11. A system comprising: a processor; and a computer-readable storage medium storing instructions which, when executed by the processor, cause the processor to perform operations comprising: receiving a call from a caller; identifying from the call an identity of the caller; retrieving a social network context associated with the identity of the caller; identifying a topic of the call; retrieving customer relationship information pertaining to a previous interaction with the caller; determining an importance score for the call by assigning respective weights to the social network context, the topic, and the customer relationship information, a proportional distribution of the respective weights being based on one of resource availability, a call type, or a call time; and providing a level of customer service to the caller based on the importance score.
11. A system comprising: a processor; and a computer-readable storage medium storing instructions which, when executed by the processor, cause the processor to perform operations comprising: receiving a call from a caller; identifying from the call an identity of the caller; retrieving a social network context associated with the identity of the caller; identifying a topic of the call; retrieving customer relationship information pertaining to a previous interaction with the caller; determining an importance score for the call by assigning respective weights to the social network context, the topic, and the customer relationship information, a proportional distribution of the respective weights being based on one of resource availability, a call type, or a call time; and providing a level of customer service to the caller based on the importance score. 12. The system of claim 11 , wherein identifying the identity comprises one of accessing a previous call interaction, accessing caller account setup information, and retrieving web interface data associated with the social network.