40. The computer storage media of claim 39 , further comprising transmitting information that directs remuneration for the first user based on whether the ad is selected by the second user.
40. The computer storage media of claim 39 , further comprising transmitting information that directs remuneration for the first user based on whether the ad is selected by the second user. 41. The computer storage media of claim 40 , wherein the remuneration is from a party associated with the good or service advertised by the content.