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"Facebook has appointed its first-ever Chief Marketing Officer (CMO) after luring Motorola's recent head of marketing Gary Briggs to its Menlo Park headquarters.\r\n\r\nAd Age reports that Briggs, who switched to CMO at Motorola from his role as\u00A0VP of consumer marketing at Google after the $12.5 billion acquisition\u00A0was completed last year, will replace Facebook's VP of product marketing\u00A0Eric Antonow, who is leaving the company after a three-year stint.\r\n\r\nBriggs was CMO at Motorola until\u00A0January 2013, after which he transitioned to a role advising CEO Dennis Woodside on marketing and branding. The company recently redesigned its logo, and last week launched its first post-Google handset -- the eagerly anticipated Moto X -- which included some\u00A0controversial 'sexy' ads as part of its initial promotion.\r\n\r\nAdAge says Briggs will have wider responsibilities than\u00A0Antonow. He will\u00A0lead branding and marketing for all Facebook product and user initiatives, as well as\u00A0product marketing, platform marketing and events, communication design, brand marketing and content strategy.\r\n\r\nFittingly, an update on Brigg's Facebook profile\u00A0communicated his new role. Motorola confirmed his exit to TNW.\r\n\r\nRelated:\u00A0Facebook reportedly planning 15-second video ads priced at $1M-$2.5M per day\r\n\r\nHeadline image via\u00A0LIONEL BONAVENTURE/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2013/08/05/facebook-hires-first-chief-marketing-officer-after-landing-ex-motorola-marketing-chief/>