10. An apparatus for determining an economic impact of business policies, comprising: a computer system; a business process definition module executable in the computer system for providing player definitions defining a plurality of players and an associated set of rules defining a decision space, a decision-making process tree, an information set, an outcome function, and a payoff function for each player; a script translator module executable in the computer system for translating the player definitions into codified scripts, wherein the codified scripts define at least one simulation stage; and a simulation module executable in the computer system for executing the codified scripts, wherein a result of the outcome and payoff functions at the end of execution of the at least one simulation stage determines the economic impact of the business policies.
10. An apparatus for determining an economic impact of business policies, comprising: a computer system; a business process definition module executable in the computer system for providing player definitions defining a plurality of players and an associated set of rules defining a decision space, a decision-making process tree, an information set, an outcome function, and a payoff function for each player; a script translator module executable in the computer system for translating the player definitions into codified scripts, wherein the codified scripts define at least one simulation stage; and a simulation module executable in the computer system for executing the codified scripts, wherein a result of the outcome and payoff functions at the end of execution of the at least one simulation stage determines the economic impact of the business policies. 16. The apparatus of claim 10 wherein the set of rules associated with at least one player defines at least one business policy from the group comprising: advertising policy, sales policy, returns policy, rebate policy, and minimum advertised price policy.