<http://schema.org/about>
"For those doubtful about how we can get out of the various sustainability crises we now find ourselves in, financial, social and environmental, I have two words for you: design innovation. When faced with dire"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/sustainable-product-design/new-frontiers-sustainable-design-innovation-initiative-launches-in-the-uk.html>