<http://schema.org/alternativeHeadline>
"Move over bake sales and car washes ... a do-goody alternative to municipal curbside pick-up, Christmas tree recycling has become a lucrative fundraising activity for nonprofit groups in Portland, Ore."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/recycling/blogs/in-portland-christmas-tree-recycling-that-gives-back>