1. A system, comprising: one or more server computers communicatively coupled to a network and running a domain name appraisal module configured to: A) receive a domain name comprising a domain name text string and a top level domain; B) calculate an appraisal value for said domain name, said appraisal value increasing or decreasing responsive to one or more variances in: i) a precision value; ii) a popularity value; iii) a presence value; iv) a pattern value; and v) a pay-per-click value; C) determine whether said top level domain comprises a .com top level domain; D) responsive to a determination that: i) said top level domain comprises said .com top level domain, assign a value of 1 to a domain scarcity multiplier; ii) said top level domain does not comprise said .com top level domain, calculate: a) a first sum of one or more domain name registrations for said top level domain; b) a second sum of one or more .com domain name registrations; c) said domain scarcity multiplier comprising a decimal value calculated according to said first sum divided by said second sum; name registrations); E) calculate a revised appraisal value for said domain name according to said appraisal value being multiplied by said domain scarcity multiplier; and F) transmit said revised appraisal value to a client computer communicatively coupled to said network.
1. A system, comprising: one or more server computers communicatively coupled to a network and running a domain name appraisal module configured to: A) receive a domain name comprising a domain name text string and a top level domain; B) calculate an appraisal value for said domain name, said appraisal value increasing or decreasing responsive to one or more variances in: i) a precision value; ii) a popularity value; iii) a presence value; iv) a pattern value; and v) a pay-per-click value; C) determine whether said top level domain comprises a .com top level domain; D) responsive to a determination that: i) said top level domain comprises said .com top level domain, assign a value of 1 to a domain scarcity multiplier; ii) said top level domain does not comprise said .com top level domain, calculate: a) a first sum of one or more domain name registrations for said top level domain; b) a second sum of one or more .com domain name registrations; c) said domain scarcity multiplier comprising a decimal value calculated according to said first sum divided by said second sum; name registrations); E) calculate a revised appraisal value for said domain name according to said appraisal value being multiplied by said domain scarcity multiplier; and F) transmit said revised appraisal value to a client computer communicatively coupled to said network. 17. The system of claim 1 , wherein said domain name appraisal module is further configured to determine whether said domain name text string comprises one or more dashes and, responsive to a determination that said domain name text string comprises said one or more dashes calculate a dashes multiplier, wherein said dashes multiplier is less than 1, wherein said revised appraisal value is calculated according to the following formula: said revised appraisal value=(said appraisal value)*(said domain scarcity multiplier)*(said dashes multiplier).