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" When we test something here at the Good Housekeeping Research Institute (GHRI), we don&amp;#039;t just follow industry-standard lab tests; we also try to look at all the possible ways the consumer will use a product. So, when we decided to evaluate toilet paper (a product that none of us can live without), we put the product through five standard industry lab tests, and then added some consumer tests of our own invention. To top it all off, we took a closer look at what each brand claimed, to see if the companies&amp;#039; were really living up to their word. Our lab tests gave us an idea of the overall performance of each brand of toilet paper, but we all know that actual usage is the true test. We filled the bathroom stalls on our two floors here at the Hearst Tower with blind toilet paper and had our staffers rate the softness via a questionnaire on the stall door. We then had staffers come into the lab and rate the &amp;quot;hand&amp;quot; softness. This means that they felt four sheets of one type folded over together to see which felt softest to the touch. Surprisingly, the products that did best in the touch test weren&amp;#039;t always the ones that fared best in the stall, so we learned a lot from our TP road test. Our lab techs then set out to make sure the details the manufacturer&amp;#039;s put on the packaging are true \u2014 in other words, checking to see that you&amp;#039;ve gotten what you&amp;#039;ve paid for. They rolled out rolls and rolls of toilet paper and counted the number of sheets per roll. As the product was rolled out, they examined the toilet paper for overall quality \u2014 were there lots of pinholes, tears, and thin spots? Breaks in the paper? The technicians visually assessed the overall opacity of the toilet paper; the thinner the product, sometimes the less the performance. After all that counting they calculated the square footage to make sure all was correct on the product&amp;#039;s package. By combining standard lab tests, consumer testing, and verifying packaging claims, we can give you a better idea about which product will be the best purchase for you and your family. For more on testing, be sure to check out how GHRI tested toilet paper. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/health-products/toilet-paper-reviews/a18913/toilet-paper-notes-from-the-lab/>