<http://schema.org/alternativeHeadline>
"Ooh, Who&amp;#x27;d Have Thought a Helium Balloon Would Make Such a Gorgeous Wedding Shade?: Glamour.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/weddings/blogs/save-the-date/2013/08/ooh-whod-have-thought-helium-b>