10. The method of claim 1 , wherein the selected content item is a content display object, the selection of the content display object and the modification of the search query comprising: receiving a selection of one of a plurality of content display objects; displaying a plurality of information levels corresponding to the selected content display object; receiving a selection of an information level within the selected content display object; and modifying the search query based on the selected information level.
11. The method of claim 10 , wherein the selected information level is different than an information level displayed as part of the content display object prior to selection of the content display object.