13. The computing device of claim 12 , wherein the program logic further comprises: logic executed by the processor for transmitting the one or more extracted terms to a remote host; logic executed by the processor for receiving one or more resource locators from the remote host; and logic executed by the processor for using the one or more resource locators in the constructing of the one or more hyperlinks.
12. A computing device comprising: a processor; a storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising: logic executed by the processor for accessing a network resource model to identify a digital media object in a network resource, the network resource comprising a web page associated with a user and the digital media object previously embedded in the web page by the user, wherein the user is a person; logic executed by the processor for analyzing meta tags associated with the digital media object; logic executed by the processor for determining a topic relating to the meta tags; logic executed by the processor for selecting ad content based on the topic; logic executed by the processor for identifying data displayed on the network resource and surrounding the digital media object within a context of the network resource model; logic executed by the processor for extracting one or more first terms from the data displayed on the web page and surrounding the digital media object; logic executed by the processor for determining whether to construct one or more hyperlinks based on formatting parameters associated with the digital media object; and when the formatting parameters associated with the digital media object are above a predetermined threshold: logic executed by the processor for constructing the one or more hyperlinks based on the one or more first terms, the one or more hyperlinks comprising a content embedding entity identifier, the content embedding entity identifier comprising an identification of the user, the content embedding entity identifier in the one or more hyperlinks to allow for determinations of benefits to be shared by entities; and logic executed by the processor for inserting the one or more hyperlinks into the web page in proximity to the digital media object without affecting the digital media object so that the one or more hyperlinks can be viewed when the web page is viewed.