13. A method of configuring a website so that it continuously assesses the effectiveness of achieving previously defined performance objectives, the method comprising: setting website performance operational rules for the website; assigning site metric attributes to at least one pixel on a page of the Website, the site metric attributes comprising account collection information; processing the website performance operational rules to determine whether the website achieves performance objectives associated with the website performance operational rules; transmitting alerts to select systems upon a determination that website has not achieved the previously defined performance objectives associated with the website performance operational rules; and generating reports illustrating website operational performance by displaying site level pixel metrics from the one pixel.
13. A method of configuring a website so that it continuously assesses the effectiveness of achieving previously defined performance objectives, the method comprising: setting website performance operational rules for the website; assigning site metric attributes to at least one pixel on a page of the Website, the site metric attributes comprising account collection information; processing the website performance operational rules to determine whether the website achieves performance objectives associated with the website performance operational rules; transmitting alerts to select systems upon a determination that website has not achieved the previously defined performance objectives associated with the website performance operational rules; and generating reports illustrating website operational performance by displaying site level pixel metrics from the one pixel. 14. The method of claim 13 further comprising: interactively building the website model so that each page within the website model is configured to proactively monitor the performance operational rules; and accessing a whiteboard which is configured to include a pop up menu configured to facilitate access to drag and drop visual objects which may be selected and utilized to build the website on the whiteboard.