<http://schema.org/headline>
"Planners\u2019 vision for traffic during Super Bowl week: Avoid dreaded delay penalty"^^<http://www.w3.org/2001/XMLSchema#string>
<http://sportsday.dallasnews.com/other-sports/superbowllocal/2011/01/28/planners-vision-for-traffic-during-super-bowl-week-avoid-dreaded-delay-penalty>