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"Money isn\u2019t important, doesn\u2019t make you happy and is the root of all evil. That\u2019s what I\u2019ve been told, yet all around me I see people working hard to make more of it. I\u2019m pretty sure everybody agrees that money doesn\u2019t make you happy but nobody has ever asked me to lower their salaries at the end of the month. \r\n\r\nYoung entrepreneurs are lining up to raise money and build their companies and I\u2019m pretty sure they do care a little bit about generating revenue and increasing shareholder value.\r\n\r\nI often ask people how much they make in their current jobs. They don\u2019t often tell me, but even if they don\u2019t it says a lot about them. The way people defend their salaries, how some people are embarrassed about how little, or how much, they make is always interesting.\r\n\r\nStill, I do see some changes in the way we deal with money. I remember a few years ago at our yearly TNW Conference in Amsterdam how almost every presentation had a strong financial component, and how the question on everybody\u2019s mind was \u2018how are you going to monetize that\u2019. Then, at last year\u2019s event I suddenly realized that people were talking about sustainable businesses, companies that would last 100 years, and generating revenue to build better services, instead of the other way around.\r\n\r\nI don\u2019t think we should either underestimate or overestimate the value of money. Ted Turner famously said \u201CLife is a game. Money is how we keep score.\u201D I\u2019m not sure if I agree with the \u2018life is a game\u2019 part of his quote, but I do think that money is a great way to keep score of some things.\r\n\r\nDon\u2019t use it to measure everything, especially not happiness, quality of life and your sense of accomplishment in life, but feel free to keep track of it for certain other things.\r\n\r\nIn this issue of TNW Magazine we take a loot at how our perspective on money is changing, how business models are evolving and at some different ways of gaining more of it. And of course we will show you some books, movies and gadgets that you can spend it all on.\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/magazine/2012/10/23/v0-10-letter-from-the-editor/>