Advertisements from the 2000s had the tag-line "This is not just food, this is M&S food" and featured slow motion, close-up footage of various food products, described in a sultry voice-over by Dervla Kirwan, to an enticing instrumental song — including Fleetwood Mac's "Albatross" as well as Santana's "Samba Pa Ti", Olly Murs' "Busy", Groove Armada's "At the River" or Spandau Ballet's "True". These advertisements were referred to by some sections of the media as food porn, with a number of other companies copying the idea, such as Aldi and, subsequently, Waitrose.
Advertisements from the 2000s had the tag-line "This is not just food, this is M&S food" and featured slow motion, close-up footage of various food products, described in a sultry voice-over by Dervla Kirwan, to an enticing instrumental song — including Fleetwood Mac's "Albatross" as well as Santana's "Samba Pa Ti", Olly Murs' "Busy" Groove Armada's "At the River" or Spandau Ballet's "True". These advertisements were referred to by some sections of the media as food porn, with a number of other companies copying the idea, such as Aldi and, subsequently Waitrose.