11. The method of claim 5 , further comprising utilizing the rule set including the one or more selected rules in order to identify duplicate sets of item description information that describe a common item.
11. The method of claim 5 , further comprising utilizing the rule set including the one or more selected rules in order to identify duplicate sets of item description information that describe a common item. 12. The method of claim 11 , wherein the method further comprises merging the duplicate sets of item description information together to generate a single combined set of item description for the common item.