1. In a multimedia call center (MMCC) supporting multiple channels and forms of communication and storing call center transactions in a data repository, a threading software application, comprising: a programming input for a user to enter association criteria; an access function that accesses at least stored data in the data repository; a search function that searches accessed data for association criteria, and notes those data entities that meet the association criteria; and a display function that displays at least indicators of data entities meeting the association criteria.
1. In a multimedia call center (MMCC) supporting multiple channels and forms of communication and storing call center transactions in a data repository, a threading software application, comprising: a programming input for a user to enter association criteria; an access function that accesses at least stored data in the data repository; a search function that searches accessed data for association criteria, and notes those data entities that meet the association criteria; and a display function that displays at least indicators of data entities meeting the association criteria. 2. The application of claim 1 wherein the display function displays icons for data entities, the icons arranged in threads or tree structures.