13. The method of claim 11 , wherein determining that the process represents an attempt to mimic the process name of at least one known non-malicious process comprises at least one of: determining that a process name of the process is similar to the process name of at least one known non-malicious process identified within the database; determining that the process name of the process exactly matches the process name of at least one known non-malicious process identified within the database, but that a file location associated with the process represents an unacceptable file location.
13. The method of claim 11 , wherein determining that the process represents an attempt to mimic the process name of at least one known non-malicious process comprises at least one of: determining that a process name of the process is similar to the process name of at least one known non-malicious process identified within the database; determining that the process name of the process exactly matches the process name of at least one known non-malicious process identified within the database, but that a file location associated with the process represents an unacceptable file location. 14. The method of claim 13 , wherein determining that the process name of the process is similar to the process name of at least one known non-malicious process identified within the database comprises: computing a similarity metric between the process name of the process and at least one process name in the database; identifying at least one process name in the database having a similarity metric with respect to the process name of the process that falls within a predefined inexact-match-metric range.