Shift towards drama thumb|155px|Former TNT logo, used from June 12, 2001, to January 29, 2016, the current logo is loosely based on this design. On June 12, 2001, TNT underwent an extensive rebrand, with the introduction of a new logo designed by Trollbäck + Company as well as a new slogan, "We Know Drama," a repositioning of TNT that Bradley Siegel, then-president of Turner Entertainment Networks, explained had emerged through extensive focus group research with frequent TNT viewers. The slogan emphasized the channel's new focus on dramatic programming, including sports and off-network syndicated dramas such as Law & Order, NYPD Blue, ER and Judging Amy.
Shift towards drama thumb|155px|Former TNT logo used from June 12, 2001, to January 29, 2016, the current logo is loosely based on this design. On June 12, 2001 TNT underwent an extensive rebrand, with the introductio,n of a new logo designed by Trollbäck + Company as well as a new slogan, "We Know Drama" a repositioning of TNT that Bradley Siegel, then-president of Turner Entertainment Networks, explained had emerged through extensive focus group research with fr,equent TNT viewers. The slogan emphasized the channel's new focus on dramatic pro,gramming, including sports and off-network syndicated dramas such as Law & Order, NYPD Blue, ER and Judging Amy.