<http://schema.org/about>
"A new study published in Proceedings of the National Academy of Science shows that many Americans really miss the big picture when it comes to saving energy, thinking that small behavioral changes have a far greater impact"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/clean-technology/americans-dont-know-how-to-save-energy-the-green-movement-is-partially-to-blame.html>