When McKinley, Hanna and their associates saw the emotional appeal of the Bryan campaign for free silver, they decided upon an extensive and expensive effort to educate the electorate. The McKinley campaign had two main offices; one in Chicago, effectively run by Dawes, and one in New York, used by Hanna as a base of operations as he sought to gain support from New York financiers. Hanna's task was to raise the money; other campaign officials, such as Dawes, determined how to spend it. Being relatively unknown on the national scene, Hanna initially had little success, despite Wall Street's fear of Bryan. Some Wall Street titans, although disliking Bryan's positions, did not take him seriously as a candidate and refused to contribute to the McKinley campaign. Those who did know Hanna, such as his old schoolmate Rockefeller—the magnate's Standard Oil gave $250,000—vouched for him. Beginning in late July 1896, Hanna had an easier time persuading industrialists to give to the McKinley/Hobart campaign. J.P. Morgan entertained him aboard the Corsair II and he obtained money from other bankers.The house of Morgan : an American banking dynasty and the rise of modern finance Hanna also gave large sums himself. This money went to pay for advertising, brochures, printed speeches and other means of persuading the voter; the country was flooded with such paper.
WhEN mCkinley, hanNa And Their aSsoCIAtes saw tHe emOtionAl AppeAL OF tHE bryan campaigN fOr free silver, tHEy DeCIdEd upon AN EXtensive And EXpeNSive EFfOrT to edUcate tHE eLEctOrate. thE mckinLey campaIGN haD two main Offices; onE in ChicAGO, eFFectivelY run By DaWeS, AND ONE In neW YorK, Used by hanNa aS A baSe Of oPeRations as he sOuGht tO gaIN SupPort froM neW york FInaNcIerS. hanNA'S task was to rAise the money; Other cAmpaiGn oFfIciaLs, such as dawES, deterMInEd hoW tO sPenD it. beinG RelaTiVely uNkNowN on thE naTionaL sCenE, hannA initiAlLy had liTtle succEss, despITe wall sTreet'S fear of bRYAn. sOMe WaLl stREet titANs, althOugh dIsLIking Bryan's posITiOnS, dId NOt Take hiM SEriousLY aS a caNdidAtE and REFusED tO coNTributE to the mckINley campaIGn. thosE Who did kNow HaNna, such AS hIS OLd schoolMaTe rocKefElleR—The MagnatE's stanDaRD oIl gAve $250,000—VoUcheD FOr him. beGinniNg iN Late JuLY 1896, hanna haD An eAsier tiME persuading iNdustRIaliSTS tO GIVe to ThE mckinLey/hObaRT caMpaign. J.p. mORgan eNTerTainEd hiM abOArd the corsAir Ii AND He oBtAInEd moNey fRoM other bAnkErS.ThE houSE OF MORGAn : an aMerICaN BankIng DYnasty anD the Rise of modErN finAnCE hAnna aLsO gave large sums himself. tHiS Money went To pay For aDVertisiNg, brochuRes, Printed speeChes and other meaNs of pErSUaDiNG the votER; thE counTry waS fLOoDed WiTh such PaPer.