10. The apparatus according to claim 9 , wherein the operation of extracting the face data further comprises: weighting the first user attribute recognition result and the second user attribute recognition result to obtain a final user attribute recognition result; and performing a corresponding operation according to the final user attribute recognition result and the content recognition result.
9. The apparatus according to claim 8 , wherein the operations further comprise: extracting face data from the user image; and performing face recognition on the face data to obtain a second user attribute recognition result.