<http://schema.org/alternateName>
"Jelly Belly"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.jellybelly.com/search/go?p=Q&srid=S1-USWSD02&lbc=jellybelly&ts=custom&w=*&uid=594182059&method=and&format=taste&isort=globalpop&view=grid&srt=108>