<http://schema.org/about>
"Remember RED and Ecomiles? How you could spend money and do good at the same time. Missionfish offers a twist on those programs. Here you make money and still do good. As the exclusive charity solution provider for eBay\u2019s Giving Works program,"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.treehugger.com/culture/missionfish.html>