<http://schema.org/about>
"\u201CParents can now imagine their children coming home from school with a newfound love for spinach, sweet potatoes and whole-wheat spaghetti.\""^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/green-food/school-lunch-just-got-healthier-usda-ruling.html>