Kimono were promoted as essential for ceremonial occasions; for instance, the expensive worn by young women for was deemed a necessity. Bridal trousseaus containing tens of kimono of every possible subtype were also promoted as de rigueur, and parents felt obliged to provide kimono trousseaus that cost up to 10 million yen (~£70,000), which were displayed and inspected publicly as part of the wedding, including being transported in transparent trucks.
Kimono were promoted as essential for ceremonial occasions; for instance the expensive worn by young women for was deemed a necessity. Bridal trousseaus containing tens of kimono of every possible subtype were also promoted as de rigueur, and parents felt obliged to provide kimono trousseaus that cost up to 10 million yen (~£70,000), which were displayed and inspected publicly as part of the wedding, including being transported in transparent trucks.