18. The method of claim 1 , wherein multiple alternative first additional content exists for the term and are available for presentation by the first mobile communication device, and wherein the method further comprises selecting and presenting at least one alternative first additional content of the multiple alternative first additional content.
18. The method of claim 1 , wherein multiple alternative first additional content exists for the term and are available for presentation by the first mobile communication device, and wherein the method further comprises selecting and presenting at least one alternative first additional content of the multiple alternative first additional content. 19. The method of claim 18 , wherein selecting the at least one alternative first additional content of the multiple alternative first additional content is performed by a user of the first mobile communication device.