15. The method of claim 1 , further comprising selecting, by the at least one processor, a configuration for generating the score.
15. The method of claim 1 , further comprising selecting, by the at least one processor, a configuration for generating the score. 16. The method of claim 15 , further comprising, by the at least one processor, computing a parameter defined in the configuration, and wherein said score is generated in accordance with said configuration parameter and a click type.