18. A computer readable media embodied in a physical storage device having stored thereon computer executable instructions for providing on-line services customized for a target customer of a wholesaler, comprising: receiving information indicative of a business type detail for the target customer of the wholesaler, wherein the information is identified from company name information of the target customer; receiving information indicative of a business type detail for multiple customers of the wholesaler that is determined to be of a similar or same business type of the target customer; identifying from prior purchasing histories of the multiple customers, products purchased from the wholesaler by customers of the business type indicated by the received information; and filtering an interactive on-line search service, accessed by the target customer of the wholesaler, to remove selectable options to thereby prevent the interactive on-line search service from being useable by the target customer of the wholesaler to locate a product outside of the products identified as purchased from the wholesaler by customers of the business type indicated by the received information.
18. A computer readable media embodied in a physical storage device having stored thereon computer executable instructions for providing on-line services customized for a target customer of a wholesaler, comprising: receiving information indicative of a business type detail for the target customer of the wholesaler, wherein the information is identified from company name information of the target customer; receiving information indicative of a business type detail for multiple customers of the wholesaler that is determined to be of a similar or same business type of the target customer; identifying from prior purchasing histories of the multiple customers, products purchased from the wholesaler by customers of the business type indicated by the received information; and filtering an interactive on-line search service, accessed by the target customer of the wholesaler, to remove selectable options to thereby prevent the interactive on-line search service from being useable by the target customer of the wholesaler to locate a product outside of the products identified as purchased from the wholesaler by customers of the business type indicated by the received information. 19. The computer readable media as recited in claim 18 , wherein information indicative of a business type for the target customer of the wholesaler comprises a standard industrial classification assigned to the target customer of the wholesaler extracted from a database.