30. A non-transitory machine readable storage medium having stored thereon data representing sequences of instructions, which when executed by a server, cause the server to: collect product reviews for a plurality of products, wherein a respective product review provides a critical, subjective evaluation of a corresponding product by a human in electronic form; automatically identify particular products that are associated with particular product reviews; for each particular product in at least a subset of the plurality of products, automatically generate aggregated review information for the particular product including frequently appearing phrases in the product reviews associated with the particular product; automatically store the product reviews and the aggregated review information; receive a request from a client for an aggregated review of a product, the aggregated review of the product including portions of extracted product reviews of the product; and send the aggregated review of the product in response to the request, wherein the aggregated review of the product includes a list of server-suggested search terms that are automatically selected from extracted product reviews of the product in accordance with their respective weighted occurrences in the extracted product reviews of the product.
30. A non-transitory machine readable storage medium having stored thereon data representing sequences of instructions, which when executed by a server, cause the server to: collect product reviews for a plurality of products, wherein a respective product review provides a critical, subjective evaluation of a corresponding product by a human in electronic form; automatically identify particular products that are associated with particular product reviews; for each particular product in at least a subset of the plurality of products, automatically generate aggregated review information for the particular product including frequently appearing phrases in the product reviews associated with the particular product; automatically store the product reviews and the aggregated review information; receive a request from a client for an aggregated review of a product, the aggregated review of the product including portions of extracted product reviews of the product; and send the aggregated review of the product in response to the request, wherein the aggregated review of the product includes a list of server-suggested search terms that are automatically selected from extracted product reviews of the product in accordance with their respective weighted occurrences in the extracted product reviews of the product. 34. The non-transitory machine readable storage medium of claim 30 , wherein the data representing sequences of instructions include instructions that when executed by the server cause the server to automatically identify a particular product that is associated with particular product reviews by associating a unique number in the particular product reviews with a particular product.