20. The system of claim 11 , wherein the information uniquely identifying the printed document and uniquely identifying the user of the printed document associates the printed document with the particular mixed media reality document.
11. A system for using a printed document describing goods or services, comprising: a memory for storing computer instructions; a storage device storing a plurality of mixed media reality documents; and a processor for executing the computer instructions, wherein the memory includes: a document fingerprint matching module for receiving a captured image of at least a portion of the printed document, the portion including information uniquely identifying the printed document and uniquely identifying a user of the printed document, extracting features from the captured image including the information, and comparing the extracted features with the plurality of mixed media reality documents stored in the storage device to identify a particular mixed media reality document; and an order processing module for retrieving user information associated with the user using the particular mixed media reality document and causing an order form to be displayed on a capture device of the user, the displayed order form pre-populated with the user information.