9. A system comprising: a recommendation module, comprising one or more hardware processors, configured to: receive a request from a particular user to view one or more online reviews; access a plurality of reviews generated by a plurality of review authors; determine a similarity of one or more of the review authors to the particular user, based on at least one of a user preference profile of the particular user and a connection of the particular user on an online social network; sort the reviews, based on the determined similarity of the one or more of the review authors to the particular user; and provide the sorted reviews to the particular user.
9. A system comprising: a recommendation module, comprising one or more hardware processors, configured to: receive a request from a particular user to view one or more online reviews; access a plurality of reviews generated by a plurality of review authors; determine a similarity of one or more of the review authors to the particular user, based on at least one of a user preference profile of the particular user and a connection of the particular user on an online social network; sort the reviews, based on the determined similarity of the one or more of the review authors to the particular user; and provide the sorted reviews to the particular user. 13. The system of claim 9 , wherein each of the plurality of reviews are associated with at least one of a venue, a service, and a location.