7. The Internet-based system of claim 3 , wherein said Universal Product Number (UPN), said Trademark (TM) and said Product Descriptor (PD) associated with each said UPN/URL link structure are imported into said UPN/TM/URL database from a supply-chain information management system, using electronic file transfer techniques.
3. The Internet-based system of claim 1 , wherein said UPN/TM/URL link structure further comprises, for each consumer product: a Product Descriptor (PD) associated with the consumer product.