1. A method, comprising: ranking categories of a keyword detected in a query; ranking a category based on human assisted searches performed for queries indicating the keyword; choosing a human search assistant based on the keyword; providing content identifying the query, the keyword and the category to the human search assistant when the category is ranked highest; and qualifying the query based on the category and an action received when the human search assistant is performing a search.
6. The method of claim 1 further comprising: selecting advertising content which is presented responsive to the query based on a ranking of the content for the category.