5. The one or more computer storage media of claim 1 , wherein the user sentiment is neutral or positive.
5. The one or more computer storage media of claim 1 , wherein the user sentiment is neutral or positive. 6. The one or more computer storage media of claim 5 , wherein automatically generating the promotional message comprises including information comparing the product or service of the company with the competitor's product or service based on the user sentiment being neutral or positive.