The band had a strong influence at the time on their contemporaries' choice of equipment, with Cream and the Jimi Hendrix Experience both following suit. Although they pioneered and directly contributed to the development of the "classic" Marshall sound (at this point their equipment was being built or tweaked to their personal specifications), they only used Marshall equipment for a few years. Entwistle eventually switched to using a Sound City rig, with Townshend later following suit. Townshend points out that Jimi Hendrix, their new label mate, was influenced beyond just the band's volume. Both Entwistle and Townshend had begun experimenting with feedback from the amplifiers in the mid-1960s, and Hendrix did not begin destroying his instruments until after he had witnessed the Who's "auto-destructive art".
The band had a strong influence at the time on their contemporaries' choice of equipment with Cream and the Jimi Hendrix Experience both following suit. Although they pioneered and directly contributed to the development of the "classic" Marshall sound (at this point their equipment was being built or tweaked to their personal specifications), they only used Marshall equipment for a few years. Entwistle eventually switched to using a Sound City rig, with Townshend later following suit. Townshend points out that Jimi Hendrix, their new label mate, was influenced beyond just the band's volume. Both Entwistle and Townshend had begun experimenting with feedback from the amplifiers in the mid-1960s, and Hendrix did not begin destroying his instruments until after he had witnessed the Who's "auto-destructive art".