By 2015, traditional video game marketing had been augmented by the use of publicity through word-of-mouth by average gamers, persons not normally part of the "professional" development community. The ESA began to seek ways to allow these people to attend E3 in limited numbers without overwhelming the normal attendees. For E3 2015, 5,000 tickets were distributed to vendors to be given to fans to be able to attend the event. That same year also marked the introduction of the "PC Gaming Show", featuring games for personal computers across a range of developers and publishers.
By 2015 traditional video game marketing had been augmented by the use of publicity through word-of-mouth by average gamers, persons not normally part of the "professional" development community. The ESA began to seek ways to allow these people to attend E3 in limited numbers without overwhelming the normal attendees. For E3 2015, 5000 tickets were distributed to vendors to be given to fans to be able to attend the event That same year also marked the introduction of the "PC Gaming Show", featuring games for personal computers across a range of developers and publishers.