TikTok’s standalone product has the unique ability to drive organic engagement and visibility that has never been seen before, particularly among users with smaller followings.
TikTok’s standalone product has the unique ability to drive organic engagement and visibility that has never been seen before, particularly among users with smaller followings. On the other hand, Reels has the advantage of being built on Instagram, meaning a stronger presence from brand pages and an already captive audience, which increases visibility.