<http://schema.org/headline>
"Blue Moon\u2019s Seasonal Brews Are Crowded Out by Rival Craft Beers"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bloomberg.com/bw/articles/2014-07-25/blue-moon-s-seasonal-brews-crowded-out-by-other-craft-beers>