<http://schema.org/alternativeHeadline>
"Wal-Mart knew it was in unknown territory when it launched 'Get on the Shelf,' an Internet popularity contest in which inventors compete for a coveted shot at selling their creations through the world's largest retailer."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/money/sustainable-business-practices/videos/attention-frustrated-inventors-wal-mart-wants-you-on-ais>