The platform even lends direct support and advice to its biggest names, some of which have hundreds of millions of followers.
Instagram tailors itself to the crème de la crème of online influencers and creators. And the platform is designed with these top users in mind, tilting the algorithm to make it easy for users to keep up with their favorite personalities and for brands to build huge audiences. The platform even lends direct support and advice to its biggest names, some of which have hundreds of millions of followers. This has helped Instagram grow into an estimated $43 billion ad-revenue machine, according to Insider Intelligence — but that status as a moneymaker is under threat.