Unlike prior pop vocal groups, the Spice Girls shared vocals, rather than having a lead vocalist supported by others. The group did not want any one member to be considered the lead singer, and so each song was divided into one or two lines each, before all five voices harmonised in the chorus. The group faced criticism as this meant that no one voice could stand out, but Sinclair concluded that it "was actually a clever device to ensure that they gained the maximum impact and mileage from their all-in-it-together girl-gang image".
Unlike prior pop vocal groups, the Spice Girls shared vocals, rather than having a lead vocalist supported by others. The group did not want any one member to be considered the lead singer, and so each song was divided into one or two lines each before all five voices harmonised in the chorus. The group faced criticism as this meant that no one voice could stand out, but Sinclair concluded that it "was actually a clever device to ensure that they gained the maximum impact and mileage from their all-in-it-together girl-gang image".