In 1995, ESPN launched its first entirely Internet-based fantasy baseball game, with other major sports and entertainment companies following suit in the ensuing years. In October of that year, a fantasy hockey website was released by Molson Breweries as part of the company's "I am Online" marketing strategy centered around its I am Canadian advertising campaign. The site focused on music, entertainment and hockey in general in addition to fantasy competitions. It allowed users to register accounts and participate in fantasy leagues of nine teams. The site included updates of National Hockey League (NHL) statistics and provided content from the Hockey Hall of Fame.
In 1995, ESPN launched its first entirely Internet-based fantasy baseball game with other major sports and entertainment companies following suit in the ensuing years. In October of that year, a fantasy hockey website was released by Molson Breweries as part of the company's "I am Online" marketing strategy centered around its I am Canadian advertising campaign. The site focused on music, entertainment and hockey in general in addition to fantasy competitions. It allowed users to register accounts and participate in fantasy leagues of nine teams. The site included updates of National Hockey League (NHL) statistics and provided content from the Hockey Hall of Fame.