17. A method for identifying relevant advertisements, the method comprising: receiving a search query, wherein the search query includes at least a root term, wherein a location is identified from the root term when a location term is not included as part of the search query; accessing advertisement candidate listings from an advertiser database; comparing the root term with the advertisement candidate listings to determine a contextual relevancy for the advertisement candidate listings; identifying relevant advertisement candidates from the advertisement candidate listings, wherein the relevant advertisement candidates have a determined contextual relevancy with the root term; comparing the location or location term with geographic associations from the identified relevant advertisement candidates; identifying geo-relevant advertisement candidates from the identified relevant advertisement candidates by matching a geographic association from the identified relevant advertisement candidates with the location or location term from the search query; and associating the identified geo-relevant advertisement candidates with the search query.
19. The method of claim 17 , wherein the association of the identified geo-relevant advertisement candidates with the search query comprises updating the advertisement candidate listings to associate the identified geo-relevant advertisement candidates in the advertisement candidate listings with the search query.