<http://schema.org/target>
"http://www.peta.org/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fliving%2Fcompanion-animals%2Fvegetarian-cats-and-dogs.aspx%3FPageIndex%3D5>