1. A computer-implemented people matching method comprising: determining a current location of a first person through the first person's use of a mobile location-aware processor-based device; accessing a computer-implemented map that comprises location information associated with a plurality of non-human physical objects; determining from the location information associated with the plurality of non-human physical objects a first physical object of the plurality of non-human physical objects that is proximal to the current location of the first person; determining a current location of a second person; and receiving on the mobile location-aware processor-based device a suggested match between the first person and the second person, wherein the suggested match is based, at least in part, on an inference of mutual interest that is based on the current location of the first person, the current location of the second person, and the first physical object.