Or as Mark Livingston of YBell Fitness put it, “You can have the best product and best sales platform in the world, but if you can’t get your product to your end customer, you’re dead in the water.”
2021’s supply chain issues showed many businesses — from large retailers to small merchants — that a disruption to the supply chain means a disruption to sales. Or as Mark Livingston of YBell Fitness put it, “You can have the best product and best sales platform in the world, but if you can’t get your product to your end customer, you’re dead in the water.”