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"The Internet does much to level the playing field for sharing a message. Twitter flattens it. So much so, that it\u2019s difficult to stand out, to reach the audience you\u2019re interested in and gain their attention. How can you get more followers on twitter?\r\n\r\nIf you spend much time on Twitter, you\u2019ve certainly run across a number of bots, serial followers, and otherwise spammy accounts. These accounts take strategies for growing a following on Twitter to an unethical, annoying extreme. And, at least by their follower counts, this approach seems to be working.\r\n\r\nBut, as with offline relationships, quantity rarely trumps quality. To ethically build a meaningful cadre of followers on Twitter, you\u2019ll have to do more than create a few lines of code or click the \u2018Follow\u2019 button a couple thousand times. To build an audience and a presence, your Twitter strategy should focus on three broad categories: Content, Engagement, and Rewards.\r\n\r\nRead on for nine actions you can take to optimize your Twitter presence in these three categories and gain valuable followers.\r\n\r\n\r\n\r\nContent - stuff worth sharing\r\n\r\n\r\n\r\n1. Create Valuable Content\r\n\r\nStrategy: Sharing content repeatedly, Buffer\r\n\r\nIf you want people to follow and share what you publish, you need to publish content worth sharing. No need to belabor that point, however, less widely-understood is the value of sharing this content multiple times.\r\n\r\nTwitter is of-the-moment, but the majority of your followers will not be checking Twitter 24/7. Using a tweet-scheduling service like Buffer puts your content in front of your audience when they\u2019re most likely to see it. Increase this likelihood by scheduling multiple posts for a particular piece of content.\r\n2. Comment on relevant news/tweets\r\nStrategy: Live-Tweeting\r\n\r\nCommenting on relevant news, trending topics, and various other happenings on Twitter injects your voice into an ongoing conversation. Pick conversations that your followers - and your brand - would care about, and join in the discussion.\r\n\r\nIf you\u2019re a social commentator, lifestyle brand or comedian, you might cultivate a following live-tweeting #downtonabbey. A more serious account may publish reasoned comments on #healthcare during a televised address. Whatever your focus, joining in on a tweetup, story or other hashtagged event is a great way to meet your ideal followers where they\u2019re gathering.\r\n3. Retweet relevant content\r\nStrategy: Search/rank service to identify thought-leaders\r\n\r\nAnother way to capitalize on ongoing conversations is to retweet relevant content. Using a management dashboard for Twitter like TweetDeck, identify thought-leaders in your industry, and retweet meaningful content they\u2019re sharing. Their voice is amplified, and yours legitimized. Your brand stands to benefit from associating with reputable commentators, and you\u2019re laying groundwork for potential collaboration and reciprocal sharing.\r\n\r\n\r\n\r\nEngagement - Ask. Listen. Respond.\r\n\r\n\r\n\r\n[caption id=&amp;quot;attachment_723457&amp;quot; align=&amp;quot;aligncenter&amp;quot; width=&amp;quot;520&amp;quot;] Why people follow brands on Twitter (multiple responses allowed) | twitter.com[/caption]\r\n4. Events to Engage\r\nFour more years. pic.twitter.com/bAJE6Vom\r\n\r\n\u2014 Barack Obama (@BarackObama) November 7, 2012\r\n&amp;amp;nbsp;\r\n\r\nStrategy: Promoted Tweets\r\n\r\nTwitter capitalizes on the immediacy of events and can exponentially amplify the buzz of contests. Barack Obama\u2019s 2012 Presidential re-election campaign set a new standard for the use of social media to build consensus and drive action. Throughout the campaign, well-timed tweets captured a key moment and made it easy to share messages and emotions.\r\n\r\nBy paying to promote the most important messages, Obama\u2019s campaign owned the conversation at crucial points in the election. Twitter is the medium of choice for discussing ongoing events. Steering and leading an event conversation in real-time is exceedingly valuable - and worth paying for.\r\n\r\n\r\n5. Ask for Retweets\r\nStrategy: \u2018Flock to Unlock\u2019 Campaigns\r\n\r\nNow you have content worth sharing, and you\u2019ve begun connecting with people whom you\u2019d like to share it. It\u2019s important to activate your follower base and enlist their help in growing your presence. How? Simply ask for their participation.\r\n\r\nSpelling out the word \u201Cretweet\u201D in your request makes your followers 12 to 23X more likely to re-share your message. The American Red Cross (@RedCross) saw this strategy drive rapid results with their #PerfectGift campaign, and easily met their fundraising goal.\r\n\r\nA \u2018Flock to Unlock\u2019 promotion adds an element of urgency to your calls to action. A certain number of retweets or comments in a period of time unlock a discount or unique piece of content for your followers. Retweeting becomes even more purposeful and participatory.\r\n6. Promote Responsibly\r\nHow will you #CirocTheNewYear? pic.twitter.com/1N5GIhWi\r\n\r\n\u2014 C\u00CEROC Ultra Premium (@Ciroc) December 31, 2012\r\n&amp;amp;nbsp;\r\n\r\nStrategy: Co-promotion\r\n\r\nFollowing and retweeting content from thought leaders and companies with healthy followings certainly offers exposure.\r\n\r\nSeeking out opportunities for co-promotion, merging offline and online worlds, offers your brand even greater upside. Endorsements from brands and celebrities that connect with your audience provide invaluable credibility in addition to increased reach. As long as endorsements stay on-message and conversational in tone, your followers will appreciate this promotional content.\r\n\r\nIn 2012, Ciroc Vodka partnered with artists and entertainers to include exclusive photos and videos from celebrities\u2019 New Years Eve revelry under its #CirocTheNewYear promoted trend. Followers gladly retweeted and commented, helping Ciroc capture the conversation around keywords like \u201Cparty\u201D and \u201Cmidnight\u201D on the most celebratory night of the year.\r\n7. Countdowns\r\nYou know that big thing we teased yesterday? Tweeting it at 12pm EDT. Get ready... #twixclusive\r\n\r\n\u2014 Bonobos (@Bonobos) September 29, 2011\r\n&amp;amp;nbsp;\r\n\r\nStrategy: Teaser Tweets\r\n\r\nSuccess on Twitter is largely a matter of capturing people\u2019s attention. In a medium predicated on distraction, refreshed every microsecond, the ability to build anticipation is invaluable. Countdowns provide a reason to tweet frequent reminders and an opportunity to construct a narrative across a series of tweets.\r\n\r\nUse countdowns leading up to a new product launch, feature unveiling, software update, behind the scenes access, or other content releases. Kick off your countdown with a couple of teaser tweets. Give your followers reason to check what you\u2019re saying now, later today, and even further in the future.\r\n8. Twitter-Exclusive content, contests and promotions\r\nStrategy: #twixclusive(s)\r\n\r\nWhile \u201Ctwixclusive\u201D may horribly bastardize the English language, Twitter-only deals are an effective tool that belong in your brand\u2019s social media strategy. Twitter-exclusive content and promotions boost engagement with what you\u2019re publishing on Twitter while also offering a tangible reward to your followers.\r\n\r\nShow appreciation for your followers\u2019 attention and make it worthwhile to revisit your page. Use your Twitter account to give a behind-the-scenes look at your brand and take exclusive access a step further. Twitter democratizes conversation and affords unprecedented connection with elite brands and personalities. Loyalty and interest increases when you share content accessible only on Twitter.\r\n9. Two-sided Conversations\r\nStrategy: treat your followers like people\r\n\r\nTalk with your audience on Twitter in ways you can\u2019t anywhere else. What often falls under the \u2018engagement\u2019 header is really one of Twitter\u2019s greatest potential rewards. Your brand is on Twitter to join key conversations. Your followers are on Twitter to converse with you. People invariably appreciate hearing their own name and knowing that they\u2019re being listened to. Responding to a follower on Twitter accomplishes both. Twitter allows your brand to offer an unprecedented reward: interaction.\r\nSummary\r\nContent, engagement, and rewards make your Twitter account a meaningful destination for potential followers. Give your audience what they want, and more followers will want to join that audience.\r\n\r\nWhile I\u2019ve managed social media for brands with 10 times my audience, my own following is admittedly underwhelming. Over the next few months, I\u2019ll implementing the actions detailed above. Follow my experiment @jlukechitwood.\r\n\r\nImage credit: Bethany Clarke / Getty Images\r\n\r\nRead next:\u00A0TargetPattern can get you thousands of real Twitter followers in weeks. Here\u2019s why I switched it off\u00A0//\u00A0Who are your most valuable Twitter followers?\u00A0"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/twitter/2014/01/06/9-ways-grow-twitter-following-ethically/>