Paronomasia has found a strong foothold in the media. William Safire of The New York Times suggests that "the root of this pace-growing [use of paronomasia] is often a headline-writer's need for quick catchiness, and has resulted in a new tolerance for a long-despised form of humor." It can be argued that paronomasia is common in media headlines, to draw the reader's interest. The rhetoric is important because it connects people with the topic. A notable example is the New York Post headline "Headless Body in Topless Bar". New York Post headlines for sex scandal articles have included "Cloak and Shag Her" (General Petraeus), "Obama Beats Weiner" (Congressman Weiner), and "Bezos Exposes Pecker".
Paronomasia has found a strong foothold in the media. William Safire of The New York Times suggests that "the root of this pace-growing [use of paronomasia] is often a headline-writer's need for quick catchiness, and has resulted in a new tolerance for a long-despised form of humor." It can be argued that paronomasia is common in media headlines, to draw the reader's interest. The rhetoric is important because it connects people with the topic. A notable example is the New York Post headline "Headless Body in Topless Bar". New York Post headlines for sex scandal articles have included "Cloak and Shag Her" (General Petraeus), "Obama Beats Weiner" (Congressman Weiner), and "Bezos Exposes Pecker"