<http://schema.org/about>
"From shrunken apple heads to flayed skin cheese balls and origami bats, skip the wasteful Halloween aisle and craft your own spooky decorations instead. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/slideshows/green-home/12-easy-diy-halloween-decorations/>