<http://schema.org/description>
"How often have you gone to the coffee shop down the road because you have a\u00A0loyalty\u00A0card there? How many times have you forgotten or lost that\u00A0loyalty\u00A0card? Yup, me too.\r\n\r\nPunchd ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/02/10/get-punchd-a-digital-reward-card-app/>