Sales and sales force automation Sales forces also play an important role in CRM, as maximizing sales effectiveness and increasing sales productivity is a driving force behind the adoption of CRM software. Some of the top CRM trends identified in 2021 include focusing on customer service automation such as chatbots, hyper-personalization based on customer data and insights, and the use of unified CRM systems. CRM vendors support sales productivity with different products, such as tools that measure the effectiveness of ads that appear in 3D video games.
sales and sales force automation sales forces also play an important role in crm as maximizing sales effectiveness and increasing sales productivity is a driving force behind the adoption of crm software some of the top crm trends identified in 2021 include focusing on customer service automation such as chatbots hyper-personalization based on customer data and insights and the use of unified crm systems crm vendors support sales productivity with different products such as tools that measure the effectiveness of ads that appear in 3d video games