In utilizing media events theory, Larson and Park investigated the Seoul Olympics as a form of political communication. They revealed the significance of South Korea's military government throughout the period of the Olympic bid and preparation, followed by the many advantages of the hosting the Games: rapid economic modernization, social mobilization and the legitimization of the military dictatorship.
In utilizing media events theory, Larson and Park investigated the Seoul Olympics as a form of political communication. They revealed the significance of South Korea's military government throughout the period of the Olympic bid and preparation, followed by the many advantages of the hosting the Games: rapid economic modernization, social mobilization and the legitimization of the military dictatorship.