Rubio identifies as a feminist, and is considered a "feminist icon". On feminism in Mexico she has mentioned to Los Angeles Times in 2002, "the stereotype of the Mexican woman as fragile, full of children and powerless has completely disappeared. I believe I am a woman with a strong character who knows the value of discipline and decisiveness." Spanish journalist Lorena Maldonado from online newspaper El Español wrote "The Mexican, by dint of a summer song and playful music, has more than once put the points on the i's with powerful lyrics", cite Rubio's most feminist songs like "Yo No Soy Esa Mujer", "Causa Y Efecto" y "Ni Rosas Ni Juguetes".
Rubio identifies as a feminist, and is considered a "feminist icon". On feminism in Mexico she has mentioned to Los Angeles Times in 2002, "the stereotype of the Mexican woman as fragile, full of children and powerless has completely disappeared. I believe I am a woman with a strong character who knows the value of discipline and decisiveness." Spanish journalist Lorena Maldonado from online newspaper El Español wrote "The Mexican, by dint o,f a summer song and playful music, has more than once put the points on the i's with powerful lyrics", cite Rubio's most feminist songs like "Yo No Soy Esa Mujer" "Causa Y Efecto" y "Ni Rosas Ni Juguetes".