Gen Zers are excited by the potential for a brand’s videos to go viral and to “gain traction” with consumers.
Gen Zers are excited by the potential for a brand’s videos to go viral and to “gain traction” with consumers. However, some users also warm that the platform is unprofessional and brands may want to steer clear. And they say it does not feel local and content easily gets lost in the chaos of your page. Most try to skip over ad videos that pop into their feed. One exception: secret ad videos! Gen Zers believe those to be more interesting.