14. Guided navigational search program product stored on a tangible computer medium, the guided navigational search program product including instructions that when executed by an online retail or wholesale store computer defining an online e-commerce computer associated with an online retail or wholesale website defining an online e-commerce website featuring a plurality of goods, services, or goods and services collectively defining products, cause the computer to perform operations to facilitate a guided navigational search by one or more users of one or more remote user computers in communication with the online e-commerce computer through an electronic communication network, the operations comprising: receiving a product search request comprising one or more search terms; providing data over the communication network to display a product search results content page on a remote user computer, the product search results content page including a plurality of potential refined product search results generated responsive to the one or more search terms and at least one website user interaction refinement associated therewith, and including a plurality of refinement categories each displaying a plurality of user selectable refinement links, each user selectable refinement link indicating an associated one of a plurality of user selectable refinements and positioned so that when a user selects one of the plurality of user selectable refinement links, a user search is substantially more focused and thereby assists the user in more quickly narrowing the product search results to more specific user desired product search results; and providing data over the communication network to update the product search results content page to include a plurality of user refined product search results responsive to user selection of one of the plurality of user selectable refinement links.
17. Program product as defined in claim 14 , wherein the operations further comprise: assigning a higher relevancy value to the user selectable refinement associated with the user selected refinement link responsive to user selection thereof; and assigning an enhanced visual position within the product search results content page to the user selectable refinement represented by the user selected refinement link responsive to the higher relevancy value.