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"Dispatches from the Personal Care Products Council (PCPC) Annual Meeting, an industry conference for beauty and grooming professionals held in Boca Raton.\n\n\n\n Watch the commercial for Beyonce's first fragrance, Heat, which we got to see (in an extended cut) here at PCPC. Yeah, go ahead and replay it too. We won't get into what the packaging's about, but there's no doubt B's juice will be as big\u2014if not bigger\u2014than Jay's. And something else you'll learn at PCPC? Tim McGraw and Faith Hill also have some of the market's top-selling fragrances. It used to be just movies and music; now you've got fragrance\u2014the new celebrity power couple frontier."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/from-boca-one-one-three>