<http://schema.org/alternativeHeadline>
"A few days ago, Bono published an Op Ed in the New York Times talking about \"rebranding\" America, a tract that suggests we extend an olive branch\u2014in the form of strong social action\u2014to the world to repair the country's damaged reputation."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.details.com/story/wheres-don-draper-when-you-need-him>