1. A method of establishing a multimodal advertising personality for a sponsor of a multimodal application, the method comprising: associating, using a server, a set of vocal demeanors with a sponsor of a multimodal application, the set of vocal demeanors comprising at least two distinct vocal demeanors; establishing a right, wherein the right is a right to exclude from use within at least a portion of the multimodal application vocal demeanors not within the set of vocal demeanors for presentation of audio content; and providing to a multimodal device an indication of the set of vocal demeanors associated with the sponsor for presentation of audio content of the sponsor and/or an indication of the vocal demeanors covered by the right to exclude.
1. A method of establishing a multimodal advertising personality for a sponsor of a multimodal application, the method comprising: associating, using a server, a set of vocal demeanors with a sponsor of a multimodal application, the set of vocal demeanors comprising at least two distinct vocal demeanors; establishing a right, wherein the right is a right to exclude from use within at least a portion of the multimodal application vocal demeanors not within the set of vocal demeanors for presentation of audio content; and providing to a multimodal device an indication of the set of vocal demeanors associated with the sponsor for presentation of audio content of the sponsor and/or an indication of the vocal demeanors covered by the right to exclude. 2. The method of claim 1 further comprising purchasing by the sponsor from an owner of the multimodal application exclusive use of at least one vocal demeanor within the multimodal application.