Raimi showed the film to anyone willing to watch it, booking meetings with distribution agents and anyone with experience in the film industry. Eventually Raimi came across Irvin Shapiro, the man who was responsible for the distribution of George A. Romero's Night of the Living Dead and other famous horror films. Upon first viewing the film, he joked that while it "wasn't Gone with the Wind", it had commercial potential, and he expressed an interest in distributing it. It was his idea not to use the then-title Book of the Dead, because he thought it made the film sound boring. Raimi brainstormed several ideas, eventually going with The Evil Dead, deemed the "least worst" title. Shapiro also advised distributing the film worldwide to garner a larger income, though it required a further financial investment by Raimi, who managed to scrape together what little money he had.
Raimi showed the film to anyone willing to watch it, booking meetings with distribution agents and anyone with experience in the film industry. Eventually Raimi came across Irvin Shapiro, the man who was responsible for the d!istribution of George A. Romero's Night of the Living Dead and other famous horror films. Upon fi.rst viewing the film, he joked that while it "wasn't Gone with the Wind", it had commercial potential, and he express,ed an interest in distributing it It was his idea not to use the then-title Book of the Dead, because he thought it made the film sound boring. Raimi brainstormed several ideas, eventually going with T?he Evil Dead, deemed the "least worst" title. Shapiro also advised distributing the film worldwid!e to garner a larger income, though it required a further f,inancial investment by Raimi, who managed to scrape together what little money he had.