13. The article of manufacture of claim 12 , wherein identifying the linking text comprises identifying linking text for linking the first sales point to the second sales point based on which of the plurality of groups the first sales point belongs to and which of the plurality of groups the second sales point belongs to.
13. The article of manufacture of claim 12 , wherein identifying the linking text comprises identifying linking text for linking the first sales point to the second sales point based on which of the plurality of groups the first sales point belongs to and which of the plurality of groups the second sales point belongs to. 14. The article of manufacture of claim 13 , wherein identifying the first sales point indicative of the customer's preferences comprises: identifying a sales point in the first group associated with the first category of product characteristics as the first sales point based on an indication that the customer prioritizes sales points in the first category of product characteristics, and identifying a sales point in the second group associated with the second category of product characteristics as the first sales point based on an indication that the customer prioritizes sales points in the second category of product characteristics.