Instagram’s audience still reacts fairly well to sponsored and branded content.
Instagram’s audience still reacts fairly well to sponsored and branded content. Images and videos with a high production level can still generate conversions. However, on TikTok, the audience tends to prefer organic or user-generated content and usually doesn’t react well to traditional social media ads. The most crucial difference to keep in mind, though, is that between the two, Instagram is the one where brands have the best chance of succeeding with image ads.TikTok ads typically need to be mobile-optimized videos; otherwise, they likely won’t reach their full potential.