26. The non-transitory computer readable storage medium of claim 22 , wherein the properties of augmentations are visual properties of augmentations including avatars in a virtual image.
22. A non-transitory computer readable storage medium having stored thereon instructions that when executed by one or more processors, cause the one or more processors to perform: determining augmentations in response to identifying a context of a user device, each of augmentations associated with one of physical venues including a certain physical venue; grouping the augmentations into clusters, each cluster representing one of the physical venues; deriving information for the clusters, the information indicative of conceptual representations of the clusters reflecting the augmentations grouped in the clusters, wherein the information includes concept descriptions of the augmentations grouped in the clusters, the concept descriptions based on properties of the augmentations grouped in the clusters, and wherein the concept descriptions are indicative of at least a look of the conceptual representations as determined by the properties of the augmentations; and rendering the clusters based on the information, wherein the rendering the clusters based on the information comprises rendering a certain cluster of the clusters associated with the certain physical venue based on a combination of augmentations grouped into the certain cluster, wherein the certain cluster further comprises at least one lower-level cluster rendered based on the properties of a subset of the combination of augmentations grouped into the certain cluster.