11. The apparatus as claimed in claim 9 , wherein said one or more functions apply to said plurality of reviews when one or more reviews are syndicated to a requesting user, wherein accepting input from said subject-owner is responsive to verifying said subject-owner.
11. The apparatus as claimed in claim 9 , wherein said one or more functions apply to said plurality of reviews when one or more reviews are syndicated to a requesting user, wherein accepting input from said subject-owner is responsive to verifying said subject-owner. 12. The apparatus as claimed in claim 11 , wherein said plurality of reviews includes a first review and a second review and wherein said one or more functions includes a filtering function, said filtering function configured such that said second review is not included in said syndication.