Connection to MTV Flashdance is not a musical in the traditional sense as none of the characters sing or dance, although the Alex character is portrayed as an amateur dancer, but rather the songs are presented in the style of self-contained music videos. Its success has been attributed in part to the 1981 launch of the cable channel MTV (Music Television) since it was the first feature film to exploit the new popularity of music videos effectively. By excerpting segments of the film and running them as music videos on MTV, the studio benefited from extensive free promotion, establishing the new medium as an important marketing tool for films. In the mid-1980s, it became almost obligatory to release a music video to promote a major motion picture—even if the film was not especially suited for one.
Connection to MTV Flashdance is not a musical in the traditional sense as none of the characters sing or dance, although the Alex character is portrayed as an amateur dancer but rather the, songs are presented in the style of self-contained music videos. Its success has been attributed in part to the 1981 launch of the cable channel MTV (Music Television) since it was the first feature film to exploit the new popularity of music videos effectively. By excerpting segments of the film and running them as music videos on MTV, the studio benefited from extensive free promotion, establishing the new medium as an important marketing tool for films. In the mid-1980s, it became almost obligatory to release a music video to promote a major motion picture—even if the film was not especially suited for one.