<http://schema.org/articleBody>
"The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here.\nName: Projeqt\nQuick Pitch: Projeqt is a creative storytelling platform.\nGenius Idea: The art of online storytelling is all about presentation. As a non-linear storytelling engine, Projeqt gives creatives the ability to weave together stories dripping with style and personality from Flickr photos, RSS feeds, tweets, YouTube or Vimeo videos, and any media stored on their own computers.\nThe accidental startup came to be after creative director and co-founder David Lee was tasked with redesigning creative advertising agency TBWA's website to better display client work and do so in a Flash-free fashion that would work across any device. Projeqt was born then as a device agnostic web-publishing tool for TBWA and later spun off as its own entity.\nToday, Projeqt is a private beta startup for the creative community with two primary use cases: a simple portfolio tool for artists to showcase their work and a presentation tool for brands and business users. \n\n\n\n\nThe service's 2,700 beta testers have been using the platform for said purposes since its release in December. Projeqt users are also repurposing the experience for personal start pages, press rooms, virtual classrooms and even company websites, says Lee.\nUsers can craft \"projeqts,\" whatever their purpose may be, by adding content in the form of slides. Create a slide, name it, add tags, and fill the slide with a photo, text, video or feed. Slides are published to create the web story and be can reordered via drag and drop. Users can also create a projeqt within a projeqt to serve as a story inside a story.\nMore advanced users can tinker with the branding and design tools to adjust the appearance of the projeqt and add footer links and social network buttons.\nIn the coming months, Projeqt hopes to tap into additional social APIs \u2014 Instagram integration, for instance, is in the works and will allow users to display their Instagram photos in their projeqts. Also coming soon are theme options, though Lee insists that the startup won't exactly follow the theme direction of Wordpress or Tumblr.\nProjeqt remains free for now, though the startup's long-term plan is to develop a freemium model that would charge users for more advanced features. \nProjeqt is graciously giving interested Mashable readers invites. Want in? Send an email to contact@projeqt.com with \"Mashable\" in the subject line.\nSeries Supported by Microsoft BizSpark\n\n\n\n\nThe Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark, a startup program that gives you three-year access to the latest Microsoft development tools, as well as connecting you to a nationwide network of investors and incubators. There are no upfront costs, so if your business is privately owned, less than three years old, and generates less than U.S.$1 million in annual revenue, you can sign up today.\nImage courtesy of iStockphoto, DaveBolton"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/03/04/projeqt/>