11. The one or more computer-readable hardware storage device of claim 8 wherein transforming a state of the numerical seller rating from a state that is inconsistent with the words in the feedback to a state that is reconciled with the words in the feedback is done by weighting the numerical seller rating.
12. The one or more computer-readable hardware storage device of claim 11 wherein weighting the numerical seller rating is based on detecting previous numerical seller ratings given by the user by analyzing transaction logs.