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"  Photo: Inez van Lamsweerde and Vinoodh Matadin for H&amp;amp;amp;M They don&amp;#039;t call her Queen Bey for nothing\u2014the singer and fashion icon was just announced to officially be the new face of mega high-street fashion chain, H&amp;amp;amp;M. The media launch will happen in tandem with her world tour, the Mrs. Carter Show, which kicks off on April 15, and for the H&amp;amp;amp;M print ads and billboards, she will be pegged as &amp;quot;Beyonc\u00E9 as Mrs. Carter in H&amp;amp;amp;M.&amp;quot; The empowering images prove once again that, according to Bey, girls &amp;quot;run the world.&amp;quot; &amp;quot;I&amp;#039;ve always liked H&amp;amp;amp;M&amp;#039;s focus on fun and affordable fashion,&amp;quot; said Beyonc\u00E9. &amp;quot;I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements\u2013fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.&amp;quot; Said shoot took place in Nassau in the Bahamas and was photographed by Inez van Lamsweerde and Vinoodh Matadin, and the commercial was directed by Jonas \u00C5kerlund. But perhaps the best part is that the video features a new song from the pop star called &amp;quot;Standing On The Sun,&amp;quot; which will be available in May\u2014along with the clothes (swimwear and beach pieces). A highlight of the collection is a tie-dye bikini from the H&amp;amp;amp;M for Water line, of which 25 percent of sales will be donated to  WaterAid , an organization that helps children in Africa and Asia get clean water. Read the latest breaking fashion news. "^^<http://www.w3.org/2001/XMLSchema#string>
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