<http://schema.org/articleBody>
"Facebook is set to make a major mobile announcement, and it's most likely about Facebook Places and the Facebook mobile platform.\nNot only is the press here at Facebook headquarters in Palo Alto, California, but Facebook has also invited a slew of developers and representatives of major brands, including the Golden State Warriors basketball team and location-based companies TripIt and Brightkite.  \nMark Zuckerberg has just taken the stage to discuss the new Facebook Mobile platform.  Here are my live notes:\nFacebook Mobile Announcement: Live Notes\nAll times are in Pacific Standard Time\n10:37 AM: Zuckerberg is on stage.  He says that 200 million people are using Facebook's mobile platform.\n10:39: Facebook's iPhone app is on the vast majority of iPhones, Zuckerberg says.  \n10:39: Some new updates to Places are coming.  Better tagging and sharing photos are coming out in this release.\n10:41: Facebook is refreshing the Android app with Places and Groups integration.\n10:42: \"Our platform: A Horizontal Approach.\"  Android, BlackBerry, iPhone, Windows and Mobile Web.\n10:44: Facebook has three pillars for its mobile platform: single sign-on, location APIs and its Deals Platform.  Looks like we were write about Facebook launching a platform for brands to offer deals via Facebook Places.\n10:46: Facebook Write API announced.  This is exactly what we reportedearlier today.  \n10:48: Facebook is pivoting its mobile strategy from begin about mobile apps to being a broader mobile platform.  \n10:49: Single sign-on.  It removes the need to ever type in a username or password.  You just have to click the \"Login\" button inside an app or another website and you're logged in.\n10:50: Mihir Shah, VP of Mobile for Groupon, is now on stage.  He's giving a demo of Facebook integration in Groupon Mobile.\n10:51: Single sign-on is being demonstrated.  He clicks the \"Sign in with Facebook\" button, and after he allows Facebook access to Groupon, you're done.  \"This was literally a few minutes of work, three lines of code for our developer.\"\n10:54: Zynga is on stage.  And it just announced that it is making its debut on Android with Zynga Poker.\n10:55: Single sign-on is demonstrated once again.\n10:58: Facebook has announced an update to its mobile SDK.  This will let developers start building apps on this new mobile platform.\n10:59: Dave Federman of Facebook is on stage to talk about the Places API.\n11:01: Now open to everyone: Read API, Write API and Search API.  You can read where your friends are, write and publish checkins, and search for relevant places.\n11:02: Now Facebook is demoing Yelp's integration of the Write API.\n11:05: Loopt is demoing the app.  And it keeps crashing when they try to checkin with Facebook.  Ouch. \n11:08: Facebook is back on stage.  The goal was to make it simple for any developer to integrate with the Places API via the Open Graph.\n11:11: Facebook is now discussing the Deals Platform.  \n11:12: Deals is a new application within the iPhone app it looks like.  You can see within Places what place are offering a deal.  It's easily scannable.  Users can then check in, \"claim\" the deal and then it's unlocked.  The deal is posted to your Facebook wall.\n11:14: Facebook is showing off the Deal workflow for businesses.  It's one page.  You choose the type of deal you want.  There are four: Individual, Friend, Loyalty and Charity deals.\n11:15: One of the first big Fb Places deals: GAP is going to give the first 10,000 people who check in with Places a free pair of jeans.  Anyone after that gets 40% off a regularly priced item.\n11:18: Other deals: Palms is giving a third day stay free.  Golden State Warriors will invite anybody who checks in to an upcoming an \"exclusive event\" after a future game.  Alamo Drafthouse is giving free souvenir.\n11:19: 22 launch partners."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/11/03/facebook-mobile-3/>