The Ultimate Fighter and the rise in popularity Faced with the prospect of folding, the UFC stepped outside the bounds of pay-per-view and made a foray into television. After being featured in a reality television series, American Casino, and seeing how well the series worked as a promotion vehicle, the Fertitta brothers developed the idea of UFC creating its own reality series.
The Ultimate Fighter and the rise in popularity Faced with the prospect of folding, the UFC stepped outside the bounds of pay-per-view and made a foray into television After being featured in a reality television series American Casino, and seeing how well the series worked as a promotion vehicle, the Fertitta brothers developed the idea of UFC creating its own reality series.