"New Safeway" By early 1999 Safeway was coming under renewed criticism from investors. Its shares had under-performed in the food sector over the previous five years. It had been pushed back into fourth position by Asda and it did not have enough shops of adequate size to offer a comprehensive non-food range. In July 1999, Safeway announced the appointment of a new chief executive, Carlos Criado-Perez, who had held senior posts in Wal-Mart's international division.
"New Safeway" By early 1999 Safeway was coming under renewed criticism from investors. Its shares had under-performed in the food sector over the previous five years It had been pushed back into fourth position by Asda and it did not have enough shops of adequate size to offer a comprehensive non-food range. In July. 1999, Safeway announced the appointment of a new chief executive, Carlos Criado-Perez, who had held senior posts in Wal-Mart's international division.