15. A non-transitory computer readable medium storing computer program instructions, which, when executed on a processor, cause the processor to perform operations comprising: transmitting a first data stream, the transmitting comprising: parsing unstructured text content within a first message to identify, from the text content, a first set of sensitive data; encrypting the first set of sensitive data using an encryption type identified by a first name and value pair; transmitting the first message in the first data stream with a first set of private tags surrounding the first set of sensitive data, the first set of private tags identifying the first name and value pair; receiving a second data stream, the receiving comprising: parsing the second data stream to identify a second set of private tags surrounding a second set of sensitive data in a second message; and decrypting the second set of sensitive data using a decryption type identified by a second name and value pair identified by the second set of private tags.
15. A non-transitory computer readable medium storing computer program instructions, which, when executed on a processor, cause the processor to perform operations comprising: transmitting a first data stream, the transmitting comprising: parsing unstructured text content within a first message to identify, from the text content, a first set of sensitive data; encrypting the first set of sensitive data using an encryption type identified by a first name and value pair; transmitting the first message in the first data stream with a first set of private tags surrounding the first set of sensitive data, the first set of private tags identifying the first name and value pair; receiving a second data stream, the receiving comprising: parsing the second data stream to identify a second set of private tags surrounding a second set of sensitive data in a second message; and decrypting the second set of sensitive data using a decryption type identified by a second name and value pair identified by the second set of private tags. 19. The computer readable medium of claim 15 , wherein the parsing the first message comprises: identifying the first set of sensitive data by evaluating the text content using user defined rules.