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"It's a brand new week, which means it's time for Mashable\u2019s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section.Is your event not on this list? Contact us at least one month before your event and let\u2019s establish a media partnership.Mashable's Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web's Event Marketplace.\n\nJanuary 11, 2010, Nashville, TN: The Social Media conference that comes to you. Social Fresh is a one day, case study rich conference targeted for marketers. Social Fresh Nashville will have 30+ speakers including Jason Falls of Social Media Explorer, Gavin Baker of Ruby Tuesday, and John Andrews of Collective Bias (formerly of Walmart). Save 15% when using code mashable. \nJanuary 12, 2010, New York, NY: PluggedIn is an exclusive deal making gathering, bringing together handpicked digital media founders, gatekeepers and investors to candidly interact in a laid back setting and unlock the full value of doing business together. PluggedIn is a polar opposite to your typical overcrowded, loud and ineffective conference. We keep it to a closed circle of in-the-know executives and offer a casual, off the record environment. Our objective is to cultivate substantive and concrete dialogue between a select group of decision makers and help make things happen. Use registration code mashable to get 25% off.\nJanuary 13, 2010, New York, NY: Social Integration - Harmonizing Social Channels into the Marketing, Communications, &amp; Service Platform - Case Studies &amp; Roundtables is a conference that will demonstrate case studies of how leading brands are integrating social media and social networking into and across the enterprise.  We will approach the topic from the communicator/marketer's perspective but technology, customer service, and operations professionals are welcome to participate. Use promo code MASH for a discounted rate of $155 at www.bdionline.com/socialintegration.html. \n\nJanuary 14, 2010, Century City, CA: The first-ever Schmoozd event, a new Social Media Mixer event in Los Angeles, will be held at the Xbar.  X bar\u2019s environment is the perfect place to network \u2013 a lounge designed with spots for hanging out  as well as socializing and action. Whether closing the deal or sharing ideas, X bar\u2019s renowned design, cuisine and location means X marks the spot.  For more information, please visit www.schmoozd.com.  Mashable readers get 50% off when registering via this link.\n\nJanuary 14-16, 2010, Sedona, AZ: Join us at #SMML for a Social Media Mastermind Conference. We are going to get personal. As you seek to glean more information about social media, how it works and how you can use it to gain more customers. You\u2019ll see more results in 2 days than you will have in six months working alone! If you are ready to be energized, engage with your audience, work with the best and take home real solutions in developing your own social media strategy, then join us. Speakers include: Robin Harris, Raliegh Pinskey, Frances Flynn Thorsen, Shannon Evans and more. Use event code SMMLBiz to save 15% on your registration fee. \nJanuary 20-22, 2010, Washington DC: Social Media for Defense and Government is a unique forum on the embracement, implementation and utilization of new media platforms that meet the Governments goals of transparency that allow for more efficient internal and external communication. As the public develops their use of online tools for their personal, career and business development goals, DoD &amp; Gov\u2019t have made it their mission to reach the public via these new forms of media. The forum will provide insight into technologies including Twitter and Facebook as well as advanced elements such as the Governments general information page, blogs, and closed social media suite. Mashable readers get an exclusive 20% discount off the standard pricing with special code IUS_MASH_SMTM_#1 when registering!\nJanuary 23, 2010, Virginia Beach, VA: Social Media @ The Beach is a place for anyone looking to \u201Cget their feet wet\u201D and explore social media. It\u2019s an interactive conference with the laid-back atmosphere of a meet-up. The January event will focus on two main goals: boosting personal social networking skills and developing professional social media marketing strategies. The event is open to everyone, drawing community members of all ages, backgrounds and levels of social media experience. Enter mashable for the discount code to receive 15% off ticket price.  \nJanuary 26, 2010, San Francisco, CA: Vator.tv, a leading platform for entrepreneurs and innovators to broadcast themselves, and provider of news and information through VatorNews, and Girls in Tech, a social network enterprise focused on education and empowerment of influential women in technology, are hosting the Catalyst Competition to find five women-led startups across any stage to present at the Catalyst Conference. Ten finalists will be selected by their peers through an online competition. Join the competition today and get the vote out.  \n\nJanuary 27-28, 2010, Amsterdam, Netherlands: Enterprise Social 2.0: RIP or ROI? This senior executive event will bring together decision makers from the top Fortune companies to discuss innovative strategies on how to maximize business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions. Use promo-code MASH14 for a \u20AC100 (Euros) discount for the 2 day conference registration fee.\nJanuary 28, 2010, San Francisco, CA: The ARF Industry Leader Forum \u2014 Putting Listening to Work is an interactive event to help advertisers, agencies, media and research companies determine how to use social media and digital behavior for their listening strategies.  Learn how to use listening, evaluate listening applications, develop a listening strategy, integrate it into your existing research program, create an action plan and apply insights garnered. Attendees will receive The ARF Foundations Series \u2013 Listening tool, an $895 value, featuring 25 case studies and 30+ company reviews how listening is used for consumer insight, customer service, new product development, reputation management, competitive benchmarking, and breaking into new applications like media planning, targeting and predictive modeling. Speakers include: Jeremiah Owyang, digital media strategy superstar and blogger and Partner, Customer Strategy, Altimeter Group, Toyota Motor Sales, Saatchi and Saatchi Wellness and LinkedIn. Mashable readers can use promo code ARFMASH to save $100.\nJanuary 28-29, 2010, Bilbao, Spain: The biggest Search Engines: Search Marketing and Online Marketing Event starts the new year in the north of Spain: Bilbao the TIC city! SC Bilbao will offer 9 professionals workshops, 8 Conferences and the glorious Closed Party!  2 days of learning and networking at \"Palacio Euskalduna\" . Come and share with Google, Yahoo, Microsoft, SEMPO and the best Internet experts. There's a special 30% discount on Conferences for all Mashable readers using the promotional code: ILOVESEARCH.\n\nFebruary 1-5, 2010, New York, London, Berlin, Toronto, San Francisco, S\u00E3o Paulo:  Social Media Week's second annual conference will take place between February 1st - 5th, 2010 simultaneously in New York City, Berlin, London, San Francisco, Toronto and S\u00E3o Paulo. The five day conference will explore the profound impact that social media has on culture, business communications and society at large. The week-long conference is designed as a series of localized events, which city partners are responsible for organizing. Over the course of the week and in each city, programs will span a variety of formats, ranging from talks, presentations and panel discussions, to interactive workshops, seminars, networking events and drinks receptions.  RSVP here.\n\nFebruary 4, 2010, San Francisco, CA: Vator, a leading platform for innovators and entrepreneurs to broadcast themselves, is holding its inaugural Vator Splash competition to find 10 promising early-stage startups to present at the Vator Splash event. Enter the competition today and join other onstage presenters, such as Zynga CEO Mark Pincus, Smule CEO Jeff Smith, August Capital VC Howard Hartenbaum and Google Ventures VC Bill Maris. Buy your 25% discount ticket today using the code: VatorMashable\nFebruary 8, 2010, Tampa, FL: The Social Media conference that comes to you. Social Fresh is a one day, case study rich conference targeted for marketers. Social Fresh Tampa will have 30+ speakers including Chris Barger of GM, Maggie Fox of Social Media Group, and John Andrews of Collective Bias (formerly of Walmart).  Get 15% off if using code mashable. \nFebruary 8-10, 2010, Philadelphia, PA: The 9th Annual ePharma Summit is the most innovative digital marketing event for pharma. Year after year, hundreds of marketing professionals from leading pharmaceutical companies attend ePharma for incomparable access to insider information for optimizing their brand strategy and perfecting consumer relationships. Join us next February to collaborate with industry leading industry minds and perfect your digital strategy by pursuing true e-marketing innovation. The 2010 event is packed with fresh case studies, hands-on workshops, hot topic debates, facilitated roundtable discussions, and live audience polling sessions. Register with Priority Code XP1506MASH to save 15% off standard registration!\nFebruary 8-11, 2010, Washington, DC: Attend the Advanced Learning Institute\u2019s Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading government agencies and organizations such as: CIA; IRS; U.S. Army Public Affairs; National Wildlife Federation; U.S. Department of Agriculture; City of Raleigh, NC; U.S. Navy; Morris County, NJ; U.S. Department of State Roanoke Public Libraries, VA; Court Services &amp; Offender Supervision Agency; Department for International Development, Government of the United Kingdom; NOAA; National Institutes of Health; U.S. Department of Health &amp; Human Services; National Defense University; City of Richmond, VA; Porter Novelli; Booz Allen Hamilton, and more. Mention Mashable when registering to save $200.\n\nFebruary 9-13, 2010, San Francisco, CA: Macworld 2010 is a five-day event that educates, entertains and immerses attendees in the Apple products community. A comprehensive expo hall offers access to hundreds of Mac products and services, paired with expert advice, demonstrations and instruction. Macworld conference programs feature industry leading minds, presenting cutting edge product training on the topics attendees most want to see. From Mac Power Users to creative professionals to first-time users to Enterprise computing professionals, Macworld has the conference content, special presentations and exhibit hall attractions that create what has been called \u201CMecca for Mac Users\u201D.  Get 15% off as a Mashable reader. \n\nFebruary 10, 2010, New York City: The Online Community Unconference East is a gathering of online community professionals - managers, developers, business people, tool providers, investors - to discuss experience and strategies in the development and growth of online communities. As we have found with our past events, the best source of information on all of these challenges is other knowledgeable practitioners.  Mashable readers are entitled to a discount by registering here with code mashable.\nFebruary 15, 2010, Barcelona, Spain: The Mobile Premier Awards recognize the year\u2019s best in Mobile Startup Innovation and are the largest open, global startup competition in the mobile industry. The awards are the point of reference in startup premiers during the Mobile World Congress and are organized in collaboration with some of the main networks in the industry. Participation to the awards is free and open to any startup with a mobile angle. Sign up at www.mobilepremierawards.com and take your chance to walk the red carpet in Barcelona!\n\nFebruary 16, 2010, San Diego, CA: BlogWell: How Big Brands Use Social Media features 8 great case studies on the best social media programs at large corporations. Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the Navy Office of Information share case studies in corporate social media. You'll learn how to get started, get past roadblocks, and make your social media program phenomenal. From GasPedal and the Social Media Business Council. Save $39 off registration by using the code ILoveMashable.\nFebruary 17, 2010, Atlanta, GA: Startup Riot is an annual event that focuses on giving fifty startups an opportunity to present, in three minutes, to a large audience of investors, corporate business development and M&amp;A representatives, and other interested parties.  Attendees are pre-screened so the room is never filled with service providers, job hunters, or others who are not the target audience.  Selected presenting entrepreneurs pay nothing to attend.  In 2010 we will move to a bigger venue for the event and the always popular after-party. Also new in 2010 are prizes for presenters and attendees. We are currently accepting applications to attend and present.\n\nFebruary 19-21, 2010, Los Angeles, CA: SCALE 8X is the 8th Annual Southern California Linux Expo. As the premier community run Linux / Open Source conference, it will feature tutorial sessions designed to show users of all skill levels what Open Source can do and how to do it. Whatever your interest is in Open Source, SCALE 8x will have something for you. Mashable's readers can receive 40% off registration with the promo code MASH8.  \nFebruary 19-21, 2010, Miami, FL: The Miami iPhone Boot Camp offers a three day workshops  on iPhone Development, a full 24 hours of training in Obj-C and the iPhone SDK 3.0, from basic to pro iPhone application development. The workshop is part seminar, part training, part hack-a-thon and students get plenty of hands on exercises. Limited in size the workshop is taught by iPhone developer Ben Sgro. He has released four iPhone applications to the appstore RapLyrics, RapLyricsRaw, 5KQuotes, WisestOne. His current project is a 2D engine that will power a series of game. The training is a great way to jump start your iPhone app development and save weeks of effort trying to figure out the iPhone SDK on you own. Currently the early bird rate is in effect, a savings of $400 and  a 10% discount to Mashable readers using entering discount code mashable on the registration page: miamiiphone.eventbrite.com/\n\nFebruary 22-24, 2010, New York City: From authoring, editing, and layout to distribution and consumption, new technologies are changing all aspects of publishing. TOC will help you navigate these changes and understand how to apply them to your business or organization for a more profitable future in publishing. You'll also have the opportunity to participate in conversations that are shaping that future as often as they are describing it.  The fourth annual O'Reilly TOC Conference is your opportunity to join those inventing the future of publishing.  Register now and save at: en.oreilly.com/toc2010/public/register.  Save an additional 15% when you use the Discount Code: toc10mas.\nFebruary 22\u201325, 2010 San Diego, CA: Online Marketing Summit, the premier educational event for marketing professionals, is coming to San Diego this February. Join your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Search, Email, Analytics, and more \u2013 in a completely vendor free environment! Register now and receive 25% off using discount code MASHABLE.\nFebruary 23-26, 2010, San Jose, CA: At FAST '10, explore new directions in the design, implementation, evaluation, and deployment of storage systems. Learn from leaders in the storage industry, beginning Tuesday, February 23, with ground-breaking file and storage tutorials by industry leaders such as Brent Welch, Marc Unangst, Michael Condict, and more. This year's innovative 3-day technical program includes 21 technical papers, as well as two keynote addresses, Work-in-Progress Reports (WiPs), and a Poster Session. Don't miss this unique opportunity to meet with premier storage system researchers and industry practitioners from around the globe. Register by February 8 and save! Mashable readers get $100 off using code FASTMASH10. \n\nFebruary 26-28, 2010, Washington DC: The Washington D.C.  iPhone Boot Camp offers a three day workshops on iPhone Development, a full 2 hours of training in Obj-C and the iPhone SDK 3.0, from basic to pro iPhone application development. The workshops are part seminar, part training, part hack-a-thon and students get plenty of hands on exercise. The workshops are limited in size and taught by iPhone developer Matt Campbell, iPhone developer with several apps in the app store and author of the popular book \"How to Make an iPhone Application\" The training is a great way to jump start your iPhone app development and save weeks of effort trying to figure out the iPhone SDK on you own. Currently the early bird rate is in effect, a savings of $500 and a 10% discount to  Mashable readers using entering discount code mashable on the registration page: dc1.eventbrite.com/\n\nMarch 1-4, 2010, Ottawa, ON: Attend the Advanced Learning Institute\u2019s Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started. Hear practical advice, firsthand, from leading government agencies and organizations such as: ON Ministry of Health &amp; Long-Term Care; Parks Canada; Communications Community Office; City of Ottawa, ON; Public Safety Canada; Indian &amp;  Northern Affairs Canada; Toronto Police Service, ON; Canadian Forces Aerospace Warfare Centre; Human Resources &amp; Skills Development Canada; Northern Lights Canada; Atlantic Canada Opportunities Agency; Canada Mortgage &amp; Housing Corporation; Royal Bank of Canada; Genome Alberta; Business Development Bank of Canada; Thornley Fallis Communications; Centre of Excellence for Public Sector Marketing, &amp; more. Mention Mashable when registering to save $200.\n\nMarch 2-4, 2010, Santa Clara, CA: Search Marketing Expo - SMX West content is so compelling, you\u2019ll want to implement what you\u2019ve learned before leaving the conference. Over 50 super-charged sessions on PPC, SEO, local search, search-friendly design, and social media marketing will help you flourish today, tomorrow and in the future. Whether you\u2019re new to search or have years of experience, employed at a Fortune 500 company or run your own business or agency, you\u2019ll be a more effective, innovative and inspired internet marketer after attending SMX East. Featured keynote \u2013 Microsoft CEO Steve Ballmer. Get 3 jam-packed days of content for only $1145 if you register by January 30th and use discount code  smx100mashable. For more info visit smxwest.com\n\nMarch 4-5, 2010, Chicago, IL: At SOHO\u2019s 2-Day, \u201CThe Co-Alignment of the Corporate and Personal Brand,\u201D a Strategy Framework, develop your exclusive copy of \u201CThe Draft,\u201D SOHO\u2019s 16-page social communications policy workbook for businesses and corporations.  The focus in 2010 is co-aligning the corporate brand with internal and external communications. SOHO brings to you presentations, case studies and Town Hall meetings with Chris Brogan and Dan Schawbel, and other experienced practitioners. For more information and to register, please visit Sohobiztube.com. Use discount code MashableChi for a 20% discount on a 2-day \u201CThe Draft\u201D ticket.\nMarch 9-11, 2010, Baltimore, MD: At the Gartner Portals, Content &amp; Collaboration Summit: Evolution in Real Time, you\u2019ll learn how to bring your workplace, information, and processes up to real-time speed for greater efficiency. In 3 days, 30+ Gartner analyst sessions, case studies, workshops and roundtable discussions you\u2019ll gain a set of tools and insights on Gen4 collaboration, cloud-based portal and content services, social networking, Web 2.0 and Enterprise 2.0, megavendor wars and more. Save $300 off the standard rate when you register at gartner.com/us/pcc with priority code PCCMASH.\nMarch 15-16, 2010, London, UK:  At Social Media World Forum, learn from social networks, brands, advertisers and analysts. Hear from leading social networks on their strategy, revenue models and how they are approaching the future. Worldwide case studies from global brands and corporations on their use of social media. Examine the current market conditions, future forecasts and predictions from leading analysts. Mention you are a Mashable reader to receive 15% discount.\n\nMarch 19, 2010, London, UK: Justmeans\u2019 Social Media and Stakeholder Engagement Conference will bring together the top minds in sustainability, marketing, innovation and technology.  This executive forum will explore how technology can enable sustainable business by involving stakeholders in the value creation process and will showcase examples of success and failure in this rapidly evolving market.  Use this link for a 10% registration discount. \n\nMarch 22-23, 2010, Paris, France: At Marketing 2.0 Conference, learn from brands' social media initiatives, advertisers, researchers and analyst. Hear from leading people in the Social Media business on their strategy, revenue models and how they are approaching the upcoming trends in the Social Mediasphere. Worldwide case studies from global brands and corporations on their use of social media. Examine the current market conditions, future forecasts and predictions from leading researchers. The socialmash2010 discount code gives you \u20AC200 off.\nMarch 23-24, 2010, Berlin, Germany: Learn, discuss and explore the challenges and commercial opportunities that exist within the mobile internet ecosystem and make the most of best-practice perspectives over a two day period offering a programme packed with case studies, roundtable discussions, industry snapshots, masterclasses and fishbowl sessions. Significant discount for Mobile Operators, Online/Mobile Communities, and Content providers! Go to iir-mobileinternet.com/mashable for more information.\n\nMarch 23-24 2010, Berlin, Germany: Learn, discuss and explore the challenges and commercial opportunities that exist within the mobile internet ecosystem and make the most of best-practice perspectives over a two day period offering a programme packed with case studies, roundtable discussions, industry snapshots, masterclasses and fishbowl sessions. Receive a 10% discount by quoting I2AF9MASH when registering. Significant discount are also available for Mobile Operators, Online/Mobile Communities, and Content providers! Go to http://www.iir-mobileinternet.com/mashable for more information\n\nMarch 24-25, 2010, San Francisco, CA: EyeforTravel\u2019s Social Media Strategies for Travel conference goes beyond the \u2018what is social media?\u2019 debates (that were so 2008!) and examines the strategic importance of social media to travel brands.  The 2 day conference will share leading case studies, hits, tips and advice from top travel companies including JetBlue, Hilton, Virgin America and more. Use the discount MASHABLE to save $100 on the registration fee!  \nMarch 25, 2009, San Jose, CA: Get real about social media at SocialTech 2010\u2014the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy networking and keynotes from Guy Kawasaki, Robert Scoble, and Jeremiah Owyang. Can\u2019t make it to San Jose? You can join us online. Register today and save 10% with coupon code MASH10! \nMarch 30-April 1, 2010, San Jose, CA: Become Location Enabled at Where 2.0. Now in its sixth year, Where 2.0 is one of the world's foremost events dedicated to exploring the emerging technologies in the geospatial industry. At Where 2.0, we expose the tools pushing the boundaries of the location frontier. Join us and meet the people behind the mashups, the people behind the platforms, and the people looking ahead to the future of geospatial.  Find out what's viable now, what's lurking just below the radar and how to gain a competitive edge.  Register now and save 15% at en.oreilly.com/where2010.  Use code whr10mash.\nApril 30\u2013May 2, 2010, Mountain View, CA: The Wisdom 2.0 Conference brings together staff from technology companies such as Twitter and Google, with Zen teachers, neuroscientists, and others to explore how we can live with deeper meaning and wisdom in our technology age. Through presentations, panels, and small group discussions, the conference will explore how we can engage with technology and use social media in a way that is beneficial to our own well-being, effective in our work, and useful to the world. Use the discount code Mashable here for $50 off ticket price.\n\nMay 4-5, 2010, Boston, MA:  Drive sales and make social media work for you at MarketingProfs B2B Forum!  You\u2019ll learn the ins-and-outs of social media as part of your overall B2B marketing mix \u2013 from integration and engagement to measurement.  Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice!  Plus, our loyal attendees say our events are ridiculously fun, interactive and the kicker is \u2013 we have the best Freebies in the biz! (no keychains here\u2026FREE industry research reports &amp; memberships\u2014stuff to help you really drive sales in 2010!)  Register today with code MASH to save up to $200!\nMay 17-19, 2010, Charlotte, NC: Search Exchange is a 3-day action packed internet marketing conference offering insights into social media marketing, search engine optimization, online reputation management, and pay per click advertising.  Learn and network with industry professionals and business owners from around the world. Mashable readers save 10% using code mash10 during registration. \nMay 17-19, 2010, Munich, Germany: a4uexpo heads to Germany for a two day Conference and expo. Over 30 presentations and panel debates on how to embrace the Affiliate Marketing sector, to include how media owners, agencies and advertisers can utilise Social Media platforms within the channel. Topics also include SEO, SEM, Blogging, Best Practice, Video, Mobile and API feeds.   The conference includes access to 3 networking parties and promises to attract the very best entrepreneurs and affiliate marketing specialists from across Europe.  Mashable readers can enjoy a 10% discount on registration with the code MASH10.\nMay 25-27, 2010, The Sage Gateshead, UK: Thinking Digital is overtly inspired by the TED and PopTech conferences in America. We attract more than 30 of the world\u2019s most innovative, creative, insightful and/or accomplished people to come to Hall Two of the Sage Gateshead, United Kingdom annually and talk about their work, inspirations, insights and ideas. Our venue and speakers thereby attract a wonderfully eclectic mix of people from around Northern England, Europe and the world. Mashable readers save 25% using code tdc_mashable here.\n\nJune 15-16, 2010, Chicago, IL: Building on the success of the 2009 event, The 2nd Annual Health Care New Media Marketing conference will feature presentations from healthcare executives that implemented Web 2.0 strategies and developed quality metrics for evaluating the success of new media campaigns. Over the course of two days, attendees will have the opportunity to learn from thought leaders from major hospitals, healthcare institutions, and social media outlets. Through a series of case studies and forums, attendees will walk away with the tools needed to ultimately reach consumers through new media in an accurate and appropriate. Discount code: MASHABLE get $50 off. \n\nJune 29-30, 2010, London, UK: The 2nd annual Cloud Computing and Enterprise 2.0 World Forum is the perfect event to learn and discuss the future development and integration of cloud and enterprise 2.0 services and products. Building on the success of the 2009 show, this two day conference and exhibition will provide a focused platform for the global cloud computing and enterprise social media industry. The 2010 show will include a free-to-attend exhibition with scenario based workshop area and key service providers demonstrating their products.\nThe Mashable Weekly Social Media and Marketing Event Guide is proudly supported by Eventbrite, the Web's Event Marketplace.Eventbrite is an online events marketplace where tens of thousands of individuals, businesses and organizations of all sizes manage, promote and sell tickets to their events.  Make your event a success on Eventbrite."^^<http://www.w3.org/2001/XMLSchema#string>
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