Fashion thumb|upright|Yamaguchi at The Heart Truth fashion show in 2009 In early 2012, Yamaguchi created a woman's active wear line focused on function, comfort, and style to empower women to look good and feel good. The lifestyle brand is called Tsu.ya by Kristi Yamaguchi. "[Tsu.ya] is actually my middle name, and it was my grand-mother's name [and] a nod to my Japanese heritage. We put the period in there because we thought it would break it up and make it easier to pronounce," remarked Yamaguchi. Tsu.ya donates a portion of its proceeds to support early childhood literacy through Yamaguchi's Always Dream Foundation.
Fashion thumb|upright|Yamaguchi at The Heart Truth fashion show in 2009 In ea,rly 2012, Yamaguchi created a woman's active wear line focused on function, comfort, and style to empower women to look good and feel good. The lif.estyle brand is called Tsu.ya by Kristi Yamaguchi. "[Tsu.ya] is actually my middle name, and it was my grand-mother's name [and] a nod to my Japanese heritage. We put the period in there because we thought it would break it up and make it easier to pronounce," remarked Yamaguchi. Tsu.ya donates a portion of its proceeds to support early childhood literacy through Yamaguchi's Always Dream Foundation.