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"If you\u2019re a VP of Sales, you\u2019ve likely heard of SalesForce. Head of Marketing? You should learn about HubSpot. CTO? Check out Zendesk.\r\n\r\nBut what if you are managing a company\u2019s financials? Meet\u00A0Profitably, a New York City\u00A0startup that specializes in the next generation of business analytics and financial optimization software for small businesses, not the mom and pop kind, but the kind with 30-40 full-time employees.\u00A0Profitably is a software as a service business that looks at five areas of a company\u2019s finances- cash flow, budgeting and forecasting, benchmarks, balance sheets and debt ratios and as the name suggests, profitability.\r\n\r\nLooking at the three-month &amp;quot;chunks&amp;quot; of May-Aug and Aug-today, Profitably has seen\u00A0more return visits (2.4% to 24%) and a lower bounce rate in its app (42% to 0.6%). &amp;quot;We're pretty psyched,&amp;quot; says\u00A0Profitably CEO, Adam Neary.\u00A0And it all makes sense. In mid-August it launched the Planning tool, which is a forever free, barrier-free feature that helps entrepreneurs put some math behind their narrative business plan. In just 14 days from the launch of Planning, Profitably saw more traffic in the app than it did in the 10 months leading up.\r\n\r\nProfitably has just pushed out a new Scenario Comparison feature that is particularly useful in helping entrepreneurs rationalize a new product offering. It's very useful to see what a new product would do to your P&amp;amp;amp;L statement.\r\n\r\nCheck out the new feature here (click to enlarge).\r\n\r\n\r\n&amp;quot;So basically August-today have been pretty awesome,&amp;quot; Neary says. &amp;quot;Our interactions with over 4,000 small business owners has helped us figure out what to put into the product (Planning and Scenario Comparison are good examples).&amp;quot;\r\nFor more on Profitably, check out our full story &amp;quot;For CFOs, Profitably is your virtual life partner.&amp;quot;\r\n\r\nFeatured image: Shuttersock/Jaimie Duplass"^^<http://www.w3.org/2001/XMLSchema#string>
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