13. A method comprising: maintaining a plurality of pages on a social networking system; clustering the plurality of pages by a concept to create a cluster of pages; ranking, by a processor, the plurality of pages of the cluster based on a hierarchy of rules analyzing attributes of the plurality of pages and attributes associated with a source of a page in the cluster of pages, the hierarchy of rules comprising consideration of information associated with the source of the page in the cluster of pages; selecting, based on the ranking associated with the plurality of pages of the cluster, a best page for the concept; and directing a user requesting a page of the plurality of pages of the cluster to the selected best page.
13. A method comprising: maintaining a plurality of pages on a social networking system; clustering the plurality of pages by a concept to create a cluster of pages; ranking, by a processor, the plurality of pages of the cluster based on a hierarchy of rules analyzing attributes of the plurality of pages and attributes associated with a source of a page in the cluster of pages, the hierarchy of rules comprising consideration of information associated with the source of the page in the cluster of pages; selecting, based on the ranking associated with the plurality of pages of the cluster, a best page for the concept; and directing a user requesting a page of the plurality of pages of the cluster to the selected best page. 14. The method of claim 13 , wherein ranking, by a processor, the plurality of pages of the cluster based on a hierarchy of rules analyzing attributes of the plurality of pages and attributes associated with the source of the page in the cluster of pages further comprises: ranking the plurality of pages based on whether a page of the plurality of pages is owned by an entity associated with the concept.