17. Apparatus comprising: a) at least one processor; b) an input for accepting a search query; and c) one or more storage devices storing processor-executable instructions which, when executed by one or more processors, perform a method including 1) searching, using information from the search query, a searchable data structure including advertiser Web page information to generate search results, and 2) retrieving, automatically, independent of end user acts, and responsive to the search query, at least one advertisement using at least a portion of the accepted search results, wherein the at least one advertisement is retrieved from a set of advertiser information, the set of advertiser information including information identifying advertiser Web pages, and wherein the searchable data structure includes advertiser Web page information that is generated from information automatically extracted exclusively from the identified advertiser Web pages without the need for expressly entered advertiser entered targeting information.
17. Apparatus comprising: a) at least one processor; b) an input for accepting a search query; and c) one or more storage devices storing processor-executable instructions which, when executed by one or more processors, perform a method including 1) searching, using information from the search query, a searchable data structure including advertiser Web page information to generate search results, and 2) retrieving, automatically, independent of end user acts, and responsive to the search query, at least one advertisement using at least a portion of the accepted search results, wherein the at least one advertisement is retrieved from a set of advertiser information, the set of advertiser information including information identifying advertiser Web pages, and wherein the searchable data structure includes advertiser Web page information that is generated from information automatically extracted exclusively from the identified advertiser Web pages without the need for expressly entered advertiser entered targeting information. 23. The apparatus of claim 17 wherein each of the search results have a score.