<http://schema.org/about>
"One simple step at a time to rid your home of harsh toxins can green-over the interior and exterior of your abode -- benefiting your health, family and the envi"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/responsible-living/stories/mnn-nest-pledge-i-will-do-a-toxin-audit-of-my-home>