11. An apparatus comprising: a processor configured to provide to a display device a camera view of a captured image of one or more items available for selection at a point of interest, wherein the point of interest is identifiable, at least in part, by a location determined based, at least in part, on information associated with a location context identifier, wherein the location context identifier pertains to information to identify an area of a building; a transmitter configured to transmit to a server a message comprising the location context identifier and parsed text of a particular item selected from among the one or more items based upon a user-input detected by the apparatus, wherein the transmitted location context identifier is separate from the captured image and is usable to search for information related to the particular item; and a receiver configured to receive, in response to said transmission of said message, one or more annotations that include information about the particular item to be displayed in said camera view, wherein said one or more annotations are superimposed in a portion of said camera view including said captured image of said particular item.
11. An apparatus comprising: a processor configured to provide to a display device a camera view of a captured image of one or more items available for selection at a point of interest, wherein the point of interest is identifiable, at least in part, by a location determined based, at least in part, on information associated with a location context identifier, wherein the location context identifier pertains to information to identify an area of a building; a transmitter configured to transmit to a server a message comprising the location context identifier and parsed text of a particular item selected from among the one or more items based upon a user-input detected by the apparatus, wherein the transmitted location context identifier is separate from the captured image and is usable to search for information related to the particular item; and a receiver configured to receive, in response to said transmission of said message, one or more annotations that include information about the particular item to be displayed in said camera view, wherein said one or more annotations are superimposed in a portion of said camera view including said captured image of said particular item. 12. The apparatus of claim 11 , wherein said one or more annotations comprise purchase prices of said particular item.