8. The computer program product of claim 1 , further, collecting the preferences of at least a second user to form a user preference profile for the at least second user, determining the second user to be similar to the user based on a comparison of preference profiles.
8. The computer program product of claim 1 , further, collecting the preferences of at least a second user to form a user preference profile for the at least second user, determining the second user to be similar to the user based on a comparison of preference profiles. 10. The computer program product of claim 8 , wherein the collecting of preferences for the at least second user is taken from an internet based social construct, and the response is providing information to the user that shows the at least second user as a similar person on the construct.