11. The program product of claim 10 , wherein recognized behavior patterns are correlated by a learning system with a second indicator of relevance to the user.
11. The program product of claim 10 , wherein recognized behavior patterns are correlated by a learning system with a second indicator of relevance to the user. 12. The program product of claim 11 , further comprising program code that utilizes the first indicator of relevance and the second indicator of relevance to calculate the affinity score.