<http://schema.org/articleBody>
"Stuffing an electronic device in your pocket simply isn't worth enduring the oddly shaped bulge if it can't play some decent games, right? Sony Ericsson seemingly agrees in an interview with Pocket Gamer, with the phone company's Peter Ahnegard (touch&amp;eacute;!) discussing the possibility of releasing a PlayStation-branded phone. Ahnegard explains that sticking the PlayStation name on a phone is easier said than done, as consumers have certain expectations from such a prominent label. \"We're not launching a brand of handset simply because we can, but because we can lead up to the expectations of the consumer,\" he said. \"Up until today we haven't felt we could launch a PlayStation phone because it wouldn't be recognised as a true continuation of that brand of products.\" When further prodded, Ahnegard admits that a PlayStation phone is \"obviously something that we're looking at\" and expects it to materialize in some form before Christmas... \"but exactly which Christmas I can't confirm!\" Well, that narrows it down."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2007/08/28/sony-ericsson-obviously-considering-playstation-branded-phone/>