23. The non-transitory computer-readable storage medium of claim 22 , wherein the instructions that cause the computer system to determine that the entity is the entity being associated with the profile, further include instructions that cause the computer system to detect a second entity not associated with the profile.
22. The non-transitory computer-readable storage medium of claim 14 , wherein the reference performance score is associated with a profile of the entity and wherein the instructions further comprise instructions that, when executed by the one or more processors, cause the computer system to determine, based at least in part on a comparison of the aggregate performance score relative to the reference performance score, that the entity is the entity being associated with the profile.