Through the use of Tik Tok and Instagram Reels, brands can simultaneously drive organic traffic to their product, increase brand visibility and provide new forms of engagement to existing followers.
This blog explains the importance of the use of similar forms of social media simultaneously and describes their individual influences. The rise of Tik Tok has influenced more than just social media branding and advertisements. Tik Tok heavily influences the music industry and the promotion of new artists. Decade old songs have seen a spike in engagement and re-entered top charts due to Tik Tok trends that increase songs’ popularity. Brands have discovered ways to promote their products using popular Tik Tok trends as well. While Instagram has incorporated Reels within its app, it does not compare to the environment of Tik Tok. Although this is true, brands should still utilize the advantages that Instagram Reels offer. Tik Tok drives new engagement but with the use of Reels, brands can target existing consumers in different ways in order to maximize their promotion efforts. Through the use of Tik Tok and Instagram Reels, brands can simultaneously drive organic traffic to their product, increase brand visibility and provide new forms of engagement to existing followers.