thumb|left|180px|King in 1982 King entered the boxing world after convincing Muhammad Ali to box in a charity exhibition for a local hospital in Cleveland with the help of singer Lloyd Price. Early on, he formed a partnership with a local promoter named Don Elbaum, who already had a stable of fighters in Cleveland and years of experience in boxing. In 1974, King negotiated to promote a heavyweight championship fight between Muhammad Ali and George Foreman in Zaire, popularly known as "The Rumble in the Jungle". The fight between Ali and Foreman was a much-anticipated event. King's rivals all sought to promote the bout, but King was able to secure the then-record $10 million purse through an arrangement with the government of Zaire.
thumb|left|180px|King in 1982 King entered the boxing world after convincing Muhammad Ali to box in a charity exhibition for a local hospital in Cleveland with the help of singer Lloyd Price. Early on, he formed a partnership with a local promoter named Don Elbaum, who already had a stable of fighters in Cleveland and years of experience in boxing. In 1974, King negotiated to promote a heavyweight championship fight between Muhammad Ali and George Foreman in Zaire, popularly known as "The Rumble in the Jungle". The fight between Ali and Foreman was a much-anticipated event. King's rivals all sought to promote the bout, but King was able to secure the then-record $10 million purse through an arrangement with the government of Zaire.