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"      Earlier this year,, when the mega-retailer announced The Shops at Target, a collection of small boutiques that were given the opportunity to design at a massive (not to mention affordable) scale, it changed the way we thought about shopping. Shop-owners around the country that were solely known for buying the best-designed clothes would now be in the driving seat, creating collections under their stores&amp;#039; names for the first time.  For those who follow Target&amp;#039;s collaborations closely, this tweak to the formula was exciting enough. But for fall, there&amp;#039;s better news: For the first time, the corporation will be working with a store that&amp;#039;s solely for men. It&amp;#039;s Odin, the unassuming go-to for some of New York&amp;#039;s best shopping, whether you&amp;#039;re looking for a solid Rag &amp;amp;amp; Bone sweater or a Thom Browne suit. Owned by Paul Biradi and Eddy Chai (brother of designer Richard Chai, who also once worked with Target), each location is known for offering an assortment of masculine pieces that are meant to be paired together for work and weekend, creating a whole wardrobe in one stop. And, as you&amp;#039;ll see from the video (and sneak-peek at the collection) that&amp;#039;s being released exclusively on The Style Blog, they held onto this viewpoint for Odin at Target, which will be in stores and online through Target beginning on September 9. The range features plenty of plaid shirts, black and navy jackets, and accessories that will carry your wardrobe into winter. We caught up with the two new designers as they explained their process and shared the ways that men should begin thinking of clothing for fall. Excerpts: We worked with Target to create a collection that represents Odin&amp;#039;s aesthetic. Inspiration boards were used as the foundation for designing the collection, followed by rounds of reviews to finalize the assortment. We were intimately involved throughout the entire process. Our vision was that Odin at Target would appeal to many different types of guys without compromising on the style [our store is known for]. The challenge was creating a collection that could appeal to a broad fashion audience because of its design aesthetic, with the affordability being an added bonus. After almost a decade of buying many different collections, it was an amazing experience to create key essentials that have subtle details and unique characteristics that make each style special.  It was really important to us that this collection measure up in terms of quality and style. There are obviously challenges when creating an affordable collection, but Target&amp;#039;s design team embraced those challenges in order to execute our vision. We were able to incorporate a variety of fabrics including jacquard, moleskin, cotton and corduroy to produce a really great collection at affordable prices that still conveys the spirit of our brand. If we had to choose, we&amp;#039;d say the Navy Canvas Hooded Parka. A light-weight jacket that you could use for layering should be in every guy&amp;#039;s closet. We like to layer. All of the pieces in Odin at Target are perfect to wear with one another but also to incorporate into your current wardrobe. Layering allows you to change a look completely by just adding one additional piece. Shopping is all about fun, discovery and new experiences \u2014 in that sense, Target and Odin actually have a similar approach in how we want our guests to feel when visiting our stores. After this experience, we think you will see [our own line at our own stores] in the near future. For more information, check out A Bullseye View or tweet using the #TheShopsatTGT hashtag. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a15186/odin-at-target-clothes-2012/>