<http://schema.org/alternativeHeadline>
"Once struggling to simply sell T-shirts, this optimistic set of siblings have hit the big time with savvy business skills and a good attitude."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/money/green-workplace/stories/life-is-good-for-apparel-company-brothers-and-so-is-business>