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"The New Beats Studio\n\n\n\n\n\n\n\nNew and Improved\nThe new Beats Studio headphones are the first refresh of the iconic headphones since their launch in 2008. \n\n\n\n\n\n\n\n\n\n\nMade by Beats\nThe original Beats headphones were actually manufactured by Monster. This is the first pair of headphones by the company that have been made entirely in-house.\n\n\n\n\n\n\n\n\n\n\nThe Whole Package\nEach pair of Studio headphones come with a carrying case, power adapter, and headphone cables both with and without audio controls.\n\n\n\n\n\n\n\n\n\n\nTotally Redesigned\nWhile the new Beats Studio sport a similar look to their predecessor, the headphones are actually redesigned from the ground up.\n\n\n\n\n\n\n\n\n\n\nAdaptive Noise Canceling\nNoise canceling in the headphones works differently when you're listening to music than it does when you're using it alone.\n\n\n\n\n\n\n\n\n\n\nLighter\nThe new Beats Studio headphones are 20% lighter than their predecessor.\n\n\n\n\n\n\n\n\n\n\nStretch It Out\nThe headband on the headphones can be stretched and moved as you need it to, without worry of it breaking.\n\n\n\n\n\n\n\n\n\n\nRock Out All Day Long\nThe new Studio headphones have a 20-hour battery, and automatically power off when you remove the cable from the headphones.\n\n\n\n\n\n\n\n\nBeats by Dre introduced a brand new version of its iconic Studio headphones Wednesday, the first update to the headphones since their launch in 2008.\n\u201CWhen we came out with the first studio headphone, we were completely different than anything else in the headphone section,\u201D Luke Wood, President and COO of Beats Electronics told Mashable during a private demo of the new headphones.\nSEE ALSO: Technostalgia: 20 Misty Memories of Personal Computing\n\nBeats originally partnered with Monster to create its line of headphones. In July of 2012 it started to transition away from the company and, as of January 1, started out completely on its own.\n\u201CThe new Studio is the first time we\u2019ve taken one of the significant icons of our brand and relaunched it,\u201D said Wood. \u201CWe\u2019ve never done that with a headphone \u2026 equally important to us, we\u2019re doing it as a free standing company.\u201D\nSound Reimagined\n\nAs you might imagine, sound quality plays a huge role in the new Studio.\n\u201CThe most important thing for us always is sound,\u201D said Wood. \u201CAlthough the silhouette of the product is very similar to the first Studio when you look at it, it\u2019s been completely reimagined. There\u2019s not one piece of how this works \u2013- from a mechanical, acoustic, or electric standpoint \u2014 that\u2019s from the original Studio headphone.\u201D\nEach pair of headphones takes advantage of Beats' new Beats Acoustic Engine (BAE), a custom digital software package that processes tunes in a new and different way, improving the sound quality from the original Studio.\nWe had the opportunity to try the new Studio side-by-side with the old, and were shocked at the difference between the two. It\u2019s something you have to hear to believe. What seem like small improvements add up to a totally new product.\nNoise Canceling\n\nThe improved sound quality is made even better by Beats' new take on noise canceling. \u201CWe took a really different point of view with noise canceling this time, \u201D Wood said.\nWith the new Beats there are two different types of noise canceling in play. When nothing\u2019s plugged into the headphones, you can hold down the button on the side of headphones and go into ANC only mode. In that mode, you get 100% of the noise-canceling technology, allowing you to block out everything from noisy neighbors to other passengers on the plane.\nWhen you plug in the jack on the headphones, then the noise canceling goes into music mode. In general, noise canceling can affect the quality of the music you\u2019re able to hear with your headphones. In music mode, the noise canceling is adjusted a little differently, allowing more of your tunes to shine through.\nDesigned for Success\n\nThe new Studio headphones take a page from the automaker's book when it comes to design. Inspired by automobile surfacing technology, there isn\u2019t a single straight surface on the headphones; everything has a curve to it.\n\u201CThe ambition here was to make something exceptionally lightweight, really durable, and also unbelievably comfortable,\u201D Wood said.\nThe headphones are 20% lighter than their predecessor, and have larger, more comfortable ear cups. The lithium-ion battery lasts up to 20 hours on a single charge, and a new auto on/off feature turns your headphones on when you have a cable plugged into them, and off when you remove it, conserving battery power for your next listening session.\n\u201CIf you think about some of your favorite records, bands often get better. Album one is kind of an idea of what\u2019s to come, and albums two and three you kind of say, \u2018Oh! They really got there' \u2026 This is LP two for us,\u201D said Wood.\nThe new Beats Studio headphones will be available starting in August for $299.95.\nImage: Mashable, Emily Price"^^<http://www.w3.org/2001/XMLSchema#string>
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