1. A method comprising steps of: (a) retrieving in a media store server a first descriptive text for multimedia content in a catalog of a vendor's server; (b) converting the first descriptive text for the multimedia content in the catalog of the vendor's server into a second descriptive text for the multimedia content, the second descriptive text conforming to a standardized format required by a catalog of the media store server; (c) comparing the second descriptive text for the multimedia content with descriptive texts for multimedia contents in the catalog of the media store server; (d) upon the second descriptive text for the multimedia content not matching with any of the descriptive texts for multimedia contents in the catalog of the media store server, converting the second descriptive text to a third descriptive text for the multimedia content of a decreased number of characters by removing a portion of characters of the second descriptive text; (e) comparing the third descriptive text for the multimedia content with the descriptive texts of multimedia contents in the catalog of the media store server, wherein the comparing of the third descriptive text is less exacting than the comparing of the second descriptive text; (f) storing the first descriptive text for the multimedia content of the catalog of the vendor's server in the catalog of the media store server, upon the third descriptive text for the multimedia content matching at least one of the descriptive texts for multimedia contents in the catalog of the media store server; and (g) providing a function for searching the catalog of the media store server, to customers' digital information devices, based at least in part on the descriptive texts for multimedia contents in the catalog of the media store server including the stored first descriptive text for the multimedia content of the catalog of the vendor's server.
19. The method of claim 1 , wherein if the third descriptive text matches with descriptive texts for multimedia contents in the catalog of the media store server, storing the second and third descriptive texts in the catalog of the media store server.