The term was created in 1997 by Luther Blissett and Sonja Brünzels, with the publication of Kommunication Guerrilla Handbook (originally in German, translated in 2001 to Spanish and Italian). Both pertain to autonome a.f.r.i.k.a gruppe, which includes many people involved in communication guerrillas such as activists and non-artists living in different German peripheries. However, it was used before in 1984 by Jay Conrad Levinson, as a marketing strategy for small businesses.Jay Conrad Levinson (1984): Guerrilla marketing: Secrets for making big profits from your small business, Houghton Mifflin, Boston.
The term was created in 1997 by Luther Blissett and Sonja Brünzels, with the publication of Kommunication Guerrilla Handbook (originally in German, translated in 2001 to Spanish and Italian). Both pertain to autonome a.f.r.i.k.a gruppe, which includes many people involved in communication guerrillas such as activists and non-artists living in different German peripheries. However, it was used before in 1984 by Jay Conrad Levinson, as a marketing strategy for small businesses.Jay Conrad Levinson (1984): Guerrilla marketing: Secrets for making big profits from your small business, Houghton Mifflin, Boston.