This advice comes with a big caveat about how and where brands do this.
This advice comes with a big caveat about how and where brands do this. One user puts it simply, “I really like for social media to be unique and not so much like each other.” Gen Zers and Millennials offer the following advice to brands about how they can optimize content on each unique social media platform. In sum, Tiktok should be entertaining but Instagram should be informational (and beautiful).