5. The method of claim 1 , further comprising associating a cell of the plurality of cells with interactive features.
5. The method of claim 1 , further comprising associating a cell of the plurality of cells with interactive features. 6. The method of claim 5 , wherein the interactive features are selected from a group consisting of a shopping opportunity, a program promotion, a selection of additional program content, a recording button, and availability of interactive program snipes.