2. The method of claim 1 comprising the additional steps of: tracking, using the at least one computing device, revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period; and calculating, using the at least one computing device, brand earnings using the revenue generated by websites linked to each of the domain names in the domain name portfolio over the analysis period.
1. A method comprising the steps of: receiving, over a network, a brand name, wherein the brand name comprises at least one token; generating, using at least one computing device, a plurality of domain names, wherein the plurality of domain names comprises at least one brand domain name comprising the brand name and a top level domain name, and wherein the plurality of domain names further comprises at least one qualified brand domain name comprising the brand name, at least one qualifying term, and the top level domain name; creating, using the at least one computing device, a domain name portfolio, wherein each of the plurality of domain names is checked using the WHOIS protocol to determine if the respective domain name is registered, wherein domain names that are not registered and domain names that are registered to an owner of the brand are inserted into the domain name portfolio; registering, using the at least one computing device, each of the domain names in the domain name portfolio that is not registered to the brand owner, whereby each of the domain names in the domain name portfolio is registered to the brand owner; parking, using the at least one computing device, each of the domain names in the domain name portfolio with a domain name parking service; tracking, using the at least one computing device, network traffic, for each of the domain names in the domain name portfolio over an analysis period; and determining, using the at least one computing device, a first role of brand index, wherein the role of brand index is determined using the ratio of network traffic for the at least one brand domain name to a total of the network traffic for all domain names in the domain name portfolio.