<http://schema.org/datePublished>
"2011-11-07T08:03:45+00:00"^^<http://schema.org/Date>
<http://www.elle.com/fashion/news/a7705/l-atitude-teams-up-project-paz-32149/?click=smart&kw=ist&src=smart&mag=ELM&link=-SMT-ELM>