1. A computer implemented method executed using one or more processors, the method comprising: receiving a search query from a searching user; determining, by the one or more processors, that the search query corresponds to a trigger query and, in response, providing data associated with a first set of authoritative users for potential display to the searching user; determining, by the one or more processors, a second set of authoritative users based on the first set of authoritative users; for each authoritative user in the second set of authoritative users, receiving a contact status between the authoritative user and the searching user within a social networking service; and transmitting instructions to display data associated with authoritative users of the second set of authoritative users with search results responsive to the search query, the data comprising the contact status for each authoritative user in the second set of authoritative users.
9. The method of claim 1 , wherein determining a second set of authoritative users based on the first set of authoritative users comprises applying one or more rules to the first set of authoritative users.