<http://schema.org/articleBody>
"Ben &amp; Jerry's is jumping on Instagram-mania with a promotion that challenges fans to take photos that capture \"euphoria.\" The winning photos will be featured in B&amp;J ads in that person's neighborhood.\nTo enter, fans have to tag #captureeuphoria to their Instagram photos. The subject of the photos is vaguely defined and has to somehow hew to the theme. About 20 photos will be chosen between now and January. The winning pics will be featured in local print, bus station and billboard ads near the fan's home. (More info about the program can be found here.)\n\nSEE ALSO: Ben &amp; Jerry\u2019s App Uncovers Hidden Connections With Facebook Friends\nWith more than 100 million users and Facebook's imprimatur, Instagram is an attractive media juggernaut for marketers looking to woo a young demographic. But few marketers have found big success on the platform though there are plenty of exceptions. \nB&amp;J has 123,000 followers on Instagram, a respectable figure though far behind others like Starbucks, Burberry and Nike. \nBonus Gallery: Hands-On With Instagram's New Profile Pages\n\n\nInstagram Profile Pages\n\n\n\n\n\n\n\nInstagram Profile\nThe Instaram Profile is a smart mixture between the Instagram mobile app and Facebook's Timeline.\n\n\n\n\n\n\n\n\n\n\nRotating Header\nThe photo header at the top rotates.\n\n\n\n\n\n\n\n\n\n\nPhoto Grid\nPhotos are displayed in a date-based grid. Hover over an image to see its date, favorite count and comment count.\n\n\n\n\n\n\n\n\n\n\nLoad More\nScrolling to the bottom of the page brings the option to load more photos.\n\n\n\n\n\n\n\n\n\n\nIndividual Photo View\nIndividual photos show up in a modal window. From here, you can see who liked a photo and what comments they've left.\n\n\n\n\n\n\n\n\n\n\nAdding a Comment\nJust as with previous Instagram web URLs, you can add a comment directly from your account to a photo.\n\n\n\n\n\n\n\n\n\n\nView As a New Page\nIf you open a photo in a new page (and not as a modal window), you have the option of grabbing the image directly. \n\n\n\n\n\n\n\n\n\n\nEdit Profile\nYou can edit your basic profile information, including bio, email, phone number and URL.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/11/15/ben-jerrys-instagram/?WT.mc_id=en_instagram>