13. An apparatus comprising: at least one server computer comprising at least one processor and memory, the memory storing and the at least one processor executing: logic to receive a search request, the search request identifying search criteria; logic to cause a search of geographically referenced information using the search criteria to identify search results, the search results comprising a plurality of result items, each result item of the plurality having associated text for a display of the search results and having an associated location; logic to determine, for each result item of the plurality, a distance of the result item from a user's location using the user's location and the result item's associated location; and logic to generate presentation data for the display of the search results, the display comprising the text for each of the plurality of result items, the presentation data operable to vary at least one appearance characteristic of the text of at least one result item of the search results based on the at least one result item's distance from the user's location, the result item's distance from the user's location is determined using the user's location and the at least one result item's associated location and one of the plurality of result items closest in distance to the user's location relative to other ones of the plurality of result items is displayed more prominently than the other ones of the plurality of result items, wherein the at least one appearance characteristic is selected from the group consisting of font size, font style, color, shading, three-dimensional height, associated features, and animation.
13. An apparatus comprising: at least one server computer comprising at least one processor and memory, the memory storing and the at least one processor executing: logic to receive a search request, the search request identifying search criteria; logic to cause a search of geographically referenced information using the search criteria to identify search results, the search results comprising a plurality of result items, each result item of the plurality having associated text for a display of the search results and having an associated location; logic to determine, for each result item of the plurality, a distance of the result item from a user's location using the user's location and the result item's associated location; and logic to generate presentation data for the display of the search results, the display comprising the text for each of the plurality of result items, the presentation data operable to vary at least one appearance characteristic of the text of at least one result item of the search results based on the at least one result item's distance from the user's location, the result item's distance from the user's location is determined using the user's location and the at least one result item's associated location and one of the plurality of result items closest in distance to the user's location relative to other ones of the plurality of result items is displayed more prominently than the other ones of the plurality of result items, wherein the at least one appearance characteristic is selected from the group consisting of font size, font style, color, shading, three-dimensional height, associated features, and animation. 14. The apparatus of claim 13 , wherein the geographically referenced information comprises point-of-interest locations.