58. A computer-imlemented method for building Web-based advertising creatives, comprising: identifying, using a computer system including one or more computing devices, at least one item description responsive to an executed query comprising one or more query terms; extracting, using the computer system, a name from the item description; identifying, using the computer system, at least one phrase within the name; summarizing, using the computer system, at least one of the at least one phrase into an advertising creative, the act of summarizing including marking at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and placing the at least one marked word into the advertising creative subject to space restrictions; and outputting the advertising creative to induce rendering on a networked client device.
58. A computer-imlemented method for building Web-based advertising creatives, comprising: identifying, using a computer system including one or more computing devices, at least one item description responsive to an executed query comprising one or more query terms; extracting, using the computer system, a name from the item description; identifying, using the computer system, at least one phrase within the name; summarizing, using the computer system, at least one of the at least one phrase into an advertising creative, the act of summarizing including marking at least one word in the at least one of the at least one phrase using at least one of (A) a match of the at least one word with at least one word of the executed query, and (B) a format rule, and placing the at least one marked word into the advertising creative subject to space restrictions; and outputting the advertising creative to induce rendering on a networked client device. 66. A computer-imlemented method according to claim 58 , further comprising: retrieving, using the computer system, a merchant information from the item description; and supplementing, using the computer system, the advertising creative with the merchant information subject to space restrictions.