<http://schema.org/keywords>
"baylor bears"^^<http://www.w3.org/2001/XMLSchema#string>
<http://collegesportsblog.dallasnews.com/2013/01/rob-parker-in-his-first-interview-he-didnt-say-robert-griffin-iii-wasnt-black-enough-meant-he-was-pushing-away.html/>