9. The apparatus of claim 8 , the processor further to determine whether to transmit the advertisement to the user computing device at least in part by determining to refrain from transmitting the advertisement at least in part in response to a determination that the user is a subscriber to the media service.
9. The apparatus of claim 8 , the processor further to determine whether to transmit the advertisement to the user computing device at least in part by determining to refrain from transmitting the advertisement at least in part in response to a determination that the user is a subscriber to the media service. 10. The apparatus of claim 9 , the processor further to determine to refrain from transmitting the advertisement at least in part by determining whether the user is a subscriber to a paid media service.