<http://schema.org/description>
"Look at you: upping your fitness regime as you sail into Christmas. Impressive! (Oh, that's not you? Read on. We've got 10 ways to get you started right now.)"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.hitc.com/en-gb/2012/12/04/get-your-fitness-going/>