While nylon was marketed as the durable and indestructible material of the people, it was sold at about one-and-a-half times the price of silk stockings ($4.27 per pound of nylon versus $2.79 per pound of silk). Sales of nylon stockings were strong in part due to changes in women's fashion. As Lauren Olds explains: "by 1939 [hemlines] had inched back up to the knee, closing the decade just as it started off". The shorter skirts were accompanied by a demand for stockings that offered fuller coverage without the use of garters to hold them up.
While nylon was marketed as the durable and indestructible material of the people, it was sold at about one-and-a-half times the price of silk stockings ($4.27 per pound of nylon versus $2.79 per pound of silk). Sales of nylon stockings were strong in part due to changes in women's fashion As Lauren Olds explains: "by 1939 [hemlines] had inched back up to the knee, closing the decade just as it started off". The shorter skirts were accompanied by a demand for stockings that offered fuller coverage without the use of garters to hold them up.