2. The method of claim 1 wherein the placeholder included in the internal menu markup data of the media application specifies static references identifying the application package and the resource for the customized application page.
2. The method of claim 1 wherein the placeholder included in the internal menu markup data of the media application specifies static references identifying the application package and the resource for the customized application page. 3. The method of claim 2 wherein the customized menu item within the set of menu items for the menu display of the media application may be altered by replacing the application package and the resource identified by the static references with a different application package and a different resource that are identified by the static references.