9. An apparatus, comprising: a message monitoring engine configured to monitor and detect a message posted on a website data source from an end user, the posted message related to a predefined monitored entity; a processor configured to: perform a natural language interpretation of the message contents responsive to the posted message being related to the predefined monitored entity; process the message to determine the user's topic of interest; determine the user's topic of interest relates to a complaint regarding the predefined monitored entity; notify the predefined monitored entity of the user's topic of interest and complaint; and generate a response to the message responsive to the user's topic of interest; and a transmitter configured to send the response to the end user.
9. An apparatus, comprising: a message monitoring engine configured to monitor and detect a message posted on a website data source from an end user, the posted message related to a predefined monitored entity; a processor configured to: perform a natural language interpretation of the message contents responsive to the posted message being related to the predefined monitored entity; process the message to determine the user's topic of interest; determine the user's topic of interest relates to a complaint regarding the predefined monitored entity; notify the predefined monitored entity of the user's topic of interest and complaint; and generate a response to the message responsive to the user's topic of interest; and a transmitter configured to send the response to the end user. 13. The apparatus of claim 9 , wherein the processor is further configured to identify the user by user specific information included in the message being matched to pre-stored user specific information stored in a database.