<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/crowneplaza/hotels/fr/fr/geneva/gvacp/hoteldetail?cm_sp=OSMEU-CP-EMEA-FR-HPD-AIX-MHR-Geneva.html/directions>