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"\n\nConcrete jungle got you down? Sometimes all you need is a word of reassurance... well, and some great jeans. Such is the premise of this short film, directed by photographer/filmmaker/woman-about-town Poppy de Villeneuve, and commissioned by super cool SoHo denim brand 3's founder Scott Morrison. Word is de Villeneuve is a J.D. Salinger fan, and this little film is like a big city Franny and Zooey. Watch. Smile. Buy good jeans.\n\nCheck out the world of 3, here."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/exclusive-first-look-3x1-presents-dear-lily-by-poppy-de-villeneuve>