15. The method of claim 12 : wherein performing the matching sites search that compares the at least one search term to the electronic information store that includes content extracted from different web pages from different web sites comprises comparing the at least one search term to content which is accessible by select users; and wherein performing the world wide web search using the at least one search term to identify additional matches for the at least one search term to those identified by performing the matching sites search comprises comparing the at least one search term to content available to users over the world wide web.
16. The method of claim 15 : wherein comparing the at least one search term to content which is accessible by select users comprises comparing the at least one search term to content maintained by a web searching host for which access is provided only to select users of the web searching host; and wherein comparing the at least one search term to content available to users over the world wide web comprises comparing the at least one search term to content maintained by a source external to the web searching host and accessible to any user over the world wide web.