21. The computer readable storage media of claim 20 comprising the additional steps of: tracking, using the at least one computing device, revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period; and calculating, using the at least one computing device, brand earnings using the revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period.
21. The computer readable storage media of claim 20 comprising the additional steps of: tracking, using the at least one computing device, revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period; and calculating, using the at least one computing device, brand earnings using the revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period. 22. The computer readable storage media of claim 21 further comprising the additional step of: calculating, using the at least one computing device, branded operating profit by subtracting a charge for operating costs from the brand earnings.