1. A method of distributing multimedia services, the method comprising: transmitting, for receipt by at least one device, a multimedia configuration file for configuring said at least one device to present multimedia services to a user; said configuration file including at least one service record associated with a respective multimedia service identification code, said multimedia service identification code corresponding to a respective multimedia service; said at least one service record including service identification information and service type information such that when said at least one device receives a request by a customer for said respective multimedia service, said at least one device initiates said respective multimedia service as a function of said service identification information and initiates a corresponding service usage task.