17. The method of claim 16 , wherein said associating said location of said mobile device and said particular parsed text with said previously captured image further comprises: receiving said previously captured image in response to said transmitting said particular parsed text and said location context identifier.
16. A method comprising: at a camera of a mobile device, capturing an image of a menu listing menu items available for selection at a point of interest that is identifiable by a location context identifier; displaying the captured image of said menu in a camera view of said mobile device; parsing, by the mobile device, particular text in the displayed image to identify a particular menu item selected from among said displayed menu items based upon a user-input detected by the mobile device; associating a location of said mobile device and said particular parsed text with a previously captured image of said particular menu item as presented to a customer, wherein associating said location and said particular parsed text with said previously captured image includes transmitting said location context identifier and said particular parsed text to a remote server; and receiving from the remote server one or more annotations that include information about said particular menu item for display in said camera view, wherein said one or more annotations are superimposed in a portion of said camera view including said captured image of said particular menu item.