1. A method of presenting a customized application page in an application, the method comprising: receiving an application package from a communications network, the application package containing markup data and one or more resources defining the customized application page; rendering an offering tile on a display by the application, the offering tile displaying a first graphic image defined by an image resource in the received application package when the offering tile is in focus, and a second graphic image defined by a second image resource in the received application package when the offering tile is not in focus; receiving a target page identifier in response to a user selection of the offering tile; and responsive to the receiving of the user selection of the offering tile, identifying markup data of the application package for the customized application page according to the received target page identifier, processing the identified markup data for the customized application page to identify at least one of the one or more resources of the application package referenced in the markup data, and rendering the customized application page defined by the identified markup data on the display to include the at least one resource.
6. The method of claim 1 wherein the receiving operation comprises: periodically receiving additional application packages from a media information system server to replace the received application package, each received application package sharing a common target page identifier used by the application to reference customized application pages.