2. A method, comprising the steps of: behaviorally associating in a computing device at least one search term with an item in an electronic repository; calculating in the computing device a plurality of weight values representing a degree of association between the at least one search term and the item; identifying at least one search term associated with a weight value that exceeds a threshold; determining whether a search of the electronic repository surfaces the item; identifying the at least one search term as a missing search phrase if the search does not surface the item; and taking remedial measures if the search does not surface the item by adding the at least one search term to at least one attribute associated with the item in the electronic repository without user intervention.
9. The method of claim 2 , wherein the step of taking remedial measures if the search does not surface the item further comprises adding the at least one search term to at least one attribute associated with at least one other item in the electronic repository.