Audience targeting A fundamental PR technique is to identify target audience(s) and tailor messages relevant to each audience. Audience targeting requires public relations professionals to have a deep understanding of the needs and desires of each audience segment they want to reach. Sometimes the interests of differing audiences and stakeholders common to a public relations effort necessitate the creation of several distinct but complementary messages. These messages however should be relevant to each other, thus creating consistency in the overall message and theme. Audience targeting tactics are important for public relations practitioners because they face all kinds of problems: low visibility, lack of public understanding, opposition from critics, and insufficient support from funding sources.Smith, Ronald D. Strategic Planning for Public Relations. Mahwah, NJ: Lawrence Erlbaum Associates, 2002. Print.
Audience targeting A fundamental PR technique is to identify target audience(s) and tailor messages relevant to each audience Audience targeting requires public relations professionals to have a deep understanding of the needs and desires of each audience segment they want to reach Sometimes the interests of differing audiences and stakeholders common to a public relations effort necessitate the creation of several distinct but complementary messages These messages however should be relevant to each other thus creating consistency in the overall message and theme Audience targeting tactics are important for public relations practitioners because they face all kinds of problems low visibility lack of public understanding opposition from critics and insufficient support from funding sourcesSmith Ronald D Strategic Planning for Public Relations Mahwah NJ Lawrence Erlbaum Associates 2002 Print