20. A computer readable storage media for tangibly storing thereon computer readable instructions, that when executed by a processor, perform a method comprising the steps of: receiving, over a network, a brand name, wherein the brand name comprises at least one token; generating, using at least one computing device, a plurality of domain names, wherein the plurality of domain names comprises at least one brand domain name comprising the brand name and a top level domain name, and wherein the plurality of domain names further comprises at least one qualified brand domain name comprising the brand name, at least one qualifying term, and the top level domain name; creating, using the at least one computing device, a domain name portfolio, wherein each of the plurality of domain names is checked using the WHOIS protocol to determine if the respective domain name is registered, wherein domain names that are not registered and domain names that are registered to a brand owner are inserted into the domain name portfolio; registering, using the at least one computing device, each of the domain names in the domain name portfolio that is not registered to the brand owner, whereby each of the domain names in the domain name portfolio is registered to the brand owner; parking, using the at least one computing device, each of the domain names in the domain name portfolio with a domain name parking service; tracking, using the at least one computing device, network traffic, for each of the domain names in the domain name portfolio over an analysis period; and determining using the at least one computing device, a first role of brand index, wherein the role of brand index is determined using the ratio of network traffic for the at least one brand domain name to a total of the network traffic for all domain names in the domain name portfolio.
27. The computer readable storage media of claim 20 wherein the top level domain name is selected using a method comprising the steps: submitting, over the network, using the computing device, a query to an Internet search engine, wherein the query comprises at least the brand name; receiving, over the network, a search result comprising a plurality of search result entries; and selecting, using the computing device, the top level domain name, wherein the top level domain is a top level domain name most frequently associated with websites in the search result that reference the brand name.