<http://schema.org/about>
"Many cereals advertised to children have an alarming amount of sugar, according to a report by the Environmental Working Group."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/food/healthy-eating/blogs/does-your-childs-cold-cereal-contain-more-sugar-than-a-twinkie>