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"Turbine's MMO Dungeons and Dragons Online has been around since 2006, but recently enjoyed a sudden huge spike in players. Thousands more people are playing, including our own Shawn at our readers behest. This skyrocketing popularity probably isn't a mystery or a surprise to you -- Dungeons and Dragons Online announced back in June that they were going free-to-play, and the response seemed to be overwhelmingly positive.Executive Producer Fernando Paiz said that subscriptions have gone up 40% since the game went f2p. \"All aspects of our business are growing. Hundreds of thousands of new players in the world are playing for free, with a very high percentage using the store.\" The topic of microtransactions is a hot one, but there is apparently something to be said for an a la carte menu when it comes to gaming. Offering the game free has given quite a few people the chance to check it out when they wouldn't have before, and in the case of DDO people are liking what they see enough to stick around."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/10/16/switch-to-free-to-play-working-very-well-for-ddo/>