10. The method of claim 9 , further comprising: receiving a search query from the user; performing a search based on the search query; creating a search filter based on demographic information associated with the user, the search filter being configured to prioritize the search results; filtering the search results using the search filter; and providing the filtered search results to the user.
10. The method of claim 9 , further comprising: receiving a search query from the user; performing a search based on the search query; creating a search filter based on demographic information associated with the user, the search filter being configured to prioritize the search results; filtering the search results using the search filter; and providing the filtered search results to the user. 13. The method of claim 10 , wherein creating the search filter further comprises: applying one or more of the plurality of search terms from the search index used by the other individuals that are associated with the relevant demographic category to the search; and limiting the search results to results associated with the plurality of destination content from the destination index used by the other individuals that are associated with the relevant demographic category.