14. A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising: identifying content items provided in response to a query including a set of search terms associated with a topic; receiving an indication of selection of at least one content item of the content items, wherein the selection of the at least one content item provides access to the at least one content item; associating, in response to receiving the indication, the set of search terms of the query with the topic of the at least one content item; selecting one or more terms from the set of search terms based on one or more criteria; generating a label from the selected one or more terms by restricting titles of the content items to be excluded from the label; and applying the label to the content items relating to the topic.
16. The non-transitory machine-readable medium of claim 14 , wherein the content items comprise a news collection including news articles relating to the topic and the label comprises a title for the news collection.