If you’re looking to use an influencer to tie into your advertising efforts, Instagram is the top choice, but TikTok also offers many exciting options.
As you can see, both Instagram and TikTok have excellent benefits for marketers. To use each effectively, you’ll need to leverage their strengths. For a campaign targeted at Gen X, Millennials and older Gen Z-ers, Instagram might be your first choice, whereas a campaign slated to reach Gen Z-ers is very well suited for TikTok. If you’re looking to use an influencer to tie into your advertising efforts, Instagram is the top choice, but TikTok also offers many exciting options. If you want to guarantee that people are seeing your content and possibly spending more time with it, TikTok delivers one video at a time with added stickiness. Pairing both social platforms is also a smart strategy, as you’ll hit a wider audience and also increase impressions among those users that overlap.