Railroad magnate Henry Flagler, owner of the Florida East Coast Railway, recruited Luther Halland, a brother-in-law of Flagler's agents, to found a settlement south of the community of Dania. Halland and Swedish immigrant Olaf Zetterlund touted the frost-free climate and cheap land of the settlement (then named Halland, later changed to Hallandale). Halland constructed a small trading post and became the first postmaster of the small community.
Railroad magnate Henry Flagler, owner of the Florida East Coast Railway recruited Luther Halland, a brother-in-law of Flagler's agents, to found a settlement south of the community of Dania. Halland and Swedish immigrant Olaf Zetterlund touted the frost-free climate and cheap land of the settlement (then named Halland, later changed to Hallandale). Halland constructed a small trading post and became the first postmaster of the small community.