<http://schema.org/description>
"When the second generation Apple TV was released last year, one of the primary draws was that it allowed you to rent and stream TV shows for .99c per-episode directly from the box itself. ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apple/2011/08/26/apple-drops-tv-rentals-in-favor-of-purchasing-and-icloud-streaming/>