<http://schema.org/description>
"Lytro's Illum, the first professional light field camera, will be available at consumer outlets worldwide and will ship all\u00A0pre-orders on Friday, August 1. The camera retails for $1599 ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/creativity/2014/07/30/will-lytros-illum-camera-aimed-photographers-live-vision/>