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"Sony&amp;#039;s PlayStation 4 business model will help to stabilise the UK&amp;#039;s fragile retail market, SCEE boss Jim Ryan has suggested. Jim Ryan told MCV that Sony&amp;#039;s business model shouldn&amp;#039;t be tampered with, especially given the fragility of the UK retail market.  &amp;quot;We understand the importance of used games for consumers and retail,&amp;quot; Ryan explained.  &amp;quot;We think the current model works and it should not be tampered with. &amp;quot;It&amp;#039;s consumers that have driven the decision. But equally, trying to shore up a very fragile ecosystem in the retail area is something we are quite happy to do.&amp;quot; Ryan also admitted that Sony had fallen behind Microsoft in the UK, and that the company was making efforts to rectify the issue with the launch of the PS4.  &amp;quot;We have the building blocks in place, I hope, to make a step change in the UK,&amp;quot; Ryan continues. &amp;quot;Because over the course of the cycle I don&amp;#039;t think we got it quite right in the UK. We now have a number of things in place to help address that. And PlayStation 4 is hopefully the time all those things come together. &amp;quot;PS4 is going to be a proper PlayStation marketing launch. In the UK Fergal [Gara, managing director], Murray [Pannell, marketing director], and the team have been given their orders to go out and do a bang up job. And we will be investing accordingly.&amp;quot; The PlayStation 4 will be available this holiday season priced at $399 in North America and \u00A3349 in the UK. First-party launch titles, which will cost the same as current-gen games, include Drive Club, Knack and Killzone: Shadow Fall. Watch a trailer for PS4 launch title Killzone: Shadow Fall below:  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/playstation-4/news/a492171/ps4-sony-protecting-fragile-uk-retail-market-with-business-model/>