So, adding videos to your content strategy for both TikTok and Instagram can boost profile visits and build a community.
TikTok is all about bite-sized, entertaining video content. Instagram, on the other hand, is still recognized for more static content. But IGTV videos appear four times more frequently on Instagram's Explore than photos. So, adding videos to your content strategy for both TikTok and Instagram can boost profile visits and build a community. Remember, Instagram and YouTube content replicated over TikTok often doesn't perform well, but TikTok content being reused on Instagram Reels does.