41. The method of claim 40 , wherein the adaptive modeling algorithm includes a modified naïve Bayes classifier, wherein the modified Bayes classifier accommodates multiple simultaneous features, and wherein the modified Bayes classifier is capable of excluding selected features.
40. The method of claim 38 , wherein the step of predicting a rating based on implicitly rated features comprises: determining features that correlate to the user's tastes and preferences, based on previous ratings of items by the user; optionally, presenting the user with a list of the features allowing the user to interactively modify the list; and inputting the features to the adaptive modeling algorithm, wherein the adaptive modeling algorithm rates items not previously rated.