<http://schema.org/name>
"\u0645\u0646\u062A\u062F\u064A\u0627\u062A  \u0643\u0645\u0628\u064A\u0648\u062A\u0631 \u0648\u0628\u0631\u0627\u0645\u062C"^^<http://www.w3.org/2001/XMLSchema#string>
<http://bah13.topgoo.net/t81-topic>