<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/opinion/editorials/jolley-trolley-route-to-the-pinellas-mainland-could-roll-up-tourist-traffic/1118725>