<http://schema.org/alternativeHeadline>
"A grassroots design initiative created after Superstorm Sandy stages its second exhibition and sale with a new charity partner and an emphasis on 'coming together in a time of need.'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/remodeling-design/blogs/storm-relief-benefiting-reclaim-nyc-returns-for-ny-design-week>