1. A computer-readable memory storing a computer program executable by a processor, the computer program producing a user interface comprising: a sponsored story area of the user interface comprising at least one sponsored story promoted from an organic activity stream of stories in a social networking system; a social context area of the sponsored story area, the social context area providing social context comprising information about a social action from the at least one sponsored story and an image associated with a user of a social networking system who performed the social action; an entity attribution area of the sponsored story area, the entity attribution area providing information about an entity related to the performed social action; and a user interaction area, the user interaction area comprising: a selectable interaction control, the selectable interaction control for performing an action associated with the at least one sponsored story, and in response to selection of the interaction control, a visual indication of the performed action associated with the at least one sponsored story.
1. A computer-readable memory storing a computer program executable by a processor, the computer program producing a user interface comprising: a sponsored story area of the user interface comprising at least one sponsored story promoted from an organic activity stream of stories in a social networking system; a social context area of the sponsored story area, the social context area providing social context comprising information about a social action from the at least one sponsored story and an image associated with a user of a social networking system who performed the social action; an entity attribution area of the sponsored story area, the entity attribution area providing information about an entity related to the performed social action; and a user interaction area, the user interaction area comprising: a selectable interaction control, the selectable interaction control for performing an action associated with the at least one sponsored story, and in response to selection of the interaction control, a visual indication of the performed action associated with the at least one sponsored story. 7. The computer program of claim 1 , further comprising an executable process that generates the visual indication of the performed action associated with the sponsored story.