7. A system comprising: a processor; and a memory in communication with the processor storing instructions that when executed by the processor define modules including: a first module configured to: receive content to be provided to a user, identify an entity within the content and a topic related to the entity, and identify a first interactive chat session associated with the topic; and a second module configured to: modify the content to generate modified content that incorporates a first representation indicating that there is at least one interactive chat session associated with the entity, generate a second representation to be displayed with the topic when the entity is selected, wherein the topic is to be displayed with a third representation indicating that the first interactive chat session associated with the topic is currently available to the user, and wherein the topic is selected from a hierarchical taxonomy of topics that is closest in proximity in the hierarchical taxonomy to the entity, and provide the modified content and the second representation, wherein the first interactive chat session is to be inserted inline into the modified content when the user selects the third representation which indicates that the first interactive chat session associated with the topic is currently available to the user.
7. A system comprising: a processor; and a memory in communication with the processor storing instructions that when executed by the processor define modules including: a first module configured to: receive content to be provided to a user, identify an entity within the content and a topic related to the entity, and identify a first interactive chat session associated with the topic; and a second module configured to: modify the content to generate modified content that incorporates a first representation indicating that there is at least one interactive chat session associated with the entity, generate a second representation to be displayed with the topic when the entity is selected, wherein the topic is to be displayed with a third representation indicating that the first interactive chat session associated with the topic is currently available to the user, and wherein the topic is selected from a hierarchical taxonomy of topics that is closest in proximity in the hierarchical taxonomy to the entity, and provide the modified content and the second representation, wherein the first interactive chat session is to be inserted inline into the modified content when the user selects the third representation which indicates that the first interactive chat session associated with the topic is currently available to the user. 8. The system of claim 7 , wherein the user is enabled to initiate a chat session based on the entity selected.