5. The method of claim 1 , further comprising: determining that the user interacted with the physical event location; wherein storing the association of the event location identifier with the at least one of the event attributes is based on determining the user interacted with the physical event location.
6. The method of claim 5 , wherein determining that the user interacted with the physical event location includes: identifying location data of the user; and determining that the user interacted with the physical event location based on comparing the location data of the user to the event location identifier.