11. The method of claim 10 , further comprising: assigning a value to each retrieved conversation preference and each retrieved interest; calculating a score for a user characteristic of each prospect or contact object of the received set of prospect or contact objects using the assigned values of conversation preferences and interests that correlate to the user characteristic; and incorporating the calculated score into the received set of prospect or contact objects.
11. The method of claim 10 , further comprising: assigning a value to each retrieved conversation preference and each retrieved interest; calculating a score for a user characteristic of each prospect or contact object of the received set of prospect or contact objects using the assigned values of conversation preferences and interests that correlate to the user characteristic; and incorporating the calculated score into the received set of prospect or contact objects. 12. The method of claim 11 , wherein the values are assigned to each retrieved conversation preference and each retrieved interest based on: several occurrences of preference and interest keywords within a text of feed items included in social data posted by at least one prospect or contact object of the received set of prospect or contact objects; and several postings of the feed items including the preference and interest keywords.