<http://schema.org/description>
"Good news for UK football (soccer) fans - BT Sport will remain a free add-on for both new and continuing BT Broadband customers for at least another season.\r\n\r\nThough BT covers a number ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2014/04/30/bt-sport-will-free-uk-broadband-subscribers-second-football-season/>