1. A system comprising: means for selecting, from a data store, a word or phrase associated with a failure to translate a message from a first language to a second language; means for selecting a person from whom to solicit user feedback for the translation failure; means for generating a query to request user feedback from the person; means for offering an incentive to the person; means for receiving the user feedback, the user feedback potentially assisting to translate the word or phrase; and means for rewarding the person with the incentive wherein the incentive is determined based on a complexity of the word or phrase or an importance of the word or phrase.
3. The system of claim 1 , wherein the failure is due to a user flagging the message as potentially incorrect.