8. Logic encoded in one or more non-transitory tangible media that includes code for execution and when executed by a processor is operable to perform operations comprising: establishing a pool of potential matches for a user in a computer-implemented matching system, wherein each of the potential matches meet at least one criteria of the user; determining a messaging score for each of the potential matches of the pool, the messaging score indicating a messaging aptitude of the potential match; and ranking the potential matches, wherein each of the potential matches is ranked based on a similarity of the messaging score of the potential match to a messaging score of the user; wherein the messaging score for each of the potential matches comprises a combination of at least one of a number of three way interactions initiated by the potential match as compared to an average number of three way interactions initiated by other users having a similar age and same gender as the potential match, a number of messages sent by the potential match as compared to an average number of messages sent by other users having a similar age and same gender as the potential match, and a number of messages received by the potential match as compared to an average number of messages received by other users having a similar age and same gender as the potential match.
8. Logic encoded in one or more non-transitory tangible media that includes code for execution and when executed by a processor is operable to perform operations comprising: establishing a pool of potential matches for a user in a computer-implemented matching system, wherein each of the potential matches meet at least one criteria of the user; determining a messaging score for each of the potential matches of the pool, the messaging score indicating a messaging aptitude of the potential match; and ranking the potential matches, wherein each of the potential matches is ranked based on a similarity of the messaging score of the potential match to a messaging score of the user; wherein the messaging score for each of the potential matches comprises a combination of at least one of a number of three way interactions initiated by the potential match as compared to an average number of three way interactions initiated by other users having a similar age and same gender as the potential match, a number of messages sent by the potential match as compared to an average number of messages sent by other users having a similar age and same gender as the potential match, and a number of messages received by the potential match as compared to an average number of messages received by other users having a similar age and same gender as the potential match. 12. The logic of claim 8 , the operations further comprising determining an attractiveness factor for each of the potential matches, wherein each of the potential matches is ranked based on a weighted combination of a similarity of the attractiveness factor of the potential match and an attractiveness factor of the user and the similarity of the messaging score of the potential match to the messaging score of the user.