12. The non-transitory computer-readable storage medium of claim 8 , wherein the method further comprises: receiving a request to query the social graph from the first business, wherein the query includes an item of metadata; in response to the request, querying the social graph with the item of metadata; and returning the results of the query to the first business.
13. The non-transitory computer-readable storage medium of claim 12 , wherein the results of the query can include: a result node; an intermediary node between the result node and the first node for the first business; a first relationship between the first node and the intermediary node; and a second relationship between the intermediary node and the result node.