5. The method as recited in claim 1 , further comprising: receiving a search query; ascertaining one of the plurality of objects that is pertinent to the search query; and providing a set of reviews associated with the ascertained one of the plurality of objects.
1. A method, comprising: obtaining a review including a set of text, wherein the review includes user-generated content; determining, for the review, a numerical value for each of a plurality of objects, the numerical value indicating a likelihood that a corresponding one of the plurality of objects could have generated the review, the plurality of objects each representing a corresponding one of a plurality of entities; identifying one of the plurality of objects that, if the review were generated from one of the objects, is most likely to have generated the review based, at least in part, upon the numerical value that has been determined for each of the plurality of objects, wherein the identified one of the plurality of objects indicates the one of the plurality of entities that is most likely to be a primary subject of the review; associating the review with the identified one of the plurality of objects such that a plurality of reviews associated with the identified one of the plurality of objects includes the review; and aggregating information from at least a portion of the plurality of reviews.