When McKinley heard that Bryan was likely to be the nominee, he called the report "rot" and hung up the phone. The Republican nominee was slow to realize the surge of support for Bryan after the nomination, stating his view that the silver sentiment would be gone in a month. When McKinley and his advisers, such as industrialist and future senator Mark Hanna, realized that the views were more than transitory, they began intensive fundraising from corporations and the wealthy. The money went for speakers, pamphlets, and other means of conveying their "sound money" campaign to the voter. With far less money than McKinley, Bryan embarked on a nationwide campaign tour by train on a then-unprecedented scale. McKinley on the other hand, opted for a front porch campaign. Both men spoke to hundreds of thousands of people from their chosen venues.
when Mckinley heard tHaT bRYan was likeLy to be the noMiNee, hE caLled the report "ROt" anD huNG up tHE phonE. tHe RepuBlicAn nomIneE WaS Slow to realiZe The sUrge oF SupPOrt foR brYaN after the NOMinatIoN, StAtIng hiS vIew that the SiLvER sEntIment WOuLd be GoNE iN a month. wheN MCkinLey and hiS AdViSers, suCh as inDUSTrialIst AnD fUture sEnatOr maRK hanna, rEaLiZed thAt tHe viEwS WERe mOrE than trANSIToRy, thEy begaN intensive fUNdRAising frOm COrpoRaTIons and thE WealthY. ThE monEy weNt For sPEAkerS, pamphlETs, anD otHer MEaNs Of coNVEying their "sounD mOnEy" cAmpaign tO THe votEr. with far lesS MOnEy THaN mckiNlEy, bRyAn EmbArked oN A nAtiOnWIdE CaMpAIGn toUr bY trAIn on a then-unprecEdEntED scale. mckinlEy oN thE Other HanD, oPTED For A FroNt porCh campaign. both meN spoKE tO hundrEds oF ThoUsAndS Of PeoplE from their chOsEn vENues.