18. The apparatus as claimed in claim 17 , wherein said one or more functions includes one or more selected from a group consisting of collecting usage information, analyzing usage information, reporting usage information, controlling access permissions of a requesting user to said plurality of reviews, controlling whether said plurality of reviews are to be filtered when sent to a requesting user, manipulating a site builder to control placement of said plurality of reviews, manipulating a site builder to control appearance of said plurality of reviews, manipulating a site builder to control selection of said plurality of reviews, controlling an integrated message review forum, metering access to said plurality of reviews, and enabling a requesting user to contact a user-author of one of said plurality of reviews.
17. An apparatus comprising: means for verifying that a subject-owner is authorized to dominate a plurality of reviews of a reviewed subject; means for accepting input from said subject-owner related to one or more functions to be applied to a review-provider server; means for controlling enablement of said one or more functions responsive to input; and means for storing said input.