<http://schema.org/alternativeHeadline>
"App monetization startup Vungle uses half of the $2m it just raised to start a developer fund"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/06/19/app-monetization-startup-vungle-uses-half-of-the-2m-it-just-raised-to-start-a-developer-fund/>