8. The method as described in claim 1 , further including: selecting an advertisement that evokes the first emotion evoked by the first media; and presenting the advertisement in connection with the first media.
8. The method as described in claim 1 , further including: selecting an advertisement that evokes the first emotion evoked by the first media; and presenting the advertisement in connection with the first media. 9. The method as described in claim 8 , wherein the advertisement includes audio and visual components, the method further including altering the audio component of the advertisement to more strongly evoke the first emotion.