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"The San Francisco Giants' 2012 World Series title is especially fitting for Mashable readers, as the team has consistently ranked among sports' best in social media as well. So great was the Giants' social impact this year, in fact, that the team actually matched Barack Obama last week with a near-max Klout score of 99. \nThe Giants just swept the Detroit Tigers in four games and, according to the infographic below, the battle in the Twittersphere was nearly as one-sided. Just over 700,000 tweets used the hashtags #WorldSeries, #SFGiants or #Tigers, with #SFGiants accounting for half of those. #Tigers was used in 196,000 tweets and #WorldSeries in just over 154,000. \nAccording to Major League Baseball, total social comments for the entire postseason topped 10 million and more than doubled the 2011 playoffs' total volume. But how did the Giants dominate that online conversation so handily? Twitter played a central role. \n\u201CThe number of people talking about you, the positive sentiment, the way that people are using our hashtag, you can tell we have a really passionate fan base,\u201D Bryan Srabian, the team's digital marketing director, told ESPN.com last week. \u201CEven just from the eyeball test, you can measure [the engagement] is high. It\u2019s really exciting.\u201D\nThe team heavily promoted the #OrangeOctober hashtag throughout the postseason and spun off a number of other creative hashtags as the playoffs wore on. A string of comebacks led to the hashtag prefix #Rally becoming a Giants staple \u2014 first with #RallyZito for starting pitcher Barry Zito, then for other players as well. #RallyEnchiladas even became an official hashtag in honor of pitcher Ryan Vogelsong\u2019s favored pre-game meal, and fans tweeted many an enchilada photos to his wife Nicole.\nOf course, historic on-field performances didn't hurt the Giants' social cause either. During Wednesday\u2019s Game 1, as third baseman Pablo Sandoval tied a World Series record by hitting three home runs, the words \u201CPablo,\u201D \u201CSandoval\u201D or \u201CPanda\u201D (his nickname) were included in 20% of the the game\u2019s 813,000 total social media comments according to Major League Baseball. \nFor more on how the World Series played out on Twitter check out the infographic below, then let us know in the comments \u2014 how did you follow the World Series online?\n\n\nResearch by Viralheat; infographic created for Mashable by Mike Vasilev"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/10/29/world-series-twitter-infographic/>