1. An apparatus for providing content to a network browser based on a reported latency comprising: a memory operative to store an item of content for a web page; and a processor operative to: receive a latency measurement from the web browser or a plug-in of the web browser, the latency measurement being based on an amount of time that has passed between two network browser events, whether or not the network browser was using more than one window to display information between the two events, and a type of action that resulted in the network browser transitioning its display between the two events; and modify data associated with the item of content for the web page with a different form of the data to account for the received latency measurement.
1. An apparatus for providing content to a network browser based on a reported latency comprising: a memory operative to store an item of content for a web page; and a processor operative to: receive a latency measurement from the web browser or a plug-in of the web browser, the latency measurement being based on an amount of time that has passed between two network browser events, whether or not the network browser was using more than one window to display information between the two events, and a type of action that resulted in the network browser transitioning its display between the two events; and modify data associated with the item of content for the web page with a different form of the data to account for the received latency measurement. 4. The apparatus of claim 1 , wherein the processor is operative to modify the item of content when the received latency measurement indicates a high latency.