In the 1930s, comedian Ed Wynn hosted a half hour stand-up comedy/variety show on the NBC Radio Network, billed as "The Texaco Fire Chief", a reference to its regular grade gasoline. This trend continued into the late 1940s, when Wynn was replaced by Milton Berle as television becoming the dominant medium. The title was changed to the 60-minute Texaco Star Theater, which was also broadcast on NBC.
In the 1930s, comedian Ed Wynn hosted a half hour stand-up comedy/variety show on the NBC Radio Network, billed as "The Texaco Fire Chief", a reference to its regular grade gasoline. This trend continued into the late 1940s, when Wynn was replaced by Milton Berle as television becoming the dominant medium. The title was changed to the 60-minute Texaco Star Theater, which was also broadcast on NBC.