8. The apparatus of claim 7 , the processing device, in response to the executable instructions, is further operative to: normalize the document goodness factor, the author rank and the web location rank; and generate the rating factor for the UGC data field by combining the normalized document goodness factor, the normalized author rank and the normalized web location rank.
8. The apparatus of claim 7 , the processing device, in response to the executable instructions, is further operative to: normalize the document goodness factor, the author rank and the web location rank; and generate the rating factor for the UGC data field by combining the normalized document goodness factor, the normalized author rank and the normalized web location rank. 9. The apparatus of claim 8 , wherein the generation of the rating factor includes supervised learning.