1. A system for presenting benefits of an insurance related product, comprising: one or more processors configured to: obtain a master hierarchical benefits tree comprising a plurality of hierarchical levels, each hierarchical level comprising a plurality of nodes, at least one node in one hierarchical level is preconfigured to be connected to at least one node in an adjacent hierarchical level, the preconfiguration being based at least in part on categorized objectives of an insurance company; receive a user selection of at least some nodes in the master hierarchical benefits tree; determine a set of available nodes in a next hierarchical level based at least in part on the user selection; and generate a customized hierarchical benefits tree that is formed based at least in part on the user selection and the master hierarchical benefits tree; and one or more memories coupled to the one or more processors, configured to provide the one or more processors with instructions; wherein: at least one of the plurality of hierarchical levels comprises a plurality of benefit line items indicating specific benefits achieved by the insurance related product; and at least one of the benefit line items includes a metric used to compute a benefit associated with the benefit line item.