18. The computer program product of claim 13 , wherein the computer readable program code further causes the computer hardware system to perform: providing a context menu for the business object.
13. A computer program product, comprising: a computer readable storage device having stored therein computer readable program code for messaging integration of a business object, the computer readable program code, which when executed by a computer hardware system, causes the computer hardware system to perform: displaying, by a messenger, message text within a messaging session; embedding, within the messaging session, the business object in the message text; performing, from within the messenger, an action to the business object; and visually distinguishing, in the message text, the identified pronoun to correlate the identified pronoun with the business object, wherein the identified pronoun references the business object, and the computer readable storage device is not a transitory, propagating signal per se.