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"Colorado's legalization of recreational marijuana sales is too divisive to be a real-time marketing opportunity for most brands.\nUnless, of course, your brand happens to be a hippie-tinged brand of Grade A munchies. Ben &amp; Jerry's, the Unilever-owned ice cream brand, was one of the few \u2014- perhaps the only \u2014 major brand to weigh in on the issue. The ice cream company did so with this apropos tweet on Thursday.\nSee also: 9 Changes to Expect at Midnight on Jan. 1\n\nBREAKING NEWS: We're hearing reports of stores selling out of Ben &amp; Jerry's in Colorado. What's up with that? pic.twitter.com/zBs8nyxZWn\n\u2014 Ben &amp; Jerry's (@benandjerrys) January 2, 2014\n\nFans were quick to point out that Ben &amp; Jerry's has quite a lot of flavors to salute the occasion:\n\n@benandjerrys @ethanklapper what flavor?CherryGarciaPhishFoodHalf Baked?\n\u2014 nathan morgan (@NshBizMorgan) January 2, 2014\n\nAt this writing, the remark got more than 2,800 tweets and 1,700 favorites. One of their earlier, more generic tweets about New Year's Day received about 180 retweets and 300 favorites. \nColorado Amendment 64, which allows for commercial sales of marijuana to adults over 21, went into effect on Jan. 1. Marijuana shops in the state posted $1 million in sales on the first day, according to a report.\nBONUS:  The History of Marijuana in the U.S [VIDEO]\n\n\nImage: Marc Piscotty/Getty Images\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/01/03/ben-jerrys-marijuana-tweet/>