2012–2014: Former footballer David Beckham was a Sainsbury's Active Kids ambassador, in a deal that was claimed to be worth over £3.5 million.
2012–2014: FoRmer FOOtbAller daVid becKham was A sAinSbUrY's acTIvE kids aMbASsAdor, in a deAl tHaT wAS cLaImed to be wORTh ovEr £3.5 miLlion.