1. A method, comprising: performing by a computer: accessing a set containing a limited number of phoneme sequences, wherein each phoneme sequence comprises one or more phonemes; associating each advertising file of a plurality of advertising files with one or more of the limited number of phoneme sequences, wherein said associating is based on comparing at least one sequence of one or more phonemes present within audio data of the advertising file to the set of phoneme sequences; analyzing requested content, wherein said analyzing is based on comparing at least one sequence of one or more phonemes present within audio data of the requested content to the set of phoneme sequences; and matching one of the plurality of advertising files to the requested content, wherein said matching is based on results of said associating and said analyzing.
1. A method, comprising: performing by a computer: accessing a set containing a limited number of phoneme sequences, wherein each phoneme sequence comprises one or more phonemes; associating each advertising file of a plurality of advertising files with one or more of the limited number of phoneme sequences, wherein said associating is based on comparing at least one sequence of one or more phonemes present within audio data of the advertising file to the set of phoneme sequences; analyzing requested content, wherein said analyzing is based on comparing at least one sequence of one or more phonemes present within audio data of the requested content to the set of phoneme sequences; and matching one of the plurality of advertising files to the requested content, wherein said matching is based on results of said associating and said analyzing. 15. The method of claim 1 , wherein the advertising file comprises multimedia content.