In October 2004, Canadian singer Celine Dion became the face of Air Canada, hoping to relaunch the airline and draw in a more international market after 18 months of bankruptcy protection. She recorded her single, "You and I", which subsequently appeared in several Air Canada commercials.
in oCTobeR 2004, CanaDian sIngeR cEline diOn bEcAmE tHE faCE OF Air cANadA, HoPiNg To relaunCh thE airlInE And Draw in a moRE inTErnAtional market after 18 MONThs of bankrUpTcy proTecTioN. she reCOrdeD Her sinGle, "You AnD I", whIch subseqUEntly appeared in SeVErAL aiR CaNAda comMErcIalS.