By August 2020, the platform saw an 800% increase in users compared to January 2018.
By August 2020, the platform saw an 800% increase in users compared to January 2018. TikTok’s authentic nature has indelibly changed the social media landscape by providing individuals with the opportunity to go viral in a more organic way. Loyal users and creators encountered a roadblock in August of 2020, when then-President Trump announced his plans to ban the beloved app. As TikTok users scrambled, Instagram’s copycat–Reels–was born. Fast-forward six months and the TikTok ban has been shelved and Reels has become more formidable than initially anticipated.