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"Pernod Ricard has launched a global TV campaign for its Ballantine&amp;#39;s Finest Scotch to connect with a younger audience."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/pernod-ricard-unveils-tv-push-for-ballantines-finest_id108644.aspx>