Endorsements thumb|upright|Jordan (right) in 2008 Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as Nike, Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes, and MCI.Rovell, Darren (February 17, 2003). "Jordan's 10 greatest commercials ever". ESPN. Retrieved January 16, 2007. In the early stages of his career, he appeared in an anti-drug PSA sponsored by McDonald's. Jordan has had a long relationship with Gatorade, appearing in over 20 commercials for the company since 1991, including the "Be Like Mike" commercials in which a song was sung by children wishing to be like Jordan.Vancil, Mark (December 1991). "Michael Jordan: Phenomenon". Hoops Magazine. . Retrieved August 2, 2019.
Endorsements thumb|upright|Jordan (right) in 2008 Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as Nike, Coca-Cola, Chevrolet, Gatorade, McDonald's, Ball Park Franks, Rayovac, Wheaties, Hanes, and MCI.Rovell, Darren (February 17, 2003). "Jordan's 10 greatest commercials ever". ESPN. Retrieved January 16, 2007 In the early stages of his career, he appeared in an anti-drug PSA sponsored by McDonald's. Jordan has had a long relationship with Gatorade, appearing in over 20 commercials for the company since 1991, including the "Be Like Mike" commercials in which a song was sung by children wishing to be like Jordan.Vancil, Mark (December 1991). "Michael Jordan: Phenomenon". Hoops Magazine. . Retrieved August 2, 2019.