11. The one or more computer-readable hardware storage device of claim 8 wherein transforming a state of the numerical seller rating from a state that is inconsistent with the words in the feedback to a state that is reconciled with the words in the feedback is done by weighting the numerical seller rating.
11. The one or more computer-readable hardware storage device of claim 8 wherein transforming a state of the numerical seller rating from a state that is inconsistent with the words in the feedback to a state that is reconciled with the words in the feedback is done by weighting the numerical seller rating. 14. The one or more computer-readable hardware storage device of claim 11 wherein weighting the seller rating comprises lowering the weight of the numerical seller rating.