<http://schema.org/description>
"The current crop of photo sharing apps like Instagram and PicPlz have made filter effects a popular way of adding some extra vim to your shots. What if you want to give the 'retro' ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/apps/2011/02/04/give-that-instagram-look-to-any-photo-with-rollip/>