<http://schema.org/dateCreated>
"2012-03-04T18:15:54"^^<http://schema.org/Date>
<http://thenextweb.com/socialmedia/2012/03/04/how-social-media-is-powering-the-2nd-golden-age-of-cocktails/?awesm=tnw.to_1DXKq>