<http://schema.org/articleBody>
"LoveFilm, the Amazon owned movie and TV video streaming service, has today announced that for the first time ever, the company is seeing more of its customers stream online movies via its LoveFilm Instant service than renting DVDs, Blu-rays and games from the service.\r\n\r\nThe company has seen video streaming exceed the number of rented films and TV shows rise by more than 20%, representing a 400% increase year over year, as rentals of its DVDs still continue to rise with growth of 25% over the past 12 months.\r\n\r\nJim Buckle, Managing Director of LoveFilm, remarked:\u00A0\r\n&amp;quot;The first quarter of 2012 has shown us two things: that LOVEFiLM members are watching more films and TV series both on the Internet and on DVD than ever before\u00A0and; in less than three years, streaming through\u00A0LOVEFiLM Instant\u00A0has become more popular than renting DVDs.\r\nLoveFilm passed the two million member milestone in January 2012, making it Europe's largest online streaming and DVD and game rental service.\r\n\r\nIt's a contrast to Netflix's DVD business, which suffered a huge hit in the last quarter as a\u00A0result the recent PR\u00A0disaster. It\u00A0had already\u00A0cost\u00A0the company 800,000 subscribers in Q3, but also because of its\u00A0price hike, as the company saw more transition towards streaming offers.\r\n\r\nLoveFilm was\u00A0acquired by Amazon\u00A0in January 2011, and has been steadily growing its media partners to include both major and independent studios and distributors. And it seems the company has more deals up its sleeve in the foreseeable future.\r\n\r\nThe company is facing increased pressure from US streaming giant Netflix, which\u00A0launched in the UK and Ireland earlier this year, offering consumers in the chance to begin streaming movies and TV shows to their computers, mobile devices and video game consoles for \u00A35.99 a month in the UK (\u20AC6.99 in Ireland), or via a one-month free trial."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/03/22/lovefilms-online-streaming-now-more-popular-than-its-rented-dvds/>