<http://schema.org/description>
"By John Huggan BELEK, Turkey -- The model, one assumes, is the old World Match Play Championship devised by Mark McCormack, the founder of International Management Group. Started in 1964 with an elite field..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.golfdigest.com/story/new-turkey-event-lures-big-stars-but-at-what-price>