12. The apparatus of claim 11 , including a memory that stores preconfigured intent responses for only a portion of most frequently queried intent categories.
12. The apparatus of claim 11 , including a memory that stores preconfigured intent responses for only a portion of most frequently queried intent categories. 13. The apparatus of claim 12 , wherein the processor is configured to: receive a new query; conduct a search using concepts identified using the IML engine and the ontology if no intent category can be identified for the new query; and conduct a keyword search if no concepts can be identified in the new query.