24. The computer storage medium of claim 20 , wherein the first endorsement information comprises: a category suited for classifying local search queries; an identifier of a first local product or service provider in the category; and a rating of the first local product or service provider.
24. The computer storage medium of claim 20 , wherein the first endorsement information comprises: a category suited for classifying local search queries; an identifier of a first local product or service provider in the category; and a rating of the first local product or service provider. 25. The computer storage medium of claim 24 , wherein: the local search query is in the category in the first endorsement information; and the first local product or service provider is in the result set.