8. The system of claim 2 , wherein the operations further comprise: determining search queries containing the name satisfy a threshold; identifying information included in one or more search results based, at least in part, on the name in response to at least the threshold being satisfied; and generating the one or more name-based profiles associated with the name based, at least in part, on the identified information.
2. A system for providing advertisements based on names, comprising: one or more processors; memory coupled to the one or more processors and storing instructions which, when executed by the one or more processors, cause the one or more processors to perform operations comprising: receiving a request for an advertisement to embed in a Web page identifying one or more search results, the search results responsive to a user-submitted search query that includes a name of an individual; identifying one or more name-based profiles associated with the name, the name-based profiles including characteristics of persons derived from the name; selecting one or more advertisements based on the characteristics of persons included in the one or more name-based profiles.