<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/culture/tvandradioblog/2009/sep/07/derren-brown-national-lottery"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/culture/tvandradioblog/2009/sep/07/derren-brown-national-lottery?view=mobile>