<http://schema.org/description>
"Singapore-based startup Burpple has graduated from being a mobile-only food-themed photo sharing\u00A0app to launch on the Web as a food search engine, as it seeks to monetize its services ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/asia/2013/07/15/burpple-launches-food-themed-search-engine-on-the-web-as-it-seeks-to-monetize-its-services/>