32. The system of claim 27 , wherein the attribute affinity matrix corresponds to a brand-store affinity matrix, and wherein the base attribute is store.
32. The system of claim 27 , wherein the attribute affinity matrix corresponds to a brand-store affinity matrix, and wherein the base attribute is store. 33. The system of claim 32 , wherein the brand-store affinity matrix comprises the one or more values, for one or more instances of the brand, calculated based on normalized scores of one or more instances of the store.