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"Mochila  started out as a content distribution tool that could serve up premium content for web publishers from an aggregate source of content providers.  Utilizing the Mochila widget, publishers get extra content to extend to users, and content providers has a new way to spread their content across the web.  Since then, Mochila's added content providers like Citizen Image, and has begun to spread its value even further by teaming up with Gigya  for widget distribution.  \nNow Mochila is continuing down this path of vertical expansion by utilizing Autonomy for enhanced search tools, and Go Daddy for content inclusion that its clients can use on their hosted sites.   Autonomy will offer improved search technology for identifying patterns in content, grouping them together in order to present better search for within the Mochila marketplace.  This is aimed to help Mochila users find the best content, including text, photos and videos, to place on their site.  Thumbnails for image and video content have also been included for faster scanning of search queries.  \nWith its partnership with Go Daddy, those that have web sites hosted with Go Daddy can have a default option for providing content on their sites.  This inclusion as a Go Daddy tool is an interesting use of Mochila's service, but could prove very beneficial for Mochila.  It's gone straight to the source for reaching web publishers, similar to how others have benefited from becoming a default widget option on a start page like Pageflakes.  Will it work for Mochila's desired growth goals?  It won't hurt.  \nNow that Mochila has established itself in terms of content provided, it's looking for other ways to make sure its tool is in front of as many eyes as possible.  Making it easier to utilize its widget will make Mochila are more visible and prominent.   And all this distribution and growth is great for its ad network, which will surely become more robust and involved as Mochila further develops its own products.  After nailing down content and distribution, it seems only natural that an enhanced ad network will be the next area of growth for Mochila.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/12/11/mochila-autonomy-go-daddy/>