<http://schema.org/alternativeHeadline>
"Many of these blends that are certified will run a little more than your typical supermarket grounds-in-a-can, but they undeniably taste better."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/organic-farming-gardening/stories/whats-in-a-label>