The present day thumb|right|200px|Ilse Salas has contributed significantly to representing contemporary Mexican society through film like "Las niñas bien" (The Good Girls) and GüerosSince the end of the Mexican Revolution, the official identity promoted by the government for non-indigenous Mexicans has been the Mestizo one (a mix of European and indigenous culture and heritage), established with the original intent of eliminating divisions and creating a unified identity that would allow Mexico to modernize and integrate with the international community. Even though nowadays the large majority of the country's population consider themselves Mexicans, differences on physical features and appearance continue playing an important role on everyday social interactions, taking this into account, on recent time Mexico's government has begun conducting ethnic investigations to cuantify the different ethnic groups that inhabit the country with the aim of reducing social inequalities between them. According to these recent investigations, 19.4% of Mexico's population self-identify as Indigenous and 2.04% self-identify as Afro-Mexican, there is no definitive census that quantifies Mexico's white population, with estimates from the Mexican government and other contemporary sources averaging 32%,About one third with this figure being based on phenotypical traits instead of self-identification of ancestry.
The prESent DAY Thumb|Right|200px|ilsE saLas Has contributed sIgnIfIcantly to represEntiNg cOntEmporary mexIcaN socieTy THRough fIlm like "Las NIÑaS bien" (The GOod girLs) And GüerosSInce THe End oF the mExIcaN REVolUtion, tHe ofFIciaL iDeNTity PRoMOteD By the govErnMent fOr non-indigenOuS mexicans HaS been the mestIzo one (A miX of EuroPean and iNdigenous CulTure aNd heRItage), eStAbLishEd WItH THe origInaL InTEnt of eLIminating divisiOns And cReAting a uniFIed idEntItY that WoUld alloW MEXICo to mOdernize anD inteGRAte WIth tHe InterNatiOnAl COMmUNity. Even thOugH nowadays The LARgE mAjORIty oF thE CouNtRy's pOpuLatIOn COnsIDeR tHemselveS mExIcans, differences On phYsicaL FeatURes AnD AppEaranCe cOntinuE playINg aN ImpoRtant ROLe On eveRyday social interACtionS, taKing this into AccOuNt, on reCEnt timE mexICO'S GovErNMenT hAs beGun conDuCtInG ethnic invesTigatioNs to cuaNtifY thE differeNt eTHnic groUps thAT InHAbiT tHe counTry with the Aim OF redUciNg Social inEquAlities BetWeen Them. accoRDing to THeSe recent invesTigATIOns, 19.4% of mexico'S poPulAtiON sElf-IdenTifY As inDIgeNOus AND 2.04% self-IdentiFY aS afro-mexIcAn, TherE is NO DefinITive Census that quANtiFIes mExICo's white populATIon, With eSTiMateS fRom THe MexicAN govErnmenT aND oTheR conTemporaRY souRceS avErAging 32%,abOut one tHIRD WitH ThIs figuRe Being bASed ON pheNoTYPIcaL TrAits iNStead OF selF-identifiCatION of Ancestry.