7. The method of claim 4 wherein the first trigger comprises a first plurality of tokens, and wherein each token of the first plurality of tokens comprises characters that form one word.
7. The method of claim 4 wherein the first trigger comprises a first plurality of tokens, and wherein each token of the first plurality of tokens comprises characters that form one word. 12. The method of claim 7 wherein the first query rewrite value further identifies a second token to be added to the plurality of tokens during the search at the search engine when the first trigger is received by the search engine from a client device as part of the user query.