1. A system for presenting targeted search results to a mobile communication facility operated by a user, the system comprising one or more computers having computer readable media having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: (a) receiving information relating to one or more user characteristics of the user, wherein the one or more user characteristics are derived from information obtained through a carrier and include a viewing history of television content corresponding to the user as recorded through use of a television operated by the user, wherein the user is paying for use of the mobile communication facility with the carrier, wherein the user is paying for a television service via a subscription with a television service provider, wherein the viewing history of television content includes a plurality of episodes from a series viewed by the user via the television, wherein the television service provider transmits the series to the user, wherein the carrier is the same as the television service provider; (b) receiving from the mobile communication facility a search request containing a word; (c) determining that the word is more contextually relevant to the series than search results unrelated to the series, wherein the determination is based on the received viewing history of television content; and (d) transmitting to the mobile communication facility information corresponding to a viewing source for one or more episodes of the series not yet viewed by the user, wherein display of the information corresponding to the viewing source is prioritized over display of the search results unrelated to the series.
1. A system for presenting targeted search results to a mobile communication facility operated by a user, the system comprising one or more computers having computer readable media having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: (a) receiving information relating to one or more user characteristics of the user, wherein the one or more user characteristics are derived from information obtained through a carrier and include a viewing history of television content corresponding to the user as recorded through use of a television operated by the user, wherein the user is paying for use of the mobile communication facility with the carrier, wherein the user is paying for a television service via a subscription with a television service provider, wherein the viewing history of television content includes a plurality of episodes from a series viewed by the user via the television, wherein the television service provider transmits the series to the user, wherein the carrier is the same as the television service provider; (b) receiving from the mobile communication facility a search request containing a word; (c) determining that the word is more contextually relevant to the series than search results unrelated to the series, wherein the determination is based on the received viewing history of television content; and (d) transmitting to the mobile communication facility information corresponding to a viewing source for one or more episodes of the series not yet viewed by the user, wherein display of the information corresponding to the viewing source is prioritized over display of the search results unrelated to the series. 2. The system of claim 1 , wherein the mobile communication facility is a cellular phone.