5. The method of claim 1 wherein the RSS-retrievable specific event information is a set comprising an event announcement, a date, a time and a description, and an XML file format meta-data tag; and wherein the calendar format is a format specific for the user calendar.
5. The method of claim 1 wherein the RSS-retrievable specific event information is a set comprising an event announcement, a date, a time and a description, and an XML file format meta-data tag; and wherein the calendar format is a format specific for the user calendar. 6. The method of claim 5 wherein the periodically checking the body content of the web page at the at least one web page uniform resource locator addresses further comprising checking for a presence of a calendar tag; and wherein the identifying the RSS-retrievable specific event information is further in response to the presence of the calendar tag.