1. A method for identifying an advertisement to include in source material to increase an effectiveness of the advertisement, the method comprising: determining, by executing an instruction with a processor, a first resonance of a first subject to a first portion of the source material and a second resonance of the first subject to a second portion of the source material based on first neuro-response data gathered from the first subject exposed to the source material, the first neuro-response data including two frequency bands of electroencephalographic data, the first resonance to be determined based on a coherence between the two frequency bands; identifying, by executing an instruction with the processor, a first priming level of the first portion of the source material based on a first attribute of the source material and the first resonance; identifying, by executing an instruction with the processor, a second priming level of the second portion of the source material based on a second attribute of the source material and the second resonance; retrieving, by executing an instruction with the processor, (a) a first meta-tag representative of at least one of a temporal attribute or a spatial attribute of the first portion and (b) a second meta-tag representative at least one of a temporal attribute or a spatial attribute of the second portion; identifying, by executing an instruction with the processor, a correlation between (a) an attribute of the advertisement and (b) the first meta-tag or the second meta-tag; selecting, by executing an instruction with the processor, (a) the first portion of the source material or (b) the second portion of the source material for inclusion of the advertisement based on the first priming level, the second priming level, and the correlation; and transforming, by executing an instruction with the processor, the source material to include the advertisement at the first portion or the second portion.