1. A computerized system including a processor for associating advertisements with Internet content comprising: a gathering module receiving one or more feeds associated with at least one content from a plurality of content; a categorizing module categorizing the at least one content into at least one search engine general web-based category, the at least one general web-based category belonging to a set of general web-based categories, wherein the at least one content is categorized based on the one or more feeds associated with the at least one content; a translating module translating the set of general web-based categories to a set of pre-defined categories, wherein one or more general web-based categories from the set of general web-based categories are translated to a pre-defined category in the set of pre-defined categories; and an associating module associating an advertisement with the at least one content in one or more pre-defined categories from the set of pre-defined categories based on at least one predetermined criterion; wherein information regarding the at least one content and the at least one search engine general web-based category in the set of pre-defined categories is stored in a database.
8. A computerized system including a processor for associating advertisements with Internet content comprising as recited in claim 1 wherein the set of general web-based categories is represented using a first hierarchical structure and the set of pre-defined categories is represented using a second hierarchical structure, the second hierarchical structure comprising at most a predetermined number of levels.