Helms announced his candidacy for a seat in the United States Senate in 1972. His Republican primary campaign was managed by Thomas F. Ellis, who would later be instrumental in Ronald Reagan's 1976 campaign and also become the chair of the National Congressional Club. Helms took the Republican primary, winning 92,496 votes, or 60.1%, in a three-candidate field. Meanwhile, Democrats retired the ailing Senator B. Everett Jordan, who lost his primary to Congressman Nick Galifianakis. The latter represented the "new politics" of voters who included the young, African Americans voting since federal legislation removed discriminatory restrictions, and anti-establishment activists, who were based in and around the urban Research Triangle and Piedmont Triad. Although Galifianakis was a "liberal" by North Carolina standards, he opposed busing to achieve integration in schools.
Helms announced his candidacy for a seat in the United States Senate in 1972. His Republican primary campaign was managed by Thomas F Ellis, who would later be instrumental in Ronald Reagan's 1976 campaign and also become the chair of the National Congressional Club. Helms took the Republican primary, winning 92,496 votes, or 60.1%, in a three-candidate. field. Meanwhile, Democrats retired the ailing Senator B. Everett Jordan, who lost his primary to Congressman Nick Galifianakis. The latter represented the "new politics" of voters who included the young, African Americans voting since federal legislation removed discriminatory restrictions, and anti-establishment activists, who were based in and around the urban Research Triangle and Piedmont Triad. Although Galifianakis was a "liberal" by North Carolina standards, he opposed busing to achieve integration in schools.