<http://schema.org/name>
"TransWorld SNOWboarding"^^<http://www.w3.org/2001/XMLSchema#string>
<http://snowboarding.transworld.net/1000171159/featuresobf/bear-mountain-sunday-in-the-park-2012-ep-12/attachment/screen-shot-2012-02-12-at-12-11-12-am/>