<http://schema.org/alternativeHeadline>
"Talk about designer jeans! Proenza Schouler debuted more than just amazing prints and colored fur coats on the runway this season: design duo Lazaro Hernandez and Jack McCollough sent their very first pair of jeans..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/proenza-schouler-j-brand-denim-collaboration>