23. At least one computer for adaptively updating at least one taxonomy that specifies at least one business service category and a list of keywords that represent a proposed best practices list of keywords for the at least one business service category for use in a search engine and/or online directory, the at least one computer comprising: at least one physical memory that stores the at least one taxonomy; and and at least one controller, coupled to the at least one physical memory, that: generates, using at least one processor, a plurality of online marketing campaigns for a plurality of businesses, using the proposed best practices list of keywords, so that each of the plurality of online marketing campaigns includes at least one keyword from the proposed best practices list and at least some of the plurality of online marketing campaigns include at least one new keyword; specifies a listing type for each of a plurality of keywords in the at least one taxonomy in the proposed best practices list of keywords, wherein the plurality of keywords includes a first keyword and a second keyword, wherein the listing type for the first keyword specifies that the first keyword is a search engine keyword to be purchased, wherein the listing type for the second keyword specifies that the second keyword is an online directory category in which to purchase a listing; adapts, using the at least one processor, the at least one taxonomy based on a collective performance of the plurality of online marketing campaigns, wherein the performance of online marketing campaigns for at least one hundred businesses is evaluated in determining whether to adapt the taxonomy, and the adapting includes adding and/or removing at least one keyword from the at least one taxonomy; after generating the plurality of online marketing campaigns for the plurality of businesses, evaluates a performance of the at least one new keyword in the at least some of the plurality of online marketing campaigns that include the at least one new keyword; determines whether the at least one new keyword satisfies at least one performance criterion; and updates the at least one taxonomy to add the at least one new keyword to the best practices list of keywords for the at least one business service category, so that at least one online marketing campaign may be based upon the at least one new keyword, when it is determined that the at least one new keyword satisfies the at least one performance criterion.
23. At least one computer for adaptively updating at least one taxonomy that specifies at least one business service category and a list of keywords that represent a proposed best practices list of keywords for the at least one business service category for use in a search engine and/or online directory, the at least one computer comprising: at least one physical memory that stores the at least one taxonomy; and and at least one controller, coupled to the at least one physical memory, that: generates, using at least one processor, a plurality of online marketing campaigns for a plurality of businesses, using the proposed best practices list of keywords, so that each of the plurality of online marketing campaigns includes at least one keyword from the proposed best practices list and at least some of the plurality of online marketing campaigns include at least one new keyword; specifies a listing type for each of a plurality of keywords in the at least one taxonomy in the proposed best practices list of keywords, wherein the plurality of keywords includes a first keyword and a second keyword, wherein the listing type for the first keyword specifies that the first keyword is a search engine keyword to be purchased, wherein the listing type for the second keyword specifies that the second keyword is an online directory category in which to purchase a listing; adapts, using the at least one processor, the at least one taxonomy based on a collective performance of the plurality of online marketing campaigns, wherein the performance of online marketing campaigns for at least one hundred businesses is evaluated in determining whether to adapt the taxonomy, and the adapting includes adding and/or removing at least one keyword from the at least one taxonomy; after generating the plurality of online marketing campaigns for the plurality of businesses, evaluates a performance of the at least one new keyword in the at least some of the plurality of online marketing campaigns that include the at least one new keyword; determines whether the at least one new keyword satisfies at least one performance criterion; and updates the at least one taxonomy to add the at least one new keyword to the best practices list of keywords for the at least one business service category, so that at least one online marketing campaign may be based upon the at least one new keyword, when it is determined that the at least one new keyword satisfies the at least one performance criterion. 36. The at least one computer of claim 23 , wherein: the plurality of businesses comprises a first business and a second business; and a first online marketing campaign for the first business is altered based at least in part on performance for a keyword in a second online marketing campaign for the second business.