Global and local branding thumbnail|right|An ENEOS filling station near Mount Fuji in Japan Some companies, such as Shell, use their brand worldwide, however, Chevron uses its inherited brand Caltex in Asia Pacific, Australia and Africa, and its Texaco brand in Europe and Latin America. ExxonMobil uses its Exxon and Mobil brands but is still known as Esso (the forerunner company name, Standard Oil or S.O.) in many places, most noticeably in Canada and Singapore.
Global and local branding thumbnail|right|An ENEOS filling station near Mount Fuji in Japan Some companies such as Shell, use their brand worldwide however, Chevron uses its inherited brand Caltex in Asia Pacific, Australia and Africa, and its Texaco brand in Europe and Latin America. ExxonMobil uses its Exxon and Mobil brands but is still known as Esso (the forerunner company name, Standard Oil or S.O.) in many places, most noticeably in Canada and Singapore.