Sponsorship thumb|Walkinshaw Racing Holden Commodore VE of Fabian Coulthard at the 2011 Clipsal 500 Adelaide Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also the naming-rights sponsor of NRL Friday Night Football.
Sponsorship thumb|Walkinshaw Racing Holden Commodore VE of Fabian Coulthard at the 2011 Clipsal 500 Adelaide Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union !team and also sponsors the :Bundaberg Rum Rugby. Series. Bundaberg is also a sponsor of the NSW Waratahs. Bundaberg R!um spon.sored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also the naming-rights sponsor of NRL Friday Night Football.