8. A method comprising: determining a first user interaction represented by an existing social graph connection in a social graph maintained by a social network system; identifying a social network page in the social network system associated with the first user interaction by traversing the social graph of the social network system; identifying a user account based on the first user interaction; generating an implicit social graph connection between the identified user account and the identified social network page based on the determined first user interaction, wherein the existing social graph connection associated with the first user interaction does not involve both the user account and the social network page; determining an edge weight of the implicit social graph connection; storing the implicit social graph connection in the social graph of the social network system; and selecting a content entry for displaying to a user device based on the implicit social graph connection.
8. A method comprising: determining a first user interaction represented by an existing social graph connection in a social graph maintained by a social network system; identifying a social network page in the social network system associated with the first user interaction by traversing the social graph of the social network system; identifying a user account based on the first user interaction; generating an implicit social graph connection between the identified user account and the identified social network page based on the determined first user interaction, wherein the existing social graph connection associated with the first user interaction does not involve both the user account and the social network page; determining an edge weight of the implicit social graph connection; storing the implicit social graph connection in the social graph of the social network system; and selecting a content entry for displaying to a user device based on the implicit social graph connection. 9. The method of claim 8 , wherein determining the edge weight includes determining the edge weight based on a geographical proximity of a location associated with the user account and a location associated with the social network page.