<http://schema.org/description>
"Brands are getting more and more creative when it comes to encouraging Facebook users to click those 'Like' and 'Share' buttons to make their campaigns go viral. One campaign that might ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/04/11/facebook-campaign-gone-too-far-model-strips-for-likes/>