<http://schema.org/description>
"If you've been under a rock or haven't been using Twitter or Facebook during the month of November the past few years, there's a huge movement involving upper lips to fight cancer. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2011/11/17/over-one-million-moustaches-grown-for-social-good-movement-movember/>