Don Hewitt, who had been a producer of the CBS Evening News with Walter Cronkite, sought out Wallace as a stylistic contrast to Reasoner.Madsen, p. 14 According to one historian of the show, the idea of the format was to make the hosts the reporters, to always feature stories that were of national importance but focused upon individuals involved with, or in conflict with, those issues, and to limit the reports' airtime to around 13 minutes. However, the initial season was troubled by lack of network confidence, as the program did not garner ratings much higher than that of other CBS News documentaries. As a rule, during that era, news programming during prime time lost money; networks mainly scheduled public affairs programs in prime time in order to bolster the prestige of their news departments, and thus boost ratings for the regular evening newscasts, which were seen by far more people than documentaries and the like. 60 Minutes struggled under that stigma during its first three years.
Don Hewitt, who had been a producer of the CBS Evening News with Walter Cronkite, sought out Wallace as a stylistic contrast to Reasoner.Madsen, p. 14 According to one historian of the show, the idea of the format was to make the hosts the reporters to always feature stories that were of national importance but focused upon individuals involved with, or in conflict with, those issues, and to limit the reports' airtime to around 13 minutes. However, the initial season was troubled by lack of network confidence, as the program did not garner ratings much higher than that of other CBS News documentaries. As a rule, during that era, news programming during prime time lost money; networks mainly scheduled public affairs programs in prime time in order to bolster the prestige of their news departments, and thus boost ratings for the regular evening newscasts, which were seen by far more people than documentaries and the like. 60 Minutes struggled under that stigma during its first three years.