5. The method of claim 3 , where the candidate queries match the words in the keyword list when a quantity of matching words, that are included as both part of the candidate queries and the words in the keyword list, is greater than or equal to a particular threshold, and where the particular threshold is based on at least one of a quantity of the candidate queries or a quantity of the words in the keyword list.
3. The method of claim 1 , where identifying that the search query is associated with the type of media includes: determining whether the candidate queries match words in a keyword list associated with the type of media, and identifying, based on the first ratio and the second ratio, that the search query is associated with the type of media when the category matches one of the candidate queries and when the candidate queries match the words in the keyword list.