<http://schema.org/alternateName>
"GrindTV"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.grindtv.com/?.tsrc=yahoo2012-08-02.html?discipline_code=shooting2012-07-30.html?discipline_code=archery2012-08-04.html?discipline_code=basketball2012-07-29.html?discipline_code=swimming>