<http://schema.org/description>
"&lt;p&gt;(Editor\u2019s note: Read this column all the way through.  As painful as it may seem if you are influential in your company\u2019s Web strategy, it will be worth it. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/on-the-web-january-2004>