<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/crowneplaza/hotels/gb/en/london/lonke/hoteldetail?cm_sp=IMMerch-_-CP2_UK_en-_-PD_Text1_london.html/directions>