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"Email marketing is a necessary evil for a lot of companies.  Constant Contact knows this, and has rode the need to keep in touch with your customers via email to the tune of becoming a $500 million, publicly traded company following an IPO last fall.\nMad Mimi is a new startup looking to unseat Constant Contact in the email marketing space by offering a service that makes setting up and sending the company newsletter a much less cumbersome process by offering a 37Signals-like interface and business model.  For example, here\u2019s the dirt simple newsletter I was able to setup and send within about two minutes of signing up:\n\n\n\nBehind the scenes, Mad Mimi has a simple WYSIWYG editor that lets you drag and drop pictures and enter in your text to create the newsletter.  There are several different templates to choose from, with a built in image uploader for customizing the look and feel.  After adding in your list of recipients (which can be done via import) and verifying your email address, you simply send away.  From there, Mad Mimi takes care of managing subscriptions (allowing people to unsubscribe), compliance with spam rules, and tracking the performance of the campaign and letting you know who opened your mailing.  \n\n\n\n\nAs for pricing, the free version of the service supports a list of up to 100 subscribers.  5,000 subscribers costs $12/mo, 15,000 for $49/mo, and unlimited for $199/mo.  That compares quite favorably to Constant Contact, who charges $150 for up to 25,000 contacts.  Of course, at the moment, Constant Contact has a ton more features \u2013 but that\u2019s sort of the point.  Mad Mimi offers the essentials for creating, customizing, and sending an email newsletter, while making it easy and relatively affordable.  \nSo far, Mad Mimi counts about 1,000 customers, many of which it says have migrated over from Constant Contact.  If you want to check it out, the free version is totally no-frills \u2013 you don\u2019t need to enter a credit card and can keep your account indefinitely, until you want to send a newsletter to more than 100 people.  \nMad Mimi"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2008/07/07/mad-mimi-email-marketing/>