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"   Photo: Getty Images  Since its launch in 1994, MAC&amp;#039;s Viva Glam campaign has had more than its fair share of pop star spokespersons. Fergie, Missy Elliott, and Christina Aguilera are only a handful of MAC-endorsed musicians who have put their fame to good use. In 2010, the cosmetics brand paired Lady Gaga with her idol, Cyndi Lauper, for their &amp;quot;From Our Lips&amp;quot; campaign, which encouraged women to practice safe sex and raise money to fight AIDS. After Gaga took the job for 2011 without Cyndi (too busy with The Apprenctice?), it was anyone&amp;#039;s guess who would take the reigns for 2012. News broke late this morning that Ricky Martin and Nicki Minaj are the new MAC Viva Glam spokespeople for 2012. MAC Makeup Artists took to Twitter to announce the news, &amp;quot;What rhymes with nicki? Ricky! Yes @ricky_martin &amp;amp;amp; @NICKIMINAJ ! Will be the NEW faces of #macvivaglam feb 2012.&amp;quot; The campaign is currently being shot in Miami by David LaChapelle. Men for makeup? Sure! After all, MAC&amp;#039;s mantra is &amp;quot;all ages, all races, all sexes.&amp;quot; Ricky is the third male spokesperson for the MAC Viva Glam campaign after Elton John (2001) and Boy George (2004). And while you&amp;#039;ll have to wait til February to see Ricky&amp;#039;s ads, Olympic figure skater Johnny Weir is the face of MAC&amp;#039;s 2011 holiday collection, &amp;quot;Glitter and Ice.&amp;quot; Every year, MAC Viva Glam unveils a new lipstick and donates 100% of the proceeds to the MAC AIDS Fund. From its start, the limited-edition cosmetic, which retails at $14.50, has raised $224 million and counting. This year, Lady Gaga wore a nude pout for her Viva Glam campaign, saying in a statement, &amp;quot;My new VIVA GLAM lipsticks are intended to be a reminder to people to live passionately, but do it safely. Be your own biggest fan and protect yourself.&amp;quot; Given how spicy Ricky Martin and Nicki Minaj are, we hope they&amp;#039;ll turn up the heat with a bold color for 2012. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/news/a6951/living-la-viva-glam-loca-25857/>