<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/gb/en/darlington/xvgno/hoteldetail?cm_sp=IMMerch-_-HI_UK_en-_-MPD_Newcastle_upon_Tyne/photos-tours>