<http://schema.org/description>
"&lt;p&gt;The fictional story of Alex Rogo\u2019s efforts to save his plant by challenging common practices was first published in 1984. If you\u2019ve read it, consider rereading it and sharing it with those who are unfamiliar with the tale. Ongoing-improvement lessons such as those presented in the book cannot be repeated enough.&lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/revisit-the-goal>