<http://schema.org/alternativeHeadline>
"TODAY's animal advocate Jill Rappaport shares the story of two Brooklyn  \r\nfriends who started a blog to raise money to save an abused dog's life."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/earth-matters/animals/videos/puppy-left-to-die-is-saved-by-a-blog>