In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class brand. Chung Ju-yung transferred leadership of Hyundai Motor to his son, Chung Mong-koo, in 1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its vehicles. It added a 10-year or warranty to cars sold in the United States and launched an aggressive marketing campaign.
In 1998, Hyundai began to overhaul its image in an attempt to? establish itself as a world-class brand. Chung Ju-yung transferred leadership of Hyundai Motor to his son, Chung Mong-koo, in 1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design, manufacturing, and long-term research of its veh!icles. It added a 10-year or warranty to cars sold in the United States and! launched an a!ggressive marketing campaign.