12. The system of claim 11 , the operations further comprising: searching for a POI listing in a POI data repository containing information that matches the portion of the textual data; generating a new POI listing that includes the at least some of the textual data extracted from the image if no POI listing is found; and storing the new POI listing in the POI data repository.
12. The system of claim 11 , the operations further comprising: searching for a POI listing in a POI data repository containing information that matches the portion of the textual data; generating a new POI listing that includes the at least some of the textual data extracted from the image if no POI listing is found; and storing the new POI listing in the POI data repository. 13. The system of claim 12 , wherein if an existing POI listing containing information that matches the portion of the textual data is found, the operations further comprise updating the existing POI listing to include the at least some of the textual data extracted from the image.