14. The system of claim 13 wherein the executable and operational data are further effective to cause the one or more processors to assign the product record score to each product record d of the plurality of product records based on the summation of the token-attribute scores tf c (t,d) by: summing the token scores tf(t,d) for each token t found in the each product record d.
14. The system of claim 13 wherein the executable and operational data are further effective to cause the one or more processors to assign the product record score to each product record d of the plurality of product records based on the summation of the token-attribute scores tf c (t,d) by: summing the token scores tf(t,d) for each token t found in the each product record d. 15. The system of claim 14 wherein the executable and operational data are further effective to cause the one or more processors to assign the product record score to each product record d of the plurality of product records based on a summation of the token-attribute scores tf c (t,d) by: generating scaled token scores based on the token scores tf(t,d) for each token t found in the each product record d; and summing the scaled token scores to generate the product record score.