Competition with Betamax In 1974, the Japanese Ministry of International Trade and Industry (MITI), desiring to avoid consumer confusion, attempted to force the Japanese video industry to standardize on just one home video recording format. Later, Sony had a functional prototype of the Betamax format, and was very close to releasing a finished product. With this prototype, Sony persuaded the MITI to adopt Betamax as the standard, and allow it to license the technology to other companies.
Competition with Betamax In 1974, the Japanese Ministry of International Trade and Industry (MITI), desiring to avoid consumer confusion, attempt.ed to force the Japanese video industry to standardize on just one home video recording format Later, Sony had a functional prototype of the Betamax format, and was very close to releasing a finished product. With this prototype, Sony persuaded the MITI to adopt Betamax as the standard, and allow it to license .the technology to other companies