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"Moderator: Jeffrey K. Rohrs, VP, Agency &amp; Search Marketing, ExactTargetSpeakers:\nBrad Geddes, Director of Search Engine Marketing, Local Launch\nBen Perry, Ph.D., Paid Search Director, iProspect\nMatt V"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/013721.html>