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"Apple is strongly rumored to be preparing to release a larger version of the iPhone next month. While the company is almost certain to retain its focus on the high-end smartphone market, its\u00A0strategy appears to be propelled by a growth in large-screened devices which began in Asia and is taking off in emerging markets.\r\n\r\nA new report from reputed market research firm Jana suggests that consumers in emerging markets favor smartphones with a screen that is at least five inches\u00A0in size.\r\n\r\n&amp;quot;While the four to five inch screen segment is not considered desirable by most of our respondents, four-inch screens are still popular,&amp;quot; Jana said on its blog.\r\n\r\nThe company polled 1,386 phone owners in nine countries in the emerging world,\u00A0asking them what phone size\u00A0they will buy next.\r\n\r\nFour-inch devices accounted for a decent\u00A0portion of responses in all markets, but in each case it is consistently lower than others. In South Africa, for example, nearly one-third of respondents want a phone that is more than 5.5 inches, while five inches is the most common response in five of the nine countries.\r\n\r\n\r\n\r\nWhat factors motivate this\u00A0lust for big phones?\r\n\r\nWell, it's fairly simple in emerging markets where a\u00A0device is an all-in-one entertainment system for many.\r\n\r\nWhether it is watching videos, surfing the Web, looking at photos or just playing games, a larger screen makes all of these activities more enjoyable. There is certainly a trade-off when it comes to lugging\u00A0a big phone around\u00A0-- some of Jana's respondents that indicated a preference for smaller devices cited\u00A0portability as a key concern -- but if you don't have a tablet or PC, then a larger smartphone is more appealing.\r\n\r\nJana also polled respondents on whether they use their phone for watching video content. The overwhelming majority said yes, and that reinforces the\u00A0focus on entertainment.\r\n\r\n\r\n\r\nApple's upcoming new\u00A0devices aren't likely to be a feasible next purchase\u00A0for Jana's respondents, many of whom will lack the disposable income to shell out $800-$1,000 on a smartphone.\r\n\r\nBut the interest in large screens has been driving the agenda for global device makers that cater to entry- and mid-level devices, as well as local smartphone makers, which are gaining ground in India and markets in Southeast Asia, for example.\r\n\r\nAlso read:\u00A0ZTE eyes Southeast Asia, seeking to build its brand with launch of three Android KitKat smartphones\r\n\r\nImage via South Wales Evening Post"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2014/08/14/report-people-in-emerging-markets-prefer-big-smartphones-heres-why/>