<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media-network/media-network-blog/2012/mar/29/live-debate-adapting-tv-digital"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media-network/media-network-blog/2012/mar/29/live-debate-adapting-tv-digital?utm_source=dlvr.it&utm_medium=twitter>