17. The method of claim 13 , wherein a sequence of playback of the more than one content objects of the playlist is determined using at least the values indicating suitability of each of the more than one content objects of the playlist; and wherein the transmitting from the electronic content server the first of the more than one content objects of the playlist to the player is performed in accordance with the sequence of playback.
13. A method of generating a playlist at an electronic playlist server, comprising: comparing, using a processor, an input seed, which is sent from a user terminal, to a first database item stored in the electronic playlist server, wherein the first database item corresponds to a first content object stored in an electronic content server; retrieving from the electronic playlist server feedback that is associated with contextual information related to the first content object, wherein the feedback includes feedback provided about a plurality of content objects; retrieving values indicating suitability of each of the plurality of content objects in the context of the first content object, wherein the value indicating suitability is: a sum of feedback provided about the particular content object in the context of the first content object where the feedback is positive, less a sum of feedback provided about the particular content object in the context of the first content object where the feedback is negative, divided by a sum of the sum of feedback where the feedback is positive and the sum of feedback where the feedback is negative; selecting more than one content objects from the plurality of content objects for the playlist based on at least the values indicating suitability; and transmitting from the electronic content server a first of the more than one content objects of the playlist to a player at the user terminal.