<http://schema.org/description>
"In May last year, we brought you news on Ping.it, a Web-based RSS reader that lets you create tailored feeds by keywords and popularity.\r\n\r\nAt its most basic level, Ping.it was an RSS ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2014/05/07/ping/2014/>