21. The computer readable storage media of claim 20 comprising the additional steps of: tracking, using the at least one computing device, revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period; and calculating, using the at least one computing device, brand earnings using the revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period.
21. The computer readable storage media of claim 20 comprising the additional steps of: tracking, using the at least one computing device, revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period; and calculating, using the at least one computing device, brand earnings using the revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period. 25. The computer readable storage media of claim 21 further comprising the additional step of: determining, using the at least one computing device, a second role of brand index, wherein the second role of brand index is determined using the ratio of brand earnings for the at least one brand domain name to a total of the brand earnings for all domain names in the domain name portfolio.