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"A contest awarding a $37,240 scholarship for the \"best tweet\" didn't actually involve Twitter, according to a representative from the school. \nJohn Yates, 33, won a full MBA scholarship valued at that amount to the University of Iowa's Tippie School of Management. \nYates responded to the university's call for \"best tweet\" application \u2014 dubbed the #TippieTweet challenge \u2014 with a clever, classic-form haiku to answer the prompt, \"What makes you an exceptional Tippie Full-Time MBA candidate and future MBA hire?\"\nThe \"application tweet\" was offered as an alternative to the school's usual long-form essay question; it tasked candidates to answer the essay question in 140 characters or less, but did not require them to literally tweet their responses.\nYates won over the judges and beat out 57 MBA candidates with the following 68-character poem:\n\"Globally minded (5)Innovative and driven (7)Tippie can sharpen (5)\"\n\"Mr. Yates had the discipline and creativity to submit a tweet by writing a haiku,\" the tweet judging committee wrote. \"He has taken one of the newest modes of communication in Twitter and one of the oldest forms of poetry in Haiku and combined them into one winning entry.\"\nThe winning \"tweet application\" would be a monumental social media achievement if not for one little detail \u2014 the Twitter-sized essay never made it on Twitter. \"He did not tweet this live as that was not something we requested our applicants to do,\" Jodi Schafer of the Tippie admissions office says. \"I do not believe John has a Twitter account.\" \nYates could not be reached for comment.\nThe financial award package and tweet application contest served as an initial test run for the Tippie School of Management. The school is considering adding a required \"application tweet\" to its traditional application process.\nReaders, we ask you, is a tweet still a tweet if it's never posted to Twitter?\nUpdate: \"Federal law protects the privacy of peoples' educational records, and admissions materials are protected by FERPA. As such, we weren't comfortable requiring people to waive their privacy rights to submit for the scholarship by posting their Tweets publicly,\" Schafer explains. \"We didn't want to disadvantage early entrants by having their Tweets posted in a public setting, giving an advantage to later Tweeters who could see what earlier people had done and try to do better. It would be like requiring one person in poker to show his hand and then allowing the others to decide what to do.\"\n[via Bloomberg BusinessWeek]\nImage courtesy of Flickr, wharman"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2011/08/05/tippie-tweet-application/>