5. The computer-implemented method of claim 1 , wherein the ancillary content is advertisement.
1. A computer implemented method of dynamically displaying ancillary content on a webpage, the computer implemented method comprising: a processor detecting a text entry into a find engine, wherein the find engine is software that locates and highlights the text entry within a main body of a webpage being displayed on a computer; determining a scope of the text entry based on a first textual context of the text entry and a type of webpage being displayed, wherein the scope of the text entry defines a general subject area related to the text entry, and wherein the type of webpage is devoted to the general subject area; utilizing an in-place adjustment to automatically retrieve and display a first ancillary content on the webpage based on the first textual context of the text entry and the type of webpage being displayed, wherein the in-place adjustment incorporates the first ancillary content into the webpage without refreshing the main body of the webpage; matching a social network group to a user of the computer and to a provider of the first ancillary content, wherein the user of the computer and the provider of the first ancillary content are members of a same group in a social network; replacing the first ancillary content on the webpage with a second ancillary content, wherein the second ancillary content is provided by the provider that is a member of the same group in the social network as the user of the computer; determining a second textual context of the first ancillary content; determining an ancillary content type of the first ancillary content, wherein the ancillary content type is devoted to the general subject area; automatically executing the find engine with the text entry against the first ancillary content to determine a relevancy level of the first ancillary content to the text entry; determining that the second ancillary content is more relevant to the scope of the text entry than the first ancillary content based on a combination of the first textual context, the second textual context, the type of webpage being displayed, the ancillary content type, and the relevancy level of the first ancillary content to the text entry; replacing the first ancillary content on the webpage with the second ancillary content; and retrieving and displaying the second ancillary content only if a first quantity of entries of the text entry in the main body of the webpage exceeds a first predetermined number, and if a second quantity of entries of the text entry in the first ancillary content are less than a second predetermined number.