20. The method of claim 19 , further including the step of determining attribute ranks for each of the at least one attributes, and processing the attribute ranks together with the importance ratings to derive a severity value for each of the at least one attributes.
20. The method of claim 19 , further including the step of determining attribute ranks for each of the at least one attributes, and processing the attribute ranks together with the importance ratings to derive a severity value for each of the at least one attributes. 21. The method of claim 20 , wherein the alternative product has the same primary scenario as the selected product and is selected based on at least one of a predetermined near-price margin, a predetermined near-rank margin, and a predetermined severity differential threshold.