4. The method of claim 1 wherein transforming a state of the numerical seller rating from a state that is inconsistent with the words in the feedback to a state that is reconciled with the words in the feedback is done by weighting the numerical seller rating.
4. The method of claim 1 wherein transforming a state of the numerical seller rating from a state that is inconsistent with the words in the feedback to a state that is reconciled with the words in the feedback is done by weighting the numerical seller rating. 7. The method of claim 4 wherein weighting the seller rating comprises lowering the weight of the numerical seller rating.