In March 2023, Saudia ordered 39 Boeing 787s split between the -9 and -10 variants, with options for a further ten aircraft. thumb|A Saudia Boeing 787-10 in 2024 with the new design and logo In September 2023, Saudia announced a rebrand to a 1980s-like design and logo. It also introduced a new travel AI assistant called "SAUDIA", using Open AI's GPT-4.
In March 2023, Saudia ordered 39 Boeing 787s split between the -9 and -10 variants, with options for a further ten aircraft. thumb|A Saudia Boeing 787-10 in 2024 with the new design and logo In September 2023 Saudia announced a rebrand to a 1980s-like design and logo. It also introduced a new travel AI assistant called "SAUDIA", using Open AI's GPT-4.