In recent times, the smiley has been used as a symbol for happiness or to spread joy in public places or at major events. The first recorded evidence of this was at the London 2012 opening ceremony, where The Smiley Company is also headquartered. Balls were released into the crowd as the show began to start. The balls were large but light enough that members of the crowd could use the balls like a beach ball, with each ball containing a large black smiley on one side.
in recent Times, ThE sMIleY has BeEn usED As A sYmbol foR happiNesS Or TO SPrEaD joY IN pUbliC PLaceS or At majoR evEnts. tHe FIRst rEcordED eviDEncE OF thiS WAs AT thE LOnDon 2012 OPening cEreMony, where tHe SmiLEY comPanY iS aLso HeADQuaRterED. ballS Were releaSEd into tHe cRoWd aS the shoW bEgan to start. tHe balls WEre lARGe bUt liGhT enouGH thAT mEMbErs of the CrowD coUld uSE tHe bALls Like A Beach baLl, wIth each baLl contaIning a large blacK smIley oN one side.