<http://schema.org/keywords>
"\u00E2\u0080\u009Ceverything you always wanted to know about sex (but were afraid to ask)\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2012/11/12/love-on-the-march>