<http://schema.org/thumbnailUrl>
<http://media.details.com/photos/55e9d31eb761f3fa1980d1bd/master/pass/culture-trends-critical-eye-201203-social-mavs-kickstarter_harticle.jpg>
<http://www.details.com/story/social-mavericks-kickstarter-adler-chen-strickler>