47. The search server of claim 40 further comprising: logic executed by the processor for obtaining targeted information about the thing; and, logic executed by the processor for communicating the targeted information for display by the user computing device.
47. The search server of claim 40 further comprising: logic executed by the processor for obtaining targeted information about the thing; and, logic executed by the processor for communicating the targeted information for display by the user computing device. 48. The search server of claim 47 , the targeted information being displayed along with the search results.