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"  What do the Nickelodeon show &amp;quot;iCarly&amp;quot; and HBO have in common? Almost nothing. But now they&amp;#039;re both involved in the fight against obesity and are trying to convince kids that it&amp;#039;s cool to eat their veggies. According to NPR&amp;#039;s The Salt, health officials have come up with a new tactic to promote healthy eating: make eating right cool. Most recently, health officials have enlisted &amp;quot;iCarly&amp;quot; and HBO to try and get the message across to both kids and adults. More From Delish: Healthy Meals on a Budget Officials hope that if the stars of kids&amp;#039; shows like &amp;quot;iCarly&amp;quot; get on board, it really will be possible to convince children that healthy eating is the &amp;quot;cool&amp;quot; thing to do. Birds Eye announced a plan as part of commitment for the Partnership for a Healthier America that will involve advertising on Nickelodeon and other media outlets. Birds Eye will spend $2 million per year for the next three years to try and get the message across to kids. Children will also be invited to help Birds Eye create new veggie products that are just for kids. HBO has also been enlisted for the war on obesity. The Centers for Disease Control and Prevention recently started a conference called &amp;quot;Weight of the Nation.&amp;quot; They partnered with HBO, which is debuting a documentary also called &amp;quot;Weight of the Nation&amp;quot; next week. More From Delish: Popular Recipes for Kids HBO takes the project seriously and went a step further by pledging to help set up 100 salad bars in schools nationwide by the start of the next school year. John Hoffman, HBO&amp;#039;s executive producer of the new documentary, explained the idea behind the salad bars: &amp;quot;Well, when kids reach for [healthy food] themselves, and opt in, then consumption levels go up.&amp;quot; So just why is HBO, a television network, taking such an interest in preventing obesity? Hoffman stated, &amp;quot;We&amp;#039;re filling a space that needs to be filled. These campaigns need to be conducted.&amp;quot; He hopes to use the wide reach of the HBO network to improve public health. Do you think making healthy eating &amp;quot;cool&amp;quot; will help kids eat better? Find more great food content on Delish:  Search for the perfect recipe from our homepage Find out the latest food news Get a recipe book to save your favorite dishes Sign up for our free newsletters  Check us out on Facebook, Pinterest, and Twitter  "^^<http://www.w3.org/2001/XMLSchema#string>
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