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"A few months after the release of its inPowered Stories feature designed to help influential bloggers earn money, Netshelter, a tech-focused advertising network, has decided to rebrand ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/11/05/netshelter-introduces-inpowered-earned-media-advertising-platform/>