29. The apparatus of claim 28 , further comprising: said processor driving said recommendations not just by individual uses, but by the use of communities, leveraging the wisdom of crowds and community emergent behavior.
28. The apparatus of claim 16 , further comprising: said processor generating a set a recommendations that may be applied to a search; and for a given user who may be anonymous, and a given search query, said processor using said recommendations to refine and augment a resulting search.