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"   Pamela Love&amp;#039;s ads for Sebastian Professional don&amp;#039;t hit until August, but there&amp;#039;s a sneak peek above. The campaign honors the 25th anniversary of the brand&amp;#039;s iconic Shaper hairspray, a product that&amp;#039;s taken hair to new dimensions via a powerful, non-sticky aerosol formula.  Love doesn&amp;#039;t just star in the ads \u2014 she&amp;#039;s also the inspiration behind a limited-edition Re-Shaper can design. So why her?  &amp;quot;She&amp;#039;s perfect because of the way her work as a jeweler speaks to shape-inspired creativity,&amp;quot; says Reuben Carranza, the CEO of P&amp;amp;amp;G Salon Professional North America. &amp;quot;Pamela Love&amp;#039;s use of shapes in her designs and jewelry-making process showcases the power of shaping and reshaping, which obviously bears a close connection to our world in the way Shaper hairspray enables stylists and consumers to create limitless hairstyles.&amp;quot;    Though the Shaper, with its classic white packaging, has remained consistent in its look and chemistry the &amp;quot;limitless hairstyles&amp;quot; it has inspired over the past quarter-century have evolved.   &amp;quot;When I joined Sebastian in the early 1990s the brand was all about redefining androgyny and celebrating the power of women,&amp;quot; says Carole Protat, Sebastian Professional&amp;#039;s director of education. &amp;quot;We&amp;#039;d just come out of a decade of over-the-top big hair and when we hit the &amp;#039;90s, we slowly but surely moved to more minimal undone styles in hair and fashion.&amp;quot;   Not that va-va-voom dos didn&amp;#039;t continue to surface: &amp;quot;From the women of Charlie&amp;#039;s Angels and Madonna to the Sex and the City cast and Lady Gaga, these famous women have all showcased the evolution of hairstyles and the power of shape over the last few decades,&amp;quot; says Protat.   Look for the limited-edition Sebastian Re-Shaper product in salons this August.   \u2014EMILY HEBERT "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/hair/news/a4256/pamela-loves-new-hair-raising-sebastian-campaign-511/>