6. The method of claim 1 , further comprising performing confidence checking on at least some of the semantic scores to influence an inference of the gender of the user.
6. The method of claim 1 , further comprising performing confidence checking on at least some of the semantic scores to influence an inference of the gender of the user. 7. The method of claim 6 , wherein the confidence checking is performed separately by a first confidence check on the at least some of the semantic scores relating to the visual content and by a second confidence check on the at least some of the semantic scores relating to the textual content, and the inference of the gender of the user is influenced differently based on an agreement or a non-agreement between the first and the second confidence checks.