8. A computer program product tangibly embodied in a computer-readable storage device and comprising instructions that, when executed by a processor, perform a method for providing content, the method comprising: receiving a request for content submitted by a particular user, the request for content being associated with a location and including one or more keywords; determining one more entities located proximate to the location associated with the request; determining a prominent entity of the one or more entities located proximate to the location associated with the request; determining one or more categories associated with the prominent entity; evaluating historical search queries received from the particular user to determine: one or more interests of the particular user; and one or more additional keywords associated with the particular user; identifying one or more content items responsive to the request based at least in part on the one or more keywords included with the request for content, the one or more categories associated with the prominent entity, the one or more interests of the particular user and the one or more additional keywords; and providing the one or more content items responsive to the request for presentation to the particular user, such that the particular user is presented with one or more content items identified based at least in part on one or more keywords included with the request for content, one or more categories associated with a prominent entity of one or more entities determined to be located proximate to a location associated with the request, wherein the one or more interests of the particular user are identified based at least in part on historical search queries submitted by the particular user, and the one or more additional keywords associated with the particular user identified based at least in part on historical search queries submitted by the particular user, wherein the additional keywords are not included in the request for content submitted the particular user.
11. The computer program product of claim 8 where the location is determined from GPS coordinates of the user device.