26. The computer program of claim 25 , further comprising: program code for generating, using an entity builder, an entity key required to publish the block of text, wherein the entity builder is linked to the publishing entity table.
27. The computer program of claim 26 , wherein generating an entity key comprises: program code for providing a choice list for each business entity to which the block of text pertains, wherein each choice list comprises at least one specific instance of the corresponding business entity; program code for selecting an instance of each business entity from each choice list; program code for building the entity key based on the selected instance of each business entity; and program code for storing the entity key in a published standard text table.