This game is often referred to as the "dot-com" Super Bowl since it was held during the height of the dot-com bubble, and several Internet companies purchased television commercials. Among them, E-Trade's commercial featured a chimpanzee dancing in an E-Trade T-shirt and the text "Well, we just wasted 2 million bucks". Lifeminders.com ran a commercial of plain typewritten text beginning with the line "This is the worst commercial on the Super Bowl. But it might be the best thing you see tonight." Pets.com famously paid millions for an advertisement featuring a sock puppet, though the company would collapse before the end of the year.
this game is often referred to as the "dot-com" super bowl since it was held during the height of the dot-com bubble and several internet companies purchased television commercials among them e-trade's commercial featured a chimpanzee dancing in an e-trade t-shirt and the text "well we just wasted 2 million bucks" lifeminderscom ran a commercial of plain typewritten text beginning with the line "this is the worst commercial on the super bowl but it might be the best thing you see tonight" petscom famously paid millions for an advertisement featuring a sock puppet though the company would collapse before the end of the year