10. The memory device of claim 9 , wherein said identifying comprises identifying one or more points of interest in proximity to the processing device; and wherein the keywords are associated with the one or more points of interest.
10. The memory device of claim 9 , wherein said identifying comprises identifying one or more points of interest in proximity to the processing device; and wherein the keywords are associated with the one or more points of interest. 11. The memory device of claim 10 , wherein the one or more points of interest comprise a merchant; and wherein said prioritizing comprises assigning a higher priority to a user application on the prioritized list associated with the merchant.