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"Joost, the private beta online TV, has nailed some big brand advertisers.\nA group of thirty-one companies including Procter &amp; Gamble, Coca-Cola, Nike, General Motors and Visa, have signed three-month contracts with Joost.  The advertisements will be traditional spots as well as unique formats, including a small digital overlay ad.  In addition, they will be incorporating some ad widgets and an Ad Bug, which is an animated logo in the corner of the screen. Joost has worked with twenty agencies to develop the upcoming campaigns, which will focus on the U.S. and European markets. \nThese deals signify the furthered efforts to find creative ways of utilizing web-based models as advertising outlets. With Joost, brands can retain much of the traditional tactics they've often used for television, and bring in some interactive advertising units as well.  As Joost offers a truly merged solution for the entertainment industry, it nicely bridges the gap for large networks and advertisers with an incredibly broad audience.  Joost has recently linked up with several in the indie film market, Viacom and Diversion media for distribution deals as well.\n[via]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/04/26/joost-ad-deals/>