They like that all three apps allow them to connect with others, whether they be friends, family, coworkers or internet friends – or brands, now viewed more like people than ever.
Gen Zers value connection and view content through this lens on social platforms. They embrace that social platforms connect people inclined toward their likes and what they find interesting and expect for-you algorithms to work for them. They like that all three apps allow them to connect with others, whether they be friends, family, coworkers or internet friends – or brands, now viewed more like people than ever. Each platform has expanded to enable more in-depth connections and conversations. They actually view the amount of time they spend on social media as a time-saver because while on social media, they are keeping connected without having to reach out individually. Gen Zers feel like they have a social life by spending time on these apps.