1. A method facilitating the identification of similar auctions, comprising: receiving a set of keywords relating to an auction; searching, based on the set of keywords, a database of auction objects each containing at least one word, to identify a first set of auction objects; identifying a model auction; for at least one auction object in the first set of auction objects, determining the probability that the at least one auction object is similar to the model auction based, at least in part, on the distinctiveness of the keywords in the set of keywords relative to the words in the first set of auction objects, and the corresponding positions of the keywords relative to the other words contained in each auction for the first set of auction objects.