1. A method for determining a reputation score representing a reputation of an Internet user comprising: collecting, at a computer, at least one search result from a data source via a search engine based on a search term identifying the Internet user; identifying a contextual token describing the Internet user within a string of words surrounding a relevancy-indicating token in the at least one search result; determining an effect of the at least one search result on the reputation of the Internet user based at least in part on whether the identified contextual token affects the reputation of the user; associating the identified contextual token with a token weight based on the determined effect; and calculating the reputation score representing the reputation of the Internet user based at least in part on the associated token weight.
1. A method for determining a reputation score representing a reputation of an Internet user comprising: collecting, at a computer, at least one search result from a data source via a search engine based on a search term identifying the Internet user; identifying a contextual token describing the Internet user within a string of words surrounding a relevancy-indicating token in the at least one search result; determining an effect of the at least one search result on the reputation of the Internet user based at least in part on whether the identified contextual token affects the reputation of the user; associating the identified contextual token with a token weight based on the determined effect; and calculating the reputation score representing the reputation of the Internet user based at least in part on the associated token weight. 4. The method of claim 1 , further comprising: presenting the reputation score to a third party at the Internet user's request for vouching that the Internet user is as reputable as the score indicates.