<http://schema.org/target>
"http://www.tampabay.com/search/?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.tampabay.com/features/media/tv-pitchman-billy-mays-8212-mr-oxiclean-8212-stars-in-a-new-discovery/991219>