1. A method for market segmentation analysis, the method comprising the steps of: a computer collecting virtual universe data associated with interactions between avatars, entities, and objects in a virtual universe, wherein the computer collecting the virtual universe data comprises the computer recording portions of the virtual universe data as the interactions occur; the computer determining criteria with which to perform a market segmentation analysis on the virtual universe data; the computer performing the market segmentation analysis on the virtual universe data, wherein the computer performing the market segmentation analysis on the virtual universe data comprises the computer analyzing a plurality of groups of the virtual universe data, and wherein the groups are formed based on whether an avatar activity includes social activity and business activity in the virtual universe relative to a time of day; and the computer generating a report indicating results of the market segmentation analysis.