<http://schema.org/description>
"Both Apple and Microsoft have invested greatly in the idea that the cloud is the way to germinate customer loyalty through ecosystem lockin. The cloud is a convenience feature that ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/microsoft/2011/11/28/how-apple-and-microsoft-are-selling-the-cloud-to-humans/>