6. The method of claim 5 further comprising: receiving, at a query factorization module of a search engine, the updated set of standardized rewrites; receiving, at the search engine from a first client device, a first search engine user query; rewriting the first search engine user query using the first standardized rewrite and the query factorization module; generating a first set of search results for the first search engine user query using the first standardized rewrite; and communicating the first set of search results for the first search engine user query from the search engine to the first client device.
5. The method of claim 4 further comprising: accessing, by a QRIL processor module, the QRIL record database to retrieve the first QRIL record; processing the first QRIL record using the QRIL processor module to generate a first standardized rewrite; and updating a set of standardized rewrites using the first standardized rewrite to generate an updated set of standardized rewrites.