4. The process of claim 1 , wherein the process action of personalizing results of the search based on knowledge of the identified site or IO comprises the actions of: maintaining a record of the individuals' search or interaction history in the search engine; and displaying aspects of the individuals' search or interaction history record to the individuals.
4. The process of claim 1 , wherein the process action of personalizing results of the search based on knowledge of the identified site or IO comprises the actions of: maintaining a record of the individuals' search or interaction history in the search engine; and displaying aspects of the individuals' search or interaction history record to the individuals. 6. The process of claim 4 , wherein, the individuals employ either a browser application, or a desktop application other than a browser application, or a mobile application other than a browser application to submit queries to the search engine, and the process action of displaying aspects of the individuals' search or interaction history record to the individuals comprises at least one of the following actions: emphasizing the sites or IOs residing in said record that were most frequently re-visited; or associating said most frequently re-visited sites or IOs with just the most recent query keywords.