<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FPETA-Alerts-Police-Nationwide-to-Dangers-of-Leaving-K9-Officers-in-Hot-Cars.aspx>