6. The computer-executed method of claim 1 , wherein graphically displaying at least one time segment comprises: graphically displaying a social interest heat map area comprising a social interest heat map showing the level of social interest for the time segment; graphically displaying a media display area comprising a television program selected from the social interest heat map, wherein the media display area is visually distinguished from and concurrently displayed with the social interest heat map area; and graphically displaying a social media display area comprising social media content items for the selected television program, wherein the social media display area is visually distinguished from and concurrently displayed with the social interest heat map area and the media display area.
8. The computer-executed method of claim 6 , further comprising graphically displaying a field for filtering the time segments according to a search term, wherein the social interest heat map area displays only a subset of the time segments corresponding to the search term.