23. A computer-readable storage medium, comprising computer instructions which, when executed by a processor, cause the processor to perform operations comprising: detecting a voice conference to discuss a presentation of a media program; analyzing textual dialog derived from the voice conference to detect a behavioral pattern of at least one of a plurality of users engaged in the voice conference; and identifying for the plurality of users at least one of advertisement content or marketing content according to the behavioral pattern of the at least one user.
23. A computer-readable storage medium, comprising computer instructions which, when executed by a processor, cause the processor to perform operations comprising: detecting a voice conference to discuss a presentation of a media program; analyzing textual dialog derived from the voice conference to detect a behavioral pattern of at least one of a plurality of users engaged in the voice conference; and identifying for the plurality of users at least one of advertisement content or marketing content according to the behavioral pattern of the at least one user. 26. The storage medium of claim 23 , wherein the storage medium comprises computer instructions for: identifying previously recorded behavior patterns of a least a portion of the users; and correlating the previously recorded behavior patterns with the detected behavioral pattern of the least one of the plurality of users to target one of new advertisements or new content to the plurality of users.