<http://schema.org/headline>
"PROMO:  Levi&amp;#039;s&amp;reg; and Nike Magalog Documents the Evolution of Skate Style"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2012/07/promo-levis-and-nike-magalog-documents-the-evolution-of-skate-style>