16. The system as claimed in claim 13 wherein the content of the portion of the web page changed upon execution of the web browser readable code component includes a video clip.
13. A system comprising: a computer; a web browser operably installed on the computer; and a web page accessible to the computer via the web browser, the web page including a web browser readable code component, the web browser readable code component including dynamically selectable characteristics, the web browser readable code component being useable with a plurality of different web browsers provided by a plurality of different web browser providers, the web browser readable code component changing content of a portion of the web page upon execution of the web browser readable code component without altering the remainder of the web page.