As new wave originated in Britain, many of the first new wave artists were British. These bands became popular in America, in part, because of channels like MTV, which would play British new wave music videos because most American hit records did not have music videos to play. British videos, according to head of S-Curve Records and music producer Steve Greenberg, "were easy to come by since they'd been a staple of UK pop music TV programs like Top of the Pops since the mid-70s." This rise in technology made the visual style of new wave musicians important for their success.
As new wave originated in Britain, many of the first new wave artists were British These bands became popular in America in part, because of channels like MTV which would play British new wave music videos because most American hit records did not have music videos to play British videos, according to head of S-Curve Records and music producer Steve Greenberg, "were easy to come by since they'd been a staple of UK pop music TV programs like Top of the Pops since the mid-70s." This rise in technology made the visual style of. new wave musicians important for their success.