<http://schema.org/description>
"The BBC's R&amp;amp;amp;D department has just demoed the first public example of what it calls 'Perceptive Media', and has published it online so you can try it for yourself.\r\n\r\nWhat is ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/07/03/the-bbc-unveils-its-first-perceptive-media-experiment-and-you-can-try-it-now/>