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"Virgin Mobile has teamed up with 3jam  to offer its reply-all text messaging service to its customers.  This is one of the first times a mobile service provider has offered a reply-all option for text messaging, and it makes for group conversations to be more conducive within the parameters of mobile text messaging.  The deal between 3jam and Virgin Mobile involves a revenue-share as well, which is good for 3jam.  \nI think it's good that Virgin is finding more integrated ways of providing effective means of communication that's also integrated with the standard form of mobile messaging.  With mobile phones becoming more important for all media and communication exchanges, it's no wonder the mobile carriers and manufacturers are teaming up with smaller companies to offer the services that have seen steady growth for some time now.  \nAnother example of this is T-Mobile's partnership with MySpace  and Danger  for a customized site for the Sidekick, but this also isn't the first move Virgin Mobile has made towards offering more social tools for users.  It recently added mobile access to 8 different social networks for its customers.  3jam has recently raised $4 million in a Series B round of funding."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/09/20/virgin-mobile-3jam/>