<http://schema.org/keywords>
"Football, Non fiction, Gift Books, Inspirational, Academic, African-American, Black History Month, Christian Interest, Boy's Interest, Civil Rights, Freshman Read, Heroes"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.ca/Heisman/John-M-Heisman/9781451682939>