3. The method of claim 1 , wherein the second set of indirectly associated words of the key word comprise words from the keyword database that are associated with but not direct match of the key word.
3. The method of claim 1 , wherein the second set of indirectly associated words of the key word comprise words from the keyword database that are associated with but not direct match of the key word. 4. The method of claim 3 , wherein the search results queried using the first set of directly associated words are obtained by searches performed by a server using the first set of directed associated words as search queries.