<http://schema.org/alternativeHeadline>
"New company wants to reinvent the candy business with 'real cane sugar, real milk, more peanuts, and more cacao.'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/matt-damon-gisele-back-unreal-natural-candy>