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"The Woman In Black has surpassed the \u00C2\u00A320m mark at the UK box office. According to figures released by Screen Daily, Daniel Radcliffe&amp;#039;s first movie since the Harry Potter franchise is already the most successful horror film since records began 20 years ago. The film  topped the UK box office on its debut weekend on release, earning \u00C2\u00A33.1 million during its three-day opening weekend, making it the highest ever bow for a Hammer film in the UK. Hammer CEO Simon Oakes  described the film&amp;#039;s success as &amp;quot;amazing&amp;quot;. A successful marketing campaign, which included an audience reaction trailer, helped boost the horror movie&amp;#039;s popularity.  Jonah Hill comedy 21 Jump Street was this week&amp;#039;s second highest new entry, with box office receipts totalling \u00C2\u00A31.6m. In third place was The Best Exotic Marigold Hotel, followed by John Carter and We Bought A Zoo, which made its first appearance on the chart in fifth place.  The Woman in Black is a supernatural horror which tells the tale of a menacing ghost who seeks vengeance.  Watch the trailer for The Woman in Black below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/movies/news/a372848/the-woman-in-black-surpasses-20m-box-office-mark/>