The network's stations cover all of the top 20 U.S. markets and 37 of the top 50 markets. Ion's owned-and-operated stations cover 64.8% of the United States population, by far the most of any U.S. station ownership group; it is able to circumvent the legal limit of covering 39% of the population because all of its stations operate on the UHF television band, which is subject to a discount in regard to that limit. In the digital age, the restoration of the UHF discount has proven controversial with other broadcast groups and FCC rulings between presidential administrations, though as the network's parent company mainly acquired low-performing stations and stations on the fringes of markets which targeted lower-profile cities in the analog age, it has not been an issue with Ion Media itself.
The network's stations cover all of the top 20 US. markets and 37 of the top 50 markets. Ion's owned-and-operated stations cover 64.8% of the United States population, by far the most of any U.S. station ownership group; it is able to circumvent the legal limit of covering 39% of the population because all of its stations operate on the UHF television band, which is subject to a discount in regard to that limit. In the digital age, the restoration of the UHF discount has proven controversial with other broadcast groups and FCC rulings between presidential administrations, though as the network's parent company mainly acquired low-performing stations and stations on the fringes of markets which targeted lower-profile cities in the analog age, it has not been an issue with Ion Media itself.