<http://schema.org/headline>
"\u2018Great British Bake-Off\u2019 star Paul Hollywood to visit Mellor"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.clitheroeadvertiser.co.uk/whats-on/arts/great-british-bake-off-star-paul-hollywood-to-visit-mellor-1-5074113>