19. The computer readable media as recited in claim 18 , wherein information indicative of a business type for the target customer of the wholesaler comprises a standard industrial classification assigned to the target customer of the wholesaler extracted from a database.
18. A computer readable media embodied in a physical storage device having stored thereon computer executable instructions for providing on-line services customized for a target customer of a wholesaler, comprising: receiving information indicative of a business type detail for the target customer of the wholesaler, wherein the information is identified from company name information of the target customer; receiving information indicative of a business type detail for multiple customers of the wholesaler that is determined to be of a similar or same business type of the target customer; identifying from prior purchasing histories of the multiple customers, products purchased from the wholesaler by customers of the business type indicated by the received information; and filtering an interactive on-line search service, accessed by the target customer of the wholesaler, to remove selectable options to thereby prevent the interactive on-line search service from being useable by the target customer of the wholesaler to locate a product outside of the products identified as purchased from the wholesaler by customers of the business type indicated by the received information.