<http://schema.org/alternativeHeadline>
"After consumer backlash about the natural food brands failure to disclose their use of GMO ingredients, the company promises to change their brand and the food system as a whole."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/kashi-commits-to-%27progressing-positive-change%27>