<http://schema.org/headline>
"Web Watch: P.S.\u2014I Made This"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/g7043/web-watch-psi-made-this-655839/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>