<http://schema.org/alternativeHeadline>
"L'Wren Scott and Alice + Olivia have two different takes on the dark, smoky eye! Who did it best?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/beauty-battle-fashion-week-edition-part-2-lwren-scott-vs-alice-olivia>