30. A computer-implemented method for identifying a business associated with a web feed, the method comprising: the computer parsing the web feed into a plurality of segments; the computer applying a first set of rules to each of the plurality of segments individually and a second set of rules to groups of multiple segments; the computer determining that the web feed is associated with the business based at least in part upon respective scores generated by applying the first and second sets of rules.
30. A computer-implemented method for identifying a business associated with a web feed, the method comprising: the computer parsing the web feed into a plurality of segments; the computer applying a first set of rules to each of the plurality of segments individually and a second set of rules to groups of multiple segments; the computer determining that the web feed is associated with the business based at least in part upon respective scores generated by applying the first and second sets of rules. 32. The method of claim 30 , further comprising the computer accessing a database to determine contact information of the business; and displaying data of the web feed together with the determined contact information to enrich content displayed to the user of the computer.