15. A video signal generating and receiving system comprising: a video signal generating apparatus; and a video signal receiving apparatus external to said video signal generating apparatus; wherein said video signal generating apparatus includes a camera configured to generate a video signal, and circuitry configured to operate at least either said camera or said video signal receiving apparatus configured to receive said video signal, the circuitry having a plurality of options, each option corresponding to a different operation to be performed on the video signal receiving apparatus, generate text data in response to selection of an option from the plurality of options on said circuitry, and insert said generated text data into said video signal, said text data inserted into said video signal is representative of a selected operation corresponding to the selected option, said video signal receiving apparatus configured to receive said video signal with said inserted text data, wherein said video signal receiving apparatus includes circuitry configured to receive said video signal into which said text data was inserted, extract said text data from said received video signal, and interpret, as the selected operation to be performed on said video signal receiving apparatus, said extracted text data, and said video signal receiving apparatus automatically performs the selected operation corresponding to the selected option represented in said text data, and wherein the video signal receiving apparatus performs the selected operation at a point in time in the video signal from which the inserted text corresponding to the selected operation was extracted.
15. A video signal generating and receiving system comprising: a video signal generating apparatus; and a video signal receiving apparatus external to said video signal generating apparatus; wherein said video signal generating apparatus includes a camera configured to generate a video signal, and circuitry configured to operate at least either said camera or said video signal receiving apparatus configured to receive said video signal, the circuitry having a plurality of options, each option corresponding to a different operation to be performed on the video signal receiving apparatus, generate text data in response to selection of an option from the plurality of options on said circuitry, and insert said generated text data into said video signal, said text data inserted into said video signal is representative of a selected operation corresponding to the selected option, said video signal receiving apparatus configured to receive said video signal with said inserted text data, wherein said video signal receiving apparatus includes circuitry configured to receive said video signal into which said text data was inserted, extract said text data from said received video signal, and interpret, as the selected operation to be performed on said video signal receiving apparatus, said extracted text data, and said video signal receiving apparatus automatically performs the selected operation corresponding to the selected option represented in said text data, and wherein the video signal receiving apparatus performs the selected operation at a point in time in the video signal from which the inserted text corresponding to the selected operation was extracted. 16. The video signal generating and receiving system according to claim 15 , wherein said camera of said video signal generating apparatus generates a serial digital video signal in HD-SDI format, said circuitry of said video signal generating apparatus further configured to generate as said text data a term value which is a type of metadata stipulated by SMPTE, said circuitry of said video signal generating apparatus further configured to insert said term value as ancillary data into a vertical blanking interval of said serial digital video signal in said HD-SDI format, said circuitry of said video signal receiving apparatus further configured to receive said serial digital video signal in said HD-SDI format, and said circuitry of said video signal receiving apparatus further configured to extract said term value as said text data from an ancillary data area in said vertical blanking interval of said serial digital video signal in said HD-SDI format.