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"It turns out that MediaFLO's US network might not be as close to operating capacity as we'd thought, because AT&amp;amp;T wants to bring you live broadcasts of every single game of the NCAA Division I Men's Basketball Championship this month on its Mobile TV system -- and in order to do so, \"up to four additional seasonal channels\" will spring out of thin air to pick up the load. For non-basketball lovers, it's great news because no other programming will be killed off to accommodate it, and for basketball lovers, it's good news because... well, it's a lot of basketball we're talking about here. The special channels should spring to life on March 19 when the first round of the tournament kicks off."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/03/19/atandt-adding-four-temporary-mobile-tv-channels-to-show-every-marc/?ncid=rss_semi>