<http://schema.org/alternativeHeadline>
"I love this Mon Petit Oiseau plaid poncho! Would it look cute with light grey skinny jeans? Check it out for $286 at Tangerine, 773-772-0505...."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/mad-for-plaid>