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"The Green Good Housekeeping Seal is an emblem of sustainability that is based on an evaluation of a wide range of environmental criteria and can only be earned by products that already hold the primary Good Housekeeping Seal, an icon that shows a product works and is backed by Good Housekeeping&amp;#039;s limited two-year warranty. In a marketplace awash with &amp;quot;green&amp;quot; claims, consumers are confused and suspicious. The Green Good Housekeeping Seal builds on the trust consumers have in the primary Seal and the product evaluations that are conducted by the scientists and engineers in the Good Housekeeping Institute before a product earns this prestigious emblem. Applications for the following product categories are available to businesses interested in submitting a product for a Green Good Housekeeping Seal Evaluation:   Appliances and Electronics Beauty Products Cleaning Products Food and Beverages Home Improvement &amp;amp;amp; Building Materials Paints and Coatings Paper Products  Criteria for the Green Good Housekeeping Seal were developed in collaboration with Brown &amp;amp;amp; Wilmanns Environmental, LLC a leading green consultancy as well as environmental experts in industry, academia, trade associations, and non-governmental organizations. The evaluation process involves reviewing and verifying a wide range of data and attributes associated with a product&amp;#039;s environmental impact. This include an examination of ingredients, materials, and composition; water and energy usage in the manufacturing process and during product usage; waste reduction during the manufacturing process; environmentally-responsible packaging, reduction of greenhouse gas emissions during product distribution, end-of-life disposal, as well as the brand&amp;#039;s corporate social responsibility performance. Points are earned for each criterion and must total at least a score of 65.  As a beacon of trust for 20+ million magazine readers, millions of goodhousekeeping.com visitors, and countless numbers of consumers who look for our famous oval emblem, Good Housekeeping has, with the introduction of the Green Good Housekeeping Seal, created an environmental emblem that truly resonates with consumers. To apply for the Green Good Housekeeping Seal, please contact Sara Rad, Director of Brand Development at srad@hearst.com or 212-649-2550. "^^<http://www.w3.org/2001/XMLSchema#string>
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