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"UK satellite broadcaster BSkyB ('Sky') is kickstarting a massive marketing offensive in 2014, part of which involves letting anyone sample whole episodes on YouTube.\r\n\r\nSky will launch an all new YouTube channel called Sky First Episodes on February 1, where viewers can access full 'first' episodes, including the premier episode of Irish sitcom Moone Boy (Sky 1), Moonfleet, and A Young Doctor\u2019s Notebook. For returning shows, the channel will broadcast the very first episode of the inaugural series, and for brand new shows, the first episode will only hit YouTube AFTER it's been broadcast to subscribers.\r\n\r\nIndeed, the content airing on Sky First Episodes will be pulled in from across the broadcaster's range of entertainment channels, including Sky 1, Sky Atlantic, Sky Arts and Sky Living, with the company claiming to invest in the region of \u00A3600 million in British content this year. With the new YouTube channel in tow, Sky wants to hook you and tempt you to sign-up to a monthly contract.\r\n\r\n\u27A4 Sky launches biggest year of entertainment with major new marketing campaign | Press Release"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2014/01/27/bskyb-pushes-subscribers-new-youtube-channel-airing-entire-episodes-free/>