11. The method of claim 10 , further comprising: determining a volume tier for the first merchant from comparing a median item volume of merchants selling the product and an item volume of the first merchant selling the product.
11. The method of claim 10 , further comprising: determining a volume tier for the first merchant from comparing a median item volume of merchants selling the product and an item volume of the first merchant selling the product. 12. The method of claim 11 , wherein a profile of the first merchant is based on the price tier, the volume tier, and an item tier for the product sold by the first merchant.