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" In a deal that broke in this morning&amp;#039;s New York Times, Nordstrom has struck a partnership with Bonobos, the online retailer whose selling strategy is, essentially, &amp;quot;Guys, these pants will make your ass look good.&amp;quot; As a result, Bonobos will get $16.4 million in cash, plus more than 100 brick-and-mortar stores in which to sell their apparel. Nordstrom, in turn, will gain knowledge on how to succeed in online retail, something all department stores need these days. I&amp;#039;m wearing Bonobos as I write this, actually, and gladly support the assertion that the brand&amp;#039;s trousers and jeans do have a great fit. Now men across the country will have a chance to try them on in person, which seems like a win-win situation here for both retailers and their shared customers. In fact, if only this was happening today \u2014 Bonobos has these new pants made from oxford-cloth, above, which is a cool idea, but something to try out in the dressing room first. Soon enough, friends. Soon enough. Oxford-cloth pants ($98) by Bonobos, bonobos.com. "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/style/a13639/bonobos-nordstrom-041212/?src=soc_twtr>