11. The system of claim 9 , wherein, prior to the identification of links, the processing device executes logical instructions to rank the identified keywords by frequency of occurrence in the subtitle data and the identification of links is carried out only on a highest ranked portion of the identified keywords.
11. The system of claim 9 , wherein, prior to the identification of links, the processing device executes logical instructions to rank the identified keywords by frequency of occurrence in the subtitle data and the identification of links is carried out only on a highest ranked portion of the identified keywords. 12. The system of claim 11 , wherein the rank of an identified keyword that matches a word in metadata for the video content is increased.