17. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising: generating, an audio recording of (i) a spoken, natural language question that has been asked about an item of media content and that does not name, or request the name of, the item of media content, and (ii) ambient sounds that are associated with the playback of the item of media content and that are recorded contemporaneously with the question being asked; forwarding the audio recording to a coordination engine server; receiving from the coordination engine server an answer to the question, the answer based on processing of the question by a query processing engine server and on processing of the ambient sounds by a content identification engine server; and in response to the question, providing an answer to the question that has been asked about the item of media content.
17. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising: generating, an audio recording of (i) a spoken, natural language question that has been asked about an item of media content and that does not name, or request the name of, the item of media content, and (ii) ambient sounds that are associated with the playback of the item of media content and that are recorded contemporaneously with the question being asked; forwarding the audio recording to a coordination engine server; receiving from the coordination engine server an answer to the question, the answer based on processing of the question by a query processing engine server and on processing of the ambient sounds by a content identification engine server; and in response to the question, providing an answer to the question that has been asked about the item of media content. 18. The non-transitory computer-readable medium of claim 17 , comprising: identifying one or more keywords corresponding to the question, associating the one or more keywords with one or more types of media content, and providing the answer based on the question and the one or more types of media content.