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"Let's face the facts: Heat damages hair. It dries, breaks, and fries tresses, but we keep coming back for more, loving the look it gives us in the end. However, there are a few things we can do to protect our hair from heat and products we can use that work with hot tools to enhance hair's appearance. Rodney Cutler, Redken Brand Ambassador, is here to help!\n\n\"Heat causes the worst damage to hair by stressing the cuticle, causing the smooth coating that sits on the hair shaft to become rough, break off, and ripple instead of sitting flat on the cuticle, making hair to look dry, damaged, and limp,\" explains Cutler. \"If you use a curling iron or straightening iron on hair that's even a tiny bit wet, that also causes damage to the bonds in the hair shaft itself, literally melting them! A blow dryer used too close or one that's too hot can also cause damage, resulting in color fade, split ends, and breakage.\"\n\nDon't worry\u2014you won't have to swear off hot tools forever. Find out how you can turn up the heat on your hair health."^^<http://www.w3.org/2001/XMLSchema#string>
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