15. A computer-readable media having computer-readable instructions encoded thereon, the computer-readable instructions upon execution configuring a search engine to perform operations comprising: identifying an object in content; identifying a first candidate anchor block associated with the object and a second candidate anchor block associated with the object; extracting the first candidate anchor block associated with the object and the second candidate anchor block associated with the object; aggregating the first candidate anchor block associated with the object and the second candidate anchor block associated with the object to obtain pseudo-anchor text associated with the object; extracting the pseudo-anchor text from the candidate anchor blocks that were aggregated; constructing a pseudo uniform resource locator (pseudo-URL) of the object based at least on the extracted pseudo-anchor text; associating the pseudo-URL with the object; storing for repeated use, the pseudo-URL being associated with the object and the extracted pseudo-anchor text; and providing, via the pseudo-URL, the pseudo-anchor text extracted for search.
16. A computer-readable media as recited in claim 15 , wherein the object lacks an associated uniform resource locator (URL).