<http://schema.org/alternativeHeadline>
"The first day of South by Southwest always sets the tone for the whole week\u00E2\u00BF\u00BF And this time around, I have good feelings about what's to come. After getting to my hotel around 6,..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/sxsw-day-one-report>