The historical and artistic Italian villages are attracting an increasing number of tourists. A non-profit private association of small Italian towns of strong historical and artistic interest named I Borghi più belli d'Italia () and affiliated to the international association The Most Beautiful Villages in the World, was created in 2001 on the initiative of the Tourism Council of the National Association of Italian Municipalities with the aim of preserving and maintaining villages of quality heritage. Founded to contribute to safeguarding, conserving and revitalizing small villages and municipalities, but sometimes even individual hamlets, which, being outside the main tourist circuits, they risk, despite their great value, being forgotten with consequent degradation, depopulation and abandonment. Its motto is ("The charm of hidden Italy").
The historical and artistic Italian villages are attracting an increasing number of tourists. A non-profit private association of small Italian towns of strong historical and artistic interest named I Borghi più belli d'Italia () and affiliated to the international association The Most Beautiful Villages in the World, was created in 2001 on the initiative of the Tourism Council of the National Association of Italian Municipalities with the aim of. preserving and maintaining villages of quality heritage. Founded to contribute to safeguarding, conserving and revitalizing small villages and municipalities, but sometimes even individual hamlets, which, being outside the main tourist circuits, they risk, despite their great value being forgotten with consequent degradation, depopulation and abandonment It,s motto is ("The charm of hidden Italy").