<http://schema.org/name>
"\u9759\u5CA1\u770C\u5E83\u57DF\u30FB\u8A73\u7D30\u9053\u8DEF\u5730\u56F3 \uFF12\u7248 \uFF08\u770C\u5225\u30DE\u30C3\u30D7\u30EB\uFF09"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_02790252.html>