<http://schema.org/headline>
"Nicholls adds 17 signees with more to come"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.houmatoday.com/article/20130207/ARTICLES/130209755/1223/HURBLOG?Title=Nicholls-adds-17-signees-with-more-to-come>