13. The tangible computer readable storage medium as described in claim 12 , wherein the instructions, when executed, cause the machine to at least: calculate a second combined feature score for a second feature-emotion pair associated with a second feature and the first emotion; and determine a first emotion score for the first emotion based on the first combined feature score and the second combined feature score.
13. The tangible computer readable storage medium as described in claim 12 , wherein the instructions, when executed, cause the machine to at least: calculate a second combined feature score for a second feature-emotion pair associated with a second feature and the first emotion; and determine a first emotion score for the first emotion based on the first combined feature score and the second combined feature score. 14. The tangible computer readable storage medium as described in claim 13 , wherein the instructions, when executed, cause the machine to at least: determine a second emotion score for a second emotion, the second emotion different from the first emotion; and select at least one of the first emotion or the second emotion as evoked by the first media based on the first emotion score and the second emotion score.