14. The system of claim 1 , wherein said domain name appraisal module is further configured to calculate said pay-per-click value for said domain name by: i) receiving, from one or more pay-per-click bid metrics services or software, one or more pay-per-click bid metrics for said domain name; ii) generating a bid metric value comprising said one or more pay-per-click bid metrics; iii) receiving, from one or more search engines, a number of ads returned for said domain name as measured by said one or more search engines; and iv) generating a returned ads value comprising said number of ads returned for said domain name.
14. The system of claim 1 , wherein said domain name appraisal module is further configured to calculate said pay-per-click value for said domain name by: i) receiving, from one or more pay-per-click bid metrics services or software, one or more pay-per-click bid metrics for said domain name; ii) generating a bid metric value comprising said one or more pay-per-click bid metrics; iii) receiving, from one or more search engines, a number of ads returned for said domain name as measured by said one or more search engines; and iv) generating a returned ads value comprising said number of ads returned for said domain name. 16. The system of claim 14 , wherein said domain name appraisal module is further configured to: i) write said bid metric value to a bid metric data field in a record for said domain name stored in a database communicatively coupled to said network; ii) write said returned ads value to a returned ads data field in said record; and iii) write said pay-per-click value to a pay-per-click data field in said record.