18. A communication processing apparatus, the apparatus comprising: an input configured to receive a broadcast with at least one of audio or text data; a memory storing information records comprising a table of one or more keywords and associated operative functions, the table having at least one keyword programmed by a user of the communication processing apparatus; and a processor device in communication with the memory and the input, programmed to: determine whether the audio or text data of the broadcast includes one or more broadcasted keywords; and perform a series of the associated operative functions with the one or more broadcasted keywords in response to determining that the one or more broadcasted keywords match one or more of the keywords in the table, while presenting output corresponding to the audio or text data during the broadcast, wherein the series of said associated operative functions comprises at least four of: placing a call using the one or more broadcasted keywords; comparing a performance history associated with the one or more broadcasted keywords; storing contact information derived from the one or more broadcasted keywords; determining a domain name having the one or more broadcasted keywords at least partially therein and generate a hyperlink from the domain name; searching a database device for advertising associated with the one or more broadcasted keywords; and performing an Internet search with the one or more broadcasted keywords.
21. The apparatus of claim 18 , wherein the processor device is further programmed to at least one of detect or recognize that the one or more broadcasted keywords includes at least one identifier.