1. A method comprising: accessing an operative event database that stores coded operative events, each coded operative event being cross-referenced to a region of an anatomy in the operative event database; accessing a profile of a subscriber physician, the profile identifying a specialty of the subscriber physician; providing a user interface comprising a graphical rendering of the anatomy; detecting a selection of a particular region of the anatomy, the selection being made using the user interface; retrieving, from the operative event database, a listing of coded operative events that are cross-referenced to the selected, particular region of the anatomy and are related to the specialty of the subscriber physician; detecting an additional selection of a coded operative event from the listing, the additional selection being made using the user interface; receiving patient outcome data associated with an operative event, the patient outcome data being entered through the user interface; correlating the patient outcome data with the coded operative event, the coded operative event being associated with the operative event, the correlating defining a correlation of the patient outcome data with the coded operative event; storing the patient outcome data and the correlation into the operative event database, the operative event database being included in an on-line system maintained by an application service provider, the application service provider maintaining an integrity of the patient outcome data, the operative event database being configured to further store a plurality of operative event data associated with a plurality of operative events performed at a plurality of organizations; and making a summary of the plurality of operative event data and a plurality of associated patient outcome data for the subscriber physician accessible to a potential patient.