14. A computer-readable storage medium comprising computer-executable instructions that, when executed by a processor, perform a method comprising: receiving an explicit declaration from a user of a user device in real time without the user device prompting the user, the explicit declaration is configured to influence a subsequent recommendation, the user device recognizing the explicit declaration by an identifier for an intelligent personal assistant of the user device that begins the explicit declaration; processing the explicit declaration to generate a record; generating a recommendation rule based on the generated record, the recommendation rule defining a manner in which a corresponding recommendation is provided; matching the recommendation rule with one or more environmental triggers; and executing the matching recommendation rule to generate a recommendation for the user.
14. A computer-readable storage medium comprising computer-executable instructions that, when executed by a processor, perform a method comprising: receiving an explicit declaration from a user of a user device in real time without the user device prompting the user, the explicit declaration is configured to influence a subsequent recommendation, the user device recognizing the explicit declaration by an identifier for an intelligent personal assistant of the user device that begins the explicit declaration; processing the explicit declaration to generate a record; generating a recommendation rule based on the generated record, the recommendation rule defining a manner in which a corresponding recommendation is provided; matching the recommendation rule with one or more environmental triggers; and executing the matching recommendation rule to generate a recommendation for the user. 19. The computer-readable storage medium of claim 14 , wherein the one or more environmental triggers include at least one of a time, a location, a person, an application or service, a request from the user for data, or a request by the user for a recommendation.