<http://schema.org/headline>
"Back in the 1970&amp;#039;s we had shopkeepers: green grocers, butchers, bakeries and general stores on our high streets. There were under 30 supermarkets in the UK in 1970; I do"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mumstheboss.co.uk/2013/01/22/how-shopping-has-changed/>