<http://schema.org/target>
"android-app://com.guardian/http/www.theguardian.com/technology/2014/jun/25/google-io-android-cars-wearables-1bn-users"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.theguardian.com/technology/2014/jun/25/google-io-android-cars-wearables-1bn-users>