<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/global-development/poverty-matters/2011/feb/22/mobile-phones-development-congress"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/global-development/poverty-matters/2011/feb/22/mobile-phones-development-congress?CMP=twt_gu>