1. A network device, comprising: a transceiver configured to communicate with a client device over a network; and a processor that is operative to perform actions, including: receiving content and a plurality of target object lists from a content author, wherein each target object list identifies a unique subset of content as target objects within the received content and each unique subset differs by at least one target object; determining whether a user at the client device is validated by an online social network as having a relationship status with the content author; associating at least one of the plurality of target object lists with the validated user of the client device based in part on the subject matter of the target objects, wherein the associating of the at least one target object list with the validated user of the client device is based on a social network relationship definable by the content author, and wherein the associating of the at least one target object list with the validated user of the client device is performed by a third party; enabling display of the received content at the client device, wherein the target objects in each associated target object list are identifiable within the received content as being available for associating comments based on the client device association; receiving from the client device a comment about one of the identifiable target objects; in response to detecting an action, the action being detected as associated with the identifiable target object within the received content, selectively enabling display of the received comment; receiving another input from the client device; and providing an expanded view of the comment with at least one other comment, and information about users having entered the comments.
1. A network device, comprising: a transceiver configured to communicate with a client device over a network; and a processor that is operative to perform actions, including: receiving content and a plurality of target object lists from a content author, wherein each target object list identifies a unique subset of content as target objects within the received content and each unique subset differs by at least one target object; determining whether a user at the client device is validated by an online social network as having a relationship status with the content author; associating at least one of the plurality of target object lists with the validated user of the client device based in part on the subject matter of the target objects, wherein the associating of the at least one target object list with the validated user of the client device is based on a social network relationship definable by the content author, and wherein the associating of the at least one target object list with the validated user of the client device is performed by a third party; enabling display of the received content at the client device, wherein the target objects in each associated target object list are identifiable within the received content as being available for associating comments based on the client device association; receiving from the client device a comment about one of the identifiable target objects; in response to detecting an action, the action being detected as associated with the identifiable target object within the received content, selectively enabling display of the received comment; receiving another input from the client device; and providing an expanded view of the comment with at least one other comment, and information about users having entered the comments. 2. The network device of claim 1 , wherein the third party is a blog service.