1. A method comprising: parsing an electronic document against a plurality of phrases, wherein each of the plurality of phrases indicates a text effect; determining that the electronic document includes a phrase at least similar to a first phrase of the plurality of phrases based, at least in part, on said parsing the electronic document against the plurality of phrases; determining a first contributor of the electronic document associated with the phrase; determining a first text effect indicated by the phrase; creating a mapping between the first contributor and the first text effect indicated by the phrase; and supplying the mapping for presenting of the electronic document.