<http://schema.org/about>
"Jamie\u2019s Recipes is now available on the iPad as well as the iPhone. To celebrate, the recipe packs are half price for a limited time."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/recipes/blogs/get-jamie-oliver%27s-recipe-app-packs-half-price>