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" As part of a new campaign launched by Toyota of Sweden, the company is asking all drivers, regardless of their allegiance to the Toyota brand, to imagine that they have a cup of water on their dashboard when driving. In so doing, Toyota says you can lower your fuel consumption by 10%. Called the &amp;quot;Glass of Water&amp;quot; initiative, the idea is to make saving fuel fun by turning it into a game. Although Toyota doesn&amp;#039;t recommend putting an actual glass of water on your dash (&amp;quot;spilling water on your dashboard can of course be unsafe,&amp;quot; they say), you can either imagine a glass of water on your dash (seems rather impractical) or you can download their iPhone app that simulates a glass of water. The Glass of Water iPhone app uses the iPhone&amp;#039;s accelerometer to measure your driving style and simulates the effect it has on a glass of water. The iPhone app can measure your speed, your distance traveled, and calculates how much water you&amp;#039;ve spilled while driving. The iPhone app results are automatically uploaded to the &amp;quot;A Glass of Water&amp;quot; website and compared to others. Toyota Sweden says that, although the company&amp;#039;s ultimate goal is to build cars that have no impact on the environment, there are clearly ways we can all take steps to minimize our cars&amp;#039; impact on the environment without any change in technology. Over the last few years we&amp;#039;ve seen plenty of initiatives like this crop up, including the Auto Alliance&amp;#039;s EcoDriving campaign, but this is the first one that has such a visual appeal to it. Sure, it&amp;#039;s a little wonky, but if it works, even for a small percentage of drivers, then it is totally worth it. If you download the app and try it out, let us know if it works. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.popularmechanics.com/cars/a5996/new-toyota-mpg-initiative/?click=pm_latest>