<http://schema.org/description>
"Levi's established their market in the 1800's by supplying the 49ers with jeans during the California Gold rush. So if you think about it, we could consider San Francisco the birthplace of American denim..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/store-spotlight-ab-fits>