<http://schema.org/name>
"CrownePlaza Hotels"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/crowneplaza/hotels/de/de/london/lonea/hoteldetail?cm_sp=IMMerch-_-CP2_DE_de-_-LandingPage_CityBreaks_Link_London/directions>