<http://schema.org/description>
"First there were clunky mobile app stores managed by carriers -- aka people who don't know anything about software or user experience -- and then there were in-between devices like ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/04/02/web-native-apps-are-the-future-the-browser-will-never-be-the-same/>