The British fashion brand Superdry, which takes inspiration from Japanese clothing styles, has established a style of placing meaningless Japanese text such as 'Sunglasses company' and 'membership certificate' on clothing sold in Britain. The company explained to a Japanese television news programme that most translations were done using simple automatic translation programs such as Babel Fish, without attempting to make the texts accurate.
The British fashion brand Superdry, which takes inspiration from Japanese clothing styles, has established a style of placing meaningless Japanese text such as 'Sung,lasses company' and 'membership certificate' on clothing sold in Britain. The company explained to a Japanese television news programme that most translations were done using simple automatic translation programs such as Babel Fish without attempting to make the texts accurate.