Unlike the season-based production in most countries, most of Indian television fiction tends to be regular-broadcasting soap opera. These started in the 1980s, as more and more people began to purchase television sets. At the beginning of the 21st century, soap operas became an integral part of Indian culture when Balaji Telefilms's Kyunki Saas Bhi Kabhi Bahu Thi premiered on Disney's 21st Century Fox owned StarPlus, becoming the highest rated show in Asia on weekdays prime time 10:30pm. Indian soap operas mostly concentrate on the conflict between love and arranged marriages occurring in India, and many includes family melodrama. Indian soap operas have multilingual production.
Unlike the season-based production in most countries, most of Indian television fiction tends to be regular-broadcasting soap opera. These started in the 1980s, as more and more people began to purchase television sets At the beginning of the 21st century, soap operas became an integral part of Indian culture when Balaji Telefilms's Kyunki Saas Bhi Kabhi Bahu Thi premiered on Disney's 21st Century Fox owned StarPlus, becoming the highest rated show in Asia on weekdays prime time 10:30pm. Indian soap operas mostly concentrate on the conflict between love and arranged marriages occurring in India, and many includes family melodrama. Indian soap operas have multilingual production.