2. The apparatus of claim 1 , further including a means associated with said ad server to determine said at least one existing advertiser-chosen human-language word present in said content file to hyperlink when referenced by said code in said content file.
2. The apparatus of claim 1 , further including a means associated with said ad server to determine said at least one existing advertiser-chosen human-language word present in said content file to hyperlink when referenced by said code in said content file. 3. The apparatus of claim 2 , wherein said means associated with said ad server comprises: decisioning logic; and a database associating said at least one existing advertiser-chosen human-language word with a destination URL pointing to said advertiser web page.