<http://schema.org/datePublished>
"2013-03-12T00:00:00.000Z"^^<http://schema.org/Date>
<http://www.golfdigest.com/story/david-leadbetter-short-game?/golf-instruction/2013-04/david-leadbetter-short-game&/golf-instruction/2013-04/david-leadbetter-short-game>