<http://schema.org/headline>
"&lt;I&gt;The Book of Mormon&lt;/I&gt; Opens Officially at the West End's Prince of Wales Theatre March 21"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.playbill.com/news/article/the-book-of-mormon-opens-officially-at-the-west-ends-prince-of-wales-theatr-203619>