3. The computer-implemented method of claim 1 , further comprising: determining to provide the third-party content object associated with the interest of the second user to the first user based on the measure of likelihood.
1. A computer-implemented method comprising: maintaining connections between users of a social networking system; identifying a second user that is connected to a first user in the social networking system; identifying a third-party content object associated with an interest of the second user, the third-part content object associated with a geographic location of an entity located at the geographic location; determining a measure of likelihood for the third-party content object associated with the interest of the second user, the measure of likelihood describing whether the second user is interested in the third-party content object; determining that the first user is nearby the geographic location associated with the third-party content object; and providing a notification to the first user regarding the third-party content object associated with the interest of the second user responsive to determining that the first user is nearby the geographic location.