14. The method of claim 10 , further comprising: (d) in response to a user of the client device selecting one of the custom character(s) that is/are displayed via the user interface of the client device, also displaying, via the user interface of the client device, one or more tag words associated with the selected custom character to thereby provide context for the selected custom character.
15. The method of claim 14 , wherein step (d) also includes, in response to a user of the client device selecting one of the custom character(s) that is/are displayed via the user interface of the client device, issuing a remote query to a remote server and obtaining therefrom the one or more tag words associated with the selected custom character and storing the tag words in the local data store of the client device.