7. The method of claim 6 wherein the step of determining the first group of user profiles that are similarly situated to the originating user profile includes identifying at least one common attribute.
7. The method of claim 6 wherein the step of determining the first group of user profiles that are similarly situated to the originating user profile includes identifying at least one common attribute. 10. The method of claim 7 wherein the at least one common attribute comprises a geographical location.