20. The method according to claim 13 , wherein the act of receiving from a user interface displayed to a user the search selection includes capturing the search selection responsive to a user adding a product to an online shopping cart.
20. The method according to claim 13 , wherein the act of receiving from a user interface displayed to a user the search selection includes capturing the search selection responsive to a user adding a product to an online shopping cart. 21. The method according to claim 20 , further comprising an act of displaying the search results as additional selection options within the online shopping cart.