11. A system comprising: a display screen operable to present a user interface displaying a graphical representation of a website that includes a plurality of webpages, the representation including a plurality of graphical webpage snapshots that each depicts a respective webpage associated with the website, the representation further including a plurality of graphical indicators that illustrate links between the plurality of webpages, the representation further including a plurality of active tag indicators that are each associated with a respective one of the webpages, each active tag indicator being associated with a respective portion of computer programming code that is configured to collect data from visitors to the associated webpage and included in the respective webpage with which the active tag indicator is associated, wherein the representation further includes a plurality of webpage analytics indicators that are each associated with a respective one of the webpages and are each associated and selectable with at least one of the associated webpage's active tag indicators, each of the webpage analytics indicators, upon selection, describing one or more characteristics of web traffic associated with the respective webpage and it's at least one active tag indicator; a user input device operable to receive user input indicating an editing action to be performed with respect to a first one of the computer programming code portions associated with a first one of the active tag indicators and its associated webpage and that will present an advertisement when the associated webpage in which the first computer programming code portion is included is loaded in a web browser, the editing action adding the first computer programming code portion to or removing the first computer programming code portion from the webpage, wherein the webpage analytics indicator that is associated with the first active tag indicator is configured to describe one or more characteristics of web traffic associated with the first active tag indicator based on traffic results obtained after the website is updated to reflect the editing action; and a communications interface operable to transmit an update instruction message via a communications interface, the update instruction message including instructions for updating the website to reflect the editing action.
11. A system comprising: a display screen operable to present a user interface displaying a graphical representation of a website that includes a plurality of webpages, the representation including a plurality of graphical webpage snapshots that each depicts a respective webpage associated with the website, the representation further including a plurality of graphical indicators that illustrate links between the plurality of webpages, the representation further including a plurality of active tag indicators that are each associated with a respective one of the webpages, each active tag indicator being associated with a respective portion of computer programming code that is configured to collect data from visitors to the associated webpage and included in the respective webpage with which the active tag indicator is associated, wherein the representation further includes a plurality of webpage analytics indicators that are each associated with a respective one of the webpages and are each associated and selectable with at least one of the associated webpage's active tag indicators, each of the webpage analytics indicators, upon selection, describing one or more characteristics of web traffic associated with the respective webpage and it's at least one active tag indicator; a user input device operable to receive user input indicating an editing action to be performed with respect to a first one of the computer programming code portions associated with a first one of the active tag indicators and its associated webpage and that will present an advertisement when the associated webpage in which the first computer programming code portion is included is loaded in a web browser, the editing action adding the first computer programming code portion to or removing the first computer programming code portion from the webpage, wherein the webpage analytics indicator that is associated with the first active tag indicator is configured to describe one or more characteristics of web traffic associated with the first active tag indicator based on traffic results obtained after the website is updated to reflect the editing action; and a communications interface operable to transmit an update instruction message via a communications interface, the update instruction message including instructions for updating the website to reflect the editing action. 17. The system recited in claim 11 , wherein the editing action includes altering the first computer programming code portion associated with the first active tag indicator, wherein altering the first computer programming code portion associated with the first active tag indicator includes selection of one or more of the following: altering an event name that triggers execution of the first computer programming code portion when the associated webpage is rendered, altering a variable or selector from which to collect data during execution of such first computer programming code portion when the associated webpage is rendered, and/or altering a post-processing procedure for the collected data during execution of such first computer programming code portion when the associated webpage is rendered.