4. The method of claim 1 , wherein performing a follow-up question and answer conversation comprises generating one or more follow-up questions to be presented to the user to gather information required about the entity of interest and receiving responses to the one or more questions from the user.
4. The method of claim 1 , wherein performing a follow-up question and answer conversation comprises generating one or more follow-up questions to be presented to the user to gather information required about the entity of interest and receiving responses to the one or more questions from the user. 5. The method of claim 4 , wherein performing a follow-up question and answer conversation further comprises parsing the responses to determine values for attributes that form the driving factors.