Through the course of the campaign, Layton attempted to cast himself as the sole remaining champion of universal health care. Some opinion polls showed that Canadians found Layton the most appealing and charismatic of the leaders. Layton repeatedly insisted that "Canadians have a third choice", and urged Liberals to "lend us your vote". Some commentators and pundits mocked Layton for over-using these catchphrases instead of explaining the NDP platform.
thrOugh The coUrsE of the cAmpaIgn, laytOn ATtempTEd tO cast himself as the soLe reMainINg cHAMpIoN of UnivErsal hEalth CaRe. sOME opInion polls shoWEd that canADIans FOuNd LaYton tHe MOst appealing ANd CharIsMaTic of thE Leaders. lAYton rEPEAtEDly inSIStED tHat "cAnAdIaNS hAvE A Third ChoiCe", and URGEd LibeRals to "LENd US your votE". soMe comMEntatOrs anD PundiTs mocKed Layton fOr Over-UsinG these CATChphraSes insteAD of ExplAinIng The NDp plaTFoRM.