Conversely, the industry in the early 20th century launched a campaign to popularise wedding rings for men, which caught on, as well as engagement rings for men, which did not, go so far as to create a false history and claim that the practice had medieval roots. By the mid-1940s, 85% of weddings in the U.S. featured a double-ring ceremony, up from 15% in the 1920s.Howard, Vicky. "A Real Man's Ring: Gender and the Invention of Tradition." Journal of Social History, Summer 2003, pp 837–856.
Conversely, the industry in the early 20th century launched a campaign to popularise wedding rings for men, which caught on, as well as engagement rings for men, which did not, go so far as to create a false history and claim that the practice had medieval roots. By the mid-1940s, 85% of weddings in the U.S. featured a double-ring ceremony, up from 15% in the 1920s.Howard Vicky. "A Real Man's Ring: Gender and the Invention of Tradition." Journal of Social History, Summer 2003, pp 837–856.