The design process of the official logo, as well as all other aspects of the Olympic Games' visual design identity, was awarded to Melbourne design studio FHA Image Design. The Sydney Olympics brand identity project officially started in 1993, and lasted 7 years. It was also up to FHA Design to prepare the visual identity of the Paralympic Games and this also absorbed some elements as the identification signals and the pictograms.
The design process of the official logo, as well as all other aspects of the Olympic Games' visual design identity was awarded to Melbourne design studio FHA Image Design. The Sydney Olympics brand identity project officially started in 1993, and lasted 7 years. It was also up to FHA Design to prepare the visual identity of the Paralympic Games and this also absorbed some elements as the identification signals and the pictograms.