<http://schema.org/description>
"Better fitness and health is something we all talk about and strive for, but it's usually the last thing we actually dedicate ourselves to.  There are a lot of reasons for that including ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/10/22/health-month-the-game-that-will-trick-you-into-a-healthier-lifestyle/>