7. A method of searching comprising: performing a search based on a user query to produce results that are ranked, wherein said results comprise references to entities; and after said performing of said search and before reporting results of said search to said user, contacting said entities to determine whether entities in said results desire to change their rank in said results; charging entities that increase their rank; and crediting entities that decrease their rank.
7. A method of searching comprising: performing a search based on a user query to produce results that are ranked, wherein said results comprise references to entities; and after said performing of said search and before reporting results of said search to said user, contacting said entities to determine whether entities in said results desire to change their rank in said results; charging entities that increase their rank; and crediting entities that decrease their rank. 10. The method according to claim 7 , wherein said results are limited in number, such that only entities that are produced by said search are provided an opportunity to increase or decrease their rank.