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"Ed note: this news was supposed to be embargoed until Monday, but we're publishing early since others have already done so.\nOn Monday ClickTale, which provides movies of your visitors' activity on your website, will open to everyone and launch the \"ClickTale Heatmap with Link Analytics\".  This new tool gives you extremely detailed insights into exactly what visitors are doing on your site.\nAs we mentioned when ClickTale \"launched\" privately back in April, it's a visual stat tracking service similar to CrazyEgg that began with four heatmaps: attention, total time, visitors (percentage of all visitors that looked at every area), and pageviews (number of pageviews recorded at every area on the page).  What's more, it offers recording and playback of visitor interactions, ala TapeFailure.  The multicolored charts let you know what areas were \"hot\", in case you should want to reposition your ads or content to take advantage of that.\nIn addition to all that, Clicktale's Link Analytics tool will go live on Monday.  As the name suggests, this is all about the user's interaction with the links on your site.  A sample of the metrics provided are as follows:\nHovers over Links - counts users hovering over a link. This is particularly useful when lots of people are hovering over a link but deciding not to click.Hovers to Clicks - a conversion metric.  Tells you how many of those \"hovers\" turn into actual clicks.Hesitation - the average time between hovering over a link and clicking it.Time to Click - the average time between the page loading and a user clicking a link.\nIn short, these are very different metrics from those you tend to get in the standard stat packages.  But maybe they need to be: there are so many companies offering web stats these days, while the popular Google Analytics already provides very basic heatmaps, albeit without the new stuff introduced by the startups.  For now, we'll categorize this under \"cool\", but give it a few more weeks before we figure out if it's actually useful.\nScreenshots of the new Link Analytics tool are below.  The numbers next to the cursor show the metrics mentioned above.  Prices range from free to $99/month, depending on how many recordings you want to create.\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/08/05/clicktale-link-analytics/>