10. The method of claim 9 further comprising: storing the first token of the sequence of tokens associated with the label B of the BIO encoding scheme as a beginning of a brand name token; and concatenating to the brand name token each subsequent token of the sequence of tokens that is associated with the label I of the BIO encoding scheme.
11. The method of claim 10 wherein normalizing the attribute for each token of the sequence of tokens to create the standardized representations of the attribute for each token of the sequence of tokens comprises: comparing the brand name token with a normalization dictionary to determine a standardized representation of the brand name, wherein the standardized representations comprise the standardized representation; and writing the standardized representation of the brand name to a database entry associated with the product.