<http://schema.org/about>
"The WWF in Canada is doing a campaign this week to encourage people to drive less. Not an unreasonable thing; after all, \"That selfish and thoughtless machine is hurting the environment and not doing you any favours either. We're not saying to stop"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/cars/pin-it-for-the-planet-canadian-campaign-to-get-people-out-of-cars-is-too-little-too-late.html>