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"Obi Kaufmann, bearded and in his hiking boots, is sitting across from me. He spritzes the air above us, smiling as the mist slowly floats down. &amp;quot;You smell that? That&amp;#039;s the smell of Highway 1 with your windows down.&amp;quot; Immediately I&amp;#039;m transported back to the Central California coastline, with its mix of ocean breeze, sage, and pine, even though we&amp;#039;re sitting on the 33rd floor of an office building\u2014a green one, at least\u2014in New York City. I&amp;#039;m pretty sure my eyes roll into the back of my head. This isn&amp;#039;t a headache-inducing faux Christmas tree smell, but something far more organic. Juniper Ridge is doing something different with fragrance. Rather than taking the position that the perfumer is an artist tasked with invoking abstract ideas about sex, desire, or beauty, the perfumers here are hikers and backpackers who aim to pour the smell of the great outdoors into a bottle. He breaks it down for me: &amp;quot;We go to the mountains, harvest wild plants, and distill natural fragrance from them.&amp;quot; As a result, the fragrances are &amp;quot;aromatic snapshots&amp;quot; of the Wild West, from my tranquilizing introduction to the brand, the resinous Big Sur Cabin Spray, to the Siskiyou Backpackers Cologne, a ginger-cedar blend, and the appropriately-named Campfire Incense. Each one is made up of found twigs, leaves, roots, and flowers. Having grown up in the mountains of Northern California, I can attest to their olfactory authenticity. Surprisingly or unsurprisingly, New York City is the brand&amp;#039;s biggest market (Obi attributes it to what he calls &amp;quot;Outdoor Deficit Disorder&amp;quot;), which is why its first pop-up shop will appear here, on Williamsburg&amp;#039;s uber-hip Wythe Avenue, this October. The plan is to bring raw ingredients and distill natural fragrances on the street. One of the most unusual elements to the brand is its inconsistency. Because the local conditions and foliage change from season to season, each bottle is embossed with a harvest code. In other words, every batch of perfume is completely unique. &amp;quot;It&amp;#039;s like terroir for fragrance,&amp;quot; our editor-in-chief observed, not long after he scented his office with the Cascade Glacier Cabin Spray. We tend to agree. P.S. Juniper Ridge has a gorgeous Instagram feed. See their journeys through the woods here: @juniperridge. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.townandcountrymag.com/style/beauty-products/a1129/juniper-ridge-natural-fragrance/>