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"FacebookPinterest\n\nThe formula seems simple enough: stick a bunch of editors on a boat, where they can't possibly escape, liquor them up, and tell them what's new with your brand. We've all seen it go down before, but not nearly in the same casual, and understated manner that Bonobos was able to swing it last night. See, Bonobos is all about a no-frills shopping experience for dudes, and it extends into everything they do: great products with a certain sense of sartorial know-how, without the overtly 'fashion' connotations. Bonobos co-founder Andy Dunn explains it well: \"We like to think our guy is mainly concerned with just having great clothes he doesn't have to think too much about; that he can just go on living in.\"\n\nFacebookPinterest\n\nAnd living we were, aboard the beautiful Black Knight, where Dunn and his team revealed the spring 2012 collection (colorful nods to Palm Springs in the 60s), as well as a few announcements like the introduction of Bonobos denim for fall. The straight leg selvedge samples were delightfully void of branding, leaving the only distinct features for the inside of the jean: sailcloth-inspired pocket detailing. After an hour or two spent with the squad, we must say the forecast is looking pretty sunny for Bonobos these days; (recent acquisitions from J.Crew and Gilt Groupe pepper an already strong roster).\n\nAs someone who wouldn't have dreamed of hitting Bonobos for, say, a sport coat up until yesterday, I saw some pieces that, quite simply, impressed me. And I think that was the general consensus among the crew. One thing is for sure, the Internet startup, that has become the largest clothing enterprise ever founded on the web in America, has pushed away from the dock, thrown up the sails, and is ready to tackle the oncoming seas. Enough maritime references for you? Yeah? Fine. Go buy some clothes online or something..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/last-night-hitting-the-hudson-with-bonobos-for-their-spring-2012-preview>