<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/it/it/hd/italy/milan-hotels?cm_sp=OSMEU-EX-EMEA-IT-HED-AIX-MHR-milan_text.html>