12. A non-transitory computer-readable medium having storing instructions which, when executed by a processor, cause the processor to perform operations for providing relevant content in a communication network, the operations comprising: receiving a request to initiate a call between two parties; establishing a voice communication connection between the two parties and a communication connection to a speech recognizer, wherein the communication connection to the speech recognizer is established only if one of the two parties is a subscriber to a content delivery service; monitoring a conversation between the two parties over the voice communication connection via the speech recognizer for detecting a plurality of instances of a verbal trigger during the conversation; and delivering the relevant content that is associated with the verbal trigger to the subscriber when a threshold number of instances of the verbal trigger is detected during more than one call over a duration of a day, wherein the relevant content is delivered in an audio format over the voice communication connection to the subscriber while the conversation is still ongoing.
12. A non-transitory computer-readable medium having storing instructions which, when executed by a processor, cause the processor to perform operations for providing relevant content in a communication network, the operations comprising: receiving a request to initiate a call between two parties; establishing a voice communication connection between the two parties and a communication connection to a speech recognizer, wherein the communication connection to the speech recognizer is established only if one of the two parties is a subscriber to a content delivery service; monitoring a conversation between the two parties over the voice communication connection via the speech recognizer for detecting a plurality of instances of a verbal trigger during the conversation; and delivering the relevant content that is associated with the verbal trigger to the subscriber when a threshold number of instances of the verbal trigger is detected during more than one call over a duration of a day, wherein the relevant content is delivered in an audio format over the voice communication connection to the subscriber while the conversation is still ongoing. 15. The non-transitory computer-readable medium of claim 12 , wherein the relevant content comprises news information.