10. The computer-implemented method of claim 9 , wherein the weighted similarity is calculated based at least in part on a calculated geographic distance between the remaining candidate geographic unit and the target geographic unit.
9. The computer-implemented method of claim 1 , wherein determining the score for each remaining candidate geographic unit further comprises: identifying one or more target attributes on which to analyze the similarity of each remaining candidate geographic unit to the target geographic unit, wherein the target attributes are selected from the household data attributes; calculating, for each remaining candidate geographic unit, a weighted similarity of the remaining candidate geographic unit to the target geographic unit based on a comparison of the target attributes; and determining the score based at least in part on the weighted similarity.