7. A computer system comprising: a processor; a database; and a memory that contains instructions that are executable by said processor to control said processor to perform actions of: collecting from a source, data about an entity of interest; linking said entity of interest to a related entity in a corporate family tree; receiving a request for an enhanced credit evaluation report about said entity of interest; obtaining user-specified rules or criteria for evaluating credit of said entity of interest; dynamically selecting from a database of trade experiences, based upon said user-specified rules or criteria, (a) trade experiences for said entity of interest and for said related entity, and (b) trade experiences for a peer group; dynamically assessing performance across said trade experiences for said entity of interest; and generating said enhanced credit evaluation report of said entity of interest based upon a comparative analysis of said trade experiences for said entity of interest and for said related entity and said trade experiences for said peer group.
7. A computer system comprising: a processor; a database; and a memory that contains instructions that are executable by said processor to control said processor to perform actions of: collecting from a source, data about an entity of interest; linking said entity of interest to a related entity in a corporate family tree; receiving a request for an enhanced credit evaluation report about said entity of interest; obtaining user-specified rules or criteria for evaluating credit of said entity of interest; dynamically selecting from a database of trade experiences, based upon said user-specified rules or criteria, (a) trade experiences for said entity of interest and for said related entity, and (b) trade experiences for a peer group; dynamically assessing performance across said trade experiences for said entity of interest; and generating said enhanced credit evaluation report of said entity of interest based upon a comparative analysis of said trade experiences for said entity of interest and for said related entity and said trade experiences for said peer group. 8. The system according to claim 7 , further comprising classifying trade experiences in said database.