11. The system as in claim 10 , wherein the indicia of relatedness comprises a bi-gram overlap.
11. The system as in claim 10 , wherein the indicia of relatedness comprises a bi-gram overlap. 12. The system as in claim 11 , wherein the bi-gram overlap comprises a frequency based overlap between bi-grams associated with the received content item and bi-grams associated with a content item associated with the existing event.