<http://schema.org/description>
"Judging from all the excitement about Amazon selling more e-books than hardcovers for the first time you might believe that we are finally closing in on the dreams of the paperless ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/us/2010/09/13/the-internet-brings-back-the-tangible/>