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"Amazon has today (August 30) rolled out its Appstore in Europe, including the UK, enabling users of Android tablets and smartphones to access a range of apps and games.  Amazon&amp;#039;s Appstore offers a range of paid-for and free services, including Jamie Oliver&amp;#039;s 20 Minute Meals, Skyscanner&amp;#039;s app, Who Wants to Be a Millionaire and Cut the Rope.    Launching in the UK, Germany, France, Italy and Spain, the store has localised content for each specific country, and features various special offers, such as &amp;#039;Free App of the Day&amp;#039;, which offers a paid app for free every day - currently the ad-free version of Angry Birds is available. PopCap favorite Plants vs Zombies will be offered for free tomorrow.  Any apps and games purchased from Amazon can be used across a customer&amp;#039;s Android devices, enabling them to buy an app or game once and enjoy it everywhere. All payments are run through Amazon&amp;#039;s own systems, rather than a third party.  Following its debut in America last year alongside the Kindle Fire tablet, the Amazon Appstore now offers tens of thousands of apps and games.   Amazon has said that developers are reporting &amp;quot;strong monetisation&amp;quot; on the store, thanks in part to features such as &amp;#039;one-click purchasing&amp;#039; and &amp;#039;Test Drive&amp;#039;, enabling users to try apps before buying them.  Developers have also benefited from Amazon&amp;#039;s introduction of in-app purchasing in April, including some seeing a doubling of revenue.  &amp;quot;Customers in the US have purchased millions of apps, games, in-app items and subscriptions since the store launched last year, and we&amp;#039;ve received great feedback about discovery features like &amp;#039;Free App of the Day&amp;#039;,&amp;quot; said Jim Adkins, the vice president of Amazon Appstore.  &amp;quot;We evaluate and test games and apps before making them available in the Appstore so we ensure customers have a great experience with the games and apps they purchase.&amp;quot; Peter Vesterbacka, chief marketing officer at Angry Birds maker Rovio, said that Amazon&amp;#039;s &amp;#039;Free App of the Day&amp;#039; offer is &amp;quot;really unique&amp;quot; among app stores.   &amp;quot;Over the past year we have offered Amazon customers some of our best-selling premium games like Angry Birds Rio and Angry Birds Seasons, for free, and the response has been truly overwhelming,&amp;quot; he said.  &amp;quot;We are pleased to offer Amazon customers another one of our most popular premium titles, Angry Birds, for free today.&amp;quot; The arrival of Amazon&amp;#039;s Appstore in Europe will heighten speculation that the online retail giant is set to launch its Kindle Fire tablet computer outside of the US.  The Android-powered, seven-inch-screen tablet is heavily reliant on content from the Appstore, such as apps, eBooks, movies and music.  With a cheap price, the tablet has proved a huge success in the US, regularly topping Amazon.com&amp;#039;s best-selling product lists.  Interestingly, Amazon has announced a major press event for September 6, at which it is expected to unveil a new version of the Kindle Fire. It could be that this device will be made available internationally, including a UK launch.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/android/news/a402707/amazon-appstore-comes-to-android-devices-in-europe/>