<http://schema.org/headline>
"Twitter&amp;#8217;s \u201Cbuy now\u201D button could finally unlock micropayments for the media"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2014/07/12/twitters-buy-now-button-could-unlock-micropayments-for-the-media/>