<http://schema.org/about>
"Well, this is interesting: According to a new report by OPower, household energy consumption was actually down during Super Bowl XLVI."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/at-home/blogs/report-is-the-super-bowl-a-household-energy-saver>