<http://schema.org/headline>
"Halloween Pet Costume Photo Contest"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.womansday.com/life/pet-care/a5154/halloween-pet-costume-photo-contest-111562/?click=smart&kw=ist&src=smart&mag=WDY&link=-SMT-WDY>