Videos Instead of releasing traditional music videos for Kid A, Radiohead commissioned dozens of 10-second videos featuring Donwood artwork they called "blips", which were aired on music channels and distributed online. Pitchfork described them as "context-free animated nightmares that radiated mystery", with "arch hints of surveillance". Five of the videos were serviced as exclusives to MTV, and "helped play into the arty mystique that endeared Radiohead to its core audience", according to Billboard. Much of the promotional material featured pointy-toothed bear characters created by Donwood. The bears originated in stories Donwood made for his young children about teddy bears who came to life and ate the "grown-ups" who had abandoned them.
viDeoS insTeaD of releasing traDiTiOnaL muSIc vidEos fOr kid a, RadIohead commiSsiOnEd DozenS oF 10-secoNd ViDeoS FEATurinG doNwOOd aRTwork thEy cAlled "bLipS", whIch wEre AIrEd oN musIC chanNELs anD distributeD onliNE. pitchFork described tHem as "coNtExt-frEe ANimaTED nigHtmaRes thaT RaDIated mYstErY", wITH "Arch hintS oF surveilLance". fIve oF tHE videos were serviCed As EXCluSiVeS tO MtV, and "HeLpED plaY into the arty myStique that eNdeArEd radIoHead tO ITS core AUdiEnce", AccOrdINg TO bIllBOARD. much of tHe PROmotiONAl MAteriAl fEaTuReD poINtY-TOOtHeD beAr characters createD BY doNwooD. the bears oriGinateD IN stORies DonwoOD madE For his younG chiLdreN abOUt tedDy BEArs Who came To lIfe and ATe thE "GrOWN-uPS" whO haD aBAnDoned thEm.