<http://schema.org/description>
"BlackBerry rolled out a new beta version of BBM Channels, its upcoming social platform aimed at high-profile brands and celebrities, with a ton of new features today that should improve ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/06/14/blackberry-updates-bbm-channels-beta-with-search-channel-content-reposting-animated-gifs-and-more/>