12. The device of claim 9 , where, when extracting the digital fingerprint and generating the universal file name for the file with the custom name, the processor is further to execute instructions in the memory to: select, based on a file type of the file with the custom name, a fingerprinting mechanism, extract, based on the mechanism, the digital fingerprint, from the content sample, convert the digital fingerprint into an alpha-numeric character sequence, and append, to the alpha-numeric character sequence, a file type extension.
9. A device, comprising: a memory to store a plurality of instructions; and a processor to execute instructions in the memory to: receive, from a content provider device, a file with a custom name, extract a digital fingerprint from a content sample of the file; generate, based on the digital fingerprint, a universal file name for the file with the custom name, associate the universal file name with the custom name, determine that the universal file name is associated with a previously-stored file, where the previously-stored file and the file with the custom name have an identical digital fingerprint, discard the file with the custom name, and associate, for later retrieval of the previously-stored file, the custom name with the universal file name.