11. A non-transitory computer-readable storage media having computer readable instructions stored thereon which when executed by at least one processor, cause the at least one processor to: generate a representative phrase based on a correlation between broadcast information and a popular keyword from a content page, the generated representative phrase indicating information about at least one program that is associated with the broadcast information and the popular keyword, the popular keyword being at least a keyword input entered into a search engine a desired number of times over a desired period of time; calculate a time score for determining the association of the popular keyword to a program of the broadcast information, the calculating based on a display time of the popular keyword on the content page and a broadcast time of the program, the time score based on a desired margin of error and the broadcast time of the program; determine the program associated with the popular keyword, the determining based on at least the calculated time score; generate the representative phrase by combining at least a portion of the broadcast information with a determined airtime of the determined program; generate a display representative phrase by combining the generated representative phrase with the popular keyword; provide the display representative phrase in the content page for display in association with the determined program, the providing including displaying the display representative phrase on the content page; and determine the program of the broadcast information associated with the popular keyword.
11. A non-transitory computer-readable storage media having computer readable instructions stored thereon which when executed by at least one processor, cause the at least one processor to: generate a representative phrase based on a correlation between broadcast information and a popular keyword from a content page, the generated representative phrase indicating information about at least one program that is associated with the broadcast information and the popular keyword, the popular keyword being at least a keyword input entered into a search engine a desired number of times over a desired period of time; calculate a time score for determining the association of the popular keyword to a program of the broadcast information, the calculating based on a display time of the popular keyword on the content page and a broadcast time of the program, the time score based on a desired margin of error and the broadcast time of the program; determine the program associated with the popular keyword, the determining based on at least the calculated time score; generate the representative phrase by combining at least a portion of the broadcast information with a determined airtime of the determined program; generate a display representative phrase by combining the generated representative phrase with the popular keyword; provide the display representative phrase in the content page for display in association with the determined program, the providing including displaying the display representative phrase on the content page; and determine the program of the broadcast information associated with the popular keyword. 15. The non-transitory computer-readable storage media of claim 11 , wherein the computer readable instructions, when executed, causes the at least one processor to: calculate a weight of determined programs, if multiple programs are determined.