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"The X Factor UK is to get its first paid-for product placement, after Samsung Electronics agreed a deal for its smartphones and tablets to appear on the ITV programme.  Under a major partnership with ITV and X Factor makers FremantleMedia Enterprises and Syco, Samsung will get a presence on the show and its companion websites, as well as launch a dedicated The X Factor Android app for the new Samsung Galaxy Note 2.   [X Factor 2012 Judges&amp;#039; Houses] The headline aspect of the deal is The X Factor&amp;#039;s first paid-for product placement. This involves commercial brands and products being allowed to feature on certain television shows under new rules introduced by Ofcom last year.  Samsung devices, including mobile phones and tablets, will appear in the ITV1 series from the Judges&amp;#039; Houses stage of the competition, which starts on Saturday, September 29.  The South Korean electronics brand will also be visible on spinoff show The Xtra Factor on ITV2, as well as within online video diaries on The X Factor website, The X Factor Facebook page and The X Factor Twitter feed. The partnership will be supported by Samsung-branded digital display activity across The X Factor website.  A dedicated The X Factor Android app is currently in development and will be available soon on the Samsung Galaxy Note 2, the new tablet-phone hybrid that will launch in the UK on October 1.  &amp;quot;We&amp;#039;re excited to be working with ITV and FremantleMedia Enterprises on this partnership for The X Factor,&amp;quot; Avikar Jolly, the head of brand &amp;amp; communications at Samsung Electronics UK and Ireland, said.  &amp;quot;We pride ourselves on our devices being innovative and industry-leading so the fact this is a &amp;#039;first&amp;#039; fits perfectly with our own ethos and ambitions as a brand.&amp;quot;  ITV sales director Mark Trinder suggested that the product placement would go ahead while protecting The X Factor&amp;#039;s &amp;quot;editorial integrity&amp;quot;.  &amp;quot;We are delighted to be working with Samsung and this initiative is a key part of a wider and integrated multiplatform partnership,&amp;quot; he said.  &amp;quot;Editorial integrity remains at the heart of what we do, and we feel this is an excellent brand fit.&amp;quot; FremantleMedia Enterprises&amp;#039; Dominic Burns added: &amp;quot;Samsung is a fantastic brand and the perfect partner to pioneer product placement on The X Factor.  &amp;quot;We look forward to working with Samsung to make this key multi-platform relationship a success.&amp;quot; Under the deal negotiated by Starcom&amp;#039;s content division Liquid Thread on behalf of Samsung, the firm has also agreed to give a new phone and tablet to each of the contestants going through to the live stages of the show.  &amp;gt; Simon Cowell partners with Sony for X Factor branded headphones "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/the-x-factor/news/a408635/the-x-factor-uk-to-get-first-paid-for-product-placement-with-samsung/>