3. The method of claim 1 , further comprising generating a recommendation for modifying the hierarchical structure of the web site.
1. A method for modifying the structure of a network accessible web site based on an analysis of activity associated with the web site, the method comprising the steps of: identifying a web site comprising a plurality of web pages; identifying a hierarchical structure of predetermined transitional links between the plurality of web pages of the web site; monitoring navigation of the web site by a plurality of users to construct a navigational history of the plurality of users; identifying sequential user accesses to the plurality of web pages; maintaining data representative of said web pages, structural characteristics, including said predetermined transitional links, and navigational history, wherein said data is maintained in a memory device; and applying a set of rules to said data to modify the hierarchical structure of the web site, thereby providing an alternate future user navigation.