1. A method for yielding search results based on a search query, the method comprising: receiving a search query inspired by a user; determining, based on the search query, multiple search results, the multiple search results including a first search result including a link to a first digital instance that specifies a first content item, and a second search result including a link to a second digital instance that specifies a second content item; determining, using at least one processor, a first set of popularity search results based on a popularity query associated with the first content item, and a second set of popularity search results based on a popularity query associated with the second content item; assessing a perceived popularity for the first content item based on the number of popularity search results in the first set of popularity search results, and a perceived popularity for the second content item based on the number of popularity search results in the second set of popularity search results, wherein the perceived popularity is a measure of the popularity of the first and second content items and is distinct from a popularity of the first and second digital instances that specify each of the first and second content items; and determining a presentation of the multiple search results based on the assessed perceived popularity.
3. The method of claim 1 further comprising: receiving a genre related to the search query inspired by the user; identifying a genre-specific catalog that is associated with the genre; accessing the genre-specific catalog; and identifying one or more content items stored within the genre-specific catalog that are related to the determined multiple search results, wherein assessing the perceived popularity for the search results includes accessing a perceived popularity for each of the identified one or more content items from within the genre-specific catalog.