46. The apparatus of claim 45 , wherein the descriptive word is associated with a language flag and wherein the descriptive word is made available to the search engine based on the language flag.
45. An apparatus comprising: a database of items some of which have a numeric value for a selected attribute, wherein the selected attribute describes a physical characteristic or property of the items; a processor to execute a function on the numeric value associated with the selected attribute of at least some of the items that have a numeric value associated with the selected attribute, and assign a descriptive word to at least one of the items based on the results of the executed function to create a modified database such that the descriptive word can be subsequently used in a search to identify the at least one of the items and functions as an alias for the numeric value of the selected numeric attribute associated with the at least one of the items; and a search engine to search the modified database to find one or more items based on the assigned descriptive word when the assigned descriptive word is received in an initial search query that is entered by a user before an item of the modified database having a value for the selected attribute is identified to the user.