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"  Photo: Courtesy of AMC Halloween or not, beautifying your face \u00E0 la Mad Men is a look we can endorse any time of year. Joan and Betty are the masters of classic beauty, while Megan is the spokesperson for having fun with your makeup. We recently chatted about &amp;#039;60s beauty with the lead makeup artist for the AMC hit show, Lana Horochowski, who also just became the national program ambassador for the Look Good Feel Better program, an organization that beautifies cancer patients. Find out her recommendations for doing retro-inspired makeup, the top products she uses on set, and which character she says most women envy. How have the beauty products and formulas changed from the &amp;#039;60s to today? We started the show based in 1960 when there were still a lot of beauty trends from the &amp;#039;40s and &amp;#039;50s hanging around, and everything was super matte and thick. There was no such thing as powder blush and water-based liquid foundation. They would have used a cream blush. I think powder blush didn&amp;#039;t start to become popular until 1963. So we tried to stay as true to the formulas in the beginning of the show as possible, including painting on the mascara with a brush as opposed to a wand. Then later in the decade, when liquid foundation started coming out, women began letting their skin show through and instead focused on the crazy, heavy Twiggy eye, which involved layers and layers of mascara and false lashes. What is the easiest way to get &amp;#039;Mad Men&amp;#039; makeup without looking like you fell through a time machine? Definitely focus on your eyebrows. They need to be thicker and more defined. Then use a liquid liner, or if you want something easier, use a gel liner. Finish your eyes with lots of mascara. For lips, do a colored matte lipstick versus a gloss. There&amp;#039;s something so feminine about a colored lip.  Photo: Frank Ockenfels/AMC Megan Draper is known to have the more dramatic and iconic &amp;#039;60s makeup look. How could this translate for a night-out look now? Very few people can actually pull her look off, so wind it down and make it more of a softer Cleopatra eye than a hard Twiggy eye. I&amp;#039;m a big fan of Megan&amp;#039;s lashes, so pile on mascara on the top and bottom. I use a lot of Lanc\u00F4me Hypnose Drama. It&amp;#039;s super thick. It&amp;#039;s like spider lashes in a jar and I love it. Then do a darker shadow in the crease but skip liner. And instead of connecting the shadow to the outer corner of your eye, just wing it out so the shadow acts as a wing instead of liner. Then do the same with the shadow on the lower lash line so you get a double winged look, but it&amp;#039;s softer, more forgiving, and easier to manipulate than using a hard and dangerous black line. Lastly, pair the eyes with a nude or pale lip.   Photo: Courtesy of Lana Horochowski What are the top five products you use on set? I use MAC Virgin Isle Cream Colour Base on the cheeks. If you saw it in the pan you&amp;#039;d be like, &amp;quot;Get that away from me!&amp;quot; But the bright coral shade is perfect for the &amp;#039;60s. I use it on almost everyone. I use Nars Velvet Matte Lip Pencils and Tom Ford Lip Colors a lot. They&amp;#039;re so pigmented and last all day. I use Anastasia Perfect Brow Pencil to fill in brows, then wet a brush and dip it in the Brow Powder Duo to get a really straight line. For the face, I mostly use Koh Gen Do Aqua Foundation, which is pretty sheer, but you can really build it up and that&amp;#039;s what I like it about it. How do you plan on bringing your &amp;#039;Mad Men&amp;#039; tips and tricks over to the Look Good Feel Better workshops with which you&amp;#039;re now involved? We actually just launched a virtual makeover tool on the website that allows cancer patients to upload their picture with no hair and actually create all different kinds of looks. We have 600 different hairstyles that you can choose from, and you can do your makeup however you want, too. So we actually uploaded one of our patient&amp;#039;s photos this morning and created the beautiful signature looks of all the Mad Men characters. It&amp;#039;s a great way to get women to experience what&amp;#039;s possible.  Which &amp;#039;Mad Men&amp;#039; character do you think will be the most popular on a makeover tool like this? In my experience, everyone always wants to be Joan. She&amp;#039;s a pretty powerful character, she&amp;#039;s sexy and sassy, and she&amp;#039;s definitely got that classic bombshell look. She&amp;#039;s so \u00FCber-feminine, and especially if you&amp;#039;re experiencing something like losing your hair, which is so tied up with femininity, it&amp;#039;d probably be really nice to look like a female goddess like Joan.  Photo: Courtesy of Look Good Feel Better "^^<http://www.w3.org/2001/XMLSchema#string>
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