You could argue that YouTube is playing the discovery game too, lead by their newest for of content – YouTube Shorts, not unlike TikTok videos and IG reels.
YouTube and Pinterest never were social media. They were visual search engines, where people gathered to learn or be entertained. You could argue that YouTube is playing the discovery game too, lead by their newest for of content – YouTube Shorts, not unlike TikTok videos and IG reels. But at its heart, YouTube is a search engine for learning and entertainment. And being owned by Google, allows them to show up in SEO search like no other platform.