13. A computer-implemented method for searching for a desired item, comprising: receiving a first user input specifying an alphanumeric string associated with a desired item, searching a database that comprises information associated with items for an alphanumeric string that matches the user-specified alphanumeric string to determine item names and item descriptions for all matching items corresponding to the matching alphanumeric string; providing the determined item names and item descriptions for the matching items for display to the user; specifying a particular matching item corresponding to the matching alphanumeric string; receiving a second user input indicating a desire to view attribute values for attributes of the particular matching item, determining attribute names and attribute values for attributes of the particular matching item; and providing the determined attribute names and attribute values for the particular matching item for display to the user.
24. The method of claim 13 , further comprising allowing the user to view the item name, item description, attributes, and attribute values for at least the particular matching item within a single display.