<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FIn-Wake-of-Accident-PETA-Calls-for-City-Ban-on-Cruel-Horse-Drawn-Carriages-in-New-Bern.aspx>