Gen Z knows that Facebook makes it easy for brands to open a business page, post videos and images, join local groups or start their own, as well as track analytics, and that knowledge comes with trust in brands that maintain Facebook accounts for users.
Perhaps surprisingly, Gen Zers say that Facebook is also a boon to brands. Gen Z knows that Facebook makes it easy for brands to open a business page, post videos and images, join local groups or start their own, as well as track analytics, and that knowledge comes with trust in brands that maintain Facebook accounts for users. Gen Z also likes that Facebook offers no-fuss access to hours, websites, contact information, event details and updates. On Facebook, younger generations would like to see brands go back to original posts with just information typed. They also value events.