<http://schema.org/headline>
"\u0647\u0627\u0646\u0649 \u062D\u0633\u0646 \u0645\u063A\u0627\u062A\u0647"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/people/5057941c97b2f85453002284/>