2. The method of claim 1 , wherein the uploaded target audio reference includes: a mix of background music and other sounds; information identifying the background music; and a selection of at least one aggregate experience category to which the background music belongs; and the method further including: storing the selection of the at least one aggregate experience category with the campaign.
2. The method of claim 1 , wherein the uploaded target audio reference includes: a mix of background music and other sounds; information identifying the background music; and a selection of at least one aggregate experience category to which the background music belongs; and the method further including: storing the selection of the at least one aggregate experience category with the campaign. 3. The method of claim 2 , wherein: the promotional content includes visual media; and presentation of the visual media is synchronized to lyrics of the background music.