9. A system comprising at least one non-transitory computer-readable medium containing computer program instructions executable by at least one computer processor to perform a method, the method comprising (A) receiving data representing a first plurality of social currency event data structures, wherein the first plurality of social currency event data structures includes: data representing a first plurality of existing values of at least one first field shared by the first plurality of social currency event data structures, wherein the receiving comprises: (A) (1) receiving, over a network from a first plurality of computing devices, the data representing the first values of the first plurality of social currency event data structures to the first plurality of users; and (A) (2) receiving, over the network from a second plurality of computing devices, the data representing second values of the first plurality of social currency event data structures to a second plurality of users; (B) identifying a first subset of the first plurality of social currency event data structures based on the first plurality of existing values of the at least one first field shared by the plurality of social currency event data structures; (C) calculating a first value of a statistic based on the first subset of the first plurality of social currency event data structures; (D) identifying a first plurality of existing values of a second field shared by the first plurality of social currency event data structures; (E) calculating a first plurality of normalized values of the second field based on the first value of the statistic and the first plurality of existing values of the second field; and (F) providing, over the network, at least one of the first plurality of normalized values of the second field to a third computing device.
9. A system comprising at least one non-transitory computer-readable medium containing computer program instructions executable by at least one computer processor to perform a method, the method comprising (A) receiving data representing a first plurality of social currency event data structures, wherein the first plurality of social currency event data structures includes: data representing a first plurality of existing values of at least one first field shared by the first plurality of social currency event data structures, wherein the receiving comprises: (A) (1) receiving, over a network from a first plurality of computing devices, the data representing the first values of the first plurality of social currency event data structures to the first plurality of users; and (A) (2) receiving, over the network from a second plurality of computing devices, the data representing second values of the first plurality of social currency event data structures to a second plurality of users; (B) identifying a first subset of the first plurality of social currency event data structures based on the first plurality of existing values of the at least one first field shared by the plurality of social currency event data structures; (C) calculating a first value of a statistic based on the first subset of the first plurality of social currency event data structures; (D) identifying a first plurality of existing values of a second field shared by the first plurality of social currency event data structures; (E) calculating a first plurality of normalized values of the second field based on the first value of the statistic and the first plurality of existing values of the second field; and (F) providing, over the network, at least one of the first plurality of normalized values of the second field to a third computing device. 14. The system of claim 9 , wherein the method further comprises: (G) receiving data representing a second plurality of social currency event data structures, wherein the second plurality of social currency event data structures includes: data representing third values of the second plurality of social currency event data structures to a third plurality of users; data representing fourth values of the second plurality of social currency event data structures to a fourth plurality of users; and data representing a second plurality of existing values of the at least one first field shared by the second plurality of social currency event data structures; (H) identifying a second subset of the first plurality of social currency event data structures based on the second plurality of existing values of the at least one first field shared by the second plurality of social currency event data structures; (I) calculating a second value of the statistic based on the second subset of the first plurality of social currency event data structures; (J) identifying a second plurality of existing values of the second field shared by the second plurality of social currency event data structures; and (K) calculating a second plurality of normalized values of the second field based on the second value of the statistic and the second plurality of existing values of the second field.