4. A computer-implemented method for providing advertisements based on names, comprising: receiving a request for an advertisement to embed in a Web page identifying one or more search results, the search results responsive to a user-submitted search query that includes a name of an individual; identifying one or more name-based profiles associated with the name, the name-based profiles including characteristics of persons derived from the name; selecting, by a processor, one or more advertisements based on the characteristics of persons included in the one or more name-based profiles.
17. The method of claim 4 , further comprising: identifying information included with one or more search results based on the name; and identifying the one or more advertisements using the information and the one or more name-based profiles.