23. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising: receiving a search query from a searching user; determining that the search query corresponds to a trigger query and, in response, providing data associated with a first set of authoritative users for potential display to the searching user; determining a second set of authoritative users based on the first set of authoritative users; for each authoritative user in the second set of authoritative users, receiving a contact status between the authoritative user and the searching user within a social networking service; and transmitting instructions to display data associated with authoritative users of the second set of authoritative users with search results responsive to the search query, the data comprising the contact status for each authoritative user in the second set of authoritative users.
23. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by one or more computers cause the one or more computers to perform operations comprising: receiving a search query from a searching user; determining that the search query corresponds to a trigger query and, in response, providing data associated with a first set of authoritative users for potential display to the searching user; determining a second set of authoritative users based on the first set of authoritative users; for each authoritative user in the second set of authoritative users, receiving a contact status between the authoritative user and the searching user within a social networking service; and transmitting instructions to display data associated with authoritative users of the second set of authoritative users with search results responsive to the search query, the data comprising the contact status for each authoritative user in the second set of authoritative users. 29. The computer storage medium of claim 23 , wherein the trigger query is provided in a plurality of trigger queries electronically stored in a database.