<http://schema.org/target>
"http://ch.burton.com/on/demandware.store/Sites-Burton_CH-Site/it_IT/Search-Show?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://ch.burton.com/on/demandware.store/Sites-Burton_CH-Site/it_IT/GiftCert-Purchase>