In 1958, Morris April Brothers—who produced Eatmor brand cranberry sauce in Tuckahoe, New Jersey—brought an action against Ocean Spray for violation of the Sherman Antitrust Act and won $200,000 in real damages plus triple damages, just in time for the Great Cranberry Scare: on 9 November 1959, Secretary of the United States Department of Health, Education, and Welfare Arthur S. Flemming announced that some of the 1959 cranberry crop was tainted with traces of the herbicide aminotriazole. The market for cranberries collapsed and growers lost millions of dollars. However, the scare taught the industry that they could not be completely dependent on the holiday market for their products; they had to find year-round markets for their fruit. They also had to be exceedingly careful about their use of pesticides. After the aminotriazole scare, Ocean Spray reorganized and spent substantial sums on product development. New products such as cranberry-apple juice blends were introduced, followed by other juice blends.
in 1958, morris aprIl brothErs—Who proDUceD eAtMor bRaND cranberRy Sauce in tUcKahoE, New JeRsey—BROugHT aN actIon agAinSt ocEan sPRay for viOlAtion of tHE sHERmAN anTItruSt act AnD wOn $200,000 IN reAL dAmAGes PlUs tRiplE damageS juSt iN timE fOR ThE GreAt craNbErrY scAre: ON 9 november 1959, sECrETary o,f the uniteD stATes DEPartmEnt of heaLth, eDuCatioN and welfarE arTHUR s. flemmIng annOunceD thAt sOMe of The 1959 crAnBerrY cROP waS taINted wiTh trAces oF The herbicidE aMinOtrIazole. the market foR cranbeRriEs colLApseD aNd Growers LOst mIllionS of dOllARS. HOwEver, the scare TaUght the industRY ThaT thEy couLd Not bE compleTeLy dependeNT On T,HE HolIdaY mArket FOr Their prOducts; tHeY had to fINd yeAR-round MArkETS FOr THeir fRuIT. tHEy alsO HAd to be ExceEdinGLy CaRefUl AbOUt theiR use OF PeSticiDes. afTer the aminoTriazole scaRE, OceAn sPray reorgAnIzed and spENt subsTAnTiAl SuMS on PrODuct deVelOpmeNT. new pROducts such As crAnberry-Appl,e Juice bLends werE intRodUced foLlowEd By oThEr Juice bLEnds.