1. A method for determining a search ranking score, comprising: (a) receiving a search query; (b) determining a first population associated with the search query based on at least one sender of the search query; (c) determining a first article associated with the search query; and (d) determining a first ranking score for the first article based at least in part on data associated with the first population.
2. The method of claim 1 , wherein determining the first population associated with the search query comprises determining a demographic data associated with the sender of the search query.