<http://schema.org/description>
"Apple is expected to unveil its new iPhone on Sept. 9, with sales likely to begin on Sept. 19. This is an important launch for Apple, which has seen its growth slow over the past year. With high customer loyalty, Apple will rely on many existing iPhone owners to buy new ones. In the US,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/249889/apples-harvest-25-million-americans-are-ready-to-upgrade-their-iphones/>