8. A computer implemented method, comprising: receiving a search string comprised of one or more first character set characters; converting the first character set characters of the search string to one or more second character set characters, the second character set different than the first character set; executing a search on the second character set search string to obtain one or more ranked individual search results; comparing any first character set characters in the ranked individual search results to the first character set characters in the search string; and determining a sub-ranking component for the ranked individual search results based on a match strength between the first character set characters of the search string and the first character set characters of the individual search results.
8. A computer implemented method, comprising: receiving a search string comprised of one or more first character set characters; converting the first character set characters of the search string to one or more second character set characters, the second character set different than the first character set; executing a search on the second character set search string to obtain one or more ranked individual search results; comparing any first character set characters in the ranked individual search results to the first character set characters in the search string; and determining a sub-ranking component for the ranked individual search results based on a match strength between the first character set characters of the search string and the first character set characters of the individual search results. 10. The computer implemented method of claim 8 , the search string comprising one or more characters of the first character set and one or more characters of the second character set.