For example, Hungry Harry’s, an allergy-friendly line of baking mixes knew from the start that they would have an omnichannel approach to sales.
Your business goals should determine your approach to logistics rather than the other way around. For example, Hungry Harry’s, an allergy-friendly line of baking mixes knew from the start that they would have an omnichannel approach to sales. Although they launched their brand with a D2C ecommerce channel, they knew they would ultimately go after distribution to major supermarket chains.