12. The method of claim 1 including, before the automatic generating of the aggregate assessment of the content of the review, determining whether the received evaluations satisfy a content rating threshold, and wherein the automatic generating of the aggregate assessment of the content of the review is performed only when it is determined that the received evaluations satisfy the content rating threshold.
1. A computer-implemented method for selecting information to provide to users based on reputations of evaluators of the information, the method comprising: receiving from a reviewer user a review related to an item available from a Web merchant, the receiving of the review being performed by one or more programmed computing systems of the Web merchant; receiving multiple evaluations of the review, each of the multiple evaluations being from one of multiple evaluator users who each has an existing reputation weight for the Web merchant that is based at least in part on previous evaluations supplied by that evaluator user for multiple other reviews for items available from the Web merchant, each received evaluation including a quantitative assessment of contents of the review for each of one or more of multiple content rating dimensions available for use in assessing the review; automatically generating an aggregate assessment of the content of the review based at least in part on combining quantitative assessments from the received evaluations for the review, the generated aggregate assessment being further based on the existing reputation weights of the evaluator users in such a manner that a first quantitative assessment from a first evaluator user with a first reputation weight has a different impact on that generated aggregate assessment than that first quantitative assessment from a distinct second evaluator user with a distinct second reputation weight, the automatic generating being performed by the one or more programmed computing systems; automatically updating the existing reputation weights for each of one or more of the evaluator users based on a relationship of the quantitative assessments from the evaluation of that evaluator user to the quantitative assessments from the evaluations of other of the evaluator users, the automatic updating being performed by the one or more programmed computing systems; and for each of multiple additional users of the Web merchant who are distinct from the multiple evaluator users and from the reviewer user, determining whether to provide the review to the additional user based at least in part on the automatically generated aggregate assessment for the content of the review.