9. The computer-implemented method of claim 1 , wherein the request to identify interests for the users of the social network comprises information received from an advertiser that identifies one or more keywords to use to target ads to the users of the social network; and the method further comprising selecting the labels based on the one or more keywords identified by the advertiser.
9. The computer-implemented method of claim 1 , wherein the request to identify interests for the users of the social network comprises information received from an advertiser that identifies one or more keywords to use to target ads to the users of the social network; and the method further comprising selecting the labels based on the one or more keywords identified by the advertiser. 10. The computer-implemented method of claim 9 , wherein the one or more identified keywords are provided as part of one or more advertising word groups comprising categories of related keywords.