10. The method of claim 9 , wherein an additional query is sent according to one of an hourly interval, a daily interval, and a user selected time interval.
9. The method of claim 7 , comprising processing one or more additional results pages provided by the search engine in response to the one or more additional queries to determine additional content relating to a classification selected from the group of classifications; and updating the advertising database with the additional content based on the classification of the additional content.