1. A method, comprising: providing a customized message in a wireless access point; providing a customized trigger word including a specification of an address of a wireless device to be detected, a specification of a type of the wireless device, and a specification of a time of day that must exist when an event is detected; enabling the access point to detect events specified by the customized trigger word, wherein the events include receiving a signal from a wireless device within a coverage area of the access point, the signal indicating a type of the wireless device and an address of a wireless device; using the customized trigger word to access the customized message; and using said trigger word to invoke sending the customized message to a content server, in response to said detected events occurring with a time of day that is the same as the time of day specified in the customized trigger word.
6. The method of claim 1 , which further comprises: defining parameters for the customized message including geographic coordinates of the access point.