12. The method of claim 1 , applying the first set of rules resulting in assigning respective scores to respective segments, the computer determining whether the on-line bank account is a business account or utilized for business purposes based at least in part upon the respective scores for respective segments.
12. The method of claim 1 , applying the first set of rules resulting in assigning respective scores to respective segments, the computer determining whether the on-line bank account is a business account or utilized for business purposes based at least in part upon the respective scores for respective segments. 14. The method of claim 12 , the first set of rules comprising multiple rules that are applied to each segment such that multiple scores are assigned to each segment.