<http://schema.org/description>
"Recently, Google split up its Drive apps into three separate standalone apps: Sheets, Slides, and Docs. Facebook separated its chat offering, Messenger, into its own standalone app, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2014/05/06/large-tech-companies-hopping-app-unbundling-trend/>