27. The system of claim 17 , further comprising: storing the one or more referring search terms used to locate the web site from the referring web page; using a search term validation program configured to group a plurality of session logs according to the one or more referring search terms; and processing the plurality of session logs to calculate probability information relating to the one or more referring search terms and the one or more web pages within each session log.
27. The system of claim 17 , further comprising: storing the one or more referring search terms used to locate the web site from the referring web page; using a search term validation program configured to group a plurality of session logs according to the one or more referring search terms; and processing the plurality of session logs to calculate probability information relating to the one or more referring search terms and the one or more web pages within each session log. 28. The system of claim 27 , wherein the search term validation program generates a search term validation report.