7. A method, comprising: accepting, using a computer, interaction from a first user to access a website and to interact with at least a first character on said website; subsequent to said accepting interaction from the first user, registering, using the computer, a second character by said first user on said website by receiving entry of a unique code that is associated with the second character and is entered into the computer, where the unique code as entered is uniquely identified with the second character, and wherein the unique code when entered causes information indicative of the second character to be obtained from a database of characteristics and associated with the second character during registration, and grants the first user access to a portion of the website for interacting with said second character, wherein said interacting customizes said second character; and subsequent to said grant of access to the portion of the website for interacting with the second character, transferring the second character from the first user to a second user, where said transfer comprises deactivating the unique code to prevent using the unique code to access the second character by entering the unique code, creating and providing a new unique code to the second user, wherein the new unique code is subsequently received from the second user and used to register and associate the character as customized by the first user with the second user, and granting the first user continued access to said first character on said website.
7. A method, comprising: accepting, using a computer, interaction from a first user to access a website and to interact with at least a first character on said website; subsequent to said accepting interaction from the first user, registering, using the computer, a second character by said first user on said website by receiving entry of a unique code that is associated with the second character and is entered into the computer, where the unique code as entered is uniquely identified with the second character, and wherein the unique code when entered causes information indicative of the second character to be obtained from a database of characteristics and associated with the second character during registration, and grants the first user access to a portion of the website for interacting with said second character, wherein said interacting customizes said second character; and subsequent to said grant of access to the portion of the website for interacting with the second character, transferring the second character from the first user to a second user, where said transfer comprises deactivating the unique code to prevent using the unique code to access the second character by entering the unique code, creating and providing a new unique code to the second user, wherein the new unique code is subsequently received from the second user and used to register and associate the character as customized by the first user with the second user, and granting the first user continued access to said first character on said website. 12. A method as in claim 7 , wherein said information includes initial attributes associated with said second character, said initial attributes including levels that are represented by numerical values that can be increased by certain actions that the user takes to interact with the second character.