15. A system for context based routing of messages, comprising: a message switch comprising at least a hardware processor and a plurality of topic queues, the message switch operable to receive a message, parse the message to identify a topic and a data payload of the message, identify a topic queue among the plurality of topic queues, to which to route the message based on the topic and the data payload, and route the message to the topic queue; and a template integration process that subscribes to the topic queue, the template integration process executed automatically in response to the message being routed to the topic queue, the template integration process comprising a configurable and executable template that provides a service, the template integration process invoking an application service for providing the service, with a request comprising data extracted from the message for the application service to handle the request, the template integration process receiving a result of handling of the service from the application service.
15. A system for context based routing of messages, comprising: a message switch comprising at least a hardware processor and a plurality of topic queues, the message switch operable to receive a message, parse the message to identify a topic and a data payload of the message, identify a topic queue among the plurality of topic queues, to which to route the message based on the topic and the data payload, and route the message to the topic queue; and a template integration process that subscribes to the topic queue, the template integration process executed automatically in response to the message being routed to the topic queue, the template integration process comprising a configurable and executable template that provides a service, the template integration process invoking an application service for providing the service, with a request comprising data extracted from the message for the application service to handle the request, the template integration process receiving a result of handling of the service from the application service. 20. The system of claim 15 , wherein the template integration process is preconfigured to invoke the application service in response to the message being routed to the topic queue.