12. An article of manufacture comprising: a computer-readable medium having instructions stored thereon, which when executed by a processor on the computer, cause the computer to perform a method of disseminating online promotion campaigns, the instructions comprising: instructions for integrating an online promotion campaign into an application integrated with a social media platform via an application programming interface (API)), wherein the application is configured to enable accessing and harvesting of profile information of users of the social media platform from the social media platform for the online promotion campaign, wherein the social media platform further includes viral features that can be leveraged to disseminate the online promotion campaign, and wherein the online promotion campaign includes distributing coupons or vouchers to participants, wherein the coupons or vouchers are integrated with the API to provide personalized information about participants of the online promotion campaign on the coupons or vouchers; instructions for receiving interest in the online promotion campaign from a participant through an entry point; instructions for harvesting for the online promotion campaign identification information from a social media profile of the participant maintained by the social media platform; instructions in response to the received interest in the online promotion campaign from the participant for generating a personalized coupon or voucher for the participant containing at least some of the participant's identification information; and instructions for distributing the personalized coupon or voucher to the participant, wherein the identification information on the coupon or voucher provides a higher level of security and authenticity than vouchers or coupons that do not contain such identification information.
14. The article of manufacture of claim 12 , further comprising instructions for receiving interest in the online promotion from a contact in the list of contacts and instructions for inviting the contact to provide a further list of social network contacts to interact with the promotion.