1. A method for adapting operation of a computing device based on a play personality of a user, comprising: obtaining information that indicates the play personality of the user; wherein the information indicates which play type, of a plurality of play types, satisfies the user's need for play; wherein the plurality of play types includes two or more of: Object, Pretend, Social, Rough and Tumble, Body, Exploratory, Celebratory, Competitive, Ritual, Narrative, Fantasy or Games/Gaming; determining that the user is using the computing device; during execution of software that generates output displayed on the computing device while the user is using the device, adapting operation of the software based, at least in part, on the play personality of the user; wherein the method is performed by one or more computing devices; wherein the one or more computing devices include the computing device.
1. A method for adapting operation of a computing device based on a play personality of a user, comprising: obtaining information that indicates the play personality of the user; wherein the information indicates which play type, of a plurality of play types, satisfies the user's need for play; wherein the plurality of play types includes two or more of: Object, Pretend, Social, Rough and Tumble, Body, Exploratory, Celebratory, Competitive, Ritual, Narrative, Fantasy or Games/Gaming; determining that the user is using the computing device; during execution of software that generates output displayed on the computing device while the user is using the device, adapting operation of the software based, at least in part, on the play personality of the user; wherein the method is performed by one or more computing devices; wherein the one or more computing devices include the computing device. 3. The method of claim 1 wherein adapting operation of the software includes: making a determination that a particular place is associated with an activity; determining one or more play types that are associated with the activity; comparing the one or more play types to the play personality of the user to determine whether the one or more play types are play types that satisfy the user's need for play; and responsive to determining that the one or more play types are play types that satisfy the user's need for play, adapting operation of the software based, at least in part, on the determination that the particular place is associated with an activity that is likely to satisfy the user's need for play; wherein the particular place is one of: a real-world store, a real-world building, a real-world venue, a virtual store, or a virtual venue.