The "unveiling" of the PRI candidate for the presidency was on 28 November 1993, with Salinas choosing Luis Donaldo Colosio. Those considered for the position were Manuel Camacho and Colosio, with earlier contenders, such as Jesús Silva Herzog and Pedro Aspe being eliminated. Aspe, a graduate of MIT had a high international profile, but was considered unlikely to actually attract voters. The changed circumstances of the Mexican political system, as demonstrated by Salinas's own election to the presidency, meant that being designated the PRI did not guarantee election. Aspe was not a charismatic prospect as a candidate who could energize and charm voters. With the potential that Cuauhtémoc Cárdenas was likely to run again for the presidency, the PRI needed to field someone who could garner votes.Castañeda, Perpetuating Power, pp. 92–96.
The "unveiling" of the PRI candidate for the presidency was on 28 November 1993, with Salinas choosing Luis Donaldo Colosio. Those considered for the position were Manuel Camacho and Colosio, with earlier contenders, such as Jesús Silva Herzog and Pedro Aspe being eliminated. Aspe, a graduate of MIT had a high international profile, but was considered unlikely to actually attract voters. The changed circumstances of the Mexican political system, as demonstrated by Salinas's own election to the presidency, meant that being designated the PRI did not guarantee election. Aspe was not a charismatic prospect as a candidate who could energize and charm voters. With the potential that Cuauhtémoc Cárdenas was likely to run again for the presidency, the PRI needed to field someone who could garner votes.Castañeda, Perpetuating Power, pp. 92–96.