<http://schema.org/alternativeHeadline>
"It's all the rage. You're a brooding thespian on the outside, but inside, you just wanna make 'em laugh. How to do it? Jon Hamm seems to have it pretty well figured out"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/actors-comedy-cameos-jon-hamm-brian-williams>