<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/gb/en/hamburg/hamhb/hoteldetail?cm_sp=IMMerch-_-EX2_UK_qe-_-RomanticGetawaysSlot2-text_RomanticGetaways_text_hamburg%20.html>