<http://schema.org/target>
"http://www.otterbox.com/en-us/search?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.otterbox.com/en-us/OTR3-1000S.html?cgid=otterbox-1000-cases&start=1&dwvar_OTR3-1000S_color=01>