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"Even with the help of plans and renderings, visualizing a space sight unseen can be a challenge. It's a problem that translates into time and money in the real-estate industry: How do you sell a place to someone from afar?\n\nNow there's a digital tool to help\u2014created by the New York tech start-up Floored. Founded in 2012 by David Eisenberg, Dustin Byrne, and Judy He, the company turns raw data of an interior into an interactive three-dimensional virtual environment that can be easily explored on the Web or with an iPad app.\n\n\"You can examine a space as it would look in real life,\" says Eisenberg, who conceived the venture after attending a hacker meet-up in Silicon Valley. There he discovered Matterport, a state-of-the-art camera able to take 3-D scans of a room. Using the device as a starting point, the Floored team developed its own software to create refined, widely accessible digital models through which users can zoom in and around.\n\nPinterestFacebook\n\n\"Our customers are mainly real-estate developers,\" says Eisenberg, who sees an exciting future for the technology. Imagine snapping a picture of a color and, with a tap on the screen, repainting your office digitally. With another tap, move a wall to change a layout. It sure beats sweating over plans and swatches. floored.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.architecturaldigest.com/story/floored-ad-innovators-2013-article>