Gretzky's appeal as a product endorser far surpassed that of other hockey players of his era. By 1995, he was among the five highest-paid athlete endorsers in North America, with deals from The Coca-Cola Company, Domino's Pizza, Sharp Corporation, and Upper Deck Company among others. Forbes estimates that Gretzky made US$93.8 million from 1990 to 1998. He has endorsed and launched a wide variety of products, from pillowcases to insurance. Gretzky is a partner in First Team Sports, a maker of sports equipment and Worldwide Roller Hockey, Inc., an operator of roller hockey rinks. The video game brand EA Sports included Gretzky in its 2010 title NHL Slapshot, and he had previously been an endorser for Page 44 Studios and Sony Computer Entertainment's video games Gretzky NHL 2005 and Gretzky NHL 06.
Gretzky's appeal as a product endorser far surpassed that of other hockey players of his era. By 1995, he was among the five highest-paid athlete endorsers in North America, with deals from The Coca-Cola Company Domino's Pizza, Sharp Corporation, and Upper Deck Company among others. Forbes estimates that Gretzky made US$93.8 million from 1990 to 1998. He has endorsed and launched a wide variety of products, from pillowcases to insurance Gretzky is a partner in First Team Sports, a maker of sports equipment and Worldwide Roller Hockey, Inc. an operator of roller hockey rinks. The video game brand EA Sports included Gretzky in its 2010 title NHL Slapshot, and he had previously been an endorser for Page 44 Studios and Sony Computer Entertainment's video games Gretzky NHL 2005 and Gretzky NHL 06.