3. The system of claim 1 , further comprising a keyword record generating module running on said one or more server computers and configured to: i) receive, for each of one or more sold domain names in a domain name aftermarket, a plurality of aftermarket sales information comprising: a) a sold domain name sold in said domain name aftermarket; b) a sale date on which said sold domain name was sold in said domain name aftermarket; and c) a sale price for which said sold domain name sold in said domain name aftermarket; ii) identify, in said sold domain name: a top level domain, one or more keywords, a quantity of said one or more keywords and an ordinal position of each of said one or more keywords; iii) generate, for each of said one or more keywords, said monetary value comprising a quotient calculated by dividing said sale price by said quantity of said one or more keywords; and iv) write to said database, for each of said one or more keywords: a) said sale date; b) said text string comprising one of said one or more keywords; c) said monetary value; d) said ordinal position, in said sold domain name, of said one of said one or more keywords; and e) said top level domain.
3. The system of claim 1 , further comprising a keyword record generating module running on said one or more server computers and configured to: i) receive, for each of one or more sold domain names in a domain name aftermarket, a plurality of aftermarket sales information comprising: a) a sold domain name sold in said domain name aftermarket; b) a sale date on which said sold domain name was sold in said domain name aftermarket; and c) a sale price for which said sold domain name sold in said domain name aftermarket; ii) identify, in said sold domain name: a top level domain, one or more keywords, a quantity of said one or more keywords and an ordinal position of each of said one or more keywords; iii) generate, for each of said one or more keywords, said monetary value comprising a quotient calculated by dividing said sale price by said quantity of said one or more keywords; and iv) write to said database, for each of said one or more keywords: a) said sale date; b) said text string comprising one of said one or more keywords; c) said monetary value; d) said ordinal position, in said sold domain name, of said one of said one or more keywords; and e) said top level domain. 7. The system of claim 3 , wherein said keyword record generating module receives said plurality of aftermarket sales information at a conclusion of a sale of said sold domain name in said domain name aftermarket.