16. A computer-implemented method comprising: accessing social graph information identifying one or more users connected to a particular user on a social graph; identifying preferences of the one or more users; and determining, one or more hardware processors, preferences of the particular user, based on the identified preferences of the one or more users.
16. A computer-implemented method comprising: accessing social graph information identifying one or more users connected to a particular user on a social graph; identifying preferences of the one or more users; and determining, one or more hardware processors, preferences of the particular user, based on the identified preferences of the one or more users. 18. The method of claim 16 , wherein at least one of the one or more users is at least a predetermined number of degrees away from the particular user in the social graph.