6. The apparatus of claim 1 , wherein the consumer review processing engine is further configured to: programmatically analyze prior purchase data or profile data associated with a first consumer to generate a first attribute descriptor of interest to the first consumer; programmatically match the first attribute descriptor to the attribute descriptor generated based on the one or more consumer reviews; and wherein the processor is further configured to, based on the matching, cause the network device to transmit computer-executable instructions to a computing device associated with the first consumer to cause a visual display device associated with the computing device to display the attribute descriptor and the sentiment score in association with the commercial entity or the commercial object.
1. An apparatus for programmatically analyzing a consumer review, the apparatus comprising: a processor configured to programmatically access, via a networked device, one or more consumer reviews for a commercial entity or a commercial object; a consumer review processing engine programmed to programmatically identify an attribute descriptor in the one or more consumer reviews, and programmatically generate a sentiment score associated with the one or more consumer reviews, wherein programmatic generation of the sentiment score comprises: using a natural language processing engine to programmatically parse the consumer review into a set of sentences; using the natural language processing engine to programmatically parse each sentence in the set of sentences into a set of words; for each word in the set of words in each sentence, programmatically generating a word sentiment score; for each sentence in the set of sentences, programmatically generating a sentence sentiment score, the sentence sentiment score generated based on word sentiment scores associated with words in the sentence, wherein programmatically generating the sentence sentiment scores includes applying a machine learning algorithm to determine a relationship between the sentence sentiment score and the word sentiment scores associated with the words in the sentence; and programmatically generating the sentiment score by combining sentence sentiment scores associated with the set of sentences in the consumer review; and a non-transitory computer-readable storage device configured to store the attribute descriptor and the sentiment score in association with the commercial entity or the commercial object.