63. A computer-implemented method comprising: receiving a creative associated with an advertisement wherein the creative includes a title, and one or more lines of text including a second line of text and optionally a reference portion; determining, using one or more processors, when the second line of text can be promoted into the title including determining when the second line of text constitutes a sentence by evaluating the text included in the one or more lines of text; promoting, using the one or more processors, the second line of text into the title when the second line of text constitutes a sentence including modifying the title to append the second line of text to the title; and providing the creative including the title with the promoted second line of text.
63. A computer-implemented method comprising: receiving a creative associated with an advertisement wherein the creative includes a title, and one or more lines of text including a second line of text and optionally a reference portion; determining, using one or more processors, when the second line of text can be promoted into the title including determining when the second line of text constitutes a sentence by evaluating the text included in the one or more lines of text; promoting, using the one or more processors, the second line of text into the title when the second line of text constitutes a sentence including modifying the title to append the second line of text to the title; and providing the creative including the title with the promoted second line of text. 64. The method of claim 63 further comprising receiving a request for content, and providing the creative responsive to the request.