<http://schema.org/alternativeHeadline>
"Twitter lets brands send promoted tweets to select regions and devices only, for better targeting"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/twitter/2012/07/19/twitter-lets-brands-send-promoted-tweets-to-select-regions-and-devices-only-for-better-targeting/>