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"As a college student with a concentration in the sciences, it's no surprise that Alisha of MakeupatMidnight takes a very logical approach to beauty. She loves to know exactly what's\u00A0in her products and how different formulas function on her skin. Naturally this mindset applies to her YouTube channel, too\u2014she carefully decides\u00A0what videos to film based on what she knows her viewers will want to watch. Smart!\n\nKeep reading for the inside scoop on how she's grown her channel into an empire."^^<http://www.w3.org/2001/XMLSchema#string>
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