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"PlayStation 3 sales need to improve in the UK, according to SCEE head Jim Ryan. The new European PlayStation boss told MCV that sales of the console in the territory are lagging behind the rest of Europe. &amp;quot;UK is one of the territories where we have to do better,&amp;quot; he said. &amp;quot;Whether you approach the UK from the perspective of our momentum, or the perspective of the competitive landscape, for us the UK is more like US than continental Europe. &amp;quot;If you look across the PAL territory, where typically we outsell our competitors by around 50 percent on a weekly basis, it&amp;#039;s inverted in the UK. That is something we want to address.&amp;quot; The PS3 recently surpassed 22 million units in Europe following the introduction of a worldwide price drop. The 160GB model was reduced to $249 in North America, \u20AC249 in Europe, and \u00A3199 in the UK. Weekly UK PS3 sales are said to have risen by almost 65 percent following the discount. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a337520/sony-playstation-3-must-do-better-in-uk/>