14. A method for translating entity mentions in a message to social networking sites specific identifiers when posting the message to different social networking sites, the method including: sending a message to be embedded in different social networking sites, wherein the message mentions an entity and a database is accessible that stores entity profiles with multiple handles representing the entity at the different social networking sites; receiving a list of handles or social networking sites for which the handles are known; and selecting from the list and specifying separate instances of the message to be embedded with the handles in the different social networking sites.
19. The method of claim 14 , wherein the separate instances of the message are automatically embedded in the social networking sites corresponding to the multiple handles as a configuration before receiving the list of the handles or the social networking sites for which the handles are known.