<http://schema.org/alternativeHeadline>
"Plus: Going green at the 'Teen Choice Awards' and talking eco-cooking with 'Top Chef' host Padma Lakshmi."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/stories/ecollywood-mad-men-star-saves-sharks>