11. The apparatus of claim 10 , wherein to classify the first text content and the each reply text content, said processor is further configured to: classify the emotional symbols and/or emotional words extracted from the first text content into corresponding emotion types from the predetermined set of emotion types as a first emotion type, and classifying the emotional symbols and/or emotional words extracted from each of the reply text content of the other users into corresponding second emotion types from the predetermined set of emotion types, wherein correspondence relations between the emotional symbols and/or emotional words and the emotion types are obtained by searching a database in which correspondence relations between the emotional symbols and/or emotional words and the emotion types are stored.
13. The apparatus of claim 11 , wherein to determine the first matching degree and the second matching degree, said processor device is further configured to: obtain a third emotion type corresponding to the specific content to be pushed; and for each said reply text content from said other users: determine whether the reply text content of a user includes a word indicating an emotional transition; and if the replied text content of the user contains emotional transition, extract emotional symbols and/or emotional words before the emotional transition and emotional symbols and/or emotional words after the emotional transition word of the reply text content, and respectively classify them into a corresponding fourth emotion and a corresponding fifth emotion types from the predetermined set of emotion types; map the first emotion type, the third emotion type, the fourth emotion type and the fifth emotion type into an emotion coordinate system, so as to obtain a first emotion coordinate, a third emotion coordinate, a fourth emotion coordinate and a fifth emotion coordinate; and calculate a distance between the first emotion coordinate and the fourth emotion coordinate as a measure of the first matching degree and calculate a distance between the third emotion coordinate and the fifth emotion coordinate as a measure of the second matching degree.