17. The method of claim 16 , further comprising determining when to present the positive relevance link and the negative relevance link for the given result.
16. A method, performed by a computer system executing machine-readable instructions, the method comprising acts of: automatically associating an interactive positive relevance link and an interactive negative relevance link with each result of a results page, the results page lists results of a search processed for a query; automatically analyzing metadata and selecting topical terms from the metadata of each result comprising at least one descriptive word from at least one target webpage; for each result, automatically reformulating the query into a positive feedback query for the positive relevance link and a negative feedback query for the negative relevance link based respectively on addition and negation of the topical terms; and processing a selection of the positive feedback relevance link of a given result to return new search results based on inclusion of the topical terms formulated into the positive feedback query, or processing a selection of the negative feedback relevance link of the given result to return new search results based on removal of the topical terms from the negative feedback query.