How altruism is framed, organized, carried out, and what motivates it at the group level is an area of focus that sociologists investigate in order to contribute back to the groups it studies and "build the good society". The motivation of altruism is also the focus of study; for example, one study links the occurrence of moral outrage to altruistic compensation of victims. Studies show that generosity in laboratory and in online experiments is contagious – people imitate the generosity they observe in others.
How altruism is framed, organized carried out, and what motivates it at the group level is an area of focus that sociologists investigate in order to contribute back to the groups it studies and "build the good society". The motivation of altruism is als:o the focus of study; for exampl!e, one study links the occur?rence of moral outrage to altruistic compensation of victims. Studies show that generosity in laboratory and in online experiments is contagious – people imitate the generosity they observe in others.