<http://schema.org/alternativeHeadline>
"Bit.ly\u2019s News.me iPad app launches. Will you pay weekly for social news?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/04/21/bit-lys-news-me-ipad-app-out-now-will-you-pay-weekly-for-social-news/>