12. The method of claim 1 , wherein creating the mobile website includes generating a markup that can lookup in a database a device characteristic, and deliver content to a mobile device comprising a version of the mobile website that is compatible with the device characteristic.
1. A method of facilitating quick mobile website creation by mobile advertisers, the method executable by a computer having at least one processor and memory, the method comprising: providing to an advertiser, using the computer, access to a mobile marketing application that interfaces with an ad server and is executable by the at least one processor; authenticating the advertiser, using the at least one processor, for access to the application through an advertisement creation screen of the ad server with which the advertiser is already authenticated and from which the advertiser links to arrive at the application; receiving from the advertiser, through an interface of the application, a plurality of content items selected from a group consisting of a descriptive text, an image, a phone number, and a hyperlink; presenting the advertiser with a go live option through the interface; receiving a selection of the go live option through the interface; creating, using the at least one processor, the mobile website to include the received content items in response to selection of the go live option, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subjecting, using the at least one processor, the created mobile website to a plurality of error checks; and publishing the mobile website, using the at least one processor, to a network through a mobile service provider system.