2. The method of claim 1 , wherein analyzing preferences of the user of the computer system to identify the set of customization rules comprises: generating, by the one or more computer processors, a profile associated with the user, based, at least in part, on the identified set of customization rules at a first time; and updating, by the one or more computer processors, the profile, based, at least in part, on an additional set of customization rules at a second time.
2. The method of claim 1 , wherein analyzing preferences of the user of the computer system to identify the set of customization rules comprises: generating, by the one or more computer processors, a profile associated with the user, based, at least in part, on the identified set of customization rules at a first time; and updating, by the one or more computer processors, the profile, based, at least in part, on an additional set of customization rules at a second time. 4. The method of claim 2 , wherein monitoring the user of the computer system comprises: updating, by the one or more computer processors, the profile, based, at least in part, on the identified low engagement level; and customizing, by the one or more computer processors, one or more portions of the requested textual content, based, at least in part, on the identified low engagement level.