1. A method that facilitates programming within an industrial automation environment, comprising: employing one or more processors executing computer executable instructions embodied on one or more computer readable storage mediums to perform the following acts: implementing a hierarchically structured data model that utilizes a naming convention, the hierarchically structured data model represents a physical hierarchical location within an industrial automation environment of at least one of a device, a tag, or a variable, the naming convention is based upon a hierarchy of the hierarchical structured data model and is indicative of position in the hierarchy; providing a programming environment based at least in part upon the hierarchically structured data model; traversing the hierarchically structured data model to program one or more names in an industrial process according to the naming convention; programming a controller associated with the industrial process based at least in part upon the traversed hierarchically structured data model, wherein programming the controller includes assigning the one or more names to at least one of the device, the tag, or the variable; and recognizing a physical location of at least one of the device, the tag, or the variable without a binding to the controller based upon the one or more names.