<http://schema.org/alternativeHeadline>
"The more neurotic a person, the more likely they are to start scratching after seeing someone else do the same."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/research-innovations/stories/why-watching-another-person-scratch-an-itch-will-make-you-do>