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"It would seem that the legendary ice cream truck that has moseyed down so many of our streets blaring a familiar jingle is busy with more than just serving kids their dream ice cream cones and shakes on hot summer days. Allegedly, they spend just as much energy investigating the Mr. Softee copy-cat scene\u2014which has especially become an issue in large cities. The franchise, which pays $5,000 for the right to drive a Mister Softee truck and approximately $3,000 in royalties for the summer season, takes imitation seriously. Unfortunately, it&amp;#039;s becoming more and more difficult to track down the imitators, who are getting craftier with their game; many use old Mr. Softee trucks bought from former Mister Softee drivers then download the tune online and form hard-to-track shell companies.  Though some foreign drivers that have been picked up claim ignorance to trademark law, this hasn&amp;#039;t stopped the company from sending U.S. Marshals Service to tow any offending trucks.  So how do the customers feel about buying non-Miser Softee Treats? Personally, I&amp;#039;d feel a little slighted if my treat was delivered in a generic cone or cup, and if the truck I bought it from was old and battered.  How do you feel about impostor Mister Softee trucks?  "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.womansday.com/food-recipes/news/a43678/mister-softee-buckles-down-on-impostors-4642/>