1. A method, comprising: causing via a processor, at least in part, a rendering of search result objects in a user interface of a user device, the rendering of the search results objects comprising: causing, at least in part, tracking of access events of one or more of the search result objects; causing, at least in part, mapping of context of the device to the tracked access events; and causing, at least in part, determining a rank value for a search result object based, at least in part, on the mapping.