1. A method for determining display information on a mobile client, comprising: receiving a plurality of sets of one or more first keywords on the mobile client, each set of first keywords associated with one or more respective first messages; monitoring user interaction of the respective first messages on the mobile client; performing learning operations on the mobile client with the first keywords based on monitored user interaction to estimate a set of keyword interest weights; receiving a set of target keywords associated with a target message; receiving the target message over a wireless link if the estimated set of keyword interest weights indicates a desirability of the target message; and displaying the target message on the mobile client based on the estimated set of keyword interest weights.
1. A method for determining display information on a mobile client, comprising: receiving a plurality of sets of one or more first keywords on the mobile client, each set of first keywords associated with one or more respective first messages; monitoring user interaction of the respective first messages on the mobile client; performing learning operations on the mobile client with the first keywords based on monitored user interaction to estimate a set of keyword interest weights; receiving a set of target keywords associated with a target message; receiving the target message over a wireless link if the estimated set of keyword interest weights indicates a desirability of the target message; and displaying the target message on the mobile client based on the estimated set of keyword interest weights. 4. The method according to claim 1 , wherein the step of monitoring user interaction includes monitoring click-through-rates for the first messages.