<http://schema.org/description>
"Admit it, when Facebook offered up vanity URL\u2019s you stayed up past your bedtime to try and nab your name, or similar moniker you use around the Web.  Likewise, gplus.to took off like ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/socialmedia/2011/07/20/the-ceo-of-me-10-personal-online-branding-tips/>