26. Apparatus for determining one or more ad targeting keywords, the apparatus comprising: a) an input for accepting a category; b) a plurality of networked processors; and c) at least one storage device storing executable instructions which, when executed by the plurality of networked processors, performs a method including 1) looking up one or more keywords using the accepted category and a previously stored association of a plurality of categories and keywords, 2) transmitting the one or more keywords as suggested targeting keywords to induce presentation of the one or more keywords to an advertiser, 3) receiving advertiser input in response to the suggested targeting keywords, 4) determining whether or not to store at least some of the one or more keywords as targeting keywords for an advertisement of the advertiser using the received advertiser input, performing qualification testing of the keywords, and determining if a keyword is qualified or unqualified for use as a targeting keyword of the advertisement, wherein each of the at least some of the keywords transmitted to the advertiser is a qualified keyword, and wherein the act of performing qualification testing of the keyword tracks a performance of a set of one or more advertisements served using the keyword as an ad targeting keyword, wherein the set of one or more advertisements includes the advertisement.
26. Apparatus for determining one or more ad targeting keywords, the apparatus comprising: a) an input for accepting a category; b) a plurality of networked processors; and c) at least one storage device storing executable instructions which, when executed by the plurality of networked processors, performs a method including 1) looking up one or more keywords using the accepted category and a previously stored association of a plurality of categories and keywords, 2) transmitting the one or more keywords as suggested targeting keywords to induce presentation of the one or more keywords to an advertiser, 3) receiving advertiser input in response to the suggested targeting keywords, 4) determining whether or not to store at least some of the one or more keywords as targeting keywords for an advertisement of the advertiser using the received advertiser input, performing qualification testing of the keywords, and determining if a keyword is qualified or unqualified for use as a targeting keyword of the advertisement, wherein each of the at least some of the keywords transmitted to the advertiser is a qualified keyword, and wherein the act of performing qualification testing of the keyword tracks a performance of a set of one or more advertisements served using the keyword as an ad targeting keyword, wherein the set of one or more advertisements includes the advertisement. 29. The apparatus of claim 26 wherein the performance of the set of one or more advertisements is tracked across one or more specific categories.