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"A first for Nielsen Online, the research company combined syndicated online video measurement with patented panel and server research methods in order to get a deeper and more insightful look at video consumption in the online market.  The result is the first release of VideoCensus, and Nielsen has outlined the differences it found between men and women when it comes to watching videos online.  \nTurns out, women (age 18-34) have a tendency to watch clips on network television websites more so than their male counterparts (accounting for 22% of streams), and men seem to really like user-generated content (accounting for 12% of streams).  Typical.  That's because boys have a shorter attention span and don't like the episodic drama we females need to catch up on online before the new episodes come out later on in the evening.  ;)\nWhile I am just speculating at the reasons why men and women have different viewing behavior in regards to online video, at least it's good news for television networks, each of which have been developing their respective online components for streaming content online, in the face of YouTube.  Nielsen also points out, however, that there is a significant amount of overlap for the men and women that watch content on user-generated websites.  YouTube topped the charts with its online video consumption overall, but MySpace took the lead when it came to the overlap shown between men and women, viewing video content online.  Veoh and Break came in second and third, for the overlap category.  \n\nAs you can see by the charts, network TV websites had far less overlap when it came to the sexes.  I can't help but wonder how much the diversity of user-generated video sites has to do with these statistics.  It's easy enough to get a wide variety of content, including some from network television, on a user-generated site, whether through a distribution agreement or pirated content.  So serving as an aggregate gives user-generated video sites a leg up in that regard, along with other interactive factors that may further engage users as well. \nAnother interesting thing that Nielsen was able to detect with this VideoCensus report is the times at which people are consuming videos across the various online portals.  Lunch time (12 pm to 2 pm) is when the network television websites see the most activity, while late at night (actually over night, from 11 pm to 6 am) is when user-generated video sites get the most love.  \nI think the network television companies and advertisers will bet the most out of this particular VideoCensus report, as it looks at the way in which things are shaping up since so many of the networks have taken measures to respond to the YouTube phenomenon.  This data will be made all the more useful when combined with Nielsen's new home effort to study video and television consumption."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/02/14/nielsen-videocensus-2/>