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"Take all of this with a grain of salt for the time being, but word on the street has it that Pioneer has lowered the retail price of its BDC-S02BKZ Blu-ray Disc Combo drive in China by just over 41%. The new sticker shows 999 yuan ($145), while just last week it was marked 1,699 yuan ($247). We're also hearing that Pioneer will soon be lowering the retail price of its BDC-S02 optical drive in the Taiwan market, and if that wasn't enough, (hopefully believable) sources have stated that Sony will launch a Blu-ray Disc Combo drive in this very region for around $230 next month. We can't say that BD prices are where they need to be for mass adoption, but it's good to see them finally headed in the right direction.Read - Price dropsRead - New Sony drive"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/06/24/pioneer-lowers-blu-ray-combo-drive-price-in-china-sony-unit-to/?ncid=rss_truncated>