Brands have immediately recognized TikTok for business as a brand-new marketing channel and flooded the platform fast.
Brands have immediately recognized TikTok for business as a brand-new marketing channel and flooded the platform fast. Nowadays you can find the world’s biggest brands like Chipotle and Ryanair here alongside local small businesses building their online presence with viral TikTok videos. In the example above, Chipotle evokes positive emotions and captures a moment, which is what TikTok is all about.