Implicit measures of self-esteem began to be used in the 1980s. These rely on indirect measures of cognitive processing thought to be linked to implicit self-esteem, including the name letter task (or initial preference task)Koole, S. L., & Pelham, B. W. (2003). "On the nature of implicit self-esteem: The case of the name letter effect". In S. Spencer, S. Fein, & M. P. Zanna (Eds.), Motivated social perception: The Ontario Symposium (pp. 93–116). Hillsdale, NJ: Lawrence Erlbaum. and the Implicit Association Task.
implicit measures of self-esteem began to be used in the 1980s these rely on indirect measures of cognitive processing thought to be linked to implicit self-esteem including the name letter task (or initial preference task)koole s l & pelham b w (2003) "on the nature of implicit self-esteem the case of the name letter effect" in s spencer s fein & m p zanna (eds) motivated social perception the ontario symposium (pp 93–116) hillsdale nj lawrence erlbaum and the implicit association task