<http://schema.org/headline>
"BMW kicking Garmin's zumo 660 up a notch with the Motorrad Navigator IV"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/07/06/bmw-kicking-garmins-zumo-660-up-a-notch-with-the-motorrad-navig/>