15. The computing system of claim 14 , wherein the operation of identifying a plurality of candidate entities based at least in part on the estimated location of the wireless network access point comprises identifying the plurality of candidate entities located within a radius of the estimated location of the wireless network access point.
16. The computing system of claim 15 , wherein the radius is determined as a function of one or more of an uncertainty associated with the estimated location of the wireless network access point, an uncertainty associated with the location of the entity in the database of entity information, and an estimated range of the wireless network access point.