27. The non-transitory computer-readable medium of claim 3 , wherein the proprietary name is registered for a geographical location with a central registrar and one or more additional registrars.
28. The non-transitory computer-readable medium of claim 27 , wherein static location-related data for a registered proprietary name is stored with the one or more additional registrars and dynamic location-related data for a registered proprietary name is stored with the central registrar.