<http://schema.org/description>
"On the floor of Web 2.0 Summit I came across this gem; Bloom Studios, which turns data from your favorite applications into beautiful gamification interfaces where you can interact ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/video/2011/10/19/bloom-studio-turns-data-into-a-beautiful-gamification-interface-video/>