<http://schema.org/keywords>
"\u00E2\u0080\u009Cwherever i wind up: my quest for truth, authenticity, and the perfect knuckleball\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2013/05/06/oddball>