<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/environment/blog/2012/may/11/carbon-neutral-chocolate"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/environment/blog/2012/may/11/carbon-neutral-chocolate?CMP=twt_gu>