However, at the end of their trial period with their new 4PL partner, they realized that their entire business could benefit from the hands-off, asset-light outsourced fulfillment model, so they moved out of all of their warehouses, transitioning all of their fulfillment operations to the 4PL.
They decided to outsource all of their D2C shipments to a 4PL and continue to fulfill their retail orders in-house. However, at the end of their trial period with their new 4PL partner, they realized that their entire business could benefit from the hands-off, asset-light outsourced fulfillment model, so they moved out of all of their warehouses, transitioning all of their fulfillment operations to the 4PL.