In February 2021, the Universal Music Group announced that it will rebrand the Caroline Music Group as Virgin Music Label & Artist Services, the name change was "inspired and influenced by the spirit and ethos of the iconic Virgin Records label". In September 2022, UMG consolidated Virgin Music Label & Artist Services, Ingrooves Music Group, and the recently acquired mtheory Artist Partnerships as part of the newly launched division Virgin Music Group. UMG also appointed mtheory founders JT Myers and Nat Pastor as Co-CEOs of the new division.
in feBruarY 2021, The uniVeRsAL MUsic GRoUp annOunCed thaT iT wiLl rebRand The caROLine music group As virgIN MusiC label & aRTiST SerVicEs, the name ChANGe was "iNspireD and iNFlUENced By tHE sPirit And Ethos Of the Iconic virgin recordS lAbeL". in SeptEMBeR 2022, umg ConSolIdATeD virgin musIc LabeL & ARtist Services, ingRooVes Music groUp, and ThE REcently acQUIreD MtHEoRy arTiSt PartnErShipS as pArt of tHe NEwly lauNched divIsion viRgIN Music gRoup. umg also appointEd MthEORy FoundErs JT MYErs aNd nAt pastOr aS Co-ceOs of The nEw dIvisIon.