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"James Franco has discussed the experience of playing himself in This Is The End.  Written and directed by Seth Rogen and Evan Goldberg, the comedy stars Franco, Rogen, Jonah Hill, Jay Baruchel, Michael Cera, Christopher Mintz-Plasse and Emma Watson, all playing versions of themselves.  &amp;quot;I think like all [Seth and Evan&amp;#039;s] movies, even going back to Superbad, they put in this level of heart or connection between the characters that grounds the comedy,&amp;quot; Franco told Flicks and Bits. &amp;quot;So I figured out, &amp;#039;Alright, maybe my character is like really obsessed with Seth Rogen&amp;#039;.&amp;quot; &amp;quot;I wouldn&amp;#039;t say that I&amp;#039;m obsessed with Seth in real life (laughs), to the point where I make paintings to win his love,&amp;quot; Franco joked. &amp;quot;But I do love Seth, and over the course of my career, really from the first thing me and him did, Freaks and Geeks, to now, he&amp;#039;s been there at important points in my career... &amp;quot;And so I felt James Franco would be just more interesting and less of a cartoon if he had that connection with Seth and need to connect with Seth.&amp;quot; Watson has admitted that she was initially confused by the concept of the film, but came to appreciate the script&amp;#039;s portrayal of strong, &amp;quot;badass&amp;quot; female characters.  &amp;gt; &amp;#039;This is the End&amp;#039; star Seth Rogen: I&amp;#039;m a pothead, not a stoner &amp;gt; Jay Baruchel on &amp;#039;This is the End&amp;#039;: This movie is a long time coming This Is The End will be released on June 28 in the UK, and is released this week in the US.  James Franco - career in pictures  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/movies/news/a488929/james-franco-on-playing-james-franco-in-this-is-the-end/>