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"Bill Slawski at Cre8asite forums started a thread he named Google advertising patent applications, have fun with a list of several fairly recent patent application on search advertising technology.  Here is a quick summary of them:\n\nAdjusting ad costs using document performance or document collection performance\nAdvertisements for devices with call functionality, such as mobile phones\t\nFacilitating the serving of ads having different treatments and/or characteristics, such as text ads and image ads\nAutomated graphical advertisement size compatibility and link insertion\nSystem and method for rating electronic documents\nResults based personalization of advertisements in a search engine\nRendering content-targeted ads with e-mail\nSelectively delivering advertisements based at least in part on trademark issues\nSystem and method for providing on-line user-assisted Web-based advertising\nMethod and system for providing targeted graphical advertisements\nGenerating user information for use in targeted advertising \nSystems and methods detecting for providing advertisements in a communications network \nSystem and method for enabling an advertisement to follow the user to additional web pages\nSystem and method for automatically targeting web-based advertisements\nGenerating information for online advertisements from Internet data and traditional media data\nPromoting and/or demoting an advertisement from an advertising spot of one type to an advertising spot of another type \nServing advertisements using a search of advertiser Web information\nRendering advertisements with documents having one or more topics using user topic interest information\nUsing enhanced ad features to increase competition in online advertising\nMethod and system for dynamic textual ad distribution via email \nServing content-relevant advertisements with client-side device support\nServing advertisements based on content\nMethods and apparatus for serving relevant advertisements\nMethod and system for providing advertising listing variance in distribution feeds over the internet to maximize revenue to the advertising distributor\nMethod and system for providing filtered and/or masked advertisements over the internet\nMethod and system for providing advertising through content specific nodes over the internet \nUm, wow, ummm, now that is one huge list.  Forum discussion at Cre8asite Forums."^^<http://www.w3.org/2001/XMLSchema#string>
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