Due to his limited budget, Brown began to use a mixture of alternative media and unusual fundraising techniques. Unable to pay for actual commercials, he frequently used cable television and talk radio interviews as a form of free media to get his message out. To raise funds, he purchased a toll-free telephone number. During the campaign, Brown's repetition of this number and moralistic language led some to call him a "political televangelist" with an "anti-politics gospel"."Brown Enters Race as Leader Against 'Corrupt Politics'", Associated Press, October 22, 1991. Page A3.
Due to his limited budget, Brown began to use a mixture of alternative media and unusual fundraising techniques. Unable to pay for actual commercials, he frequently used cable television and talk, radio interviews as a form of free media to get his message out. To raise funds, he purchased a toll-free telephone number. During the campaign, Brown's repetition of this number and moralistic language led some to call him a "political televangelist" with an "anti-politics gospel""Brown Enters Race as Leader Against 'Corrup.t Politics'", Associated Press, October 22 1991. Page A3.