16. The method of claim 1 wherein analyzing the web page to identify the set of topics associated with the content that appears within the web page comprises: accessing HTML content of the web page; cleaning up the accessed HTML content to remove information that is extraneous to the content actually viewed or accessed by the user; and identifying the set of topics from the cleaned-up content.
17. The method of claim 16 wherein the HTML content being accessed includes all content within the web page regardless of whether the content was currently perceivable to the user at the time the indication was received.