7. The method of claim 1 , further comprising determining, by the processor, that the user is at a border of two DMAs.
7. The method of claim 1 , further comprising determining, by the processor, that the user is at a border of two DMAs. 8. The method of claim 7 , further comprising identifying, by the processor, two user groups from one DMA each as having similar attributes as the requesting user and relevant news items from local news sources associated with both the DMAs is retrieved for presentation to the user.