Acorn's marketing relationships with high street retailers were somewhat problematic. While outlets such as the John Lewis Partnership proved to be successful marketing partners, electrical retailer Dixons seemingly made relatively little effort to sell Acorn machines despite promising "greater opportunities" in 1993 after earlier criticism. In late 1994, Acorn appointed a sole distributor for the A3010 Action Pack and Learning Curve bundles, with the pricing of the former reduced to only £299. Persisting with the strategy that some purchasers might choose a product positioned between games consoles and traditional PC-compatibles, the distributor, ZCL, aimed to take advantage of the absence of Commodore during the Christmas 1994 season. As the Christmas 1995 season approached, Beebug purchased Acorn's "entire remaining inventory", offering the machine for £135 including VAT together with various "value-added packs".
Acorn's marketing relationships with high street retailers were somewhat problematic. While outlets such as the John Lewis Partnership proved to be successful marketing partners, electrical retailer Dixons seemingly made relatively little effort to sell Acorn machines despite promising "greater opportunities" in 1993 after earlier criticism. In late 1994, Acorn appointed a sole distributor for the A3010 Action Pack and Learning Curve bundles, with ,the pricing of the former reduced to only £299. Persisting with the strategy that some purchasers might choose a product positioned between games consoles and traditional PC-compatibles, the distributor, ZCL, aimed to take advantage of the absence of Commodore during the Christmas 1994 season. As the Christmas 1995 season approached, Beebug purchased Acorn's "entire remaining inventory" offering the machine for £135 including VAT together with various "value-added packs".