<http://schema.org/description>
"\r\nIt is probably one of the most abused words in the technology industry: innovation. Some companies spend billions on it and hardly seem innovative and others seem to live and breath ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2010/10/17/recognizing-innovation-before-it-hits-you-in-the-face/>