8. The computer program product of claim 7 , wherein the respective weight for each constituent word is predefined in a first range of positive integers greater than one hundred (100), and wherein the respective weight for each synonym of each constituent word is predefined in a second range of zero (0) and positive integers less than five (5) such that a first alternative service name comprising more constituent words ranks higher than a second alternative service name comprising more synonyms in place of constituent words of the service name input by the user.
7. The computer program product of claim 5 , said generating comprising: creating a constituent word list comprising at least one constituent word that is a respective dictionary word appearing in the service name as a result of parsing the service name into a set of dictionary words; associating a respective weight to each constituent word of the at least one constituent word; producing a respective synonym list for each constituent word as a result of running a dictionary, the respective synonym list comprising at least one synonym of each constituent word as located in the dictionary; associating a respective weight to each synonym in the respective synonym list for each constituent word; composing at least one alternative service name by combining the at least one constituent word from the constituent word list and the at least one synonym from the respective synonym list pursuant to a sequence in the service name by use of a name composer; calculating a respective rank for the at least one alternative service name by adding the respective weights of all words employed in each alternative service name from said composing; rendering the ranked service name list by associating the respective rank with each alternative service name.