16. The system of claim 9 , wherein the non-transitory memory stores instructions that, when executed by the processor, cause the system to: re-assign scores to the one or more text strings based on evaluating the one or more text strings with the customized language model of the at least one voice cluster, the text query being selected based on the re-assigned scores.
17. The system of claim 16 , wherein the non-transitory memory stores instructions that, when executed by the processor, cause the system to: use a user interaction log of user activity of the user with the search results to update the at least one voice cluster and the text cluster.