7. The method of claim 1 , wherein the second portable electronic device is configured to utilize a browser to access a web resource corresponding to the URI or URL.
7. The method of claim 1 , wherein the second portable electronic device is configured to utilize a browser to access a web resource corresponding to the URI or URL. 8. The method of claim 7 , wherein accessing the web resource corresponding to the URI or URL facilitates serving one or more advertisements to the second portable electronic device.