23. A computer-readable storage medium, comprising computer instructions which, when executed by a processor, cause the processor to perform operations comprising: detecting a voice conference to discuss a presentation of a media program; analyzing textual dialog derived from the voice conference to detect a behavioral pattern of at least one of a plurality of users engaged in the voice conference; and identifying for the plurality of users at least one of advertisement content or marketing content according to the behavioral pattern of the at least one user.
23. A computer-readable storage medium, comprising computer instructions which, when executed by a processor, cause the processor to perform operations comprising: detecting a voice conference to discuss a presentation of a media program; analyzing textual dialog derived from the voice conference to detect a behavioral pattern of at least one of a plurality of users engaged in the voice conference; and identifying for the plurality of users at least one of advertisement content or marketing content according to the behavioral pattern of the at least one user. 27. The storage medium of claim 23 , wherein the storage medium comprises computer instructions for: searching one of an electronic program guide, a video-on-demand, or other content databases for additional content of potential interest; and suggesting the additional content to the plurality of users.