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"According to recent research from the Pew Internet Project, 52% of the American population is watching videos online \u2014 that's 69% of all Internet-connected American adults.\nIf online video watching continues at its current rate of growth, in just under 5 years, almost every American with an Internet connection (i.e., the vast majority of Americans, period) will be watching video online.\nThis includes video streamed from the web and downloaded video, encompassing sites such as YouTube, Vimeo, Hulu, DailyMotion and others.\nIn the current survey, Pew researchers found that the majority (61%) of American adult Internet users watch short clips, television shows and movies on video-sharing sites such as YouTube. These sites have exploded in popularity over the past several years and are on a trajectory to dominate the space. By contrast, just 33% of Internet users in 2006 had watched a video on a video-sharing site.\nThe groups of people most likely to watch online videos include younger adults, men, the wealthy and the well-educated \u2014 a factoid which bucks current wisdom about YouTube comments.\n\n\n\n\nAnd as more Americans get broadband access, more get online to watch videos. This correlation may or may not be causal; 75% of broadband customers watch online video, and 89% of online video watchers have broadband.\nWe're collectively increasing our online viewership of comedy, educational and political videos, as well as professionally produced content from TV and film studios.\nVideo uploading is on the rise, too. This activity has doubled in occurrence from 7% to 14% of Internet users between 2007 and now. Moreover, social sites such as Facebook are equal in popularity to video-specific sites such as Vimeo or YouTube when it comes to choosing an online destination for one's videos.\nDo these numbers surprise you at all? Do you expect that online video will continue to grow in popularity until it's part of all our lives, or do you think YouTube and its ilk will eventually plateau? \n\n\n\n\n\n\nFor more technology coverage, follow Mashable Tech on Twitter or become a fan on Facebook\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2010/06/03/pew-online-video-study/>