19. The method of claim 17 , wherein a setting, of the one or more settings for preventing inclusion of the first action associated with the acting user in one or more sponsored story units further identifies one or more from a group consisting of: an action prevented from inclusion in one or more sponsored story units, a type of action prevented from inclusion in one or more sponsored story units, a user prevented from being presented with a sponsored story unit including the action associated with the acting user, a group of users prevented from being presented with the sponsored story unit including the action associated with the acting user, a type of connection between the acting user and one or more users, and any combination thereof.
17. The method of claim 16 , further comprising: modifying the sponsored story unit for presentation based on the one or more selected settings.