Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned a $5 million marketing campaign to coincide with the release of Madonna's song "Like a Prayer", but was cancelled following strong backlash regarding the religious themes in the song's music video. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people.
Pepsi marketing has also been marred in controversy In 1989 Pepsi commissioned a $5 million marketing campaign to coincide with the release of Madonna's song "Like a Prayer" but was cancelled following strong backlash regarding the religious themes in the song's music video In 1992 the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800000 winning bottle caps for a 1 million peso grand prize leading to riots and the deaths of five people