17. A non-transitory computer-readable storage medium including instructions, the instructions comprising: one or more instructions which, when executed by at least one processor, cause the at least one processor to: identify information associated with content of a first web page, the first web page being accessed by a user, and the identified information including one or more terms; form a search query based on the identified information and information associated with the user, the information associated with the user including one or more terms; identify a second web page based on the search query that is based on the identified information and the information associated with the user; modify the first web page by inserting a reference to the second web page, the reference to the second web page including text associated with content of the second web page; and provide, for presentation to the user, the modified first web page.
18. The non-transitory computer-readable storage medium of claim 17 , where the one or more instructions to modify the first web page by inserting the reference to the second web page include: one or more instructions to insert the reference to the second web page into the first web page in-line with the identified information.