Reels Ads generated over twice as many impressions as the TikTok Ads did, at half the cost per 1,000 people reached.
And what about campaign performance? WordStream recently ran an experiment comparing TikTok Ads and Instagram Reels Ads. They allocated similar budgets, set the same goals, and used identical content. The result? Reels Ads generated over twice as many impressions as the TikTok Ads did, at half the cost per 1,000 people reached.