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"  When certain fancy e-tailers upgraded from simple, straightforward pictures to rotating views of models and even videos of them walking (Net-a-Porter, I could watch you like a TV show), I thought the online shopping world could get no better. But then Sizeable, a new Australian site, came along, and I&amp;#039;m wondering why no one thought of this online shopping innovation sooner. On Sizeable, customers don&amp;#039;t just see a piece of clothing on a model, they see it on six models, all of whom have very different body types. The point is to give shoppers \u2014 whose bodies rarely mirror the typical 5-foot-11, 120-pound model \u2014 a better idea of what the garments will actually look like on their own frames. Kinda genius, huh? Since Sizeable just launched a month ago, it&amp;#039;s still very much in a fledgling state, and those six models span only Australian sizes 6\u201314 (or U.S. sizes 2\u201310). But while there&amp;#039;s certainly room for improvement there, I think the base idea is pretty brilliant, so I decided to catch up with Sizeable&amp;#039;s 25-year-old founder, Larissa Thorne, to hear a little more about it.  How long have you been working on this project? I&amp;#039;ve had the idea for years, but when I placed my first stock order last October it suddenly turned into something real. It&amp;#039;s taken me about a 10 months to get it all up, from sourcing the brands and building my own website to the surprisingly lengthy task of getting all the photos done and uploading everything to the site.  What was the most unexpected challenge you faced? Initially, I didn&amp;#039;t realize how difficult it was to get brands on board as a newcomer with no experience or contacts in the industry. It got to the point where I felt like I was stuck in an endless loop: Nobody would let me stock their brand until I had other brands already on board. Has the response been overwhelming? It feels completely unreal \u2014 just last week I was getting excited about our Facebook likes hitting 100 and then almost overnight we had gone international [thanks to features in The Daily Mail, The Huffington Post, and more]. I had a pretty modest plan in place for bringing on new brands and increasing the amount of stock on the site as we grow, but I never imagined we&amp;#039;d see this much press and interest in the site so early on!  What&amp;#039;s next? We&amp;#039;ve got a couple of new models who will be added to the site in the next month, and are searching for a few more to fill the rest of the gaps in our site in coming months. Next year I also plan on looking into the possibility of adding a men&amp;#039;s site and I&amp;#039;m currently working to add different measurements to our site within the next week considering the high number of people commenting that they don&amp;#039;t use the metric system like we do in Australia. I think one of the most important things you do is not pinning the clothes, taping, or altering them before a shoot to make the photos better (as many sites do!!), because that makes SUCH a difference. What led you to make that decision? I have a couple of friends who work as models, and they told me about the practices a lot of brands use on photo shoots. I wanted Sizeable to be primarily focused on creating the best possible shopping experience for our customers, which to me includes removing all the trickery and deception from the photography process. I&amp;#039;d imagine you&amp;#039;re getting feedback that you&amp;#039;re not inclusive enough, which seems like it would be frustrating when you&amp;#039;re so clearly striving to do a good thing. How do you deal with that? It&amp;#039;s funny because you rarely see other fashion websites getting criticized for only using size 4-models, so the backlash did come as a shock. Obviously, I&amp;#039;m aware that we can&amp;#039;t be everything to everybody. Women&amp;#039;s bodies are so unique that it would be impossible to cover every single type on our site. But we&amp;#039;re adding new models with every set of photo shoots, and are looking for brands to bring to our site that offer larger sizes, as well as some plus-size brands, too. For now, we&amp;#039;re just trying to ignore the negativity and the trolls, and embrace all the constructive criticism to help us become the best website we can be. We haven&amp;#039;t even been around for a month yet, so we&amp;#039;ve only got room to grow. RELATED: I Asked a Professional to Diagnose My Body Type A Frank Discussion About Body Image, Dieting, and Feminism With Plus-Size Model Jennie Runk Photo credit: Sizeable; Larissa Thorne Via ELLE "^^<http://www.w3.org/2001/XMLSchema#string>
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