<http://schema.org/alternativeHeadline>
"Video: Clippers coach Doc Rivers rips ESPN's Bill Simmons on draft broadcast"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.si.com/nba/point-forward/2013/06/28/doc-rivers-rips-bill-simmons-espn-draft-broadcast-video>