New York Giants At age 41 in 1954, Lombardi began his NFL career with the New York Giants. He accepted a job that later became known as the offensive coordinator position under new head coach Jim Lee Howell. The Giants had finished the previous season under 23-year coach Steve Owen with a 3–9 record. By his third season in 1956, Lombardi, along with the defensive coordinator, former All-Pro cornerback turned coach Tom Landry, turned the squad into a championship team, defeating the Chicago Bears 47–7 for the league title. "Howell readily acknowledged the talents of Lombardi and Landry, and joked self-deprecatingly, that his main function was to make sure the footballs had air in them." At points in his tenure as an assistant coach at West Point, and as an assistant coach with the Giants, Lombardi worried that he was unable to land a head coaching job due to prejudice against his Italian heritage, especially with respect to Southern colleges. Howell wrote numerous recommendations for Lombardi to aid him in obtaining a head coaching position. Lombardi applied for head coaching positions at Wake Forest, Notre Dame, and other universities and, in some cases, never received a reply. In New York, Lombardi introduced the strategy of rule blocking to the NFL. In rule blocking, the offensive lineman would block an area, and not necessarily a particular defensive player, as was the norm up to that time. The running back was then expected to run towards any hole that was created. Lombardi referred to this as running to daylight.
New York Giants At age 41 in 1954, Lombardi began his NFL career with the New York Giants. He accepted a job that later became known as the offensive coordinator position under new head coach Jim Lee Howell. The Giants had finished the previous season under 23-year coach Steve Owen with a 3–9 record. By his third season in 1956, Lombardi, along with the defensive coordinator, former All-Pro cornerback turned coach Tom Landry turned the squad into a championship team, defeating the Chicago Bears 47–7 for the league title. "Howell readily acknowledged the talents of Lombardi and Landry, and joked self-deprecatingly, that his main function was to make sure the footballs had air in them." At points in his tenure as an assistant coach at West Point, and as an assistant coach with the Giants, Lombardi worried that he was unable to land a head coaching job due to prejudice against his Italian heritage, especially with respect to Southern colleges. Howell wrote numerous recommendations for Lombardi to aid him in obtaining a head coaching position. Lombardi applied for head coaching positions at Wake Forest, Notre Dame, and other universities and, in some cases never received a reply. In New York, Lombardi introduced the strategy of rule blocking to the NFL. In rule blocking, the offensive lineman would block an area, and not necessarily a particular defensive player, as was the norm up to that time. The running back was then expected to run towards any hole that was created. Lombardi referred to this as running to daylight.