2. The computer-implemented method of claim 1 , wherein the one or more criteria comprise being located within a geographic area associated with the physical location.
2. The computer-implemented method of claim 1 , wherein the one or more criteria comprise being located within a geographic area associated with the physical location. 3. The computer-implemented method of claim 2 , further comprising selecting the geographic area based at least in part on a population or size of the geographic area.