26. A processor-implemented method for performing quality assurance (QA) of a plurality of content assets for an interactive application, further comprising, executing the interactive application for QA testing; generating a flag during the execution of the interactive application, the flag identifying a QA issue, the flag defined for a location within a virtual environment rendered during the execution of the interactive application; initiating a communication to an owner of a specific content asset proximate to the flag, the specific content asset being defined within the virtual environment during the execution at a location proximate to the location of the flag, the communication identifying the flag; wherein the method is executed by a processor.
26. A processor-implemented method for performing quality assurance (QA) of a plurality of content assets for an interactive application, further comprising, executing the interactive application for QA testing; generating a flag during the execution of the interactive application, the flag identifying a QA issue, the flag defined for a location within a virtual environment rendered during the execution of the interactive application; initiating a communication to an owner of a specific content asset proximate to the flag, the specific content asset being defined within the virtual environment during the execution at a location proximate to the location of the flag, the communication identifying the flag; wherein the method is executed by a processor. 30. The method of claim 26 , wherein generating the flag generator includes providing a user interface for defining attributes of the flag.