<http://schema.org/target>
"http://www.peta.org/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Ftv%2Fvideos%2Fpeta2-companion-animals%2Fdefault.aspx%3FPageIndex--19801037%3D2%26sort%3Dcommentcount%2Bdesc>