<http://schema.org/name>
"\u0645\u062F\u0631\u0633\u0629 \u0645\u0648\u0627\u0647\u0628 \u0627\u0644\u0645\u0633\u062A\u0642\u0628\u0644 "^^<http://www.w3.org/2001/XMLSchema#string>
<http://emmbrezina.forumr.net/t322-topic>