1. A computer-implemented method of placing an order for an item displayed in text on a rendered document, the method comprising: capturing an image of text from a rendered document using a handheld information capture device, wherein the image of the text of the rendered document includes two or more words from the rendered document; automatically, in response to the capturing, determining, via the handheld information capture device, that at least one of the two or more words included in the captured image of text is associated with an item capable of being ordered from an online vendor; and placing an order for the item on behalf of the user, wherein placing the order for the item includes transmitting a request for the item to the online vendor.