10. The method of claim 9 , wherein updating the user profile associated with the user comprises: updating the user profile to reflect a correspondence between the plurality of items associated with the electronic content and the at least one topic of the plurality of topics identified from the user profile in response to the detected selection of the selectable user interface element.
9. The method of claim 1 , further comprising analyzing the electronic content to identify a plurality of items associated with the electronic content, wherein updating the user profile associated with the user comprises updating the user profile to reflect the user's interest in at least one of the plurality of items.