15. A processor-readable tangible medium storing processor-issuable live online game testing instructions to: provide, in response to a gaming app request from a user, a gaming app including a test game feature for the user; obtain user social graph data identifying co-users of the user; obtain, upon providing the gaming app, at least: online gaming pattern data, for the users and the co-users, including gaming action identifiers and their associated gaming action timestamps; user online social activity data, for the users and the co-users, including social networking action identifiers and their associated social networking action timestamps; and game feature adoption evaluation instructions; generate social-gaming activity timelines for the users and the co-users using the gaming action identifiers and the associated gaming action timestamps, as well as the social networking action identifiers and the associated social networking action timestamps; calculate game feature adoption scores by applying the game feature adoption evaluation instructions to the generated social-gaming activity timelines; and provide the game feature adoption scores.
15. A processor-readable tangible medium storing processor-issuable live online game testing instructions to: provide, in response to a gaming app request from a user, a gaming app including a test game feature for the user; obtain user social graph data identifying co-users of the user; obtain, upon providing the gaming app, at least: online gaming pattern data, for the users and the co-users, including gaming action identifiers and their associated gaming action timestamps; user online social activity data, for the users and the co-users, including social networking action identifiers and their associated social networking action timestamps; and game feature adoption evaluation instructions; generate social-gaming activity timelines for the users and the co-users using the gaming action identifiers and the associated gaming action timestamps, as well as the social networking action identifiers and the associated social networking action timestamps; calculate game feature adoption scores by applying the game feature adoption evaluation instructions to the generated social-gaming activity timelines; and provide the game feature adoption scores. 20. The medium of claim 15 , wherein the test game feature is a modified product purchase price.