<http://schema.org/description>
"The power of the collective conscious of the Internet is most clearly reflected in memes. These ideas or styles, which can take the form of anything from an image to a misspelt word, ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/12/27/13-of-the-best-memes-from-2013/15/?_escaped_fragment_=qVJnS>