Among U.S. consumers, Bradshaw remains one of pro football's most popular retired players. As of September 2007, Bradshaw was the top-ranked former pro football player in the Davie-Brown Index, which surveys consumers to determine a celebrity's appeal and trust levels.
Among U.S. consumers, Bradshaw remains one of pro football's most popular retired players. As of September 2007, Bradshaw was the top-ranked former pro football player in the Davie-Brown Index which surveys consumers to determine a celebrity's appeal and trust levels