<http://schema.org/description>
"Dear P.R.,\r\n\r\nThe news starts with a spark. As journalists, we're skilled at fanning the flames. It's your job to deliver that fire without anyone getting burned. And that's no easy ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/10/01/the-art-of-the-pitch-inspiring-media-relations/>