32. A computer-implemented method comprising: receiving, using one or more processors, a request for content, wherein the content is of a form of an advertisement; identifying an eligible advertisement from an inventory of advertisements; receiving a creative associated with the eligible advertisement wherein the creative includes a title, at least one line of additional text and optionally a reference portion; determining a portion of text from the at least one line of additional text to promote into the title including a portion beginning with text at a beginning of a first of the at least one line of additional text, wherein determining includes evaluating the at least one line of additional text to identify the portion; promoting, using the one or more processors, the portion of text into the title; adjusting a remainder of the creative based on the promoted portion; and providing the advertisement responsive to the request including providing the creative including the title with the promoted portion.
32. A computer-implemented method comprising: receiving, using one or more processors, a request for content, wherein the content is of a form of an advertisement; identifying an eligible advertisement from an inventory of advertisements; receiving a creative associated with the eligible advertisement wherein the creative includes a title, at least one line of additional text and optionally a reference portion; determining a portion of text from the at least one line of additional text to promote into the title including a portion beginning with text at a beginning of a first of the at least one line of additional text, wherein determining includes evaluating the at least one line of additional text to identify the portion; promoting, using the one or more processors, the portion of text into the title; adjusting a remainder of the creative based on the promoted portion; and providing the advertisement responsive to the request including providing the creative including the title with the promoted portion. 33. The method of claim 32 wherein the at least one line of additional text includes two lines of text.