15. The method of claim 14 , wherein said alternative product is selected based on at least one of a predetermined near-price margin, a predetermined near-rank margin, and a predetermined severity differential threshold.
15. The method of claim 14 , wherein said alternative product is selected based on at least one of a predetermined near-price margin, a predetermined near-rank margin, and a predetermined severity differential threshold. 16. The method of claim 15 , wherein said selecting said alternative product includes identifying a candidate alternative product which: is within a predetermined near-price margin of said selected product; has at least one attribute with a severity value that is above a predetermined severity differential threshold; and has the same primary scenario as said selected product.