10. A method for receiving page-specific user feedback concerning a particular web page of a website, comprising: using a first icon viewable on the particular web page to solicit one or more page-specific subjective ratings concerning the particular web page as a whole from a user that has accessed the particular web page; using a second icon viewable on the particular web page to solicit one or more page-specific open-ended comments concerning the particular web page from the user; and using software associated with the first and second icons to receive one or more page-specific subjective ratings concerning the particular web page as a whole and one or more page-specific open-ended comments concerning the particular web page from the user for reporting to a website owner, the software operable to require the user to provide one or more page-specific subjective ratings concerning the particular web page as a whole in order to provide one or more page-specific open-ended comments concerning the particular web page, association of the one or more required page-specific subjective ratings concerning the particular web page as a whole with the one or more page-specific open-ended comments concerning the particular web page making the one or more page-specific open-ended comments concerning the particular web page more meaningful to and useable by the website owner.
15. The method of claim 10 , wherein the software associated with the first and second icons is incorporated into software of the particular web page and the user need not download software separate from the particular web page to provide the one or more page-specific subjective ratings or the one or more page-specific open-ended comments.