2024 turned out to be a breakout season for WNBA attendance, with an average of 9,807 fans per game and an increase of 48% over the 2023 season. Three games drew more than 20,000 fans during the 2024 season, including a record-breaking attendance of 20,711 fans when the Indiana Fever visited the Washington Mystics on September 19. A surge in interest in women's college basketball preceded the 2024 WNBA season, with viewership of the 2024 women's NCAA championship game up over 90% from the previous season and marking the first time in NCAA history where viewership for the women's championship game exceeded the men's. Sports analysts cite intense interest in the incoming 2024 rookie class, led by number one draft pick Caitlin Clark, as the reason for the dramatic increases in attendance, dubbing her ability to drive up ticket sales "Clarkonomics".
2024 turned out to be a breakout season for WNBA attendance, with an average of 9,807 fans per game and an increase of 48% over the 2023 season. Three games drew more than 20,000 fans during the 2024 season, including a record-breaking attendance of 20,711 fans when the Indiana Fever visited the Washington Mystics on September 19 A surge in interest in women's college basketball preceded the 2024 WNBA season, with viewership of the 2024 women's NCAA championship game up over 90% from the previous season and marking the first time in NCAA history where viewership for the women's championship game exceeded the men's. Sports analysts cite intense interest in the incoming 2024 rookie class, led by number one draft pick Caitlin Clark, as the reason for the dramatic increases in attendance, dubb.ing her ability to drive up ticket sales "Clarkonomics".