<http://schema.org/description>
"About a year ago, I covered a site clinic session where Google's Matt Cutts said that he'd prefer to start with a new domain than a domain that was penalized in the past.  He used an analogy that new "^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.seroundtable.com/archives/023117.html>