<http://schema.org/description>
"\r\n\r\nGame developers get a lot of flack for building time-sucking products that don\u2019t add much value. They usually deserve it. To the folks at Draw Something: I\u2019d like my Thursday ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2012/04/20/at-demo-entrepreneurs-used-game-dynamics-to-tackle-climate-change-and-obesity/>