<http://schema.org/description>
"This hard-sided cooler, which is made of reclaimed material, keeps food safely chilled for 10 hours"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/travel-products/food-cooler-reviews/a28650/igloo-earth-12-cooler-211/?src=shelter_footer>