<http://schema.org/description>
"The Internet does much to level the playing field for sharing a message. Twitter flattens it. So much so, that it\u2019s difficult to stand out, to reach the audience you\u2019re interested ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/twitter/2014/01/06/9-ways-grow-twitter-following-ethically/>