<http://schema.org/alternativeHeadline>
"West Elm introduces Stria, a new line of gorgeously imperfect bedroom furniture made from reclaimed saal wood taken from dismantled railway trestles in India."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/remodeling-design/blogs/saal-id-as-a-rock-stria-from-west-elm>