<http://schema.org/description>
"Back in January we wrote about the Snickers-gate scandal, involving celebrities such as England and Manchester United footballer Rio Ferdinand being paid by Mars to promote its Snickers ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/03/07/uk-advertising-regulator-rules-celebrities-snickers-tweets-are-acceptable/>