<http://schema.org/headline>
"Nike unveils the 2011 MAG shoe, to auction off 1500 pairs of the coolest kicks in Hill Valley for charity"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2011/09/08/nike-unveils-the-2011-mag-shoe-to-auction-off-1500-pairs-of-the/?ncid=rss_semi>