<http://schema.org/headline>
"Tom Ford, Stella McCartney, BCBG, and More Launch New Fragrances for Fall"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a22309/new-stella-mccartney-tom-ford-bcbg-perfumes-fall-2012/?click=news>