8. A non-transitory computer readable media comprising program code for execution by a programmable processor to perform a method for providing one or more relevant terms for use in identifying advertisements, the computer readable media comprising: program code for retrieving, periodically during an exchange of one or more electronic messages, one or more terms or phrases used in the exchange of one or more electronic messages in which one or more users are participating; program code for electronically providing one or more relevant terms associated with the one or more retrieved terms or phrases to the one or more users; program code for receiving an indication of a user selection of the one or more relevant terms; and program code for retrieving one or more content items responsive to a query associated with the selected one or more relevant terms.
8. A non-transitory computer readable media comprising program code for execution by a programmable processor to perform a method for providing one or more relevant terms for use in identifying advertisements, the computer readable media comprising: program code for retrieving, periodically during an exchange of one or more electronic messages, one or more terms or phrases used in the exchange of one or more electronic messages in which one or more users are participating; program code for electronically providing one or more relevant terms associated with the one or more retrieved terms or phrases to the one or more users; program code for receiving an indication of a user selection of the one or more relevant terms; and program code for retrieving one or more content items responsive to a query associated with the selected one or more relevant terms. 13. The computer readable media of claim 8 wherein the program code for identifying one or more content items comprises: program code for delivering a selected relevant term to a search engine; and program code for retrieving the one or more content items associated with the selected relevant term as identified by the search engine.