1. A method comprising: identifying a target user of a social networking system; accessing a user profile in the social networking system including information about the target user; presenting one or more questions retrieved from the social networking system to the target user, the one or more questions for identifying subject matter associated with the target user, the subject matter comprising at least one of an interest of the target user, an association of the target user, a characteristic of the target user, or an affiliation of the target user; receiving at least one answer to a question from the target user; determining subject matter associated with the received at least one answer; identifying one or more groups maintained by the social networking system associated with the determined subject matter, the identified one or more groups each comprising a plurality of group members each associated with the determined subject matter; and presenting the identified one or more groups to the target user.
1. A method comprising: identifying a target user of a social networking system; accessing a user profile in the social networking system including information about the target user; presenting one or more questions retrieved from the social networking system to the target user, the one or more questions for identifying subject matter associated with the target user, the subject matter comprising at least one of an interest of the target user, an association of the target user, a characteristic of the target user, or an affiliation of the target user; receiving at least one answer to a question from the target user; determining subject matter associated with the received at least one answer; identifying one or more groups maintained by the social networking system associated with the determined subject matter, the identified one or more groups each comprising a plurality of group members each associated with the determined subject matter; and presenting the identified one or more groups to the target user. 6. The method of claim 1 , wherein presenting one or more questions retrieved from the social networking system to the target user comprises: determining additional users connected to the target user from the user profile in the social networking system; and selecting the one or more questions based on characteristics of the additional users connected to the target user.