<http://schema.org/headline>
"I Am Playr now sells physical football shirts for fans of the fictional Facebook game"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/uk/2012/02/29/i-am-playr-now-sells-physical-football-shirts-for-fans-of-the-fictional-facebook-game/>