17. A system for presenting advertising information within an RSS (Really Simple Syndication) feed implemented on a computing system comprising: a first machine executable routine executing on the computing system and configured to cause the computing system to identify a first RSS based content in a plurality of RSS feeds input that is provided to the computing system, the first machine includes a hardware; wherein said plurality of RSS feeds can be selected for presentation by a user within an RSS aggregator; a second machine executable routine executing on the computing system and configured to cause the computing system to automatically generate a query and a set of search results based on said first RSS based content; wherein said query is automatically constructed from the computing system's analysis of the plurality of RSS feeds and without human interaction; further wherein said set of search results include references to one or more separate webpages; a third machine executable routine executing on the computing system and configured to cause the computing system to process search content extracted from selected ones of said one or more separate webpages to automatically identify one or more topics; a fourth machine executable routine executing on the computing system and configured to evaluate suitability of said plurality of RSS feeds for one or more advertisements included in a stock of ads associated with topics identified as relevant to said plurality of RSS feeds; a fifth machine executable routine executing on the computing system and configured to cause the computing system to present at least one first advertisement in connection with and within a same web page as a plurality of RSS feeds, which first advertisement is correlated to said one or more topics and is determined based on analyzing a plurality of RSS feeds within said webpage.
17. A system for presenting advertising information within an RSS (Really Simple Syndication) feed implemented on a computing system comprising: a first machine executable routine executing on the computing system and configured to cause the computing system to identify a first RSS based content in a plurality of RSS feeds input that is provided to the computing system, the first machine includes a hardware; wherein said plurality of RSS feeds can be selected for presentation by a user within an RSS aggregator; a second machine executable routine executing on the computing system and configured to cause the computing system to automatically generate a query and a set of search results based on said first RSS based content; wherein said query is automatically constructed from the computing system's analysis of the plurality of RSS feeds and without human interaction; further wherein said set of search results include references to one or more separate webpages; a third machine executable routine executing on the computing system and configured to cause the computing system to process search content extracted from selected ones of said one or more separate webpages to automatically identify one or more topics; a fourth machine executable routine executing on the computing system and configured to evaluate suitability of said plurality of RSS feeds for one or more advertisements included in a stock of ads associated with topics identified as relevant to said plurality of RSS feeds; a fifth machine executable routine executing on the computing system and configured to cause the computing system to present at least one first advertisement in connection with and within a same web page as a plurality of RSS feeds, which first advertisement is correlated to said one or more topics and is determined based on analyzing a plurality of RSS feeds within said webpage. 18. The system of claim 17 wherein advertisements otherwise identified as to be blocked from presentation within said one or more separate webpages can be presented nonetheless within said same web page with said plurality of RSS feeds along with content for said one or more separate webpages.