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"Hoping to create an AIDS-free generation and raise awareness of HIV/AIDS, a new social-media campaign is displaying tweets on a Times Square billboard and in an interactive art installation in midtown Manhattan. \nWhen you tweet with the hashtag #ArchesofHope, your tweet will be part of an LED ticker tape (in the image above) in the installation and will be beamed onto jumbo screens in Times Square. The campaign is a joint effort between Lifebeat and the MTV Staying Alive Foundation.\n\"This is where we're at, it's all about social media. We're trying to promote safe sex and getting tests since that's not being talked about in the schools or the church or probably for some at home,\" said campaign spokesperson Sandra \"Pepa\" Denton, of \"Salt-N-Pepa.\" She continued, \"We encourage everyone to start tweeting and getting the message out.\" \nSEE ALSO: Facebook Wants to Put You on a Times Square Billboard\n\nThe art installation, called Arches of Hope, consists of three white arches representing three decades of HIV/AIDS. The installation emcompasses the past (30 million deaths), present (34 million people infected) and future (zero infections) of the disease. The installation was designed by Italian architect Antonio Pio Saracino and conceived by Patrick Duffy, creative director of The Out NYC, where it's displayed. Arches of Hope is on display from Jan. 17 through Jan. 24 and the billboard will be illuminated for the same period of time.\n\"We've always tried to utilize music celebrities to put the message out there. Now the way the people we're talking to is through social media, through Facebook and through Twitter,\" said Lifebeat president Gary Dell'Abate. \"We have to continue to grow and adapt to get our message out to the youth the best way we can, and social media would be it.\"\nIs social media a good way to create an AIDS-free generation? Let us know in the comments if you think Lifebeats is onto something.\nImage courtesy of Arches of Hope"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/01/19/arches-of-hope/>