<http://schema.org/target>
"http://midwayusa.com/s?userSearchQuery={userSearchQuery}"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.midwayusa.com/product/866591/hoppes-slow-fire-target-50-yard-pistol-pack-of-20?cm_vc=OBv1>