<http://schema.org/description>
"Efforts to source products ethically are central to UK retailer Tesco&amp;#39;s ability to build consumer trust, ethical trade director Giles Bolton insisted yesterday (13 March)."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/tesco-looks-to-build-trust-through-ethical-trade_id126222.aspx>