16. A system for selecting a page to be associated with content, comprising: a processor; and a memory device including instructions that, when executed by the processor, cause the processor to: determine a plurality of requested pages each relating to specified content, wherein the plurality of pages correspond to a search request by a user for a particular type of item; verify an identity of the user; analyze information associated with each of the plurality of requested pages using a plurality of scalable algorithms, each algorithm generating a ranking score for each of the pages and each algorithm in the plurality of scalable algorithms being different from the other algorithms; receive at least one goal selected by a category manager to be used in determining one of the selected pages to be associated with the specified content wherein the at least one goal is one of revenue optimization profitability optimization, and visibility optimization; select, based on at least a plurality of the ranking scores generated for each of the plurality of pages, an optimal page from the selected pages with respect to the at least one goal; and wherein the user accessing the content is provided with a navigational element for navigating to the optimal page and receiving additional information to the particular type of item.
19. A system according to claim 16 , wherein the memory further includes instructions that, when executed by the processor, cause the processor to: weight each goal when more than one goal is received for the specified content.