<http://schema.org/alternativeHeadline>
"When it comes to the consumption of just about anything in America today, the mass market is splintering.\u00A0 It used to be that you could make the same TV shows, with the same ads, pushing the same products, and still attract a mass audience.\u00A0 Just as the middle-of-the-road market for entertainment has splintered, so too...."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/71655/how-companies-can-win-both-the-low-end-and-high-end-consumer/>