20. The computer implemented method of claim 19 , wherein scanning the base information for potential keywords and comparing the potential keywords against a database of keywords comprises applying a rules-based algorithm to assess the potential keywords from the base information against a database of keywords.
20. The computer implemented method of claim 19 , wherein scanning the base information for potential keywords and comparing the potential keywords against a database of keywords comprises applying a rules-based algorithm to assess the potential keywords from the base information against a database of keywords. 21. The computer implemented method of claim 20 further comprising maintaining a heat index for each of the keywords in the database of, the heat index reflecting the frequency in which the first keyword appears in job searches.