13. A knowledge management computer program product according to claim 11 wherein the user queries are defined by a plurality of entities that are stored in the knowledge base, the results of user queries are defined by associations among the entities that are stored in the knowledge base and wherein the evaluations of results of user queries are defined by positive and/or negative evaluations of the associations among the entities.
11. A knowledge management computer program product, the computer program product comprising a computer usable storage medium having computer-readable program code embodied in the medium, the computer-readable program code comprising: computer-readable program code that is configured to provide an associative memory system; and computer-readable program code that is configured to observe associations among user queries, results of user queries and user evaluations of results of user queries for a plurality of users, into the associative memory system.