thumb|alt=Coldplay floating in the air with their respective instruments, assisted by cables|Target commercial where Coldplay promoted Ghost Stories (2014) Six years later, they took part in a Target commercial which promoted the exclusive deluxe edition of Ghost Stories (2014). Meanwhile, the music video for "Adventure of a Lifetime", which was directed by Mat Whitecross and recorded at The Imaginarium, had a Beats product placement. The company was allowed to use some parts of the video on their commercials as a return for covering the budget. In 2018, director Jon M. Chu revealed he sent a letter directly to the band laying out all his reasons in order to get a permission for using "Yellow" on Crazy Rich Asians. After it was granted, a Chinese-language cover of the track was commissioned as well.
thuMB|Alt=cOlDpLay FloATinG in tHE Air WIth theIr resPeCTive inStrumENts, assIstEd by cabLes|TarGet ComMerCiaL whEre cOlDplay promOteD ghoST StoRieS (2014) six YEars lateR, they toOk Part In a tArGet CoMmercial whicH promOTed the ExCLuSive deluxe editioN of Ghost sTories (2014). MeanwhilE, the MuSiC VIdeo fOR "adventurE oF a lifeTimE", Which waS DirEcted By Mat WhITEcRoss and ReCorded at tHe imaGInaRiUm, haD a beaTs proDucT placEment. the compaNy was allOweD to use soMe pArts of tHe video ON theiR cOMMErcIAls As a retuRn foR CoVerIng the BudgEt. IN 2018, DiReCtOr jon m. chu reVeALED He sEnt A LettEr DIrEctly to The bAnD LayIng oUt alL hIs reAsoNs in OrdEr to get a peRmissioN For uSing "yELLoW" oN cRaZY rich asiANs. AFter it was granted, a chiNese-laNguage CovEr oF tHe tracK WAs coMmissIonED AS well.