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"At the All Things Digital 6 conference, Activision CEO Bobby Kotick took the stage for an interview with Kara Swisher. During the session, Kotick introduced and showed off to the audience Guitar Hero World Tour. \"I tried to get [Yahoo and Microsoft execs] Jerry Yang, Steve Ballmer, Sue Decker and Bill Gates to play Guitar Hero, but they weren't interested.\" Instead, Kotick had Paula Abdul pull four people from the audience -- one of them just happened to be legendary skateboarder (and Activision franchiser) Tony Hawk -- to play an unnamed Lenny Kravitz song (we're guessing \"Are You Gonna Go My Way,\" since it was used in the trailer). We've embedded the video, which features some in-game footage, after the break."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/05/28/activision-ceo-introduces-guitar-hero-world-tour/>