12. An apparatus for generating a suggested personalized reaction, the apparatus comprising: one or more processors; a collector module, stored on a memory and executable by the one or more processors, for collecting interaction items accessible to a first user from an electronic communication system, the interaction items including an online user post and a user reaction, the collector module coupled to receive interaction items from the electronic communication system; a suggestion analyzer module for processing the collected interaction items to produce one or more labels for the collected interaction items, ranking each collected interaction item based on the labels and the first user's prior reactions to other interaction items and the respective labels of the first user's prior reactions, determining that the online user post satisfies a threshold likelihood of being important or interesting to the first user, and automatically generating a suggested personalized reaction to online user post on behalf of the first user, the suggested personalized reaction based on the one or more labels associated with online user post; and a user interface module for presenting the suggested personalized reaction and related information and for receiving input from the first user, the user interface module coupled to receive the suggested personalized reaction from the suggestion analyzer module, the user interface module configured to receive input from the first user.
16. The apparatus of claim 12 further comprising a credentials module for receiving, storing and providing credentials related to the first user's access of the electronic communication system, the credentials module coupled to receive input from the first user and coupled to provide information to the collector module.