5. The method of claim 1 , further comprising: determining a geographic location of the particular point-of-interest, wherein: one or more of the sets of information are stored in a point-of-interest database, the first search engine results page includes one or more links to the points-of-interest which satisfy the query, presented in a list of search results or overlaid on a map, selecting the plurality of geographic areas further comprises determining that the plurality of geographic areas are at or near the geographic location of the selected point-of-interest, the incremented score for each of the selected geographic areas is stored in association with the selected point-of-interest, in the point-of-interest database, and the incremented scores stored in the point-of-interest database are used to generate the second search engine results page.
6. The method of claim 5 , wherein determining the geographic location of the selected point-of-interest further comprising: determining geographic coordinates of the selected point-of-interest based on accessing a location database which stores information identifying points-of-interest, and geographic coordinates associated with each identified point-of-interest.