<http://schema.org/keywords>
"General News"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.reuters.com/article/2012/08/01/oly-judo-jum90k-rounds-day5-iliadis-idUSL6E8J1JBI20120801?feedType=RSS&feedName=everything&virtualBrandChannel=11563>