13. A web server for delivering a message while simultaneously promoting a brand web server having a processor executing instructions that cause the web server to provide the online service comprising: a sponsor selection mechanism for allowing a communicating user to select at least one sponsor from a list of provided sponsors; a text input area for allowing the communicating user to input text for display in conjunction with the selected sponsor; a target user selection mechanism for allowing the communicating user to select at least one target user for receipt of the selected sponsor display and the input text in a billboard advertisement, wherein the target user selection mechanism further comprises a public list selection mechanism for selection of the at least one target user, the public list selection mechanism allowing communicating user selection of a common characteristic of the at least one target user such that the online service is able to select a set of target users sharing the common characteristic that includes a location of residence; a billboard creation website for processing input information, wherein the billboard creation website accesses an advertising database to produce the list of provided sponsors and accesses an address book clearinghouse to obtain target user contact information; a billboard database for storing information obtained by the billboard creation website; a billboard publication service to obtain stored information from the billboard database, obtain any blocked contacts from the address book clearinghouse, and publish the billboard advertisement to a user profile store; and a billboard composition service for obtaining a billboard identifier from the user profile store and billboard details from the billboard database, the billboard composition service composing the billboard advertisement for rendering.
15. The web server of claim 13 , wherein the target user selection mechanism comprises a semi-private list selection mechanism for selection of the at least one target user, the semi-private list selection mechanism allowing selection of a pre-determined group of individuals determined by the communicating user.