20. The method of claim 17 wherein the providing further comprises: providing an advertiser query function to permit advertiser browsing through analytic app usage data according to advertiser supplied app-specific parameters.
17. A method of conducting social network operations in a social networking service, the method executed by a computer system and comprising: operating at least one social network application server for interacting with users of the social network application service, wherein at least some of the users of the social network application service are users of wireless computing devices; providing a first mobile application for interacting with the social network application service via communication with the at least one social network application server, wherein the first mobile application is further operable to employ geolocation functions of a respective wireless device to communicate geolocation information to one or more servers of hardware and software of the social network application; receiving app usage information, by one or more servers of hardware and software, from a plurality of second mobile applications of different types executing on respective wireless computing devices, wherein (i) each of the plurality of second mobile applications includes code for installation on respective wireless computing devices for application operations on respective wireless computing devices, (ii) the plurality of second mobile applications include at least one user-to-user messaging application, (iii) the plurality of second mobile applications include at least one digital content application for receiving digital content including links to third-party digital content, (iv) the plurality of second mobile applications include at least one digital image sharing application, and (v) the second plurality of mobile applications are functionally integrated with the social network application service to associate application operations of the second plurality of mobile applications with user identities in the social network application service; combining app information from the second plurality of mobile applications with social network application information, wherein the combining comprises associating application activities of the second plurality of mobile applications with respective identities in the social network application service; and providing centralized mobile application advertising operations, by one or more servers of hardware and software, for multiple mobile applications in a manner that is at least partially dependent upon social network information.