12. The system of claim 11 , wherein the text message advertisement is prepended or appended to a beginning or end of a text message sent to the device by a publisher based upon the device being registered with the publisher to receive text messages.
11. The system of claim 10 , further comprising: an advertisement server operable to transmit a text message advertisement based upon a text message search request received from the device, the text message advertisement defining navigation instructions associated with one or more options included in a text message module, selection of an option indicating which of the one or more text messages is the selected text message, the text message advertisement being associated with the advertisement.