On 20 February 2006, the DfT announced that TfL would take over management of services then provided by Silverlink Metro. (via archive.org). On 5 September 2006, the London Overground branding was announced, and it was confirmed that the extended East London line would be included. On 11 November 2007, TfL took over the North London Railway routes from Silverlink Metro. At the launch, TfL undertook to revamp the routes by improving service frequencies and station facilities, staffing all stations, introducing new rolling stock and allowing Oyster pay as you go throughout the network from the outset. This launch was accompanied by a marketing campaign entitled "London's new train set", with posters and leaflets carrying an image of model railway packaging containing new Overground trains, tracks and staff.
On 20 February 2006, the DfT announced that TfL would take over management of services then provided by Silverlink Metro. (via archive.org). On 5 September 2006, the London Overground branding was announced, and it was confirmed that the extended East London line would be included On 11 November 2007, TfL took over the North London Railway routes from Silverlink Metro. At the launch, TfL undertook to revamp the routes by improving service frequencies and station facilities, staffing all stations, introducing new rolling stock and allowing Oyster pay as you go throughout the ne.twork from the outset. This launch was accompanied by a marketing campaign entitled "London's new train set", with posters and leaflets carrying an image of model railway packaging containing new Overground trains, tracks and staff.