1. A method for transmitting a communication, comprising: storing, by a processor, characteristics data for a plurality of consumers, the characteristics data comprising an annual income and a credit rating for each of the plurality of consumers; generating, by the processor, the communication for dissemination to the plurality of consumers, the communication comprising a marketing message, the communication including fixed data that is presented to each of the plurality of consumers and variable data that is based on the characteristics data of each consumer receiving the communication, the fixed data comprising a marketing message, the variable data comprising information on a specific marketing offer, the specific marketing offer comprising an offer of a specific product, the communication comprising a telephonic communication; presenting, by the processor, an option to a human user to insert a personal message in the communication for a first consumer of the plurality of consumers, wherein the personal message is personalized to the first consumer, wherein the personal message satisfies a conformance rule, wherein the personal message is certified as conforming to the conformance rule before the personal message is entered in the communication, wherein the certifying conformance to the conformance rule comprises confirming from the user that the personal message does not exceed a predetermined length before the personal message is inserted in the communication; and transmitting, by the processor, the communication to the first consumer, wherein the communication is transmitted to the first consumer including the personal message.
1. A method for transmitting a communication, comprising: storing, by a processor, characteristics data for a plurality of consumers, the characteristics data comprising an annual income and a credit rating for each of the plurality of consumers; generating, by the processor, the communication for dissemination to the plurality of consumers, the communication comprising a marketing message, the communication including fixed data that is presented to each of the plurality of consumers and variable data that is based on the characteristics data of each consumer receiving the communication, the fixed data comprising a marketing message, the variable data comprising information on a specific marketing offer, the specific marketing offer comprising an offer of a specific product, the communication comprising a telephonic communication; presenting, by the processor, an option to a human user to insert a personal message in the communication for a first consumer of the plurality of consumers, wherein the personal message is personalized to the first consumer, wherein the personal message satisfies a conformance rule, wherein the personal message is certified as conforming to the conformance rule before the personal message is entered in the communication, wherein the certifying conformance to the conformance rule comprises confirming from the user that the personal message does not exceed a predetermined length before the personal message is inserted in the communication; and transmitting, by the processor, the communication to the first consumer, wherein the communication is transmitted to the first consumer including the personal message. 4. The method of claim 1 , wherein the specific product comprises a telecommunications product.