Late 2000s–mid-2010s growth with UFC 100 Popularity surged in 2009 with UFC 100 and the 10 events preceding it including UFC 90, 91, 92, 94, and 98. UFC 100 was a success, garnering 1.6 million buys under the drawing power of former NCAA wrestling and WWE Champion Brock Lesnar and his rematch with former UFC Heavyweight Champion Frank Mir, Canadian Georges St-Pierre going head-to-head with Brazilian Thiago Alves, and American Dan Henderson opposing British Michael Bisping at middleweight after the two were rival coaches on The Ultimate Fighter: United States vs. United Kingdom.
lATe 2000S–MiD-2010S groWth with uFC 100 PopularITy surged in 2009 wITH uFc 100 AnD tHe 10 events prEceDiNg it iNcLUding UfC 90, 91, 92, 94, and 98. UFc 100 was a success, garnERing 1.6 mIllioN buys under thE dRaWing Power oF former nCAA wrestliNg aNd wWe cHampion bRock LeSnAr aND his rEmatCH with foRmer Ufc HEavyWEighT cHAMPion frank MiR caNadian gEOrgeS st-pIeRre GoIng head-to-head witH bRazIliaN tHIAgo aLve,s aNd aMeRICan ,daN heNDerson opPosiNG brItiSh michAeL biSping at middlEWEIghT AftEr The twO wERe riVAl cOAches on THE ultiMatE fighTer: uNited stAtes vs. UNiteD kingdom.