8. The system of claim 1 , wherein the relationship identification sub-system is configured to define the relationships based at least in part on classifications corresponding to at least some of the plurality of identified sales concepts.
1. A computing system including at least one processor, the system comprises: a user interface to allow a user to view and input data related to sales associated with the user; an observation sub-system having a processor configured to centralize data and to identify each of a plurality of sales concepts; a conceptualization sub-system configured to generate a plurality of nodes within an ontological mapping, wherein each of the plurality of nodes corresponds to a certain one of the plurality of identified sales concepts identified by the observation sub-system, the conceptualization sub-system configured to generate new nodes within the ontological mapping responsive to a determination that a new concept exists in the system; a relationship identification sub-system configured to create relationships between at least some of the plurality of identified sales concepts, and attribute affinity weights to the relationships, wherein the affinity weight quantifies a strength of the relationship between the sales concepts using concept occurrence and co-concept occurrence, and each concept occupies a node on the ontological mapping, the relationship identification sub-system to select relationships between the nodes with the greatest affinity index and then update the ontology to with the affinity index for the selected relationships; a change refinement sub-system configured to modify at least one of the plurality of nodes, affinity weights and relationships based upon information associated with the user; and a non-transitory knowledge store configured to the information associated with the user pertaining to a sub-plurality of the plurality of identified sales concepts.