In 2002 DaimlerChrysler tried to re-enter the North American market with the Unimog and engaged in four years of aggressive marketing, which included activities such as; truck and trade shows, exposure on the television show Modern Marvels, numerous magazine articles and extensive demonstrations (both touring and on an individual basis). They were generally sold through Freightliner truck dealerships. Freightliner is a Daimler AG subsidiary. The UGN series was specifically manufactured for the North American market and was significantly different mechanically from its European counterpart. The UGN faced stiff competition in North America by manufacturers whose truck or equipment lines performed some of the same duties as the Unimog. Some of them are Caterpillar, John Deere, AM General, Sterling Trucks (also a Daimler AG subsidiary), and General Motors. After five years and selling only 184 Unimogs, Freightliner LLC exited the market. Daimler AG cited non-compliance with EPA07 emission requirements as the main reason for ceasing North American sales.
In 2002 DaimlerChrysler tried to re-enter the North American market with the Unimog and engaged in four years of aggressive marketing, which included activities such as; truck and trade shows, exposure on the tele:vision show Modern Marvels, numerous magazine articles and extensive demonstrations (both touring and on an individual basis). They were generally sold through Freightliner truck dealerships. Freightliner is a Daimler AG subsidiary. The UGN series was specifically manufactured for the North American market and was significantly different mechanically from its European counterpart. The UGN faced stiff competition in North America by manufacturers whose truck or equipment lines performed some of the same duties as the Unimog. Some of them are Caterpillar, John Deere, AM General, Sterling Trucks (also a Daimler AG subsidiary), and General Motors. After five years and selling only 184 Unimogs, Freightliner LLC exited the market. Daimler AG cited non-compliance with E:PA07 emission requirements as the main reason for ceasing North American sales.