1. A method comprising: at a call routing system, receiving a telephone call from a caller, the caller being associated with a plurality of parameters; generating scores for a plurality of statistical models, each statistical model representing a correlation between a subset of the plurality of parameters and an action, the score for each statistical model being generated using the statistical model and the subset of the plurality of parameters associated with the statistical model; selecting a representative based on the scores; and routing the call to the selected representative.