Businesses have realized that wealthy consumers are the most attractive targets of marketing. The upper class's tastes, lifestyles, and preferences trickle down to become the standard for all consumers. The not-so-wealthy consumers can "purchase something new that will speak of their place in the tradition of affluence".Miller, Eric. Attracting the Affluent. Naperville, Illinois: Financial Sourcebooks, 1990. A consumer can have the instant gratification of purchasing an expensive item to improve social status.
businesses have realized that wealthy consumers are the most attractive targets of marketing the upper class's tastes lifestyles and preferences trickle down to become the standard for all consumers the not-so-wealthy consumers can "purchase something new that will speak of their place in the tradition of affluence"miller eric attracting the affluent naperville illinois financial sourcebooks 1990 a consumer can have the instant gratification of purchasing an expensive item to improve social status