12. At least one non-transitory computer-readable storage medium containing instructions for controlling at least one computing device to identify a category of a landing page for an advertisement, by a method comprising: extracting a keyword from a data feed, the data feed providing information about one or more content data; identifying a first category of items to advertise using the keyword extracted from the data feed based at least in part on an expected category-ranked benefit for advertising items of the first category using the keyword, the items being related to the keyword but the first category being independent of a subject of the keyword; identifying a second category of items containing text, the identifying being based at least in part on at least one attribute of the text; determining scores for (1) the expected category-ranked benefit for advertising items of the first category using the keyword and (2) the text contained in the second category of products, the scores normalized to facilitate comparison; selecting either the first category or the second category for advertising using the keyword based at least in part on the determined scores; generating a link for a landing page for the extracted keyword, the landing page for displaying search results of a query of the selected category based at least in part on the extracted keyword; generating a creative for the extracted keyword; and submitting to an advertisement placement service the extracted keyword, the link for the extracted keyword, and the creative for the extracted keyword.
12. At least one non-transitory computer-readable storage medium containing instructions for controlling at least one computing device to identify a category of a landing page for an advertisement, by a method comprising: extracting a keyword from a data feed, the data feed providing information about one or more content data; identifying a first category of items to advertise using the keyword extracted from the data feed based at least in part on an expected category-ranked benefit for advertising items of the first category using the keyword, the items being related to the keyword but the first category being independent of a subject of the keyword; identifying a second category of items containing text, the identifying being based at least in part on at least one attribute of the text; determining scores for (1) the expected category-ranked benefit for advertising items of the first category using the keyword and (2) the text contained in the second category of products, the scores normalized to facilitate comparison; selecting either the first category or the second category for advertising using the keyword based at least in part on the determined scores; generating a link for a landing page for the extracted keyword, the landing page for displaying search results of a query of the selected category based at least in part on the extracted keyword; generating a creative for the extracted keyword; and submitting to an advertisement placement service the extracted keyword, the link for the extracted keyword, and the creative for the extracted keyword. 13. The at least one computer-readable medium of claim 12 wherein the second category is a category of books.