<http://schema.org/headline>
"Math explains why Pete Campbell was so excited on this week\u2019s &amp;lt;i&amp;gt;Mad Men&amp;lt;/i&amp;gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.avclub.com/article/math-explains-why-pete-campbell-was-so-excited-wee-205077>