<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/mediamonkeyblog/2012/mar/27/bbc3-a-year-of-making-love"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/mediamonkeyblog/2012/mar/27/bbc3-a-year-of-making-love>