1. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause the one or more computing devices to perform: accessing a plurality of public posts of user-generated textual content; wherein the plurality of public posts comprise a set of two of more posts from a same author; for each public post of the plurality of public posts of user-generated textual content, based at least in part on a word or phrase in the textual content of the public post, determining a degree to which the public post is associated with an entity; in response to a user's request for information about the entity, performing the steps of: selecting a set of public posts from the plurality of public posts that are predicted to be associated with the entity; and causing concurrent display, to a user other than the entity, of the selected set of public posts and information retrieved about the entity.
7. One or more non-transitory storage media as recited in claim 1 , wherein, for a particular public post of the plurality of public posts, determining the degree to which the particular public post is associated the entity is based at least in part on one or more other public posts generated by a same author as the particular public post.