<http://schema.org/description>
"The media, for all its value, doesn't always get the story right. As a member of the media, I say that with sincerity. However, there are essentially two\u00A0varieties\u00A0of publications: ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/04/10/netflix-pacs-and-how-the-flixpac-story-went-sideways/>