4. The method of claim 3 , further comprising receiving, through the mobile device, a user selection of a particular product among the portion of the plurality of products.
4. The method of claim 3 , further comprising receiving, through the mobile device, a user selection of a particular product among the portion of the plurality of products. 5. The method of claim 4 , further comprising: communicating the user selection to the online marketplace; receiving data associated with the particular product from the online marketplace; and presenting the data associated with the particular product to the user through the mobile device.