15. The system of claim 13 , wherein one or more computing devices are further configured to at least: determine one or more first search terms based at least in part on at least a portion of the first descriptive information when no physical media product storing the particular media content is identified by searching using the first identifier and the second identifier; and search the electronic data store using the first search terms to identify second descriptive information associated with a physical media product.
15. The system of claim 13 , wherein one or more computing devices are further configured to at least: determine one or more first search terms based at least in part on at least a portion of the first descriptive information when no physical media product storing the particular media content is identified by searching using the first identifier and the second identifier; and search the electronic data store using the first search terms to identify second descriptive information associated with a physical media product. 16. The system of claim 15 , wherein the one or more first search terms include a title associated with the particular media content.