12. An apparatus for multi-channel categorizing interactions in a call center of an organization, comprising: a logging or capturing component for capturing in the call center at least one vocal interaction and at least one non-vocal interaction, wherein the at least one vocal interaction and the at least one non-vocal interaction are captured in accordance with pre-defined rules that regulate which interaction is to be captured, and wherein the at least one vocal interaction and the at least one non-vocal interaction having dissimilar contents of common semantic context; an audio analysis engine for retrieving at least one first word from the at least one vocal interaction; a text analysis engine for retrieving at least one second word from the at least one non-vocal interaction; a grouping component for assigning the at least one vocal interaction into a first category using the at least one first word and assigning the at least one non-vocal interaction into a second category using the at least one second word, wherein the first category is based on technical data of the at least one vocal interaction and the second category is based on the at least one non-vocal interaction; and an aggregation component for associating the first category and the second category based on the common semantic context thereof into a multi-channel category, thus aggregating the at least one vocal interaction and the at least one non-vocal interaction.
12. An apparatus for multi-channel categorizing interactions in a call center of an organization, comprising: a logging or capturing component for capturing in the call center at least one vocal interaction and at least one non-vocal interaction, wherein the at least one vocal interaction and the at least one non-vocal interaction are captured in accordance with pre-defined rules that regulate which interaction is to be captured, and wherein the at least one vocal interaction and the at least one non-vocal interaction having dissimilar contents of common semantic context; an audio analysis engine for retrieving at least one first word from the at least one vocal interaction; a text analysis engine for retrieving at least one second word from the at least one non-vocal interaction; a grouping component for assigning the at least one vocal interaction into a first category using the at least one first word and assigning the at least one non-vocal interaction into a second category using the at least one second word, wherein the first category is based on technical data of the at least one vocal interaction and the second category is based on the at least one non-vocal interaction; and an aggregation component for associating the first category and the second category based on the common semantic context thereof into a multi-channel category, thus aggregating the at least one vocal interaction and the at least one non-vocal interaction. 14. The apparatus of claim 12 wherein the first category and the second category are clusters, and wherein the aggregation component unifies the first category and the second category into one or more clusters.