8. A blog search engine data processing system comprising: a host server comprising memory and at least one processor and configured for coupling to different client computing devices over a computer communications network; a blog search engine executing in the memory of the host server and configured to query blog content according to different query terms; and, an authorship sensitive relevance module coupled to the blog search engine, the authorship sensitive relevance module comprising program code enabled upon execution in the memory of the host server to extract both authorship criteria and also content criteria from a search engine query provided in a form completed by a user specifying query terms to query World Wide Web (“Web”) content (“blog content”), authorship criteria for authors of blog content, and also content criteria, to evaluate the authorship criteria for each blog author of corresponding blog content returned by the search engine query, to evaluate the content criteria for the blog content returned by the search engine query, to compute a relevance for each entry in a results set based upon the evaluated authorship criteria and also the evaluated content criteria, and to present in order of relevance a listing of blog content corresponding to the results set, wherein the authorship criteria includes an indication of a degree to which a blog author of blog content in the results set is deemed both authoritative and trustworthy, wherein authoritativeness is computed by determining a number of others whom have subscribed to blog content authored by the blog author, wherein trustworthiness is computed by at least one of determining whether the blog author is known to a querying end user through inclusion in a list of contacts for the end user and frequent communications exchanged by the end user with the blog author, and wherein the blog author is a writer of blog content.
8. A blog search engine data processing system comprising: a host server comprising memory and at least one processor and configured for coupling to different client computing devices over a computer communications network; a blog search engine executing in the memory of the host server and configured to query blog content according to different query terms; and, an authorship sensitive relevance module coupled to the blog search engine, the authorship sensitive relevance module comprising program code enabled upon execution in the memory of the host server to extract both authorship criteria and also content criteria from a search engine query provided in a form completed by a user specifying query terms to query World Wide Web (“Web”) content (“blog content”), authorship criteria for authors of blog content, and also content criteria, to evaluate the authorship criteria for each blog author of corresponding blog content returned by the search engine query, to evaluate the content criteria for the blog content returned by the search engine query, to compute a relevance for each entry in a results set based upon the evaluated authorship criteria and also the evaluated content criteria, and to present in order of relevance a listing of blog content corresponding to the results set, wherein the authorship criteria includes an indication of a degree to which a blog author of blog content in the results set is deemed both authoritative and trustworthy, wherein authoritativeness is computed by determining a number of others whom have subscribed to blog content authored by the blog author, wherein trustworthiness is computed by at least one of determining whether the blog author is known to a querying end user through inclusion in a list of contacts for the end user and frequent communications exchanged by the end user with the blog author, and wherein the blog author is a writer of blog content. 12. The system of claim 8 , wherein the content criteria comprises a number of page views for corresponding blog content.