10. The method of claim 7 , further comprising: performing, by the one or more physical processors, speech recognition to recognize one or more words of the third natural language utterance, wherein the one or more recognized words of the third natural language utterance include one or more reference words; determining, by the one or more physical processors, that the one or more reference words refer to an item associated with the promotional content; and initiating, by the one or more physical processors, a purchase transaction associated with the item based on the determination that the one or more reference words refer to the item.
10. The method of claim 7 , further comprising: performing, by the one or more physical processors, speech recognition to recognize one or more words of the third natural language utterance, wherein the one or more recognized words of the third natural language utterance include one or more reference words; determining, by the one or more physical processors, that the one or more reference words refer to an item associated with the promotional content; and initiating, by the one or more physical processors, a purchase transaction associated with the item based on the determination that the one or more reference words refer to the item. 11. The method of claim 10 , wherein the item includes a purchasable good.