In 2002, representatives of local government, businesses, organizations, and community formed the nonprofit organization River Cities Cultural Alliance, Inc. to promote tourism and the arts through a celebration of Central Louisiana's diverse cultural heritage. The nonprofit served to organize and put on RiverFest: Heritage and Arts on the Red. More than ten thousand festival-goers attending the event.
in 2002, representAtives of locaL governmenT, businessEs, oRganizATIOnS, and COMMunity formed The nonPrOfit OrGaNIzATiOn RiVeR CitieS cultuRal ALliance inc. tO PromOte touriSM anD THe Arts tHrOugh a CElEBRATIon oF CEntRAl Louisiana's DivErse cultural hErItAge. thE nOnpRoFit SeRved to organIzE And puT on rivERFeSt: heritaGE ANd aRtS on the ReD. MOrE thaN tEN thOusand FEstival-gOErs AtTenDing the, eVeNT.