<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2009%2F11%2F12%2Fwoman-mauled-by-chimpanzee-appears-on-oprah.aspx%3FPageIndex%3D2>