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"FacebookPinterest\n\n In October 2009, two twenty-something guys opened up Luke's Lobster\u2014a seafood shack in New York's East Village. One year later, they're serving up rolls by the thousand. \n\nFacebookPinterestMaineMenrubric.gif\n\n On Saturday the 16th, we set up at the Hester Street Fair's Grub Street Event. It was just like the normal Hester Street Fair, where we vend every Saturday, except that this particular event was covered by every food publication in the city, and instead of a few hundred, there was a 14,000-man mob.\n\nThe Hester Street staff had marked all the stalls with faux street signs, which was a the only way to find the stall you were looking for over the heads of the crowd. From about 11 o'clock until we sold out at 5, our line clogged the event space. We had brought some extra seafood, but nowhere near enough, so I jumped in the van and headed to the store to restock. Little did I know that a good chunk of the Grub Street crowd had beaten me there. Rather than wait in line at the event, they made the hike up to the store, which was now equally mobbed.\n\n It was a day of reckless driving\u2014we made the trip back and forth four times with loads of seafood, butter, lemons, and paper goods. Carrying coolers full of lobster through a crowd denser than a frat party was no piece of cake. The only person who seemed able to part the crowd was Bethenny Frankel, the \"Real Housewife\" who showed up with her entourage and camera crew\u2014and got quite a kick out of her lobster roll.\n\n These events can feel like running punt returns all day. But winter is about feeding the masses when regular business slows down. And if last winter is any indication, we can expect wealthy women gracefully stuffing extra rolls into their purses at charity balls and plenty of \"that drunk guy\" at the office party. Luckily, by the end of the night we usually manage to snag a few of those drinks ourselves."^^<http://www.w3.org/2001/XMLSchema#string>
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