15. One or more computer-readable media storing computer-executable instructions that, when executed on one or more processors, configure a computer to perform operations comprising: creating variations of a search string, each variation having a weight corresponding to a similarity between the variation and the search string; aggregating respective weights of each variation of the variations to create an aggregate weight associated with the variation; determining when the aggregate weight reaches a threshold value based on the aggregating; creating a search forum for the variation that has the aggregate weight that reaches the threshold based on the determining; and causing a display of the search forum.
16. The one or more computer-readable media as recited in claim 15 , wherein the search forum is placed on a website hosting an electronic catalog of items.