10. A system for conducting searches of merchandise information, comprising: a processor configured to: determine whether a matching merchandise category can be found in response to a query based at least in part on received keywords associated with the query; in the event that the matching merchandise category can be found: retrieve a model information group corresponding to the determined matching merchandise category; extract attribute information from the retrieved model information group based at least in part on a quantity associated with an attribute, wherein the attribute includes at least a first type associated with the attribute and wherein the quantity associated with the attribute is based at least in part on a number of times the first type associated with the attribute appears in a set of generated journal files; and present the extracted attribute information from the retrieved model information group; in the event that the matching merchandise category cannot be found, search a merchandise category tree using the received keywords and return information from one or more matching nodes of the merchandise category tree; and a memory coupled to the processor and configured to provide the processor with instructions.
10. A system for conducting searches of merchandise information, comprising: a processor configured to: determine whether a matching merchandise category can be found in response to a query based at least in part on received keywords associated with the query; in the event that the matching merchandise category can be found: retrieve a model information group corresponding to the determined matching merchandise category; extract attribute information from the retrieved model information group based at least in part on a quantity associated with an attribute, wherein the attribute includes at least a first type associated with the attribute and wherein the quantity associated with the attribute is based at least in part on a number of times the first type associated with the attribute appears in a set of generated journal files; and present the extracted attribute information from the retrieved model information group; in the event that the matching merchandise category cannot be found, search a merchandise category tree using the received keywords and return information from one or more matching nodes of the merchandise category tree; and a memory coupled to the processor and configured to provide the processor with instructions. 13. The system of claim 10 , further comprising the processor configured to identify attribute information of the retrieved model information group that matches a keyword associated with the query.