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"There are countless British medal hopes at London 2012, but not many are going into the competition as reigning World and Olympic champions. Cyclist Victoria Pendleton is a rare exception. Already at the very top of the game, she&amp;#039;s the perfect choice for this classy Britannia photoshoot.  &amp;quot;With patriotism at an all time high and so much for Brits to be proud of ahead of the Diamond Jubilee and Olympics, it&amp;#039;s a great year to be British,&amp;quot; Pendleton said. &amp;quot;Which is why I&amp;#039;m working with Hovis to celebrate their use of 100% British wheat in each and every loaf by recreating the female personification of the British Isles, Britannia - a powerful symbol of unity, tying us Brits together as a nation.&amp;quot;  Victoria Pendleton is the Hovis Ambassador and supports Hovis&amp;#039;s use of 100% British wheat in all its loaves A survey of 2,000 people from Hovis found that 45% of Britons think that our unique sense of humour is the national trait we&amp;#039;re most proud of, beating talking about the weather on 41%. Next was our stiff-upper-lip attitude on 40%, a passion for queuing on 30% and politeness rounding out the top five with 25%. Hovis brand manager Ansareen Shaban said: &amp;quot;What this survey demonstrates really well is how proud we are to be British - more three quarters said they felt honoured to be part of this country. &amp;quot;It is great to see that as a nation we are proud of our British heritage and have some of the most iconic symbols to celebrate.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/showbiz/london-2012-olympics/news/a384493/victoria-pendleton-as-britannia-its-a-great-year-to-be-british/>