7. The method of claim 1 further comprising: collecting data indicative of user actions from a plurality of user proxy devices; and generating an entity rank for each physical entity of the subset of physical entities based on data from the user proxy devices.
7. The method of claim 1 further comprising: collecting data indicative of user actions from a plurality of user proxy devices; and generating an entity rank for each physical entity of the subset of physical entities based on data from the user proxy devices. 8. The method of claim 7 further comprising: identifying, based on the data, a plurality of user actions; for each user action, identifying a user and at least one physical entity associated with the user action; and generating the entity rank for each physical entity in the subset of physical entities based on a number of user actions associated with each physical entity.