7. The method of claim 1 , wherein the plurality of known entities includes the first known entity and a second known entity and wherein selecting one of the plurality of known entities corresponding to the candidate entity includes: ranking the first known entity and the second known entity based on a first categorization reliability criterion; determining that the first known entity is ranked lower than the second known entity; and removing the first known entity as a potential identification of the candidate entity.
7. The method of claim 1 , wherein the plurality of known entities includes the first known entity and a second known entity and wherein selecting one of the plurality of known entities corresponding to the candidate entity includes: ranking the first known entity and the second known entity based on a first categorization reliability criterion; determining that the first known entity is ranked lower than the second known entity; and removing the first known entity as a potential identification of the candidate entity. 11. The method of claim 7 , wherein the plurality of known entities includes a third known entity and wherein selecting one of the plurality of known entities corresponding to the candidate entity further includes: ranking the third known entity and the second known entity based on a second categorization reliability criterion; determining that the third known entity is ranked lower than the second known entity based on the second match categorization criterion; and removing the third known entity as a potential identification of the candidate entity.