1. A method comprising: identifying, on a touchscreen display, a drag area in a user interface of a first mobile application in response to a drag command from a user of a mobile device; identifying an entity from a graph-based data store based on recognition performed on content in the drag area; receiving a drop location associated with a second mobile application, the second mobile application differing from the first mobile application; determining an action to be performed in the second mobile application based on the drop location; and performing the action in the second mobile application using the entity.
5. The method of claim 1 , wherein the drop location includes an icon that launches the second mobile application.