9. A system comprising: one or more devices, including a memory and a processor, to: identify information associated with content of a first web page, the first web page being accessed by a user, and the identified information including one or more terms; form a search query based on the identified information and information associated with the user, the information associated with the user including one or more terms; identify a second web page based on the search query that is based on the identified information and the information associated with the user; modify the first web page by inserting a reference to the second web page, the reference to the second web page including text associated with content of the second web page; and provide, for presentation to the user, the modified first web page.
9. A system comprising: one or more devices, including a memory and a processor, to: identify information associated with content of a first web page, the first web page being accessed by a user, and the identified information including one or more terms; form a search query based on the identified information and information associated with the user, the information associated with the user including one or more terms; identify a second web page based on the search query that is based on the identified information and the information associated with the user; modify the first web page by inserting a reference to the second web page, the reference to the second web page including text associated with content of the second web page; and provide, for presentation to the user, the modified first web page. 11. The system of claim 9 , where the one or more devices are further to: modify the first web page by inserting another reference to a third web page, the other reference to the third web page including text associated with content of the third web page, and the third web page being different than the second web page; and provide the modified first web page including the inserted other reference.