15. A method of rating review items associated with a reference item based upon voting, comprising: opening a voting session; presenting a simultaneous comparison of two or more review items to a voter when determining that an unranked review item is associated with a reference item; presenting the reference item to the voter; obtaining a relevancy preference indication from the voter; closing the voting session; and rating relevance of the review items to the reference item based on an outcome of one or more voting sessions.
15. A method of rating review items associated with a reference item based upon voting, comprising: opening a voting session; presenting a simultaneous comparison of two or more review items to a voter when determining that an unranked review item is associated with a reference item; presenting the reference item to the voter; obtaining a relevancy preference indication from the voter; closing the voting session; and rating relevance of the review items to the reference item based on an outcome of one or more voting sessions. 16. The method of claim 15 , wherein the voter is selected based on a ranking of the voter based on one or more index items associated with the reference item and said review items.