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"At a press event in New York City Friday, Sports Illustrated and parent company Time Inc. announced a new subscription plan that spans the web, and several major mobile and tablet devices \u2014 excluding, notably, the iPhone and the iPad.\nTo subscribe, Sports Illustrated readers will need to elect one of two subscription options at si.com/magazine (see below), and then download the apps through the Android Marketplace. Google will take an undisclosed cut of sales,  Time EVP and Chief Digital Offer Randall Rothenberg said.\nThe subscription options are as follows:\n\nPrint/Digital Bundle: Print delivery plus full access to web content, and apps for Android-powered tablets (currently only the Galaxy Tab) and smartphones. Costs $4.99 per month, or $48 per year\nDigital Only: Full access to web content, and apps for tablets and smartphones running Android. Costs $3.99 per month\n\nCurrent print subscribers will have free access to all digital properties through the end of their current plan. Those who prefer to read Sports Illustrated on their iPhones or iPads can continue to purchase and download single issues of the magazine through the apps [iTunes link] designated for each device.\nTime Inc. executives believe digital magazines have not yet reached their selling potential, largely because they have not been able to reach an agreement with Apple on a subscription model through the App Store. The issue is not the 30% revenue cut Apple insists upon \u2014 although we can't imagine that publishers are particularly happy about that \u2014 but that Apple won't share enough subscriber information with publishers.\n\"Without [the subscription plan], there were lots of questions and complaints about [the magazine] being too expensive,\" Sports Illustrated Group Editor Terry McDonnell explained. \"It [has been] very problematic for a company like this,\" he added, noting that the magazine's first priority is to make access as easy as possible for consumers.\nTime doesn't want to cut the price of single issues, however. \"We're confident at some point we'll be able to sell subscriptions successfully through the iTunes store,\" Rothenberg said. The company wants to maintain the current price difference between single issues, and issues purchased in bulk through monthly or annual subscriptions.\nDigital bundles are, we believe, a step in the right direction, but until apps for the most popular tablet device and one of the most popular smartphone platforms are included in the subscription bundles, Sports Illustrated's digital reach will be limited."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/02/12/sports-illustrated-digital-bundle/>