4. The method of claim 3 , wherein a first virtual softphone at the third party corresponds to the user; a second virtual softphone at the third party corresponds to the advertiser; and the connecting the call to the advertiser further comprises: directing the first and second virtual softphones to establish a media connection that does not go through the connection provider.
3. The method of claim 2 , wherein the call is received at a connection provider from a third party over a packet switched network; and the connecting of the call to the advertiser comprises: the connection provider initiating a voice over internet protocol call to the third party for a call to the advertiser.