16. A system for creating a topic profile comprising: a database for storing a plurality of social media content items; a processor communicatively coupled to the database, the processor configured to: receive a first query; identify, in the database, a first plurality of social media content items associated with the first query, wherein the first plurality of social media content items are a result of executing the first query; identify, from among the first plurality of social media content items, a first set of one or more related keywords, wherein each keyword in the first set is referenced in at least one social media content item from among the plurality of social media content items; generate a topic profile based on the first query, wherein the topic profile comprises the first query, the first plurality of social media content items, and the first set of one or more related keywords; display, on a client computing device, a user interface comprising: a word cloud based on the topic profile, wherein the word cloud comprises the first query and the first set of one or more related keywords, and at least a portion of the first plurality of social media content items; receive, via the user interface, a selection of a first related keyword from among the first set of one or more related keywords displayed in the word cloud; generate a second query based on the first query and the first related keyword; execute the second query; and update the topic profile based upon a result of executing the second query.
16. A system for creating a topic profile comprising: a database for storing a plurality of social media content items; a processor communicatively coupled to the database, the processor configured to: receive a first query; identify, in the database, a first plurality of social media content items associated with the first query, wherein the first plurality of social media content items are a result of executing the first query; identify, from among the first plurality of social media content items, a first set of one or more related keywords, wherein each keyword in the first set is referenced in at least one social media content item from among the plurality of social media content items; generate a topic profile based on the first query, wherein the topic profile comprises the first query, the first plurality of social media content items, and the first set of one or more related keywords; display, on a client computing device, a user interface comprising: a word cloud based on the topic profile, wherein the word cloud comprises the first query and the first set of one or more related keywords, and at least a portion of the first plurality of social media content items; receive, via the user interface, a selection of a first related keyword from among the first set of one or more related keywords displayed in the word cloud; generate a second query based on the first query and the first related keyword; execute the second query; and update the topic profile based upon a result of executing the second query. 22. The system of claim 16 , further comprising receiving a selection of a first social media content item from among the at least a portion of the first plurality of social media content items displayed in the user interface and wherein generating a second query is further based on the first social media content item.