5. The method of claim 2 , further comprising; mapping a currently accessed content genre to a phrase extraction policy, wherein the phrase extraction policy includes determining type of keywords for extraction based on the currently accessed content genre, and wherein said mapping defines pattern types used for extracting keywords for a particular genre of a plurality of genres, from the currently accessed multimedia data.
5. The method of claim 2 , further comprising; mapping a currently accessed content genre to a phrase extraction policy, wherein the phrase extraction policy includes determining type of keywords for extraction based on the currently accessed content genre, and wherein said mapping defines pattern types used for extracting keywords for a particular genre of a plurality of genres, from the currently accessed multimedia data. 6. The method of claim 5 , wherein determining information about the user interests further includes obtaining contextual information about current user activity on the local network.