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"I'm sure you've heard by now, that the Bros Icing Bros site is no longer. In place of all the video footage of husky dudes slamming Smirnoffs in odd and humorously difficult situations is a simple 6-word eulogy: We Had A Good Run Bros. As suddenly as it began, Bros Icing Bros\u2014the official website at least\u2014is over.\n\nWhich raises the question: What was this strange phenomenon that was so swiftly gifted to us, and then taken away? A frathouse trend on fire? Or a super secret SMIRNOFF guerilla marketing campaign? The BrosIcingBros.com domain information would seem to point towards the latter. Take a look:\n\nFacebookPinterestbrosicing.png\n\nHmmmmm, the Bros are being super secretive for some reason!\n\nDomainsByProxy? It's a company that will \"own\" your site for you so you don't have to reveal your personal information.\n\nAnd their webhosting, WiredTree, only adds to suspicions of corporate backing. Wired Tree is a high-end hosting company whose bottom rates start at $44/mo and only get more pricey from there. Bros shelling out 50 bucks or more for webhosting when there are a slew of free options (hello, BLOGS) seems highly improbable (hello, that's five times the cost of a 12 pack!) And almost of us non-corporate people who need a website don't spend more than ten bucks a month to host (I, for one, pay nothing).\n\nAnyone else feel like they just got MIND-ICED?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/bros-icing-bros-actually-brought-to-you-by-the-manipulative-marketing-bros-at-smirnoff>