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"General Motors, whose decision to pull advertising from Facebook days before that company's IPO last year, has returned to Facebook with a test program for its Chevrolet Sonic.\n\"Chevrolet is testing a number of mobile advertising solutions, including Facebook,\" Chris Perry, VP for U.S. marketing of the Chevrolet, wrote in an email to The New York Times. The test is part of a new campaign for Chevy with the theme \"Find the roads\" and is a mobile-only pilot program.\nThe return comes after GM stung Facebook last year by charging that the $10 million it spent on ads on the platform was \"ineffective.\" GM spent about $40 million maintaining its Facebook presence, but the bulk of that was for creating content for its Facebook Page, an activity for which Facebook received no funding from GM. Since that time, though, the catalyst for GM's decision \u2014 Joel Ewanick \u2014 was fired last July. Reuters and The Wall Street Journal reported at the time that Ewanick\u2019s departure was related to not properly disclosing financial details about Chevy's sponsorship of English soccer team Manchester United.\nNo major carmarkers followed GM's move last year. Ford and Chrysler, in particular, said they believed in the platform. \nImage courtesy of YouTube, General Motors"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/04/10/gm-back-on-facebook/>