<http://schema.org/name>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.osc.org/index.php/images/stories/index.php?option=com_content&view=article&id=797:science-of-wine-2012-taverna-opa&catid=112:science-of-wine&Itemid=194>