18. A system comprising: a sending entity configured to transmit a multimedia message addressed to one or more recipients, wherein the multimedia message comprises media content; and a network entity configured to receive the transmitted multimedia message, determine whether a recipient rule specified by at least one recipient of the one or more recipients exists, and responsive to a determination that the recipient rule exists, deliver the media content to the at least one recipient of the one or more recipients based upon the recipient rule.
19. The system of claim 18 , wherein the network entity is further configured to process the media content based upon the recipient rule before delivering the media content.