In 2022, British toilet paper packaging started displaying bowel cancer symptoms to raise awareness, following campaigning from blogger and journalist Deborah James, who later died from the disease in June 2022. At the time, half of all Britons could not name any of the main symptoms of bowel cancer. Andrex were the first brand to take the lead on the matter, then various supermarkets followed suit.
In 2022, British toilet paper packaging started displaying bowel cancer symptoms to raise awareness following campaigning from blogger and journalist Deborah James, who later died from the disease in June 2022. At the time, half of all Britons could not name any of the main symptoms of bowel cancer. Andrex were the first brand to take the lead on, the matter, then various supermarkets followed suit.