<http://schema.org/alternativeHeadline>
"Shampoo Vs. Conditioner: Which Always Runs Out First?: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2009/08/shampoo-vs-conditioner-which-a>