<http://schema.org/alternativeHeadline>
"It's not just a hot sauce: It's a tattoo, a beer cozy, a Valentine, and more. We've got visual evidence that the Rooster sauce is taking over America"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.bonappetit.com/entertaining-style/trends-news/slideshow/how-the-sriracha-bottle-is-taking-over-american-visual-culture>