<http://schema.org/description>
"In our changing media landscape it's important to note the ways in which different sites are being used and are seen - not only by their readers but also by the people who are using ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/08/08/from-buzzfeed-to-flipboard-the-clip-report-vol-2-predicts-the-future-of-media/>