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"UK supermarket chain Sainsbury's is looking to get in on the telecoms action by launching its own mobile network in the coming months.\r\nThe company announced its intentions to launch the network, called Mobile by Sainsbury's, today. While Sainsbury's will be billing you for the services, it\u2019s Vodafone\u2019s network and technology that will be underpinning the service thanks to the two companies new MVNO (Mobile Virtual Network Operator) agreement.\r\n\u201COur customers trust us to provide top quality products and service at fair prices, and Mobile by Sainsbury's feels like a natural extension of our brand as well as a great way to reward our customers,\u201D Luke Jensen, Sainsbury\u2019s Group Development director, said.\u00A0&amp;quot;We\u2019re extremely pleased to be working with Vodafone and look forward to developing a range of mobile products and services that will take the stress out of purchasing decisions in a familiar environment, offering what\u2019s right for them whatever their needs may be\u201D \u00A0Luke added.\r\nThe company said the service was being launched to ease the \u201Cstressful experience\u201D of deciding between new mobile deals and tariffs. However, a spokesman said we\u2019d have to wait a little bit longer for specific deal and pricing info.\r\n\r\nWhile the competitiveness of the the services on offer are impossible to judge right now, one thing that Sainsburys can offer over some other mobile networks is earning Nectar card reward points while you use your phone.\r\n\r\nThe push comes as Sainsbury's looks to ways to diversify and grow its core retail business. In the past year the company has also launched eBooks by Sainsbury's, MP3 downloads and a video on demand\u00A0service.\r\n\r\nThe service will go up against offerings from other large supermarket retailers in the UK, such as Tesco, which uses O2\u2019s network as its backbone and Asda, which also uses Vodafone's network. Sainsbury's didn't say when exactly it would launch the service, but expect it to go live &amp;quot;this summer&amp;quot;.\r\n\r\nImage Credit:\u00A0AFP/GettyImages\r\n\r\n&amp;amp;nbsp;"^^<http://www.w3.org/2001/XMLSchema#string>
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