16. The method of claim 10 , wherein determining the short-term category of interest comprises determining the short-term category if interest based on, at least, user specific information.
16. The method of claim 10 , wherein determining the short-term category of interest comprises determining the short-term category if interest based on, at least, user specific information. 17. The method of claim 16 , wherein the user specific information includes at least one of demographic information of the user and location information of the user.