<http://schema.org/description>
"The formula seems simple enough: stick a bunch of editors on a boat, where they can't possibly escape, liquor them up, and tell them what's new with your brand. We've all seen it go..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/last-night-hitting-the-hudson-with-bonobos-for-their-spring-2012-preview>