<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/es/san-diego/sanmm/hoteldetail?cm_sp=OSMEU-SB-EMEA-ES-HED-AIX-MHR-san_diego.html/directions>