19. A non-transitory computer readable recordable medium comprising computer program instructions which, when executed, cause performance of a method comprising: associating a set of vocal demeanors with a sponsor of a multimodal application, the set of vocal demeanors comprising at least two distinct vocal demeanors; establishing a right, wherein the right is a right to exclude from use within at least a portion of the multimodal application vocal demeanors not within the set of vocal demeanors for presentation of audio content; and providing to a multimodal device an indication of the set of vocal demeanors associated with the sponsor for presentation of audio content of the sponsor and/or an indication of the vocal demeanors covered by the right to exclude.
19. A non-transitory computer readable recordable medium comprising computer program instructions which, when executed, cause performance of a method comprising: associating a set of vocal demeanors with a sponsor of a multimodal application, the set of vocal demeanors comprising at least two distinct vocal demeanors; establishing a right, wherein the right is a right to exclude from use within at least a portion of the multimodal application vocal demeanors not within the set of vocal demeanors for presentation of audio content; and providing to a multimodal device an indication of the set of vocal demeanors associated with the sponsor for presentation of audio content of the sponsor and/or an indication of the vocal demeanors covered by the right to exclude. 25. The non-transitory computer readable recordable medium of claim 19 , wherein the at least a portion of the multimodal application is accessed via an advertisement of the sponsor within a different portion of the multimodal application.