7. The computer readable medium of claim 5 , wherein said set of computer instructions is further for: calculating a third content match feature using said set of terms, the third content match feature comprising a translation evaluation feature indicating a degree to which n-grams of the electronic advertisement and the target content match; and processing said third content match feature with the machine learning model, the machine learning model comprising an individual weight for the third content match feature.
7. The computer readable medium of claim 5 , wherein said set of computer instructions is further for: calculating a third content match feature using said set of terms, the third content match feature comprising a translation evaluation feature indicating a degree to which n-grams of the electronic advertisement and the target content match; and processing said third content match feature with the machine learning model, the machine learning model comprising an individual weight for the third content match feature. 8. The computer readable medium of claim 7 , wherein the third content match feature comprises a BLEU metric or a NIST metric; and an n-gram comprises a bigram, trigram, or 4-gram.