2. The system of claim 1 wherein determining the follow-up action includes determining whether the potential reviewer opened an email.
1. A system, comprising: a processor configured to: select a potential reviewer to target with a review request based at least in part on a determination that a reputation of a business will be improved in the event that the potential reviewer creates a review for the business on a review site; facilitate a transmission of the review request to the potential reviewer; determine that the potential reviewer has not, subsequent to the transmission, created a review for the business on the review site, wherein the determining includes accessing the review site and identifying a lack of a review of the business by the potential reviewer; and determine a follow-up action to take regarding the review request to the potential reviewer; and a memory coupled to the processor and configured to provide the processor with instructions.