<http://schema.org/url>
<http://gigaom.com/2012/10/23/life-logging-for-the-masses-memoto-smashes-kickstarter-goal-on-launch-day/>
<http://gigaom.com/2012/10/23/life-logging-for-the-masses-memoto-smashes-kickstarter-goal-on-launch-day/>