<http://schema.org/headline>
"David Beckham x H&amp;#038;M &amp;#8211; New Collection and Behind the Scenes Video"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.highsnobiety.com/2012/11/08/david-beckham-x-hm-new-collection-and-behind-the-scenes-video/>