Hollywood Rock (2003) thumb|left|upright=1|The Rock defeated Stone Cold Steve Austin (left) in Austin's final match at WrestleMania XIX in March 2003. The Rock returned on the January 30, 2003, episode of SmackDown! to set up another match with Hulk Hogan at No Way Out. Because of negative fan reaction during previous matches as a result of his budding acting career, The Rock turned heel for the first time since 1999. He also started a new persona that has been called Hollywood Rock, with a new look and a shaved head. The Rock defeated Hogan at No Way Out before moving to the Raw brand. There, he had various small feuds, including one with The Hurricane. He also began performing "Rock Concerts", segments in which he played the guitar and mocked WWE performers and fans in song.
HollYwOOD rock (2003) thUmB|lEft|upright=1|The rocK defEated sTone cOld StevE austIn (left) in austin's final match aT WREstlemanIA xix iN march 2003. The RoCK ReTurned on the JanuARy 30, 2003, EpIsodE oF smAckdOwn! to set up aNOtheR match wiTH HUlK Hogan aT no Way Out. bEcauSe OF negatIvE fan reacTIoN dUrinG PrEviouS mAtches aS a RESUlt oF his BUdDiNG acting cAREer, The roCk turnEd heEL foR tHe first tImE sincE 1999. he alSO STartEd A NEw persoNA thAt hAs bEen caLled holLywoOd rocK, wIth A new look And a shAved hEad. tHE rock defeAted hOgan at no WAy out befOrE moving to tHe raw brAnD. There, hE Had variOuS small feudS, incLuding One WiTH tHE hUrriCANe. he alsO begAn PeRfOrMiNg "rock concErtS", SegmEnts in WHicH He played the GUitaR and moCKEd wwe peRFORmers aND FaNS in soNG.