4. One or more non-transitory storage media as recited in claim 1 , wherein determining the degree to which the which the public post is associated with the entity comprises determining a physical distance between the physical location of the entity and a predicted physical location of an author of the public post.
1. One or more non-transitory storage media storing instructions which, when executed by one or more computing devices, cause the one or more computing devices to perform: accessing a plurality of public posts of user-generated textual content; wherein the plurality of public posts comprise a set of two of more posts from a same author; for each public post of the plurality of public posts of user-generated textual content, based at least in part on a word or phrase in the textual content of the public post, determining a degree to which the public post is associated with an entity; in response to a user's request for information about the entity, performing the steps of: selecting a set of public posts from the plurality of public posts that are predicted to be associated with the entity; and causing concurrent display, to a user other than the entity, of the selected set of public posts and information retrieved about the entity.