<http://schema.org/description>
"\r\n\r\nI always hate when designers talk about how Steve Jobs is so amazing and how he\u2019d never settle for anything but the best, blah blah blah. Yes, that\u2019s true, but they\u2019ve been ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2012/06/23/youve-gotta-start-somewhere/>