15. A method of engaging a customer of a service, the method comprising: receiving first information or data related to the service as provided to a vehicle; via a device with access to a website, generating a blog based on the received data; via the device with access to the website, posting the blog on the website; via an information retrieval reporting system operating one or more algorithms, generating first tags from the blog, the first tags being related to the service as provided to the vehicle; in an electronic discussion forum, receiving electronic discussion about the service, the electronic discussion including posting at least one blog post on the website in response to the blog; via the information retrieval reporting system operating the one or more algorithms, generating second tags from the at least one blog post, the second tags being related to the electronic discussion about the service; via the information retrieval reporting system operating the one or more algorithms, determining a relationship between the first and second tags; and via a vehicle audio system or a display, presenting the customer with second information in response to the determining.
16. The method as defined in claim 15 wherein the presenting occurs during user interaction with the service, and wherein the second information relates to the electronic discussion.