10. Apparatus comprising a storage medium storing a program having instructions which when executed by a processor will cause the processor to: obtain input of an entity identifier uniquely associated with an entity operating a website, the entity identifier selected by one other than the entity and designating an entity database record within a database maintained by one other than the entity; obtain entity data including data pertaining to the entity operating the web site from the entity database record within the database using the entity identifier; access a template for a web page, the template including a content container and a style element; generate the web page for the entity using the template by dynamically inserting the entity data into the content container, the entity data inserted as the web page loads and presented as directed by the style element; enable revision of the web page by customizing the style element separately from the entity data to thereby create a customized style element; receive a request to update the web page to include updated entity data from an updated entity database record within the database; obtain the updated entity data including new data pertaining to the entity from the updated entity database record within the database using the entity identifier; and regenerate the web page using the template and the customized style element by dynamically inserting the updated entity data into the content container as the web page loads and, the web page rendered so as to include the updated entity data presented as directed by the customized style element.
13. The apparatus of claim 10 wherein the customized style element created by the entity alters the appearance of the entity data visible on the web page.