He was responding to the rapid population growth and suburban sprawl that the state was then experiencing, which was bringing with it strains on utilities and the rapid loss of arable land in the Willamette Valley. McCall's second-term agenda was focused on ameliorating these issues and protecting Oregonians' quality of life from overdevelopment. Elements of this agenda included the Oregon Bottle Bill, a pioneering container-deposit law intended to reduce litter; and the Oregon Land Conservation and Development Act of 1973, which required comprehensive zoning and land-use planning for the entire state and created urban growth boundaries around each Oregon city.
he was responding to the rapid population growth and suburban sprawl that the state was then experiencing which was bringing with it strains on utilities and the rapid loss of arable land in the willamette valley mccall's second-term agenda was focused on ameliorating these issues and protecting oregonians' quality of life from overdevelopment elements of this agenda included the oregon bottle bill a pioneering container-deposit law intended to reduce litter; and the oregon land conservation and development act of 1973 which required comprehensive zoning and land-use planning for the entire state and created urban growth boundaries around each oregon city