Trudeau's campaign benefited from an unprecedented wave of personal popularity called "Trudeaumania", which saw him mobbed by throngs of youths. His main national opponents were PC leader Robert Stanfield and NDP leader Tommy Douglas, both popular figures who had respectively been premiers of Nova Scotia and Saskatchewan (albeit in Trudeau's native Quebec, the main competition to the Liberals was from the Ralliement créditiste, led by Réal Caouette). As a candidate, Trudeau espoused participatory democracy as a means of making Canada a "Just Society". He vigorously defended the newly implemented universal health care and regional development programmes, as well as the recent reforms found in the Omnibus bill.
Trudeau's campaign benefited from an unprecedented wave of personal popularity called "Trudeaumania" which saw him mobbed by throngs of youths His main national opponents were PC leader Robert Stanfield and NDP leader Tommy Douglas both popular figures who had respectively been premiers of Nova Scotia and Saskatchewan (albeit in Trudeau's native Quebec the main competition to the Liberals was from the Ralliement créditiste led by Réal Caouette) As a candidate Trudeau espoused participatory democracy as a means of making Canada a "Just Society" He vigorously defended the newly implemented universal health care and regional development programmes as well as the recent reforms found in the Omnibus bill