14. The process of claim 1 , wherein the process action of identifying potential phrases that can be made from the identified words in the search query terms, comprises identifying all the phrases that can be constructed from the identified word tokens, up to a prescribed n-gram limit.
15. The process of claim 14 , further comprising a process action of stemming the word tokens both individually and in the constructed phrases prior to performing the action of identifying conceptually related words and phrases.