<http://schema.org/target>
"http://www.peta.org/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Ftv%2Fvideos%2Fgraphic%2Fdefault.aspx%3FPageIndex--1894471707%3D2%26PageIndex-1279854890%3D2>