8. The computer-implemented method of claim 1 further comprises: determining, by the hardware processor device, an appropriateness of the combination of the part of the replied text with the specific content to be pushed, and displaying this combination on the webpage on which the text content locates only when the combination is appropriate.
1. A computer-implemented method for pushing specific content for text content on a predetermined webpage, comprising: receiving, at a processing device of a computer, text content of a predetermined web page, said text content including a first text content input from a first user and reply text content input from other users in reply to the first user text content; classifying, using the processor device, both the first text content of the first user and each of the reply text content of the other users received via the predetermined webpage according to an emotional type from among a predetermined set of emotional types; and determining, by the processor device, for each said reply text content from said other users, a first matching degree between a classification result of the reply text content of a user and a classification result of the first text content, and determining a second matching degree between the classification result of the reply text content of the user and an emotion type expressed by the specific content to be pushed; and determining, by the processor device, whether the first matching degree and the second matching degree satisfy a predetermined condition; in response to that the first matching degree and the second matching degree determined satisfying a predetermined condition, combining, by the processor device, a part of the reply text content of the user with the specific content to be pushed to form pushing content specific for one or more said other users; and generating, using said processor device, an output for communication over a communications network to provide said pushing content to the web page displayed on a device associated with said one or more other users.