<http://schema.org/alternativeHeadline>
"GLOBAL: Maxxium readies travel retail unit for Beam Global, Edrington alliance"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-drinks.com/news/maxxium-readies-travel-retail-unit-for-beam-global-edrington-alliance_id96684.aspx>