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"Age and ageing are topics with immediate interest. We have more senior citizens in society than ever before. At present, senior citizens are the target market only for products like medicines, insurance cover, savings, banking, etc. Its time marketers think beyond the traditional products. Senior citizens with heavier pockets and growing life expectancy are easy targets of lifestyle products too. The Senior Citizen Market known as Mature Market (or Baby Boomers Market) is huge and growing fast. It is the wealthiest group of consumers in India. Even the corporate India's movers and shakers are all in their fifties. With decline in fertility and mortality rates accompanied by an improvement in child survival and increased life expectancy, a significant feature of demographic change is the progressive increase in the number of elderly persons. The demographic facts and trends make the elderly in India an increasingly important segment of the population pyramid in the coming years."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.mbaskool.com/business-articles/marketing/7778-senior-citizens-as-target-group.html>