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"   Photo: IMAXtree  If there&amp;#039;s a secret code for cool, Humberto Leon and Carol Lim have already cracked it\u2014and now they share it, piece by piece, on the runway. As the founders of Opening Ceremony and the new(ish) designers of Kenzo, the duo has already sparked the rise of the logo sweatshirt (those Tiger graphics!), which hit their runway a full 18 months before Alexander Wang and DKNY introduced their own catwalk versions. But this season, Kenzo is doing things a little differently. Their latest tees and sweaters feature bold, block print reading &amp;quot;No Fish No Nothing,&amp;quot; and support the Blue Marine Foundation, which helps protect the environment against over-fishing and oceanic pollution. Meanwhile, their newest fashion sweatshirt features an embroidered leaping fish, and their after-party was even held in the Paris Aquarium. That&amp;#039;s where we spoke with Leon about Kenzo&amp;#039;s latest collection\u2014just before a shark swam past Lily McMenamy and Mary Katrantzou. This is the first time Kenzo has paired with a non-profit, and it seems like you dedicated your entire collection to the ocean. Why? For Carol and I, it was a really personal message. We grew up in California, where the ocean was our neighbor. Aside from just admiring the ocean, loving the beach, and swimming and surfing every day, we want to have a message about protecting the ocean, and specifically protecting the fish that live there. Without fish, humans can&amp;#039;t survive. And without fish, you couldn&amp;#039;t have your after-party in the Paris Aquarium. We really wanted to hit the message home, but the message isn&amp;#039;t &amp;quot;don&amp;#039;t eat fish&amp;quot; and it&amp;#039;s not &amp;quot;don&amp;#039;t admire fish&amp;quot; or &amp;quot;don&amp;#039;t go to the aquarium.&amp;quot; You can still do all those things, you just have to do it in a way that&amp;#039;s conscious to the environment. It&amp;#039;s kind of an unspoken rule that if you want to be a street-style star, you need to wear a Kenzo sweatshirt or a Kenzo hat. You know, it&amp;#039;s funny, because to this day, when Carol and I see someone with a [Kenzo] tiger sweatshirt on the street, we still pull out our phone and snap a photo, too. We get really excited! How did you know that logo sweatshirts would become fashion&amp;#039;s new everything? Well for us, it&amp;#039;s not just the logo, it&amp;#039;s the graphic that changes each season. One of the things we promised when we came to Kenzo was that we&amp;#039;d create &amp;quot;house codes&amp;quot; for the brand. So you see the tiger, the clouds, and now the fish, and you understand that they&amp;#039;re part of an archive, and part of a new story of Kenzo. And that&amp;#039;s always been our goal. But we didn&amp;#039;t expect to see so many of them on Instagram! We&amp;#039;re literally underneath a shark tank. Are you scared?  [Laughs] I don&amp;#039;t think anything can scare you once you&amp;#039;ve put on a fashion show.  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a23799/kenzo-interview-humberto-leon-carol-lim/>