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"Outdoorzy, the social network for people who love the outdoors (first mentioned here), has just rolled out its new Business Profile feature, allowing businesses to have a custom, branded profile within the community.\nJust as with Facebook and YouTube, businesses are finding that integrating themselves into an existing network is a decent way of expanding your brand.  For Outdoorzy, it can also provide a good amount of kickback.  It is, after all, a form of advertising.  Of course the companies that create entire profiles around their brand must be very careful to not receive backlash from the community at large.  With many online social networks, those that are not sincere about their presence within the group are looked down upon.  But those that are seeking a branded profile on Outdoorzy are truly part of the community, and offer beneficial information, products and services to the users. \nThe actual difference between a user profile and a business profile is the basic information shown at the top, and a few missing features such as the Trip Reports blogging tool.  While I expected the branded profiles to be different in color, or show the company logo, in reality it blends in seamlessly with the rest of the profiles on the site.  This could be by design - considering the Outdoorzy user base, they may prefer to keep it that way.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/04/02/outdoorzy/>