4. The method of claim 1 wherein the user's current concept comprises the demographic (male/female, age group, postal code) or chosen role of the use (consumer, vendor, or employee).
4. The method of claim 1 wherein the user's current concept comprises the demographic (male/female, age group, postal code) or chosen role of the use (consumer, vendor, or employee). 19. The method of claim 4 , further comprising the step of determining the history of the user's concept from the history of other users and the knowledgebase itself to determine and to collect additional data relating to the at least one entity profile.