Marketing and release In the United States, Sony and Columbia Pictures released Sense and Sensibility on a slow schedule compared to mainstream films, first premiering it on 13 December 1995. Believing that a limited release would both position the film as an "exclusive quality picture" and increase its chances of winning Academy Awards, Columbia dictated that its first weekend involve only seventy cinemas in the US; it opened in eleventh place in terms of box office takings and earned $721,341. To benefit from the publicity surrounding potential Academy Award candidates and increase its chance of earning nominations, the film was released within "Oscar season". The number of theatres showing Sense and Sensibility was slowly expanded, with particular surges when its seven Oscar nominations were announced and at the time of the ceremony in late March, until it was present in over one thousand cinemas across the US. By the end of its American release, Sense and Sensibility had been watched by more than eight million people, garnering an "impressive" total domestic gross of $43,182,776.
Marketing and release In the United States, Sony and Columbia Pictures released Sense and Sensibility on a slow schedule compared to mainstream films, first premiering it on 13 December 1995. Believing that a limited release would both position the film as an "exclusive quality picture" and increase its chances of winning Academy Awards, Columbia dictated that its first weekend involve only seventy cinemas in the US; it opened in eleventh place in terms of box office takings and earned $721341. To benefit from the publicity surrounding potential Academy Award candidates and increase its chance of earning nominations, the film was released within "Oscar season". The number of theatres showing Sense and Sensibility was slowly expanded, with particular surges when its seven Oscar nominations were announced and at the time of the ceremony in late March, until it was present in over one thousand cinemas across the US. By the end of its American release, Sense and Sensibility had been watched by more than eight million people, garnering an "impressive" total domestic gross of $43,182,776