Even big advertisers are working on producing creative that fits into the TikTok mold for both platforms.
TikTok is very popular and focuses on viral content, and Instagram has had to adapt to that. Even big advertisers are working on producing creative that fits into the TikTok mold for both platforms. This is likely due to TikTok becoming the more popular platform with a younger generation (just as Instagram once was) while Instagram’s audience broadens in age.