<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/lifeandstyle/2010/dec/30/gaffes-of-the-year"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/lifeandstyle/2010/dec/30/gaffes-of-the-year>