Additionally, TikTok has an engagement rate of 5.30% on accounts with 100,000+ followers, compared to Instagram's 1.10% and Twitter's 0.30% (source: Backlinko).
Additionally, TikTok has an engagement rate of 5.30% on accounts with 100,000+ followers, compared to Instagram's 1.10% and Twitter's 0.30% (source: Backlinko). This high engagement rate means that businesses can create more meaningful connections with their audience on TikTok. Check more TikTok statistics.