13. The system of claim 12 , wherein the processing logic is further adapted to compute an aggregate net sentiment score for a set of collected messages, and the report at least indirectly reflects the net sentiment score.
13. The system of claim 12 , wherein the processing logic is further adapted to compute an aggregate net sentiment score for a set of collected messages, and the report at least indirectly reflects the net sentiment score. 14. The system of claim 13 , wherein the aggregate net sentiment score S is computed according to the equation: S = ∑ i = 1 m ⁢ ( s pm - s n ⁢ ⁢ m ) , where m is the set of collected messages, S pm is a positive sentiment score for a message in the set of collected messages, and S nm is a negative sentiment score for the message.