15. The system of claim 11 , wherein the computer program code is further designed to cause the one or more processors to: communicate an advertisement to a user with the media content; and select the advertisement based at least in part upon the respective profile of the user.
15. The system of claim 11 , wherein the computer program code is further designed to cause the one or more processors to: communicate an advertisement to a user with the media content; and select the advertisement based at least in part upon the respective profile of the user. 16. The system of claim 15 , wherein the computer program code is further designed to cause the one or more processors to: allocate a monetary payment to the producer when the media content is selected, downloaded, or viewed by a user, the monetary payment being a fractional part of revenue received for communication of the advertisement to the user.