<http://schema.org/description>
"Would you pay to read news online? Maybe not, as many online newspapers have learned. Publishers, on the other hand, are keen to make up for revenues they're losing due to the decline ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/10/31/googles-latest-content-paywall-experiment-pay-with-an-answer/>