15. The second apparatus according to claim 14 , wherein the additional information is goods sales information and/or services sales information, the instruction corresponding to the predetermined operation is a request for brochure or purchase instruction information concerning the goods and/or the service.
14. The second apparatus according to any one of claims 7 - 10 , further comprising a transmitting part transmitting an instruction corresponding to a predetermined operation to a predetermined transmission destination when the predetermined operation is performed on the displayed additional information.