<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/music/tomserviceblog/2010/may/27/opera-robert-thicknesse-snobbery"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/music/tomserviceblog/2010/may/27/opera-robert-thicknesse-snobbery?INTCMP=ILCNETTXT3487>