9. The method of claim 8 , wherein the determining comprises determining the highest number of insights associated with one or more selected measurements of traffic.
8. A method of compiling marketing information for a client, comprising: (a) crawling blog posts; (b) extracting an insight related to a topic from the crawled blog posts; (c) collecting one or more measurements of traffic to a client website, the traffic being referred to the client website by referring blog posts, the referring blog posts including the crawled blog posts; (d) associating the measurements of traffic with the extracted insight; (e) determining frequently reoccurring insights, which reoccur frequently enough to appear to be a driver for the measurements of traffic; and (f) presenting a plurality of said frequently reoccurring insights and associated measurement of traffic to the client.