<http://schema.org/description>
"You've got a great idea and you've built an even better product. Now that the hard part's over and your product is ticking along nicely, what's next? It's time to let people know about ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/entrepreneur/2011/07/25/10-marketing-tips-for-every-startup/>