7. An apparatus comprising: at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, initiate presentation of a plurality of descriptors on a user equipment, wherein each of the descriptors contains one or more words corresponding to an emotion of a user of the user equipment; determining an association between one or more options and a selected one of the descriptors without user intervention; initiate presentation of the one or more options on the user equipment; invoke an application corresponding to a selected one of the options at the user equipment; and initiate sharing of one or more of the descriptors and one or more associated options via a peer-to-peer protocol within a community of users.
7. An apparatus comprising: at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, initiate presentation of a plurality of descriptors on a user equipment, wherein each of the descriptors contains one or more words corresponding to an emotion of a user of the user equipment; determining an association between one or more options and a selected one of the descriptors without user intervention; initiate presentation of the one or more options on the user equipment; invoke an application corresponding to a selected one of the options at the user equipment; and initiate sharing of one or more of the descriptors and one or more associated options via a peer-to-peer protocol within a community of users. 11. An apparatus of claim 7 , wherein the apparatus is further caused to: initiate creation of a new descriptor and associated options or update of an existing one of the descriptors and the one or more associated options by either receiving input from the user or monitoring actions of the user on the user equipment.