<http://schema.org/alternativeHeadline>
"The term came from a publisher looking to shorten the title of a book about the search for Higgs boson."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/green-tech/research-innovations/stories/why-physicists-hate-calling-higgs-boson-the-god-particle>