<http://schema.org/headline>
"UNCW soars to Fayetteville for golf tournament"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.starnewsonline.com/article/20130506/ARTICLES/130509759/0/PREPS?Title=UNCW-soars-to-Fayetteville-for-golf-tournament>