9. A mobile communication device, comprising: a display configured to display a list or a body of text; and a processor in communication with the display, the processor configured to identify a primary keyword in the list or the body of text, identify at least one secondary keyword in the list or the body of text, form a compound keyword comprising the primary keyword and the at least one secondary keyword in response to identifying the at least one secondary keyword, and associate at least one advertising resource link to the compound keyword, wherein the display is further configured to visually distinguish the compound keyword by applying a visually distinguishing feature, and wherein the at least one secondary keyword is located within a predetermined distance of the primary keyword and is related to the primary keyword.
10. The mobile communication device of claim 9 , further comprising an input means in communication with the processor, the input means configured to receive identification of the primary keyword and the at least one secondary keyword from a user.