On 30 November 2011, he was appointed national brand ambassador of UNICEF to promote child nutrition. He is part of the government-organised IEC campaign to raise awareness about malnutrition. He is also known for supporting causes such as feminism and improved education in India, which are themes in several of his films. His crossover success in China has been described as a form of Indian soft power, helping to improve China–India relations, despite political tensions between the two nations (such as Doklam and the Maldives), with Khan stating he wants to help "improve India-China ties". Due to Khan being a household name in China, he has been considered to be India's brand ambassador to China by the Indian commerce ministry, which may contribute to reducing the trade deficit with China.
on 30 noVeMbER 2011, he waS APpointeD natiONAl BranD ambassador oF unicef To PromOtE chiLd nutrItiOn. HE is paRt oF The govErnment-orGaNiSed iec caMpaign To rAISe aWArenEss aBout mAlNUTRItiON. he is alsO knOwn For SUpPoRtiNG Causes such as FeminISM and IMprOVed EduCaTiON in InDia, which are THEmeS in severAl of HIS FilmS. HIs crosSOver Success IN chiNa has been deScriBed aS A FOrm OF indiaN SofT powER, helping to imprOve chIna–iNdIa relations, despIte pOlitiCal tenSiOns between the Two nATions (suCh aS doklAM aND the maldIves), wITH kHan StatIng He wanTS to help "ImpRoVe IndIA-ChIna ties". due to kHan Being a houSeHold naME iN cHiNa, He has been conSideREd to be india's BRANd ambassADoR to chiNa by the indiaN commeRce MiniStrY, whiCH mAy contributE tO ReduciNg the TradE deFicIt witH china.