10. The system according to claim 7 , further comprising at least one event-driven enhancement selected from the group consisting of: creating segmentation benchmark statistics, identifying trade experience behaviors consistent with fraudulent companies, and detecting changes in trade experience that is indicative of said entity of interest's business either improving or deteriorating.
7. A computer system comprising: a processor; a database; and a memory that contains instructions that are executable by said processor to control said processor to perform actions of: collecting from a source, data about an entity of interest; linking said entity of interest to a related entity in a corporate family tree; receiving a request for an enhanced credit evaluation report about said entity of interest; obtaining user-specified rules or criteria for evaluating credit of said entity of interest; dynamically selecting from a database of trade experiences, based upon said user-specified rules or criteria, (a) trade experiences for said entity of interest and for said related entity, and (b) trade experiences for a peer group; dynamically assessing performance across said trade experiences for said entity of interest; and generating said enhanced credit evaluation report of said entity of interest based upon a comparative analysis of said trade experiences for said entity of interest and for said related entity and said trade experiences for said peer group.