Considering the exponential growth of TikTok, it may even surpass Instagram’s audience size and become the dominant platform within the next few years.
Both platforms are effective to run ads on, but it depends on the needs of the brand. TikTok has a younger demographic, while Instagram’s is a bit broader. Considering the exponential growth of TikTok, it may even surpass Instagram’s audience size and become the dominant platform within the next few years.