66. The system of claim 62 , wherein the first endorsement information comprises: a category suited for classifying local search queries; an identifier of a first local product or service provider in the category; and a rating of the first local product or service provider.
66. The system of claim 62 , wherein the first endorsement information comprises: a category suited for classifying local search queries; an identifier of a first local product or service provider in the category; and a rating of the first local product or service provider. 68. The system of claim 66 , wherein the first member's rating comprises one or more of: a binary positive or negative rating, a scaled grade, and a comment characterizing the first member's rating of the first local product or service provider.