<http://schema.org/description>
"QR codes seem all the rage these days: We're using QR codes to teach foreign languages, as business cards, as wine apps\u00A0and on gravestones. Big brands like Kellogg\u2019s and Pacific ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/12/16/biteme-launches-its-reengineered-cookbook-with-qr-codes/>