<http://schema.org/alternativeHeadline>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/-designed-to-drive-the?/golf-equipment/blogs/newstuff/2012/06/-designed-to-drive-the.html&/golf-equipment/blogs/newstuff/2012/06/-designed-to-drive-the.html>