<http://schema.org/name>
"Holiday Inn Express"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.ihg.com/holidayinnexpress/hotels/it/it/lisbon/lisag/hoteldetail?cm_sp=OSMEU-HI-EMEA-IT-HPD-AIX-MHR-Lisbon.html>