For example, brands might want to use TikTok because the content can show up on anyone’s page even if they are not following the account, hence building awareness.
Many Gen Zers encourage their favorite brands to add a TikTok feed, Dretsch says. They believe TikTok would be best used to spread awareness of a business whereas Facebook would be best for a developed business. For example, brands might want to use TikTok because the content can show up on anyone’s page even if they are not following the account, hence building awareness.