<http://schema.org/name>
"\u30CF\u30FC\u30D0\u30FC\u30C9\u306E\u533B\u5E2B\u3065\u304F\u308A \u6700\u9AD8\u306E\u533B\u7642\u306F\u3053\u3046\u3057\u3066\u751F\u307E\u308C\u308B"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02138194.html>