<http://schema.org/description>
"The Coca-Cola Company has unveiled a $150m marketing campaign linked to the    new Harry Potter movie. Coca-Cola&amp;#39;s new campaign is certain to have an enormous    impact: it would seem like Harry has the Midas touch when it comes to marketing.    Nonetheless, such promotions will not be the major focus for Coca-Cola&amp;#39;s marketing    in future. In the long term, the company looks set to move towards more experience-related    campaigns."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/looking-for-a-little-magic_id76097.aspx>