8. A non-transitory computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method for building a small business social graph, the method comprising: receiving a collection of data from a first business; and building a social graph that adheres to a Resource Description Framework Schema (RDFS) by: determining an ontology for businesses in the social graph; determining if a first node for the first business exists in the social graph, wherein the social graph is a graph-based data model that indicates relationships among various businesses; if not, adding the first node for the first business to the social graph according to the ontology; analyzing the collection of data to identify a second business; determining if a second node for the second business exists in the social graph; if not, adding the second node for the second business to the social graph according to the ontology; adding a relationship between the first node and the second node to the social graph, according to the ontology, to indicate the relationship between the first business and the second business, analyzing the collection of data to identify a first person; determining if a third node for the first person exists in the social graph; if not, adding the third node for the first person to the social graph according to the ontology; determining that the second node and the third node share a unique identifier; and relating the second business and the first person as a same entity.
8. A non-transitory computer-readable storage medium storing instructions that when executed by a computer cause the computer to perform a method for building a small business social graph, the method comprising: receiving a collection of data from a first business; and building a social graph that adheres to a Resource Description Framework Schema (RDFS) by: determining an ontology for businesses in the social graph; determining if a first node for the first business exists in the social graph, wherein the social graph is a graph-based data model that indicates relationships among various businesses; if not, adding the first node for the first business to the social graph according to the ontology; analyzing the collection of data to identify a second business; determining if a second node for the second business exists in the social graph; if not, adding the second node for the second business to the social graph according to the ontology; adding a relationship between the first node and the second node to the social graph, according to the ontology, to indicate the relationship between the first business and the second business, analyzing the collection of data to identify a first person; determining if a third node for the first person exists in the social graph; if not, adding the third node for the first person to the social graph according to the ontology; determining that the second node and the third node share a unique identifier; and relating the second business and the first person as a same entity. 10. The non-transitory computer-readable storage medium of claim 8 , wherein adding a node to the social graph involves adding at least one unique identifier to the node.