9. The system of claim 8 , further comprising a profile database, the profile database storing a user profile with respect to the consumer; and a decision engine coupled to the offer database and the profile database, the decision engine making a decision as to which of the potential offers to present to the consumer.
9. The system of claim 8 , further comprising a profile database, the profile database storing a user profile with respect to the consumer; and a decision engine coupled to the offer database and the profile database, the decision engine making a decision as to which of the potential offers to present to the consumer. 12. The system of claim 9 , further comprising a profile manager, the profile manager providing user profile information to the personalization engine to enable the personalization engine to personalize the package presented to the consumer.