13. The method of claim 1 : wherein selecting the one of the plurality of concepts within the entity graph based on the intersects identified comprises selecting the one of the plurality of concepts based on the user's node exhibiting a high degree of contextual relation to the one of the plurality of selected concepts; wherein the one of the plurality of selected concepts includes information having a confidence value below a threshold allowing global display of the information with display of a page view for the selected concept; wherein the method further comprises: displaying the page view for the selected concept to the user interface with the further display of the information having the confidence value below the threshold allowing global display of the information; and querying the user at the user interface to affirmatively verify or refute the information displayed having the confidence value below the threshold allowing global display.
1. A method comprising: retrieving contextually relevant data for a plurality of concepts within an entity graph of the social network system; retrieving socially relevant data for a user's node within a social graph of the social network system including (a) socially relevant data of the user's node describing relationships to friend nodes of the user's node within the social graph and (b) one or more linked concept nodes within the entity graph expressly related to the user's node within the social graph or to the friends nodes of the users nodes or both, by (i) retrieving a list of entity objects representing the plurality of concepts within the entity graph of the social network system, (ii) filtering the retrieved list of entity objects by eliminating any entity object representing a linked concept expressly related to the user's node within the social graph, (iii) referencing a plurality of sub-concepts of the remaining entity objects within the filtered list of entity objects by accessing linked entity objects within the entity graph representing the plurality of sub-concepts, the linked entity objects expressly related to the entity objects, and (iv) querying the remaining entity objects within the filtered list of entity objects and the plurality of sub-concepts of the remaining entity objects for metadata of the respective entity objects, wherein the contextually relevant data is the metadata, and the plurality of concepts within the entity graph are not linked to the user's node within the social graph; identifying intersects between the plurality of concepts within the entity graph and the social relevant data for the user's node within the social graph; selecting one of the plurality of concepts within the entity graph based on the intersects identified; and displaying the one of the plurality of concepts within the entity graph at a user interface associated with the user's node.