<http://schema.org/name>
"Bitly"^^<http://www.w3.org/2001/XMLSchema#string>
<https://bitly.com/?v=3&ref=feedburner&u=http%3A%2F%2Fwww.techdirt.com%2Farticles%2F20101110%2F19062011811%2Fdailydirt-storing-data-dna.shtml&t=DailyDirt%3A+Storing+Data+On+DNA>