1. A method for analyzing information about a user comprising the steps of: obtaining, at a computer, at least one search result from a data source via a search engine based on at least one search term identifying the user; identifying a contextual token or a mood-indicating token describing the user within a set of tokens surrounding a relevancy-indicating token in the at least one search result; ascertaining an effect of the at least one search result on a reputation of the user based on whether the identified contextual or mood-indicating token positively or negatively affects the reputation of the user; determining whether the at least one search result includes undesirable information negatively affecting the reputation of the user based on the ascertained effect of the at least one search result on the reputation of the user; flagging the at least one search result if it is determined that the at least one search result includes undesirable information; communicating with the data source to determine whether the undesirable information included in the flagged search result can be changed at the data source; and if it is determined that the undesirable information can be changed at the data source, causing a change of the undesirable information at the data source.
1. A method for analyzing information about a user comprising the steps of: obtaining, at a computer, at least one search result from a data source via a search engine based on at least one search term identifying the user; identifying a contextual token or a mood-indicating token describing the user within a set of tokens surrounding a relevancy-indicating token in the at least one search result; ascertaining an effect of the at least one search result on a reputation of the user based on whether the identified contextual or mood-indicating token positively or negatively affects the reputation of the user; determining whether the at least one search result includes undesirable information negatively affecting the reputation of the user based on the ascertained effect of the at least one search result on the reputation of the user; flagging the at least one search result if it is determined that the at least one search result includes undesirable information; communicating with the data source to determine whether the undesirable information included in the flagged search result can be changed at the data source; and if it is determined that the undesirable information can be changed at the data source, causing a change of the undesirable information at the data source. 20. The method of claim 1 , wherein obtaining the at least one search result comprises receiving at least one search result from a human agent, and the method further comprising: obtaining an indication of a categorization of the at least one search result from the human agent; and automatically categorizing the at least one search result based on the indication from the human agent.