1. A method executed at least in part in a computing device for integrating spreadsheet functionality and presentation with web page functionality and presentation, the method comprising: enabling referencing of a web object on a web page outside boundaries of a spreadsheet object on the same web page from within the spreadsheet object; retrieving data from the referenced web object; consuming the retrieved data within a calculation model of the spreadsheet object; and one of: presenting results on the spreadsheet object, providing the results to the referenced web object, and providing the results to another web object on the web page.