<http://schema.org/name>
"\u041F\u0440\u043E\u0441\u0442\u043E\u0439 \u0440\u0438\u0442\u0443\u0430\u043B \u043D\u0430 \u0443\u0434\u0430\u0447\u0443"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.magikaforum.com/t3051-topic>