5. The method of claim 1 , wherein the executing further performs: communicating an advertisement to a user with the media content.
5. The method of claim 1 , wherein the executing further performs: communicating an advertisement to a user with the media content. 7. The method of claim 5 , wherein the executing further performs: allocating a monetary payment to the producer when the media content is selected, downloaded, or viewed by a user, the monetary payment being a fractional part of revenue received for communication of the advertisement to the user.