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"We know there's a housing market decline, and that spending on advertising has been forecast to drop in response to this sub-prime mortgage market reversal.  But will this really have an effect on Murdoch and his plans  to set the Wall Street Journal free for online readers?  \nWith Murdoch in the process of acquiring Dow Jones and its WSJ newspaper, the infamous CEO has indicated his plans to offer free content online, as supplemented with online advertising.  While the final word hasn't come down on these plans just yet, it's now possible that an expected drop in advertising dollars could effect the decision.  What the facts have actually shown, however, is that advertising spending hasn't dropped as it was forecast to do.  Despite this, Murdoch has still said that it's too early to determine forecasts for the next year.  This alone could stall the offering of free WSJ content.  \nI'm still betting on Murdoch giving the green light on this one.  The reality of that change, however, could signal similar changes in company structure that were witnessed throughout the newspaper publishing industry, as well as AOL, which is another subscription-based service that moved to an ad-supported model.  AOL ended up nixing  some 2,000 employees in order to better support its efforts towards a free ad-supported service.\n[via  Yahoo news]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/11/13/wsj-free-murdoch/>