<http://schema.org/alternativeHeadline>
"Because it's Friday, and tomorrow is the Kentucky Derby, we spent much of the morning tweeting #FinanceDerbyHorseNames."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/81202/financederbyhorsenames-dont-have-anything-on-these-real-life-horses-of-finance/>