18. A non-transitory computer readable storage medium having instructions stored thereon that, when executed by a system in a host organization having a processor and operating memory therein, the instructions cause the system to perform operations comprising: initiating a test sequence against a production database within the host organization, wherein the test sequence specifies: a) new data for insertion into the production database during the test sequence, and b) one or more test queries against the production database during the test sequence; performing a database transaction to insert the new data into the production database without committing the new data to the production database; recording names of one or more objects corresponding to the inserted new data, the one or more wherein executing the one or more modified test queries comprises: accessing the new data within the one or more objects created in the operating memory based on a key associated with the transaction entity object map and not associated with the information stored within the production database.
18. A non-transitory computer readable storage medium having instructions stored thereon that, when executed by a system in a host organization having a processor and operating memory therein, the instructions cause the system to perform operations comprising: initiating a test sequence against a production database within the host organization, wherein the test sequence specifies: a) new data for insertion into the production database during the test sequence, and b) one or more test queries against the production database during the test sequence; performing a database transaction to insert the new data into the production database without committing the new data to the production database; recording names of one or more objects corresponding to the inserted new data, the one or more wherein executing the one or more modified test queries comprises: accessing the new data within the one or more objects created in the operating memory based on a key associated with the transaction entity object map and not associated with the information stored within the production database. 24. The non-transitory computer readable storage medium of claim 18 : wherein the transaction entity object map is used for transaction management operations without providing data servicing operations on behalf of users; and wherein executing the one or more modified test queries comprises retrieving the new data from the objects created as part of the transaction to insert the new data into the production database by referencing the one or more objects by the names recorded for the one or more objects created in the operating memory separate from information stored within the production database.