<http://schema.org/alternativeHeadline>
"Online marketplace Etsy is rolling out Direct Checkout for customers outside the US"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2013/08/06/online-marketplace-etsy-is-rolling-out-direct-checkout-for-customers-outside-the-us/>