<http://schema.org/about>
"Few things about Halloween are scarier than the over-consumption that goes along with it: One-time use costumes, processed candy by the bag-full, and off-the-shelf makeup full of mysterious chemicals are just the beginning. This year, leave the tricks to "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/slideshows/culture/candy-and-costumes-for-a-sweet-and-spooky-green-halloween/>