<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://insider.espn.go.com/nba/draft2014/story/_/id/10552402/nba-embiid-stays-no-1-ennis-vaults-2014-mock-draft-30?addata=2009_insdr_xxx_sce_nba_xxx>