11. The system of claim 10 , wherein the data structure comprises a historical quality metric and a corresponding historical number of impressions for each of the plurality of keywords, and the processor is further configured to: generate a second performance score based on the historical quality metric and corresponding number of impressions; and determine, based on a comparison of the performance score with the second performance score, that the content performance of the content group is improving.
10. A system for evaluating a performance of a content group via a computer network, comprising: a processor executing on a server and communicatively coupled to a memory element, the processor configured to: receive a request to display performance of a content group of a content provider; access a data structure storing, in the memory element, a plurality of keywords, a quality metric for each keyword, and a number of impressions for each keyword; identify one or more keywords of the plurality of keywords of the data structure corresponding to the content group of the content provider; obtain, for each of the one or more keywords, via the data structure, the quality metric and the number of impressions associated with the content group of the content provider; determine, for the content group, a performance score based on a weighted average of the quality metric and number of impressions of each of the one or more keywords of the plurality of keywords by performing a summation of products of the quality metric and impression count of each of the one or more keywords of the plurality of keywords and dividing the summation by a sum of the impression count of each of the one or more keywords of the plurality of keywords; and transmit, for display on a user device, the performance score.