11. Non-transitory computer-readable storage media encoded with a computer program including instructions executable by a processor to create a social query response application comprising: a) a software module monitoring queries from users, each query submitted to a vendor via an interactive chat feature of an external electronic communication platform, monitoring human responses to the queries, and monitoring subsequent communications conducted via the electronic communication platform until each query is resolved; b) a software module applying a first machine learning algorithm to the monitored communications to identify one or more queries susceptible to response automation; and c) a software module applying a second machine learning algorithm to the queries susceptible to response automation to identify one or more responses likely to resolve the query.
13. The media of claim 11 , wherein the application further comprises: a) a software module receiving a query from a user, the query submitted to the vendor via an interactive chat feature of an external electronic communication platform; b) a software module automatically responding to the query with the identified one or more responses likely to resolve the query; c) a software module determining when the query is resolved; and d) a software module transmitting the outcome of the resolution to an enterprise software system.