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"Case: A PPC management firm with two clients that sell the same product.A thread at SEW named Ethical Issues of PPC Management for Multiple Clients in the Same Field discusses one members ethical dilemma with this situation.  Of course, this makes for a very interesting debate in the forums, a thread I fell is worth checking out.If you have two or more individuals in the company that do the hands on PPC management, then I feel the solution is simple.  Have one individual manage the first client and the next manage the second client.  This way the same individual is not competing against himself."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/001108.html>