6. One or more computer readable media comprising instructions that, when executed with one or more processors, cause a system to at least: receive a query of a user, the query associated with an item and comprising keywords; determine a context that indicates a specificity of the query, the context determined based at least in part on an abandonment rate associated with the keywords; identify, from a catalog, information about the item based at least in part on the query; identify additional information about at least an additional item based at least in part on a rule, the rule specifying an information type and a presentation location based at least in part on the specificity of the context, the additional information identified based at least in part on a determination that the additional information is of the information type and on an association of the additional information with the catalog; and provide a query result comprising the information for presentation in a first location of a space of a user interface and comprising the additional information for presentation in the presentation location of the space.
6. One or more computer readable media comprising instructions that, when executed with one or more processors, cause a system to at least: receive a query of a user, the query associated with an item and comprising keywords; determine a context that indicates a specificity of the query, the context determined based at least in part on an abandonment rate associated with the keywords; identify, from a catalog, information about the item based at least in part on the query; identify additional information about at least an additional item based at least in part on a rule, the rule specifying an information type and a presentation location based at least in part on the specificity of the context, the additional information identified based at least in part on a determination that the additional information is of the information type and on an association of the additional information with the catalog; and provide a query result comprising the information for presentation in a first location of a space of a user interface and comprising the additional information for presentation in the presentation location of the space. 7. The one or more computer readable media of claim 6 , wherein the item and the additional item are offered at an electronic marketplace based at least in part on the catalog, wherein the catalog comprises a page containing the information about the item and a reference to the additional information, wherein the association of the additional information comprises the reference, and wherein the additional information is identified based at least in part on the reference.