<http://schema.org/alternativeHeadline>
"Do you grow veggies on your apartment rooftop? Well, be mindful of how you refer to it. The terms 'urban homesteading' and 'urban homestead' are now trademarked by a California family."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mnn.com/your-home/organic-farming-gardening/blogs/california-family-leaves-unwanted-mark-on-urban-agricultur>