1. A geographical location extraction method to infer a geographical location from one or more search terms entered as a search query by a user on a search engine, the method comprising: receiving in a computer memory a search query; controlling a processor for utilising the following processes: word analysis to determine which parts of the search query comprise location names, and to provide an indicator of the extent to which a given search term or part thereof shall be treated as a geographical location, inferring from the word analysis a geographical location; and storing in memory the geographical location.
1. A geographical location extraction method to infer a geographical location from one or more search terms entered as a search query by a user on a search engine, the method comprising: receiving in a computer memory a search query; controlling a processor for utilising the following processes: word analysis to determine which parts of the search query comprise location names, and to provide an indicator of the extent to which a given search term or part thereof shall be treated as a geographical location, inferring from the word analysis a geographical location; and storing in memory the geographical location. 21. The method of claim 1 further comprising the step of analysing the order in which words appear in the search query, in combination with a search in a locations database, to return a likelihood of a search term relating to a list of probable associated geographic locations.