1. A non-transitory computer readable storage medium, comprising instructions to: collect explicit feedback from a user regarding textual content preferences; monitor a plurality of diverse data sources generating textual content; classify topics associated with the plurality of diverse data sources to form a model of topics; characterize the importance of the topics to the user to form a model of user interests; deliver selected textual content to the user when, based on the model of topics and the model of user interests, a topic associated with the selected textual content exceeds an importance threshold for the user; and track implicit feedback from the user that characterizes refined textual content preferences, wherein the implicit feedback is gathered by observing activities of the user, wherein the activities are at least one of reading, saving, sharing or deleting the textual content, wherein utilization of the implicit feedback reduces the cognitive load of the user; wherein the instructions to characterize the importance of topics evaluates the explicit feedback and the implicit feedback.
3. The non-transitory computer readable storage medium of claim 1 wherein the explicit feedback is a thumb up or thumb down indication from the user.