<http://schema.org/dateCreated>
"2013-01-11T01:54:05+0000"^^<http://schema.org/Date>
<http://uk.reuters.com/article/2013/01/11/us-supervalu-results-idUKBRE90A00320130111?feedType=RSS&feedName=innovationNewsConsumerGoodsAndRetail&rpc=401>