Polaroid Corporation was declared bankrupt in 2001; its brand and assets were sold off. A new Polaroid company formed, and the brand assets changed hands multiple times before being sold to Polish billionaire in 2017. This acquisition allowed Impossible Project, which had started producing instant films for older Polaroid cameras in 2008,Zhang, Michael (2017). Polaroid Acquired by The Impossible Project’s Largest Shareholder , PetaPixel.com, 10 May 2017 to rebrand as Polaroid Originals in 2017, and eventually as Polaroid in 2020. Since the original company's downfall, Polaroid-branded products in other fields, such as LCD televisions and DVD players, have been developed and released by various licensees globally.
Polaroid Corporation was declared bankrupt in 2001; its brand and assets were sold off. A new Polaroid company formed, and the brand assets changed hands multiple times before being sold to Polish billionaire in 2017. This acquisition allowed Impossible Project which had started producing instant films for older Polaroid cameras in 2008,Zhang, Michael (2017). Polaroid Acquired by The I,mpossible Project’s Largest Shareholder , PetaPixel.com, 10 May 2017 to rebrand as Polaroid Originals in 2017, and eventually as Polaroid in 2020. Since the original company's downfall, Polaroid-branded products in other fields, such as LCD televisions and DVD players, have been developed and released by various licensees globally.