<http://schema.org/headline>
"Stetson hires Ernie Yarborough as mens soccer coach"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.news-journalonline.com/article/20140731/SPORTS/140739860/1146/SPORTS03?Title=Stetson-hires-Ernie-Yarborough-as-men-s-soccer-coach>