<http://schema.org/headline>
"Apple &amp;#039;to launch iPhone trade-in scheme in the US this week&amp;#039;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/tech/apple/news/a510502/apple-to-launch-iphone-trade-in-scheme-in-the-us-this-week/>