<http://schema.org/headline>
"If you build it poorly, they won&amp;#8217;t come &amp;#8212; even if it&amp;#8217;s free"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.powerlineblog.com/archives/2013/10/another-tough-day-for-the-obamacare-exchanges.php>