<http://schema.org/description>
"Whether you love it or hate it, the media as we knew it 10 years ago isn't dying. At least not on the whole. In fact, according to Steve Rubel, it's actually thriving on the whole because ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/01/04/trash-your-old-media-eulogies-the-clip-report-details-its-future/>