Following the previous year's record $5billion box office, more films than ever were expected to surpass $100million at box office as fifty films were scheduled for release during the summer theater season of 1990 (May 18 – September 3). Dick Tracy was predicted to dominate the box office, and films such as Another 48 Hrs., Back to the Future Part III, Days of Thunder, Die Hard 2, RoboCop 2, and Total Recall were expected to perform well based on their brand recognition and star appeal. These films were all scheduled for release by the end of June to ensure a long theatrical run during the peak time of the year, and other releases were scheduled to avoid opening against them. The importance of domestic box office grosses was also decreasing as studios increasingly earned profits from home media releases, television rights, and markets outside of the United States and Canada. These growing markets were, in turn, increasing film production costs as stars commanded higher salaries to compensate for their international appeal, with Total Recall, Die Hard 2, and Days of Thunder among the most expensive films being released. Average salaries for male leads had also increased to between $7–$11million.
following the previous year's record $5billion box office more films than ever were expected to surpass $100million at box office as fifty films were scheduled for release during the summer theater season of 1990 (may 18 – september 3) dick tracy was predicted to dominate the box office and films such as another 48 hrs back to the future part iii days of thunder die hard 2 robocop 2 and total recall were expected to perform well based on their brand recognition and star appeal these films were all scheduled for release by the end of june to ensure a long theatrical run during the peak time of the year and other releases were scheduled to avoid opening against them the importance of domestic box office grosses was also decreasing as studios increasingly earned profits from home media releases television rights and markets outside of the united states and canada these growing markets were in turn increasing film production costs as stars commanded higher salaries to compensate for their international appeal with total recall die hard 2 and days of thunder among the most expensive films being released average salaries for male leads had also increased to between $7–$11million