12. The computer-readable storage medium of claim 11 , further comprising communicating an identification of the search macro for presentation to the end user.
12. The computer-readable storage medium of claim 11 , further comprising communicating an identification of the search macro for presentation to the end user. 13. The computer-readable storage medium of claim 12 , wherein the identification of the search macro is communicated on a search results page with a plurality of search results for the search query.