<http://schema.org/about>
"Forward 100 spam emails to Chipotle and they will give $10 to the nonprofit Lunch Box which gives healthy meals to kids."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/computers/blogs/chipotle-turns-spam-e-mail-into-healthy-school-lunches>