18. A non-transitory computer-readable medium storing instructions configured to be executed by a processor, the medium comprising: instructions to receive social media data from a plurality of remote data sources, the received social media data being associated with a plurality of topics; instructions to analyze the received social media data to identify a trending hot topic, the trending hot topic being at least one of a topic rising in citations and a topic rising in use; instructions to compare the trending hot topic with a database of topical terms including terms relevant to a predetermined topic associated with a particular topic of interest and wherein the topical terms in the database of topical terms are derived from data in a content database; instructions to determine that the trending hot topic is relevant to the predetermined topic; instructions to query the content database using the trending hot topic to identify a caption to be associated with the trending hot topic; instructions to append the caption to the trending hot topic, the appended caption providing an indication of context for the trending hot topic; and instructions to store the trending hot topic and the caption in a database.
19. The medium of claim 18 , wherein the trending hot topic is a topic identified as being commented on with at least one of a frequency and a velocity that is higher than normal.