16. The article of manufacture as claimed in claim 11 wherein the one or more computer programs when executed causing the machine to generate a revenue per click (RPC) value for the at least one keyword cluster.
16. The article of manufacture as claimed in claim 11 wherein the one or more computer programs when executed causing the machine to generate a revenue per click (RPC) value for the at least one keyword cluster. 17. The article of manufacture as claimed in claim 16 wherein the one or more computer programs when executed causing the machine to incorporate value for confirmed registered user (VCRU) data into the generated RPC value.