<http://schema.org/alternativeHeadline>
"Crowdsourced interior design startup CoContest raises $200,000 as it eyes Latin America"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/07/23/crowdsourced-interior-design-startup-cocontest-raises-200000-as-it-eyes-latin-america/>