Even “boring” businesses can use Instagram to promote their story, their mission, or their products, and they are likely to reach a wider audience.
One thing that sets Instagram apart from TikTok is that it’s easier for many companies to build a following on Instagram. Even “boring” businesses can use Instagram to promote their story, their mission, or their products, and they are likely to reach a wider audience. For example, an auto parts manufacturer could share highlights from their latest charity endeavor or community picnic, creating engagement with their overall brand without necessarily highlighting a particular product.