The 1998 film Urban Legend featured students discussing popular urban legends while at the same time falling victim to killings re-enacting them. The 1999 film The Blair Witch Project purposefully positioned itself as an urban legend to gain viral hype and succeeded in fooling many that it was based on a real disappearance. The lack of widespread social media and search engines helped it proliferate in the months leading up to its release.
The 1998 film Urban Le,gend featured students discussing popular urban legends while at the same time falling victim to killings ?re-ena,cting them. The 1999 film The Blair Witch Project purposefully positioned itself as an urban legend to gain viral hype and succeeded in fooling many that it was based on :a real disa!ppearance. The lack of widespread social media and search engines helped it proliferate in the months leading up to its release.