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"Less than 48 hours after Luis Suarez was given a four-month suspension for biting the shoulder of an Italian defender during a Uruguay World Cup match, his sponsor, Adidas, has already begun swapping out the serial nibbler's face from its advertisements.\n\"We are updating our World Cup marketing and I can confirm that has already begun,\" a spokeswoman told Mashable, adding that Adidas is in the process of switching images.\nSee also: Brands Sink Their Teeth Into Suarez World Cup Controversy\nAn Adidas advertisement that prominently features Suarez's teeth, located near Rio de Janeiro's popular Copacabana Beach, has become a must-see World Cup attraction, as tourists line up to take photos that show them in the grips of the star's mouth.\nWe asked if that ad would be removed. Adidas wouldn't say.\n\n\nToothy Suarez Ad\n\n\n\n\n\n\n\n\nSoccer fans from Finland and the U.S. pretend that Uruguay's soccer striker Luis Suarez is biting them as they pose for photographs next to an Adidas advertisement featuring Suarez near Copacabana beach in Rio de Janeiro, Brazil, Thursday, June 26, 2014.\n\nImage: Matt Dunham/Associated Press\n\n\n\n\n\n\n\n\n\nA U.S. soccer fan pretends that Uruguay's soccer striker Luis Suarez is biting him as he poses for photographs next to an Adidas advertisement featuring Suarez near Copacabana beach in Rio de Janeiro, Brazil, Thursday, June 26, 2014.\n\nImage: Matt Dunham/Associated Press\n\n\n\n\n\n\n\n\n\nA soccer fan from Finland pretends that Uruguay's soccer striker Luis Suarez is biting him as he poses for a photo next to an Adidas advertisement featuring Suarez, as a U.S. soccer fan pretends to pull him away, near Copacabana beach in Rio de Janeiro, Brazil, Thursday, June 26, 2014. FIFA banned Suarez from all football activities for four months on Thursday for biting an opponent at the World Cup, a punishment that rules him out of the rest of the tournament. \n\nImage: Matt Dunham/Associated Press\n\n\n\n\n\n\n\n\n\nA U.S. soccer fan pretends that Uruguay's soccer striker Luis Suarez is biting him as he takes a selfie next to an Adidas advertisement featuring Suarez near Copacabana beach in Rio de Janeiro, Brazil, Thursday, June 26, 2014.\n\nImage: Matt Dunham/Associated Press\n\n\n\n\n\n\n\n\n\n\n\nImage: @quinoaa on Instagram\n\n\n\n\n\n\n\n\n\n\n\nImage: @brzuzy11 on Instagram\n\n\n\n\n\n\n\n\n\n\n\nImage: @luisse90 on Instagram\n\n\n\n\n\n\n\n\n\n\n\nImage: @elmamau07 on Instagram\n\n\n\n\n\n\n\n\n\n\n\nImage: @servilletafeliz on Instagram\n\n\n\n\n\n\n\n\n\n\n\nImage: @rheathcote on Instagram\n\n\n\n\n\n\nSuarez advert on Copacabana beach becomes new tourist attraction. Constant queues to have pic taken. pic.twitter.com/MtGpWN7Wrf\u2014 Alex Bellos (@alexbellos) June 26, 2014\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nOuch! Suarez strikes again - on the Copacabana. pic.twitter.com/9XxISigwo2\u2014 rupert carey (@Roop1) June 26, 2014\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nBloody hell that Suarez gets everywhere ! Can't even walk along Copacabana in peace. pic.twitter.com/MqgswkL9MC\u2014 Sam Marchi\u00F6ne (@sammarchione) June 26, 2014\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nImage: @hannachalhoub on Instagram\n\n\n\n\n\n\n\n\n\n\n\nImage: @neelamdhansey on Instagram\n\n\n\n\n\n\n\n\n\n\n\nImage: @ianzoategui on Instagram\n\n\n\n\n\n\n\n\n\n\n\nImage: @ullaessendrop on Instagram\n\n\n\n\n\n\nSuarez, considered one of the best soccer players in the world, was suspended for nine matches and banned for four months from any soccer-related activity when FIFA found that Suarez had assaulted Giorgio Chiellini, the Italian player, thereby committing an unsportsmanlike act.\n\u201CSuch behavior cannot be tolerated on any football pitch, and in particular not at a FIFA World Cup when the eyes of millions of people are on the stars on the field,\u201D Claudio Sulser, chairman of the FIFA Disciplinary Committee, said in a press release.\n\"Adidas fully supports FIFA\u2019s decision,\" the Adidas spokeswoman said in a statement. \"We certainly do not condone Luis Suarez\u2019s recent behavior and we will again be reminding him of the high standards we expect from our players.\"\n\"We have no plans to use Suarez for any additional marketing activities during the 2014 FIFA World Cup,\" she added. The spokeswoman said that Adidas' \"current relationship with Suarez remains unchanged at this time and, as usual, we will discuss all aspects of our future partnership directly with Suarez and his team.\"\nJason Abbruzzese contributed to this report.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/06/27/adidas-updating-suarez-world-cup-ads/>