1. A call handling system, comprising: a processor configured to: receive information from a caller using a call handler interface; and modularly configure call handling rules using a build component, which enables the creation and amendment of one or more protocols, wherein the processor initiates the one or more protocols to direct a call handler to respond to a caller, the rules include information for generating one or more protocol modules for each of the one or more protocols, the one or more protocol modules are configured for a situation pertaining to a caller, the one or more protocol modules include one or more script elements that are created and amended by the build component, the one or more script elements include at least one of a caller's answers to selected scripts, a descriptive response by a caller and one or more activity triggers associated with various script elements.