16. Server apparatus, comprising: a processor; a communications interface in data communication with the processor; and a storage device in data communication with the processor, said storage device comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey: identify a first entity associated with the first location; identify a second entity associated with the second location; select first advertising content related to the first entity; and select second advertising content related to the second entity.
16. Server apparatus, comprising: a processor; a communications interface in data communication with the processor; and a storage device in data communication with the processor, said storage device comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey: identify a first entity associated with the first location; identify a second entity associated with the second location; select first advertising content related to the first entity; and select second advertising content related to the second entity. 23. The server apparatus of claim 16 , wherein at least one of the first and/or second advertising content comprises advertising content is selected based at least in part on the industry or occupation associated with the first or second entities, respectively.