<http://schema.org/alternateName>
"New Jersey's oldest weekly newspaper"^^<http://www.w3.org/2001/XMLSchema#string>
<http://njtoday.net/2009/04/24/%E2%80%9Cstate-of-play%E2%80%9D-%E2%80%A6and-of-confusion-2-%C2%BD-popcorns/>