13. A non-transitory machine-readable medium carrying one or more sequences of instructions which, when executed by one or more processors, cause the one or more processors to carry out the steps of: retrieving user contextual data associated with a user, the user contextual data identifying one or more entities associated with the user; retrieving, from one or more data object sources, one or more data objects based on the retrieval of the user contextual data, wherein the only data objects retrieved are related to the retrieved user contextual data; retrieving data object contextual data based on the retrieval of the one or more data objects, the data object contextual data being associated with the one or more data objects; generating one or more feed items based, at least in part, on the one or more data objects and the retrieved data object contextual data; generating a weight associated with each of the one or more feed items, the weight being generated based on the retrieved user contextual data and the retrieved data object contextual data; and generating an information feed including at least some of the one or more feed items, the information feed arranging the at least some of the one or more feed items based on the generated weight associated with each of the at least some of the one or more feed items.
16. The machine-readable medium of claim 13 , wherein the at least some of the one or more feed items included in the information feed are selected based on generated weights associated with each of the at least some of the one or more feed items.