15. A computer-readable storage device storing instructions which, when executed by a processor, cause the processor to perform operations comprising: receiving a call from a caller; identifying from the call an identity of the caller; retrieving a social network context associated with the identity of the caller; identifying a topic of the call; retrieving customer relationship information pertaining to a previous interaction with the caller; determining an importance score for the call by assigning respective weights to the social network context, the topic, and the customer relationship information, a proportional distribution of the respective weights being based on one of resource availability, a call type, or a call time; and providing a level of customer service to the caller based on the importance score.
15. A computer-readable storage device storing instructions which, when executed by a processor, cause the processor to perform operations comprising: receiving a call from a caller; identifying from the call an identity of the caller; retrieving a social network context associated with the identity of the caller; identifying a topic of the call; retrieving customer relationship information pertaining to a previous interaction with the caller; determining an importance score for the call by assigning respective weights to the social network context, the topic, and the customer relationship information, a proportional distribution of the respective weights being based on one of resource availability, a call type, or a call time; and providing a level of customer service to the caller based on the importance score. 16. The computer-readable storage device of claim 15 , wherein the social network context is based on one of a social network profile, a caller utterance, or a social graph.