12. The system of claim 11 , wherein said domain name appraisal module is further configured to: i) while said query result does not comprise said one or more matching data records, and while a quantity of said one or more query parameters is greater than 0: a) remove one of said one or more query parameters; and b) query said database for said one or more matching data records according to said one or more query parameters remaining; ii) responsive to a determination that said query result comprises said one or more matching data records: a) generate a weighted query value comprising a quotient of said quantity of said one or more query parameters remaining, divided by 3; and b) prior to generating said keyword appraisal: 1) reset a value of said keyword frequency count to a product of said keyword frequency count and said weighted query value; and 2) reset a value of said keyword monetary value to a product of said keyword monetary value and said weighted query value.
12. The system of claim 11 , wherein said domain name appraisal module is further configured to: i) while said query result does not comprise said one or more matching data records, and while a quantity of said one or more query parameters is greater than 0: a) remove one of said one or more query parameters; and b) query said database for said one or more matching data records according to said one or more query parameters remaining; ii) responsive to a determination that said query result comprises said one or more matching data records: a) generate a weighted query value comprising a quotient of said quantity of said one or more query parameters remaining, divided by 3; and b) prior to generating said keyword appraisal: 1) reset a value of said keyword frequency count to a product of said keyword frequency count and said weighted query value; and 2) reset a value of said keyword monetary value to a product of said keyword monetary value and said weighted query value. 13. The system of claim 12 , wherein said domain name appraisal module is further configured to remove said top level domain as said one of said one or more query parameters prior to removing said ordinal position of said keyword as said one of said one or more query parameters.