17. The sorting engine of claim 16 sorting candidate titles based on the number of topics in each candidate title, the sum of the topic scores and the number of tokens contained minus the skew for each candidate title.
16. A search engine title optimization apparatus for creating optimized titles representative of a document content and optimized for a search engine, the apparatus comprising: a processor; memory connected to the processor; instructions stored on the memory, that when executed by the processor, perform the following: receiving a document in which a title optimized for a search engine is desired; identifying a maximum number of characters the search engine reads when characterizing the document, the maximum number of characters set as a maximum size; applying phrasal analysis to the document; identifying topics included in the document; computing candidate titles based on the identified topics; sorting the candidate titles based on the number of topics in each candidate title; selecting the candidate title with the largest number of topics as a candidate optimized title; selecting the candidate optimized title as a final optimized title, in response to determining that the candidate optimized title character length is less than the maximum size.