11. A system comprising: a processor; and a memory, wherein the memory stores instructions that, when executed by the processor, cause the processor to: identify first text content on a first conversation medium; identify a plurality of available templates, each of the plurality of available templates including second text content; identify a plurality of available target sites, each of the plurality of available target sites including third text content; identify a first combination including a first template of the available templates, and a first target site of the available target sites; identify a second combination including a second template of the available templates, and a second target site of the available target sites; determine a first score based on a comparison of the second and third text contents of the first combination, against the first text content of the conversation; determine a second score based on a comparison of the second and third text contents of the second combination, against the first text content of the conversation; select one of the first or second combinations based on the first and second scores; and provide the second text of a selected template of the first and second templates corresponding to the selected combination, and a link to a selected target site of the first and second target sites corresponding to the selected combination, in the first conversation medium.
11. A system comprising: a processor; and a memory, wherein the memory stores instructions that, when executed by the processor, cause the processor to: identify first text content on a first conversation medium; identify a plurality of available templates, each of the plurality of available templates including second text content; identify a plurality of available target sites, each of the plurality of available target sites including third text content; identify a first combination including a first template of the available templates, and a first target site of the available target sites; identify a second combination including a second template of the available templates, and a second target site of the available target sites; determine a first score based on a comparison of the second and third text contents of the first combination, against the first text content of the conversation; determine a second score based on a comparison of the second and third text contents of the second combination, against the first text content of the conversation; select one of the first or second combinations based on the first and second scores; and provide the second text of a selected template of the first and second templates corresponding to the selected combination, and a link to a selected target site of the first and second target sites corresponding to the selected combination, in the first conversation medium. 19. The system of claim 11 , wherein the second text content of the selected template includes at least one of introductory words, themes, or prompts to take action.