<http://schema.org/alternativeHeadline>
"LivePitch Turns Your iPad Into A World Cup \u201CSecond Screen\u201D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/06/17/livepitch-turns-your-ipad-into-a-world-cup-second-screen/>