22. The method of claim 20 , wherein creating an updated list of relevant terms by using the web and server system to combine terms in the initial list of relevant terms with the additional relevant terms identified using messages posted to at least one social network comprises: scoring the terms in the additional list of relevant terms based upon messages retrieved from a social network; adding the scored terms to the initial list of relevant terms.
20. The method of claim 1 , wherein identifying additional relevant terms using messages posted to at least one social network based upon the initial list of relevant terms comprises: retrieving messages by querying at least one social network using terms from the initial list of terms; and generating an additional list of relevant terms based upon the retrieved messages.