<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2012%2F03%2F23%2Fflour-power-kim-k-dusted-in-fur-protest.aspx%3FPageIndex%3D4>