6. A computer-implemented method comprising: receiving a request for mapping information to be displayed to a user; determining point of interest (POI) data associated with the mapping information, the POI data including one or more POIs; analyzing the request to identify a specified area of interest; determining a value of a distance function based at least in part on the specified area of interest; determining a relevance score of each POI in the POI data based at least in part on the distance function as a multiplier to a baseline score of the each POI within the specified area of interest; selecting a portion of the POI data based at least in part upon the relevance score of the each POI of the POI data; and providing the portion of the POI data for display with the mapping information.
6. A computer-implemented method comprising: receiving a request for mapping information to be displayed to a user; determining point of interest (POI) data associated with the mapping information, the POI data including one or more POIs; analyzing the request to identify a specified area of interest; determining a value of a distance function based at least in part on the specified area of interest; determining a relevance score of each POI in the POI data based at least in part on the distance function as a multiplier to a baseline score of the each POI within the specified area of interest; selecting a portion of the POI data based at least in part upon the relevance score of the each POI of the POI data; and providing the portion of the POI data for display with the mapping information. 8. The computer-implemented method of claim 6 , wherein the baseline score of the each POI represents a quantitative indication of similarity between one or more parameters included in the request and the each POI, the quantitative indication of similarity comprising a non-negative numerical value.