11. The system of claim 10 , further comprising the feedback collection software that provides users who access a particular web page a viewable element through which to provide their comments regarding one or more aspects of a business associated with the particular web page.
10. A system for measuring and reporting business intelligence pertinent to a business, comprising software encoded in a computer readable medium and when executed using one or more processors operable to: access a plurality of user comments collected from users of one or more web pages using feedback collection software that provides users who access a particular web page a viewable element through which to provide their comments regarding one or more aspects of a business associated with the particular web page; access an assigned rating selected from a plurality of available ratings for each collected user comment based on a subjective assessment of the collected user comment, wherein the subjective assessment comprises a keyword association; associate each of the plurality of collected user comments with one or more predefined business-related categories of a plurality of predefined business-related categories, wherein the plurality of predefined business-related categories comprises at least two predefined business-related categories selected from the group consisting of customer service, products, marketing, and sales; and generate a report identifying, for each of the plurality of predefined business-related categories, one or more quantitative values derived from the collected user comments associated with that business-related category.