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"Is the future of social news distributed?  That certainly seems to be the thinking at a number of leading names in the space, with Reddit today announcing that their feature for creating your own version of the site is being extended to let you host it under your own domain and fully customize the look and feel.  The move follows news last week that Ma.gnolia was going open source, and  word earlier this summer that Digg is working on their own offering to let users create their own custom social news sites.\nWhile Reddit has offered an installable open source version (akin to Ma.gnolia\u2019s offering) of its software since June, the create-your-own Reddit offering - originally launched in January - is a hosted solution.  You setup your site by simply filling out a form and determining if your Reddit will be public, private, or restricted.  Mashable\u2019s Mark Hopkins and Steven Hodson are active participants in a custom Reddit that you can find here.\nWith today\u2019s additions, you can now use CSS to edit the stylesheet for your site, and setup a custom CNAME through your domain registrar to host your Reddit at a URL of your choice.  Essentially, this gives you some of the flexibility of the open source solution, but without the complexity or technical know-how required to set it up.  \n\nSo why are all of the social news sites moving in this direction?  In case you missed it, Muhammad Saleem had an excellent post yesterday arguing that bookmarking is dying.  While that may or may not be the case \u2013 yet \u2013 it would certainly seem there may be a limit as to how much these sites can grow on their own as destination sites, especially with Yahoo Buzz now vying for mainstream users.  Expanding into the business of powering other social bookmarking sites offers a new way for sites like Digg, Reddit, and Ma.gnolia to grow \u2013 even if it\u2019s likely the same power users who ultimately create the niche communities."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/08/26/reddit-on-your-domain/>