1. A computer-implemented method comprising: identifying third-party content objects associated with a user of the social networking system; establishing, by a computer, a maximum rate at which to provide notifications of third-party content objects to the user, where the maximum rate is a maximum number of notifications that can be sent to the user; providing a first set of notifications of third-party content objects to a user device of the user within the maximum rate; identifying a geographic location associated with interactions by the user with the first set of notifications; determining that the user is at the geographic location; adjusting the maximum rate to provide the notifications of third-party content objects based on the user being at the geographic location; providing a second set of notifications of third-party content objects to the user device within the adjusted maximum rate responsive to determining that the user is at the geographic location.