13. The non-transitory computer-readable medium of claim 12 , wherein the operations further comprise: determining, based on the information, a relationship context between the first party and the second party, wherein the relationship context identifies a group in which the first party and the second party belong; and generating the social utility grid that identifies the social relationship, the relationship context of the first party and the second party, the relationship type of the social relationship, and the relationship strength of the social relationship.
13. The non-transitory computer-readable medium of claim 12 , wherein the operations further comprise: determining, based on the information, a relationship context between the first party and the second party, wherein the relationship context identifies a group in which the first party and the second party belong; and generating the social utility grid that identifies the social relationship, the relationship context of the first party and the second party, the relationship type of the social relationship, and the relationship strength of the social relationship. 14. The non-transitory computer-readable medium of claim 13 , wherein the first party and the second party each comprises at least one of a person, a group of people, or an organization, wherein the social utility grid comprises a graph, the graph comprising a first node representing the first party, a second node representing the second party, and an edge connecting the first node and the second node the edge representing the social relationship between the first party and the second party, and wherein the social utility grid further comprises representations of the relationship type and the relationship context and a weight representing the relationship strength.