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"British Airways announced today that it is launching a global innovation program called UnGrounded. In a press conference today, the company shared that its first initiative will be ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2013/03/21/british-airways-launches-ungrounded-an-innovation-lab-to-help-solve-the-global-talent-crunch/>