<http://schema.org/headline>
"Henry Miller and Gregory Conko: General Mills Has a Soggy Idea for Cheerios"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wsj.com/news/articles/SB10001424052702304049704579320311512770326?mod=WSJ_Opinion_LEFTTopOpinion>