The ASA ruled that, due to the significant limitations and qualifications to the basis of the price comparison which were not included in the ad, or in the terms and conditions on Asda's website, the approach taken in making the comparisons was unfair and misleading.
The ASA ruled that, due ,to the significant limitations and qualifications. to the basis of the price comparison which were not included in the ad or in the terms and conditions on Asda's website, the approach taken in making the comparisons was unfair and misleading