19. The computer-readable storage medium of claim 16 , wherein said annotating comprises: annotating advertisements to be deemphasized in the displayed document.
16. A computer-readable storage medium comprising computer-executable instructions that, when executed by a processor, perform a method comprising: detecting a selection mode initiated by a user with regard to a displayed document, the displayed document including content; automatically, while in the initiated selection mode, detecting content selected in the displayed document by a user; automatically determining, in response to the detection of the selection mode initiated by the user, a plurality of entities in the displayed document, each entity of the plurality of entities including a portion of the displayed document content different from the detected selected content; automatically annotating the displayed document to indicate each of the determined plurality of entities; automatically determining, in response to said determining the plurality of entities in the displayed document, at least one entity of the plurality of entities that includes content of the displayed document content that is associated with the detected selected content; automatically indicating in the displayed document the determined at least one entity as one or more active entities; and enabling an action to be performed on the active entities.