18. The system of claim 17 , wherein the location information and the sentiment information are collected from a particular group of the plurality of people, the profiling server further configured to calculate a statistical confidence level indicating an extent the aggregated sentiment information of the particular group correlates with the plurality of people.
17. The system of claim 13 , wherein the profiling server is further configured to: aggregate the sentiment information; and classify the aggregated sentiment information as either favorable or unfavorable with respect to the event.