Kennett was instrumental in Hawthorn's 2007 5-year business plan titled "five2fifty", the core idea being that in the next five years the club will target to win 2 premierships and have fifty thousand members. As part of the plan, the football club wants to be seen as the most professional club in the AFL, and places great emphasis on the welfare of the people associated with the club.
Kennett was instrumental in Hawthorn's 2007 5-year bus,iness plan titled "five2fifty", the core idea being th:at in t?he next five years the club will target to win 2 premierships and have fifty thousand members. As part of the plan, the football club! wants to be seen as the most professional club in the AFL, and places great emphasis on the welfare of the people associated with the club.