<http://schema.org/description>
"Bringing a cheaper iPhone to the market is a necessity for Apple as its status quo puts it at a huge risk of losing valuable market share to cheaper smartphones, analyst Paul Sagawa has said..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/technology/analyst-heres-why-apple-needs-a-cheaper-iphone.html/>