2. The method of claim 1 , wherein the prompting of the user to specify campaign parameters comprises prompting the user to specify an optimization objective of the campaign.
2. The method of claim 1 , wherein the prompting of the user to specify campaign parameters comprises prompting the user to specify an optimization objective of the campaign. 4. The method of claim 2 , wherein the associating comprises selecting from the potential recipients records database the sets of targeted recipients that satisfy the specified optimization objective.