<http://schema.org/description>
"Today, CBS Television Studios announced it will use Instagram, my favorite photo sharing app, to promote its show NCIS: Los Angeles. Fans will be able to follow the show on Instagram ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/03/10/instagram-gains-pop-culture-status-im-now-following-ll-cool-j/>