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"Clearspring has made a number of strides in the past couple of months, building on the new trends that we've seen take shape lately, from \"open\" networks to new ad networks.  Always one to stay at the forefront of these trends, Clearspring has launched its own ad network, and teamed up with PointRoll for an exclusive partnership for providing rich media ad options for clients.  Clearspring already had widget ads, but the new ad network allows ads to be placed on other widgets.  See below for an example on how ads are being integrated into content widgets with Clearspring's new ad network (Virgin Mobile's ad displays in the bottom left corner).\n\nOn PointRoll's end, the media-centric ad company now has a widget platform that its own clients can take advantage of.  This seems like a nice addition for PointRoll, which is also providing ad tools for AOL  video.  I got a chance to chat with Peggy Fry, Senior Vice President, and Eric Swain, Director of Advertising, over at Clearspring in regards to its new ad network.  Swain mentioned the varied widget + ad formats that will be made immediately available upon the ad network's launch, obviously in an effort to extend some variety for clients and end users.  \nOne of the specialties for PointRoll's participation with Clearspring's widgets with ads will be the corner peel, which has been a staple for online ads, and will be one of the debuted designs.  One thing I was curious about is the tracking and analysis that will be offered from Clearspring in regards to its multiple design options.  Clearspring will be giving clients information on their widgets' performance, but I was particularly interested to know if Clearspring would be incorporating these stats for any automated tools.  \nIn Clearspring's evolution as a distribution tool, it's become somewhat of a one-stop shop, so offering a way to analyze the performance for multiple widget formats and recommending the best formats or combination of formats for various types of websites would give Clearspring another edge.  Fry and Swain said this automated option isn't yet an offering, but this is definitely the direction in which Clearspring is going.  \n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/12/09/clearspring-ad-network-pointroll/>