He pioneered such content analysis methods as standardizing the collection of information, developing categories of analysis, and using quantitative measurements to study communication messages. In the next two decades, Lasswell and his associates worked to apply content analysis to a variety of subject matters.
he pioneered such content analysis methods as standardizing the collection of information developing categories of analysis and using quantitative measurements to study communication messages in the next two decades lasswell and his associates worked to apply content analysis to a variety of subject matters