16. An article of manufacture comprising a data storage memory containing instructions that when executed cause a system to: receive a message from a client; determine a message type of the message based on a syntax of the message, wherein a message type is associated with a specific message display style comprising at least one of a presentation parameter and a formatting parameter, the syntax of the message comprising a custom keyword that represents the message type; and render the message with a message display style specific to the message type of the message.
16. An article of manufacture comprising a data storage memory containing instructions that when executed cause a system to: receive a message from a client; determine a message type of the message based on a syntax of the message, wherein a message type is associated with a specific message display style comprising at least one of a presentation parameter and a formatting parameter, the syntax of the message comprising a custom keyword that represents the message type; and render the message with a message display style specific to the message type of the message. 17. The article of claim 16 , the syntax of the message comprising a keyword that represents the message type.