9. A non-transitory computer readable storage medium impressed with computer program instructions to search online social profiles of real-world entities on an online social network, which instructions, when executed on a processor, implement a method comprising: specifying one or more core entity attributes as a first search attribute set for use in searching an online social network; electronically receiving, responsive to searching the online social network based on the first search attribute set, entity reflections that include supplemental entity attributes for real-world entities; and using a combination of the core entity attributes and one or more supplemental entity attributes to electronically receive more entity reflections that include meta entity attributes for the real-world entities.
10. The non-transitory computer readable storage medium of claim 9 , wherein at least some of the supplemental entity attributes are shared by the real-world entities.