17. The method of claim 16 , further comprising: determining, by the one or more physical processors, one or more activities in the one or more requests; and performing, by the one or more physical processors, the one or more activities, wherein determining the promotional content comprises determining the promotional content based on the one or more activities.
19. The method of claim 17 , wherein determining the one or more activities comprises determining a navigation route to be calculated for the user in response to the one or more requests, wherein performing the one or more activities comprises calculating the navigation route for the user, and wherein determining the promotional content comprises determining the promotional content based on the navigation route.