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"    Photo: Getty Images   Cameron Diaz has been cast in a new role\u2014as artistic director of Pour La Victoire, WWD reports. However, the actress&amp;#039;s new gig won&amp;#039;t be the usual celebrity endorsement. Instead, Diaz is slated to have a heavy hand in rebranding the growing footwear and handbag brand. Pour La Victoire CEO Chris Nakatani said Diaz will relay her casual California style into the everyday range. &amp;quot;When I first met Cameron, I asked her, &amp;#039;When do you wear jeans?&amp;#039;&amp;quot; Nakatani told WWD. &amp;quot;She said, &amp;#039;Almost every day.&amp;#039;&amp;quot; Aside from steering Pour La Victoire&amp;#039;s designs, the star of the film The Other Woman will expand Pour La Victoire&amp;#039;s public and social presence, surely with red-carpet appearances wearing the brand.   &amp;quot;Her career and life is about marketing and public perception,&amp;quot; Nakatani said. &amp;quot;She brings an expertise and vision for the brand that no one on the team has.&amp;quot;  We also hear that jewelry and sunglasses may be in the works for the contemporary label. "^^<http://www.w3.org/2001/XMLSchema#string>
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