1. A method comprising: receiving a feed item, the feed item being displayable in a feed of a social networking system implemented using a database system, the feed being displayable on a display device; processing textual content of the feed item to detect a designated keyword in the textual content, the designated keyword associated with a data record creation rule; responsive to detecting the designated keyword in the textual content of the feed item, automatically: causing a data record to be created as a data object in a database of the database system, the created data record being accessible via a cloud-based computing services environment; identifying information of the feed item or of one or more feed items associated with the feed item related to the created data record; determining that the created data record is related to a first customer relationship management (CRM) record of a CRM system; and causing one or more data fields of the created data record to be populated with the identified information of the feed item and information of the first CRM record.
1. A method comprising: receiving a feed item, the feed item being displayable in a feed of a social networking system implemented using a database system, the feed being displayable on a display device; processing textual content of the feed item to detect a designated keyword in the textual content, the designated keyword associated with a data record creation rule; responsive to detecting the designated keyword in the textual content of the feed item, automatically: causing a data record to be created as a data object in a database of the database system, the created data record being accessible via a cloud-based computing services environment; identifying information of the feed item or of one or more feed items associated with the feed item related to the created data record; determining that the created data record is related to a first customer relationship management (CRM) record of a CRM system; and causing one or more data fields of the created data record to be populated with the identified information of the feed item and information of the first CRM record. 2. The method recited in claim 1 , wherein the received message feed item is displayable in the feed in accordance with first computer programming language instructions provided by a first entity, and wherein the created data record is created in accordance with second computer programming language instructions provided by a second entity.