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"After what appears to be a successful rollout period in the U.S., American Express cardmembers can now unlock and seamlessly redeem a variety of location-based offers from retailers in the UK.\nTo participate, UK cardmembers need to sync their cards with their Foursquare accounts at sync.americanexpress.co.uk. Using Foursquare, they can then locate and check in to participating venues nearby. Redeeming a reward is relatively effortless: Offers are automatically credited to Cardmembers' American Express accounts after clicking \"Specials\" and \"Load to Card\" within the Foursquare app.\nA number of well-known franchises will be offering deals through the AmEx-Foursquare partnership at launch, including Bella Italia, Cafe Rouge, Eat, House of Fraser, Nando's, PizzaExpress, Primark, Strada and Tesco. \nThose retailers are each offering \u00A310 cash back on purchases of \u00A310 or more, except for Eat and Tesco, which are offering \u00A35 cash back on purchases of \u00A35 or more.\nVouchers are a sizable market in the UK: 28 million people regularly redeem coupons, averaging \u00A3136 pounds in discounts per year, according to a 1,000-person survey executed by American Express in May.\nFoursquare will not receive any revenue from the partnership for now, but expects to in the future, Evan Cohen, general manager at Foursquare, told Mashable. It should at the very least help expand the app's reach in the country, which has a much smaller userbase compared to the U.S.\nFoursquare has more than 20 million registered users worldwide."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/05/30/foursquare-amex-uk/>