8. A method as defined in claim 1 , wherein the product search results content page includes a plurality of refinement categories arranged in a preselected pattern; wherein each of the plurality of user refinement categories define a column having a plurality of user-selectable subcategory rows; wherein each of the plurality of refinement categories include a plurality of refinement links, each refinement link associated with one of the general product attributes in the at least a subset of the sorted plurality of general product attributes; wherein the plurality of refinement categories define a guided navigation tool configured so that when a user selects a portion of the guided navigational search tool, a user search is substantially more focused and thereby provided with significantly fewer product search results than the results generated without use of the guided navigational search tool; wherein the guided navigational search tool can include one or more rows; wherein the one or more rows and plurality of columns are arranged in the preselected pattern; wherein the plurality of columns and the one or more rows of the guided navigational search tool can further define a table format displayed to a user on the one or more remote second computers; and wherein a portion of the guided navigational search tool that a user selects can include either or both of a column and a subcategory row within the guided navigational tool so that when selected, a user search is substantially more focused and thereby able to provide the user with significantly fewer product search results than the results generated without use of the guided navigational tool.
1. A computer implemented method of facilitating a guided navigational search by one or more users of one or more remote user computers in communication with an online retail or wholesale store computer defining an online e-commerce computer associated with an online e-commerce product provider, through an electronic communication network, the method comprising the steps of: providing a product search request content page of an online e-commerce website having a pre-selected format, through the communication network, the product search request content page viewable on a display of one or more user computers and including fields for entering into the product search request content page product search request criteria comprising one or more search terms; initiating an initial product search request responsive to receipt of the one or more search terms from the one or more remote second computers; returning a plurality of product search results responsive to the initial product search request; accessing a plurality of general product attributes associated with the plurality of returned product search results; determining at least one website user interaction refinement associated with a specific customer user by the online e-commerce computer, the at least one website user interaction refinement based upon a customer user lifecycle stage with the e-commerce product provider for the specific customer user and a traffic segment purchasing expectation associated with a traffic segment classification associated with the specific customer user; sorting the returned product search results responsive to the at least one website user interaction refinement to thereby form a plurality of potential refined product search results; and generating a product search results content page including at least a subset of the plurality of potential refined product search results and at least a subset of the sorted plurality of general product attributes for display on a display of the one or more remote second computers responsive to the plurality of refined product search results and the associated general product attributes.