6. A non-transitory computer-readable storage medium having processor-executable instructions stored thereon that, when executed by a processor, cause the processor to: receive location information about a plurality of active mobile phones, the location information comprising at least one identifier of a geographical location and a time period; receive sentiment information relating to a plurality of people, the sentiment information comprising at least one identifier of a event; determine at least one characteristic about the plurality of people based at least in part on the location information and the sentiment information; aggregate the sentiment information; classify the aggregated sentiment information as either favorable or unfavorable with respect to the event; and wherein the location information and sentiment information are collected from a particular group of the plurality of people, the non-transitory computer-readable storage medium having further processor-executable instructions stored thereon that, when executed by the processor, cause the processor to calculate a statistical confidence level indicating an extent the aggregated sentiment information of the particular group correlates with the plurality of people.
6. A non-transitory computer-readable storage medium having processor-executable instructions stored thereon that, when executed by a processor, cause the processor to: receive location information about a plurality of active mobile phones, the location information comprising at least one identifier of a geographical location and a time period; receive sentiment information relating to a plurality of people, the sentiment information comprising at least one identifier of a event; determine at least one characteristic about the plurality of people based at least in part on the location information and the sentiment information; aggregate the sentiment information; classify the aggregated sentiment information as either favorable or unfavorable with respect to the event; and wherein the location information and sentiment information are collected from a particular group of the plurality of people, the non-transitory computer-readable storage medium having further processor-executable instructions stored thereon that, when executed by the processor, cause the processor to calculate a statistical confidence level indicating an extent the aggregated sentiment information of the particular group correlates with the plurality of people. 10. The non-transitory computer-readable storage medium of claim 6 , wherein the sentiment information is received from a popularity profiling server.