11. The computer system of claim 10 , wherein: (A) the social network data comprises one or more characteristics of the user; and (B) modifying the one or more search terms based at least in part on the received social network data comprises modifying the one or more search terms at least partially based on the one or more characteristics of the user.
11. The computer system of claim 10 , wherein: (A) the social network data comprises one or more characteristics of the user; and (B) modifying the one or more search terms based at least in part on the received social network data comprises modifying the one or more search terms at least partially based on the one or more characteristics of the user. 12. The computer system of claim 11 , wherein the computer system is further configured for enabling the user to adjust the one or more characteristics of the user.