16. The computer program product of claim 15 , maintaining the listing further comprises: computer usable program code configured to automatically detect a presence of the mobile device within the specified geographic area, wherein said detection provides identifying information about the mobile device necessary for establishing a communications pathway to said mobile device; computer usable program code configured to record the mobile device in the listing; computer usable program code configured to request the native language used by the mobile device; and computer usable program code configured to, when the native language differs from the language used by the public address system, append a record for the mobile device in the listing with the native language.
15. A computer program product comprising a computer readable storage medium having computer usable program code embodied therewith, the computer usable program code comprising: computer usable program code configured to maintain a listing of mobile devices currently active within a specified geographic area serviced by a public address system, wherein a native language of a mobile device that is different than a language used by the public address system is automatically noted from the mobile device; computer usable program code configured to convert content for an announcement broadcast by the public address system into a format capable of being transmitted via a wireless communications message; computer usable program code configured to translate the converted content to native languages noted in the listing; and computer usable program code configured to push the wireless communications message containing the translated content to corresponding mobile devices having different native languages in the listing and the wireless communications message containing the converted content to a remainder of the mobile devices in the listing via a wireless network local to the specified geographic area, wherein a wireless standard utilized by said wireless network comprises at least one of IEEE 802.11 and IEEE 802.15.