<http://schema.org/headline>
"Twitter offers free Promoted Crisis Tweets to @RedCross and more in wake of Hurricane Sandy"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/10/29/twitter-offers-promoted-crisis-tweets-to-redcross-fema-and-more-in-wake-of-hurricane-sandy/>