10. A system, comprising a server computer communicatively coupled to a network and configured to: receive one or more keywords topically relevant to a content of a web page within a website hosted on the server computer; receive from a search engine: a first metric comprising a quantity of times the one or more keywords have appeared in a search query along with one or more question keywords during a time period, the one or more question keywords being selected from the group consisting of who, what, when, where, why and how; and a second metric comprising a probability of receiving a high rank associated with the one or more keywords and the one or more question keywords, and a third metric comprising one or more questions most often asked in the search engine that include the one or more keywords and at least one of the question keywords; calculate from the first metric and the second metric, a keyword effectiveness index; generate one or more recommendations to include a high ranked suggested content on the web page, the high ranked suggested content identified according to the keyword effectiveness index and the third metric; transmit to a client computer communicatively coupled to the network, the one or more recommendations; assign a favorable recommendation to one or more request results comprising a keyword effectiveness index higher than a first predetermined number; associate a first visual indicator comprising a first color, interface element or graphic with the favorable recommendation; assign a non-favorable recommendation to the one or more request results comprising a keyword effectiveness index lower than a second predetermined number; associate a second visual indicator comprising a color, interface element or graphic with the non-favorable recommendation; assign an ideal or neutral recommendation to the one or more request results comprising a keyword effectiveness index between the first predetermined number and the second predetermined number; associate a third visual indicator comprising a color, interface element or graphic with the ideal or neutral recommendation; and transmit at least one of the first visual indicator, the second visual indicator, and the third visual indicator to the client computer to be displayed in association with the first metric and the second metric.
16. The system of claim 10 , wherein the server computer is further configured to: request from the search engine: a fourth metric comprising a quantity of times the one or more keywords have appeared in a search query during the time period; and a fifth metric comprising a probability of receiving the high rank associated with the one or more keywords; receive, from the search engine the fourth metric and the fifth metric; calculate, from the fourth metric and the fifth metric, a second keyword effectiveness index; generate one or more recommendations to include a second high ranked suggested content on the web page, the second high ranked suggested content identified according to the second keyword effectiveness index; and transmit to a client computer, the one or more recommendations.