<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2008%2F11%2F14%2FKosher-Slaughterhouse-Goes-Bankrupt-Jewish-Americans-Go-Vegetarian.aspx>