6. The method of claim 2 wherein the automatic determining of the product category further includes analyzing information about actions previously taken by other users involving products that are part of the determined product category, the previously taken actions occurring after prior search results were provided to the other users for prior searches by the other users that each included at least one of the one or more search terms.
6. The method of claim 2 wherein the automatic determining of the product category further includes analyzing information about actions previously taken by other users involving products that are part of the determined product category, the previously taken actions occurring after prior search results were provided to the other users for prior searches by the other users that each included at least one of the one or more search terms. 7. The method of claim 6 wherein the previously taken actions include actions related to purchasing one or more products that are part of the determined product category.