1. A system that facilitates augmenting reality, comprising: at least one processor; at least one computer-readable storage media storing instructions which, when executed by the at least one processor, implement: an information gathering component having a reality monitor component that gathers real-world data of at least one real-world object and a query component that obtains, via a communications network, virtual-world data based at least in part on a query related to the at least one real-world object; and an interface component configured to receive at least a portion of the gathered real-world data and at least a portion of the virtual-world data, the interface component having a consolidation component that aggregates the gathered real-world data and the virtual-world data into aggregated data, the interface component establishes an augmented-reality experience in which at least a portion of the gathered real-world data is overlaid with at least a portion of the virtual-world data.