1. A computer-implemented method of generating automated tags for a video file, the method comprising: receiving one or more manually generated tags associated with a video file; based at least in part on the one or more manually entered tags, determining a preliminary category for the video file; based on the preliminary category, generating a targeted transcript of the video file, wherein the targeted transcript includes a plurality of words; generating an ontology of the plurality of words based on the targeted transcript; ranking the plurality of words in the ontology based on a plurality of scoring factors; based on the ranking of the plurality of words, generating one or more automated tags associated with the video file; and generating a heat map for the video file, wherein the heat map comprises a graphical display which indicates offset locations of words within the video file with the highest rankings, wherein the plurality of scoring factors consists of two or more of: distribution of words throughout the targeted transcript of the video file, words related to the plurality of words throughout the targeted transcript of the video file, occurrence age of the related words, information associated with the one or more manually entered tags, vernacular meaning of the plurality of words, or colloquial considerations of the meaning of the plurality of words.
1. A computer-implemented method of generating automated tags for a video file, the method comprising: receiving one or more manually generated tags associated with a video file; based at least in part on the one or more manually entered tags, determining a preliminary category for the video file; based on the preliminary category, generating a targeted transcript of the video file, wherein the targeted transcript includes a plurality of words; generating an ontology of the plurality of words based on the targeted transcript; ranking the plurality of words in the ontology based on a plurality of scoring factors; based on the ranking of the plurality of words, generating one or more automated tags associated with the video file; and generating a heat map for the video file, wherein the heat map comprises a graphical display which indicates offset locations of words within the video file with the highest rankings, wherein the plurality of scoring factors consists of two or more of: distribution of words throughout the targeted transcript of the video file, words related to the plurality of words throughout the targeted transcript of the video file, occurrence age of the related words, information associated with the one or more manually entered tags, vernacular meaning of the plurality of words, or colloquial considerations of the meaning of the plurality of words. 6. The computer-implemented method of generating automated tags for the video file as in claim 1 , further comprising: establishing a top concepts threshold value; determining that one or more of the rankings of the plurality of words exceeds the top concepts threshold; and associating information about the one or more of the plurality of words with rankings that exceeds the top concepts with the video file to designate the top concepts of the video file.