Algorithm - Instagram's algorithm prioritizes content from accounts that users interact with the most, while TikTok's algorithm is designed to showcase personalized content based on user interests.
Algorithm - Instagram's algorithm prioritizes content from accounts that users interact with the most, while TikTok's algorithm is designed to showcase personalized content based on user interests. This is a key difference, because it’s how people find new ideas, brands, products, etc. based on what they’re already interested in. This means TikTok is particularly helpful in finding new things and is especially powerful for influencers or marketers.