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"The big news yesterday was that Google announced the launch of Google + Pages. You can create a page now by going over here.  I did not yet create a page because you can only own the page with a single profile and my existing Google Profile is in limbo because the migration tool is not ready yet.  When it is, I'll make a couple pages and demand you all add them to your circles.Here is a video demo explaining what it does:There is really no point for me to write up a summary of how it all works.  Danny Sullivan has two detailed articles on it:Google+ Pages Now Open For Businesses, Brands, Places &amp; More\r\nUp Close With Creating &amp; Managing Google+ PagesPlus you can read a lot of the other articles via Techmeme.  You should also read Scoble's complaints about the program.On the search front, you can now do direct searches in Google for Google + pages.  Here is a video on that:I do not think the content on those pages are being indexed quickly by Google yet.  I am sure it will be soon, but seems kind of slow right now.Right now, there is not much discussion in the forums of why this matters.  It is more about, I need to get my profile asap.  Like I said, I'll get my profiles when the migration for my account is complete.  Until then, I'll have to wait.  I am sure we will learn over time the importance of search and Google + pages in the near future - so stay tuned.Forum discussion at WebmasterWorld, Sphinn, Google Places Help, Search Engine Watch Forums and Google Plus Help."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-plus-pages-14269.html>