10. The method of claim 8 , wherein the image associated with the user of the social networking system is a profile picture.
8. A method comprising: rendering a sponsored story area of the user interface comprising at least one sponsored story promoted from an organic activity stream of stories in a social networking system; rendering a social context area of the sponsored story area, the social context area providing social context comprising information about a social action from the at least one sponsored story and an image associated with a user of a social networking system who performed the social action; rendering an entity attribution area of the sponsored story area, the entity attribution area providing information about an entity related to the at least one performed social action; and rendering a user interaction area, the user interaction area comprising: a selectable interaction control, the selectable interaction control for performing an action associated with the at least one sponsored story, and in response to selection of the interaction control, a visual indication of the performed action associated with the at least one sponsored story.