10. The recommendation system of claim 8 , wherein the recommendation engine is configured to: match the recommendation rule with one or more environmental triggers; and execute the matching recommendation rule to perform at least one of generating the recommendation for the user or collecting additional data toward subsequent generation of the recommendation for the user.
10. The recommendation system of claim 8 , wherein the recommendation engine is configured to: match the recommendation rule with one or more environmental triggers; and execute the matching recommendation rule to perform at least one of generating the recommendation for the user or collecting additional data toward subsequent generation of the recommendation for the user. 11. The recommendation system of claim 10 , wherein the one or more environmental triggers include at least one of a time, a location, a person, an application or service, a request from the user for data, or a request by the user for a recommendation.