19. The apparatus of claim 18 , wherein the selection is response to an access to one of the web servers, the access without the transferring of unique ID coding of a good or service corresponding to the entity of the selected subset from the accessed web server.
19. The apparatus of claim 18 , wherein the selection is response to an access to one of the web servers, the access without the transferring of unique ID coding of a good or service corresponding to the entity of the selected subset from the accessed web server. 20. The apparatus of claim 19 , wherein the received query comprises a conditional order, and the apparatus further comprises: means for determining whether a condition is met; and means for causing an order to be sent to the web server that corresponds to the entity of the selected subset responsive to determining that the condition is met.