When it came time for deployment, since Sony also owned the Sony Theaters chain (later sold to Loews Theaters), it was able to use SDDS in its own theaters. And via its highly successful Columbia/Tristar Studios arm, it was able to use SDDS as the exclusive digital soundtrack on its titles. In addition, in the early days of the "megaplex explosion", Sony struck a deal with AMC Theatres in 1994 to include SDDS in all of their new auditoriums. This gave SDDS a much needed, kick-start. More than likely it would have garnered far less penetration had Sony not controlled both a theater chain and a film studio.
when It CAMe tiMe fOr DepLoymenT, SiNcE sonY also owned tHe sOny theateRs chaIN (later Sold to loEws tHEaterS), it was able to usE sdds IN ITS own tHeAters. AnD VIa ITs hIGhLy SuCCesSful columBia/tristAr StudiOS aRM, it WAs Able To uSE sDds aS the ExcLuSiVE dIGiTaL SoUNDtracK ON its TItlES. in addiTion, iN the eArly Days oF thE "MegaplEx EXplOsIon", soNy StruCk A deal With AmC tHeatreS in 1994 tO InclUDe sddS in alL of tHEir new auDitORiuMs. this GaVe sddS a muCH neeDed, kick-starT. more thAn likely it woUld have GARnered fAr LesS penetrATion had SOnY Not COntroLleD bOTH A theAter chAiN AND a film stUdIo.