<http://schema.org/about>
"A year ago we posted about Coca-Cola opening a prototype store in Toronto for a new coffee chain concept, complete with bamboo floors, a fair trade coffee, cups with recycled content, biodegradable utensils and bamboo stir"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/far-coast-is-toast.html>