1. A method for providing media with a data network, the method comprising: receiving a first request having a universal source locator (URL), wherein the URL includes information indicative of a requested media file; determining one or more factors related to the first request; determining a first chunking strategy based on the one or more factors related to the first request; generating a first index file having information for streaming the requested media file via the data network, wherein generating the first index file is based, at least in part, on the first chunking strategy; providing the first index file; receiving a second request having the URL; determining one or more factors related to the second request, wherein the one or more factors related to the second request is different than the one or more factors related to the first request; determining a second chunking strategy based on the one or more factors related to the second request; generating a second index file having information for streaming the requested media file via the data network, wherein: the generating the second index file is based, at least in part, on the second chunking strategy; and content of the second index file is different from content of the first index file; and providing the second index file.