10. The method of claim 7 in which invocation of the link to the response comparison chart causes display of a response chart for each predictor variable in the possible model or the final model for each segment of interest.
7. The method of claim 6 in which the information includes at least one of: a statistical report card, a link to a statistical report chart, a lift chart, a link to the lift chart, a response comparison chart for each decile for each predictor variable in the possible model or the final model, or a link to the response comparison chart.