Norman gathered an audience by standing outside the shop and attracting passers-by with his showman's patter. He would then lead the assembled crowd into the shop, explaining that the Elephant Man was "not here to frighten you but to enlighten you". Pulling the curtain to one side, he allowed the onlookers—often visibly horrified—to observe Merrick up close, while describing the circumstances that had led to his present condition, including his mother's alleged incident with a fairground elephant.
Norman gathered an audience by standing outside the shop and attracting passers-by with his showman's patter. He would then lead the assembled crowd into the shop, explaining that the Elephant Man was "not here to frighten you but to enlighten you". Pulling the curtain to one side, he allowed the onlookers—often visibly horrified—to observe Merrick up close, while describing the circumstances that had led to his present condition, including his mother's alleged incident with a fairground elephant.