17. A computer program product comprising computer-readable program code to be executed by one or more processors when retrieved from a non-transitory computer-readable medium, the program code comprising instructions configured to cause: processing textual input of a social media message submitted by a client machine associated with a first one of a plurality of users of an enterprise social networking system associated with a database system, the processing of the textual input comprising: parsing the textual input to detect satisfaction of criteria comprising: the textual input comprises data designated as indicating an evaluation of performance of a user of the enterprise social networking system, the designated data maintained using one or more designated data objects stored in a database, and the textual input comprises a reference to a second one of the users of the enterprise social networking system; displaying, responsive to detecting satisfaction of the criteria, a prompt at a display of the client machine, the prompt requesting the first user to submit evaluative information for the second user; generating or updating, responsive to receiving the evaluative information in association with the prompt, a performance evaluation record to store the evaluative information in association with the second user, the performance evaluation record maintained using one or more record data objects stored in a database; and sharing, in real-time, an identification of the evaluative information in a feed item of a feed of the enterprise social networking system.
20. The computer program product of claim 17 , wherein the social media message does not comprise a request by the first user to evaluate the performance of the second user.