Therefore, on TikTok, you don't need to build a large follower network to get noticed.
Therefore, on TikTok, you don't need to build a large follower network to get noticed. If you are a small startup, the potential of going viral without many resources is much higher on TikTok than on Instagram, where building a follower base is a slower process. Plus, content that goes viral on TikTok can easily be migrated onto other platforms too.