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" A new study links social capital to economic worth, with recent research by The Paley Center for Media showing that favorable online endorsements, such as Facebook &amp;quot;shares,&amp;quot; can increase the perceived value of a product by nearly 10 percent, The New York Daily News reports. Though the study didn&amp;#039;t mention specific brands, or fashion in particular, the study does indicate that Michael Kors&amp;#039; oft touted social media dominance is reflected in the brand&amp;#039;s exceptional performance since going public in 2011, growth that recently made the label&amp;#039;s namesake designer a billionaire. And that kind of money, friends, can buy you a whole bunch of cashmere. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a28511/social-media-endorsements-050114/>