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"As retailers prepare for post-Thanksgiving holiday shopping, consumers increasingly turn online to search for the best deals. Last year, according to the National Retail Federation, 212 million individuals spent an estimated $45 billion total on Black Friday. This year, social media has played a big role in Black Friday marketing, and buzz about when and where consumers are shopping is stronger than ever. \nBlack Friday is already trending on Twitter, and it's no surprise, especially since most companies are expanding sales from Thursday night all the way up to Cyber Monday.\nSocial media analysts at Mashwork monitored more than 270,000 tweets between Sept. 26, 2011 and Nov. 17, 2011 and found out where shoppers will be spending their money this upcoming Black Friday (whether it's online or in line), and what products they're going after.\n\n\nSEE ALSO: Top 10 Black Friday Deals on Social Media\n\nWhat's interesting, is that according to the study, more people will be buying for themselves during Black Friday this year than for others. However, the number of shoppers more likely to buy for others has increased from last year's 26%.\nIt's no wonder why most people have their eye on computers and tablets this holiday shopping season, since so many new products in the tablet industry have just recently rolled out. What's noteworthy, however, is that because these products are so new \u2014 Amazon's Kindle Fire, for instance \u2014 shoppers tend to discuss brands on social media that they are engaged and familiar with, such as the iPad 2.\nRegardless, it will be interesting to see the kind of buzz on the actual day of shopping. Has social media played a role in your Black Friday plans? \n\n\n\n\nInfographic provided by Mashwork."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/11/22/black-friday-twitter-infographic/>