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"NASCAR enthusiasts can soon take their fandom to a new level for the first exhibition race of this season, by determining how several elements of the Sprint Unlimited at Daytona will look. \nAs of Jan. 21, fans can vote through the NASCAR Mobile '13 app for Android and iOS or via NASCAR.com/SprintUnlimited to choose the race's format. They can also select how many pit stops drivers are allowed, the type of pit stops, the number of cars eliminated after the race's second segment and the outfit worn by Miss Sprint Cup for Victory Lane, NASCAR's post-race show.\nNASCAR and Sprint officials say the promotion was born out of a desire to find a breakthrough way for sports fans to interact with a live event. \nSEE ALSO: Brad Keselowski Turbocharges NASCAR's Twitter Presence [INTERVIEW]\n\n\"Our guiding vision since we partnered with NASCAR in 2004 has been to use technology to bring fans closer to the sport,\" Tim Considine, Sprint's director of sports marketing, tells Mashable. \n\"We think the ultimate expression of fandom is actually getting to determine what exactly you're going to see,\" says Steve Phelps, NASCAR's chief marketing officer. \nFans can begin voting on Jan. 21, and votes cast through the mobile app will have twice as much value. Voting for the race format ends on Feb. 13, while voting for pit stops, number of cars eliminated and Miss Sprint Cup's Victory Lane attire won't end until after the race itself has begun on Feb. 16. \nNASCAR fans are extremely passionate about their sport and also very active on social media, so this is a pretty slick promotion to get them involved. It may also start a new era of fan interactivity that will extend beyond exhibition events. Just how many fans partake in the voting, of course, remains to be seen. \nDo you think this will be a hit with fans, or will it fall flat? Give us your take in the comments, below. Thumbnail image courtesy Sprint Unlimited at Daytona"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/01/20/nascar-sprint-unlimited/>