8. A computer program product comprising a computer readable medium including one or more computer readable instructions stored thereon that, when executed by a computer, cause the computer to automatically generate a naturally reading narrative product summary including assertions about a specific product selected by a user, said computer readable instructions comprising: instructions for receiving the selection of the specific product from the user, the specific product associated with a plurality of attributes; instructions for determining at least one attribute of the plurality of attributes for comparison for the specific product selected by the user and selecting a comparable product based on the at least one attribute, the comparable product being the product having a high value rating for the at least one attribute; and instructions for generating the naturally reading narrative product summary including assertions about the specific product selected by the user and a recommendation of the comparable product.
8. A computer program product comprising a computer readable medium including one or more computer readable instructions stored thereon that, when executed by a computer, cause the computer to automatically generate a naturally reading narrative product summary including assertions about a specific product selected by a user, said computer readable instructions comprising: instructions for receiving the selection of the specific product from the user, the specific product associated with a plurality of attributes; instructions for determining at least one attribute of the plurality of attributes for comparison for the specific product selected by the user and selecting a comparable product based on the at least one attribute, the comparable product being the product having a high value rating for the at least one attribute; and instructions for generating the naturally reading narrative product summary including assertions about the specific product selected by the user and a recommendation of the comparable product. 10. The product summary generator of claim 8 , wherein said product attribute module determines an attribute rank of said selected product and said selected comparable product, said selected comparable product having an attribute rank that is higher than said selected product for said at least one attribute.