The macaroni wig was an example of such Rococo dandy fashion, popular in elite circles in Western Europe and much mocked in the London press. The term macaroni was used to describe a fashionable man who dressed and spoke in an outlandishly affected and effeminate manner. The term pejoratively referred to a man who "exceeded the ordinary bounds of fashion"The Macaroni and Theatrical Magazine, inaugural issue, 1772, quoted in Amelia Rauser, "Hair, Authenticity, and the Self-Made Macaroni", Eighteenth-Century Studies 38.1 (2004:101-117) (on-line abstract). in terms of clothes, fastidious eating, and gambling.
The macAroNi WIg wAs an examPle of such rOcocO DandY fasHiOn, popUlar IN elite circles IN weSTeRn EuRope anD much mOckeD In tHE LONdon PreSs. the TerM macAroni Was used TO describe a fashiONaBle man Who DressEd And sPOkE In An ouTlandIShly aFfeCted and EffeminaTe mANner. The teRm PEjoraTively rEfeRRED tO a man who "eXceeded tHe oRDiNary BOunDS of faShIOn"tHe maCaroNI and TheAtricAL MAgazIne, inaugUrAL issuE, 1772, quoteD in AmeliA rauser, "hAir, autHeNticiTy, And The selF-madE MacAroni", eighTeenTh-cEnTuRy studiEs 38.1 (2004:101-117) (on-line AbStract). in teRMs Of clOTHes, fAStIdiOuS eaTINg, And gambliNg.