<http://schema.org/description>
"What began as little more than a fun way of grouping photos of related items together has taken on a life of its own.\r\n\r\nIt seems to have happened overnight some time in the past year, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/10/15/pinalytics-yup-analytics-for-pinterest/>