<http://schema.org/name>
"\u5B9F\u8DF5\u30D0\u30A4\u30AA\u30A4\u30F3\u30D5\u30A9\u30DE\u30C6\u30A3\u30AF\u30B9\u30D7\u30ED\u30B0\u30E9\u30DF\u30F3\u30B0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02594296.html>