<http://schema.org/description>
"Bottled water producers are being urged to step up their advertising on social media and mobile phone platforms to target &amp;#39;Generation X&amp;#39; consumers in the US."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/bottled-water-firms-should-target-generation-x-study_id114517.aspx>