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"As far as e-mail alerts go, there&amp;#039;s nothing worse than getting your in-box stuffed with e-mails from companies seeking your business.Voyij.com hopes to make e-mail alerts a little more fun."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.aol.com/article/2009/07/23/travel-site-makes-e-mail-alerts-worth-reading/19107029/?gen=1>