<http://schema.org/description>
"Hoist, a New Zealand based startup that offers a set of tools to empower developers to build great apps, launched to all today following the end of a three-month closed-beta period.\r\n\r\nThe ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/dd/2014/02/04/hoist-aims-make-web-applications-easy-anyone-develop/>