19. The non-transitory machine readable storage medium of claim 16 , wherein the operations further comprise: receiving a third message update comprising fourth message content that is more recent than the first, second, and third message content and, in response, determining a third token value from the token values based on the message element being associated with a fourth device display area of the device display; determining a third layout of the message comprising the message element displayed based on the third token value and the fourth device display area, wherein the third layout satisfies the scaling rule corresponding to the display of the selectable minimum amount of the fourth message content via the first device display area of the device display; and facilitating a third display of the message on the device display based on the third layout.
19. The non-transitory machine readable storage medium of claim 16 , wherein the operations further comprise: receiving a third message update comprising fourth message content that is more recent than the first, second, and third message content and, in response, determining a third token value from the token values based on the message element being associated with a fourth device display area of the device display; determining a third layout of the message comprising the message element displayed based on the third token value and the fourth device display area, wherein the third layout satisfies the scaling rule corresponding to the display of the selectable minimum amount of the fourth message content via the first device display area of the device display; and facilitating a third display of the message on the device display based on the third layout. 20. The non-transitory machine readable storage medium of claim 19 , wherein the receiving the third message update initiates displaying the fourth message content in the first device display area, initiates displaying the third message content in the second device display area, initiates displaying the second message content in the third device display area, and initiates displaying the first message content in the fourth device display area.