11. The logic of claim 8 , the processor being further operable to perform operations comprising: sorting a list of additional users associated with a new search query; and comparing occurrences of additional terms used by the additional users in order to derive an absolute expertise to be included in a new response for the new search query.
8. Logic encoded in one or more tangible media that includes code for execution and when executed by a processor is operable to perform operations comprising: receiving data propagating in a network environment; evaluating one or more fields in the data, wherein the evaluating includes searching and filtering for nouns and noun phrases; identifying selected terms within the nouns and noun phrases, wherein the selected terms correspond to one or more topics, wherein the selected terms are tagged with respective expertise tags; identifying in real time a first user who generated the data and a second user who consumed the data; adding the selected terms to a first personal vocabulary of the first user and a second personal vocabulary of the second user, wherein the first personal vocabulary is associated with expertise of the first user in the one or more topics and the second personal vocabulary is associated with expertise of the second user in the one or more topics, wherein the selected terms are assigned a higher weight in the first personal vocabulary than in the second personal vocabulary; and associating the first user and the second user with the expertise tags.