<http://schema.org/articleBody>
"Titanfall developer Respawn Entertainment has explained the benefits of Microsoft&amp;#039;s cloud service. In a blog aimed at clearing up &amp;quot;a lot of confusion online&amp;quot;, Respawn engineer Jon Shiring said that the term cloud has become a meaningless marketing word.  &amp;quot;Amazon has a cloud that powers websites,&amp;quot; Shiring explained. &amp;quot;Sony has a cloud that streams game video so you can play a game that you don&amp;#039;t have on your machine. Now Xbox Live has a cloud that somehow powers games.  &amp;quot;Cloud doesn&amp;#039;t seem to actually mean anything anymore, or it has so many meanings that it&amp;#039;s useless as a marketing word. &amp;quot;Let me explain this simply: when companies talk about their cloud, all they are saying is that they have a huge amount of servers ready to run whatever you need them to run. That&amp;#039;s all.&amp;quot; Shiring went on to explain that using dedicated servers removes lag and bandwidth issues, which frees up the CPU to perform other tasks.  &amp;quot;You can get even more CPU on your dedicated servers to do new things like dozens of AI and giant autopilot titans!&amp;quot; Shiring remarked. &amp;quot;You can use all of the available CPU and memory on the player machines for awesome visuals and audio!&amp;quot; Shiring continued by talking about Microsoft&amp;#039;s Azure cloud service, which is powered by 300,000 servers. &amp;quot;So they built this powerful system to let us create all sorts of tasks that they will run for us, and it can scale up and down automatically as players come and go,&amp;quot; he said. &amp;quot;We can upload new programs for them to run and they handle the deployment for us. And they&amp;#039;ll host our game servers for other platforms, too! Titanfall uses the Xbox Live Cloud to run dedicated servers for PC, Xbox One, and Xbox 360.  &amp;quot;And best yet, Microsoft has data centres all over the world, so everyone playing our game should have a consistent, low latency connection to their local data centre.&amp;quot; Citing Forza 5&amp;#039;s custom AI system as an example, Shiring believes that Microsoft&amp;#039;s cloud technology will open up new gaming possibilities for years to come. &amp;quot;The Xbox Live Cloud lets us to do things in Titanfall that no player-hosted multiplayer game can do,&amp;quot; he stated. &amp;quot;That has allowed us to push the boundaries in online multiplayer and that&amp;#039;s awesome.  &amp;quot;We want to try new ideas and let the player do things they&amp;#039;ve never been able to do before!  &amp;quot;Over time, I expect that we&amp;#039;ll be using these servers to do a lot more than just dedicated servers. This is something that&amp;#039;s going to let us drive all sorts of new ideas in online games for years to come.&amp;quot;  Titanfall is a multiplayer shooter, based on Valve&amp;#039;s next-generation Source engine, where players take control of futuristic soldiers capable of piloting large mechanical robots called Titans. Respawn Entertainment introduced Titanfall at E3 2013 as the game that will &amp;quot;define what this generation of gaming has to offer beyond just hardware&amp;quot;. Titanfall will be released for Xbox 360, Xbox One and PC next spring.  Watch a behind-the-scenes video below:      "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.digitalspy.com/gaming/xbox-one/news/a493006/titanfall-developer-explains-xbox-one-cloud-benefits/>