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"Social media brand monitoring platform, Simplify360,\u00A0explored the relationship between the number of\u00A0Facebook fans and engagement level to reveal that on an average, each new post generates\u00A0826 likes and\u00A0309 comments.\r\n\r\nThe research firm took 50 Facebook fan pages with a random mix of\u00A0brands from all over the world from consumer brands, to sports teams, to celebrities.\r\n\r\n\r\n\r\nThe research defines Liking Rate and Commenting Rate as the average \u2018likes\u2019 and 'comments' a post would generate if the number of fans for the page is normalized to one million. Only posts by the page admin are considered for the study."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/facebook/2011/05/17/1-million-facebook-fans-brings-in-an-average-of-826-likes-and-309-comments-per-post/>