Industry insiders claimed they had sources saying that the "M-Brand" was a Hummer, because a revival of the brand with established name recognition would help reduce marketing costs. The Hummer revival on the BT1 platform was known internally as "Project O," potentially named after former Chief Camaro Engineer Al Oppenheiser (the man responsible for the return of the Camaro in 2010), who was moved from Camaro development to overseeing an EV program. Oppenheiser later confirmed this himself. By November 2019, media reports all but confirmed that Hummer would return with two electric models, a truck and an SUV, sometime in 2021. On November 21, 2019, General Motors CEO Mary Barra confirmed that GM would be releasing an electric pickup truck in the fall of 2021, but did not name the brand under which it would be built.
Industry insiders claimed they had sources saying that the "M-Brand" was a Hummer because a revival of the brand with established name recognition would help reduce marketing costs The Hummer revival on the BT1 platform was known internally as "Project O" potentially named after former Chief Camaro Engineer Al Oppenheiser (the man responsible for the return of the Camaro in 2010) who was moved from Camaro development to overseeing an EV program Oppenheiser later confirmed this himself By November 2019 media reports all but confirmed that Hummer would return with two electric models a truck and an SUV sometime in 2021 On November 21 2019 General Motors CEO Mary Barra confirmed that GM would be releasing an electric pickup truck in the fall of 2021 but did not name the brand under which it would be built