20. An announcement system comprising: a call reception module configured to receive a call from a caller; a memory including an ordered sequence of audio clips, the ordered sequence of audio clips including at least a first general clip and an ordered set of menu option voice prompts, wherein the ordered set of menu option voice prompts is ordered based on a plurality of weighted factors, wherein the plurality of weighted factors is not defined by the caller, wherein at least one of the plurality of weighted factors includes a geographic region of the caller, and wherein one or more audio clips of the ordered sequence of audio clips are associated with one or more products or services that are available to the caller based on the geographic region of the caller, each of a plurality of weightings is applied to each of a plurality of factors to produce each weighted factor; an announcement engine configured to play an audio announcement derived from the ordered sequence of audio clips; and a response system configured to receive a caller selection associated with one of the ordered set of menu option voice prompts, wherein the response system is further configured to receive the caller selection concurrently with the announcement engine playing the audio announcement derived from the ordered sequence of audio clips, and wherein the caller selection includes one of a caller statement and a numeric selection; wherein the announcement engine configured to play a pre-emptive clip before playing the ordered sequence of audio clips when an exception condition exists.
21. The announcement system of claim 20 , wherein the plurality of weighted factors further includes a frequency of option selection, a caller characteristic, a time based change in frequency, a marketing priority, and an exception condition.