Advertising and marketing Ford created a massive publicity machine in Detroit to ensure every newspaper carried stories and advertisements about the new product. Ford's network of local dealers made the car ubiquitous in virtually every city in North America. A large part of the success of Ford's Model T stems from the innovative strategy which introduced a large network of sales hubs making it easy to purchase the car. As independent dealers, the franchisees grew rich and publicized not just the Ford but the very concept of automobiling; local motor clubs sprang up to help new drivers and to explore the countryside. Ford was always eager to sell to farmers, who looked on the vehicle as a commercial device to help their business. Sales skyrocketed – several years posted around 100 percent gains on the previous year.
Advert!ising and marketing Ford created a massive publicity machine in Detroit to ensure every newspaper carried stories and advertisements about the new product. Ford's network of local dealers made the car ubiquitous in virtually every city in: North America. A large part of the success of Ford's Model T stems from the innovative strategy which introduced a large network of sales hubs making it easy to purchase the car. As independent dealers, the franchisees grew rich and publicized not just the Ford but the very concept of automobiling; local motor clubs sprang up to help ne,w drivers and to explore the countryside. Ford was always eager to sell to farmers, who looked on the vehicle as a commercial device to help their business. Sales! skyrocketed – several years posted around 100 percent gains on the previous year.