18. A method of composing a web page, comprising: at a client of a publisher of the web page, receiving from a server a data stream including an authoring web page having an embedded authoring tool using a network, the authoring tool for composing the web page; and transmitting to the server web-page content corresponding to the composed web page, wherein the composed web page includes one or more advertisement regions that are placeholders designated for displaying one or more advertisements having one or more links to one or more content locations; wherein the composed web page is configured for display at run-time at respective clients of visitors who download the composed web page from a web page server; and wherein the one or more advertisement regions do not contain any of the web-page content.
18. A method of composing a web page, comprising: at a client of a publisher of the web page, receiving from a server a data stream including an authoring web page having an embedded authoring tool using a network, the authoring tool for composing the web page; and transmitting to the server web-page content corresponding to the composed web page, wherein the composed web page includes one or more advertisement regions that are placeholders designated for displaying one or more advertisements having one or more links to one or more content locations; wherein the composed web page is configured for display at run-time at respective clients of visitors who download the composed web page from a web page server; and wherein the one or more advertisement regions do not contain any of the web-page content. 27. The method of claim 18 , wherein the authoring tool includes instructions, which, when executed, place one or more instances of predefined structured fields in the composed web page, and place field content within the one or more instances of the predefined structured fields.