<http://schema.org/target>
"http://www.burton.com/on/demandware.store/Sites-Burton_US-Site/default/Search-Show?q={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.burton.com/womens-red-helmets-protection-protection/womens-red-protection,default,sc.html?collectionID=womens-red-protection&prefn1=instock&prefv1=true&prefn2=variationSize&prefv2=XL%7C1SZ%20FITALL>