17. An apparatus of claim 10 , wherein the apparatus is further caused to: receive a flooding message corresponding with at least one of the communities of interest associated with the device, based at least in part on the corresponding community identifiers, wherein the at least one of the communities of interest associated with the device relates to one or more of a product, a service, a manufacturer, and a store.
17. An apparatus of claim 10 , wherein the apparatus is further caused to: receive a flooding message corresponding with at least one of the communities of interest associated with the device, based at least in part on the corresponding community identifiers, wherein the at least one of the communities of interest associated with the device relates to one or more of a product, a service, a manufacturer, and a store. 18. An apparatus of claim 17 , wherein the apparatus is further caused to: determine to provide, to a second device, information associated with one or more of the at least one of the communities of interest associated with the device, the corresponding community identifiers, and the context information; user interface circuitry and user interface software configured to facilitate user control of at least some functions of the mobile phone through use of a display and configured to respond to user input; and a display and display circuitry configured to display at least a portion of a user interface of the mobile phone, the display and display circuitry configured to facilitate user control of at least some functions of the mobile phone.