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"End-of-season sales tend to bring out the adventurer in all of us (yes, I recently braved the utterly unhinged crowd for the annual Barneys shoe sale, emerging slightly bruised and battered, but one pair of discounted Nicholas Kirkwoods richer!), but I have to question the lengths some shoppers are willing to go for free stuff... No, this is not a flash mob, or an outdoor co-ed strip club, or the grossly exaggerated next step in the &amp;quot;underwear as outerwear&amp;quot; trend--it&amp;#x27;s just a group of gutsy Spaniards who really, really want a free outfit. Desigual&amp;#x27;s annual January sale kicked off in Madrid yesterday with one of their favorite marketing ploys: The first 100 people to show up to the store in nothing but their skivvies (&amp;quot;semi-naked,&amp;quot; as they put it) received a free top and pair of pants of their choosing. When Desigual did a similar stunt offer in NYC in 2010, most of our readers surprised us by saying they&amp;#x27;d be down to stand outside in a good pair of boyshorts and a sporty bra...but with the temperature hovering just above freezing in the Spanish capital yesterday, I wonder if you&amp;#x27;d still be so game? What do you think, ladies? Is a few hours of freezing (not to mention showing some skin!) worth it for free jeans? Would you line up in your undies at Desigual? Discuss! PLUS! - Retailers admit to targeting drunk shoppers, kind of - Nike Air Jordans cause a scary shopping frenzy - Rome is repaving its streets...to be more high heel-friendly! Photo: Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2012/01/photo-opp-gutsy-spanish-shoppe>