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"Microsoft put together an online letter template to help men ask their significant others for Xbox One consoles \u2014 either as a holiday gift or requesting permission to get the system for the household. \nThe ad tries to be cute with the thinking an \"explanation (and a little sucking up)\" will get the woman to budge. But some see the effort as sexist and enforcing gender stereotypes. The letter, which can be personalized and shared via social media or email, lists various reasons why the console would benefit \"you and me \u2014 together and apart, but mostly together.\"\nSEE ALSO: Xbox One vs. PlayStation 4: Which Game Console Is Right For You?\n\nThe letter begins: \"You\u2019d rather knit than watch me slay zombies, but hear me out on this. Xbox One is actually for both of us. Seriously.\"\nIt then suggests that the console will prompt the couple to exercise more and will let the woman watch movies and chat with her sister via Skype while the man watches the game. Although the ad does a solid job of detailing its versatility, some Twitter users said the language is condescending and implies that only men play video games and women dislike when they do.\n\"You love movies and I love football. Well, with the Xbox One, we can love both,\" it reads. \"We can catch your favorite team AND check out my favorite team. Just think of all this togetherness we're going to experience. It's gonna be awesome!\"\nFor a full look at the letter template, click to enlarge the image below.\n\nAccording to a recent study, nearly half of gamers are women, but they are often made to feel like the minority.\nAlthough some Twitter users had strong reactions to the ad, others called in \"clever\" and \"tongue in cheek.\" \n\nSooo, this is a little sexist, @Xbox...Maybe rethink this? Sincerely, girl who prefers shooting zombies over knitting http://t.co/O1azsaj6Gh\n\u2014 Danielle Burger (@danielleburger) November 27, 2013\n\n\nAlright..I know this will alienate people, but I'm tired of overreactions to every little thing. The Xbox ad? Get over it. Tongue-in-cheek.\n\u2014 Russell Wilson (@Spikey206) November 27, 2013\n\n\nOf course @Xbox is being sexist and mysyoginistic in erasing women gamers http://t.co/9XffYE2qUO\n\u2014 nealcarter (@nealcarter) November 27, 2013\n\n\nMaybe not disgustingly sexist, but definitely pushing it, Microsoft. http://t.co/QNrHEVA0dC\n\u2014 Daniel Eden (@_dte) November 27, 2013\n\n\nThis is really clever and pretty funny. Good job #Microsoft. http://t.co/Bbzm5y7Foh\n\u2014 Brad Miller (@imbradmiller) November 27, 2013\n\nMicrosoft has not yet responded to our request for comment.\nUPDATE; 11/27/13: 5:00 p.m. ET: A Microsoft spokesperson sent along the following comment regarding the controversy: \u201CThe letter is fully customizable and we meant no offense, but understand how the defaults could be perceived. We\u2019re making changes to the letter defaults and apologize for the oversight.\u201D The company has since made a few changes to the text, updating phrases such as \"you'd rather knit\" to \"you'd rather do your taxes early.\"\nHave something to add to this story? Share it in the comments.\nBONUS: Xbox One vs. Playstation 4: Comparative Anatomy [VIDEO]\n\n\nImage: Mashable, Christina Ascani\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/11/27/xbox-one-ad-gender-stereotypes/>