<http://schema.org/about>
"I asked before why so many people hate environmentalists, and concluded that it might have something to do with green living as passive aggressive preaching, disasterbation, not to mention the ever-familiar but oh-so-annoying pious"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/can-we-preach-green-without-being-preachy-video.html>