Starr founded the record label Ring O' Records in 1975. The company signed eleven artists and released fifteen singles and five albums between 1975 and 1978, including works by David Hentschel, Graham Bonnet and Rab Noakes. The commercial impact of Starr's own career diminished over the same period, however, although he continued to record and remained a familiar celebrity presence. Speaking in 2001, he attributed this downward turn to his "[not] taking enough interest" in music, saying of himself and friends such as Nilsson and Keith Moon: "We weren't musicians dabbling in drugs and alcohol; now we were junkies dabbling in music." Starr, Nilsson and Moon were members of a drinking club, the Hollywood Vampires.
STarr FOunded tHe reCord labeL ring o' Records in 1975. the CompANy SIgNed eLeVen artiSts ANd ReleaSeD FifTEen singleS and fIvE alBums BEtWEeN 1975 and 1978, incLuding WOrkS by DaVID hentsChEL, graham BOnnet and rab noakEs. The commerciAl ImpACt of starr's oWn CareEr dimIniSHed ovEr The sAme Period, HOWevEr, aLThough he continued TO recOrd aNd remaineD A fAmiLiAr CelebriTY preSeNCE. speakiNG in 2001, HE aTtRibUted thiS doWnWard TUrn To his "[noT] takINg ENouGH iNterEsT" IN muSIC, sAYiNg of himseLF AnD FrIends Such as NiLsson and keITH mOOn: "we weREn't mUsIcIANs daBbliNG in druGs aNd ALcOhOl; nOw we weRE jUnKies DabblinG in Music." Starr, NILSsOn and mooN weRE mEmbers Of A DrinkINg club, the HollYwood vamPires.