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"Twice a year, magazine editors dash around New York, London, Paris, and Milan to attend the hundreds of fashion shows that take place. There's method to the madness, as seeing the collections in person is the first step in creating a fashion story. At Teen Vogue, editors and assistants organize their favorite looks by creating trend books filled with paper doll cutouts of runway models. The books are presented to the entire staff and used to craft the editorial calendar of content for the following six months.\n\n\"Fashion Week trend books are the Teen Vogue's fashion department's go-to source to create the pages of the magazine,\" says Mary Kate Steinmiller, Teen Vogue's Senior Fashion Market Editor. \"The books are comprehensive summaries of the trends we see from a particular season's shows, and all of our ideas for stories, cover shoots, television appearances, and bedding lines come from this source.\"\n\nWe asked Mary Kate and Assistant Fashion Market Editor Sarah Pillai to explain the process of creating the trend books."^^<http://www.w3.org/2001/XMLSchema#string>
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