<http://schema.org/headline>
"Pleasure Pill | Side Effects | Identity Thief | Lore | Film Reviews by Joe Morgenstern"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.wsj.com/news/articles/SB10001424127887324900204578285911331195442?mg=reno64-wsj&url=http%3A%2F%2Fdefault%2Farticle%2FSB10001424127887324900204578285911331195442.html>