1. A method comprising: determining, by use of a networked computer system, that a webpage permits modification; based on the webpage permitting modification, comparing a portion of text contained in the webpage to at least one character string stored in a database, the at least one character string respectively corresponding to at least one data item; based on the portion of text contained in the webpage matching the character string stored in the database, modifying the webpage by inserting the corresponding data item into the webpage, the data item linking the webpage with a different webpage, both the webpage and the different webpage being contained on the same website, the modifying performed by the networked computer system; sending, by the networked computer system, the modified webpage to a web browser of a user; correlating the portion of text contained in the webpage with a common name stored in the database; and communicating, by the networked computer system, the corresponding common name to a producer of the portion of text contained in the webpage.
1. A method comprising: determining, by use of a networked computer system, that a webpage permits modification; based on the webpage permitting modification, comparing a portion of text contained in the webpage to at least one character string stored in a database, the at least one character string respectively corresponding to at least one data item; based on the portion of text contained in the webpage matching the character string stored in the database, modifying the webpage by inserting the corresponding data item into the webpage, the data item linking the webpage with a different webpage, both the webpage and the different webpage being contained on the same website, the modifying performed by the networked computer system; sending, by the networked computer system, the modified webpage to a web browser of a user; correlating the portion of text contained in the webpage with a common name stored in the database; and communicating, by the networked computer system, the corresponding common name to a producer of the portion of text contained in the webpage. 7. The method of claim 1 , wherein the portion of text contained in the webpage is a portion of a newsgroup article.