1. A computer-implemented method comprising: in a computational device: configuring a document creation application with an add-in comprising instructions for linking said document creation application with a business management application that runs on a platform of a structured database management system and stores datum in said structured database management system; configuring said add-in with one or more tools that, when executed, accesses utilities of said business management application via said document creation application without leaving an interface of said document creation application, wherein said one or more tools at least comprises data linking tools comprising an executable data-pull utility that pulls datum from the structured database management system and inserts said datum into a structured field in a document in said document creation application; and configuring said add-in with a social network integration tool for integrating one or more social media interfaces of one or more social networks into an interface of the document creation application, wherein said integrated one or more social media interfaces comprises media feeds including a first media feed comprising information relating to a selected portion of text in a document open in said document creation application.
1. A computer-implemented method comprising: in a computational device: configuring a document creation application with an add-in comprising instructions for linking said document creation application with a business management application that runs on a platform of a structured database management system and stores datum in said structured database management system; configuring said add-in with one or more tools that, when executed, accesses utilities of said business management application via said document creation application without leaving an interface of said document creation application, wherein said one or more tools at least comprises data linking tools comprising an executable data-pull utility that pulls datum from the structured database management system and inserts said datum into a structured field in a document in said document creation application; and configuring said add-in with a social network integration tool for integrating one or more social media interfaces of one or more social networks into an interface of the document creation application, wherein said integrated one or more social media interfaces comprises media feeds including a first media feed comprising information relating to a selected portion of text in a document open in said document creation application. 7. The computer-implemented method of claim 1 , wherein said one or more social networks runs on the same platform as said structured database management system.