<http://schema.org/name>
"Hotel Indigo"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/hotelindigo/hotels/us/en/london/lonin/hoteldetail?source=cityImage&cm_sp=IMMerch-_-HI2_US_en-_-ExploreDestinations_London/directions>