Their names – Ello, Peach, Meerkat, Mastodon, Vero – are little more than footnotes now.
In the second half of the decade, a number of social media applications did launch, but unlike Instagram and Snapchat, they never were seen as true competitors to Facebook. Their names – Ello, Peach, Meerkat, Mastodon, Vero – are little more than footnotes now.