<http://schema.org/articleBody>
"   Photo: Mulberry  LONDON\u2014Mulberry&amp;#039;s gearing up to host a major BBQ and pool party in the midst of Coachella this weekend. Kate Bosworth, Alexa Chung and Nicole Richie will all be on hand, but the Mulberry staff is staying home in London\u2014not that anyone&amp;#039;s complaining. Why? Because they&amp;#039;ve just moved headquarters to a Victorian-era building\u2014once a coal exchange\u2014and it&amp;#039;s been refurbished and whipped into one of the most beautiful head offices in London. The 40,000 square feet, five story building on Kensington Church Street (that is, a supra-primo location) gets pulses racing upon entry, no easy feat considering the enlightened design in the most recently constructed head offices: Barry Diller&amp;#039;s ICA, Net-a-Porter&amp;#039;s new digs and the standard bearer of new architectural cool, the Burberry HQ. The difference in Mulberry`s building though lies in its endearing quirkiness\u2014much like the brand itself. It&amp;#039;s totally modernized, yet complete with folksy, homey touches that perfectly convey the eccentric essence of the brand. The experience starts on approach, with a spectacular arched doorway, oak floors, soaring 30 feet ceilings and floor to ceiling windows. The showroom has huge, wide proportions, (a rarity for London where we&amp;#039;re used to tight and cramped) and more floor to ceiling windows, whilst the VIP showroom (which hosted Amanda Seyfried on the first week of opening) has fitting rooms the size of most London apartments.  The light-filled work spaces are open plan, hitting on the Mulberry ethos of accessibility, teamwork and democracy. Then the details: Creative Director Emma Hill gathered pieces from Mulberry&amp;#039;s history, like props from runway shows including gigantic panthers with crystals, a giant toy house occupied by gnomes and fairies, life-size trees with birds&amp;#039; nests and colorful carousel horses. She added cute touches like giant knitted Victoria sponge cakes and juxtaposed them against the modern re-fit and Mies van der Rohe-inspired furniture. For brand director Georgia Fendley it was about showing Mulberry&amp;#039;s sense of the oddball: &amp;quot;We felt strongly that it shouldn&amp;#039;t be a dry, corporate environment. The idea was not take it too seriously, so while we appreciate the rigor of beautiful craft, we wanted to make sure people felt at home\u2014we have a really good sense of ridiculous and we really wanted to have fun. &amp;quot; Mission accomplished!                            "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/culture/art-design/news/a6270/check-out-mulberrys-new-digs-19473/?src=global_footer>