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"A few weeks ago, McDonalds Canada made a splash with this video about why their products look so much different in the promo shots versus in the restaurant. Today, it's got another ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2012/07/11/how-to-make-a-big-mac-at-home-mcdonalds-pr-is-killing-it-with-these-videos/>