10. An apparatus comprising: at least one processor; and and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus at least to receive a media clip; receive sensor data captured at least partly in connection with a capture of the media clip; derive at least one context using a context model based at least partly on the sensor data; cause an indication on the context to be provided to a user by receiving a search query having at least one search criterion that is relevant to the context, deriving a similarity between the context and the at least one search criterion and causing at least a part of the media clip to be presented with an indication on the context based on the derived similarity as a response to the search query; receive feedback on the relevance of the indication on the context of the presented media clip to the search query from the user; and adapt the context model based on the feedback.
16. The apparatus according to claim 10 , wherein the at least one memory and the computer program code are further configured to, with the at least one processor, cause the apparatus at least to: adapt the context model additionally based on the similarity; and adapt the first parameter value based on at least one of the feedback or the similarity.