40. The product summary generator of claim 39 , wherein said alternative product is selected by said alternative product selection module based on at least one of a predetermined near-price margin, a predetermined near-rank margin, and a predetermined severity differential threshold.
40. The product summary generator of claim 39 , wherein said alternative product is selected by said alternative product selection module based on at least one of a predetermined near-price margin, a predetermined near-rank margin, and a predetermined severity differential threshold. 45. The product summary generator of claim 40 , wherein said alternative product is selected by said alternative product selection module by identifying a candidate alternative product in said alternative products database which: is within a predetermined near-price margin; is within a predetermined near-rank margin for said key attribute and for all attributes of said specific product that are above a predetermined high severity threshold; and has a different primary scenario than said specific product.