1. A computer-implemented method, comprising: receiving a network query at a network system, the network query to include a natural language user request from a device and a request to match the natural language user request against an object graph; matching the natural language user request to one or more objects in the object graph, the object graph comprising token mappings for objects within the object graph, the token mappings based on data extracted from a plurality of interactions by a plurality of users of the network system, wherein the one or more objects are matched with the natural language user request based on the token mappings; and transmitting the matched one or more objects to the device for execution of the natural language user request based on the matched one or more objects.
1. A computer-implemented method, comprising: receiving a network query at a network system, the network query to include a natural language user request from a device and a request to match the natural language user request against an object graph; matching the natural language user request to one or more objects in the object graph, the object graph comprising token mappings for objects within the object graph, the token mappings based on data extracted from a plurality of interactions by a plurality of users of the network system, wherein the one or more objects are matched with the natural language user request based on the token mappings; and transmitting the matched one or more objects to the device for execution of the natural language user request based on the matched one or more objects. 6. The method of claim 1 , the matched one or more objects comprising a business object corresponding to a business entity, the business object represented in the object graph, further comprising: retrieving automated interaction instructions for the business entity based on the business object; and executing the natural language user request by performing at least one of a purchase and a reservation with a network server for the business entity based on the retrieved automated interaction instructions.