9. The computer-implemented method of claim 7 further comprising: e) scoring, with the computer system, using at least the advertisement search result scores and further using at least one of (1) ad performance information, (2) ad price information (3) advertiser quality information, and (4) user information, at least some of the retrieved at least one advertisement.
7. The computer-implemented method of claim 2 wherein each of the advertisement search results have a score.