2. The method of claim 1 , further comprising: playing a sequence of messages associated with the first usage metaphor, wherein at least one of the sequence of messages comprises an advertisement chosen based on one of a geographic region.
1. A method, comprising: using one or more computers to send and receive messages in an electronic message board over a network, said messages comprising user content and an icon selection received from at least one user, wherein the user content comprises non-textual and textual content, wherein the non-textual content comprises audio content; recognizing speech in the received audio content; comparing content of the recognized speech to a predetermined set of usage metaphors, each of the set of usage metaphors associated with an icon, to identify a first usage metaphor corresponding to the recognized speech; storing, in a non-transitory data storage associated with the electronic message board based on the comparing, the received user content and an association between the received user content and the first usage metaphor and a first icon corresponding to the icon selection, wherein other content received from other users is stored in the data storage and associated with other metaphors that are different than the first usage metaphor; searching, after the associating, for stored content related to the first usage metaphor; identifying, based on the searching, at least one result associated with the first usage metaphor, each result comprising a respective audio element and a respective icon stored for the respective audio element; and display on a user interface associated with the electronic message board, for each result of the at least one result, a representation of the result including the respective icon of the result, and a corresponding control for activating the respective audio element of the result.