16. The method of claim 15 , further comprising constructing, by the one or more processors, the set of candidate creatives by combining each one of the pool of candidate second destinations with each one of the pool of candidate templates, where the second destinations further comprise landing pages.
17. The method of claim 16 , wherein the each of the set of candidate creatives is scored based on textual similarity between the first destination and the template and the landing page of the second destination of the candidate creative and at least one of the set of candidate creatives is selected based on the textual similarity score.