1. A tape printing apparatus, comprising: print format-designating means for selecting one kind of print format as a designated print format, from a plurality of kinds of print formats, each print format corresponding to instructions initially stored in a memory; entry means for arranging entered characters to form a character string; print image-forming means for forming print image data by editing said character string based on the instructions for said designated print format; printing means for printing on a recording medium in the form of a tape being fed, based on said print image data, means for arranging said characters of said character string in a direction other than a longitudinal direction of said recording medium in the form of a tape; and changing an orientation of each of said characters in a direction different from an orientation thereof originally set in said character string.
1. A tape printing apparatus, comprising: print format-designating means for selecting one kind of print format as a designated print format, from a plurality of kinds of print formats, each print format corresponding to instructions initially stored in a memory; entry means for arranging entered characters to form a character string; print image-forming means for forming print image data by editing said character string based on the instructions for said designated print format; printing means for printing on a recording medium in the form of a tape being fed, based on said print image data, means for arranging said characters of said character string in a direction other than a longitudinal direction of said recording medium in the form of a tape; and changing an orientation of each of said characters in a direction different from an orientation thereof originally set in said character string. 2. A tape printing apparatus according to claim 1, wherein said plurality of print formats are grouped into a first print format group including a vertical writing print format for printing by making a lateral direction of said each character in agreement with a transverse direction of said recording medium in the form of a tape and arranging said each character in said longitudinal direction of said recording medium in the form of a tape, and a horizontal writing print format for printing by making a vertical direction of said each character of said character string in agreement with said transverse direction of said recording medium in the form of a tape and arranging said each character in said longitudinal direction of said recording medium in the form of a tape, and a second print format group including other print formats than said vertical writing print format and said horizontal writing print format.