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"   Photo: Dunhill  Dunhill&amp;#039;s just launched a new curated content site, but unlike everyone else&amp;#039;s pretty new sites \u2014 Art of the Trench, J&amp;#039;aime mon Carre, Gucci Eyeweb \u2014 you can&amp;#039;t really play, just watch. That&amp;#039;s not necessarily a bad thing, as long as there are enough pretty things to look at. Day 8 (named for the desire for an extra day of the week) was created by a small marketing team within Dunhill&amp;#039;s home-base, so the stories and videos posted to the site must first interest or excite the members of said team before attempting to intrigue you. Though Dunhill&amp;#039;s head of worldwide marketing Jason Beckley was quick to point out that they don&amp;#039;t want to &amp;quot;bombard people with irrelevant information.&amp;quot; The brand does have an obligatory Facebook page, but Beckley said &amp;quot;I don&amp;#039;t really care if I have 1 million Facebook fans.&amp;quot; He doesn&amp;#039;t care about Twitter either, he says he hopes this will do the brand a greater service than just releasing bits of inside information and fun anecdotes. Day 8 is essentially a blog \u2014 you can scroll through expert opinions on a beautiful guitar store on Broome Street or watch artist Harold Riley discuss some of his unseen sketches. It&amp;#039;s a good-looking site, with some interesting content, but if you&amp;#039;re sucked into the brand and actually want to buy something (or comment on what you&amp;#039;ve seen), you&amp;#039;ll still have to click elsewhere. Your opinion&amp;#039;s not particularly welcomed, and there&amp;#039;s absolutely no user-generated content or sharing capabilities. So the question remains, will anyone visit? And will it survive the ever-growing online market for luxury brands in which loyal shoppers can do, see, read and buy everything at once? "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a5531/dunhills-over-facebook-hates-twitter-but-theyd-love-an-8th-day-of-the-week-12819/?src=global_footer>