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"Mary and Martha, starring Oscar-winner Hilary Swank and nominee Brenda Blethyn, tells the dramatic story of two mothers who bond over the malaria-induced deaths of their sons.\nLeading up to the film's U.S. release this month on HBO, the network teamed up with nonprofit organization Malaria No More and pharmaceutical company Novartis to help treat children with malaria, a disease that reportedly kills more than 1,400 kids per day globally. \nFor every video view of the film's trailer \u2014 posted on HBO's YouTube channel \u2014 Malaria No More said it would provide a \"full course of treatment\" for a malaria-stricken child in Africa. \nSEE ALSO: Listen to Children's Heartbeats in OneRepublic's Special Music Video\n\nMalaria No More promised as many as 50,000 treatments would be sent if the video attracted just as many views. The campaign spread on social media and quickly hit that 50,000 mark. \n\"In the past week, we\u2019ve heard countless stories of individuals who saw the film and have since been inspired to join the malaria fight,\" Martin Edlund, CEO of Malaria No More, told Mashable. \"That\u2019s exactly what we all wanted to happen \u2013- for people to be moved to take action. And today, being World Malaria Day, we have an easy way for people to help.\" \nToday, Malaria No More promised 50,000 additional treatments \u2014 dependent on views. \n\nMary and Martha on HBO in the U.S. on April 20, just days before World Malaria Day on April 25. The film had initially debuted on BBC in the United Kingdom in March. \nHBO will replay Mary and Martha at these dates and times (listed in EDT):\n\nApril 25 (12:15 p.m., 9 p.m.)\nApril 28 (3:30 p.m., 12:30 a.m.)\nApril 30 (8:30 a.m., 6:15 p.m.)\nMay 4 (1 p.m.)\nMay 6 (12:30 p.m., 9 p.m.)\nMay 9 (4:50 a.m.)\nMay 11 (10 a.m.)\nMay 15 (4 p.m.)\n\nHBO2 will also air the film at these dates and times (listed in EDT):\n\nMay 5 (9:55 a.m., 8 p.m.)\nMay 8 (12:10 a.m.)\nMay 13 (10 a.m., 10 p.m.)\nMay 21 (9 a.m., 8 p.m.)\nMay 25 (4:45 p.m.)\nMay 31 (6:05 p.m.)\n\nBONUS: 'Game of Thrones' Fans Waiting Hours to See These HBO Items in Person \n\n\n\nGame of Thrones Exhibition in New York City\n\n\n\n\n\n\n\nGame of Thrones Exhibition\nPhotos by Mashable's Emil Lendof\n\n\n\n\n\n\n\n\n\n\nGame of Thrones Exhibition\nPhotos by Mashable's Emil Lendof\n\n\n\n\n\n\n\n\n\n\nGame of Thrones Exhibition\nPhotos by Mashable's Emil Lendof\n\n\n\n\n\n\n\n\n\n\nGame of Thrones Exhibition\nPhotos by Mashable's 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