35. The method of claim 22 wherein advertising is presented within said interface based on a temporal sequence identified for said user in reviewing search results for said first topic news content.
22. A method of responding to a search query to a user with a computing system comprising: a) processing a query from a user concerning a first topic with the computing system; b) automatically determining a geographic region associated with said user with the computing system; c) automatically determining if said first topic query relates to one or more events occurring within said geographic region; wherein said determining is performed by analyzing published online content relating to said one or more events or updates to said event(s) with the computing system; d) automatically selecting first news content relating to said first topic with the computing system when said first topic query relates to said one or more events or updates to said event(s) occurring within said geographic region; and e) presenting search results to said user with the computing system for said query including optionally said first topic news content in response to said query directed to said first topic, wherein advertising is presented within said interface based on an expected mental state of said user predicted based on a state of an event identified in said first topic news content.