<http://schema.org/description>
"&amp;amp;lt;p&amp;amp;gt;&amp;amp;lt;strong&amp;amp;gt;&amp;amp;lt;span&amp;amp;gt;What is User Engagement?&amp;amp;lt;/span&amp;amp;gt;&amp;amp;lt;/strong&amp;amp;gt;&amp;amp;lt;/p&amp;amp;gt;\n&amp;amp;lt;p&amp;amp;gt;&amp;amp;lt;span&amp;amp;gt;User engagement is any interaction a brand has with users outside of the tradit"^^<http://www.w3.org/2001/XMLSchema#string>
<http://blog.wishpond.com/post/44267997213/social-media-roi-how-to-achieve-user-engagement>