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"YouTube launched a program Thursday to reward channels that surpass 1 million or 100,000 subscribers. \nDubbed YouTube Partner Rewards, the program just honored its first batch of channels: nearly 80 channels with some 1 million subscribers each and more than 1,400 channels with at least 100,000 subscribers each.\nThose channels, which will receive a gold-plated play button, gift cards or camera cases, have a combined 500 million subscribers and 251 billion views. YouTube says that amounts to 36 views for each person on Earth.\n\nSEE ALSO: After Emmy Win for Viral Video Series, 'Kids React To' Creators Eye TV\nYouTube plans to recognize more channels \"on a regular basis.\" Any channel can be honored. \nThe gold-plated award reminds us of the Recording Industry Association of America's certification awards given to artists when they sell a certain amount of albums or singles. Will we start to refer to YouTube Channels as \"going gold?\" \n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/07/19/youtube-partner-rewards-subscribers/>