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"Following the less than\u00A0enthusiastic\u00A0response to its new mapping application in iOS 6, Apple CEO Tim Cook has sent a heartfelt letter to customers apologising for not being able to &amp;quot;deliver the best experience possible to our customers&amp;quot; and that it &amp;quot;fell\u00A0short on this commitment.&amp;quot;\r\n\r\nIn the letter,\u00A0Cook says that Apple is &amp;quot;extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.&amp;quot;\r\n\r\nCook says that in the week after the release of iOS 6, Apple has seen more than half a billion locations in its Maps app, no doubt helped by the 100 million users that have updated their devices to run the new software.\r\n\r\nBut it's the part where Cook suggests Apple device owners use competing products that will receive the most press today. The Apple CEO says that the more people use Maps, the better it will get, but he also suggests that while the company is improving its service, users can try\u00A0alternatives\u00A0from Microsoft, MapQuest, Waze from the App Store or use Google or Nokia's web apps in the browser:\r\nWhile we\u2019re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.\r\nLast week, Apple addressed the state of its Maps app, noting that it\u00A0launched the service knowing that it is a \u2018major initiative\u2019 and that it was just getting started with it. \u201CThe more people use it, the better it will get, said Apple spokesperson Trudy Muller at the time.\r\n\r\nHowever, with users finding it almost impossible to find landmarks and other locations within the app, Apple has been forced to apologise for its lack in functionality, with the company's chief executive making no excuses for its rushed launch.\r\n\r\nCook ends his letter with: &amp;quot;Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.&amp;quot;\r\n\r\nWith the apology out of the way, Apple will be doing all it can to improve the quality of its new service. It isn't known what the company intends to do remedy the situation, but reports have stated that Apple's maps teams are working day and night to remove erroneous data and increase its accuracy.\r\n\r\nThe letter in full:\r\nTo our customers,\r\n\r\nAt Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.\r\n\r\nWe launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.\r\n\r\nThere are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.\r\n\r\nWhile we\u2019re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.\r\n\r\nEverything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.\r\n\r\nTim Cook\r\nApple\u2019s CEO\r\nImage Credit: Kevork Djansezian / Getty Images \u00A0"^^<http://www.w3.org/2001/XMLSchema#string>
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