<http://schema.org/description>
"I have no shame in proclaiming my absolute adoration of Groupon. I love everything about the company, from its business model, to its branding, marketing and everything in between. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2010/09/26/what-you-can-learn-from-groupon-about-building-a-successful-business/>