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"Are you willing to pay more for a greener magazine? A Heart Magazines survey found that 43 percent of respondents said they would pay more for a rag printed on recycled paper, while 39 percent said they would pay more for a"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/readers-care-if-their-magazines-are-green.html>