Releases The Doors was released on January 4, 1967, by Elektra Records. Jac Holzman had initially intended to release the record in November 1966, but after a negotiation with the band, he decided to postpone the release to the new year, as he felt that period was the appropriate time for album sales. For the album's cover, Joel Brodsky was hired to provide a photo of the group, which later received a Grammy nomination. Holzman also suggested an association with Billboard magazine for the album's advertisement by promoting the record with "hoarding", a novel concept which was made popular later on. It was promoted under the slogan "Break On Through With An Electrifying Album". The Doors were the first rock band to use this advertising medium.
releases the doors was released on january 4 1967 by elektra records jac holzman had initially intended to release the record in november 1966 but after a negotiation with the band he decided to postpone the release to the new year as he felt that period was the appropriate time for album sales for the album's cover joel brodsky was hired to provide a photo of the group which later received a grammy nomination holzman also suggested an association with billboard magazine for the album's advertisement by promoting the record with "hoarding" a novel concept which was made popular later on it was promoted under the slogan "break on through with an electrifying album" the doors were the first rock band to use this advertising medium