5. The method of claim 1 , further comprising: scanning, by the mobile device, a second machine readable code attached to a second physical object, the second machine readable code including data identifying exercise equipment; retrieving, by the mobile device, using the data identifying the exercise equipment, exercise data corresponding to the exercise equipment; binding the exercise data with the service selected from the plurality of services.
5. The method of claim 1 , further comprising: scanning, by the mobile device, a second machine readable code attached to a second physical object, the second machine readable code including data identifying exercise equipment; retrieving, by the mobile device, using the data identifying the exercise equipment, exercise data corresponding to the exercise equipment; binding the exercise data with the service selected from the plurality of services. 6. The method of claim 5 , further comprising: associating supplemental information with the exercise data, wherein the supplemental information comprises at least one of an image of the exercise equipment, a time range that the exercise equipment was used, wirelessly received information or contextual traits related to the exercise equipment or use of the exercise equipment.