3. The method of claim 2 , further comprising: identifying the one or more personality models of the base personality.
3. The method of claim 2 , further comprising: identifying the one or more personality models of the base personality. 4. The method of claim 3 , wherein the identifying of the one or more personality models employs one or more of: user responses to direct questions; user expression derived from online activity of the user; or group associations of the user.