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"With all the buzz surrounding Seesmic Desktop for Twitter (and the head-to-head with TweetDeck), it's easy to forget that at the core of what Seemic offers is a video product with a vision of being the Twitter for video.\nIn that same space are a a number of competitors, including 12seconds.tv. The site for 12 second videos not only is experimenting with rooms, and integrated with TweetDeck, but today is launching a few user interface tweaks, 12omercials, and branded campaigns.\nSo what the heck is 12omercial? It's a tweetable 12 second commercial that can do a little bit more for your promotion or cause than the standard video recorder. Originally designed with brands in mind, the 12omercial is available for bigger branded campaigns as well as end-user grassroots efforts. The advantage for users is the ability to add your Twitter ID and a campaign URL to your videos to help promote a specific campaign, idea, cause, or random self-promotional commercial.\n\nUsers will also notice new 12seconds activity bar that now sits atop your webpage and offers quick links to record, upload, mobile, the daily challenge, the 12erator (ideas for your videos), and the new 12omercial video option.\n\nWith the new addition also comes some video-friendly stats for users, so for all videos \u2014 not just 12omercials \u2014 you can get a pretty complete view of the video's total reach. You can see impressions from your followers on 12seconds and Twitter, as well as view the number of retweets and mentions. Also cool is that you can actually see where all of these views are coming from, whether that's via the site, off-site embeds, downloads, RSS, mobile, or the API (ie. TweetDeck).\nWhy is any of this important? For users it's the ability to create and track their own ongoing social media campaigns, but for brands who are willing to pay for custom campaigns, it's an even better opportunity to do the same and solicit user response, feedback, and ideas in video form and all on one campaign page.\n\nBrands - including launch partners LG and Xobni - can now turn to the site to build custom video-rich social media campaigns with tracking and viral-ness baked right in. It's the perfect solution for experimental companies to immediately become relevant in today's Web environment where brands are now competing for your attention using social media.\n\n\nToday's news is likely to be another catalyst for more site traffic, which you'll notice is also trending up past their competitor Seesmic. Sure, these stats don't factor in videos created through desktop or third-party applications, but this graph is certainly proof that the battle for your short-form videos is starting to heat up."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/04/09/12omercials/>