<http://schema.org/author>
"Walter Iooss, Jr."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/jim-mclean-chipping?/golf-instruction/2011-11/jim-mclean-chipping&/golf-instruction/2011-11/jim-mclean-chipping>