17. The computer readable media of claim 15 further comprising code for monitoring which search result objects said user skips in interacting with said first set of search result objects; and providing negative subordinate keywords based on said skipped search result objects.
17. The computer readable media of claim 15 further comprising code for monitoring which search result objects said user skips in interacting with said first set of search result objects; and providing negative subordinate keywords based on said skipped search result objects. 18. The computer readable media of claim 17 further comprising code for: using terms from the title and display text corresponding to objects skipped by a user as negative subordinate keywords; and reducing the ranking of search results objects containing said negative subordinate keywords.