Headlines Journalists for The New York Times do not write their own headlines, but rather copy editors who specifically write headlines. The Timess guidelines insist headline editors get to the main point of an article but avoid giving away endings, if present. Other guidelines include using slang "sparingly", avoiding tabloid headlines, not ending a line on a preposition, article, or adjective, and chiefly, not to pun. The New York Times Manual of Style and Usage states that wordplay, such as "Rubber Industry Bounces Back", is to be tested on a colleague as a canary is to be tested in a coal mine; "when no song bursts forth, start rewriting". The New York Times has amended headlines due to controversy. In 2019, following two back-to-back mass shootings in El Paso and Dayton, the Times used the headline, "Trump Urges Unity vs. Racism", to describe then-president Donald Trump's words after the shootings. After criticism from FiveThirtyEight founder Nate Silver, the headline was changed to, "Assailing Hate But Not Guns".
Headlines Journalists for The New York Times do not write their own headlines, but rather copy editors who specifically write headlines. The Timess guidelines insist headline editors get to the main point of an article but avoid giving away endings, if present. Other guidelines include using slang "sparingly" avoiding tabloid headlines, not ending a line on a preposition, article or adjective, and chiefly, not to pun. The New York Times Manual of Style and Usage states that wordplay, such as "Rubber Industry Bounces Back", is to be tested on a colleague as a canary is to be tested in a coal mine; "when no song bursts forth, start rewriting". The New York Times has amended headlines due to controversy In 2019, following two back-to-back mass shootings in El Paso and Dayton, the Times used the headline, "Trump Urges Unity vs. Racism", to describe then-president Donald Trump's words after the shootings. After criticism from FiveThirtyEight founder Nate Silver, the headline was changed to, "Assailing Hate But Not Guns".