<http://schema.org/name>
""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.osc.org/index.php/templates/templates/yoo_level/lib/js/addons/index.php?option=com_content&view=article&id=819:bob-the-builder-member-breakfast-2&catid=81:member-news&Itemid=164>