<http://schema.org/alternativeHeadline>
"Use the slick web and iOS app, MidEast Tunes, to discover indie bands in the Middle East"^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2012/01/16/use-the-slick-web-and-ios-app-mideast-tunes-to-discover-indie-bands-in-the-middle-east/>