1. A method of intelligently distributing, in a networked environment, an object that represents an offering, the method comprising: receiving a request from a user initiated at a computing device to create the object to represent the offering; creating the object to represent the offering to be made available for access in the networked environment, the object being created to include metadata specifying criteria of target recipients of the offering; wherein, the criteria of target recipients are received in the networked environment from the user that requested creation of the object, matching the criteria specified in the metadata of the object to users in the networked environment, to find recipients who satisfy the criteria; automatically sending the offering represented by the object to the recipients who satisfy the criteria specified in the metadata; automatically generating multiple versions of the object to represent the offering based on an example object specified by the user; test-posting the multiple versions to compute price-performance attributes of each of the multiple versions.
14. The method of claim 1 , wherein the offering comprises, finding or procuring items.