5. The computer-implemented method of claim 1 , wherein determining a level of social interest in the event based upon the set of mappings further comprises: determining a score by aggregating the mappings, the mappings weighted based on at least one weight determined based on the social media content item.
5. The computer-implemented method of claim 1 , wherein determining a level of social interest in the event based upon the set of mappings further comprises: determining a score by aggregating the mappings, the mappings weighted based on at least one weight determined based on the social media content item. 7. The computer-implemented method of claim 5 wherein the at least one weight comprises a source-based weight having a numerical value based on a size of audience of an author of the social media content item.