9. A system comprising: memory coupled to a processor; a conversion application stored in said memory, wherein, when executed by said processor, said conversion application comprises: a parser configured to parse a web document into a document object model (DOM) of one or more scalable entities residing in said web document file; an access point generator configured to embed identifiable access points within said DOM for each of said one or more scalable entities; a measurements editor configured to: modify said DOM to replace each of said one or more scalable entities comprising a static measurement reference with a relative measurement reference, and modify said web document file by propagating said one or more relative display properties from said DOM to said web document file to replace said one or more static properties of said scalable entities; and wherein said conversion application is configured to store said modified web document file.
10. The system of claim 9 wherein said conversion application further comprises: an image editor configured to rewrite visual element references with calls to a resizing script associated with a normalized version of one or more of said visual element references.