1. A method of using a human readable unstructured text message body to store and communicate a data set, the method comprising: storing the human readable unstructured text message body in a machine readable memory of a first device, wherein the human readable unstructured text message body comprises plain text data elements of the data set representing a unique coupon identifier for an instance of a mobile coupon, a value for the mobile coupon, and a retailer for redeeming the mobile coupon; communicating a text message comprising the human readable unstructured text message body from the first device to a mobile device configured to receive the text message, wherein the communicating is performed over a communications network; using at least one of the data elements received from the text message from the mobile device to transfer the mobile coupon.
1. A method of using a human readable unstructured text message body to store and communicate a data set, the method comprising: storing the human readable unstructured text message body in a machine readable memory of a first device, wherein the human readable unstructured text message body comprises plain text data elements of the data set representing a unique coupon identifier for an instance of a mobile coupon, a value for the mobile coupon, and a retailer for redeeming the mobile coupon; communicating a text message comprising the human readable unstructured text message body from the first device to a mobile device configured to receive the text message, wherein the communicating is performed over a communications network; using at least one of the data elements received from the text message from the mobile device to transfer the mobile coupon. 12. The method of claim 1 wherein the plain text data elements of the data set further include an expiration date for the mobile coupon.