Tourism thumb|Excavations by UHI Archaeology Institute at the Ness of Brodgar have contributed to Orkney's heritage tourism. A report published in February 2020 stated that spending by visitors increased from £49.5 million in 2017 to £67.1 million in 2019, making this a significant sector of the economy. The primary attractions that encourage tourism include the "Heart of Neolithic Orkney" on the main island, defined as "a group of 5,000-year-old sites that include the preserved village of Skara Brae and the Ring of Brodgar stone circle". The Hoy area's landscape is also attractive to visitors, "with its scattered woodland, steep valleys, high cliffs and the famous Old Man, a withered red sandstone sea stack". In 2017, 62% of tourists to Orkney visited for its heritage. The UHI Archaeology Institute have led excavations at the Ness of Brodgar, contributing to tourism to the area and driving interest in archaeology.
Tourism thumb|Excavations by UHI Archaeology Institute at the Ness of Brodgar have contributed to Orkney's heritage tourism. A report published in February 2020 stated that spending by visitors increased from £49.5 million in 2017 to £671 million in 2019, making this a significant sector of the economy. The primary attractions that encourage tourism include the "Heart of Neolithic Orkney" on the main island, defined as "a group of 5,000-year-old sites that include the preserved village of Skara Brae and the Ring of Brodgar stone circle". The Hoy area's landscape is also attractive to visitors, "with its scattered woodland, steep valleys, high cliffs and the famous Old Man .a withered red sandstone sea stack". In 2017, 62% of tourists to Orkney visited for its heritage. The UHI Archaeology Institute have led excavations at the Ness of Brodgar, contributing to tourism to the area and driving interest in archaeology.