<http://schema.org/description>
"After seeing success with its first Build Fund\u00A0last year, mobile rewards startup Kiip has decided to make it an annual affair. This year's contest has the theme &amp;quot;Creation&amp;quot; ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/03/21/rewards-platform-kiip-announces-second-100000-build-fund-for-developers/>