11. An apparatus comprising: a database of reviews; and a review-provider server that accepts as input a review request for a reviewed subject from a first networked computer, wherein said review request is responsive to processing of a client-side script by said first networked computer and further wherein said client-side script is caused to be received by said first networked computer by a networked third-party server; selects one or more reviews of said reviewed subject responsive to said review request from said database of reviews; and sends at least a portion of said one or more reviews to said first networked computer.
19. The apparatus of claim 11 , wherein said first networked computer is associated with a requesting user and further wherein said review-provider server computes a social distance between said requesting user and a user-author of one of said one or more reviews.