24. A computer readable medium storing a computer program for providing information assistance to a wireless terminal in a wireless communication system, comprising: a code segment that receives a contact information request message specifically requesting a phone number associated with a subscriber terminal, the request generated with a wireless terminal that is other than the subscriber terminal by a requestor that is other than a user of the subscriber terminal; a code segment to query a participating communication provider database of a communication provider providing communication services to the wireless terminal to identify a virtual key of the requestor from unique information included within the contact information request, the virtual key being a universal anonymous identifier of the requestor that is shared among a plurality of different participating businesses; a code segment to access, using the virtual key of the requestor, a consumer internal profile database containing verification data of the requestor and proprietary information of the requestor; a code segment to verify, with the verification data, consent of the requestor to release and use of the proprietary information of the requestor; a code segment responsive to the contact information request that determines how to contact the subscriber terminal; a code segment that generates an authorization request for permission to provide the phone number associated with the subscriber terminal to the wireless terminal, wherein the authorization request includes at least a portion of the proprietary information of the requestor from the consumer internal profile database; a code segment that transmits the authorization request to the subscriber terminal; a code segment that interprets a reply from the subscriber terminal to determine if permission to provide the phone number associated with the subscriber terminal to the wireless terminal was granted; a code segment to determine from the consumer subscriber database based on the virtual key of the requestor, a communication preference of the requestor and compatibility settings of the wireless terminal; and a code segment that generates a response to the wireless terminal that includes the phone number associated with the subscriber terminal when permission is granted, the response generated in accordance with the communication preference and the compatibility settings.
24. A computer readable medium storing a computer program for providing information assistance to a wireless terminal in a wireless communication system, comprising: a code segment that receives a contact information request message specifically requesting a phone number associated with a subscriber terminal, the request generated with a wireless terminal that is other than the subscriber terminal by a requestor that is other than a user of the subscriber terminal; a code segment to query a participating communication provider database of a communication provider providing communication services to the wireless terminal to identify a virtual key of the requestor from unique information included within the contact information request, the virtual key being a universal anonymous identifier of the requestor that is shared among a plurality of different participating businesses; a code segment to access, using the virtual key of the requestor, a consumer internal profile database containing verification data of the requestor and proprietary information of the requestor; a code segment to verify, with the verification data, consent of the requestor to release and use of the proprietary information of the requestor; a code segment responsive to the contact information request that determines how to contact the subscriber terminal; a code segment that generates an authorization request for permission to provide the phone number associated with the subscriber terminal to the wireless terminal, wherein the authorization request includes at least a portion of the proprietary information of the requestor from the consumer internal profile database; a code segment that transmits the authorization request to the subscriber terminal; a code segment that interprets a reply from the subscriber terminal to determine if permission to provide the phone number associated with the subscriber terminal to the wireless terminal was granted; a code segment to determine from the consumer subscriber database based on the virtual key of the requestor, a communication preference of the requestor and compatibility settings of the wireless terminal; and a code segment that generates a response to the wireless terminal that includes the phone number associated with the subscriber terminal when permission is granted, the response generated in accordance with the communication preference and the compatibility settings. 25. The computer readable medium of claim 24 , further comprising a code segment that transmits the response to the wireless terminal in accordance with the communication preference and the compatibility settings.