<http://schema.org/description>
"&lt;p&gt;Blending new technology with old time craftsmanship gave Northcoast Sign Works its niche in the sign creating business&amp;hellip;&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.pfonline.com/articles/signing-on-a-new-finish>