It has been said that in the courts of England, Spain and elsewhere, fans were used in a more or less secret, unspoken code of messages. These fan languages were a way to cope with the restricting social etiquette. However, modern research has proved that this was a marketing ploy developed in the 19th centuryFANA Journal, spring 2004, Fact & Fiction about the language of the fan by J.P. Ryan – one that has kept its appeal remarkably over the succeeding centuries. This is now used for marketing by fan makers like Cussons & Sons & Co. Ltd who produced a series of advertisements in 1954 showing "the language of the fan" with fans supplied by the well known French fan maker Duvelleroy.
It has been said that in the courts of England, Spain and elsewhere, fans were used in a more or less secret, unspoken code of messages. These fan languages were a way to cope with the restricting social etiquette. However, modern research has proved that this was a marketing ploy developed in the 19th centuryFANA Journal, spring 2004, Fact & Fiction about the language of the fan by J.P. Ryan – one that has kept its appeal remarkably over the succeeding centuries. This is now used for marketing by fan makers like Cussons & Sons & Co. Ltd who produced a series of advertisements in 1954 s.howing "the language of the fan" with fans supplied by the well known French fan maker Duvelleroy