<http://schema.org/headline>
"Yosemite will be available as a public beta, Apple&amp;#8217;s first since OS X launched"^^<http://www.w3.org/2001/XMLSchema#string>
<https://gigaom.com/2014/07/23/yosemite-will-be-available-as-a-public-beta-apples-first-since-os-x-launched/>