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"Happy Halloween!  The year is almost over, we're celebrating the spooky holiday, US elections are next week, and you're reading this.  High five!  Halloween Hits the Search Industry\nToday, you can check out the various Halloween logos around the search industry and see that many are happily celebrating.  I noticed on Twitter last night that most people weren't too thrilled with Google's logo.  (What do you think?)Your CTR Will Impact Your Quality Score\nHigher results in the SERPs usually get more clickthroughs than lower ones.  Right?  It makes logical sense.  Google has decided that it will take ad position into account for the quality score, so you don't get penalized if you are in position 13 and aren't getting lots of clicks.  This has always been the case but for some reason Google AdWords sent out emails to some AdWords advertisers about more precise calculations; perhaps that's what it is.Subscribe to Google Alerts via RSS\nAnnoyed at all the Google Alerts you get in your inbox?  Sometimes, I am.  Subscribe to your alerts via RSS instead, then.  You can check those alerts at leisure instead of feeling like you are obligated to read the email as soon as it hits your inbox (especially if you have email OCD).  PDF + OCR = Copy and Paste "^^<http://www.w3.org/2001/XMLSchema#string>
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