Recent studies show that B2C and B2B buyers are both just humans, and their purchasing decisions aren't as logically driven as we might have believed.
Business-to-consumer (B2C) brands have quickly jumped aboard to create viral content, and it is looking like a great tool for B2B marketers as well. Recent studies show that B2C and B2B buyers are both just humans, and their purchasing decisions aren't as logically driven as we might have believed. In fact, B2B marketers bottling up their emotional side, which is bound to come out over TikTok, is actually hurting long-term success.