11. A system comprising: a computing device comprising: a memory configured to store instructions; and a processor to execute the instructions to perform operations comprising: receiving information that represents a font and a portion of textual content of an asset; identifying one or more typographical features supported by a scalable font format that are capable of being applied to the portion of the textual content based upon the received information representing the font and the portion of textual content of the asset; and presenting, by the computing device, an exclusive set of selectable representations, wherein each of the selectable representations represents one of the one or more identified typographical features supported by the scalable font format for initiating application of the corresponding typographical feature to the textual content of the asset.
18. The system of claim 11 , wherein the one or more typographical features supported by a scalable font format are OpenType compatible.