<http://schema.org/headline>
"Banks spend $150 million reacting to retail ID thefts"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.heraldtribune.com/article/20140203/COLUMNIST/302039996/2276/BUSINESS?Title=Banks-spend-150-million-reacting-to-retail-ID-thefts>