While the International Edition grew somewhat, it was still losing money and was not competitive with the European edition of the New York Herald Tribune, which was generally considered a stronger publication. Indeed, the international edition was losing $2 million a year, and had lost some $10 million since its creation under that title in 1949. The new Times publisher, Arthur Ochs Sulzberger, decided to give up on it, and instead join forces with the Washington Post for a continuation of the European edition of the Herald Tribune.
While the International Edition grew somewhat, it was still losing money and was not competitive with the European edition of the New York Herald Tribune, which was generally considered a stronger publication. Indeed, the international edition was losing $2 million a year, and had lost some $10 million since its creation under that title in 1949. The new Times publisher, Arthur Ochs Sulzberger, decided to give up on it, and instead join forces with the Washington Post for a continuation of the European edition of the Herald Tribune.