1. A relational database system for storing and managing feedback information for a retail enterprise, said relational database system comprising: a data warehouse; an application server in communication with said data warehouse, said application server containing at least one application for accessing feedback information associated with products sold by said retail enterprise supply contained within said data warehouse; at least one client workstation in communication with said application server, said client workstation providing a user access to said at least one application contained in said application server; a relational database for storing and organizing said feedback information associated with products sold by said retail enterprise supply within said data warehouse; a logical data model comprising a plurality of entities and relationships defining how said feedback information associated with products sold by said retail enterprise is stored and organized within a relational database.