21. The method of claim 19 , comprising customizing, based on the user profile data, the first search result for receipt by the user.
21. The method of claim 19 , comprising customizing, based on the user profile data, the first search result for receipt by the user. 22. The method of claim 21 , wherein customizing, based on the user profile data, the first search result comprises at least one of aurally enhancing the first search result, visually enhancing the first search result, textually enhancing the first search result, anecdotally enhancing the first search result, and logically enhancing the first search result.