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"The first episode of ABC's Selfie has been available for streaming since earlier this week, but the network's latest move is going to get the social media-focused show straight into the streams of Twitter users \u2014 and let them share it, too.\nStarting Wednesday morning, ABC made the entire 22-minute pilot episode of the comedy, starring Doctor Who alum Karen Gillian available to watch within a Tweet, but in a first-ever move, Twitter users can also embed the show into their own original Tweet. \nSee also: 18 Reactions to \u2018Shake It Off\u2019 That Taylor Swift Could Write a Song About\n\"We went to Twitter with the idea of sampling the entire episode from our new series and they were thrilled to partner with us on this new technology,\" Marla Provencio, ABC's executive vice president of marketing, tells Mashable. \"We worked with their engineers and were able to bring this offering to our audiences for this first time.\"\n\nWaiting is so pass\u00E9...watch the FULL first episode of #SelfieABC, right here on Twitter! Experience Selfie:https://t.co/9Fx8yks771\n\u2014 Selfie (@SelfieABC) August 20, 2014\n\nTo embed the video, Twitter users need only use the hashtag #SelfieABC in their Tweet. (Note: It only works on iOS phones.)\n\"It's really exciting to see ABC innovating around how to get the most out of Twitter to build buzz for a new show this fall season,\" said Jennifer Prince, Twitter's director of entertainment industry sales. \"By sharing an entire episode of a new show on Twitter, ABC is giving influential television fans something to watch and tweet about to build excitement before the show premieres.\"\nLoosely based on My Fair Lady, Selfie is about a social media-obsessed 20-something (Gillan) who looks to a marketing guru (John Cho) for help in rehabbing her flawed ways. It officially premieres Sept. 30, but the first episode is available now on Hulu, ABC.com and video on demand.\n\"The social media aspects of the show have presented us with amazing hooks that we have been leveraging with our campaign, but they are not the driving force,\" Provencio added. \"This Twitter partnership represents the best of both worlds, where we can leverage a social media platform to showcase the full show that we know people will love and want to talk about.\"\nHave something to add to this story? Share it in the comments.\nBONUS: #5facts You Didn't Know About Selfies\n\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/08/20/watch-selfie-on-twitter/>