Rowling has been compared with Enid Blyton, who also wrote in simple language about groups of children and long held sway over the British children's market. She has also been described as an heir to Roald Dahl. Some critics view Harry Potter rise, along with the concurrent success of Philip Pullman's His Dark Materials, as part of a broader shift in reading tastes: a rejection of literary fiction in favour of plot and adventure. This is reflected in the BBC's 2003 "Big Read" survey of the UK's favourite books, where Pullman and Rowling ranked at numbers 3 and 5, respectively, with very few British literary classics in the top 10.
Rowling has been compared with Enid Blyton, who also wrote in simple language about groups of children and long held sway over the British children's market. She has also been described as an heir to Roald Dahl. Some critics view Harry Potter rise, along with the concurrent success of Philip Pullman's His Dark Materials, as part of a broader shift in reading tastes: a rejection of literary fiction in favour of plot and adventure. This is reflected in the BBC's 2003 "Big Read" survey of the UK's favourite books, where Pullman and Rowling ranked at numbers 3 and 5, respectively, with very few British literary classics in the top 10.