<http://schema.org/description>
"UK satellite broadcaster BSkyB ('Sky') is kickstarting a massive marketing offensive in 2014, part of which involves letting anyone sample whole episodes on YouTube.\r\n\r\nSky will launch ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2014/01/27/bskyb-pushes-subscribers-new-youtube-channel-airing-entire-episodes-free/>