Traditional providers moved into the cloud-based market via acquisitions of smaller providers: Oracle purchased RightNow in October 2011,Oracle Buys Cloud-based Customer Service Company RightNow For $1.5 Billion Techcrunch: 24 October 2011 and Taleo and Eloqua in 2012; SAP acquired SuccessFactors in December 2011SAP Challenges Oracle With $3.4 Billion SuccessFactors Purchase Bloomberg Businessweek: 7 December 2011 and NetSuite acquired Verenia in 2022.
Traditional providers moved into the cloud-based market via acquisitions of smaller providers Oracle purchased RightNow in October 2011Oracle Buys Cloud-based Customer Service Company RightNow For $15 Billion Techcrunch 24 October 2011 and Taleo and Eloqua in 2012; SAP acquired SuccessFactors in December 2011SAP Challenges Oracle With $34 Billion SuccessFactors Purchase Bloomberg Businessweek 7 December 2011 and NetSuite acquired Verenia in 2022