13. A system including at least one computer processor for creating a pool of images for display, the system comprising: means for generating a pre-determined number N of numbers; means for encoding an instruction in a markup language document and for identifying a utility program to include the N numbers and be executed for selecting N images for insertion into the markup language document; means for automatically invoking the utility program when the instruction is processed; means for automatically selecting the N images from all available images using the N numbers with each selected image having at least one predefined data parameter associated with an item represented in that selected image; and means for placing the N images in the markup language document at one or more respective locations defined in the instruction, the N images to be displayed on one or more web pages.
14. The system of claim 13 , wherein the predetermined number N of numbers are random numbers.