<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/houston/houcr/hoteldetail?cm_sp=OSMAM-HI-US-EN-HED-AIX-MHR-MajorMarket_Houston.html>