14. A method of presenting advertising information within an RSS (Really Simple Syndication) feed, the method being implemented using one more computing machines and comprising: selecting a set of RSS feeds from a plurality of potential RSS feed sources; defining an RSS collective based on said set of RSS feeds, which RSS collective defines an aggregated content from a plurality of RSS feeds which share predetermined characteristics; defining a first RSS collective feed based on said RSS collective; wherein said plurality of RSS feeds includes a plurality of RSS feeds which can be selected for presentation by a user within an RSS aggregator; compiling collective aggregated content from said RSS collective on a dynamic basis with said one or more computing machines using said first RSS collective feed as an input; automatically generating a query and a set of search results using said first RSS collective feed including said plurality of RSS feeds with said one or more computing machines; wherein said query is automatically constructed from the one or more computing machine's analysis of the first RSS collective feed including said plurality of RSS feeds and without human interaction; wherein said set of search results include references to one or more separate webpages; processing content extracted from selected ones of said one or more separate webpages automatically to identify one or more topics with said one or more computing machines; evaluating suitability of said plurality of RSS feeds including said plurality of RSS feeds for one or more advertisements included in a stock of ads associated with topics identified as relevant to said plurality of RSS feeds; presenting at least one first advertisement in connection with and within a same web page as a plurality of RSS feeds with said one or more computing machines, which first advertisement is correlated to said one or more topics and is determined based on analyzing a plurality of RSS feeds within said web page.
14. A method of presenting advertising information within an RSS (Really Simple Syndication) feed, the method being implemented using one more computing machines and comprising: selecting a set of RSS feeds from a plurality of potential RSS feed sources; defining an RSS collective based on said set of RSS feeds, which RSS collective defines an aggregated content from a plurality of RSS feeds which share predetermined characteristics; defining a first RSS collective feed based on said RSS collective; wherein said plurality of RSS feeds includes a plurality of RSS feeds which can be selected for presentation by a user within an RSS aggregator; compiling collective aggregated content from said RSS collective on a dynamic basis with said one or more computing machines using said first RSS collective feed as an input; automatically generating a query and a set of search results using said first RSS collective feed including said plurality of RSS feeds with said one or more computing machines; wherein said query is automatically constructed from the one or more computing machine's analysis of the first RSS collective feed including said plurality of RSS feeds and without human interaction; wherein said set of search results include references to one or more separate webpages; processing content extracted from selected ones of said one or more separate webpages automatically to identify one or more topics with said one or more computing machines; evaluating suitability of said plurality of RSS feeds including said plurality of RSS feeds for one or more advertisements included in a stock of ads associated with topics identified as relevant to said plurality of RSS feeds; presenting at least one first advertisement in connection with and within a same web page as a plurality of RSS feeds with said one or more computing machines, which first advertisement is correlated to said one or more topics and is determined based on analyzing a plurality of RSS feeds within said web page. 16. The method of claim 14 wherein said RSS collective predetermined characteristics are based on one or more common topics associated with said RSS feeds.