3. A computer system to select images for a markup language document, the computer system comprising: a processing unit; a memory coupled to the processing unit through a system bus; a computer-readable storage medium coupled to the processing unit through the system bus, and an instruction embedded in the markup language document in the memory to cause the processing unit to execute a utility program from the computer-readable storage medium, wherein the utility program causes the processing unit to: determine a number of images to display in the markup language document; obtain a set of random numbers, the set of random numbers containing a plurality of random numbers, a number of the plurality of random numbers being equal to the determined number of images; retrieve images from a group of images using the set of random numbers, each retrieved image being associated with an item represented in that retrieved image; determine a location in the markup language document for each of the retrieved images from an instruction embedded in the markup language document; and place the retrieved images in the markup language document, wherein the retrieved images are placed in the locations defined in the instruction.
3. A computer system to select images for a markup language document, the computer system comprising: a processing unit; a memory coupled to the processing unit through a system bus; a computer-readable storage medium coupled to the processing unit through the system bus, and an instruction embedded in the markup language document in the memory to cause the processing unit to execute a utility program from the computer-readable storage medium, wherein the utility program causes the processing unit to: determine a number of images to display in the markup language document; obtain a set of random numbers, the set of random numbers containing a plurality of random numbers, a number of the plurality of random numbers being equal to the determined number of images; retrieve images from a group of images using the set of random numbers, each retrieved image being associated with an item represented in that retrieved image; determine a location in the markup language document for each of the retrieved images from an instruction embedded in the markup language document; and place the retrieved images in the markup language document, wherein the retrieved images are placed in the locations defined in the instruction. 6. The computer system of claim 3 , wherein the computer system is a web server and the markup language document is a web page.