15. The tangible computer-readable storage media of claim 14 , wherein the converting the document from the first format to the second format further translates an embedded image of the document from a first embedded image format to a second embedded image format such that the second embedded image format is a further characteristic of the second format.
15. The tangible computer-readable storage media of claim 14 , wherein the converting the document from the first format to the second format further translates an embedded image of the document from a first embedded image format to a second embedded image format such that the second embedded image format is a further characteristic of the second format. 16. The tangible computer-readable storage media of claim 15 , further comprising; heuristically analyzing the content and structure of the first format with respect to the second format; and translating the content and the structure from the first format to the second format based at least in part upon a result of the heuristic analysis.