4. The apparatus of claim 1 , wherein the second URL is determined based on data included in a brand-driven keyword registry database, the data mapping the keyword to a particular URL based on the domain.
4. The apparatus of claim 1 , wherein the second URL is determined based on data included in a brand-driven keyword registry database, the data mapping the keyword to a particular URL based on the domain. 5. The apparatus of claim 4 , wherein the third party maintains the brand-driven keyword registry database.