18. The computer software product according to claim 17 , wherein the desired level of personalization is selected from a range of personalization levels between a personalized level and a global level that is not personalized.
18. The computer software product according to claim 17 , wherein the desired level of personalization is selected from a range of personalization levels between a personalized level and a global level that is not personalized. 19. The computer software product according to claim 18 , wherein the range of personalization levels includes a community level between the personalized level and the global level.