<http://schema.org/description>
"&lt;p&gt;This company quickly transformed itself from a small machine shop to a high value-added supplier largely through the purposeful broadening of its manufacturing process knowledge. The trick was matching company resources with customer needs.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/articles/process-and-profit>