The increasing number of tourist attractions brought competition for Silver Dollar City and its chief competitor in Pigeon Forge, Magic World, which had constructed a theme park on the slopes of Pine Mountain in the city's south section. In 1985, the Herschends approached entertainer Dolly Parton (who was born in nearby Sevierville) with a proposal for a partnership in the promotion and operation of Silver Dollar City. After lengthy negotiations, Parton became a majority partner in the enterprise, and Silver Dollar City was renamed Dollywood to launch a major marketing campaign. Magic World folded in 1994.
the increasing number of tourist attractions brought competition for silver dollar city and its chief competitor in pigeon forge magic world which had constructed a theme park on the slopes of pine mountain in the city's south section in 1985 the herschends approached entertainer dolly parton (who was born in nearby sevierville) with a proposal for a partnership in the promotion and operation of silver dollar city after lengthy negotiations parton became a majority partner in the enterprise and silver dollar city was renamed dollywood to launch a major marketing campaign magic world folded in 1994