35. The system of claim 31 , wherein generating selected multimedia label data comprises decoding the brain signal responses of the user and generating at least one interest score for said selected multimedia data.
35. The system of claim 31 , wherein generating selected multimedia label data comprises decoding the brain signal responses of the user and generating at least one interest score for said selected multimedia data. 36. The system of claim 35 , wherein said one or more processors are further configured to refine said interest score and generate an updated interest measurement.