9. The system of claim 2 , wherein the operations further comprise: identifying, from one or more third-party Web sites, publicly-available information associated with specific individuals having the name; generating a person profile for the specific individual based, at least in part, on the publicly-available information; and identifying the one or more advertisements using the person profile and the one or more name-based profiles.
9. The system of claim 2 , wherein the operations further comprise: identifying, from one or more third-party Web sites, publicly-available information associated with specific individuals having the name; generating a person profile for the specific individual based, at least in part, on the publicly-available information; and identifying the one or more advertisements using the person profile and the one or more name-based profiles. 20. The system of claim 9 , wherein the one or more third-party Web sites comprise one or more social networking Web sites.