1. A computerized method for providing one or more of vector terms for use in identifying advertisements, the method comprising: retrieving, periodically during an instant messaging conversation, one or more terms or phrases used in the instant messaging conversation in which one or more users are participating; electronically, generating, via a processing device, one or more term vectors comprising one or more vector terms for at least one term or phrase used in the instant messaging conversation with a greatest frequency; retrieving one or more advertisements associated with the at least one term or phrase used in the instant messaging conversation with a greatest frequency; and retrieving one or more content items responsive to a query associated with a selected vector term.
1. A computerized method for providing one or more of vector terms for use in identifying advertisements, the method comprising: retrieving, periodically during an instant messaging conversation, one or more terms or phrases used in the instant messaging conversation in which one or more users are participating; electronically, generating, via a processing device, one or more term vectors comprising one or more vector terms for at least one term or phrase used in the instant messaging conversation with a greatest frequency; retrieving one or more advertisements associated with the at least one term or phrase used in the instant messaging conversation with a greatest frequency; and retrieving one or more content items responsive to a query associated with a selected vector term. 5. The method of claim 1 further comprising displaying the one or more vector terms in a browser.