8. A system comprising: a processor; and a computer-readable storage medium having instructions stored which, when executed by the processor, result in the processor performing operations comprising: identifying a key phrase in text based on an emotion of a user, the user being associated with the text; receiving data from a user profile, the data describing habits of the user; and transmitting, via a network and to a user device, an advertisement related to the key phrase and the data.
14. The system of claim 8 , wherein the key phrase is identified based on a of the text and the emotion to confidence score thresholds.