17. The non-transitory computer readable storage medium of claim 16 , wherein the method further comprises determining a combined prospect score based at least partly on the likelihood that the prospect will accept the insurance offer and the likelihood that the prospect will accept the insurance offer; and wherein adjusting the insurance workflow process based on the likelihood that the insurance offer will be made and the likelihood that the prospect will accept the insurance offer comprises adjusting the insurance workflow process based on the combined prospect score.
17. The non-transitory computer readable storage medium of claim 16 , wherein the method further comprises determining a combined prospect score based at least partly on the likelihood that the prospect will accept the insurance offer and the likelihood that the prospect will accept the insurance offer; and wherein adjusting the insurance workflow process based on the likelihood that the insurance offer will be made and the likelihood that the prospect will accept the insurance offer comprises adjusting the insurance workflow process based on the combined prospect score. 18. The non-transitory computer readable storage medium of claim 17 , wherein the method further comprises determining a context score based on the retrieved information; and wherein the combined prospect score is based at least partly on the context score in addition to the likelihood that the insurance offer will be made and the likelihood that the prospect will accept the insurance offer.