<http://schema.org/description>
"[Betabrand](http://www.betabrand.com/) founder Chris Lindland initially used email as a stalling tactic. Faced with a glut of business, he needed a way to keep his new customers entertained while he frantically made the corduroy pants they ordered. Over time, his hilarious, distracting emails became the core of his company's motto: 99% fiction, 1% fashion. We visited Betabrand's San Francisco office to learn more about how they create great clothes and amusing campaigns.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mailchimp.com/resources/mailchimp-at-work/betabrand/>