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"Gap and Foursquare\u2019s love affair has taken a new turn this morning, with the retailer debuting an ad campaign featuring interactive \u201CAdd to Foursquare\u201D buttons integrated within online ads.\nThe ads \u2014 which are running on a wide variety of sites including Mashable, Gawker and Conde Nast properties \u2014 feature Gap holiday fashions and deals along with the Foursquare button, which when clicked, adds a Gap to-do and enables a 30% discount on one regular priced Gap item. \nThe ads are location-aware too; users will be able to associate the to-do with a nearby store and be reminded of it when they\u2019re nearby and pull up \u201CPlaces\u201D within Foursquare. Gap will also be donating $1 for each add to Foursquare\u2019s charity of choice \u2014 Camp Interactive \u2014 as part of the campaign.\nWe\u2019re starting to see more and more social integrations within banner ads \u2014 most commonly perhaps in the form of Facebook \u201Clike\u201D buttons \u2014 but this is the first time we\u2019ve seen it with Foursquare as the call to action.  Foursquare may have a significantly smaller userbase, but given the ads can directly drive foot traffic with a discount, we imagine the results could inspire others to emulate the format.\nThe campaign also marks yet another hookup between Foursquare and Gap.  Earlier this year, the retailer offered a one-day 25% discount to users that checked into their stores, and more recently, placed Foursquare co-founders Dennis Crowley and Naveen Selvadurai in a print ad."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/11/30/foursquare-gap-ad-campaign/>