1. A computer implemented method for communicating feed information to one or more recipients, the method comprising: receiving, via a user interface for accessing a social networking system, an identification of one or more first recipients to whom to communicate an information update configured to be published to an information feed of the social networking system, the information feed capable of being displayed on a display device; receiving, via the user interface, a first indicator in addition to the identification of the one or more first recipients; identifying the first indicator as a request to communicate the information update to one or more recipients in addition to the one or more first recipients; automatically causing identification of one or more second recipients responsive to identifying the first indicator, the identification of the one or more second recipients based on the one or more first recipients, the identification of the one or more second recipients comprising: determining that an entity satisfies a relevance measure associated with the first indicator, the determination based on performance of one or more operations and application of weighting information in relation to the one or more operations to indicate a degree of relevance between the entity and a first recipient, and selecting the entity to be included in the one or more second recipients; identifying a second indicator as a request to not communicate the information update to one or more potential recipients; automatically causing identification of one or more potential third recipients based on the second indicator, the one or more potential third recipients being excluded from having access to the information update; and providing the information update for access by the one or more second recipients.