29. A computer program, comprising: a computer readable medium; program code in said computer readable medium for editing an example message to create a customized message and editing an example trigger word to create a customized trigger word at an access point, to enable the access point to detect events specified by the customized trigger word, the customized trigger word including a specification of an address of a wireless device to be detected, a specification of a type of the wireless device, and a specification of a time of day that must exist when an event is detected; program code in said computer readable medium for receiving a packet from a mobile wireless device, indicating a type of the wireless device and an address of the wireless device; program code in said computer readable medium for using information in the received packet as stimuli to be matched with said customized trigger word; and program code in said computer readable medium for determining a match when a time of day in receiving the packet is the same as the time of day specified in the customized trigger word and in response, using said customized trigger word to invoke sending the customized message to a server.
29. A computer program, comprising: a computer readable medium; program code in said computer readable medium for editing an example message to create a customized message and editing an example trigger word to create a customized trigger word at an access point, to enable the access point to detect events specified by the customized trigger word, the customized trigger word including a specification of an address of a wireless device to be detected, a specification of a type of the wireless device, and a specification of a time of day that must exist when an event is detected; program code in said computer readable medium for receiving a packet from a mobile wireless device, indicating a type of the wireless device and an address of the wireless device; program code in said computer readable medium for using information in the received packet as stimuli to be matched with said customized trigger word; and program code in said computer readable medium for determining a match when a time of day in receiving the packet is the same as the time of day specified in the customized trigger word and in response, using said customized trigger word to invoke sending the customized message to a server. 30. The computer program product of claim 29 , which further comprises: said access point and said wireless mobile device are Bluetooth devices.