<http://schema.org/description>
"If you've ever wanted to take extremely close-up pictures using nothing more than your smartphone, help is at hand if you're happy to shell out $15 on the Micro Phone Lens.\r\n\r\nStarted ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/gadgets/2013/08/26/turn-your-smartphone-into-a-microscope-for-just-15-with-micro-phone-lens/>