<http://schema.org/alternativeHeadline>
"With Its Genius Twist, Social Shopping Site sneakpeeq Sees 30% Growth"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/11/15/with-its-genius-twist-social-shopping-site-sneakpeeq-sees-30-growth/>