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"If you're Adidas and you've got a Star Wars-inspired collection rolling out in January, what better way to promote it than by using social media? Adidas, however, has taken its online marketing initiative one step further, integrating Facebook and Google Maps to create the Star Wars Death Star Superlaser.\nThe Adidas Originals application uses Facebook Connect to personalize the application experience, even granting you power over the Death Star control deck so you can blow up your Facebook friends' streets with help from Google Maps.\n\nThe application experience is straight out of a Star Wars movie, and on the first go around you'll notice that your location is the first target of the superlaser. After your street is blown to smithereens, however, you can target a friend's location by selecting any one of your Facebook friends to attack. This is where the Google Maps integration comes into play; you can even fine tune the laser's exact target using Street View if you so desire.\n\nAll in all the Adidas application is clever, fun and addicting. Plus, according to the information we have, there are apparently numerous variations of the application in circulation on retail partners' sites. It's quite the adventure. If you find any of them, definitely share a link in the comments.\nPlay yourself or watch my location fall victim to the superlaser in the video below:\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/12/19/adidas-star-wars-app/>