The painting was purchased by the Gramophone Company (later EMI) in 1899 but did not begin using Nipper's image on its record labels until 1909. The Gramophone Company's American affiliate the Victor Talking Machine Company (later RCA Victor), adopted the trademark in 1901 and used the dog and Gramophone on its products and advertising much more aggressively, launching Nipper as one of the world's best-known trademarks.
The painting was purchased by the Gramophone Company (later EMI) in 1899 but did not begin using Nipper's image on its record labels until 1909. The Gramophone Company's American affiliate the Victor Talking Machine Company (later RCA Victor), adopted the trademark in 1901 and used the dog and Gramophone on its products and advertising much more aggressively, launching Nipper as one of the world's best-known trademarks