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"The in-store analytics space is heating up. Nomi, a real-time marketing optimization platform founded by Salesforce alumni last year, announced on Wednesday that it raised an additional $10 million to finance its expansion beyond retail. \nThe Series A round was led by Accel Partners, with participation from existing seed-round funders First Round Capital, Greycroft Partners and Forerunner Ventures.\nCEO and co-founder Marc Ferrentino says the company recognized awhile ago that Nomi's capabilities \u2014 which can track how long and how often shoppers are in a store on average, the type of mobile devices they're using, and the percentage of shoppers that passed by a store window and stepped inside \u2014 can be useful to more than just clothing retailers. Indeed, automotive sellers, theaters and amusement parks can also take advantage of the data that Nomi provides. Ferrentino says the company has already signed on some \"pretty substantial\" retailers and restaurant chains, but declined to reveal names.\nNomi's team has grown from four to 35 employees in the past nine months, he adds. The funds will go toward expanding Nomi's account management and deployment teams, as well as, to a lesser extent, product and engineering.\nHowever, Nomi isn't the only startup in this space. Its closest competitor, Palo Alto, Calif.-based Euclid, raised $17.3 million in Series B funding in February. Retail-intelligence company Quri also announced a $10 million round earlier this month to build out its in-store analytics suite.\nWith so much competition, why did Accel and others invest in Nomi? Jake Flomenberg, a venture capitalist at Accel, says he was taken by the company's holistic vision and ability to execute. \"In a single year, Nomi signed more clients than every other competitor combined,\u201D he claims.\nImage: iStockphoto, gpointstudio"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/10/16/nomi-10-million/>