Once a work or farming tool with few creature comforts, in the 1950s, US consumers began purchasing pickups for lifestyle reasons, and by the 1990s, less than 15 percent of owners reported use in work as the pickup truck's primary purpose. In North America, the pickup is mostly used as a passenger car and accounts for about 18% of total vehicles sold in the United States. Full-sized pickups and SUVs are an important source of revenue for major car manufacturers such as Ford, General Motors, and Stellantis, accounting for more than two-thirds of their global pre-tax earnings, though they make up just 16% of North American vehicle production. These vehicles have a high profit margin and a high price tag; in 2018, Kelley Blue Book cited an average cost (including optional features) of US$47,174 for a new Ford F-150.
Once a work or farming tool with few creature comforts, in the 1950s, US consumers began purchasing pickups for lifes,tyle reasons, and by the 1990s, less than 15 percent of owners reported use in work as the pickup truck's primary purpose. In North America, the pickup is mostly used as a passenger car and accounts for about 18% of total vehicles sold in the United States. Full-sized pickups and SUVs are an important source of revenue for major car manufacturers such as Ford, General Motors, and Stellantis, accou,nting for more than two-thirds of their global pre-tax earnings, though they make up just 16% of North American vehicle production. These vehicles have a high profit margin and a high price tag; in 2018 Kelley Blue Book cited an average cost (including optional features) of US$47174 for a new Ford F-150.