7. The method of claim 6 , further comprising analyzing the third portion of the web page to identify a third potential name within the third portion of the web page.
7. The method of claim 6 , further comprising analyzing the third portion of the web page to identify a third potential name within the third portion of the web page. 9. The method of claim 7 , further comprising comparing the third potential name to the second potential name to determine whether the third potential name and the second potential name represent the name of the owner of the web page.