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"An Australian startup called Sharetapes Rick Rolled its way to fame with a Vine that Mashable and NowThisNews deemed the best for any startup at South by Southwest this year.\nThe Vine, below, tersely outlines the company's business model: NFC- and QR code-enabled physical cards that hold information like songs and videos. \n\nRetweet #sharetapes for the #6secondpitch contest from@mashable &amp; @nowthisnews at #sxsw vine.co/v/bwmXxlLgL91 To Win A Free Sharetape!\n\u2014 Sharetapes (@Sharetapes) March 10, 2013\n\nSharetapes won #6SecondPitch, a contest put on by Mashable and NowThisNews. The startup will now get a sit-down meeting with a partner at Lerer Ventures this month. \nMeanwhile, runners-up in the contest also included the following Vines:\nIugu\n\nc3po discovers @iugu - do you want to know more? #6secondpitch #mashable - RT vine.co/v/bHvrQtM9dLW\n\u2014 Patrick Negri (@patricknegri) March 5, 2013\n\nHelloIFancyYou\n\nExcited! RT \u201C@zakmediayogi: RT #6secondpitch @mashable @nowthisnews for #helloifancyyou helloifancyyou.com vine.co/v/bHvTivTIjaY\u201D\n\u2014 ifancyyou (@helloifancyyou) March 6, 2013\n\nCuratiant \n\nLet\u2019s help @coreyrawdon: RT his fun #6secondpitch featuring #grumpycat &amp; @curatiant vine.co/v/bwnZLzV7nvP #sxswi\n\u2014 Noah Jeppson (@dfwcre8tive) March 10, 2013\n\nNommful\n\nRT our yummy #6secondpitch from scratch abt #Nommful, a platform created for the love of #FOOD! @mashable vine.co/v/bw5PLMd0eiW\n\u2014 Nommful (@Nommful) March 9, 2013\n\nImage courtesy of NowThisNews\n      window._msla=window.loadScriptAsync||function(src,id){if(document.getElementById(id))return;var js=document.createElement('script');js.id=id;js.src=src;document.getElementsByTagName('script')[0].parentNode.insertBefore(js,fjs);};\n_msla(\"//platform.twitter.com/widgets.js\",\"twitter_jssdk\");"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/03/15/startup-pitch-vine-sxsw/>