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"MatchMine  is a company we've covered in the past, when it was still in private beta.  It has now fully launched at DEMO, and it's pretty darn cool.  \nYou'll remember that MatchMine is a media recommendation service, and it works by taking in your personal preferences When I first checked out MatchMine, the beta was limited to movie recommendations, and while my interest was piqued by the fact that MatchMine doesn't collect or retain any personal information, I did wonder what the company's end goals were.  \nNow I have a greater idea of what MatchMine plans on doing.  It's added videos, music and blogs to its media recommendation system, and included a handy desktop application that keeps track of your preferences and continuously updates in order to give you recommendations at any time.  MatcMine has also teamed up with three other start-ups, which include Fuzz, the music-sharing network, and FilmCrave . \nThese other start-ups are using MatchMine to help build personal recommendation tools within their networks, and all of this information is linked back to your MatchMine account as well, so your personal recommendation options through MatchMine are being built from a growing number of third-party networks if you're also a member."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/09/25/matchmine-launch/>