To begin with, you can repurpose the same content for both platforms and see how your audience on each channel reacts to it.
Given the similarities between TikTok and Instagram Reels, you don’t have to spend time creating completely different videos for each channel. To begin with, you can repurpose the same content for both platforms and see how your audience on each channel reacts to it. Tip: make sure to remove the TikTok watermark if you’re using a video created on the platform for Instagram as well.