<http://schema.org/description>
"\r\n\r\nvia youtube.com\r\n\r\n"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/shareables/2010/09/23/lol-dog-very-confused-by-how-escalator-works/?awesm=tnw.to_16p8X>