3. The method of claim 1 , wherein the search of the one of the rewritten queries that corresponds to the query from the plurality of first search queries that includes the matching portion of content in place of the second search query is executed by a backend data system.
3. The method of claim 1 , wherein the search of the one of the rewritten queries that corresponds to the query from the plurality of first search queries that includes the matching portion of content in place of the second search query is executed by a backend data system. 5. The method of claim 3 , wherein the memory comprises a look-up table mapping the plurality of first search queries to the modified search queries; and wherein the backend data system is physically apart from the memory and comprises one or more databases having data to be searched.