Roswell's tourism industry is based on ufology museums and businesses, as well as alien-themed and spacecraft-themed iconography. The city also relies on New Mexico and Americana related tourism including the International UFO Museum and Research Center. Local American folk and New Mexico music performances occur near Pioneer Plaza and in parks around the city. It is a center for acequia-like irrigated farming, dairying, and ranching; it is also the location of several manufacturing, distribution, and petroleum related facilities. Roswell has a history of minor league baseball. This regional pride has resulted in Roswell receiving the All-America City Award multiple times, in 1978–79 and 2002.
Roswell's tourism industry is based on ufology museums and businesses as well as alien-themed and spacecraft-themed iconography The city also relies on New Mexico and Americana related tourism including the International UFO Museum and Research Center Local American folk and New Mexico music performances occur near Pioneer Plaza and in parks around the city It is a center for acequia-like irrigated farming dairying and ranching; it is also the location of several manufacturing distribution and petroleum related facilities Roswell has a history of minor league baseball This regional pride has resulted in Roswell receiving the All-America City Award multiple times in 1978–79 and 2002