7. The platform of claim 6 , wherein said word and phrase database is continuously renewed and actual results are fed back to enable said platform to learn about an indicative power of each word and each phrase.
6. The platform of claim 4 , said processor configured for: effecting negativity identification and for providing a corresponding alert in connection with access to a database of words and phrases, including context of said words and phrases, that indicates a negative reaction by an author of a text thread, and prioritizing and being further selective in providing alerts based on the author's influencer score, wherein said text stream is continuously scanned by a monitor to look for words and phrases from the database; and providing a set of trigger thresholds which are set initially based on historical data, and then adjusted by real-time results and learning; wherein if an amount of negativity in a text thread exceeds the threshold settings, then an alert is triggered; and wherein structured data is integrated into threshold scoring.