6. The method of claim 1 , wherein visually emphasizing the matched portions of the parsed text from the content in the end user application by visually differentiating the matched portions of the parsed text from the content further comprises adjusting a font size of text associated with the matched portions of the parsed text proportionately based upon the determined frequency of match to respective ones of the social bookmarks and associated metadata.
6. The method of claim 1 , wherein visually emphasizing the matched portions of the parsed text from the content in the end user application by visually differentiating the matched portions of the parsed text from the content further comprises adjusting a font size of text associated with the matched portions of the parsed text proportionately based upon the determined frequency of match to respective ones of the social bookmarks and associated metadata. 7. The method of claim 6 , wherein the font size of text being adjusted is greater for text associated with a high frequency of match to respective ones of the social bookmarks and associated metadata.