<http://schema.org/keywords>
"Jeff Sheets"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/putters-take-personalization-t?/golf-equipment/blogs/newstuff/2011/06/putters-take-personalization-t.html&/golf-equipment/blogs/newstuff/2011/06/putters-take-personalization-t.html>