1. A method comprising: receiving content posted from an entity to a brand page stored in a social networking system, the entity associated with the brand page; receiving, from the entity associated with the brand page, one or more tags associated with the content posted to the brand page by the entity; presenting the content posted on the brand page to users of the social networking system to whom the brand page is connected; receiving interactions with the content posted on the brand page from a plurality of the users of the social networking system who are connected to the brand page; identifying, by the social networking system, a group of users, of the plurality of users, who performed the received interactions with the content associated with the one or more tags; selecting, by the social networking system, additional content for the group of users, the additional content selected based on the additional content having a tag matching the one or more tags associated with the content interacted with by the group of users of the social networking system; and sending, by the social networking system, the additional content in a story in a news feed to a client device associated with a viewing user included in the group of users.
1. A method comprising: receiving content posted from an entity to a brand page stored in a social networking system, the entity associated with the brand page; receiving, from the entity associated with the brand page, one or more tags associated with the content posted to the brand page by the entity; presenting the content posted on the brand page to users of the social networking system to whom the brand page is connected; receiving interactions with the content posted on the brand page from a plurality of the users of the social networking system who are connected to the brand page; identifying, by the social networking system, a group of users, of the plurality of users, who performed the received interactions with the content associated with the one or more tags; selecting, by the social networking system, additional content for the group of users, the additional content selected based on the additional content having a tag matching the one or more tags associated with the content interacted with by the group of users of the social networking system; and sending, by the social networking system, the additional content in a story in a news feed to a client device associated with a viewing user included in the group of users. 8. The method of claim 1 , further comprising: identifying a second group of users, of the plurality of users, including users who have interacted with content associated with a second tag.