<http://schema.org/headline>
"Amy Donaldson: We need to keep the Utah Utes-BYU Cougars rivalry"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.deseretnews.com/article/765604671/We-need-to-keep-the-Utah-Utes-BYU-Cougars-rivalry.html?pg=1>