6. The method of claim 2 , further comprising: receiving a sponsored story specification from a sponsor, the sponsored story specification comprising one or more targeting criteria.
6. The method of claim 2 , further comprising: receiving a sponsored story specification from a sponsor, the sponsored story specification comprising one or more targeting criteria. 7. The method of claim 6 , further comprising: receiving a bid to display a sponsored story corresponding to the received sponsored story specification, the bid comprising a bid amount and the one or more targeting criteria.