32. The method of claim 30 , further comprising the computer accessing a database to determine contact information of the business; and displaying data of the web feed together with the determined contact information to enrich content displayed to the user of the computer.
32. The method of claim 30 , further comprising the computer accessing a database to determine contact information of the business; and displaying data of the web feed together with the determined contact information to enrich content displayed to the user of the computer. 34. The method of claim 32 , the contact information comprising at least one of an address and a phone number of the identified business.