<http://schema.org/description>
"There's no shortage of GPS fitness-tracking apps. Now, however, Runnit for iPhone wants to reward you with discounts, free products and &amp;quot;exclusive content&amp;quot; every time you ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/12/17/runnit-iphone-app-rewards-running/>