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"YouTube is set to begin offering full length feature films within \u201C30 to 90 days\u201D according to CNET.  Parent company Google is said to be discussing a deal with at least one of the major movie studios that would bring ad-supported movies to the Web\u2019s most popular video sharing site, which recently started testing full-length TV shows as well.  \nAs CNET points out, YouTube has had a dicey relationship with the movie studios since inception \u2013 much of their early success was based on the ability to view TV and movie clips that had been posted illegally, and Viacom sued the company for $1 billion in damages.  \nBut, with Google\u2019s considerable financial muscle behind it, they are now looking to make nice with the studios \u2013 largely so they can get more easily monetizable content on the site.  While YouTube enjoys a considerable advantage in terms of traffic over its competitors, user-generated video has proven difficult to sell ads against, despite a number of new ad formats introduced by Google recently.   \nMy question about full-length movies \u2013 especially those that are ad-supported \u2013is will anyone watch?  The law of large numbers says that of course a few people will, but looking at the movie selection on Hulu or Joost \u2013 which contain nothing but professionally produced TV shows and films - it\u2019s hardly like walking into Blockbuster (think TBS, but way worse).  While Hulu's online TV selection has proved popular by quickly re-purposing timely content like the Sarah Palin-Tina Fey SNL skits, how many embeds have you come across for \"Dude, Where's My Car?\"\nIt would seem that the studios will continue to be reluctant to offer up their best content in an ad-supported model, and instead prefer to offer their new releases online through services like Netflix, who now let you pay to watch movies on your PC. So far, the online model is evolving exactly like TV \u2013 pay for the best, new movies (premium TV channels like HBO) and get the free, older stuff on basic cable with ads (TBS)."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/11/06/youtube-full-length-movies/>