<http://schema.org/description>
"These assertions apply equally well to IMTS and the IMTS hot air balloon, which serves to promote this important industry event and this important message: Manufacturing is clearly on the rise in the Americas. Click to find out when and where to see the balloon."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/blog/post/its-big-its-exciting-it-sends-a-message>