<http://schema.org/name>
"National Basketball Association"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?tmd=1&mi~id~cookie=1326728822195~1619~852390614~~1&quicktabs_insider=1&quicktabs_nested_qt=0&quicktabs_ticket_central=2&quicktabs_poll=0&quicktabs_news=2>