1. A method of identifying digital content related to a portion of a block of text, the method comprising: receiving a block of text for which related digital content is to be identified, wherein the digital content comprises still or moving digital images; providing the block of text to a computer-implemented service that: separates the block of text into one or more segments comprising phrases or individual words; searches a dataset of digital content based on the one or more segmented phrases or individual words to identify one or more digital content items related to the one or more segmented phrases or individual words; and retrieves from the dataset one or more digital content identifiers associated with the identified one or more digital content items; receiving, from the computer-implemented service, an indication of the segmented phrases or individual words for which the digital content identifiers were retrieved; receiving, from the computer-implemented service, the retrieved digital content identifiers; augmenting the block of text with visual indicators indicating the segmented phrases or individual words in the block of text for which a digital content identifier was retrieved; receiving a selection of one of the segmented phrases or individual words and presenting to a user digital content items associated with the digital content identifiers for the selected segmented phrase or individual word; receiving a selection of one or more of the presented digital content items from the user; and updating the block of text with the selected digital content items.
2. The method of claim 1 , wherein the block of text comprises a web log.