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"Penguin is the latest publisher to test out e-singles with the launch of Penguin Shorts, an ongoing digital series of original fiction and nonfiction titles from authors like Colm Toibin and Anita Brookner.\nThe program is launching in the UK first, with nine titles being released on December 1. All are priced at \u00A30.99 ($1.58) or \u00A31.99. ($3.17) In the U.S., Penguin has been publishing short-form \u201CPenguin eSpecials\u201D since 2008, and those will be rebranded as Penguin Shorts next year.\nA glance at the two countries\u2019 lists suggests that Penguin has a little work to do in terms of branding and merging the titles under one banner. Most of the U.S. \u201CeSpecials\u201D are fantasy, romance and mystery titles (\u201CRomancing Lady Cecily,\u201D \u201CKris Longknife: Training Daze\u201D), while the UK\u2019s Shorts tend toward more serious topics like immigration and history\u2019s great battles.\nPenguin aims to publish new e-singles each month and sell them across e-bookstores.\nIn the U.S., Open Road and Rodale both recently announced e-singles publishing programs, and the \u201Cbig six\u201D publishers are experimenting with individual e-singles across platforms. I expect the next step for these publishers is more branded programs like Penguin Shorts."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/11/14/penguin-shorts/>