20. The computer system of claim 14 comprising: wherein the product image is a prior product image; product image logic coupled to the annotated display driving logic and configured to, in response to receiving the selection of the particular attribute group location, drive generating an updated graphical user interface display of an updated product image; option selection logic coupled to the annotated display driving logic and configured to receive a selection of a particular option for customizing a particular attribute in the particular attribute group and determine that the particular option is different than a default option; product image logic coupled to the option selection logic and configured to, in response to the determining that the particular option is different than the default option, drive generating a graphical user interface display of a deemphasized version of the updated product image in place of the updated product image.
21. The computer system of claim 20 wherein the deemphasized version of the updated product image is one or more of a less bright version of the updated product image, a blurred version of the updated product image, or a differently colored version of the updated product image.