<http://schema.org/keywords>
"business"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/02/12/comcast-nbc-universal/?utm_medium=feed&utm_source=feedburner&utm_campaign=Feed%3A+mashable%2Fpoynter+%28Mashable+-+Poynter+Feed%29>