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"FacebookPinterest\n\n Currently at Basketball City on Manhattan's very, very lower east side you will find over 700 menswear brands organized under one roof, each there to promote their label and\u2014if all goes well\u2014to write orders with some of the world's best retailers. Together these brands and buyers make up the Capsule trade show, which as any industry insider will tell you, has been one of the most instrumental events in bringing #menswear off of the Internet and onto the backs of real men.\n\nA recent Fast Company article outlines the show's ascent from rinky dink event inside an old New York City synagogue back in 2007 to the global behemoth it has become today. Almost everyone who works in menswear likely has some memory of Capsule, whether they were once there working for a brand, as an intern for BPMW, as an editor parsing through the infinite sea of racks looking for fashion's next big trend, or simply as someone looking for free beer.\n\nIn fact, the show's rise has been so great that earlier this year, it was acquired by Reed Exhibitions, a company that puts on some of the biggest trade shows around the world. Perhaps this means #menswear internet culture has finally hit the mainstream, but as is the nature of trade shows, we'll have to wait a couple seasons to find out."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/currently-at-basketball-city-on>