1. A computer controlled method implemented in a review-provider server comprising: receiving by the review-provider server a review request for a reviewed subject, said review request associated with a requesting user; selecting by a review selector module of the review-provider server a review of said reviewed subject responsive to said review request, said review dominated by a subject-owner; applying by the review-provider server one or more functions to said review, said one or more functions controlled by said subject-owner; and sending by the review-provider server said review for presentation to said requesting user, wherein sending said review is responsive to said review request and said one or more functions.
1. A computer controlled method implemented in a review-provider server comprising: receiving by the review-provider server a review request for a reviewed subject, said review request associated with a requesting user; selecting by a review selector module of the review-provider server a review of said reviewed subject responsive to said review request, said review dominated by a subject-owner; applying by the review-provider server one or more functions to said review, said one or more functions controlled by said subject-owner; and sending by the review-provider server said review for presentation to said requesting user, wherein sending said review is responsive to said review request and said one or more functions. 3. The computer controlled method as claimed in claim 1 , wherein said review is one of a plurality of selected reviews of said reviewed subject; said plurality of selected reviews includes a second review; said one or more functions specifies a sort order for sending said review and said second review; and sending said review further comprises sending said second review responsive to said sort order.