And increasingly, the shift is towards short form vertical video.
But the very thing that has fueled social media success in the past – the number of followers, now matters a whole lot less, if at all. I would argue the number of followers is soon to be relegated to a vanity metric in terms of real value. What will matter more going forward is the ability to create content that will engage and hold an interested audience. And increasingly, the shift is towards short form vertical video.