<http://schema.org/description>
"While Uber\u00A0has quickly become one of the easiest ways for us to get where we need to go, the company now wants to help get things to you. It just\u00A0announced\u00A0UberRUSH, an experimental ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/04/08/uber-testing-uber-rush-bicycle-courier-service-manhattan/rush_zones/>