12. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method, the method comprising: accessing social data comprising a plurality of social networking messages from one or more social networking services; collectively analyzing text of the social networking messages to identify an action discussed by users in the text of multiple social networking messages from the plurality of social networking messages; determining to index, in a search engine index, information regarding the action in response to identifying the action in the text of multiple social networking messages; analyzing the social data to identify a plurality of segments; determining the action corresponds to a first segment; identifying at least one URL for the action, each URL corresponding with a webpage at which the action may be performed; and storing, in the search engine index, information regarding the action, the first segment, and the at least one URL for providing deeplinks for search results.
12. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method, the method comprising: accessing social data comprising a plurality of social networking messages from one or more social networking services; collectively analyzing text of the social networking messages to identify an action discussed by users in the text of multiple social networking messages from the plurality of social networking messages; determining to index, in a search engine index, information regarding the action in response to identifying the action in the text of multiple social networking messages; analyzing the social data to identify a plurality of segments; determining the action corresponds to a first segment; identifying at least one URL for the action, each URL corresponding with a webpage at which the action may be performed; and storing, in the search engine index, information regarding the action, the first segment, and the at least one URL for providing deeplinks for search results. 15. The one or more computer storage media of claim 12 , wherein analyzing the social data to identify the plurality of segments comprises: analyzing the social data to identify a plurality of URLs; and classifying the URLs to the plurality of segments.