49. The computer program product of claim 48 , wherein computer readable program code further performs the step of computing the one or more values, for one or more instances of the brand, in the brand-store affinity matrix, based on normalized scores of one or more instances of the store.
49. The computer program product of claim 48 , wherein computer readable program code further performs the step of computing the one or more values, for one or more instances of the brand, in the brand-store affinity matrix, based on normalized scores of one or more instances of the store. 51. The computer program product of claim 49 , wherein the normalized scores of the one or more instances of the brand are calculated based on the one or more values corresponding to an attribute instance of the brand.