8. The method of claim 6 , wherein determining the set of consumption characteristics includes determining at least one of a type of device employed to consume the content, a set of devices associated with the user, a time of consumption, a geographic location of the user, a proximity to other devices, or a proximity to a set of other users.
6. The method of claim 5 , further comprising determining the context data including determining at least one of an identity of a referral source, a type of referral source, a type of referral, or a set of consumption characteristics.