14. The system of claim 12 , wherein operations further comprise: receiving authoritative user data, the authoritative user data associating one or more queries with one or more authoritative users; processing the authoritative user data to identify one or more trigger queries, each trigger query comprising a query that, if received, triggers a display of one or more authoritative users in response; and storing the one or more trigger queries in a trigger queries database, each trigger query being associated with the first set of authoritative users, each authoritative user in the first set of authoritative users being associated with a first score relating to a particular trigger query.
14. The system of claim 12 , wherein operations further comprise: receiving authoritative user data, the authoritative user data associating one or more queries with one or more authoritative users; processing the authoritative user data to identify one or more trigger queries, each trigger query comprising a query that, if received, triggers a display of one or more authoritative users in response; and storing the one or more trigger queries in a trigger queries database, each trigger query being associated with the first set of authoritative users, each authoritative user in the first set of authoritative users being associated with a first score relating to a particular trigger query. 16. The system of claim 14 , wherein processing authoritative user data comprises, for each query of the one or more queries: summing first scores of authoritative users associated with the query to provide a combined score; determining whether the combined score is greater than a threshold score; and if the combined score is greater than the threshold score, including the query as a trigger query in the trigger queries database.