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"A global collective of musicians and tech giants have teamed up for \"I'm Gonna Be Your Friend,\" a campaign to help Save the Children fight the famine in East Africa.\nRight now, East Africa is being hit by a massive famine and humanitarian crisis. Save the Children is using \"I'm Gonna Be Your Friend\" to raise money and awareness for its philanthropic work.\nThe organization put together a short video, directed by Kevin MacDonald (The Last King of Scotland, The Eagle) depicting the situation. The video is set to Bob Marley's song \"High Tide or Low Tide,\" which features the lyric \"I'm gonna be your friend.\" The song is being sold on iTunes with all proceeds going to Save the Children.\n\n\nSEE ALSO: How the Web Is Responding to the Horn of Africa Famine\n\nThe campaign and crisis have attracted some huge players. The team estimates its advocates have a collective reach of more than 1 billion people. Stars like Lady Gaga, U2, Beyonce, Muhammad Ali, Jennifer Lopez, Muse, Coldplay, Elton John, Britney Spears, Bruno Mars, Robert Plant, Kanye West, Madonna, Justin Bieber, Sting, Rihanna and more have pledged to help promote the video and charity song through their networks.\nTech giants are also onboard. Facebook, iTunes, Yahoo, YouTube, MSN and AOL UK have also pledged their support. For example, Facebook is facilitating an advertising campaign and Yahoo will feature the campaign on each of its global homepages on August 9.\nThe song and film can be downloaded through iTunes, from I'm Gonna Be Your Friend, or via Bob Marley's Facebook Page. The Facebook Page will also feature click-through links to donate directly to Save the Children.\nWhat do you think of donating by downloading or the massive celebrity show of support? Let us know in the comments.\n\n\n\n\n\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/08/09/famine-east-africa/>