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"If you were running a major presidential campaign that just got slammed for misspelling America as \"Amercia,\"\u00A0you might ask your staff to go through your campaign literature with a fine-tooth comb.\nEspecially your online campaign literature, where mistakes could be erased in seconds. At the very least, you might give your much-viewed Facebook presence a once-over.\nNot so Mitt Romney. Less than a week after the \"Amercia\" gaffe, another two major spelling mistakes have emerged in the Romney campaign \u2014 one of them front and center on the candidate's Facebook page.\nAs you can see in the screenshot above, Romney's campaign store \u2014 the third link on his Facebook page, which has received more than 1.8 million Likes \u2014 lets you know you can buy the candidate's \"offical\" gear. [UPDATED: Shortly after this story published, the link was removed.]\nThe typo was first spotted by alert Twitter user @typohunter, the nom de Twitter of San Diego developer and proofreader Kari Embree. And it's becoming part of a pattern.\nAlso on Facebook this weekend, the Romney campaign offered readers a \"sneak-peak\" [sic] at the candidate's forthcoming TV ad:\n\nThat ad has since been removed. But \"offical\" remains, front and center on Facebook. (If you click through to the store, meanwhile, \"official\" is spelled correctly.)\nOf course, for most of us \u2014 English teachers excluded \u2014 none of this exactly rises to the level of high crimes and misdemeanors. At most, Romney is guilty of not hiring a good copy editor. (Then again, how bad a speller does Romney's social media manager have to be to not notice a mistake that prominent on Facebook?)\nBut image matters in presidential elections, more than it does anywhere else. When similar mistakes happen three times in the same week, it creates an expectation that can be hard to shift. Expect Romney's spelling skills to become the butt of late-night talk show jokes. Dan Quayle can attest, and he only made one such prominent error (\"potatoe\").\nIt's also a problem when the candidate has spoken frequently of the urgent need to fix the U.S. education system. Romney also had this to say earlier this year to the American Society of News Editors: \"Frankly, in some of the new media, I find myself missing the presence of editors to exercise quality control.\"\nDo you think spelling makes a difference when it comes to your online presence? Let us know in the comments.\n\n\nAmercia Meme\n\n\n\n\n\n\n\nOops\nIn case you couldn't find the typo, this photo clearly illustrates it.\n\n\n\n\n\n\n\n\n\n\nEtch-A-Sketch\n\nEric Fehrnstrom, Romney's senior campaign adviser, has stated about the campaign: \u201CIt\u2019s almost like an Etch A Sketch. You can kind of shake it up and restart all over again.\u201D\nWe bet they wish they could shake one now.\n\n\n\n\n\n\n\n\n\n\n\nR-Money\nIn this viral photoshopped image, Romney's children spell out Rmoney, not Romney.\n\n\n\n\n\n\n\n\n\n\nDictionary\nRomney's digital team really could have used spell check. Or a dictionary.\n\n\n\n\n\n\n\n\n\n\nGet a brain!\nThe guy holding the sign in the back has a message for Romney, but it seems he needs an editor too.\n\n\n\n\n\n\n\n\n\n\nSotp Sign\nJust sotp with all the typos already.\n\n\n\n\n\n\n\n\n\n\nAnswers \nSometimes it's just best to look it up first.\n\n\n\n\n\n\n\n\n\n\nBeeker\nWe imagine this is what Romney's digital team looked like after discovering the gaffe.\n\n\n\n\n\n\n\n\n\n\nRalph\nRalph is for a better Amercia, of course.\n\n\n\n\n\n\n\n\n\n\nMercia\nMercia was one of the kingdoms of the Anglo-Saxon Heptarchy. It was centred on the valley of the River Trent and its tributaries in the region now known as the English Midlands. The name is a Latinisation of the Old English Mierce or Myrce, meaning \"border people\". - Wikipedia\n\n\n\n\n\n\n\n\n\n\nClenching the Nomination\nRomney \"clenched\" the nomination for president of Amercia. Interesting.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/06/04/romney-spelling-mistakes/>