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"As Netflix attempts to foster more TV partnerships and bolster original programming, more subscribers prefer the service's television offering this year compared to 2011. \nA new Nielsen study reveals 19% of respondents prefer using Netflix to watch TV programs \u2014 up 8% since a year ago \u2014 instead of movies or both equally. \nRespondents who prefer movie viewing dipped from 53% to 47%, while people who reported they stream both TV and movies equally took a minor fall from 36% to 35%.  \nThe Nielsen stats come on the heels of report saying Netflix is the most-watched \"cable network on television\" \u2014 a bold analysis that's sure to raise the eyebrows of TV advertisers and Netflix's licensing partners. \n\n\nIn a recent Facebook post, CEO Reed Hastings said users streamed a record 1 billion hours of Netflix content in June. \"When House of Cards and Arrested Development debut, we'll blow these records away,\" he wrote.\nNetflix now touts an all-time high 26 million subscribers worldwide, and CFO David Wells recently said a good chunk of angry customers who left the service amid Netflix's price-hike fiasco in 2011 are re-subscribing.\nWhat's Netflix offering them aside from its traditional TV and movie fare? Original content. The service debuted its first original series this year called Lillyhammer, and two more are reportedly on the way: political drama House of Cards and prison comedy Orange is the New Black. \nJust this week, subscribers got a glimpse of the resurrection of Arrested Development when executive producer Ron Howard posted behind-the-scenes photos on Twitter. \n\nSEE ALSO: Man Watches 252 Netflix Movies in a Month, Gets Invited to Netflix HQ\nThe Nielsen study used data from 2,200 online interviews with subscribers in March and April.\nImage courtesy of iStockphoto, tomispin."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/07/13/netflix-tv-viewing-study/>