<http://schema.org/alternativeHeadline>
"Lifelike Paper Flowers to Brighten Up Your Life [Origami Kit with Book, 180 Papers, 20 Projects, DVD]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://books.simonandschuster.com/LaFosse-Alexanders-Origami-Flowers-Kit/Michael-G-LaFosse/9780804843126>