1. A computer-implemented method comprising: providing, by a service provider, executable code for causing a client computing device to generate a request to the service provider for translation information for at least one original URL provided to the client computing device; obtaining, by the service provider, a request for translation information, wherein the request for translation information is generated by the client computing device through the execution of the provided executable code; determining, by the service provider, identification information of a source corresponding to the service provider for obtaining requested content; transmitting, by the service provider, responsive translation information for causing translation of the at least one original URL, wherein the responsive translation information includes the determined identification information; and obtaining, by the service provider, a request for content corresponding to translated URLs including at least in part the determined identification information.