1. An apparatus comprising: at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the processor, cause the apparatus to at least: receive a content category selection, wherein at least a portion of the content category selection is based on a combination of a plurality of user profiles that are combined based on a received indication of a weight for each user profile of the plurality of user profiles; determine one or more contextual characteristics; cause the content category selection and the one or more contextual characteristics to permit selection of a content package to be provided; and cause an output of the content package to be provided.
1. An apparatus comprising: at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the processor, cause the apparatus to at least: receive a content category selection, wherein at least a portion of the content category selection is based on a combination of a plurality of user profiles that are combined based on a received indication of a weight for each user profile of the plurality of user profiles; determine one or more contextual characteristics; cause the content category selection and the one or more contextual characteristics to permit selection of a content package to be provided; and cause an output of the content package to be provided. 4. The apparatus of claim 1 , wherein the at least one memory including the computer program code is further configured to, with the at least one processor, cause the apparatus to cause the content category selection and the one or more contextual characteristics to be provided by: causing a transmission of a content request comprising the content category selection and the one or more contextual characteristics to a content package selector; and receiving the content package from the content package selector.