12. The system of claim 11 , wherein the flag is associated with the specific content asset.
11. A system for performing quality assurance (QA) of a plurality of content assets for an interactive application, further comprising, an execution module for executing the interactive application for QA testing; a flag generator for generating a flag during the execution of the interactive application, the flag identifying a QA issue, the flag defined for a location within a virtual environment rendered during the execution of the interactive application; a social feedback engine for initiating a communication to an owner of a specific content asset proximate to the flag, the specific content asset being defined within the virtual environment during the execution at a location proximate to the location of the flag, the communication identifying the flag.