6. One or more non-transitory computer-readable media as recited in claim 5 , wherein the source comprises a book, a magazine, online content, audio content or video content.
5. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed on one or more processors, perform acts comprising: determining a statistically improbable phrase that appears in a source, the statistically improbable phrase appearing in the source more than a threshold number of times; determining words that compose the statistically improbable phrase; determining phrases that are associated with at least one of the determined words; and providing at least a portion of the determined phrases for selection by a user for association with an aspect of an account of the user.