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"After bursting onto the scene a few years back, energy drinks have lost some of their early buzz. Ray Rowlands, from market research firm DrinksInfo, examines ways that drinks makers have sought to retain consumers&amp;#39; interest and how innovation could shape the future of the category."^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.just-drinks.com/comment/comment-soft-drinks-water-energy-drinks-evolution_id103820.aspx>