<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2010%2F10%2F13%2Fsix-month-old-mcdonald-s-burger-won-t-decompose.aspx>