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"Gruppo Campari&amp;#39;s CEO has revealed that Aperol&amp;#39;s sponsorship deal with Manchester United FC is part of a second stage of targeted international growth for the liqueur brand, after initial success in Europe."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/manchester-united-tie-up-is-second-stage-of-aperol-expansion-campari-ceo_id112474.aspx>