<http://schema.org/description>
"Social media is a powerful and useful tool that can\u00A0quickly become a nuisance if not kept in check. Everyone's relationship with the tools of social media progresses as follows: from ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2010/10/10/how-to-disconnect-a-primer/>