15. An augmentation system for augmenting web pages with rich media content, the system comprising: an input/output module for retrieving web pages, receiving requests, and transmitting augmented web pages and rich media content; an image augmentation module for analyzing a web page to identify a visual element that is a qualified visual element, determining a keyword associated with the qualified visual element, generating an association of the visual element and the keyword, and embedding the association in an augmented web page corresponding to the web page; an advertisement deliver module for receiving a request from a client computer corresponding to a pointer being positioned over the visual element in the augmented web page, responsive to receiving the signal, determining a piece rich media content relevant to the visual element by searching for the advertisement using the keyword, and transmitting the piece of media content to the client computer for display.
15. An augmentation system for augmenting web pages with rich media content, the system comprising: an input/output module for retrieving web pages, receiving requests, and transmitting augmented web pages and rich media content; an image augmentation module for analyzing a web page to identify a visual element that is a qualified visual element, determining a keyword associated with the qualified visual element, generating an association of the visual element and the keyword, and embedding the association in an augmented web page corresponding to the web page; an advertisement deliver module for receiving a request from a client computer corresponding to a pointer being positioned over the visual element in the augmented web page, responsive to receiving the signal, determining a piece rich media content relevant to the visual element by searching for the advertisement using the keyword, and transmitting the piece of media content to the client computer for display. 18. The augmentation system of claim 15 , wherein the image augmentation module is further configured for identifying context keywords in the web page, and identifying subject keywords in the web page by analyzing tags associated with the qualified visual element, text nodes near the qualified visual element, and areas of interest in the web page.