1. A system for providing web services for a business hierarchy, comprising: a web server comprising a processor and computer-readable storage media communicatively coupled to a network; a website resident on the storage media of the webserver and made available on the network by the webserver, wherein the website is configurable to display content to a user in one of a plurality of operational modes, each operational mode corresponding to a geographic granularity of the business hierarchy, the operational modes including a local mode comprising content pertaining to a particular location, a regional mode comprising content pertaining to a plurality of locations, and a national mode comprising information pertaining to a plurality of regions; and a configuration module communicatively coupled to the website to configure the website to display content to a user in a selected operational mode responsive to a request from the user for content from the web server, wherein the operational mode is selected based on a geographic granularity associated with the user.
1. A system for providing web services for a business hierarchy, comprising: a web server comprising a processor and computer-readable storage media communicatively coupled to a network; a website resident on the storage media of the webserver and made available on the network by the webserver, wherein the website is configurable to display content to a user in one of a plurality of operational modes, each operational mode corresponding to a geographic granularity of the business hierarchy, the operational modes including a local mode comprising content pertaining to a particular location, a regional mode comprising content pertaining to a plurality of locations, and a national mode comprising information pertaining to a plurality of regions; and a configuration module communicatively coupled to the website to configure the website to display content to a user in a selected operational mode responsive to a request from the user for content from the web server, wherein the operational mode is selected based on a geographic granularity associated with the user. 5. The system of claim 1 , wherein the plurality of operational modes comprises one or more operational modes corresponding to an advertising campaign of the business hierarchy.