30. A television controller of a television system, the television controller comprising: a communication interface configured to transmit a signal that indicates a user-selection of a location on a television screen of the television system, the television screen displaying a television program; a processor configured to receive, in response, an identification of an object in the television program displayed at the location on the television screen, wherein the processor receives the identification of the object in the television program from a remote server, external to the television system; the processor configured to initiate a video conference communication with a person associated with the object; and a visual interface configured to display information during the video conference communication.
32. The television controller of claim 30 , wherein the communication interface is configured to transmit the signal that indicates the user-selection of the location on the television screen to a television receiver of the television system.