20. The apparatus of claim 16 , wherein the sentiment value is a positive specified value for a positive sentiment phrase and a negative specified value for a negative sentiment phrase.
16. An apparatus comprising: a computer readable storage medium storing program code; a processor executing the program code, the program code comprising: code that receives a search phrase; code that receives a search type selected from the group consisting of a brand type, a person type, and a phrase type; code that selects a specified data source in response to the search type; code that initiates a search; code that retrieves a plurality of search results for the search phrase from the specified data source; and code that calculates an Internet score as a function of a sentiment value for each score of a search score, a social score, a review score, and a media score of the plurality of search results as k1*SR+k2*SO+k4*SE+k5*ME where k1, k2, k4, and k5 are constants, SR is the search score, SO is the social score, SE is the secure site score, and ME is the media score.