10. The method of claim 7 , wherein predicting keywords that are relevant to the identified concepts further comprises generating a set of keywords using keyword components within the taxonomy that are associated with the category name and attribute values that form the basis of the concept.
7. The method of claim 4 , wherein matching target concepts to relevant offer concepts comprises: identifying concepts representing unique combinations of category names and attribute values within the taxonomy using the campaign creation server system; and predicting keywords that are relevant to the identified concepts using the campaign creation server system.