1. A system comprising: a memory area associated with a mobile computing device of a user, said memory area storing user data; and a processor programmed to: communicate with one or more devices to identify potential participants to an event based on the user data stored in the memory area and to identify an event organizer associated with the event; send event invitations to the identified potential participants of the event, each of said event invitations including a global identifier and one of a plurality of private identifiers, each of said plurality of private identifiers corresponding to one or more of the identified potential participants; receive an acceptance of the sent event invitation from one or more of the identified potential participants to join the event as event participants, said received acceptance including the global identifier; associate the event participants with the event based on the global identifier; receive notification of content created by at least one of the event participants for association with the event, said received notification including the private identifier corresponding to said at least one of the event participants; access event related content from the one or more devices and the content created by the at least one of the event participants; combine the event related content with the content created by the at least one of the event participants based on the global identifier and the plurality of private identifiers included in the event invitations, wherein the combination is based on the private identifiers so that the combined content is available for limited distribution to those event participants that have permission to access the combined content; and share the combined content with one or more of the event participants.