In 2018, Facebook launched an app called Lasso, which lets users create and share short videos with music and camera effects.
Facebook – and Instagram – have taken notice of TikTok’s success and have released their own copycats of the app. In 2018, Facebook launched an app called Lasso, which lets users create and share short videos with music and camera effects. Earlier this year, Instagram launched a new tool called “Reels” in Brazil, for sharing 15-second videos with music.