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"Ben &amp; Jerry's has never been one to follow the status quo when it comes to their ice cream flavors or their social media marketing tactics. Last month we flipped over their upside down status updates, but their latest move is making an even bigger social statement.\nThe Vermont ice cream maker updated their Twitter account [@cherrygarcia] this morning to inform followers of their latest flavor announcement: Chubby Hubby, an all-time favorite flavor for many, is now named Hubby Hubby.The symbolic statement is a reflection of their partnership with Freedom to Marry [@freedomtomarry], and their desire to \"raise awareness of the importance of marriage equality.\"\n\nThe Hubby Hubby alternation is a very bold statement that the company is making to show their support for same-sex marriages in Vermont. The name change, however, is only temporary, and will only affect ice cream buyers in the state of Vermont for the month of September.\nIt is interesting to note that while the name change is localized, the brand has decided to play up the announcement by not only tweeting about the news but sharing it prominently on their Facebook Fan Page, making it a message that will reach audiences worldwide. In fact, Ben &amp; Jerry's is already a trending topic on Twitter and getting buzzed about on Facebook, with tweets and comments bubbling up on the name change."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2009/09/01/hubby-hubby/>