<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/voluntary-sector-network/2012/apr/05/charities-social-media-digital-campaigning>