5. A method for providing secured controlled delivery of content to a user, the method comprising the steps of: receiving behind a firewall a content item generated and pushed from behind said firewall and directed towards a plurality of address identifiers, from a particular sending address, over a secured communication channel; and in response to receiving the content item, for each address identifier, determining if this is the first content item to be received for the address identifier from the particular sending address, and if this is the first content item: based at least in part on at least a portion of the address identifiers within the pushed content item and the particular sending address, generate a substantially unique identifier for the address identifier and particular sending address pair; create a URL that is based on the substantially unique identifier; create an RSS based index file that is accessible via the URL; and place at least a portion of the content of the content item within the RSS based index file, whereby utilizing an RSS reader, a user associated with the address identifier can selectively receive the at least a portion of the content item without being vulnerable to SPAM or phishing.
6. The method of claim 5 , wherein if in the examining step it is determined that this is not the first content item to be received for the address identifier from the particular sending address, further comprising the steps of: performing a look up of a URL that is associated with the address identifier and particular sending address pair; modifying an existing RSS based index file associated with the URL by placing at least a portion of the content of the content item within the RSS based index file.