<http://schema.org/description>
"The BBC has launched a new brand called iWonder which it hopes will unlock the learning potential from its wide-ranging content.\r\n\r\nStarting today, and designed to coincide with the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2014/01/19/bbc-launches-new-iwonder-brand-digital-content-starting-interactive-world-war-one-guides/>