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"Online ad optimizer PubMatic has launched a new way to keep track of trends in the online advertising space, dubbed the PubMatic AdPrice Index.  The new site analyzes eCPM (effective cost per thousand ad impressions) data from the company\u2019s 3,000 or so publishers across different sized web sites in three verticals: social networking, technology, and gaming.\nPerhaps most relevant to our readers, the first report shows that social networking sites had the lowest eCPM ($0.37), but, grew sharply from the $0.22 eCPM that PubMatic is reporting for January.  The other major finding of the report is that smaller publishers (sub 1 million monthly page views) are achieving the highest eCPMs.  I\u2019ve embedded the full report below so you can check out all of the findings:\n\n\n\n\n\n\nadpriceindex[2] - Get more documents\n\n\nAside from the statistics, AdPrice Index is a smart marketing move by Pubmatic.  It\u2019s akin to what some of the statistics companies like Compete and Hitwise are doing with their corporate blogs \u2013 publishing interesting data that will get people talking, and hence, referencing their brand."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/04/07/pubmatic-adprice-index/>