19. The apparatus as claimed in claim 17 , wherein said one or more functions apply to said plurality of reviews when one or more reviews are syndicated to a requesting user, wherein accepting input from said subject-owner is responsive to verifying said subject-owner.
19. The apparatus as claimed in claim 17 , wherein said one or more functions apply to said plurality of reviews when one or more reviews are syndicated to a requesting user, wherein accepting input from said subject-owner is responsive to verifying said subject-owner. 22. The apparatus as claimed in claim 19 , wherein said plurality of reviews includes a first review and a second review; and said one or more functions enables specification of a sort order for syndicating said first review and said second review.