We, as businesses, have become so caught up trying to maximize reach by growing a huge following, but TikTok offers an alternative — its algorithm rewards content above everything else.
If you are looking for brand awareness and visibility, TikTok may be the best way to generate organic impressions due to the nature of the platform. We, as businesses, have become so caught up trying to maximize reach by growing a huge following, but TikTok offers an alternative — its algorithm rewards content above everything else.