7. A computer-implemented method, comprising: receiving a user preference, the user preference selected for an individual user; accessing a user identified word of a plurality of user identified words, the user identified word associated with user preference and a color selected for the individual user; obtaining image data that includes a representation of text; using an object recognition algorithm to determine a recognized word represented in the image data; associating the user identified word with the recognized word; displaying the recognized word emphasized by a visual color attribute, the visual color attribute matching the color associated with the user identified word; and arranging the recognized word with respect to a plurality of recognized words, individual recognized words of the plurality of recognized words associated with individual user preferences and individual colors selected for individual users, the plurality of recognized words arranged based on the color, thereby ascertaining a group preference associated with group behavior based on the individual recognized words with respect to the plurality of recognized words.
7. A computer-implemented method, comprising: receiving a user preference, the user preference selected for an individual user; accessing a user identified word of a plurality of user identified words, the user identified word associated with user preference and a color selected for the individual user; obtaining image data that includes a representation of text; using an object recognition algorithm to determine a recognized word represented in the image data; associating the user identified word with the recognized word; displaying the recognized word emphasized by a visual color attribute, the visual color attribute matching the color associated with the user identified word; and arranging the recognized word with respect to a plurality of recognized words, individual recognized words of the plurality of recognized words associated with individual user preferences and individual colors selected for individual users, the plurality of recognized words arranged based on the color, thereby ascertaining a group preference associated with group behavior based on the individual recognized words with respect to the plurality of recognized words. 15. The computer-implemented method of claim 7 , further comprising: identifying a category associated with the recognized word; and applying a list of user identified words based at least in part on the identified category.