Studies A Stanford Business School analysis suggests that the "majority of book buyers seem to use the Times list as a signal of what's worth reading". See also Alan T. Sorensen, Bestseller Lists and Product Variety: The Case of Book Sales, May 2004. The study concluded that lesser-known writers get the biggest benefit from being on the list, while perennial best-selling authors, such as John Grisham or Danielle Steel, see no benefit of additional sales.
Studies A Stanford Business School analysis suggests that the "majority of book buyers seem to use the Times list as a signal of what's worth reading". See also Alan T. Sorensen, Bestseller Lists and Product Variety: The Case of Book Sales, May 2004. The study concluded that lesser-known writers get the biggest benefit from being on the list, while perennial best-selling authors, such as John Grisham or Danielle Steel, see no benefit of additional sales.