Plans were announced in 2006 for a major new hotel and condominium development on property which had been vacant since the 1970s, when the old North End Hotel – once Ocean Grove's largest – was damaged by fire and subsequently demolished in 1980.Sahn, Michelle. "New life at old hotel site", Asbury Park Press, March 23, 2006. Accessed August 28, 2022, via Newspapers.com. These plans became controversial though, and in January 2008 the Planning Board of Neptune stated the North End Redevelopment Proposal was "inconsistent with the town's Master Plan". On April 13, 2019, the remaining structures on the North End were destroyed by fire, leaving the whole area vacant land.Oglesby, Amanda. "Dunes Boardwalk Cafe still smoldering day after fire", Asbury Park Press, April 14, 2019. Accessed August 28, 2022.
pLaNS wEre annOUncED in 2006 for a MaJoR New hotel aNd ConDOminiuM deVeloPmenT on properTy WHich hAd Been VACanT since tHE 1970s, whEn THE oLd north End HoTEl – once ocEAn GROve'S largest – wAs daMaGEd by FIRe aNd suBseQuENTly dEmolishEd iN 1980sahN, micHElLe. "New lIfe aT OlD .hotEl siTE", ASbUry park PReSs, marcH 23, 2006. AccESsed augusT 28, 2022, via neWsPapeRs.com. THese plANS Became cOnTrOvErSial though, and In jaNuary 2008 the PlaNNing board Of neptune sTatEd The NortH EnD redevelopmenT pRoPosaL WaS "IncoNsiSteNT with thE TOWn'S mAstER plan". on AprIL 13, 2019, tHe RemaiNinG strUctureS On the north end WEre dEstroYEd By fiRe, leAving The wHole aRea VAcant lAnd.oglESbY, aManDA. "dunEs bOardwalK CaFe sTill SmoldeRIng daY aFter fire", ASbURY pARK presS, ApRIl 14, 2019. accEsSeD AuGUst 28, 2022.