23. A computer program product, tangibly stored on a computer-readable memory device, the product comprising instructions operable to cause a processor to: examine records in a local search database, each record of the examined records including a web site address and contact information, the contact information corresponding to at least one of a street address or a telephone number, each record of the examined records including a business or organization identifier; map, based on examining the records in the local search database, one of the business or organization identifiers to a plurality of web site addresses; select one web site address of the plurality of web site addresses for the one of the business or organization identifiers; associate, in a search index, the one web site address with the contact information from one of the records in the local search database, the one of the records including the one web site address; receive search results that are responsive to a search query that is associated with a user, one of the search results being associated with a plurality of geographic locations in the search index; automatically ascertain a geographic location of the user based on an Internet protocol address associated with the user; identify, by performing a local search using the ascertained geographic location of the user, geographic location information associated with one of the plurality of geographic locations, the geographic location information including at least a street address; and output the search results, the geographic location information and a link to a map that shows a geographic location specified by the street address, the outputting being performed in response to the search query and not in response to selection of a link by the user.
23. A computer program product, tangibly stored on a computer-readable memory device, the product comprising instructions operable to cause a processor to: examine records in a local search database, each record of the examined records including a web site address and contact information, the contact information corresponding to at least one of a street address or a telephone number, each record of the examined records including a business or organization identifier; map, based on examining the records in the local search database, one of the business or organization identifiers to a plurality of web site addresses; select one web site address of the plurality of web site addresses for the one of the business or organization identifiers; associate, in a search index, the one web site address with the contact information from one of the records in the local search database, the one of the records including the one web site address; receive search results that are responsive to a search query that is associated with a user, one of the search results being associated with a plurality of geographic locations in the search index; automatically ascertain a geographic location of the user based on an Internet protocol address associated with the user; identify, by performing a local search using the ascertained geographic location of the user, geographic location information associated with one of the plurality of geographic locations, the geographic location information including at least a street address; and output the search results, the geographic location information and a link to a map that shows a geographic location specified by the street address, the outputting being performed in response to the search query and not in response to selection of a link by the user. 30. The computer program product of claim 23 , where the instructions operable to cause the processor to select the one web site address include instructions to cause the processor to: ignore a particular web site address of the plurality of web site addresses based on a quantity of web pages on a web site, associated with the particular web site address.