<http://schema.org/description>
"&lt;p&gt;Those of us who work with companies to help them do things better know one thing for certain: We are only messengers of change.  We can offer new ideas and share what others have done in similar situations. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/change-must-happen-from-within>