In the opinion polls of early 1996, Yeltsin trailed far behind most of the other candidates; his popularity rating was below 10 percent for a prolonged period. However, a last-minute, intense campaign featuring heavy television exposure, speeches throughout Russia promising increased state expenditures for a wide variety of interest groups, and campaign-sponsored concerts boosted Yeltsin to a 3 percent plurality over Zyuganov in the first round. The election campaign was largely sponsored by wealthy tycoons, for whom Yeltsin remaining at power was the key to protect their property acquired during the reforms of 1991-1996. After the first election round, Yeltsin took the tactically significant step of appointing first-round presidential candidate Aleksandr Lebed, who had placed third behind Yeltsin and Zyuganov, as head of the Security Council. Yeltsin followed the appointment of Lebed as the president's top adviser on national security by dismissing several top hard-line members of his entourage who were widely blamed for human rights violations in Chechnya and other mistakes. Despite his virtual disappearance from public view for health reasons shortly thereafter, Yeltsin was able to sustain his central message that Russia should move forward rather than return to its communist past. Zyuganov failed to mount an energetic or convincing second campaign, and three weeks after the first phase of the election, Yeltsin easily defeated his opponent, 54 percent to 40 percent.
In the opinion polls of early 1996, Yeltsin trailed far behind most of the other candidates; his popular.ity rating was below 10 percent for a prolonged period. However, a last-minute, intense campaign featuring heavy television exposure, speeches throughout Russia promising increased state expenditures for a wide ,variety of interest groups, and campaign-sponsored concerts boosted Yeltsin to a 3 percent plurality over Zyuganov in the first round. The election campaign was largely sponsored by wealthy tycoons, for whom Yeltsin remaining at power was the key to protect their property acquired during the reforms of 1991-1996 Aft.er the first election round, Yeltsin took the tactically significant step of appointing first-round presidential candidate Aleksandr Lebed, who had placed third behind Yeltsin and Zyuganov, as head of the Security Council Yeltsin followed the appointment of Lebed as the president's top adviser on national security by dismissing several top hard-line members of his entourage who were widely blamed for human rights violations in Chechnya and other mistakes. Despite his virtual disappearance from public view for health reasons shortly thereafter, Yeltsin was able to sustain his central message that Russia should move forward rather than return to its communist past. Zyuganov failed to mount an energetic or convincing second campaign, and three weeks after the first phase of the election, Yeltsin easily defeated his opponent 54 percent to 40 percent.