<http://schema.org/description>
"The fine folks at Ferrari are giving car fanatics with paper to burn the option to build their machine from the frame up with a new Tailor-Made program, which we narrowly missed the opportunity..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/blacktop-bespoke-ferrari-launches-tailor-made-program>