11. A computer program product, comprising: a computer readable storage medium having stored therein computer readable program code for messaging integration of a business object, the computer readable program code, which when executed by a client computer, causes the client computer to perform the following: embedding, in a message session provided by a messenger executing on the client computer, the business object in message text; applying, from within the message session, an action to the business object; forwarding, by the client computer and based upon the applied action, a copy of the message text to a backend business component; identifying a verb in the message text in association with a pronoun referencing the business object; and providing a context menu for the business object in the messaging session with entries in the context menu limited according to the identified verb, wherein the business object encapsulates lower-level objects that implement a business process, and the computer readable storage medium is not a transitory, propagating signal per se.
11. A computer program product, comprising: a computer readable storage medium having stored therein computer readable program code for messaging integration of a business object, the computer readable program code, which when executed by a client computer, causes the client computer to perform the following: embedding, in a message session provided by a messenger executing on the client computer, the business object in message text; applying, from within the message session, an action to the business object; forwarding, by the client computer and based upon the applied action, a copy of the message text to a backend business component; identifying a verb in the message text in association with a pronoun referencing the business object; and providing a context menu for the business object in the messaging session with entries in the context menu limited according to the identified verb, wherein the business object encapsulates lower-level objects that implement a business process, and the computer readable storage medium is not a transitory, propagating signal per se. 15. The computer program product of claim 11 , wherein the messenger is a shared document library environment, the message text is a shared document and the messaging session is a shared document library.