<http://schema.org/description>
"Gillette, best known for its razors, and Google, you'll know who that is, have announced a partnership to launch Gillette Football Club, a YouTube channel with a focus on football and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/09/17/gillette-google-announce-sporting-partnership-football-highlights-new-shows-dedicated-channel/>