10. The method of claim 1 , further comprising analyzing said information over the plurality of search events and over the plurality of index-type search engines to generate statistical data reflective of how search engine users locate the destination.
10. The method of claim 1 , further comprising analyzing said information over the plurality of search events and over the plurality of index-type search engines to generate statistical data reflective of how search engine users locate the destination. 17. The method of claim 10 , further comprising incorporating the statistical information into a ranking process used by a particular index-type search engine to rank the destination.