1. A method comprising the steps of: A. receiving one or more Search Terms; B. establishing from the one or more Search Terms an instance of an individual concept being searched; C. identifying a class of concepts wherein one or more attributes of the class of concepts are related to one or more attributes of the individual concept; D. establishing a plurality of relationships between the individual concept and each of the concepts within the class of concepts; E. calculating a plurality of Search Results based on the concepts within the class of concepts most closely related to the individual concept being searched; and F. displaying the plurality of Search Results.