13. The method of claim 1 , wherein the search engine score of the network document includes a link flow for the network document reduced by at least one penalty factor.
1. A method comprising: receiving, by an optimization engine executing on a computing system, an identifier for a network document; performing an on-demand analysis of the network document to determine a search engine score for the network document, wherein analyzing the network document includes: determining a number of links included in the network document by analyzing a structure of the network document; determining a number of incoming links to the network document; and generating separate specific traffic-independent scoring analyses for each of the links included in the network document, wherein each of the separate specific traffic-independent scoring analyses are visually-navigable; and generating, by the optimization engine based on the received identifier and independently of a user-specified search word or phrase, a display of the search engine score along with a first level of scoring detail for the network document, wherein the search engine score is determined by evaluating the network document using one or more traffic-independent scoring factors and wherein the network document is ranked based on the one or more traffic-independent scoring factors, and wherein the ranking is determined by combining the search engine score and a link flow distribution that indicates the likelihood that a user will access the network document relative to a second network document, wherein the network document and the second network document are within the same web site; receiving a request to display details of the one or more traffic-independent scoring factors; in response to the request: generating, by the optimization engine, the details of the one or more traffic-independent scoring factors by performing an on-demand analysis of the one or more traffic-independent scoring factors; and generating a display of a second level of scoring detail including the details of the one or more traffic-independent scoring factors, wherein the second level of scoring detail includes a plurality of non-traffic attributes.