<http://schema.org/headline>
"On this day: Chelsea readied \u00A340m Rooney swoop; Arsenal in \u00A322m fail"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hitc.com/en-gb/2014/07/31/on-this-day-chelsea-readied-40m-rooney-swoop-arsenal-in-22m-fail/>