9. The method of claim 8 , further comprising: determining a popularity of the at least one term; and determining a market value of the at least one term, wherein the term score is a function of at least one of the popularity or the market value of the at least one term.
8. A method that facilitates detection of web spam, comprising: employing a processor to execute computer executable instructions stored on a non-transitory computer readable storage medium to implement the following acts: identifying at least one term embedded within a content of a web page; determining a term score for the at least one term, wherein the term score is of based on a commercial value assigned to the at least one term; computing a difference in commercial values between a first set of terms in a browser version of the web page and a second set of terms in a web crawler version of the web page; and ascertaining a probability that the web page is a web spam as a function of the difference in commercial values.