10. An apparatus for enabling targeted messages based on usage of documents accessed within an Internet browser comprising: at least one processor; and at least one non-transitory computer-readable medium storing instructions thereon that, when executed by the at least one processor, cause the apparatus to: receive, from a server and within a web browser, webpage content comprising a link to an electronic document, the electronic document comprising a portable document format (PDF); detect a selection of the link to the electronic document requesting access to the electronic document; identify that the electronic document comprises a document having a PDF file format; in response to detecting the selection of the link to the electronic document and identifying that the electronic document has the PDF file format, launching, via a plug-in registered with the web browser, an application associated with the PDF file format within the web browser; render, within the web browser, the electronic document in the PDF file format using the application associated with the PDF file format; and generating, using the application associated with the PDF file format, a usage behavior data file comprising usage behavior data with regard to the electronic document in the PDF file format during usage of the electronic document rendered within the web browser.
10. An apparatus for enabling targeted messages based on usage of documents accessed within an Internet browser comprising: at least one processor; and at least one non-transitory computer-readable medium storing instructions thereon that, when executed by the at least one processor, cause the apparatus to: receive, from a server and within a web browser, webpage content comprising a link to an electronic document, the electronic document comprising a portable document format (PDF); detect a selection of the link to the electronic document requesting access to the electronic document; identify that the electronic document comprises a document having a PDF file format; in response to detecting the selection of the link to the electronic document and identifying that the electronic document has the PDF file format, launching, via a plug-in registered with the web browser, an application associated with the PDF file format within the web browser; render, within the web browser, the electronic document in the PDF file format using the application associated with the PDF file format; and generating, using the application associated with the PDF file format, a usage behavior data file comprising usage behavior data with regard to the electronic document in the PDF file format during usage of the electronic document rendered within the web browser. 14. The apparatus of claim 10 , wherein the instructions further cause the apparatus to: provide, to the server, the usage behavior data with regard to the electronic document in the PDF file format during usage of the electronic document rendered within the web browser; receive, from the server and within the web browser, additional webpage content; and receive, from the server and based on the usage behavior data, a message to display in in conjunction with the additional webpage content within the web browser.