24. The apparatus of claim 23 , wherein the analysis controller is further operable to compare the frequency at which the particular word alternative occurs with the frequency at which the second word alternative occurs in a plurality of time periods.
23. The apparatus of claim 22 , wherein the analysis controller is further operable to determine a frequency at which a second word alternative occurs within the plurality of conversations, and compare the frequency at which the particular word alternative occurs with the frequency at which the second word alternative occurs.