18. The system of claim 12 , wherein the instructions further cause the processor to transmit an instruction to display a graphical representation of the first automated conversation path on an agent device corresponding to a contact center agent.
12. A system for managing chat automation, the system comprising: a processor; and a memory coupled to the processor, wherein the memory stores instructions that, when executed by the processor, cause the processor to: receive a signal indicating a communication is being initiated by an end user operating an end user device; receive information from the end user device regarding the communication, the information from the end user device comprising demographic information of the end user and a topic of the communication; select a first automated conversation path from among a plurality of conversation paths based on the topic of the communication, wherein each of the plurality of communication paths is defined by a predetermined unique group of one or more stages for progressing through an automated chat communication session; select a first automated chat profile, based on the information regarding the communication, for use by an automated chat resource to engage in an automated chat communication session; invoke the automated chat resource with the first automated chat profile for engaging in the automated chat communication session with the end user device, wherein the automated chat resource is configured to follow the first automated conversation path during the chat communication session; monitor of automated chat responses during the chat communication session for calculating a confidence level based on the first automated chat profile and the conversation path; and redirect the chat communication session to a second automated conversation path and transition the chat communication session to a second automatic chat profile in response to at least one of the confidence levels falling below a first threshold level based on input received from the end user device during the chat communication session, wherein the automated chat resource is configured to follow the second automated conversation path during the chat communication session.