5. The apparatus of claim 4 , further comprising: a change notification module to receive or solicit notifications of changes made to the application-agnostic generic back end data model, the processing node to modify the set of mapping rules according to the changes.
4. An apparatus, comprising: a storage node to store a set of mapping rules derived from a previously-selected enterprise-specific configuration context, an application-agnostic generic back end data model, and enterprise-specific derived model attributes associated with an enterprise-specific derived data model, wherein generic back end data attributes associated with the application-agnostic generic back end data model are filtered based on the enterprise-specific configuration context, to generate the enterprise-specific derived model attributes associated with the enterprise-specific derived data model, and wherein an enterprise-specific user interface is generated based on the enterprise-specific derived model attributes; and a processing node to receive an end-user request from the enterprise-specific user interface, to transform the end-user request into a transformed request according to the set of mapping rules, and to transmit the transformed request to the application-agnostic generic back end data model, wherein the processing node is further configured to publish one of a modified catalog or a modified sales order via the enterprise-specific user interface, the modified catalog and the modified sales order derived from an original catalog and an original sales order, respectively, and the set of mapping rules.