<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/theguardian/shortcuts/2012/sep/12/shorter-cuts-mcdonalds-chinese-buns"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/theguardian/shortcuts/2012/sep/12/shorter-cuts-mcdonalds-chinese-buns?view=mobile>