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" Is it just us, or did last night&amp;#039;s Super Bowl commercials kinda... fall flat? I mean, midget KISS? Mr. Burns? This is the best Madison Avenue can do?  Maybe it&amp;#039;s the recession. (It&amp;#039;s telling that the most searched phrase on the Web this morning was not &amp;quot;roger daltrey&amp;#039;s rotting face&amp;quot; but &amp;quot;dockers free pants.&amp;quot;) Maybe it&amp;#039;s the brands themselves. (Even more telling that the guy behind that new talking-baby ad revealed to us that E-Trade thought his original punch line &amp;quot;was too aggressive.&amp;quot;) Or maybe it&amp;#039;s that the actual game was, for a change, distracting unto itself rather than in need of constant distraction. (Can we talk about that onside kick one more time?) But bottom line: The biggest night in advertising has lost sight of its purpose, which is to say funny, narrative attention-grabbers for men. Sure, there was Megan Fox, but who hasn&amp;#039;t seen her poolside already? And, sure, there was the Google ad, but Google&amp;#039;s been doing these &amp;quot;Search Stories&amp;quot; for months and \u2014 like last night&amp;#039;s men wearing diapers and diaperheads slapping men and men in need of diapers hugging their mothers \u2014 mostly for women. The only commercial for and about men that got the men at my Super Bowl party legitimately excited last night (aside from Reggie Bush flying) was this:      That&amp;#039;s not quite Downey singing on the cover of Esquire, but it&amp;#039;s damn close \u2014 and that&amp;#039;s an Esquire-approved message on early manhood. You know what else? I&amp;#039;ve actually been using this Dove Men+Care stuff for two weeks now (and, no, I am not paid to do so), and my skin is pretty comfortable. I still haven&amp;#039;t figured out the rope-climb, though. MORE ON THE SUPER BOWL&amp;#039;S MORNING AFTER:  EXCLUSIVE: Behind the Scenes of E-Trade&amp;#039;s Super Bowl Commercials for 2010 VIDEO: What the Talking Babies Look Like When They&amp;#039;re Not Talking BEYOND THE WHO: Watch Videos of Alternative Halftime History EARLIER: Five of the Best Banned Super Bowl Ads Ever PLUS: Dr. Oz on How to Watch Television and Be Healthy "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/news-politics/a6983/dove-super-bowl-commercial-2010-020810/>