<http://schema.org/description>
"Even though Google's own social efforts shouldn't be mistaken as direct competition with a social network like Facebook, the company announced an acquisition that makes us go &amp;quot;hmmmm&amp;quot; ..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://thenextweb.com/google/2012/07/31/google-takes-the-trojan-horse-approach-to-social-with-its-acquisition-of-wildfire/>