10. A method, comprising: receiving, by a system comprising a processor, a message comprising first message content comprising a message element, wherein the message element is associated with a first device display area of a device display; determining, by the system, a first display size token from display size tokens comprising a text-only display size token associated with generating a textual representation of the message element, an icon-only display size token associated with generating an icon representation of the message element, a reduced-size display size token associated with generating a representation that is smaller than a full-sized representation of the message element, a full-size display size token associated with generating the full-sized representation of the message element, and an increased-size display size token associated with generating a representation that is larger than the full-sized representation of the message element; determining, by the system, a first layout of the message comprising the message element displayed in the first device display area based on the first display size token and first device display area, wherein the determining the first layout comprises applying a scaling rule facilitating display of a selectable minimum number of rows of second message content via the device display, wherein the second message content is older than the first message content and is to be displayed in a second device display area; facilitating, by the system, a first display of the message on the device display based on the first layout; receiving, by the system, a first message update comprising third message content newer than the first message content and, in response, determining a second display size token from the display size tokens based on the message element being displayed in the second device display area of the device display and the second message content being displayed in a third display area of the device display; in response to receiving a first instruction to move the message element to the second device display area, determining, by the system, a second layout of the message comprising the message element displayed in the second device display area based on the second display size token and the second device display area, wherein the determining the second layout comprises applying the scaling rule to facilitate the display of the selectable minimum number of rows of the third message content via the first device display area of the device display; and facilitating, by the system, a second display of the message on the device display based on the second layout.
11. The method of claim 10 , further comprising, in response to the receiving the first message update, displaying, by the system, the third message content in the first device display area, displaying, by the system, the first message content in the second device display area, and displaying, by the system, the second message content in the third device display area.