17. An apparatus for retrieving a webpage associated with a brand-specific keyword, comprising: a memory; and a processor communicatively coupled to the memory, the processor being configured to: receive a user selection of an accepted third party; transmit third party selection information to the accepted third party, the third party selection information being based on the user selection; receive brand-driven keyword data from the accepted third party in response to the transmission of the third party selection information, the brand-driven keyword data mapping a brand-driven keyword to a particular brand-driven URL; receive an instruction from a client to obtain information sufficient to access the particular brand-driven URL; and provide a response comprising a client-executable program configured to execute upon receipt without further client input and determine information sufficient to access the particular brand-driven URL, the particular brand-driven URL being determined based at least in part on an evaluation of a client-specified keyword and the brand-driven keyword data.
17. An apparatus for retrieving a webpage associated with a brand-specific keyword, comprising: a memory; and a processor communicatively coupled to the memory, the processor being configured to: receive a user selection of an accepted third party; transmit third party selection information to the accepted third party, the third party selection information being based on the user selection; receive brand-driven keyword data from the accepted third party in response to the transmission of the third party selection information, the brand-driven keyword data mapping a brand-driven keyword to a particular brand-driven URL; receive an instruction from a client to obtain information sufficient to access the particular brand-driven URL; and provide a response comprising a client-executable program configured to execute upon receipt without further client input and determine information sufficient to access the particular brand-driven URL, the particular brand-driven URL being determined based at least in part on an evaluation of a client-specified keyword and the brand-driven keyword data. 18. The apparatus of claim 17 , wherein the particular brand-driven URL is based on the location of the client.