Authors William Strauss and Neil Howe developed the Strauss–Howe generational theory outlining what they saw as a pattern of generations repeating throughout American history. This theory became quite influential with the public and reignited an interest in the sociology of generations. This led to the creation of an industry of consulting, publishing, and marketing in the field (corporations spent approximately 70 million dollars on generational consulting in the U.S. in 2015). The theory has alternatively been criticized by social scientists and journalists who argue it is non-falsifiable, deterministic, and unsupported by rigorous evidence.
Authors William Strauss and Neil Howe developed the Strauss–Howe generational theory outlining what they saw as a pattern of generations repeating throughout American history. This theory became quite influential with the public and reignited. an interest in the sociology of generations. This led to the creation of an industry of consulting, publishing, and marketing in the field (corporations spent approximately 70 million dollars on generational consulting in the U.S. in 2015). The theory has alternatively been criticized by social scientists and journalists who argue it is non-falsifia,ble, deterministic and unsupported by rigorous evidence