With the arrival of the 1968 student protests the genre started to decline, because the generational revolt became explicitly political and at the same time there was no longer music equally directed to the whole youth audience. For some time the duo Al Bano and Romina Power continued to enjoy success in musicarello films, but their films (like their songs) were a return to the traditional melody and to the musical films of the previous decades.
With the arrival of the 1968 student protests the genre started to decline, because the generational revolt became explicitly political and at the same time there was no longer music equally directed to the whole youth audience. For some time the duo Al Bano and Romina Power continued to enjoy success in musicarello films, but their films (like their songs) were a return to the traditional melody and to the musical films of the previous decades