21. The medium of claim 18 , associating a first weight with the click count, a second weight with the skip count, and a third weight with the fake skip count.
22. The medium of claim 21 , wherein the score for the query term proximity rule satisfies ( click_count * W ⁢ ⁢ 1 ) ( click_count * W ⁢ ⁢ 1 ) + ( skip_count * W ⁢ ⁢ 2 ) + ( fake_skip ⁢ _count * W ⁢ ⁢ 3 ) wherein W1 represents the first weight associated with the click count, W2 represents the second weight associated with the skip count, and W3 represents the third weight associated with the fake skip count.