In "anomalistic psychology", paranormal phenomena have naturalistic explanations resulting from psychological and physical factors which have sometimes given the impression of paranormal activity to some people, in fact, where there have been none. The psychologist David Marks wrote that paranormal phenomena can be explained by magical thinking, mental imagery, subjective validation, coincidence, hidden causes, and fraud. According to studies some people tend to hold paranormal beliefs because they possess psychological traits that make them more likely to misattribute paranormal causation to normal experiences. Research has also discovered that cognitive bias is a factor underlying paranormal belief. thumb|220x220px|left|Chris French founder of the Anomalistic Psychology Research Unit.
In "anomalistic psychology", paranormal phenomena have naturalistic explanations resulting from psychological and physical factors which have sometimes given the impression of paranormal activity to some people, in fact, where there have been none. The psychologist David Marks wrote that paranormal phenomena can be explained by magical thinking, mental imagery, subjective validation, coincidence, hidden causes, and fraud. According to studies some people tend to hold paranormal beliefs because they possess psychological traits that make them more likely to misattribute paranormal causation to normal experiences. Research has also discovered that cognitive bias is a factor underlying paranormal belief. thumb|220x220px|left|Chris French founder of the Anomalistic Psychology Research Unit.