<http://schema.org/articleBody>
"Ubisoft co-founder Yves Guillemot believes that the current console generation has run its course. Suggesting that companies like Ubisoft have been &amp;quot;penalised&amp;quot; by a lack of new systems, Guillemot told Gamasutra that creativity is stifled by there being fewer consoles. &amp;quot;What we missed was a new console every five years. We have been penalised by the lack of new consoles on the market.  &amp;quot;I understand the manufacturers don&amp;#039;t want them too often because it&amp;#039;s expensive, but it&amp;#039;s important for the entire industry to have new consoles because it helps creativity. &amp;quot;It&amp;#039;s a lot less risky for us to create new IPs and new products when we&amp;#039;re in the beginning of a new generation. &amp;quot;Our customers are very open to new things. Our customers are reopening their minds - and they are really going after what&amp;#039;s best.&amp;quot; He continued: &amp;quot;At the end of a console generation, they want new stuff, but they don&amp;#039;t buy new stuff as much. They know their friends will play Call of Duty or Assassin&amp;#039;s Creed so they go for that. So the end of a cycle is very difficult.&amp;quot;  Ubisoft is currently working on titles such as Assassin&amp;#039;s Creed 3, ZombiU and Watch Dogs. Ubisoft&amp;#039;s E3 presentation was voted &amp;#039;Best Conference&amp;#039; at Digital Spy&amp;#039;s Best of E3 Awards, while Watch Dogs was dubbed the best new game. Watch a trailer for Watch Dogs below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a394682/ubisoft-bemoans-extended-current-generation-console-lifecycle/>