Multiple New York City politicians have initiated legislative efforts to curtail this practice of neighborhood rebranding, which when successfully introduced in other New York City neighborhoods, have led to increases in rents and real estate values, as well as "shifting demographics". In 2011, U.S. Representative Hakeem Jeffries attempted but failed to implement legislation "that would punish real estate agents for inventing false neighborhoods and redrawing neighborhood boundaries without city approval." By 2017, New York State Senator Brian Benjamin also worked to render the practice of rebranding historically recognized neighborhoods illegal.
Multiple New York City politicians have initiated legislative efforts to curtail this practice of neighborhood rebranding, which when successfully introduced in other New York City neighborhoods, have led to increases in rents and real estate values, as well as "shifting demographics". In 2011, US. Representative Hakeem Jeffries attempted but failed to implement legislation "that would punish real estate agents for inventing false neighborhoods and redrawing neighborhood boundaries without city approval." By 2017, New York State Senator Brian Benjamin also worked to render the practice of rebranding historically recognized neighborhoods illegal.