<http://schema.org/description>
"Mobile music discovery service Shazam has moved closer to Hollywood with an announcement that it has partnered with movie studio 20th Century Fox to launch its first movie promotion ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/12/02/shazam-launches-its-first-movie-promotion-in-partnership-with-20th-century-fox/>