<http://schema.org/description>
"On Friday, I wrote about Mozilla's Firefox Challenge for charity.  The idea is simple; 12 celebs, 12 causes, and the one who raises the most money by January 11th, 2012 gets an additional ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/12/18/move-over-celebs-geeks-are-winning-the-mozilla-firefox-challenge-for-charity/>