4. The method as recited in claim 1 , further comprising causing a display of the forum as a part of a search result.
4. The method as recited in claim 1 , further comprising causing a display of the forum as a part of a search result. 5. The method as recited in claim 4 , further comprising implementing a graphical user interface for the forum, the graphical user interface to include: a first portion to capture the search string for searching the electronic catalog of items; a second portion for displaying results associated with the search string; and a third portion to display the forum for the search string.