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"LISA 08, a conference covering \"Lessons in Social Advertising,\" kicked off last week in Portland, OR. Next it will travel to Los Angeles (on June 11th), San Francisco (on June 18th), and New York City (on June 24th).\nThe LISA event covers a variety of topics, including:\n* What is social advertising?* Why are social networks important to consumer brands?* Does conventional advertising work in social networks?  If not, why?* What are successful methods for deeply engaging consumers online?* How is the role of content changing in advertising?  Should all brands be creating killer content?* Are user-generated content campaigns here to stay or a passing fad?* How do you measure ROI with social advertising?* How should social advertising efforts coordinate with other parts of a media mix?\nThe video coverage of the Portland event is embedded below:\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/06/04/lisa08/>