Convenience is key for Gen Z so they prefer the all-in-one of Instagram, complete with easy ability to shop and purchase through the app.
Gen Zers sing Instagram’s praises when it comes to brands. They enjoy that Instagram provides so many ways to connect with users on Instagram such as stories, reels, posts, ads, etc. that it’s almost an endless amount of opportunities for business owners to promote their businesses to people. The stories and Reels features can be updated daily to showcase events, the brand can connect with customers that comment, like and tag the brand in posts and can answer messages easily through the app, whereas with Facebook, users recognize hey would have to download the second messenger app to keep up with the conversation. Convenience is key for Gen Z so they prefer the all-in-one of Instagram, complete with easy ability to shop and purchase through the app.