<http://schema.org/headline>
"Red details Scarlet upgrades and trade-ins: $9,500 for Full Epic-X or Scarlet Dragon"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.engadget.com/2013/04/08/red-scarlet-upgrade-trade-in-program-full-epic-x-scarlet-dragon/?ncid=rss_semi>