9. Text message management apparatus for managing text message traffic in a telecommunications services apparatus for processing SMS text messages in a mobile telephone network, the text message management apparatus comprising: first means for directing certain SMS text messages to a first delivery means operable to attempt text message delivery without passing through a short message service centre, and second means for directing other SMS text messages to a second delivery means providing a store and forward function for repeated attempted delivery of the SMS text messages, wherein the SMS text messages are directed selectively to either said first or said second delivery means dependent on specific attributes of the SMS text messages, wherein the second delivery means includes a short message service centre, and wherein a SMS text message is initially directed to said first delivery means and, if the delivery attempt is unsuccessful, or the delivery attempts are unsuccessful, the undelivered SMS text message is then directed to the second delivery means for attempted delivery.
9. Text message management apparatus for managing text message traffic in a telecommunications services apparatus for processing SMS text messages in a mobile telephone network, the text message management apparatus comprising: first means for directing certain SMS text messages to a first delivery means operable to attempt text message delivery without passing through a short message service centre, and second means for directing other SMS text messages to a second delivery means providing a store and forward function for repeated attempted delivery of the SMS text messages, wherein the SMS text messages are directed selectively to either said first or said second delivery means dependent on specific attributes of the SMS text messages, wherein the second delivery means includes a short message service centre, and wherein a SMS text message is initially directed to said first delivery means and, if the delivery attempt is unsuccessful, or the delivery attempts are unsuccessful, the undelivered SMS text message is then directed to the second delivery means for attempted delivery. 10. Apparatus according to claim 9 , wherein the first delivery means is operable selectively to attempt text message delivery directly to a destination mobile switching centre.