1. A computer-implemented method comprising: determining an initial design embodied by a layered media object created by a user using an instance of a design application; sharing the layered media object embodying the initial design via one or more social networks accessible via a computer network; tracking remixing of the initial design into remixes and remixing of the remixes of the initial design into further remixes, the remixes and the further remixes embodied by modified versions of the layered media object of the initial design by users using instances of the design application; tracking sharing of the initial design and the modified versions of the layered media object of the initial design, by the users using the instances of the design application via the computer network and the one or more social networks; determining an influence of the initial design based on at least 1) the tracking of the remixing of the initial design and the further remixes by the users, and 2) the tracking of the sharing of the remixes of the initial design and the further remixes by the users using the instances of the design application via the computer network and the one or more social networks, the influence of the initial design measuring a level at which the initial design affected the users; and providing data describing the influence of the initial design to the user.