Haig ran unsuccessfully for the 1988 Republican Party presidential nomination. Although he enjoyed relatively high name recognition, Haig never broke out of single digits in national public opinion polls. He was a fierce critic of then–Vice President George H. W. Bush, often doubting Bush's leadership abilities, questioning his role in the Iran–Contra affair, and using the word "wimp" in relation to Bush in an October 1987 debate in Texas. Despite extensive personal campaigning and paid advertising in New Hampshire, Haig remained stuck in last place in the polls. After finishing with less than 1 percent of the vote in the Iowa caucuses and trailing badly in the New Hampshire primary polls, Haig withdrew his candidacy and endorsed Senator Bob Dole. Dole, steadily gaining on Bush after beating him handily a week earlier in the Iowa caucus, ended up losing to Bush in the New Hampshire primary by 10 percentage points. With his momentum regained, Bush easily won the nomination.
Haig ran unsuccessfully for the 1988 Republican Party presidential nomination. Although he enjoyed relatively high name recognition, Haig never broke out of single digits in national public opinion polls. He was a fierce critic of then–Vice President George H. W. Bush, often doubting Bush's leadership abilities, questioning his role in the Iran–Contra affair, and using the word "wimp" in relation to Bush in an October 1987 debate in Texas. Despite extensive personal campaigning and paid advertising in New Hampshire, Haig remained stuck in last place in the polls. After finishing with less than 1 percent of the vote in the Iowa caucuses and trailing badly in the New Hampshire primary polls, Haig withdrew his candidacy and endorsed Senator Bob Dole. Dole, steadily gaining on Bush after beating him handily a week earlier in the Iowa caucus, ended up losing to Bush in the New Hampshire primary by 10 percentage points. With his momentum regained, Bush easily won the nomination.