14. The method as set forth in claim 1 , wherein said step of establishing comprises accessing a master set of conversion terms and using a linguistic comparison tool to select first alternative candidate conversion terms from said master set of conversion terms.
14. The method as set forth in claim 1 , wherein said step of establishing comprises accessing a master set of conversion terms and using a linguistic comparison tool to select first alternative candidate conversion terms from said master set of conversion terms. 17. The method as set forth in claim 14 , wherein said step of establishing comprises eliminating at least one of said first alternative candidate conversion terms to establish said set of alternative candidate conversion terms.