If the surreals are considered as 'just' a proper-class-sized real closed field, Alling's 1962 paper handles the case of strongly inaccessible cardinals which can naturally be considered as proper classes by cutting off the cumulative hierarchy of the universe one stage above the cardinal, and Alling accordingly deserves much credit for the discovery/invention of the surreals in this sense. There is an important additional field structure on the surreals that isn't visible through this lens however, namely the notion of a 'birthday' and the corresponding natural description of the surreals as the result of a cut-filling process along their birthdays given by Conway. This additional structure has become fundamental to a modern understanding of the surreal numbers, and Conway is thus given credit for discovering the surreals as we know them today—Alling himself gives Conway full credit in a 1985 paper preceding his book on the subject.
If the surreals are considered as 'just' a proper-class-sized real closed field, Alling's 1962 paper handles the case of strongly inaccessible cardinals which can naturally be considered as proper classes by cutting off the cumulative hierarchy of the universe one stage above the cardinal, and Alling accordingly deserves much credit for the discovery/invention of the surreals in this sense. There is an important additional field structure on the surreals that isn't visible through this lens however, namely the notion of a 'birthday' and the corresponding natural description of the surreals as the result of a cut-filling process along their birthdays given by Conway. This additional structure has become fundamental to a modern understanding of the surreal numbers, and Conway is thus given credit for discovering the surreals as we know them today—Alling himself gives Conway full credit in a 1985 paper preceding his book on the subject.