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"What if Spider-Man runs out of the silky strong web that spits from his wrists? How will the high-flying superhero impress his girlfriend, thwart bad guys and save New York City?\nWith his own two feet, obviously. He\u2019s Peter Parker, after all. Or, rather, make that Peter Parkour.\nA just-launched short film, inspired by Sony\u2019s much-anticipated Friday release, The Amazing Spider-Man 2, aims to show how the costumed crime-fighter could navigate rooftops, skyscrapers, fire escapes and ledges using only his nimble body. Footage was shot in part with a drone and a Freefly Movi, a lightweight mobile camera.\nThe 3-minute video comes from Contagious, an L.A.-based creative, production and distribution firm, and stars Ronnie Shalvis, a popular YouTube personality whose jaw-dropping Parkour exploits have garnered millions of views and 186,000 subscribers to his Ronnie Street Stunts channel.\nSee also: 'The Amazing Spider-Man 2' Hosts First Google Hangout With Movie Stuff for Sale\nContagious, working for Sony, married another of its clients, Shalvis, with the project because he\u2019s a lifelong Spider-Man fan. He\u2019s also no stranger to entertainment tie-ins, having starred in a Star Wars-themed Parkour video that Contagious produced.\n\u201CWe think this is an example of a brand working smart with a YouTuber and being comfortable enough to do a promotion that\u2019s not company generated but user created,\u201D said Cameron Manwaring, a principal at Contagious and director of the video. \nSo even though Andrew Garfield is physically ripped and chiseled for his Spider-Man starring role, he\u2019s not the one doing handstands on top of buildings in this non-CGI-enhanced video. (The twisting, somersaulting, cartwheeling, back-flipping Shalvis, meanwhile, is trying to become a full-time Hollywood stunt man and coordinator). The video, filmed around Provo, Utah, is up to 760,000 views at this writing.\nThe Amazing Spider-Man 2, also starring Emma Stone, Jamie Foxx and Sally Field, opens Friday and kicks off the summer popcorn flick season. Variety predicts it could pull in as much as $100 million during its first weekend at the box office.\nUs magazine called it \u201Ca rare big-budget superhero movie that should please both old-school comic books aficionados and anyone simply craving a sweet, fizzy love story,\u201D though Time said the action movie is \u201Ca web of missed opportunities.\u201D\nSony has been heavily hyping the movie for months, buying pricey TV time (a Super Bowl commercial) and linking with Shazam for an app that will give fans a sneak peek into the criminal rouge\u2019s gallery known as The Sinister Six.\nCheck out the \"making of\" video here:\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/05/01/spider-man-peter-parkour/>