11. One or more non-transitory computer-readable storage media storing instructions that, when executed by one or more computing devices, cause performance of: providing a first set of instructions configured to cause a client device to: parse a displayed portion of content, locate a set of terms in the displayed portion of content, based on the parsing; and, in response to locating the set of terms, send the set of terms to a server; receiving, at the server, from the client device, a first request comprising the set of terms; based on the set of terms, the server identifying one or more coupon offers; in response to the first request, the server sending to the client device a second set of instructions configured to cause the client device to: display, in association with a particular term in the displayed portion of content, an interface comprising information about the one or more coupon offers and a control for selecting a particular coupon offer of the one or more coupon offers; and, upon a user selecting the control, send information identifying the particular coupon offer to a coupon distribution server; wherein the second set of instructions is further configured to cause display of a plurality of interfaces, each interface of the plurality of interfaces configured to appear in association with a different term of the set of terms, and each interface of the plurality of interfaces comprising information about at least one coupon offer, of the one or more coupon offers, that was identified by the server based on the different term in association with which the interface is configured to appear; receiving, at the coupon distribution server, from the client device, a second request identifying the particular coupon offer; in response to the second request, the coupon distribution server providing the user with a coupon corresponding to the particular coupon offer.
12. The one or more non-transitory computer-readable storage media of claim 11 , wherein providing the first set of instructions comprises sending the first set of instructions to the client device.