<http://schema.org/name>
"\u30CB\u30AA\u30A4\u306E\u3057\u306A\u3044\u6C57\u3092\u304B\u304F\u65B9\u6CD5\uFF01 | \u30CF\u30A6\u30B3\u30EC"^^<http://www.w3.org/2001/XMLSchema#string>
<http://howcollect.jp/article/411>