<http://schema.org/description>
"Social Contests are a great way to increase engagement, reach, followers and leads. You can run social contests on a variety of platforms such as Facebook, Twitter, your website - all while being mobile compatible. Having great contests ideas and..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://blog.wishpond.com/post/48526277907/6-contest-deas-and-examples>