Intel's branding campaign started with "The Computer Inside" tagline in 1990 in the U.S. and Europe. The Japan chapter of Intel proposed an "Intel in it" tagline and kicked off the Japanese campaign by hosting EKI-KON (meaning "Station Concert" in Japanese) at the Tokyo railway station dome on Christmas Day, December 25, 1990. Several months later, "The Computer Inside" incorporated the Japan idea to become "Intel Inside" which eventually elevated to the worldwide branding campaign in 1991, by Intel marketing manager Dennis Carter. A case study, "Inside Intel Inside", was put together by Harvard Business School. The five-note jingle was introduced in 1994 and by its tenth anniversary was being heard in 130 countries around the world. The initial branding agency for the "Intel Inside" campaign was DahlinSmithWhite Advertising of Salt Lake City. The Intel swirl logo was the work of DahlinSmithWhite art director Steve Grigg under the direction of Intel president and CEO Andy Grove.
intel's branding campaign started with "the computer inside" tagline in 1990 in the us and europe the japan chapter of intel proposed an "intel in it" tagline and kicked off the japanese campaign by hosting eki-kon (meaning "station concert" in japanese) at the tokyo railway station dome on christmas day december 25 1990 several months later "the computer inside" incorporated the japan idea to become "intel inside" which eventually elevated to the worldwide branding campaign in 1991 by intel marketing manager dennis carter a case study "inside intel inside" was put together by harvard business school the five-note jingle was introduced in 1994 and by its tenth anniversary was being heard in 130 countries around the world the initial branding agency for the "intel inside" campaign was dahlinsmithwhite advertising of salt lake city the intel swirl logo was the work of dahlinsmithwhite art director steve grigg under the direction of intel president and ceo andy grove