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"I joined Bloomberg West's Emily Chang this week to discuss the current Internet boom and why 2011 is Mashable's big growth year.\nI explained to Emily that Mashable has a truly unique audience \u2014 digital influencers with thousands of Twitter followers and hundreds of Facebook friends.  Our audience is interested in a range of topics \u2014 not just technology \u2014 and as such, we've been able to expand our coverage to include the evolution of media (our Media channel) and digital marketing (our Business and Marketing channel).  \nThese additions have been hugely successful \u2014 Business and Marketing is now one of our most popular channels, led by former Brandweek Editor-in-Chief Todd Wasserman.  We're continuing this expansion over the course of 2011, adding new coverage areas and more top talent to lead these verticals.  \nBut we also know that some of our readers are interested in very specific topics.  That's why we launched Mashable Follow last month: This new social layer lets you follow the topics that interest you, creating a custom news feed.  If you only want to read our technology section \u2014 or more specific topics like Foursquare, Facebook, Twitter or online advertising \u2014 Mashable Follow makes it even easier to do so.\nHow are we fueling this growth?  Among other big moves this year, Mashable took over its own ad sales at the start of 2011 - ads had previously been handled by our ad partner.  This more than doubled our ad revenue, allowing us to grow the team, expand our coverage, and bring on seasoned journalists like San Francisco Bureau Chief Chris Taylor (formerly of Fast Company).  \nIt's an exciting time for us and we're thankful to our wonderful Mashable community for making it happen.\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/27/mashable-growth-bloomberg/>