1. A server configured for automatically identifying references to a new business within published content returned from an online source over a network, the server comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the server to: store business data describing previously identified new businesses in a business repository; store data that represent online sources that have published content referencing previously identified businesses in a source search index; receive search results returned by a search engine in response to receiving a submitted query via a plurality of search query interfaces, and; identify and extract references to new businesses that are included in published content included in the received search results by applying a pattern recognition algorithm that is configured to process one or more text patterns extracted from the published content, wherein a new business is one of a newly opened business or a business that is about to open; verify each of a set of new businesses in the extracted references by determining whether data representing the new business is already stored in the business repository; and maintain the source search index.
1. A server configured for automatically identifying references to a new business within published content returned from an online source over a network, the server comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the server to: store business data describing previously identified new businesses in a business repository; store data that represent online sources that have published content referencing previously identified businesses in a source search index; receive search results returned by a search engine in response to receiving a submitted query via a plurality of search query interfaces, and; identify and extract references to new businesses that are included in published content included in the received search results by applying a pattern recognition algorithm that is configured to process one or more text patterns extracted from the published content, wherein a new business is one of a newly opened business or a business that is about to open; verify each of a set of new businesses in the extracted references by determining whether data representing the new business is already stored in the business repository; and maintain the source search index. 2. The server of claim 1 , wherein the business repository is instantiated by storing data representing previously identified new businesses, wherein the seed data describing each previously identified new business includes at least one of the group of business attributes including business name, type of business, and business location.