<http://schema.org/about>
"A new initiative from the UNICEF Tap Project donates a day\u2019s worth of clean water for every 10 minutes you don\u2019t touch your phone."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/gadgets-electronics/stories/heres-a-good-reason-to-put-down-your-phone>