4. The computer-implemented method of claim 3 further comprising: allocating a position for at least one global trending topic from a publisher's site to the personalized trends module; retrieving the at least one global trending topic; and adding the at least one global trending topic before presenting the personalized trends module.
4. The computer-implemented method of claim 3 further comprising: allocating a position for at least one global trending topic from a publisher's site to the personalized trends module; retrieving the at least one global trending topic; and adding the at least one global trending topic before presenting the personalized trends module. 8. The computer-implemented method of claim 4 further comprising: adding an identifier of the given user to the personalized trends module.