Unfortunately, those customization options aren’t created equally—you could end up with a buggy, broken or non-secure plugin if you don’t do your homework.
As far as ease of use goes, WooCommerce isn’t as simple to use as a hosted platform like Shopify or Squarespace. But since you’re outside a gated platform like this, there are a lot more ways to customize your store. Unfortunately, those customization options aren’t created equally—you could end up with a buggy, broken or non-secure plugin if you don’t do your homework.