1. A system for customizing displayed content selections, the system comprising: at least one processor operatively connected to a memory; a search component, executed by the at least one processor, configured to accept search selection in a user interface displayed to a user, and display search results in to the user in the user interface; a modeling component, executed by the at least one processor, configured to score previous users' actions associated with content items displayed to the user; and wherein the search component is further configured to identify search results based, at least in part, on respective action scores assigned to respective content items.