16. A computer readable storage medium comprising computer readable program code embodied therein for causing a computer system to perform a method for search engine optimization of a website of a user, the method comprising: analyzing a website component of the website; making a determination that the website component lacks the search engine optimization; obtaining, from a financial application of a user, an attribute specific to the user specified by a rule for search engine optimization; generating an optimized website component, wherein the optimized website component is optimized according to the rule, and comprises the attribute specific to the user; generating a suggestion for the search engine optimization, wherein the suggestion comprises replacing the website component with the optimized website component; presenting the suggestion to the user; receiving an acceptance of the suggestion from the user; and replacing the website component with the optimized website component in response to the acceptance.
16. A computer readable storage medium comprising computer readable program code embodied therein for causing a computer system to perform a method for search engine optimization of a website of a user, the method comprising: analyzing a website component of the website; making a determination that the website component lacks the search engine optimization; obtaining, from a financial application of a user, an attribute specific to the user specified by a rule for search engine optimization; generating an optimized website component, wherein the optimized website component is optimized according to the rule, and comprises the attribute specific to the user; generating a suggestion for the search engine optimization, wherein the suggestion comprises replacing the website component with the optimized website component; presenting the suggestion to the user; receiving an acceptance of the suggestion from the user; and replacing the website component with the optimized website component in response to the acceptance. 17. The computer readable storage medium of claim 16 , wherein the method further comprises: obtaining guidance corresponding to the website component, wherein the guidance describes how a search engine uses the website component; and presenting the guidance with the suggestion.