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" Social hierarchy at the US Open, as far as seating goes, is about as touch-and-go as getting past the velvet ropes of a good party in New York City.  Even once you&amp;#039;re in the door at a good fete\u2014like Moet &amp;amp;amp; Chandon&amp;#039;s 270th Anniversary Celebration on Tuesday or Taste of Tennis on Thursday\u2014there can be further levels of access to be gained, red carpets to trek, and VIP privileges only handed out to particular parties.  The US Open, which starts on August 26th and runs to September 9th this year at USTA Billie Jean King National Tennis Center, is not much different. A person&amp;#039;s choice of seating says a lot about them. Court-side seats, often selected by the serious spectator, agent, and the paparazzi friendly, seem like a sure bet. Nearby suites serve up a side of excitement and bubbly, especially if you opt for Moet &amp;amp;amp; Chandon&amp;#039;s own, who along with Heineken, Lacoste, Emirates, and a handful of others, have suites open to A-listers at the US Open. And this September, the famed champagne also has Roger Federer as its first ever global brand ambassador. On Tuesday, the Swiss born tennis champion was helping the bubbly celebrate an anniversary (the 270th!) at Chelsea Piers with a rather grand celebration.  U.K. sensation Emile Sande sang. Bob Sinclair deejayed. And Kelly Rutherford danced around the room, while tennis fans and champagne enthusiasts ate macaroons, swigging plastic gold goblets of Moet; the same goblets, in fact, that guests like Amanda Seyfried, Chrissy Teigen, John Legend, Ed Westwick, and many runways&amp;#039; worth of models have swigged in the Moet Suite in years past. Meanwhile, Lacoste has entertained the likes of Kellan Lutz and Charlize Theron, and the President&amp;#039;s Suite, considered the hardest invite to snag, has held former tennis legends, along with such commoners as Pippa Middleton, Jerry Seinfeld, Beyonce, Jay-Z, and Larry David.  Federer wasn&amp;#039;t the only tennis player this week gearing up for the adulation the Open always elicits from New Yorkers. On Thursday, Serena Williams hosted the 14th Annual BNP Paribas Taste of Tennis presented by AYS, at the W Hotel on 49th and Lexington Avenue.  The No. 1 ranked women&amp;#039;s single tennis player assisted Chef Marcus Samuelsson, who owns Red Rooster in Harlem, as he cooked fish tacos. Her sister and fellow pro Venus popped in to assist them in front of a crowd that included James Blake, Ana Ivanovic, and other familiar faces to Center Court.  And while foodies may angle for the seats in the suites, for Serena Williams there is nothing like taking in the game (which if you&amp;#039;re lucky might very well include her) by getting as close to the action as possible. &amp;quot;I gotta go with courtside,&amp;quot; Williams insisted. &amp;quot;New York? Court-side. The US Open is court-side for sure.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.townandcountrymag.com/the-scene/parties/a1141/us-open-2013/>