17. The process of claim 13 , wherein the plurality of playbook elements comprises a plurality of kinds of playbook elements, where the plurality of kinds of playbook elements comprises: (a) a playbook, (b) a stage, (c) a play and (d) content of a play, wherein a play comprises content, a stage comprises a plurality of plays and a playbook comprises a plurality of stages.
17. The process of claim 13 , wherein the plurality of playbook elements comprises a plurality of kinds of playbook elements, where the plurality of kinds of playbook elements comprises: (a) a playbook, (b) a stage, (c) a play and (d) content of a play, wherein a play comprises content, a stage comprises a plurality of plays and a playbook comprises a plurality of stages. 18. The process of claim 17 , wherein an action of a rules indicating selection of a playbook element to be displayed is one of: selection of content for a play, selection of a play, selection of a stage and selection of a playbook.