12. A server comprising: a data processor; a memory, coupled to the data processor, for storing instructions and data; a sponsored concept receiver to receive a sponsored concept from a sponsoring company via a data network; an interface component to interface with a search engine, the search engine to produce search results from the one or more content datastores by matching a search query with content items stored in the one or more content datastores, the interface component to receive a first search query corresponding to a search by a first user, the first search query being used by the search engine to match with content items stored in the one or more content datastores, the first search query also being used to determine if the sponsored concept and the first search query fit within match criteria; a related query processor to determine if the sponsored concept and the first search query fit within match criteria, the related query processor to generate for the first user, if the sponsored concept and the first search query fit within match criteria, a first link enabling the first user to initiate a conversation between the first user and an agent of the sponsoring company, the first link being a user interface element that can be activated by the first user; a communication component to initiate a conversation between the first user and the agent of the sponsoring company upon activation of the first link; the interface component to receive a second search query corresponding to a search by a second user, the second search query being used by the search engine to match with content items stored in the one or more content datastores; the related query processor to determine if the first search query and the second search query fit within match criteria, the related query processor to generate for the first user, if the first search query and the second search query fit within match criteria, a second link enabling the first user to initiate a conversation between the first user and the second user, the second link being a user interface element that can be activated by the first user, the second link including at least a portion of the second search query from the second user; and the communication component to initiate a conversation between the first user and the second user upon activation of the second link.
12. A server comprising: a data processor; a memory, coupled to the data processor, for storing instructions and data; a sponsored concept receiver to receive a sponsored concept from a sponsoring company via a data network; an interface component to interface with a search engine, the search engine to produce search results from the one or more content datastores by matching a search query with content items stored in the one or more content datastores, the interface component to receive a first search query corresponding to a search by a first user, the first search query being used by the search engine to match with content items stored in the one or more content datastores, the first search query also being used to determine if the sponsored concept and the first search query fit within match criteria; a related query processor to determine if the sponsored concept and the first search query fit within match criteria, the related query processor to generate for the first user, if the sponsored concept and the first search query fit within match criteria, a first link enabling the first user to initiate a conversation between the first user and an agent of the sponsoring company, the first link being a user interface element that can be activated by the first user; a communication component to initiate a conversation between the first user and the agent of the sponsoring company upon activation of the first link; the interface component to receive a second search query corresponding to a search by a second user, the second search query being used by the search engine to match with content items stored in the one or more content datastores; the related query processor to determine if the first search query and the second search query fit within match criteria, the related query processor to generate for the first user, if the first search query and the second search query fit within match criteria, a second link enabling the first user to initiate a conversation between the first user and the second user, the second link being a user interface element that can be activated by the first user, the second link including at least a portion of the second search query from the second user; and the communication component to initiate a conversation between the first user and the second user upon activation of the second link. 18. The server as claimed in claim 12 wherein the conversation initiated upon activation of the first link enables video communication.