The E! television system ceased operations on September 1, 2009, due to low ratings and corporate financial difficulties that eventually led to Canwest filing for bankruptcy protection and selling its properties to Shaw Media; the E! O&O stations experienced varied fates (CHCH Hamilton and CJNT Montreal were sold to Channel Zero, CHEK Victoria was sold to an employee-led group; CHBC Kelowna remained with Canwest and was converted into a Global O&O, and CHCA Red Deer ceased operations outright), while the Pattison Group stations affiliated with the Rogers Media-owned Citytv system. As E!, local news and other regional programming, as well as most local community sponsorships on the O&O stations, used local branding (using the callsign branding scheme common with Canadian stations not owned by a network or television system). This decision was at least partly made to avoid confusion with E! News, but likely intended to ensure that local newscasts were not perceived as celebrity-oriented. E! in the U.S. later reached an agreement to bring the channel's brand and programming to Bell Media's Category 2 specialty channel Star! (which had a similar format to E! U.S. and had carried some of its programming prior to the 2007 rebranding of CH), rebranding it as a Canadian version of E! on November 29, 2010.CTV and Comcast International Media Group Partner to Bring E!, World's Top Entertainment Brand, Back To Canada CTVglobemedia press release, November 1, 2010.
The E television system ceased operations on September 1 2009 due to low ratings and corporate financial difficulties that eventually led to Canwest filing for bankruptcy protection and selling its properties to Shaw Media; the E O&O stations experienced varied fates (CHCH Hamilton and CJNT Montreal were sold to Channel Zero CHEK Victoria was sold to an employee-led group; CHBC Kelowna remained with Canwest and was converted into a Global O&O and CHCA Red Deer ceased operations outright) while the Pattison Group stations affiliated with the Rogers Media-owned Citytv system As E local news and other regional programming as well as most local community sponsorships on the O&O stations used local branding (using the callsign branding scheme common with Canadian stations not owned by a network or television system) This decision was at least partly made to avoid confusion with E News but likely intended to ensure that local newscasts were not perceived as celebrity-oriented E in the US later reached an agreement to bring the channel's brand and programming to Bell Media's Category 2 specialty channel Star (which had a similar format to E US and had carried some of its programming prior to the 2007 rebranding of CH) rebranding it as a Canadian version of E on November 29 2010CTV and Comcast International Media Group Partner to Bring E World's Top Entertainment Brand Back To Canada CTVglobemedia press release November 1 2010