1. A computer-implemented method of using a printed document, comprising: receiving a captured image of at least a portion of a printed document describing goods or services, the portion including information uniquely identifying the printed document and uniquely identifying a user of the printed document; extracting features from the captured image including the information; comparing the extracted features with a plurality of indices of mixed media reality documents to identify a particular mixed media reality document; retrieving user information associated with the user using the particular mixed media reality document; and causing an order form to be displayed on a capture device of the user, the displayed order form pre-populated with the user information.
10. The computer program product of claim 1 , wherein the method farther comprises: in response to an order of the goods or services by the identified user, accessing order processing schedule information associated with the order of the goods or services by the identified user; and updating a calendar application running on the capture device to reflect the order processing schedule information.