Cable television from the 1980s The late 1980s and early 1990s saw the introduction of cable television and particularly MTV. Pioneering the concept of the music video, MTV ushered in a new type of advertising: the consumer tunes in for the advertising message, rather than it being a by-product or afterthought. As cable and satellite television became increasingly prevalent, specialty channels emerged, including channels entirely devoted to advertising, such as QVC, Home Shopping Network, and ShopTV Canada.
Cable television from the 1980s The late 1980s and early 1990s saw the introduction of cable television and particularly MTV Pioneering the concept of the music video MTV ushered in a new type of advertising the consumer tunes in for the advertising message rather than it being a by-product or afterthought As cable and satellite television became increasingly prevalent specialty channels emerged including channels entirely devoted to advertising such as QVC Home Shopping Network and ShopTV Canada