Another development of the 2000s was the popularity of mobile phone ringtones based on pop singles. In September 2007, Sony BMG announced that it would introduce a new type of CD single, called "ringles", for the 2007 holiday season. The format included three songs by an artist, plus a ringtone accessible from the user's computer. Sony announced plans to release 50 singles in October and November, and Universal Music Group expected to release somewhere between 10 and 20 titles. In a reversal of this trend, a single has been released based on a ringtone itself: the Crazy Frog ringtone, which was a cult hit in Europe in 2004, was released as a mashup with "Axel F" in June 2005 amid a massive publicity campaign and subsequently hit No. 1 on the UK chart.
Another development of the 2000s was the popularity of mobile phone ringtones based on pop singles. In September 2007, Sony BMG announced that it would introduce a new type of CD single called "ringles", for the 2007 holiday season. The format included three songs by an artist, plus a ringtone accessible from the user's computer. Sony announced plans to release 50 singles in October and November, and Universal Music Group expected to release somewhere between 10 and 20 titles. In a reversal of this trend, a single has been released based on a ringtone itself: the Crazy Frog ringtone, which was a cult hit in Europe in 2004, was released as a mashup with "Axel F" in June 2005 amid a massive publicity campaign and subsequently hit No. 1 on the UK chart.