10. An apparatus comprising: at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform operations for automatically identifying references to a new business within content returned from an online source, the operations comprising: receiving content data from the online source; automatically determining, using an analysis of the content data, whether the content data includes at least one reference to the new business, wherein the analysis of the content data includes implementing a particular pattern recognition algorithm that is configured to process one or more text patterns extracted from the content data; in an instance in which the content data includes the new business reference, determining whether data representing the new business is already stored in a business repository; and in an instance in which the data representing the new business is not already stored in the business repository, automatically determining, based on at least one data quality signal associated with the content data, whether the new business reference is verified; and storing data representing the new business in the business repository in an instance in which the new business reference is verified.
10. An apparatus comprising: at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform operations for automatically identifying references to a new business within content returned from an online source, the operations comprising: receiving content data from the online source; automatically determining, using an analysis of the content data, whether the content data includes at least one reference to the new business, wherein the analysis of the content data includes implementing a particular pattern recognition algorithm that is configured to process one or more text patterns extracted from the content data; in an instance in which the content data includes the new business reference, determining whether data representing the new business is already stored in a business repository; and in an instance in which the data representing the new business is not already stored in the business repository, automatically determining, based on at least one data quality signal associated with the content data, whether the new business reference is verified; and storing data representing the new business in the business repository in an instance in which the new business reference is verified. 12. The apparatus of claim 10 , wherein the operations further comprise: in an instance in which the new business reference is not verified, not storing the data representing the new business in the business repository.