<http://schema.org/description>
"Google on Friday announced the public beta launch of Universal Analytics, an expansion of its existing Google Analytics service. The company is inviting all its current customers to ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/03/22/google-analytics-expands-with-public-beta-of-universal-analytics-covering-more-devices-apps-interactions/>