<http://schema.org/description>
"When it comes to finding the best content, the right way to go about it typically starts with finding the best people. If you want a good piece on Apple, Twitter or social gaming, you ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/04/25/peerreach-launches-a-platform-to-surface-relevant-topics-from-the-most-authoritative-people/>