13. A system, comprising: a memory unit for storing a computer program for providing relevant product reviews to a user; and a processor coupled to said memory unit, wherein said processor, responsive to said computer program, comprises: circuitry for monitoring a user session on a first website to gather information related to one or more of the following: purchasing habits, browsing habits and reviewing and writing product reviews; circuitry for populating a database with actions performed by said user in connection with said monitored user session; circuitry for generating both a personality report of said user comprising personality traits directed to actions, attitudes and behaviors of said user using said populated database and a list of reviewers designated as favored using said populated database; circuitry for searching and identifying product reviews of interest on a product or a service using both said personality report of said user and said list of reviewers designated as favored; circuitry for displaying one or more of said identified product reviews of interest on said product or said service that meet a threshold criteria to said user; circuitry for searching and identifying said product reviews of interest on said product or said service being viewed by said user on a second website using one or more of said personality report of said user and said list of reviewers designated as favored; and circuitry for searching and identifying said product reviews of interest on said product or said service related to a product review being viewed by said user using one or more of said personality report of said user and said list of reviewers designated as favored.
13. A system, comprising: a memory unit for storing a computer program for providing relevant product reviews to a user; and a processor coupled to said memory unit, wherein said processor, responsive to said computer program, comprises: circuitry for monitoring a user session on a first website to gather information related to one or more of the following: purchasing habits, browsing habits and reviewing and writing product reviews; circuitry for populating a database with actions performed by said user in connection with said monitored user session; circuitry for generating both a personality report of said user comprising personality traits directed to actions, attitudes and behaviors of said user using said populated database and a list of reviewers designated as favored using said populated database; circuitry for searching and identifying product reviews of interest on a product or a service using both said personality report of said user and said list of reviewers designated as favored; circuitry for displaying one or more of said identified product reviews of interest on said product or said service that meet a threshold criteria to said user; circuitry for searching and identifying said product reviews of interest on said product or said service being viewed by said user on a second website using one or more of said personality report of said user and said list of reviewers designated as favored; and circuitry for searching and identifying said product reviews of interest on said product or said service related to a product review being viewed by said user using one or more of said personality report of said user and said list of reviewers designated as favored. 16. The system as recited in claim 13 , wherein said processor further comprises: circuitry for collecting reviews written by said user; and circuitry for populating said database with said collected reviews.