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"What's the best way to promote the iPad app for IKEA's latest catalogue in Norway? The creative agency SMFB decided to use Scandinavia's winter in its favor.\r\n\r\nWhile many of us dream ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2012/03/06/how-an-agency-braved-the-winter-to-promote-ikeas-ipad-catalogue/>