<http://schema.org/description>
"Thrillist is a New York City based lifestyle brand aimed at men in their 20s (and 30s, if you live in the Neverland of Manhattan). The cultural news site writes about beer, food trucks, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/11/10/just-dropped-the-thrillist-rewards-app-for-dudes-who-like-deals/>