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"Yesterday (1 April) signalled both an end and a beginning for Maxxium, the global sales and distribution joint venture created by Beam Global Spirits &amp;amp; Wine, The Edrington Group and Remy Cointreau in 1999. In those ten years, the company has gained one partner - Vin &amp;amp; Sprit in 2001 - and lost two, with Vin &amp;amp; Sprit calling time last year, and Remy Cointreau pulling out yesterday. The two remaining members subsequently decided to pool their resources, rather than go it alone. Speaking to just-drinks, the MD for Beam Global&amp;#39;s international operations, Donard Gaynor, and group sales and marketing director at Edrington, Bill Farrar, look back at the break-up process, and consider how the new Maxxium - of which they will be co-chairmen - will perform in the current economic climate."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/interview/the-just-drinks-interview-the-new-maxxium_id96873.aspx>