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"   The cover of Reid&amp;#039;s book.  Sharmadean Reid doesn&amp;#039;t really remember a time in which she wasn&amp;#039;t getting her nails done. Reid, a former trend consultant, stylist and zine-maker, is the force behind London&amp;#039;s WAH nails, the go-to place for ombre leopard nails, studded Aztec designs, or whatever else you can dream up (and fit on your fingernail). She&amp;#039;s in New York for a few days for a private pop-up and a raging party (held last night, at the W Hotel in Union Square), but also for the sake of her first book, WAH Nails. Reid started her salon in 2008, a good year or two before nail art-mania began sweeping the world. &amp;quot;I&amp;#039;d do these big trend reports for major brands about what was going to be cool and pull these trends from different sub cultures and I noticed that fashion magazines would start to have a cool nail in a shoot\u2014not a nail shoot, nail pages didn&amp;#039;t exist when I started the salon, but just one nail\u2014so I&amp;#039;d just be looking at the nails in a shoot with a magnifying glass when they started to be interesting,&amp;quot; Reid explained. She figured if she and her friends were into it, and high fashion was into it, there was something to the idea of nail art. &amp;quot;The way that trends work, it can&amp;#039;t just be a small group of people in one place doing it, it has to have reach.&amp;quot; After a few bad experiences in LA and New York\u2014&amp;quot;The whole process was a bit fussy&amp;quot;\u2014followed by one particularly &amp;quot;stressful&amp;quot; occasion in London where the technician wouldn&amp;#039;t give her the Dior nails she asked for, Reid went home and told her boyfriend that she was going to open her own shop. A few months later, with construction on her salon well under way, Reid launched a sort of pop-up in a gym in Shoreditch. &amp;quot;A cool gym with cool girls,&amp;quot; she says, &amp;quot;And it went crazy. Oh my goodness I just invited all my girlfriends and we did free nails and even then, when I look back at the nails from that night, they look so crap! But they were still better than what was being offered.&amp;quot; The name, she explains, comes from the zine she launched in 2005. &amp;quot;I wanted to make this little magazine for girls like me who were doing stuff,&amp;quot; she says, naming her legions of creative friends. &amp;quot;I used to go out to a lot of hip-hip clubs and always get hit upon! Guys always thought we were just there to pose even though I knew the lyrics to every song and was just dancing the whole time and didn&amp;#039;t give a shit about the boys.&amp;quot; So WAH was born; it stands for &amp;quot;We Ain&amp;#039;t Hoes.&amp;quot; Not surprisingly, Reid was worried about how the distinctly East London vibe would translate stateside. &amp;quot;New York girls expectations are so high,&amp;quot; she says. But the warm reception\u2014or, actually crazy enthusiastic would be more accurate\u2014has changed her mind. Until then, there&amp;#039;s the book, which offers detailed instructions for how to give yourself 25 of Reid&amp;#039;s most popular designs.  Snap it up and work on that steady hand while you wait for it to land on your doorstep. "^^<http://www.w3.org/2001/XMLSchema#string>
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