1. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by one or more processors of a computing device, cause the one or more processors to perform acts comprising: receiving, at the computing device, a plurality of transaction phrase tokens, individual ones of the plurality of transaction phrase tokens being associated with one or more user-specified storage rules identifying different storage locations in a memory of the computing device and one or more user-specified communication rules identifying different sets of one or more destination computer devices that are external to the computing device; storing the plurality of transaction phrase tokens, the one or more user-specified storage rules, and the one or more user-specified communication rules in the memory of the computing device; receiving, at the computing device from a user device over a network, a message having a syntax that includes a transaction phrase token, a customized content type indicator, and a content element; interpreting the message to extract the transaction phrase token, the customized content type indicator, and the content element; identifying, in the memory, the transaction phrase token within the plurality of transaction phrase tokens; identifying, in the memory, a particular user-specified storage rule within the one or more user-specified storage rules that is associated with a combination of the transaction phrase token and the customized content type indicator; storing the content element in the storage location identified by the particular user-specified storage rule; identifying, in the memory, a particular user-specified communication rule within the one or more user-specified communication rules that is associated with the combination of the transaction phrase token and the customized content type indicator; and causing the content element, or information associated with the content element, to be sent over the network to the one or more destination computer devices identified by the particular user-specified communication rule.
1. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by one or more processors of a computing device, cause the one or more processors to perform acts comprising: receiving, at the computing device, a plurality of transaction phrase tokens, individual ones of the plurality of transaction phrase tokens being associated with one or more user-specified storage rules identifying different storage locations in a memory of the computing device and one or more user-specified communication rules identifying different sets of one or more destination computer devices that are external to the computing device; storing the plurality of transaction phrase tokens, the one or more user-specified storage rules, and the one or more user-specified communication rules in the memory of the computing device; receiving, at the computing device from a user device over a network, a message having a syntax that includes a transaction phrase token, a customized content type indicator, and a content element; interpreting the message to extract the transaction phrase token, the customized content type indicator, and the content element; identifying, in the memory, the transaction phrase token within the plurality of transaction phrase tokens; identifying, in the memory, a particular user-specified storage rule within the one or more user-specified storage rules that is associated with a combination of the transaction phrase token and the customized content type indicator; storing the content element in the storage location identified by the particular user-specified storage rule; identifying, in the memory, a particular user-specified communication rule within the one or more user-specified communication rules that is associated with the combination of the transaction phrase token and the customized content type indicator; and causing the content element, or information associated with the content element, to be sent over the network to the one or more destination computer devices identified by the particular user-specified communication rule. 4. One or more non-transitory computer-readable media as recited in claim 1 , wherein the transaction phrase token is associated with a user, and wherein the storing of the content element in the storage location comprises storing the content element in association with the transaction phrase token in an account of the user in the memory.