13. The computer storage medium of claim 11 , wherein the operations further comprise: prior to receiving the query from the business enterprise computing system, building the word matrix.
13. The computer storage medium of claim 11 , wherein the operations further comprise: prior to receiving the query from the business enterprise computing system, building the word matrix. 14. The computer storage medium of claim 13 , wherein building the word matrix comprises: searching for content associated with a plurality of business enterprise commodities; parsing the content into the plurality of terms to define the plurality of nodes; and applying a semantic proximity model to the plurality of terms to define the plurality of links, wherein a link that connects two or more nodes defines a semantic similarity between the two or more nodes.