<http://schema.org/description>
"A number of very smart people believe that the winner in geosocial will be the company that is able to provide the most financial incentives to check in.\r\n\r\nAnd it\u2019s not just talk. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2010/10/27/geolocation-what-if-its-not-all-about-the-money/>