<http://schema.org/about>
"Whether it's young couples living simply as an alternative American Dream, TreeHugger founder Graham Hill's LifeEdited project for an ultra low-footprint apartment, or localization advocates exploring the economics"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/the-end-of-cheap-materialism-and-the-value-of-enough.html>