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" Pop-Tarts just became the newest old brand to jump on the nostalgia-fueled viral bandwagon by opening up Times Square&amp;#039;s Pop-Tarts World, not too far from our office. Naturally, we dropped by, because it didn&amp;#039;t sound half-bad: a sort of Disneyland for Pop-Tarts, complete with a caf\u00E9 serving Pop-Tarts-inspired culinary desserts, custom Pop-Tarts-themed T-shirt printing, dessert-like architecture. Just, kind of fun. Well, in theory at least.  For instance, their Varietizer\u2014a massive vending machine with an automated mechanical arm that selects and boxes whatever flavors you choose\u2014which, perhaps worn down by sugar-frenzied children, turned out to be broken. And replaced by one lucky employee who had to go around to the back of the machine and manually get the snacks himself. But on the bright side, there were the sweets. Because you can&amp;#039;t mess that up. Along with the traditional strawberry and s&amp;#039;mores flavors were some newer ones like the chocolate-ice-cream sandwich, and our personal favorite (and apparently Shep Smith&amp;#039;s), the Pop-Tart sushi, complete with chopped up Pop-Tarts wrapped in a fruit roll (pictured above). Oh, and there was the Fluffer Butter, two frosted fudge Pop-Tarts with marshmallow spread in between. Really, too many sweet treats in all that no loving parent should dare give to their kids for breakfast. Heart attack-inducing, maybe. Nostalgic, definitely. But also a little disillusioning. Jonathan Etheart, a local we spoke to who stopped by the shop after work, put it best: &amp;quot;It&amp;#039;s a little weird.&amp;quot; "^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.esquire.com/food-drink/food/a8231/pop-tarts-world-review-081010/>