1. A computer-implemented method for identifying electric-vehicle owners, comprising: generating an initial model based on a plurality of power load-curve characteristics; training the initial model using a training data set to produce a configured model, wherein the training data set comprises load curve data associated with a first plurality of users for whom electric-vehicle ownership status is known; and determining a probabilistic classification for each of a second plurality of users by analyzing load-curve data associated with the second plurality of users using the configured model.