<http://schema.org/target>
"http://www.colders.com/search/keyword/{search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.colders.com/Item.aspx?ItemID=1475903648&ItemNum=10-PUB42%2BPUB42B%2B4xB51730>