6. The method of claim 3 , wherein first conversational data comprises colloquial terms used by the entity.
3. A computer implemented method for analyzing conversational data, the method comprising: receiving first conversational data that is produced by an entity; identifying a first set of lexical features from the first conversational data; reducing, by a computer, the first set of lexical features to generate a first language map; and storing the first language map into a corpus of language maps in association with the entity, the corpus comprising a plurality of language maps that are associated with different entities.