<http://schema.org/alternativeHeadline>
"Organization partners with AMC network and a slew of celebrities to capitalize on the popularity of zombies and the hit television series 'The Walking Dead.'"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/lifestyle/arts-culture/blogs/american-red-cross-launches-zombie-blood-drive>