9. A method comprising: providing for display a plurality of options for selecting a sponsored story specification for generating a sponsored story in an online social networking system, the sponsored story comprising promoting a story selected from an organic activity stream of stories in the online social networking system; receiving, from the plurality of options, selection of a request to create a new sponsored story specification; providing for display one or more entities in the online social networking system for use in generating the sponsored story specification related to one of the entities; receiving a first user input selecting a target entity from the one or more entities as a first criterion for the sponsored story specification; providing for display one or more interactions for use in generating the sponsored story specification, each interaction comprising information about a user action with the selected entity taken in the online social networking system; receiving a second user input selecting a target interaction comprising a user action with the selected entity taken in the online social networking system as a second criterion for the sponsored story; generating, by a computer processor, a new sponsored story specification, the sponsored story specification specifying the first and second criteria for identifying, from the organic activity stream of stories in the online social networking system, one or more stories describing the selected interaction taken on the selected target entity in the online social networking system; and receiving input activating the new sponsored story specification.
9. A method comprising: providing for display a plurality of options for selecting a sponsored story specification for generating a sponsored story in an online social networking system, the sponsored story comprising promoting a story selected from an organic activity stream of stories in the online social networking system; receiving, from the plurality of options, selection of a request to create a new sponsored story specification; providing for display one or more entities in the online social networking system for use in generating the sponsored story specification related to one of the entities; receiving a first user input selecting a target entity from the one or more entities as a first criterion for the sponsored story specification; providing for display one or more interactions for use in generating the sponsored story specification, each interaction comprising information about a user action with the selected entity taken in the online social networking system; receiving a second user input selecting a target interaction comprising a user action with the selected entity taken in the online social networking system as a second criterion for the sponsored story; generating, by a computer processor, a new sponsored story specification, the sponsored story specification specifying the first and second criteria for identifying, from the organic activity stream of stories in the online social networking system, one or more stories describing the selected interaction taken on the selected target entity in the online social networking system; and receiving input activating the new sponsored story specification. 11. The method of claim 9 , wherein the entity comprises a business, an individual, a television show, an application, or a physical location.