36. The method of claim 34 wherein determining a portion of text from the at least one line of additional text to promote into the title includes evaluating text in the third line to determine when the second line constitutes a sentence and promoting the second line into the title when the second line constitutes a sentence.
34. The method of claim 33 wherein the title constitutes a first line of text of the advertisement, and the at least one line of additional text includes second and third lines of text of the advertisement, and wherein determining a portion of text from the at least one line of additional text to promote into the title includes evaluating the one or both of the second and third lines of text to identify the portion of text.