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"Playing hard to get- may already be paying off for Snapchat.               After reportedly turning down a measly $3 billion offer from Facebook last year- the company may now be worth close to $10 billion, after venture capital firm Kleiner Perkins has agreed to invest up to $20 million in the instant messaging start-up according to the Wall Street Journal.               Chat apps are hot says Reuters' BreakingViews Rob Cyran:               SOUNDBITE: ROB CYRAN, COLUMNIST, REUTERS BREAKINGVIEWS (ENGLISH) SAYING:               \"You know you saw Whatsapp. Facebook bought it for $19 billion. And it seems like when you get a lot of users and things grow fast they are worth a lot of money. It's a question of you know, can you actually turn these users into dollars. You know Facebook's done it. Twitter's kind of doing it a little bit. Can Snapchat do it? I have no idea. But they haven't done anything so far.\"               \"So far\" being key. Investors are after eyeballs- teens especially-because that's what advertisers want.               Manhattan Venture Partners' Max Wolff:               SOUNDBITE: MAX WOLFF, CHIEF ECONOMIST, MANHATTAN VENTURE PARTNERS (ENGLISH) SAYING:               \"They are fast and early adopters and every product category in the world wants to show them ads. So sending different kinds of messages, charging a premium for those.\"               He says estimates of 100 million users underestimate the incredible value proposition of the Snapchat user- because many send over a hundred messages daily.               And while Snapchat is a good candidate for an IPO- Wolff has a list of players who could snap this one up, without looking too hard at the price tag.               SOUNDBITE: MAX WOLFF, CHIEF ECONOMIST, MANHATTAN VENTURE PARTNERS (ENGLISH) SAYING:               \"You are looking at the Microsofts- much rumored to be looking at Snapchat by the way. You are looking at Alibabas. You are looking at people like Google, folks like Apple. Really you have to have a huge treasury. You have to have tons of cash. You have to have very valuable shares and you have to be a little bit desperate to make sure you get those users and someone else doesn't.\"               Snapchat has now entered a select $10 billion valuation club- joining car-ride service Uber and room rental service AirBnB."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.reuters.com/video/2014/08/27/snapchats-multi-billion-dollar-gamble-ma?videoId=341607317&videoChannel=6&channelName=Technology>