1. A method comprising: detecting, by executing an instruction with a processor, a watermark in a first media composition, the watermark encoded with a word present in an audio track of the first media composition, the word being audible during playback of the audio track; retrieving, by executing an instruction with the processor, the word from the watermark; determining, by executing an instruction with the processor, whether the word retrieved from the watermark matches a keyword; and presenting, by executing an instruction with the processor, a second media composition when the word matches the keyword.
1. A method comprising: detecting, by executing an instruction with a processor, a watermark in a first media composition, the watermark encoded with a word present in an audio track of the first media composition, the word being audible during playback of the audio track; retrieving, by executing an instruction with the processor, the word from the watermark; determining, by executing an instruction with the processor, whether the word retrieved from the watermark matches a keyword; and presenting, by executing an instruction with the processor, a second media composition when the word matches the keyword. 4. The method as defined in claim 1 , wherein the watermark is a first watermark of a first media segment of the first media composition, and the method further includes, in response to determining that the keyword is not present in the first watermark of the first media segment: selecting a second media segment of the first media composition; detecting a second watermark in the second media segment of the first media composition; and determining whether the keyword is present in the second watermark.