<http://schema.org/alternativeHeadline>
"Apple posts gorgeous new \u2018how to get started as an iOS developer\u2019 guide"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/02/17/apple-posts-gorgeous-new-how-to-get-started-as-an-ios-developer-guide/>