But because of its importance to Meta, its parent company, it's one of the few companies that is able to — and needs to — continue throwing ideas at the wall.
If it were any other company, that would be enough to count it out of the social-media race. But because of its importance to Meta, its parent company, it's one of the few companies that is able to — and needs to — continue throwing ideas at the wall. It's uniquely well resourced to try and find the thing that helps it catch up with, and overtake, TikTok. However, to do that, the app would need to find a solution that kept its restless user base happy.