19. The computer-implemented method of claim 1 , further comprising: sending a piece of information in addition to the pass phrase from the server to the device of the first user or to the other device associated with the first user, the piece of information also for accessing the media item by the electronic reader device associated with the second user; in response to receiving the media item at the server, storing the media item in association with the piece of information; receiving, at the server, in addition to the pass phrase, the piece of information from the electronic book reader device of the second user; and wherein the sending of the media item to the electronic book reader device associated with the second user is also at least partly in response to the receiving of the piece of information at the server.
20. The computer-implemented method of claim 19 , wherein the pass phrase comprises two or more grammatically correct words and the piece of information comprises a numerical string.