1. A method for reconciling detailed user transaction feedback with a numerical seller rating that rates a seller of a product, comprising: detecting, by one or more computer processors, that the numerical seller rating indicates a negative experience; mining a sentiment of words in the feedback and detecting that the words in the feedback indicate positive sentiment; responsive to detecting that the words in the feedback indicate positive sentiment, mining the sentiment of words in the feedback and detecting that the words in the feedback do not indicate any negative sentiment; and responsive to detecting that the words in the feedback do not indicate any negative sentiment, transforming a state of the numerical seller rating from a state that is inconsistent with the words in the feedback to a state that is reconciled with the words in the feedback.
4. The method of claim 1 wherein transforming a state of the numerical seller rating from a state that is inconsistent with the words in the feedback to a state that is reconciled with the words in the feedback is done by weighting the numerical seller rating.