<http://schema.org/alternativeHeadline>
"The BBC\u2019s global iPlayer expands to iPhone and iPod Touch [Updated]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/12/06/the-bbcs-global-iplayer-expands-to-iphone-and-ipod-touch/>