1. A method performed by a computer system, the method comprising: receiving, using a communication interface associated with the computer system, a request for a first web page, from a user of a client device; receiving, using a communication interface associated with the computer system, personal information relating to the user; obtaining, using one or more processors associated with the computer system, the first web page; identifying, using one or more processors associated with the computer system, a word or phrase within text of the first web page; forming, using one or more processors associated with the computer system, a search query based on the identified word or phrase and one or more terms associated with the personal information; identifying, using one or more processors associated with the computer system, a second web page based on a search performed by a search engine using the search query; inserting, using one or more processors associated with the computer system, a reference to the second web page into the first web page to form a modified first web page; and providing, using one or more processors associated with the computer system, the modified first web page to the client device.
1. A method performed by a computer system, the method comprising: receiving, using a communication interface associated with the computer system, a request for a first web page, from a user of a client device; receiving, using a communication interface associated with the computer system, personal information relating to the user; obtaining, using one or more processors associated with the computer system, the first web page; identifying, using one or more processors associated with the computer system, a word or phrase within text of the first web page; forming, using one or more processors associated with the computer system, a search query based on the identified word or phrase and one or more terms associated with the personal information; identifying, using one or more processors associated with the computer system, a second web page based on a search performed by a search engine using the search query; inserting, using one or more processors associated with the computer system, a reference to the second web page into the first web page to form a modified first web page; and providing, using one or more processors associated with the computer system, the modified first web page to the client device. 4. The method of claim 1 , where inserting the reference to the second web page includes embedding the reference to the second web page into the first web page in-line with the identified word or phrase to form the modified first web page.