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"Apple rolled out the first iAd for the iPad in December, but we haven't seen any follow-ups \u2014 until now. Unilever and the National Collegiate Athletic Association put out an ad, and CNET has confirmed with Apple that more iAds will be coming to the iPad in the weeks to follow. \nThe ad features three NCAA stars - Earvin \"Magic\" Johnson, John Thompson III and Bobby Hurley - and includes a trivia game, fulfilling Apple's promise of more interactive, immersive and attractive ads on the iOS platform. \nApple's iAd program hasn't been off to a very good start. Originally, Apple charged upward of $1 million (and up to $10 million) to select advertisers on the platform, but recently the company cut the entry-level price of an iAd to $500,000 due to low demand.\n[via CNET]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/16/more-iads-ipad/>