1. A method, comprising: receiving, via a processor from a social network user, a role-based social network follow request that identifies a specified user role to follow within a social network; executing a social network role-based query derived from the specified user role identified within the role-based social network follow request; retrieving, in response to executing the social network role-based query, role-based information of social network users within the social network; identifying another social network user that matches the specified user role based upon the retrieved role-based information of the social network users; configuring, for the requesting social network user, role-based social network following of the matching other social network user; configuring, in response to retrieving the role-based information of social network users within the social network, a role-based social network graph that categorizes roles of social network users and relative roles of social network users within the social network using social network role labels; providing a social network role label of the matching other social network user to the requesting social network user; receiving a confirmation from the requesting social network user to add the matching other social network user to a social network role-based follow list of the requesting social network user; and configuring the social network role-based follow list of the requesting social network user with the social network role label of the matching other social network user.