1. A computer-implemented method for identifying an on-line bank account utilized for business purposes, the method being performed by a computer and comprising: the computer parsing data of an on-line bank account into a plurality of segments; the computer applying a first set of rules to individual segments and a second set of rules to groups of multiple segments; and the computer determining whether the on-line bank account is a business account or utilized for business purposes based at least in part upon respective scores generated by application of respective first and second sets of rules.
1. A computer-implemented method for identifying an on-line bank account utilized for business purposes, the method being performed by a computer and comprising: the computer parsing data of an on-line bank account into a plurality of segments; the computer applying a first set of rules to individual segments and a second set of rules to groups of multiple segments; and the computer determining whether the on-line bank account is a business account or utilized for business purposes based at least in part upon respective scores generated by application of respective first and second sets of rules. 28. The method of claim 1 , wherein the first set of rules is applicable to individual segments, independent of each other segment and independent of how one segment relates to another segment, and wherein the second set of rules is applicable to groups of segments and how they relate to each other.