2. The system of claim 1 wherein said domain name appraisal module is further configured to: i) identify one or more additional keywords within said domain name; ii) for each of said one or more additional keywords, repeat steps iv)-vi) d).
2. The system of claim 1 wherein said domain name appraisal module is further configured to: i) identify one or more additional keywords within said domain name; ii) for each of said one or more additional keywords, repeat steps iv)-vi) d). 11. The system of claim 2 , wherein said domain name appraisal module is further configured to: i) identify: a) an ordinal position, in said domain name, of said keyword; and b) a top level domain of said domain name; ii) generate a query for said one or more matching data records, said query comprising one or more query parameters comprising: a) said keyword; b) said ordinal position, in said domain name, of said keyword; and c) said top level domain. iii) transmit said query to said database; iv) receive a query result from said database.