<http://schema.org/name>
"Spicy &amp;#039;n&amp;#039; Smoky Mashed Potaotes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/food-recipes/a14403/spicy-n-smoky-mashed-potatoes-recipe-ghk0313/>