10. A computer-readable storage medium having computer-readable instructions stored thereupon which, when executed by a computer, cause the computer to: display a page to two or more players via a multi-player game; when the page is displayed, receive first terms from a first player and receiving second terms from a second player, cause a search engine to return first candidate pages in response to performing a first query using the first terms, cause the search engine to return second candidate pages in response to performing a second query using the second terms, and assign points to the first player and the second player when the first player and the second player agree and correctly indicate that they are viewing the same or a different page as the other player; store one or more of the first terms and the second terms provided by the two or more players during play of the multi-player game and associated data; and utilize the one or more of the first terms and the second terms and the associated data to improve results returned by the search engine.
13. The computer-readable storage medium of claim 10 , wherein to utilize the one or more of the first terms and the second terms to improve results returned by the search engine, the computer-readable instructions further cause the computer to utilize the one or more of the first terms and the second terms to identify query alterations for use by the search engine.