6. The method according to claim 1 , wherein said evaluating comprises implementing a similarity criterion for determining whether the real-time conversational media session and the reference data item are similar based upon at least a sequence of significant attributes associated with the real-time conversational media session and a reference data item.
6. The method according to claim 1 , wherein said evaluating comprises implementing a similarity criterion for determining whether the real-time conversational media session and the reference data item are similar based upon at least a sequence of significant attributes associated with the real-time conversational media session and a reference data item. 33. The method according to claim 6 , further comprising identifying an originator of the real-time conversational media session, and wherein said evaluating further comprises adjusting the similarity criterion if it is determined that the real-time conversational media session is associated with a certain originator or with a certain group of originators.