<http://schema.org/alternativeHeadline>
"The fast-food chain sold around 1 million Doritos Locos tacos a day last year."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/money/sustainable-business-practices/stories/popularity-of-doritos-locos-allows-taco-bell-to-add>