3. The method of claim 2 , said step (b) of analyzing the user activity on the social media sites comprising the step of analyzing the user posts on the one or more social media sites to detect indicators of the users interests and/or mood.
3. The method of claim 2 , said step (b) of analyzing the user activity on the social media sites comprising the step of analyzing the user posts on the one or more social media sites to detect indicators of the users interests and/or mood. 4. The method of claim 3 , said step of analyzing the user posts on the one or more social media sites to detect indicators of the user's interests and/or mood comprising the step of performing at least one of a key word search of text, object recognition of graphics and video and speech recognition of audio on content or metadata associated with that content to determine the presence and frequency of key words, objects and speech.