<http://schema.org/description>
"Social media may be on the rise as millions of users flock to Facebook and Twitter, but in the US and UK, active use of social services to discuss a show while watching TV is on the ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2013/03/19/social-media-engagement-for-us-and-uk-tv-watchers-falls-to-23-24-report/?fromcat=all>