<http://schema.org/description>
"&lt;p&gt;There comes a time when the progress of technology reaches a crucial point where the decision to invest in new processes, new applications or new equipment becomes literally a life-and-death matter.  The shops that take bold action will survive, even flourish. &lt;/p&gt;"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mmsonline.com/columns/is-the-moment-now>