8. The method of claim 1 , wherein the organics signals are evaluated to identify the relevance of the organics online reference to the entity.
1. A method of indexing online references of an entity, the method comprising: identifying an entity, wherein the entity is an individual, corporation, brand, or product; crawling the Internet for online references to the entity after identifying the entity, wherein crawling the Internet comprises: querying a first search engine for a first search results page using a keyword; parsing the first search result pages into organic search results; identifying an organic online reference to the entity based on the organic search results; parsing the organic search results to identify one or more organic signals that include information about the organic online reference to the entity; searching social networks for social network search results that refer to the entity; identifying a social online reference to the entity based on the social network search results; parsing the social network search results to identify one or more social signals that include information about the social online reference to the entity; evaluating the social signals and organic signals; and constructing, using a processor, a reverse index of the online references based on the evaluated social signals and the evaluated organic signals.