<http://schema.org/headline>
"Didn't get the AppleCare+ with your iPhone? Worry not, you now have 30 days to change your mind"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2011/11/19/didnt-get-the-applecare-with-your-iphone-worry-not-you-now-h/>