I think using the original purpose of instagram is much more impactful than trying to copy TikTok and their video platform.“
Moreover, these younger generations would prefer that Instagram contain fewer videos period. Dretsch says this key finding from her research has important implications for brands. Opines one user about Instagram, “I want to see posts. Not stories or reels but posts. I think using the original purpose of instagram is much more impactful than trying to copy TikTok and their video platform.“