<http://schema.org/thumbnailUrl>
<http://www.imore.com/sites/imore.com/files/styles/thumbnail/public/field/image/2014/08/nfl_now_icon_apple_tv_angle_hero.JPG?itok=uJW-U2Sm>
<http://www.imore.com/nfl-now-goes-touchdown-apple-tv>