1. A processor-implemented live online game testing method, comprising: providing, in response to a gaming app request from a user, a gaming app including a test game feature for the user; obtaining user social graph data identifying co-users of the user; obtaining, upon providing the gaming app, at least: online gaming pattern data, for the users and the co-users, including gaming action identifiers and their associated gaming action timestamps; user online social activity data, for the users and the co-users, including social networking action identifiers and their associated social networking action timestamps; and game feature adoption evaluation instructions; generating, via a processor, social-gaming activity timelines for the users and the co-users using the gaming action identifiers and the associated gaming action timestamps, as well as the social networking action identifiers and the associated social networking action timestamps; calculating game feature adoption scores by applying the game feature adoption evaluation instructions to the generated social-gaming activity timelines; and providing the game feature adoption scores.
1. A processor-implemented live online game testing method, comprising: providing, in response to a gaming app request from a user, a gaming app including a test game feature for the user; obtaining user social graph data identifying co-users of the user; obtaining, upon providing the gaming app, at least: online gaming pattern data, for the users and the co-users, including gaming action identifiers and their associated gaming action timestamps; user online social activity data, for the users and the co-users, including social networking action identifiers and their associated social networking action timestamps; and game feature adoption evaluation instructions; generating, via a processor, social-gaming activity timelines for the users and the co-users using the gaming action identifiers and the associated gaming action timestamps, as well as the social networking action identifiers and the associated social networking action timestamps; calculating game feature adoption scores by applying the game feature adoption evaluation instructions to the generated social-gaming activity timelines; and providing the game feature adoption scores. 5. The method of claim 1 , wherein the test game feature is a modified gaming difficulty level.