12. The method of claim 11 wherein a fourth feature category of the plurality of feature categories comprises a user aspect category, wherein each feature score associated with the user aspect category is based on whether the particular search result is associated with a set of characteristics matching preferred user aspect characteristics from the profile data.
11. The method of claim 10 wherein a third feature category of the plurality of feature categories comprises a seller desirability category, wherein each feature score associated with the seller desirability category is based on whether a seller of the particular search result is desired based on a seller ranking or a user experience ranking of the seller from the profile data.