15. The system of claim 10 , wherein the processor is to receive a user input including the first element variant.
10. A system, comprising: a memory including machine executable instructions; and a processor to execute the instructions to implement a framework to build a visual representation of a product concept, the visual representation including at least one of a textual component or a graphical component, the processor to implement the framework by: designating a first element of the at least one of the textual component or the graphical component as a dynamic element; associating the dynamic element with a variant list including a first element variant; in response to a selection of the first element variant from the variant list and based on an undesirability of the first element variant and a second element variant simultaneously appearing in the visual representation together, suppress the second element variant; and generating a first instantiation of the visual representation including the first element variant as the dynamic element.