3. An information processing apparatus for presenting information on an item selected in accordance with a user's preference, the information including a comment on the item, the apparatus comprising: a processor, wherein the processor is configured to: store comment data on the item, wherein the comment data includes comment information in the form of sentences describing the item; select a keyword from words in the comment data; store content data on the item, wherein the content data includes content information representing the item; extract a feature quantity of the content data; verbalize the feature quantity in the form of a word corresponding to the feature quantity, based on a dictionary that shows a relationship between the feature quantity and the word; match the keyword and the word corresponding to the feature quantity with user preference information; and control presentation of information on the item selected in accordance with the user's preference by displaying the word corresponding to the feature quantity in a format different from other words out of words constituting the comment, the word contributing to the selection of the item.
9. The apparatus according to claim 3 , wherein the processor is further configured to store information indicating a relationship with a predetermined feature quantity, wherein when a predetermined word is selected from words displayed in a format different from the other words as a word having served for the selection of the item, the control section is configured to select the feature quantities related to the selected predetermined word on the basis of the information stored in the other storage section, and is configured to display a list of the selected feature quantities.