<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/sport/blog/2012/aug/07/olympics-2012-gold-salute-silver"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/sport/blog/2012/aug/07/olympics-2012-gold-salute-silver>