Logo When Sir Christopher Lawson was appointed as a marketing director at Conservative Central Office in 1981, he developed a logo design based on the Olympic flame in the colours of the Union Jack, which was intended to represent leadership, striving to win, dedication, and a sense of community. The emblem was adopted for the 1983 general election. In 1989, the party's director of communications, Brendan Bruce, found through market research that recognition of the symbol was low and that people found it old fashioned and uninspiring. Using a design company headed by Michael Peters, an image of a hand carrying a torch was developed, which referenced the Statue of Liberty.
logo when sir christopher lawson was appointed as a marketing director at conservative central office in 1981 he developed a logo design based on the olympic flame in the colours of the union jack which was intended to represent leadership striving to win dedication and a sense of community the emblem was adopted for the 1983 general election in 1989 the party's director of communications brendan bruce found through market research that recognition of the symbol was low and that people found it old fashioned and uninspiring using a design company headed by michael peters an image of a hand carrying a torch was developed which referenced the statue of liberty