<http://schema.org/name>
"Giving a nod to Uber, Exec aims to be the outsourcing app for busy professionals"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/02/29/giving-a-nod-to-uber-exec-aims-to-be-the-outsourcing-app-for-busy-professionals/>