31. The one or more computer-readable storage media of claim 30 , wherein the first identifier includes a unique identification code associated with the particular media content.
30. The one or more computer-readable storage media of claim 29 , wherein searching the database comprises: determining a first identifier based at least in part on the first descriptive information; searching the database using the first identifier; when no physical media product that stores the particular media content is identified using the first identifier, determining a second identifier based at least in part on the first descriptive information; and searching the database using the second identifier.