<http://schema.org/name>
"\u0623\u063A\u0631\u0628 \u0627\u0633\u0645 \u0645\u0633\u062C\u062F \u0641\u064A \u0627\u0644\u0639\u0627\u0644\u0645"^^<http://www.w3.org/2001/XMLSchema#string>
<http://alamier.forumotion.com/t15991-topic>