15. A non-transitory computer readable storage medium configured to store instructions that when executed cause a processor to perform: detecting a message posted on a website data source from an end user, the message posting being related to a predefined monitored entity; performing a natural language interpretation of the message contents responsive to identifying the message posting being related to the predefined monitored entity; processing the message to determine the user's topic of interest and to determine the user's topic of interest relates to a complaint regarding the predefined monitored entity; notifying the predefined monitored entity of the user's topic of interest and complaint; generating a response to the message responsive to the user's topic of interest; and sending the response to the end user.
15. A non-transitory computer readable storage medium configured to store instructions that when executed cause a processor to perform: detecting a message posted on a website data source from an end user, the message posting being related to a predefined monitored entity; performing a natural language interpretation of the message contents responsive to identifying the message posting being related to the predefined monitored entity; processing the message to determine the user's topic of interest and to determine the user's topic of interest relates to a complaint regarding the predefined monitored entity; notifying the predefined monitored entity of the user's topic of interest and complaint; generating a response to the message responsive to the user's topic of interest; and sending the response to the end user. 19. The non-transitory computer readable storage medium of claim 15 , wherein the processor is further configured to perform identifying the user by matching user specific information included in the message to pre-stored user specific information stored in a database.