9. A method comprising: displaying audiovisual content in a first language on a display screen of a smart sign; determining that a mobile device is in proximity to the smart sign; determining a location of the mobile device relative to the display screen of the smart sign; receiving device-specific information from the mobile device, including a preferred language of a user of the mobile device; translating the displayed audiovisual content based on the preferred language of the user; and modifying at least one visual characteristic of the translated audiovisual content based on the location of the mobile device; displaying the translated audiovisual content on the display screen of the smart sign based on the at least one modified visual characteristic.
9. A method comprising: displaying audiovisual content in a first language on a display screen of a smart sign; determining that a mobile device is in proximity to the smart sign; determining a location of the mobile device relative to the display screen of the smart sign; receiving device-specific information from the mobile device, including a preferred language of a user of the mobile device; translating the displayed audiovisual content based on the preferred language of the user; and modifying at least one visual characteristic of the translated audiovisual content based on the location of the mobile device; displaying the translated audiovisual content on the display screen of the smart sign based on the at least one modified visual characteristic. 14. The method of claim 9 , further comprising prior to the mobile device entering the proximity of the smart sign: receiving an indication that the mobile device is moving toward the smart sign, the indication including the preferred language of the user; generating the translated audiovisual content into the preferred language of the user; determining a graphical position at which to display the translated audiovisual content based on a known location of the smart sign relative to the mobile device; and displaying the translated audiovisual content on the display screen of the smart sign based on the determined graphical position.