21. The computer program product of claim 2 , and further comprising: code for receiving a request to access a digital entity associated with at least one of the different online applications; code for identifying at least one profile in association with the request to access the digital entity, the at least one profile including: at least one user profile of an accessing user that initiated the request to access the digital entity, the at least one user profile including: registration information determined when the accessing user registered, and automatically determined information that is determined automatically based on user selections of the accessing user; and at least one group profile; and code for presenting an advertisement in conjunction with the access to the digital entity, based on the registration information and the automatically determined information of the at least one user profile, and the at least one group profile.
32. The computer program product of claim 21 , wherein the computer program product is configured to cooperate with at least one mobile application for accessing at least one of the different online applications utilizing a mobile device, the computer program product further configured to allow the at least one mobile application to provide at least a portion of a functionality of the at least one of the different online applications.