With the popularity and legitimization of graffiti has come a level of commercialization. In 2001, computer giant IBM launched an advertising campaign in Chicago and San Francisco which involved people spray painting on sidewalks a peace symbol, a heart, and a penguin (Linux mascot), to represent "Peace, Love, and Linux." IBM paid Chicago and San Francisco collectively US$120,000 for punitive damages and clean-up costs.
With the popularity and legitimization of graffiti has come a level of commercialization In 2001 computer giant IBM launched an advertising campaign in Chicago and San Francisco which involved people spray painting on sidewalks a peace symbol a heart and a penguin (Linux mascot) to represent "Peace Love and Linux" IBM paid Chicago and San Francisco collectively US$120000 for punitive damages and clean-up costs