1. A method of targeting based on user information, the method comprising: identifying a set of keywords associated with content information requested by a user over a network; retrieving advertising information corresponding to said set of keywords; retrieving user profile information associated with said user, said user profile information comprising a user matrix, said user matrix comprises, for said set of keywords and said corresponding advertising information, click-through-rates associated with said user and a bid price for said advertising information; filtering said advertising information to select advertisements based on said bid price for said advertising information and said corresponding click-through-rate associated with said user identified in said user matrix for said set of keywords; and providing said advertising information selected to be displayed for said user in connection with said content information.
1. A method of targeting based on user information, the method comprising: identifying a set of keywords associated with content information requested by a user over a network; retrieving advertising information corresponding to said set of keywords; retrieving user profile information associated with said user, said user profile information comprising a user matrix, said user matrix comprises, for said set of keywords and said corresponding advertising information, click-through-rates associated with said user and a bid price for said advertising information; filtering said advertising information to select advertisements based on said bid price for said advertising information and said corresponding click-through-rate associated with said user identified in said user matrix for said set of keywords; and providing said advertising information selected to be displayed for said user in connection with said content information. 2. The method according to claim 1 , wherein said identifying further comprises: receiving a search query from said user; and parsing said query to retrieve said set of keywords.