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"Wrangler announced this week that country music singer Laura Bell would be the face of their new Booty Up uplifting jean campaign - to which I said to myself: Booty-lifting jean? Gals, did Wrangler get all Indiana Jones on us and discover the holy grail of date night denim perfection? Let&amp;#x27;s discuss... Wrangler Booty Up jean, $59.99 at Sheplers.com According to WWD, the new Booty Up jean features &amp;quot;patent-pending technology&amp;quot; to help lift that booty to the sky. Well, not the sky but, higher than normal. And who wouldn&amp;#x27;t want that? Wrangler attributes the &amp;#x27;booty-up&amp;#x27; effect to the jean&amp;#x27;s side seam darts and half-moon shaped double riser (that&amp;#x27;s the back rise of the jeans) - zero padding necessary (which is where my mind first went). So what&amp;#x27;s the catch? Well, these jeans do have a considerable amount of back-pocket stitching and they&amp;#x27;re boot-cut on bottom - which may or may not be your thing. And, um, the cowboy boots are definitely optional. Otherwise, you&amp;#x27;ve got a range of washes to choose from, allowing you to lift that booty for any denim-appropriate occasion! Want a few more options? Denim line Not Your Daughter&amp;#x27;s Jeans promises butt-lifting action in all their styles - they retail for just over $100 each - and Shape fX control jeans have a built-in butt reshaping panty - they&amp;#x27;re only $59! Would you ladies wear butt-lifting jeans or what? Do you like the Wrangler style? When would you wear a butt-lifting jean - on special occasions or 24/7? Do tell! More clothes that shape and sculpt: Spanx does workout gear and swimwear and these dresses have built-in shapewear! More Ways to Get Glamour: NEW! Now You Can Read Glamour on Flipboard! Get the latest fashion updates via Twitter on @glamour_fashion Check out our chic Tumblr! Read Glamour magazine on your iPad&amp;amp;#8212;print subscribers, it&amp;amp;#8217;s now part of your subscription plan! Like freebies? Enter the latest Glamour sweepstakes! Sign up for our fashion and beauty newsletters to get easy style tips (it&amp;#x27;ll make your inbox 10x sexier, we promise). And, did you know you can read glamour.com on your smart phone?! It&amp;amp;#8217;s the ultimate boredom buster. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2011/07/wrangler-launches-booty-liftin>