9. A non-transitory computer readable storage medium having instructions stored thereon for content targeted web advertising, the instructions when executed on a machine, cause the machine to: determine content of a plurality of advertisements; automatically determine content of a web page using search and ranking technologies to identify one or more words and/or phrases that reflect the content contained in the web page; automatically compare the content of the web page to the content of the plurality of advertisements to determine if a match exists; and select an advertisement that is relevant to the content of the web page for linking to the web page if the match exists.
9. A non-transitory computer readable storage medium having instructions stored thereon for content targeted web advertising, the instructions when executed on a machine, cause the machine to: determine content of a plurality of advertisements; automatically determine content of a web page using search and ranking technologies to identify one or more words and/or phrases that reflect the content contained in the web page; automatically compare the content of the web page to the content of the plurality of advertisements to determine if a match exists; and select an advertisement that is relevant to the content of the web page for linking to the web page if the match exists. 11. The medium of claim 9 , wherein the plurality of advertisements comprise categorized advertisements.