In October 2012, to celebrate his 60th birthday, Otway booked the Odeon Leicester Square to show the documentary of his life. Titled Rock and Roll's Greatest Failure: Otway the Movie, the screening saw cinematic history made with the final scenes of the movie being filmed from the red carpet on the morning of the film. The film was funded by fans becoming producers who, as with the Hit campaign, were all individually credited in the movie credits. Following the success of the producers' premiere, 2013 saw Otway take the completed movie to the Cannes Film Festival. Ever resourceful and still with an eye for a publicity stunt, Otway and 100 of his fans (who donned Otway masks and dressed up in Otway's traditional black jeans and white shirt) travelled down the Promenade de la Croisette to the red carpet. The film also had its theatrical release at Glastonbury Festival in June 2013, before going on a national cinema tour in the summer.
In October 2012, to celebrate his 60th birthday, Otway booked the Odeon Leicester Square to show the documentary of his life. Titled Rock and Roll's Greatest Failure: Otway the Movie, the screening saw cinematic history made with the final scenes of the movie being filmed from the red carpet on the morning of the film The film was funded by fans becoming producers who, as with the Hit campaign, were all individually credited in the movie credits. Following the success of the producers' premiere, 2013 saw Otway take the completed movie to the Cannes Film Festival. Ever resourceful and still with an eye for a publicity stunt Otway and 100 of his fans (who donned Otway masks and dressed up in Otway's traditional black jeans and white shirt) travelled down the Promenade de la Croisette to the red carpet. The film also had its theatrical release at Glastonbury Festival in June 2013 before going on a national cinema tour in the summer.