17. The computer program product recited in claim 16 , wherein the received feed item is displayable in the feed in accordance with first computer programming language instructions provided by a first entity, and wherein the created data record is created in accordance with second computer programming language instructions provided by a second entity.
17. The computer program product recited in claim 16 , wherein the received feed item is displayable in the feed in accordance with first computer programming language instructions provided by a first entity, and wherein the created data record is created in accordance with second computer programming language instructions provided by a second entity. 18. The computer program product recited in claim 17 , wherein detecting the designated keyword in the textual content comprises: executing third computer programming language instructions provided by the second entity.