9. The method of claim 1 , wherein retrieving the user profile of the first user to obtain the user profile information further comprises: parsing the content instructions in the template object to identify a signifier that requests information from the first user profile of the first user of the social networking system; and adding a tag that retrieves the first user profile information from the first user profile of the first user upon identifying the signifier.
9. The method of claim 1 , wherein retrieving the user profile of the first user to obtain the user profile information further comprises: parsing the content instructions in the template object to identify a signifier that requests information from the first user profile of the first user of the social networking system; and adding a tag that retrieves the first user profile information from the first user profile of the first user upon identifying the signifier. 10. The method of claim 9 , wherein generating the advertisement based on the template object further comprises: processing the content instructions in the template object comprising the tag to generate the advertisement with the first user profile information from of the first user.