14. The system of claim 3 , wherein the set of instructions for automatically parsing the script based on the data specified in the particular format in the received script comprises sets of instructions for: identifying each story section of the media project from a header in the script for the story section; and identifying each character in the script from a formatting of the character's name, wherein the set of instructions for creating the data structures comprises sets of instructions for creating a separate data structure for each identified story section and each identified character.
3. A system comprising: a set of processing units; and a non-transitory machine readable medium storing a program for execution by at least one processing unit, the program for managing production of a media project, the program comprising sets of instructions for: receiving a script of a media project, the script having a particular format that specifies data for different media production categories differently; automatically parsing the script to identify (i) story sections of the media project and (ii) characters in the media project based on data specified in the particular format in the received script, wherein the story sections and characters are different media production categories specified in the received script for the media project; automatically creating data structures for the story sections and the characters identified by automatically parsing the script; and automatically creating associations between the identified story sections and the identified characters in the created data structures based on data in the received script; and using the created data structures and associations to automatically schedule production of the media project.