10. An apparatus comprising: at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, determine to access context information of a device; process and/or facilitate a processing of the context information to determine one or more commonly used terms within the context information, wherein the one or more commonly used terms indicate one or more themes; determine one or more communities of interest based, at least in part, on at least one of the one or more commonly used terms, the one or more communities of interest having respective community identifiers corresponding therewith; and determine to associate the device with at least one of the one or more communities of interest based, at least in part, on the corresponding community identifiers, for accessing awareness information related to one or more of the one or more communities of interest associated with the device.
10. An apparatus comprising: at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, determine to access context information of a device; process and/or facilitate a processing of the context information to determine one or more commonly used terms within the context information, wherein the one or more commonly used terms indicate one or more themes; determine one or more communities of interest based, at least in part, on at least one of the one or more commonly used terms, the one or more communities of interest having respective community identifiers corresponding therewith; and determine to associate the device with at least one of the one or more communities of interest based, at least in part, on the corresponding community identifiers, for accessing awareness information related to one or more of the one or more communities of interest associated with the device. 14. An apparatus of claim 10 , wherein the processing of the context information comprises identifying predetermined key terms within the context information, and wherein the determining the one or more communities of interest relating to the one or more themes is based at least in part on at least one of the predetermined key terms.