1. A method comprising: scanning data that is maintained on multiple social networks, wherein scanning comprises identifying, by one or more processors, data that is associated with a social entity; determining one or more characteristics of the identified data; generating, for each of the one or more characteristics, a reference to the identified data that indicates the characteristic; algorithmically comparing one or more generated references to one or more known references, wherein the one or more known references are references to characteristics of identified data that have been assigned a level of risk, and wherein the one or more generated references that are compared to the one or more known references are dynamically selected from a group of generated references; determining, based on the algorithmic comparisons, a risk score for a social entity; and determining, based on a statistical algorithm, a confidence score for the risk score, wherein the confidence score indicates the reliability of the determined risk score.
1. A method comprising: scanning data that is maintained on multiple social networks, wherein scanning comprises identifying, by one or more processors, data that is associated with a social entity; determining one or more characteristics of the identified data; generating, for each of the one or more characteristics, a reference to the identified data that indicates the characteristic; algorithmically comparing one or more generated references to one or more known references, wherein the one or more known references are references to characteristics of identified data that have been assigned a level of risk, and wherein the one or more generated references that are compared to the one or more known references are dynamically selected from a group of generated references; determining, based on the algorithmic comparisons, a risk score for a social entity; and determining, based on a statistical algorithm, a confidence score for the risk score, wherein the confidence score indicates the reliability of the determined risk score. 5. The method of claim 1 , further comprising: generating, based on the determined confidence score, a normalized risk score for the social entity.