1. A method comprising: initiating a test sequence against a production database within a system of a host organization, the system having a processor and memory therein, wherein the test sequence specifies (i) new data for insertion into the production database during the test sequence and (ii) one or more test queries against the production database during the test sequence; performing a database transaction to insert the new data into the production database without committing the new data to the production database; recording names of one or more objects corresponding to the inserted new data, the one or more objects created as part of the transaction to insert the new data into the production database within a transaction entity object map, wherein recording the names of the one or more objects corresponding to the inserted new data comprises recording the names of the one or more objects created within the transaction entity object map during the performing of the database transaction to insert the new data into the production database in which the transaction entity object map is used for transaction management operations, including: (i) checking locks on objects stored within the production database, (ii) protecting against deadlock by queries executed against the production database, (iii) determining a failure occurs during transactions with the production database, (iv) determining a rollback is required for transactions with the production database, (v) determining any new changes to data have occurred before committing transactions to the production database affected by the new changes to data, and (vi) determining a commit operation is permissible for transactions with the production database; the method further comprising: modifying the one or more test queries specified by the test sequence to no longer query against the production database by substituting the one or more test queries with references to the names of the one or more objects in operating memory separate from information stored within the production database; and executing the one or more modified test queries.
14. The method of claim 1 , further comprising: executing a roll-back operation against the production database for the new data inserted into the production database during the test sequence, wherein the roll-back operation is initiated responsive to the test sequence terminating.