<http://schema.org/description>
"VideoLAN, the company behind the popular media player VLC, has announced that its software has now been downloaded over one billion times since its launch in 2005.\r\n\r\nThe software is ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/05/14/popular-media-player-vlc-has-been-downloaded-over-a-billion-times/>