1. A method for messaging integration of a business object comprising: embedding a business object in message text in a messaging session provided by a messenger; applying an action to the business object from within the message session of the messenger; identifying a pronoun in the message text referencing the business object; and, visually distinguishing the identified pronoun in the message text to draw a correlation between the business object and the pronoun.
4. The method of claim 1 , wherein the messenger is a discussion forum environment, the message text is discussion forum text and the messaging session is a threaded discussion forum.