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"When Katy Perry walked the black carpet at the 2011 MTV Video Music Awards, all eyes were on her new lavender locks. The hair transformation was orchestrated by celebrity colorist and salon owner Rita Hazan, who helped Katy's hair reach the desired shade by dying it from the original jet black to red and then blonde before lavender. Says Rita of Katy, \"She is a colorist's dream\u2014always willing to take risks to achieve a groundbreaking look\u2014and it was awesome to be able to realize this goal for her.\"\n\n Katy's hair was styled to perfection in a 1940's Old Hollywood-inspired wave, created by Frederic Fekkai's celebrity stylist Renato Campora. Renato began with a simple side part, then applied Fekkai Sheer Hold Hairspray to Katy's wet hair to build a strong base to the look. He then blow-dried the hair using a round brush, adding shape with a one-inch curling iron once the hair was completely dry. After allowing the hair to set for fifteen minutes, Renato brushed though the hair and applied Fekkai's Sheer Hold Hairspray to set the look and add shine. Finally, Renato pinned a strand of Katy's lavender-hued hair back using a bobby pin and added in a vintage hairpiece that complemented her quirky, Asian-inspired outfit."^^<http://www.w3.org/2001/XMLSchema#string>
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