Influencer talent is still so clearly ingrained in Instagram, which means there is white space to work with TikTok influencers.
At the end of 2020, 96% of all brand campaigns across social media included Instagram influencers, compared to the 6.8% that included TikTok influencers. Influencer talent is still so clearly ingrained in Instagram, which means there is white space to work with TikTok influencers.