<http://schema.org/description>
"This may not surprise a lot of people, but it seems the BBC News website is still the umber one news site in the UK, and remains ahead of the Mail Online.\r\n\r\nThe data was compiled for ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/09/07/bbc-remains-the-most-popular-news-site-in-the-uk-study-shows/>