<http://schema.org/headline>
"'Lawn Dude' Prods Californians to Battle Drought by Conserving Water"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wsj.com/articles/lawn-dude-prods-californians-to-battle-drought-by-conserving-water-1406897329?mod=U.S._newsreel_11>