Top 40 radio would punctuate the music with jingles, promotions, gags, call-ins, and requests, brief news, time and weather announcements and most importantly, advertising. The distinguishing mark of a traditional top-40 station was the use of a hyperexcited disc-jockey, and high tempo jingles. The format was invented in the US and today can be heard worldwide. Todd Storz and Gordon McLendon invented Top 40 radio. Bill Drake and Rick Sklar have had a lasting modern influence.
Top 40 radio would punctuate the music with jingles, promotions, gags, call-ins, and requests, brief news, time and weather announcements and most importantly, advertising. The distinguishing mark of a traditional top-40 station was the use of a hyperexcited disc-jockey, and high tempo jingles. The format was invented in the US and today can be heard worldwide. Todd Storz and Gordon McLendon invented Top 40 radio. Bill Drake and Rick Sklar have had a lasting modern influence.