9. The method of claim 8 , said step (b) of analyzing the user activity on the social media sites comprising the step of analyzing the user posts on the one or more social media sites to detect indicators of the users interests and/or mood.
9. The method of claim 8 , said step (b) of analyzing the user activity on the social media sites comprising the step of analyzing the user posts on the one or more social media sites to detect indicators of the users interests and/or mood. 11. The method of claim 9 , said step of analyzing the user posts on the one or more social media sites to detect indicators of the user's interests and/or mood comprising the step of analyzing user posts on the one or more social media sites to detect indicators of emotion, trending interests, geographical interests, temporal event interests, affinities, aversions and aspirations.