<http://schema.org/headline>
"Google also plans to use Google+ Pages for shared endorsements starting on November 11"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2013/10/11/google-also-plans-use-google-pages-shared-endorsements-starting-november-11/?awesm=tnw.to_b0bss>