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"  The Easy-Bake Oven, which has been a popular holiday gift since its launch in 1963, is in need of a major branding makeover. Or so says 13-year-old McKenna Pope, who wants her 4-year-old brother, an aspiring chef, to feel comfortable asking for the toy for Christmas. According to The New York Daily News, McKenna Pope created a Change.org petition in an attempt to get Hasbro to change its &amp;quot;girls only&amp;quot; marketing tactics. The company has never featured a boy in an Easy-Bake Oven commercial or on its packaging. While the original oven was blue, the modern version of the toy baking set only comes in pink and purple. In fact, the Hasbro website even calls the Easy-Bake brand, &amp;quot;Cooking &amp;amp;amp; Baking Games for Girls.&amp;quot;  More From Delish: Top Chef Kids in the Kitchen McKenna Pope thinks it&amp;#039;s time for a change. &amp;quot;My little brother has always loved cooking,&amp;quot; Pope explained. This year for Christmas her brother asked for two things, a dinosaur and an Easy-Bake Oven. McKenna Pope wants all boys to feel comfortable asking for and playing with the toy and to know that cooking can be a hobby for young boys as well as girls. In her petition, McKenna Pope wrote that she finds Hasbro&amp;#039;s lack of marketing to boys, &amp;quot;quite appalling.&amp;quot; &amp;quot;I feel that this sends a clear message: women cook, men work,&amp;quot; she wrote. More From Delish: Delish Cooking School: Recipes for Kids to Cook So far Pope&amp;#039;s petition has garnered more than 28,000 signatures, but Hasbro has yet to comment. Obviously the company won&amp;#039;t be able to make changes in time for this holiday season, but perhaps the petition will have a future impact for budding male chefs. Do you think the Easy-Bake Oven should be gender neutral or have a boy-friendly color and packaging option? Find more great food content on Delish:  Search for the perfect recipe from our homepage Find out the latest food news Get a recipe book to save your favorite dishes Sign up for our free newsletters Check us out on Facebook, Pinterest, and Twitter  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.delish.com/food/news/a39782/sister-petitions-hasbro-marketing/>