13. A system for reconciling detailed user transaction feedback with a numerical transaction rating by a user that rates a seller of an item, comprising: one or more hardware processors configured to detect that the numerical transaction rating indicates a negative experience; mine, by use of a positive sentiment mining too, a sentiment of words in the feedback and detect that the words indicate positive sentiment; responsive to detecting that the words indicate positive sentiment, prepare confirmatory content to present to the user for confirming that the numerical transaction rating indicates a negative experience: display the confirmatory content to the user on a first user interface via the Internet; receive from the user, via the Internet, responsive to displaying the confirmatory content, confirmatory information that confirms that the numerical transaction rating indicates a negative experience; responsive to receiving the confirmatory information, transform a state of the numerical transaction rating to a state that reconciles the numerical transaction rating and the positive sentiment; prepare, by use of the reconciled numerical transaction rating, content that measures trustworthiness of the seller; and display the content that measures trustworthiness of the seller to buyers on a second user interface via the Internet.
13. A system for reconciling detailed user transaction feedback with a numerical transaction rating by a user that rates a seller of an item, comprising: one or more hardware processors configured to detect that the numerical transaction rating indicates a negative experience; mine, by use of a positive sentiment mining too, a sentiment of words in the feedback and detect that the words indicate positive sentiment; responsive to detecting that the words indicate positive sentiment, prepare confirmatory content to present to the user for confirming that the numerical transaction rating indicates a negative experience: display the confirmatory content to the user on a first user interface via the Internet; receive from the user, via the Internet, responsive to displaying the confirmatory content, confirmatory information that confirms that the numerical transaction rating indicates a negative experience; responsive to receiving the confirmatory information, transform a state of the numerical transaction rating to a state that reconciles the numerical transaction rating and the positive sentiment; prepare, by use of the reconciled numerical transaction rating, content that measures trustworthiness of the seller; and display the content that measures trustworthiness of the seller to buyers on a second user interface via the Internet. 14. The system of claim 13 wherein the positive mining sentiment tool comprises an application for testing words to detect whether the words indicate positive sentiment or negative sentiment.