<http://schema.org/description>
"Vimeo today announced a big update to Vimeo On Demand (VOD), its direct distribution platform. The new features include rent and own pricing options, preorder availability via a new ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/media/2013/09/09/vimeo-on-demand-gets-rent-and-own-pricing-options-preorders-promo-code-generator-and-more-advanced-stats/>