12. A computing system, comprising: one or more processors; and one or more computer-readable media, the one or more computer-readable media storing computer-readable instructions for execution by the one or more processors to cause the one or more processors to perform operations, the operations comprising: accessing an estimated location of a wireless network access point; accessing a network name associated with the wireless network access point; analyzing the network name using textual analysis techniques to identify at least one text signal, the at least one text signal comprising a set of one or more characters; identifying an entity associated with the wireless network access point based at least in part on the text signal and the estimated location of the wireless access point, the entity identified based at least in part by matching the text signal with at least a portion of semantic entity name corresponding to the entity associated with the wireless network access point; and providing the semantic entity name associated with the entity for display in a graphical user interface.
12. A computing system, comprising: one or more processors; and one or more computer-readable media, the one or more computer-readable media storing computer-readable instructions for execution by the one or more processors to cause the one or more processors to perform operations, the operations comprising: accessing an estimated location of a wireless network access point; accessing a network name associated with the wireless network access point; analyzing the network name using textual analysis techniques to identify at least one text signal, the at least one text signal comprising a set of one or more characters; identifying an entity associated with the wireless network access point based at least in part on the text signal and the estimated location of the wireless access point, the entity identified based at least in part by matching the text signal with at least a portion of semantic entity name corresponding to the entity associated with the wireless network access point; and providing the semantic entity name associated with the entity for display in a graphical user interface. 14. The computing system of claim 12 , wherein the operation of identifying an entity associated with the wireless network access point based at least in part on the text signal and the estimated location of the wireless access point comprises the operations of: accessing a database of entity information; identifying a plurality of candidate entities based at least in part on the estimated location of the wireless network access point; determining a confidence score for each of the plurality of candidate entities based at least in part on the text signal; and identifying at least one of the plurality of candidate entities as the entity associated with the wireless network access point based at least in part on the confidence score.