1. A method for transmitting interactive television information over a television broadcast, comprising: compiling business data into a binary form, the business data comprising descriptions of products, wherein said business data is compiled for use by a set-top box; generating a script using a script authoring tool, wherein said compiled business data is processed according to said generated script independent from a further user interaction; and transmitting a stream, comprising the compiled business data and the script, to a receiver for generating video information for a user's television, wherein the receiver uses the script to access the compiled business data and generate a presentation of the products for the user.
1. A method for transmitting interactive television information over a television broadcast, comprising: compiling business data into a binary form, the business data comprising descriptions of products, wherein said business data is compiled for use by a set-top box; generating a script using a script authoring tool, wherein said compiled business data is processed according to said generated script independent from a further user interaction; and transmitting a stream, comprising the compiled business data and the script, to a receiver for generating video information for a user's television, wherein the receiver uses the script to access the compiled business data and generate a presentation of the products for the user. 5. The method of claim 1 wherein the receiver is a set-top box.