<http://schema.org/description>
"Aaron Wall caught Google buying paid links and reported it yesterday.  Danny Sullivan did a deep dive on this campaign, concluding the only purpose behind it was to get links to try to \"influence rank"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/google-caught-for-paid-links-14539.html>