17. The non-transitory machine readable medium of claim 16 , further comprising selecting the context from a plurality of contexts based on a relevance of the context to the member in comparison to a relevance of an additional context of the plurality of contexts to the member.
17. The non-transitory machine readable medium of claim 16 , further comprising selecting the context from a plurality of contexts based on a relevance of the context to the member in comparison to a relevance of an additional context of the plurality of contexts to the member. 19. The non-transitory machine readable medium of claim 17 , wherein the selecting the context from the plurality of contexts is further based on tracking of behavior of a plurality of connections of the member with respect to the social networking system.