23. The computer-readable medium of claim 17 , wherein the instructions further comprise an operation to migrate agent content into the script segments.
17. A non-transitory computer-readable medium storing instructions executable by a digital processing apparatus to perform an operation to formulate a computerized presentation of a sequence of scripts, the operation comprising: providing scripts comprising fixed content; providing users to control presentation of the scripts; allowing users to interject into the presentation of the scripts with agent content; observing the users during presentation to a contact and recording the execution of the script segments and interjection of agent content as presented at the discretion of the user during an interaction between the user and the contact; and providing a script structure comprising a script sequence and script content, the script structure reflecting at least one choice made by the user during the presenting of scripts to a contact, as recorded during the execution of the script segments and interjection of agent content by the user.