24. The computer program product of claim 22 , wherein the first advertisement includes a promotion to purchase a product or service.
22. A computer program product for generating conceptual search results including targeted advertisement, comprising: a memory storing computer-executable code; and a processor in communication with the memory and operable to execute the computer-executable code to cause performance of: determining a first concept in response to a query term, determining a second concept in response to the query term, wherein the first concept and the second concept are not related to each other, determining a first advertisement relating to the first concept, determining a second advertisement relating to the second concept, wherein the first advertisement and the second advertisement are not related to each other, determining a first content type in which to represent the first concept, and determining a second content type in which to represent the second concept.