2. The method of claim 1 , wherein the hybrid information collected and associated with one or more users includes at least one of: static user information about the one or more users; static content information associated with usage of such content by the one or more users; activity information associated with online activities of the one or more users; dynamic user information related to a dynamic online context surrounding the one or more users when they are online; dynamic content information collected online with respect to the one or more users; derived user information obtained based on at least one of the static and dynamic user information and the activity information of the one or more users; and derived content information obtained based on at least one of the static and dynamic content information and the activity information of the one or more users.
2. The method of claim 1 , wherein the hybrid information collected and associated with one or more users includes at least one of: static user information about the one or more users; static content information associated with usage of such content by the one or more users; activity information associated with online activities of the one or more users; dynamic user information related to a dynamic online context surrounding the one or more users when they are online; dynamic content information collected online with respect to the one or more users; derived user information obtained based on at least one of the static and dynamic user information and the activity information of the one or more users; and derived content information obtained based on at least one of the static and dynamic content information and the activity information of the one or more users. 4. The method of claim 2 , wherein the hybrid information is analyzed by: analyzing at least one of the static user information and dynamic user information to extract attributes for each of the one or more users; analyzing at least one of the static content information and dynamic user information to extract topics of interest for each of the one or more users; and analyzing the activity information for the one or more users to infer the implicit relationships that associate the user with at least one of a topic of interest, another user, and content based on the hybrid model.