28. The method of claim 27 , wherein the embedded advertisement correlates to one or more keywords in the statically formatted electronic document.
27. A method comprising: receiving an electronic document from a client over a network, wherein the document comprises content and wherein the document is not statically formatted: converting the electronic document to a statically formatted electronic document having the content, wherein said converting comprises: extending an edge of the statically formatted electronic document to create an extended area; determining an advertisement dependent on the content; formatting the advertisement for the extended area; and inserting the formatted advertisement into the extended area; and sending the statically formatted document including both the content and the advertisement to the client over the network, wherein the format of the statically formatted document is independent of an application used to display the statically formatted document; receiving the statically formatted electronic document having an extended area with the embedded advertisement formatted for the extended area; displaying the statically formatted electronic document including the content and the embedded advertisement; printing the statically formatted document including the content and without the extended area and embedded advertisement.