<http://schema.org/keywords>
"\u00E2\u0080\u009Cleaving the atocha station\u00E2\u0080\u009D (coffee house[[zzsemicolonzz]] $15)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2011/10/31/reality-testing>