11. The system of claim 9 , wherein the operations further comprise: generating a score for each of the one or more trained predictive models, where each score represents an estimation of the effectiveness of the respective trained predictive model; and selecting a first trained predictive model from among the one or more trained predictive models based on the generated scores.
11. The system of claim 9 , wherein the operations further comprise: generating a score for each of the one or more trained predictive models, where each score represents an estimation of the effectiveness of the respective trained predictive model; and selecting a first trained predictive model from among the one or more trained predictive models based on the generated scores. 12. The system of claim 11 , wherein the one or more training data records are received over a network from a client computing system, and wherein the operations further comprise: providing access to the first trained predictive model to the client computing system over the network.