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"Imagine a child's building blocks. Now imagine them moving around, lighting up and even interacting with each other, while being controlled by your iPhone. That's the idea behind ATOMS, a Kickstarter project that launched Monday.\nEx-Apple employee Michael Rosenblatt assembled the Seamless Toy Company from the startup scene in Boulder, Colo. over the past few months. In four weeks, the company has cranked out 13 prototypes of ATOMS, tiny devices that kids of all ages can use to build working interactive toys.\nIf the idea sounds like Lego Mindstorms, you're not far off. Rosenblatt, whose day job is at Samsung, says he aims to help kids build toys that actually do things, rather than just sit there. \nIn one example on its Kickstarter page, ATOMS claims to transform a magic wand: \"What good is a magic wand that doesn\u2019t do anything? Not much good, really. Certainly can\u2019t compete in a wizard\u2019s duel. This kit allows you to build an ATOMS magic wand that can turn on your nightlight, move a toy, or close a door with a shake of the wand.\"\nEach individual ATOM has a specific piece of technology that gives it abilities to become more than just an inanimate object: a motor, accelerometer, battery or even iOS controller (via Bluetooth 4.0), among others.\n\nSEE ALSO: LEGO Click: Building Blocks Meet Social Media\nThe idea sounds amazing, even if these \"advanced creativity\" kind of toys tend to have a limited audience. Rosenblatt says he thinks ATOMS will have some broad appeal, however, since the individual pieces themselves will be fairly simple; they don't require electronics skills, programming experience or even parental supervision, the project page says.\nATOMS is seeking $100,000 in funding to build its first three sets, with the lowest-priced one aimed to sell for less than $50. But Rosenblatt says he hopes people will see the project's appeal, and raise 10 times as much.\nWill ATOMS succeed? That's up to you \u2014 does it sound like a project you'd fund, or a product you'd buy? Let us know in the comments below.\n\n \nImage courtesy of Seamless Toy Co."^^<http://www.w3.org/2001/XMLSchema#string>
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