<http://schema.org/alternativeHeadline>
"Amazon redesigns developer portal with streamlined app submissions, site-wide search, full API list, more"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2014/01/09/amazon-redesigns-developer-portal-streamlined-app-submissions-site-wide-search-full-api-list/>