7. The computer-implemented method for building a user profile of claim 1 , further comprising assigning a value index to the user, wherein the value index is based on the user profile of the user and a user profile of at least one other user, and wherein the value index includes a weighting of at least one of the number of demographic nouns, the total number of taxonomic nouns, and the number of unique taxonomic nouns.
7. The computer-implemented method for building a user profile of claim 1 , further comprising assigning a value index to the user, wherein the value index is based on the user profile of the user and a user profile of at least one other user, and wherein the value index includes a weighting of at least one of the number of demographic nouns, the total number of taxonomic nouns, and the number of unique taxonomic nouns. 12. The computer-implemented method for building a user profile of claim 7 , wherein the value index is based on the weighting of the at least one of the number of demographic nouns, the total number of taxonomic nouns, and the number of unique taxonomic nouns for the user profile of the user and a weighting of at least one demographic noun or taxonomic noun for the user profile of the at least one other user.