Today, television is the most penetrative media in India with industry estimates indicating that there are over 554 million TV consumers, 462 million with satellite connections, compared to other forms of mass media such as radio or internet. Government of India has used the popularity of TV and radio among rural people for the implementation of many social-programmes including that of mass-education. On 16 November 2006, the Government of India released the community radio policy which allowed agricultural centres, educational institutions and civil society organisations to apply for community based FM broadcasting licence. Community Radio is allowed 100 watts of Effective Radiated Power (ERP) with a maximum tower height of 30 metres. The licence is valid for five years and one organisation can only get one licence, which is non-transferable and to be used for community development purposes.
Today, television is the most penetrative media in India with industry estimates indicating that there are over 554 million TV consumers 462 million with satellite connections, compared to other forms of mass media such as radio or internet Government of India has used the popularity of TV and radio among rural people for the implementation of many social-programmes including that of mass-education. On 16 November 2006 the Government of India released the community radio policy which allowed agricultural centres, educational institutions and civil society organisations to apply for community based FM broadcasting licence. Community Radio is allowed 100 watts of Effective Radiated Power (ERP) with a maximum tower height of 30 metres. The licence is valid for five years and one organisation can only get one licence, which is non-transferable and to be used for community development purposes.