46. The product summary generator of claim 40 , wherein said alternative product is selected by said alternative product selection module by identifying a candidate alternative product in said alternative products database which: is priced higher and outside a predetermined near-price margin; has at least one attribute with a severity value that is above a predetermined severity differential threshold; is from the same manufacturer as said specific product; and has the same primary scenario as said specific product.
40. The product summary generator of claim 39 , wherein said alternative product is selected by said alternative product selection module based on at least one of a predetermined near-price margin, a predetermined near-rank margin, and a predetermined severity differential threshold.