<http://schema.org/description>
"Uber isn't the only company getting into the spirit of Chinese New Year. WeChat, the Chinese mobile messaging app with 270 million active users, has stumbled upon a brilliant idea, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2014/01/29/clever-campaign-wechat-takes-the-chinese-new-year-tradition-of-gifting-money-to-mobile/>