4. The computer controlled method as recited in claim 1 , wherein said first reviewed subject is a first one of a plurality of reviewed subjects and said review request enables selection of a second reviewed subject.
1. A computer controlled method comprising: receiving by a review-provider server a review request for a first reviewed subject to be provided to a requesting user; selecting by the review-provider server one or more reviews of said first reviewed subject responsive to said review request; computing by the review-provider server one or more social distances between user-authors of said one or more reviews and said requesting user; and sorting by the review-provider server the one or more reviews responsive to said one or more social distances; and sending by the review-provider server the one or more sorted reviews responsive to said review request for presentation to said requesting user.