20. A non-transitory machine-readable storage medium having stored thereon instructions which when executed cause a processor to perform a method for aggregating an information stream of content from a content sharing service, the method, comprising: determining the interests of a user from online activity of the user with respect to the content sharing service; identifying meanings or context surrounding content to be presented among the information stream for the user; using the meanings or the context surrounding the content in relation to the interests of the user, to increase or decrease visibility of the content among other pieces of content in the information stream to be presented to the user; wherein, the visibility of the content is increased or decreased for presentation in a user interface component of a third-party platform independent from the content sharing service; wherein, the interests of the user is also determined by the platform; and wherein, the meanings or the context surrounding the content is also determined by the third-party platform.
20. A non-transitory machine-readable storage medium having stored thereon instructions which when executed cause a processor to perform a method for aggregating an information stream of content from a content sharing service, the method, comprising: determining the interests of a user from online activity of the user with respect to the content sharing service; identifying meanings or context surrounding content to be presented among the information stream for the user; using the meanings or the context surrounding the content in relation to the interests of the user, to increase or decrease visibility of the content among other pieces of content in the information stream to be presented to the user; wherein, the visibility of the content is increased or decreased for presentation in a user interface component of a third-party platform independent from the content sharing service; wherein, the interests of the user is also determined by the platform; and wherein, the meanings or the context surrounding the content is also determined by the third-party platform. 22. The method of claim 20 , wherein, the online activity of the user is from activity on the content sharing service.