<http://schema.org/name>
"\u65E5\u7D4C\u30C8\u30EC\u30F3\u30C7\u30A3\u30CD\u30C3\u30C8"^^<http://www.w3.org/2001/XMLSchema#string>
<http://trendy.nikkeibp.co.jp/article/column/20101227/1034034/?ST=life&P=3>