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" Someone (OK, it was Sarah Jessica Parker) once said: &amp;quot;If you&amp;#039;re a nice person and you work hard, you get to go shopping at Barneys.&amp;quot; It&amp;#039;s a cutesy quip, but, well, it&amp;#039;s true. Barneys is the mecca of luxury retailers, a place that deftly blends the traditional with the trendy, and elevates shopping from dreaded chore to celebrated pastime. This year the store celebrates 90 years at the forefront of the garment trade, and like the society dames that make up part of its enthusiastic clientele, the Madison Avenue flagship needed a little freshening up (read: a facelift). Well, it got just that, thanks to a revamped ground floor that was recently debuted. Executive Vice President Tom Kalenderian, a veteran of the company and a well-versed men&amp;#039;s-wear aficionado, explained that the floor&amp;#039;s new mix of products will help serve as a prologue for the levels above, with gentlemanly Kiton and Isaia rubbing shoulders with l&amp;#039;enfant terribles like Prada and Thom Browne. It&amp;#039;s that unexpected mashup that Barneys has become known for, and it&amp;#039;s something the company sees as a reflection of the way men shop today, as tastes becoming increasingly eclectic. Of course, this being the retail &amp;quot;experience,&amp;quot; it&amp;#039;s not just about the clothes. Hovering over the shop floor is a balcony with leather seating (complete with electrical sockets so you can charge your phone) placed in front of two large flatscreen televisions. Dubbed the &amp;quot;digital mezzanine,&amp;quot; the area will feature imagery and videos culled from the Barneys website, as well as its editorial arm, The Window.  All in all, it&amp;#039;s a new approach. And, if you ask us, an improved one. But then, a store doesn&amp;#039;t make it to 90 without learning a few things about what fashion-conscious people want. So be nice and work hard, and hopefully you&amp;#039;ll have the chance to check out Barneys&amp;#039;s new look. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a22952/barneys-renovation-060713/>