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"Social media is all about sharing, and the latest release from Add to Any, the bookmarking and sharing widget, makes it that much easier for users to share content across their favorite websites.  Called Smart Menus, this Add to Any upgrade automatically adjusts to individual users, placing the most used services first in the expandable Add to Any widget.  \nFor example, if you often share web content on Digg, Facebook, Netvibes and iGoogle, these four services will appear first in your Add to Any drop -down box. If there's no browser history for Add to Any to work from, then it will recommend the most popular based on all user activity. \n\n\nSuch a personalized media-sharing tool opens up the potential for an even more personalized browser add-on that could offer even more tailored sharing capabilities based on each user's behavior.  But even without individual customization, the collecting of such data across all users dives into common web activity, sharing behavior across a widening demographic, and is being used in Add to Any's release as a recommendation tool for users.  \nThis may come in handy for new users that may not know where to start when faced with an Add to Any menu, as its complete list covers 200 sites on which to share web content.  As services like Add to Any and ShareThis continue to evolve, such recommendations and furthered personalization will become more important integrated features for users, sites and brands alike.  In terms of recommendations for branding and tracking, ShareThis is already moving in that direction, having provided a reporting tool for clients."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/06/10/add-to-any-smart-menu/>