12. The method of claim 10 , wherein the one or more predefined criteria comprise an advertisement revenue generation potential of each respective search term.
12. The method of claim 10 , wherein the one or more predefined criteria comprise an advertisement revenue generation potential of each respective search term. 14. The method of claim 12 , wherein the advertisement revenue generation potential of each respective search term is based on a highest cost-per-click amongst advertisements associated with a search for the respective search term.