8. An apparatus, comprising: a processor configured to: perform a natural language interpretation of a message posted on a website data source from an end user responsive to identifying the message posting being related to a predefined monitored entity; process the message to determine the user's topic of interest; generate a response to the message responsive to the user's topic of interest; and a transmitter configured to send the response to the end user; wherein the end user is identified by matching user specific information included in the message to pre-stored user specific information stored in a database.
11. The apparatus of claim 8 , wherein the processor is further configured to notify the predefined monitored entity of the user's topic of interest.