Tarantino has said that his films take place in one of two cinematic universes, one being the more realistically grounded world of films like Reservoir Dogs and Pulp Fiction, and the other being a meta-fictional narrative which Tarantino says represents the kind of films the characters in his main cinematic universe would watch, which separates films such as From Dusk till Dawn and Kill Bill from Tarantino's primary narrative. He also creates his own products and brands that he uses in his films to varying degrees. His own fictional brands, including "Acuña Boys Tex-Mex Food", "Big Kahuna Burger", "G.O. Juice", "Jack Rabbit Slim's", "K-Billy", "Red Apple cigarettes", "Tenku Brand Beer" and "Teriyaki Donut", replace the use of product placement, sometimes to a humorous extent. Tarantino is also known for his choice of music in his films, including soundtracks that often use songs from the 1960s and 70s. In 2011, he was recognized at the 16th Critics' Choice Awards with the inaugural Music+Film Award.
Tarantino has said that his films take place in one of two cinematic universes, one being the more realistically grounded world of films like Reservoir Dogs and Pulp Fiction, and the other being a meta-fictional narrative which Tarantino says represents the kind of films the characters in his main cinematic universe would watch, which separates films such as From Dusk till Dawn and Kill Bill from Tarantino's primary narrative. He also creates his own products and brands that he uses in his films to varying degrees. His own fictional brands, including "Acuña Boys Tex-Mex Food", "Big Kahuna Burger", "G.O. Juice", "Jack Rabbit Slim's", "K-Billy", "Red Apple cigarettes", "Tenku Brand Beer" and "Teriyaki Donut", replace the use of product placement, sometimes to a humorous extent. Tarantino is also known for his choice of music in his films, including soundtracks that often use songs from the 1960s and 70s. In 2011, he was recognized at the 16th Critics' Choice Awards with the inaugural Music+Film Award.