<http://schema.org/headline>
"Maison Martin Margiela"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/runway/fall-2012-rtw/g13304/maison-martin-margiela-644689/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>