22. The system of claim 17 , further including a computing device adapted to parse the product records to identify word matches in each of the product records and the document.
22. The system of claim 17 , further including a computing device adapted to parse the product records to identify word matches in each of the product records and the document. 24. The system of claim 22 , wherein said computing device adapted to parse obtains information indicating formatting characteristics of said words of the document including at least one of bolding, italicizing, underlining, capitalization, font type and font size.