Logo and uniforms Since 1948, the Bruins' logo is an eight-spoked, black and gold wheel with the letter "B" in the center, a nod to Boston's nickname of "The Hub". The logo has been tweaked numerous times over the course of its history, reaching its current form in 2007. The general design, in use since 1949, features the circle and "B" in black with gold spokes; black borders and a gold outer circle were added in 1995 and serifs on the "B" were added in 2007. The block "B" logo itself preceded the "Spoked B" and is currently the logo used in their third jersey.
Logo and uniforms Since 1948 the Bruins' logo is an eight-spoked black and gold wheel with the letter "B" in the center, a nod to Boston's nickname of "The Hub". The logo has been tweaked numerous times over the course of its history, reaching its current form in 2007. The general .design, in use since 1949, features the circle and "B" in black with gold spokes; black borders and a gold outer circle were added in 1,995 and serifs on the "B" were added in 2007 The block "B" logo itself preceded the "Spoked B" and is curre,ntly the logo used in their third jersey.