<http://schema.org/alternativeHeadline>
"Whether you're taking planes, trains, or automobilies, traveling over the holidays is hardly fun. But at least with the iPhone App Store, you can play boardgames, arcade classics, and even Rock Band on the go...."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.teenvogue.com/story/mean-girls-the-iphone-app>