16. The non-transitory computer-readable storage medium of claim 15 , wherein the map further comprising indicators of similar things that are geographically proximate to the thing.
16. The non-transitory computer-readable storage medium of claim 15 , wherein the map further comprising indicators of similar things that are geographically proximate to the thing. 18. The non-transitory computer-readable storage medium of claim 16 , wherein each indicator comprising a link to information about the respective similar thing.