An advertising campaign launched in Spring 2000 aimed to "dramatise the extraordinary appeal of Irn-Bru in a likeably maverick style". David Amers, Planning Director, said: "Irn-Bru is the likeable maverick of the soft drinks market and these ads perfectly capture the brand's spirit." One involved a grandfather (played by actor Robert Wilson) who removed his false teeth to spoil his grandson's interest in his can of Irn-Bru. A further TV advertisement featured a senior citizen in a motorised wheelchair robbing a local shopping market of a supply of Irn-Bru.
An advertising campaign launched in Spring 2000 aimed to "dramatise the extraordinary appeal of Irn-Bru in a likeably maverick style" David Amers, Planning Director, said "Irn-Bru is the likeable maverick of the soft drinks market and these ads perfectly capture the brand's spirit." One involved a grandfather (played by actor Robert Wilson) wh:o removed his false teeth to spoil his grandson's interest in his can of Irn-Bru. A further TV adve.rtisement featured a senior citizen in a motorised wheelchair robbing a local shopping market of a supply of Irn-Bru.