1. A system comprising: one or more processors; and at least one storage device storing a computer readable program, wherein the computer readable program is executable by the one or more processors to cause the system to perform operations including: presenting a graphical user interface (GUI) that includes multiple selectable segments that each define a respective set of segment attributes; receiving input to the GUI selecting a particular segment of the multiple selectable segments; parsing the respective set of segment attributes for the particular segment into a plurality of segment condition rules; generating a segment object that indicates a plurality of instructions for matching user data to the segment condition rules for the particular segment, the segment object executable to enable application of the plurality of instructions to the user data without revealing the respective set of segment attributes for the particular segment; communicating the segment object to a remote system; receiving a segment definition that includes user statistics for a group of users in relation to the particular segment and that does not include personal identification information for the group of users; and communicating an offer to be forwarded by the remote system to the group of users.
1. A system comprising: one or more processors; and at least one storage device storing a computer readable program, wherein the computer readable program is executable by the one or more processors to cause the system to perform operations including: presenting a graphical user interface (GUI) that includes multiple selectable segments that each define a respective set of segment attributes; receiving input to the GUI selecting a particular segment of the multiple selectable segments; parsing the respective set of segment attributes for the particular segment into a plurality of segment condition rules; generating a segment object that indicates a plurality of instructions for matching user data to the segment condition rules for the particular segment, the segment object executable to enable application of the plurality of instructions to the user data without revealing the respective set of segment attributes for the particular segment; communicating the segment object to a remote system; receiving a segment definition that includes user statistics for a group of users in relation to the particular segment and that does not include personal identification information for the group of users; and communicating an offer to be forwarded by the remote system to the group of users. 8. The system as recited in claim 1 , wherein the segment condition rules specify a weighting for a particular consumer attribute of the particular segment, and wherein the weighting is to be applied for matching a user to the particular segment.