1. A method for identifying an author of a social media interaction, the method comprising: receiving a social media profile for a user interacting in a social media interaction in a social media environment, wherein the social media profile includes one or more identification parameters defining personal information registered to the user in the social media environment and one or more content parameters defining content of the user's social media interaction; for each of a plurality of customers registered in a contact center environment, receiving a contact center profile for the customer including one or more identification parameters defining personal information registered to the customer in the contact center environment and one or more content parameters defining content of the customer's past contact center interactions; and comparing the user's social media profile with the customer's contact center profile using an equivalence relationship that compares said respective identification parameters and content parameters of the profiles to determine a final equivalence of whether the social media user and contact center customer have the same identity, wherein a predetermined threshold is set to define a range for the equivalence relationship within which the social media user and contact center customer are determined to have the same identity, wherein the predetermined threshold is set in a testing phase to balance maximizing the accuracy and minimizing missed instances of determining users and customers to be identical that are previously known to be identical, wherein each of the user's and customer's profile is represented by a vector with each of the identification and content parameters thereof having values in a respective dimension and wherein the profiles are compared by calculating the vector difference between their representative vectors to measure a similarity between the social media profile and the contact center profile and wherein the content parameters comprise one or more content parameters selected from the group consisting of: linguistic richness, sentiment, tone, opinion, style, vocabulary, average length of sentences, slang and emoticons; and after determining the final equivalence that the social media user and contact center customer are determined to have the same identity, monitoring that user's social media interactions by the contact center for the associated customer.
2. The method of claim 1 , wherein identification parameters comprise one or more identification parameters selected from the group consisting of: first name, last name, age, primary residence address, gender, occupation, marital status, e-mail address and telephone number.