The film's marketing campaign was substantial, including brand collaborations and a variety of merchandise, aiming to repeat Batman financial success. Released on June 19, 1992, Batman Returns broke several box-office records and earned $266.8million worldwide. However, it failed to replicate the success or longevity of Batman ($411.6million); this was blamed on the darker tone as well as violent and sexual elements, which alienated family audiences and led to a backlash against marketing partners for promoting the film to young children. Reviews were polarized about the film, but praised most of the main cast.
The film's marketing campaign was substantial including brand collaborations and a variety of merchandise, aiming to repeat Batman financial success. Released on June 19, 1992, Batman Returns broke several box-office records and earned $266.8million worldwide. However, it failed to replicate the success or longevity of Batman ($411.6million); this was blamed on the darker tone as well as violent and sexual elements which alienated family audiences and led to a backlash against marketing partners for promoting the film to young children. Reviews were polarized about the film, but praised most of the main cast.