13. The method of claim 1 , wherein the integration rule is selected based on at least locale information indicated by a social network user profile of a viewing user to be provided with the integrated phrase.
1. A computer implemented method comprising: receiving an abstract phrase comprising a text phrase and a variable at a particular position in the text phrase; receiving a text value for the variable; combining the text phrase of the abstract phrase and the text value according to the particular position of the variable; and applying, by a computer system, an integration rule at a boundary of the text phrase of the abstract phrase and the text value to produce an integrated phrase, the integration rule based on a language rule, wherein the integration rule changes a portion of a word of the text phrase of the abstract phrase or a portion of a word of the text value so that the text phrase and the text value comply with the integration rule.