1. A system, comprising: a memory having stored thereon computer executable instructions; and at least one processor that executes the instructions stored in the memory which cause the at least one processor to: receive a first media content item that comprises first audio content having first low-level audio features and first video content having first low-level video features; determine that the first media content item belongs to a first genre of a plurality of genres based on first side channel information, wherein the first side channel information is based at least on the first low-level audio features and the first low-level video features; receive a second media content item that comprises second audio content having second low-level audio features and second low-level video features; determine that the second media content item belongs to the first genre of the plurality of genres based on second side channel information, wherein the second side channel information is based at least on the second low-level audio features and the second low-level video features; generate a first fingerprint based on the first audio content; in response to determining that the first media content item belongs to the first genre, select, based on the first genre, a plurality of audio fingerprints that are associated with the first genre, wherein the selected plurality of audio fingerprints includes a second fingerprint that is based on the second audio content; determine a matching score between the first media content item and the second media content item by comparing the first audio fingerprint of the first audio content and the second audio fingerprint of the second audio content; determine a rate of false-positive matches between media content items that belong to the first genre; apply a weight to the matching score based on the rate of false-positive matches; determine, based on the weighted matching score, that the first audio content matches the second audio content; determine that the second audio content contains copyrighted content, wherein the copyrighted content is associated with a copyright owner; and notify the copyright owner that the first media content item matches the second media content item.
6. The system of claim 1 , wherein applying the weight to the matching score comprises up weighting the matching score based on an accuracy associated with the first genre.