12. The computer system of claim 9 , further comprising program code for processing the retrieved post by performing at least one of, extracting an author of the retrieved post, extracting a sentiment of the retrieved post, extracting a category of the retrieved post.
12. The computer system of claim 9 , further comprising program code for processing the retrieved post by performing at least one of, extracting an author of the retrieved post, extracting a sentiment of the retrieved post, extracting a category of the retrieved post. 13. The computer system of claim 12 , further comprising program code for selecting one or more rules based at least in part on the sentiment of the retrieved post.