<http://schema.org/alternativeHeadline>
"Choose the finalists for Van's Custom Culture contest and the chosen five will be flown to New York City where the winner will be chosen by a panel of experts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/vote-to-choose-five-finalists-for-vans-shoe-design-contest>