<http://schema.org/name>
"\u83C5\u539F\u304F\u3093\u3002 \u83C5\u539F\u53D7\u3051\u30A2\u30F3\u30BD\u30ED\u30B8\u30FC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://honto.jp/netstore/pd-book_26353344.html>