1. A method, comprising: receiving at a multi-tenant on-demand database service a report from a first tenant of the multi-tenant on-demand database service, wherein the report received from the first tenant defines a scope of the report to indicate a subset of data in a particular database of the multi-tenant on-demand database service being reported via the report; and storing the report in a database of the multi-tenant on-demand database service for use by at least one second tenant of the multi-tenant on-demand database service; wherein the multi-tenant on-demand database service includes a database system accessible to the first tenant and the at least one second tenant over a network, which has hardware and software that is shared by both the first tenant and the at least one second tenant, which stores data for each of the first tenant and the at least one second tenant in a logically separate manner, and which processes requests for the first tenant with respect to at least the data stored for the first tenant and processes requests for the at least one second tenant with respect to at least the data stored for the at least one second tenant.