5. A method of implementing an electronic catalog of a merchant website, the method comprising: under control of one or more computing systems of the merchant website, the one or more computing systems configured with executable instructions, causing display of, to a user of the merchant website and by the one or more computing systems, an image that illustrates an item within the electronic catalog and having an associated page; and enabling, by the one or more computing systems, the user to associate a hyperlink to the associated page with the illustrated item.
5. A method of implementing an electronic catalog of a merchant website, the method comprising: under control of one or more computing systems of the merchant website, the one or more computing systems configured with executable instructions, causing display of, to a user of the merchant website and by the one or more computing systems, an image that illustrates an item within the electronic catalog and having an associated page; and enabling, by the one or more computing systems, the user to associate a hyperlink to the associated page with the illustrated item. 22. A method as recited in claim 5 , wherein the item is a first item, the associated page is a first associated page, and the image also illustrates a second item having a corresponding associated page, and further comprising enabling the user or another user of the merchant website to associate a hyperlink to the second associated page with the illustrated second item.