His album from the time, Breathe drew in many fans for him.
(가사에 있는거 가져오고) The way he (and his label) spent money, buying expensive cars and watches made many followers of its own making him the one of the important GAME CHANGERS in the Korean Hip Hop scene. And if we were to call him the game changer who had successfully gone through the right rouute, YUMDDA could be considered as a game changer in another sense. In his early career, he used to work as a reporter in funny variety show showing more of his funny side than his musical abilities. Then after his father passed away, he had been making music in earnest ever since. His album from the time, Breathe drew in many fans for him. After this, he kept putting out great works and also got more famous for his filter-less, hilarious, very private Instagram stories that gave births to so many K-memes. He showed up on Youtube as well making his fame at its peak. And the company, Daytona that these two very different individuals made is aggressively bringing in so many young talented artists.