<http://schema.org/about>
"We wondered about the magazine ad we saw with happy flowers coming out of smokestacks and the message \"Don't throw anything away, there is no away\" in 70's happy hippy font over the top. We were reminded of Collin's little vase from the other day, a"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/greenwash-watch-shell-told-to-pull-greenwashing-ad.html>