6. A program for controlling messaging outputs in a messaging session, residing on a computer usable medium having computer readable program code means, said program comprising: means for receiving a plurality of message entries each associated with a particular topic from among a plurality of topics within a particular channel of a messaging session; and means for controlling output of said plurality of message entries according to output attributes assigned to said plurality of message entries for a particular user to distinguish according to a receiving user's preferences between said plurality of topics, such that output of said plurality of message entries according to topic is distinguished according to a user receiving said plurality of message entries.
6. A program for controlling messaging outputs in a messaging session, residing on a computer usable medium having computer readable program code means, said program comprising: means for receiving a plurality of message entries each associated with a particular topic from among a plurality of topics within a particular channel of a messaging session; and means for controlling output of said plurality of message entries according to output attributes assigned to said plurality of message entries for a particular user to distinguish according to a receiving user's preferences between said plurality of topics, such that output of said plurality of message entries according to topic is distinguished according to a user receiving said plurality of message entries. 7. The program for controlling messaging outputs in a messaging session according to claim 6 , said program further comprising: means for controlling output of said plurality of message entries according to an assigned graphical output attribute.