<http://schema.org/familyName>
"Blatt"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.nba.com/cavaliers/?mi~id~cookie=1309833727858~595~1107225752~~1&tmd=1&quicktabs_poll=0&quicktabs_ticket_central=0&quicktabs_nested_qt=1&quicktabs_insider=0&quicktabs_news=1>