11. An apparatus, comprising: a processor; and a memory coupled to the processor, wherein the memory comprises instructions which, when executed by the processor, cause the processor to: develop source content using a source content taxonomy, using a content authoring service, and using a content architecture standard; store the source content in source content storage; assign one or more unique identifiers to the source content based on the source content taxonomy, wherein assigning one or more unique identifiers to the source content based on the source content taxonomy comprises: analyzing the source content taxonomy; identifying one or more recommended identifiers based on the source content taxonomy; presenting the one or more recommended identifiers to an author; receiving selection of at least one identifier from the one or more recommended identifier from the author; and assigning the selected at least one identifier to the source content; generate Web content, wherein the Web content contains tags having references to the source content; insert the one or more unique identifiers into corresponding tags in the Web content; store the Web content in Web content storage; responsive to a user viewing from a Web server a page of Web content containing a given tag having a given unique identifier within the one or more unique identifiers, generate Web usage data recording the viewing of the page of Web content, wherein the given tag contains a reference given item of content in the source content, wherein the reference to the given item of content comprises inserting the given unique identifier into the uniform resource locator referencing the given item of content; and generate a Web metrics report based on the Web usage data in the Web metrics taxonomy, wherein the Web metrics report maps the viewing of the page of Web content to the source content taxonomy based on the given unique identifier.
11. An apparatus, comprising: a processor; and a memory coupled to the processor, wherein the memory comprises instructions which, when executed by the processor, cause the processor to: develop source content using a source content taxonomy, using a content authoring service, and using a content architecture standard; store the source content in source content storage; assign one or more unique identifiers to the source content based on the source content taxonomy, wherein assigning one or more unique identifiers to the source content based on the source content taxonomy comprises: analyzing the source content taxonomy; identifying one or more recommended identifiers based on the source content taxonomy; presenting the one or more recommended identifiers to an author; receiving selection of at least one identifier from the one or more recommended identifier from the author; and assigning the selected at least one identifier to the source content; generate Web content, wherein the Web content contains tags having references to the source content; insert the one or more unique identifiers into corresponding tags in the Web content; store the Web content in Web content storage; responsive to a user viewing from a Web server a page of Web content containing a given tag having a given unique identifier within the one or more unique identifiers, generate Web usage data recording the viewing of the page of Web content, wherein the given tag contains a reference given item of content in the source content, wherein the reference to the given item of content comprises inserting the given unique identifier into the uniform resource locator referencing the given item of content; and generate a Web metrics report based on the Web usage data in the Web metrics taxonomy, wherein the Web metrics report maps the viewing of the page of Web content to the source content taxonomy based on the given unique identifier. 15. The apparatus of claim 11 , wherein assigning one or more unique identifiers to the source content based on the source content taxonomy comprises: generating a prototype usage metrics report; presenting the prototype usage metrics report to an author; and receiving modification of the one or more identifiers from the author.