During the first half of the 20th century the IOC ran on a small budget. As IOC president from 1952 to 1972, Avery Brundage rejected all attempts to link the Olympics with commercial interests. Brundage believed that corporate interests would unduly impact the IOC's decision-making. Brundage's resistance to this revenue stream left IOC organising committees to negotiate their own sponsorship contracts and use the Olympic symbols.
During the first half of the 20th century the IOC ran on a small budget As IOC president from 1952 to 1972 Avery Brundage rejected all attempts to link the Olympics with commercial interests Brundage believed that corporate interests would unduly impact the IOC's decision-making Brundage's resistance to this revenue stream left IOC organising committees to negotiate their own sponsorship contracts and use the Olympic symbols