8. The method of claim 1 , wherein the purchase-related search result is further configured such that when the user interacts with the purchase-related search result indicating a desire to transition to a merchant site, the method further comprises receiving a transition to the merchant site associated with the purchase-related search result.
8. The method of claim 1 , wherein the purchase-related search result is further configured such that when the user interacts with the purchase-related search result indicating a desire to transition to a merchant site, the method further comprises receiving a transition to the merchant site associated with the purchase-related search result. 10. The method of claim 8 , wherein the communication interface comprises an application programming interface for managing the purchase and delivery of the item between the generalized search entity and the merchant site.