<http://schema.org/headline>
"LeBron James Ditched His Car And Rode His Bike To Last Night&amp;#039;s Game"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.complex.com/sports/2012/01/lebron-james-ditched-his-car-and-rode-his-bike-to-last-nights-game>