21. The article of claim 15 , wherein the at least the portion of the media object comprises a first portion of the media object, wherein the advertisement comprises a first advertisement, and wherein the storage medium has stored thereon further instructions executable by the processor to: initiate transmission of a second temporal segment of the media object to the user computing device to be displayed on the display of the user computing device; initiate transmission of a second advertisement to the user computing device to be displayed on the display of the user device; and select the second advertisement based at least in part on a comparison between descriptive information related to the second advertisement and contextual information related to the second temporal segment of the media object, the second advertisement to be displayed at least in part concurrently with the second temporal segment of the media object.
15. An article, comprising: a storage medium having stored thereon instructions executable by a processor of a computing device to: initiate transmission of at least a portion of a media object to a user computing device to be displayed on a display of the user computing device; determine whether to transmit an advertisement to the user computing device based, at least in part, on a user subscription status for a media service; select the advertisement based at least in part on a comparison between descriptive information related to the advertisement and contextual information related to the media object; and initiate transmission of the advertisement to the user computing device to be displayed on the display of the user device at least in part in response to a determination that the user is not a subscriber to the media service, the advertisement to be displayed at least in part concurrently with the at least the portion of the media object.