9. A non-transitory computer-readable medium encoded with instructions which, when executed on a processor, perform a method for establishing brand-driven URL navigation, the method comprising: receiving a user selection of an accepted third party; transmitting third party selection information to the accepted third party, the third party selection information being based on the user selection; and receiving brand-driven keyword data from the accepted third party in response to the transmission of the third party selection information, the brand-driven keyword data mapping a keyword to a particular URL; whereby, in response to receiving an instruction from a client for information sufficient to access the particular URL, the method provides to the client a response comprising a client-executable program configured to execute upon receipt without further client input and determine the particular URL based at least in part on an evaluation of a client-specified keyword and on the brand-driven keyword data.
9. A non-transitory computer-readable medium encoded with instructions which, when executed on a processor, perform a method for establishing brand-driven URL navigation, the method comprising: receiving a user selection of an accepted third party; transmitting third party selection information to the accepted third party, the third party selection information being based on the user selection; and receiving brand-driven keyword data from the accepted third party in response to the transmission of the third party selection information, the brand-driven keyword data mapping a keyword to a particular URL; whereby, in response to receiving an instruction from a client for information sufficient to access the particular URL, the method provides to the client a response comprising a client-executable program configured to execute upon receipt without further client input and determine the particular URL based at least in part on an evaluation of a client-specified keyword and on the brand-driven keyword data. 10. The non-transitory computer-readable medium according to claim 9 , the method further comprising: receiving brand management participation information from one or more participating third parties, the one or more participating third parties not being associated with a domain; generating a list of suggested third parties based on the received brand management participation information, wherein the user selection is based on the list of suggested third parties.