3. The method of claim 2 further comprising: automatically identifying a plurality of simple categories that are of high interest to the user; and generating the list of supported categories from the plurality of simple categories that are of high interest to the user.
3. The method of claim 2 further comprising: automatically identifying a plurality of simple categories that are of high interest to the user; and generating the list of supported categories from the plurality of simple categories that are of high interest to the user. 4. The method of claim 3 , wherein automatically identifying a plurality of simple categories that are of high interest to the user comprises automatically identifying a first simple category that received more user selections than a second simple category.