12. A computer readable hardware storage device medium storing computer program code for storing rich text data, the program code comprising: program code configured to identify plain text and rich text attributes from the rich text data, wherein the rich text attributes specify richness features of the plain text; program code configured to generate a first legacy data record; program code configured to generate a second legacy data record; program code configured to compress the second legacy data record; and program code configure to store the first legacy data record and the compressed second legacy data record in a legacy data repository of a data storage system, wherein the compressed second legacy data record is prefixed by a token, wherein the token includes a unique string of characters recognizable by a user and by an application capable of applying the rich text attributes to the plain text to present the rich text data, and wherein the first legacy data record is separate from the second legacy data record so that the plain text appears without rich text, the plain text appearing in one or more plain text lines and the rich text appearing in one or more rich text lines prefixed by the token.
12. A computer readable hardware storage device medium storing computer program code for storing rich text data, the program code comprising: program code configured to identify plain text and rich text attributes from the rich text data, wherein the rich text attributes specify richness features of the plain text; program code configured to generate a first legacy data record; program code configured to generate a second legacy data record; program code configured to compress the second legacy data record; and program code configure to store the first legacy data record and the compressed second legacy data record in a legacy data repository of a data storage system, wherein the compressed second legacy data record is prefixed by a token, wherein the token includes a unique string of characters recognizable by a user and by an application capable of applying the rich text attributes to the plain text to present the rich text data, and wherein the first legacy data record is separate from the second legacy data record so that the plain text appears without rich text, the plain text appearing in one or more plain text lines and the rich text appearing in one or more rich text lines prefixed by the token. 16. The computer program product of claim 12 , further comprising: program code configured to extract the plain text and the rich text attributes from the rich text data.