15. The apparatus of claim 1 , further comprising: a buy button with which a user can enter into a personalized purchase transaction to bring said user to a preferred vendor or list of vendors.
15. The apparatus of claim 1 , further comprising: a buy button with which a user can enter into a personalized purchase transaction to bring said user to a preferred vendor or list of vendors. 19. The apparatus of claim 15 , further comprising: multiple instances of action buttons that are presented to said user to help the user judge the relevancy of a particular portion of a document.