However, with the rise of TikTok, there has been a major shakeup in advertising performance across the board.
Social media continues to be the main platform on which many brands and companies advertise. However, with the rise of TikTok, there has been a major shakeup in advertising performance across the board. We’re seeing more advertisers on Instagram changing their strategies to mimic TikTok’s style, while others are maintaining the template they’ve curated over the last few years. Some may be wondering what the right method is—and even considering abandoning Instagram altogether. Despite the “TikTokification” of Instagram, key differences between the platforms remain.