11. The device of claim 10 , wherein assigning the score to the particular synonym rule based at least in part on the particular type of skip count for the particular synonym rule comprises assigning the score to the particular synonym rule based on the particular type of skip count for the particular synonym rule, a click count for the particular synonym rule, and a different type of skip count for the particular synonym rule.
12. The device of claim 11 , wherein the operations comprise associating a first weight with the particular type of skip count for the particular synonym rule, a second weight with the different type of skip count for the particular synonym rule, and a third weight with the click count for the particular synonym rule.