11. The preference extracting apparatus according to claim 10 , wherein the presenting section translucently displays the search result based on the keyword by the searching means.
10. The preference extracting apparatus according to claim 1 , further comprising: searching means for searching the video contents matching with the preference information from a plurality of the video contents, wherein the presenting section displays the keyword on a part or all of the display screen displaying a video image of the video contents and presents a search result based on the keyword by the searching means.