<http://schema.org/headline>
"Kellogg's Creates 'Totes Amazeballs' Cereal for Charlatans Singer"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rollingstone.com/music/news/kelloggs-creates-totes-amazeballs-cereal-for-charlatans-singer-20120222>