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"Comment tracker turned social analytics platform BackType is unveiling BackTweets Pro, a new product that attempts to help marketers and publishers put a dollar value on engagement.\nBackTweets Pro, a much-enhanced premium addition to the startup's BackTweets product, costs $100 per month and reports on the account holder's performance on Twitter.\nBackTweet's data includes every tweet published in the past year and every link shared on Twitter during the past two years. Altogether, that amounts to data on more than 30 billion tweets.\nThe BackTweets dashboard offers a macro and micro view of Twitter activity. It includes data on tweets, mentions, retweets, replies, impressions, reach and followers. It even suggests the best time to tweet to generate replies or retweets. The tool includes search and advanced search features for keyword performance analysis.\nThe user can also sign in to Google to connect his or her Google Analytics account and marry tweet activity to website traffic. An enterprise version offers support for multiple Twitter accounts, additional analysis and integration with additional web analytics products such as Omniture.\n\"BackTweets is the only product that closes the loop for marketing on Twitter, helping brands, agencies and publishers understand how engagement on Twitter converts to web traffic, sales or other key performance indicators they're interested in,\" says BackType founder Christopher Golda.\nThe new BackTweets Pro product exists for two primary reasons, Golda says: to measure what's actually happening on Twitter and to help marketers and publishers understand the impact of that engagement.\n\"People are now getting serious about social media, and we're translating engagement metrics into something concrete, something that a CMO could really understand,\" he says. \"We can put a dollar value on engagement.\"\nBackType, a Y Combinator class of summer 2008 graduate, initially focused on providing users with a way to discover blog comments matching their keyword queries. It was essentially Google Alerts for the fledgling social web. As the social web has matured, so too has BackType, and the new BackTweets Pro product hints at where the company is headed in the months ahead.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/05/backtweets/>