<http://schema.org/creator>
"E. Michael Johnson"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/golf_equipment_johnson_0904?/golf-tours-news/2009-09/golf_equipment_johnson_0904&/golf-tours-news/2009-09/golf_equipment_johnson_0904>