8. A system for providing electronic advertisements, comprising: a processor; and a memory device including instructions that, when executed by the processor, cause the processor to: select at least one category for testing from a set of potential, the at least one category for testing being selected based at least in part on a respective rating of a respective connection between the at least one category and a respective set of products or services associated with the at least one category; generate at least one test advertisement for the at least one category for testing, the at least one test advertisement representing a product or a service related to the at least one category, the at least one test advertisement including a navigational element, that when activated, collects information related to performance of the at least one category for testing; receive a request for an electronic advertisement relating to the at least one category for testing; and provide the at least one test advertisement in response to the request for the electronic advertisement.
8. A system for providing electronic advertisements, comprising: a processor; and a memory device including instructions that, when executed by the processor, cause the processor to: select at least one category for testing from a set of potential, the at least one category for testing being selected based at least in part on a respective rating of a respective connection between the at least one category and a respective set of products or services associated with the at least one category; generate at least one test advertisement for the at least one category for testing, the at least one test advertisement representing a product or a service related to the at least one category, the at least one test advertisement including a navigational element, that when activated, collects information related to performance of the at least one category for testing; receive a request for an electronic advertisement relating to the at least one category for testing; and provide the at least one test advertisement in response to the request for the electronic advertisement. 13. The system of claim 8 , wherein the instructions to cause the processor to generate the at least one test advertisement for the potential category, further cause the processor to: submit a search query to an online directory of businesses to identify businesses related to the at least one category for testing; receive a list of businesses providing the respective set of products or services related to the at least one category for testing; select, from the list of businesses, a business providing the respective set of products or services related to the at least one category for testing; and create at least one electronic advertisement that includes information related to the selected business.