Mattel secured licensing and sponsorship rights from The Walt Disney Company for a new line of infant and preschool plush toys in 1988, sponsor attractions and to develop and sell toys at three Disney theme parks. Mattel also negotiated the exclusive rights to sell dolls, stuffed characters and preschool toys based on Disney characters. On January 31, 1988, Mattel shut down its operations in the Philippines and shifted the distribution and sales of Mattel-branded toys and games to Richprime Global, Inc. (formerly Richwell Trading Corporation). Mattel returned to working with Disney the following year.
Mattel secured licensing and sponsorship rights from The Walt Disney Company for a new line of infant and preschool plush toys in 1988 sponsor attractions and to develop and sell toys at three Disney theme parks Mattel also negotiated the exclusive rights to sell dolls stuffed characters and preschool toys based on Disney characters On January 31 1988 Mattel shut down its operations in the Philippines and shifted the distribution and sales of Mattel-branded toys and games to Richprime Global Inc (formerly Richwell Trading Corporation) Mattel returned to working with Disney the following year