14. A system, comprising: a communication interface device; and a processor of a first entity configured to: store in a data store for each of a plurality of entities an entity image data comprising metadata about an entity of the plurality of entities, wherein the data store is configured to create and support an organically changing schema, and provides a mechanism to propagate changes to the schema or data; discover a second entity to help achieve an objective, wherein the second entity is a cloud-based entity; connect to a processor of the second entity via the communication interface device; use a meta-language to exchange with the second processor of the second entity via the communication interface a description of the objective to aggregate data from the second entity and descriptive information associated with the second entity, wherein the descriptive information includes an identification of a proprietary data access interface associated with the second entity, wherein the proprietary data access interface associated with the second entity is different than a proprietary data access interface associated with the first entity, wherein a bridge separate from the processor of the first entity and the processor of the second entity is configured to receive the meta-language exchanged with the processor of the second entity and to use an internal standard meta-language to enable the processor of the second entity with the proprietary data access interface to understand the description of the objective; negotiate with the second entity using the meta-language, including by exchanging one or more proposals with the processor of the entity via the communication interface to form a contract, the contract indicates how data will be aggregated from the second entity; receive an indication of a need to recruit a third entity to help achieve the objective; recruit the third entity to help achieve the objective, through a process that includes one or more of the following: discovery, connection, description, negotiation, configuration, initiation of operation, maintenance of operation, and discontinuation of operation; and in the event the contract is formed, perform a self-configuration in accordance with the contract; and a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions.
14. A system, comprising: a communication interface device; and a processor of a first entity configured to: store in a data store for each of a plurality of entities an entity image data comprising metadata about an entity of the plurality of entities, wherein the data store is configured to create and support an organically changing schema, and provides a mechanism to propagate changes to the schema or data; discover a second entity to help achieve an objective, wherein the second entity is a cloud-based entity; connect to a processor of the second entity via the communication interface device; use a meta-language to exchange with the second processor of the second entity via the communication interface a description of the objective to aggregate data from the second entity and descriptive information associated with the second entity, wherein the descriptive information includes an identification of a proprietary data access interface associated with the second entity, wherein the proprietary data access interface associated with the second entity is different than a proprietary data access interface associated with the first entity, wherein a bridge separate from the processor of the first entity and the processor of the second entity is configured to receive the meta-language exchanged with the processor of the second entity and to use an internal standard meta-language to enable the processor of the second entity with the proprietary data access interface to understand the description of the objective; negotiate with the second entity using the meta-language, including by exchanging one or more proposals with the processor of the entity via the communication interface to form a contract, the contract indicates how data will be aggregated from the second entity; receive an indication of a need to recruit a third entity to help achieve the objective; recruit the third entity to help achieve the objective, through a process that includes one or more of the following: discovery, connection, description, negotiation, configuration, initiation of operation, maintenance of operation, and discontinuation of operation; and in the event the contract is formed, perform a self-configuration in accordance with the contract; and a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions. 17. The system of claim 14 , wherein the second entity maintains, after termination of an operation associated with helping to achieve the objective, a ghost or other vestige of a configuration used to help achieve the objective.