<http://schema.org/name>
"TransWorld SNOWboarding"^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/1000211340/news/apo-proudly-releases-new-generation-dual-entry-bindings/attachment/2bd28431-914a-4d79-9f79-488e84eaf61f/>