37. The apparatus of claim 36 , further comprising: the processor driving the recommendations not just by individual uses, but by the use of communities, leveraging the wisdom of crowds and community emergent behavior.
36. The apparatus of claim 30 , further comprising: the processor generating a set a recommendations that may be applied to a search; and for a given user who may be anonymous, and a given search query, means for using the recommendations to refine and augment a resulting search.