12. The medium of claim 11 , wherein the content criteria comprise searchable keywords and to evaluate, the computer is to search for keywords from the content criteria associated with supplemental multi-media content.
11. A non-transitory computer-readable medium comprising instructions stored thereon which when executed by a computer, cause the computer to: evaluate multi-media content accessible to a user's computer using content criteria in order to identify supplemental multi-media content; trigger from the evaluation to generate identified supplemental multi-media content to the user's computer in one of a plurality of different personalities for display; and transmit selected supplemental multi-media content in one of the plurality of different personalities corresponding to the current user to the user's computer.