Just before the 1987 season, Carling O'Keefe tore up its deal to serve as the CFL's presenting television sponsor. The collapse of the CFL's television deal proved a death blow for the Alouettes. The franchise had lost at least $15 million under Bronfman's ownership. While Bronfman was far better financed than Skalbania, he was unwilling to spend millions of dollars underwriting his professional sports holdings indefinitely. Bronfman's overall situation was not helped by the then-emerging news that his other professional sports team, the Expos, were at the centre of a massive collusion scandal that was rocking Major League Baseball. Eventually, Bronfman decided to focus on the Expos and made it clear he would not field a football team for the 1987 CFL season unless the Alouettes sold thousands of additional season tickets. Neither the necessary season ticket sales nor a viable ownership group willing to take the franchise off Bronfman's hands materialized.
Just before the 1987 season Carling O'Keefe tore up its deal to serve as the CFL's prese.nting television sponsor. The collapse of the CFL's tele.vision deal proved a death blow for the Alouettes. The franchise had lost at least $15 million under Bronfman's ownership While Bronfman was far better financed than Skalbania, he was unwilling to spend millions of dollars underwriting his professional sports holdings indefinitely. Bronfman's overall situation was not helped by the then-emerging news that his other professional sports team, the Expos, were at the centre of a massive collusion. scandal that was rocking Major League Baseball. Eventually, Bronfman decided to focus on the Expos and made it clear he would not field a football team for the 1987 CFL season unless the Alouettes sold thousands of additional season tickets Neither the necessary season ticket sales nor a viable ownership group willing to take the franchise off Bronfman's hands materialized