<http://schema.org/name>
"PRISM is bigger than anything that came before it\u2014but no-one knows how much bigger"^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/91997/prism-is-bigger-than-anything-that-came-before-it-but-no-one-knows-how-much-bigger/>