11. A computer implemented method of facilitating a guided navigational search by one or more users of one or more remote user computers in communication with an online retail or wholesale store computer defining an online e-commerce computer associated with an online e-commerce product provider, through an electronic communication network, the method comprising the steps of: receiving a product search request comprising one or more search terms; generating a product search results content page including a plurality of potential refined product search results by the online e-commerce computer responsive to the product search request and at least one user interaction refinement, the product search results content page being accessible and readily viewable by a user and also including a plurality of user selectable refinement categories arranged in one or more rows and each of the plurality of user refinement categories defining a column having a plurality of user-selectable subcategory rows so that when a user selects a column and a subcategory row defining a user selectable refinement, a user search is substantially more focused and thereby assists the user in more quickly narrowing the product search results to more specific user desired product search results; updating the product search results content page to include a plurality of user refined product search results responsive to user selection of the user selectable refinement; assigning a higher relevancy value to one or more of the following: a user selected refinement category row element or a user selected refinement category column associated with the user selectable refinement responsive to user selection thereof; and responsive to the higher relevancy value, assigning an enhanced visual position within the product search results content page to the one or more of the following: a user selected refinement category row element or a user selected refinement category column associated with the user selectable refinement.
11. A computer implemented method of facilitating a guided navigational search by one or more users of one or more remote user computers in communication with an online retail or wholesale store computer defining an online e-commerce computer associated with an online e-commerce product provider, through an electronic communication network, the method comprising the steps of: receiving a product search request comprising one or more search terms; generating a product search results content page including a plurality of potential refined product search results by the online e-commerce computer responsive to the product search request and at least one user interaction refinement, the product search results content page being accessible and readily viewable by a user and also including a plurality of user selectable refinement categories arranged in one or more rows and each of the plurality of user refinement categories defining a column having a plurality of user-selectable subcategory rows so that when a user selects a column and a subcategory row defining a user selectable refinement, a user search is substantially more focused and thereby assists the user in more quickly narrowing the product search results to more specific user desired product search results; updating the product search results content page to include a plurality of user refined product search results responsive to user selection of the user selectable refinement; assigning a higher relevancy value to one or more of the following: a user selected refinement category row element or a user selected refinement category column associated with the user selectable refinement responsive to user selection thereof; and responsive to the higher relevancy value, assigning an enhanced visual position within the product search results content page to the one or more of the following: a user selected refinement category row element or a user selected refinement category column associated with the user selectable refinement. 13. A method as defined in claim 11 , further comprising the steps of: updating the traffic segment purchasing expectations responsive to at least one of the following: selection of a user selectable refinement by the specific user and an actual purchase of one or more products from the online e-commerce product provider within a preselected time period; and updating the consumer lifecycle stage for the specific user responsive to at least one of the following: an actual subsequent purchase of one or more products and additional time of user association with the e-commerce product provider.