2. The method of claim 1 , further comprising scaling the webscore for the identified local search listing.
1. A method performed by one or more processors associated with one or more server devices, the method comprising: receiving, at the one or more server devices, a local search request that includes one or more query terms and a geographic identification; identifying, by one or more processors associated with the one or more server devices, a local search listing based on the local search request; identifying, by one or more processors associated with the one or more server devices, a title associated with the identified local search listing; assigning, by by one or more processors associated with the one or more server devices, a webscore for the identified local search listing, where the webscore is determined from a number of search results returned by querying a search engine with the title when a size of the title is greater than a threshold, and the webscore is determined from the number of search results returned by querying the search engine with the title and the geographic identification when the size of the title is less than the threshold; ranking, by one or more processors associated with the one or more server devices, the identified local search listing based on the assigned webscore; and providing, by the one or more server devices, the ranked identified local search listing.