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"Editor's Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.\nSTARTUP DETAILS:\nCompany Name:  Docoloco\n20 word description:   Recommendation lists written by friends and locals. A completely flexible way of sharing local recommendations in a conversational way.\nCEO's 100 word description: Docoloco uses very simple interactivity and social network capabilities to make sense of our neighbourhoods and the places in them: the places we love and the places we love to hate.\nPeople complete short simple sentences to describe a place. The Docoloco system extracts data from those simple sentences and sorts recommendations into rated lists and conversation streams around places, topics and people. You follow topics, people, neighborhoods, or a particular place and Docoloco will keep you posted on new recommendations.\nDocoloco is focused on the Australian Market in the short term but the system is enabled for global use.\n\nMashable's Take:  Docoloco is a new location-based recommendation system that seeks to simplify the information extraction process.  It does this by offering up a form that's really easy to fill out, and your recommendations then act as microblog updates, in a sense.  For example, when making a recommendation on Docoloco you'll see that you can fill out a business name, select what type of comment you're making about it, and then give your two cents.  \nThe result is a one sentence blurb on a given business, service or location that would look something like this: \"Tribeca is 'good for' shopping.\"  The \"good for\" portion of the sentence is what's interchangeable from Docoloco's standpoint, and you can pick what phrase you'd like to insert there from a drop down box.  You could instead say that \"Tribeca is 'bad for' saving money,\" or that \"Tribeca 'sells cheap' handbags.\"  If you'd like to add more descriptive content in addition to this one sentence blurb you can write more text or add images as well.  \nSimilar to Twitter, all of these microblogging recommendations show up in a global feed and a personal feed.  You can follow individual users, areas, businesses or topics.  This allows  you to customize things more so you're better able to seek out contextual information instead of merely following other users that may be your friends but have terrible taste in West Loop boutiques.  \nFollowing a topic is easy enough, and it actually operates as an ongoing Q&amp;A that involves the Docoloco community.  If you're seeking information and/or recommendations on a particular topic (perhaps you'd like to find a good cafe for doing work or the best pace on the North side for sushi), then you put in your request and it's immediately broadcast throughout Docoloco and automatically added to your Follow list. Any recommendations with relevant content will show up in your subscription feed.  \nI do appreciate the simplified manner in which content can be created on Docoloco, and there are even a couple of external publishing features, such as social bookmarking and integration with your own existing blog, that allows your content to be shared beyond the Docoloco site.  But its simple format that somewhat mimics microblogging also makes it a fine candidate for deep mobile integration, which is always a plus when it comes to location-based recommendations.\n\n\nSponsored by Sun Startup Essentials\n\nDocoloco company profile provided by TradeVibes\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/07/21/docoloco/>