Bernhardt made a two-year world tour (1891–1893) to replenish her finances. Upon returning to Paris, she paid 700,000 francs for the Théâtre de la Renaissance, and from 1893 until 1899, was its artistic director and lead actress. She managed every aspect of the theatre, from the finances to the lighting, sets, and costumes, as well as appearing in eight performances a week. She imposed a rule that women in the audience, no matter how wealthy or famous, had to take off their hats during performances, so the rest of the audience could see, and eliminated the prompter's box from the stage, declaring that actors should know their lines. She abolished in her theatre the common practice of hiring claqueurs in the audience to applaud stars. She used the new technology of lithography to produce vivid color posters, and in 1894, she hired Czech artist Alphonse Mucha to design the first of a series of posters for her play Gismonda. He continued to make posters of her for six years.
Bernhardt made a two-year world tour (1891–1893) to replenish her finances. Upon returning to Paris, she paid 700,000 francs for the Théâtre de la Renaissance, and from 1893 until 1899, was its artistic director and lead actress. She managed every aspect of the theatre from the finances to the lighting, sets, and costumes, as well as appearing in eight performances a week. She imposed a rule that, women in the audience, no matter how wealthy or famous, had to take off their hats during performances, so the rest of the audience could see, and eliminated the prompter's box from the stage, declaring that actors should know their lines. She abolished in her theatre the common practice of hiring claqueurs in the audience to applaud stars. She used the new technology of lithography to produce vivid color posters, and in 1894, she hired Czech artist Alphonse Mucha to design the first of a series of posters for her play Gismonda. He continued to make posters of her for six years.