14. The system of claim 11 , wherein the digitized text is created by converting the audio-visual advertisement into digital text by taking screen shots of key portions of the audio-visual advertisement.
14. The system of claim 11 , wherein the digitized text is created by converting the audio-visual advertisement into digital text by taking screen shots of key portions of the audio-visual advertisement. 15. The system of claim 14 , wherein the digital text represents portions of the audio-visual advertisement.