<http://schema.org/about>
"TODAY\u2019s animal advocate Jill Rappaport shares the story of two Brooklyn  \r\nfriends who started a blog to raise money to save an abused dog\u2019s life."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/animals/videos/puppy-left-to-die-is-saved-by-a-blog>