<http://schema.org/description>
"There's a fundamental problem when it comes to almost any recommendations system that we've seen thus far -- almost every recommendation comes from a stranger. While I might trust some ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/07/21/fidatto-recommendations-from-your-friends-no-drama-allowed/>