Since then, the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered. The contract with Carlsberg, which was signed in 1992, was the longest-lasting agreement in English top-flight football. The association with Carlsberg ended at the start of the 2010–11 season, when Standard Chartered Bank became the club's sponsor.
Since then, the club has been sponsored by Crown Paints, Candy, Carlsberg and Standard Chartered. The contract with Carlsberg, which was signed in 1992, was the longest-lasting agreement in English top-flight football. The association with Carlsberg ended at the start of the 2010–11 season, when Standard Chartered Bank became the club's sponsor.