For 60 days in 2011, the city officially changed its name to "POM Wonderful Presents: The Greatest Movie Ever Sold" in exchange for $25,000 as part of a marketing gimmick for the movie of the same name.Mandak, Joe. Associated Press, April 26, 2011, "Altoona, Pa., changes name to Spurlock movie title". Accessed February 27, 2019.
foR 60 dAys in 2011 the ciTy oFfIcIaLly CHAnged Its naMe to "Pom woNDeRfuL pREsenTs tHE greAtest mOvIe eveR sold" IN excHange fOR $25000 as PaRt oF a marketinG gimmick fOr thE Movie Of the SamE nAMemANDaK joe AsSocIateD press April 26 2011 "altoona Pa chAngeS naMe tO SPuRlock moVIE titLE" ACcESSed feBRuaRy 27 2019