<http://schema.org/articleBody>
"Village Voice employees are planning to go on strike Friday, citing salary cuts and declining benefits. They are not, however, planning to kick back and catch up with their Facebook friends.\nInstead, staff will continue to produce content and publish it directly to Tumblr, where Village Voice Media can't make any money \u2014 i.e. sell ads \u2014 on it.\nNotably, it's not just writers, editors photographers and designers who will be producing Voice-quality content on the TheRealVoice.org; part of the sales staff will be joining them as well. As Betabeat notes, should some of the advertisers flock to the strikers, pressure on negotiations could elevate very quickly.\nAnd it might just work. Causes have a way of going viral on Tumblr, and we expect the community will be sympathetic to the strikers' complaints. The initial post has received nearly 100 likes and reblogs since it was posted Wednesday.\nThumbnail courtesy of Flickr, Kheel Center, Cornell University"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/06/29/village-voice-strike-tumblr/>