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"      Shocker alert: Dr. Pepper&amp;#039;s man-centric marketing campaign for its new 10-calorie diet soda, Ten, is causing quite the uproar in the blogosphere. For a quick overview of the offending materials, you can check out the commercial above; there&amp;#039;s also a Facebook page that allows you to take a quiz to see if you&amp;#039;re &amp;quot;man enough for the can,&amp;quot; and play a game where you shoot at girly stuff. Personally, as a woman who writes about man-centric food and drink here all day, I almost prefer this campaign to the subtle sexism of pretty much all other marketing out there. (Anybody else notice that there aren&amp;#039;t a lot of frustrated house-husbands in ads for tile cleaner? Yeah.) But lots of ladies are getting pretty bothered. Criticisms of Dr. Pepper&amp;#039;s strategy include arguments that the offensiveness is purely intentional, and that it doesn&amp;#039;t even make good business sense to engage in a campaign of exclusion, given that we women are the ones actually at the grocery store buying you your goddamned soda anyway, you lazy... sorry, I digress.  For the record, I tried the soda. It tastes fine, if you like Dr. Pepper, and I didn&amp;#039;t grow testicles or anything. But I&amp;#039;ll probably stick with my Anim\u00E9e beer all the same. Thoughts and/or taste tests from the world of men welcome in the comments below.... "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/food-drink/drinks/a11288/dr-pepper-ten-commercial-6513262/>