2. The method of claim 1 , wherein the hybrid information collected and associated with one or more users includes at least one of: static user information about the one or more users; static content information associated with usage of such content by the one or more users; activity information associated with online activities of the one or more users; dynamic user information related to a dynamic online context surrounding the one or more users when they are online; dynamic content information collected online with respect to the one or more users; derived user information obtained based on at least one of the static and dynamic user information and the activity information of the one or more users; and derived content information obtained based on at least one of the static and dynamic content information and the activity information of the one or more users.
2. The method of claim 1 , wherein the hybrid information collected and associated with one or more users includes at least one of: static user information about the one or more users; static content information associated with usage of such content by the one or more users; activity information associated with online activities of the one or more users; dynamic user information related to a dynamic online context surrounding the one or more users when they are online; dynamic content information collected online with respect to the one or more users; derived user information obtained based on at least one of the static and dynamic user information and the activity information of the one or more users; and derived content information obtained based on at least one of the static and dynamic content information and the activity information of the one or more users. 3. The method of claim 2 , wherein the hybrid information is analyzed by: building a static profile based on the static user information and static content information for each of the one or more users when the user is offline; building a dynamic profile based on at least one of the dynamic user information and dynamic content information for each of the one or more users when the user is online; and generating an integrated profile for each of the one or more users by combing the static profile and the dynamic profile for the user.