16. A system for providing content suggestions, comprising: a processor; and memory comprising processor-executable instructions that when executed by the processor cause implementation of a content suggestion component configured to: identify an occurrence of a business reference, of a business, associated with a user; evaluate search keywords that resulted in user engagement with the business to identify a set of search keywords, comprising a first search keyword and a second search keyword, having user engagement, with the business, above a threshold; determine a set of merchandise items available via the business, comprising a first merchandise item corresponding to the first search keyword and a second merchandise item corresponding to the second search keyword, based upon the set of search keywords; generate a set of content suggestions, comprising a first content suggestion corresponding to a first link to the first merchandise item and a second content suggestion corresponding to a second link to the second merchandise item, based upon the set of merchandise items, at least one of the first link or the second link associated with the business; and provide the set of content suggestions for display via an interface to the user.
16. A system for providing content suggestions, comprising: a processor; and memory comprising processor-executable instructions that when executed by the processor cause implementation of a content suggestion component configured to: identify an occurrence of a business reference, of a business, associated with a user; evaluate search keywords that resulted in user engagement with the business to identify a set of search keywords, comprising a first search keyword and a second search keyword, having user engagement, with the business, above a threshold; determine a set of merchandise items available via the business, comprising a first merchandise item corresponding to the first search keyword and a second merchandise item corresponding to the second search keyword, based upon the set of search keywords; generate a set of content suggestions, comprising a first content suggestion corresponding to a first link to the first merchandise item and a second content suggestion corresponding to a second link to the second merchandise item, based upon the set of merchandise items, at least one of the first link or the second link associated with the business; and provide the set of content suggestions for display via an interface to the user. 19. The system of claim 16 , the content suggestion component configured to: order content suggestions, within the set of content suggestions, based upon at least one of an advertising revenue opportunity, a user dwell time, a click through rate, a popularity metric, a trending metric, a user engagement metric, or a financial metric.