14. The method of claim 9 , further comprising determining a social media sentiment score for the website based on collected comments that include the keywords.
14. The method of claim 9 , further comprising determining a social media sentiment score for the website based on collected comments that include the keywords. 15. The method of claim 14 , wherein determining the social media sentiment score comprises: assigning a first value to positive comments, a second value neutral comments and a third value to negative comments; summing all instances of the assigned first, second and third values; and dividing by a total number of all the positive, neutral and negative comments.