<http://schema.org/articleBody>
"March Madness is here, and RockYou is marking the occasion by launching another new widget.  The \"March Madness Pick 'Em\" promo is a partnership with the impressive mobile startup Frengo that enables users to pick a winner in each of the four brackets, plus an overall champion.  \nYour choices are then embedded in your profile on MySpace, hi5, Piczo, Stickam and the rest.  Prizes include iPods, phones and a Wii.  As for the Frengo integration: users can enter their mobile phone number to make wagers on games during the tournament - these earn points, which means a better chance of getting a prize.\nThe March Madness promo is the only widget in RockYou's new \"Games\" section - this is indicative of rapid expansion at the widget startup.  \nWe also got a mail today saying that Facebook is holding a March Madness promo (you need to be logged in to see it).  No doubt every other social service will launch one too - YouTube, for instance, is never one to miss a sponsorship opportunity.\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2007/03/12/march-madness-on-rockyou-facebook/>