11. The method of claim 1 , further comprising, responsive to receiving a selection of a ticker story by the target user, displaying information related to the context of the identified action and the connected user within the news ticker interface.
11. The method of claim 1 , further comprising, responsive to receiving a selection of a ticker story by the target user, displaying information related to the context of the identified action and the connected user within the news ticker interface. 16. The method of claim 11 , wherein the selected ticker story comprises an endorsement of an object, and wherein the displayed information comprises information related to the object.