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"A member at High Rankings Forums posed a very detailed question the other day  that is drawing out some nice answers from copywriting experts.  Karri details a specific content-creation job that she feels should probably be split into two sites but needs to be on only one site.  Her problem: how to introduce both products on the home page without getting into too much detail, and possibly \"losing\" some visitors before they get to \"their\" copy.I like some of the comments so far, including: Never underestimate the power of candor. Can't you just explain things to your web site visitor the same way you've explained to us? and the aptly-named \"copywriter\" offers this insight: ...if you've got two different target customers coming to one home page, you're going to have to create a funnel effect...See the thread at High Rankings Forum"^^<http://www.w3.org/2001/XMLSchema#string>
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