<http://schema.org/alternateName>
"Jelly Belly"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.jellybelly.com/search/go?p=Q&lbc=jellybelly&uid=534399043&ts=custom&w=*&isort=globalpop&method=and&view=grid&stateid=s1A11B11A1yvGQS5Rp&modaf=rn:cat1:jellybellyjellybeans>