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"Hearst hosted its first-ever \"Fashion Hack,\" teaming designers with developers for a 24-hour competition. The collaboration of the fashion and tech industries brought more than 150 developers to New York City to create innovative, fashion-focused apps using Hearst brands' APIs. \nThe international media company launched the weekend event in an effort to tap into the quick growth of the mobile market and redefine reader interaction. Hearst has the content, Hearst Magazines President David Carey says, but needs to adapt to changes in the industry. \n\"We\u2019re the largest publisher of fashion magazines and the chance to work with people with some fresh perspective, thinking about the technology first, is a fantastic connection for us,\" Carey tells Mashable. \"Shame on us for not considering it sooner but I\u2019m glad we started it this year.\" \nThe event combined computers with couture \u2014 Hearsts' Chief Technology Officer Phil Wiser sported Google Glass while kicking off the event. Out of the 42 projects presented, the stand-outs mixed fashion choices with musical taste using Spotify, pulled data from social networks such as Twitter and Instagram, and brought the magazine format to user-curated online platforms. \nDrobe, an online outfitter, won the $10,000 prize and an opportunity to work with Hearst Digital Media. Drobe's app allows users to mix and match outfits in an Instagram-like style, and links directly to retail outlets. \nHearst isn't the only one showing tech interest during New York Fashion Week. Cond\u00E9 Nast is hosting \"Decoded Fashion,\" a hackathon that puts tech teams on the runway to present their best apps. \nGoogle Venture's Wesley Chan appeared at Hearst's Fashion Hack, speaking about the importance of mixing the two industries. Hackathon collaborations between two unlikely industries can build the next billion-dollar innovation, Chan says. \n\"It\u2019s happening. It\u2019s proof that we\u2019re moving towards a world where high tech and high fashion make a difference in people\u2019s lives,\" Chan says. \"You\u2019re starting to see companies paying attention to this ... more creativity comes out of more chances, and maybe the next Google or Facebook will be found in the world of fashion.\"\nImage courtesy of Flickr, tiffytography"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/02/11/fashion-hackathon/>