40. The system of claim 35 , wherein the reputation score is further based on a previous reputation score of the author calculated in relation to one or more different online content items of the author that were previously published.
35. A system comprising: a processor; a storage device coupled to the processor and configurable for storing instructions, which, when executed by the processor cause the processor to perform operations comprising: receiving a plurality of online content items authored by a plurality of authors for online publication; and for each online content item, determining a reputation score for an author of the online content item, where the reputation score is based at least in part on: (a) scores of online content items authored by the author, the scores provided by one or more reviewers other than the author; and (b) an authentication score for the author, the authentication score being a function of determinations made to identify that the author is who the author purports to be and in response to a query for online content, generating a set of search results including an online content item from the plurality of online content items; and determining a ranking of the online content item in the set based at least in part on a reputation score of the author.