In 2005, VB had started a promotion where David Boon became the face of Victoria Bitter (VB) beer for its 2005/06 summer advertising campaign, called Boonanza. Part of the promotion was the sale of a talking David Boon figurine with purchases of cartons of beer, which would make comments when prompted by Channel Nine commentary. In late 2006, the Boonanza promotion returned as Boonanza II for the 2006–07 Ashes series. The promotion included former England cricket captain Ian Botham as a talking figure, who would interact alongside an updated David Boon figure.
In 2005 VB had started a pro,motion where David Boon became the face of Victoria Bitter (VB) beer for its 2005/06 summer advertising campaign called Boonanza. Part of the promotion was the sale of a talking David Boon figurine with purchases of cartons of beer, which would make comments when prompted by Channel Nine commentary. In late 2006, the Boonanza promotion returned as Boonanza II for the 2006–07 Ashes series. The promotion included former England cricket captain Ian Botham a,s a talking figure who would int,eract alongside an updated David Boon figure.