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"Following the lead of Google and others,\u00A0Twitter has announced a number of initiatives to aid US-based users\u00A0affected by Hurricane Sandy, including offering\u00A0Promoted Crisis Tweets\u00A0to\u00A0@RedCross,\u00A0@FEMA,@NYCMayorsOffice, and\u00A0@MDMEMA, listing\u00A0government accounts and resources on its blog and giving #Sandy a custom page.\r\n\r\nIt's noteworthy that with Promoted Crisis Tweets, which we've confirmed are free,\u00A0Hurricane Sandy is joining the ranks of\u00A0#hope4japan and\u00A0International Literacy Day through Twitter's\u00A0Hope140\u00A0initiative.\r\n\r\nOne reason why east coast-ers should actually consider giving Twitter's list a look goes back to the way many of us once used Twitter in the early years (before purchasing a smartphone): via SMS. As Twitter explains, even if you don't have a\u00A0Twitter account, you can easily receive Tweets from any user by texting 'follow [username]' to 40404.\u00A0For example, following FEMA\u00A0might not be a bad idea\u00A0(text \u2018follow fema\u2019 to 40404).\r\n\r\nTNW is of course hoping that none of these resources prove\u00A0severely\u00A0necessary for users, but no matter what, it's always important to be prepared.\r\n\r\n\u27A4\u00A0Hurricane Sandy Resources on Twitter\r\n\r\nImage Credit"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/10/29/twitter-offers-promoted-crisis-tweets-to-redcross-fema-and-more-in-wake-of-hurricane-sandy/>