One Millennial advises brands to show, “What makes this product worth the investment?
On Instagram, users beg for a beautiful but quiet learning experience. Brand posts could include “fun facts” about the brand, its history, purpose, values, behind-the-scenes, as well as insider deals that are exclusive to the platform. Users also hope for ways to style/use the product. One Millennial advises brands to show, “What makes this product worth the investment? Showcase the value of the product/service in multiple ways so the consumer is able to see how far their purchase can go.” Users also cite more lives and try-on hauls from retailers.