3. The method of claim 1 , further comprising: translating properties of the search query entity into a flat data structure comprising information associated with the properties; and identifying, using the flat data structure, a plurality of content selection criteria associated with the flat data structure.
3. The method of claim 1 , further comprising: translating properties of the search query entity into a flat data structure comprising information associated with the properties; and identifying, using the flat data structure, a plurality of content selection criteria associated with the flat data structure. 4. The method of claim 3 , further comprising: comparing each of the plurality of content selection criteria with the properties of the search query entity to identify matching content selection criteria.