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"Google search can be found integrated on tons of sites across the Web, including this one.  Now, Google is extending that functionality to the mobile Web, where publishers can now integrate Google search and earn money on the revenue generated from clicks on mobile ads.  \nMuch like Google\u2019s custom search for websites, the mobile version can be branded with your own logo and design to make it feel for like your property.  From there, users can search the Web as well as Google\u2019s local, image, and news content.\n\n\n\nJust as it does on the Web, Google dominates mobile search in terms of market share.  Their mobile search experience is sparse and quick-loading, just like Web search.  Extending this functionality to publishers, who can also generate revenue from adding Google mobile search, is simply a slam dunk.\nAs for how profitable this could be for publishers, the ads are naturally powered by AdSense for Mobile, which has already been in use for selling contextual ads on third-party mobile sites.  Though the ad market might currently be weak, search typically performs better than contextual, so there is certainly money to be made here, both for Google and publishers.\nAdSense for Mobile Search isn\u2019t yet up-and-running for everyone to test, however.  The company is currently looking for beta testers \u2013 the application can be found here."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/02/10/adsense-for-mobile-search/>