The biggest misconception is that TikTok's audience is not right for your brand, especially in the business-to-business (B2B) marketing world due to users being too young.
The biggest misconception is that TikTok's audience is not right for your brand, especially in the business-to-business (B2B) marketing world due to users being too young. Aren't the users mostly college students and recent grads? B2B businesses have a massive opportunity on TikTok that many competitors probably haven't tapped into yet. Even if your target demographic isn't currently Gen Z, it will likely be in the future.