27. An apparatus comprising: a processor; and memory operatively coupled to the processor and storing computer readable instructions that, when executed, cause the apparatus to: receive an identifier for a network document; perform an on-demand analysis of the network document to determine a search engine score for the network document, wherein the on-demand analysis of the network document includes: determining a number of links included in the network document by analyzing a structure of the network document; determining a number of incoming links to the network document; and generating separate specific traffic-independent scoring analyses for each of the links included in the network document, wherein each of the separate specific traffic-independent scoring analyses are visually-navigable; and generate, based on the received identifier and independently of a user-specified search word or phrase, a display of the search engine score along with a first level of scoring detail for the network document, wherein the search engine score is determined by evaluating the network document using one or more traffic-independent scoring factors and wherein the network document is ranked based on the one or more traffic-independent scoring factors, and wherein the ranking is determined by combining the search engine score and a link flow distribution that indicates the likelihood that a user will access the network document relative to a second network document, wherein the network document and the second network document are within the same web site; receive a request to display details of the one or more traffic-independent scoring factors; in response to the request: generate the details of the one or more traffic-independent scoring factors by performing an on-demand analysis of the one or more traffic-independent scoring factors; and generate a display of a second level of scoring detail including the details of the one or more traffic-independent scoring factors, wherein the second level of scoring detail includes a plurality of non-traffic attributes.
27. An apparatus comprising: a processor; and memory operatively coupled to the processor and storing computer readable instructions that, when executed, cause the apparatus to: receive an identifier for a network document; perform an on-demand analysis of the network document to determine a search engine score for the network document, wherein the on-demand analysis of the network document includes: determining a number of links included in the network document by analyzing a structure of the network document; determining a number of incoming links to the network document; and generating separate specific traffic-independent scoring analyses for each of the links included in the network document, wherein each of the separate specific traffic-independent scoring analyses are visually-navigable; and generate, based on the received identifier and independently of a user-specified search word or phrase, a display of the search engine score along with a first level of scoring detail for the network document, wherein the search engine score is determined by evaluating the network document using one or more traffic-independent scoring factors and wherein the network document is ranked based on the one or more traffic-independent scoring factors, and wherein the ranking is determined by combining the search engine score and a link flow distribution that indicates the likelihood that a user will access the network document relative to a second network document, wherein the network document and the second network document are within the same web site; receive a request to display details of the one or more traffic-independent scoring factors; in response to the request: generate the details of the one or more traffic-independent scoring factors by performing an on-demand analysis of the one or more traffic-independent scoring factors; and generate a display of a second level of scoring detail including the details of the one or more traffic-independent scoring factors, wherein the second level of scoring detail includes a plurality of non-traffic attributes. 38. The apparatus of claim 27 , wherein the on-demand analysis of the one or more traffic-independent scoring factors is performed in real-time in response to the request.