12. The method of claim 1 , further comprising: receiving a listing of businesses, each business having a business location, name and one or more categories associated with the business; generating one or more geographic regions including the first geographic region, each geographic region comprising a portion of the entire area including the location of the businesses of the listing; and associating each business with one of the one or more geographic regions, when the business location is determined to be within the one of the one or more geographic regions.
12. The method of claim 1 , further comprising: receiving a listing of businesses, each business having a business location, name and one or more categories associated with the business; generating one or more geographic regions including the first geographic region, each geographic region comprising a portion of the entire area including the location of the businesses of the listing; and associating each business with one of the one or more geographic regions, when the business location is determined to be within the one of the one or more geographic regions. 16. The system of claim 12 , the operations further comprising: for each generated name component group: determining if the name component group includes more than one name component; identifying the one or more categories associated with each name component of the name component group; comparing the one or more categories associated with each of the name components of the name component group to one another to determine if the name components include at least one common category; and generating a mapping of the at least one common category and the name component represented by the name component group.