16. A computer program product comprising a non-transitory computer useable medium including a computer readable program, wherein the computer readable program when executed on a computer causes the computer to: receive an image from a user device; search the database of mixed media objects to identify and retrieve a mixed media object in which the image occurs; identify a cluster including the mixed media object in which the image occurs; transmit a reference to the cluster to a social network application; determine, by the social network application, whether a conversation associated with the cluster exists in a social network; and responsive to an absence of the conversation, generate the conversation associated with the cluster in the social network.
20. The computer program product of claim 16 , wherein the computer readable program further causes the computer to generate statistics for the mixed media object that include at least one of a number of conversations associated with the mixed media object, a number of comments associated with the mixed media object and a number of users that are part of the conversation associated with the mixed media object.