9. A computer program product for addressing propagation of inaccurate information in a social networking environment, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computing device to cause the computing device to: identify, via a communications network, inaccurate information within the social networking environment; facilitate creation of countering content to address the inaccurate information, wherein the countering content is determined by identifying behavior of one or more users among a plurality of users within the social networking environment, wherein identifying the behavior of the one or more users comprises establishing a pattern of monitoring respective actions of the one or more users and detecting at least one correlation between the respective actions of the one or more users and environmental stimuli, and wherein the at least one correlation includes a first user performing an action based upon an action of a second user; and disseminate the countering content by incorporating the countering content into at least one post within the social networking environment presented in response to one or more posts including the inaccurate information.
10. The computer program product of claim 9 , wherein identifying the inaccurate information within the social networking environment comprises: receiving information provided within the social networking environment; upon determining that the received information is factual, determining whether the received information matches analogous information verified as accurate; and upon determining that the received information does not match the analogous information verified as accurate, marking the received information as inaccurate.