17. The method of claim 12 , wherein creating an updated list of relevant terms by using the web and server system to combine terms in the initial list of relevant terms with the additional relevant terms identified using messages posted to at least one social network comprises: scoring each combination of terms with respect to at least the extracted content from the web page; and adding the combinations of terms to the initial list of terms.
18. The method of claim 17 , further comprising: sorting the combinations of terms and the terms in the initial list of terms based upon score; and selecting an updated list based upon a predetermined selection of the highest scoring terms from the sorted list.