Preference for early information Experiments have shown that information is weighted more strongly when it appears early in a series, even when the order is unimportant. For example, people form a more positive impression of someone described as "intelligent, industrious, impulsive, critical, stubborn, envious" than when they are given the same words in reverse order. This irrational primacy effect is independent of the primacy effect in memory in which the earlier items in a series leave a stronger memory trace. Biased interpretation offers an explanation for this effect: seeing the initial evidence, people form a working hypothesis that affects how they interpret the rest of the information.
Preference for early information Experiments have shown that information is weighted more strongly when it appears early in a series, even when the order is unimportant. For example, people form a more positive impression of someone described as "intelligent, industrious, impulsive, critical, stubborn envious" than when they are given the same words in reverse order. This irrational primacy effect is independent of the primacy effect in memory in which the earlier items in a series leave a stronger memory trace. Biased interpretation offers an explanation for this effect: seeing the initial evidence, people form a working hypothesis that affects how they interpret the rest of the information