The company began expanding its flavour offerings in 2013 with the launch of Red Bull Editions. Initially available in cranberry, lime, and blueberry, the Editions line has expanded to include a variety of flavours, including some available only during specific seasons or in certain regions. Currently, a blue (blueberry), peach (peach-nectarine), winter (iced vanilla berry), sea blue (juneberry) and red (watermelon) are offered.
The company began expanding its flavour offerings in 2013 with the launch of Red Bull Editions Initially available in cranberry, lime, and blueberry, the Editions line has expanded to include a variety of flavours, including some available only during specific seasons or in certain regions. Currently, a blue (blueberry), peach (peach-nectarine), winter (iced vanilla berry), sea blue (juneberry) and red (watermelon) are offered.