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"   From 770&amp;#039;s Mother&amp;#039;s Day post.  It&amp;#039;s not exactly a secret that J.Crew, and its online counterpart, is a go-to destination for editors and shoppers alike\u2014not just because of their product. The brands&amp;#039; website is a veritable treasure trove of style inspiration whether it&amp;#039;s rolling those chinos up an extra inch, pairing a beat-up chambray with a chunky, glittery necklace, or pulling your boyfriend&amp;#039;s sweater over your sparkly summer dress, the J.crew effect can be seen in nearly every nook and cranny of the fashion industry. In fact, we&amp;#039;d venture to say that J.Crew has one of the strongest brand images of any mass retailer today: Everyone knows what a J.Crew girl looks like. So it was only a matter of time (in our minds) that the retailer would launch their very own editorial\u2014or quasi-editorial\u2014site. Enter 770 Behind the Line, J. Crew&amp;#039;s recently launched Tumblr, which the brand has been stealthily populating since the beginning of March. While its tagline &amp;quot;The (un)official J.Crew blogs&amp;quot; is a bit confusing\u2014it&amp;#039;s been linked to on the brand&amp;#039;s retail site, the posts are created by known J. Crew employees and 770 Broadway is their corporate address\u2014770 is just further confirmation of J. Crew&amp;#039;s unerringly spot on style. The Tumblr offers a peak inside the minds and closets of J. Crew staffers, including cute, weekly interviews with designers, copywriters and their pets (example: Alison Griffen&amp;#039;s pup has a lot of personality). Cute quirkiness aside, 770 also has a few real gems like an exclusive interview with Gayle, the fashion dynamo behind J. Crew&amp;#039;s styling. The mantra behind her aesthetic is &amp;quot;Don&amp;#039;t overthink it&amp;quot; and the origins of her obsession with fashion involve a dog named Bow Tie. While initially the site seemed to update only sproadically, this week they&amp;#039;ve been updating a few times every day\u2014which means our bookmark tab will start seeing a lot more action. Our only bone to pick with J. Crew is why they didn&amp;#039;t tip us off to this sooner! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/shopping/news/a6466/jcrews-new-tumblr-is-awesome-21246/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>