<http://schema.org/alternativeHeadline>
"Maria Sharapova Signs on as the New Face of Avon Luck Fragrances: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2014/06/maria-sharapova-has-a-new-beau>