36. The computer-readable medium of claim 33 , wherein said computer-readable medium coupled to said one or more processors has further instructions stored thereon that, when executed by said one or more processors, cause said one or more processors to perform operations further comprising: receiving a location tag, wherein the location tag includes the tagging action and a user ID of the person making the tagging action; and storing a location record with data representing said location tag in a database.
47. The computer-readable medium of claim 36 , wherein said location record indicates the person has checked in at a location or indicates the person has performed a conversion event.