<http://schema.org/headline>
"PayPal acquires start-up to make products as viral as Goodreads"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.livemint.com/Companies/dh89rMhjSNNVeKkmpAxwhI/PayPal-acquires-startup-to-make-products-as-viral-as-Goodre.html>