<http://schema.org/datePublished>
"2012-09-08T00:00:00+00:00"^^<http://schema.org/Date>
<http://www.elle.com/runway/spring-2013-rtw/g18990/kimberly-ovitz-spring-2013-rtw-beauty/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>