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" Published in the January 2011 &amp;quot;Meaning of Life&amp;quot; issue Could you imagine people eating a painting \u2014 if they could introduce a painting into their bodies? It&amp;#039;s probably the artist&amp;#039;s dream, and we have the opportunity to do so. From the beginning I asked myself the whys, and I continue to ask myself. If you study at the French Culinary Institute, you&amp;#039;re at a very good school. You&amp;#039;ll probably learn a lot of things. But maybe too many, in order to change things. If this is so good, why do I need to change it? Yes, it&amp;#039;s true, we inserted an air pump into a tomato and blew it up. It was a punky phase that we went through. People have this image of us being polite and serious. But normally, we are quite crazy.  Oh, that&amp;#039;s easy. Don&amp;#039;t think of the watermelon as a watermelon. Think of it as a tomato. From this point, then, cook it. It&amp;#039;s very fleshy fruit. Obviously, you need to have a big piece. Prepare your tuna and, instead of rice, complement it with the watermelon. People need to understand. If they go to a show on Broadway and find seventy people working but only fifty spectators, how much would the ticket cost? That&amp;#039;s what El Bulli&amp;#039;s about. There are seventy actors who are playing for just fifty spectators. Is the price expensive? It&amp;#039;s relative. How much does a normal dinner at a five-star hotel restaurant cost? Four hundred dollars. It&amp;#039;s the same as El Bulli. But you can also think of it this way: How much would it cost to eat something that nobody else is eating? Two million reservation requests and eight thousand seatings is stupid. Imagine if you were driving a taxi and there were twenty people around your cab trying to get in. You can only fit four. What would you do?  One of the reasons behind transforming El Bulli into a foundation is this: My life has become about getting somebody a table.  I never even dreamed of being a chef, and that&amp;#039;s fundamental. Somebody who&amp;#039;s doing an avant-garde discipline is hardly ever happy. The reason is that their search in life has something to do with the avant-garde \u2014 and they can hardly ever get there. The difference in the story here is that we weren&amp;#039;t looking for that. Yes, I can tell you why God did not want me to like bell peppers. It&amp;#039;s necessary that there&amp;#039;s something I do not like.  If there were fifty different products that I didn&amp;#039;t like, that would be a problem. There are trillions of different possibilities of combinations in food. Where will you start? That&amp;#039;s what we think of as the mental palette. Salt is the only product that changes cuisine. There&amp;#039;s a big difference between food that has salt and food without it. If you don&amp;#039;t believe that, ask people who can&amp;#039;t eat salt. You need an entire life just to know about tomatoes. To do creativity at the level we do it ... five days a week, eight hours a day, it doesn&amp;#039;t work. I dedicate more than double the time most people do. Thus, at the same level of talent, I have an advantage. When we&amp;#039;re ill, one of the last things we have that we can enjoy is food. Risk is to do something that 99 percent of the time would be a failure. It wasn&amp;#039;t that we realized we were revolutionary. It was other people&amp;#039;s appreciation that caused us to look back and understand what we&amp;#039;d done and how incredible it was. When you get back from your day&amp;#039;s work, do you interview your wife? No, you&amp;#039;d never think of doing that. Would you think that I&amp;#039;d go back home after fifteen hours of being a chef and continue being a chef? One person&amp;#039;s creative references won&amp;#039;t necessarily be useful for another person. Each moment, each person, each situation is different and important. I am married, and very happily married, but we don&amp;#039;t have children. If I had children, this interview would be different. I don&amp;#039;t know how it would be different, but I know that it would be different.  I used to go to bed thinking, Why did one person like it but the other person didn&amp;#039;t? One thought it was too much and the other thought it was not enough. It took me fifteen years to understand. Every person is a world. It&amp;#039;s better not to ask. Otherwise, you&amp;#039;re going to end up at the psychoanalyst. When people arrive at El Bulli, everybody goes through the kitchen. It&amp;#039;s a way of making them feel at home. When they leave, the only thing I ask is whether they&amp;#039;ve been happy. Everything in between, I don&amp;#039;t particularly care.  You can see it on the Internet now. New society demands that people share their knowledge. It&amp;#039;s asking multimillionaires to share their money and creative people to share their creativity. Whoever doesn&amp;#039;t share their wealth, be it knowledge, money, or creativity, will be dead. "^^<http://www.w3.org/2001/XMLSchema#string>
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