Being featured in Explore, Reels can reach completely new audiences and might go viral fast, which is one of the key benefits of Instagram Reels over traditional posts.
Once they’ve been published, Reels can be discovered across the newsfeed, in Stories, and in the dedicated Explore tab. Being featured in Explore, Reels can reach completely new audiences and might go viral fast, which is one of the key benefits of Instagram Reels over traditional posts.