<http://schema.org/target>
"http://www.peta.org/?s={search_term_string}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FBodypainted-Beauties-to-Hit-Saskatoon-With--Go-Green--Go-Vegan--Message.aspx>