16. The article of claim 15 , wherein the storage medium has stored thereon further instructions executable by the processor to determine whether to transmit the advertisement to the user computing device at least in part by determining to refrain from transmitting the advertisement at least in part in response to a determination that the user is a subscriber to the media service.
16. The article of claim 15 , wherein the storage medium has stored thereon further instructions executable by the processor to determine whether to transmit the advertisement to the user computing device at least in part by determining to refrain from transmitting the advertisement at least in part in response to a determination that the user is a subscriber to the media service. 17. The article of claim 16 , wherein the storage medium has stored thereon further instructions executable by the processor to determine to refrain from transmitting the advertisement at least in part by determining whether the user is a subscriber to a paid media service.