32. The method of claim 30 , wherein the plurality of operational modes comprise operational modes that correspond to a marketing directive of the business hierarchy.
30. A method of providing web services for a business hierarchy, comprising: providing a website capable of simultaneously operating in one of a plurality of operational modes, wherein each of the plurality of operational modes corresponds to a respective geographic granularity of the business hierarchy, the operational modes including a local advertising association mode comprising content of a local advertising association, an advertising association mode comprising content of a plurality of local advertising associations, and a national mode comprising content of a plurality of advertising associations; detecting an incoming request for web content from a user using a configuration module operating on a processor; selecting an operational mode responsive to the request based upon a geographic granularity associated with the user; and configuring the website to present content to the user according to the selected operational mode.