<http://schema.org/alternativeHeadline>
"Well, This Is an Unusual Way to Wear Your Eye Makeup. Is It Weird That I Kinda Like It?: Lipstick.com"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/lipstick/blogs/girls-in-the-beauty-department/2012/04/well-this-is-an-unusual-way-to>