<http://schema.org/description>
"Postcards on the Run is a free app for iOS, Android and Windows Phone that enables users to snap a photo and instantly send a custom, physical postcard to people, not unlike Apple's ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/08/09/selena-gomez-backed-postcards-on-the-run-smartphone-app-maker-is-raising-a-2-3m-round/>