8. One or more computer storage media implemented at least in part on hardware and including executable instructions that, when executed by a computing device, cause the computing device to perform a method comprising: identifying, by a linguistic service and from content received from an application, an action to be performed that is not performable by the linguistic service, the content being usable to perform the action; responsive to identifying the action to be performed, accessing, by the linguistic service, a customization webpage that is configured to customize the content according to one or more criteria specified for the action to generate customized content, the one or more criteria specified by the application; accessing another webpage that is to perform the action based on the customized content, the other webpage being separate from the application; and causing, by the linguistic service, the customization webpage to communicate the customized content to the other webpage that is to perform the action.
8. One or more computer storage media implemented at least in part on hardware and including executable instructions that, when executed by a computing device, cause the computing device to perform a method comprising: identifying, by a linguistic service and from content received from an application, an action to be performed that is not performable by the linguistic service, the content being usable to perform the action; responsive to identifying the action to be performed, accessing, by the linguistic service, a customization webpage that is configured to customize the content according to one or more criteria specified for the action to generate customized content, the one or more criteria specified by the application; accessing another webpage that is to perform the action based on the customized content, the other webpage being separate from the application; and causing, by the linguistic service, the customization webpage to communicate the customized content to the other webpage that is to perform the action. 10. The one or more computer storage media as described in claim 8 , the method further comprising forming a communication that is usable to insert a customized identifier of the action into the content.