7. A non-transitory machine readable medium storing instructions that cause the processor to perform operations comprising collecting a social media post that relates to a topic, the topic comprising a brand and a product type, wherein the social media post is created by a user and collected from a social media website; analyzing a sentiment expressed in the social media post, the sentiment comprising an opinion of the user, the opinion relating to the topic; determining, for the social media post, a demographic category of the user, the demographic category comprising a user location of the user, an income level of the user, and an age of the user; archiving the social media post to a database stored on a storage device; indexing the social media post, wherein the indexing is based upon the sentiment, the topic, and the demographic category; generating a user interface that comprises a first interface, a second interface, and a third interface, wherein the first interface displays a real-time stream of a plurality of social media posts that relate to the topic, the plurality of social media posts comprising the social media post, the second interface displays most common phrases extracted from the topic during a time period, and the third interface displays a graphical representation of a count, for the time period, of the plurality of social media posts that relate to the topic in the real-time stream as updated in real-time; and providing the user interface to a social media analysis consumer.
9. The non-transitory machine readable medium of claim 7 , further comprising instructions that, when executed by the processor, cause the processor to perform operations further comprising: determining that an influencing condition exists based upon an analysis of the plurality of social media posts, wherein each of the plurality of social media posts relates to the topic and comprises a negative sentiment relating to the topic; and in response to determining that the influencing condition exists, posting social media to the social media website, wherein the social media is directed to the topic and is responsive to the plurality of social media posts.