17. The method of claim 10 , wherein the search request is submitted from a mobile device.
10. A method, comprising: performing a selection based on an association of a search request with an item; associating the search request with a value of a characteristic of a human assistant obtained from profiles of human assistants comprising at least one of demographic, geographic, personality and interest area information; selecting a human searcher based on a ranking of the human searcher for the characteristic; the human searcher performing a search based on a query; recording a result of the search in a database in association with the query; providing the result responsive to the search request when the search request is submitted subsequent to the human searcher performing the search; ranking the result based on a match of the query to the search request; providing the result based on the ranking and a rating of the human searcher for the value and the characteristic; linking the item with a profile of a human assistant when an action of the human assistant indicates an opinion regarding the item; associating a property different than the search request and indicated in the profile with the search request; obtaining a rank of the item based on content of a query of the search request; receiving a rating of the profile for the property; performing, by a processor, the selection based on the rank and the rating; and presenting information of the item responsive to the search request in accordance with said selection.