<http://schema.org/keywords>
"\u00E2\u0080\u009Cransom\u00E2\u0080\u009D (pantheon[[zzsemicolonzz]] $24)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2010/04/05/transfigured>