37. The computer system of claim 27 , wherein the search criterion mapping component is further configured to update each search criterion map, and wherein updating the plurality of search criterion maps comprises deletion of one or more search criteria.
27. A computer system for optimizing a product web page for a product offered for sale over a computer network, comprising: one or more physical computing devices configured to implement: a search criterion mapping component configured to: receive information related to browsing activity of users responsive to search results of a plurality of user searches, wherein the plurality of user searches corresponds to a plurality of search criteria, and wherein each search criterion of the plurality of search criteria corresponds to a search criterion utilized in a user search of the plurality of user searches; for each search criterion of the plurality of search criteria, generate a search criterion map mapping the search criterion to a set of products, wherein the set of products are determined based at least in part on the browsing activity of a user that is responsive to the search results corresponding to the search criterion, wherein each search criterion map references one or more products associated with each search criterion; a map reversal component configured to, for each product referenced by at least one of the generated search criterion maps: determine, based at least in part on the generated search criterion maps, one or more search criteria associated with the product; generate a product map mapping the product to the one or more search criteria associated with the product as identified within at least one of the generated search criterion maps; and an interface component configured to: transmit, for display to a user, at least one search criterion of the one or more search criteria associated with a first product, wherein the at least one search criterion is determined based at least in part on the product map corresponding to the first product.