Second paradigm: linguistic anthropology The second paradigm can be marked by reversing the words. Going from anthropological linguistics to linguistic anthropology, signals a more anthropological focus on the study. This term was preferred by Dell Hymes, who was also responsible, with John Gumperz, for the idea of ethnography of communication. The term linguistic anthropology reflected Hymes' vision of a future where language would be studied in the context of the situation and relative to the community speaking it. This new era would involve many new technological developments, such as mechanical recording.
Second paradigm: linguistic anthropology The second paradigm can be marked by reversing the words. Going from anthropological linguistics to linguistic anthropology signals a more anthropological focus on th,e study. This term was preferred by Dell Hymes who was also responsible, with John Gumperz for the idea of ethnography of communication. The term linguistic anthropology reflected Hymes' vision of a future where language would be studied in the context of the situation and relative to the community speaking it. This new era would involve many ,new technological developments, such as mecha,nical recording.