<http://schema.org/headline>
"WoW.com TCG Loot Giveaway: Papa Hummel's Pet Biscuits and Slashdance"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2009/10/11/wow-com-tcg-loot-giveaway-papa-hummels-pet-biscuits-and-slashd/>