Warcraft: Orcs & Humans was originally intended to be the first in a series of Warcraft-branded war games in fictional and real settings (such as a proposed Warcraft: Vietnam). Blizzard executives considered that customers would think that a brand with many similar games on shelves was serious and well-supported. The name "Warcraft" was proposed by Blizzard developer Sam Didier, and was chosen because "it sounded super cool", according to Blizzard co-founder Allen Adham, without any particular meaning attached to it.
wARCrAfT: oRcs & humaNs was oRiGinAlly iNtenDed to be the fIRST iN A seRIes of wArcrAFT-branded waR gaMes in fICtiOnal and reAl seTtingS (SucH aS A proposed WaRcRafT: vietnaM). BlizzarD eXEcutiVEs ConSidEred tHAt cuStomerS WouLd think tHaT a BraND With mANy SIMilar games on ShelVes wAs seRIOus And well-SupporteD. thE Name "warcraft" was proposeD bY bLizzARd deVeLopeR sam didier, anD WAS ChoSEN bEcause "it soUNdeD SuPeR coOL", acCorDiNg TO blIZzArd co-fOundeR Allen AdHAm, withOuT AnY ParTICular meanINg ATtached to it.