Meanwhile, TikTok’s biddable ads vary between $0.20 and $1.00, depending on your campaign and budget settings.
CPC on Instagram starts at $0.40 and can reach $1.00, with a minimum daily spend of $5.00. Meanwhile, TikTok’s biddable ads vary between $0.20 and $1.00, depending on your campaign and budget settings. The minimum daily budget ranges from $50 to $500 based on the type of ads you’re running. Although CPCs don’t differ much across these platforms, an advertiser should be ready to allocate a significant budget when they opt for TikTok advertising, which raises the bar for entry.