Between 1979 and 1985, influenced by Kraftwerk, Yellow Magic Orchestra, David Bowie and Gary Numan, British new wave went in the direction of such New Romantics as Spandau Ballet, Ultravox, Japan, Duran Duran, A Flock of Seagulls, Culture Club, Talk Talk and the Eurythmics, sometimes using the synthesizer to replace all other instruments. This period coincided with the rise of MTV and led to a great deal of exposure for this brand of synth-pop, creating what has been characterised as a second British Invasion.S. Reynolds, Rip It Up and Start Again Postpunk 1978–1984 (London: Penguin Books, 2006), , pp. 340, 342–43. Some more traditional rock bands adapted to the video age and profited from MTV's airplay, most obviously Dire Straits, whose "Money for Nothing" gently poked fun at the station, despite the fact that it had helped make them international stars,M. Haig, Brand Royalty: How the World's Top 100 Brands Thrive & Survive (London: Kogan Page Publishers, 2006), , p. 54. but in general, guitar-oriented rock was commercially eclipsed.
Between 1979 and 1985, influenced by Kraftwerk, Yellow Magic Orchestra, David Bowie and Gary Numan, British new wave went in the direction of such New Romantics as Spandau Ballet, Ultravox, Japan, Duran Duran, A Flock of Seagulls, Culture Club Talk Talk and the Eurythmics, sometimes using the synthesizer to replace all other instruments. This period coincided with the rise of MTV and led to a great deal of exposure for this brand of synth-pop, creating what has been characterised as a second British Invasion.S. Reynolds, Rip It Up and Start Again Postpunk 1978–1984 (London: Penguin Books, 2006), , pp. 340, 342–43. Some more traditional rock bands adapted to the video age and profited from MTV's airplay, most obviously Dire Straits, whose "Money for Nothing" gently poked fun at the station, despite the fact that it had helped make them international stars,M. Haig, Brand Royalty: How the World's Top 100 Brands Thrive & Survive (London: Kogan Page Publishers, 2006), , p. 54. but in general, guitar-oriented rock was commercially eclipsed.