16. The apparatus of claim 11 , wherein the process group further includes: filtering the online recommendation result; calculating a semantic similarity between the online recommendation result and the current search term such that the online recommendation result has the semantic similarity that is greater than a preselected first threshold value; calculating an intention similarity between the online recommendation result and the current search term such that the online recommendation result has the intention similarity that is greater than a preselected second threshold value; or a combination thereof.
11. An apparatus for presenting a search result in response to a current search term, comprising: a hardware processor; and a memory having one or more programs stored thereon for instructing said hardware processor to: determine a pre-established first model corresponding to preselected user information and including historical user search data; identify a selected historical search term in the historical user search data that corresponds with the current search term; identify a selected historical selection result in the historical user search data that corresponds with the identified historical search term; determine the search result based upon the identified historical selection result, wherein determining the search result includes determining an online recommendation result based upon the identified historical selection result; process the online recommendation result to generate a generated recommendation result; and present the generated recommendation result, wherein said hardware processor is configured to process the recommendation result via at least one process selected from a process group including: calculating a literal association degree between the online recommendation result and the current search term according to a logistic regression process such that the online recommendation result has the literal association degree that is greater than a preselected third threshold value; calculating a semantic association degree between the online recommendation result and the current search term according to a gradient boost decision tree such that the online recommendation result has the semantic association degree higher than a preselected fourth threshold value; or a combination thereof.