3. The non-transitory computer-readable storage medium of claim 1 , wherein the popularity information comprising a relative popularity score.
3. The non-transitory computer-readable storage medium of claim 1 , wherein the popularity information comprising a relative popularity score. 8. The non-transitory computer-readable storage medium of claim 3 , wherein the relative popularity score reflecting a difference in the popularity of the particular thing compared to the popularity of similar things.