1. A method of compiling marketing information for a client, comprising: (a) crawling blog posts; (b) extracting an insight related to a topic from the crawled blog posts; (c) collecting one or more measurements of traffic to a client website, the traffic being referred to the client website by referring blog posts, the referring blog posts including the crawled blog posts; (d) associating the measurements of traffic with the extracted insight; and (e) aggregating the measurements of traffic associated with the insight across the crawled blog posts, wherein the aggregating comprises multiplying each measurement of traffic by a weighting factor associated with respective referring blog posts to obtain a product, and summing the products.
1. A method of compiling marketing information for a client, comprising: (a) crawling blog posts; (b) extracting an insight related to a topic from the crawled blog posts; (c) collecting one or more measurements of traffic to a client website, the traffic being referred to the client website by referring blog posts, the referring blog posts including the crawled blog posts; (d) associating the measurements of traffic with the extracted insight; and (e) aggregating the measurements of traffic associated with the insight across the crawled blog posts, wherein the aggregating comprises multiplying each measurement of traffic by a weighting factor associated with respective referring blog posts to obtain a product, and summing the products. 3. The method of claim 1 , wherein the step (c) comprises collecting one or more events recorded in the client website.