By the late 1980s, Rollerblade, as a company, started to relabel roller skating of this style as "in-line", in order to preempt "rollerblading" from becoming a new verb. This was reflected in Brennan Olson's 1987 patent, which he titled "In-line roller skate with frame".
bY The lATE 1980S, rollErBlAdE, aS A compAny, stARTeD TO ReLabel ROlleR skaTing oF thIs StYle as "in-Line", In ordeR to PreEmPT "rollErbladinG" FRoM beCOmIng a neW veRb. THiS wAs reFLECted iN BrENnan olsON's 1987 patent, WhiCH He Titled "in-line RolLEr sKatE wIth fraMe".