7. The method of claim 5 , wherein ranking the custom content search result with one or more other search results using the determined score comprises ranking the custom content search result relative to a web search result, the web search result identifying a web resource that was not exposed to the search engine by the user.
28. The method of claim 7 , wherein the web search result has an associated second score, the second score being based on one or more other ranking parameters other than the one or more user-specified ranking parameters.