1. A computer-implemented method for generating an electronic content item, the method comprising: receiving, at a server, a request from a content sponsor to generate an electronic content item associated with a concept, wherein the electronic content item is of the form of a creative and being generated automatically by the server; automatically determining, by the server and based on the concept, an image for inclusion in the electronic content item, wherein the determining includes comparing the concept to a title associated with the image and/or metadata associated with the image; suggesting, by the server and based on the determining, presentation content to the content sponsor for inclusion in the electronic content item including presenting at least a portion of the determined image responsive to the received request; receiving, at the server and from the content sponsor, a selection from the suggested presentation content; automatically generating, at the server, the electronic content item for the content sponsor using the selection; associating one or more keywords with the electronic content item; and storing the electronic content item and the associated one or more keywords such that it may be retrieved in response to a user query received in the future upon comparison with the associated one or more keywords.
1. A computer-implemented method for generating an electronic content item, the method comprising: receiving, at a server, a request from a content sponsor to generate an electronic content item associated with a concept, wherein the electronic content item is of the form of a creative and being generated automatically by the server; automatically determining, by the server and based on the concept, an image for inclusion in the electronic content item, wherein the determining includes comparing the concept to a title associated with the image and/or metadata associated with the image; suggesting, by the server and based on the determining, presentation content to the content sponsor for inclusion in the electronic content item including presenting at least a portion of the determined image responsive to the received request; receiving, at the server and from the content sponsor, a selection from the suggested presentation content; automatically generating, at the server, the electronic content item for the content sponsor using the selection; associating one or more keywords with the electronic content item; and storing the electronic content item and the associated one or more keywords such that it may be retrieved in response to a user query received in the future upon comparison with the associated one or more keywords. 34. The method of claim 1 , wherein the concept comprises an image, further comprising: reading optical data from the image by an image processor to identify at least one image, wherein the suggested presentation content is selected based on the identified at least one image.