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"The Lamborghini Aventador is the newest and fastest regular production Raging Bull to go on sale. With a fire-breathing 700 horsepower V12 engine, the car has proved so popular that Lamborghini has just produced its 2000th model. Let us put that milestone number into perspective. The Countach was produced over a span of 1974-1990; 26 years of production. In that time, Lamborghini produced 2,042. In the span of less than two years, the Aventador has nearly eclipsed one of its most famous predecessors. With exclusivity being a huge draw of a car like the Aventador, is the Bolognese company diluting the brand by pumping out such a large volume? At least one company is worried about such things; Ferrari, arguably the number one competitor to the Raging Bull. The boys from Maranello have already announced that they will be  scaling numbers back to preserve the value of the brand. Now should Lamborghini take the route of Ferrari and cut production, or should they take this newfound market all the way to the bank? There are many examples of increased product being a good thing, but there are also a few major failures as well. Let us start with the bitter end of the story. In the early 1980s Cadillac was looking to increase sales with a high-volume entry model. The result was the Cadillac Cimarron. The Cimarron did manage to bring new buyers into the Cadillac brand, but thanks to a sub-par build quality terrible performance the Cadillac brand took a huge beating in the eyes of consumers. If there was ever a success story of chasing sales and succeeding it lies with Porsche. The brand has spent decades struggling in relative obscurity being known as the brand that makes the 911 and not much else. That changed dramatically with the introduction of models like the Boxster and the Cayenne SUV. With new market segments and price points, these two vehicles propelled Porsche to record sales near instantly, essentially paying for the continued production of sports cars by selling SUVs. The formula works, and it keeps the 911 in production, and it hasn&amp;#039;t seem to hurt Porsche&amp;#039;s prestige much. Now, the Volkswagen Auto Group owns both Porsche and Lamborghini, and as evidenced by the number of Aventadors produced, VAG has done wonders to increase sales for the Italian brand. The big question now is can they keep up the momentum with things like the upcoming Urus SUV, or are they destined to repeat the Cimarron death spiral? Only time will tell. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.roadandtrack.com/new-cars/news/a4728/go-new-cars-lamborghini-just-produced-its-2000th-aventador-but-is-that-a-good-thing/>