<http://schema.org/articleBody>
"FacebookPinterest\n\nSince its humble inception in 1994 as a skateboard shop on Lafayette Street, Supreme New York has slowly but surely become arguably the greatest streetwear brand of all time. What exactly does that mean? It means that their clothes have for over 20 years been the standard of cool, not only because of the way they look, but because the overall essence of cool the brand projects. See, even though Supreme's prices are in the streetwear price range ($30 tees, $300 jackets, $140 jeans), the label itself has a feeling much more akin to that of a high-fashion brand. Take one step inside the store and you'll be met with stern, if not harsh glares by employees that seem to say, \"Are you going to buy something or not?\" This aura is the product of the company's tight-lipped corporate approach, its limited runs of product, and its high-profile collaborations with brands like Nike. Together, these elements have garnered Supreme a dedicated following that perhaps no other brand has ever experienced.\n\nKeeping all of that in mind, the label just dropped a teaser image of its Fall-Winter 2014 collection. Unlike most brands, Supreme doesn't simply start transitioning in new product and phasing out the old. It literally closes its doors for 3 weeks twice a year to change the store over to the new season, in the process building up hype for the new, never-before-seen offerings. So the above photo may not seem like much to the uninitiated, but for devout followers of Supreme, it means a new collection is imminent. And that's something to get excited for."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/iconic-streetwear-brand-supreme-previews-fall-winter-2014-collection-internet-youth-holds-its-breath>