<http://schema.org/alternativeHeadline>
"Wear a piece of music history from the likes of John Mayer, Metallica, and others \u2014 while helping support charities around the world."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/responsible-living/blogs/artists-donate-used-guitar-strings-to-charity>