17. The method of claim 14 , further comprising: causing the selected particular public post to be displayed on an interface concurrently with information about the entity.
14. A method comprising: accessing a plurality of public posts of content generated by an author; determining a predicted attribute of the author, wherein at least two of the plurality of public posts of content contribute to the predicted attribute of the author; selecting a particular public post of content of the author for association with an entity having a particular attribute based at least in part on a distance between the particular attribute of the entity and the predicted attribute of the author; wherein the method is performed by one or more computing devices.