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"Google's YouTube has acquired Directr, a startup aimed at helping small businesses create promotional videos.\nDirectr markets a mobile app on iOS that provides small businesses with a way to create and publish videos.\nSee also: 10 Simple Google Calendar Tips and Tricks to Boost Your Productivity\nDetails of the deal were not disclosed, but Directr is a relatively small operation, having only raised $1.7 million in funding. The company will integrate into YouTube's video ads division.\n\"Our small band of scrappy film lovers set out 2 years ago to help regular folks make great video. Today, we are incredibly excited to take the next step on that journey and announce that we are joining the video ads team at YouTube,\" Directr wrote in a blog post announcing the deal.\nThe move will also mean that Directr's app is now free to use.\n\"For now, everything you love about Directr is staying the same and we\u2019ll continue to focus on helping businesses create great video quickly and easily. One immediate bonus: Directr will soon be all free, all the time. Thanks, YouTube!\" the company added.\nGoogle has made numerous recent moves to bolster its offerings to small businesses, a market sections that spends about a $140 billion a year on local advertising.\nGoogle recently revamped its online business director with My Business, including a refreshed Android App.\nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/08/06/google-acquires-directr-small-business-video-marketing/>