<http://schema.org/alternativeHeadline>
"ConAgra adds some spice to pedestrian year for M&amp;A"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/the-just-food-blog/conagra-adds-some-spice-to-pedestrian-year-for-ma_id2331.aspx>