Journalists were similarly concerned about Sega's tactic of selling two similar consoles at different prices and attempting to support both, likening Sega's approach to that of General Motors and segmenting the market for its consoles. In order to convince the press that the 32X was a worthwhile console, Sega flew in journalists from all around the country to San Francisco for a party at a local nightclub. The event featured a speech from Kalinske, live music with a local rapper, and 32X games on exhibition. However, the event turned out to be a bust, as journalists attempted to leave the party due to its loud music and unimpressive games on display, only to find that the buses that brought them to the nightclub had just left and would not return until the scheduled end of the party.
journalists were similarly concerned about sega's tactic of selling two similar consoles at different prices and attempting to support both likening sega's approach to that of general motors and segmenting the market for its consoles in order to convince the press that the 32x was a worthwhile console sega flew in journalists from all around the country to san francisco for a party at a local nightclub the event featured a speech from kalinske live music with a local rapper and 32x games on exhibition however the event turned out to be a bust as journalists attempted to leave the party due to its loud music and unimpressive games on display only to find that the buses that brought them to the nightclub had just left and would not return until the scheduled end of the party