<http://schema.org/datePublished>
"2012-05-21T12:45:00+00:00"^^<http://schema.org/Date>
<http://www.elle.com/beauty/hair/tips/g1258/celebs-turn-up-the-heat-on-their-hair-color-261267/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>