<http://schema.org/name>
"Why \u201CThe Check-In\u201D will live on in 2011 and beyond"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/05/06/why-the-check-in-will-live-on-in-2011-and-beyond/>