13. The system of claim 12 , wherein: the promotional content includes visual media; and presentation of the visual media is synchronized to lyrics of the background music.
12. The system of claim 11 , wherein the uploaded target audio reference includes: a mix of background music and other sounds; information identifying the background music; and a selection of at least one aggregate experience category to which the background music belongs; and the one or more processors configured to execute further instructions stored in the memory to store the selection of the at least one aggregate experience category with the campaign.