<http://schema.org/articleBody>
"  Something wonderful this way comes\u2014and that is Dutch makeup guru Ellis Faas&amp;#039; color collection. Launched last year overseas, Faas&amp;#039; liquid-only line just landed stateside at Bergdorf Goodman in New York.   You&amp;#039;ve worked with top designers and photographers. What inspired you to become a makeup artist? Initially I wanted to become a photographer, so I did a course at the Van Gogh Museum in Amsterdam. One theme of the assignments was &amp;quot;narcissism&amp;quot; so I did a huge project where I used myself as a model and wore different makeup in every picture. I fell in love with the flexibility of makeup and enrolled in a school for makeup artistry. I haven&amp;#039;t stopped since.   What made you want to create your own line of cosmetics? It was quite an egotistical reason, to be honest! What I missed as a woman who uses makeup in daily life (as opposed to me as a makeup artist) was a practical way to carry it around. My handbag was always one big mess, with tons of products in various shapes and sizes. So I came up with a solution that provided me with what I wanted: a canister (the Ellis Holder) that holds up to eight of our formulas, which are each encapsulated in a slim, bullet-like pen. So I just made what I wanted, but I believe that I&amp;#039;m not the only one who can benefit, because I once read a survey that women usually spend more time looking for a certain product in their purse than it takes to apply it!   What differentiates your brand from other brands? Every product is liquid (except for the powder, because I haven&amp;#039;t found a liquid solution for that yet). I really like liquid products because they become one with the face much easier than non-liquid products. For example, unlike powder eye shadows that can fall on your cheeks during the day, liquid shadow stays longer. It may take awhile for people to get used to the liquid texture, but I think they will with time. In the 1950s, mascara used to come in a little block that you had to spit on in order to make it liquid. And before automatic eyeliner, you always had to use a sharpener. I think that the same sort of development will happen for liquid eye shadow.  Ellis Faas&amp;#039; liquid-to-powder eyeliner is featured in the February 2010 issue of ELLE magazine. Click here to purchase your copy! "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/beauty/makeup-skin-care/tips/a10805/beauty-news-ellis-faas-makeup-line-lands-stateside-391963/?src=global_footer>