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"Online video advertising is really starting to come into it's own.  I suppose it was bound to happen sooner or later, with the seemingly unending number of video ad representation outfits getting funded over the last several months.  I've been hopeful yet disappointed as I've been running side-by-sides on the various different video advertising outfits, but only receiving equivalent CPMs (that is revenue per 1000 views) between $8 as high as $14.  I've yet to get callbacks in the past from folks at Revver to assist me in answering questions about their ad service, something I like to do before I start a test with a company, but they claim to offer up to $30 CPM on ads run through their system.\nI was floored, though, when I read the summary of an interview Andy Plesser at Beet.TV had with the folks at Blinkx, the video search engine and advertising network (whom we've covered quite extensively). He spoke with Suranga Chandratillake, the CEO of Blinkx, who said that some videos are fetching \"north of $60\" CPM with their overlay ads.\nI have to admit, I had previously passed over Blinkx in my ongoing side-by-side tests because of my skepticism about overlay ads being effective means of income.  My personal experience with moderate traffic CPC ads (across all mediums) has consistently shown that the return pales in comparison with a straight CPM deal. Compound that with data available showing the effectiveness of 15-30 second pre-rolls, and it just didn't seem like a feasible way to finance a video endeavor.\n\nHaving seen the revenue possibilities that Blinkx can deliver for video content developers, I delved a bit deeper into their system, and was surprised to find that their system is tailored specifically for video podcasters (not the embedded video folks). This gives them another positive mark in my book, showing a savvy sense of the market that few in the online video world fail to get, it seems. From their submissions site:\n\"Currently we allow submission using only RSS. You must enter the full URL of the RSS feed [..] we accept the Media RSS and RSS 2.0 specifications. \"\nIn the same interview with Plesser, Chandratillake did mention that the CPMs ranged from $7 to up past $60, but combined with even one or two other monetization schemes, Blinkx makes it possible to move an video project past the point of hobby into the realm of profitability. I'll definitely be investigating them further, and keeping them in mind for the next video venture I'll inevitably be suckered into."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/11/10/blinkx-offers-big-bucks-for-video/>