some Google AdWords advertisers who bid on their competitors URLs and display ads within AdWords for the URL. Honestly, I do not see this tactic all that often but it happens.As you may know"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/adwords-url-bidding-13823.html>