1. A method of distributing toy objects, the method comprising: simultaneously providing: a toy object, the toy object having at least one eye, a task identifier that identifies a task, the task including an instruction to perform an action, and an identification of a website; and receiving, at a computer system via the website, task-completion input from a user; estimating, based on the receipt of the task-completion input, that the user completed the task; associating the user with a profile, the profile being associated with the toy object; and updating the profile to indicate that the task had been performed; and tracking a number of tasks estimated to have been completed by the user, such that, upon receipt of the task-completion input, task-completion data reflects an estimation that the user performed the task identified by the task identifier.