9. The computer-implemented method as claimed in claim 1 , wherein said important terms determination comprises: computing, for each important term associated with said web-site, a distribution of said important term over said web-site, said computing comprising: determining a total number of occurrences of said important term associated with said web-site, and determining the number of occurrences of said important term associated with each web- page.
9. The computer-implemented method as claimed in claim 1 , wherein said important terms determination comprises: computing, for each important term associated with said web-site, a distribution of said important term over said web-site, said computing comprising: determining a total number of occurrences of said important term associated with said web-site, and determining the number of occurrences of said important term associated with each web- page. 10. The computer-implemented method as claimed in claim 9 , further comprising performing a top-k dominant competitor analysis by determining any web- page in a domain, not belonging to said web-site, that is ranked higher than all said web-pages belonging to said web-site for at least k important terms, where k is an integer.