1. A method of automatically generating tags for media content, the method comprising: storing event-related data associated with at least one sports event including a particular sports event in at least one non-transitory computer readable storage device, the particular sports event being a sports game, the event-related data including discrete action data identifying discrete actions that occur during the particular sports event including a particular action that occurred during the sports game; identifying contextual information associated with a particular media content item using the at least one computing device; determining that the particular media content item relates to the particular sports event of the at least one sports event based at least in part on the contextual information, using the at least one computing device; automatically generating a tag identifying the particular sports event for the particular media content item using the at least one computing device; comparing the contextual information to the discrete action data for the particular sports event to identify a relationship between the particular media content item and the particular action; and automatically tagging the particular media content item with a tag identifying the particular action that occurred during the sports game of the particular sports event as a result of the identified relationship between the particular media content item and the particular action that occurred during the particular sports event.