At the time, Italian fashion house Gucci was struggling financially and was seeking to strengthen its women's ready-to-wear presence as a part of a brand overhaul. The company's creative director, Dawn Mello said, "no one would dream of wearing Gucci". In 1990, Mello hired Ford as the brand's chief women's ready-to-wear designer and Ford moved to Milan. "I was talking to a lot of people, and most didn't want the job," Mello said. "For an American designer to move to Italy to join a company that was far from being a brand would have been pretty risky." Ford and his longtime partner, fashion journalist Richard Buckley, relocated to Milan that September.
At the time, Italian fashion h.ouse Gucci was struggling financially and was seeking to strengthen its women's ready-to-wear presence as a part of a brand overhaul The company's creative director, Dawn Mello said, "no one would dream of wearing Gucci". In 1990, Mello hired Ford as the brand's chief women's ready-to-wear designer and Ford moved to Milan. "I was talking to a lot of people, and most didn't want the job," Mello said. "For an American designer to move to Italy to join a company that was far from being a brand would have been pretty risky." Ford and his longtime partner, fashion journalist Richard Buckley, relocated to Milan that September.