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"Canadian brewing giant Labatt Brewing has fired its long-time creative agency    Ammirati Puris after becoming disappointed with the agency&amp;#39;s &amp;amp;quot;expensive    inconsistency&amp;amp;quot; in its creative output.   A report by the National Post newspaper claims the decision to split followed    a high-level meeting in New York this week between Labatt executives and the    parent company of Ammirati, which has handled Labatt&amp;#39;s business for almost eight    years."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/labatt-ends-ties-with-long-standing-creative-agency_id74230.aspx>