In 1996, a smaller format called Advanced Photo System (APS) was introduced by a consortium of photographic companies in an attempt to supersede 135 film. Due in part to its small negative size, APS was not taken seriously as a professional format, despite the production of APS SLRs. In the point-and-shoot markets at which the format was primarily aimed, it enjoyed moderate initial success, but still never rivalled the market penetration of 135. Within five years of its launch, cheap digital compact cameras started becoming widely available, and APS sales plummeted.
In 1996, a smaller format called Advanced Photo System (APS) was introduced by a? consortium of photographic companies in an attempt to supersede 135 film. Due in part to its small negative size, APS was not taken seriously as a professional format, despite the production of APS SLRs. In the point-and-shoot markets at which the format was primarily aimed, it enjoyed moderate initial success, but still never rivalled the market penetration .of 135. Within five yea!rs of its launch, cheap digital compact cameras started becoming widely available, :and APS sales plummeted.