2. A method for an advertiser to associate an advertisement published on a plurality of Internet websites on the world wide web as recited in claim 1 further comprising: gathering one or more feeds associated with at least one content from a plurality of content; categorizing the at least one content into at least one general web-based category, the at least one general web-based category belonging to a set of general web-based categories, wherein the at least one content is categorized based on the one or more feeds associated with the at least one content; and translating the set of general web-based categories into the set of pre-defined categories.
2. A method for an advertiser to associate an advertisement published on a plurality of Internet websites on the world wide web as recited in claim 1 further comprising: gathering one or more feeds associated with at least one content from a plurality of content; categorizing the at least one content into at least one general web-based category, the at least one general web-based category belonging to a set of general web-based categories, wherein the at least one content is categorized based on the one or more feeds associated with the at least one content; and translating the set of general web-based categories into the set of pre-defined categories. 12. A method for an advertiser to associate an advertisement published on a plurality of Internet websites on the world wide web as recited in claim 2 wherein determining one of more predefined categories includes associating the advertisement with the at least one content in one or more pre-defined categories from the set of pre-defined categories.