Contrast effects A common finding across many different kinds of perception is that the perceived qualities of an object can be affected by the qualities of context. If one object is extreme on some dimension, then neighboring objects are perceived as further away from that extreme.
contrast eFfEctS A commON fiNdiNg acrOSS many dIfFereNT kiNdS oF pErCeption IS that The peRcEIved QuaLiTieS of aN ObJEcT Can bE affected BY thE qUaLities of cOntEXt. iF one object iS ExtreME on sOme dimensIon, theN NeigHboriNg objecTS are PerceivED As furTher away FRom that exTREme.