12. A system, comprising: a processor; a memory coupled to the processor for storing context data; a context module to receive from a client, context data associated with a context and a user, the context data including information indicative of a category of offerings in a network-based marketplace, the context data identifying at least one category of products or services offered to purchasers in the network-based marketplace, the context module further to automatically discover context attributes associated with the context, the context attributes being automatically discovered by processing attribute data received from a plurality of other users, the attribute data being related to the at least one category of products or services, and the context module to associate the context data and the context attributes with a user identifier corresponding to the user; and a results module to create result data relevant to the user identified by the user identifier and to communicate the result data to the client, the context module and the results module being executable by the processor.
12. A system, comprising: a processor; a memory coupled to the processor for storing context data; a context module to receive from a client, context data associated with a context and a user, the context data including information indicative of a category of offerings in a network-based marketplace, the context data identifying at least one category of products or services offered to purchasers in the network-based marketplace, the context module further to automatically discover context attributes associated with the context, the context attributes being automatically discovered by processing attribute data received from a plurality of other users, the attribute data being related to the at least one category of products or services, and the context module to associate the context data and the context attributes with a user identifier corresponding to the user; and a results module to create result data relevant to the user identified by the user identifier and to communicate the result data to the client, the context module and the results module being executable by the processor. 15. The system of claim 12 , further including: a rating module to receive a rating from the user pertaining to the result data; and the results module is to filter the result data according to the rating.