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"Mark Cuban has a problem and it is kind of our fault. He wants people to go to the theater instead of staying home and enjoying their beautiful high-def TVs. O.K. he didn't say the last part but you can still feel his pain via his blog. Mr C. is concerned with the amount that studios/theaters spend on advertising verse how much tickets cost. It is definitely something that industry leaders are concerned about. Do you know that a studio might spend $12 bucks per person in ads and marketing to get you in the theater's seats? We all have spent a good amount on our home theaters, so what would get you out of your Berkline Theater Seats and away from your cheap bag of popcorn? Mark Cuban wants to know and is willing to pay you good money if it works.[via DVguru]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2006/07/26/mark-cuban-is-offering-you-a-job-in-the-movie-biz/>