2. The method of claim 1 further comprising: using terms from the title and display text corresponding to a selected object as subordinate keywords for generating said re-ranking of said set of search result objects.
2. The method of claim 1 further comprising: using terms from the title and display text corresponding to a selected object as subordinate keywords for generating said re-ranking of said set of search result objects. 4. The method of claim 2 further comprising: using terms from the title and display text corresponding to objects skipped by a user as negative subordinate keywords; and reducing the ranking of search results objects containing said negative subordinate keywords.