13. A computer implemented method for customizing displayed content selections including displays for fabricating custom objects from the customized content selections, the method comprising: receiving from a user interface displayed to a user a search selection, the act of receiving including receiving from a first display screen user specification of descriptive information associated with selecting an image for customizing a plurality of products; communicating search results for display to the user in the user interface including communicating the search results for display in a second display screen including a plurality of images for customizing the plurality of products obtained as search results responsive to user specification of descriptive information associated with selecting an image for customizing a plurality of products and ordered in the second display screen according to respective activity scores; scoring, by a computer system, previous users' actions associated with content items displayed to the user, wherein the act of scoring includes: emphasizing user behavior associated with creation of the custom product based on scoring users action in the user interface relative to the step associated with fabricating the custom product; assigning a respective score to the previews of the custom product or to respective ones of the plurality of images, wherein the scores are assigned relative to steps taken towards the desired user action; and indexing entered or automatically created search terms with the desired user action, wherein at least a portion of the index on the search terms is generated irrespective of meaning associated with the search terms; and identifying, by the computer system, search results based, at least in part, on respective action scores assigned to respective content items, wherein the act of identifying the search results includes: automatically generating, by a computer system, a query responsive to user specification of the descriptive information for customizing the plurality of products in the user interface displayed to the user, wherein the query is based on, at least in part, the descriptive information for the image for customizing the plurality of products; executing, by the computer system, the query to return the search results of images for customizing products and identifying the search results based, at least in part, on respective action scores assigned to respective images associated with the descriptive information.
13. A computer implemented method for customizing displayed content selections including displays for fabricating custom objects from the customized content selections, the method comprising: receiving from a user interface displayed to a user a search selection, the act of receiving including receiving from a first display screen user specification of descriptive information associated with selecting an image for customizing a plurality of products; communicating search results for display to the user in the user interface including communicating the search results for display in a second display screen including a plurality of images for customizing the plurality of products obtained as search results responsive to user specification of descriptive information associated with selecting an image for customizing a plurality of products and ordered in the second display screen according to respective activity scores; scoring, by a computer system, previous users' actions associated with content items displayed to the user, wherein the act of scoring includes: emphasizing user behavior associated with creation of the custom product based on scoring users action in the user interface relative to the step associated with fabricating the custom product; assigning a respective score to the previews of the custom product or to respective ones of the plurality of images, wherein the scores are assigned relative to steps taken towards the desired user action; and indexing entered or automatically created search terms with the desired user action, wherein at least a portion of the index on the search terms is generated irrespective of meaning associated with the search terms; and identifying, by the computer system, search results based, at least in part, on respective action scores assigned to respective content items, wherein the act of identifying the search results includes: automatically generating, by a computer system, a query responsive to user specification of the descriptive information for customizing the plurality of products in the user interface displayed to the user, wherein the query is based on, at least in part, the descriptive information for the image for customizing the plurality of products; executing, by the computer system, the query to return the search results of images for customizing products and identifying the search results based, at least in part, on respective action scores assigned to respective images associated with the descriptive information. 20. The method according to claim 13 , wherein the act of receiving from a user interface displayed to a user the search selection includes capturing the search selection responsive to a user adding a product to an online shopping cart.