<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/travel/blog/2010/dec/29/ask-tom-advice-around-the-world"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/travel/blog/2010/dec/29/ask-tom-advice-around-the-world>