10. A method implemented on a computer system having a reviews database for collecting reviews, comprising: receiving by a review submission subsystem of the computer system a locator code wherein said locator code is used to retrieve a locator record associated with one or more subjects to be reviewed, and further wherein said locator code references a unique transaction; receiving by the review submission subsystem of the computer system one or more reviews pertaining to said one or more subjects; and storing said one or more reviews in said reviews database of the computer system only if a valid locator code has been received.
10. A method implemented on a computer system having a reviews database for collecting reviews, comprising: receiving by a review submission subsystem of the computer system a locator code wherein said locator code is used to retrieve a locator record associated with one or more subjects to be reviewed, and further wherein said locator code references a unique transaction; receiving by the review submission subsystem of the computer system one or more reviews pertaining to said one or more subjects; and storing said one or more reviews in said reviews database of the computer system only if a valid locator code has been received. 14. A method as recited in claim 10 wherein information relating to an author of said one or more reviews is stored.