11. An apparatus comprising a processor to: receive a search query by a user that is to include a stated expectation with respect to a general product to be identified in the search query by a general product type; parse the search query to identify an intensifier that is to indicate a quality of interest to the user for the product and to distinguish between the product and the stated expectation; dynamically define an attribute for the product distinguished by the parse or a synonym thereof, wherein the defined attribute is to include the stated expectation distinguished by the parse or a synonym thereof; filter consumer generated content using the defined attribute to obtain one or more specific products to be identified in the search results by a manufacturer of the one or more specific products; rate the one or more specific products based on one or more opinions that are to mention the defined attribute to be expressed in the consumer generated content to identify in the search results closest matching specific products for the general product; and present the search results to the user including the closest matching specific products identified by the manufacturer.
11. An apparatus comprising a processor to: receive a search query by a user that is to include a stated expectation with respect to a general product to be identified in the search query by a general product type; parse the search query to identify an intensifier that is to indicate a quality of interest to the user for the product and to distinguish between the product and the stated expectation; dynamically define an attribute for the product distinguished by the parse or a synonym thereof, wherein the defined attribute is to include the stated expectation distinguished by the parse or a synonym thereof; filter consumer generated content using the defined attribute to obtain one or more specific products to be identified in the search results by a manufacturer of the one or more specific products; rate the one or more specific products based on one or more opinions that are to mention the defined attribute to be expressed in the consumer generated content to identify in the search results closest matching specific products for the general product; and present the search results to the user including the closest matching specific products identified by the manufacturer. 12. The apparatus of claim 11 , wherein the processor is to assign a rank specific to the defined attribute to the one or more specific products based on the one or more opinions expressed in the consumer generated content.