<http://schema.org/description>
"Television has become a critical part of Twitter's ad strategy. Today, the company released figures showing how that effort is going. \u00A0In May, Twitter announced an experimental\u00A0TV ad targeting\u00A0initiative, which allows companies to engage directly on Twitter with consumers who have likely seen their TV commercials. Twitter said consumers exposed to those promoted tweets had..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/105252/now-any-company-can-tweet-at-you-while-youre-watching-your-favorite-tv-show/>