<http://schema.org/description>
"BankSimple has announced a few things, including a name change.  The company is now called &amp;quot;Simple&amp;quot; and has started rolling out its first invites to the service.\r\n\r\nThe company ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/11/08/banksimple-invites-first-customers-and-changes-name-to-simple/>