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"It seems Sony is finally fed up with being the brunt of industry jokes with its long list of laughable commercials. In Sony's recent internal review for its $150 million advertising account, it eliminated its 13-year ad agency, TBWA/Chiat/Day, from consideration.With TBWA out of the picture, it leaves four other companies in contention. Two companies, Publicis in the West and Deutsch have been requested to present further information, while the other two have not been contacted, according to Advertising Age.The recently released company was responsible for delivering Sony's Universe line of commercials, which are currently airing on TV. However, while TBWA/Chiat/Day was tasked with delivering the new line of commercials, Superfad is the production company that actually created the ads, so there still is a possibility that Sony continues the impressive ads.[Via Max Console]"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2007/11/29/sony-drops-ad-agency-responsible-for-universe-commercials/>