<http://schema.org/name>
"\u0642\u0627\u0644 \u0627\u0644\u0631\u0626\u064A\u0633 \u062D\u0633\u0646\u0649 \u0645\u0628\u0627\u0631\u0643"^^<http://www.w3.org/2001/XMLSchema#string>
<http://elmalke.yoo7.com/t435-topic>