1. A system comprising: a processor to implement operations for an interactive voice response (IVR) system; and a memory device to store conversion instructions for an interactive voice converter; wherein the processor is configured to implement the interactive voice converter based on at least some of the conversion instructions; wherein the interactive voice converter is configured to generate, based on interaction instructions of a first type that are not natively interpreted by a web browser, interaction instructions of a second type that are natively implemented by the web browser.