18. A non-transitory computer storage medium including at least one program for providing information about a current hotspot event when implemented by a hardware processor associated with a server computer of a search engine in communication with a client computer, said at least one program instructing the hardware processor to: determine a first keyword that reflects one or more features of the current hotspot event; receive, from the client computer, a search term inputted in an input box on a user interface of the search engine displayed on the client computer; determine that the search term is correlated with the first keyword; determine a second keyword matched with the first keyword in a first database, the second keyword reflecting one or more features of an advertisement, the second and the first keywords being matched by including a same person name, a same geographic location, a same product functionality, or a combination thereof; determine current information materials of the advertisement according to the second keyword; generate hotspot information materials according to the current information materials and the first keyword; acquire at least one of a sensitivity screening threshold and an online mode; make the hotspot information materials available online according to the at least one of the sensitivity screening threshold and the online mode; and send the hotspot information materials to the client computer, wherein the client computer displays search results associated with the search term on the user interface, and wherein the search results include the hotspot information materials.
18. A non-transitory computer storage medium including at least one program for providing information about a current hotspot event when implemented by a hardware processor associated with a server computer of a search engine in communication with a client computer, said at least one program instructing the hardware processor to: determine a first keyword that reflects one or more features of the current hotspot event; receive, from the client computer, a search term inputted in an input box on a user interface of the search engine displayed on the client computer; determine that the search term is correlated with the first keyword; determine a second keyword matched with the first keyword in a first database, the second keyword reflecting one or more features of an advertisement, the second and the first keywords being matched by including a same person name, a same geographic location, a same product functionality, or a combination thereof; determine current information materials of the advertisement according to the second keyword; generate hotspot information materials according to the current information materials and the first keyword; acquire at least one of a sensitivity screening threshold and an online mode; make the hotspot information materials available online according to the at least one of the sensitivity screening threshold and the online mode; and send the hotspot information materials to the client computer, wherein the client computer displays search results associated with the search term on the user interface, and wherein the search results include the hotspot information materials. 19. The computer storage medium of claim 18 , wherein said at least one program instructs the hardware processor to acquire the current hotspot event.