<http://www.w3.org/1999/02/22-rdf-syntax-ns#type>
<http://schema.org/NewsArticle>
<http://www.providencejournal.com/business/press-releases/20130204-aarp-foundation-and-innocentive-announce-winners-of-two-challenges-aimed-at-improving-the-lives-of-older-americans.ece>