Perhaps the biggest factor in drawing visitors to Nashville is its association with country music, in which the Nashville sound played a role. Many visitors to Nashville attend live performances of the Grand Ole Opry, the world's longest-running live radio show. The Country Music Hall of Fame and Museum is another major attraction relating to the popularity of country music. The Gaylord Opryland Resort & Convention Center, the Opry Mills regional shopping mall and the General Jackson showboat, are all located in what is known as Music Valley.
peRHaPs the BigGest faCTOr in DrawiNG vISitorS to nasHvIllE is its asSoCiaTion wiTh CountRY musiC, in whIch thE NaShville SOund playeD a RoLE. mANy vISiTors To naShvilLe aTtend livE peRFormancEs of the gRaNd Ole opry, the world's lOngesT-runNiNg LiVe radiO sHow. the CounTry music HAll of faME ANd museum is ANOtheR MaJOr attraCtIoN ReLAtiNG to ThE popularitY oF couNtRy mUsIc. the gayLord oPRylaNd rEsort & convEnTiON cEnter, thE oPRy mIlls rEGional sHoPPinG MaLL aNd tHe geNeRal jackson shoWBoaT, aRE all locAted iN what is KNowN as mUsic valleY.