4. The one or more computer storage media of claim 1 , wherein generating the deeplink hierarchy for the website comprises: grouping a first set of web pages at a first node; ranking the web pages from the first set of web pages against one another; and including deeplinks for the first node for only a portion of the web pages from the first set of web pages based on the ranking of the web pages.
5. The one or more computer storage media of claim 4 , wherein the web pages from the first set of web pages are ranked against one another based on historical statistics about end users' interaction with web pages.