12. The computer program product of claim 8 , wherein said user selected product has a primary scenario that is the same as a primary scenario of said selected comparable product.
8. A computer program product comprising a computer readable medium including one or more computer readable instructions stored thereon that, when executed by a computer, cause the computer to automatically generate a naturally reading narrative product summary including assertions about a specific product selected by a user, said computer readable instructions comprising: instructions for receiving the selection of the specific product from the user, the specific product associated with a plurality of attributes; instructions for determining at least one attribute of the plurality of attributes for comparison for the specific product selected by the user and selecting a comparable product based on the at least one attribute, the comparable product being the product having a high value rating for the at least one attribute; and instructions for generating the naturally reading narrative product summary including assertions about the specific product selected by the user and a recommendation of the comparable product.