Soap operas expanded their audiences beyond housewives with the rise of All My Children, As the World Turns, Somerset, and The Young and the Restless; with many extending their episodes from 30 minutes to an hour. The soap Another World began a 16-month experiment in March 1979 by screening 90-minute episodes, the only serial to do so.
Soap operas expanded their audiences beyond housewives with the rise of All My Children, As the World Turns, Somerset, and The Young and the Restless.; with many extending their episodes from 30 minutes to an hour The soap Another World began a 16-month experiment in March 1979 by screening 90-minute episodes, the only serial to do so.