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"The Hess toy truck, a Christmas tradition since 1964, is getting a social media facelift this season with a branded online game.\nThe Hess Jet Game, developed in conjunction with ad agency Grey, New York, is based on Hess\u2019 toy truck, which features a toy jet on its flatbed. The East Coast-based gas station chain last month launched the game on its Hess Express Facebook Page. The iPhone/iPad version hits on December 15.\nThe multiplayer game simulates flying in a Hess Jet and lets players virtually barrel roll, corkscrew, vertically flip or fly sideways. Since the game went live late last month, the Hess Express Facebook Page has garnered more than 12,000 likes. A\u00A0TV ad from Grey shows a life-size version of the $25.99 truck/jet and a chorus of kids in Hess-green outfits literally singing the toy\u2019s praises to the tune of the 1963 Angels\u2019 hit \u201CMy Boyfriend\u2019s Back.\u201D The ad promotes hesstoytruck.com, but doesn't mention the game.\nHess isn\u2019t the first energy firm to dabble in gaming. In the '70s, BP eerily foreshadowed its Gulf of Mexico disaster with a board game called Offshore Oil Strike."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/12/13/hess-truck-facebook-game/>