<http://schema.org/alternativeHeadline>
"Say \"Fukushima,\" and most people probably don't think \"refrigerators.\" Thanks to the 2011 disaster in Japan's Fukushima province, things like \"radiation\" or \"nuclear leak\" are more likely to spring to mind."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/135179/fukushima-industries-just-made-a-very-unfortunate-branding-choice/>