9. The one or more computer-readable storage media of claim 8 , further comprising re-ranking a list of destination pages produced by search engine results based at least on the multiple anchor text weights of the anchor document.
8. The one or more computer-readable storage media of claim 7 , further comprising: creating an anchor document comprising multiple anchor texts and associated weights; and associating the anchor document with the final weight of the anchor text and a page of the destination site to which the anchor text links.