In addition to that, TikTok has features such as stitches, duets and reply to a comment with a video that allow for brands to further engage with their customers.
This is a key social media metric. Across the board, from macro to microinfluencers, the engagement rate is far higher on TikTok. This is possibly due to the high popularity of user-generated content, which allows for community engagement like no other platform. In addition to that, TikTok has features such as stitches, duets and reply to a comment with a video that allow for brands to further engage with their customers.