In turn, Gen Z consumers are becoming particularly savvy at navigating the platforms and staying on top of the algorithms to tailor their time.
In turn, Gen Z consumers are becoming particularly savvy at navigating the platforms and staying on top of the algorithms to tailor their time. In her research, Dretsch found that 37% of users prefer Instagram, 34% prefer TikTok, 14% prefer Twitter, 12% prefer other social platforms (mostly LinkedIn, Snapchat) and 3% prefer Facebook.