<http://schema.org/description>
"Last year saw a flurry of rumors about Apple launching a potential 'iWatch' wearable device, and with a flurry of rumors came a flurry of concept designs.\r\n\r\nOne of my favorites was ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2014/01/21/apple-please-use-gorgeous-fuelband-inspired-concept-design-iwatch/>