10. The method of claim 9 , wherein the demographic profile reference comprises a URN of a demographic profile stored in at least one of a web portal, a server, a database and a local file, and wherein the electronic device communicates the response to the distribution server along with the demographic profile reference.
10. The method of claim 9 , wherein the demographic profile reference comprises a URN of a demographic profile stored in at least one of a web portal, a server, a database and a local file, and wherein the electronic device communicates the response to the distribution server along with the demographic profile reference. 11. The method of claim 10 , wherein the electronic device communicates the response to the distribution server along with the demographic profile reference only when the questionnaire received from the distribution server is not accompanied by another demographic profile reference.