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"Talking on the stage at TechCrunch Disrupt, Yelp's CEO Jeremy Stoppelman had some interesting facts and ideas to give when it came to Yelp. Given a recent Google acquisition of Zagat, he had some things to say there, too.\r\n\r\nThe first thing to mention is that Stoppelman claims some huge numbers for Yelp. How huge? A 54% traffic growth this year has led the service to 63 million monthly unique visits. 21 million reviews grace the site and the app, and 1 million are being added every 30 days.\r\n\r\nNow, about Google. Stoppelman makes some interesting claims. Though Yelp says Google sends &amp;quot;substantial&amp;quot; traffic to the service, he says that he actually sees Yelp following the Google methodology for success. As more long-tail search results start showing up in Yelp's favor, Stoppelman says that it's exactly this that caused Google's rise.\r\n\r\nHe does say, though, that Google's acquisition of Zagat is &amp;quot;a funny move. Google wants to do everything. Historically it's very hard for a company to be really really good at more than a handful of things.&amp;quot; When it comes to restaurant ratings, this is obviously where Stoppelman is aiming when it comes to Google.\r\n\r\nStoppelman takes issue with Zagat reviews, stating that they are &amp;quot;typically a short blurb, they're heavily edited and there isn't a lot of transparency in what goes into these reviews.&amp;quot; But are these facts enough to make Google unsuccessful with its acquisition? That's a question that remains to be answered.\r\n\r\nAnd what about those claims of extortion? Stoppelman is quick to point out the class action lawsuit was tossed out, and chalks up the 1+1=2 math of those who would claim otherwise to &amp;quot;conspiracy theories&amp;quot;.\r\n\r\nAt any rate, Yelp clearly feels the pressure of what's happened with Google and Zagat. Even with 800+ employees, the company has just been moved into the underdog position."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2011/09/13/yelps-ceo-talks-numbers-calls-googles-zagat-buy-a-funny-move/>