<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/music/appsblog/2013/aug/16/one-direction-vyclone-this-is-us"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/music/appsblog/2013/aug/16/one-direction-vyclone-this-is-us>