11. The method of claim 10 , further comprising operating the computer processor to perform operations comprising prompting a user to define one or more quality goals in accordance with which business process entities are to be selected for invocation at stages of an active instance of the business process.
10. The method of claim 1 , further comprising: on a display, presenting a user interface prompting a user to define the quality taxonomy classifying outcomes of instances of the automated business process, wherein the presenting comprises presenting the user interface to prompt the user to define the quality taxonomy in terms of a set of quality categories each of which is associated with (i) a respective condition on process execution data derived from audit logs generated during execution of instances of the business process, and (ii) a respective quantitative quality score value.