1. A method for generating and distributing commercial content messages to communications network subscribers, the method comprising: (a) generating a message including commercial content and target subscriber audience identification information for identifying a target subscriber audience including a plurality of communications network subscribers; (b) resolving the target subscriber audience identification information into address information associated with at least one push proxy gateway for delivering the commercial content to the target subscriber audience; (c) routing the message to the push proxy gateway; (d) obtaining individual target subscriber contact information for subscribers in the target audience; and (e) delivering the commercial content from the push proxy gateway to subscribers in the target audience using the individual target subscriber contact information.