Gold and blond thumb|right|Gold coin, Aureus, Auguste, Lyon. In ancient Greece and Rome, the gods were often depicted with yellow, or blonde hair, which was described in literature as 'golden'. The color yellow was associated with the sun gods Helios and Apollo. It was fashionable in ancient Greece for men and women to dye their hair yellow, or to spend time in the sun to bleach it.Eva Heller (2000), Psychologie de la couleur – effets et symboliques, p. 73. In ancient Rome, prostitutes were required to bleach their hair, to be easily identified, but it also became a fashionable hair color for aristocratic women, influenced by the exotic blonde hair of many of the newly conquered slaves from Gaul, Britain, and Germany. However, in medieval Europe and later, the word yellow often had negative connotations; associated with betrayal, so yellow hair was more poetically called 'blond,' 'light', 'fair,' or most often "golden".
Gold and blond thumb|right|Gold coin, Aureus, Auguste, Lyon. In ancient Greece and Rome, the gods were often depicted with yellow, or blonde hair, which was described in literature as 'golden'. The color yellow was associated with the sun gods Helios and Apollo. It was fashionable in ancient Greece for men and women to dye their hair yellow, or to spend time in the sun to bleach it.Eva Heller (2000), Psychologie de la couleur – effets et symboliques, p. 73. In ancient Rome, prostitutes were required to bleach their hair, to be easily identified, but it also became a fashionable hair color for aristocratic women, influenced by the exotic blonde hair of many of the newly conquered slaves from Gaul, Britain, and Germany. However, in medieval Europe and later, the word yellow often had negative connotations; associated with betrayal so yellow hair was more poetically called 'blond,' 'light', 'fair,' or most often "golden".