Rap music's development into popular culture began in the 1990s. The 1990s marked the beginning of an era of popular culture guided by the musical influences of hip-hop and rap itself, moving away from the influences of rock music. As rap continued to develop and further disseminate, it went on to influence clothing brands, movies, sports, and dancing through popular culture. As rap has developed to become more of a presence in popular culture, it has focused itself on a particular demographic, adolescent and young adults. As such, it has had a significant impact on the modern vernacular of this portion of the population, which has diffused throughout society.
Rap music's development into popular culture began in the 1990s. The 1990s marked the beginning of an era of popular culture guided by the musical influences of hip-hop and rap itself, moving away from the influences of rock music. As rap continued to develop and further disseminate, it went on to influence clothing brands, movies, sports, and dancing through popular culture. As rap has developed to become more of a presence in popular culture, it has focused itself on a particular demographic, adolescent and young adults. As such, it has had a significant impact on the modern vernacular of this portion of the population, which has diffused throughout society.