13. One or more memory devices storing instructions, the instructions comprising: one or more instructions which, when executed by a processor, cause the processor to: generate links to a set of documents relevant to a search query submitted by a user device; associate a visual cue with one of the generated links, the one of the generated links pointing to a particular document, the visual cue being associated with the one of the generated links based on detecting that a click through rate associated with the particular document is greater, by at least a threshold amount, than click through rates associated with all other documents in the set of documents, the visual cue being associated with the one of the generated links without being associated with other ones of the generated links, pointing to the other documents, based on detecting that the click through rate is greater than the click through rates; and provide, to the user device, a document that includes the generated links and the associated visual.
13. One or more memory devices storing instructions, the instructions comprising: one or more instructions which, when executed by a processor, cause the processor to: generate links to a set of documents relevant to a search query submitted by a user device; associate a visual cue with one of the generated links, the one of the generated links pointing to a particular document, the visual cue being associated with the one of the generated links based on detecting that a click through rate associated with the particular document is greater, by at least a threshold amount, than click through rates associated with all other documents in the set of documents, the visual cue being associated with the one of the generated links without being associated with other ones of the generated links, pointing to the other documents, based on detecting that the click through rate is greater than the click through rates; and provide, to the user device, a document that includes the generated links and the associated visual. 16. The one or more memory devices of claim 13 , the instructions further comprising: one or more instructions to determine a quantity of links that include associated text relevant to the search query and that point to the particular document, where the one or more instructions to associate the visual cue with the one of the generated links include: one or more instructions to associate the visual cue with the one of the generated links based on comparing the quantity of links that point to the particular document to a quantity of links that include associated text relevant to the search query and that point to other ones of the set of documents.