Apple evangelists were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon", while Ive claimed in 2014 that "people have an incredibly personal relationship" with Apple's products.
Apple evangelists were actively engaged by the company at one time, but this was after the phenomenon had already been firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism "something that was stumbled upon", while Ive clai.med in 2014 that "people have an incredibly personal relationship" with Apple's products