<http://schema.org/description>
"Waze is a company to watch. They are based in Israel and are launching their US service today at DEMO. I heard about Waze last week when I had drinks with some Israeli people (thanks ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2009/09/22/waze-launches-crowdsourced-navigation-app/>