41. The computer readable storage medium of claim 40 , wherein said address book comprises a virtual button, by selecting a screen name from said address book and then clicking said virtual button, said publisher is prompted to a screen of an editable address card where said publisher completes the contact information of a new contact associated with said selected screen name.
45. The computer readable storage medium of claim 41 , wherein said screen of an editable address card comprises: a drop down menu for setting a group for said new contact; a save button for saving entered data; and a hyperlink which takes said publisher to a screen for designating which view of said publisher's address card to be shared with said new contact.