9. A computer program product tangibly embodied in a non-transitory machine-readable storage device, the computer program product including instructions that, when executed, cause operations to be performed, the operations comprising: receiving, at a computing device and from user interaction with service that is capable of providing search results in response to a search query, an input from a first user that comprises a reserved term; in response to receiving the input, identifying the reserved term as being associated communicating with one or more other users; generating an action that involves communicating between users to be performed by an application that is separate from the service, the generating based on the reserved term and on the input, including identifying at least one of a telephone number or a person from the input; and causing the computing device to initiate a communication session between the first user and the identified at least one of the telephone number or the person.
9. A computer program product tangibly embodied in a non-transitory machine-readable storage device, the computer program product including instructions that, when executed, cause operations to be performed, the operations comprising: receiving, at a computing device and from user interaction with service that is capable of providing search results in response to a search query, an input from a first user that comprises a reserved term; in response to receiving the input, identifying the reserved term as being associated communicating with one or more other users; generating an action that involves communicating between users to be performed by an application that is separate from the service, the generating based on the reserved term and on the input, including identifying at least one of a telephone number or a person from the input; and causing the computing device to initiate a communication session between the first user and the identified at least one of the telephone number or the person. 12. The computer program product of claim 9 , wherein the service is associated with a first application on the computing device.