7. The method of claim 1 further comprising: determining a plurality of collections of entities based at least in part on the one or more terms or phrases; and selecting one of the plurality of collections of entities as the first collection of entities based at least in part on a predetermined selection criteria.
7. The method of claim 1 further comprising: determining a plurality of collections of entities based at least in part on the one or more terms or phrases; and selecting one of the plurality of collections of entities as the first collection of entities based at least in part on a predetermined selection criteria. 8. The method of claim 7 wherein the predetermined selection criteria is selected from the group comprising a most popular collection, a most likely collection or a most relevant collection.