7. The method of claim 1 , wherein at least a particular portion of the search result listing is selected for inclusion in said search result listing based on said particular portion matching a pattern for at least one of: (a) a telephone number, (b) a street address, (c) an e-mail address, (d) a personal name, (e) a business name, and (f) a named entity.
7. The method of claim 1 , wherein at least a particular portion of the search result listing is selected for inclusion in said search result listing based on said particular portion matching a pattern for at least one of: (a) a telephone number, (b) a street address, (c) an e-mail address, (d) a personal name, (e) a business name, and (f) a named entity. 19. A machine-readable storage medium that stores instructions which, when executed by one or more processors, cause the one or more processors to perform the method of claim 7 .