<http://schema.org/target>
"http://www.luluguinness.com/world/?s={search_term}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.luluguinness.com/world/page/12/?BlogTagID=8292026d-843e-4a5d-9570-ec71b72c5c37>