<http://schema.org/description>
"Scoop.it, the startup that approaches Web content curation by letting you create a topic-specific blog-style feed that others can follow (see our initial coverage here, and more here), ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/16/scoop-it-packs-its-blog-style-web-curation-tools-into-a-new-iphone-app/>