<http://schema.org/about>
"The math is simple. According to Ozarka's own claim, their tiny new label uses a third less paper than the old one, or a whopping 30,000 less trees. The new advertising campaign, intended to lessen the guilt of their customers, entice new customers,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/ozarkas-new-little-eco-label-requires-60000-trees-every-year.html>