<http://schema.org/description>
"The Coca-Cola Co has launched a 2010 FIFA World Cup competition to invite consumers to contribute to &amp;quot;the longest-ever online goal celebration&amp;quot;."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/coca-cola-co-launches-longest-goal-celebration-campaign_id100655.aspx>