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"Pope Francis's international appeal has been good press for the Catholic church, but it's also been good business for religious goods retailers around the world. Sales of papal bits and bobbles like photo prints, prayer cards, keychains and even Pope Francis face masks have soared since the pope's appointment. On Etsy, an online craft goods..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/120708/how-to-monetize-pope-franciss-popularity-with-face-masks-plush-dolls-and-paddleball-boards-in-his-image/>