14. A method for optimizing pharmaceutical sales and marketing information to a specific prescribing entity on a computer-based system, the method comprising: determining a listing of drugs prescribed by the prescribing entity; defining, by a computer a distribution of disease among the patients of the prescribing entity's practice on the basis of drugs prescribed to generate a weighted disease prevalence that is adjusted based on the proportion of patients who have untreated disease and diseases requiring at least one drug; scoring a drug being marketed on the basis of a safety criteria with respect to drug-drug interactions against the drugs prescribed by the prescribing entity; scoring a drug being marketed on the basis of an efficacy criteria with respect to disease against the drugs prescribed by the prescribing entity; and identifying safety and efficacy criteria of the drug being marketed with respect to the drugs prescribed by the prescribing entity.
14. A method for optimizing pharmaceutical sales and marketing information to a specific prescribing entity on a computer-based system, the method comprising: determining a listing of drugs prescribed by the prescribing entity; defining, by a computer a distribution of disease among the patients of the prescribing entity's practice on the basis of drugs prescribed to generate a weighted disease prevalence that is adjusted based on the proportion of patients who have untreated disease and diseases requiring at least one drug; scoring a drug being marketed on the basis of a safety criteria with respect to drug-drug interactions against the drugs prescribed by the prescribing entity; scoring a drug being marketed on the basis of an efficacy criteria with respect to disease against the drugs prescribed by the prescribing entity; and identifying safety and efficacy criteria of the drug being marketed with respect to the drugs prescribed by the prescribing entity. 15. The method according to claim 14 , further comprising: establishing an actual disease prevalence for the prescribing entity based on a frequency relationship between each drug prescribed by the prescribing entity and a disease for which it is prescribed; determining a general prevalence value for each disease in the general population; and establishing a weighted disease prevalence profile for the prescribing entity based on a combination of the general prevalence value and the actual prevalence value.