1. A method of storing digital assets, the digital assets comprising at least three different types of digital assets selected from the group consisting of still images, video recordings, movies, audio recordings, graphics, promos, voiceovers, and text, the method comprising: arranging metadata of a first type of digital asset in accordance with a document type definition (DTD) comprising declared elements and attributes for at least three different types of digital assets, the at least three different types of digital assets including still images, video recordings and at least one of audio recordings, movies, graphics, promos, voiceovers, and text, the DTD further comprising declared elements and attributes for rights management of the at least three different types of digital assets, the rights management elements and attributes comprising metadata for at least one of: a contract identifier, an availability start date, an availability end date, an allowed number of plays per agreement, a copyright holder identifier, or a worldwide rights identifier; the DTD defining metadata for still images and metadata attributes for the still images metadata, the still images metadata attributes comprising at least one of: a definition for black/white, a definition for color, a definition for caption, or a definition for legal restrictions; the DTD also defining metadata for video recordings and metadata attributes for the video recordings metadata, the video recordings metadata attributes comprising at least one of: a definition for title, a definition for version, a definition for author, a definition for caption, or a definition for ownership rights; the DTD further defining metadata for audio recordings and metadata attributes for the audio recordings metadata, the audio recordings metadata attributes comprising at least one of: a definition for music; a definition for track title; a definition for duration; a definition for compact disc (CD) number; a definition for CD title; or a definition for rights issues regarding use of an audio recording; arranging metadata of a second type of digital asset in accordance with the DTD, the second type different from the first type; arranging metadata of a third type of digital asset in accordance with the DTD, the third type different from the first type and the second type; storing a first digital asset of the first type in a database, the first type comprising a still image; storing a second digital asset of the second type in the same database as the first digital asset, the second type comprising a video recording; and storing a third digital asset of the third type in the same database as the first and second digital assets, the third type comprising an audio recording; wherein: the method is performed by a computer system comprising: a server comprising the database storing the first, second, and third different types of digital assets; and a computer readable storage medium comprising the DTD, the computer readable storage medium accessible by the server.
1. A method of storing digital assets, the digital assets comprising at least three different types of digital assets selected from the group consisting of still images, video recordings, movies, audio recordings, graphics, promos, voiceovers, and text, the method comprising: arranging metadata of a first type of digital asset in accordance with a document type definition (DTD) comprising declared elements and attributes for at least three different types of digital assets, the at least three different types of digital assets including still images, video recordings and at least one of audio recordings, movies, graphics, promos, voiceovers, and text, the DTD further comprising declared elements and attributes for rights management of the at least three different types of digital assets, the rights management elements and attributes comprising metadata for at least one of: a contract identifier, an availability start date, an availability end date, an allowed number of plays per agreement, a copyright holder identifier, or a worldwide rights identifier; the DTD defining metadata for still images and metadata attributes for the still images metadata, the still images metadata attributes comprising at least one of: a definition for black/white, a definition for color, a definition for caption, or a definition for legal restrictions; the DTD also defining metadata for video recordings and metadata attributes for the video recordings metadata, the video recordings metadata attributes comprising at least one of: a definition for title, a definition for version, a definition for author, a definition for caption, or a definition for ownership rights; the DTD further defining metadata for audio recordings and metadata attributes for the audio recordings metadata, the audio recordings metadata attributes comprising at least one of: a definition for music; a definition for track title; a definition for duration; a definition for compact disc (CD) number; a definition for CD title; or a definition for rights issues regarding use of an audio recording; arranging metadata of a second type of digital asset in accordance with the DTD, the second type different from the first type; arranging metadata of a third type of digital asset in accordance with the DTD, the third type different from the first type and the second type; storing a first digital asset of the first type in a database, the first type comprising a still image; storing a second digital asset of the second type in the same database as the first digital asset, the second type comprising a video recording; and storing a third digital asset of the third type in the same database as the first and second digital assets, the third type comprising an audio recording; wherein: the method is performed by a computer system comprising: a server comprising the database storing the first, second, and third different types of digital assets; and a computer readable storage medium comprising the DTD, the computer readable storage medium accessible by the server. 5. The method of claim 1 wherein the stored still image relates to a same subject matter as the stored video recording or the stored audio recording.