One way that graphic design influences consumer behavior is through the use of visual elements, such as color, typography, and imagery. Studies have shown that certain colors can evoke specific emotions and behaviors in consumers, and that typography can influence how information is perceived and remembered.Hassanien, A., Dale, C., Clarke, D., & Sinclair, M. (2020). The Impact of Graphic Design on the Effectiveness of Advertising. Journal of Advertising Research, 60(4), 419–433 For example, serif fonts are often associated with tradition and elegance, while sans-serif fonts are seen as modern and minimalistic. These factors can all impact the way consumers perceive a brand and its messaging.Koukova, V. (2019). The Influence of Typography on Consumer Behavior. Proceedings of the International Scientific Conference "Contemporary Issues in Business, Management and Education", 153–158.
One way that graphic design influences consumer behavior is through the use of visual elements, such as color, typography, and imagery. Studies have shown that certain colors can evoke specific emotions and behaviors in consumers, and that typography can influence how information is perceived and remembered.Hassanien, A., Dale, C. Clarke, D., & Sinclair, M. (2020). The Impact of Graphic Design on the Effectiveness of Advertising. Journal of Advertising Research, 60(4), 419–433 For example, serif fonts are often associated with tradition and elegance, while sans-serif fonts are seen as modern and minimalistic. These factors can all impact the way consumers perceive a brand and its messaging.Koukova, V. (2019). The Influence of Typography on Consumer Behavior. Proceedings of the International Sci,entific Conference "Contemporary Issues in Business, Management and Education", 153–158.