<http://schema.org/dateCreated>
"2012-02-18T13:00:31"^^<http://schema.org/Date>
<http://thenextweb.com/media/2012/02/18/bookstores-may-be-closing-down-but-the-internet-isnt-entirely-to-blame/?awesm=tnw.to_1DNsH>