By 2023, pickup trucks had become strictly more lifestyle than utilitarian vehicles. Annual surveys of Ford F-150 owners from 2012 to 2021 revealed that 87% of the owners used their trucks frequently for shopping and running errands and 70% for pleasure driving, whereas 28% used their trucks often for personal hauling (41% occasionally and 32% rarely/never) and only 7% used them for towing while 29% only did so occasionally and 63% rarely/never did. The 1960s–1970s Ford F-100 was typically a regular cab and consisted of mostly 64% bed and 36% cab, while by mid-2000s, crew cabs were largely becoming the norm and the bed was shrunk to accommodate the larger cab, and a 2023 F-150 consisted of 63% cab and 37% bed.
by 2023 pickup trucks had become strictly more lifestyle than utilitarian vehicles annual surveys of ford f-150 owners from 2012 to 2021 revealed that 87% of the owners used their trucks frequently for shopping and running errands and 70% for pleasure driving whereas 28% used their trucks often for personal hauling (41% occasionally and 32% rarely/never) and only 7% used them for towing while 29% only did so occasionally and 63% rarely/never did the 1960s–1970s ford f-100 was typically a regular cab and consisted of mostly 64% bed and 36% cab while by mid-2000s crew cabs were largely becoming the norm and the bed was shrunk to accommodate the larger cab and a 2023 f-150 consisted of 63% cab and 37% bed