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"The Financial Times took the wraps off its latest U.S. marketing campaign in New York's Grand Central Terminal Tuesday. The exhibit and accompanying campaign, which boasts both online and offline components, highlight the publication's growing investment in data journalism.\nBetween now and Thursday, those passing by are invited to interact with a large, touch-sensitive floor mat positioned on the west end of Grand Central, in Vanderbilt Hall. With the help of three \"brand ambassadors,\" who will be positioned by the exhibit at all times, visitors can move around an FT-branded mat to interact with a series of 3D interactive infographics projected 70 feet high on the hall's south wall.\nThe infographics touch on three central topics of the FT's coverage: the position of the U.S. relative to the global economy, the spread and growth of mobile technology, and the global recession and recovery, U.S. managing editor Rob Grimshaw said in an interview with Mashable. All three were designed by David McCandless, author of Information Is Beautiful (and this great TED Talk).\n\n\n\n\nThe online extension of the campaign resides at ftgraphicworld.com, where visitors can watch videos of the infographics in action and share their reactions through an embedded Facebook comment widget. Visitors can also take advantage of a free, one-week subscription offer from the FT.com.\nWhile were impressed by the infographics and the data housed therein, it seems unfortunate that the FT didn't develop infographics that could have worked on the website in addition to \u2014 or even instead of \u2014 the exhibit set up in Grand Central. The decision certainly limited the much wider reception the campaign might have enjoyed online, we think.\nImages courtesy of The Financial Times, Mashable."^^<http://www.w3.org/2001/XMLSchema#string>
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