When preparing the US release, Capitol enlarged the photos and illustrations to LP size inside a gatefold album sleeve. The cover design was done by John Van Hamersveld, the head of Capitol's art department, working from the artwork sent from EMI in London. He recalled that Capitol's vice-president of distribution was concerned about how to market a record where the Beatles' faces were hidden behind their costumes, since cover portraits had been key to the success of the group's US LPs. Van Hamersveld therefore augmented the "underground graphic" cover image with a design concept that highlighted the songs.
when preparing the us release capitol enlarged the photos and illustrations to lp size inside a gatefold album sleeve the cover design was done by john van hamersveld the head of capitol's art department working from the artwork sent from emi in london he recalled that capitol's vice-president of distribution was concerned about how to market a record where the beatles' faces were hidden behind their costumes since cover portraits had been key to the success of the group's us lps van hamersveld therefore augmented the "underground graphic" cover image with a design concept that highlighted the songs