While we speculated that influencers perform better on TikTok, what’s overlooked is just how well brands can perform on Reels.
TikTok was built off of a powerful foundation and it’s no secret that Instagram is trying to compete more directly with the introduction of Reels. The head of Instagram, Adam Mosseri even believes that TikTok is ahead and his team still has a long way to go but maybe not as much as originally anticipated. With this study, we hoped to reveal differentiators and benefits of TikTok vs. Reels. While we speculated that influencers perform better on TikTok, what’s overlooked is just how well brands can perform on Reels.