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"Amazon CEO Jeff Bezos unveiled a smartphone, an extension of the company's Kindle Fire line of tablets, at an event in Seattle, Washington, on Wednesday.\nCalled the Fire Phone, the smartphone will launch on July 25 (preorders begin now) and will be exclusive to AT&amp;T in the U.S. It will cost $199.99 for a 32GB version and $299.99 for 64GB, with a two-year contract. AT&amp;T customers can also buy the phone contract-free via the carrier's Next program, for no money down and 24 monthly payments of $27.\nSee also: Amazon's Firefly Feature Scans the World Around You, and Lets You Buy It\nCustomers will also be able to buy Fire Phone unlocked directly from Amazon for $649. A year of Amazon Prime membership is included with purchase whether you buy from AT&amp;T or Amazon. The device also includes the Kindle Owner's Lending Library, the only smartphone to do so.\n\nThe 4.7-inch device boasts a 2.2GHz quad-core processor, an Adreno 339 graphics processor and 2GB of RAM. It runs Amazon's custom version of Android, called Fire OS, and the design has Gorilla Glass on both the front and the back.\nAs predicted, the Fire Phone's display is capable of display 3D images. Amazon calls the technology Dynamic Perspective, with a 3D effect that adds the illusion of depth behind the screen, rather than outward. The phone uses four special front-facing cameras, all with a wide field of view, to detect where the user's head is at all times, Bezos said. Every camera is equipped with an infrared light so the Fire Phone's 3D effect should work even in low-light conditions.\nBezos demonstrated how the 3D display could be used to browse and shop. By tilting the phone a certain way, a user can move from one item to the next. The same feature can also scroll through web pages without touching the display.\nAmazon said it would make a software development kit (SDK) for the Dynamic Perspective available, so app developers will be able to design their apps to work with the display, which could be particularly useful for games.\nOne of the standout features of the Fire Phone is that it offers free, unlimited photo storage on the Amazon Cloud (videos are not included) for pictures captured by the 13-megapixel camera. Amazon is clearly leveraging its strength in cloud services to its smartphone photo experience.\n\nImage:  Mashable,  Christina AscaniAnother new feature: Firefly, which lets you scan any product, even music and TV shows playing in the background (\u00E0 la Shazam) and bring you information on them from Amazon.com. The feature, which is activated via a dedicated physical button, works with restaurant signs and phone numbers, too. MyFitnessPal is integrated with Firefly to provide nutritional information on food.\nAmazon includes its May Day service with the Fire Phone for no extra charge, extending the popular instant-customer-service app that it introduced with the Kindle Fire HDX tablets.\nThe Fire Phone has special features for video and music, too. The phone has the ability to \"fling\" content to another devices, such as Amazon's Fire TV, and Xbox or a PlayStation. The phone will also have predictive caching, which predicts what you're going to stream next. Prime Music will have the \"x-ray\" feature to provide real-time lyrics for songs.\n\nFor reading, the phone's WhisperSync feature will work with voice. That means you can listen to an audio version of the book while, say, driving, then continue where you left off on a Kindle or Kindle app.\nThe Fire Phone also includes special headphones equipped with magnets, which supposedly help prevent them from getting tangled up in pockets.\nRumors surrounding an Amazon phone have circulated for years, but the first credible reports began months ago, saying the company was working on a mobile device with a special 3D-capable screen. More recently, AT&amp;T was reported to be the exclusive partner for the phone in the U.S., and that Amazon's secretive hardware company, Lab126, had been working on the phone for almost five years.\nThe history of 3D-type screens in mobile suggests consumers aren't interested in the feature. The two most notable devices, the HTC Evo 3D and the LG Optimus 3D, both flopped. The only real 3D success in mobile so far has been the Nintendo 3DS, which is explicitly a game console.\nSamantha Murphy Kelly contributed reporting to this story.\n\n\nAmazon Fire Phone Release\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\n\n\n\n\n\n\n\n\n\nAmazon Fire Phone Release in Seattle \n\n\nImage: Mashable, Christina Ascani\n\n\n\n\n\n\nHave something to add to this story? 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