CoolerByU targets primarily college students involved in Greeklife communities, creating heavily seasonal demand cycles for their business.
Take for example, CoolersByU, a provider of “ready-to-paint” coolers and kits. CoolerByU targets primarily college students involved in Greeklife communities, creating heavily seasonal demand cycles for their business. Given these challenges, CoolersByU prioritized a fulfillment provider that could quickly scale up or down with them according to demand. By partnering with one of these on-demand fulfillment partners, CoolersByU reduced shipping expenses by 30% and eliminated 25 weekly hours of in-house fulfillment responsibilities, all while adopting a solution that allows them to scale fulfillment up and down based on need.