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" Ralph Lauren channeled Disney World at their Madison Avenue store last night; around 8PM a few hundred people had already stationed themselves across the street, despite the cold, to watch the 4D spectacular. It was like the moment right before the park closes and everyone waits for the Magic Castle to light up \u2014 except this time it was bigger, and better. Any technological advance made by any luxury house was blown out of the water. An epic soundtrack that would&amp;#039;ve been more at home behind a Harry Potter movie played while the building crumbled before our eyes, a runway show ensued and then polo players kicked balls into the crowd in the middle of their virtual match. Boldly colored RL ties draped down over the edge of the roof and a green leather belt wrapped around the store. Then, giant Big Pony perfume bottles sprayed out real perfume and a Ricky bag emerged out from behind the building wall, making that the closest we&amp;#039;ve ever been to the $16,000 purse. At this point we expected Ralph Lauren himself to fly over the crowd a la Tinkerbell, but instead, the video ended with a 4-D projection of the designer waving down to the crowd from an open window. Come their 20th anniversary though, there&amp;#039;ll surely be some flying. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/culture/art-design/news/a1260/ralph-laurens-no-tinkerbell-but-his-kingdoms-pretty-magical-9786/?src=global_footer>