1. A system, comprising: a data collector to obtain first neuro-response data from a first frequency band and second neuro-response data from a second frequency band of brain activity of a consumer exposed to one or more of an advertisement, entertainment or product, the first frequency band and the second frequency band occurring at a same period in time, and the one or more of the advertisement, entertainment or product having a plurality of components; and a data analyzer comprising a processor configured to: identify a first asymmetry based on the first neuro-response data and the second neuro-response data for a first component in the plurality of components, the first asymmetry identified by: comparing a first amplitude of the first frequency band and a second amplitude of the second frequency band to determine a first difference between the first amplitude of the first frequency band and the second amplitude of the second frequency band; and assigning a first value to the first asymmetry based on the first difference between the first amplitude of the first frequency band and the second amplitude of the second frequency band; identify a second asymmetry based on the first neuro-response data and the second neuro-response data for a second component in the plurality of components, the second asymmetry identified by: comparing a third amplitude of the first frequency band and a fourth amplitude of the second frequency band to determine a second difference between the third amplitude of the first frequency band and the fourth amplitude of the second frequency band; and assigning a second value to the second asymmetry based on the second difference between the third amplitude of the first frequency band and the fourth amplitude of the second frequency band; and assess a consumer experience for each of the first and second components of the one or more of the advertisement, entertainment or product based on the first value of the first asymmetry and the second value of the second asymmetry.