6. A computing system, comprising: at least one processor; and a computer-readable medium encoded with instructions which, when executed by the at least one processor, cause the computing system to: to receive image data, the image data including text data; to receive social network data associated with a first user profile corresponding to the computing system, the social network data including information related to one or more different user profiles linked, within a social network, to the first user profile; to perform character recognition of the text data; to determine a plurality of potential user-selectable functions based at least in part on recognized characters of the text data; to determine, based at least in part on the social network data, a first user-selectable function of the plurality of potential user-selectable functions; to cause display of an icon to the user, the icon including at least two user-selectable portions including: a first user-selectable portion that, when selected, causes execution of the first user-selectable function; and a second user-selectable portion that, when selected, causes execution of an action to cause display of additional user-selectable functions of the plurality of potential user-selectable functions.
13. The computing system of claim 6 , further comprising: a camera to capture the image data; and an interface to display the icon.