<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/artanddesign/gallery/2012/oct/19/photography-david-bailey-india-delhi"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/artanddesign/gallery/2012/oct/19/photography-david-bailey-india-delhi?view=mobile>