11. The platform of claim 4 , said processor configured for: for a customer having a Web presence, capturing said customer's social media experiences by any of leveraging and/or activating a social media login session; leveraging and/or activating a social media ID; capturing a social media name and social media ID; and collecting information through an active campaign.
4. A customer predictive experience platform, comprising: a processor; a memory with instructions executable by the processor, the processor configured both for identifying, building, and reinforcing positive sentiment, and for specifically responding to negative sentiment by: generating an alert in a new thread; using text mining and targeting an issue; containing, limiting, and focused responding to the issue, and actively managing and recovering in the case of negative sentiment; amplifying positive sentiment, volume and building authority in the case of positive sentiment, and driving customer education and feedback learning and action; the processor configured for providing automation enhancing brand ambassadors; integration into corporate messaging and marketing, including two-way information exchange and synergy; and the processor configured for providing a live portal to manage social media engagement and feedback.