Hyundai Asia Resources, Inc. (HARI) was the distributor of Hyundai passenger cars and currently the official distributor of Hyundai commercial vehicles in the country. They were appointed by Hyundai Motor Company of South Korea in August 2001 as the official distributor of Hyundai vehicles in the Philippines. It had earned its spot as the third top player in the Philippine automotive industry. But due to the outrage of COVID-19 pandemic, they decided to abandon the passenger car market which resulted to their sales decline and the numerous of controversies surrounds them even before the pandemic. HARI has expected sales to be further boosted by its Hyundai Modern Jeepneys with the implementation of the Public Utility Vehicle Modernization Program. HARI targets to sell more modern jeepneys as the government pushes for the Public Utility Vehicle Modernization Program to replace the country's aging jeepneys.
Hyundai Asia Resources, Inc. (HARI) was the distributor of Hyundai passenger cars and currently the official distributor of Hyundai commercial vehicles in the country. They were appointed by Hyundai Motor Company of South Korea in August 2001 as the official distributor of Hyundai vehicles in the Philippines. It had earned its spot as the third top player in the Philippine automotive industry. But due to the outrage of COVID-19 pandemic, they decided to abandon the passenger car market which resulted to their sales decline and the numerous of controversies surrounds them even before the pandemic. HARI has expected sales to be further boosted by its Hyundai Modern Jeepneys with the implementation of the Public Utility Vehicle Modernization Program. HARI targets to sell more modern jeepneys as the government pushes for the Public Utility Vehicle Modernization Program to replace the country's aging jeepneys.