<http://schema.org/headline>
"Swirl, A Beacon-Fueled Marketing System, Raises $8M So Retailers Can Track&amp;nbsp;Shoppers"^^<http://www.w3.org/2001/XMLSchema#string>
<https://techcrunch.com/2013/10/08/swirl-a-beacon-fueled-marketing-system-raises-8m-so-retailers-can-track-shoppers/>