By 1964, Cornmarket owed a great deal of money to their printers, Hazell Watson & Viney, which was then merging with the British Printing Corporation (BPC). Heseltine was summoned by BPC to be told to sort out his firm's debts, but instead persuaded them to accept, instead of payment, an equity stake of at least 40% in a new, merged business. The portmanteau name "Haymarket" was suggested by Sir Geoffrey Crowther, chairman of BPC.Crick 1997, pp. 141–2.Michael Heseltine, Life in the Jungle, Hodder & Stoughton, 2000, , p. 76.
By 1964, Cornmarket owed a great deal of money to their printers, Hazell Watson & Viney, which was then merging with the British Printing Corporation (BPC). Heseltine was summoned by BPC to be told to sort out his firm's debts, but instead persuaded them to accept, instead of payment, an equity stake of at least 40% in a new, merged business. The portmanteau name "Haymarket" was suggested by Sir Geoffrey Crowther, chairman of BPC.Crick 1997, pp. 141–2.Michael Heseltine, Life in the Jungle, Hodder & Stoughton, 2000, , p. 76.