<http://schema.org/description>
"If you thought that everyone was going to let Kindle grab the spotlight and the e-book market uncontested think again, nearly everyone else in the space is making noise trying to stay ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/us/2010/07/30/today-in-e-books-sony-hates-cheap-and-barnes-noble-goe-to-war/>