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"Talk about a secret startup! James Hirschfeld and sister Alexa started Paperless Post while James was still in college at Harvard. They worked on their business in secret, pushing the definition of \"stealth mode\" to new heights: James designed their product in his dorm room without even telling his roommate! They didn't want to tell a soul until they were ready to launch.\nPaperless Post, the formal online invitation service, is taking the invite business by storm. On this episode of The Valley Girl Show, James Hirschfeld shares a bit about the business with us.\nWe talk about how they came up with their pricing model, why they decided to charge for their service, despite advice not to, and we reveal came up with the \"pop up\" envelope idea.\nWe also come up with yet another way of making postal mail paperless.\nMore Video from The Valley Girl Show\n\nHow Mark Cuban Does Business\n5 Things You Didn\u201A\u00C4\u00F4t Know About Mark Cuban\nFacebook COO Sheryl Sandberg Offers Career Advice\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
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