<http://schema.org/alternativeHeadline>
"One Man's Humble Quest to Improve Himself by Living as a Woman, Becoming George Washington, Telling No Lies, and Other Radical Tests"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.ca/My-Life-as-an-Experiment/A-J-Jacobs/9781439104996>