6. The method of claim 1 , wherein: at least some of the off-page resources contain hyperlinks to the given resource, the hyperlinks each including anchor text; the scoring relevance of the given resource to the given geographic location comprises: quantifying an amount of references to the given geographic location in corresponding anchor texts; and calculating a likelihood that the given resource is relevant to the given geographic location based on the amount.
7. The method of claim 6 , wherein the scoring relevance of the given resource to the given geographic location comprises: quantifying amounts of references in the corresponding anchor texts to the given geographic location, each amount corresponding to a different expression of the references; calculating likelihoods that the given resource is relevant to the given geographic location based on the amounts; and selecting a highest calculated likelihood to score relevance.