<http://schema.org/description>
"Diageo is hoping to draw a better consumer understanding of where its Smirnoff vodka brand comes from. The company, which unveiled a multi-platform global campaign for the vodka yesterday (9 April), is looking to &amp;quot;celebrate Smirnoff&amp;#39;s Russian heritage&amp;quot;."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/smirnoff-to-get-signature-global-promo-push_id89925.aspx>