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"Comics by Comixology has become the de facto tablet reading platform for comic books.  That only happened because Comixology CEO David Steinberger spent time learning the business of comics before figuring out how to digitize it.  \"We took the time to understand where the market was and that you couldn't just plow digital into it,\" said Steinberger.\nWatch the interview with Steinberger to learn how failing at a business plan competition helped him refine the business for success, how he positioned the company to quickly cut deals with the giants of the space and learn why he created two distinct business plans for his company prior to launching his app.\nThis episode of Venture Studio was filmed at Tasting Table.\nFollow Venture Studio, in association with Mashable, which is brought to you by Square1 Bank. The show is hosted by Dave Lerner, a 3x entrepreneur and angel investor.  You can follow him on Twitter here.\nMore Recent Episodes of Venture Studio:\n\nCan You Teach Entrepreneurship? [VIDEO]\nTurning Social Data Into Real-Life Connections [VIDEO]\nCrowdsourced Kitchen: How Two Journalists Made Cooking Social Again [VIDEO]\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/12/20/video-comixology/>