<http://schema.org/name>
"\u5730\u7403\u306E\u6B69\u304D\u65B9 \u2019\uFF10\uFF15\u301C\u2019\uFF10\uFF16 \uFF22\uFF10\uFF19 \u30A2\u30E1\u30EA\u30AB\u6771\u90E8\u3068\u30D5\u30ED\u30EA\u30C0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02492466.html>