<http://schema.org/description>
"If there is one aspect of Apple's iDevice ecosystem that deserves a ton of credit for both growing and cementing its user base, it has to be the way developers flock to it. Apple wants ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/02/17/apple-posts-gorgeous-new-how-to-get-started-as-an-ios-developer-guide/>