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"Amazon-owned Soap.com has begun selling grocery goods.\nUnlike Amazon Fresh, which delivers a full range of groceries via an elaborate system of delivery trucks, Soap.com's selection is limited to approximately 10,000 non-perishable items such as cereal and coffee. Orders are shipped via UPS in one to two days for $4.99; orders more than $39 ship for free.\nThe expansion into grocery is a logical next step for the site, which already sells a range of health, beauty and household products. Marc Lore, CEO of Soap.com's parent company Quidsi, says that customers have \"been asking about grocery since [the site] launched in 2010.\"\nAmazon acquired Quidsi for $540 million in cash in November 2010."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/10/24/amazons-soap-com-begins-selling-groceries/>