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"  Photo: Krista Soriano &amp;quot;This is so crazy because normally at this moment, I&amp;#039;d be like, &amp;#039;I can&amp;#039;t breathe, everyone get out of here!&amp;#039;&amp;quot; Cynthia Rowley told ELLE.com 15 minutes before the start of her Spring 2013 preview yesterday. &amp;quot;But now it&amp;#039;s like, okay, we have a couple hours, people are coming and going, seeing the collection...&amp;quot; Truth be told, the designer betrayed no signs of stress\u2014outwardly at least, Rowley appeared to be in awe watching her idea come to life. Instead of a runway show or presentation, Rowley turned her Spring 2013 preview into a hands-on photo shoot at the dilapidated building on 5 Beekman. &amp;quot;It&amp;#039;s really meant to be a way to push fashion forward a little bit from the traditional runway show that everybody now has seen over and over. We have to do something new.&amp;quot; Photographers and show-goers were invited to the Beekman Palace, where the models waited\u2014along with movable lights and fans\u2014on the ninth floor. &amp;quot;You&amp;#039;re going to freak out when the elevator door opens, guaranteed,&amp;quot; she gasped. &amp;quot;It is the sickest space you&amp;#039;ve ever seen in your life. The building is so beautifully falling apart, so you can&amp;#039;t have a lot of people up there; but everyone&amp;#039;s invited to interact with the models.&amp;quot; The photos were then displayed on a projector on the ground floor in real time.  The idea came to her while she was shooting resort, when realized that the photos are all edited before being sent out to the industry. &amp;quot;The whole idea that you spend x amount of money on venue, girls, makeup, hair, and you say, &amp;#039;Run past the photographers and hope you get a good shot&amp;#039;\u2014it&amp;#039;s ridiculous. When we shot resort, it seemed a much better presentation of a collection.&amp;quot;    Photo: Krista Soriano   As for the collection, Rowley&amp;#039;s theme is &amp;quot;a celebration,&amp;quot; which was evident in the confetti prints and the festive accessories. She pointed to some gold bangles that were shaped into flasks, mentioning an expression that could very well describe her entire presentation: &amp;quot;Necessity is the mother of invention.&amp;quot;  See the Spring 2013 Cynthia Rowley collection See all the Spring 2013 Ready-to-Wear collection   "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.elle.com/fashion/news/a17238/cynthia-rowley-spring-2013-collection-fashion-week-interview/?click=main_sr>