<http://schema.org/headline>
"Focus Design's SBU self-balancing unicycle hits 2.0: faster, stronger, sleeker, zanier"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2010/10/14/focus-designs-sbu-self-balancing-unicycle-hits-2-0-faster-str/>