15. The apparatus of claim 14 , wherein the server accesses the stylesheet based on the reference in the electronic message to define the event.
16. The apparatus of claim 15 , wherein the stylesheet further comprises formatting data for the plurality of events on the plurality of endpoints; further comprising formatting at least a portion of the electronic message based on the stylesheet, the event in the message payload, and the at least one endpoint; and wherein routing at least a portion of the electronic message comprises routing at least a portion of the formatted electronic message.