Many Gen Zers encourage their favorite brands to add a TikTok feed, Dretsch says.
Many Gen Zers encourage their favorite brands to add a TikTok feed, Dretsch says. They believe TikTok would be best used to spread awareness of a business whereas Facebook would be best for a developed business. For example, brands might want to use TikTok because the content can show up on anyone’s page even if they are not following the account, hence building awareness.