<http://schema.org/headline>
"HBO appoints Xbox co-founder and HBO GO developer Otto Berkes as CTO"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/12/10/hbo-appoints-xbox-co-founder-and-hbo-go-developer-otto-berkes-as-cto/?fromcat=all>