<http://schema.org/about>
"Ethics, schmetics, if you send me something tasty in the mail, preferably something of the sweet or chocolatey variety, you get moved right to the top of my posting queue. So it is with unabashed delight\u2014and, trust me,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/organica-deluxe-ginger-cookies-good-to-every-last-crumb.html>