12. A computer program product stored in a tangible computer readable medium, comprising functional descriptive material that, when executed by an information handling system, causes the information handling system to perform actions that include: selecting a trust factor from a plurality of trust factors included in a trust index repository, the plurality of trust factors based on a plurality of trust-based needs corresponding to an organization; receiving a trust metaphor to associate with the selected trust factor, wherein the trust metaphor includes a plurality of context values; receiving one or more range values; associating the trust metaphor, context values, and range values with the selected trust factor; receiving, from a trust data consumer, a request corresponding to a trust factor metadata score that is associated with the selected trust factor; retrieving the trust factor metadata score, the trust factor metadata score corresponding to a plurality of fact data that includes one or more selected data sources and one or more selected facts; matching the trust factor metadata score with one of the plurality of one or more range values, the matching resulting in one of the context values being selected based on the retrieved trust factor metadata score; and providing the selected context value to the data consumer.
12. A computer program product stored in a tangible computer readable medium, comprising functional descriptive material that, when executed by an information handling system, causes the information handling system to perform actions that include: selecting a trust factor from a plurality of trust factors included in a trust index repository, the plurality of trust factors based on a plurality of trust-based needs corresponding to an organization; receiving a trust metaphor to associate with the selected trust factor, wherein the trust metaphor includes a plurality of context values; receiving one or more range values; associating the trust metaphor, context values, and range values with the selected trust factor; receiving, from a trust data consumer, a request corresponding to a trust factor metadata score that is associated with the selected trust factor; retrieving the trust factor metadata score, the trust factor metadata score corresponding to a plurality of fact data that includes one or more selected data sources and one or more selected facts; matching the trust factor metadata score with one of the plurality of one or more range values, the matching resulting in one of the context values being selected based on the retrieved trust factor metadata score; and providing the selected context value to the data consumer. 13. The computer program product of claim 12 wherein at least one of the selected trust factor is a column-based trust factor, and further comprising functional descriptive material that causes the data processing system to perform additional actions comprising: selecting a column of data from a data source included in the trust index repository; analyzing the selected column of data using the column-based trust factor, the analyzing resulting in a column-based atomic trust factor score that is used in the matching.