40. The computer readable storage medium of claim 21 , wherein said address card is incorporated into said publisher's address book from which said selected subscribers' e-mail addresses are extracted.
40. The computer readable storage medium of claim 21 , wherein said address card is incorporated into said publisher's address book from which said selected subscribers' e-mail addresses are extracted. 50. The computer readable storage medium of claim 40 , wherein information in said publisher's address card is accessible from a current subscriber's address book either online or offline.