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"What if you could see at a glance what the world thought about everything: from gun control to the newest latte at Starbucks? That\u2019s the idea behind Swipp, a tool launching Wednesday that measures sentiment on a topic in real-time, reporting back not only how people feel about something, but specific details about those feelings as well.\nThe idea behind Swipp is fairly simple: when you\u2019re given a term, for instance Pumpkin Spice Latte, you give it a rating between -5 and +5. Your personal rating, along with any comments you want to add, goes into the term\u2019s overall score. \nEach term has its own dashboard where you can see what its score is, what it's trending at, and take a look at the demographics of those who have rated it. You can see what percentage of swippers are male or female, as well as what country they\u2019re in.\n\nA graph plots the sentiment associated with the term over time, so you can see exactly when it took a turn for the worse, or when it started to get popular.\nYou can view results for the entire world, or filtered by your friends. You can also browse what\u2019s being swipped by trending topics, or by specific topics that interest you.\nSmart Apps\n\nAnyone can create a Swipp based on a term of their choosing, and have their voice counted in a Swipp score. The only way to log into Swipp, however, is through Facebook Connect, so you\u2019ll need a Facebook account to play.\nWith its launch Wednesday, the company\u2019s first goal is to get people using the tool, and building a repository of information that can be used to create a living picture of the planet and the people on it.\nSwipp\u2019s founder see the tool ultimately being used in things like an app for The Voice, where people can vote in real-time for their favorite singer, and everyone watching can see at a glance who the front-runner might be. You\u2019ll even be able to see details like at what note in a song viewers became a fan of a particular contestant.\nThe tool can also be used in shopping sites, working somewhat like a review option for different products.  For instance, you might select a camera from Canon that has a +4 rating over a Nikon with a +1 rating.\nSwipper Bowl\nAs a first look at the ultimate power of Swipp, the company is launching an app for the Superbowl. Called Swipper Bowl, the app focuses on players and teams for the big game, and can be used as a second-screen while watching the action.\nUsers will be able to Swipp the teams, individual players, and even commercials during the game and see what the rest of the world thinks about the same topics in real time.\nWould you use Swipp, and for what purpose? Share your thoughts in the comments.\nImages courtesy of Swipp"^^<http://www.w3.org/2001/XMLSchema#string>
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