7. The method of claim 1 wherein: capturing information about the user includes monitoring actions of the user; and automatically determining is based, at least in part, on the actions of the user.
7. The method of claim 1 wherein: capturing information about the user includes monitoring actions of the user; and automatically determining is based, at least in part, on the actions of the user. 27. The method of claim 7 further comprising adjusting how one or more non-playing characters act relative to an avatar of the user based on the play personality or intrinsic motivators determined for the user.