<http://schema.org/headline>
"Spring football preview: 5 area prep players to keep an eye on"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.news-journalonline.com/article/20130430/SPORTS/130439998/1116/LIVING07?Title=Spring-football-preview-5-area-prep-players-to-watch>