Release Marketing Enter the Dragon was heavily advertised in the United States before its release. The budget for advertising was over . It was unlike any promotional campaign that had been seen before, and was extremely comprehensive. To advertise the film, the studio offered free Karate classes, produced thousands of illustrated flip books, comic books, posters, photographs, and organised dozens of news releases, interviews, and public appearances for the stars. Esquire, The Wall Street Journal, Time, and Newsweek all wrote stories on the film.
Release Marketing Enter the Dragon was heavily advertised in the United States before its release. The budget for advertising was over . It was unlike any promotional campaign that had been seen before, and was extremely comprehensive. To advertise the film, the studio offered free Karate classes, produced thousands of illustrated flip books, comic books, posters, photographs, and organised dozens of news releases, interviews, and public appearances for the stars. Esquire, The Wall Street Journal, Time, and Newsweek all wrote stories on the film.