Advertising Typography has long been a vital part of promotional material and advertising. Designers often use typefaces to set a theme and mood in an advertisement (for example, using bold, large text to convey a particular message to the reader).Stanley, Thomas Blaine. The Technique of Advertising Production. New York: Prentice-Hall, 1940. p. 40. Choice of typeface is often used to draw attention to a particular advertisement, combined with efficient use of color, shapes, and images.Stanley, Thomas Blaine. The Technique of Advertising Production. New York: Prentice-Hall, 1940. In the early twenty-first century, typography in advertising often reflects a company's brand.
Advertising Typography has long been a vital part of promotional material and advertising Designers often use typefaces to set a theme and mood in an advertisement (for example using bold large text to convey a particular message to the reader)Stanley Thomas Blaine The Technique of Advertising Production New York Prentice-Hall 1940 p 40 Choice of typeface is often used to draw attention to a particular advertisement combined with efficient use of color shapes and imagesStanley Thomas Blaine The Technique of Advertising Production New York Prentice-Hall 1940 In the early twenty-first century typography in advertising often reflects a company's brand