Initially conceived of in January 2007, About.com's first fully owned foreign venture, the China-based Abang.com, debuted in December 2007. At the time of the launch, the company had a Japan-based online entity, Allabout.co.jp, but it functioned under a licensing agreement. By January 2008, the China site consisted of around 25 employees, as well as 80 guides who were responsible for article production within seven categories: Fashion, Food, Health, Hobbies, Pets, Digital, and Travel. As part of the localization process, the China initiative—led by Matt Roberts, who became the CEO of Abang.com, and Wen-Wei Wang, the vice president of technology for the launch—was named "Abang" because the Chinese character "bang" refers to the concept of a group or community.
Initially conceived of in January 2007, About.com's ,first fully owned foreign venture, the China-based Abang.com, debuted in December 2007. ,At the time of the launch, the company had a Japan-based online entity, Allabout.cojp, but it functioned under a licensing agreement. By January 2008, the China site consisted of around 25 employees, as well as 80 guides who were responsible for article production within seven categories: Fashion, Food, Health, Hobbies Pets Digital, and Travel. As part of the localization process, the China initiative—led by Matt Roberts, who became the CEO of Abang.com, and Wen-Wei Wang, the vice president of technology for the launch—was named "Abang" because the Chinese character "bang" refers to the concept of a group or commu.nity.