<http://schema.org/url>
<http://online.wsj.com/articles/ahead-of-the-tape-no-prize-in-conagras-cereal-box-1403723969>
<http://www.wsj.com/articles/ahead-of-the-tape-no-prize-in-conagras-cereal-box-1403723969?mod=Markets_newsreel_11>