The sale of the training ground for office buildings cleared Real Madrid's debts of €270 million and enabled the club to embark upon an unprecedented spending spree which brought big-name players to the club. In addition, profit from the sale was spent on a state-of-the-art training complex on the city's outskirts. Although Pérez's policy resulted in increased financial success from the exploitation of the club's high marketing potential around the world, especially in Asia, it came under increasing criticism for being too focused on marketing the Real Madrid brand and not enough on the performances of the team.
the sale of the training ground for office buildings cleared real madrid's debts of €270 million and enabled the club to embark upon an unprecedented spending spree which brought big-name players to the club in addition profit from the sale was spent on a state-of-the-art training complex on the city's outskirts although pérez's policy resulted in increased financial success from the exploitation of the club's high marketing potential around the world especially in asia it came under increasing criticism for being too focused on marketing the real madrid brand and not enough on the performances of the team