<http://schema.org/about>
"The first lady announces the White House's joint efforts with grocery stores and other retailers to bring fresh, healthy foods to underserved areas."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/watch-the-white-house-and-retailers-team-up-to-fight-food-deserts>