6. The method of claim 1 , wherein the descriptive information related to the advertisement comprises one or more time tags and/or one or more keywords.
1. A method, comprising: transmitting at least a portion of a media object to a user computing device to be displayed on a display of the user computing device; determining whether to transmit an advertisement to the user computing device based, at least in part, on a user subscription status for a media service, the advertisement to be selected based at least in part on a comparison between descriptive information related to the advertisement and contextual information related to the media object; and transmitting the advertisement to the user computing device to be displayed on the display of the user device at least in part in response to a determination that the user is not a subscriber to the media service, the advertisement to be displayed at least in part concurrently with the at least the portion of the media object.