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"Ubisoft CEO Yves Guillemot has criticized the Wii U&amp;#039;s price in a recent interview. Speaking with Games Industry, Guillemot expressed that he wished Nintendo had chosen a lower price for its new gaming console.  &amp;quot;I always prefer lower pricing, so I can&amp;#039;t say I&amp;#039;m happy,&amp;quot; he said. &amp;quot;I&amp;#039;m never happy when the machines are expensive.&amp;quot; He did find a silver lining, however, when comparing Wii U&amp;#039;s GamePad to other tablet gaming like the iPad. &amp;quot;What we have to do there is remember that compared to an iPad, it&amp;#039;s cheap. With what it brings [to the gaming table] it&amp;#039;s cheap. But I hope they&amp;#039;ll be able to drop their price in time,&amp;quot; he added. Of course, the iPad comparison ignores the fact that Wii U games will be full-priced retail products whereas most iPad games are 69p / $0.99 or even free. Wii U will launch in two versions, with the basic system priced at $299 and the Premium system at $349. Prices in Europe have more leeway, and seem to have settled around \u00A3250 for the basic unit and between \u00A3280 and \u00A3300 for the Premium edition. Nintendo&amp;#039;s system will launch against the Xbox 360 and PlayStation 3, both of which can be found for considerably less after a long system lifecycle and multiple price drops. Users shouldn&amp;#039;t expect a Wii U price cut anytime soon either, with Nintendo selling it for a loss at launch.  Despite price concerns, Wii U pre-orders quickly sold out with most retailers, and supply shortages are expected throughout the holiday season. The system will require a day-one patch to access its online features, including the new Nintendo Network IDs that will replace friend codes. Further system details and an unboxing were recently revealed by Nintendo. Wii U will launch on November 18 in North America and November 30 in Europe.  &amp;gt; Wii U hands-on with Nintendo&amp;#039;s line-up: Mario Bros U, Pikmin 3, more Watch Digital Spy&amp;#039;s Wii U hands-on video below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/wii-u/news/a437871/ubisoft-boss-not-happy-with-wii-u-price/>