1. A method comprising: accessing at least one database on one or more processor readable media, by one or more processors, the at least one database comprising: electronic user information including at least one from a group consisting of a trait, a brand-specific preference, and a person-specific identifier of each of a plurality of persons; and electronic advertiser information comprising information associated with at least one branded product and/or service associated with at least one respective advertiser of a plurality of advertisers; receiving, via one or more communication devices that are operatively connected to the one or more processors, first electronic information from a first user computing device associated with a first user, wherein the first electronic information includes at least some user information associated with the first user and information representing at least a trait, a preference, and/or a person-specific identifier; defining, by the one or more processors and in accordance with the first electronic information, a first group of at least two respective persons of the plurality of persons, wherein the first group is custom to the first user; determining, by the one or more processors and in accordance with at least a relationship of at least some user information associated with the first user and the electronic advertiser information, a relevance of the first user to at least two advertisers of the plurality of advertisers; processing, by the one or more processors, to identify one respective person of the first group in accordance with information representing a previously received selection of the one respective person by the first user; selecting, by the one or more processors, one of the at least two advertisers based at least on a relevance of the one respective person of the first group to at least some of the user information representing at least one person's preference of a brand associated with the one of the at least two advertisers; generating, by the one or more processors, advertising information that includes the brand associated with the one of the at least two advertisers, and a person-specific identifier associated with the one respective person of the first group; and transmitting, via the one or more communication devices, by the one or more processors, at least some of the advertising information to the first user computing device.
2. The method of claim 1 , wherein the processing to identify one respective person of the first group is further in accordance with at least some electronic advertiser information.