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"  Photo: Courtesy of Avon Attention shoppers: Fergie has launched her latest perfume today, but it&amp;#039;s only available for 24 hours until February 2013. Called Viva, the fragrance is part of Fergie&amp;#039;s partnership with Avon, and it&amp;#039;s on sale for Cyber Monday as part of a limited-edition gift set. But how can you commit to buying a perfume you&amp;#039;ve never smelled? ELLE.com got Stacy Ferguson herself to describe the new scent (and more!) below. ELLE: What does Viva smell like? Fergie: Viva is very fresh, very cool, and it&amp;#039;s meant to be a wake-up call to embrace the power women have within themselves. It&amp;#039;s about taking charge and really taking life by the horns. ELLE: How does that &amp;#039;take charge&amp;#039; attitude connect to where you are now, personally? Fergie: For me, that meant getting more involved in my business affairs and embracing that part of me. The empowered woman that I am has always been there, in different levels. But this [campaign], specifically, was about being a powerful businesswoman. ELLE: We thought maybe you were going to say, &amp;quot;It&amp;#039;s when I first wore shoulder pads on Kids Incorporated.&amp;quot; Because, you know, that was a major fashion moment. Fergie: Wow, thank you! I guess deep down, I always knew I was empowered! ELLE: Why did you name this fragrance Viva? Fergie: Because it&amp;#039;s about living! First of all, it&amp;#039;s a nod to my Latin friends around the world, because obviously &amp;quot;Viva&amp;quot; is Spanish. And Viva is about embracing your life and making your own set of rules\u2014creating your path and owning it. \u2028 ELLE: Both Viva and your other perfume, Outspoken, have hints of leather in their smells. What&amp;#039;s so exciting about leather for you? Fergie: Leather adds a bit of rock &amp;#039;n&amp;#039; roll to it! ELLE: You&amp;#039;re offering Viva as a Cyber Monday exclusive to your fans. Are you a big online shopper? \u2028 Fergie: I&amp;#039;m a big online everything. But for me, shopping online started with music, obviously, then it went onto books, meditation CDs, and I just recently bought these electronic cigarettes. My husband is trying to quit smoking, so I went online and I bought those BluCigs cigarettes in every flavor for him.  \u2028 ELLE: We know you love shoes. Fergie: Obviously! ELLE: What&amp;#039;s the last pair you bought? Fergie: Luckily I don&amp;#039;t have to buy shoes anymore, because I design them! I&amp;#039;m off [my] tour, so I can dive in and create the shoes that I want for my line [Fergie Shoes]. But okay, I did buy a pair of vintage combat boots because they were so beaten up\u2014I had to have them. \u2028\u2028 ELLE: What&amp;#039;s the least expensive thing in your makeup bag? Fergie: For me, it&amp;#039;s not about price. It&amp;#039;s about necessity, quality, and usefulness. Like, I have my Wet N Wild 666 lip liner. It&amp;#039;s 99 cents and always has been. I started using it when I was in high school, and it&amp;#039;s great. ELLE: What are you hoping Santa will bring you this year? Fergie: I&amp;#039;ve always been on tour this time of year. I know this sounds generic, but I&amp;#039;m so happy to be home with my husband, my family, and my dog. I&amp;#039;m happy to not be touring! And maybe he&amp;#039;ll bring me an Alexander McQueen clutch. You know, maybe that wouldn&amp;#039;t be the worst thing in the world, either.  Photo: Courtesy of Avon "^^<http://www.w3.org/2001/XMLSchema#string>
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