1. A method comprising: determining scores associated with one or more contextual categories for a defined geographic region, the scores indicating a level of affinity between points-of-interest located within the defined geographic region and the one or more contextual categories; identifying an anomaly in a score associated with at least one of the one or more contextual categories based on information related to the points-of-interest; generating an updated score to associate with the at least one contextual category, based on an analysis of verification information related to the defined geographical region and on a normalization of the scores and the score with the anomaly by reduction with a normalization factor corresponding to a total number of the points-of-interest; and associating the updated score with the at least one contextual category, wherein the level of affinity is based on a density, a concentration, a rate of occurrence, or a combination thereof, of the points-of-interest associated with the one or more contextual categories, for the defined geographic region.
4. A method of claim 1 , further comprising: causing, in response to a request, transmission of the scores, the updated score and signal strengths associated with the defined geographic region, wherein the request is based on a specified geographic region, a specified location, a specified context, specified scores or a specified signal strength.