1. A method of providing news, comprising: receiving, by a processor, a request for news items from a user; identifying, by the processor, a geographic location of the requesting user, the identifying of the geographic location comprising identifying the geographic location from a Designated Market Area (DMA); matching, by the processor, the geographic location of the requesting user with geographic locations associated with news sources; identifying, by the processor, a geographic location of local news sources that is from the same DMA as the geographic location of the requesting user, the identifying comprising obtaining preferred news sources of other users that are located within a similar geographic location as the requested user and eliminating used sources that are popular across multiple other geographic areas; obtaining, by the processor, relevant news items from the identified local news sources; and transmitting, by the processor, the relevant news items for presentation to the requesting user.
2. The method of claim 1 , further comprising ranking, by the processor, the local news sources based on their proximity to the geographic location of the user.