<http://schema.org/description>
"Jawbone has opened up the API for its UP health and activity tracking wristband, allowing developers to start plugging data from the services and other integrations into their own apps.\r\n\r\nThe ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2013/09/19/jawbone-opens-up-health-and-activity-tracking-wristband-api-to-developers/>