9. An apparatus comprising: a computing platform, said computing platform being adapted to: determine a sentiment value associated with anchortext in a search engine result; determine a sentiment value of a web page referenced by the anchortext; and detect a divergence between the sentiment value associated with the anchortext and the sentiment value associated with the web page.
9. An apparatus comprising: a computing platform, said computing platform being adapted to: determine a sentiment value associated with anchortext in a search engine result; determine a sentiment value of a web page referenced by the anchortext; and detect a divergence between the sentiment value associated with the anchortext and the sentiment value associated with the web page. 11. The apparatus of claim 9 , wherein said computing platform is further adapted to: determine whether said divergence between the sentiment value associated with the anchortext and the sentiment value associated with the web page is a valid condition in a case where anchortext has a sentiment value that is unacceptable and the web page has a sentiment value that is acceptable based, at least in part, on: whether a set of web pages containing the anchortext has a distribution with low entropy, and whether a majority of anchortexts within a set of anchortexts referencing the web page have an acceptable sentiment value.