<http://schema.org/description>
"\r\n\r\nEarlier this fall, Google wished itself a happy 15th birthday. There was pomp, circumstance, and of course, a Google doodle. And the company has every right -- if there ever was ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2013/12/14/14-ways-google-gets-right-even-15-years/>