14. An apparatus of claim 11 , wherein the apparatus is further caused to: determine one or more data structures based, at least in part, on the one or more tokens, wherein the one or more data structures store, at least in part, content information relevant to the at least one recommendation channel.
11. An apparatus comprising: at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, receive an input for creating at least one recommendation channel, the input specifying at least one category; determine one or more tokens based, at least in part, on the at least one category, wherein at least one of the one or more tokens represents context information; and determine to create the at least one recommendation channel based, at least in part, on the one or more tokens.