After leaving military service, Edward opted to pursue a career in entertainment. He commissioned the 1986 musical Cricket from Andrew Lloyd Webber and Tim Rice, for his mother's 60th birthday celebration, which led to a job offer at Lloyd Webber's Really Useful Theatre Company, where he worked as a production assistant on musicals such as The Phantom of the Opera, Starlight Express, and Cats. While there he met actress Ruthie Henshall, whom he dated for three years.
After leaving military service, Edward opted to pursue a career in entertainment. He commissioned the 1986 musical Cricket from Andrew Lloyd Webber and Tim Rice, for his mother's 60th birthday celebration, which led to a job offer at Lloyd Webber's Really Useful Theatre Company where he worked as a production assistant on musicals such as The Phantom of the Opera, Starlight Express, and Cats. While there he met actress Ruthie Henshall, whom he dated for three years.