<http://schema.org/about>
"This is National Farmers' Market week in the U.S. and it's the perfect time to get acquainted with your local market if you haven't already. If you are a market regular, take a friend who's never been before. Buy a vegetable"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/celebrate-local-food-during-national-farmers-market-week.html>