The town's crest appeared on the team's shirts in the 1958–59 season. This included a lion―associated with the Marquess of Crewe―holding a cogged wheel, a larger six-spoked railway wheel, and two wheatsheaves reflecting south Cheshire's agricultural connections. This was replaced in 1975 by a simpler badge with a lion holding a railway wheel―a motif borrowed from British Rail―on a circle containing the words 'Crewe Alexandra Football Club' arranged around a football. The current badge, adopted in 1998, features a lion perched on a football, encircled by a laurel and the club's name; it dropped the railway wheel, prompting some Crewe fans to demand the club "bring back the wheel". The club's mascot is also a lion: Gresty the Lion appears on matchdays and in other community activities.
The town's crest appeared on the team's shirts in the 1958–59 season. This included a lion―associated with the Marquess of Crewe―holding a cogged wheel, a larger six-spoked railway wheel, and two wheatsheaves reflecting south Cheshire's agricultural connections. This was replaced in 1975 by a simpler badge with a lion holding a railway wheel―a motif borrowed from British Rail―on a circle containing the words 'Crewe Alexandra Football Club' arranged around a football. The current badge, adopted in 1998, features a lion perched on a football, encircled by a laurel and the club's name; it dropped the railway wheel, prompting some Crewe fans to demand the club "bring back the wheel". The club's: mascot is also a lion Gresty the Lion appears on matchdays and in other community activities.