7. The apparatus of claim 1 , further comprising an analysis module to determine the frequency and sequence of scripts presented by the user to a contact.
1. An apparatus for formulating a computerized presentation of a sequence of scripts comprising audio files, the apparatus comprising: a content module for providing scripts to a user through an output device comprising fixed content; an interaction module for allowing users to selectively present the scripts to a contact during an electronic or live voice interaction between the user and the contact, and to freely interject agent content into the script presentation; a recording module for recording the presentation of scripts and agent content to the contact during the interaction; and an output module for outputting a script structure comprising a script sequence and script content, the script structure reflecting at least one choice made by the user during the presenting of scripts to a contact, as recorded by the recording module.