The Levitt firm began before World War II, as a builder of custom homes in upper middle-class communities on Long Island. During the war, however, the home building industry languished under a general embargo on private use of scarce raw materials. William "Bill" Levitt served in the Navy in the Seabees – the service's construction battalions – and developed expertise in the mass-produced building of military housing using uniform and interchangeable parts. He was insistent that a postwar building boom would require similar mass-produced housing, and was able to purchase options on large swaths of onion and potato fields in undeveloped sections of Long Island.
The Levitt firm began before World War II, as a builder of custom homes in upper middle-class communities on Long Island. During the war, however, the home building industry languished under a general embargo on private use of scarce raw materials. William "Bill" Levitt served in the Navy in the Seabees – the service's construction battalions – and developed expertise in the mass-produced building of military housing using uniform and interchangeable parts. He was insistent that a postwar building boom would require similar mass-produced housing, and was able to purchase options on large swaths of onion and potato fields in undeveloped sections of Long Island.