15. Computer readable media comprising program code that when executed by a programmable processor causes the processor to execution a method for identification of term or phrase pairs that are associative matches, the computer readable media comprising: program code stored on physical computer readable media for selecting one or more candidate term pairs for the construction of an associative model; program code stored on physical computer readable media for labeling the one or more candidate term pairs by matching the one or more candidate terms on the basis of associative criteria, the associative criteria comprising a complementary product relationship, a task relationship, a cultural relationship and temporal relationships; program code stored on physical computer readable media for determining one or more features for the one or more candidate term pairs; program code stored on physical computer readable media for building a model on the basis of the one or more features; and program code stored on physical computer readable media for applying the model to an unlabeled candidate term pair to determine if the pair is an associative match.
15. Computer readable media comprising program code that when executed by a programmable processor causes the processor to execution a method for identification of term or phrase pairs that are associative matches, the computer readable media comprising: program code stored on physical computer readable media for selecting one or more candidate term pairs for the construction of an associative model; program code stored on physical computer readable media for labeling the one or more candidate term pairs by matching the one or more candidate terms on the basis of associative criteria, the associative criteria comprising a complementary product relationship, a task relationship, a cultural relationship and temporal relationships; program code stored on physical computer readable media for determining one or more features for the one or more candidate term pairs; program code stored on physical computer readable media for building a model on the basis of the one or more features; and program code stored on physical computer readable media for applying the model to an unlabeled candidate term pair to determine if the pair is an associative match. 28. The computer readable media of claim 15 wherein program code for building a model is selected form the set of models that include a logistic regression, a neural network, a decision tree and a support vector machine.