5. The method of claim 1 , the obtaining a set of related content comprising: obtaining the coupon.
1. A method for displaying a related content view, comprising: responsive to receiving a query through a search interface: obtaining a set of search results corresponding to the query; and displaying at least a portion of the set of search results within a main search engine results view of the search interface; obtaining a set of related content corresponding to at least one of the query or a search result within the set of search results, the set of related content comprising at least one of a link to an application, an image, a video, a coupon, a map direction or a map; and responsive to receiving a semantic zoom command associated with the main search engine results view, transitioning the search interface from the main search engine results view to a related content view comprising a first portion of the set of related content.