10. An article of manufacture including a non-transitory computer-readable medium, having stored thereon program instructions that, upon execution by a client device, cause the client device to perform operations comprising: displaying, on a web browser interface of the client device, a first web page representing a first document, wherein the first document as displayed includes a transporter component, the transporter component comprising references to a plurality of additional documents; determining that a particular reference to one of the additional documents has been selected; in response to determining that the particular reference has been selected, requesting and receiving a second document from a server device, wherein the second document is associated with the particular reference; and displaying, on the web browser interface of the client device, a representation of the second document, wherein when the second document is associated with the first document by a continuous scrolling feature, the web browser interface displays a modified version of the first web page with the first document followed by the second document, and wherein when the second document is not associated with the first document by the continuous scrolling feature, the web browser interface displays a second web page including the second document but not including the first document.
10. An article of manufacture including a non-transitory computer-readable medium, having stored thereon program instructions that, upon execution by a client device, cause the client device to perform operations comprising: displaying, on a web browser interface of the client device, a first web page representing a first document, wherein the first document as displayed includes a transporter component, the transporter component comprising references to a plurality of additional documents; determining that a particular reference to one of the additional documents has been selected; in response to determining that the particular reference has been selected, requesting and receiving a second document from a server device, wherein the second document is associated with the particular reference; and displaying, on the web browser interface of the client device, a representation of the second document, wherein when the second document is associated with the first document by a continuous scrolling feature, the web browser interface displays a modified version of the first web page with the first document followed by the second document, and wherein when the second document is not associated with the first document by the continuous scrolling feature, the web browser interface displays a second web page including the second document but not including the first document. 15. The article of manufacture of claim 10 , wherein each of the plurality of additional documents correspond to respective sections of an electronic version of a newspaper or magazine.