<http://schema.org/description>
"If you thought that Microsoft was simply out to copy Apple's popular retail experiment, experience, and success, you don't know the half of it.\r\n\r\nMicrosoft has no intention of merely ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2012/01/12/ballmer-weve-got-to-beat-apple-anyway-so-lets-build-stores-next-to-them/microsoft-store-az/>