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"The Drums have criticised the music industry for lacking emotion. The band, who define themselves as a pop group, believe their definition of pop music is very different to the one in the current commercial landscape. &amp;quot;There&amp;#039;s our definition of a pop band, then there&amp;#039;s the popular definition of a pop band. They&amp;#039;re two separate ideas - kind of opposites,&amp;quot; frontman Jonathan Pierce told Bang Showbiz. &amp;quot;Pop to us deals more with the melody, sincerity, relatability - and these are things that are severely lacking in what most people consider pop music: they have no melody and there&amp;#039;s no sincerity. Guitarist Jacob Graham added: &amp;quot;It comes from greedy people who want to make lots of money. And the idea of being the coolest. It&amp;#039;s not cool anymore to sing a pretty, straightforward pop song.&amp;quot; Pierce also believes that many artists use &amp;quot;strange&amp;quot; production techniques that are cheaply created. He continued: &amp;quot;Maybe it&amp;#039;s just us being out of touch - but we don&amp;#039;t understand where the sounds - that swish noise - where it comes from. It&amp;#039;s just layers on layers of strange sounds. &amp;quot;[It&amp;#039;s] all made on a desktop computer - no instrument, no people - probably made in somewhere that looks like an office.&amp;quot; The Drums recently revealed that they have written their &amp;quot;best song ever&amp;quot;. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/music/news/a291231/the-drums-pop-has-no-sincerity/>