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"Web video on your TV. Nice thought, right? Yeah, pretty cool. There are a good number of podcasts in production out there that you\u2019d probably enjoy watching at a distance of more than 1-2 feet from an LCD screen. (Or plasma or some other display.) And hey, if you\u2019re so inclined, you can actually live that sort of leisurely lifestyle. TiVo provides the option. As does Apple TV.\nBut it seems that the drive for consumers to bridge the gap between Web and TV (not to be confused with Microsoft\u2019s superloser, WebTV) ain\u2019t so great. Jacqui Cheng of Ars Technica has shone a light on a Macrovision/Harris Interactive survey that describes the population of TV viewers who\u2019ve taken it upon themselves to exercise their technolust and bring YouTube and the iTunes Podcasts library and other video venues to the place traditionally referred to as the bestest couch in the house, and the results are pretty dismal. Interest in Web video on TV screens is pretty darn small. How small? Really small. Almost too small to currently think very seriously about.\nIndeed, though the clear allure of Web video and the substantial interest consumers have had in the bounties on the servers of Google, Apple and the like, a full 95% of podcast lovers polled (a group of 2,254 adults was surveyed) haven\u2019t make the leap to TV with their favorite picks.  This despite the fact that nearly half purported to download some kind of media from the Web; 25% download TV shows regularly; and 15% download full-length movies - all to their personal computer screens.\nWhat\u2019s more, only 10% of survey respondents were found to have any interest in full-modernizing their TV entertainment offerings for total Web 2.0 compatibility. You know what this discovery says to me? It tells me that the idea of on-demand TV programming gleaned from the cloud is still something that fails to change the deep-seeded habit of channel surfing. Since the Web is an on-demand place by nature, it is through one\u2019s desktop or laptop computer that the vast majority of impulsive requests for video downloads are made. The everything-at-once option that broadcast television has provided for many decades remains a standard still largely accepted as \u201Cenough.\u201D\nDoes this mean Apple and TiVo and all the rest are early to the game? Maybe a tad. Demand for innovation and broader choice is there. It\u2019s just not that big. But, as they say, things have to start somewhere, right? I imagine over-the-air TV wasn\u2019t an irresistible dream-turned-reality for consumers way back when. Same with cable and satellite. The slow-growing download crowd - as far as TV-based entertainment goes - will find its way eventually."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/03/21/web-video-tv/>