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"Finding, curating, and selling quality goods, while educating guys on what it is they're actually buying, is Bureau of Trade's mission and one they do quite well. Each week the site is bringing GQ readers thoughtfully selected items for all of life's needs. Up today: Michael Phillips Moskowitz's sweet smelling dispatch from Israel\n\nFacebookPinterest\n\nLe nez sait. The nose knows. As Coco Chanel cautioned, \"A woman who [forgoes] perfume has no future.\" By Euclidian logic, are we to believe that any man who forfeits fragrance...has no past? There's a whiff of truth there: Scent and memory are inseparable, blended by dint of biology.\n\nIf we are, in essence, who, where and what we've been, Erez Rozen is the man with the scents [sic] memory and experience to lend all People of the Book a bouquet. (Atheists and agnostics can at least believe in his powers as a perfumer.) He is the proprietor of the superlative fragrance boutique Zelinskiy &amp;amp; Rozen, which just opened its doors in the Jaffa souk.\n\nRozen cultivated his nose developing a cosmetics collection in Bulgaria, with candles and soaps for \"vapor dressers\" in Macedonia, Cyprus, Greece and sundry corners of southeastern Europe, before returning to Israel. Rozen's \"partner\" Zelinsky is a spiritual one--he borrowed the name from his maternal grandfather, an early immigrant to Israel steeped in the fragrance-making tradition, dating to 1905. (A year enshrined in the masthead and branding.)\n\nFacebookPinterest\n\nFor those nonplussed by the acrid commercial concoctions hawked at Sephora or at duty-free counters everywhere, this line of retail and custom perfumes, eau de toilettes, candles, creams and room sprays is your olfactory antidote. They'll be available online soon, but until then, you'll have to book a ticket. Nesiyah tovah. --Michael Phillips Moskowitz\n\nRead more from Bureau of Trade:\n\n Dom Vetro Frames Give Us a Moment of Clarity\n\nAstronaut Swag: Get Some Space-Age Style\n\nGucci Horsebits for Derby Winners"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/smell-aviv-meet-israels-first-man-of-fragrance>