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"Below is live coverage of the The Next Wave for Online Video from the SES San Jose 2009 conference.\n\n\nThis coverage is provided by Barry Schwartz of the Search Engine Roundtable.\n\n\nWe are using a live blogging tool to provide the real time coverage. You can interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed. \n\n\n\n/* Main Holder, adjust width to suit your page. */\n.cil_mainholder { font-family: Arial, Arial; width: 550px; background: #ffffff; border: solid 1px #333333;line-height: 150%; font-size: 13px; margin:0; padding:0; vertical-align:top; text-align:left; margin-bottom: 1px; }\n/* Adjust the height to best suite your page */\n/* Remove height property to have all text show without scrollbars. */\n#cil_mainholder .cil_blogholder { position: relative; overflow: auto; width: 550px; height: 550px; text-align: left; }\n#cil_mainholder .cil_title_liveblog { font-family: Arial, Arial; font-size: 14px; font-weight: bold; color: #323232; }\n#cil_mainholder .cil_title_date { font-family: Arial, Arial; font-size: 10px; color: #323232; }\n#cil_mainholder .cil_title_date a { border:none; text-decoration: underline; color:#E85D00; }\n#cil_mainholder .cil_title_date a:hover { text-decoration:none; }\n#cil_mainholder .cil_chatmsg { border-bottom: 1px dotted #999999; width: 100%; vertical-align: top; }\n#cil_mainholder .cil_msgtime { font-weight: bold; width: 45px; height: 100%; background: #E8E9E0; padding-left: 3px; padding-top: 5px; margin: 0px; font-size: 12.5px;}\n#cil_mainholder .cil_msgtext { padding-left: 10px; padding-right: 10px; padding-top: 5px; padding-bottom: 5px; background: #FFFFFF; margin: 0px; text-align: left; }\n#cil_mainholder .cil_msgtext a { border:none; text-decoration: underline; color:#E85D00; }\n#cil_mainholder .cil_msgtext a:hover { text-decoration:none; }\n#cil_mainholder .cil_commentmsgtext { padding: 0px; margin: 0px; }\n#cil_mainholder .cil_host_text { font-size: 12.5px; color: #000000; }\n#cil_mainholder .cil_viewer_text { font-size: 11px; color: #003399; }\n#cil_mainholder .cil_popup_text { font-size: 11px; color: #000000; }\n#cil_mainholder .cil_pollanswers { padding: 5px; background: #f4f4f4; border-top: solid 1px #999999; border-bottom: solid 1px #999999; font-size: 100%; }\n#cil_mainholder .cil_complete { overflow: visible; font-weight: bold; font-size: 13px; padding: 2px 10px 0px 10px; color: #E85D00; background: #f8f8f8; border: solid 1px #CCCCCC; }\n#cil_mainholder .cil_footerholder { height: 30px; padding-top: 7px; background: #E8E9E0; vertical-align: bottom; z-index: 100; text-align: center; width: 100%; }\n#cil_mainholder .cil_footerbar { padding-left: 9px; vertical-align: middle; display: inline; z-index: 1; }\n#cil_mainholder .cil_green { color: #789a0e; }\n#cil_mainholder .cil_host_text_color { color: #000000; }\n#cil_mainholder .cil_viewer_text_color { color: #003399; }\n#cil_mainholder table { border-collapse: collapse; }\n#cil_mainholder td {color:#363B35; line-height:16px;  padding:0;}\n\n\n\n\n \nThe Next Wave for Online Video(08/11/2009)&amp;nbsp;\n\n \n \n  &amp;nbsp;&amp;nbsp;Close&amp;nbsp;&amp;nbsp;\n\n 11:39 Barry Schwartz: &amp;nbsp;Starting this sessions shortly \n11:42 Barry Schwartz: &amp;nbsp;Moderator:Andrew Goodman, SES Advisory Board &amp; Principal, Page Zero MediaSpeakers:Gregory Markel, Founder/President, Infuse Creative, LLCErin Bouchier, Business Lead, Google / YouTube AdvertisingDavid Burch, Director of Marketing, TubeMogulMark Robertson, Founder, ReelSEO \n11:53 Barry Schwartz: &amp;nbsp;Andrew Goodman introduces the panel and welcomes Gregory Markel, Founder/President, Infuse Creative \n11:54 Barry Schwartz: &amp;nbsp;Video SEO isn't plain video SEO anymore, it is gone social and mobile \n11:56 Barry Schwartz: &amp;nbsp;YouTube has tons of ranking factors:- Title/ Description- View counts and frequency- Ratings- Shares- Favs- Playlists- Flagging- Comments- Age- Honors- YouTube Insights &amp; Analytics (speculation) \n11:57 Barry Schwartz: &amp;nbsp;Plus:- Authority of Channel- Links- Embeds- Video responses- Subscribers- Channel Views- Annotations Usage- Paid search adwords, promote your video https://www.seroundtable.com/archives/019197.html \n11:57 Barry Schwartz: &amp;nbsp;Some or all of these tips are \"speculation\" and not 100% confirmed by Google, said Gregory. \n11:59 Barry Schwartz: &amp;nbsp;Research your competitors at Youtube.   Learn from it, don't copy \n11:59 Barry Schwartz: &amp;nbsp;Put most important keywords at the front \n12:00 Barry Schwartz: &amp;nbsp;See youtube's keyword suggestions by typing in words into YouTube's search box \n12:01 Barry Schwartz: &amp;nbsp;Use the Google Wonder Wheel for keyword research \n12:01 Barry Schwartz: &amp;nbsp;Community, Social and performance factors are important \n12:01\n12:02 Barry Schwartz: &amp;nbsp;There are Public Insight data for YouTube videos available, if the video creator did not hide this data. \n12:03 Barry Schwartz: &amp;nbsp;He highlights how some videos have tons of views and top ratings -- dont spam it \n12:03 Barry Schwartz: &amp;nbsp;I.e. view bots and rating bots \n12:04 Barry Schwartz: &amp;nbsp;He shows off # of subscribers for channels and honors a video is given \n12:06 Barry Schwartz: &amp;nbsp;\nMake Great and Unique videos\nAdd Subscribe and Favs and Rate promprts and call to action to your video\nPost a video response on other popular videos\nAdd comments promoting people to watch your video\nUse some but not all the same keywords as your competitors in your titles\n \n12:08 Barry Schwartz: &amp;nbsp;\nPost new videos on Thursday or Fridays\nJoin YouTube Partner program\nUSe social media and web sites to submit or post your videos and embed them\n \n12:11 Barry Schwartz: &amp;nbsp;\nTubeMogul.com is a great tool for distribution\nLink your videos together via Annotations\nCreate playlists\nMonitor Insights and Analytics\nISsue press releases to promote them\n \n12:12 Barry Schwartz: &amp;nbsp;You can use promote your video as an paid way to get your videos more views \n12:13 Barry Schwartz: &amp;nbsp;YouTube allows you to do direct sales \n12:14 Barry Schwartz: &amp;nbsp;Get #1 ranking for your video using your iPhone, it was a 12 second video and uploaded it to 12seconds.tv, the keyword was http://www.google.com/search?q=disruptive%20marketing%20example   here is that video http://12seconds.tv/channel/Infusecreative/132500 \n12:14 Barry Schwartz: &amp;nbsp;Here is an other example for a video http://www.google.com/search?q=24hr%20telethon \n12:16\n12:16 Barry Schwartz: &amp;nbsp;Don't forget to use social media to promote it \n12:17 Barry Schwartz: &amp;nbsp;Erin Bouchier from Google / YouTube Advertising is now up \n12:18 Barry Schwartz: &amp;nbsp;Video consumption is growing tremendously \n12:18 Barry Schwartz: &amp;nbsp;Just as many viewers are under 18 that are over 45 \n12:18\n12:19 Barry Schwartz: &amp;nbsp;She skips over some of the points that Gregeory covered \n12:20 Barry Schwartz: &amp;nbsp;Use YouTube Insight to figure out who your audience is and what they like \n12:20\n12:21 Barry Schwartz: &amp;nbsp;You can promote your video the same way you would at Google search, like AdWords \n12:21 Barry Schwartz: &amp;nbsp;See http://ads.youtube.com/ \n12:22 Barry Schwartz: &amp;nbsp;Zagg did a good job of using promote videos to gain traction \n12:22 Barry Schwartz: &amp;nbsp;Make a brand channel to have all your related videos in one place \n12:23 Barry Schwartz: &amp;nbsp;You can run TV style ads in the video \n12:23 Barry Schwartz: &amp;nbsp;Such as pre-rolls, post rolls, push ads, etc \n12:24 Barry Schwartz: &amp;nbsp;Mark Robertson, Founder, ReelSEO is next up \n12:25\n12:26 Barry Schwartz: &amp;nbsp;Everyone talks about YouTube b/c they are huge.   They launched a ton of enhancements over the past year \n12:26 Barry Schwartz: &amp;nbsp;Social media and video now work together, such as CNN &amp; Facebook teaming together, Iranian protests, etc \n12:27 Barry Schwartz: &amp;nbsp;Efforts into video discover and retrieval \n12:27 Barry Schwartz: &amp;nbsp;Mobile video is going crazy \n12:27 Barry Schwartz: &amp;nbsp;400% increase wiht iPhone 3GS \n12:27 Barry Schwartz: &amp;nbsp;Firefox 3.5 launches with HTML5 \n12:28 Barry Schwartz: &amp;nbsp;SEO:- Pay attention to HTML 5 and Open Videos, many browsers support it now- Go to youtube.com/html5- Adobe's OSMF (strobe)- Progress with advanced recognition tools luke speech to text, object recognition and facial recog \n12:29 Barry Schwartz: &amp;nbsp;Online video quality is important \n12:30 Barry Schwartz: &amp;nbsp;How do you get a thumbnail in Google Universal Search? \n12:31 Barry Schwartz: &amp;nbsp;To get the video, you need the video to be hosted directly on your site \n12:32 Barry Schwartz: &amp;nbsp;David Burch from TubeMogul is next up \n12:33\n12:34 Barry Schwartz: &amp;nbsp;How are videos are discovered?\n\nYouTube searches are the main way\nThen blogs\nSearch engines (not including YouTube)\nsocial networks\nsocial bookmarking\netc\n \n12:35 Barry Schwartz: &amp;nbsp;How much of a video is watched?\n\n10% watch 5 mins\n16% watch 3 min\n23% watch 2 min\n46% watch 1 mins\nmissed the rest\n \n12:36 Barry Schwartz: &amp;nbsp;Your video will peak on day four \n12:36 Barry Schwartz: &amp;nbsp;So make sure to have that call to action early \n12:37 Barry Schwartz: &amp;nbsp;YouTube dominates in average views per video \n12:38 Barry Schwartz: &amp;nbsp;YouTube viewership is up 35.5% year over year \n12:38 Barry Schwartz: &amp;nbsp;Hours of video uploaded every minute is up 75% in the past six months \n12:38 Barry Schwartz: &amp;nbsp;It is \"becoming more crowded\" \n12:39 Barry Schwartz: &amp;nbsp;That is all folks \n12:39 &amp;nbsp;&amp;nbsp;\n"^^<http://www.w3.org/2001/XMLSchema#string>
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