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"I want you to meet Joe Fresh, whose budget-friendly, sublimely well-edited collection is positioned to knock your socks off. The Canadian brand, which opened pop-up shops over the summer and earlier this month, is unveiling a Flatiron store at 110 Fifth Ave in New York City on November 3. I scoped out the fashion show in Toronto last week and found exactly what I want for Spring 2012. P.S. Everything is priced under $160. Toronto is only a short hour flight away, so I tossed a few things in an overnight wheelie and was on my way. Here&amp;#x27;s my last-Minute packing formula: 1. Pick a Color Family: Layering and mixing is easy when you&amp;amp;#8217;re working with like tones. Plus monochrome is chic. Add interest with texture. (I did ochre wool, caramel python and metallic gold leather) 2. Choose Packable Fabrics: Wool and cotton do pretty well, but don&amp;amp;#8217;t underestimate a man-made fabric&amp;#x27;s ability to withstand wrinkles. Hello, rayon! 3. Pack Big Impact Accessories: Jewelry takes up no space. Shoes make the occasion. And seriously, what can&amp;#x27;t a scarf do? A hop, skip, Porter flight (complete with flight attendants wearing cute uniforms like on Pan Am!), and a ferry later I was queuing up for the show. Given the incessant rain of late, I was really looking forward to experiencing the &amp;quot;color is mood elevating&amp;quot; belief the Joe Fresh brand stands behind. And elevate it did. Clean lines, sporty fabrics, and that fearless, happiness-inducing color ticked all the right boxes. I spied the coolest, most lady-like rounded shoulder neoprene jacket, great color-blocking on pleated skirts and contrast collars, neon leather football pants, and sweet printed envelope clutches and matching heeled loafers. Creative Director Joseph Mimran was inspired by 60&amp;#x27;s pop and a certain Mykonos-meets-Acapulco vibe which made for a totally modern, covetable collection. By the time I wrestled my way backstage, though, the pit crew had already boxed and carted everything away save for a bin of glorious day-glo shoes and a few signature bottles of orange Vitamin Water. This put a wrench in my photo journaling plans so I scurried off to the after-party instead. The following day, with my 24 hours in Toronto nearly up, I squeezed in a visit to the gorgeous industrial showroom for a look at mood boards and model line ups (Kate King!) and a chat with Joe, whose last name is not Fresh but Mimran, as we learned above. The line started in a grocery store. Get it? More Ways to Get Glamour: Get the latest fashion updates via Twitter on @glamour_fashion Check out our chic Tumblr! Read Glamour magazine on your iPad&amp;amp;#8212;print subscribers, it&amp;amp;#8217;s now part of your subscription plan! Like freebies? Enter the latest Glamour sweepstakes! Sign up for our fashion and beauty newsletters to get easy style tips (it&amp;#x27;ll make your inbox 10x sexier, we promise). And, did you know you can read glamour.com on your smart phone?! It&amp;amp;#8217;s the ultimate boredom buster. Photos by Rachael Wang for Glamour.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2011/10/the-joe-fresh-affordable-fashi>