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"Non-profits today are more than ever utilizing and relying on Facebook, Google+, Twitter, and LinkedIn to get them noticed and supported by the socially conscious throngs out on the interwebs. Businesses are becoming aware that their \"voice\" needs to be heard and understood that much more and therefore are using social audio as another means to communicate. The following are examples of companies that are enabling the voice to be a key part of their social media strategy.\nSoundCloud\nOne of the first companies to introduce social audio is SoundCloud, a company that has been around since 2007. SoundCloud is, for all intents and purposes, the replacement for traditional podcasting as well as music discovery sites. \nSounds can be recorded and uploaded from anywhere, thanks to the mobile apps that are available for iPhone, Android, and iPad. There are also more than 100 different apps available for and through the site for desktop, mobile, and the web that have integrated SoundCloud or been created just for it. Users can search for tracks by any keyword and discover tracks to listen to, share, and save to their favorites. People and groups can also be searched for and followed, like other social sites. Only instead of reading about what they had for dinner or seeing the latest funny picture of their cat, you can listen to tracks that they like. \nThe difference between this type of discovery and other music discovery sites like Last.fm is that it's not just music. You can literally upload any kind of audio you want as a track, which means that speeches, interviews, citizen-journalist audio, or your brother's flatulence problem can be tracks.\nWhile most people would not subscribe to your channel if your brother's gas issues were your primary tracks (or included in your list at all), many different and some prominent people and organizations are starting to use the service for distribution and discovery, as shown by this article on how journalists can use SoundCloud. ABC news radio has a channel, and of course Scoble is there too, but there is wide open space for new content that is relevant and not music. \nThis is where your organization comes in. You need to be everywhere you can for exposure and garnering supporters. So get your audio up, whatever it is, as long as it is relevant and interesting, and gain a following by cross-promoting your other sites. Think of interesting things that you could upload that would be different and get attention, while still promoting your cause.\nCause.fm\nThis is a much more straightforward use of your web acumen. The newly launched  Cause.fm allows musicians and bands an opportunity to be heard, sell tracks online, and gain fans, all while supporting causes they believe in. The opportunity here is huge for you, but this will be more of a networking effort than just posting online. By developing relationships with artists, you can get them to offer support to your organization or cause through the sales of their tracks on the Cause.fm site. \nEven better, it will allow you the opportunity to get your favorite local band a wide exposure in a partnership that will benefit both of you with minimal effort. This is a website and a mission that should be easy for you to support, all the while gaining your own support in the effort.\nTraditional Podcasting and Audiocasts\nAs stated before, every possible medium that you can use to get the good word out about your cause should be used. Podcasting is still a very popular form of media consumption and gives your organization tons of outlets for distributing your information. \nIf you are not familiar with podcasting and want to learn more about how it can work for your business, check out Marc Osten's free step-by-step guide for non-profits on creating and using audiocasts. This guide is very helpful and gives you information on the best and easiest tools available and examples of how you can use audiocasts effectively."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/12/15/add-voice-to-nonprofit/>