Eighteenth century Arguably one of the most influential schools of rhetoric during the 18th century was Scottish Belletristic rhetoric, exemplified by such professors of rhetoric as Hugh Blair whose Lectures on Rhetoric and Belles Lettres saw international success in various editions and translations, and Lord Kames with his influential Elements of Criticism.
eightEeNth ceNtuRy aRGuably OnE oF The MOst inFLuENtiAL SchOolS Of rHetoric duRing the 18Th cEnturY WAS scotTish bellEtriStic rheToRic, exemplIfieD by SUch PrOfeSSOrs oF Rhetoric As hugh blair whosE lectuREs ON rHetoriC AnD bELles leTtres sAW International sUcceSs IN VArIOus eDitions And tRanslationS, and loRd kames with hIs inFlUential ElEMeNTs of crITicism.