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"Mobile payment company Square introduced on Wednesday a new reader that will accept chip cards, which are already popular outside the U.S. and are expected to hit it big stateside in the next few years.\nAlthough the new reader looks strikingly similar to its previous model and still fits in your pocket, it's far more powerful: the reader will actually help users thwart off card fraud and protect sensitive data.\nSee also: Inside Square's Massive New San Francisco Headquarters\nSquare allows users (typically small business owners) to accept credit card payments via mobile devices such as the iPhone, iPad and Android smartphones. Now, the new white dongle is readying small businesses for EMV revolution in the U.S.\nEMV \u2014 which stands for Europay, MasterCard and Visa, a global standard for chip cards \u2014 offers more protection than the standard black magnetic strip we're used to seeing behind credit cards. As the industry shifts to these chip-enabled cards, which is expected to hit the mainstream market in fall 2015, Square will be ready to accept them with the new reader.\n\"There are more and more ways to pay, and with options like bitcoin and contactless, customers expect to pay however they want; cashiers should never have to say \u2018We don\u2019t accept that',\u201D said Jack Dorsey of Square in a statement. \u201CSquare started by empowering anybody to accept credit cards and enabling customers to pay with their name. Our EMV readers are the next step towards ensuring sellers make every sale.\u201D\nOne of the major differences is that the new reader requires charging \u2014 it comes with a USB port. But considering the heightened benefits of data protection and security, it's just a small extra step merchants need to take to keep the product powered.\nWhile most EMV solutions are pricey and require contracts, the new chip reader promises to be an affordable product. Square hasn't announced the price just yet, but its existing reader is free when you sign up for an account. \nThe new Square reader will be available for pre-order later this year. \nHave something to add to this story? Share it in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2014/07/30/square-reader-emv/>