1. A method for displaying information to a user comprising: receiving a search query at a search engine, wherein said search query includes a set of search terms; generating, by the search engine, a set of search results based on the search terms in the search query; extracting a set of keywords from at least a portion of the set of search results; heuristically identifying at least one of said keywords from the set of keywords as a name entity, wherein said name entity is not a term in said set of search terms; determining name entity information to be presented to a user, wherein said name entity information is associated with said name entity; and presenting said name entity information to a user.