12. A computer-implemented method relating to providing content on a page, the method comprising: obtaining information for providing content for a first page on an access device, the information extracted from a referring URL in navigation to the first page, the information reflecting a first query submitted from the access device to a search provider; providing the content for inclusion in the first page, the content selected using at least the obtained information; and storing query information on the access device based on the obtained information, the query information reflecting the first query and configured for use in providing content for at least a second page.
12. A computer-implemented method relating to providing content on a page, the method comprising: obtaining information for providing content for a first page on an access device, the information extracted from a referring URL in navigation to the first page, the information reflecting a first query submitted from the access device to a search provider; providing the content for inclusion in the first page, the content selected using at least the obtained information; and storing query information on the access device based on the obtained information, the query information reflecting the first query and configured for use in providing content for at least a second page. 15. The computer-implemented method of claim 12 , further comprising: performing the extraction of the information from the referring URL.