5. An apparatus comprising: means for determining a plurality of frame scores for each of a plurality of respective frames, wherein the plurality of respective frames, when displayed, form animated graphic images, and wherein the means for determining the plurality of frame scores further comprises means for determining the plurality of frame scores to be a plurality of probabilities that the plurality of respective frames will be displayed based on at least one embedded link between two of the plurality of frames, wherein the means for determining the plurality of frame scores based on at least one embedded link further comprises means for reducing the frame scores for a subset of the plurality of frames that is skipped by the embedded link; means for determining a plurality of frame weights for a term in each of the plurality of frames, wherein the plurality of frame weights comprise scores of prominence of the term in the plurality of frames; means for determining a plurality of effect bonuses for the term in each of the plurality of frames; means for determining a term score for the term based on the plurality of frame scores, the plurality of frame weights, and the plurality of effect bonuses, wherein the means for determining the term score for the term further comprises assigning the term score for the term to be a summation of the plurality of frame scores multiplied by a sum of the plurality of frame weights and the plurality of effect bonuses; and a display device displaying pages that contain the frames containing the term in an order based on the term score in response to a search request.
5. An apparatus comprising: means for determining a plurality of frame scores for each of a plurality of respective frames, wherein the plurality of respective frames, when displayed, form animated graphic images, and wherein the means for determining the plurality of frame scores further comprises means for determining the plurality of frame scores to be a plurality of probabilities that the plurality of respective frames will be displayed based on at least one embedded link between two of the plurality of frames, wherein the means for determining the plurality of frame scores based on at least one embedded link further comprises means for reducing the frame scores for a subset of the plurality of frames that is skipped by the embedded link; means for determining a plurality of frame weights for a term in each of the plurality of frames, wherein the plurality of frame weights comprise scores of prominence of the term in the plurality of frames; means for determining a plurality of effect bonuses for the term in each of the plurality of frames; means for determining a term score for the term based on the plurality of frame scores, the plurality of frame weights, and the plurality of effect bonuses, wherein the means for determining the term score for the term further comprises assigning the term score for the term to be a summation of the plurality of frame scores multiplied by a sum of the plurality of frame weights and the plurality of effect bonuses; and a display device displaying pages that contain the frames containing the term in an order based on the term score in response to a search request. 8. The apparatus of claim 5 , wherein the means for determining the plurality of frame weights further comprises: means for determining the plurality of frame weights based on at least one attribute selected from a group consisting of: a font size of the term, a font style of the term, a color of the term, occlusion of the term, and a location of the term.