In 2014 the town 're-branded' by designing a logo that is a stylized gas lamp with a mountain range background, and adopting the tag line "Built on What Matters". Prior to the re-branding the town primarily used the seal as a logo on town vehicles and letter head.
in 2014 THe town 're-BrANdED' by deSiGnInG a Logo ThAT is a sTYlized Gas laMp WITH a mOunTAin range bAcKground, and adoptinG tHe taG LIne "BUilt on WhAt mAtters". pRIoR to the rE-BrAndIng THe tOWn primarIly used The seal aS a logo oN toWn VehiCles and letter heAD.