13. A method of preparing to deliver promotional content, the method comprising: receiving from a campaign manager a reference to a multimedia item; receiving from the campaign manager promotional content; receiving from the campaign manager a bid to deliver the promotional content in response to an audio query matching the multimedia item; and storing, on a campaign configuration server, a link the promotional content.
13. A method of preparing to deliver promotional content, the method comprising: receiving from a campaign manager a reference to a multimedia item; receiving from the campaign manager promotional content; receiving from the campaign manager a bid to deliver the promotional content in response to an audio query matching the multimedia item; and storing, on a campaign configuration server, a link the promotional content. 14. The method of claim 13 , further comprising receiving a geographic location associated with the promotional content.