1. A social media content access processor-implemented method, comprising: identifying a request to access user 3 rd party social media content; obtaining user authorization credentials to access 3 rd party user social media content; sending an access request with the obtained user authorization credentials to a device disjunct social media platform; receiving social media content data from the device disjunct social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism, wherein the progressive taxonomy mechanism comprises a set of pre-determined key terms; receiving a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; performing text analytics on the social media content data; and determining impression heuristics for the item based on query results.
1. A social media content access processor-implemented method, comprising: identifying a request to access user 3 rd party social media content; obtaining user authorization credentials to access 3 rd party user social media content; sending an access request with the obtained user authorization credentials to a device disjunct social media platform; receiving social media content data from the device disjunct social media platform; determining a type of the received media content data; tagging the received media content data based on the type according to a progressive taxonomy mechanism, wherein the progressive taxonomy mechanism comprises a set of pre-determined key terms; receiving a social media analytics request for an item; querying the tagged media content data based on key terms related to the item; performing text analytics on the social media content data; and determining impression heuristics for the item based on query results. 9. The method of claim 1 , wherein the receiving social media content data from the social media platform is schedule on a periodic basis.