When it comes to feature films picked up by a major film studio for international distribution, promotional tours are notoriously grueling. Key cast and crew are often contracted to travel to several major cities around the world to promote the film and sit for dozens of interviews. In every interview, they are supposed to stay "on message" by energetically expressing their enthusiasm for the film in a way that appears candid, fun, and fresh. They are expected to disclose just enough behind-the-scenes information about the filmmaking process or the filmmakers' artistic vision to make each journalist feel like he or she got a nice scoop, while at the same time tactfully avoiding disclosure of anything embarrassing, humiliating, or truly negative that may be detrimental to the film's box office gross and profit or influence a critic's review as well as the public's opinion.
When it comes to feature films picked up by a major film studio for international distribution promotional tours are notoriously grueling Key cast and crew are often contracted to travel to several major cities around the world to promote the film and sit for dozens of interviews In every interview they are supposed to stay "on message" by energetically expressing their enthusiasm for the film in a way that appears candid fun and fresh They are expected to disclose just enough behind-the-scenes information about the filmmaking process or the filmmakers' artistic vision to make each journalist feel like he or she got a nice scoop while at the same time tactfully avoiding disclosure of anything embarrassing humiliating or truly negative that may be detrimental to the film's box office gross and profit or influence a critic's review as well as the public's opinion