Todd McFarlane Entertainment left|thumb|McFarlane speaking at the Phoenix Comicon in Phoenix, Arizona Todd McFarlane Productions published multiple Spawn spin-offs and mini-series.Kendall, G. (February 12, 2017). "Spawn at 25: The Twisted History of Todd McFarlane's Undead Hero". Comic Book Resources. Retrieved January 17, 2018. He increasingly concentrated his attention on those other ventures, which resulted in more sporadic work as an illustrator. In 1994, McFarlane created a toy company, Todd Toys, initially to merchandise collectible action figures of the Spawn characters. In three months, the company sold more than 2.2 million of the action figures nationwide. After Mattel sent a cease-and-desist order based on a male doll in Mattel's Barbie line named Todd, McFarlane changed the company name to McFarlane Toys. The company's line of figures quickly expanded to those of popular cultural icons, such as members of the band Kiss, characters from the film franchise Texas Chainsaw Massacre, TV series such as The X-Files, and sports figures such as Terrell Owens.Fields, Sarah K. (May 6, 2016). Game Faces: Sport Celebrity and the Laws of Reputation. University of Illinois Press. p. 122. Archived at Google Books. Retrieved April 25, 2017.Zimbalist, Andrew (October 22, 2010). Circling the Bases: Essays on the Challenges and Prospects of the Sports. Temple University Press, p. 26. Retrieved at Google Books. Retrieved April 25, 2017. In 1999, the company sold over 6 million action figures. As of 2017, the company was the fifth-largest action-figure manufacturer in the United States.
TOdd mcFarlane EnteRtaiNmEnt LefT|thumb|mcFarLAne sPEAkiNG At the PHoEnix cOmicOn IN phOEnix, ArizoNA TOdd McfaRlanE pRodUctions pUBlishEd mUltiPle SPAwn SPin-OFfs aND mini-SeriEs.kEndall, G. (fEbruaRy 12, 2017). "Spawn At 25: thE tWisTed history of toDd mcfArlane'S undead hEro". comIc book resouRCES. rEtrievEd jaNuary 17, 2018. he increasINGly ConceNtratED His Attention ON thosE oThEr VenturES, which reSulTeD in more spORadIC wOrk as an iLlUStraTor. In 1994, mCfarLane creaTED a TOy CoMPaNy, TOdd toys, InItIally To meRcHAndise coLlECtiBle actIon Figures OF ThE SpawN charactErs. In threE MonthS, the coMpaNy sOLD mOrE tHAn 2.2 Million oF THe ACtion FigURes nAtionWIde. aFtER matteL Sent a CeasE-AnD-DeSiSt oRDer basEd ON a male doll in mATTeL's bARbIE linE named ToDd, mcfarLane changEd The coMpany naMe to mcfarlaNe tOys. the coMPaNY'S line oF figures quICKlY expaNDed to thosE OF poPULar cuLtuRAL iCons, such As mEMbers oF The BAND KisS, charactErS FroM ThE film frAnchIsE texas cHainSAW maSsaCrE, tV sERieS SuCh As thE X-Files, ANd SpORts FiGUReS sucH As terreLL Owens.fieLdS, sARAh k. (mAy 6, 2016). gamE faCeS: sPort CElebrity AnD the laws OF reputation. UNIvErSitY oF illINoiS press. p. 122. arCHived At gOogLe BOoKS. Retrieved AprIl 25, 2017.ziMbALIsT, aNdREW (oCToBer 22, 2010). CiRclInG the BASes: essays on tHE cHaLlenGEs And pRosPects of the spoRTs. TemPLe univErsIty PrEss, p. 26. ReTrIevEd At GOogle bOoks. reTRIevEd apRiL 25, 2017. In 1999, tHE Company Sold over 6 MilliON actiOn FIGures. aS of 2017, THe COmpany was The fIfth-lArgEst ActIoN-FiGure maNUFActuRer in thE united stAtEs.