7. A program product stored on a recordable medium, which when executed by a computer, normalizes and processes database data representation and metadata, comprising: program code configured for ingesting database data structured in at least two disparate predefined database formats used by at least two different database management systems (DBMS), wherein the structured data are elements of at least one relational database, the elements representing values of well-known entities; program code providing a set of automated text analytics processes that, when applied to the ingested database data, treat the ingested database data as unstructured data, and generates normalized data described by consistent and structured metadata, wherein the set of text analytics processes apply a shared set of metadata tags to describe the normalized data; program code for processing the normalized data, wherein the processing includes translating and expanding the normalized data into a consistent structure which is ready for mining and OLAP (online analytical processing) applications; and program code for generating mining and OLAP results using the normalized data.
11. The program product of claim 7 , wherein the generated normalized data is indexed.