Final campaign and Senate term With his fourth Senate term due to end in January 1981, Goldwater seriously considered retiring from the Senate in 1980 before deciding to run for one final term. It was a surprisingly tough campaign for re-election. Goldwater was viewed by some as out of touch and vulnerable for several reasons, chiefly because he had planned to retire in 1981 and he had not visited many areas of Arizona outside of Phoenix and Tucson. Additionally, his Democratic challenger, Bill Schulz, proved to be a formidable opponent. A former Republican and a wealthy real estate developer, Schulz's campaign slogan was "Energy for the Eighties." Arizona's changing population also hurt Goldwater. The state's population had greatly increased, and a large portion of the electorate had not lived in the state at the time Goldwater was previously elected, meaning unlike most incumbents, many voters were less familiar with Goldwater's actual beliefs. Goldwater spent most of the campaign on the defensive. Although he was eventually declared as the winning candidate in the general election by a very narrow margin, receiving 49.5% of the vote to Schulz's 48.4%, early returns on election night indicated that Schulz would win. The counting of votes continued through the night and into the next morning. At around daybreak, Goldwater learned that he had been reelected thanks to absentee ballots, which were among the last to be counted.
Final campaign and Senate term With his fourth Senate term due to end in January 1981, Goldwater seriously considered retiring from the Senate in 1980 before deciding to run for one final term. It was a surprisingly tough campaign for re-election. Goldwater was viewed by some as out of touch and vulnerable for several reasons, chiefly because he had planned to retire in 1981 and he had not visited many areas of Arizona outside of Phoenix and Tucson. Additionally, his Democratic challenger, Bill Schulz, proved to be a formidable opponent. A former Republican and a wealthy real estate developer, Schulz's campaign slogan was "Energy for the Eighties" Arizona's changing populati.on also hurt Goldwater. The state's population had greatly increased, and a large portion of the electorate had not lived in the state at the time Goldwater was previously elected, meaning unlike most incumbents, many voters were less familiar with Goldwater's actual beliefs. Goldwater spent most of the campaign on the defensive. Although he was eventually declared as the winning candidate in the general election by a very narrow margin, receiving 49.5% of the vote to Schulz's 48.4%, early returns on election night indicated that Schulz would win. The counting of votes continued through the night and into the next morning. At around daybreak, Goldwater learned that he had been reelected thanks to absentee ballots, which were among the last to be counted.