<http://schema.org/name>
"\u05E2\u05D5'\u05D3 \u05D3\u05D5\u05E8 \u05DC\u05D9\u05D0\u05D5\u05E0\u05D3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.odonline.co.il/index.php?option=com_comprofiler&task=userprofile&user=424&Itemid=169>