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"FacebookPinterest\n\nLondon is the new kid on the menswear block, entering only it's third officially organized season this summer under the stewardship of the British Fashion Council. Properly known as London Collections: Men, the stacked calendar packs presentations, runway shows, and an equal amount of parties celebrating both into a tight three day span. But what's really made the bi-annual event so interesting has been how quickly it's turned London into a beacon for new ideas in menswear, from brands both well-established and brand new.\n\nThe city has long been associated with edgy upstarts (as in guys like McQueen, Galliano, and even Gareth Pugh), but those talents were usually funneled into womenswear while Savile Row consistently reigned supreme on the menswear front (not like that's ever been a bad thing). This season, more than ever, we're keeping our eyes especially focused on our friends across the pond as the SS'14 lineup boasts not only returning powerhouses like Tom Ford and Alexander McQueen, but smaller guys like YMC, while also managing to attract hometown hero Burberry, moving from Milan, and even Rag &amp;amp; Bone, who shifted over from their usual NYFW slot. With London arguably holding its place as the financial capital of the world, can we expect it to become the epicenter of menswear as well? Stay tuned to find out."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.gq.com/story/why-london-why-now>