9. The method of claim 8 , wherein the entry point includes one or more of: an organization's website; a widget, banner, or link within the social media platform; a widget, banner, or link on a webpage external to the social media platform; or a link generated by a viral feature of the social media platform.
10. The method of claim 9 , wherein the social media platform is configured to transmit user activity information through the viral features within the social media platform.