12. A method comprising: identifying a target user of a social networking system; accessing a user profile in the social networking system including information about the target user; presenting a plurality of questions retrieved from the social networking system to the target user in a series ordered to identify details about subject matter associated with the target user, the subject matter comprising at least one of an interest of the target user, an association of the target user, a characteristic of the target user, or an affiliation of the target user; receiving answers to one or more questions in the series from the target user; determining subject matter associated with the received answers; identifying one or more groups maintained by the social networking system associated with the determined subject matter, the identified one or more groups each comprising a plurality of group members each associated with the determined subject matter; and presenting the identified one or more groups to the target user.
12. A method comprising: identifying a target user of a social networking system; accessing a user profile in the social networking system including information about the target user; presenting a plurality of questions retrieved from the social networking system to the target user in a series ordered to identify details about subject matter associated with the target user, the subject matter comprising at least one of an interest of the target user, an association of the target user, a characteristic of the target user, or an affiliation of the target user; receiving answers to one or more questions in the series from the target user; determining subject matter associated with the received answers; identifying one or more groups maintained by the social networking system associated with the determined subject matter, the identified one or more groups each comprising a plurality of group members each associated with the determined subject matter; and presenting the identified one or more groups to the target user. 16. The method of claim 12 , wherein identifying one or more groups maintained by the social networking system associated with the determined subject matter comprises: determining whether the social networking system maintains at least one group associated with the determined subject matter; and responsive to determining the social networking system does not maintain at least one group associated with the determined subject matter, presenting the target user with a recommendation to create a group associated with the determined subject matter.