<http://schema.org/description>
"As consumers are increasingly connecting to the Internet via their smartphones, advertisers are piling on the money to roll out mobile ads.\u00A0In the first half of 2013, US advertisers ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/us/2013/10/10/mobile-ads-on-the-rise-us-advertisers-spent-3b-in-first-half-of-2013-up-60-on-last-year/>