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"Last month, we heard word that MTV would be launching a new awards show focused on digital music and social media. \nWe didn't know much at the time, but now MTV has announced that it will occur on April 28, and it will be called The O___ Music Awards (OMAs).\nWhat does the \"O\" stand for? According to MTV, the character has purposely been left open to interpretation, so as to emphasize the importance of audience participation (sounds kind of like MySpace's new logo, no?), which is the theme of the show.\nThe OMAs will air across all of MTV Music Group's platforms and screens, which include MTV.com, VH1.com, CMT.com and LOGOTV.com. And, naturally, it will include mobile and social media elements.\nSoon, MTV also will announce the categories and nominees, which will include artists, technology innovators, fans and web celebrities.\nWe expect MTV will draw from its burgeoning experience in the realm of social media engagement when it comes to drawing an audience to the show \u2014 think the search for the first Twitter jockey and the Captionbomb game MTV launched for the Skins premiere, to name a few."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/02/24/omas/>