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"The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.\nName: Tablelist\nOne-liner pitch: Tablelist is a useful way to book tables at nightclubs and lounges.\nWhy it's taking off: The app aims to make the nightlife industry more efficient for consumers and venues.\nBooking table service at nightclubs has traditionally been a huge pain in the [bottle]neck. \nReserving a table typically entails either calling up a venue directly or speaking with a club promoter to get on \"the list.\" Tablelist, a new nightlife app on the scene, is breaking down barriers for newbie and elitist table bookers alike.\nThe app, available on Android and iPhone, enables users to browse nightclubs and lounges nearby and reserve a table for a specific time at one of the available venues. Each venue is associated with a minimum purchase order, which is controlled by the venue based on demand and availability, and bookers can choose to reserve their bottle orders in advance or simply roll in at reservation time.\nSee also: Ironically, Anonymous App Secret Is Hatching IRL Meetups\nTesting out the app recently, I reserved a table for myself and a couple of friends at the W Lounge in Boston, along with a Veuve Clicquot Champagne and a lesser-known prosecco to start the night off. To my delight, the experience was smooth and newbie-friendly. I was a bit nervous, as I had participated in bottle service previously, but had never been the one to take charge of the reservation process. The Tablelist experience, though, was quite enlightening \u2014 upon reservation, I was given a set of instructions, which we followed religiously. \nMy crew and I rolled in and told the hostess we had reserved a table via Tablelist. For a second, I was expecting confusion, as we had reserved the first night available at W Lounge. Instead, though, her face lit up with delight and she ushered us to our table, where our bottles were waiting, already iced and accompanied by a set of Champagne flutes. The entire night was a VIP experience and all ended without the hassle of getting the check, since the bill was taken care of digitally, per my stored credit card information on Tablelist.\nTablelist was founded by Julian Jung, a former high-end real estate broker, who says he was inspired to create the app during a trip with friends in Florian\u00F3polis, Brazil. \n\"They have all of these amazing beach clubs that my friends and I wanted to go to. However, it was just extremely difficult to get a table,\" Jung says. \"At the time, I was thinking to myself, how can I get the same level of service that I am used to when I am in Boston, New York, Vegas... and how do I figure out what my options are in a foreign city?\" It was that experience and some fleshed-out beach conversations with his travel buddies that sparked the idea for Tablelist.\n\nUsers can earn rewards points through the app, which can be redeemed for perks like a private jet flight or a visit from an Oompa Loompa.Image:  TablelistJung sees the power for such a service not only for consumers, but also for businesses. In his former life as a luxury real estate broker, his clients frequented high-end nightclubs and lounges, spending thousands of dollars multiple times per week. \n\"For me, nightclubs were a place of business,\" he says. \"It allowed me to network, meet great people, and of course, close deals.\" His clubbing lifestyle earned him insight into venue operations and he became close with managers, owners, promoters, and consumers, all of whom opened his eyes to the inefficiencies that exist in the current system. \n\"Many of these venues had little idea of who their clients were walking through the doors,\" Jung says. \"What their preferences were. How many times they had frequented the clubs. How much they had spent over time... On top of that, it was so inefficient for how a consumer would have to book a table at these venues. The world of nightlife is an archaic industry with little tech integration. I wanted to help speed up that process and make it more efficient for everyone.\"\nFor venues, the upside is increased bookings and better data on customers and their preferences, habits, and needs. For consumers, the speedier discovery, booking and paying processes are also accompanies by a rewards system that incentivizes users to book their outings via Tablelist. \nFor each dollar a user spends on the platform, he or she receives one point: 500 points gets you an Uber ride to your next outing, 1,000 points gets you a complimentary bottle of Champagne. For a whopping 100,000, the user and three of his or her friends will earn a private jet flight to enjoy Tablelist in a partner city. \nTablelist is currently available in Boston, New York and Las Vegas. The team plans on launching in Washington, D.C. and Los Angeles this summer."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/04/28/tablelist/>