<http://schema.org/description>
"We recently shed light on an innovative social media campaign run by Royal Dutch Airline KLM, called KLM Surprise. The campaign involves surprising KLM passengers with personalized ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2010/11/16/klm-gets-a-surprise-of-their-own/>