13. The business information system method of claim 1 , wherein the user is assigned a predefined business role selected from a plurality of predefined business roles each associated with one of a plurality of default user profiles pre-customized for the predefined business role, and the user profile of the user is initially set to the default user profile associated with the user's assigned predefined business role.
13. The business information system method of claim 1 , wherein the user is assigned a predefined business role selected from a plurality of predefined business roles each associated with one of a plurality of default user profiles pre-customized for the predefined business role, and the user profile of the user is initially set to the default user profile associated with the user's assigned predefined business role. 15. The business information system of claim 13 , the user profile including a terminology map, the terminology map comprising: a plurality of static business terms fixedly associated with data records, transactions, or groups thereof within the business information system; and for each of the plurality of static business terms, an associated vernacular equivalent tuned for the user; wherein the vernacular equivalents are substituted for the static business terms in the plurality of portlets.