14. The non-transitory machine readable medium of claim 5 , wherein said first comparison predicate specifies, in addition to the column name of said first column, the column name of a second column not received from said user, wherein said first database query upon execution in said database server constrains the data provided to said user by the values in said second column.
5. A non-transitory machine readable medium storing one or more sequences of instructions for causing a system to generate database queries directed to a database server implemented according to a relational database technology, said database server storing data elements organized as tables according to said relational database technology, with each table containing a corresponding set of columns, wherein each column is identified by a corresponding column name, wherein execution of said one or more instructions by one or more processors contained in said system causes said system to perform the actions of: receiving from an administrator a configuration data containing a plurality of entries, each entry specifying a corresponding comparison predicate to be used for a respective combination of a common name and a conditional operation, wherein the comparison predicate of each entry specifies a manner in which data corresponding to said common name can be retrieved from said database server according to said relational database technology based on said column names; storing said configuration data in a persistent storage; receiving before a first time instance from a user a first common name, a first conditional operation and a first value, wherein said plurality of entries are present stored in said persistent storage as said configuration data prior to said receiving; examining said configuration data before said first time instance to identify a first entry of said plurality of entries, said first entry having said respective combination which matches the combination of said first common name and said first conditional operation, wherein said first entry specifies a first comparison predicate for the combination, wherein said first comparison predicate specifies the column name of a first column in a first table according to said relational database technology, wherein the column name of said first column is represented as a text which is different from that representing said first common name; incorporating said first value in said first comparison predicate to construct a second comparison predicate, wherein said second comparison predicate includes the column name of said first column; forming a first database query with said second comparison predicate including the column name of said first column, wherein said first database query is formed according to said relational database technology, wherein said first database query, upon execution in said database server causes retrieval of data in said first column corresponding to said first common name in view of said first database query including the column name of said first column; modifying, by said administrator, said first entry in said configuration data at said first time instance such that said first entry specifies a third comparison predicate to be used for said combination of said first common name and said first conditional operation, wherein said modifying is performed in view of a change to a business logic using which data elements for said first common name are to be retrieved, said first time instance being after said forming of said first database query; and receiving, after said first time instance, said first common name, said first conditional operation and said first value; examining said configuration data after said first time instance to identify said first entry specifying said third comparison predicate for the combination of said first common name and said first conditional operation in view of said modifying; incorporating said first value in said third comparison predicate to construct a fourth comparison predicate; and forming a second database query with said fourth comparison predicate.