<http://schema.org/name>
"PETA"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.peta.org/?ReturnUrl=%2Fmediacenter%2Fnews-releases%2FThe-Children-s-Museum-of-the-Upstate-Needs-to-Update-Its-Farming-Exhibit--Says-PETA.aspx>