Use in contemporary social psychology The halo effect can be explained through the application of Gestalt theories to social information processing. The constructive theories of social cognition are applied to the expectations of individuals. They have been perceived in this manner and the person judging the individual is continuing to view them in this positive manner. Gestalt's theories of perception enforces that individual's tendency to perceive actions and characteristics as a whole rather than isolated parts, therefore humans are inclined to build a coherent and consistent impression of objects and behaviors in order to achieve an acceptable shape and form. The halo effect is what forms patterns for individuals, the halo effect being classified as a cognitive bias which occurs during impression formation. The halo effect can also be altered by physical characteristics, social status and many other characteristics. As well, the halo effect can have real repercussions on the individual's perception of reality, either negatively or positively, meaning to construct negative or positive images about other individuals or situations, something that could lead to self-fulfilling prophesies, stereotyping, or even discrimination.
Use in contemporary social psychology The halo effect can be explained through the application of Gestalt theories to social information processing. The constructive theories of social cognition are applied to the expectations of individuals. They have been perceived in this manner and the person judging the individual is continuing to view them in this positive manner Gestalt's theories of perception enforces that individual's tendency to perceive actions and characteristics as a whole rather than isolated parts, therefore humans are inclined to build a coherent and consistent impression of objects and behaviors in order to achieve an acceptable shape and form. The halo effect is what forms patterns for individuals, the halo effect being classified as a cognitive bias which occurs during impression formation. The halo effect can also be altered by physical characteristics, social status and many other characteristics. As well, the halo effect can have real repercussions on the individual's perception of reality, either negatively or positively, meaning to construct negative or positive images about other individuals or situations, something that could lead to self-fulfilling prophesies, stereotyping, or even discrimination.