13. A non-transitory computer readable medium storing instructions that, when executed, cause a computer to perform a method for determining a reputation score representing a reputation of an Internet user, the method comprising: collecting, at a computer, at least one search result from a data source via a search engine based on a search term identifying the Internet user; identifying a contextual token describing the Internet user within a string of words surrounding a relevancy-indicating token in the at least one search result; determining an effect of the at least one search result on the reputation of the Internet user based at least in part on whether the identified contextual token affects the reputation of the user; associating the identified contextual token with a token weight based on the determined effect; and calculating the reputation score representing the reputation of the Internet user based at least in part on the associated token weight.
13. A non-transitory computer readable medium storing instructions that, when executed, cause a computer to perform a method for determining a reputation score representing a reputation of an Internet user, the method comprising: collecting, at a computer, at least one search result from a data source via a search engine based on a search term identifying the Internet user; identifying a contextual token describing the Internet user within a string of words surrounding a relevancy-indicating token in the at least one search result; determining an effect of the at least one search result on the reputation of the Internet user based at least in part on whether the identified contextual token affects the reputation of the user; associating the identified contextual token with a token weight based on the determined effect; and calculating the reputation score representing the reputation of the Internet user based at least in part on the associated token weight. 22. The computer readable medium of claim 13 , wherein the instructions that, when executed, cause the computer to perform the method further comprising: determining a relevancy weight for the at least one search result; and calculating the reputation score using the relevancy weight.