1. A method comprising: receiving a selection of content within a transcript of an electronic communication, wherein the electronic communication is an instant messaging (IM) communication; applying a label to the content selected within the transcript; assigning a unique URL to the content selected from within the transcript; and forwarding at least the content selected to a storage location accessible via the unique URL.
1. A method comprising: receiving a selection of content within a transcript of an electronic communication, wherein the electronic communication is an instant messaging (IM) communication; applying a label to the content selected within the transcript; assigning a unique URL to the content selected from within the transcript; and forwarding at least the content selected to a storage location accessible via the unique URL. 4. The method of claim 1 , wherein assigning the unique URL further comprises: generating prompts for entry of the unique URL, wherein manual entry of the unique URL is available, wherein said prompts are generated at one or more periods from among: before the selection of the content, wherein a received URL serves as a default, automatically utilized URL for content selected, wherein the default URL may be selectably changed after selection of the content; and after selection of the content, wherein a URL is required to be entered after selection of the content; and associating the unique URL with the content and assigning the unique URL to a predefined searchable location.