You can, on the app., easily compare different items and easily access shopping websites, sending you to the page with the exact product you want.”
Most agree that Instagram can be effective for maintaining image but makes it casual and accessible to customers. Gen Z uses the term casual to signal that approachability and authenticity are what they crave. They like that Instagram is easy to interact with and shop from. In the words of one Gen Zer: “The most ads I have interacted with are from Instagram. You can also tag products on posts and see prices as well as just buying them directly from your home page. You can, on the app., easily compare different items and easily access shopping websites, sending you to the page with the exact product you want.”