<http://schema.org/alternativeHeadline>
"The #RichKids of Beverly Hills are camera-ready reality-TV stars\u2014wealthy, witless, and willing to overshare with #nofilter."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.details.com/story/rich-kids-of-instagram-reality-tv-show-social-media-trend>