11. The machine-readable medium of claim 10 wherein said impact upon said notional database table comprises one of adding a data record to said notional database table, modifying the content of at least one of said notional fields of a record of said notional database table and deleting a data record from said notional database table.
10. The machine-readable medium of claim 7 wherein said instructions further adapt said computing device to: define, in a markup language and based on user input, a rule for processing a message received at said wireless communication device, said rule indicating a manner in which fields of said message impact upon the notional fields of said notional database table.