16. The method of claim 1 , wherein the recommendation is an advertisement, and further including the step of receiving compensation in exchange for recommending the selected alternative product.
16. The method of claim 1 , wherein the recommendation is an advertisement, and further including the step of receiving compensation in exchange for recommending the selected alternative product. 17. The method of claim 16 , wherein the amount of compensation is based on at least one of frequency of the recommendation and the number of recommended products sold that is attributable to the recommendation.