<http://schema.org/articleBody>
"If you were worried about how Snoop Lion (nee Dogg) is doing this holiday season, this video should put those concerns to rest. This 4-minute video, on behalf of Adidas, tells the tale of Ebenezer Snoop, a character voiced by the rapper, who experiences redemption during this year's holiday season.\nWith the help of some celebs, including David Beckham, Andy Murray and Derrick Rose, Snoop once again gets in touch with the spirit of \"holiday day.\" (Christmas is never mentioned.) Animation from J. J. Sedelmaier of Beavis &amp; Butthead fame underscores the deadpan quality to the proceedings.\nWhile Nike continues to position itself as the sporting apparel brand for serious athletes and wannabe athletes who are serious about athletics, Adidas has been pushing more of a laid-back vibe. While that seems like smart counter-programming, Adidas has rivals for such positioning in Puma and Converse (a Nike sub-brand.) Adidas, however, has history on its side: Bob Marley was an Adidas man and Snoop now claims to be a reincarnated version of Marley \u2014 Bob \u2014 not Jacob."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/11/27/david-beckham-snoop-lion-holidays/>