<http://schema.org/about>
"The idea of \"saving the world\" is now too cliche to throw around loosely, but sometimes it is warranted. While not as sexy as saving the whales or reusable water bottles - both important in their own way - one deathly important component of creating a"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/the-department-of-saving-the-world.html>