5. In a computer network, a method for dynamically creating one or more hyperlinks within an electronic text file, comprising the steps of: analyzing the electronic text file by term weighting words in the electronic text file to identify one or more keywords contextually relevant to the electronic text file; for at least one keyword of the one or more keywords: querying a multimedia content database to identify at least one multimedia video content item related to the at least one keyword, the multimedia video content item identified by comparing the at least one keyword to metadata associated with multimedia video content in the multimedia content database; generating at least one hyperlink for the keyword, the generated hyperlink including a pointer to the identified multimedia video content item related to the keyword for subsequent retrieval of the multimedia video content item; inserting a keyword hyperlink into the electronic text file prior to a web server sending the electronic text file to a user device, the keyword hyperlink linking the at least one keyword to a display based on the generated hyperlink; responsive to inserting the keyword hyperlink into the electronic text file, and prior to receiving a request for the multimedia video content item, copying the multimedia video content item from the multimedia content database into a particular memory; the web server responding to a request from the user device for the multimedia video content item by accessing the multimedia video content item from the particular memory.
5. In a computer network, a method for dynamically creating one or more hyperlinks within an electronic text file, comprising the steps of: analyzing the electronic text file by term weighting words in the electronic text file to identify one or more keywords contextually relevant to the electronic text file; for at least one keyword of the one or more keywords: querying a multimedia content database to identify at least one multimedia video content item related to the at least one keyword, the multimedia video content item identified by comparing the at least one keyword to metadata associated with multimedia video content in the multimedia content database; generating at least one hyperlink for the keyword, the generated hyperlink including a pointer to the identified multimedia video content item related to the keyword for subsequent retrieval of the multimedia video content item; inserting a keyword hyperlink into the electronic text file prior to a web server sending the electronic text file to a user device, the keyword hyperlink linking the at least one keyword to a display based on the generated hyperlink; responsive to inserting the keyword hyperlink into the electronic text file, and prior to receiving a request for the multimedia video content item, copying the multimedia video content item from the multimedia content database into a particular memory; the web server responding to a request from the user device for the multimedia video content item by accessing the multimedia video content item from the particular memory. 9. The method of claim 5 , wherein the pointer includes storage addresses within the computer network for the identified multimedia video content item.