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"IMAX president EMEA Andrew Cripps has spoken to Digital Spy about the future of the big-screen format. Cripps - the former Paramount Pictures International president - said that he is hoping to expand the range of films on offer to audiences at IMAX venues, broadening out from blockbusters to prestige pictures such as Les Mis\u00C3\u00A9rables (which screened on UK IMAX venues earlier this year) and Alfonso Cuar\u00C3\u00B3n&amp;#039;s upcoming Gravity.  &amp;quot;We&amp;#039;re trying to get out of being only for the fanboys. IMAX is so much more for so many more people,&amp;quot; said Cripps. &amp;quot;I was a big supporter of doing Les Mis because I thought not only the images, but the sound fits the IMAX format. It worked really, really well for us in the UK. &amp;quot;I think that&amp;#039;d bring in an older female audience, which expands our demographic that we can appeal to. &amp;quot;Our sweet spot&amp;#039;s always going to be the fanboy movies - the Man of Steels, Star Treks and Transformers - but we&amp;#039;d love to branch out.&amp;quot;   Cripps also spoke of the importance of offering moviegoers something they can&amp;#039;t get from watching TV, saying that cinema is lagging behind home entertainment when it comes to viewing innovation. &amp;quot;Home now has moved so far and the cinema experience hasn&amp;#039;t moved far in the last 20 years,&amp;quot; he explained, &amp;quot;I think IMAX, with the huge screen and the sound and the immersiveness of it\u00E2\u20AC\u00A6 you can&amp;#039;t get that at home. &amp;quot;That&amp;#039;s what we have to have to get people off their couches and go to the movies on a regular basis.&amp;quot; JJ Abrams and Christopher Nolan, whose new film Interstellar is expected to shoot in IMAX, are just two of the filmmakers who Cripps says are &amp;quot;great examples&amp;quot; for utilising IMAX.   Nolan filmed several scenes for The Dark Knight and The Dark Knight Rises using the format, while Abrams shot portions of his 3D Star Trek Into Darkness in IMAX. Due to the weight and sound generated by the IMAX cameras no feature film has been shot entirely in the format, but Cripps confirmed that more nimble, lightweight digital cameras are being &amp;quot;actively developed&amp;quot;. &amp;quot;The cameras we have are big and bulky - directors love the image that comes out of them, they&amp;#039;re just hard to work with,&amp;quot; he said. &amp;quot;I think it&amp;#039;d be great to see a whole movie in IMAX, that would be fabulous.&amp;quot; Star Trek Into Darkness, opening in the UK on May 9 and May 17 in the US, will be the next film to be released in IMAX. Watch the trailer for the movie below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/movies/news/a464885/imax-expanding-from-fanboy-movies-and-developing-digital-cameras-says-andrew-cripps/>