8. The method of claim 1 , wherein the content item comprises image-based content.
1. A method in a network communications environment comprising a network service implemented by one or more server network nodes and supporting realtime communications between client network nodes of ones of a user and one or more other communicants in virtual areas that define respective communication contexts in the network communications environment, the method comprising by the network service: in connection with a graphical user interface presented on the client network node of the user, receiving from the client network node of the user a request to associate a content item with a new virtual area; based on the request, creating a new virtual area and associating the content item with the new virtual area; and administering one or more of the supported realtime communications between the client network nodes of respective ones of the communicants who are co-present in the new virtual area in connection with the content item, wherein the administering comprises enabling the client network nodes of the co-present ones of the communicants to jointly share the content item.