<http://schema.org/description>
"Halloween is just around the corner and AdWords advertisers are eager to make some money off the holiday.If you sell halloween related merchandise such as Halloween costumes, Jack O'lanterns, Pumpkins"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-adwords-halloween-14191.html>