Advertising In 1994, IKEA ran a commercial in the United States, titled Dining Room, widely thought to be the first to feature a homosexual couple; it aired for several weeks before being withdrawn after calls for a boycott and a bomb threat directed at IKEA stores. Other IKEA commercials appeal to the wider LGBTQ community, one featuring a transgender woman.
Advertising In 1994, IKEA ran a commercial in the United States titled Dining Room, widely thought to be the first to feature a homosexual couple; it aired for several weeks before being withdrawn after calls for a boycott and a bomb threat directed at IKE,A stores. Other IKEA commercials appeal to the wider LGBTQ community, one featuring a transgender woman.