1. An advertising device comprising: memory; and a processor associated with the memory, the processor adapted to: determine which devices associated with a plurality of users are capable of joining a virtual world environment; invite a user of the plurality of users having a device capable of joining the virtual world environment to participate in a collaborative virtual world environment; render and distribute the collaborative virtual environment to an invited user; synchronize an advertisement with the collaborative virtual world environment; and execute the advertisement within the collaborative virtual world environment as the invited user interacts with a media stream, wherein the advertisement is played to the invited user within the collaborative virtual world environment and the media stream is separate from the collaborative virtual world environment.
1. An advertising device comprising: memory; and a processor associated with the memory, the processor adapted to: determine which devices associated with a plurality of users are capable of joining a virtual world environment; invite a user of the plurality of users having a device capable of joining the virtual world environment to participate in a collaborative virtual world environment; render and distribute the collaborative virtual environment to an invited user; synchronize an advertisement with the collaborative virtual world environment; and execute the advertisement within the collaborative virtual world environment as the invited user interacts with a media stream, wherein the advertisement is played to the invited user within the collaborative virtual world environment and the media stream is separate from the collaborative virtual world environment. 19. The advertising device of claim 1 , wherein the advertising device is further configured to switch between multiple virtual world environments.