2. The system of claim 1 , wherein the data defining the plurality of themes comprises one or more keywords for each of the plurality of themes.
2. The system of claim 1 , wherein the data defining the plurality of themes comprises one or more keywords for each of the plurality of themes. 7. The system of claim 2 , wherein the requested page is a search results page identifying one or more products, and wherein utilizing the identified keywords to select one of the plurality of themes comprises comparing keywords associated with the one or more products identified on the search results page to the keywords for each of the plurality of themes to select one of the themes.