<http://schema.org/articleBody>
"ZocDoc, the online tool for searching local doctors and making appointments online, has just announced its Series A round of funding.  Led by Khosla Ventures, this round has extended $3 million in investment funding to the New York-based startup.  Launched nearly a year ago, ZocDoc has been building up its user base on both the doctor and the patient end, rolling out its service on a city-by-city basis.  \n\nThis has also grown in conjunction with its practice-by-practice strategy of providing its service to dentists, dermatologists, ophthalmologists and primary care physicians, which has probably been its most successful implementation thus far.  Tackling the health care industry on a practice-basis has allowed ZocDoc to adjust its strategy and technology offerings, enabling it to better achieve the growth its seen in the past year.  According to ZocDoc, there are about 90,000 available appointments through its service at this time.  \n\nWith the recent round of funding, ZocDoc is looking to expand its service even further, to cities beyond NYC.  That means that there's a heavy focus on the local market as well as the practice market, giving ZocDoc two levels at which to promote its service.  That's double the work, so ZocDoc will have to double its staff\u2014something the company has already done in the past 6 months, from five to ten full-time employees.  \nAs we've also seen a growing trend in Web-based personal assistant service and other initiatives like Google Health which aim to provide more ways in which consumers can control their information as well as access necessary local resources, there's a great deal of opportunity for ZocDoc to continue its current expansion strategy and hopefully become more valuable in the integrated Web space.  To that end, ZocDoc will be releasing a Facebook and an iPhone app for additional appointment-making capabilities, as a result of its recent API offering."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/08/18/zocdoc-series/>