12. The system of claim 9 , further comprising: generating, based on the determined confidence score, a normalized risk score for the social entity.
12. The system of claim 9 , further comprising: generating, based on the determined confidence score, a normalized risk score for the social entity. 13. The system of claim 12 , further comprising: comparing the normalized risk score for the social entity to a risk threshold; determining that the normalized risk score exceeds the risk threshold; and responsive to determining that the normalized risk score exceeds the risk threshold, initiating a security action.