Primary sources Isdell, Neville. Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand. With the assistance of David Beasley. New York: St. Martin's Press, 2011.
Primary sources Isdell Neville Inside Coca-Cola A CEO's Life Story of Building the World's Most Popular Brand With the assistance of David Beasley New York St Martin's Press 2011