<http://schema.org/description>
"Scottish &amp;amp; Newcastle is to launch cider brand Bulmers Original throughout the UK in an attempt to win back sales lost to burgeoning rival brand Magners."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/sn-sets-sights-on-magners-with-bulmers-relaunch_id86377.aspx>