6. An apparatus configured to process a text message from a mobile station at a third party provider via text messaging, the apparatus comprising: a receiver configured to receive the text message from the mobile station, wherein the text message comprises a transaction request from a user; a processor configured to parse the message, perform a natural language interpretation of the message to identify at least one emotion related keyword or phrase included in the message, process the parsed message to determine the user's requested objective from the transaction request and to assign an emotion status to the message based on the identified at least one emotion related keyword or phrase by identifying a frequency of occurrences of the at least one emotion related keyword or phrase and associating the identified at least one keyword or phrase with the emotion status if a threshold predefined set number of occurrences of the at least one emotion related keyword or phrase is identified, and generate a response to the message based on the user's requested objective and the assigned emotion status, wherein the response comprises a pre-defined return text message acknowledging the user's requested objective corresponding to the transaction and an incentive based on the assigned emotional status; and a transmitter configured to send the response to the mobile station if a confidence of the generated response exceeds a threshold; and wherein if the confidence does not exceed the threshold, the transmitter is further configured to send the response to a live agent for correction, send the corrected response to the mobile station and wherein the processor stores the corrected response as the pre-defined return text message.
6. An apparatus configured to process a text message from a mobile station at a third party provider via text messaging, the apparatus comprising: a receiver configured to receive the text message from the mobile station, wherein the text message comprises a transaction request from a user; a processor configured to parse the message, perform a natural language interpretation of the message to identify at least one emotion related keyword or phrase included in the message, process the parsed message to determine the user's requested objective from the transaction request and to assign an emotion status to the message based on the identified at least one emotion related keyword or phrase by identifying a frequency of occurrences of the at least one emotion related keyword or phrase and associating the identified at least one keyword or phrase with the emotion status if a threshold predefined set number of occurrences of the at least one emotion related keyword or phrase is identified, and generate a response to the message based on the user's requested objective and the assigned emotion status, wherein the response comprises a pre-defined return text message acknowledging the user's requested objective corresponding to the transaction and an incentive based on the assigned emotional status; and a transmitter configured to send the response to the mobile station if a confidence of the generated response exceeds a threshold; and wherein if the confidence does not exceed the threshold, the transmitter is further configured to send the response to a live agent for correction, send the corrected response to the mobile station and wherein the processor stores the corrected response as the pre-defined return text message. 10. The apparatus of claim 6 , wherein the message is normalized to determine words of interest prior to fulfilling the user's requested objective.