“What ended up happening, is Snapchat has to a great extent changed the way young people communicate, but it hasn’t taken off with the older groups the way Facebook ended up taking off.”
“When Snapchat launched, it presented a totally different way of communicating,” said eMarketer principal analyst Debra Aho Williamson. “What ended up happening, is Snapchat has to a great extent changed the way young people communicate, but it hasn’t taken off with the older groups the way Facebook ended up taking off.”