1. A method of providing information assistance to a wireless terminal, comprising the steps of: receiving, from a wireless terminal operated by a requestor, a contact information request with an information assistance application located on an information assistance server, wherein the contact information request is a request for contact information of a user of a subscriber terminal that is other than the wireless terminal; querying a participating communication provider database of a communication provider providing communication services to the wireless terminal to identify a virtual key of the requestor from unique information of the wireless terminal included with the contact information request, the virtual key being a universal anonymous identifier of the requestor that is shared among a plurality of different participating businesses; accessing a consumer internal profile database containing verification data of the requestor and proprietary information of the requestor with the virtual key of the requestor, the verification data providing verification of consent by the requestor of release and use of the proprietary information of the requestor; accessing permissions of the user of the subscriber terminal with the information assistance application to determine if the contact information request should be automatically denied categorically or specifically, based on the proprietary information of the requestor obtained from the consumer internal profile database with the virtual key of the requestor; determining a contact preference for how to contact the subscriber terminal about the received contact information request with the information assistance application only when the information request is determined as not being automatically denied; generating an authorization request to request permission from the subscriber terminal to provide the contact information of the user of the subscriber terminal to the wireless terminal, wherein the authorization request includes an indication of an identity of the requestor based on the proprietary information of the requestor; transmitting the authorization request to the subscriber terminal in accordance with the determined contact preference; receiving a reply from the subscriber terminal indicative of whether or not the requested information record is permitted to be provided to the wireless terminal; accessing the consumer internal profile database to determine pre-determined contact parameters of the requestor based on the virtual key of the requestor; and generating a response for transmittal to the wireless terminal when the reply is indicative of permission to proceed with provision of the requested contact information of the user to the wireless terminal, the response including only contact information identified by the user of the subscriber terminal as permissible to send to the wireless terminal, the response generated in accordance with the format preferences of the requestor.
1. A method of providing information assistance to a wireless terminal, comprising the steps of: receiving, from a wireless terminal operated by a requestor, a contact information request with an information assistance application located on an information assistance server, wherein the contact information request is a request for contact information of a user of a subscriber terminal that is other than the wireless terminal; querying a participating communication provider database of a communication provider providing communication services to the wireless terminal to identify a virtual key of the requestor from unique information of the wireless terminal included with the contact information request, the virtual key being a universal anonymous identifier of the requestor that is shared among a plurality of different participating businesses; accessing a consumer internal profile database containing verification data of the requestor and proprietary information of the requestor with the virtual key of the requestor, the verification data providing verification of consent by the requestor of release and use of the proprietary information of the requestor; accessing permissions of the user of the subscriber terminal with the information assistance application to determine if the contact information request should be automatically denied categorically or specifically, based on the proprietary information of the requestor obtained from the consumer internal profile database with the virtual key of the requestor; determining a contact preference for how to contact the subscriber terminal about the received contact information request with the information assistance application only when the information request is determined as not being automatically denied; generating an authorization request to request permission from the subscriber terminal to provide the contact information of the user of the subscriber terminal to the wireless terminal, wherein the authorization request includes an indication of an identity of the requestor based on the proprietary information of the requestor; transmitting the authorization request to the subscriber terminal in accordance with the determined contact preference; receiving a reply from the subscriber terminal indicative of whether or not the requested information record is permitted to be provided to the wireless terminal; accessing the consumer internal profile database to determine pre-determined contact parameters of the requestor based on the virtual key of the requestor; and generating a response for transmittal to the wireless terminal when the reply is indicative of permission to proceed with provision of the requested contact information of the user to the wireless terminal, the response including only contact information identified by the user of the subscriber terminal as permissible to send to the wireless terminal, the response generated in accordance with the format preferences of the requestor. 13. The method of claim 1 , wherein generating an authorization request comprises generating the authorization request in accordance with the determined contact preference.