<http://schema.org/description>
"Trippy, the social travel site, has just launched brand pages, following last month's release of its iPad app. The site, which counts Randi Zuckerberg, Jason Mraz, Rachel Zoe, Tim Ferriss, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/07/31/trippy-the-pinterest-for-travel-launches-brand-pages-and-partners-up-with-chase-and-hilton/>