14. Guided navigational search program product stored on a tangible computer medium, the guided navigational search program product including instructions that when executed by an online retail or wholesale store computer defining an online e-commerce computer associated with an online retail or wholesale website defining an online e-commerce website featuring a plurality of goods, services, or goods and services collectively defining products, cause the computer to perform operations to facilitate a guided navigational search by one or more users of one or more remote user computers in communication with the online e-commerce computer through an electronic communication network, the operations comprising: receiving a product search request comprising one or more search terms; providing data over the communication network to display a product search results content page on a remote user computer, the product search results content page including a plurality of potential refined product search results generated responsive to the one or more search terms and at least one website user interaction refinement associated therewith, and including a plurality of refinement categories each displaying a plurality of user selectable refinement links, each user selectable refinement link indicating an associated one of a plurality of user selectable refinements and positioned so that when a user selects one of the plurality of user selectable refinement links, a user search is substantially more focused and thereby assists the user in more quickly narrowing the product search results to more specific user desired product search results; and providing data over the communication network to update the product search results content page to include a plurality of user refined product search results responsive to user selection of one of the plurality of user selectable refinement links.
21. Program product as defined in claim 14 , wherein the plurality of refinement categories are arranged in a preselected pattern; wherein each of the plurality of refinement categories include a subset of the plurality of user selectable refinements; and wherein the plurality of refinement categories define a guided navigation tool configured so that when a user selects a portion of the guided navigational search tool defining at least one of the user selectable refinements, a user search is substantially more focused and thereby provided with significantly fewer product search results than the results generated without use of the guided navigational search tool.