25. A system comprising: at least one data processor; and memory storing instructions stored on non-transitory computer readable media, which, when executed by at least one data processors, causes the at least one data processor to perform operations comprising: receiving content to be converted, the conversion being associated with a subscriber; deconstructing the content according to a first document object model; associating the user with a second document object model and rules for transforming the content according to the second document object model; transforming the content from the first document object model to the second document object model using the rules to result in modified content; and initiating provision of the modified content to the subscriber; wherein the second document object model is selected among a plurality of document object models utilized by a plurality of other subscribers, the selection being based on the most-frequently used document object model.
25. A system comprising: at least one data processor; and memory storing instructions stored on non-transitory computer readable media, which, when executed by at least one data processors, causes the at least one data processor to perform operations comprising: receiving content to be converted, the conversion being associated with a subscriber; deconstructing the content according to a first document object model; associating the user with a second document object model and rules for transforming the content according to the second document object model; transforming the content from the first document object model to the second document object model using the rules to result in modified content; and initiating provision of the modified content to the subscriber; wherein the second document object model is selected among a plurality of document object models utilized by a plurality of other subscribers, the selection being based on the most-frequently used document object model. 27. A system as in claim 25 , wherein initiating provision of the modified content comprises: converting the modified content into HTML and transmitting the HTML to a remote system associated with the subscriber.