1. A method, comprising: detecting, by a device of a system, a plurality of users engaging in a voice conference to discuss a presentation of a media program; converting, by the device of the system, speech dialog detected in the voice conference to textual dialog; detecting from the textual dialog, by the device of the system, a behavioral pattern of at least one of the plurality of users; and identifying, by the device of the system, at least one of advertisement content or marketable media content for the plurality of users according to the behavioral pattern of the at least one user.
14. The method of claim 1 , wherein the voice conference is carried out on an audio bridge.