2. The non-transitory computer-readable storage medium of claim 1 , wherein each personal attribute descriptor is associated with a respective attribute category, and the instructions further include: one or more instructions to determine a match if the personal attribute descriptor associated with the first user is the same as the personal attribute descriptor associated with the second user and both descriptors are associated with a common category.
2. The non-transitory computer-readable storage medium of claim 1 , wherein each personal attribute descriptor is associated with a respective attribute category, and the instructions further include: one or more instructions to determine a match if the personal attribute descriptor associated with the first user is the same as the personal attribute descriptor associated with the second user and both descriptors are associated with a common category. 3. The non-transitory computer-readable storage medium of claim 2 , wherein calculating a match further includes: calculating a match score for only personal attribute descriptors associated with the selected category.