<http://schema.org/headline>
"D.I.Y. Pirate Hat"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.poconorecord.com/apps/pbcs.dll/gallery?Site=PR&Date=20070706&Category=BIRTHDAYPARTYGUIDE&ArtNo=706001&Ref=PH&Presentation=desktop>