33. The non-transitory computer-readable medium of claim 22 , wherein multiple alternative first additional content exists for the term and are available for presentation by the first mobile communication device, and wherein the method further comprises presenting, on the first mobile communication device, the multiple alternative first additional content.
33. The non-transitory computer-readable medium of claim 22 , wherein multiple alternative first additional content exists for the term and are available for presentation by the first mobile communication device, and wherein the method further comprises presenting, on the first mobile communication device, the multiple alternative first additional content. 34. The non-transitory computer-readable medium of claim 33 , wherein selecting the first additional content of one of the alternatives is performed by a user of the first mobile communication device or in accordance with a computer algorithm.