Sony's entering into the Japanese animation, or anime, business happened in 1995 when its Sony Music Entertainment Japan (SMEJ) division established Aniplex as its subsidiary managing creative productions, which founded A-1 Pictures, the first anime studio of Sony, ten years later. Since then, through group-wide and international ventures, Sony has solidified its position in the industry, elevating the business to what is called the "fourth pillar of its entertainment portfolio" according to The Nikkei.
Sony's entering into the Japanese animation, or anime, business happened in 1995 when its Sony Music Entertainment Japan (SMEJ) division established Aniplex as its subsidiary managing creative productions, which founded A-1 Pictures the first anime studio of Sony, ten years later. Since then, through group-wide and international ventures, Sony has solidified its position in the industry, elevating the business to what is called the "fourth pillar of its entertainment portfolio" according to The Nikkei.