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"The Emmy Awards are typically a big night in Hollywood as those in front of the camera and behind-the-scenes are brought together to celebrate the best in show. This year, however, there's been a slight change that's being perceived as a very ostentatious slight.\nIn order to trim down the broadcast and appeal to a more mainstream audience, the Academy of Television Arts and Sciences has decided to pre-tape eight award presentations. Those being snubbed have yet to be finalized, but writers, directors, and less recognizable names are likely to be pushed behind the curtain during the ceremony, and they're obviously vehemently opposed to the decision.\nThankfully they've found a very powerful web celeb who's championing their cause on Twitter. The \u00FCber popular creator and star of The Guild, Felicia Day, has taken to tweeting with the hashtag #emmysfail, using her very own Twitter guild of a 1 million plus to catapult the cause to a top trending topic on Twitter.\n\n\nBoth the Directors Guild of America (DGA) and the Writers Guild of America (WGA) have made public displays of their dissatisfaction with the decision. The DGA sent a letter to the academy, while the WGA has a protest letter of their own, complete with the names of showrunners and executive producers who oppose the decision.\nNow, however, the cause is finding even more momentum in new media channels, with Twitter playing an active role in exposing the issue to a wider audience. #Emmysfail tweets are so ubiquitous that the topic has been trending for most of the day.\nThis Twitter petition of sorts is certainly not a new phenomenon. The platform is ripe for the community movements and reminds us of the AT&amp;T Twititions that played an instrumental role in getting the carrier to cave and offer the subsidized price of the new iPhone to more 3G owners. We can only hope that today's Twitter campaign is just as successful.\nSee Also: HOW TO: Start a Petition on Twitter"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/08/05/emmysfail/>