4. The process of claim 1 , wherein the process action of personalizing results of the search based on knowledge of the identified site or IO comprises the actions of: maintaining a record of the individuals' search or interaction history in the search engine; and displaying aspects of the individuals' search or interaction history record to the individuals.
4. The process of claim 1 , wherein the process action of personalizing results of the search based on knowledge of the identified site or IO comprises the actions of: maintaining a record of the individuals' search or interaction history in the search engine; and displaying aspects of the individuals' search or interaction history record to the individuals. 5. The process of claim 4 , wherein the process action of displaying aspects of the individuals' search or interaction history record to the individuals comprises at least one of the following actions: emphasizing PNQs residing in said record; or emphasizing sites or IOs that are strongly associated with PNQs; or emphasizing sites or IOs that are visited at the end of a session; or displaying said aspects to the individuals automatically at the beginning of a new session; or displaying said aspects to the individuals in context as the individuals conduct a related follow-on search; or displaying said aspects to the individuals prior to the search on a search page; or displaying said aspects to the individuals prior to the search as part of a graphical user interface for the query.