16. The method of claim 1 , further comprising: associating each of the one or more keywords in the search string with each of the one or more websites associated with the category stored in the data store, and raising a third assigned rating for each of the one or more websites upon association with a keyword of the one or more keywords in said search string, wherein the results are also modified based on the third assigned rating.
16. The method of claim 1 , further comprising: associating each of the one or more keywords in the search string with each of the one or more websites associated with the category stored in the data store, and raising a third assigned rating for each of the one or more websites upon association with a keyword of the one or more keywords in said search string, wherein the results are also modified based on the third assigned rating. 17. The method of claim 16 , further comprising: associating each of the one or more keywords in the search string with the category stored in the data store, and raising a fourth assigned rating for each of the one or more keywords in the search string upon association with the category, wherein the results are also modified based on the the fourth assigned rating.