8. A system, comprising: a processor; and a computer-readable storage medium having instructions stored which, when executed by the processor, cause the processor to perform operations comprising: generating multimedia object descriptions, from multimedia objects in multimedia content for an identified multimedia type of multimedia content; generating non-hierarchical entity relation graph descriptions based on the multimedia object descriptions, wherein the non-hierarchical entity relation graph descriptions relate to communication between the multimedia objects in the multimedia content; generating an integration description scheme which creates, when implemented, relationships between the multimedia object descriptions and the non-hierarchical entity relations graph descriptions; and generating a description record to represent content embedded within the multimedia content by integrating the multimedia object descriptions and the non-hierarchical entity relation graph descriptions, wherein the integrating occurs according to the integration description scheme.
8. A system, comprising: a processor; and a computer-readable storage medium having instructions stored which, when executed by the processor, cause the processor to perform operations comprising: generating multimedia object descriptions, from multimedia objects in multimedia content for an identified multimedia type of multimedia content; generating non-hierarchical entity relation graph descriptions based on the multimedia object descriptions, wherein the non-hierarchical entity relation graph descriptions relate to communication between the multimedia objects in the multimedia content; generating an integration description scheme which creates, when implemented, relationships between the multimedia object descriptions and the non-hierarchical entity relations graph descriptions; and generating a description record to represent content embedded within the multimedia content by integrating the multimedia object descriptions and the non-hierarchical entity relation graph descriptions, wherein the integrating occurs according to the integration description scheme. 13. The system of claim 8 , wherein the multimedia object descriptions further comprise corresponding descriptor elements.