10. The method of claim 9 , wherein: determining the catchment area score for each catchment area comprises: generating a total count of occurrences of the query, wherein the total count is based on occurrences queries that include the same one or more terms and is independent of the location terms included in the occurrences of the query; and generating the catchment area score based on a ratio of the catchment area count to the total count; and selecting, for the query and based on the catchment area scores for the catchment areas, one of the catchment areas as the selected catchment area for the query comprises selecting the catchment area with the highest catchment area score and that meets a catchment area score threshold.
9. The method of claim 8 , wherein: determining the catchment area score for each catchment area comprises generating a catchment area count of catchment area matches for the query; and selecting, for the query and based on the catchment area scores for the catchment areas, one of the catchment areas as a selected catchment area for the query comprises selecting the catchment area with the highest catchment area score and that meet a catchment area score threshold.