<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2009%2F10%2F07%2Fchimpanzee-eliminated-from-dancing-with-the-stars.aspx>