1. An apparatus, comprising: a processor; a custom feed system executing on the processor to customize a social networking feed for a social networking system, the custom feed system comprising: a message reception component operative to receive a message from a client device; a message analysis component operative to determine a message type of the message based on a syntax of the message, wherein the message type is associated with a specific message display style comprising at least one of a presentation parameter and formatting parameter, the syntax of the message comprising a custom syntax for the message type; and a message display component operative to display the message according to the message display style associated with the message type of the message.
1. An apparatus, comprising: a processor; a custom feed system executing on the processor to customize a social networking feed for a social networking system, the custom feed system comprising: a message reception component operative to receive a message from a client device; a message analysis component operative to determine a message type of the message based on a syntax of the message, wherein the message type is associated with a specific message display style comprising at least one of a presentation parameter and formatting parameter, the syntax of the message comprising a custom syntax for the message type; and a message display component operative to display the message according to the message display style associated with the message type of the message. 5. The system of claim 1 , comprising an administration component operative to define custom message types and custom message display styles.