<http://schema.org/name>
"Holiday Inn"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinn/hotels/us/en/bedford/dfwwe/hoteldetail?cm_sp=OSMAM-SB-US-EN-HPD8-AIX-MHR-Dallas.html/photos-tours>