29. The non-transitory computer-readable storage medium of claim 23 , wherein the genetic rule generator is configured to utilize the rule set including the one or more selected rules in order to identify duplicate sets of item description information that describe a common item.
30. The non-transitory computer-readable storage medium of claim 29 , wherein the genetic rule generator is configured to merge the duplicate sets of item description information together to generate a single combined set of item description for the common item.