10. The computer-implemented method of claim 5 , wherein the calculating the matching score is additionally based on whether one or more name entities included in the received description match one or more words of the received content, and the calculating the matching score further comprises: identifying the one or more name entities included in the received description, a respective name entity to correspond to one or more words included in the received description; calculating a name entity value based on whether the one or more identified name entities match one or more words of the received content; and adjusting the matching score based on the calculated name entity value.
10. The computer-implemented method of claim 5 , wherein the calculating the matching score is additionally based on whether one or more name entities included in the received description match one or more words of the received content, and the calculating the matching score further comprises: identifying the one or more name entities included in the received description, a respective name entity to correspond to one or more words included in the received description; calculating a name entity value based on whether the one or more identified name entities match one or more words of the received content; and adjusting the matching score based on the calculated name entity value. 12. The computer-implemented method of claim 10 , wherein the adjusting the matching score based on the calculated name entity value comprises: multiplying the name entity value by γ, where γ is a predetermined value; and incrementing the matching score by the γ-multiplied name entity value.