14. The system of claim 10 , wherein the analyzer is to: correlate second physiological response data from a second subject exposed to the media with the first component to form third correlated data; correlate the second physiological response data with the second component to form fourth correlated data; process the third correlated data to identify a third transition representative of a third change; process the fourth correlated data to identify a fourth transition representative of a fourth change; parse the first component into a third plurality of events based on the third transition; parse the second component into a fourth plurality of events based on the fourth transition; identify a third event of the third plurality of events as a third candidate for modification based on the third change; and identify a fourth event of the fourth plurality of events as a fourth candidate for modification based on the fourth change.
14. The system of claim 10 , wherein the analyzer is to: correlate second physiological response data from a second subject exposed to the media with the first component to form third correlated data; correlate the second physiological response data with the second component to form fourth correlated data; process the third correlated data to identify a third transition representative of a third change; process the fourth correlated data to identify a fourth transition representative of a fourth change; parse the first component into a third plurality of events based on the third transition; parse the second component into a fourth plurality of events based on the fourth transition; identify a third event of the third plurality of events as a third candidate for modification based on the third change; and identify a fourth event of the fourth plurality of events as a fourth candidate for modification based on the fourth change. 15. The system of claim 14 , wherein the processor is to perform a multivariant regression analysis based on the first physiological response data, the second physiological response data, and survey data obtained from the first subject and the second subject to determine which of at least of one of the first event, the second event, the third event, or the fourth event drives the survey data.