4. The computer program product of claim 1 , wherein executed by a processor, the computer usable code causes a computer to filter the consumer generated content based on contextual information to obtain the one or more specific products.
5. The computer program product of claim 4 , wherein executed by a processor, the computer usable code causes a computer to: consult a sentiment rule to determine a relevance of the consumer generated content to the search query; and disregard irrelevant consumer generated content based on the sentiment rule, wherein at least one irrelevant consumer generated content is to lack correct context information.