37. A computer-readable storage medium as recited in claim 33, the hyperlink further specifying bound attributes for inclusion in the list of bound attributes.
33. A computer-readable storage medium containing a hypermedia file, the hypermedia file comprising: informational content for rendering to a user; a hyperlink among the informational content that can be activated by the user when the informational content is rendered; the hyperlink including a query formulation that can be submitted to a database for resolution of the hyperlink; wherein the hyperlink further includes: one or more executable rules associated respectively with sets of mandatory attributes; one or more bound attributes for inclusion in a list of bound attributes maintained on an individual computer; the rules being executable to examine the list of bound attributes and to potentially add query predicates to the query formulation depending on said examination of the list of bound attributes.