18. The method of claim 17 wherein the preferred name includes at least one visible descriptor selected from a group consisting of a color of the visible feature, a building material of the visible feature, a shape of the visible feature, an architectural style of the visible feature, and a decorative element of the visible feature.
17. A computer implemented method of operating a navigation system to provide a guidance message, the method comprising: obtaining, by a processor, data from a geographic database associated with the navigation system to identify a preferred name of a visible feature, wherein the preferred name is in a first language; identifying, by the processor, parts-of-speech components of the preferred name; and translating, by the processor, the parts-of-speech components of the preferred name into a target language and arranging the translated components into a target language text to provide the preferred name of the visible feature in the target language, wherein the target language is different from the first language.