Natalie Bazarova, an associate professor at Cornell University who studies social media, said TikTok is “totally different” from Facebook and Instagram.
Natalie Bazarova, an associate professor at Cornell University who studies social media, said TikTok is “totally different” from Facebook and Instagram. “There is nothing there about building social connections,” she said. “It’s about using algorithms to find content that will hold your attention. It’s an entertainment-based platform.”