<http://schema.org/description>
"Despite the fact that Google's Matt Cutts says social really comes no where near links in terms of a ranking factor and probably won't anytime soon, SEOs are prepping for the ramp up of social factors"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/social-search-spam-15696.html>