<http://schema.org/description>
"Crowdfunding is still pretty much a novelty in Asia, and in particular China. Though there are a few homegrown firms, the concept hasn't really kicked off as it has in the West yet, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2014/07/02/alibabas-rival-jd-com-pushes-crowdfunding-in-china-by-launching-its-own-platform/>