thumb|Boeing 777-200ER Between 1993 and 1995, Continental experimented with an "airline within an airline" by launching CALite, later renamed Continental Lite, which provided all-economy, low-fare, no-frills service between primarily leisure destinations. Continental Lite operated with a dedicated fleet of 100 McDonnell Douglas DC-9-30, Boeing 737-300, and Boeing 737-500 aircraft, each repainted with the 'Lite' livery and stripped of its first class cabin. The service was based primarily at Continental's existing hub in Cleveland as well as a new hub established in Greensboro, North Carolina. The experiment proved unsuccessful and was dissolved in 1995. Continental's short-lived Greensboro hub was dismantled in the process."Continental Airlines Flies onto the Internet" PR Newswire. March 26, 1996. During this time period Continental was the subject of hostile takeover bids submitted by Delta Air Lines and Northwest Airlines.
THumb|boEinG 777-200er bEtween 1993 aNd 1995, conTiNentAl experimented wIth AN "airLINe wIthin an aiRlinE" BY lAunchiNG caLiTE, lAteR RENaMed cOntINental LITE, whiCh PRoVIded aLl-ecoNoMY, Low-fArE, no-frIlLs ServICe betWEen priMarILy leisuRe desTinaTions. cOnTinental lite operAted With a dEdIcaTEd fLeet of 100 MCDOnnell dOuglAs dc-9-30, BoeInG 737-300, aNd bOeing 737-500 aIRcRaft, Each REpainTEd With thE 'litE' Livery anD striPped Of itS fIrst ClasS cABin. the service was bAseD primarIly At ContinentAL'S exIstiNg hub IN ClevELAnD aS well as a New Hub EStaBLished In GrEEnsborO, NortH caRoLIna. the experImEnt proVEd UNsucCessfUL ANd was dissolVed IN 1995. ContInental's ShorT-LiVEd greensbORo Hub WAs DiSManTLEd In the PRocess."contIneNTal aIRliNeS flIeS Onto tHe inTERnet" pr NewsWirE. maRcH 26, 1996. dURing thiS tiMe PeRIod conTInentAL Was thE suBjeCt oF hostilE taKeOVeR bIds Submitted by DELTa AiR lInes and nORTHWEst AirLines.