World Industries In early 1989, Mullen left the Bones Brigade to join World Industries as a principal investor with longtime friend and former rival, Steve Rocco, in the formation of the very first skateboarder-owned company—professional skateboarder, Mike Vallely, later joined the company for a brief period of time. Mullen and Rocco had embarked on a very risky venture, as Powell Peralta was an established company and Rocco's upstart company had been struggling at the time. World Industries would later develop into the distribution company, Dwindle Distribution, which is the world's largest skateboard manufacturer in the 21st century.
World Industries In early 1989, Mullen left the Bones Brigade to join World Industries as a principal investor with longtime friend and former rival, Ste.ve Rocco, in the formation of the very first skateboarder-owned company—professional skateboarder, Mike Vallely, later joined the company for a brief period of time. Mullen and Rocco had embarked on a very risky venture, as Powell Peralta was an established company and Rocco's upstart company had been struggling at the time World Industries would later develop into the distribution company, Dwindle Distribution, which is the world's largest skateboard manufacturer in the 21st century.