<http://schema.org/description>
"Startups need to treat their brand like a newborn baby, because a brand is how a company appears to the entire world, reflecting how it views itself in comparison to its market, customers ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2011/12/27/managing-your-brand-is-hard-but-openbrand-makes-it-easy/>