1. A system for engaging an audience in a conversational advertisement, wherein the system includes a processor and a memory, the system comprising: a conversation module implemented by the processor and configured to: receive an indication to present a conversational advertisement to multiple members of an audience; identify a conversational advertisement to present to the multiple members of the audience; convey a first message of the conversational advertisement to the multiple members of the audience, wherein the first message is conveyed contemporaneously to the multiple members using a single communication session; process spoken words from audio data representing a verbal response to the first message from a first member of the multiple members of the audience, wherein the verbal response to the first message is one of multiple individual responses provided by two or more of the multiple members of the audience; and determine a response to convey to the first member of the audience, wherein the response to convey to the first member of the audience is determined based at least in part on the spoken words from the audio data representing the verbal response to the first message from the first member of the audience; and a speech recognition module implemented by the processor and configured to: receive audio data representing the verbal response of the first member of the audience to the first message of the conversational advertisement; and identify spoken words from the audio data representing the verbal response to the first message from the first member of the audience.
1. A system for engaging an audience in a conversational advertisement, wherein the system includes a processor and a memory, the system comprising: a conversation module implemented by the processor and configured to: receive an indication to present a conversational advertisement to multiple members of an audience; identify a conversational advertisement to present to the multiple members of the audience; convey a first message of the conversational advertisement to the multiple members of the audience, wherein the first message is conveyed contemporaneously to the multiple members using a single communication session; process spoken words from audio data representing a verbal response to the first message from a first member of the multiple members of the audience, wherein the verbal response to the first message is one of multiple individual responses provided by two or more of the multiple members of the audience; and determine a response to convey to the first member of the audience, wherein the response to convey to the first member of the audience is determined based at least in part on the spoken words from the audio data representing the verbal response to the first message from the first member of the audience; and a speech recognition module implemented by the processor and configured to: receive audio data representing the verbal response of the first member of the audience to the first message of the conversational advertisement; and identify spoken words from the audio data representing the verbal response to the first message from the first member of the audience. 2. The system of claim 1 : wherein the conversational advertisement includes an advertisement script, wherein the advertisement script includes multiple possible responses based on different received verbal responses; and wherein the conversation module is further configured to: compare (A) the spoken words from the audio data representing the verbal response to the first message to (B) at least a portion of the advertisement script, and identify, based on the comparison, a script response that is included in the advertisement script as the response to convey to the member of the audience.