<http://schema.org/description>
"If you're looking for someone to head up design for your startup, you might want to look at the person who created &amp;quot;Startups, this is how design works.&amp;quot;, a fantastic guide ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2012/06/05/kicksend-hires-wells-riley-creator-of-startups-this-is-how-design-works/>