1. A computer implemented method, comprising: selecting a content item from a plurality of content that is candidate for presentation to first time visitors of a website; identifying all topics present in the selected content item; scoring each identified topic; associating each scored topic with at least one subject matter category; calculating a first score associated with the selected content item based on an intercategory topic density determined for the selected content item; calculating a second score associated with the selected content item based on a topic density determined for the selected content item; calculating a third score associated with the selected content item based on a presentability of the selected content item; calculating a weighted average of the first, second and third score to compute an interestingness score for the selected content item; and presenting the selected content item to the first time visitors of the website when it is determined that the interestingness score calculated for the selected content item is greater than a threshold.
1. A computer implemented method, comprising: selecting a content item from a plurality of content that is candidate for presentation to first time visitors of a website; identifying all topics present in the selected content item; scoring each identified topic; associating each scored topic with at least one subject matter category; calculating a first score associated with the selected content item based on an intercategory topic density determined for the selected content item; calculating a second score associated with the selected content item based on a topic density determined for the selected content item; calculating a third score associated with the selected content item based on a presentability of the selected content item; calculating a weighted average of the first, second and third score to compute an interestingness score for the selected content item; and presenting the selected content item to the first time visitors of the website when it is determined that the interestingness score calculated for the selected content item is greater than a threshold. 10. The method of claim 1 , wherein calculating the second score includes identifying a total number of topics present within the selected content item.