18. The method of claim 1 , wherein the non-linear content identifier request includes the linear content metadata.
1. A method comprising: receiving, via a communication module, a non-linear content identifier request for non-linear content, wherein the non-linear content identifier request comprises a linear content identifier associated with linear content selected by a viewer and location data associated with the viewer; identifying, via a matching module, linear content metadata associated with the linear content identifier of the non-linear content identifier request, the linear content metadata representing at least one metadata keyword; and identifying, via the matching module, a relationship between the at least one metadata keyword and at least one non-linear content keyword bid on by one or more advertisers associated with a time slot.