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"The Voice UK has pipped hit drama Sherlock to become the most requested programme ever in a day on BBC iPlayer.  The first Battle Round edition of the talent show was viewed 764,000 times in one 24-hour period, as the singers went head-to-head for a spot on the live shows.   Demand for The Voice UK outstripped the previous single-day iPlayer record of 623,000 requests set by Sherlock episode &amp;#039;A Scandal in Belgravia&amp;#039; in early January, reports Radio Times.  Linear TV ratings for The Voice UK on April 21 were down by around 800,000 viewers on the previous week&amp;#039;s show, but it appears that many people used iPlayer to catch up on the show. This follows a blog post last week by acting Sky Atlantic controller Naomi Gibney, in which she claimed that linear TV ratings are &amp;quot;far less important than once was the case&amp;quot;.  Gibney made the comments while defending the low ratings for the fifth season of Mad Men on the pay-TV channel, saying that the programme actually attracted a larger audience when factoring in Sky+ recordings and video on-demand. The BBC regularly reports its audience figures using a Live+7 system, which collates the overall consumption of programmes across live, catch-up TV and PVRs. For example, an episode of The Apprentice aired on May 25 last year commanded a total audience of 10.15m viewers over its seven-day period using Live+7 data, considerably more than the 7.46m on just overnight figures.  Photo gallery - The Voice Top 20: "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/the-voice-uk/news/a378112/the-voice-uk-breaks-bbc-iplayer-record/>