38. The product summary generator of claim 36 , further comprising an alternative products database for storing a plurality of candidate alternative products, wherein said alternative product selection module selects said alternative product from said alternative products database.
38. The product summary generator of claim 36 , further comprising an alternative products database for storing a plurality of candidate alternative products, wherein said alternative product selection module selects said alternative product from said alternative products database. 39. The product summary generator of claim 38 , wherein said alternative product selection module determines a severity differential between each of said plurality of attributes for said plurality of candidate alternative products and said specific product.