Another "feud" seemed to be looming when, in one run of Sunday strips in 1957, Capp lampooned the comic strip Mary Worth as "Mary Worm". The title character was depicted as a nosy, interfering busybody. Allen Saunders, the creator of the Mary Worth strip, returned Capp's fire with the introduction of the character "Hal Rapp", a foul-tempered, ill-mannered, and (ironically, as Capp was a teetotalerKitchen, Denis, and Michael Schumacher, Al Capp: A Life to the Contrary (2013) Bloomsbury Publishing, p.40) inebriated cartoonist. Later, the "feud" was revealed to be a collaborative hoax that Capp and his longtime pal Saunders had cooked up together. The Capp-Saunders "feud" fooled both editors and readers, generated plenty of free publicity for both strips—and Capp and Saunders had a good laugh when all was revealed.
Another "feud" seemed to be looming when, in one run of Sunday strips in 1957, Capp lampooned the comic strip Mary Worth as "Mary Worm". The title character was depicted as a nosy, interfering busybody. Allen Saunders, the creator of the Mary Worth strip, returned Capp's fire with the introduction of the character "Hal .Rapp", a foul-tempered, ill-mannered, and (ironically, as Capp was a teetotalerKitchen, Denis, and Michael Schumacher, Al Capp: A Life to the Contrary (2013) Bloomsbury Publishing, p.40) inebriated cartoonist Later, the "feud" was revealed to be a collaborative hoax that Capp and his longtime pal Saunders had cooked up together. The Capp-Saunders "feud" fooled both editors and readers, generated plenty of free publicity for both strips—and Capp and Saunders had a good laugh when all was revealed.