17. The method of claim 16 , wherein after cycling through the rotating schedule a number of times, the selection is based at least in part on a response of the second user to the plurality of potential items of supplemental content.
17. The method of claim 16 , wherein after cycling through the rotating schedule a number of times, the selection is based at least in part on a response of the second user to the plurality of potential items of supplemental content. 18. The method of claim 17 , wherein the selection is based at least in part on which of the plurality of items supplemental of supplemental content generated a highest degree of viewer interest.