By the end of 1999, the Packers believed that they needed to update the facility to remain financially competitive in the NFL. Rather than build a new stadium, Chairman/CEO Bob Harlan and President/COO John Jones unveiled a $295 million plan to renovate Lambeau Field in January 2000. It was to be paid for partly by the team via the 1997–98 stock sale, which netted more than $20 million. Most of the proceeds were to be paid through a 0.5% sales tax in Brown County and personal seat license fees on season ticket holders. After their plan won approval by the Wisconsin State Legislature, it was ratified by Brown County voters on September 12, 2000, by a 53%–47% margin. Construction began early in 2001. The sales tax expired on September 30, 2015.
By the end of 1999 the Packers believed that they needed to update the facility to remain financially competitive in the NFL Rather than build a new stadium Chairman/CEO Bob Harlan and President/COO John Jones unveiled a $295 million plan to renovate Lambeau Field in January 2000 It was to be paid for partly by the team via the 1997–98 stock sale which netted more than $20 million Most of the proceeds were to be paid through a 05% sales tax in Brown County and personal seat license fees on season ticket holders After their plan won approval by the Wisconsin State Legislature it was ratified by Brown County voters on September 12 2000 by a 53%–47% margin Construction began early in 2001 The sales tax expired on September 30 2015