<http://schema.org/description>
"Tumblr will get its first analytics platform, its marketing and revenue consultant Rick Webb announced\u00A0today on stage during his keynote at Advertising Week's OPS conference,\u00A0alongside\u00A0Union ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2012/10/04/tumblr-gets-its-first-analytics-tool-by-way-of-union-metrics/>