<http://schema.org/headline>
"With the lure of free lattes, SMU urges students to watch safety videos"^^<http://www.w3.org/2001/XMLSchema#string>
<http://parkcitiesblog.dallasnews.com/2012/09/with-the-lure-of-free-lattes-smu-urges-students-to-watch-safety-videos.html/>