<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/theobserver/she-said/2014/mar/24/bring-on-the-ugly-women"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/theobserver/she-said/2014/mar/24/bring-on-the-ugly-women>