4. A method comprising: determining, via the at least one computing device, that a degree of behavioral association between at least one search term and an item exceeds a threshold; determining, via the at least one computing device, that a search of a repository for the at least one search term surfaces the item at a position less relevant than a plurality of initial search results; and in response to determining that the degree of behavioral association between the at least one search term and the item exceeds the threshold and determining that the search surfaces the item at the position less relevant than the plurality of initial search results, determining that the at least one search term is excluded from product data associated with the item; and in response to determining that the at least one search term is excluded from product data associated with the item, taking, via the at least one computing device, at least one remedial measure comprising adding the at least one search term to the product data.
4. A method comprising: determining, via the at least one computing device, that a degree of behavioral association between at least one search term and an item exceeds a threshold; determining, via the at least one computing device, that a search of a repository for the at least one search term surfaces the item at a position less relevant than a plurality of initial search results; and in response to determining that the degree of behavioral association between the at least one search term and the item exceeds the threshold and determining that the search surfaces the item at the position less relevant than the plurality of initial search results, determining that the at least one search term is excluded from product data associated with the item; and in response to determining that the at least one search term is excluded from product data associated with the item, taking, via the at least one computing device, at least one remedial measure comprising adding the at least one search term to the product data. 13. The method of claim 4 , further comprises performing a natural language search of the repository with the search term and determines that the natural language search fails to associate the search term with the item.