<http://schema.org/headline>
"New ad sees Rory McIlroy take on a trash-talking golf machine"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/new-ad-sees-rory-mcilroy-take-on-a-trash-talking-golf-machin?/golf-tours-news/blogs/local-knowledge/2013/06/new-ad-sees-rory-mcilroy-take-on-a-trash-talking-golf-machin.html>