<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2011%2F07%2F18%2Fcruelty-won-t-fly-on-american-airlines.aspx%3FPageIndex%3D2>