Finally James Willis Dixon of Hillsborough House, owner of the Silversmiths James Dixon & Sons, offered a site at Owlerton, a sparsely populated area of land to the northwest of the city. The land was part of the Hillsborough House estate which was being sold off by the Dixons. It was successfully bought for £5,000 plus costs. The soil was dumped at both ends of the ground to level out the ground which was initially meadowland covered with dandelions. The 2,000 capacity stand at Olive Grove was then transported to the new site and was joined by a newly built 3,000 capacity stand for the start of the next season. The first match to be played was on 2 September 1899 against Chesterfield. The match was kicked off by the Lord Mayor of Sheffield William Clegg, himself a former Wednesday player. It was a Chesterfield player, Herbert Munday, who scored the first goal at the new stadium but Wednesday came back to win the game 5–1. Despite the location of the ground several miles outside the city boundaries and a poor public transport service the new ground averaged 3,000 supporters for the first three months.
fiNally jaMes wiLlIS dixon Of hillSboRough housE, ownEr of the sIlvErSmIThs james dixOn & SoNS, offerED A SiTE aT owLerTon, a SpaRselY popUlATeD AreA Of land to the nOrTHwest OF thE ciTy. the lanD was parT Of the hiLlsboRouGh house EstaTe Which was bEinG sold oFf By ThE DixOns. It Was succEssfullY bOUGHT foR £5,000 pluS costs. the soil WAs duMPed aT bOth EnDs of The groUnd to level oUT the grOuNd which WaS iniTIalLy meAdowLaNd coVEREd with daNDElions. the 2,000 caPAcIty stAnd At oLive gROve Was then TRaNsporTED To tHE new SitE and was JoiNed By a nEwly built 3,000 cApacIty stAnD FoR tHE sTArT of thE nExT SeAsOn. the fIRSt Match To bE plaYEd wAs on 2 september 1899 AGaINST chEsterfiEld. the maTcH wAS KickeD ofF by tHe LorD mAyoR of SHEfField william clegG, hIMself A forMeR weDnEsdAy Player. it WAs a cheSTErfIeld pLaYer, Herbert MunDay, WHo scored the first gOAL At the NeW stadIUm but wednesday CamE bacK To WIN thE Game 5–1. DesPITE The locaTiON Of the gRound severAL MilEs oUTsiDE The City bOundArIes aND a poOr publiC TranSpoRt SeRvice THe New groUnD aveRagEd 3,000 SUPportErs for The FirSt THreE months.