This opens up opportunities for new entrant brands to thrive on the latter.
Overall, Instagram is a much more mature platform than TikTok. This opens up opportunities for new entrant brands to thrive on the latter. As TikTok follows suit, these opportunities will likely decrease, so you should get started on TikTok as soon as possible. The success of TikTok doesn’t mean the end of Instagram. It is creating a competitive environment and forcing businesses to think about how to cater to influencers and audiences across all social media platforms.