39. The process of claim 22 , wherein the predicted response is based on relevance features of any of the analyzed publishing context, the analyzed advertising context and information associated with the user.
39. The process of claim 22 , wherein the predicted response is based on relevance features of any of the analyzed publishing context, the analyzed advertising context and information associated with the user. 41. The process of claim 39 , wherein the relevance features comprise any of term matching, category matching, concept matching, context identification, brand power, time, action history and user behavior.