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" Women often look sexy wearing Google Glass. Men almost invariably look like dorks. This is the odd aesthetic rule that that underlies Google&amp;#039;s effort to put computer screens into our line of sight and hence to mediate virtually every human interaction. According to Google, Glass is meant to free us from the distracting obligation to look down at screens we hold in our hands; according to many of the people confronted with the spectacle of other people wearing Glass, it&amp;#039;s the most intrusive technological product ever built, for users and non-users alike. There is an almost hard-wired resistance to the idea of human beings wearing computers on their faces, and so far Google has been trying to overcome it by making sure that the human beings wearing computers on their faces are, well, good-looking human beings. Indeed, Google&amp;#039;s seems intent on making people want Glass by making them want the people wearing Glass \u2014 and by convincing guys who are afraid they&amp;#039;re going to look dorky that Glass will help them connect with women who look sexy. We can see evidence of this strategy in Google&amp;#039;s early online advertising campaign for Glass; in Google&amp;#039;s unusual emphasis on the aesthetics of Glass; in Google&amp;#039;s choice of the stunning Isabelle Olsson to both design Glass and promote it; in Google&amp;#039;s participation in Glass-oriented fashion shows and magazine fashion spreads; and in Google&amp;#039;s rollout of the product at events designed to woo not the technological press but rather the &amp;quot;lifestyle&amp;quot; one.  And we can even see it in yesterday&amp;#039;s revelation that Google co-founder Sergey Brin is leaving his wife because of his ongoing relationship with a Google employee who, of course, is the marketing manager for Google Glass.  You see, from the start, Brin has been the exception to the Glass rule. Everywhere he has gone over the last year, he has gone wearing Glass, and he has gone not as a dork but as a dork using Glass to remake himself into a sex symbol. As one of few male public faces of Glass, he seems to be saying, &amp;quot;Sure, men look like dorks wearing Google Glass \u2014 if they don&amp;#039;t fly to fashion shows in their own 767 and have a few billion to spend.&amp;quot; He has put forth Glass as an aspirational ideal, and when I went to a Google Event at the start of the summer and asked a beautiful young woman wearing Glass who came up with the idea for the wearable computer, she shuddered at my ignorance. &amp;quot;Sergey,&amp;quot; she said, with full vocal fry, and she sounded exactly like a model speaking of a designer whose first name had become his own brand and should go without saying.  Neither the affair nor the split should be suprising, then, even within the confines of a company that encourages us to think of it not merely as perpetually innocent but rather as perpetually virginal. Brin founded Google as an \u00E9migr\u00E9 mathemetician, and married the CEO of 23andMe, a company seeking to do for personal genomics what Google did for Internet search. Sergey has become Google&amp;#039;s Hef, and so a Geek hero. And if it seems inevitable that he left his wife for a young woman who wears Glass, it&amp;#039;s also inevitable that he came up with the idea for Glass in the first place: Not only is it the first wearable computer, but it&amp;#039;s also the first Google product about sex. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/lifestyle/cars/news/a24504/sergey-brin-google-glass-0813/>