7. A method comprising: receiving an activation of a search control on a search button of a pointing device, the pointing device controlling a location of a pointer on a display; responsive to receiving the activation, irrespective of a browser application being open, and irrespective of any program being open on the display, identifying: an entity corresponding to the location of the pointer on the display, and other displayed information that is not proximate the entity; obtaining contextual information about the identified entity based at least in part on the other displayed information; using the obtained contextual information to generate one or more search terms for the identified entity; and providing search functionality on the display for the identified entity based on the one or more generated search terms, wherein at least the identifying and the obtaining are performed by a computing device.
9. The method of claim 7 , further comprising utilizing one or both of a vendor-specific or vendor-neutral search term generator to generate the one or more search terms based on the obtained contextual information.