<http://schema.org/description>
"We've tracked the progress of UK startup ScreenReach since last year. The company's mobile app Screach enables users to take part in interactive experiences and today it's announcing ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2011/04/28/screenreach-signs-deal-to-roll-out-interactive-experiences-across-the-states/>