12. The apparatus according to claim 10 , wherein the desired level of personalization is selected from a range of personalization levels between a personalized level and a global level that is not personalized.
12. The apparatus according to claim 10 , wherein the desired level of personalization is selected from a range of personalization levels between a personalized level and a global level that is not personalized. 13. The apparatus according to claim 12 , wherein the range of personalization levels includes a community level between the personalized level and the global level.