20. The computer program product of claim 19 , wherein the first set of impact scores includes a time-evolving modeling of one or more impact scores that affect the first topical reputation score and adjusting the first topical reputation score comprises adjusting the first topical reputation score based on a weighted sum of the first impact score and the second impact score.
19. The computer program product of claim 18 , wherein the first set of impact scores includes a first impact score generated by the second management action and a second impact score generated by a new engagement action established upon the second management action.