10. The computer-implemented method of claim 1 , further comprising: storing the one or more referring search terms in the session log, wherein the one or more referring search terms are used to locate the web site from the referring web page; grouping a plurality of session logs according to the one or more referring search terms; processing the plurality of session logs to calculate probability information relating to the one or more referring search terms and the one or more web pages within each session log; and generating display information that includes the one or more referring search terms and the probability information, wherein the generated display information is for use in providing a graphical display that relates the probability information to the one or more referring search terms.
10. The computer-implemented method of claim 1 , further comprising: storing the one or more referring search terms in the session log, wherein the one or more referring search terms are used to locate the web site from the referring web page; grouping a plurality of session logs according to the one or more referring search terms; processing the plurality of session logs to calculate probability information relating to the one or more referring search terms and the one or more web pages within each session log; and generating display information that includes the one or more referring search terms and the probability information, wherein the generated display information is for use in providing a graphical display that relates the probability information to the one or more referring search terms. 11. The computer-implemented method of claim 10 , wherein the plurality of session logs are processed to identify a probability that a particular path of web pages will be accessed during a web browser session initiated by the one or more referring search terms.