5. The method of claim 1 wherein associating some amount of despair with each clicked URL comprises distributing a despair value between two or more URLs.
5. The method of claim 1 wherein associating some amount of despair with each clicked URL comprises distributing a despair value between two or more URLs. 6. The method of claim 5 wherein distributing the despair value comprises uniformly distributing an amount of the despair value to each of the two or more URLs.