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"If Warner Bros. had their own Facebook profile, their most recent status update would inevitably read, \"Warner Bros. went from being 'single' to being 'in a relationship' with Facebook.\"\nWhy, you ask? That's because the two have just inked a deal to allow viewers to simultaneously watch Watchmen on Blu-ray Disc Live (BD-Live) while exchanging comments with their Facebook friends.\nEven though BD-Live viewers could already connect with each other mid-screening, the new Facebook deal adds a greater community element - i.e. Facebook's 200 million users - to the video watching experience. According to the Hollywood Reporter, there was no money exchanged in the deal, which will let users sync their BD-Live buddy lists with their friend networks on Facebook.\n\nOnly the Blu-ray \"Watchmen Director's Cut\" will have the additional layer of social connectivity, and it will be made available in late July via iTunes and Amazon on Demand for $35.99.\nAnd even though we'd love to think that studios are starting to get hip to the joys of social media, the reality is something a little less flowery. Studio execs and Blu-ray proponents are hoping that the additional goodies, coupled with the Facebook integration, will make the premium DVD alluring to audiences even at the much higher price point.\nRegardless of rhyme or reason, the Warners and Facebook deal represents a huge step forward in bringing our social graph to entities beyond the Web for our personal computers. We see today's news as not just an advancement in BD-Live technology, but a look towards the future of movie watching trends and behaviors."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/05/11/warners-facebook-partnership/>