20. The medium of claim 19 , wherein determining from the transcription that the particular phrase is not currently designated as a hotword comprises: determining that the particular term is not associated with an active hotword model.
19. The medium of claim 18 , wherein identifying that the particular phrase is not currently designated as a hotword comprises: generating a transcription of an utterance of the particular phrase; and determining from the transcription that the particular phrase is not currently designated as a hotword.