<http://schema.org/description>
"Internet companies Google and Amazon have ranked as the UK's healthiest brands for the third year running, standing out of the most recognisable companies and presences in the eyes ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/01/18/google-and-amazon-top-the-uks-healthiest-brands-list-for-the-third-year-running/>