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"On the heels of its 2014 Worldwide Developers Conference keynote, Apple has released a new iPhone 5S ad, showcasing various fitness gadgets working in conjunction with the phone. But there was no sign of the long-awaited iWatch, perhaps the most famous unreleased wearable to date.\nThe ad revolves around the concept of exercising using wearables that already exist. Among the products displayed are the Misfit Shine, Withings' Health Mate, the Zepp Golf sensor, Adidas' miCoach Smart Ball and the Wahoo Fitness Blue Speed and Cadence Sensor.\nSee also: 10 Best iPhone Chargers\nThe minute-long commercial is set to the tune of \"Chicken Fat,\" an old-timey jingle composed for President John F. Kennedy's 1961 Council on Physical Fitness, according to the JFK Library's website.\nThis is another of Apple's in-house ads made without the assistance of advertising agency TBWA\\Chiat\\Day's Media Arts Lab, the department that collaborated with Apple for the classic \"1984\" Mac ad. Earlier this year, Apple singularly produced a well-received Super Bowl spot drawing on the 1989 Robin Williams drama Dead Poets Society.\nThe tech giant's desire for fresh ideas has caused a rift with the Media Arts Lab, leading Apple to take initiative in creating its own ads.\n\n\nApple WWDC 2014\n\n\n\n\n\n\n\n\nPeople wait to get in to the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nPeople wait to get in to the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nAttendees wait in line to enter the Moscone Center during the Apple Inc. World Wide Developers Conference in San Francisco, California, U.S. on June 2, 2014. \n\nImage: David Paul Morris/Bloomberg/Getty Images\n\n\n\n\n\n\n\n\n\nAttendees wait in line to enter the Moscone Center during the Apple Inc. World Wide Developers Conference in San Francisco, California, U.S. on June 2, 2014. \n\nImage: Mashable Lance Ulanoff\n\n\n\n\n\n\n\n\n\nThe crowd awaits the beginning of the Apple Worldwide Developers Conference event in San Francisco, June 2, 2014. \n\nImage: Mashable, Lance Ulanoff\n\n\n\n\n\n\n\n\n\nApple CEO Tim Cook arrives to speak during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. Tim Cook kicked off the annual WWDC which is typically a showcase for upcoming updates to Apple hardware and software. The conference runs through June 6.\n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple CEO Tim Cook speaks about iOS 8 at the Apple Worldwide Developers Conference in San Francisco, Monday, June 2, 2014. \n\nImage: Jeff Chiu/Associated Press\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi (L) and Apple CEO Tim Cook speak during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. Tim Cook kicked off the annual WWDC which is typically a showcase for upcoming updates to Apple hardware and software. The conference runs through June 6.  \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple senior vice president of Software Engineering Craig Federighi speaks at an Apple Worldwide Developers Conference event in San Francisco, Monday, June 2, 2014. \n\nImage: Jeff Chiu/Associated Press\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nAn apple representative speaks at the Apple Worldwide Developers Conference event in San Francisco, June 2, 2014. \n\nImage: Mashable, Lance Ulanoff\n\n\n\n\n\n\n\n\n\nApple CEO Tim Cook speaks at an Apple Worldwide Developers Conference event in San Francisco, Monday, June 2, 2014. \n\nImage: Jeff Chiu/Associated Press\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nAn apple representative speaks at the Apple Worldwide Developers Conference event in San Francisco, June 2, 2014. \n\nImage: Mashable, Lance Ulanoff\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nApple Senior Vice President of Software Engineering Craig Federighi speaks during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. \n\nImage: Justin Sullivan/Getty Images\n\n\n\n\n\n\n\n\n\nTim Cook, chief executive officer of Apple Inc., delivers a keynote address during the Apple World Wide Developers Conference (WWDC) in San Francisco, California, U.S. on Monday, June 2, 2014. Apple Inc. announced the new Mac operating system called \"Yosemite\". \n\nImage: David Paul Morris/Bloomberg/Getty Images\n\n\n\n\n\n\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/06/05/apple-iphone-ad-wearables/>