<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/media/2013/oct/02/ad-break-mercedes-benz-chicken-carlsberg-premier-league"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/media/2013/oct/02/ad-break-mercedes-benz-chicken-carlsberg-premier-league>