<http://schema.org/name>
"\u0421\u043E\u0437\u0434\u0430\u043D\u0438\u0435 \u0441\u0443\u0449\u043D\u043E\u0441\u0442\u0435\u0439"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.angraal.com/t2346p50-topic>