<http://schema.org/name>
"It\u2019s official: Apple sends out invites for its iPhone event on September 10"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2013/09/03/apple-begins-sending-out-invites-for-its-iphone-event-on-september-10/>