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"Second screen experiences connected to TV shows haven't exactly set the world on fire, but NBC will give it another try with a new game show this fall. The Million Second Quiz is being promoted as a non-stop, twelve day trivia game with an \"unprecedented level of interactivity\" for viewers. In a move that harkens back to our memories of 1 vs 100 on Xbox Live a few years ago, viewers at home can play along and possibly win a spot on the show. While the competition will go on around the clock, the show airs during prime time. It will broadcast live from an \"hourglass-shaped structure\" located in Manhattan where the four reigning champs will reside as long as they can stay on top throughout the two week competition. Once the million seconds are up, the four champions will face off for a cash prize of up to $10 million. We'll need more details before we can decide if this is more Ultimate Ninja Warrior or Oh Sit! / Splash / Bet On Your Baby (these are all real game shows, we promise), but it's one to keep an eye out for when the all new shows debut.Show full PR text      NBC ORDERS GROUNDBREAKING 24/7 LIVE COMPETITION 'THE MILLION SECOND QUIZ'   Episodes Set to Air in Primetime This Fall as Contestants Nationwide Engage in Thrilling Mental Endurance Test for Huge Cash Prizes   12-Day Competition to Be Shown on NBCUniversal's Digital Platforms     UNIVERSAL CITY, Calif. - April 24, 2013 - NBC has ordered \"The Million Second Quiz,\" a state-of-the-art, electrifying new live competition where contestants test the limits of their knowledge, endurance and will to win as they battle each other in intense bouts of trivia for twelve consecutive days and nights.     The competition, where time equals money, will air in primetime, live from a gigantic hourglass shaped structure in the heart of Manhattan. This hourglass will also serve as the living quarters of the reigning champions &amp;ndash; the four players who have remained in the game the longest. They will have the opportunity to play along with the game for up to two weeks as other contestants attempt to unseat them during the primetime show.     The show will be the first fully convergent television experience, where viewers will be able to play along at home in real time and sync to the live primetime broadcast.     \"The Million Second Quiz\" continues 24 hours a day. Contestants from all across America will be able to engage in the game with an unprecedented level of interactivity and win the chance to appear on the show in primetime.     The NBC affiliates will have the opportunity to interact live throughout the day and during the primetime show to be part of the action and showcase local contestants from their area.     The primetime show will feature nail-biting game play and a David vs. Goliath challenge to one of the reigning champions.     When the million seconds draw to a close, the champions will battle it out and the ultimate winner could claim an unprecedented cash prize of up to $10 million.     The announcement was made by Paul Telegdy, President of Alternative and Late Night Programming, NBC Entertainment.     \"'The Million Second Quiz' is a genre-redefining spectacle.\" said Telegdy. \"It is a game, a social experiment, and a live interactive event all wrapped into a uniquely sticky entertainment experience. What is exceptional about 'The Million Second Quiz' is that it embraces technology's ability to allow everyone in America to actively participate and compete in a way that has never been done.\"     \"The Million Second Quiz\" is produced by All3 Media America, Studio Lambert and Universal Television. Stephen Lambert, Eli Holzman and David Hurwitz serve as executive producers."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2013/04/25/nbc-the-million-second-quiz/>