<http://schema.org/headline>
"&lt;i&gt;Spider-Man: Turn Off the Dark&lt;/i&gt; Will Offer Halloween Ticket Giveaway for Costumed Theatregoers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.playbill.com/news/article/spider-man-turn-off-the-dark-will-offer-halloween-ticket-giveaway-for-costu-199106>