12. The computer program product of claim 11 , wherein the computer hardware system is further caused to perform further determining a value for a different social collaborative criterion; and weighting each of the values into a single value for transformation into the priority.
12. The computer program product of claim 11 , wherein the computer hardware system is further caused to perform further determining a value for a different social collaborative criterion; and weighting each of the values into a single value for transformation into the priority. 17. The computer program product of claim 12 , wherein the value for the different social collaborative criterion is determined based upon a weighted combination of at least two relationships each selected from the group consisting of an organizational relationship, a social networking relationship and an application interaction relationship.