<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://espn.go.com/racing/nascar/cup/story/_/id/9558641/kyle-busch-holds-brad-keselowski-wins-watkins-glen%0A%0A%0ABolt%20wins%20100%20at%20worlds%20as%20Gatlin%20takes%202nd>