To promote Kid A, Capitol created the "iBlip", a Java applet that could be embedded in fan sites. It allowed users to stream the album, and included artwork, photos and links to order Kid A on Amazon. It was used by more than 1000 sites, and the album was streamed more than 400,000 times. Capitol also streamed Kid A through Amazon, MTV.com and heavy.com, and ran a campaign with the peer-to-peer filesharing service Aimster, allowing users to swap iBlips and Radiohead-branded Aimster skins.
To promote Kid A Capitol created the "iBlip" a Java applet that could be embedded in fan sites It allowed users to stream the album and included artwork photos and links to order Kid A on Amazon It was used by more than 1000 sites and the album was streamed more than 400000 times Capitol also streamed Kid A through Amazon MTVcom and heavycom and ran a campaign with the peer-to-peer filesharing service Aimster allowing users to swap iBlips and Radiohead-branded Aimster skins