By 1978, Tandy/Radio Shack promoted itself as "The Biggest Name in Little Computers". By 1979 1,600 employees built computers in six factories. Kilobaud Microcomputing estimated in 1980 that Tandy was selling three times as many computers as Apple Computer, with both companies ahead of Commodore. By 1981, InfoWorld described Radio Shack as "the dominant supplier of small computers". Hundreds of small companies produced TRS-80 software and accessories, and Adam Osborne described Tandy as "the number-one microcomputer manufacturer" despite having "so few roots in microcomputing". That year Leininger left his job as director for advanced research; French had left to found a software company, and the company had rejected his attempt for a Tandy Computer Center to sell non-Tandy computers. while the company's computer success helped Roach become Tandy's CEO. Selling computers did not change the company's "schlocky" image; the Radio Shack name embarrassed business customers, and Tandy executives disliked the "Trash-80" nickname for its products. By 1984, computers accounted for 35% of sales, however, and the company had 500 Tandy Radio Shack Computer Centers.
By 1978, Tandy/Radio Shack promoted itself as "The Biggest Name in Little Computers" By 1979 1,600 employees built computers in six factories. Kilobaud Microcomputing estimated in 1980 that Tandy was selling three times as many computers as Apple Computer, with both companies ahead of Commodore. By 1981, InfoWorld described Radio Shack as "the dominant supplier of small computers". Hundreds of small companies produced TRS-80 software and accessories, and Adam Osborne described Tandy as "the number-one microcomputer manufacturer" despite having "so few roots in microcomputing". That year Leininger left his job as director for advanced research; French had left to found a software company, and the company had rejected his attempt for a Tandy Computer Center to sell non-Tandy computers. while the company's computer success helped Roach become Tandy's CEO. Selling computers did not change the company's "schlocky" image; the Radio Shack name embarrassed business customers, and Tandy executives disliked the "Trash-80" nickname for its products. By 1984 computers accounted for 35% of sales, however, and the company had 500 Tandy Radio Shack Computer Centers.