<http://schema.org/description>
"There are lots of ways to finance your latest business venture, but one of the funnest ones remains offering a product or service in exchange for money, and people paying for it. \r\n\r\nYou ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2013/05/13/screw-ads-here-are-some-alternative-money-making-techniques-for-your-startup/>