18. The system of claim 14 further comprising: a personal rank module that generates, for the first physical entity, a personal rank for each of the set of physical entities relative to the first physical entity; and wherein the attention rank module, in response to a request associated with the first physical entity, generates the attention rank for the first physical entity based on the entity rank of physical entities associated with the first physical entity, and the personal rank of the physical entities associated with the first physical entity.
14. A system comprising: a plurality of processors; a physical entity request engine implemented by at least one of said plurality of processors comprising: a request sub-module that receives one or more requests to display information related to first a physical entity; a transform sub-module that transforms the request into search data; a subset generation and matching sub-module that dynamically applies the search data to descriptive information related to a set of other physical entities known to a network, said application comprising deriving a subset of other physical entities matching the search data from the descriptive information related to the set of other known physical entities, the descriptive information corresponding to the other physical entities is analyzed as part of said deriving the subset of other physical entities that match the search data; and an attention rank engine for ranking the subset of other physical entities to form a ranked subset of physical entities after having generated entity rank, attention rank, and personal rank, the ranked subset based upon the applied search data, the ranked subset comprising the descriptive information corresponding to the other physical entities of the subset; and a mapping manager module implemented by at least one of said plurality of processors for presenting information related to the ranked subset of physical entities to a first user, the presenting of the ranked physical entities information being dependent upon user information stored in the network, the user information comprising data generated by the user, data associated with the user, and data associated with the request.