New Brunswick is home to the main campus of Rutgers University and Johnson & Johnson, which in 1983 constructed its new headquarters in the city.Courtney, Marian. "Corporate Offices: New State Image" , The New York Times October 23, 1983. Accessed December 12, 2019. "When Johnson & Johnson decided to build its new world headquarters in the city where it had been lodged for almost 100 years, it assumed a leadership role in New Brunswick Tomorrow, the government-industry alliance that is rebuilding a deteriorating central business district."Attrino, Anthony G. "John J. Heldrich, former top executive at Johnson & Johnson and civic leader, dies at 88" , NJ Advance Media for NJ.com, October 28, 2014, updated March 29, 2019. Accessed December 12, 2019.Lane, Alexander. "Time to turn another corner; Next generation of builders has designs on New Brunswick", The Star-Ledger, June 30, 2002, backed up by the Internet Archive as of November 9, 2014. Accessed December 12, 2019. Both work with Devco in a public–private partnership to redevelop downtown, particularly regarding transit-oriented development.Peet, Judy. "Private company's redevelopment of New Brunswick could be model for Atlantic City revamp" , The Star-Ledger, August 29, 2010, updated April 1, 2019. Accessed December 12, 2019. "Currently in the works are a 632,000-square-foot 'transit village' adjacent to the train station and $165 million research tower. Devco now owns 2 million square feet of space in the city, including the Middlesex County courthouse, according to Devco records. Unlike redevelopment in Newark and Camden, the Devco model didn't try to revitalize multiple neighborhoods with individual projects, but instead concentrated on a small, extremely dense corridor within approximately 10 blocks of the New Brunswick train station."Narvaez, Alfonso. "Building's Sale Backs New Brunswick Revival" , The New York Times, June 17, 1984. Accessed December 12, 2019.Martin, Antoinette. "At Two Extremes of a Housing Market" , The New York Times, March 6, 2005. Accessed December 12, 2019.Miller, Paige. "In New Brunswick, one development tackles multiple community needs" , Smart Growth America, May 7, 2012. Accessed December 13, 2019. "When Smart Growth America's coalition partner New Jersey Future announced its 2012 Smart Growth Award winners in April, it was no surprise that New Brunswick's Gateway Transit Village received the award for Transit-Oriented Development Partnership. The Gateway Transit Village is a new development in downtown New Brunswick that includes parking, retail, office and residential space. Gateway is known as a transit-oriented development because it is located across from a train station, easily connecting the building's tenants and patrons to transit."Nurin, Tara. "Explainer: How Downtown New Brunswick Has Emerged from Its Doldrums" , NJ Spotlight, January 13, 2015. Accessed December 13, 2019. "Now, however, Rutgers, the New Brunswick Development Corp. (Devco), the mayor's office, and influential private firms are redrawing the residential, academic and commercial landscape of the greater downtown area. They're building on the success of earlier urban-renewal projects; Rutgers’ rise in national academic and athletic standings; millennials’ desire for transit-friendly live-work-play destinations; and powerful economic incentives."Garbarine, Rachelle. "In the New York Region: New Jersey; In Montclair and New Brunswick, A Few Drops for the Rental Trickle" , The New York Times, September 10, 1989. Accessed December 13, 2019 Boraie Development, a real estate development firm based in New Brunswick, has developed projects using the incentives provided by Devco and the state.
New Brunswick is home to the main campus of Rutgers University and Johnson & Johnson, which in 1983 constructed its new headquarters in the city.Courtney, Marian. "Corporate Offices: New State Image" , The New York Times October 23, 1983. Accessed December 12, 2019. "When Johnson & Johnson decided to build its new world headquarters in the city where it had been lodged for almost 100 years, it assumed a leadership role in New Brunswick Tomorrow, the government-industry alliance that is rebuilding a deteriorating central business district."Attrino, Anthony G. "John J. Heldrich, former top executive at Johnson & Johnson and civic leader, dies at 88" , NJ Advance Media for NJ.com, October 28, 2014, updated March 29, 2019. Accessed December 12, 2019.Lane, Alexander. "Time to turn another corner; Next generation of builders has designs on New Brunswick", The Star-Ledger, June 30, 2002, backed up by the Internet Archive as of November 9, 2014. Accessed December 12, 2019. Both work with Devco in a public–private partnership to redevelop downtown, particularly regarding transit-oriented development.Peet, Judy. "Private company's redevelopment of New Brunswick could be model for Atlantic City revamp" , The Star-Ledger, August 29, 2010, updated April 1, 2019. Accessed December 12, 2019. "Currently in the works are a 632,000-square-foot 'transit village' adjacent to the train station and $165 million research tower. Devco now owns 2 million square feet of space in the city, including the Middlesex County courthouse, according to Devco records. Unlike redevelopment in Newark and Camden, the Devco model didn't try to revitalize multiple neighborhoods with individual projects, but instead concentrated on a small, extremely dense corridor within approximately 10 blocks of the New Brunswick train station."Narvaez, Alfonso. "Building's Sale Backs New Brunswick Revival" , The New York Times, June 17, 1984. Accessed December 12, 2019.Martin, Antoinette. "At Two Extremes of a Housing Market" , The New York Times, March 6, 2005. Accessed December 12, 2019.Miller, Paige. "In New Brunswick, one development tackles multiple community needs" , Smart Growth America, May 7, 2012. Accessed December 13, 2019. "When Smart Growth America's coalition partner New Jersey Future announced its 2012 Smart Growth Award winners in April, it was no surprise that New Brunswick's Gateway Transit Village received the award for Transit-Oriented Development Partnership. The Gateway Transit Village is a new development in downtown New Brunswick that includes parking, retail, office and residential space. Gateway is known as a transit-oriented development because it is located across from a train station, easily connecting the building's tenants and patrons to transit."Nurin, Tara. "Explainer: How Downtown New Brunswick Has Emerged from Its Doldrums" , NJ Spotlight, January 13, 2015. Accessed December 13, 2019. "Now, however, Rutgers, the New Brunswick Development Corp. (Devco) the mayor's office, and influential private firms are redrawing the residential, academic and commercial landscape of the greater downtown area. They're building on the success of earlier urban-renewal projects; Rutgers’ rise in national academic and athletic standings; millennials’ desire for transit-friendly live-work-play destinations; and powerful economic incentives."Garbarine, Rachelle. "In the New York Region: New Jersey; In Montclair and New Brunswick, A Few Drops for the Rental Trickle" , The New York Times, September 10, 1989. Accessed December 13, 2019 Boraie Development, a real estate development firm based in New Brunswick, has developed projects using the incentives provided by Devco and the state.