<http://schema.org/name>
"Burton Snowboards"^^<http://www.w3.org/2001/XMLSchema#string>
<https://www.burton.com/default/2l-gore-tex%C2%AE-murdoc-snowboard-pant/W14-10032100.html?dwvar_W14-10032100_variationColor=10032100204&cgid=mens>