<http://schema.org/alternativeHeadline>
"How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/The-Little-Green-Book-of-Getting-Your-Way/Jeffrey-Gitomer/9780743572637>