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"If prime target consumers for international spirits in China have as much difficulty telling whisky from Cognac as a recent report suggests, marketers may have to up their game to reap the rewards the mother of all emerging markets has to offer. Ben Cooper reports."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/analysis/canny-marketing-required-to-win-chinese-consumers-research_id89587.aspx>