15. A computer-readable storage device having instructions stored which, when executed by a computing device, cause the computing device to perform operations comprising: generating multimedia object descriptions, from multimedia objects in multimedia content for an identified multimedia type of multimedia content; generating non-hierarchical entity relation graph descriptions based on the multimedia object descriptions, wherein the non-hierarchical entity relation graph descriptions relate to communication between the multimedia objects in the multimedia content; generating an integration description scheme which creates, when implemented, relationships between the multimedia object descriptions and the non-hierarchical entity relations graph descriptions; and generating a description record to represent content embedded within the multimedia content by integrating the multimedia object descriptions and the non-hierarchical entity relation graph descriptions, wherein the integrating occurs according to the integration description scheme.
15. A computer-readable storage device having instructions stored which, when executed by a computing device, cause the computing device to perform operations comprising: generating multimedia object descriptions, from multimedia objects in multimedia content for an identified multimedia type of multimedia content; generating non-hierarchical entity relation graph descriptions based on the multimedia object descriptions, wherein the non-hierarchical entity relation graph descriptions relate to communication between the multimedia objects in the multimedia content; generating an integration description scheme which creates, when implemented, relationships between the multimedia object descriptions and the non-hierarchical entity relations graph descriptions; and generating a description record to represent content embedded within the multimedia content by integrating the multimedia object descriptions and the non-hierarchical entity relation graph descriptions, wherein the integrating occurs according to the integration description scheme. 19. The computer-readable storage device of claim 15 , wherein the multimedia object contains an optional attribute, wherein the optional attribute comprises one of a unique identifier, reference to another multimedia object description, lists of the identifiers of object node elements, and lists of entity node elements that reference the multimedia object element.