14. The method of claim 1 wherein populating a successfully paired database with information for each of the successfully paired end user clients includes populating the successfully paired end user clients database with information collected during use of the matching service by the successfully paired end user client and which is indicative of non-profile related end user client interactions via the matching service.
14. The method of claim 1 wherein populating a successfully paired database with information for each of the successfully paired end user clients includes populating the successfully paired end user clients database with information collected during use of the matching service by the successfully paired end user client and which is indicative of non-profile related end user client interactions via the matching service. 21. The method of claim 14 wherein the non-profile related end user client interactions include an indication of an operating system executed by at least one end user device logically associable with the at least one end user client.