alt=A Super Nintendo Entertainment System PAL-region console (a grey video game console with two grey buttons for "Power" and "Reset" and a grey one for "Eject") and its controller (a gamepad with a D-pad on the left, "Start" and "Select" buttons in the middle, four buttons on the right, and two shoulder buttons on top).|thumb|Donkey Kong Country was released for the Super Nintendo Entertainment System (PAL-region console pictured) when it was beginning to face competition from next-generation hardware. By October 1994, Nintendo was still in fierce competition with Sega and its popular Sonic the Hedgehog franchise. Donkey Kong Country was released a month after Sonic & Knuckles for the Mega Drive. The Los Angeles Times characterised the coinciding releases as a battle; both featured company mascots, boasted "Hollywood-sized" marketing budgets, and advertised revolutionary technological advances (lock-on technology for Sonic & Knuckles and 3D-rendered graphics for Donkey Kong Country).
alt=A Super Nintendo Entertainment System PAL-region console (a grey video game console with two grey buttons for "Power" and "Reset" and a grey one for "Eject") and its controller (a gamepad with a D-pad on the left, "Start" and "Select" buttons in the middle, four buttons on the right, and two shoulder buttons on top).|thumb|Donkey Kong Country was released for the Super Nintendo Entertainment System (PAL-region console pictured) when it was beginning to face competition from next-generatio.n hardware. By October 1994, Nintendo was still in fierce competition with Sega and its popular Sonic the Hedgehog franchise Donkey Kong Country was released a month after Sonic & Knuckles for the Mega Drive The Los Angeles Times characterised the coinciding releases as a battle; both featured company mascots, boasted "Hollywood-sized" marketing budgets, and advertised revolutionary technological advances (lock-on technology for Sonic & Knuckles and 3D-rendered graphics for Donkey Kong Country).