Instagram rolled out Reels in the summer of 2020, after TikTok had already won the hearts of Gen Z and Millennials.
Instagram rolled out Reels in the summer of 2020, after TikTok had already won the hearts of Gen Z and Millennials. That’s why many social media commentators dismiss Instagram’s version as “a rather shameless TikTok copycat.” We don’t agree with this statement, though.