7. The method of claim 1 , wherein determining the first population associated with the search query comprises determining a self-identification data associated with a user transmitting the search query.
7. The method of claim 1 , wherein determining the first population associated with the search query comprises determining a self-identification data associated with a user transmitting the search query. 8. The method of claim 7 , wherein the self-identification data is selected from at least one of the following: user registration data, user preference data, and user selected data.