<http://schema.org/description>
"Whole grain breakfast cereal Weetabix has been told to take down its WeetaKid app after the Advertising Standards Authority (ASA) ruled that it was exploiting children's credulity and ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/02/13/cereal-offenders-weetabix-forced-to-remove-weetakid-app-for-making-kids-feel-inferior/>