<http://schema.org/alternativeHeadline>
"Apple releases new \u2018Colors\u2019 ad for 13\u2033 MacBook Pro with Retina Display"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2012/10/25/apple-releases-new-colors-ad-for-13-macbook-pro-with-retina-display/>