15. The method of claim 1 , comprising customizing, based on the user preferences, at least one of the at least one modified search result and the updated at least one advertisement for receipt by the user.
15. The method of claim 1 , comprising customizing, based on the user preferences, at least one of the at least one modified search result and the updated at least one advertisement for receipt by the user. 16. The method of claim 15 , wherein customizing, based on the user preferences, the at least one of the at least one modified search result and the updated at least one advertisement comprises at least one of aurally enhancing the at least one of the at least one modified search result and the updated at least one advertisement, visually enhancing the at least one of the at least one modified search result and the updated at least one advertisement, textually enhancing the at least one of the at least one modified search result and the updated at least one advertisement, anecdotally enhancing the at least one of the at least one modified search result and the updated at least one advertisement, and logically enhancing the at least one of the at least one modified search result and the updated at least one advertisement.