41. A story evaluation method comprising: receiving data representative of financial instrument information; determining whether any of a plurality of story angles are applicable to the financial instrument information by testing a plurality of applicability conditions for the story angles against the received data; and in response to the determining step determining that at least one of the story angles is applicable to the financial instrument information, automatically generating a narrative story about the financial instrument information, wherein the narrative story incorporates the at least applicable story angle; and wherein the method steps are performed by a processor.
42. The method of claim 41 wherein the financial instrument information comprises stock price information for a company.