<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.ihg.com/holidayinn/hotels/us/en/san-francisco/sfogg/hoteldetail/directions?cm_sp=IMMerch-_-EX_US_en-_-SANFRANCRUISElink_HoneymoonHotels.html>