15. A computer implemented method of determining a parse map for parsing price and product information from first content obtained via a first Uniform Resource Identifier (“URI”), the method comprising: by a first computer processor, obtaining a first list comprising HyperText Markup Language (“HTML”) and Cascading Style Sheet (“CSS”) elements; by the first computer processor, obtaining a second list comprising price and product attributes, which attributes are each associated with a label; by the first computer processor, associating at least a first element of the first list with at least a first attribute of the second list, which association is a first parse map; by a second computer processor, obtaining first content via a first URI, which first content comprises HTML and CSS elements; by the first computer processor, modifying the first content to graphically identify the portion of the first content encompassed by the first element with the label associated with the first attribute; and transmitting to a third computer processor the modified first content.
15. A computer implemented method of determining a parse map for parsing price and product information from first content obtained via a first Uniform Resource Identifier (“URI”), the method comprising: by a first computer processor, obtaining a first list comprising HyperText Markup Language (“HTML”) and Cascading Style Sheet (“CSS”) elements; by the first computer processor, obtaining a second list comprising price and product attributes, which attributes are each associated with a label; by the first computer processor, associating at least a first element of the first list with at least a first attribute of the second list, which association is a first parse map; by a second computer processor, obtaining first content via a first URI, which first content comprises HTML and CSS elements; by the first computer processor, modifying the first content to graphically identify the portion of the first content encompassed by the first element with the label associated with the first attribute; and transmitting to a third computer processor the modified first content. 16. The method according to claim 15 , further comprising receiving at least one instruction to associate the first element with a second attribute of the second list, associating the first element with the second attribute, removing the association between first element and the first attribute, and associating the first element and the second attribute in a second parse map.