3. The apparatus of claim 1 , the ad requesting component to select ad-relevant words from the obtained words; and provide the ad-relevant words to the media server.
3. The apparatus of claim 1 , the ad requesting component to select ad-relevant words from the obtained words; and provide the ad-relevant words to the media server. 4. The apparatus of claim 3 , the ad requesting component to obtain a user context for a user requesting the video data; and use the user context to select the ad-relevant words.