16. The computer program product of claim 12 wherein the actions further comprise: determining that one or more of the query results are common terms by comparing each of the query results against the common terms data store; skipping each of the query results that are determined to be common terms; processing the query results that are determined to be non-common terms, the processing including determining that one or more of the non-common terms are generic terms by comparing each of the non-common terms to the generic terms data store; skipping each of the query results that are determined to be generic terms; and searching each of the query results that are determined to be both non-common and non-generic terms using the second set of one or more unstructured data sources by utilizing the search engine.
16. The computer program product of claim 12 wherein the actions further comprise: determining that one or more of the query results are common terms by comparing each of the query results against the common terms data store; skipping each of the query results that are determined to be common terms; processing the query results that are determined to be non-common terms, the processing including determining that one or more of the non-common terms are generic terms by comparing each of the non-common terms to the generic terms data store; skipping each of the query results that are determined to be generic terms; and searching each of the query results that are determined to be both non-common and non-generic terms using the second set of one or more unstructured data sources by utilizing the search engine. 17. The computer program product of claim 16 wherein the generic terms include identification data pertaining to one or more known businesses.