8. The process of claim 4 , wherein the process action of displaying aspects of the individuals' search or interaction history record to the individuals comprises an action of emphasizing sites or IOs associated with PNQs in the search results, said emphasis comprising at least one of the following actions: highlighting said sites or IOs; or underlining said sites or IOs; or displaying said sites or IOs in a different color from the rest of the information being displayed; or placing said sites or IOs at the top of a sector in which said aspects are being displayed.
4. The process of claim 1 , wherein the process action of personalizing results of the search based on knowledge of the identified site or IO comprises the actions of: maintaining a record of the individuals' search or interaction history in the search engine; and displaying aspects of the individuals' search or interaction history record to the individuals.