105. The method of claim 88 comprising at a first time, serving personalized content to the recipient based on the first value associated with the first edge.
105. The method of claim 88 comprising at a first time, serving personalized content to the recipient based on the first value associated with the first edge. 106. The method of claim 105 comprising at a second time, serving personalized content to the recipient based on the second value associated with the first edge.