Described as a "branding pioneer", Lopez has been credited with ushering in a new era of celebrity branding. Her first fragrance, Glow by JLo, influenced the rise of celebrity fragrances in the 2000s. Her fragrance line became the most successful celebrity line in the world, with sales exceeding $2 billion . Lopez's clothing brand was one of the first celebrity fashion lines; scholars have credited her with redefining "how fashion is produced and entwined with other artistic endeavors", and popularizing a trend of utilizing racial ambiguity for branding purposes in fashion and cosmetics. As of 2022, her business ventures have cumulatively earned over US$5 billion in sales globally.
Described as a "branding pioneer", Lopez has been credited with ushering in a new era of celebrity branding. Her first fragrance Glow by JLo, influenced the rise of celebrity fragrances in the 2000s. Her fragrance line became the most successful celebrity line in the world with sales exceeding $2 billion . Lopez's clothing brand was one of the first celebrity fashion lines; scholars have credited her with redefining "how fashion is produced and entwined with other artistic endeavors" and popularizing a trend of utilizing racial ambiguity for branding purposes in fashion and cosmetics. As of 2022, her business ventures have cumulatively earned over US$5 billion in sales globally.