1. An apparatus for enriching contents of a website, comprising: an extracting unit configured to obtain a corpus from the current website and other websites, and extracting object features from the corpus, wherein the corpus comprises specifications of the object and user reviews about the object; a feature vector constructing unit configured to construct multi-dimensional vectors for the extracted features according to the corpus; a vector comparison unit configured to, for a specific feature, make similarity comparison of its multi-dimensional vector and multi-dimensional vectors of other extracted features; a reinforcing unit configured to determine features with similarities being higher than a predetermined threshold as a same feature, and reinforcing the current website with at least one feature which is different from those on the website and corresponding attributes of the at least one feature.