17. The method of claim 16 wherein the content items are web pages and searching further comprises: searching web pages on the network for text associated with the embedded code identifier; and storing in the database an identifier for each web page found that contains text associated with the embedded code identifier.
17. The method of claim 16 wherein the content items are web pages and searching further comprises: searching web pages on the network for text associated with the embedded code identifier; and storing in the database an identifier for each web page found that contains text associated with the embedded code identifier. 18. The method of claim 17 wherein searching further comprises: searching for an embedded code identifier selected from EMBED, APPLET, OBJECT, IFRAME and STYLE.