3. The method of claim 1 further comprising: selecting subordinate keywords from at least one of links clicked on by the user, other links associated with a document including links pointing to the document, descriptive text associated with each document in the search results, meta-tags connected to viewed documents, prominent words and phrases in viewed documents and a thesaurus; and improving the ranking of search results objects containing said subordinate keywords.
3. The method of claim 1 further comprising: selecting subordinate keywords from at least one of links clicked on by the user, other links associated with a document including links pointing to the document, descriptive text associated with each document in the search results, meta-tags connected to viewed documents, prominent words and phrases in viewed documents and a thesaurus; and improving the ranking of search results objects containing said subordinate keywords. 5. The method of claim 3 further comprising: assigning weights to said subordinate keywords, such that search result objects having higher weighted subordinate keywords are given increased preference in the ranking.