<http://schema.org/headline>
"&lt;i&gt;Brian Rudman&lt;/i&gt;: Poll shows Banksie's cheerleader  hasn't much to be cheerful about"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nzherald.co.nz/opinion/news/article.cfm?c_id=466&objectid=10644828>