Branding thumb|Triple J logo until 2024.|161x161px The Triple J name is stylised in all lowercase, a marketing decision made in 1981 that according to writer Ben Eltham of Meanjin, is one that reflects "a particular world-view that takes brand identity seriously". Marketing staff will vet press releases and posters to ensure the broadcaster name is written as triple j. In November 2024, the logos of Triple J and its sister stations were updated for the first time in 15 years.right|thumb|The Triple J news theme introduced in 1991 is a remix of the ABC's "Majestic Fanfare". The Triple J news theme is a "very 90s remix" of the classic ABC News theme "Majestic Fanfare". It was written and produced by Paul McKercher and John Jacobs in 1991, and is still used as of 2024. It contains a drum sample from Prince's "Get Off" and the record scratch from N.W.A's "Fuck tha Police", a nod to the track after it was banned by ABC management. This unconventional news theme is another core element of the Triple J brand identity– McKercher wanted to create a sound that was distinctly uncommercial.
Branding thumb|Triple J logo until 2024.|161x161px The Triple J name is stylised in all lowercase, a marketing decision made in 1981 that according to writer Ben Eltham of Meanjin is one that reflects "a particular world-view that takes brand identity seriously". Marketing staff will vet press releases and posters to ensure the broadcaster name is written as triple j. In November 2024, the logos of Triple J and its sister stations were updated for the first time in 15 years.right|thumb|The Triple J news theme introduced in 1991 is a remix of the ABC's "Majestic Fanfare". The Triple J news theme is a "very 90s remix" of the classic ABC News theme "Majestic Fanfare". It was written and produced by Paul McKercher and John Jacobs in 1991, and is still used as of 2024. It contains a drum sample from Prince's "Get Off" and the record scratch from N.W.A's "Fuck tha Police", a nod to the track after it was banned by ABC management. This unconventional news theme is another core element of the Triple J brand identity– McKer,cher wanted to create a sound that was distinctly uncommercial.