<http://schema.org/keywords>
"pinehurst"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/11-termsphrasesnames-youre-goi?/blogs/the-loop/2014/06/11-termsphrasesnames-youre-goi.html&/blogs/the-loop/2014/06/11-termsphrasesnames-youre-goi.html>