18. The method for extracting and tracking media tags within video content, comprising the steps of: receiving video content with a server from one or more content sources; saving the video content in a storage; extracting on the server at least one frame of the video content; detecting on the server one or more unknown text within the frame and creating one or more images, each of the one or more images associated with one of the one or more unknown text; retrieving metadata associated with the one or more unknown text appearing in the frame; scanning the one or more images using optical character recognition and converting the one or more images into one or more known text, each of the one or more known text associated with one of the one or more unknown text; determining whether the one or more known text is a media tag; processing the one or more images by reducing noise in the one or more images; converting the one or more images to monochrome before scanning the one or more images with optical character recognition; packaging the one or more processed images and the metadata associated with the one or more unknown text into a data package file for transmission to an optical character recognition engine; monitoring social media services over a network; identifying social media events generated with the social media services after the media tag is displayed in the video content; generating measurements and analytics of the social media events; and displaying the media tag, the metadata, and the measurements and analytics for viewing on a user computer.
21. The method of claim 18 , providing an alert when a particular media tag being monitored is detected.