14. The system of claim 10 , wherein the query score for the search query is further based on a similarity measure between the query and at least one property of the particular entity.
14. The system of claim 10 , wherein the query score for the search query is further based on a similarity measure between the query and at least one property of the particular entity. 15. The system of claim 14 , wherein the at least one property of the particular entity includes a trusted name of the particular entity.