By the end of his time as Nightly News anchor, Brokaw was regarded as the most popular news personality in the United States. Nightly News had moved into first place in the Nielsen ratings in late 1996 and held on to the spot for the remainder of Brokaw's tenure on the program, placing him ahead of ABC's Peter Jennings and World News Tonight, and CBS's Dan Rather and the CBS Evening News. Along with Jennings and Rather, Brokaw helped usher in the era of the TV news anchor as a lavishly compensated, globe-trotting star in the 1980s. The magnitude of a news event could be measured by whether Brokaw and his counterparts on the other two networks showed up on the scene. Brokaw's retirement in December 2004, followed by Rather's ousting from the CBS Evening News in March 2005, and Jennings's death in August 2005, brought that era to a close.
By the end of his time as Nightly News anchor Brokaw was regarded as the most popular news personality in the United States. Nightly News had moved into first place in the Nielsen ratings in late 1996 and held on to the spot for the remainder of Brokaw's tenure on the program, placing him ahead of ABC's Peter Jennings and World News Tonight and CBS's Dan Rather and the CBS Evening News Along with Jennings and Rather, Brokaw helped usher in the era of the TV news anchor as a lavishly compensated, globe-trotting star in the 1980s. The magnitude of a news event could be measured by whether Brokaw and his counterparts on the other two networks showed up on the scene. Brokaw's retirement in December 2004, followed by Rather's ousting from the CBS Evening News in March 2005, and Jennings's death in August 2005, brought that era to a close.