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" Ever wish you had all the perks of a personal bra fitting expert&amp;amp;#8212;but in the comfort of your own home? Say hello to True &amp;amp; Co., an online lingerie retailer that stocks some of our favorite intimates brands including Miss Mandalay, Natori, Eberjey, and Freya, and makes personal fit recommendations to you based on the answers you provide in a detailed online quiz. &amp;quot;We built a personal shopping experience that is fun and easy for the customer,&amp;quot; says CEO and cofounder Michelle Lam. &amp;quot;Behind the scenes, we baked the same unwritten rules that expert bra fitters use into code. Our system creates more than 2,000 variations of body type that can be matched to our inventory.&amp;quot; The company provides a home try-on program where, for a refundable $45 deposit, you can try on up to five bras in the comfort of your own home. Plus, if you order, you&amp;#x27;ll receive two expert-recommended bras in addition to the bra you selected&amp;amp;#8212;and you have seven days to decide whether to buy or return. Sure, it might not sound all that different from any standard buy-and-return policy&amp;amp;#8212;lots of lingerie retailers offer a fairly liberal refund timeframe&amp;amp;#8212;but the difference at True &amp;amp; Co. is its expert advice. &amp;quot;The busy, fashionable, always-online woman told us she wanted a new way to access great styles, great value, and exceptional, personalized service,&amp;quot; Lam says. &amp;quot;We deliver the best parts of the in-store experience&amp;amp;#8212;the expert counsel of a bra fitter and the ability to try on bras before she buys&amp;amp;#8212;to her doorstep.&amp;quot; This week, True &amp;amp; Co. will unveil She Walks in Beauty (+ Light), its debut 10-piece private label&amp;amp;#8212;for which it&amp;#x27;s tapped Nikki Dekker, cofounder and designer of super-cult intimates label the Lake &amp;amp; Stars, to design. Priced between $24 and $94, the beautiful bras, intimates, and silk separates are both pretty and functional. &amp;amp;#8220;No woman should feel like she&amp;amp;#8217;s dressing for someone else or that she&amp;amp;#8217;s putting on a costume when it comes to choosing her lingerie,&amp;amp;#8221; Dekker says. Inspired by a Lord Byron poem, Dekker created this collection with a specific woman in mind. &amp;amp;#8220;There was a woman born in my mind that was adventurous and funny and traveled back and forth between the Earth in the 1920s and a faraway galaxy in the distant future.&amp;amp;#8221; What do you think of True &amp;amp; Co.&amp;#x27;s offerings? Tell us in the comments, below! Check out all our coverage on True &amp;amp; Co. here and here!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.glamour.com/fashion/blogs/dressed/2013/10/find-your-perfect-fit-true-co>