2. The method of claim 1 , further comprising the step of determining a topic expertise level for each of the one or more topics on the one or more web page, wherein customizing and transmitting the content to a user is based on the one or more search terms and the topic expertise level.
3. The method of claim 2 , further comprising the step of customizing a technical level of a written content of the one or more topics on the one or more web pages to match the expertise level for each of the one or more topics.