12. A system, comprising: one or more computers; and a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising: receiving a search query from a searching user; determining that the search query corresponds to a trigger query and, in response, providing data associated with a first set of authoritative users for potential display to the searching user; determining a second set of authoritative users based on the first set of authoritative users; for each authoritative user in the second set of authoritative users, receiving a contact status between the authoritative user and the searching user within a social networking service; and transmitting instructions to display data associated with authoritative users of the second set of authoritative users with search results responsive to the search query, the data comprising the contact status for each authoritative user in the second set of authoritative users.
12. A system, comprising: one or more computers; and a computer-readable medium coupled to the one or more computers having instructions stored thereon which, when executed by the one or more computers, cause the one or more computers to perform operations comprising: receiving a search query from a searching user; determining that the search query corresponds to a trigger query and, in response, providing data associated with a first set of authoritative users for potential display to the searching user; determining a second set of authoritative users based on the first set of authoritative users; for each authoritative user in the second set of authoritative users, receiving a contact status between the authoritative user and the searching user within a social networking service; and transmitting instructions to display data associated with authoritative users of the second set of authoritative users with search results responsive to the search query, the data comprising the contact status for each authoritative user in the second set of authoritative users. 14. The system of claim 12 , wherein operations further comprise: receiving authoritative user data, the authoritative user data associating one or more queries with one or more authoritative users; processing the authoritative user data to identify one or more trigger queries, each trigger query comprising a query that, if received, triggers a display of one or more authoritative users in response; and storing the one or more trigger queries in a trigger queries database, each trigger query being associated with the first set of authoritative users, each authoritative user in the first set of authoritative users being associated with a first score relating to a particular trigger query.