20. The server apparatus of claim 16 , wherein the server apparatus is configured to cause forwarding of, via a communications network, the first and second advertising content to a remotely disposed computerized device disposed within a transport apparatus making said journey.
20. The server apparatus of claim 16 , wherein the server apparatus is configured to cause forwarding of, via a communications network, the first and second advertising content to a remotely disposed computerized device disposed within a transport apparatus making said journey. 21. The server apparatus of claim 20 , wherein the computerized device comprises a touch-screen input and display device and a wireless interface in communication therewith.