<http://schema.org/description>
"At a keynote presentation at the GITEX conference in Dubai, Research In Motion's Co-CEO Jim Balsillie launched a new social sharing service called BlackBerry Tag, an NFC-based platform ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/mobile/2011/10/10/rim-unveils-blackberry-tag-a-nfc-social-sharing-service-for-blackberry-users/>