11. One or more non-transitory computer-readable storage media comprising stored instructions which, when executed by one or more processors, cause performing a method of matching a plurality of imported data entities to a plurality of existing data entities in a database comprising: receiving first input specifying a first matching criteria that is based at least in part on a first subset of one or more properties of the imported data entities, and specifying a first matching technique to use as part of the first matching criteria; receiving second input specifying a second matching criteria that is different from the first matching criteria and that is based at least in part on a second subset of the one or more properties of the imported data entities, wherein the second subset of the one or more properties is different than the first subset of one or more properties, and specifying a second matching technique that is different than the first matching technique and to use as part of the second matching criteria; receiving third input specifying a particular one of the imported data entities and signaling a request to resolve that particular one of the imported data entities in relation to the existing data entities; matching the particular one of the imported data entities to a first subset of the existing data entities using the first matching criteria and using the first matching technique; matching the particular one of the imported data entities to a second subset of the existing data entities using the second matching criteria and using the second matching technique; causing display of a first result of matching the particular one imported data entity to the first subset of the existing data entities and a second result of matching the particular one imported data entity to the second subset of the existing data entities; receiving, in response to the display, a selection of one or more of continuing resolving the particular one imported data entity, resolving others of the imported data entities, and consolidating the particular one imported data entity into the existing data entities, the consolidating comprising adding at least one value from the particular one imported data entity to one of the first subset of the existing data entities or one of the second subset of the existing data entities; performing further resolution or consolidation based on the selection.
11. One or more non-transitory computer-readable storage media comprising stored instructions which, when executed by one or more processors, cause performing a method of matching a plurality of imported data entities to a plurality of existing data entities in a database comprising: receiving first input specifying a first matching criteria that is based at least in part on a first subset of one or more properties of the imported data entities, and specifying a first matching technique to use as part of the first matching criteria; receiving second input specifying a second matching criteria that is different from the first matching criteria and that is based at least in part on a second subset of the one or more properties of the imported data entities, wherein the second subset of the one or more properties is different than the first subset of one or more properties, and specifying a second matching technique that is different than the first matching technique and to use as part of the second matching criteria; receiving third input specifying a particular one of the imported data entities and signaling a request to resolve that particular one of the imported data entities in relation to the existing data entities; matching the particular one of the imported data entities to a first subset of the existing data entities using the first matching criteria and using the first matching technique; matching the particular one of the imported data entities to a second subset of the existing data entities using the second matching criteria and using the second matching technique; causing display of a first result of matching the particular one imported data entity to the first subset of the existing data entities and a second result of matching the particular one imported data entity to the second subset of the existing data entities; receiving, in response to the display, a selection of one or more of continuing resolving the particular one imported data entity, resolving others of the imported data entities, and consolidating the particular one imported data entity into the existing data entities, the consolidating comprising adding at least one value from the particular one imported data entity to one of the first subset of the existing data entities or one of the second subset of the existing data entities; performing further resolution or consolidation based on the selection. 19. The one or more non-transitory computer-readable storage media of claim 11 , wherein the instructions when executed cause: receiving input that specifies one or more names of stored matching criteria; loading the stored matching criteria based at least in part on the input; automatically matching imported data entities to existing data entities using the loaded matching criteria.