In the late 20th century, brown became a common symbol in western culture for simple, inexpensive, natural and healthy. Bag lunches were carried in plain brown paper bags; packages were wrapped in plain brown paper. Brown bread and brown sugar were viewed as more natural and healthy than white bread and white sugar.
In the late 20th century, brown became a common symbol in western culture for simple, inexpensive, natural and healthy. Bag lunches were carried in plain brown paper bags; packages were wrapped in plain brown paper. Brown bread and brown sugar were viewed as more natural and healthy than white bread and white sugar.