8. The non-transitory, computer-readable storage medium of claim 7 , wherein: the cognitive persona represents a set of attributes, each of the set of attributes corresponding to a node of the set of nodes; and, an amount of weighting between nodes of the set of nodes corresponds to a degree of relevance between the persona and the attributes.
8. The non-transitory, computer-readable storage medium of claim 7 , wherein: the cognitive persona represents a set of attributes, each of the set of attributes corresponding to a node of the set of nodes; and, an amount of weighting between nodes of the set of nodes corresponds to a degree of relevance between the persona and the attributes. 9. The non-transitory, computer-readable storage medium of claim 8 , wherein: the set of attributes comprise at least one of demographic attributes, geographic attributes, psychographic attributes, and behavioristic attributes.