1. A computer-readable medium storing instructions for controlling a computing device to customize a voice in a multi-media message created by a sender for a recipient, the multi-media message comprising a text message from the sender to be delivered by an animated entity, the instructions comprising: receiving from the sender inserted voice emoticons, which may be repeated, into the text message associated with parameters of a voice used by an animated entity to deliver the text message; and transmitting the text message such that a recipient device can deliver the multi-media message at a variable level associated with a number of times a respective voice emoticon is repeated.
2. The computer-readable medium of claim 1 , wherein the voice emoticons comprise emoticons associated with at least one of voice stress, volume, pause, and emotion.