<http://schema.org/description>
"Google Powermeter, a service from Google.org to help you converse electricity (note: unless you are getting your power from one of three providers in the world, you'll have to purchase ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2010/08/31/google-gets-into-the-badges-game-for-your-electricity-bill/>