8. A non-transitory computer-readable storage medium coupled to at least one processor and having instructions stored thereon which, when executed by the at least one processor, cause the at least one processor to perform operations comprising: receiving a set of words for use in monitoring network traffic, each word having at least one metric associated therewith; transmitting respective requests to a plurality of computer-implemented social networks through respective application program interfaces (APIs) over a network, the respective requests each including a set of search words, the set of search words comprising a subset of words of the set of words; receiving a set of messages comprising at least one message from each of the plurality of computer-implemented social networks, each message in the set of messages comprising a message distributed through a respective computer-implemented social network and at least one search word in the set of search words; scoring each message in the set of messages based on metrics of respective score words in a set of score words to provide respective scores, the set of score words comprising a subset of words of the set of words, and at least one score word in the set of score words being absent from the set of search words; and providing the messages for display in a rank order by score in a user interface.
8. A non-transitory computer-readable storage medium coupled to at least one processor and having instructions stored thereon which, when executed by the at least one processor, cause the at least one processor to perform operations comprising: receiving a set of words for use in monitoring network traffic, each word having at least one metric associated therewith; transmitting respective requests to a plurality of computer-implemented social networks through respective application program interfaces (APIs) over a network, the respective requests each including a set of search words, the set of search words comprising a subset of words of the set of words; receiving a set of messages comprising at least one message from each of the plurality of computer-implemented social networks, each message in the set of messages comprising a message distributed through a respective computer-implemented social network and at least one search word in the set of search words; scoring each message in the set of messages based on metrics of respective score words in a set of score words to provide respective scores, the set of score words comprising a subset of words of the set of words, and at least one score word in the set of score words being absent from the set of search words; and providing the messages for display in a rank order by score in a user interface. 9. The computer-readable storage medium of claim 8 , wherein operations further comprise, prior to scoring the messages: providing an augmented word list including a plurality of augmenting words; determining that an augmenting word appears in a message; and modifying at least one metric for the word associated with the augmenting word.