1. A computer readable storage medium that facilitates user profile management, comprising: a profile component that facilitates creation and storage of an electronic profile of a user based in part on user interaction via electronic-based tools; and a control component that dynamically controls access to portions of the profile as part of an information exchange session based on an active negotiation with a merchant requesting access thereto, the merchant providing an incentive based on an amount of the profile exposed to the merchant wherein a value of the incentive is negotiated based on quality of the user information exposed, the portions of the profile includes one or more spam rules of a spam filter associated with the user that when exposed enable the merchant to dynamically control the spam filter to facilitate transmission of content to the user through the spam filter.
1. A computer readable storage medium that facilitates user profile management, comprising: a profile component that facilitates creation and storage of an electronic profile of a user based in part on user interaction via electronic-based tools; and a control component that dynamically controls access to portions of the profile as part of an information exchange session based on an active negotiation with a merchant requesting access thereto, the merchant providing an incentive based on an amount of the profile exposed to the merchant wherein a value of the incentive is negotiated based on quality of the user information exposed, the portions of the profile includes one or more spam rules of a spam filter associated with the user that when exposed enable the merchant to dynamically control the spam filter to facilitate transmission of content to the user through the spam filter. 6. The computer readable storage medium of claim 1 , further comprising an aggregation component that receives and stores user interaction data in the profile for control by the control component.