15. A non-transitory computer-readable storage medium comprising instructions for analyzing insurance company call center phone conversations comprising: instructions for analyzing a phone conversation between a customer and an agent of the insurance company call center in real time utilizing voice recognition techniques; instructions for identifying attributes of the phone conversation while utilizing the voice recognition techniques during the phone conversation, wherein the attributes include key words or phrases spoken during the phone conversation by at least the customer calling the call center; instructions for tagging the phone conversation with the attributes to enable access to specific locations within the phone conversation; instructions for analyzing the attributes to determine whether to notify the agent to offer the customer a product; instructions for storing said tagged phone conversation; instructions for receiving and storing user inputs specifying business rules which identify life event parameters associated with customer demand for insurance policy products and services, wherein a life event is defined as a change in status of an insurance customer related to a need for new or additional insurance products or services; instructions for retrieving a plurality of said phone conversations based upon the tagged attributes; instructions for retrieving customer relations management (CRM) data associated with said plurality of phone conversations, wherein the CRM data includes life events; instructions for analyzing the plurality of phone conversations based upon said CRM data and said business rules; and instructions for determining patterns or relationships based upon said analysis.
15. A non-transitory computer-readable storage medium comprising instructions for analyzing insurance company call center phone conversations comprising: instructions for analyzing a phone conversation between a customer and an agent of the insurance company call center in real time utilizing voice recognition techniques; instructions for identifying attributes of the phone conversation while utilizing the voice recognition techniques during the phone conversation, wherein the attributes include key words or phrases spoken during the phone conversation by at least the customer calling the call center; instructions for tagging the phone conversation with the attributes to enable access to specific locations within the phone conversation; instructions for analyzing the attributes to determine whether to notify the agent to offer the customer a product; instructions for storing said tagged phone conversation; instructions for receiving and storing user inputs specifying business rules which identify life event parameters associated with customer demand for insurance policy products and services, wherein a life event is defined as a change in status of an insurance customer related to a need for new or additional insurance products or services; instructions for retrieving a plurality of said phone conversations based upon the tagged attributes; instructions for retrieving customer relations management (CRM) data associated with said plurality of phone conversations, wherein the CRM data includes life events; instructions for analyzing the plurality of phone conversations based upon said CRM data and said business rules; and instructions for determining patterns or relationships based upon said analysis. 21. The non-transitory computer-readable storage medium of claim 15 further comprising instructions for automatically suggesting new or changed business rules and policies based upon the pattern or relationship.