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"Mike Krieger, the Instagram co-founder you rarely hear about, took the stage Thursday morning at GigaOm\u2019s Mobilize conference to talk about the beginnings of Instagram and how the app was able to scale to accommodate its huge influx of users \u2013 a number that has now reached 100 million.\nHis advice? \u201CKeep things as simple as possible.\u201D\nRather than try and invent the wheel, Krieger suggests that app developers rely on already proven technologies. \n\u201CPart of our stability has come form choosing things that was trust,\u201D says Krieger. \u201CIn your first version, don\u2019t overthink things. Prove your concept, and then figure out where you want to go deeper.\u201D\nBuilding first for mobile, Krieger says, is also an advantage, because you\u2019re restrained in what you can really do. When you have a particular lists of constraints in mind, then you can build your app better adjusting for those constraints.\nInstagram\u2019s picture size, for instance, is 612 x 612 because the Instagram team figured out that that resolution was the minimum pixel-density the app needed to display a full-resolution retina image on an iOS device.\n\u201CA big part of it is figuring out what you want to be good at, \u201C says Krieger. \nFor Instagram, the team focused on three things:\n\nSpeed\nGetting the best possible photos using the existing camera hardware\nHelping people to Communicate\n\nInstagram saw itself as \u201Cfilling the gaps in people\u2019s lives,\u201D so they needed an app that would work quickly while someone was waiting for a bus or their next meeting, as well as be something that people wanted to use. \u201CA huge part is thinking about where people are going to be using the app,\u201D says Krieger.\nEarlier this month Facebook officially completed its acquisition of Instagram, a $730 million purchase.\nA deal for $300 million and cash and 23 million shares of Facebook, the overall purchased price dropped from $1 billion to $730 million with the drop of Facebook's stock value since its IPO this spring."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/09/20/instagram-mike-krieger/>