13. The apparatus of claim 1 , wherein the user mobile device receives user submitted TV parameters to scan for a TV set.
1. A media content based exposure measuring apparatus, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to: obtain program listing data including a plurality of marked tags representing a plurality of marked media segments; provide the obtained program listing data including the plurality of marked media tags representing the plurality of marked media segments to a user mobile device communicatively coupled to a wireless communication component; receive a user media program selection message from the user mobile device, wherein the user mobile device transmits a media play selection indication to a media player component, wherein the user media program selection message and the media play selection indication comprise the same user selected media; receive an atmospherics data package from the user mobile device; obtain an atmospherics data artifact from the atmospherics data package; extract user instant activities information based on analysis of the atmospherics data artifact; determine whether the received user media program selection message indicates a user media participation event; generate a user viewing status indication based on the user instant activities information; incorporate the user viewing status indication into viewer measurement data of the user selected channel; and retrieve a media tag associated with the user selected media program from the program listing data, the media tag indicating a timestamp when a media play segment embedded in a user selected media program is to be experienced by the user via the media player component and a media referenced item featured in the media segment; determine the timestamp of the media tag with the user selected media when the received user media program selection message is determined to indicate the user media participation event; generate a deliverable mobile media segment featuring the media referenced item featured in the media play segment; and provide the generated deliverable mobile media segment to the user mobile device in synchronization with the timestamp when the media play segment featuring the media referenced item is experienced on the media play component.