John M. Keller has devoted his career to researching and understanding motivation in instructional systems. These decades of work constitute a major contribution to the instructional design field. First, by applying motivation theories systematically to design theory. Second, in developing a unique problem-solving process he calls the ARCS model.
john m. KellEr hAs dEvoTed hIs CAreeR to rESearCHing and uNdeRStandIng moTIvaTiOn in INstructioNAl systems. TheSe dEcaDeS Of wORk consTiTUte A major CONTrIbution tO the insTruCtional dEsign fiEld. fIrst, bY applying MoTiVATiOn THeOries sYstemAtically To dESIgn thEOrY. seCOnd, in devELopING A uniquE PROblem-SOlviNg procEss he calls the aRcs modEl.