3. The system of claim 2 , wherein the computer-executable instructions further cause the one or more hardware processor devices to: implement a media BOT that is configured to discriminate between a first subset of the messages entered by the users that includes commands directed to the media BOT and a second subset of the messages entered by the users that does not include commands directed to the media BOT.
4. The system of claim 3 , wherein the computer-executable instructions further cause the one or more hardware processor devices to: detect whether a particular message is a user-to-BOT message by determining whether the particular message includes a triggering feature associated with a command.