<http://schema.org/about>
"There are rich pet owners who willingly throw down tens and even hundreds of thousands of dollars for an animal that will not only provide comfort and companion"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/family/pets/photos/7-ridiculously-expensive-cat-and-dog-breeds/the-l-wchen>