<http://schema.org/description>
"First held in 2009\u00A0in New York City, Social Media Week\u00A0has expanded to become an international celebration of the way online social tools are transforming the world we live in.\r\n\r\nIn ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/events/2012/01/20/why-social-media-week-2012-will-be-bigger-and-bolder-than-ever/>