<http://schema.org/about>
"How many times have you seen a broken or flickering neon light? Durability is not one neon's strengths. But now a new product, LED-Flex, has been introduced as a substitute for neon. The producer, Mule Lighting, has managed to make the flexible LEDs"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/interior-design/led-flex-an-efficient-substitute-for-neon.html>