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"At last: advertising you'll be glad to see.\nVitaminwater is highlighting its \"energy-boosting\" properties with bus shelters in New York, Los Angeles, Chicago and Boston with a 5-volt battery-powered USB port. Using the port, consumers can charge their phones, iPods and gaming devices. \nThe effort is the first from Crispin Porter + Bogusky, which won the account in May and is part of Vitaminwater's \"You're Up\" positioning.\nOffering a charge to consumers isn't new. Samsung has been running charging stations in airports for years. But bus stations are new territory \u2014 although they've been used in experiments before, most notably by the Got Milk? people, who rigged bus stations in 2009 in San Francisco to smell like cookies.\n[via Creativity Online]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/07/15/vitaminwater-bus-stations/>