1. A method for accessing multimedia content from a server for consumption of the multimedia content at a mobile device using short message service (SMS) messaging, the method comprising: detecting a user interaction with a graphic user interface of the mobile device; converting, by the mobile device, the user interaction with the graphic user interface into a command to retrieve the multimedia content in an SMS message; wherein, the command to retrieve the multimedia content is automatically generated by the mobile device upon detection of the user interaction including selection of an option or activity from a menu displayed through a web-based interface on the mobile device for inclusion in the SMS message; including the command to retrieve the multimedia content from a server in the SMS message generated at the mobile device; transmitting the SMS message to the server for identification and execution of instructions associated with the command included in the SMS message for multimedia content access and retrieval; and receiving the multimedia content for access at the mobile device as a result of the execution of the instructions associated with the command included in the short message service message.