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"A new study has found that 80% of shoppers are willing to trade brand for price. InsightExpress&amp;#39; survey shows how far US shoppers are ready to sacrifice lifestyle for dollar savings. In an uncertain economic climate, companies cannot afford to ignore the purchasing power of &amp;#39;disloyal&amp;#39; budget-conscious consumers. The best way to maintain share in the most vulnerable categories is through cheap, effective in-store promotions."^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.just-food.com/news/consumer-loyalty-brand-versus-price-comment_id69115.aspx>