<http://schema.org/alternativeHeadline>
"Meet Sneezy, a campus squirrel that lets Penn State student Mary Krupa dress her up a variety of tiny hats."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/animals/stories/the-squirrel-that-wears-many-hats>