11. The system of claim 3 , wherein the operation further comprises: determining a derived relevance score to assign to the first entity based on the base relevance score and the association relevance score.
3. A system to resolve identity records received by an entity resolution system and referencing a common individual, the system comprising: one or more computer processors; and a memory containing a program which, when executed by the one or more processors, performs an operation comprising: resolving a received identity record against a set of known entities in the entity resolution system to identify a first entity to associate with the received identity record; determining a base relevance score to assign to the first entity based on relevance scores assigned to one or more identity records associated with the first entity; determining an association relevance score to assign to the first entity, based on a relevance score assigned to at least one related entity and a relationship strength between the entity and the at least one related entity; and responsive to a search request, determining a search relevance score of the first entity, based on at least one of the base relevance score and the association relevance score, wherein the search relevance score is output and represents a quantitative measure of relevance of the first individual to the search request.