33. A method, comprising: providing a customized message in a wireless access point; providing a customized trigger word including a specification of an address of a wireless terminal to be detected, a specification of a type of the wireless terminal, and a specification of a time of day to detect the wireless terminal; detecting events specified by the trigger word at the access point, wherein the events include receiving a signal from a wireless terminal within a coverage area of the access point, the signal indicating a type of the wireless terminal and an address of a wireless terminal; determining that the time of day specified in the trigger word is the same as the time of day that the wireless terminal is detected; using the customized trigger word to access the customized message; and using said trigger word to invoke sending the customized message to a content server, in response to said detected events.
34. The method of claim 33 , wherein said type indication is a class of device indication of the wireless terminal.