10. A system for establishing a multimodal advertising personality for a sponsor of a multimodal application, the system comprising: a processor; and a computer recordable medium operatively coupled to the processor, the computer recordable medium storing computer program instructions which, when executed by the processor, cause the processor to perform a method comprising: associating a set of vocal demeanors with a sponsor of a multimodal application, the set of vocal demeanors comprising at least two distinct vocal demeanors; establishing a right, wherein the right is a right to exclude from use within at least a portion of the multimodal application vocal demeanors not within the set of vocal demeanors for presentation of audio content; and providing to a multimodal device an indication of the set of vocal demeanors associated with the sponsor for presentation of audio content of the sponsor and/or an indication of the vocal demeanors covered by the right to exclude.
10. A system for establishing a multimodal advertising personality for a sponsor of a multimodal application, the system comprising: a processor; and a computer recordable medium operatively coupled to the processor, the computer recordable medium storing computer program instructions which, when executed by the processor, cause the processor to perform a method comprising: associating a set of vocal demeanors with a sponsor of a multimodal application, the set of vocal demeanors comprising at least two distinct vocal demeanors; establishing a right, wherein the right is a right to exclude from use within at least a portion of the multimodal application vocal demeanors not within the set of vocal demeanors for presentation of audio content; and providing to a multimodal device an indication of the set of vocal demeanors associated with the sponsor for presentation of audio content of the sponsor and/or an indication of the vocal demeanors covered by the right to exclude. 18. The system of claim 10 , wherein the method comprises providing to the multimodal device an indication of the vocal demeanors covered by the right to exclude.