1. A computer-readable media embodied in a non-transient, physical memory device having stored thereon computer-executable instructions for presenting social product related content to a user via an e-commerce website, the instructions performing steps comprising: in response to the user requesting access to a webpage of the e-commerce website having information for a product: assembling from a data repository in which is stored documents which have been cross-referenced to products and individuals a set of documents wherein the assembled set of documents includes only those documents that have been cross-referenced within the data repository to the product; using a related persons map associated with the user to automatically retrieve from the assembled set of documents a subset of documents wherein the subset of documents includes only those documents within the assembled set of documents that have been cross-referenced within the data repository to individuals that are within the related persons map of the user; and presenting to the user the webpage of the e-commerce website having information for the product wherein the webpage further provides the user with access to the subset of documents.
7. The computer-readable media as recited in claim 1 , wherein the webpage provides a link which, when activated, functions to invoke a dialogue for creating a document that will stored within the data repository and that will be cross-referenced to the product and the user within the data repository.