<http://schema.org/articleBody>
"QR codes seem all the rage these days: We're using QR codes to teach foreign languages, as business cards, as wine apps\u00A0and on gravestones. Big brands like Kellogg\u2019s and Pacific Natural Foods have relied on them to influence customers to learn and buy more. This week, bestselling authors Julie Albert and Lisa Gnat, also known as the &amp;quot;Seinfeldian home cooks&amp;quot; took a deliberately different approach with their latest cookbook called Bite Me Too.\r\n\r\nSo it's not an iPad app like most modern-day cookbooks, it's a print book \u2013 with QR codes.\u00A0The cookbook is peppered with QR coded videos of the sisters cooking in their own kitchens, throwing parties, and cooking the authentic, &amp;quot;Bite Me way&amp;quot;. Instead of the common QR coded incentive or product information typically found on food and beverage products, the \u201CBite Me Too\u201D cookbook uses QR Codes to capture a world &amp;quot;where great eating, easy feeding and multi-sensory feasts are a piece of cake&amp;quot;.\r\n\r\nHere are the links to a few of the videos that the QR codes trigger.\r\n\r\n\tMaking Chinese Beef &amp;amp;amp; Bok\u00A0Choy Pot Stickers\r\n\tDuking it Out Over Poached Eggs\r\n\tA Speedy Souffl\u00E9\r\n\tA Zip-a-Dee-Doo-Dah Corn Zipper\r\n\tStir, Stir, Stir\r\n\r\nIt's one of those fun, in-between technologies that we may look back and giggle at in 10 years time. But for now, it's a real cookbook with QR code enabled video\u00A0instructions that every age cook will enjoy.\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/12/16/biteme-launches-its-reengineered-cookbook-with-qr-codes/>