When it comes to seeing brand content, many are tired of the typical sponsored post and respond better to a more humorous, engaging tone.
When it comes to seeing brand content, many are tired of the typical sponsored post and respond better to a more humorous, engaging tone. This tone is hard to achieve with a brand account alone, which may be why we found many brand accounts underperforming on TikTok, where feeds are dominated by authentic personalities. Utilizing influencers for this type of content can improve a brand’s visibility on TikTok, while also opening up more opportunities for honest and necessary feedback and conversations between creators and like-minded followers.