10. A computer-readable storage medium having computer-readable instructions stored thereupon which, when executed by a computer, cause the computer to: display a page to two or more players via a multi-player game; when the page is displayed, receive first terms from a first player and receiving second terms from a second player, cause a search engine to return first candidate pages in response to performing a first query using the first terms, cause the search engine to return second candidate pages in response to performing a second query using the second terms, and assign points to the first player and the second player when the first player and the second player agree and correctly indicate that they are viewing the same or a different page as the other player; store one or more of the first terms and the second terms provided by the two or more players during play of the multi-player game and associated data; and utilize the one or more of the first terms and the second terms and the associated data to improve results returned by the search engine.
10. A computer-readable storage medium having computer-readable instructions stored thereupon which, when executed by a computer, cause the computer to: display a page to two or more players via a multi-player game; when the page is displayed, receive first terms from a first player and receiving second terms from a second player, cause a search engine to return first candidate pages in response to performing a first query using the first terms, cause the search engine to return second candidate pages in response to performing a second query using the second terms, and assign points to the first player and the second player when the first player and the second player agree and correctly indicate that they are viewing the same or a different page as the other player; store one or more of the first terms and the second terms provided by the two or more players during play of the multi-player game and associated data; and utilize the one or more of the first terms and the second terms and the associated data to improve results returned by the search engine. 11. The computer-readable storage medium of claim 10 , having further computer-readable instructions stored thereupon which, when executed by the computer, cause the computer to: display a second page via a single-player game; when the second page is displayed, receive one or more terms from a player via the single-player game, cause the search engine to return the candidate pages in response to performing a query using the terms, and assign second points to the player if the second page displayed to the player is included in the candidate pages returned by the search engine; store the terms provided by the player during play of the single-player game and associated second data; and utilize the terms and the associated second data to improve results returned by the search engine.