Program hawkers In 1990, Mike Rutstein started handing out the first issue of Boston Baseball Magazine (originally called Baseball Underground) outside of the park. He was frustrated with the quality of the program being sold inside the park, which also came out once every two months. The program was sold for $1, half the cost of the programs inside the park. To sell the program, Rutstein's employees would stand outside the park wearing bright red shirts and greet fans by holding a program up and shouting "Program, Scorecard, One Dollar!". By 1992, the Red Sox organization filed complaints with the city code enforcement arguing that the scorecard inside the magazine was not covered under the First Amendment protecting magazines and that Rutstein's employees were operating on the streets without a permit. Despite a lot of attention in the news, Rutstein said the charges were not pursued and no further legal action was taken. In 2012, one of Rutstein's long time employees Sly Egidio quit Boston Baseball to start "The Yawkey Way Report" named after Yawkey Way. By that time, Boston Baseball was selling for $3 per program, $2 cheaper than the in-park programs selling for $5. The Yawkey Way Report cost $1 and Egidio stationed his hawkers close to Boston Baseball's hawkers, starting a "hawker war." The Yawkey Way Report also came with baseball cards, ponchos and tote bags, which caused Rutstein to file his own complaints with Boston city code enforcement. Despite the rivalry, both programs continue to be hawked outside of Fenway Park and are often the first thing fans see when they approach the stadium on game-day.
prOGRam hawkErs In 1990, mIKe ruTsTeiN StArTed haNDINg Out THE fIrst ISsue of bosToN basebAlL maGAziNe (origInalLy calLEd BasEbALL UNdeRgRound) OutSiDe oF the pArk. HE Was frUsTratED With thE qUalitY of the proGrAM Being sold insIDe the Park, Which aLSo Came oUT Once EVEry two moNThs. the ProgRAM wAs Sold for $1, hAlf thE cost of The prograMs iNsidE tHe Park. tO sEll The PRoGrAm, ruTSteIn'S eMPLoyeES wouLd STAnD OUTsidE tHE Park wEarIng brIghT REd Shirts and greEt Fans bY holDINg a progrAM up aND sHoutinG "proGram, SCorecard, one dOllaR!". by 1992, the Red sOX Organization fiLEd ComplaintS with thE city Code ENforceMENt aRguing thAt THe scoReCArd inside the mAgAzInE was not CovEReD under the fiRst AMENDmEnT prOTecTIng mAGAZinES and tHat rUTstEiN's eMploYeEs weRe operATinG on the streETs WITHout A pErMit. desPIte A lOt of ATtention iN ThE neWs, RutStEin Said thE chargEs wErE Not puRsued and NO furtHer lEgal acTion wAS takeN. In 2012, One oF RUtstEIn'S LoNg time eMplOyees slY egIDiO qUiT BOston basebaLl TO STArt "thE yawKeY WAy report" nAmeD AFtER Yawkey wAY. bY That Time, BOsToN bASEball wAs selliNG for $3 per program, $2 cHeaPer Than the in-pArK PRoGrAMs sElLiNg fOr $5. the YawkeY way rEpoRt cOST $1 And eGiDio staTioNeD His hawkerS CLoSe to bostoN baseball's hAwkers, sTaRtIng A "hawkeR war." The yawKeY wAY report also camE WiTH baseball carDS, PoncHoS And tOtE bAGs, wHiCh CaUseD RUtSTeiN to FILe HiS own cOmplaints wiTh bOSton CItY codE enforcemenT. despite ThE rIValry, boTh PrograMs cOntinue to be hawKed outside of FeNWAY pArk aNd Are OfTeN the fIRst thiNg faNs see wHen ThEy AppRoach The StAdIum oN gamE-daY.