9. A system comprising one or more processors and memory operably coupled with the one or more processors, wherein the memory stores instructions that, in response to execution of the instructions by one or more processors, cause the one or more processors to perform the following operations: identifying, based on a corpus of user search engine queries submitted by users to one or more search engines, one or more categories of observed user interest; detecting, in one or more user reviews associated with a product, one or more segments of text related to the one or more categories of observed user interest; and based on the detecting, indexing, in a searchable database, the product on the one or more categories of observed user interest; wherein the searchable database is accessible to one or more remote client devices, and is searchable by the one or more categories of observed user interest to provide search results to be rendered by the one or more remote client devices.
12. The system of claim 9 , further comprising classifying one or more portions of the one or more user reviews as being related to the product or a creator of the product based on the detected one or more segments of text.