10. An apparatus for establishing a profile of an entity based on a plurality of products associated with the entity, comprising: at least one processor; a storage medium, coupled to the at least one processor, having stored thereon instructions that, when executed by the at least one processor, cause the at least one processor to: for each of the plurality of products: for each of a plurality of attributes associated with each of the plurality of products: determine based on at least one description of the product an attribute probability set for the attribute according to a probability that each of a plurality of attribute values corresponding to the attribute is representative of the product based on the product description, thereby providing a plurality of attribute value probability sets, the plurality of attribute value probability sets corresponding to the plurality of attributes associated with each product of the plurality of products; determine those attribute value probabilities across the plurality of attribute value probability sets that are comparable to each other to provide a plurality of comparable attribute value probabilities; determine attribute value probabilities that are representative of each of the plurality of comparable attribute value probabilities to provide representative attribute value probability sets; and provide the profile of the entity based on the representative attribute value probability sets.
10. An apparatus for establishing a profile of an entity based on a plurality of products associated with the entity, comprising: at least one processor; a storage medium, coupled to the at least one processor, having stored thereon instructions that, when executed by the at least one processor, cause the at least one processor to: for each of the plurality of products: for each of a plurality of attributes associated with each of the plurality of products: determine based on at least one description of the product an attribute probability set for the attribute according to a probability that each of a plurality of attribute values corresponding to the attribute is representative of the product based on the product description, thereby providing a plurality of attribute value probability sets, the plurality of attribute value probability sets corresponding to the plurality of attributes associated with each product of the plurality of products; determine those attribute value probabilities across the plurality of attribute value probability sets that are comparable to each other to provide a plurality of comparable attribute value probabilities; determine attribute value probabilities that are representative of each of the plurality of comparable attribute value probabilities to provide representative attribute value probability sets; and provide the profile of the entity based on the representative attribute value probability sets. 11. The apparatus of claim 10 , wherein the storage medium further comprises instructions that, when executed by the at least one processor, cause the at least one processor to: identify the plurality of products based on product selections by the entity.