They decided to outsource all of their D2C shipments to a 4PL and continue to fulfill their retail orders in-house.
They decided to outsource all of their D2C shipments to a 4PL and continue to fulfill their retail orders in-house. However, at the end of their trial period with their new 4PL partner, they realized that their entire business could benefit from the hands-off, asset-light outsourced fulfillment model, so they moved out of all of their warehouses, transitioning all of their fulfillment operations to the 4PL.