<http://schema.org/alternativeHeadline>
"Later this week, the 20th\u00A0World Cup begins, and millions of people around the world can't wait."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/218481/watch-john-oliver-skewer-fifa-the-cartoonishly-evil-organization-behind-the-world-cup/>