6. A system comprising: a processor; and a memory accessible to the processor, the memory including instructions that, when executed by the processor, cause the processor to perform operations comprising: accessing a cookie file from a media device via a network, wherein a keyword is obtained from the cookie file, and wherein the media device is remote from the processor; generating a filtered search set by filtering out a black listed word that is located within a number of words from a location corresponding to an occurrence of the keyword within a portion of a media content stream, wherein the filtered search set comprises a plurality of words, and wherein the keyword corresponds to a portion of a uniform resource locator; creating the uniform resource locator for accessing a web site, using a word immediately preceding or immediately following the occurrence of the keyword within the portion of the media content stream; and performing an Internet search based on the keyword and the filtered search set.
9. The system of claim 6 , wherein the operations further comprise analyzing a closed caption portion of the portion of the media content stream to detect the occurrence of the keyword.