11. A non-transitory computer readable storage medium having a computer-executable container, the container comprising: a container for encapsulating operative components in a predetermined electronic file format to define an interactive document, the container including a compressed portion for storing predetermined portions of selected operative components; the operative components comprising: one or more content components of the interactive document for representing document contents including text, graphics, controls, sounds; an interaction orchestration component operative to display, from among an array of orchestration subcomponents, at least some of the orchestration subcomponents as a user document interaction interface within the interactive document, each orchestration subcomponent being configured to provide variability in a type, a quantity, and a source of the content components; a control component for controlling, as a function of user characteristics including at least one of an identity, a title, or a role, user access to predetermined content components of the interactive document and user access regarding which, if any, of predetermined interaction orchestration component subcomponents within the interactive document are accessible to a user; and instance data within the interactive document, the instance data comprising predetermined information obtained during one or more of the following: interaction between a user and operations of the interaction orchestration component; data retrieval from an enterprise database controlled by the interaction orchestration component; data retrieved from an external database as a function of a predetermined data retrieval component; and data retrieved from an asynchronous information source.
16. The non-transitory computer readable storage medium of claim 11 , wherein each customer specific subcomponent comprises one or more document specific subcomponents.