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"The audience for the premiere of the new series of Skins more than doubled when including all the consumption across digital devices in the two weeks around transmission.  Titled &amp;#039;Everyone&amp;#039;, the new Skins episode attracted 459k (2.6%) from 10pm on E4 on January 23, well down on last year&amp;#039;s audience of 823k for the premiere of series five.  This figure represents the &amp;#039;overnight&amp;#039; audience, essentially the people who sat down to watch the programme at its transmission time, according to data compiled by audience measurement body BARB.  However, Channel 4 has released &amp;#039;consolidated&amp;#039; data for the programme which it claims actually doubles the audience when factoring in consumption on other platforms.  Everyone premiered on 4oD a week earlier that its launch on E4, while it was also available for seven days after transmission on the catch-up TV service. Factoring in on-demand/catch-up TV viewing, and all personal video recorder requests on services such as Sky+ and Freeview+, Channel 4 said that the series six premiere of Skins actually pulled in a total audience of more than 1.2m viewers.  &amp;gt; Skins series six promotional photo gallery Broadcasters are increasingly moving away from using just overnight figures to evaluate the popularity of their programmes, despite 90.6% of all linear television viewing being done live. The BBC regularly reports its audience figures using a Live+7 system, which collates the overall consumption of programmes across live, catch-up TV and PVRs. For example, an episode of The Apprentice aired on May 25 last commanded a total audience of 10.15m viewers over its seven-day period using Live+7 data, considerably more than the 7.46m on just overnight figures.  BARB&amp;#039;s official figures do not cover TV viewing on other devices, such as laptops, tablets and smartphones, but the body has been monitoring these viewing devices since 2005. The collected data suggests that there is an additional 1.2% of TV viewing via other devices, and that rises to 2.9% for 16 to 34-year-olds, and this increased demand among young people is particularly key to monitor around a show such as Skins.  &amp;gt; TV viewing maintains record levels in 2011 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/media/skins/news/a364141/skins-premiere-actually-drew-in-12m-says-channel-4/>