9. A computer implemented system for collecting respondent ratings, the means for implementation being provided by the computer, comprising: a) means for presenting a concept to a respondent; b) a display surface having a rating scale for a first attribute along a first degree of freedom and a rating scale for a second attribute along a second degree of freedom; c) means for the respondent to position a representation of the concept at a point on the display surface, the positioned point simultaneously defining ratings on both first and second attribute rating scales; d) a display deck for presenting a plurality of concepts in a sequence determined by a researcher, each concept being removed from the deck when positioned on the display surface by the respondent; e) means for displaying an instruction for positioning concept representations on the display surface; f) means for enabling the respondent to submit ratings on the plurality of concepts by selecting a button; g) means for collecting ratings on the plurality of concepts from a plurality of respondents, each respondent being identified by segmentation data; h) means for enabling the researcher to select respondents by categories of said segmentation data; i) means for displaying the number of respondents included within the selected segmentation categories; j) means for enabling the researcher to select a statistical formula for aggregating rating data on the concepts for the selected respondents; and k) means for displaying each concept at a point on the display surface, the display point being defined by the aggregated ratings on the first and second attribute rating scales wherein each of a) through k) are provided by the computer.
9. A computer implemented system for collecting respondent ratings, the means for implementation being provided by the computer, comprising: a) means for presenting a concept to a respondent; b) a display surface having a rating scale for a first attribute along a first degree of freedom and a rating scale for a second attribute along a second degree of freedom; c) means for the respondent to position a representation of the concept at a point on the display surface, the positioned point simultaneously defining ratings on both first and second attribute rating scales; d) a display deck for presenting a plurality of concepts in a sequence determined by a researcher, each concept being removed from the deck when positioned on the display surface by the respondent; e) means for displaying an instruction for positioning concept representations on the display surface; f) means for enabling the respondent to submit ratings on the plurality of concepts by selecting a button; g) means for collecting ratings on the plurality of concepts from a plurality of respondents, each respondent being identified by segmentation data; h) means for enabling the researcher to select respondents by categories of said segmentation data; i) means for displaying the number of respondents included within the selected segmentation categories; j) means for enabling the researcher to select a statistical formula for aggregating rating data on the concepts for the selected respondents; and k) means for displaying each concept at a point on the display surface, the display point being defined by the aggregated ratings on the first and second attribute rating scales wherein each of a) through k) are provided by the computer. 15. The system of claim 9 , wherein the categories of segmentation data include gender and age, at least the age category being presented to the researcher as a sequence of age range groupings.