12. The method of claim 10 wherein determining the follow-up action includes determining whether the potential reviewer clicked on a link included in an email.
10. A method, comprising: selecting a potential reviewer to target with a review request based at least in part on a determination that a reputation of a business will be improved in the event that the potential reviewer creates a review for the business on a review site; facilitating a transmission of the review request to the potential reviewer; determining, using a processor, that the potential reviewer has not, subsequent to the transmission, created a review for the business on the review site, wherein the determining includes accessing the review site and identifying a lack of a review of the business by the potential reviewer; and determining a follow-up action to take regarding the review request to the potential reviewer.