<http://schema.org/description>
"Pushing ahead with its plans to take its 'driver for hire' private cab service to more cities across the the US, Uber has today 'soft launched' in Phoenix, having already signed a lease ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/insider/2012/10/25/uber-continues-its-us-expansion-with-soft-launch-in-phoenix/?fromcat=all>