18. The apparatus of claim 15 , wherein the memory and computer program code are configured to, with the processor, cause the apparatus to: determine an identity of an entity based on the location information of the profile in an instance in which the identity is indiscernible from the voice data; determine that the generated review comprises a review of the identified entity; and associate the identified entity with the generated review.
15. The apparatus of claim 11 , wherein the memory and computer program code are configured to, with the processor, cause the apparatus to: generate at least one profile on behalf of the user, the profile comprises information indicating the locations, the times and the spoken reviews.