<http://schema.org/description>
"It got the buzz - it got the press - and it got your attention. Everyone is loving talking and playing social media. However, you blog, you tweet, you Facebook \u2013 so now what? Social media is the new"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/018685.html>