By the end of 1990, the Madchester scene was dying off, and NME had started to report on new bands coming from the US, mainly from Seattle. These bands would form a new movement called grunge, and by far the most popular bands were Nirvana and Pearl Jam. The NME took to grunge very slowly ("Sounds" was the first British music paper to write about grunge with John Robb being the first to interview Nirvana. Melody Maker was more enthusiastic early on, largely through the efforts of Everett True, who had previously written for NME under the name "The Legend!"). For the most part, NME only became interested in grunge after Nevermind became popular. Although it still supported new British bands, the paper was dominated by American bands, as was the music scene in general.
By the end of 1990, the Madchester scene was dying off, and NME had started to report on new bands coming from the US, mainly from Seattle. These bands would form a new movement called grunge, and by far the most popular bands were Nirvana and Pearl Jam. The NME took to grunge very slowly ("Sounds" was the first British music paper to write about grunge with John Robb being the first to interview Nirvana Melody Maker was more enthusiastic early on, largely through the efforts of Everett True, who had previously written for NME under the name "The Legend!"). For the most part, NME only became interested in grunge after Nevermind became popular. Although it still supported new British bands, the paper was dominated by American bands, as was the music scene in general.