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"Is it any wonder this goofy grill master is cooking for one?\nIn a new commercial for Kingsford Charcoal, a tech-obsessed guy who probably bought his \u201CX4 Platinum\u201D outdoor barbecue on Skymall can light the fire via app and take selfies while he\u2019s making that single-serving kabob.\nBut he\u2019s on the outside looking in to the real party.\nSee also: Sorry, But You Don't Love Viral Ads Enough\nThat\u2019s next door, where his much cooler neighbors are kicking it old school with Kingsford. They don\u2019t need \u201Cthe world\u2019s most social grill\u201D to have a good time or a tasty meal, or so the ad from DDB California says.\nComing just ahead of Memorial Day weekend and the official launch of the summer cookout season, the broadcast commercial tells consumers to, \u201CGet off your gas,\u201D and fire up the black briquettes instead. That slogan\u2019s not as cheeky as, say, Kmart\u2019s now famous \u201CShip your pants\u201D and not as clever as Kmart's \"Big gas savings,\" but it gets the point across that you don\u2019t need voice activation to cook a burger.\nLook for more online videos from Kingsford, along with other digital marketing to accompany the TV spots, as the campaign continues."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/05/21/kingsford-charcoal/>