13. A method for using information in the form of passively collected emotional responses to a media presentation that is made to one or more individuals, comprising the steps of: perceivably exhibiting a media presentation to at least one individual having a profile; passively identifying detectable, emotional, visceral responses of said at least one individual to at least a portion of said media presentation; and identifying any of the type of media presentation that was associated with said responses, the time at which said responses occurred during said media presentation, the location of said media presentation that caused said responses, and a value of said responses for either profiling for or for collecting group responses, said identified value being used for the steps of: associating metadata with individual and group profiles; producing a correlation that reflects a relationship between said at least one individual's emotional responses and at least one portion of said media presentation which contained stimuli that elicited said emotional responses; identifying at least one group having a profile that is similar to the profile of said at least one individual; wherein at least one or more of said portions of said media presentation is perceivably exhibited to said group; wherein the at least one or more of said portions of said media that are perceivably exhibited to said group are selected based upon said correlation between said at least one individual's emotional responses and at least one portion of said media presentation that contained stimuli that elicited said emotional response; and wherein the at least one or more of said portions of said media that are perceivably exhibited to said group are presented to said group with some assurance of a positive reception by said group.
24. The method of claim 13 , further comprising the step of: targeting advertising in specific markets for delivery to said individual based upon said individual's emotional reaction to said media presentation.