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"PepsiCo has held on to the top spot in a chart of commercial sponsorship spenders in the US in 2010."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/pepsico-coca-cola-co-anheuser-busch-inbev-lead-sponsorship-spends-in-2010-research_id104016.aspx>