Traffic signed to Chris Blackwell's Island Records label (where Winwood's elder brother Muff, also a member of the Spencer Davis Group, later became a record producer and executive), and their debut single "Paper Sun" became a UK hit in mid-1967 (#4 Canada). Their second single, Mason's psych-pop "Hole in My Shoe", was an even bigger hit (#4 Canada), and it became one of their best-known tracks. The band's third single, "Here We Go Round the Mulberry Bush", was made for the soundtrack of the 1967 British feature film of the same name. Their debut album was Mr. Fantasy, produced by Jimmy Miller, and like the singles, was a hit in the UK but not as big elsewhere, although it did reach number 88 in the US.Traffic – Billboard , Allmusic. Retrieved 11 August 2011.
traffic signed to chris blackwell's island records label (where winwood's elder brother muff also a member of the spencer davis group later became a record producer and executive) and their debut single "paper sun" became a uk hit in mid-1967 (#4 canada) their second single mason's psych-pop "hole in my shoe" was an even bigger hit (#4 canada) and it became one of their best-known tracks the band's third single "here we go round the mulberry bush" was made for the soundtrack of the 1967 british feature film of the same name their debut album was mr fantasy produced by jimmy miller and like the singles was a hit in the uk but not as big elsewhere although it did reach number 88 in the ustraffic – billboard  allmusic retrieved 11 august 2011