10. A computer system comprising: one or more computer processors; one or more computer readable storage media; and program instructions stored on the one or more computer readable storage medium for execution by at least one of the one or more computer processors, the program instructions comprising: program instructions to receive a dataset of information associated with a website, the information including a first list of users of the website and a list of content that each user posts, wherein each user is associated with one or more other users from the first list of users; program instructions to determine random values representing variables of the dataset of information on the website, wherein the variables includes one or more topics for the list of content that each user from the first list of users posts on the website; program instructions to perform one or more iterations of Gibbs Sampling utilizing the initial values, wherein performing each of the one or more iterations assigns new values representing variables of the dataset; program instructions to determine that the one or more new values representing variables of the dataset represent a distribution of the one or more topics for the list of content that each user from the first list of users posts; program instructions to execute a topic specific search in a topic search engine based on the distribution of the one or more topics for the list of content that each user from the first list of users posts, the topic search providing a subset list of the first list of users representing influencers in a specific topic; program instructions to identify one or more topics in the list of content that each user of the first list of users posts on the website; program instructions to determine the one or more topics do not exist in the topic search engine; program instructions to create the one or more topics in the topic search engine; program instructions to identify a list of keywords in the list of content that each user from the first list of users posts on the website; and program instructions to consolidate the list of keywords.
10. A computer system comprising: one or more computer processors; one or more computer readable storage media; and program instructions stored on the one or more computer readable storage medium for execution by at least one of the one or more computer processors, the program instructions comprising: program instructions to receive a dataset of information associated with a website, the information including a first list of users of the website and a list of content that each user posts, wherein each user is associated with one or more other users from the first list of users; program instructions to determine random values representing variables of the dataset of information on the website, wherein the variables includes one or more topics for the list of content that each user from the first list of users posts on the website; program instructions to perform one or more iterations of Gibbs Sampling utilizing the initial values, wherein performing each of the one or more iterations assigns new values representing variables of the dataset; program instructions to determine that the one or more new values representing variables of the dataset represent a distribution of the one or more topics for the list of content that each user from the first list of users posts; program instructions to execute a topic specific search in a topic search engine based on the distribution of the one or more topics for the list of content that each user from the first list of users posts, the topic search providing a subset list of the first list of users representing influencers in a specific topic; program instructions to identify one or more topics in the list of content that each user of the first list of users posts on the website; program instructions to determine the one or more topics do not exist in the topic search engine; program instructions to create the one or more topics in the topic search engine; program instructions to identify a list of keywords in the list of content that each user from the first list of users posts on the website; and program instructions to consolidate the list of keywords. 14. The computer system of claim 10 , wherein performing one or more iterations of Gibbs Sampling utilizing the initial values, further comprising program instructions, stored on the one or more computer readable storage media, which when executed by a processor, cause the processor to: perform a first iteration of Gibbs Sampling, wherein performing the first iteration assigns a first set of values as new values representing variables of the dataset; and perform a second iteration of Gibbs Sampling, wherein performing the second iteration assigns a second set of values as part of the new values representing variables of the dataset.