17. A device comprising: one or more processors; memory accessible by the one or more processors; and operational logic stored in the memory and executable on the one or more processors to perform actions comprising: causing, via a user interface, display of a portion of an electronic content item; detecting a user interaction with the electronic content item; determining a rate of abandonment of content items associated with an ambient light intensity that is equal to or below a threshold value; determining, based at least partly on the indication, that a current ambient light intensity received by the device is at or below the threshold value; causing, via the user interface, display of a customized questionnaire to solicit a response to at least one question based at least in part on the electronic content item, the at least one question being associated with an abandonment of the electronic content item; receiving the response; transmitting the response for incorporation to a user-driven index; and causing, via the user interface, display of a recommendation for at least one activity associated with the response.
22. The device of claim 17 , wherein the at least one question solicits a recommendation for similar items based at least in part on the electronic content item.