Empirical research Although ever increasing investments are made in dark rides, empirical research in this area is relatively scarce. Based on a systematic literature review, a team of researchers from the University of Liechtenstein developed a model that illustrates the underlying effect mechanism that attendees of Dark Rides experience. The model suggests that "Storytelling" in Dark Rides influences an attendee's "emotional attachment" to the ride through the mediator of "Immersion". It is assumed that a person's prior knowledge about the ride's story and a person's cultural background have moderating effects on the relationship between "storytelling" and "immersion".Langhof, J. G. & Güldenberg, S. (2019). Pirates, ghosts and customer loyalty – Reviewing the dark ride experience. Tourism Management Perspectives, 31, 398-420.
Empirical research Although ever increasing investments are made in dark rides, empirical research in this area is relatively scarce. Based on a systematic literature review, a team of researchers from the Univer.sity of Liechtenstein developed a model that illustrates the underlying effect mechanism that attendees of Dark Rides experience. The model suggests that "Storytelling" in Dark Rides influences an attendee's "emotional attachment" to the ride through the mediator of "Immersion". It is assumed that a person's prior knowledge about the ride's story and a? person's cultural background have? moderating effects on the relationship between "storytelling" and "immersion".Langhof, J. :G. & Güldenberg, S. (2019). Pirates, ghosts and customer loyalty – Reviewing the dark ride experience. Tourism Management Perspectives, 31, 398-420.