2. The computer controlled method as claimed in claim 1 , wherein said one or more functions includes one or more selected from a group consisting of marking said review as an editorial review, marking said review as written by an expert user-author, marking said review as authorized by said subject-owner, marking said review responsive to whether an identity of a user-author of said review has been verified, marking said review as certified by a third-party certification agency, marking said review as resulting from a locator code, formatting said review, assigning an access right for said review to said requesting user, and enabling said requesting user to supplement said review.
1. A computer controlled method implemented in a review-provider server comprising: receiving by the review-provider server a review request for a reviewed subject, said review request associated with a requesting user; selecting by a review selector module of the review-provider server a review of said reviewed subject responsive to said review request, said review dominated by a subject-owner; applying by the review-provider server one or more functions to said review, said one or more functions controlled by said subject-owner; and sending by the review-provider server said review for presentation to said requesting user, wherein sending said review is responsive to said review request and said one or more functions.