5. The method of claim 1 , wherein identifying the term as a name of a new business listing comprises: adding the term to a work-list of likely new businesses for human review; and receiving a confirmation following review that the term corresponds to a new business.
5. The method of claim 1 , wherein identifying the term as a name of a new business listing comprises: adding the term to a work-list of likely new businesses for human review; and receiving a confirmation following review that the term corresponds to a new business. 6. The method of claim 5 , wherein adding the term to a work-list of likely new businesses for human review comprises: associating with the term a geographic area selected based on the local search queries containing the term.