21. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed on one or more processors, perform acts comprising: parsing a source to determine phrases comprising two or more contiguous words within the source; storing the determined phrases, the words of the stored phrases being different parts of speech; and associating at least one of the determined phrases comprising two or more contiguous words with a payment instrument, the at least one of the determined phrases, when received before or during a transaction, providing access to the payment instrument for use in a transaction.
21. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed on one or more processors, perform acts comprising: parsing a source to determine phrases comprising two or more contiguous words within the source; storing the determined phrases, the words of the stored phrases being different parts of speech; and associating at least one of the determined phrases comprising two or more contiguous words with a payment instrument, the at least one of the determined phrases, when received before or during a transaction, providing access to the payment instrument for use in a transaction. 25. One or more non-transitory computer-readable media as recited in claim 21 , further storing computer-executable instructions that, when executed on the one or more processors, perform acts comprising: determining a keyword associated with a user having a user account; determining phrases associated with the determined keyword, the phrases including at least one of the phrases comprising two or more contiguous words within the source; suggesting, to the user, the phrases that are determined to be associated with the keyword; receiving, from the user, a selection of a suggested phrase; and associating the selected phrase with the user account.