<http://schema.org/description>
"Ask any small busine  adviser how to succeed and they\u2019ll all tell you the same thing -- you need a carve a niche in the market. And that\u2019s exactly what Queensland farmers Belinda Williams and her mum..."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.huffingtonpost.com.au/2015/10/26/mum-and-daughter-farming-duo-carve-niche-in-halloween-market/>