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" In June, the FDA is finally updating their regulations on sunsceen to address the fact that much of the claims you see on shelves are pure marketing. Gone are vague catch phrases like &amp;quot;waterproof,&amp;quot; &amp;quot;sweatproof,&amp;quot; and &amp;quot;sunblock,&amp;quot; and so are SPF labels as high as 70, 90, or 100. Now they&amp;#039;ll be 50+. Because the science shows that 50, flat, is the highest protection possible. These new guidelines are also meant to help you figure out if a product will protect you from skin cancer, or just from sunburn itself. This will ultimately change the way sunscreen is sold, especially as products like the Orlane Pure Soin Sun Scream SPF 30 and Sisley Sunle\u00FFa Anti-Age Protection sunscreen hit the market with astronomical prices; the former is $115, the later goes for $252. They command (and perhaps earn) these prices because they&amp;#039;ve got quality ingredients, ones that claim to be especially moisturizing, anti-aging, and rejuvenating to the skin on which they&amp;#039;re applied. But, they&amp;#039;re also sold primarily as sunscreen, not face cream, which means that they come with promises the FDA won&amp;#039;t approve. In the case of Sisley, for instance, &amp;quot;to allow the right amount of UVA/UVB rays to go through, in view of encouraging skin to activate its own natural photoprotection system.&amp;quot; Pretty confusing, right? That&amp;#039;s what the new rules are trying to fix, but in the meantime, some advice: If you want to adapt a truly luxe regimen, you&amp;#039;re better off sticking with nice face lotion or even eye stuff that can help eliminate wrinkles. As for sunscreen, don&amp;#039;t go overboard: Nothing in the $3 dollar range \u2014 full of low-quality ingedients, chemicals, and preservatives \u2014 but $10 to $15 spent at the drugstore should offer the protection you need without fking up your face. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/grooming/a13907/expensive-sunscreen-050212/>