12. The discussion-topic server of claim 10 , wherein the at least one processor is further configured to execute instructions that adapt the discussion-topic server to: receive a request from a second device of the at least one second devices for discussion content associated with the first discussion topic; responsive to receiving the request from the second device, transmit the active tag data and the first discussion content to the second device; receive, from the second device, an indication that an active button or active text associated with the active tag data has been selected; and perform, responsive to receiving the indication, a functional operation associated with the active tag.
12. The discussion-topic server of claim 10 , wherein the at least one processor is further configured to execute instructions that adapt the discussion-topic server to: receive a request from a second device of the at least one second devices for discussion content associated with the first discussion topic; responsive to receiving the request from the second device, transmit the active tag data and the first discussion content to the second device; receive, from the second device, an indication that an active button or active text associated with the active tag data has been selected; and perform, responsive to receiving the indication, a functional operation associated with the active tag. 16. The discussion-topic server of claim 12 , wherein the argument comprises an alphanumeric string created by the user of the first device.