<http://schema.org/alternativeHeadline>
"Google has been taking action to demote mugshot sites that charge people for removing their images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/10/06/google-has-been-taking-action-to-demote-mugshot-sites-that-charge-people-for-removing-their-images/>