<http://schema.org/alternateName>
"Pittsburgh Post-Gazette"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.post-gazette.com/neighborhoods-east/2009/04/23/Scholarship-created-for-Norwin-students-honors-graduate-who-died-this-year-in-traffic-accident/stories/200904230437>