13. A tangible computer-readable storage media comprising computer-program instructions executable by a processor, the computer-program instructions, when executed by the processor, to perform operations comprising: determining content of the document via parsing a visual representation of the document in a first format, the content including textual content and pictorial characters; inferring structure of the document via parsing the visual representation of the document in the first format, the structure including document layout characteristics; and converting the document from the first format to a second format, wherein the converting the document from the first format to the second format comprises: translating textual content of the document into machine-editable text; translating pictorial characters of the document into a standard encoding scheme, wherein the translated machine-editable text and the translated standard encoding scheme are characteristics of the second format; and translating document layout characteristics of the document to the second format.
14. The tangible computer-readable storage media of claim 13 , wherein the textual content, pictorial characters, and document layout characteristics are translated together to convert the document from the first format to the second format.