7. The method according to claim 1 , wherein the recipient rule is based upon at least one preference of the at least one recipient of the one or more recipients, and wherein delivering the media content comprises delivering the media content to the at least one recipient of the one or more recipients based upon the at least one preference.
1. A method comprising: receiving, at a network entity, a multimedia message from a sending entity and addressed to one or more recipients, wherein the multimedia message includes media content; determining, by the network entity, whether a recipient rule specified by at least one recipient of the one or more recipients exists; and responsive to a determination that the recipient rule exists, delivering the media content to the at least one recipient of the one or more recipients based upon the recipient rule.