<http://schema.org/name>
"\u05E2\u05DC\u05D4 \u05E9\u05E8\u05D5\u05EA\u05D9 \u05D0\u05E7\u05D5\u05DC\u05D5\u05D2\u05D9\u05D4"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ecology-services.com/?CategoryID=199&ArticleID=103>