<http://schema.org/headline>
"40% Rise In CPM In First Half , Need To Educate Market, Increase Net Spends: mKhoj"^^<http://www.w3.org/2001/XMLSchema#string>
<http://gigaom.com/2008/08/12/419-40-rise-in-cpm-in-first-half-need-to-educate-market-increase-net-spends/>