<http://schema.org/description>
"According to a Shopify study of Pinterest users, they are 10 percent more likely to buy a product than those coming from other social media sites and generally spend more than double on their orders."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.cheatsheet.com/technology/pinterest-beats-facebook-twitter-in-online-shopping.html/?a=viewall>