1. A computer-readable medium comprising computer-executable instructions stored therein for implementing a method of performing video format conversion with a graphical processing unit (GPU), said method comprising: accessing a plurality of video data formatted in a first video format from a memory unit, wherein said GPU comprises a 3D graphics pipeline operable to perform 3D operations; converting said plurality of video data from said first video format to a second video format using a 3D graphics pipeline of said GPU; and sending said plurality of video data formatted in said second video format to said memory unit.