20. The system of claim 15 further comprising a search engine operative to: receive a given displayed relevant term from the messaging component; and identify one or more advertisements responsive to the given displayed relevant term.
15. A system for providing one or more relevant terms for use in identifying content items, the system comprising: a messaging component having at least one processor and storage, wherein the processor is configured to: retrieve, periodically during an exchange of one or more electronic messages, one or more terms or phrases used in the exchange of one or more electronic messages in which one or more users are participating; provide one or more relevant terms associated with the one or more retrieved terms or phrases to the one or more users; receive an indication of a user selection of the one or more relevant terms; and retrieve one or more content items responsive to a query associated with the selected one or more relevant terms.