<http://schema.org/description>
"Starbucks has over 705,000 followers on twitter and over 5,428,000 fans on Facebook. You could say that they're doing something right on the Web. What is it about Starbucks's social ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/>