8. The method of claim 1 , further comprising automatically using the score to determine whether to cause an occurrence of the key phrase on the page to be converted into a link for displaying contextually relevant content.
9. The method of claim 8 , further comprising responding to user selection of the link by causing content related to the key phrase to be displayed in a panel on the web page, said content related to the key phrase including at least (1) an advertisement associated with the key phrase and (2) non-advertisement social media content associated with the key phrase.