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"Angry Birds will land at the Super Bowl, according to a recent report.\nThe popular mobile game from Rovio will be advertised during the big game on Sunday, according to Advertising Age. The spot will have a special treat for fans: an embedded code that Angry Birds players can use to access a special level in the game.\nThe spot is the first manifestation of Rovio's marketing partnership with 20th Century Fox, whose Fox TV arm is airing the Super Bowl. The studio is releasing an animated film called Rio. Users who watch the Super Bowl ad and reach the special level in the game will be entered into a sweepstakes. The grand prize is a trip to Rio de Janeiro to see the movie's premiere on March 22, when the Angry Birds Rio app based on the movie will also be released.\nAccording to the report, a Fox rep said this is the first time a Super Bowl ad is designed to be paused and looked at frame-by-frame to view an embedded code. Reps from Fox and Rovio could not be reached for comment."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/02/02/angry-birds-super-bowl/>