8. A system comprising: one or more processors; a visual search engine stored on a memory and executable by the one or more processors, the visual search engine for receiving an image from a user device, searching the database of mixed media objects to identify and retrieve a mixed media object in which the image occurs, and identifying a cluster including the mixed media object in which the image occurs; and a social network application that is coupled to the visual search engine, the social network application for receiving, from the visual search engine, a reference to the cluster, determining whether a conversation associated with the cluster exists in a social network, and responsive to an absence of the conversation, generating the conversation associated with the cluster in the social network.
8. A system comprising: one or more processors; a visual search engine stored on a memory and executable by the one or more processors, the visual search engine for receiving an image from a user device, searching the database of mixed media objects to identify and retrieve a mixed media object in which the image occurs, and identifying a cluster including the mixed media object in which the image occurs; and a social network application that is coupled to the visual search engine, the social network application for receiving, from the visual search engine, a reference to the cluster, determining whether a conversation associated with the cluster exists in a social network, and responsive to an absence of the conversation, generating the conversation associated with the cluster in the social network. 13. The system of claim 8 , further comprising a content management engine coupled to the visual search engine and the social network application, the content management engine for transmitting metadata associated with the mixed media object to the social network application for determining whether the conversation associated with the cluster exists based on the metadata.