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"Kmart, which became an unlikely purveyor of viral video ads earlier this year with \"Ship My Pants\" and \"Big Gas Savings,\" has set the off-color puns aside for a back-to-school effort featuring 10- to 13-year-old rappers.\nThe ad, from Draftfcb, features Da Rich Kidzz, a group of six tweens from Minnepolis. The tune, \"My Limo,\" includes lyrics like \"My school bus is my limo \u2026 I rule back to school with my cap on and my brim low.\" In the video, all the members of the group sport Kmart clothes. \nSee also: 20 Funniest YouTube Videos According to Reddit\nThe retailer's earlier two videos have received more than 35 million views on YouTube in total. This latest video has gotten a respectable 160,000 views since it went live last Thursday.  \nWhat do you think of Kmart's latest ad? Tell us in the comments.\nImage: Justin Sullivan/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/07/29/kmart-da-rich-kidzz/>