5. A method of implementing an electronic catalog of a merchant website, the method comprising: under control of one or more computing systems of the merchant website, the one or more computing systems configured with executable instructions, causing display of, to a user of the merchant website and by the one or more computing systems, an image that illustrates an item within the electronic catalog and having an associated page; and enabling, by the one or more computing systems, the user to associate a hyperlink to the associated page with the illustrated item.
5. A method of implementing an electronic catalog of a merchant website, the method comprising: under control of one or more computing systems of the merchant website, the one or more computing systems configured with executable instructions, causing display of, to a user of the merchant website and by the one or more computing systems, an image that illustrates an item within the electronic catalog and having an associated page; and enabling, by the one or more computing systems, the user to associate a hyperlink to the associated page with the illustrated item. 26. A method as recited in claim 5 , further comprising enabling other users of the merchant website to comment on the illustrated item or the illustrated item's association with the hyperlink.