52. A method, comprising: generating a peer advertisement for a peer in a peer-to-peer network, wherein the peer advertisement comprises an identifier for the peer and a communication address for the peer; wherein said peer advertisement further comprises an indication of a service or a content provided by the peer corresponding to that peer advertisement; generating a service advertisement for each of one or more of services provided by the peer, wherein each service advertisement comprises an identifier for the corresponding service and an indication of how to access the corresponding service; generating a content advertisement for each of one or more of contents provided by the peer, wherein each content advertisement comprises an identifier for the corresponding content and an indication of how to access the corresponding content; and publishing the peer advertisement and one or more of said service advertisements or said content advertisements in the peer-to-peer network to be discoverable by other peers, wherein the peer advertisement includes an indication of a service or a content provided by the peer.
54. The method as recited in claim 52 , wherein the peer advertisement indicates the one or more services provided by the peer.