7. The non-transitory computer readable medium of claim 1 , wherein data for the predictive analysis engine is stored in both a transactional system and a data warehouse.
7. The non-transitory computer readable medium of claim 1 , wherein data for the predictive analysis engine is stored in both a transactional system and a data warehouse. 12. The non-transitory computer readable medium of claim 7 , wherein models and rules data are stored in the transactional system and entities and attributes data are stored in the data warehouse.