12. The system of claim 11 , wherein the uploaded target audio reference includes: a mix of background music and other sounds; information identifying the background music; and a selection of at least one aggregate experience category to which the background music belongs; and the one or more processors configured to execute further instructions stored in the memory to store the selection of the at least one aggregate experience category with the campaign.
12. The system of claim 11 , wherein the uploaded target audio reference includes: a mix of background music and other sounds; information identifying the background music; and a selection of at least one aggregate experience category to which the background music belongs; and the one or more processors configured to execute further instructions stored in the memory to store the selection of the at least one aggregate experience category with the campaign. 13. The system of claim 12 , wherein: the promotional content includes visual media; and presentation of the visual media is synchronized to lyrics of the background music.