11. A method of providing an interactive media service, said method comprising: receiving a called telephone number that identifies a call from a user; receiving a location from a location server in response to a first request, said first request identifying said called telephone number; receiving an interactive application from an application server in response to a second request, said second request identifying said location; establishing a real-time packet media session with at least one media resource; and controlling said at least one media resource during said real-time packet media session in accordance with said interactive application to provide said interactive media service to said user.
11. A method of providing an interactive media service, said method comprising: receiving a called telephone number that identifies a call from a user; receiving a location from a location server in response to a first request, said first request identifying said called telephone number; receiving an interactive application from an application server in response to a second request, said second request identifying said location; establishing a real-time packet media session with at least one media resource; and controlling said at least one media resource during said real-time packet media session in accordance with said interactive application to provide said interactive media service to said user. 15. The method of claim 11 , wherein a browser sends said first request to said location server and receives said location from said location server in response to said first request, and wherein said browser sends said second request to said application server and receives said interactive application from said application server in response to said second request.