<http://schema.org/headline>
"AdSense for earned media: Netshelter becomes inPowered, adds self-management, expands beyond tech sites"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/11/05/netshelter-introduces-inpowered-earned-media-advertising-platform/>