1. A method comprising: computing a trust antecedent from a message; for each intended recipient of at least two intended recipients of the message, computing a recipient antecedent from recipient social media information; combining the computed trust antecedent and computed recipient antecedent, and predicting a perception of credibility towards the message with the combined antecedents; extracting one or more motivators from one or more message recipients; returning an action propensity prediction measurement from the extracted motivator as a trust measurement for the message, the prediction measurement including a combination of the predicted perception of credibility and the extracted motivator; ranking the at least two intended recipients of the message based on the returned prediction measurement; and identifying a message recipient based on the ranking, and transmitting the message to the identified recipient.