2. One or more computer-readable media storing computer-executable instructions that, when executed on one or more processors, perform acts comprising: generating a first corpus of phrases each comprising a string of alphanumeric characters; filtering the first corpus of phrases to define a second corpus of phrases comprising fewer phrases than the first corpus of phrases; and associating a phrase of the second corpus of phrases with at least one of a shipping address associated with a user, a device associated with the user or location data in a server associated with the user.
2. One or more computer-readable media storing computer-executable instructions that, when executed on one or more processors, perform acts comprising: generating a first corpus of phrases each comprising a string of alphanumeric characters; filtering the first corpus of phrases to define a second corpus of phrases comprising fewer phrases than the first corpus of phrases; and associating a phrase of the second corpus of phrases with at least one of a shipping address associated with a user, a device associated with the user or location data in a server associated with the user. 4. One or more computer-readable media as recited in claim 2 , wherein phrases of the first corpus of phrases each comprise one or more words, and further storing computer-executable instructions that, when executed on the one or more processors, perform acts comprising: determining, for each phrase of the phrases comprising one or more words: (i) a commonality of the phrase; (ii) a commonality of each word of the phrase; (iii) a readability of the phrase; (iv) a number of words in the phrase, or (v) a source of the phrase; and scoring each phrase of the phrases comprising one or more words based on the commonality of the phrase, the commonality of each word of the phrase, the readability of the phrase, the number of words in the phrase, or the source of the phrase; and wherein the filtering of the first corpus of phrases comprises filtering out a phrases based at least in part on the scoring of the phrases.