<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fb%2Fthepetafiles%2Farchive%2F2008%2F08%2F12%2FSix-Flags-Calls-Off-CockroachEating-Contest.aspx>