<http://schema.org/articleBody>
"AOL's launching a new self-serve advertising option through Advertising.com.  Called PubAccess, the new program is a method for publishers to gain more control over their display ads.  This is something a great number of publishers struggle with, and some will even defer the use of display ads on their site in order to wait until they're large enough to have more autonomoy when it comes to the ads they push out on their sites.  \nWith PubAccess, the CPM option for display ads is presented to the smaller web publishers, with a self-serve platform.  Text ads have become pretty standard in terms of their self-serve options, and though they could still stand to provide more autonomy and customization, display ads take on a new meaning when it comes to compatibility with sites, as they can sometimes be more distracting.  \nAs the number of ways in which a smaller publisher can seek ad revenue through widgets ads, and other forms of affiliate programs increase, more types of ads from the larger networks need to provide easier options for publishers, with the added benefit of more control.  \nAny small publishers out there that are willing to try this new program through Advertising.com, let us know what you think.  Will this move affect the self-serve display ad industry, or is this a blink on the larger radar of what's occurring in the site monetization industry?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/04/09/aol-pubaccess/>