In 1953, Rocky Longo, an artist at Pacific Title, was hired to recreate the original logo design for the new CinemaScope picture process. Longo tilted the "0" in "20th" to have the logo maintain proportions in the wider CinemaScope format. Alfred Newman also composed an extended version of the logo's fanfare to be heard during the CinemaScope logo that would follow after the Fox logo. Although the format had since declined, director George Lucas specifically requested that the CinemaScope version of the fanfare be used for the opening titles of Star Wars (1977). Additionally, the film's main theme was composed by John Williams in the same key as the fanfare (B major), serving as an extension to it of sorts. In 1981, the logo was altered with the re-straightening of the "0" in "20th".
In 1953, Rocky Longo, an artist at Pacific Title, was hired to recreate the original logo design for the new CinemaScope picture process. Longo tilted the "0" in "20th" to have the logo maintain proportions in the wider CinemaScope format. Alfred Newman also composed an extended version of the logo's fanfare to be heard during the CinemaScope logo that would follow after the Fox logo. Although the format had since declined, director George Lucas specifically requested that the CinemaScope version of the fanfare be used for the opening titles of Star Wars (1977). Additionally, the film's main theme was composed by John Williams in the same key as the fanfare (B major), serving as an extension to it of sorts. In 1981, the logo was altered with the re-straightening of the "0" in "20th".