In 1996, the Zürich-based Galerie Gmurzynska began exhibiting Lagerfeld's photography. In 1999, Lagerfeld opened 7L, a bookshop in Paris that specializes in photography collections and visual arts books. In 2000, he launched a publishing imprint, Editions 7L, in collaboration with Steidl. The imprint released books on fashion and photography and also republished rare and out-of-print books. The 7L bookshop was reconceptualized after Lagerfeld's death as a space for cultural events.
in 1996 the zürich-based galerie gmurzynska began exhibiting lagerfeld's photography in 1999 lagerfeld opened 7l a bookshop in paris that specializes in photography collections and visual arts books in 2000 he launched a publishing imprint editions 7l in collaboration with steidl the imprint released books on fashion and photography and also republished rare and out-of-print books the 7l bookshop was reconceptualized after lagerfeld's death as a space for cultural events