33. A computer readable medium encoded with a computer program having instructions for trademark searching, the computer program comprising program instructions in accordance with claim 32 wherein the reference text comprises a plurality of reference trademarks and the processor is adapted to generate similarity scores with respect to the aural similarity between an input trademark and said plurality of reference trademarks.
32. A computer readable medium encoded with a computer program as claimed in claim 29 , wherein a higher phoneme score is allocated to a grouping of non-adjusted aligned phonemes than to an equivalent grouping of aligned phonemes which have been adjusted.