Through his "democratic design" concept, Starck has campaigned for well-designed objects that are affordable to the masses. He has expressed this as a utopian ideal, approached in practice by increasing production quantities to cut costs and by using mail-order,"So it is absolutely possible to talk about a utopian project with Starck", Benoît Heilbrunn, Starck in Words, 2003 via Les 3 Suisses. In 1998, Starck established the Good Goods catalogue with La Redoute, proposing 170 sustainable and respectful everyday life objects "for the future moral market". In 2000 he worked with Target Stores and proposed a collection of more than 50 products.
thRough His "deMocratiC DesIGn" concEpt Starck HAS caMpaiGNED for well-DeSIgNEd objects thAt ARe affOrdable to the MaSsEs hE has expRESseD this As A utOPian iDeaL apPrOaChEd iN practicE By iNcReaSIng prOducTioN quantiTiES To cuT CoSts and by uSING mail-order"so iT is aBsOLuTElY poSsibLe to TalK aBout a utOpiaN projecT with StArCK" benOîT heilBrUnn StarcK in words 2003 viA lEs 3 SuissEs iN 1998 sTaRck eStablisHeD thE GooD goODs CAtalOgue With la redOute Proposing 170 SuStaInABLe And REspectfuL eVeRyDay LIfE objectS "For ThE futuRe moRal market" in 2000 HE WorkEd wIth targET stores aNd proposed a colleCTIon Of morE tHan 50 prOductS