33. Apparatus for generating one or more keywords as candidates for use as ad targeting keywords, the apparatus comprising: a) an input for accepting ad information; b) a plurality of networked processors; and c) at least one storage device storing executable instructions which, when executed by the plurality of networked processors, performs a method including 1) determining a category using the accepted ad information, 2) looking up, with the computer system, one or more keywords using the accepted category and a previously stored association of a plurality of categories and keywords, 3) storing, with the computer system, at least some of the one or more keywords as one or more ad targeting keywords of an advertisement, 4) controlling, with the computer-system, a serving of the advertisement using the stored one or more ad targeting keywords, wherein when the advertisement is served with the computer system, presentation of the advertisement to a user is induced, performing qualification testing of the keywords, and determining if a keyword is qualified or unqualified for use as an ad targeting keyword of the advertisement, wherein each of the at least some of the keywords stored as one or more ad targeting keywords of the advertisement is a qualified keyword, and wherein the act of performing qualification testing of the keyword tracks a performance of a set of one or more advertisements served using the keyword as an ad targeting keyword, wherein the set of one or more advertisements includes the advertisement.
33. Apparatus for generating one or more keywords as candidates for use as ad targeting keywords, the apparatus comprising: a) an input for accepting ad information; b) a plurality of networked processors; and c) at least one storage device storing executable instructions which, when executed by the plurality of networked processors, performs a method including 1) determining a category using the accepted ad information, 2) looking up, with the computer system, one or more keywords using the accepted category and a previously stored association of a plurality of categories and keywords, 3) storing, with the computer system, at least some of the one or more keywords as one or more ad targeting keywords of an advertisement, 4) controlling, with the computer-system, a serving of the advertisement using the stored one or more ad targeting keywords, wherein when the advertisement is served with the computer system, presentation of the advertisement to a user is induced, performing qualification testing of the keywords, and determining if a keyword is qualified or unqualified for use as an ad targeting keyword of the advertisement, wherein each of the at least some of the keywords stored as one or more ad targeting keywords of the advertisement is a qualified keyword, and wherein the act of performing qualification testing of the keyword tracks a performance of a set of one or more advertisements served using the keyword as an ad targeting keyword, wherein the set of one or more advertisements includes the advertisement. 37. The apparatus of claim 33 wherein the set of one or more advertisements served using the keyword as an ad targeting keyword during the act of performing qualification testing of the keywords, is only served on available ad spots that otherwise would be unused by any ads.