<http://schema.org/about>
"Last March, the Natural Resources Defense Council (the good ol' NRDC) brought its TV crew to South by Southwest (known as SxSW by the cool kids) in Austin. The result is a short &amp; sweet video that shows what people (including a cameo by Perry Farrell"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/video-nrdc-tv-south-by-southwest.html>