<http://schema.org/description>
"LoveFilm, the Amazon owned movie and TV video streaming service, has today announced that for the first time ever, the company is seeing more of its customers stream online movies via ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/03/22/lovefilms-online-streaming-now-more-popular-than-its-rented-dvds/>