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"My Bloody Valentine have reportedly teamed up with an earplug provider to help protect their fans&amp;#039; hearing at their upcoming shows. The notoriously loud band have partnered with Earplugshop to give away thousands of the firm&amp;#039;s disposable Moldex Yellow range of protectors at the entrance of their European concerts, NME reports. The company&amp;#039;s Shaun Thornburgh said: &amp;quot;I am very pleased to have struck a deal with such an ear-splittingly loud band as My Bloody Valentine, and respect to them for taking ear damage so seriously. &amp;quot;By handing out these disposable earplugs at their gigs, the band is highlighting how important it is to protect ears from damage which, once set in, is irreversible.&amp;quot; A limited number of earplugs were freely available at My Bloody Valentine&amp;#039;s shows at the Camden Roundhouse in London last year. Some fans left the concert early when the band closed their set with the &amp;quot;holocaust&amp;quot; section in the live rendition of 1988 single &amp;#039;You Made Me Realise&amp;#039;, during which sound levels reportedly peaked at 130db. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/music/news/a169492/my-bloody-valentine-team-with-earplug-firm/>