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"We're not quite sure we understand the motivation behind this union of 'hoff and Burnout Crash. Is it because Burnout is a game about cars, and Hasselhoff just wants you to jump in his car?"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2011/09/21/watch-david-hasselhoff-shill-for-burnout-crash/>