Her research appears in numerous journals, including the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, European Journal of Marketing and Psychology & Marketing, among others.
Meredith E. David, Ph.D., Associate Professor of Marketing in the Hankamer School of Business at Baylor University, focuses her research on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies – including smartphones – impact personal and workplace relationships. Dr. David has also published research related to customized pricing tactics, interpersonal attachment styles and the pursuit of health goals. Her research appears in numerous journals, including the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, European Journal of Marketing and Psychology & Marketing, among others. Dr. David is coauthor of Pearson’s leading Strategic Management textbook ( Strategic Management Concepts and Cases – A Competitive Advantage Approach, 18th edition). Dr. David has been interviewed about her research by national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook Magazine, Consumer Reports and Health Magazine, among others.