1. A method comprising: retrieving contextually relevant data for a plurality of concepts within an entity graph of the social network system; retrieving socially relevant data for a user's node within a social graph of the social network system including (a) socially relevant data of the user's node describing relationships to friend nodes of the user's node within the social graph and (b) one or more linked concept nodes within the entity graph expressly related to the user's node within the social graph or to the friends nodes of the users nodes or both, by (i) retrieving a list of entity objects representing the plurality of concepts within the entity graph of the social network system, (ii) filtering the retrieved list of entity objects by eliminating any entity object representing a linked concept expressly related to the user's node within the social graph, (iii) referencing a plurality of sub-concepts of the remaining entity objects within the filtered list of entity objects by accessing linked entity objects within the entity graph representing the plurality of sub-concepts, the linked entity objects expressly related to the entity objects, and (iv) querying the remaining entity objects within the filtered list of entity objects and the plurality of sub-concepts of the remaining entity objects for metadata of the respective entity objects, wherein the contextually relevant data is the metadata, and the plurality of concepts within the entity graph are not linked to the user's node within the social graph; identifying intersects between the plurality of concepts within the entity graph and the social relevant data for the user's node within the social graph; selecting one of the plurality of concepts within the entity graph based on the intersects identified; and displaying the one of the plurality of concepts within the entity graph at a user interface associated with the user's node.
1. A method comprising: retrieving contextually relevant data for a plurality of concepts within an entity graph of the social network system; retrieving socially relevant data for a user's node within a social graph of the social network system including (a) socially relevant data of the user's node describing relationships to friend nodes of the user's node within the social graph and (b) one or more linked concept nodes within the entity graph expressly related to the user's node within the social graph or to the friends nodes of the users nodes or both, by (i) retrieving a list of entity objects representing the plurality of concepts within the entity graph of the social network system, (ii) filtering the retrieved list of entity objects by eliminating any entity object representing a linked concept expressly related to the user's node within the social graph, (iii) referencing a plurality of sub-concepts of the remaining entity objects within the filtered list of entity objects by accessing linked entity objects within the entity graph representing the plurality of sub-concepts, the linked entity objects expressly related to the entity objects, and (iv) querying the remaining entity objects within the filtered list of entity objects and the plurality of sub-concepts of the remaining entity objects for metadata of the respective entity objects, wherein the contextually relevant data is the metadata, and the plurality of concepts within the entity graph are not linked to the user's node within the social graph; identifying intersects between the plurality of concepts within the entity graph and the social relevant data for the user's node within the social graph; selecting one of the plurality of concepts within the entity graph based on the intersects identified; and displaying the one of the plurality of concepts within the entity graph at a user interface associated with the user's node. 3. The method of claim 1 , wherein retrieving socially relevant data for the user's node within the social graph, comprises at least: querying for the socially relevant data of the user's node describing relationships to friend nodes of the user's node within the social graph, each of the friend nodes being another user node within the social graph of the social network system which is expressly linked to the first user's node; querying for the one or more linked concept nodes within the entity graph which are expressly related to the user's node within the social graph according to an express relationship between a user object representing the user's node within the social graph and an entity object within the entity graph representing the one or more linked concept nodes within the entity graph; and querying objects representing the friend nodes expressly linked to the first user's node for one or more friend linked concept nodes within the entity graph, each expressly linked to the respective friend nodes and not linked to the first user's node.