1. A method comprising: identifying content of a document; identifying an advertisement to be displayed in the document; identifying one or more characteristics associated with the content; and modifying one or more characteristics of the advertisement based on the characteristics associated with the content of the document.
1. A method comprising: identifying content of a document; identifying an advertisement to be displayed in the document; identifying one or more characteristics associated with the content; and modifying one or more characteristics of the advertisement based on the characteristics associated with the content of the document. 8. The method of claim 1 , wherein identifying one or more characteristics associated with the content includes identifying a chrome of the content, and wherein modifying one or more characteristics of the advertisement includes modifying a chrome of the advertisement based on the chrome associated with the content.