16. The non-transitory computer-readable storage medium of claim 10 , wherein the one or more of the search engine optimization keywords are designated as selected keywords based on the selected keywords being included in the social media correspondence provided by a social media participant with higher than average social media participation.
10. A non-transitory computer-readable storage medium whose contents, when executed by a processor, cause the processor to perform operations including: identifying search engine optimization keywords associated with an entity; identifying social media correspondence from social media referencing the search engine optimization keywords; designating one or more of the search engine optimization keywords as selected keywords based on the social media correspondence; requesting search results from a search engine that result from a search of the selected keywords on the search engine; identifying one or more non-social media webpages that are associated with the entity and that are included in the search results; and generating an electronic notification for sending to the entity, the electronic notification recommending material for engagement in the social media, the material including information located on the identified one or more non-social media webpages.