18. The server apparatus of claim 16 , wherein the server apparatus is configured to cause forwarding of, via a communications network, the first and second advertising content to a remotely disposed computerized device associated with a user making said journey, and the first advertising content and the second advertising content are selected based at least in part on the respective available presentation times before the first location and second location are to be encountered by said user during said journey.
16. Server apparatus, comprising: a processor; a communications interface in data communication with the processor; and a storage device in data communication with the processor, said storage device comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey: identify a first entity associated with the first location; identify a second entity associated with the second location; select first advertising content related to the first entity; and select second advertising content related to the second entity.