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"Imagine you\u2019re a newbie fresh out of design school (and I don\u2019t mean one of those faux-accredited hipster schools where all you have to do is turn up, swagger around with your fixed ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/09/08/the-stories-inspiration-behind-world-famous-logos/>