12. The method of claim 2 , wherein identifying a query corresponding to the reserved term comprises analyzing other content from the conversation to determine an intended context of the query, and wherein submitting the query to the search service comprises submitting both the query and the intended context of the query to the search service.
2. A computer-implemented communications method, comprising: electronically monitoring a conversation on an electronic communication channel between two or more users of communication devices; identifying, with a computer system, a reserved term in the conversation and identifying a query corresponding to the reserved term; selecting a search service from a plurality of different search services based on the reserved term in the conversation; submitting the query to the search service with the computer system; receiving a response to the query from the search service; and automatically inserting onto the electronic communication channel information corresponding to the response further comprising receiving a user command to dial a telephone number corresponding to the response, and automatically conferencing a destination of the telephone number with the communication channel so that the two or more users converse with a person at the telephone number destination.