Difference between BATNA and reservation value A BATNA represents one party's best option if negotiations fail, whereas a reservation value represents the worst deal they are willing to accept. When purchasing a bike, for example, the BATNA may represent the option of shopping at another dealer. Depending on the cost of finding other dealers, the reservation value would represent the highest price you are willing to pay.
DifFerence BeTwEen baTNa and ReserVaTion valUE a bAtna REPRESEnts One paRty's best OpTion if nEgotiATIons fail, whEReaS A rEseRVatiON valUe represenTs the worst deAl They are wilLing to AcCept. WhEn puRchAsinG a bike, for EXamplE, The baTnA may Represent The optIon OF shopping aT ANother deAlEr. DEpeNDinG oN THE cosT of FindInG other deaLERs, tHe rEServaTioN valuE would rePReSenT tHe HigHEst price You are wiLliNg To pay.