15. A non-transitory computer readable medium carrying one or more instructions to expand a website, wherein the one or more instructions, when executed by one or more processors, causes the one or more processors to perform the steps of: receiving a filter set comprising a plurality of filters for a website, wherein the filters are associated with a plurality of online messages such that a first online message may be tagged with a first filter to describe the first online message; receiving a user input corresponding to a second filter from a first user; determining, by a computer, a reputation associated with the first user; and adding, if the reputation associated with the first user is high, the second filter to the filter set for the website such that a second online message may be tagged with the second filter to describe the second online message.
20. The non-transitory computer readable medium as set forth in claim 15 , wherein the steps further comprise: receiving content from the first user; and increasing the reputation of the first user in response to receiving the content from the first user.