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"Forget FarmVille. Cracker brand Triscuit is attempting to build a social network around actual farming. \nLaunched quietly earlier this year, homefarming.com claims about 14,000 members. The site features information about recipes related to farming, as well as information on the \u201Chome farming movement,\u201D which will be celebrated on April 12 a.k.a. Home Farming Day.\nWhat does a box of crackers have to do with farming, you ask? According to a rep for Kraft, Triscuit has sought over the past year to align itself with the \"real food\" concept. \u201CThe effort taps into the trend of people getting back to basics in a tough economic environment and wanting to grow their own food,\u201D the rep says, adding that \u201Cit\u2019s a perfect fit for Triscuit.\u201D\nLike some other brands, most notably Haagen Dazs\u2019s Five and Frito-Lay\u2019s Lay\u2019s potato chips, Triscuit has recently put a spotlight on the fact that it \u201Cstarts\u201D from a few basic ingredients \u2014 wheat, soybean oil and salt. The jump from simple ingredients to home farming was a fairly logical one. Last year, the brand created 4 million \u201Chome farming\" Triscuit boxes with plantable herb seed cards. The brand plans to double that number this year. \nTriscuit's goal is a daunting one; creating a social network from scratch, rather than setting one up on Facebook, has proven to be an elusive goal for most marketers. Though weight-loss brands have claimed some success doing so, Walmart, among others, has failed to get user levels into the seven-digit range."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/04/07/triscuit-social-network/>