<http://schema.org/description>
"It might not feel like it for most, but the festive season is upon us. Ecommerce sites are gearing up to tempt us all into spending with them as we start to consider gifts for the holidays.\r\n\r\nEtsy, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/10/07/etsy-eyes-the-british-market-with-2-million-uniques-per-month-and-is-set-for-3-million-sales-in-the-uk/>