<http://schema.org/description>
"Last week, we reported that Google was rolling out custom URLs for major brands on Google+, and today that has expanded to more brands as well as verified individuals.\r\n\r\nUnfortunately, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/08/23/the-google-custom-url-rollout-continues-individuals-brands-verified-accounts-notified/>