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"Fashion blogger Christine Martinez, the fourth most-followed Pinterest user in the world, has been busy packing for an island adventure and documenting on a Pinboard what she's stuffing into her travel bags.\nBut Martinez isn't pinning to any of the 41 Pinboards on her profile, which nearly 1 million users follow. She's posting on a board created on fashion label Calypso St. Barth's page.\nCalypso is flying Martinez from California to St. Barth, a french island in the Caribbean, this week to \"live pin\" a photo shoot for the label's 2012 summer look book. Pinterest can drive significant traffic to retailers\u2019 websites, and Calypso looks to capitalize on that behavior by piggybacking on Martinez's success on the social network to attract more attention to its boards and website.\nMartinez, known as Chrisem on Pinterest, blogs about fashion, dogs and fashion for dogs on her Miles to Style site. She has established her personality on Pinterest as feminine and bright. Her boards, compared to other most-followed users' boards, are noticeably more infused with pink.\n\"The reason this program is primed for success is because Christine is an actual Calypso shopper and her boards embody the Calypso aesthetic,\" ICED Media's Leslie Hall, president of the digital marketing agency representing Calypso, told Mashable on Monday. \"Everything is measured so we can track referrers, traffic, and sales. It\u2019s an example of efficient and qualified targeting at scale.\u201D \nHall devised the Pinterest initiative for Calypso after discovering increases in traffic and revenue referrals from Pinterest in the past six months.  \n\nSEE ALSO: 8 Strategies for Launching a Brand Presence on Pinterest | Pinterest's User Engagement [CHART]\nMartinez will spend March 7-8 in St. Barth, pinning items to Calypso's \"Packing for St. Barth\" board and creating new Pinboards on her own profile. She says the opportunity fits well with her love for color and beautiful things.\nOther fashion brands on Pinterest include Ann Taylor, Bergdorf Goodman, Club Monaco, Kate Spade New York, Rent the Runway and Warby Parker, among others. However, Calypso appears to be the first brand to leverage a power user on Pinterest in a \"live pin\" manner.\nBONUS: Mashable Readers Hack Their Pinterest Boards\nLast month, one clever Pinterest user helped us show Mashable readers how to hack a Pinboard to build a creative display. Many readers gave the hack a shot and submitted these gems.\n\n\n10 Quirky Pinterest Board Hacks\n\n\n\n\n\n\n\n1. Audrey Julienne\n\nPinterest user Julienne captured Philadelphia's famous city hall building. It looks like she applied some Instagram filter magic too!\n\n\n\n\n\n\n\n\n\n\n2. HomeAway.com\n\nTravel booking site HomeAway.com's Pinterest presence displays three blue versions of home away from home.\n\n\n\n\n\n\n\n\n\n\n3. Jon Gluck\n\nGluck created his version of The Social Network movie poster.\n\n\n\n\n\n\n\n\n\n\n4. Johnny Truant\n\nTattoo artist Truant presents his inked version of Madeline Usher, a ghostlike character in Edgar Allen Poe's short story The Fall of the House of Usher.\n\n\n\n\n\n\n\n\n\n\n5. Stephanie Peay\n\nWe love the layout of Peay's Scottish slice.\n\n\n\n\n\n\n\n\n\n\n6. Tyler@ Rankography\n\nDo you agree with Tyler@ Rankography's opinion about Alfred Hitchcock?\n\n\n\n\n\n\n\n\n\n\n7. Two River Theater\n\nNew Jersey-based Two River Theater Company took the opportunity to share the exterior and interior of the space, as well as some fan artwork.\n\n\n\n\n\n\n\n\n\n\n8. Regina Ortiz\n\nStill in the Valentine's spirit, Ortiz created a board of lovey-doveys.\n\n\n\n\n\n\n\n\n\n\n9. Rochelle Fainstein\n\nWe love how Fainstein's pup Moose pokes his head into the corner of the Board.\n\n\n\n\n\n\n\n\n\n\n10. Louis Dorman\n\nFinally, Mashable's own art director Louis Dorman took the opportunity to get a little expletive.\n\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/05/pinterest-calypso-fashion-chrisem/>