<http://schema.org/description>
"We recently discussed how the Internet and TV were beginning to merge in interesting ways and now here's another example.\r\n\r\nLivePitch is an iPad app aimed at football/soccer obsessives ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/06/17/livepitch-turns-your-ipad-into-a-world-cup-second-screen/>