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"AOL is among the first to let users opt out of online advertisements that are shown to users based on their cookies.  In what appears to be an effort to appease privacy advocate groups, AOL will let site visitors choose to opt out of cookies-based targeted ads.  \nThe opt out technology, which was created by Tacoda, works by sending a cookie to a user's computer that blocks ads from appearing, and subsequently AOL will prevent this cookie from being deleted.  With a major initiative going on for AOL right now, it's got the push for more ad-supported models across its web offerings, and the purchase of Tacoda, AOL's walking a pretty fine line right now.  \nBut AOL is also looking for some support of its targeted ad network from consumers, by in fact giving them the options to block ads.  It will, in fact, be using ads to spread the word of its good deed, while promoting the usefulness of targeted advertising in exchange for all that free content we get. \nAsk.com has already taken some initiative on the consumer privacy front, by giving users the decision to  not submit cookies.  And as we've seen from our \"Do Not Track\" post yesterday, the push from privacy advocate groups may in fact be a bit too much, if implementation on such an individual scale were to be expected from each company.  \n[via Yahoo news]\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/10/31/aol-ad-block/>