10. The method of claim 9 , wherein ranking the first document based on determining the search query is non-navigational comprises ranking the first document based on the first data measure in response to determining the search query is non-navigational.
9. A computer implemented method, comprising: receiving a search query; identifying a plurality of documents that are responsive to the search query, the plurality of documents including a first document; determining a first data measure for the first document, wherein the first data measure is indicative of an amount of data usage required to load the first document; determining that the search query is non-navigational; ranking the first document relative to other of the documents based on the first data measure and based on determining that the search query is non-navigational; and providing search results for display in response to the search query, wherein providing the search results comprises providing a first search result that is based on the first document, providing additional search results that are based on other of the documents, and providing the first search result and the additional search results based on the ranking.