6. The one or more computer storage media of claim 1 , wherein a plurality of actions are identified from the text of the social networking messages, and wherein the method further comprises: analyzing the social data to identify a segment; analyzing at least a portion of the plurality of actions to identify top actions for the segment; and wherein storing information comprises storing information for the top actions for the segment.
6. The one or more computer storage media of claim 1 , wherein a plurality of actions are identified from the text of the social networking messages, and wherein the method further comprises: analyzing the social data to identify a segment; analyzing at least a portion of the plurality of actions to identify top actions for the segment; and wherein storing information comprises storing information for the top actions for the segment. 7. The one or more computer storage media of claim 6 , wherein analyzing the social data to identify the segment comprises: analyzing the social data to identify a plurality of entities; and classifying the entities to a plurality of segments.