34. The process of claim 22 , further comprising the step of: upon selection by the user of an integrated ad displayed to the user at the user terminal, transferring the user from the displayed publisher page to a corresponding display of an advertiser site.
34. The process of claim 22 , further comprising the step of: upon selection by the user of an integrated ad displayed to the user at the user terminal, transferring the user from the displayed publisher page to a corresponding display of an advertiser site. 36. The process of claim 34 , wherein a ranking of at least one ad associated with the displayed advertiser site is at least partially influenced by one or more tracked actions at the displayed advertiser site.