1. A method comprising, by one or more computing devices: ranking a plurality of users of a social-networking system based on one or more criteria associated with a spotlight content item, wherein the spotlight content item is associated with a node in a social graph associated with the social-networking system, and wherein at least one of the criteria is based on social-networking information for each of the users; verifying the ranked users, wherein the verifying comprises confirming one or more of the ranked users based on recent interactions by the ranked users with social-networking information corresponding to the node associated with the spotlight content item; and sending a notification about the spotlight content item to each of the confirmed users in accordance with a batching protocol, wherein the batching protocol is determined based at least in part on rankings for each of the confirmed users, and wherein the sending comprises: sorting the confirmed users into a plurality of batches based on the batching protocol; and distributing the notification to each of the batches of the confirmed users in a parallel manner using a clustered computing system.
1. A method comprising, by one or more computing devices: ranking a plurality of users of a social-networking system based on one or more criteria associated with a spotlight content item, wherein the spotlight content item is associated with a node in a social graph associated with the social-networking system, and wherein at least one of the criteria is based on social-networking information for each of the users; verifying the ranked users, wherein the verifying comprises confirming one or more of the ranked users based on recent interactions by the ranked users with social-networking information corresponding to the node associated with the spotlight content item; and sending a notification about the spotlight content item to each of the confirmed users in accordance with a batching protocol, wherein the batching protocol is determined based at least in part on rankings for each of the confirmed users, and wherein the sending comprises: sorting the confirmed users into a plurality of batches based on the batching protocol; and distributing the notification to each of the batches of the confirmed users in a parallel manner using a clustered computing system. 6. The method of claim 1 , further comprising: determining one or more actions of the user associated with the spotlight content item after receiving the notification; and updating the ranking of the users based on the determined actions.