24. The apparatus as claimed in claim 17 , wherein said plurality of reviews includes a review and wherein said one or more functions enables one or more operations selected from a group consisting of marking said review as an editorial review, marking said review as written by an expert user-author, marking said review as authorized by said subject-owner, marking said review responsive to whether an identity of a user-author of said review has been verified, marking said review as certified by a third-party certification agency, formatting said review, assigning an access right for said review to a requesting user, and enabling said requesting user to supplement said review.
17. An apparatus comprising: means for verifying that a subject-owner is authorized to dominate a plurality of reviews of a reviewed subject; means for accepting input from said subject-owner related to one or more functions to be applied to a review-provider server; means for controlling enablement of said one or more functions responsive to input; and means for storing said input.