<http://schema.org/datePublished>
"2011-05-12T16:24:50+00:00"^^<http://schema.org/Date>
<http://www.elle.com/fashion/shopping/news/a6466/jcrews-new-tumblr-is-awesome-21246/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>