On TikTok, most people probably aren’t going to read the ad text, so any essential information must fit into aseven- to 15-second video.
The biggest difference in advertising between Instagram and TikTok is the ad copy. Instagram allows for catchy headlines, cheeky text and otherwise wordy copy. On TikTok, most people probably aren’t going to read the ad text, so any essential information must fit into aseven- to 15-second video.