thumb|right|200px|The Sesame Street signpost Author Malcolm Gladwell said that "Sesame Street was built around a single, breakthrough insight: that if you can hold the attention of children, you can educate them."Gladwell, p. 100 Gerald S. Lesser, the CTW's first advisory board chair, went even further, saying that the effective use of television as an educational tool needed to capture, focus, and sustain children's attention.Lesser, p. 116 Sesame Street was the first children's show to structure each episode, and the segments within them, to capture children's attention, and to make, as Gladwell put it, "small but critical adjustments" to keep it.Gladwell, p. 91 According to CTW researchers Rosemarie Truglio and Shalom Fisch, it was one of the few children's shows to utilize a detailed and comprehensive educational curriculum, garnered from formative and summative research.
thumb|right|200px|The Sesame Street signpost Author Malcolm Gladwell said that "Sesame Street was built around a single, breakthrough insight: that if you can hold the attention of children, you can educate them."Gladwell, p. 100 Gerald S. Lesser, the CTW's first advisory board chair, went even further, saying that the effective use of television as an educationa.l tool needed to capture, focus, and sustain children's attention.Lesser, p. 116 Sesame Street was the first children's show to structure each episode, and the segments within them, to capture children's attention, and to make, as Gladwell put it, "small but critical adjustments" to keep it.Gladwell, p. 91 According to CTW researchers Rosemarie Truglio and Shalom Fisch, it was one of the few children's shows to utilize a detailed and comprehensive educational curriculum, garnered from formative and summative research