<http://schema.org/alternativeHeadline>
"UK: Press round-up \u2013 AD, Pernod &amp; Fortune. Day 3"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/press-round-up-ad-pernod-fortune-day-3_id81222.aspx>