1. A computer-implemented method to select a business decision and executed by a computing device, comprising: associating, by the computing device, a plurality of business data elements into fused data sets, wherein each fused data sets include different types of the business data elements acquired from different data sources and the data types include transaction history, voice analysis, market dynamics, geospatial data, behavioral profiling, and weather patterns; detecting, by the computing device, a change in at least one of the business data elements; updating, by the computing device, the fused data sets; analyzing the fused data sets by processing one or more analytical applications to produce results data as probabilities and selection of customers for which actions are needed; applying, by the computing device, one or more business rules having the actions to the analyzed fused data sets; and selecting, by the computing device, a business decision based on application of the one or more business rules, wherein the updated fused data sets, the analyzed fused data sets, and the applied one or more business rules are used to produce a state of an enterprise associated with the one or more business rules and a knowledge store having previously known states and existing business decisions associated with those previously known states is accessed to select the business decision.