<http://schema.org/description>
"There are lots of challenges to contend with when launching an Internet startup, but one of the more fundamental is its name. It needs to stand out without falling foul of one of the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2010/11/20/the-name-game-the-pitfalls-of-naming-an-internet-startup/>