4. The method of claim 1 , wherein the computing system comprises a real-time auction server, and the generated information identifying the one or more goods or services comprises advertisements showing items currently on sale by the real-time auction server.
1. A computer-implemented method, comprising: obtaining, at a computing system, from a computing device, a request comprising a keyword context for a container document holding an embedded client application and a geographic context associated with the computing device on which the container document is located, wherein the computing system is separate from the computing device; using the keyword context and geographic context to generate, with the computing system, information that identifies one or more goods or services that are made available by an entity that is determined to be located in a geographic area that corresponds to the geographic context in contrast to other geographic areas; and sending the generated information from the computing system to the computing device.