9. The method of claim 4 wherein: determining display information for the identified search results based on the first characteristic of the first identified search result and the second characteristic of the second identified search result comprises determining an order with which to display the first identified search result and the second identified search result based on the first characteristic of the first identified search result and the second characteristic of the second identified search result; and creating the graphical user interface enabling display of the identified search results to the user based on the display information comprises creating a graphical user interface enabling display of the first identified search result and the second identified search result in the determined order.
4. A method of creating a graphical user interface for search results, the method comprising: identifying search results for a received query from potential search results based on content data generated based on analyzing the potential search results, the identified search results including a first identified search result associated with a first link to first content and a second identified search result associated with a second link to second content; accessing characteristic data generated for the first and second identified search results based on analyzing the potential search results; determining, based on the accessed characteristic data corresponding to the first identified search result, a first characteristic of the first identified search result; determining, based on the accessed characteristic data corresponding to the second identified search result, a second characteristic of the second identified search result, the second characteristic of the second identified search result being different than the first characteristic of the first identified search result; determining display information for the identified search results based on the first characteristic of the first identified search result and the second characteristic of the second identified search result; creating a graphical user interface enabling display of the identified search results to the user based on the display information, each of the identified search results displayed with prose and an icon at an end thereof, the prose and icon of each identified search result indicating that the second content accessible through invocation of the second link associated with the second identified search result includes; and selecting an icon that reveals a description of (i) at least one characteristic of a search result, (ii) an explanation of the icon, and (iii) a detailed description of die characteristic and how a determination was made that content for which the icon is displayed has the at least one characteristic represented by the icon.