7. A computer program product comprising a non-transitory computer-readable storage medium storing executable code, the code when executed performs steps comprising: identifying a first set of third-party content objects associated with a user of a social networking system; determining a delivery time range associated with the first set of third-party content objects describing when to provide the third-party content objects; determining whether to provide a first set of notifications of the first set of third-party content objects to a user device of the user based on the delivery time range and when a last notification of third-party content objects was provided to the client device; providing the first set of notifications of the first set of third-party content objects to the user device based on the determination; identifying a higher frequency of user interactions with the first set of notifications in a time period within the delivery time range compared to another time period within the delivery time range; and increasing a rate at which to provide a second set of notifications of third-party content objects during the time period based at least in part on the identified higher frequency of the received interactions in the time period, wherein the rate is a number of notifications that can be sent to the user during the time period.
7. A computer program product comprising a non-transitory computer-readable storage medium storing executable code, the code when executed performs steps comprising: identifying a first set of third-party content objects associated with a user of a social networking system; determining a delivery time range associated with the first set of third-party content objects describing when to provide the third-party content objects; determining whether to provide a first set of notifications of the first set of third-party content objects to a user device of the user based on the delivery time range and when a last notification of third-party content objects was provided to the client device; providing the first set of notifications of the first set of third-party content objects to the user device based on the determination; identifying a higher frequency of user interactions with the first set of notifications in a time period within the delivery time range compared to another time period within the delivery time range; and increasing a rate at which to provide a second set of notifications of third-party content objects during the time period based at least in part on the identified higher frequency of the received interactions in the time period, wherein the rate is a number of notifications that can be sent to the user during the time period. 8. The computer program product of claim 7 , wherein the third-party content objects comprise informational content objects describing at least one of movie show times, movie reviews, restaurant menus, restaurant reviews, product information, and product reviews of interest to the user.