2. The method as recited in claim 1 , further comprising determining a predicted engagement level relative to the target audience for the draft of the social media post, wherein determining a predicted engagement level for the draft of the social media post comprises: parsing the draft of the social media post into one or more words; identifying predicted engagement scores for each of the one or more words based on one or more features associated with the social media post; and aggregating the identified predicted engagement scores for the one or more words into a predicted engagement level for the draft of the social media post.
2. The method as recited in claim 1 , further comprising determining a predicted engagement level relative to the target audience for the draft of the social media post, wherein determining a predicted engagement level for the draft of the social media post comprises: parsing the draft of the social media post into one or more words; identifying predicted engagement scores for each of the one or more words based on one or more features associated with the social media post; and aggregating the identified predicted engagement scores for the one or more words into a predicted engagement level for the draft of the social media post. 3. The method as recited in claim 2 , further comprising providing an indication of whether the predicted engagement score for each of the one or more alternative words is higher than the predicted engagement level for the draft of the social media post.