<http://schema.org/name>
"ESPN"^^<http://www.w3.org/2001/XMLSchema#string>
<http://espn.go.com/college-football/story/_/page/CFBmaps/2013-espn-college-football-tv-maps?ATCLID=207553922&SPID=103701&DB_LANG=C&DB_OEM_ID=28500>