16. The system of claim 12 , wherein the data processor is configured to compute the projected effectiveness by determining whether the one or more changes of the respective one or more marketing attributes for the marketable item will result in a level of change of a corresponding marketing-related performance parameter for that marketable item that exceeds the corresponding pre-defined value.
16. The system of claim 12 , wherein the data processor is configured to compute the projected effectiveness by determining whether the one or more changes of the respective one or more marketing attributes for the marketable item will result in a level of change of a corresponding marketing-related performance parameter for that marketable item that exceeds the corresponding pre-defined value. 17. The system of claim 16 , wherein the corresponding marketing-related performance parameter includes at least one of: increased sales, and increased marketing interest.