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"Apple has debuted a new online advert shot entirely using the iPhone 5S. The 87-second video was shot in just one day, using around 100 of the company&amp;#039;s flagship handsets.      Jake Scott directed the short film, 30 years after his father Ridley directed one of Apple&amp;#039;s first commercials for the original Macintosh computer in 1984. Although the advert celebrates the 30th anniversary of Apple&amp;#039;s Mac, the video shows how its modern-day products, from the iPad to the MacBook Pro, contribute to every walk of life. &amp;quot;30 years ago Macintosh promised to put technology in the hands of the people,&amp;quot; the Cupertino-based firm said. &amp;quot;To celebrate Mac&amp;#039;s birthday, this film was shot around the world in one day, entirely on iPhone. Here&amp;#039;s to the next 30.&amp;quot; More than 70 hours of footage were edited on Apple computers and pulled together by a team of 21 editors led by Angus Wall. The whole project took a total of 36 hours to complete. The clip is Apple&amp;#039;s latest celebration to mark Mac&amp;#039;s 30th anniversary, after releasing a nostalgic video and Steve Jobs&amp;#039;s original 1984 Mac demo footage last week. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/apple/news/a548603/apple-debuts-short-film-shot-entirely-with-iphone-5s-video/>