<http://schema.org/alternativeHeadline>
"Our street style-shooting man captures the details on the owners of New York's Nepenthes, one of the coolest new stores in the world"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/gallery/tommy-ton-nepenthes-menswear-store-new-york-photos?slide=1>