<http://schema.org/image>
<http://static1.squarespace.com/static/554acad9e4b0149371ef19bf/t/554b201be4b05766734dff37/1477046228381/>
<http://www.m2comms.com/blog/2016/10/1/pitching-to-journalists-12-tips-to-get-your-pitch-noticed>