24. The computer readable storage media of claim 23 further comprising the additional step of: calculating, using the at least one computing device, brand earnings, wherein by applying the first role of brand index to the brand economic earnings.
23. The method of claim 22 further comprising the additional step of: calculating, using the at least one computing device, brand economic earnings by applying a charge to the branded profit for capital employed in creating, hosting and maintaining the domain name portfolio.