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"We're generally quite wary of any video meant to \"go viral\" and \"sell a lot of shoes\" (or sell a lot of whatever), but from time to time something comes along and cracks our jaded shell. Case in point: the new Japanese campaign for Nike's Free Run+ running shoes sees experimental musician / DJ Daito Manabe and co. bangin' out a tune with the company's newest. The kicks are outfitted with flex sensors (which change resistance when bent), allowing some impressive control of effects via Max/MSP and Ableton Max for Live. Have you ever wanted to hear a hip-hop version of Thus Spoke Zarathustra? How about one performed on running shoes? You're in luck -- we got it for you after the break."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2010/04/16/crazed-turntablists-transform-sneakers-into-sound-controllers-r/>