1. A system for providing branded display elements in an application for one or more clients, said system comprising: a branding content database for storing branded display elements, and said branded display elements being stored according to a database schema, said branding display elements including one or more default files, and said branding content database being configured to store one or more versions of said branded display elements, wherein said one or more versions are defined according to said database schema and retrievable in response to a branding request; and a branding module having, a component configured for retrieving one of said branded display elements from said branding content database in response to a branding request from the application and component being configured to provide one of said default files in response to a branding request when said one or more default files remain unaltered; a component configured for configuring said branded display element for a graphical display associated with the application; and a component configured for associating said branded display element with the application according to said database schema and storing said branded display element in said branding content database.
2. The system as claimed in claim 1 , wherein said graphical display associated with the application comprises a screen generated by the application and said branded display element is embedded in said screen and displayed together with said screen in operation of said application.