7. The method of claim 4 wherein the first trigger comprises a first plurality of tokens, and wherein each token of the first plurality of tokens comprises characters that form one word.
4. A method comprising: receiving at a query transcoding device from a first query rewrite source device, a first set of query rewrite data, wherein the first set of query rewrite data comprises constraint data, metaflag data, and rewrite data, wherein the constraint data comprises at least a first trigger value, wherein the constraint data identifies a first merchant website, and wherein the rewrite data identifies at least a first query rewrite value associated with the first trigger value; processing the first set of query data to identify the first trigger and the first query rewrite value; analyzing the first set of query data to identify a first query rewrite type associated with the first set of query rewrite data from a plurality of query rewrite types; generating a first query rewrite input language (QRIL) record from the first set of query rewrite data, wherein the first QRIL record comprises the first trigger value, the first query rewrite value, and a first metaflag element that identifies the first QRIL record as associated with the first query rewrite type, and wherein the first QRIL record comprises a website constraint element that specifies that the first query rewrite value will be applied to the trigger only when the trigger is received at a search engine as part of a query associated with the first merchant website; storing the first QRIL record in a QRIL record database with a plurality of QRIL records; and associating the first query rewrite source device with the first merchant website in response to an authorization associated with the first merchant device; following the generating of the first QRIL record, receiving a second set of query rewrite data from the first query rewrite source device; and automatically generating a second website constraint element for a second QRIL generated from the second set of query rewrite data in response to a determination that the second set of query rewrite data is received from the first query rewrite source device and the authorization associated with the first merchant device.