<http://schema.org/datePublished>
"2009-04-20T00:00:00+00:00"^^<http://schema.org/Date>
<http://www.elle.com/fashion/trend-reports/news/g1618/trend-report-south-by-southwest-318307/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>