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"If you live in Tunisia, you might have noticed that some of your bros have been racking up the ladies on Facebook lately \u2014 and appear to be \"in a relationship\" with hundreds of girls. \nThat's not a testament to their pickup skills, but rather a new Axe campaign from Ogilvy Tunisia. In March Axe created an app that let users list themselves as being in a relationship with or engaged to multiple ladies. \nWhen other users clicked on that status, they were taken to the Axe app, where they too could rack up their conquests. According to the video below, the idea plays on \"a typically male Tunisian characteristic: bragging about how many girls one can line up.\" (We were not aware that this trait was only limited to Tunisia.) The app quickly spread to thousands of people. \nThe line of body washes and fragrances is no stranger to controversial advertising campaigns \u2014 in February, the company launched \"Swipe an Angel,\" an iAd for Axe in the UK. The ad, created by BBH London, let users manipulate female angels from the ads by making them spin around and shed their feathers when the iPhone is shaken. \nWhat do you think of Axe's multi-girlfriend campaign? Funny or fail?\n\n\n\n\n\n\n\n[via Social Times]\nPhoto courtesy of Flickr, Don Hankins"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/05/18/axe-facebook/>