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"There's a new viral video making the rounds that challenges the normal order of the written word. The vid was (somewhat appropriately) created for a publishing company. \nCreated in the UK for a Penguin subsidiary, \"The End of Publishing\" offers viewers a very different narrative dependent on whether the text is read forwards or backwards. \nThose with a keen memory for virals of the past will instantly recognize it as a tribute to first Jonathan Reed's \"The Lost Generation,\" created for AARP's U@50 Challenge back in 2007, that was in turn based on the Cannes Silver Lion-winning Argentinian political TV advert written by Ricardo Lopez for RECREAR back in '06. \nWe think it works, both as an interesting video and a positive PR message for the publishing industry. Let us know your thoughts in the comments box below.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/03/17/viral-reverses-fate-publishing/>