44. The method of claim 43 , further comprising: selecting the electronic content item for delivery based on a distance in semantic space between the idea and the selected content.
44. The method of claim 43 , further comprising: selecting the electronic content item for delivery based on a distance in semantic space between the idea and the selected content. 45. The method of claim 44 , wherein the electronic content item is delivered to at least one of an end-user and a provider.