16. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey: identify a first entity associated with the first location; identify a second entity associated with the second location; present first advertising content related to the first entity; and present second advertising content related to the second entity.
16. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey: identify a first entity associated with the first location; identify a second entity associated with the second location; present first advertising content related to the first entity; and present second advertising content related to the second entity. 17. The apparatus of claim 16 , wherein the first advertising content and the second advertising content are presented substantially in an order corresponding to the order in which the first location and second location are to be encountered during said journey.