17. The computerized system of claim 16 , further configured to receive and store a plurality of ratings from friends of a plurality of friends relating to a plurality of products and services.
17. The computerized system of claim 16 , further configured to receive and store a plurality of ratings from friends of a plurality of friends relating to a plurality of products and services. 18. The computerized system of claim 17 , further configured to: present a rating of the plurality of ratings to the user, the rating having been made by a friend; receive input from the user indicating a level of agreement with the presented rating; and store a value indicating an expression of trust between the user and the friend based on the input indicating the level of agreement.