Recent advances in information technology and the rise of electronic encyclopaedias such as Encyclopædia Britannica Ultimate Reference Suite, Encarta and Wikipedia have reduced the demand for print encyclopaedias. To remain competitive, Encyclopædia Britannica, Inc. has stressed the reputation of the Britannica, reduced its price and production costs, and developed electronic versions on CD-ROM, DVD, and the World Wide Web. Since the early 1930s, the company has promoted spin-off reference works. Aside from providing a summary of the Britannica history and early spin-off products, this article also describes the life-cycle of a typical Britannica edition. A new edition typically begins with strong sales that decay as the encyclopaedia becomes outdated. When work on a new edition is begun, sales of the old edition stop, just when fiscal needs are greatest: a new editorial staff must be assembled, articles commissioned. Elkan Harrison Powell identified this fluctuation of income as a danger to any encyclopaedia, one he hoped to overcome with continuous revision.
Recent advances in information technology and the rise of electronic encyclopaedias such as Encyclopædia Britannica Ultimate Referenc,e Suite, Encarta and Wikipedia have reduced the demand for print encyclopaedias. To remain competitive, Encyclopædia Britannica, Inc. has stressed the reputation of the Britannica, reduced its price and production costs, and developed electronic versions on CD-ROM, DVD and the World Wide Web. Since the early 1930s, the company has promoted spin-off reference works. Aside from providing a summary of the Britannica history and early spin-off products, this article also describes the life-cycle of a typical Britannica edition. A new edition typically begins with strong sales that decay as the encyclopaedia becomes outdated. When work on a new edition is begun, sales of the old edition stop, just when fiscal needs are greatest: a new editorial staff must be assembled, articles commissioned. Elkan Harrison Powell identified this fluctuation of income as a danger to any encyclopaedia, one he hoped to overcome with continuous revision.