For brands, Gen Zers prefer high-quality enticing content, pointing to the success of @crumblcookies with its strong TikTok profile.
On TikTok, brands should use aesthetic videos of the place and day in the life content. “Show us the work environment!,” begs Gen Z. “What does it look like? Show us who works for this brand and create a relationship between the consumers and brand.” And because it’s viewed as current, more tie-ins to current TikTok trends are desired. For brands, Gen Zers prefer high-quality enticing content, pointing to the success of @crumblcookies with its strong TikTok profile.