16. The computer system of claim 15 , wherein the obtained search category selection rules specify that top ranked data entries are used for selecting the at least one of the preferred search categories to be provided for display.
16. The computer system of claim 15 , wherein the obtained search category selection rules specify that top ranked data entries are used for selecting the at least one of the preferred search categories to be provided for display. 17. The computer-implemented method of claim 16 , wherein the computing device determines the order of the identified search categories based on the determined ranks for the top ranked data entries.