<http://schema.org/name>
"\u05D7\u05E4\u05E6\u05D9\u05DD - \u05E2\u05D9\u05E6\u05D5\u05D1 \u05D4\u05D1\u05D9\u05EA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hafatzim.com/?CategoryID=207&ArticleID=551>