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"Facebook Apps and Games have undeniably been an integral part of the social network's success. For those apps, one major income generator is the ability to purchase and unlock virtual goods using an online currency, Facebook Credits. Indian mobile commerce company, Beam, is set to make life easier for the world's sixth largest Facebook population by bringing Facebook Credits to the country.\r\n\r\nBusiness Standard\u00A0reports that the mobile commerce company is already in advanced talks with both Facebook and the Reserve Bank of India to make Facebook Credits available in the country. Facebook Credits are currently available in fifteen currencies including the US dollar, the Euro, the British Pound and the Danish Krone;\u00A0and if the Indian Rupee gets approved, it will be the 16th.\u00A0Back in January, Facebook\u00A0announced that all transactions on its platform have to be made using Facebook Credits starting July 1, 2011.\r\n\r\nBeam Chairman Anand Shrivastav hopes to enter the Facebook commerce business, leveraging the company\u2019s user base that corresponds to that of Facebook's with 60 percent of users below 25, an ideal segment for the service. It's certainly hard to ignore the booming growth of Facebook users in the country, currently estimated at over 22 million.\r\n\r\nRecently, Warner Brothers, a major US film studio,\u00A0also took advantage of the world\u2019s biggest social network by bringing movie rentals straight from a movie\u2019s Facebook\u00A0fanpage that can be viewed using Facebook Credits.\r\n\r\n&amp;quot;In that sense, Facebook is on a firm ground, and a certain section of people is likely to engage deeply in virtual economy on that platform,&amp;quot; said Santosh Desai, managing director and CEO of Future Brands. &amp;quot;It may not really become a phenomenon, but if there's any environment that may make the virtual economy work, it's got to be Facebook.&amp;quot;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2011/03/23/facebook-credits-coming-to-india-soon/>