<http://schema.org/StartDate>
"2008-09-13T17:00:00Z"^^<http://www.w3.org/2001/XMLSchema#string>
<http://www.maxpreps.com/games/football-fall-08/cheltenham-vs-quakertown/9-13-2008-f9v9-81-7Uq1AiqvhdMqbQ.htm>