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"      You&amp;#039;ve just run over a zombie mother pushing a stroller, presumably with a little undead baby inside of it. You then zip in and out of stalled, rusted cars and just barely burst through a cascading avalanche of zombies falling from the overpass on the freeway. Who can even keep count of the number of cold, dead hands you&amp;#039;ve pried yourself from? Then your car flips over, you barely escape from another hungry predator by smashing his face in with a monkey wrench, and emerge from your car victorious, only to find a swarm of animated decaying bodies primed for an afternoon feeding. There&amp;#039;s only one way to respond: &amp;quot;Fuuuccckkk.&amp;quot; Or so says the latest trailer for Dead Rising 3, the survival horror video game from Capcom Vancouver and Microsoft Studios, set for release this November. While the trailer contains no actual gameplay footage and is strictly a CG creation, it brims with promise on at least one front: It aims to inject some much-needed humor and fun into the zombie genre. Surveying the current landscape of zombie-related pop culture reveals a fascination with existential dread and gloomy, narcissistic protagonists and their fraught romantic relationships. As a whole, the zombie/survival genre, much like the superhero genre, has taken a turn into post-9/11, post-Dark Knight self-seriousness in recent years. AMC&amp;#039;s The Walking Dead, arguably the most popular zombie-related product out there, continually revels in this gray, unforgiving atmosphere. The show&amp;#039;s entire second season was an extended morality play, heavy on the talking and light on the gore, while its third season boasted a villain with an eye-patch and no hint of irony. Admittedly, the horror genre has long used monsters and infection as metaphors for real-world struggles and fears, but there&amp;#039;s a joyous element missing from the current batch of zombie material. This is why the four minutes that comprise the new trailer for Dead Rising 3 are so exhilarating. What it presents is balls-to-the-wall ridiculousness that purposely undercuts all that dark existential turmoil. That&amp;#039;s why it&amp;#039;s so fun to see Nick use a combination rotary saw and sledgehammer to deal with the swarming undead like the video-game reincarnation of The Evil Dead&amp;#039;s Ash, or team up with Annie and pilot a motorcycle with an attached spiked-and-flaming steamroller through masses of decaying biters like Mad Max on crack.  I have no idea what the final Dead Rising 3 product is going to look like, but there&amp;#039;s real hope here. Hope that we won&amp;#039;t have to endure so many brooding protagonists within the survival-horror genre, who typically come with a cast of characters who can&amp;#039;t fend for themselves and whom we tire of spending time with. I need less brain analysis and more brain smashing. This trailer is four minutes of pure, over-the-top machismo that isn&amp;#039;t afraid to wink at its audience. The zombie genre has been begging for such an injection of life for quite some time now.  Follow The Culture Blog on RSS and on Twitter at @ESQCulture. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/entertainment/a19333/dead-rising-3-trailer/>