1. A computer-implemented search system for locating and rating a plurality of electronic mentions of respective ones of a plurality of endorsers, comprising: a server computer having a tangible computer processor, the processor in data communication with a non-transitory computer memory that stores instructions which, when executed on the processor, cause the computer to implement: a web crawl engine that finds mentions of ones of the plurality of endorsers in proximity to respective ones of a plurality of keywords; a content reviewer that electronically presents to live reviewer the found mentions, wherein the live reviewer assigns a respective rating to respective ones of the found mentions; a scoring input for receiving a first rating of a particular one of the found mentions from the live reviewer; at least one electronic rating input for receiving second ratings of the same particular one of the found mentions; a correlator that normalizes the ratings of the particular one of the found mentions at least in part by comparing the first rating to the second ratings, and that correlates ones of the plurality of endorsers to a desired purchaser profile based at least in part on the normalized rating; and a management engine that manages the first and second ones of the ratings; wherein said management engine grants privileges to live reviewer.
1. A computer-implemented search system for locating and rating a plurality of electronic mentions of respective ones of a plurality of endorsers, comprising: a server computer having a tangible computer processor, the processor in data communication with a non-transitory computer memory that stores instructions which, when executed on the processor, cause the computer to implement: a web crawl engine that finds mentions of ones of the plurality of endorsers in proximity to respective ones of a plurality of keywords; a content reviewer that electronically presents to live reviewer the found mentions, wherein the live reviewer assigns a respective rating to respective ones of the found mentions; a scoring input for receiving a first rating of a particular one of the found mentions from the live reviewer; at least one electronic rating input for receiving second ratings of the same particular one of the found mentions; a correlator that normalizes the ratings of the particular one of the found mentions at least in part by comparing the first rating to the second ratings, and that correlates ones of the plurality of endorsers to a desired purchaser profile based at least in part on the normalized rating; and a management engine that manages the first and second ones of the ratings; wherein said management engine grants privileges to live reviewer. 14. The search system of claim 1 , wherein the normalization comprises an accounting of extenuating circumstances affecting the rating.