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"  Young women used to dream of becoming Hollywood actresses or talk show hosts \u2014 rich, famous, adored by millions. Now, becoming a famous actress or television personality feels pass\u00E9 when you can become just as famous and rich by filming yourself in makeup how-to videos for YouTube. These beauty vloggers have by all means become celebrities in their own right. They have agents (many of whom still represent actors and musicians in Hollywood), product lines, and crazed fan followings. Each day, millions of viewers tune in to YouTube to watch these beauty gurus&amp;#039; videos, which are filled with makeup tutorials, skincare tips, and straightforward confessions. Multiple sources inside the industry confirm to Cosmopolitan.com that Michelle Phan, the most famous such beauty vlogger, will bring in $5 million this year, thanks to various endorsement deals. (Phan&amp;#039;s team had no comment.)  &amp;quot;I can say that I live pretty well and that my family is well taken care of,&amp;quot; says 26-year-old Dulce Tejada, who declined to reveal her yearly income. The Los Angeles-based vlogger is the star of the YouTube channel Dulce Candy, which currently has more than 1.3 million subscribers.  &amp;quot;It really depends, but I will say that all of my clients live comfortable lifestyles,&amp;quot; says Tejada&amp;#039;s agent, Petar Mandich of Los Angeles-based firm Addition. Vloggers with more than five million followers on YouTube can make far beyond a million dollars a year, while vloggers with a couple million followers can make $300,000 to $500,000 a year.  &amp;quot;These are the new lifestyle personalities,&amp;quot; says Lisa Filipelli of Big Frame, an agency that sells ads for YouTube channels. &amp;quot;The new Lauren Conrads of the world. The new Disney kids. It&amp;#039;s a great new way for girls to get their start.&amp;quot; YouTube offers an outlet for aspiring presenters, beauty experts and fashion gurus to gain a following without all the trashy misnomers that come with reality television. One executive in the business said vloggers can get $10,000 to $15,000 per product placement. &amp;quot;It&amp;#039;s not the norm, but it&amp;#039;s very achievable,&amp;quot; confirmed Chris Pirillo, a longtime internet personality. This past spring, he threw a Vlogger Fair in Seattle that attracted a throng of aspiring YouTube celebs. &amp;quot;Ninety percent of the attendees were younger females,&amp;quot; he says. &amp;quot;And it doesn&amp;#039;t surprise me. Females focus on the storytelling, and building trust with their communities. That&amp;#039;s what drives revenue and value.&amp;quot;  A favorable mention from a vlogger will not only drive sales of a product, but it can also provide the kind of customer feedback impossible to glean from market research. &amp;quot;If a picture is worth a thousand words, a video is worth a million,&amp;quot; Pirillo says. Who exactly are these women? Kandee Johnson, for one, was a Hollywood makeup artist for nearly a decade before she decided to use her grandparents&amp;#039; ancient video camera to tape herself cleaning two makeup brushes nearly five years ago. Her &amp;quot;How To Clean Make-Up Brushes (by Kandee Johnson)&amp;quot; has received 480,205 views since it hit YouTube.      Today, the Kandee Johnson YouTube channel boasts more than 1.7 million subscribers and hundreds of how-to beauty videos. One video, a tutorial on how to apply a temporary glitter-lip tattoo, has more than 10.5 million views. Her internet fame has brought her other opportunities. Johnson has appeared as a judge on the Style Network&amp;#039;s How Do I Look? and is partnering with Simon Cowell on his YouTube project. &amp;quot;When I was doing makeup, I was one of the paid help. Now I&amp;#039;m treated very differently,&amp;quot; Johnson said. While she refuses to reveal her salary, it&amp;#039;s thought to be in the mid-six figures. &amp;quot;I&amp;#039;m doing better now to the point where I&amp;#039;m glad I&amp;#039;m doing this instead of makeup,&amp;quot; she says. &amp;quot;With makeup, it was feast or famine. I could go three months without any work. [Vlogging] has opened so many more doors.&amp;quot;  Of course, like any teen pop star, isn&amp;#039;t there a chance the fame of these women \u2014 most of whom are in their mid-20s \u2014 could age out of their core demographic?  &amp;quot;As YouTube&amp;#039;s audience, which is currently predominantly teenagers, grows up, I think the stories the vloggers are telling will change,&amp;quot; Mandich, the agent, said. His own client, Tejada of Dulce Candy, made that abundantly clear when she decided to run a 26-minute long video in November 2013 that detailed her recent plastic surgery procedures. (The married mother of one had breast implants and a nose job.)       &amp;quot;I was expecting the reaction to be negative, but it was mostly all positive. People were thanking me for opening up,&amp;quot; said Tejada, who also claims that she refuses to work with brands on product placement if she doesn&amp;#039;t actually like the product. &amp;quot;I want to be as honest as I can.&amp;quot; Rather than using YouTube to propel TV careers, these YouTube stars are eyeing television as a way to further propel their YouTube channels. StyleHaul, a network of 3,500 fashion and beauty vloggers, has a TV partnership in the works.  Tejada and Johnson both hope to write books. &amp;quot;I want to create a best friend&amp;#039;s guide to makeup,&amp;quot; Johnson says. &amp;quot;Legit tips. But I don&amp;#039;t want to do reality shows. I don&amp;#039;t think those are very good.&amp;quot;  Who&amp;#039;s your favorite YouTube beauty guru? Link to her in the comments!  Photo: YouTube "^^<http://www.w3.org/2001/XMLSchema#string>
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