25. A system for determining the reputation of an Internet user comprising: at least one processor configured to: collect at least one search result from a data source via a search engine based on a search term identifying the Internet user; identify a contextual token describing the Internet user within a string of words surrounding a relevancy-indicating token in the at least one search result; determine an effect of the at least one search result on the reputation of the Internet user based at least in part on whether the identified contextual token affects the reputation of the user; associate the identified contextual token with a token weight based on the determined effect; and calculate the reputation score representing the reputation of the Internet user based at least in part on the associated token weight.
25. A system for determining the reputation of an Internet user comprising: at least one processor configured to: collect at least one search result from a data source via a search engine based on a search term identifying the Internet user; identify a contextual token describing the Internet user within a string of words surrounding a relevancy-indicating token in the at least one search result; determine an effect of the at least one search result on the reputation of the Internet user based at least in part on whether the identified contextual token affects the reputation of the user; associate the identified contextual token with a token weight based on the determined effect; and calculate the reputation score representing the reputation of the Internet user based at least in part on the associated token weight. 34. The system of claim 25 , wherein the at least one processor is further configured to: determine a relevancy weight for the at least one search result; and calculate the reputation score using the relevancy weight.