11. The method of claim 1 , further comprising providing a choice of a plurality of options for automated seller engine architecture implementations depending upon the particular application involved, and selected from the group consisting of a parallel processing architecture, a pipeline architecture, a hub and spoke architecture and a hybrid architecture.
11. The method of claim 1 , further comprising providing a choice of a plurality of options for automated seller engine architecture implementations depending upon the particular application involved, and selected from the group consisting of a parallel processing architecture, a pipeline architecture, a hub and spoke architecture and a hybrid architecture. 40. The method of claim 11 wherein when a buyer request is received, an expected contribution to the seller utility from that request is calculated such that the optimal price computed by the seller engine will be the price that maximizes such contribution.