<http://schema.org/alternativeHeadline>
"Hulu gets a BIG update as it rolls out a new online video player that\u2019s 55% larger"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/03/15/hulu-gets-a-big-update-as-it-rolls-out-a-new-online-video-player-thats-55-larger/>