4. A method for ranking a search term, comprising: receiving, via a physical computing device, information regarding people who are searching the search term; determining a traffic estimate of the search term, wherein the determining includes determining a frequency of views of content for the search term; and determining longevity of the search term.
4. A method for ranking a search term, comprising: receiving, via a physical computing device, information regarding people who are searching the search term; determining a traffic estimate of the search term, wherein the determining includes determining a frequency of views of content for the search term; and determining longevity of the search term. 12. The method of claim 4 , further comprising determining a gross competitive score based on a cost per click and a letter count.