<http://schema.org/description>
"Russian Internet giant Mail.ru Group's US-focused spin-off My.com is launching a slightly puzzling new feature today \u2013 mobile-only email addresses.\r\n\r\nJust like the approach taken ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/04/24/com-launches-puzzling-new-feature-mobile-email-addresses-tied-phone-number/>