13. An apparatus of claim 11 , wherein: the apparatus is further caused, at least in part, to determine at least one of a category or a script for the section; and the second data further indicates the at least one of the category or the script for the section.
11. An apparatus comprising: at least one processor; and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, determine a section of a plurality of sections included in a network resource, in response to receiving first data that indicates the network resource; determine a section context token that indicates a probability in the section of a topic from a context vocabulary; cause, at least in part, actions that result in storing second data that indicates the section in association with the section context token; receive a message that comprises data that indicates a context for a particular consumer; determine whether the context for the particular consumer is close to the section context token; and determine to transmit via the network data identifying the section of the network resource, if the context for the particular consumer is determined to be close to the section context token and if content of at least one of the section and the network resource is determined to be close to preference of the particular consumer, wherein the context vocabulary includes concepts describing temporal, spatial, environmental or activity circumstances of consumers.