These statistics suggest that businesses aiming to reach a younger demographic can leverage Instagram as a highly potent platform for their marketing endeavors.
According to data from Hootsuite, Instagram boasts a diverse user base, with 33% of its users falling within the 18-24 age range, while 29% are aged between 25 and 34. These statistics suggest that businesses aiming to reach a younger demographic can leverage Instagram as a highly potent platform for their marketing endeavors.