A publishing brand called Aques was established by Square in 1996. The name was an anagram of Square's name, as well as an acronym for "Advanced QUality Entertainment and Sports", representing the company's diversification outside of role-playing games. That same year, Square established a distribution company called DigiCube, with convenience stores as their main strategy. The subdidiary expanded into book publishing, stocked games from other companies, and at one point published games under its own brand. DigiCube survived the Square Enix merger, though it declared bankruptcy in 2004 after years of declining sales.
a publishing brand called aques was established by square in 1996 the name was an anagram of square's name as well as an acronym for "advanced quality entertainment and sports" representing the company's diversification outside of role-playing games that same year square established a distribution company called digicube with convenience stores as their main strategy the subdidiary expanded into book publishing stocked games from other companies and at one point published games under its own brand digicube survived the square enix merger though it declared bankruptcy in 2004 after years of declining sales