11. A machine-readable storage medium storing an instruction that, when executed by a processor, causes the processor to perform a method of ranking search results in an electronic environment in response to a search query received from a searching party located in a geographic region, the method comprising: conducting a search and generating search results based on the search query received from a computing device used by the searching party to access an online marketplace: retrieving an IP address or a browser language setting of the computing device of the searching party; identifying the geographic region of the searching party based at least in part on the retrieved IP address or the retrieved browser language setting of the computing device; identifying a language associated with the identified geographic region of the searching party based on the identified geographic region of the searching party; for a seller associated with at least one of the search results, determining a proficiency in the language associated with the geographic region of the searching party; ranking the search results based at least on the identified language and the determined proficiency, wherein search results associated with a higher proficiency in the identified language are ranked higher relative to search results associated with a lower proficiency in the identified language: and providing the ranked search results to the searching party at the online marketplace.
11. A machine-readable storage medium storing an instruction that, when executed by a processor, causes the processor to perform a method of ranking search results in an electronic environment in response to a search query received from a searching party located in a geographic region, the method comprising: conducting a search and generating search results based on the search query received from a computing device used by the searching party to access an online marketplace: retrieving an IP address or a browser language setting of the computing device of the searching party; identifying the geographic region of the searching party based at least in part on the retrieved IP address or the retrieved browser language setting of the computing device; identifying a language associated with the identified geographic region of the searching party based on the identified geographic region of the searching party; for a seller associated with at least one of the search results, determining a proficiency in the language associated with the geographic region of the searching party; ranking the search results based at least on the identified language and the determined proficiency, wherein search results associated with a higher proficiency in the identified language are ranked higher relative to search results associated with a lower proficiency in the identified language: and providing the ranked search results to the searching party at the online marketplace. 15. The machine-readable storage medium of claim 11 , wherein determining the proficiency of the seller in the language associated with the geographic region of the searching party is based on one or more of: feedback derived from searching parties in the electronic environment; the results of a language competency test conducted at a time of listing an item for sale in the electronic environment; a language proficiency analysis of a listing of the seller; an analysis of purchase and return dates in the electronic environment; and demographic information associated with the geographic region of the searching party or the seller in the electronic marketplace.