<http://schema.org/description>
"If you own a smartphone and have a penchant for running or cycling, chances are you've used your pocket rocket as a personal music player, or used one of the many fitness-tracking apps ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/08/19/swimming-to-the-beats/>