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"We ran three polls about a month ago on the topic of Google AdWords maintenance  and I wanted to share the results of each.This poll we asked How often do you change the creatives for keywords?   The results were even more lax that the previous polls.  Almost 50% said they only change creatives monthly, 17% said bi-weekly, 15% said weekly, 12% said quarterly, 2% said daily, another 2% said every other day and the rest had another answer.  Here is the chart.Forum discussion continued at WebmasterWorld.This was scheduled to be posted today.  I am offline today and scheduled several polls for the days I am offline.  I am back Friday, May 21st."^^<http://www.w3.org/2001/XMLSchema#string>
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