7. A system, comprising: a processor; a memory coupled to the processor for storing context data; a context module to receive from a client, context indicative of a category of offerings in a provider, the context data associated with a user having a user identifier, the context module further to automatically discover context attributes associated with the context by processing attribute data received from a plurality of other users, the attribute data being related to the category of offerings, and the context module further to associate the context data and the context attributes with the user identifier; and a results module to create result data relevant to the user and to communicate the result data to the client.
7. A system, comprising: a processor; a memory coupled to the processor for storing context data; a context module to receive from a client, context indicative of a category of offerings in a provider, the context data associated with a user having a user identifier, the context module further to automatically discover context attributes associated with the context by processing attribute data received from a plurality of other users, the attribute data being related to the category of offerings, and the context module further to associate the context data and the context attributes with the user identifier; and a results module to create result data relevant to the user and to communicate the result data to the client. 8. The system of claim 7 , wherein the results module is to associate an advertisement from a third party pertaining to a context and to provide the advertisement to a user interface of the user.