<http://schema.org/description>
"Google has begun rolling out a new, feature-rich layout for the Google Play store on Android, inspired by its new Material Design philosophy.\r\n\r\nMaterial Design homescreens have already ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2014/07/23/google-begins-rolling-out-material-design-inspired-version-of-google-play-for-android/>