<http://schema.org/alternativeHeadline>
"Newspaper circulation records its lowest growth in the Middle East, with online media trying to catch up"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/me/2012/05/01/newspaper-circulation-records-its-lowest-growth-in-the-middle-east-with-online-media-trying-to-catch-up/>