1. A system comprising: an event detection server including a processor and memory storing instructions that, in response to receiving social media data from at least one data source, cause the processor to: apply a set of filter modules to the social media data to generate a data store, the data store comprising a set of identified concepts and corresponding attributes of the social media data; select one of the set of identified concepts from the data store using a corresponding threshold value associated with the attributes of the social media data; and generate an event detected cluster using the selected identified concept.