2. The method of claim 1 further comprising, after the determining that the reference to the first color is intended to identify any actual color: determining that a respective second color associated with a particular product of the plurality of products is identical or similar to the first color; increasing a ranking score associated with the particular product; and generating the updated ranking of the plurality of products based on the increased ranking score associated with the particular product.
2. The method of claim 1 further comprising, after the determining that the reference to the first color is intended to identify any actual color: determining that a respective second color associated with a particular product of the plurality of products is identical or similar to the first color; increasing a ranking score associated with the particular product; and generating the updated ranking of the plurality of products based on the increased ranking score associated with the particular product. 4. The method of claim 2 , wherein the increasing the ranking score associated with the particular product comprises: increasing the ranking score associated with the particular product by a first amount when the respective second color associated with the particular product is identical to the first color; and increasing the ranking score associated with the particular product by a second amount when the respective second color associated with the particular product is similar to the first color, wherein the second amount is less than the first amount.