<http://schema.org/about>
"On a recent visit to the newly renovated, hyper-green, and absolutely marvelous California Academy of Sciences in San Francisco, I strolled into the museum store and bought a tiny tree in a plastic mailing tube. The tree sat on my rental car dashboard"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/corporate-responsibility/my-3-inch-holiday-tree.html>