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"Leading off with a blog entry at the Ask.com blog, named What Should We Do?  Ask.com asked the blog readers about launching something around April 1, does it make sense to do it, if it may be perceived as a joke.  Of course, they released it, \"due to popular demand.\"  Ask.com releases for the first time, a full press release via its blog, with the title Ask.com Introduces RhymeRank\u2122.  Tonight at 6PM (PST), to be released in \"Gamma mode\" at Ask.com is RhymeRank, \"Cutting Edge Technology Provides Phaster and Phresher Related Search Results.\"Forum discussion at Search Engine Roundtable Forums.The joke press release:\nAsk.com Introduces RhymeRank\u2122Cutting Edge Technology Provides Phaster and Phresher Related Search ResultsOakland, CA, April 1, 2006 \u2013 Ask.com announced today the introduction of RhymeRank, an innovative search technology capable of producing related search results that rhyme with a searcher\u2019s original query.  The new product is located on the right-hand side of the Ask search results page, under the heading, \u201CRhyme Your Search.\u201D \u201CThis will go down as the day the momentum in the search wars shifted to Ask.com,\u201D said Jim Lanzone, General Manager of Ask U.S.  \u201CWhen combined with our site\u2019s already-powerful \u201CNarrow Your Search\u201D and \u201CExpand Your Search\u201D capabilities, \u201CRhyme Your Search\u201D sets Ask.com apart with the unprecedented ability to suggest phat new ideas for your search.\u201DRhymeRank was developed at a top-secret laboratory near Ask\u2019s headquarters in Oakland, California.  It is based upon the educational theory that people commit information to memory more effectively when it is phonetically consistent.  Understanding this, Ask hired dozens of experts to develop algorithms capable of producing the best and most irrelevant rhymes.  For example, for the query, \u201CWeight Watchers\u00AE Rewards\u201D, Ask.com\u2019s RhymeRank will suggest the following alternative searches:Rhyme Your Search\nmongolian hordes\nthe history of fords\npictures of fjords\nmaternity wards\ncreate free message boards\nnames of drug lords\ntoward or towards\nchart of guitar cords\nbill cosby awards\nroman legions swords\u201CWeb 3.0 is clearly upon us,\u201D noted John Battelle, author of The Search, and one of the world\u2019s leading experts on the search industry.  \u201CRhymeRank smartly builds upon the recent relaunch of Ask.com.  This is a BIG DEAL and is the kind of innovation that demands Ask\u2019s rivals stand up and take notice.  Or to sit on the sidelines in the position of the lotus.\u201D\u201CAspiring rappers and poets are a huge, untapped market,\u201D said lead engineer Keith Hogan.  \u201CSomeone will win a Grammy or Pulitzer one day using this product.   Or, at the very least, an Open Mic Night.\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
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