6. The method of claim 1 , wherein generating the one or more reports based on the processed customer data and the one or more statistical model outputs comprises: writing queries to the data mart employing a reporting module; and obtaining the one or more reports based on processed customer data stored in the data mart and the one or more metrics stored in the data mart.
7. The method of claim 6 , wherein queries are written using at least one of the query languages: multidimensional expressions and standard query language.