12. A method comprising: maintaining metapages on a social networking system, each metapage associated with a plurality of pages on the social networking system that describes an equivalent concept; receiving a query for a concept from a user of the social networking system; retrieving, by a processor, a metapage associated with a set of pages corresponding to the concept; determining, by the processor, a best page for the user from among the set of pages corresponding to the concept, the determining based on information about the user comprising: retrieving a language setting for the user; determining the best page of the cluster of pages based at least in part on the retrieved language setting of the user; and providing, as results of the query, the determined best page for the user and the set of pages corresponding to the concept to the user, where the set of pages are collapsed into a selectable link.
12. A method comprising: maintaining metapages on a social networking system, each metapage associated with a plurality of pages on the social networking system that describes an equivalent concept; receiving a query for a concept from a user of the social networking system; retrieving, by a processor, a metapage associated with a set of pages corresponding to the concept; determining, by the processor, a best page for the user from among the set of pages corresponding to the concept, the determining based on information about the user comprising: retrieving a language setting for the user; determining the best page of the cluster of pages based at least in part on the retrieved language setting of the user; and providing, as results of the query, the determined best page for the user and the set of pages corresponding to the concept to the user, where the set of pages are collapsed into a selectable link. 16. The method of claim 12 , wherein determining, for the user, a best page from among the set of pages corresponding to the concept based on information about the user further comprises: retrieving behavioral information about a plurality of actions of the user inside and outside of the social networking system, the behavioral information including expressions of interest in pages of the set of pages corresponding to the concept and clicks on external websites; and determining the best page based on the retrieved behavioral information about the user, where the best page is determined as the page having a highest number of actions by the user.