<http://schema.org/alternativeHeadline>
"ZocDoc launches check-in service to reduce time spent filling out mundane medical forms"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/10/04/zocdoc-launches-check-in-service-to-reduce-time-spent-filling-out-medical-forms/>