11. The system according to claim 5 , wherein the plurality of application devices comprises at least one of Web tablet, set-top box, VCR, TV, PDA, lamp, coffee machine, radio, telephone, background wall, DVD player and electronic information panel.
5. A system for controlling an experience of a plurality of unique users surrounded by a plurality of application devices, the system comprising: a network connecting at least several application devices participating in the experience; and a server configured to automatically identify a one of the plurality of unique users and an environment surrounding the first user; receive status of the plurality of application devices in the environment, retrieve a profile of the identified one user of the plurality of unique users and a context profile relating to the environment, and generate at least one instruction for two or more of the plurality of application devices participating in the experience based at least in part on the identification of the identified one user of the plurality of unique users and at least in part on the received status of the plurality of application devices in the environment, wherein each of the two or more application devices participating in the experience is configured to receive and upon receipt perform the at least one instruction.