34. A method for managing business listing content in a communication network, comprising: providing location-based services over a publically accessible unsecured network with a location-based services system; retrieving a predetermined business listing comprising a plurality of business listing parameters descriptive of products or services of a respective subscriber business that is a registered subscriber of said location-based services system, said predetermined business listing retrieved with a business profile interface application located on an advertiser portal; transmitting said predetermined business listing to a business remote terminal, said business remote terminal operable by said respective subscriber business; receiving at least a portion of said predetermined business listing at said advertiser portal from said business remote terminal, said received predetermined business listing including at least some of said business listing parameters that were changed with said business remote terminal; processing said changed predetermined business listing with an edit business listing application included in said advertiser portal; storing said predetermined business listing in a business profile database in association with specific information of said respective subscriber business; selecting said predetermined business listing from said business database based on a request for goods or services, a geographic indicator and an identifier received in connection with said request, said request received from a subscriber terminal of a user that is a registered subscriber of said location-based services system; said predetermined advertising campaign selected based on substantially matching at least some of said business listing parameters included in said predetermined business listing with a meaning and context of said request, said geographic indicator, and demographic information of said user retrieved from a user profile using said identifier; and transmitting a response to said request for receipt by said user that is said registered subscriber of said location-based services system, said response comprising information from said predetermined business listing.
34. A method for managing business listing content in a communication network, comprising: providing location-based services over a publically accessible unsecured network with a location-based services system; retrieving a predetermined business listing comprising a plurality of business listing parameters descriptive of products or services of a respective subscriber business that is a registered subscriber of said location-based services system, said predetermined business listing retrieved with a business profile interface application located on an advertiser portal; transmitting said predetermined business listing to a business remote terminal, said business remote terminal operable by said respective subscriber business; receiving at least a portion of said predetermined business listing at said advertiser portal from said business remote terminal, said received predetermined business listing including at least some of said business listing parameters that were changed with said business remote terminal; processing said changed predetermined business listing with an edit business listing application included in said advertiser portal; storing said predetermined business listing in a business profile database in association with specific information of said respective subscriber business; selecting said predetermined business listing from said business database based on a request for goods or services, a geographic indicator and an identifier received in connection with said request, said request received from a subscriber terminal of a user that is a registered subscriber of said location-based services system; said predetermined advertising campaign selected based on substantially matching at least some of said business listing parameters included in said predetermined business listing with a meaning and context of said request, said geographic indicator, and demographic information of said user retrieved from a user profile using said identifier; and transmitting a response to said request for receipt by said user that is said registered subscriber of said location-based services system, said response comprising information from said predetermined business listing. 36. The method of claim 34 , wherein said view of said predetermined business listing is generated with a web browser.