Between 1961 and 1963, the Supremes released six singles, starting with "I Want a Guy" and "Buttered Popcorn" on Motown subsidiary label Tamla. However, none of those first six singles charted in the Top 40 positions of the Billboard Hot 100. Jokingly referred to as the "no-hit Supremes" around Motown's Hitsville U.S.A. offices, the group attempted to compensate for their lack of hits by taking on any work available at the studio, including providing hand claps and singing backup for Motown artists such as Marvin Gaye and the Temptations. During these years, all three members took turns singing lead: Wilson favored soft ballads, Ballard favored soulful, hard-driving songs, and Ross favored mainstream pop songs. Most of their early material was written and produced by Berry Gordy or Smokey Robinson. In December 1963, the single "When the Lovelight Starts Shining Through His Eyes" peaked at number 23 on the Billboard Hot 100.
between 1961 and 1963 the supremes released six singles starting with "i want a guy" and "buttered popcorn" on motown subsidiary label tamla however none of those first six singles charted in the top 40 positions of the billboard hot 100 jokingly referred to as the "no-hit supremes" around motown's hitsville usa offices the group attempted to compensate for their lack of hits by taking on any work available at the studio including providing hand claps and singing backup for motown artists such as marvin gaye and the temptations during these years all three members took turns singing lead wilson favored soft ballads ballard favored soulful hard-driving songs and ross favored mainstream pop songs most of their early material was written and produced by berry gordy or smokey robinson in december 1963 the single "when the lovelight starts shining through his eyes" peaked at number 23 on the billboard hot 100