10. The method of claim 8 , wherein said reviewer's preference is based on a reviewer profile abstracted information, poll profile, and review profile; said reviewer profile abstracted information comprising a reviewer's demographic information; said poll profile comprising information pertaining to a reviewer derived from polls; and said review profile comprising information pertaining to said review completed by said reviewer.
8. A computer-implemented method for creating and providing reviews, the method comprising the steps of: creating a reviewer account via a website, wherein said reviewer account is associated with one or more reviewers as a contributor to a collaborative review service; generating a review pertaining to a reviewee, wherein said review comprises at least one open-source poll-based review question associated with a product or service provided by said reviewee, further wherein said at least one open-source poll-based review question is generated by said reviewer; sorting said at least one open-source poll-based review question based at least in part in order of a reviewer's preference, wherein each of said at least one open-source poll-based review question is rated by said reviewer; summarizing said review to provide a rating for said reviewee; displaying said rating for each of said reviewee on said website; assigning a predetermined number of points for one or more topics in a reviewer's profile within said reviewer's account; populating said reviewees if said reviewees is associated with said one or more topics; performing a search for best matching reviewees by allocating none, some, or all of said predetermined number of points to said reviewees for each of said one or more topics, whereby an amount of said predetermined number of points allocated directly correlates to said reviewee's relevance to said reviewer's profile; and displaying said best matching reviewees in order of most amount of said predetermined number of points allocated to least amount of said predetermined number of points allocated.