15. A non-transitory computer readable medium with program instructions loaded therein that, when executed on the processor, cause the processor to carry out steps of: receiving a query directed to a first person for objects stored in a database, in which multiple users in multiple departments created uncoordinated person objects that do not share a common key, and in which the person objects are linked to person-related objects; identifying a plurality of candidate person objects responsive to the query for the first person, wherein the identified candidate person objects share at least some matching data; transmitting data for display to a user that lists the candidate person objects; receiving data from the user specifying linking among the candidate person objects; linking the specified candidate person objects to a coordinating customer relations management (CRM) object using a system-generated unique person identifier as a common key and preserving linkage to respective person-related objects associated with the specified candidate person objects, thereby creating a first person-related set; identifying one of the person objects in the first person-related set as a lead active person object; receiving a subsequent request for CRM data related to the first person, retrieving the coordinating CRM object, and using the links from the coordinating CRM object to at least some coordinated person objects in the first person-related set; and transmitting responsive data for display that lists data from the coordinated person objects, featuring data from the lead active person object.
15. A non-transitory computer readable medium with program instructions loaded therein that, when executed on the processor, cause the processor to carry out steps of: receiving a query directed to a first person for objects stored in a database, in which multiple users in multiple departments created uncoordinated person objects that do not share a common key, and in which the person objects are linked to person-related objects; identifying a plurality of candidate person objects responsive to the query for the first person, wherein the identified candidate person objects share at least some matching data; transmitting data for display to a user that lists the candidate person objects; receiving data from the user specifying linking among the candidate person objects; linking the specified candidate person objects to a coordinating customer relations management (CRM) object using a system-generated unique person identifier as a common key and preserving linkage to respective person-related objects associated with the specified candidate person objects, thereby creating a first person-related set; identifying one of the person objects in the first person-related set as a lead active person object; receiving a subsequent request for CRM data related to the first person, retrieving the coordinating CRM object, and using the links from the coordinating CRM object to at least some coordinated person objects in the first person-related set; and transmitting responsive data for display that lists data from the coordinated person objects, featuring data from the lead active person object. 19. The non-transitory computer readable medium with program instructions of claim 15 , further including instructions that implement transmitting responsive data for display that includes data from person-related objects for companies and opportunities associated with the first-person related set.