21. The method of claim 16 , wherein content selected for the second display area comprises: one or more links to advertiser web page.
21. The method of claim 16 , wherein content selected for the second display area comprises: one or more links to advertiser web page. 22. The method of claim 21 , wherein the one or more links to advertiser web page are selected based on, in part, a click-through rate (CTR).