In an attempt to study the effect of media consumption on males, Samantha and Bridges found an effect on body shame, though not through self-objectification as it was found in comparable studies of women. The authors conclude that the current measures of objectification were designed for women and do not measure men accurately. Another study found a negative effect on eating attitudes and body satisfaction of consumption of beauty and fitness magazines for women and men respectively but again with different mechanisms, namely self-objectification for women and internalization for men.
In an attempt to study the effect of media consumption on males, Samantha and Bridges fou,nd an effect on body shame, though not through self-objectification as it was found in comparable studies of women. The authors conclude that the current measures of objectification were designed for women and do not measure men accurately. Another study found a negative effect on eating attitudes and body satisfaction of consumption of beauty and fitness magazines for women and men respectively but again with different mechanisms namely self-objectification for women and internalization for men.