74. The method of claim 56 , wherein said address card is incorporated into said publisher's address book from which said selected subscribers' e-mail addresses are extracted, and wherein said address book comprises a virtual button, by selecting a screen name from said address book and then clicking said virtual button, said publisher is prompted to a screen of an editable address card where said publisher completes the contact information of a new contact associated with said selected screen name.
74. The method of claim 56 , wherein said address card is incorporated into said publisher's address book from which said selected subscribers' e-mail addresses are extracted, and wherein said address book comprises a virtual button, by selecting a screen name from said address book and then clicking said virtual button, said publisher is prompted to a screen of an editable address card where said publisher completes the contact information of a new contact associated with said selected screen name. 84. The methods of claim 74 , wherein separately subscribed views of said publisher's address card are merged as a single entry in a subscriber's address book.