16. A non-transitory computer readable medium comprising executable instructions encoded thereon operable on a computerized device to perform processing comprising: instructions for receiving at least one search criteria from a first source; instructions for identifying multiple portions of indexed content, each respective portion of indexed portion matching at least one characteristic of the search criteria, each respective portion of indexed content referencing metadata; instructions for determining a relevance of each respective portion of indexed content to the first source who provided the search criteria, the relevance based on user feedback associated with an online version of the portion of indexed content; instructions for ranking the multiple portions of indexed content according to their respective relevance to the first source who provided the search criteria; and instructions for creating a search result based on ranking the multiple portions of indexed content.
16. A non-transitory computer readable medium comprising executable instructions encoded thereon operable on a computerized device to perform processing comprising: instructions for receiving at least one search criteria from a first source; instructions for identifying multiple portions of indexed content, each respective portion of indexed portion matching at least one characteristic of the search criteria, each respective portion of indexed content referencing metadata; instructions for determining a relevance of each respective portion of indexed content to the first source who provided the search criteria, the relevance based on user feedback associated with an online version of the portion of indexed content; instructions for ranking the multiple portions of indexed content according to their respective relevance to the first source who provided the search criteria; and instructions for creating a search result based on ranking the multiple portions of indexed content. 19. The non-transitory computer readable medium as in claim 16 , wherein the instructions for determining the relevance of each respective portion of indexed content to the first source include: instructions for identifying personal feedback associated with an online version of a first portion of indexed content, the personal feedback created by the first source providing the search criteria; instructions for identifying first feedback and second feedback created by at least one different source, the first feedback associated with the online version of the first portion of indexed content, the second feedback associated with an online version of a second portion of indexed content; and instructions for determining the second portion of indexed content is relevant to the first source upon detecting a similarity of sentiment of the personal feedback and a sentiment of the different source's first feedback.