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"If your brand isn't on Pinterest, you could be missing out on a growing stream of potential customers.\nWhile shaping your brand's image on Pinterest, remember to take into account the specifics of the site's userbase. A recent study showed that home, arts and crafts, \u00A0style/fashion and food are the most popular categories on Pinterest. \u00A0The food category is the fastest growing segment of Pinterest.\n\nSEE ALSO: Pinterest\u2019s First Investor Explains the Secret to the Startup\u2019s SuccessEven if your brand doesn't directly specialize in these topics, there may be a way to include them in your brand's boards to gain maximum exposure. \u00A0It's also important to remember that while Pinterest's audience is heavily female, the demographics of the site are changing.\nTake a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you're altering your plans to take advantage of the explosive growth of Pinterest.\n\nInfographic courtesy Maxymiser"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2012/03/18/pinterest-brand-attention/>