<http://schema.org/alternativeHeadline>
"The fashion world's got Olympic fever, bad. Stepping up to the plate to start the celebration off on the right foot? Opening Ceremony, of course! The downtown fashion Mecca will host a 72-hour party..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/team-player>