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"Don't panic if your checkins on Facebook plummet in a few weeks. Facebook is changing the way it counts checkins, photo posts and multiple visits in a short period to a location.\nFacebook confirmed that the way branded pages count checkins will change but didn't respond to a question about whether this will impact overall numbers. \nA letter being sent to branded page owners was posted on AllFacebook. It reads:\n\"We are revising checkin numbers on Facebook pages to give you a more accurate picture of how people are visiting your business. Among these changes, previously, if an individual checked into your business multiple times, each check-in was counted into your page\u2019s total check-in number.\"Now, if someone checks into your business multiple times within a 12-hour period, that action will be counted as one unique check-in. In addition, when people tag their friends at a location and upload a photo, those photo tags will be counted more holistically.\"For example, if 20 photos were uploaded to an album at a specific location, we\u2019ll now count that as a single check-in. If Jessica checks into a location and tags five friends in the photo she uploads with her check-in, the total checkins number will be six \u2014 Jessica plus her five friends\".\nA Facebook spokesperson says this will affect overall checkin numbers for Pages associated with a certain place. \nNumbers may not be as impressive once the change occurs, but this will give page owners a more accurate idea of how many people they're attracting. Owners of branded pages may just have to reconfigure how they measure success based on page metrics.\nDo you manage a company or brand page? How do you feel about this change? Tell us in the comments."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/28/facebook-page-visit-numbers/>