10. A computer program product comprising a non-transitory computer-readable storage medium storing executable code, the code when executed performs steps comprising: maintaining connections between users of a social networking system; identifying a second user that is connected to a first user in the social networking system; identifying a third-party content object associated with an interest of the second user, the third-part content object associated with a geographic location of an entity located at the geographic location; determining a measure of likelihood for the third-party content object associated with the interest of the second user, the measure of likelihood describing whether the second user is interested in the third-party content object; determining that the first user is nearby the geographic location associated with the third-party content object; and providing a notification to the first user regarding the third-party content object associated with the interest of the second user responsive to determining that the first user is nearby the geographic location.
10. A computer program product comprising a non-transitory computer-readable storage medium storing executable code, the code when executed performs steps comprising: maintaining connections between users of a social networking system; identifying a second user that is connected to a first user in the social networking system; identifying a third-party content object associated with an interest of the second user, the third-part content object associated with a geographic location of an entity located at the geographic location; determining a measure of likelihood for the third-party content object associated with the interest of the second user, the measure of likelihood describing whether the second user is interested in the third-party content object; determining that the first user is nearby the geographic location associated with the third-party content object; and providing a notification to the first user regarding the third-party content object associated with the interest of the second user responsive to determining that the first user is nearby the geographic location. 12. The computer program product of claim 10 , wherein the code when executed performs further steps comprising: determining to provide the third-party content object associated with the interest of the second user to the first user based on the measure of likelihood.