The musical theme predominantly used on British Airways advertising has been "The Flower Duet" by Léo Delibes. This was first used in a 1984 advertisement directed by Tony Scott, in an arrangement by Howard Blake. It was reworked by Malcolm McLaren and Yanni for 1989's iconic "Face" advertisement, and subsequently appeared in many different arrangements between 1990 and 2010. The slogan 'the world's favourite airline', first used in 1983, was dropped in 2001 after Lufthansa overtook BA in terms of passenger numbers. Other advertising slogans have included "The World's Best Airline", "We'll Take More Care of You", "Fly the Flag", and "To Fly, To Serve".
The musical theme. predominantly used on British ,Airways advertising has been "The Flower Duet" by Léo Delibes. This was first used in a 1984 advertisement directed by Tony Scott, in an arrangem,ent by Howard Blake. It was reworked by Malcolm McLaren and Yanni for 1989's iconic "Face" advertisement, and subsequently appeared in many different arrangements between 1990 and 2010. The slogan 'the world's favourite airline' first used in 1983 was dropped in 2001 after Lufthansa overtook BA in terms of passenger numbers. Other advertising slogans have included "The World's Best Airline", "We'll Take More Care of You", "Fly the Flag", and "To Fly, To Serve"