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"Rita Ora ditches her daring style for a softer look in a sneak peek of her forthcoming Superga campaign.  The &amp;#039;Radioactive&amp;#039; singer, who is known for her often zany, garish and revealing choices of attire, reclines in a chair while wearing a simple lilac jumper and frilly socks in the picture for the shoe retailer.  &amp;quot;A little sneak peak of my new campaign and collection with Superga&amp;#039;s Spring 2013!!&amp;quot; Ora wrote on her Instagram. Ora was named as the face of Superga&amp;#039;s spring/summer 2013 campaign back in December after previous ambassador Alexa Chung left the role due to commitments in the US. At the time, the company described Ora as &amp;quot;the hottest new girl on the scene&amp;quot; and praised her for &amp;quot;bringing a touch of her cool, raw style to the table&amp;quot;. Speaking about her fashion choices in today&amp;#039;s (March 14) Metro, Ora claimed: &amp;quot;I never really followed trends or cared what people thought about my outfits. &amp;quot;I always bought and wore what I wanted. If I wanted to wear a mask on my head, I&amp;#039;d do it... People go up to me and go, &amp;#039;Are you comfortable in that?&amp;#039; And I&amp;#039;m like, &amp;#039;I don&amp;#039;t care. How does it look? It looks good? Alright, cool&amp;#039;.&amp;quot; The &amp;#039;How We Do&amp;#039; star recently hit out at ex-boyfriend Rob Kardashian, claiming he could have &amp;quot;ruined&amp;quot; her by spreading rumours about her promiscuity. View all of today&amp;#039;s best celebrity pictures:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/fashion-and-beauty/news/a465783/rita-ora-reveals-softer-look-in-superga-campaign-sneak-peek/>