<http://schema.org/datePublished>
"2011-10-12T00:00:00.000Z"^^<http://schema.org/Date>
<http://www.golfdigest.com/story/jim-mclean-chipping?/golf-instruction/2011-11/jim-mclean-chipping&/golf-instruction/2011-11/jim-mclean-chipping>