<http://schema.org/alternativeHeadline>
"Remember Yingli Solar? Perhaps you saw the name plastered on advertisement boards at the 2010 FIFA World Cup in South Africa."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/220566/this-chinese-world-cup-sponsor-hasnt-made-a-profit-in-10-quarters/>