1. One or more computer-readable media having computer-readable instructions therein that, when executed by a computer, cause the computer to perform acts comprising: analyzing a feed's content to determine its trait(s); assigning a classification to the feed's content based on one or more traits of the feed's content to provide a classification; and presenting the feed's content in a user interface tailored to the classification, wherein the user interface comprises: a first region comprising a feeds display region listing feeds oriented in a hierarchy, wherein the feeds oriented in a hierarchy are selectable to cause presentation of at least one other region containing a selected feed's content, wherein the at least one other region is included in the user interface that includes the first region.