3. A computer-readable medium having instructions stored thereon, which, when executed by one or more processors, cause the processors to perform operations comprising: receiving a request for an advertisement to embed in a Web page identifying one or more search results, the search results responsive to a user-submitted search query that includes a name of an individual; identifying one or more name-based profiles associated with the name, the name-based profiles including characteristics of persons derived from the name; selecting one or more advertisements based on the characteristics of persons included in the one or more name-based profiles.
3. A computer-readable medium having instructions stored thereon, which, when executed by one or more processors, cause the processors to perform operations comprising: receiving a request for an advertisement to embed in a Web page identifying one or more search results, the search results responsive to a user-submitted search query that includes a name of an individual; identifying one or more name-based profiles associated with the name, the name-based profiles including characteristics of persons derived from the name; selecting one or more advertisements based on the characteristics of persons included in the one or more name-based profiles. 13. The computer-readable medium of claim 3 , wherein the operations further comprise: determining whether search queries containing the name satisfy a threshold; identifying information included in one or more search results based, at least in part, on the name in response to at least the threshold being satisfied; and generate the one or more name-based profiles associated with the name based, at least in part, on the identified information.