14. The method of claim 10 , further comprising: retrieving a second setting included in the user profile, wherein the second setting includes one or more user-specified conditions for generating the sponsored story unit including one or more actions associated with the acting user identifies a type of user and prevents generation of one or more sponsored story units based on sponsored story requests received from the identified type of user.
14. The method of claim 10 , further comprising: retrieving a second setting included in the user profile, wherein the second setting includes one or more user-specified conditions for generating the sponsored story unit including one or more actions associated with the acting user identifies a type of user and prevents generation of one or more sponsored story units based on sponsored story requests received from the identified type of user. 15. The method of claim 14 , wherein the type of user comprises an application.