Dretsch found that while the majority of these users estimate they spend approximately one hour of their day on Instagram, they also spend additional one-and-a-half hours a day on TikTok.
Dretsch found that while the majority of these users estimate they spend approximately one hour of their day on Instagram, they also spend additional one-and-a-half hours a day on TikTok. Incidentally, 68% spend no time at all on Facebook on a daily basis. Dretsch notes that Gen Zers are cognizant of how much time they spend on these apps, “TikTok has the perception they spend way too much time on it and it’s just for their amusement. It’s an escape for them.”