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"Oh, filters. Back before Instagram took over the way we view and share pictures, it was a much simpler time. Ever hear the phrase \"What you see is what you get\"? That pretty much summed it up. Sure, everyone tried to look their absolute best in any picture that could possibly wind up online, but before Instagram, photo editing was mostly about, like, removing red eye. Then along came Instagram and the game totally changed. From flattering filters to robust photo editing, it seems like every pic that's posted is altered in at least some way.\n\nHence the popularity of the #nofilter hashtag, which is, of course, supposed to mean the image you're seeing hasn't been changed. Except that it doesn't. According to a new study by Spredfast, a social media marketing company, 11 of the newest 100,000 Instagram posts tagged #nofilter are actually using one of the sneaky, more natural-looking filters: Amaro, Valencia, X-Pro II, Lo-fi, and Mayfair.\n\nSo, what we're trying to get at here? When you see your besties chillin' poolside with perfect skin and a nice #nofilter glow, that all-too-perfect beaming light might come via a little help from our friends at Instagram. If you're looking for a truly filterless world, looks like your best option is, well, heading on over to your BFF's house to skim through their old photo albums. Because no amount of filters can hide embarrassing baby pictures, you guys.\n\nHave you ever fibbed about using a filter on Instagram? Have you busted a friend doing it? Tell us in the comments below!"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/instagram-no-filter>