If you get a boost of traffic after a successful campaign, for example, your server might go down if it's self– or third-party hosted, and it's up to you (or your IT team) to get it back online.
If you get a boost of traffic after a successful campaign, for example, your server might go down if it's self– or third-party hosted, and it's up to you (or your IT team) to get it back online. When an ecommerce platform already hosts your online store, that might not be the case—and if it is, they're responsible for fixing it.