<http://schema.org/description>
"With Google ringing the death knell for its RSS Reader application, the July 1 curtain call has kicked a number of companies into action as they vie for the market left by Google Reader's ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2013/05/10/ping-it/e-109/>