<http://schema.org/description>
"Even if you're not a fan of NASCAR, you know that the partnership it announced with Twitter last month is pretty interesting.  The professional driving league became the first pro sports ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2012/06/07/twitter-gives-us-a-glimpse-under-the-hood-at-its-nascar-partnership/>