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"FacebookPinterest\n\nScott Campbell may be best known for inking the arms (and other body parts) of people like Marc Jacobs, Sting, Robert Downey Jr., Courtney Love, and Orlando Bloom, but the high-profile tattooist (and husband of actress Lake Bell) has one other line-item on his resume: vintner. Campbell launched SAVED Wines with Californian winemaker Clay Brock last year, and this summer they released their first ros\u00E9, a bone-dry wine called Magic Maker that they're calling \"ros\u00E9 for tough guy.\" We called up Campbell to ask him how he plans to get hard-ass dudes to sip his wine.\n\n\n\nWe hear this is actually your favorite kind of wine. \n\nI'm so into the ros\u00E9. I so am.\n\nA tattoo artist isn't quite what people think of when they hear \"ros\u00E9 drinker.\"\n\nTough-guys-don't-wear-pink thing, I guess. It's not with a deliberate sense of irony that I like ros\u00E9. I'm not going to shy away from it because it's pink. It goes good with tattoos.\n\nFacebookPinterest\n\nWhy?\n\nTo offset the expectations. I live in New York City so I forget that tattoos have a stigma around them, and it's not until I go other places that I realize tattoos have a stigma. Sometimes I'll dress really preppy or I'll leave my house wearing a sweater vest looking like a Harvard professor covered in tattoos underneath. It's a nice dynamic.\n\nIs it ever a hard sell, getting dudes to drink it?\n\nI like to think in this day and age there's not a problem in marketing ros\u00E9 to men. It's the guy whose self-conscious about drinking ros\u00E9 who is most insecure. The guy who is not worried about it, who will just drink it, is who is great.\n\nWhy this specific wine, in terms of wanting to produce?\n\nI was campaigning pretty hard for the ros\u00E9. I like the philosophy about creating a product that you want for yourself, not creating a product other people would want. There was a lack of good ros\u00E9s in my life. I wanted to create a product that I selfishly would want.\n\nHow'd you get into it originally?\n\nMy favorite ros\u00E9 experience was at the Cannes Film Festival in the south of France and I was staying at the Hotel du Cap and laying poolside covered in tattoos and drinking ros\u00E9, and it was good. I felt like the scumbag that snuck in the back door. The only way I would want to lay by the pool at the Hotel du Cap drinking ros\u00E9 is being the scumbag that snuck in the backdoor, you know what I mean? Otherwise you are just an opulent prick that is laying by a pool in the south of France.\n\nDo you give Clay feedback on the wine?\n\nI give him my feedback and preferences and he'll put a bunch of stuff in front of me to try, and I let him know what I like, and I've learned so much. But I'll say at the end, take my word into consideration but protect the product from my naivete.\n\nHow have you and how do you come up with what's on the labels for the wine?\n\nMy job as a tattoo artist, my background, it's taking people's stories and situations and figuring out a visual or symbolic summary of whatever and you have to approach this the same way. You have an abstract concept, and it's giving it a kind of story. I'm very of the mind that putting good intentions out there will reverberate and resonate, and designing the labels it was similar: A lot of my personal story and symbols that are very personal to me. They won't hold the same symbolism to everyone else but it's all a part of a story. [On the labels there are] Good luck symbols or different phrases that I have kind of thought about or meditated on.\n\nYou've got quite a fan base already\u2014Jay Z, Cameron Diaz, Justin Theroux. That's a lot of star wattage around a little winemaker.\n\nI don't read the press about my own wine. I get shy about it. I think New York is a small town. There is a lot of celebrities around. It's definitely a virtue of vicinity. And a really great product. I don't imply celebrities have a different taste profile than anyone else. It has a really great taste. A lot of the people who have embraced it just happen to be Google-able.\n\nSAVED Wines can be purchased at Savedwines.com."^^<http://www.w3.org/2001/XMLSchema#string>
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