51. The system of claim 43 , the operations comprising: receiving endorsement information characterizing a third member's rating of a second local product or service provider, wherein the third member is associated with the first member in the member network, and the association comprises an explicit relationship between the first member and the third member or a common membership of the first member and the third member in a community of the member network; and determining the items responsive to the local search query including the second local product or service provider, wherein the information describing the result set responsive to the local search query includes at least one identifier personally identifying the third member and indicating that endorsement information characterizing the third member's rating of the second local product or service provider has been received.
51. The system of claim 43 , the operations comprising: receiving endorsement information characterizing a third member's rating of a second local product or service provider, wherein the third member is associated with the first member in the member network, and the association comprises an explicit relationship between the first member and the third member or a common membership of the first member and the third member in a community of the member network; and determining the items responsive to the local search query including the second local product or service provider, wherein the information describing the result set responsive to the local search query includes at least one identifier personally identifying the third member and indicating that endorsement information characterizing the third member's rating of the second local product or service provider has been received. 52. The system of claim 51 , wherein the third member is associated with the first member based on the first member's member profile indicating that the third member is associated with the first member.