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"Available at: GM Dealers nationwide What I think: I&amp;#039;ll wait eagerly to see the first TV ads starting this Sunday that kick off the new GM campaign called &amp;quot;May the Best Car Win.&amp;quot; I&amp;#039;ll bet this is the first time any auto maker has ever offered anything close to a 60-day money back guarantee of satisfaction. It certainly says a lot about the confidence GM has in their new cars! Edward Whitacre, Jr., Chairman of General Motors, a tall guy with a Texas accent, is the official spokesman for the campaign. According to the NYTimes, he says in the ad, &amp;quot;I just know if you get into one of our cars, you&amp;#039;re going to like what you see. So we&amp;#039;re putting our money where our mouth is.&amp;quot; Pretty persuasive, no? Especially when backed by a guarantee that lets a buyer of any GM car or truck get a full refund within 60 days if not fully satisfied. I blogged earlier about how Hyundai and GM offered incentives of taking cars back in case of a job loss. But this offer, which goes into effect Monday September 14, 2009, guaranteeing total satisfaction or money back is really something else. Let&amp;#039;s hope it&amp;#039;s as effective as it is innovative! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/life/money/a3063/money-back-guarantee-on-gm-car/>