<http://schema.org/description>
"Pearson, the global publishing company behind the Financial Times and Penguin, today launches its new Plug &amp;amp;amp; Play Platform, allowing developers to tap into the company\u2019s content.\r\n\r\nPearson ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2011/09/01/publishing-company-pearson-wants-people-to-mash-up-its-content-open-sources-api/developer.pearson.com/showcase/>