On August 11, 2008, during the opening week of the 2008 Beijing Olympic Games, SportsCenter began airing live from 9:00 a.m. to 3:00 p.m. Eastern Time. The original plan was to start the live block three hours earlier at 6:00 a.m. Eastern; however, the network decided to scale back the length of the daytime broadcast before the expansion occurred.
on august 11 2008 during the opening week of the 2008 beijing olympic games sportscenter began airing live from 900 am to 300 pm eastern time the original plan was to start the live block three hours earlier at 600 am eastern; however the network decided to scale back the length of the daytime broadcast before the expansion occurred