11. A method of providing an interactive media service, said method comprising: receiving a called telephone number that identifies a call from a user; receiving a location from a location server in response to a first request, said first request identifying said called telephone number; receiving an interactive application from an application server in response to a second request, said second request identifying said location; establishing a real-time packet media session with at least one media resource; and controlling said at least one media resource during said real-time packet media session in accordance with said interactive application to provide said interactive media service to said user.
11. A method of providing an interactive media service, said method comprising: receiving a called telephone number that identifies a call from a user; receiving a location from a location server in response to a first request, said first request identifying said called telephone number; receiving an interactive application from an application server in response to a second request, said second request identifying said location; establishing a real-time packet media session with at least one media resource; and controlling said at least one media resource during said real-time packet media session in accordance with said interactive application to provide said interactive media service to said user. 12. The method of claim 11 , wherein a gateway associated with said called telephone number receives said call.