12. The method of claim 1 : respective search results having a relevance score indicating a relevance of the search result to the search query; respective search results positioned within the search result set at a position associated with the relevance score of the search result; respective social data items having a relevance score indicating a relevance of the search result to the search query; and integrating respective social data items with the search results of the search result set comprising: inserting the social data item into the search result set at a position associated with the relevance score of the social data item as compared with the relevance scores of the search results.
12. The method of claim 1 : respective search results having a relevance score indicating a relevance of the search result to the search query; respective search results positioned within the search result set at a position associated with the relevance score of the search result; respective social data items having a relevance score indicating a relevance of the search result to the search query; and integrating respective social data items with the search results of the search result set comprising: inserting the social data item into the search result set at a position associated with the relevance score of the social data item as compared with the relevance scores of the search results. 13. The method of claim 12 : respective social data items having a nearness to the selected user within the social network; and the social data item inserted into the search result set at a position associated with the relevance score of the social data item and proportional to the nearness of the social data item to the selected user within the social network.