<http://schema.org/alternativeHeadline>
"The Financial Times predicts more digital subscribers than it sells print copies by end of year"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/05/18/the-financial-times-predicts-more-digital-subscribers-than-it-sells-print-copies-by-end-of-year/>