11. The system of claim 10 , wherein the data structure is a first data structure, wherein the frame is a first frame, and wherein the control circuitry is further configured to: create a user profile for the user, wherein the control circuitry is configured to create the user profile by: monitoring the gaze of the user at a prior time before the current time; storing, in the user profile, a second data structure indicating a third area of the display screen corresponding to the gaze of the user at the prior time; determining a second frame of the media asset corresponding to the prior time; retrieving, from a database, metadata relating to the second frame of the media asset, the metadata relating to the second frame indicating a fourth location of the first entity and a fifth location of a fourth entity; determining that the fourth area overlaps with the fourth location of the first entity; and based on determining that the fourth area overlaps with the fourth location of the first entity: storing, in the user profile, a third data structure indicating the first entity, the second frame, and the fourth area; and storing, in the user profile, a weighting profile, wherein the weighting profile assigns a first weight to the first entity, a second weight to the third entity, and a third weight to the fourth entity.
11. The system of claim 10 , wherein the data structure is a first data structure, wherein the frame is a first frame, and wherein the control circuitry is further configured to: create a user profile for the user, wherein the control circuitry is configured to create the user profile by: monitoring the gaze of the user at a prior time before the current time; storing, in the user profile, a second data structure indicating a third area of the display screen corresponding to the gaze of the user at the prior time; determining a second frame of the media asset corresponding to the prior time; retrieving, from a database, metadata relating to the second frame of the media asset, the metadata relating to the second frame indicating a fourth location of the first entity and a fifth location of a fourth entity; determining that the fourth area overlaps with the fourth location of the first entity; and based on determining that the fourth area overlaps with the fourth location of the first entity: storing, in the user profile, a third data structure indicating the first entity, the second frame, and the fourth area; and storing, in the user profile, a weighting profile, wherein the weighting profile assigns a first weight to the first entity, a second weight to the third entity, and a third weight to the fourth entity. 12. The system of claim 11 , wherein the control circuitry, based on receiving the negative input, is further configured to: retrieve, from the user profile, the third data structure; retrieve, based on the third data structure, the metadata relating to the second frame; extract, from the third data structure, the fourth area; expand the fourth area to a fifth area of the display screen, wherein the fifth area is larger than the fourth area; extract the fifth location of the fourth entity from the metadata relating to the second frame; determine that the fifth area overlaps with the fifth location of the fourth entity; and based on determining that the fifth area overlaps with the fifth location and that the third area overlaps with the third location, decrease the first weight by a first amount, increase the second weight by a second amount, and increase the third weight by the second amount.