<http://schema.org/description>
"A \u00A31.6m research project at Lancaster University aims to enable road and rail travelers to share information about their journeys such as the best routes to use to avoid delays.\r\n\r\nOur ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/07/11/crowdsourced-traffic-info-research-project-looks-to-take-on-waze/>