13. A system, comprising: at least one physical computing device coupled to external database sources, wherein the at least one computing device publishes content built around a word phrase; a competitive ability module, coupled to the sources, to determine a traffic estimate of the word phrase; and a longevity module, coupled to the sources, to determine a longevity of the word phrase, wherein a longevity value is determined by categorizing the word phrase, and mapping a category for the word phrase to the longevity value.
13. A system, comprising: at least one physical computing device coupled to external database sources, wherein the at least one computing device publishes content built around a word phrase; a competitive ability module, coupled to the sources, to determine a traffic estimate of the word phrase; and a longevity module, coupled to the sources, to determine a longevity of the word phrase, wherein a longevity value is determined by categorizing the word phrase, and mapping a category for the word phrase to the longevity value. 14. The system of claim 13 , wherein the sources include an advertising rate source having information regarding an amount advertisers pay for the word phrase.