4. The system of claim 1 wherein the determined actual performance includes determining the actual spend amount for the at least one entity location based on the object model and the predicted performance includes determining the predicted spend amount for the at least one entity location based on the object model.
4. The system of claim 1 wherein the determined actual performance includes determining the actual spend amount for the at least one entity location based on the object model and the predicted performance includes determining the predicted spend amount for the at least one entity location based on the object model. 6. The system of claim 4 wherein the user interface further includes: a representation of the predicted spend amount for the sub-geographic regions with respect to the at least one entity location.