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"Viewers of the MTV Video Music Awards didn't sit passively as Miley Cyrus twerked her way to infamy during the show. Most viewers \u2014 about 90% \u2014 shared their thoughts about her and the VMAs on Facebook. \nOut of a total audience of 10.1 million viewers on Sunday night, 9 million unique users generated more than 26.5 million Facebook interactions (comments, likes and posts), according to the company. That's about 2.6 times the number of unique users on Twitter (3.45 million) Sunday night, according to Twitter's SocialGuide analytics. The show also drew 20.3 million tweets, SocialGuide reports, meaning Facebook had 6.2 million more interactions. \nSee also: Miley's Raunchy Performance Earns Most-Tweeted Moment at VMAs\nTo put the figure in perspective, 34 million people discussed this year's Academy Awards telecast on Facebook, prompting 66.5 million interactions. \nFacebook released the figures as it gears up to offer more \"second screen\" opportunities to advertisers. Noting the phenomenon of viewers reacting to TV programming in real time, Twitter has been able to carve out a business for itself. Facebook, which has a larger total audience than Twitter but is hampered by the fact that about 70% of users' accounts are private, has been making the case that it's a player as well. Trendrr recently stated that Facebook's user engagement relating to TV program was five times as large as all other social networks combined.\nThe company's efforts to foster more public conversations on its platform began with the introduction of hashtags in June. One element currently lacking in the strategy is a trending topics list, though Facebook is currently testing such a feature.\nBONUS: 8 Miley Cyrus Memes to Help You Laugh Away the Horror\n\n\n\nMiley Cyrus Memes\n\n\n\n\n\n\n\n1. Billy Ray Sigh-rus\n\n\nImage: Imgur, thiss\n\n\n\n\n\n\n\n\n2. Beetlejuice! Beetlejuice! Beetlejuice!\n\n\nImage: Tumblr crustyvinyl\n\n\n\n\n\n\n\n\n3. You're Welcome, Ben Affleck.\n\n\nImage: Imgur, winknod\n\n\n\n\n\n\n\n\n4. Disney Princess\n\n\nImage: Imgur, Mrpolojohn\n\n\n\n\n\n\n\n\n5. Thanks, Billy Ray.\n\n\nImage: Tumblr bagmilk\n\n\n\n\n\n\n\n\n6. New Conversation Topic\n\n\nImage: Imgur, BarbaraBrahbrahBarbaraBrahbrah\n\n\n\n\n\n\n\n\n7. Help, Pennsatucky.\n\n\nImage: Tumblr fuckyeahcracker\n\n\n\n\n\n\n\n\n8. Celebrity Reactions, Summed Up.\n\n\n\n\n\n\n\n\n\nImage: Jeff Kravitz/FilmMagic for MTV"^^<http://www.w3.org/2001/XMLSchema#string>
<http://mashable.com/2013/08/28/mtv-vmas-facebook/>