14. A non-transitory computer readable medium storing computer readable instructions that, when executed, cause an apparatus to: receive an identifier for a network document; perform an on-demand analysis of the network document to determine a search engine score for the network document, wherein the on-demand analysis of the network document includes: determining a number of links included in the network document by analyzing a structure of the network document; determining a number of incoming links to the network document; and generating separate specific traffic-independent scoring analyses for each of the links included in the network document, wherein each of the separate specific traffic-independent scoring analyses are visually-navigable; and generate, based on the received identifier and independently of a user-specified search word or phrase, a display of the search engine score along with a first level of scoring detail for the network document, wherein the search engine score is determined by evaluating the network document using one or more traffic-independent scoring factors and wherein the network document is ranked based on the one or more traffic-independent scoring factors, and wherein the ranking is determined by combining the search engine score and a link flow distribution that indicates the likelihood that a user will access the network document relative to a second network document, wherein the network document and the second network document are within the same web site; receive a request to display details of the one or more traffic-independent scoring factors; in response to the request: generate the details of the one or more traffic-independent scoring factors by performing an on-demand analysis of the one or more traffic-independent scoring factors; and generate a display of a second level of scoring detail including the details of the one or more traffic-independent scoring factors, wherein the second level of scoring detail includes a plurality of non-traffic attributes.
14. A non-transitory computer readable medium storing computer readable instructions that, when executed, cause an apparatus to: receive an identifier for a network document; perform an on-demand analysis of the network document to determine a search engine score for the network document, wherein the on-demand analysis of the network document includes: determining a number of links included in the network document by analyzing a structure of the network document; determining a number of incoming links to the network document; and generating separate specific traffic-independent scoring analyses for each of the links included in the network document, wherein each of the separate specific traffic-independent scoring analyses are visually-navigable; and generate, based on the received identifier and independently of a user-specified search word or phrase, a display of the search engine score along with a first level of scoring detail for the network document, wherein the search engine score is determined by evaluating the network document using one or more traffic-independent scoring factors and wherein the network document is ranked based on the one or more traffic-independent scoring factors, and wherein the ranking is determined by combining the search engine score and a link flow distribution that indicates the likelihood that a user will access the network document relative to a second network document, wherein the network document and the second network document are within the same web site; receive a request to display details of the one or more traffic-independent scoring factors; in response to the request: generate the details of the one or more traffic-independent scoring factors by performing an on-demand analysis of the one or more traffic-independent scoring factors; and generate a display of a second level of scoring detail including the details of the one or more traffic-independent scoring factors, wherein the second level of scoring detail includes a plurality of non-traffic attributes. 16. The non-transitory computer readable medium of claim 14 , wherein the computer readable instructions, when executed, further cause the apparatus to: determine an improvement for raising the search engine score of the network document by analyzing at least one of: a missing meta title, a missing meta description, a missing meta keyword, a duplicate meta title, a duplicate meta description, a duplicate meta keyword, and a broken link; and display the improvement.