3. The method of claim 1 where the group of recipients is an ad hoc group that is not a designated circle associated with the user in a social environment.
1. A computer implemented method for providing content comprising: receiving a request for an advertisement to be displayed in a slot associated with a third-party content site at a first user device; identifying, using a processor, a relevant advertisement to be provided in the slot; providing, for presentation with the relevant advertisement responsive to the request, a re-publishing control that enables the first user device to present a graphical visualization of a first control that accepts textual user input from a user of the third-party content site that is associated with the relevant advertisement as a comment, wherein the re-publishing control also enables the first user device to re-publish the relevant advertisement outside of the third-party content site; receiving, via the re-publishing control, first user input including text to be associated with the relevant advertisement as a comment; receiving second user input selecting a portion of the re-publishing control and designating a group of recipients that is designated by the user and does not include the user as recipients of the relevant advertisement; responsive to receiving the second user input, associating the text with the relevant advertisement and re-publishing the relevant advertisement along with the associated text to the group of recipients; determining, in response to receiving the second user input, that the user has re-published content to the group of recipients at a frequency that exceeds a threshold rate; and distributing, using the processor and in response to determining that the user has re-published content to the group of recipients at a frequency that exceeds a threshold rate, additional content to the group of recipients, wherein the additional content is selected for distribution based on at least one attribute of the relevant advertisement and at least one attribute of the associated text; wherein distributing additional content to the group of recipients includes providing to a second user device associated with a recipient from the group of recipients, the additional content along with content overlay information, the content overlay information causing the second user device to present a graphical visualization of a content overlay having an additional re-publish control configured to allow the recipient from the group of recipients to re-publish the additional content and an information control that, when selected, causes the second user device to retrieve and present additional information associated with the additional content; wherein the content overlay overlays at least a portion of the additional content.