7. The method of claim 1 , comprising: determining one or more terms that are used in the bidding process and that are similar to the audible representation of the textual representation of the candidate adword; providing, for display to the advertiser, the one or more terms; and receiving, from the advertiser, a bid that is associated with one or more of the one or more terms.
7. The method of claim 1 , comprising: determining one or more terms that are used in the bidding process and that are similar to the audible representation of the textual representation of the candidate adword; providing, for display to the advertiser, the one or more terms; and receiving, from the advertiser, a bid that is associated with one or more of the one or more terms. 8. The method of claim 7 , wherein providing, for display to the advertiser, the one or more terms comprises: providing misrecognition frequencies that each indicate a frequency that the expected pronunciation of the textual representation of the candidate adword is misrecognized as a respective term.