14. The method of claim 1 wherein the one or more words embody a concept.
1. A computer-implemented method comprising: identifying, using one or more processors, a creative for processing, the creative including a title portion, a body portion and optionally a reference portion, wherein the title portion constitutes a first line of text, and the body portion includes second and third lines of text; evaluating the body portion including determining when the body portion includes one or more words that can be added to the title portion, wherein evaluating the body portion includes evaluating either or both of the second and the third line of text to identify the one or more words; promoting, using the one or more processors, the one or more words into the title portion; and providing the creative including the title portion with the promoted one or more words.