27. The method of claim 20 , wherein geocoding includes converting the street address to latitude/longitude coordinates, and further converting the latitude/longitude coordinates into the universal locational address.
20. The method of claim 2 , wherein the geographical location information includes a street address or latitude/longitude coordinates, and the method further includes geocoding the street address or latitude/longitude coordinates into a World Geographic Referencing System hierarchical universal locational address and storing the universal locational address with the proprietary name in the entity record.