<http://schema.org/articleBody>
"Sony has admitted that the PlayStation Vita is struggling in the hardware market. Company chief executive Kaz Hirai conceded that the handheld console&amp;#039;s sales figures are &amp;quot;on the low end of what we expected&amp;quot; but remains optimistic that it can recover.  Hirai told The Wall Street Journal that he is not concerned about the device&amp;#039;s current performance as &amp;quot;long term is what is important&amp;quot;. Having launched in February last year, the Vita is in its relative infancy, but Sony could be forced to introduce a price drop to boost sales in the absence of upcoming blockbuster software titles. Sony UK boss Fergal Gara previously hinted that a Vita price-cut will be implemented sometime this year, saying a reduction is &amp;quot;not so much if, but when&amp;quot;. Competition on the handheld front will continue to heat up in 2013, with tech company Nvidia recently entering the sector with the announcement of Android-based gaming device Project Shield. Watch an introductory video to Project Shield below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/news/a449480/sony-vita-sales-on-the-low-end-of-expectations/>