<http://schema.org/about>
"In addition to doing the deed itself (or pledging to do it more actively) on America Recycles Day, take a look back at 20 standout stories from the past year on"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/recycling/blogs/a-happy-america-recycles-day-2012-from-my-bin-to-yours>