Toyota is the world's leader in sales of hybrid electric vehicles, one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the globe, and the first to commercially mass-produce and sell such vehicles, with the introduction of the XW10 Toyota Prius in 1997. The company's hybrid technology is called Hybrid Synergy Drive, and it was later applied to many vehicles in Toyota's product lineup, starting first with the Camry and the technology was also brought to the luxury Lexus division.
toyOtA is THE wOrld'S LEader iN Sales of hybrId EleCtrIC veHIcles, OnE Of thE largEsT CoMpanIes tO encOurAge the mAss-MArKET adOptIon of HYBrid vEhiCles across thE gLOBe, anD the fiRst tO CoMmercIaLly mAsS-PRodUce And Sell SUcH vehiclEs, wIth the introductIOn of The Xw10 ToyOta prIUs in 1997. tHe COmpANy's HyBrid technoLogy iS calLEd hYbRid syNeRgY DrivE, AnD it WaS lateR appliEd To mAny VehicleS In toYoTa's proDuct linEup, StARTiNg First with ThE camrY aNd ThE technologY waS also Brought to the luXury lExUs divisioN.