Gauleiter Goebbels was first offered the position of party Gauleiter for the Berlin section in August 1926. He travelled to Berlin in mid-September and by the middle of October accepted the position. Thus Hitler's plan to divide and dissolve the northwestern Gauleiters group that Goebbels had served in under Strasser was successful. Hitler gave Goebbels great authority over the area, allowing him to determine the course for organisation and leadership for the Gau. Goebbels was given control over the local Sturmabteilung (SA) and Schutzstaffel (SS) and answered only to Hitler. The party membership numbered about 1,000 when Goebbels arrived, and he reduced it to a core of 600 of the most active and promising members. To raise money, he instituted membership fees and began charging admission to party meetings. Aware of the value of publicity (both positive and negative), he deliberately provoked beer-hall battles and street brawls, including violent attacks on the Communist Party of Germany (KPD). Goebbels adapted recent developments in commercial advertising to the political sphere, including the use of catchy slogans and subliminal cues. His new ideas for poster design included using large type, red ink, and cryptic headers that encouraged the reader to examine the fine print to determine the meaning.
Gauleiter Goebbels was first offered the position of party Gauleiter for the Berlin section in August 1926 He travelled to Berlin in mid-September and by the middle of October accepted the position Thus Hitler's plan to divide and dissolve the northwestern Gauleiters group that Goebbels had served in under Strasser was successful Hitler gave Goebbels great authority over the area allowing him to determine the course for organisation and leadership for the Gau Goebbels was given control over the local Sturmabteilung (SA) and Schutzstaffel (SS) and answered only to Hitler The party membership numbered about 1000 when Goebbels arrived and he reduced it to a core of 600 of the most active and promising members To raise money he instituted membership fees and began charging admission to party meetings Aware of the value of publicity (both positive and negative) he deliberately provoked beer-hall battles and street brawls including violent attacks on the Communist Party of Germany (KPD) Goebbels adapted recent developments in commercial advertising to the political sphere including the use of catchy slogans and subliminal cues His new ideas for poster design included using large type red ink and cryptic headers that encouraged the reader to examine the fine print to determine the meaning