12. A routing method for an information distribution system comprising steps of: receiving an incoming communication having significant freedom of message content, said incoming communication being from a submitting party; converting original message content of said incoming communication to a computer-searchable format; executing content analysis of said original message content in said computer-searchable format, including searching said original message content of said incoming communication for a specific subiect; based upon said content analysis, determining criteria for conveying desired information responsive to said incoming communication; based upon said determined criteria, selecting a connectivity option among a plurality of connectivity options; and establishing a connection with said submitting party in accordance with said selected connectivity option.
12. A routing method for an information distribution system comprising steps of: receiving an incoming communication having significant freedom of message content, said incoming communication being from a submitting party; converting original message content of said incoming communication to a computer-searchable format; executing content analysis of said original message content in said computer-searchable format, including searching said original message content of said incoming communication for a specific subiect; based upon said content analysis, determining criteria for conveying desired information responsive to said incoming communication; based upon said determined criteria, selecting a connectivity option among a plurality of connectivity options; and establishing a connection with said submitting party in accordance with said selected connectivity option. 15. The routing method of claim 12 wherein said step of receiving said incoming communication is a step of receiving a message at an automatic call distribution (ACD) system, said step of selecting said connectivity option being a selection of an ACD agent having pre-established skills advantageous to handling said message.