The inaugural Summerfest was held in July 1968 at 35 different locations throughout the city (including Milwaukee County Stadium and Milwaukee Arena), and its events ranged from concerts to a film festival, an air show, and even a pageant. The first Summerfest, produced by Dee Robb and Con Merten was regarded as a success; the second event in 1969, was less successful, as it was plagued by additional venues, inclement weather, and severe financial debt.
The inaugural Summerfest was held in July 1968 at 35 different locations throughout the city (including Milwaukee County Stadium and Milwaukee Arena) and its events ranged from concerts to a film festival an air show and even a pageant The first Summerfest produced by Dee Robb and Con Merten was regarded as a success; the second event in 1969 was less successful as it was plagued by additional venues inclement weather and severe financial debt