6. The method of claim 3 , further comprising querying a caller as to whether text messaging is desired.
3. A method for operating a contact center, comprising: tagging, by a processor, one or more individual portions of an IVR (interactive voice response) script; associating, by the processor, text messages with the one or more individual tagged portions of the IVR script; executing the tagged IVR script during a caller interaction; when one of the tagged portions of the IVR script is encountered, transmitting the associated text message to the caller; and turning over the interaction with the caller to a live agent at a station to which the call is routed; wherein the station is a computerized appliance executing a desktop application, and the desktop application provides text messages of choices the live agent may wish to communicate to the caller, and when the live agent encounters a point in the voice interaction where the agent determines to send a choice to the caller, the agent is enabled to select the associated text message and enter the text message destination address of the caller to send the text message.