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"Kongregate is scheduled to begin a slow roll out of their games on Facebook, expanding the reach of their popular Flash-based entertainment catalogue, according to information presented by a founder of the company earlier today.\nIn an interview with Justin Smith of Inside Social Games, one of the creators of Kongregate, Jim Greer, talked about his company's plans on bring viral-style games to the social network to start its rollout of titles so that players can challenge their friends - all while establishing Kongregate as a major provider of entertainment for Facebook users.  \"Games with the most general appeal will always work well there, because people don\u2019t want to learn new games to play with their friends,\" said Mr. Greer.  He went on to add, \"we don\u2019t want to get in there and scrap with Zynga on Texas Hold 'Em or Scrabble.\"\nThis is the second significant Facebook-specific announcement from Kongregate this month.  The other was the addition of a Facebook widget that would allow users to show off your high scores amassed through the gaming site on Facebook account.\nThe good news is that they are not putting all of their efforts towards just working on Facebook items. Greer also revealed that Kongregate is working on a wallet system that will allow game developers to conduct microtransactions within games. The company is also setting up a direct sales team to increase ad revenue.\nKongregate's push for a strong showing within Facebook's gaming space is presumably aided by the $3 million dollars in funding that the company reportedly obtained through Bezos Foundations in April."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/05/18/kongregate-facebook/>