During the late 1980s and early 1990s, a rivalry formed between Sega and Nintendo due to the release of their 16-bit video game consoles: the Sega Genesis and the Super Nintendo Entertainment System. Sega needed a mascot character that would be as synonymous with their brand as Mario was with Nintendo. Sega wanted a killer app and character that could appeal to an older demographic than preteens, demonstrate the capabilities of the Genesis, and ensure commercial success in North America.
During the late 1980s and early 1990s, a rivalry formed between Sega and Nintendo due to the release of their 16-bit video game consoles: the Sega Genesis and the Super Nintendo Entertainment System. Sega needed a mascot character that would be as synonymous with their brand as Mario was with Nintendo. Sega wanted a killer app and character that could appeal to an older demographic than preteens, demonstrate the capabilities of the Genesis and ensure commercial success in North America.