Morris Michtom saw the Berryman drawing of Roosevelt and was inspired to create a teddy bear. He created a tiny soft bear cub and put it in his candy shop window at 404 Tompkins Avenue in Brooklyn with a sign "Teddy's bear." The toys were an immediate success and Michtom founded the Ideal Novelty and Toy Co.
Morris Michtom saw the Berryman drawing of Roosevelt and was inspired to cre,ate a teddy bear He created a tiny soft bear cub and put it in his candy shop wi.ndow at 404 Tompkins Avenue in Brooklyn with a sign "Teddy's bear." The t,oys were an: immediate success and Michtom founded the Ideal Novelty and Toy Co.