1. A method for generating applications from candidates interested in attending an educational institution, said method comprising the steps of: (a) accessing a candidate database containing personal information; (b) profiling the candidates according to criteria established by the educational institution; (c) segmenting the profiled candidates into a target group; (d) providing a web site containing links to a survey and to a partial application; wherein the survey and partial applications are distinct from each other; (e) assigning a unique access number (“PIN”) to each candidate in the target group; (f) electronically mailing each candidate in the target group the assigned PIN and an invitation to use the PIN to access the web site; (g) providing each candidate accessing the web site and indicating a continuing interest in the educational institution with electronic access to the partial application; wherein the indication of a continuing interest is determined from at least the survey; (h) for each candidate electronically accessing the partial application, customizing the partial application with personal information from the database; (i) compiling the partial applications which have been electronically completed; (j) transmitting the completed partial applications to the educational institution; (k) providing a personalized acknowledgement of each completed partial application received; (l) updating the database with information from the completed partial application; (m) inviting each candidate to submit a full application; (n) providing electronic access through use of the PIN to a full application customized with personal information from the updated database; and (o) offering each candidate invited to submit the full application an incentive to submit the full application, wherein the full application includes questions that are not in the partial application.
1. A method for generating applications from candidates interested in attending an educational institution, said method comprising the steps of: (a) accessing a candidate database containing personal information; (b) profiling the candidates according to criteria established by the educational institution; (c) segmenting the profiled candidates into a target group; (d) providing a web site containing links to a survey and to a partial application; wherein the survey and partial applications are distinct from each other; (e) assigning a unique access number (“PIN”) to each candidate in the target group; (f) electronically mailing each candidate in the target group the assigned PIN and an invitation to use the PIN to access the web site; (g) providing each candidate accessing the web site and indicating a continuing interest in the educational institution with electronic access to the partial application; wherein the indication of a continuing interest is determined from at least the survey; (h) for each candidate electronically accessing the partial application, customizing the partial application with personal information from the database; (i) compiling the partial applications which have been electronically completed; (j) transmitting the completed partial applications to the educational institution; (k) providing a personalized acknowledgement of each completed partial application received; (l) updating the database with information from the completed partial application; (m) inviting each candidate to submit a full application; (n) providing electronic access through use of the PIN to a full application customized with personal information from the updated database; and (o) offering each candidate invited to submit the full application an incentive to submit the full application, wherein the full application includes questions that are not in the partial application. 2. The method of claim 1 wherein the incentive is selected using criteria established by the educational institution for the target group.