12. The computer-implemented method of claim 11 , ranking the one or more ranked search results further comprising: determining how many first character set characters in the search string and first character set characters in the individual ranked search result match; assigning a highest ranking to the individual ranked search result when all the first character set characters in the search string match with first character set characters in the individual ranked search result; and assigning a raised ranking, but not a highest ranking, to the individual ranked search result when some of the first character set characters in the search string match with first character set characters in the individual ranked search result.
12. The computer-implemented method of claim 11 , ranking the one or more ranked search results further comprising: determining how many first character set characters in the search string and first character set characters in the individual ranked search result match; assigning a highest ranking to the individual ranked search result when all the first character set characters in the search string match with first character set characters in the individual ranked search result; and assigning a raised ranking, but not a highest ranking, to the individual ranked search result when some of the first character set characters in the search string match with first character set characters in the individual ranked search result. 13. The computer-implemented method of claim 12 , comprising re-ranking the ranked search results based on the ranking of the one or more ranked search results.