<http://schema.org/keywords>
"\u00E2\u0080\u009Cthe worse things get, the harder i fight, the harder i fight, the more i love you\u00E2\u0080\u009D"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.newyorker.com/magazine/2013/09/23/whos-the-man>