12. The computer program product of claim 8 , wherein the program instructions to customize the one or more portions of the textual content based, at least in part, on the set of customization rules comprise: program instructions to identify one or more textual elements to translate utilizing the identified set of customization rules; and program instructions to translate the one or more identified textual elements according to the identified set of customization rules.
12. The computer program product of claim 8 , wherein the program instructions to customize the one or more portions of the textual content based, at least in part, on the set of customization rules comprise: program instructions to identify one or more textual elements to translate utilizing the identified set of customization rules; and program instructions to translate the one or more identified textual elements according to the identified set of customization rules. 13. The computer program product of claim 12 , wherein the program instructions stored on the one or more computer readable storage media further comprise: program instructions to identify one or more textual elements for additional customization based on the identified set of customization rules; and program instructions to customize the one or more textual elements for additional customization, based, at least in part, on an updated profile associated with the user, wherein the updated profile associated with the user comprises an additional set of customization rules.