<http://schema.org/articleBody>
"Penny Arcade, a popular gaming web comic, is asking its fans to fund its advertising revenue for an entire year so it can remove ads from its website.\nThe creators of Penny Arcade launched a Kickstarter Tuesday morning asking for at least $250,000 to remove advertisements from their site for the 2013 calendar year.\nThe comic was started 14 years ago by Mike Krahulik and Jerry Holkins, better known as their alter-egos Gabe and Tycho. Since then, it has spawned two annual conventions that attract 70,000 gamers each, a charity that has raised millions to improve the lives of children in hospitals, and a series of video games.\nThe Kickstarter goal represents just the amount of revenue Penny Arcade would lose by eliminating advertisements. Krahulik says not worrying about pageviews \u2014 which are around 70 million per month \u2014 or ad revenue would free up the staff of Penny Arcade, 14 in total, to work on other projects. \n\"We have two ad sales people, but they also work on PAX [the convention] and developing things like the new Penny Arcade video game. If they didn't have to sell ads they would just have more time to devote to our creative projects. This seems like a good thing to us,\" Krahulik told Mashable.\nKrahulik hinted on Twitter that many of those other projects would be new content for fans to supplement the comic, which publishes three times a week. He and Holkins have worked on projects for game companies to boost their advertising revenue, and he hopes he can devote more time for making things for Penny Arcade's large fanbase.\n\nto everyone telling me we are crazy...I agree.\n\u2014 cwgabriel (@cwgabriel) July 10, 2012\n\nRemoving advertisements would also remove any allegations of bias from games Penny Arcade promotes, and also prevent sticky situations from when the comic pans a game the site is currently running ads for.\n\"No company likes to pay for an ad and then see us skewer their game the next day. It's nothing we can't handle but if we could avoid it all together that would be cool,\" Krahulik said.\nWhile the comparisons have been made to member-supported media like NPR, but the situation is different because Krahulik will still try to make a profit off its other ventures and merchandise sales.\nIf the Kickstarter doesn't reach its goal, Krahulik says they will not pursue any other form of donations, such as a pay wall, and will continue business as normal.\nDo you think web comics could support themselves without advertising? What do you think this experiment means for online comics, or other media? Let us know in the comments.\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/07/10/penny-arcade-no-ads/>