<http://schema.org/alternativeHeadline>
"Already fighting a wave of bad press over its price hikes and 'Qwikster' move, the California company now faces an environmental battle in its own back yard."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/money/sustainable-business-practices/blogs/netflix-headquarters-draws-eco-lawsuit>