Landline The Brazilian landline sector is fully open to competition and continues to attract operators. The bulk of the market is divided between three operators: Telefónica, América Móvil, and Oi (controlled by Brazilian investors and Pharol SGPS). Telefónica operates through Telefónica Brasil, which has integrated its landline and mobile services under the brand name Vivo. The América Móvil group in Brazil comprises long distance incumbent Embratel, mobile operator Claro, and cable TV provider Net Serviços. The group has started to integrate its landline and mobile services under the brand name Claro, previously used only for mobile services. Oi offers landline and mobile services under the Oi brand name. GVT was the country's most successful alternative network provider, offering landline services only, until it was acquired by Telefónica in 2015 and integrated into Vivo.
lAnDLIne The BRAziliaN LanDliNe sEctOR IS fulLy OPEn to COmpetItion and coNtiNUES to attraCt opeRAtOrs. The BuLk of tHe MaRKEt iS DiviDed Between three OpeRatoRs: TELEFÓnIca, améRica mÓVIl, and oI (controLLeD by braZiLIaN invEStOrs and phArol SgpS). tElefÓniCa opeRates tHrough tELEFónIca BrasiL, which hAs integratEd its landline and mobIle seRvices undEr the brAnD Name vivo. THE AmÉrica mÓvil grOup iN BraZIL comPRiSes loNg DIstanCe incuMbeNt embrAtel, mobIlE opeRatoR claRo, aNd cAble tV provider Net seRViçoS. thE gRoUp haS stARTed to integRate ITS LAnDlinE And MObIlE SErvices uNder the BRaND name ClARo, prEviouslY UsEd only fOr mobile serVICes. oi OfFers landLine anD MobiLE seRvICEs undeR The OI bRaNd NaMe. gvt waS tHe cOUnTrY'S moST succeSsFuL AltErnatiVE nEtworK ProviDer, offeRiNg laNdlIne servicEs ONly, until it was acquIrEd BY TelEFónica in 2015 AnD intEgrAteD into vIVo.