1. A computer-controlled method for customization of an item or product, the method comprising: receiving, by a computer system, from at least one sensor apparatus, data characterizing at least one physiological attribute of at least one person, the data characterizing said at least one physiological attribute being based at least in part on data generated by said at least one sensor apparatus responsive to at least one activity performed by said at least one person, said at least one sensor apparatus being attached with said at least one person and thereby at least in part enabled to measure at least one physiological attribute correlate during said at least one activity, said at least one physiological attribute correlate utilized to determine said at least one physiological attribute of said at least one person; receiving, by the computer system, at least one unique identifier associated with said at least one sensor apparatus; generating, by the computer system, a customized graphic customized for said at least one person, the customized graphic based at least in part on the data characterizing said at least one physiological attribute received from said at least one sensor apparatus and associated with said at least one person based at least in part on said at least one unique identifier associated with said at least one sensor apparatus; determining, by the computer system, a customized design of an item customized for said at least one person, the customized design of the item comprising the customized graphic on a surface of the item; and providing, by the computer system, the customized design to an item customization facility such that the item is customized for said at least one person by the item customization facility in accordance with the determined customized design including customizing the surface of the item with the customized graphic.