8. In a multimedia call center (MMCC) supporting multiple channels and forms of communication and storing call center transactions in a data repository, a method for conducting data research, comprising steps of: (a) determining association criteria for relating data entities according to a research need; (b) accessing the data repository to search stored data for conformance to the determined association criteria; (c) searching the accessed data entities for match to the association criteria; and (d) displaying indicators of data entities that match the association criteria.
8. In a multimedia call center (MMCC) supporting multiple channels and forms of communication and storing call center transactions in a data repository, a method for conducting data research, comprising steps of: (a) determining association criteria for relating data entities according to a research need; (b) accessing the data repository to search stored data for conformance to the determined association criteria; (c) searching the accessed data entities for match to the association criteria; and (d) displaying indicators of data entities that match the association criteria. 9. The method of claim 8 wherein in step (d) the display function displays icons for data entities, the icons arranged in threads or tree structures.