1. A method implemented by a computing device comprising: adding a form control into a document for a host program module via a analytics plug-in for the host program module designed to obtain analytics data for the document through a connection established by the analytics plug-in with a marketing service; populating the form control via the analytics plug-in with filter parameters selectable to cause retrieval of corresponding analytics data from the marketing service for inclusion in the document; responsive to a selection of filter parameters from the form control, querying the marketing service to obtain the corresponding analytics data; and inserting the corresponding analytics data into the document.