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"It's the classic source of angst for a marketer: If only people could actually see how good this product is, then they'd understand.\nFor Microsoft, it must be especially frustrating. The company feels there are features to Windows Phone 8 that are so good that any reasonable person would swap their iPhone or Android if they just saw Microsoft's phone up close and personal.\nThat's the apparent impetus behind a new round of videos featuring Ben \"The PC Guy\" Rudolph. The videos show Rudolph meeting strangers and then talking up superior features of the Win 8 Phone. In the video above, he interrupts a couple's dinner to show them how much better the Nokia Lumia 920 is versus the iPhone. In the video below, he challenges a woman to a text-off with her HTC phone and wins handily. After each instance, he gives the participants the Lumia 920.\n\nSEE ALSO: Can Mashable\u2019s Apple Fangirl Switch to the Lumia 920?\nMicrosoft is reaching into its old playbook for this variation of the Pepsi Challenge. In February, the company dispatched Rudolph for the same mission with the Windows Phone. That program, \"Smoked By Windows Phone,\" hit a snag when a participant in a challenge claimed it was rigged. (Rudolph later apologized.)\nBefore that, in 2009, Microsoft ran an ad campaign called \"Laptop Hunters\" that featured putative real consumers saving money by buying Windows-based PCs rather than Apple's comparable but pricier models. Microsoft also promoted its Zune MP3 player by taking potshots at the iPod that year.\nIt's unclear whether the tactic will work this time around. However, if Microsoft was somehow able to clone Rudolph and have him run the same comparison with the tens of millions of people who own iPhones and Android devices, it might just do the trick.\n\nBONUS: Nokia Lumia 920: A Big Phone With a Killer Camera [REVIEW]\n\n\nNokia Lumia 920\n\n\n\n\n\n\n\nNokia Lumia 920\nThe Nokia Lumia 920 is the flagship smartphone on Microsoft's Windows Phone 8 platform. It's a bit on the bulky side, but it runs like a dream and has one of the best cameras ever built into a smartphone.\n\n\n\n\n\n\n\n\n\n\nHeadphone Jack\nThe headphone jack for the 920 is on the top of the device.\n\n\n\n\n\n\n\n\n\n\nPower Port\nSpeakers and a USB port are located on the bottom of the Lumia 920.\n\n\n\n\n\n\n\n\n\n\nButtons\nThe volume, camera shutter and power buttons are all on the right side of he handset and appear to blend into the black finish of the phone's exterior.\n\n\n\n\n\n\n\n\n\n\nBulky Design\nThe Lumia 920 is an exceptionally large and heavy phone, especially in contrast to some other phones on the market, such as the iPhone 4S (shown here).\n\n\n\n\n\n\n\n\n\n\nNokia City Lens\nNokia City Lens helps you discover things like restaurants, hotels, shopping and food nearby.\n\n\n\n\n\n\n\n\n\n\nAugmented Reality\nCity Lens also has an augmented-reality element, that allows you to see what businesses and attractions are located around you.\n\n\n\n\n\n\n\n\n\n\nNokia Maps\nNokia Maps includes driving, walking and transit directions.\n\n\n\n\n\n\n\n\n\n\nResizable Tiles\nStart-screen tiles in Windows Phone 8 can be one of three sizes. You can resize each tile by pressing and holding the icon and then tapping the arrow on the bottom right of the tile.\n\n\n\n\n\n\n\n\n\n\nSmall, Medium, Large\nTiles can be small, medium (the original Windows Phone tile size) or large (the full width of the screen).\n\n\n\n\n\n\n\n\n\n\nColor Choices\nWindows Phone 8 allows you to select between a white or black background on your phone's Start screen, and select between a rainbow of colors for the default tile color.\n\n\n\n\n\n\n\n\nGet Your Tickets to Mashable Media Summit\n\nThe Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists.\nDate: Friday, Nov. 30, 2012\u00A0Time: 9:30 a.m. - 5:30 p.m.\u00A0Location: The TimesCenter, 242 West 41st Street, New York, NY 10036Tickets: Purchase early bird tickets on Eventbrite.\nA Look Back at Last Year's Mashable Media Summit\n\u00A0\n\n\nMashable Media Summit 2011\n\n\n\n\n\n\n\nMedia Summit 2011\nThe Mashable Media Summit on Nov. 4 at the Times Center in New York City attracted professionals in digital, tech, advertising, sales, marketing, mobile and publishing from all over the world.\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011\nWe had a packed house in attendance for this year's Media Summit.\n\n\n\n\n\n\n\n\n\n\nThe Future of Social Media\nPete Cashmore, founder and CEO of Mashable, speaks on the future of social media, its current landscape and what trends to expect for 2012.\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011\nThis year's Media Summit was located at the Times Center in New York City.\n\n\n\n\n\n\n\n\n\n\nSocial Media Grows Up: The Evolving Role of Social Media in News Organizations\nMashable's community manager Meghan Peters chats with Katie Rogers, social media manager at The Washington Post; Anthony De Rosa, social media editor at Reuters; and Drake Martinet, social media editor at AllThingsD.\n\n\n\n\n\n\n\n\n\n\nTeaching \u2013 and Learning From \u2013 The Old Grey Lady\nBrian Stelter, a media reporter and blogger at The New York Times speaks at the Media Summit.\n\n\n\n\n\n\n\n\n\n\nThe Filter Bubble: How to Fix Content Curation\nEli Pariser, author and chairman of the board at MoveOn.org, discusses how human editors and algorithms can work together to get users clicking on content that matters.\n\n\n\n\n\n\n\n\n\n\nWhat Facebook's New Features Mean For Journalism\nAdam Ostrow, executive editor and senior vice president of content, Mashable speaks with Vadim Lavrusik, journalist program manager of  Facebook, about how the social network's new features can help journalists.\n\n\n\n\n\n\n\n\n\n\n The Evolution of Sports Illustrated\nSports Illustrated Group editor, Terry McDonell, talks about the magazine's transition from print to digital with Mashable's Editor in Chief Lance Ulanoff.\n\n\n\n\n\n\n\n\n\n\nFrom Tactile to Mobile\nJosh Koppel, co-founder and chief creative officer of ScrollMotion, speaks on the reinvention of content experience and engagement.\n\n\n\n\n\n\n\n\n\n\nTV Makes You Smarter\nChristy Tanner, TV Guide's general manager and executive vice president, explains how technology is changing entertainment for better and for worse.\n\n\n\n\n\n\n\n\n\n\nTV Guide Audience\nA member of the audience asks TVGuide general manager and EVP Christy Tanner about technology's changes to the entertainment industry.\n\n\n\n\n\n\n\n\n\n\nWho Owns Your Identity?\nMashable Senior Vice President Robyn Peterson speaks with Andy Mitchell, strategic partner of development at Facebook about how much of our identity is shared to third-party sites. Also on stage is Patrick Harding, CTO of Ping Identity, and Tim Dierks, senior vice president of engineering at Huffington Post.\n\n\n\n\n\n\n\n\n\n\nWho Owns Your Identity?\nMashable Senior Vice President Robyn Peterson speaks with Andy Mitchell, strategic partner of development at Facebook; Patrick Harding, CTO of Ping Identity; and Tim Dierks, senior vice president of engineering at Huffington Post about how much of our identity is shared to third-party sites.\n\n\n\n\n\n\n\n\n\n\nLike A Virgin\nTor Myhren, Grey president and chief creative officer, talked about the ultimate user experience, and how different it is today from when he was a teen. Here he is at age 14. \n\n\n\n\n\n\n\n\n\n\nLike A Virgin \nTor Myhren, Grey president and chief creative officer, talked about the ultimate user experience, and how different it is today from when he was a teen.\n\n\n\n\n\n\n\n\n\n\n The Problem of Prediction\nTony Haile, CEO of Chartbeat, discusses how real time data changes what you should be doing. \n\n\n\n\n\n\n\n\n\n\nMashable's Big Announcement\nAt Mashable Media Summit, we announced the Mashable Publisher Platform, a new editorially curated syndication experience that brings content from select publishers to our site.\n\n\n\n\n\n\n\n\n\n\nThe Importance of Being Awesome\nFaris Yakob, chief innovation officer of MDC Partners\u2019 kbs+p and founding partner of Spies &amp; Assassins, covers from art and copy to arduinos and code, and how important it is to be awesome.\n\n\n\n\n\n\n\n\n\n\nAT&amp;T Brings 4G to NYC\nLarry Solomon, AT&amp;T's senior vice president of corporate communications, announced that 4G LTE will be coming to New York City.\n\n\n\n\n\n\n\n\n\n\nAT&amp;T\nSpecial thanks to our presenting sponsor, AT&amp;T. \n\n\n\n\n\n\n\n\n\n\nOne on One\nBloomberg TV anchor Emily Chang talks tech with Foursquare's General Manager Evan Cohen.\n\n\n\n\n\n\n\n\n\n\nThe New Model of Content and Commerce\nLauren Indvik, marketing and media associate editor at Mashable, is joined by a panel including Alexis Maybank, founder and chief marketing officer of Gilt Groupe\u2028; Maureen Mullen, research and advisory lead of L2; and David Granger, editor in chief of Esquire.\n\n\n\n\n\n\n\n\n\n\nThe New Model of Content and Commerce\nLauren Indvik, marketing and media associate editor at Mashable, is joined by a panel including Alexis Maybank, Founder and chief marketing officer of Gilt Groupe\u2028; Maureen Mullen, research and advisory lead of L2; and David Granger, editor in chief of Esquire.\n\n\n\n\n\n\n\n\n\n\nThe Future of Social TV\nMashable's entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.\n\n\n\n\n\n\n\n\n\n\nThe Future of Social TV\nMashable's entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.\n\n\n\n\n\n\n\n\n\n\nThe Future of Social TV\nMashable's entertainment editor Christina Warren talks with a panel including Alex Iskold, GetGlue founder and CEO; Jesse Redniss, vice president of digital, USA Networks; and Tom Thai, vice president of marketing and business development at Bluefin Labs, about the future of social media in its relationship with television.\n\n\n\n\n\n\n\n\n\n\nBreaking Down Content Barriers\nMichael Lazerow, founder and CEO of Buddy Media talks about the rules of content that need to be changed for social media.\n\n\n\n\n\n\n\n\n\n\nSponsors for the Mashable Media Summit 2011\n\n\n\n\n\n\n\n\n\n\n\nGetting Ready for the Post-Conference Reception\n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\n\n\nMedia Summit 2011 Reception \n\n\n\n\n\n\n\n\n\nSupporting Sponsor\nSponsorship Opportunities\nA limited number of sponsor opportunities are available for the Mashable Media Summit. This is an excellent opportunity to get in front of Mashable\u2019s passionate and influential audience. Contact sponsorships@mashable.com for opportunities.\u00A0"^^<http://www.w3.org/2001/XMLSchema#string>
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