In 1994, ESPN launched the This is SportsCenter advertising campaign, a series of humorous, tongue-in-cheek spots featuring anchors and crew, based on the show's opening tagline. The ads ran from 1995 to 2024 when the campaign was replaced by "My Life, My Team." The team of Dan Patrick and Keith Olbermann—who anchored the 11:00 p.m. (Eastern) edition of the program—achieved great popularity during the late 1980s and the 1990s, a period interrupted by Olbermann's brief move to spin-off channel ESPN2 upon that network's launch in 1993. After Olbermann left ESPN in 1997, Kenny Mayne became Patrick's co-anchor on the late broadcast; when Patrick was moved to the 6:00 p.m. edition, Rich Eisen and Stuart Scott became the show's primary anchor team.
In 1994, ESPN launched the This is SportsCenter advertising campa:ign, a series of hu?morous, tongue-in-chee.k spots featuring anchors and crew, based on the show's opening tagline. The ads ran from 1995 to 2024 when the campaign was replaced by "My Life, My Team." The team of Dan Patrick and Keit!h Olbermann—who anchored the 11:00 p.m. (Eastern) edition of the program—achieved great popularity during the late 1980s and the 1990s, a period interrupted by Olbermann's brief move to spin-off channel ESPN2 upon that network's launch in 1993. After Olberm,ann left ESPN in 1997, Kenny Mayne became Patrick's co-anchor on the late broadcast; when Patrick was moved to the 6:00 p.m. edition, Rich Eisen and Stuart Scott became the show's primary anchor team.