16. An apparatus comprising: means for receiving a review request for a reviewed subject, said review request associated with a requesting user; means for selecting a review of said reviewed subject responsive to said review request, said review dominated by a subject-owner; means for applying one or more functions to said review, said one or more functions controlled by said subject-owner; and means for sending said review for presentation to said requesting user, wherein sending said review is responsive to said review request and said one or more functions.
16. An apparatus comprising: means for receiving a review request for a reviewed subject, said review request associated with a requesting user; means for selecting a review of said reviewed subject responsive to said review request, said review dominated by a subject-owner; means for applying one or more functions to said review, said one or more functions controlled by said subject-owner; and means for sending said review for presentation to said requesting user, wherein sending said review is responsive to said review request and said one or more functions. 17. The apparatus as claimed in claim 16 , wherein said one or more functions include one or more functions selected from a group consisting of marking said review as an editorial review, marking said review as written by an expert user-author, marking said review as authorized by said subject-owner, marking said review responsive to whether the identity of a user-author of said review has been verified, marking said review as certified by a third-party certification agency, marking said review as resulting from a locator code, formatting said review, assigning an access right for said review to said requesting user, and enabling said requesting user to supplement said review.