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"International Data Corporation predicts that the number of mobile application downloads worldwide will grow from 10.9 billion in 2010 to 76.9 billion in 2014. The market intelligence company also anticipates mobile app revenues will surpass $35 billion in 2014.\nIDC's findings are based on company financials, product announcements and its quarterly survey of the Appcelerator mobile developer base. \nBased on its research, the organization expects accelerated growth in the mobile apps market as even more applications make their way to tablets, Internet-connected TVs and other devices in the years ahead.  \n\"Mobile app developers will 'appify' just about every interaction you can think of in your physical and digital worlds,\" says  Scott Ellison, IDC mobile and wireless research vice president.\nEssentially, IDC is making the claim that mobile applications, and associated revenues, are here to stay. It's a conclusion that seems reasonable considering how lucrative and popular apps like Angry Birds have been, and the current ubiquity of mobile applications. Previous research from the Pew Internet Project points to 24% of the U.S. adult population using apps, with app users having 18 apps on their device on average. \nStill, there are some \u2014 RIM co-CEO Jim Balsillie, for instance \u2014 who believe that the \"appification\" of the web is a fad that is destined to flatline."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/12/13/idc-mobile-apps-study/>