1. A system that facilitates re-ranking search results retrieved by a search engine, comprising: a query log component that builds a language model for a target query based on queries stored in a query log of a search engine; a matching component that compares a lexical property of an initial search result for the target query and the language model and computes a match score; and a ranking component that re-ranks a subset of the initial search result based on the match score and a rank of the initial search results.