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"The rumors that started circulating mailboxes and Twitter earlier today have shown to be true: Cox Enterprises has bought ad network Adify for 300 million dollars. A solid exit for Adify which was funded by NBC Universal, GE Media and others for a total of 27 million dollars, and further proof that any decent advertising platform will get sold for big bucks sooner or later. \nAdify can be described as a meta-advertising network; it gathers several smaller, niche ad networks and provides targeted vertical for bigger players. Its clients include NBC, Forbes, Comcast and Time Warner. Cox Enterprises is a media company, parent for Cox Newspapers (whose assets include Dayton Daily News, Atlanta Journal-Constitution, and 15 other dailies,) Cox Radio, Cox Target Media and Cox Communications. Not really the most logical fit, since Cox isn't that strong online. Cox Communications, however, is important here; it's an ISP with 3.5 million Internet subscribers and the third biggest digital cable television provider in the US. It is also one of the founders of Project Canoe, an initiative to set up technical standards for ad delivery across multiple cable operators."^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/04/29/cox-acquires-ad-network-adify-for-300m/>