6. The method as set forth in claim 1 further comprising the steps of: conducting first keyword searches in said web site, using a search engine in said web site, based on sets of search terms ANDed together; conducting second keyword searches in said web site, using said search engine at said web site, based on respective subsets of said sets of search terms, wherein each subset is either a single term within the respective set or two or more terms within the respective set ANDed together; and determining a score for effectiveness of said search engine based at least in part on the frequency at which search results of said first keyword searches are contained in search results for the respective second keyword searches.
6. The method as set forth in claim 1 further comprising the steps of: conducting first keyword searches in said web site, using a search engine in said web site, based on sets of search terms ANDed together; conducting second keyword searches in said web site, using said search engine at said web site, based on respective subsets of said sets of search terms, wherein each subset is either a single term within the respective set or two or more terms within the respective set ANDed together; and determining a score for effectiveness of said search engine based at least in part on the frequency at which search results of said first keyword searches are contained in search results for the respective second keyword searches. 7. The method as set forth in claim 6 further comprising the steps of: conducting third keyword searches in said web site, using said search engine in said web site, based on predefined search terms suited for a type of said web site; determining a frequency at which said search engine identifies one or more hyperlinks complying with said third keyword searches; and determining a score for content of said web site based at least in part on the frequency at which said search engine identifies one or more hyperlinks complying with said third keyword searches.