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"Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.\n\t\tWeekly Search Buzz Roundup - 12/21/07: We Have Facebook Goodies, FTC Approves Google-DoubleClick acquistion, &amp; Yahoo Schwag \n\t\tWhile most of you are pumped for the holidays next week, bear in mind that those of us at Search Engine Roundtable will be caffeinated and toiling away at ensuring that you're not kept out of the loop for anything. That's why Barry should be voted as the \"most giving search blogger\" in the 2007 Search Blogs awards. Forget about me. This is all about Barry, guys. Remember, he blogs on Search Engine Land in\n\t\t'07 Holiday Season Logos &amp; Themes From Search Industry\n\t\tThe holiday season is here, you can tell if you just browse the web and see all the sites sporting fun logos and themes. As you can tell, we have our holiday theme live now. Google has holiday logo number one live and will likely update the logos daily: Yahoo went animated again, got to love it: Here is the Yahoo static image: Ask.com has a completely animated background, the snow flakes fall from the\n\t\tThe Frightening Power of Google Maps in Search Results\n\n\t\tA story that emerges at the SEO Refugee Forums speaks volumes about the power of Google Maps in the natural/universal search results. A florist company in Denver is currently ranking #1 for their key terms in the natural organic listings. They have also invested over $100,000 in Google AdWords over three years. The problem is that now that Google Universal search includes maps in the results, they're not showing up on the listings for whatever\n\t\tReading Between the Lines: Matt Cutts on Reciprocal Linking\n\t\tAt Pubcon, Matt Cutts was asked about reciprocal linking. We already explored the reciprocal linking question with Adam Lasnik who said that reciprocal linking with relevant sites is better than reciprocal linking with every possible site on the Internet. A WebmasterWorld thread quotes my coverage of the Matt Cutts keynote (shout out to cnvi for reading!) where I pretty much cover the question about reciprocal linking: Q: People are all about links but then there's\n\t\tGoogle Gets Green Light from FTC for DoubleClick Acquisition\n\t\tIn April, Google announced its plans to acquire DoubleClick for $3.1 billion. A month later, that acquisition was contested and reviewed by the FTC. At that point, Google was confident that the deal would withstand scrutiny. Fast-forward to December, and Google speaks the truth. The Federal Trade Commission writes: ...after carefully reviewing the evidence, we have concluded that Google\u00E2\u20AC\u2122s proposed acquisition of DoubleClick is unlikely to substantially lessen competition. Some forum members are shocked. Others\n\t\tNew Search News Facebook App by Danny &amp; Me\n\n\t\tEvery day, Danny and I always make a note to each other about how busy the search marketing industry will be today from a news and forum posts perspective. We finally bit the bullet and designed a Facebook application that shares our thoughts on that with you. The facebook application can be reached at Search News for Facebook and added to your profile. Right now, it is fairly cold. The news is slow, the forums\n\t\tGoogle AdSense Opens Hebrew Forums (AdSense \u00D7\u00A4\u00D7\u2022\u00D7\u00A8\u00D7\u2022\u00D7\u009D \u00D7\u201D\u00D7\u00A2\u00D7\u2013\u00D7\u00A8\u00D7\u201D \u00D7\u00A9\u00D7\u0153)\n\t\tIsraeli? Speak Hebrew? Also an Google Adsense publisher? Google has recently (December 17th) opened an AdSense forum in Hebrew for you at this URL. AdSensePro Jordan informed us of the 15th supported language for AdSense forums at Google Groups. The Hebrew speaking AdSense rep is named \u00D7\u017E\u00D7 \u00D7\u201D\u00D7\u0153 \u00D7\u00A4\u00D7\u2022\u00D7\u00A8\u00D7\u2022\u00D7\u009D AdSense, which means manager of the AdSense forum and it looks like this in the forums: Here is a break down the other 14 other languages AdSense\n\t\tCan Writing Google AdWords Ads Be Automated?\n\t\tSearch Engine Watch Forums Moderator abbottsys started on a venture to make a tool to help AdWords advertisers automate the process of writing their AdWords ads. You can track the idea to the inception of the tool at the Search Engine Watch Forums thread. As you might think, most people were skeptical, including the tool creator, abbottsys. But that didn't stop the idea. The tool is now done and is named AdWords Analyzer. Instead of\n\nOther Great Search Forum Threads:\n\n\tAd Center on a Mac, WebmasterWorld\n\tMicrosoft Wins Viacom Ad Deal From DoubleClick, WebmasterWorld\n\tUpdate about Google Checkout for Non-Profits, Google Groups\n\tGoogle Airwaves, Inc., DigitalPoint Forums\n\tYahoo! China Found Guilty in China, DigitalPoint Forums\n\tYour Adcenter Plans for 2008, Search Engine Watch Forums\n\tPrivacy Advocates Want Ask.com To Change AskEraser, WebmasterWorld\n"^^<http://www.w3.org/2001/XMLSchema#string>
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