<http://schema.org/alternativeHeadline>
"Michigan hopes to keep drunks off the road with the help from a special message in men's bathrooms. Talking urinal-deodorizer cakes have been distributed to about 200 businesses."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/family/protection-safety/videos/michigan-deploys-talking-urinal-cakes-in-dui-fight>