12. A system, comprising: one or more computers; and a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising: receiving a search query from a searching user; determining that the search query corresponds to a trigger query and, in response, providing data associated with a first set of authoritative users for potential display to the searching user; determining a second set of authoritative users based on the first set of authoritative users; for each authoritative user in the second set of authoritative users, receiving a contact status between the authoritative user and the searching user within a social networking service; and transmitting instructions to display data associated with authoritative users of the second set of authoritative users with search results responsive to the search query, the data comprising the contact status for each authoritative user in the second set of authoritative users.
12. A system, comprising: one or more computers; and a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising: receiving a search query from a searching user; determining that the search query corresponds to a trigger query and, in response, providing data associated with a first set of authoritative users for potential display to the searching user; determining a second set of authoritative users based on the first set of authoritative users; for each authoritative user in the second set of authoritative users, receiving a contact status between the authoritative user and the searching user within a social networking service; and transmitting instructions to display data associated with authoritative users of the second set of authoritative users with search results responsive to the search query, the data comprising the contact status for each authoritative user in the second set of authoritative users. 19. The system of claim 12 , wherein the trigger query comprises a query for which one or more authoritative users are to be displayed in response to a matching query.