4. The method of claim 1 , wherein calculating the recipient interest rating for the one or more keywords, further comprises assigning, by the one or more computer processors, the one or more keywords a weight based on at least one of: determining, by the one or more computer processors, one or more actions taken on the one or more electronic messages; determining, by the one or more computer processors, a time spent on the one or more electronic messages by the recipient; determining, by the one or more computer processors, how quickly the one or more electronic messages was accessed by the recipient; and determining, by the one or more computer processors, a relationship between the recipient and a sender.
4. The method of claim 1 , wherein calculating the recipient interest rating for the one or more keywords, further comprises assigning, by the one or more computer processors, the one or more keywords a weight based on at least one of: determining, by the one or more computer processors, one or more actions taken on the one or more electronic messages; determining, by the one or more computer processors, a time spent on the one or more electronic messages by the recipient; determining, by the one or more computer processors, how quickly the one or more electronic messages was accessed by the recipient; and determining, by the one or more computer processors, a relationship between the recipient and a sender. 5. The method of claim 4 , wherein assigning the one or more keywords a weight based on determining one or more indicators, further comprises: assigning, by the one or more computer processors, a positive point value for indicators suggesting high user interest, and a negative point value for indicators suggesting low user interest.