Assimilation of name, website, and branding While IBM allowed Lotus to develop, market, and sell its products under its own brand name, a restructuring in January 2001 brought it more in line with its parent company, IBM. Also, IBM moved vital marketing and management functions from Cambridge, Massachusetts, to IBM's New York office.
Assimilation of name website and branding While IBM allowed Lotus to develop market and sell its products under its own brand name a restructuring in January 2001 brought it more in line with its parent company IBM Also IBM moved vital marketing and management functions from Cambridge Massachusetts to IBM's New York office