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"Pharrell Williams has filed a lawsuit in the US regarding an ongoing dispute with will.i.am over the &amp;#039;I Am&amp;#039; branding. It was reported last week that the Black Eyed Peas rapper was intending to file a claim against Williams and his I Am Other brand, because it bore too close a resemblance to his own i.am+ range.   will.i.am was quick to deny claims he was planning on suing Pharrell Williams for the use of the brand. However, Williams has now filed a case in a US court asking them to rule that his I Am Other range does not violate any trademarks owned by will.i.am, reports BBC Newsbeat. The lawsuit claims that will.i.am sent letters to Williams asking him to stop using &amp;#039;I Am&amp;#039; branding on his website. Williams&amp;#039;s use of &amp;#039;I Am&amp;#039; does not feature fullstops between the words and so the star argues that I Am Other does not &amp;quot;infringe, dilute or unfairly compete&amp;quot; with will.i.am&amp;#039;s branding. He added that will.i.am&amp;#039;s trademark for &amp;#039;I Am&amp;#039; covers clothing and so his claim to the branding is &amp;quot;relatively weak&amp;quot; considering similar trademarks already exist. will.i.am&amp;#039;s team have yet to respond to the new lawsuit filed by Pharrell Williams. Watch the music video for will.i.am&amp;#039;s &amp;#039;Scream &amp;amp; Shout&amp;#039; below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/music/news/a494953/pharrell-williams-files-lawsuit-against-william-over-i-am-branding/>