17. The non-transitory computer-readable medium of claim 16 , wherein the instructions further cause the at least one computing device to: determine the value of the distance function based on a constant value representing a maximum multiplier value for adjusting the baseline score, a first value that controls the logistic function generating a value of 1 at a specified distance, a second value representing a rate in which the constant value decreases to zero, and a distance between a location of the each POI and a center of the specified area of interest.
16. The non-transitory computer-readable medium of claim 13 , wherein the instructions further cause the at least one computing device to: determine that the request includes the specified area of interest; wherein determining the value of the distance function uses a logistic function.