5. The method of claim 4 , further comprising: searching on the computer, by one or more processors, a second website for one or more indicator keywords in text posted to one or more web pages of the second website; responsive to locating a second plurality of instances of the one or more indicator keywords, identifying on the computer, by one or more processors, a second plurality of hyperlinks associated with one or more of the second plurality of instances; weighting on the computer, by one or more processors, the identified the second plurality of hyperlinks based on at least one of: a strength of associated keywords, number of associated keywords, number of times each hyperlink was identified, and date of posting; and ranking on the computer the second plurality of hyperlinks according to weight.
5. The method of claim 4 , further comprising: searching on the computer, by one or more processors, a second website for one or more indicator keywords in text posted to one or more web pages of the second website; responsive to locating a second plurality of instances of the one or more indicator keywords, identifying on the computer, by one or more processors, a second plurality of hyperlinks associated with one or more of the second plurality of instances; weighting on the computer, by one or more processors, the identified the second plurality of hyperlinks based on at least one of: a strength of associated keywords, number of associated keywords, number of times each hyperlink was identified, and date of posting; and ranking on the computer the second plurality of hyperlinks according to weight. 6. The method of claim 5 , further comprising: weighting on the computer, by one or more processors, the first and second website based on at least one of: an average of the number of the plurality of hyperlinks identified per web page of each of the websites and a number of the plurality of hyperlinks provided by the web pages of each website; and ranking on the computer, by one or more processors, the first and second website according to weight.