<http://schema.org/headline>
"&lt;i&gt;Ask Phoebe:&lt;/i&gt; Wildflowers gone forever from motorway"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nzherald.co.nz/roads/news/article.cfm?c_id=309&objectid=10656797>