<http://schema.org/alternativeHeadline>
"It's March now, and warmer weather is officially upon us. We're ready to put away the chunky scarves and knits and exchange them for lighter fare! One of the biggest runway trends this season was..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/daily-special-armani-exchange-denim-jacket>