7. A computer program product for extracting, transforming, and loading (ETL) job utilizing a business glossary stage comprising: one or more computer-readable storage devices and program instructions stored on at least one of the one or more tangible storage devices, the program instructions comprising: program instructions to determine a business glossary, wherein the business glossary comprises a business term that correspond to a first business term of a first asset, a second business term of the second, and a third business term of a third asset, wherein the first asset comprises customer transaction information, the second asset comprises customer personal information, and the third asset comprises customer rating information; program instructions to receive a request from a user to create an ETL job associated with the business term; and, program instructions to create an ETL job for the business term, wherein the ETL job comprises a business glossary stage, wherein the business glossary stage comprises correlating the business term to the first business term and to the second business term, program instructions to rename the first business term in the first asset to the business term, program instructions to rename the second business term in the second asset to the business term, program instructions to combine the customer transaction information of the first asset and the customer personal information of the second asset into a single data entry of a final database, and program instructions to filter the final database to remove data entries which do not fulfill criteria of the ETL job, wherein the criteria comprises a minimum spend value for a fourth business term of the first asset; program instructions to repeat the ETL job correlating the business term to the third business term.
8. The computer program product of claim 7 , further comprising: program instructions to receive a request from the user to run the ETL job; and program instructions to perform the business glossary stage, wherein the program instructions to perform the business glossary stage comprises program instructions to reference the business glossary in order to determine one or more assets associated with the one or more business terms.