14. The apparatus of claim 10 , wherein the operations further comprise: determining whether data representing the online source is stored in a source search index; and in an instance in which the data representing the online source is not stored in the source search index, updating the source search index by storing the data representing the online source in the source search index.
14. The apparatus of claim 10 , wherein the operations further comprise: determining whether data representing the online source is stored in a source search index; and in an instance in which the data representing the online source is not stored in the source search index, updating the source search index by storing the data representing the online source in the source search index. 15. The apparatus of claim 14 , wherein the operations further comprise: determining whether the analysis of the content data includes a source-specific pattern analysis algorithm; in an instance in which the analysis includes the source-specific pattern analysis algorithm, generating a source-specific representation of the new business reference that is included in the content data; and updating the source-specific pattern analysis algorithm using the source-specific representation.