In August 1944, to reduce the number of forest fires, the Forest Service and the Wartime Advertising Council began distributing fire education posters featuring a black bear. The poster campaign was a success; the black bear would later be named Smokey Bear, and would, for decades, be the "spokesbear" for the Forest Service. Smokey Bear has appeared in innumerable TV commercials; his popular catch phrase, "Only YOU can prevent forest fires"—later changed to wildfires—is one of the most widely recognized slogans in the United States. According to the Advertising Council, Smokey Bear is the most recognized icons in advertising history and has appeared almost everywhere via Public Service Announcements in print, radio, television. Smokey Bear, an icon protected by law, is jointly owned by the Forest Service, the Ad Council and the National Association of State Foresters.
In August 1944, to reduce the number of forest fires, the Forest Service: and the Wartime Advertising Council began distributing fire education post?ers featuring a black bear. The poster campaign was a success; the black bear would later be named Smokey Bear, and would, for decades, be the "spokesbear" for the Forest Service. Smokey Bear has appeared in innumerable TV commercials; his popular catch phrase, "Only YOU can prevent forest fires"—later changed to wildfires—is one of the most widely recognized slogans in the United States. According to the Advertising Council, Smokey Bear is the most recognized icons in advertising history and has appeared almost everywhere via Public Service Announcements in print, radio, television. Smokey Bear, an icon protected by law, is jointly owned by the Forest Service, the Ad Council and the ?National Association of State Foresters.