11. A system comprising: one or more processors; and one or more memory storage devices configured to store instructions, which when executed by at least one of the one or more processors, cause the system to perform operations to receive a message that was published from a social-communication application of a social network website; detect that the message originated from a social networking account that is associated with a player account controlled, at least in part, via a wagering game server; select a first phrase from the message; compare the first phrase to a plurality of second phrases accessible via the wagering game server, wherein the plurality of second phrases describe characteristics associated with a wagering game venue; detect that the first phrase is equivalent to at least one of the plurality of the second phrases; and provide an award in response to said detecting that the first phrase is equivalent to the at least one of the plurality of second phrases.
11. A system comprising: one or more processors; and one or more memory storage devices configured to store instructions, which when executed by at least one of the one or more processors, cause the system to perform operations to receive a message that was published from a social-communication application of a social network website; detect that the message originated from a social networking account that is associated with a player account controlled, at least in part, via a wagering game server; select a first phrase from the message; compare the first phrase to a plurality of second phrases accessible via the wagering game server, wherein the plurality of second phrases describe characteristics associated with a wagering game venue; detect that the first phrase is equivalent to at least one of the plurality of the second phrases; and provide an award in response to said detecting that the first phrase is equivalent to the at least one of the plurality of second phrases. 13. The system of claim 11 , wherein the operation to select the first phrase from the message includes operations to: parse the message; and detect one or more tags within the message that specify the first phrase as a gaming-related promotional statement, wherein the one or more tags are accessible via the wagering game server.