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"Under the chilling tagline, \"Humanity is an endangered species, it just doesn\u2019t know it yet,\" the Discovery Channel's latest social media campaign uses Facebook to show you how a virulent disease could affect your life and those of your friends and family members.\nThis eerily realistic simulation uses a Facebook-like interface that is unique for each person who visits.\nThe website created by this application shows a fake newsfeed featuring your friends' names and profile images alongside status updates, links, pictures, and comments about the disease, government-mandated quarantine zones, emergency services availability (or lack thereof) and much more. You'll even see some watchable, UGC-style videos created by Discovery in the feed. \nThe updates contain all the trappings of real social media posts \u2014 ribbon-bedecked avatars, hashtags, how-to posts \u2014 but with a scary, sad, survivalist twist.\n\nYou can see pages showing updates for various stages of the disease running its course through your community, including \"outbreak\" and \"pandemic.\"\nIt's creepy, it's realistic, and it really personalizes the idea that disease \u2014 virulent, pandemic disease \u2014 is a reality for many people around the world at many points in world history. We never really know when it's going to happen again.\nOf course, Discovery's campaign is a plug for a new show; The Colony will debut July 27 at 10 p.m. ET/PT. It's a reality show that explores the fascinating and dramatic realities of a somewhat esoteric subject \u2014 epidemiology \u2014 that actually affects many communities, particularly in the developing world.\nIn the show, seven non-actor volunteers are taken to an area without clean water and power, ostensibly after a devastating pandemic. Supplies are short and rivals abound. It's like a slightly more realistic version of a zombie flick.\nThe app comes from NYC-based agency Campfire; this shop has done an excellent job marrying a smart creative concept with a great social media interaction opportunity.\nWhat do you think of this campaign and the show itself? Let us know in the comments.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/07/20/the-colony-facebook-campaign/>