1. A system comprising: a processor configured to communicate over a network from a user device of a user; and a data storage device including a computer-readable medium having computer readable code for instructing the processor, and when executed by the processor, the system performs operations comprising: defining a plurality of token indicators, wherein each token indicator is associated with a token indicator type and comprises a special text character and/or a graphics image; for at least one of the plurality of token indicators, defining a plurality of templates, wherein each template is associated with the token indicator type and a token type; identifying an input token indicator; identifying an input token in conjunction with the input token indicator; selecting a template corresponding to the input token indicator, wherein selecting the template corresponding to the input token indicator comprises: determining a token indicator type associated with the input token indicator and a token type associated with the input token and selecting, from one of the plurality of templates, a template whose associated token type matches that of the token type of the input token; and executing a process enabled according to the input token and the selected template.
4. The system of claim 1 , wherein executing a process enabled according to the input token and the selected template further comprises: generating a uniform resource locator (URL) according to a distinctive visual characteristic of the token indicator.