7. A system for facilitating the management of keyword/Uniform Resource Locator (URL) data, comprising: a first processor effective to receive from a second processor a request to transmit a set of keywords and associated URLs, transmit to the second processor the set of keywords and associated URLs, receive from the second processor a modified set of keywords and associated URLs, and review and validate the modified set of keywords and associated URLs to determine if the modified set of keywords and associated URLs includes at least one error, wherein the validation comprises checking the set of keywords and associated URLs for illegal characters or checking the set of keywords and associated URLs for formatting errors in the format of a URL, and wherein the set of keywords and associated URLs includes a keyword field containing a keyword, a URL field containing a URL associated with the keyword, a category field containing a keyword category identifier, and an active/inactive field containing an active/inactive indicator; and the second processor in communication with the first processor, the second processor effective to transmit to the first processor the request to transmit the set of keywords and associated URLs, receive from the first processor the set of keywords and associated URLs, modify the set of keywords and associated URLs to produce modified set of keywords and associated URLs, and transmit to the first processor the modified set of keywords and associated URLs.
8. The system of claim 7 , wherein the first processor is effective to send a particular keyword in the modified set of keywords and associated URLs to a search engine; receive a result set from the search engine; and rank a URL associated with the particular keyword based on the result set.