13. A method according to claim 12 , wherein said information obtained during said receiving is a series of images of the individual.
12. A method of measuring audience reaction to media content, comprising: for each individual of an audience, receiving information sensed from an individual as the individual views the media content including video; analyzing the information received during said receiving electronically with software to generate emotional response source data of the individual corresponding to at least one predetermined segment of the media content, the emotional response source data identifying an emotional response of the individual as interpreted by the software; and re-evaluating the emotional response source data of each individual in view of information concerning aggregate emotional response source data of audience reaction as a whole to accurately classify the emotional response of each individual of the audience to generate re-evaluated emotional response data for each individual.