6. A system comprising: a processor; a storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising: logic executed by the processor for generating a database that stores associations between each of a plurality of media objects and temporal, spatial, social network or topical data, wherein the database includes relationships between specific media objects and metadata sources associated with a specific media object, user profile data, social network data or interaction data; logic executed by the processor for receiving a request from a requesting device associated with a user for media; logic executed by the processor for parsing the request to identify at least two of social criteria, topical criteria, or temporal criteria included in the request, the social criteria describing one or more people or types of people associated with the requested media, the topical criteria describing one or more topics associated with the requested media, and the temporal criteria describing a past time period associated with the requested media; logic executed by the processor for determining, when the request includes social criteria, media associated with the one or more people or types of people defined by the social criteria based on the association; logic executed by the processor for identifying, when the request includes topical criteria, topics associated with the request and determining media associated with the identified topics based on the association; logic executed by the processor for identifying, when the request includes temporal criteria, a time associated with the request and determining media associated with the identified time based on the association; logic executed by the processor for locating a plurality of media files that each match the at least two of social criteria, topical criteria, or temporal criteria included in the request based on the determined media associated with the one or more people or types of people, media associated with the identified topics, or media associated with the identified time; and logic executed by the processor for transmitting the plurality of media files on the playlist over the network to the requesting device.
9. The system of claim 6 wherein the request is transmitted from the requesting device when an advertisement is displayed or selected on the requesting device.