14. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations for reducing computing resources used by an online social network by generating a user interface to structure search results corresponding to a plurality of potential experts in a specific skill and to limit presentation of endorsement data of an expert presented in the search results to an inquirer that is within a threshold degree of connection from the expert, the operations comprising: receiving, from a device of the inquirer, a search request for the expert in the specific skill; accessing, from a database in the online social network, profile data of members in the online social network, the profile data including the endorsement data; determining the plurality of potential experts from the members in the online social network based on the profile data; accessing social graph data of the plurality of potential experts, the social graph data including degrees of connections between the inquirer and the plurality of potential experts; calculating a ranking value for each member of the plurality of potential experts based on the accessed profile data and the accessed social graph data; verifying the expert from the plurality of potential experts based on the calculated ranking value for each member of the plurality of potential experts, the calculated ranking value of the expert being higher than a predetermined threshold; and including the profile data for the verified expert in the search results for presentation on a display of the device based on a determination that a degree of connection between the verified expert and the inquirer is within the threshold degree of connection.
17. The storage medium of claim 14 , further comprising instructions that cause the machine to perform operations comprising: determining that the expert is part of an internal company network of the inquirer; and presenting, on the display, a user interface button for the inquirer to contact the expert.