4. The process of claim 1 , wherein the process action of personalizing results of the search based on knowledge of the identified site or IO comprises the actions of: maintaining a record of the individuals' search or interaction history in the search engine; and displaying aspects of the individuals' search or interaction history record to the individuals.
10. The process of claim 4 , wherein the process action of displaying aspects of the individuals' search or interaction history record to the individuals comprises an action of taking the individuals directly to the particular site or IO rather than displaying an information link associated therewith.