Partial brand revival In November 2016, Morrisons announced a revival of the Safeway brand, on food products that it manufactures for retailers. This was followed by McColl's signing an agreement to stock Safeway-branded products in its nationwide chain of small-format convenience stores in August 2017.
partial brand revival in november 2016 morrisons announced a revival of the safeway brand on food products that it manufactures for retailers this was followed by mccoll's signing an agreement to stock safeway-branded products in its nationwide chain of small-format convenience stores in august 2017