7. The method of claim 1 further comprising: collecting data indicative of user actions from a plurality of user proxy devices; and generating an entity rank for each physical entity of the subset of physical entities based on data from the user proxy devices.
7. The method of claim 1 further comprising: collecting data indicative of user actions from a plurality of user proxy devices; and generating an entity rank for each physical entity of the subset of physical entities based on data from the user proxy devices. 10. The method of claim 7 further comprising: identifying a first user action, the data corresponding to the first user action including an identification of a first location; determining that the first location is the first physical entity; and associating the first user action with the first physical entity.