<http://schema.org/name>
"Facebook CEO Mark Zuckerberg's support for Keystone XL gets dislike from Elon Musk, Sierra Club, 350.org"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/facebook-and-keystone-xl-tie-leads-elon-musk.html>