15. The method of claim 1 , wherein the received information comprises a feed that includes plurality of the stories generated for the viewing user and also includes the story selected for presentation as a social advertisement.
15. The method of claim 1 , wherein the received information comprises a feed that includes plurality of the stories generated for the viewing user and also includes the story selected for presentation as a social advertisement. 18. The method of claim 15 , wherein sponsorship of one of the plurality of stories generated for the viewing user maximizes the chance that the story will be provided for display to the viewing user in a situation where the story might not otherwise be selected for display.