<http://schema.org/name>
"National Basketball Association"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?mi~id~cookie=1325686666945~927~-703393494~~1&quicktabs_news=2&tmd=1&quicktabs_poll=0&quicktabs_ticket_central=2>