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"According to NBC Sports, Super Bowl XLVI was the most-watched TV show in U.S. history, with 111.3 million viewers. But TV ratings weren't the only numbers breaking records. \nDuring the game, Twitter had not one, but two record-breaking moments in its history \u2014 once during Madonna's halftime performance and then again at the end of the game.\nYet, who really won the game last night \u2014 the New York Giants or Madonna and David Beckham?\nFor what's supposed to be one of the biggest sporting events of the year, the majority of the talk on social media was about celebrities, brands and individual players.\nAccording to Networked Insights, which analyzed millions of tweets, 42% of the conversation was about the commercials and 32% was related to Madonna and the halftime performance.\nLooking further into advertisements, David Beckham received four times the amount of talk as H&amp;M, the brand that paid for the commercial he was featured in. Similarly, Clint Eastwood was talked about three times more than Chrysler.\nNow let's get down to the sports chatter:\n\n15% was about Tom Brady, and his attractive wife, Gisele Bundchen\n4% was about the Giants winning\n0.5% was on Victor Cruz's salsa moves\n0.3% was over Ahmed Bradshaw's attempt to sit down on the goal line (resulting in a touchdown)\n\nHow much of this would you consider legitimate sports coverage?\nThat's not to say Twitter doesn't play its role in the world of sports. Many feel more connected during the games when a huge play is made, and many post-game shows on sports networks like ESPN have incorporated the talk on social media surrounding such plays. But is the social media Super Bowl for the active, die-hard sports fans, or mostly casual observers? Does last night's lack of sports coverage on Twitter by viewers surprise you? Let us know your thoughts in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/02/06/most-super-bowl-tweets-were-not-about-the-game-stats/>