<http://schema.org/alternativeHeadline>
"A Lesson in Bold Lipstick From Expert Bright-Lip-Wearer Christina Hendricks: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2013/10/an-important-lesson-in-bold-li>