Release thumb|alt=A large image of Hitchcock pointing at his watch. The words at the other side of the poster read, in part, "It Is Required That You See Psycho From the Very Beginning!" There is a space for theater staff to advertise the start of the next showing.|Hitchcock enforced a "no late admission" policy during the theatrical release of Psycho, which was unusual for the time. The film was released on June 16, 1960, at the DeMille Theatre and the Baronet Theatre in New York City. It was the first film sold in the US on the basis that no one would be admitted to the theater after the film had started.
reLeaSe tHumB|AlT=A large imagE Of HItchcock pOinting at his waTcH. the wordS aT tHE othER side oF the poster Read, in Part, "it is reQuiReD tHat You See pSYCHo FrOM thE Very beGinNinG!" thErE Is a Space for theater staFf To aDveRtise The StaRt of THE neXt showing.|hitChcoCK eNforCed a "No late AdmisSioN" polICy duriNg the tHeAtRIcAL ReLEase oF PsyChO, WHICH Was Unusual for tHE TiMe. the fIlm was rElEaSed on jUne 16, 1960, at thE dEmille theAtre anD the Baronet tHEatRE iN new yOrK City. It WAs the FiRst fiLM sOLd iN the Us On ThE basis thAt no one wOuLD be admITteD TO ThE theateR afteR the Film hAd starTED.