4. The method of claim 3 , wherein the one or more metrics comprises: recency, frequency and monetary value of transactions made by the customer, value representing one or more campaign management and performance related details, value representing attrition, customer lifetime value, value representing product related details, and value representing service related details offered by the enterprise.
5. The method of claim 4 , wherein the one or more scores comprise recency frequency and monetary score, campaign response score, attrition score, cross-sell products, customer lifetime value, service level agreement score.