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"Wired is debuting a new look for its June issue, which hits newsstands Tuesday. The magazine has been completely made over by Scott Dadich, who before being named editor-in-chief last November worked as creative director of Wired from 2006 to 2010.\nThere was something about the previous version of Wired \u2014 the bright colors, bold fonts, perhaps the splashy photos and graphics \u2014 that made it feel distinctly like a magazine about science and technology for men. Not so with the new edition of Wired, which feels more like Wired meets T: The New York Times Style Magazine meets The New Yorker. With its modern, almost muted aesthetic, it feels more like a lifestyle magazine \u2014 and a rather sophisticated, thoughtful one at that.\nWired's redesign began with an idea and a problem to solve, Claudia de Almeida, Wired's new deputy design director, recalled in a phone conversation with Mashable last week. \"[We asked ourselves] what is technology, what kind of role does it play in our lives today, and how can that be communicated on the pages of Wired that people can connect to and that feels current?\" \n\"From my point of view, technology is not only your computer on your desk anymore, it's part of your life. It made sense to me to have a design that felt more accessible, that didn't make you feel all the time that you're just reading a tech magazine,\" de Almeida said. \"It's not only a magazine about technology, [it's] also a magazine about people who make technology happen.\" \nDe Almeida said those views are communicated in the designs themselves. She pointed out the multidimensionality of several of the fonts. The \"l\" in Alpha, a section about new ideas and early movers, also looks like the number 1. The thin lines that appear in that section are repeated in Gadget Lab, and the squares in the Alpha logo also appear in the cubist font of Ultra, a section centered on entertainment. De Almeida said she wanted a design that made the magazine appeal to both sexes, and not just to men.\n\nAn Organizational Overhaul\nBeyond the aesthetic changes, the magazine's structure has been entirely revamped. Readers first come across highlights from Wired.com, reader responses from the last issue and \"Releases Notes,\" which spotlights stories in the issue instead of a letter from the editor.\nStop by the masthead, and you'll notice the editorial side is no longer divided into Wired and Wired.com staffers: It's all one operation now, and the floor plan of the San Francisco office has been rearranged to reflect it, so I'm told: The guys who write about gadgets for the magazine are now sitting next to the guys who write about gadgets for the website, and so on.\nNext up, you'll find \"Infoporn,\" a new, and now regularly recurring, infographic \u2014 this one's about the growing popularity of natural food-color substances over synthetic ones. Then there's the heart of the magazine, which has been divided into four sections:\n\nAlpha: Designed to introduce readers to new ideas and talent \u2014 or, in the words of a Wired spokesperson, to be \"the first word on everything.\" Expect to see a groundbreaking piece of technology or meet the creator of a promising new computer game. This issue features the rookie director of The Blue Umbrella, a seven-minute Pixar film that will premiere alongside Monsters University when it hits theaters in June, plus a look inside the first steer-by-wire car.\nUltra: Here's where Wired's expanded entertainment and pop culture coverage comes to play. This month, the magazine catches up with The Oatmeal comic artist Matthew Inman, and takes a look at the 20-foot-tall, animatronic silverback gorilla being used in the musical staging of King Kong in Melbourne next month. This is also where you'll find stories about gaming, including this month's recap of PlayStation 3's most graphically advanced games.\nQ: \"Q\" is short for FAQ, and it's every bit as varied and random as a FAQ you might find on your favorite company website. In the June issue, you can find out what's inside golf balls, and look inside the building of the underground railroad that will connect the LIRR to Manhattan's Grand Central Terminal. Clive Thompson's expanded column \u2014 this one on productivity, creativity, and how and where to foster both \u2014 closes out the section.\nGadget Lab: Yep, gadgets. This month, you'll find guitars, Ultrabooks, apps, smartphone comparisons, and both a review and teardown of the Microsoft Surface Pro, among other items.\n\nThe issue closes with yet another recurring infographic, this one a tongue-in-cheek flowchart about what kind of startup you should found \u2014 or maybe not found.\nThe print redesign is just the beginning. We can expect changes to Wired's website and tablet apps in the coming months, a Wired spokesperson said.\nImages courtesy of Wired"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/05/21/wired-redesign/>