5. A computer system for providing targeted feedback based on a goal of the feedback, the computer system comprising: one or more computer processors; one or more computer-readable storage media; program instructions stored on the one or more computer-readable storage media for execution by at least one of the one or more computer processors, the program instructions comprising: program instructions to receive a goal desired as a result of an exchange of information between a plurality of users engaged in one or more cognitive thinking tasks, wherein the goal is provided by a user with an interest in the result of the exchange of information and includes one of: convergent thinking, divergent thinking, and targeted thinking, and wherein the exchange of information between the plurality of users is a discussion among the plurality of users aimed at solving a problem; program instructions to monitor the exchange of information between the plurality of users; program instructions to record the information exchanged between the plurality of users; program instructions to determine one or more keywords from the recorded information; program instructions to map the one or more keywords in a database storing ontological relationships, wherein the program instructions to map the one or more keywords include program instructions to index the one or more keywords and program instructions to map the one or more keywords at least one indexed term in the database storing ontological relationships; program instructions to determine based, at least in part, on the received goal, the one or more keywords, and the stored ontological relationships, targeted feedback for the plurality of users, wherein the targeted feedback is aimed at producing priming effects on the plurality of users and the targeted feedback is targeted at guiding the plurality of users to solving the problem; and program instructions to provide the determined targeted feedback to the plurality of users in order to alter subsequent behavior in a manner desired by the goal by guiding the plurality of users to solving the problem.
5. A computer system for providing targeted feedback based on a goal of the feedback, the computer system comprising: one or more computer processors; one or more computer-readable storage media; program instructions stored on the one or more computer-readable storage media for execution by at least one of the one or more computer processors, the program instructions comprising: program instructions to receive a goal desired as a result of an exchange of information between a plurality of users engaged in one or more cognitive thinking tasks, wherein the goal is provided by a user with an interest in the result of the exchange of information and includes one of: convergent thinking, divergent thinking, and targeted thinking, and wherein the exchange of information between the plurality of users is a discussion among the plurality of users aimed at solving a problem; program instructions to monitor the exchange of information between the plurality of users; program instructions to record the information exchanged between the plurality of users; program instructions to determine one or more keywords from the recorded information; program instructions to map the one or more keywords in a database storing ontological relationships, wherein the program instructions to map the one or more keywords include program instructions to index the one or more keywords and program instructions to map the one or more keywords at least one indexed term in the database storing ontological relationships; program instructions to determine based, at least in part, on the received goal, the one or more keywords, and the stored ontological relationships, targeted feedback for the plurality of users, wherein the targeted feedback is aimed at producing priming effects on the plurality of users and the targeted feedback is targeted at guiding the plurality of users to solving the problem; and program instructions to provide the determined targeted feedback to the plurality of users in order to alter subsequent behavior in a manner desired by the goal by guiding the plurality of users to solving the problem. 6. The computer system of claim 5 , wherein the program instructions to provide the determined targeted feedback include one or more of: displaying text, displaying images, and providing auditory stimulus.