1. A computer implemented method, comprising: providing, with a processor, a framework to build a visual representation of a product concept, the visual representation including at least one of a textual component or a graphical component; designating, with the processor, a first element of the at least one of the textual component or the graphical component as a dynamic element; associating, with the processor, the dynamic element with a variant list including a first element variant; in response to a selection of the first element variant from the variant list and based on an undesirability of the first element variant and a second element variant simultaneously appearing in the visual representation together, suppressing the second element variant; and generating, with the processor, a first instantiation of the visual representation including the selected first element variant as the dynamic element.
1. A computer implemented method, comprising: providing, with a processor, a framework to build a visual representation of a product concept, the visual representation including at least one of a textual component or a graphical component; designating, with the processor, a first element of the at least one of the textual component or the graphical component as a dynamic element; associating, with the processor, the dynamic element with a variant list including a first element variant; in response to a selection of the first element variant from the variant list and based on an undesirability of the first element variant and a second element variant simultaneously appearing in the visual representation together, suppressing the second element variant; and generating, with the processor, a first instantiation of the visual representation including the selected first element variant as the dynamic element. 9. The computer implemented method of claim 1 , further including identifying, with the processor, a second element corresponding to the first element and linking, with the processor, the second element with the first element, the first instantiation of the visual representation including the first element variant as the second element.