1. A system for managing objectives of an organization, the system comprising: a database system implemented using a server system, the database system configurable to cause: processing objective data indicating a first objective of a first user affiliated with the organization; processing task data indicating a plurality of first tasks to be performed to accomplish the first objective; sharing, on a social network feed of an enterprise social networking system provided for use by a plurality of users affiliated with the organization, a feed item comprising a graphical representation of the first objective, the feed item being displayable on display devices of the users for each user to submit social network commentary on the feed item and for each user to selectively join the first objective and selectively contribute to performing one or more of the first tasks, the graphical representation of the first objective comprising a progress indicator indicating a measure of a state of completion of the first tasks; identifying one or more second users affiliated with the organization to invite to contribute to performing the one or more first tasks, the identifying of the one or more second users being based on one or more second tasks being at least partially performed by the one or more second users in relation to one or more second objectives; and sharing one or more electronic invitations with the one or more second users, the one or more electronic invitations comprising or referencing information requesting a second user to contribute to performance of the one or more first tasks.