15. A non-transitory computer-readable medium containing instructions that, when executed by a computing device, cause the computing device to: present, alongside a computer-generated puzzle: primary information describing a primary subject; secondary information describing a secondary subject related to the primary subject; and wherein the primary information and secondary information have been received over a communications network from a first computing device; receive, from a second computing device, input indicating selection of the secondary information; replace the primary information with the secondary information; and designate the secondary subject as the primary subject.
15. A non-transitory computer-readable medium containing instructions that, when executed by a computing device, cause the computing device to: present, alongside a computer-generated puzzle: primary information describing a primary subject; secondary information describing a secondary subject related to the primary subject; and wherein the primary information and secondary information have been received over a communications network from a first computing device; receive, from a second computing device, input indicating selection of the secondary information; replace the primary information with the secondary information; and designate the secondary subject as the primary subject. 17. The non-transitory computer-readable medium of claim 15 , wherein the instructions further cause the processor to: present a first advertisement relating to the primary subject, wherein upon receiving the input indicating selection of the secondary information, the first advertisement is replaced with a second advertisement relating to the secondary subject designated as the primary subject.