16. The method of claim 13 wherein the integrated development environment is configured to utilize metagenomics analysis in developing the specified TCAR ontology, the action repertoire and the policy base.
13. A method comprising: configuring a processing platform to implement a unified framework for representation and processing of trigger, context, action and result (TCAR) associations and constituent elements thereof in relation to customer communications in an enterprise; capturing events by detecting one or more triggers associated with customer-related events, finding context for the one or more triggers by capturing historical and ongoing events for one or more customers associated with the customer-related events, and generating one or more action-response links each comprising at least one action specifying one or more responses to a given trigger based on its associated context and at least one response comprising one or more events that plausibly occurred responsive to the given action based on the given trigger and its associated context; transmogrifying corresponding TCAR associations for storage in a TCAR repository by transforming the triggers, context and action-response links for the captured events into a unified representation governed by a specified TCAR ontology; performing one or more reasoning operations over selected ones of the TCAR associations stored in the TCAR repository utilizing one or more policies stored in the TCAR repository to identify one or more actions to orchestrate based on analysis of the selected TCAR associations and the policies stored in the TCAR repository; orchestrating one or more actions determined at least in part by the one or more reasoning operations to control one or more of content, channel, and timing of ongoing customer communications, the one or more actions being selected from an action repertoire stored in the TCAR repository; wherein the capturing, transmogrifying, performing and orchestrating are performed by the processing platform utilizing the unified framework; configuring the processing platform to implement an integrated development environment configured for performing an operations configuration loop and an optimization configuration loop; wherein the operations configuration loop comprises capturing the events, developing the specified TCAR ontology, and orchestrating the actions based on reasoning over the TCAR repository; wherein the optimization configuration loop comprises monitoring impacts of the orchestrated actions using one or more analytic tools and developing the action repertoire and the policy base by analyzing: (i) alignment or other correspondence between elements of multiple TCAR associations stored in the TCAR repository; and (ii) the monitored impacts of the orchestration actions; and wherein the processing platform comprises one or more processing devices each comprising a processor coupled to a memory.