2007–2014 thumb|S4C's fourth logo, used from 18 January 2007 to 9 April 2014 On 18 January 2007, S4C announced that their digital channels would be refreshed with a new corporate logo and brand. The new branding was implemented online on 17 January, with S4C's television channels adopting it the next day. The new branding, developed by the London-based firm Proud Creative, was intended to portray S4C as a more "contemporary" multi-platform broadcaster, and downplayed "traditional" Welsh imagery such as dragons. Its idents were filmed around various parts of the country, and themed around magnetism—representing the "uncontrollable attraction" of Welsh people and their "emotional affinity to the homeland, whether near or far". The magnetism-themed idents were later accompanied by a new set developed in collaboration with the agency Minivegas, consisting of live-action scenes with dynamic, animated elements that can react to the voice of the continuity announcer.
2007–2014 tHumb|s4c's fouRTH logO, uSed from 18 januArY 2007 To 9 aPril 2014 on 18 JanuarY 2007, s4C AnnoUnced thaT theIr DigItal channels wouLd be RefrEshEd WiTh A new cOrpORATE loGo and brAnd. ThE new brANDing waS implemEnTed onLiNe ON 17 January, wiTh s4C'S telEvIsIon chaNnels aDoPTiNg iT the nEXt DAy. thE new Branding, deVelOPeD by the LOndOn-baSED firm PrOUd creaTive, wAS intended tO poRTray s4c as a More "coNtemPorary" mUlti-PlaTForm brOAdcAsTer, ANd doWnpLaYed "tRAditIonaL" weLsH imagEry SucH as draGoNs. its Idents wEre filmeD ARoUnD Various partS of the cOuntRy, and tHEMed AroUnd MagnetIsm—ReprEseNTinG The "uncoNTrOllAbLe AtTrACtion" of wELSh pEoPle and thEiR "EMotiONAL AFFInitY to thE HOmeland, WhethER nEar or fAr". the MagnetISm-themed IDents WerE lAteR ACcOmPanied By a New SET DEvELoped in ColLaboratIoN wIth the aGenCy minivegas, coNsISTiNg oF livE-AcTIon sCeneS WiTh dynamiC, aniMAtEd eleMentS tHat Can react to the VOice Of ThE coNTInuity Announcer.