10. The method of claim 9 , further comprising marketing additional documents directed to a distinguished one of the most popular topics.
9. The method of claim 8 , further comprising: receiving a search query; generating a search result for the received search query, the search result comprising a plurality of items, at least a portion of the plurality of items being documents; and before presenting the generated search result, organizing the generated search result in accordance with the capture frequencies of the documents among the items of the search result.