10. A computer-implemented method of managing a social networking feed, comprising: receiving a message from a client device; defining a keyword that represents a custom message type; determining a message type of the message based on a syntax of the message, wherein a message type is associated with a specific message display style comprising at least one of a presentation parameter and a formatting parameter, the message type comprising the custom message type and the syntax comprising the keyword; retrieve a message display style associated with the message type; and display the message with the message display style specific to the message type of the message.
11. The method of claim 10 , the syntax of the message comprising invisible metadata that represents the message type.