Gen Zers are more likely to try something if it’s been reviewed by hundreds of people (hence the rise of the widely circulated #Tiktokmademebuyit hashtag).
TikTok also allows people to understand more about the company as a person can answer questions with videos. When searching for brand information or new products to try, social proof is key. This may be decades-old wisdom by the father of advertising, David Ogilvy, but has never been more important to brands. Gen Zers are more likely to try something if it’s been reviewed by hundreds of people (hence the rise of the widely circulated #Tiktokmademebuyit hashtag). TikTok offers confirmation of what they should be considering and how it enables them to live their best life.