7. A computer-implemented method, comprising computer-executable instructions that when executed by a hardware processor cause the hardware processor to perform acts of: accessing information related to people in a video and related to an event in the video, the information accessed as part of presenting the video, the information accessed according to a predetermined time window, the time window determined based on at least one of kind of the event or duration of the event; collecting training data from the information for identification of specific people in the video; training a model using the training data, the training occurs as part of viewing the video; performing recognition processing of the people in the video to identify one or more persons while the video is being presented, the recognition processing performed using the trained model; performing a search to retrieve content relevant to the one or more persons identified; and presenting the content relevant to the one or more persons identified.
7. A computer-implemented method, comprising computer-executable instructions that when executed by a hardware processor cause the hardware processor to perform acts of: accessing information related to people in a video and related to an event in the video, the information accessed as part of presenting the video, the information accessed according to a predetermined time window, the time window determined based on at least one of kind of the event or duration of the event; collecting training data from the information for identification of specific people in the video; training a model using the training data, the training occurs as part of viewing the video; performing recognition processing of the people in the video to identify one or more persons while the video is being presented, the recognition processing performed using the trained model; performing a search to retrieve content relevant to the one or more persons identified; and presenting the content relevant to the one or more persons identified. 14. The method of claim 7 , further comprising accessing trending information as to named people to infer context of the event.