<http://schema.org/description>
"Augmented Reality (AR) is a hot technology right now. Being able to use your mobile phone's camera to see online data about the world around you is a fascinating prospect and we're ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2009/08/18/layar-global-iphone-version/>