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"MOG, a social network focused on music recommendation among its membership and critique through a blog interface, which first launched to the public in June 2006 and roughly a year later saw numerous upgrades and changes made to its feature set and structure, has announced a funding round headlined by two major record production companies, Universal Music Group and Sony BMG Music Entertainment. The investment totals $2.8 million and adds to two previous angel rounds in the company. All combined, MOG\u2019s financial history rates at swell $6m. This news was first reported by Eric Eldon of VentureBeat.\nStill a couple of months away from its 2-year anniversary, MOG purportedly maintains a user base of about 1m uniques per month, which sets it behind other services in the social music market (Imeem, Last.fm, and iLike, to name a few), each of which average memberships of millions, plural.\nYet it is evident that that MOG has established itself from the start as a venue catering specifically to independent tastes. It would perhaps be more fitting to describe the site as a mixture of music news, commentary, and a recommendation engine based on one\u2019s social network. Buzznet, given its recent acquisition of Stereogum, a well-known music blog, is perhaps a more apt parallel, albeit one with a significantly broader scope of the media industry. Founded in 2005 by David Hyman, former CEO of Gracenote (once known as CDDB), MOG has largely remained true to the initial concept."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/04/29/mo/>