17. The device according to claim 13 , wherein the one or more keywords are maintained in an application keyword database.
17. The device according to claim 13 , wherein the one or more keywords are maintained in an application keyword database. 18. The device according to claim 17 , further comprising the first launch assist module and the second launch assist module configured to, in the aggregate: collect information about applications launched; and communicate the collected information to the application keyword database.