<http://schema.org/name>
"SEC Sports"^^<http://www.w3.org/2001/XMLSchema#string>
<http://secsports.go.com/watch?_escaped_fragment_=/view/video/27a09e98-17e2-462c-b983-d3c13dac312c/SEC-Audibles---Mark-Richt---Oct.-31,-2012>