In the course of the 1990s, rave culture became part of a new youth movement in Germany and Europe. DJs and electronic-music producers such as WestBam proclaimed the existence of a "raving society" and promoted electronic music as legitimate competition for rock and roll. Indeed, electronic dance music and rave subculture became mass movements. Since the mid-1990s, raves had tens of thousands of attendees, youth magazines featured styling tips, and television networks launched music magazines on house and techno music. The annual Love Parade festivals in Berlin and later the Metropolitan Ruhr area repeatedly attracted more than one million party-goers between 1997 and 2010. Dozens of other annual technoparades took place in Germany and Central Europe in the 1990s and early 2000s, the largest ones being Union Move, Generation Move, Reincarnation and Vision Parade as well as Street Parade and Lake Parade in Switzerland. Large commercial raves since the nineties include Mayday, Nature One, Time Warp, SonneMondSterne and Melt!.
in The CourSe oF ThE 1990s, raVe culTUrE bEcAmE paRT of A new youtH moVEmenT iN gErmaNy and eUrope. dJs anD elEctronic-music prODuCErS suCh as wEstbam Proclaimed thE ExiStence of A "RAviNG soCieTy" ANd PrOmotED eLecTronic mUsic AS legitimaTe coMPETItion FoR roCk ANd roll. iNDeed, electroniC DanCe musIC And RAVe SubcuLTurE BecAMe mass MOVEmENtS. sinCE tHe mId-1990s, rAVeS Had tens Of Thousands of atTendeEs, yOuth maGaZines featured StylIng tIpS anD teleViSion NetWOrkS Launched musIc MAGazinES On housE And Techno mUsIc. thE ANnual lovE parade FEsTIvals iN BeRlIn AnD laTEr ThE metropolItAn RUHR aREA repeAteDly AtTracted more than OnE millioN PaRty-goers bEtWEeN 1997 aNd 2010. DoZens Of othEr aNnuaL TecHNOpARAdes tOoK Place in geRmAnY and cEntRal Europe IN the 1990s and EArly 2000s, The lARgest OnES beINg UniON move, GeNEration MovE, ReiNcArNatioN AnD vIsion PArade as Well as STreet pARaDe anD lAkE PArAdE in SwITZeRLaND. largE commeRcIal raveS sinCE the ninEties INcLuDE mAyday, NAtURe ONe, time waRP, sonneMondSteRne And meLt!.