1. A computer implemented online-content management method, comprising: obtaining at a first computer an online content item authored by an author for public online display; determining a reputation score for the author, the reputation score determined based on one or more reviews of the online content item authored by the author, the one or more reviews provided by one or more reviewers other than the author; determining a credibility factor for the author in association with the online content item, wherein determining the credibility factor comprises: obtaining personal information about the author that relates to education or employment of the author; verifying that the obtained personal information about the author is true; and generating the credibility factor based, at least in part on: (a) the verified information about the author that has been verified to be true, wherein the verified information about the author comprises information about the author's level of education or training in a field, (b) the relevancy of the field of the author's education or training to the author's online content item, and (c) the author's reputation score; and in response to a query for online content wherein the online content item is included in a set of search results, determining in a second computer a ranking of the online content item in the set based at least in part on the credibility factor of the author, where the first computer and the second computer can be the same or different computers.
10. The method of claim 1 , further comprising: displaying on a third computer the set of search results that includes the online content item.