Snapchat launched in 2011, and Twitter went public in 2013.
Other tech giants, including Google
(GOOG) and Apple
(AAPL), were also trying to make their own social networks. Snapchat launched in 2011, and Twitter went public in 2013. It felt like a lot of social networks could coexist. But with just 24 hours in a day, users only had so much attention to go around and Facebook proved to be very masterful at garnering it.