<http://schema.org/StartDate>
"2011-10-14T07:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-11/east-lake-vs-sarasota/10-14-2011-XQjUjpvwkkqfghWxwVYTrA.htm>