19. A computer readable storage medium storing computer program instructions that, when executed by one or more processors, cause a computer to: display at least one page of a website via a designated window; crawl the website to retrieve a plurality of web pages; receive, via the designated window, an indication of content of interest of the website; identify the content of interest from the retrieved pages; generate structured content comprising the content of interest identified from the retrieved pages; generate an index for the structured content; receive a query from an entity, wherein the query includes at least one query term and a feed identifier associated with the index; and query, based on the feed identifier, the index with the at least one query term to receive a response to the query.
19. A computer readable storage medium storing computer program instructions that, when executed by one or more processors, cause a computer to: display at least one page of a website via a designated window; crawl the website to retrieve a plurality of web pages; receive, via the designated window, an indication of content of interest of the website; identify the content of interest from the retrieved pages; generate structured content comprising the content of interest identified from the retrieved pages; generate an index for the structured content; receive a query from an entity, wherein the query includes at least one query term and a feed identifier associated with the index; and query, based on the feed identifier, the index with the at least one query term to receive a response to the query. 24. The computer readable storage medium of claim 19 , further causing the computer to: parse the retrieved pages to identify the indicated content of interest from the retrieved pages.