<http://schema.org/headline>
"AARP Foundation and InnoCentive Announce Winners of Two Challenges Aimed at Improving the Lives of Older Americans"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.providencejournal.com/business/press-releases/20130204-aarp-foundation-and-innocentive-announce-winners-of-two-challenges-aimed-at-improving-the-lives-of-older-americans.ece>