Campaign issues The Eisenhower campaign was one of the first presidential campaigns to make a major and concerted effort to win the female vote. Many of his radio and television commercials discussed topics such as education, inflation, ending the Korean War, and other issues that were thought to appeal to women. The Eisenhower campaign made extensive use of female campaign workers, who made phone calls to likely Eisenhower voters, distributed "Ike" buttons and leaflets, and threw parties to build support for the Republican ticket in their neighborhoods. On election day, Eisenhower won a solid majority of the female vote.
Campaign issues The Eisenhower campaign was one of the first presidential campaigns to make a major and concerted effort to win the female vote Many of his radio and television commercials discussed topics such as education, inflation, ending the Korean War, and other issues that were thought to appeal to women. The Eisenhower campaign made extensive use of female campaign workers, who made phone calls to likely Eisenhower voters, distributed "Ike" buttons and leaflets and threw parties to build support for the Republican ticket in their neighborhoods. On election day Eisenhower won a solid majority of the female vote.