2. The invention of claim 1 further comprising: ranking at least some of the suppliers of the search result sets compared to other suppliers using relationship based criteria not limited to current bids; and requesting search result sets related to the keyword from the suppliers in accordance with the ranking of the suppliers.
2. The invention of claim 1 further comprising: ranking at least some of the suppliers of the search result sets compared to other suppliers using relationship based criteria not limited to current bids; and requesting search result sets related to the keyword from the suppliers in accordance with the ranking of the suppliers. 15. The invention of claim 2 further comprising: repricing at least some of the ads from the matching suppliers before delivering the search result set in response to the query by changing cost per click data delivered with the search result set.