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"If there were one giant global sports tournament, to be decided by how many fans a team has on Facebook, Manchester United (9.9 million fans) would lose a close, tense final match to FC Barcelona (10.3 million fans). \nBut what if you decided the winner on how many of those Facebook fans are active \u2014 that is, the ones liking posts and making comments? Then Man United's 256,000 active fans would run away with the trophy. Barcelona wouldn't even get a runners-up medal. Its 142,000 active fans are fewer than Real Madrid's 155,000. (All numbers are rounded to the nearest 1,000.) \nSuch are the results of a fascinating new monthly ranking of Facebook fandom, cooked up by New York startup FanGager. In a bid to promote its CRM-style dashboard of social media engagement, the startup has started curating a list of the top 100 most active fan pages. \"Brand managers are collecting fans,\" says CEO Eran Gefen, who started the company in Tel Aviv two years ago, \"but we think the conversation should move to engaged fans \u2014 just as on the web, counting hits and page views gave way to counting unique users.\"\nMoving the conversation would be good for Justin Bieber, too. The Canadian pop star's 20 million fans are outnumbered by Lady Gaga's 29 million \u2014 but Bieber's number of engaged fans, 360,000, is the highest on Facebook. Lady Gaga's 148,000 engaged fans can't even top those of Kesha or the Black Eyed Peas. \nFacebook game company Zynga has the second highest number of active fans, for its Texas Hold 'Em poker game, while Facebook's own fan page doesn't even make the top 10. Glee is by far the most engaging TV show, apparently, followed by Jersey Shore and trailed way behind by How I Met Your Mother and House.\nGiven that Jersey Shore activity, the top-ranked corporate brand in the listing, MTV, may come as little surprise. The second highest corporate brand, Victoria's Secret, also requires little explanation. The top packaged goods? Skittles, followed by Oreo cookies. Check out the top 20:\n\nMan United can't claim quite as many engaged fans as Bieber or Zynga, but it does walk away with the title for highest percentage of active fans in the top 100, at 2.6%. But Gefen says that figure pales into comparison with the U.S. Army, which has relatively few fans but a 10% activity level.\nAs for Mashable? We're closing in on half a million Facebook fans \u2014 and a very respectable 4.5% activity level. Thanks, everyone."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/16/fangager-facebook-ranking/>