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"Twitter announced Wednesday that it is partnering with Nielsen to launch a new survey tool that is intended to help brands measure the impact of their marketing campaigns on the social network.\nWith the new tool, Twitter's advertising partners will be able to conduct surveys on the social network from the new @TwitterSurveys account.\u00A0These survey questions \u2014 an example of which you can see above \u2014 will appear in the user's timeline just like Promoted Tweets currently do. The user will then have the option to answer the question directly in the tweet.\n\"This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter,\"\u00A0Joel Lunenfeld, Twitter's VP of\u00A0Brand Strategy, wrote in a blog post announcing the feature.\nNielsen has become something of a hot commodity for social networks looking to provide marketers with metrics to evaluate the effectiveness of their advertising efforts. Last year, Facebook partnered with Nielsen on a new ratings service to help brands determine the reach of ads placed on the social network. Both Facebook's and Twitter's efforts seem designed to give brands a more traditional way to measure the success of their marketing campaigns \u2014 rather than relying on retweets and likes.\nTwitter is currently testing the new survey feature with a select few advertisers and plans to make it available to more brands starting in early 2013."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/10/03/twitter-nielsen-brand-impact/>