10. The system of claim 8 , wherein the one or more processors and the memory are configured to generate an error log comprising a content item of the one or more content items for which a plurality of search entities are identified.
8. The system of claim 7 , wherein the one or more processors and the memory are configured to: receive a data file from a computing device of a first third-party content provider comprising one or more content items including the first content item, each of the one or more content items comprising identification data, a respective content item type, and a respective online action, each of the one or more content items associated with a product or service of the first third-party content provider; identify the first search entity based on identification data and a content item type for the first content item in the data file, the first search entity corresponding to a named physical entity; generate, based on the data file, the first entity-action pair comprising the first search entity and the first online action, the first online action associated with the first content item in the data file; and associate the first entity-action pair with the first bidding parameter specific to the first entity-action pair.