6. The method of claim 3 , wherein determining, from the plurality of active non-textual data elements, modification data for the query comprises: determining, from the one or more selected images, entity text describing entities depicted in the one or more images; and for each entity, generating a modified query based on the query and the entity.
6. The method of claim 3 , wherein determining, from the plurality of active non-textual data elements, modification data for the query comprises: determining, from the one or more selected images, entity text describing entities depicted in the one or more images; and for each entity, generating a modified query based on the query and the entity. 8. The method of claim 6 , wherein generating a modified query based on the query and the entity text describing the entity comprises: determining a similarity of the text of the query and the entity text to each of a plurality of prior queries stored in a query log; and selecting, form the query log, prior queries for which the similarity measure meets a threshold similarity value.