9. A system for providing access to a discussion group in a social network based on different electronic images comprising: one or more processors; an engine stored on a memory and executable by the one or more processors, the engine configured to receive a first electronic image of a first source material from a first user device at a first location, to perform a first visual search using the first electronic image to identify a first object corresponding to the first source material, to receive a second electronic image of a second source material from a second user device at a second location, the second electronic image being different from the first electronic image, to perform a second visual search using the second electronic image to identify a second object corresponding to the second source material, the second source material being related to the first source material and to determine a location proximity of the first location and the second location; and a social network application stored on the memory and executable by the one or more processors, the social network application coupled to the engine and configured to identify in the social network a discussion group associated with a cluster that includes the first object and the second object and based on the location proximity of the first location and the second location satisfying a threshold distance, the discussion group including one or more discussion threads associated with each of the first object and the second object, the one or more discussion threads each including comments and replies received based on the comments and to provide the first user device and the second user device with access to the discussion group in the social network.
9. A system for providing access to a discussion group in a social network based on different electronic images comprising: one or more processors; an engine stored on a memory and executable by the one or more processors, the engine configured to receive a first electronic image of a first source material from a first user device at a first location, to perform a first visual search using the first electronic image to identify a first object corresponding to the first source material, to receive a second electronic image of a second source material from a second user device at a second location, the second electronic image being different from the first electronic image, to perform a second visual search using the second electronic image to identify a second object corresponding to the second source material, the second source material being related to the first source material and to determine a location proximity of the first location and the second location; and a social network application stored on the memory and executable by the one or more processors, the social network application coupled to the engine and configured to identify in the social network a discussion group associated with a cluster that includes the first object and the second object and based on the location proximity of the first location and the second location satisfying a threshold distance, the discussion group including one or more discussion threads associated with each of the first object and the second object, the one or more discussion threads each including comments and replies received based on the comments and to provide the first user device and the second user device with access to the discussion group in the social network. 14. The system of claim 9 , further comprising: a database indexing metadata associated with the first object and the second object; and a content management engine coupled to the database, the content management engine generating the cluster that includes the first object and the second object based on relatedness of the metadata and a similarity of the first and second source materials.