18. The system according to claim 17 and wherein said alternate visual data structures are at least one of: applications or application sub sections.
18. The system according to claim 17 and wherein said alternate visual data structures are at least one of: applications or application sub sections. 19. The system according to claim 18 and wherein said applications and said application sub-sections are based on at least on of: an existing on-line presence retrieved external data based on seed information and user entered data.