<http://schema.org/alternativeHeadline>
"The most pampered American pets live with Baby Boomers and childless couples, and single pet owners and single parents are more likely to skimp on kitty and doggy spending."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/86525/americans-spend-more-annually-on-pets-than-beer-or-movies/?oref=dbamerica>