<http://schema.org/description>
"JC Penney is doing an about-face. When Ron Johnson\u2014the mastermind behind Apple's wildly successful retail stores\u2014took over as JC Penney's CEO in 2011, he decided that, in an era of\u00A0ubiquitous\u00A0online pricing information,\u00A0\"customers will not pay literally a penny more than the true value of the product.\" Arguing that\u00A0 shoppers would prefer permanently lower prices than..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://qz.com/48647/after-a-year-of-tanking-sales-jc-penney-learns-that-shoppers-actually-like-retail-mind-games/>