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"Sony has announced a change in the relationship between two of its, err, Sonys, namely Sony Computer Entertainment Inc. and Sony Online Entertainment. If we understand the press release correctly -- the pop-up pictures were an immense help -- SOE will be reporting directly to SCEI president and group CEO, Kaz Hirai, as of April 1, 2008. The structural change is \"designed to mutually benefit both companies by further accelerating the PlayStation business through SOE's strong online gaming expertise,\" which ultimately boils down to more \"exciting entertainment offerings\" to consumers.SOE will continue to develop said exciting entertainment offerings for the PlayStation 3 and PC, with company president John Smedley reporting to Hirai and making sure he says things like, \"We are thrilled to become a part of the incredible team that has made PLAYSTATION 3 the premier platform for next generation online gaming.\" SOE is currently hard at work on The Agency, a promising spy-themed MMO shooter for PC and PS3."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2008/03/13/soe-to-report-directly-to-kaz-hirai-scei/>