<http://schema.org/alternativeHeadline>
"BSkyB lands exclusive access to all 8 Harry Potter films, just in time for Christmas"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/10/16/bskyb-lands-exclusive-access-to-all-8-harry-potter-films-for-3-months-including-over-christmas/>