<http://schema.org/headline>
"Did you hear the one about the Scotsman . . . who came to America and got a late-night TV show?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.deseretnews.com/article/600112826/Did-you-hear-the-one-about-the-Scotsman----who-came-to-America-and-got-a-late-night-TV-show.html>