1. A method for predicting user activity in a social media application, the method comprising the steps of: collecting activity information for a user from a social media application; determining, by one or more computer processors, activity features of the user, based on the collected activity information for the user; creating a model to predict a future activity of the user in the social media application, wherein the model uses the determined activity features of the user; and determining based on results obtained from running the created model, the future activity of the user in the social media application.