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"My good friend Adam Audette wrote a great post on the 6 principles of ethical SEO.  In his article, he explains:\nDon't do any harm and engage in aggressive techniques.  You don't want to hurt their brand.\nFocus on the community and provide valuable information for them.\nFix problems, even if that means to give your clients the cold, hard truth and information they don't want to hear.\nInternet marketing requires a combination of smaller disciplines to be powerful.  Social media alone won't cut it.  Neither will SEO.\nDon't only do SEO.  Teach it.\nWe should build scalable solutions so that the client will continue reaping the rewards of our campaigns.\nAdam's post is interesting and a great read in itself.  The ensuing discussion is also a good read -- it's all about everyone's individual ethics, and Adam has a lot of great points.Forum discussion continues at Sphinn."^^<http://www.w3.org/2001/XMLSchema#string>
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