18. Apparatus to process an incoming voice message, the apparatus comprising: a communication interface to receive the incoming voice message; and a processing module to: automatically analyze message content of the incoming voice message to identify at least one keyword included in the message content, the message content analysis being performed while a caller is connected with the communication interface; identify a predefined action associated with the at least one keyword, the predefined action including associating a priority with the incoming voice message; and perform the predefined action when the at least one keyword is identified in the message content, the predefined action including a search action wherein the message content includes a spoken search term used to obtain an equivalent textual search term which is used to search a database of stored incoming voice messages for the textual equivalent search term to identify any stored incoming voice messages including the spoken search term.
18. Apparatus to process an incoming voice message, the apparatus comprising: a communication interface to receive the incoming voice message; and a processing module to: automatically analyze message content of the incoming voice message to identify at least one keyword included in the message content, the message content analysis being performed while a caller is connected with the communication interface; identify a predefined action associated with the at least one keyword, the predefined action including associating a priority with the incoming voice message; and perform the predefined action when the at least one keyword is identified in the message content, the predefined action including a search action wherein the message content includes a spoken search term used to obtain an equivalent textual search term which is used to search a database of stored incoming voice messages for the textual equivalent search term to identify any stored incoming voice messages including the spoken search term. 20. The apparatus of claim 18 , wherein the content is analyzed by performing speech recognition on the incoming voice message to obtain an equivalent text message and parsing the text message to identify the at least one keyword.