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"This is not a joke: Justin Bieber&amp;apos;s manager Scooter Braun, G.I. Joe: Retaliation director Jon M. Chu and Paranormal Activity producer Jason Blum announced via YouTube that they&amp;apos;re working on a live action adaptation of the 80s rock and roll cartoon Jem and The Holograms. No idea what that is? Go Google it, search on YouTube &amp;#x2013; or ask your cool mom, Blum suggests.\r\nThe short version: Jem is the alter ego of Starlight Music owner/manager Jerrica Benton, who transforms into the rocker with the help of holographic computer Synergy. She and the Holograms must protect Synergy from evil-doers, like rival bands The Misfits &amp;#x2013; no, not those Misfits &amp;#x2013; and The Stingers. The cartoon was originally developed by the same team behind the original&amp;#xA0;G.I. Joe, including Hasbro, which could explain how Chu got involved (he also directed Bieber&amp;apos;s&amp;#xA0;Believe&amp;#xA0;and Never Say Never).&amp;#xA0;\r\nCheck out our list of the greatest animated music videos\r\nNot only is the live-action movie actually a thing, but the trio are crowdsourcing crucial elements from casting to costume design: &amp;quot;It&amp;apos;s sort of like Kickstarter,&amp;quot; Chu says, &amp;quot;but instead of asking for your money, we&amp;apos;re asking for your creativity.&amp;quot;\r\nTo start, they&amp;apos;re asking fans to upload videos, photos or whatever Tumblr or YouTube with the hashtag &amp;quot;#JemTheMovie&amp;quot; to tell them what they love about the original Jem. They&amp;apos;ve also put out an open casting call, asking kids of any age or gender who can sing, dance and act to upload a two-minute video showcasing their talents.\r\n&amp;quot;This is the real way we&amp;apos;re making our movie,&amp;quot; Chu says. &amp;quot;This is not a contest; this is actually how we&amp;apos;re putting things together.&amp;quot; There will be more &amp;quot;assignments&amp;quot; in coming weeks, with producers keeping fans up to date at the film&amp;apos;s&amp;#xA0;website."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.rollingstone.com/movies/videos/jem-and-the-holograms-live-action-movie-in-the-works-20140320>