The first single taken from the album was "Rock DJ", a song inspired by Williams's UNICEF mentor, the late Ian Dury. The video created by Fred & Farid showed Williams in an attempt to get noticed by a group of women, first stripping and then tearing chunks of skin and muscle from his body, and caused controversy in the United Kingdom and many other countries. The video was edited by Top of the Pops for its graphic content and many other channels followed suit. The song became an instant hit, reaching number one in the UK (becoming his third number one single as a solo artist) and New Zealand. The song went on to win "Best Song of 2000" at the MTV Europe Music Awards, "Best Single of the Year" at the Brit Awards and an MTV Video Music Award for Best Special Effects.
The first single taken from the album was "Rock DJ", a song inspired by Williams's UNICEF mentor, the late Ian Dury. The video created by Fred & Farid showed Williams in an attempt to get noticed by a group of women, first stripping and then tearing chunks of skin and muscle from his body, and caused controversy in the United Kingdom and many other countries. The video was edited by Top of the Pops for its graphic content and many other channels followed suit. The song became an instant hit, reaching number one in the UK (becoming his third number one single as a solo artist) and New Zealand. The song went on to win "Best Song of 2000" at the MTV Europe Music Awards, "Best Single of the Year" at the Brit Awards and an MTV Video Music Award for Best Special Effects.