<http://schema.org/description>
"Two new campaigns emphasise the importance of new consumer markets to the drinks industry. While real ale strives to attract more female drinkers, Strongbow cider is trying to compete with lager for the &amp;quot;LAD&amp;quot; market. Both campaigns are fighting unfavourable perceptions within the target market, indicating the strength of competition we can expect to see in the drinks industry over the next few years."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/marketings-gender-battle_id72124.aspx>