18. The system of claim 14 , wherein the at least one computing device is further configured to at least in response to the determination that the behavioral association exists, associate the search term with at least one attribute associated with at least one other item in the electronic repository.
18. The system of claim 14 , wherein the at least one computing device is further configured to at least in response to the determination that the behavioral association exists, associate the search term with at least one attribute associated with at least one other item in the electronic repository. 20. The system of claim 18 , wherein the interactions comprise a user searching the search term in a user session and at least one of subsequently purchasing the item in the user session, subsequently adding the item to a shopping cart, or subsequently viewing the item.