<http://schema.org/articleBody>
"Facebook has announced a new initiative to greatly simplify its advertising products, which will result in half of its ad units shuttered by the end of this year. The core of this plan stems from the\u00A0feedback Facebook received from marketers, which helped the company realize that its\u00A0ad products were too complicated and redundant.\r\n\r\nWhile Facebook calls this &amp;quot;an\u00A0ongoing effort,&amp;quot; the company says more than\u00A013 ad units will be terminated over the next six months. The company shared a surprisingly clear timeline with readers of its blog.\r\n\r\nBefore the end of June, Facebook shares that it will be making ads look more consistent, reducing the number of ad formats and making the ad creation process simpler for advertisers seeking to run multiple campaigns or trying to test out which ad creative performs the best.\r\n\r\n&amp;quot;We want to have a more consistent visual display of our ads across all marketer objectives and Facebook placements,&amp;quot; the company said on its blog post.\r\n\r\nIn July, Facebook says it will &amp;quot;eliminate redundancies&amp;quot; like the questions product for pages and the\u00A0online offer product, both of which Facebook says were less effective than standard\u00A0post and post link ads.\r\n\r\nThis fall, Facebook shares that it will &amp;quot;\u00A0automatically add social context to boost performance&amp;quot; in ads, instead of requiring marketers to purchase\u00A0sponsored stories in addition to ads.\r\n\r\nFacebook has also just released an inside look at its\u00A0Entity Graph, which we covered here.\r\n\r\nImage Credit: Justin Sullivan/Getty Images"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/06/07/facebook-announces-plan-to-simplify-ad-products-eliminating-13-ad-units-by-the-end-of-2013/>