13. A system comprising: one or more processors; and one or more computer-readable media comprising instructions that, when executed with the one or more processors, cause the system to at least: receive, from a computing device of a user, a query for an item, the query comprising keywords; generate a query result comprising information from a catalog about the item based at least in part on the query; determine a context indicating a specificity of the query, the context determined based at least in part on an abandonment rate associated with the keywords; identify additional information about an additional item based at least in part on a rule, the rule specifying an information type and a presentation location based at least in part on the specificity of the context, the additional information identified based at least in part on a determination that the additional information is of the information type and on an association of the additional information with the catalog; insert the additional information in the query result; and provide the query result comprising the information for presentation at a first location in a space of a user interface and comprising the additional information for presentation at the presentation location of the space of the user interface at the computing device of the user.
13. A system comprising: one or more processors; and one or more computer-readable media comprising instructions that, when executed with the one or more processors, cause the system to at least: receive, from a computing device of a user, a query for an item, the query comprising keywords; generate a query result comprising information from a catalog about the item based at least in part on the query; determine a context indicating a specificity of the query, the context determined based at least in part on an abandonment rate associated with the keywords; identify additional information about an additional item based at least in part on a rule, the rule specifying an information type and a presentation location based at least in part on the specificity of the context, the additional information identified based at least in part on a determination that the additional information is of the information type and on an association of the additional information with the catalog; insert the additional information in the query result; and provide the query result comprising the information for presentation at a first location in a space of a user interface and comprising the additional information for presentation at the presentation location of the space of the user interface at the computing device of the user. 14. The system of claim 13 , wherein providing the query result causes the computing device of a user to present the query result in a plurality of page views at a user interface, wherein the additional information is presented in a page view of the plurality of page views based at least in part on one or more parameters, wherein the one or more parameters comprise an average number of presented page views before abandonment or reformulation of queries.