The publicity worked: several dignitaries, including Will Rogers, greeted the runners at certain points on the route. The race ended in Madison Square Garden, where the $25,000 first prize (equal to $ in ) was awarded to Andy Hartley Payne, a Cherokee runner from Oklahoma. The U.S. Highway 66 Association also placed its first advertisement in the July 16, 1932, issue of the Saturday Evening Post. The ad invited Americans to take US 66 to the 1932 Summer Olympics in Los Angeles. A U.S. Highway 66 Association office in Oklahoma received hundreds of requests for information after the ad was published. The association went on to serve as a voice for businesses along the highway until it disbanded in 1976.
the publicity worked several dignitaries including will rogers greeted the runners at certain points on the route the race ended in madison square garden where the $25000 first prize (equal to $ in ) was awarded to andy hartley payne a cherokee runner from oklahoma the us highway 66 association also placed its first advertisement in the july 16 1932 issue of the saturday evening post the ad invited americans to take us 66 to the 1932 summer olympics in los angeles a us highway 66 association office in oklahoma received hundreds of requests for information after the ad was published the association went on to serve as a voice for businesses along the highway until it disbanded in 1976