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"The World Class Vehicle Launch series investigates the launch performance of five leading vehicle assembly firms operating in North America, and examines their past and future launch strategies. The companies reviewed in our analysis include Chrysler, Ford, General Motors, Toyota, and Honda. We have collected monthly production data on vehicles (30 launches) launched by these companies in North America between 1992 and 1996. Although there were more than 30 launches during this period, our initial investigation focuses on single product, single plant launches. This article focuses on Chrysler and is the fourth in the series. It is important to note that there are many measures of a successful launch. This series analyzes a launch event in only the most basic form: the time it takes a facility to return to capacity in terms of production. This series is not meant to be an exhaustive study on launch performance, but instead it is meant to further the understanding of the vehicle launch process."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.autofieldguide.com/articles/world-class-vehicle-launch-timing-chrysler-corporation-part-4-of-6>