12. The authoring tool of claim 11 , wherein the wrap package is further authored to include transactional functionality that enables a viewer of the wrap package to purchase one of the advertised product(s) and/or service(s).
13. The authoring tool of claim 12 , wherein the transactional functionality is implemented using one of the following: (i) a transaction widget incorporated into the wrap package; (ii) by cul-de-sacing to a remote location for handling the transaction and then returning to the wrap package; (iii) using one or more dependent cards contained in the wrap package for performing the transaction; (iv) a buy transaction function provided in the gallery card.