11. A self service method for composing a delivering a customized bundle of travel services, the method comprising: receiving from a buyer a query for a travel service and one or more user context elements, each context element representing a context associated with a current state of the buyer and having context attributes and attribute values associated therewith, said receiving including receiving from the buyer input specifying relevant travel service selection criteria for expression of relevance of travel service results in terms of the user context element from the buyer, said criteria including affective and emotive data identified by the buyer; using said affective and emotive data in an adaptive algorithm to determine a plurality of travel service response sets for the buyer, each of the travel service response sets including a bundle of travel services for said each buyer; once the context associated with the current state of the buyer is received, showing to a travel service provider a service enhancer combination page for the buyer context, said page showing a plurality service enhancers a selected primary service; providing the buyer with the plurality of travel service response sets having travel services that match the buyer's query, the user context attributes and user defined relevant travel service selection criteria; presenting the travel service response sets to the buyer, including expressing a relevance of each of the travel service response sets in terms of the user context attribute values to facilitate said each buyer selecting one of the travel service response sets for purchase and to enable increased specificity and accuracy of the query from the buyer; receiving from the buyer input changing the service selection criteria; showing to the buyer the effect on the plurality of the travel service response sets of changing said service selection criteria; the travel service provider setting one or more parameters for business effectiveness measurements, selecting one or more of the buyer contexts setting values for detail attributes of services and service enhancers for the buyer context, and selecting criteria for pricing and bundling guidelines; and using a computer system, implementing a service enhanced delivery program, to perform the receiving from the buyer the query for the travel service, the providing the buyer with the travel service response sets, and the presenting the travel service response sets to the buyer.
11. A self service method for composing a delivering a customized bundle of travel services, the method comprising: receiving from a buyer a query for a travel service and one or more user context elements, each context element representing a context associated with a current state of the buyer and having context attributes and attribute values associated therewith, said receiving including receiving from the buyer input specifying relevant travel service selection criteria for expression of relevance of travel service results in terms of the user context element from the buyer, said criteria including affective and emotive data identified by the buyer; using said affective and emotive data in an adaptive algorithm to determine a plurality of travel service response sets for the buyer, each of the travel service response sets including a bundle of travel services for said each buyer; once the context associated with the current state of the buyer is received, showing to a travel service provider a service enhancer combination page for the buyer context, said page showing a plurality service enhancers a selected primary service; providing the buyer with the plurality of travel service response sets having travel services that match the buyer's query, the user context attributes and user defined relevant travel service selection criteria; presenting the travel service response sets to the buyer, including expressing a relevance of each of the travel service response sets in terms of the user context attribute values to facilitate said each buyer selecting one of the travel service response sets for purchase and to enable increased specificity and accuracy of the query from the buyer; receiving from the buyer input changing the service selection criteria; showing to the buyer the effect on the plurality of the travel service response sets of changing said service selection criteria; the travel service provider setting one or more parameters for business effectiveness measurements, selecting one or more of the buyer contexts setting values for detail attributes of services and service enhancers for the buyer context, and selecting criteria for pricing and bundling guidelines; and using a computer system, implementing a service enhanced delivery program, to perform the receiving from the buyer the query for the travel service, the providing the buyer with the travel service response sets, and the presenting the travel service response sets to the buyer. 16. The method according to claim 11 , wherein: the travel service selection criteria includes affective and emotive data identified by the buyer and relative weights identified by the buyer for said data; the receiving from the buyer input changing the service selection criteria includes receiving from the buyer input changing the weights assigned to the service selection criteria; and the showing to the buyer the effect of changing said service selection criteria includes showing to the buyer the effect on the plurality of the service response sets of changing said weights assigned to the service selection criteria.