9. Logic encoded in non-transitory media that includes code for execution and when executed by a processor is operable to perform operations comprising: identifying a particular word recited by an active speaker in a conference involving a plurality of endpoints in a network environment; evaluating a profile associated with the active speaker in order to identify contextual information associated with the particular word; determining augmented data associated with the particular word based on the contextual information identified from the profile associated with the active speaker; providing augmented data associated with the particular word to at least some of the plurality of endpoints.
10. The logic of claim 9 , wherein the active speaker is identified using a facial detection protocol, or a speech recognition protocol.