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"On Friday, a reader told me that Google was testing a new form of phone numbers in AdWords ads.  He sent me a screen shot and I used it over at Search Engine Land.Today, based on DigitalPoint Forum thread, I decided to try it reproducing it and I was able to for the search [jazzy wheelchairs].  As you can see from the image at the top right of this story, Google is placing a grayed out phone number on the ad, between the ad title and ad description.  The ad below that shows an advertiser placing their phone number directly int he ad description, which is different from this new feature.  I also saw this phone number listed in the AdWords featured ad spot, here is a picture:Google told me:Currently testing a feature with a small number of advertisers in which a phone number can be included within the ad to help them more effectively engage with customers who prefer to connect over the phone.Do you like this feature?Forum discussion at DigitalPoint Forum."^^<http://www.w3.org/2001/XMLSchema#string>
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