<http://schema.org/alternativeHeadline>
"When Warren Buffett burst onto the Twitter scene back in May, the social-media world went\u00A0berserk."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/112891/68-of-ceos-still-arent-on-any-social-networks-whatsoever/>