14. A non-transitory computer-readable storage medium storing modules that, when executed by a processor, cause a computer to perform a method of searching for media objects associated with a search term, the method comprising: firstly retrieving, based upon a received first search term, at least one web page; analyzing at least one positional relationship between terms within an individual one of said at least one web page to determine additional search terms based on said received first search term; scoring the at least one positional relationship between terms, wherein said first search term and said additional search terms are the terms within the individual one of said at least one web page, and the scoring is based upon a distance between said first search term and said additional search terms within the individual one of said at least one web page; and secondly retrieving, based upon the additional search terms, at least one media object.
14. A non-transitory computer-readable storage medium storing modules that, when executed by a processor, cause a computer to perform a method of searching for media objects associated with a search term, the method comprising: firstly retrieving, based upon a received first search term, at least one web page; analyzing at least one positional relationship between terms within an individual one of said at least one web page to determine additional search terms based on said received first search term; scoring the at least one positional relationship between terms, wherein said first search term and said additional search terms are the terms within the individual one of said at least one web page, and the scoring is based upon a distance between said first search term and said additional search terms within the individual one of said at least one web page; and secondly retrieving, based upon the additional search terms, at least one media object. 18. The computer-readable storage medium of claim 14 , wherein said analyzing comprises parsing said at least one web page.