1. A method, comprising: detecting, by a system, a trigger for automatically sending a message in association with a subscriber of a service provided by the system, wherein the trigger is associated with a change made to data stored by the system; retrieving, by the system, message information from a portion of a database of the system; in response to the detection of the trigger, generating, by the system, a message utilizing the retrieved message information that reflects the change made to the data stored by the system; and sending, to the subscriber by the system, the generated message in conjunction with a pointer identifying the data to which the change was made.