Sister channels in the US MTV operates a group of channels under MTV Networksa name that continues to be used for the individual units of the Paramount Media Networks, a division of corporate parent Paramount Global. In 1985, MTV saw the introduction of its first regular sister channel, VH1, which was originally an acronym for "Video Hits One" and was designed to play adult contemporary music videos. VH1 is aimed at celebrity and popular culture programming which include many reality shows. Another sister channel, CMT, targets the southern culture market.
Sister channels in the US MTV operates a group of channels under MTV Networksa name that continues to be used for the individual units of the Paramount Media Networks, a divisio.n of corporate parent Paramount Global. In 1985, MTV saw the introduction of its first regular sister channel, VH1, which was originally an acronym for "Video Hits One" and was designed to play adult contemporary music videos VH1 is aimed at celebrity and popular culture programming which include many reality shows. Another sister channel, CMT, targets the southern culture market