10. The computer-implemented method of claim 9 , wherein utilizing the identified keywords to identify a product category comprises comparing the keywords associated with the requested page to keywords associated with the product categories to identify the product category.
10. The computer-implemented method of claim 9 , wherein utilizing the identified keywords to identify a product category comprises comparing the keywords associated with the requested page to keywords associated with the product categories to identify the product category. 12. The computer-implemented method of claim 10 , further comprising storing an association between one or more of the products and at least one of the themes.