17. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising: generating an audio recording of (i) a question about an unidentified item of media content that a different device is playing in a vicinity of a mobile device, and (ii) environmental audio; in response to forwarding the audio to a front end server of a natural language processing system, receiving an answer to the question that is based on processing different portions of the audio recording by a speech recognition engine server associated with the natural language processing system and a content identification engine server associated with the natural language processing system; and in response to the question, providing the answer to the question about the unidentified item of media content.
17. A non-transitory computer-readable medium storing software comprising instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising: generating an audio recording of (i) a question about an unidentified item of media content that a different device is playing in a vicinity of a mobile device, and (ii) environmental audio; in response to forwarding the audio to a front end server of a natural language processing system, receiving an answer to the question that is based on processing different portions of the audio recording by a speech recognition engine server associated with the natural language processing system and a content identification engine server associated with the natural language processing system; and in response to the question, providing the answer to the question about the unidentified item of media content. 20. The non-transitory computer-readable medium of claim 17 , wherein the operations comprise: detecting environmental image data associated with the item of media content, and providing the answer based on the question and the environmental image data.