<http://schema.org/alternativeHeadline>
"Wit and Wisdom from the Popular \"On Language\" Column in The New York Times Magazine"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/The-Right-Word-in-the-Right-Place-at-the-Right-Time/William-Safire/9781416587408>