14. The method of claim 1 , wherein generating selected multimedia label data comprises decoding the brain signal responses of the user and generating at least one interest score for said selected multimedia data.
14. The method of claim 1 , wherein generating selected multimedia label data comprises decoding the brain signal responses of the user and generating at least one interest score for said selected multimedia data. 15. The method of claim 14 , further comprising refining said interest score and generating an updated interest measurement.