16. Server apparatus, comprising: a processor; a communications interface in data communication with the processor; and a storage device in data communication with the processor, said storage device comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey: identify a first entity associated with the first location; identify a second entity associated with the second location; select first advertising content related to the first entity; and select second advertising content related to the second entity.
16. Server apparatus, comprising: a processor; a communications interface in data communication with the processor; and a storage device in data communication with the processor, said storage device comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey: identify a first entity associated with the first location; identify a second entity associated with the second location; select first advertising content related to the first entity; and select second advertising content related to the second entity. 17. The server apparatus of claim 16 , wherein the server apparatus is configured to cause presentation of the first advertising content and the second advertising content substantially in an order corresponding to the order in which the first location and second location are to be encountered during said journey.