<http://schema.org/description>
"K&amp;#039;Nex&amp;#039;s Coaster is a cinch to build"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.goodhousekeeping.com/childrens-products/toy-reviews/a14743/knex-coaster-232/?src=shelter_footer>