1. A non-transitory computer readable storage medium comprising a set of instructions which, when executed by an apparatus, cause the apparatus to: generate a two-dimensional link matrix to link a plurality of available fonts for displaying text each identified in the matrix with one or more font attributes identified in the matrix via one or more attribute values identified in the matrix; receive a font match query to determine a suitable font for text to be displayed from the plurality of available fonts including one or more specified attribute-attribute value pairs; and determine one or more fonts satisfying the received font match query from the available fonts based on a match between the one or more specified attribute-attribute value pairs and the one or more attribute values of the two-dimensional link matrix to determine which font can correctly display the text wherein determining the one or more fonts satisfying the received font match query further comprises retrieving the two-dimensional link matrix for one or more of the attribute-attribute value pairs in the font match query to generate a set of fonts returned results, wherein the set of fonts returned results includes a list of fonts that can correctly display the text corresponding to the font match query.