<http://schema.org/description>
"The physical and digital spheres are meshing together in ways we probably wouldn't have considered even three years ago.\r\n\r\nThere's pizza delivery fridge magnets, Facebook-photo printing ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/03/28/moonpig-partners-with-zappar-to-offer-video-enabled-greetings-cards/>