1. A system for managing gaming data, the system comprising at least one computing device coupled to a gaming service, the computing device being configured to execute: a gaming engine configured to generate a first character profile based on a user's interaction within a gaming environment included in a first gaming application; and an update module configured to merge the first character profile with a second character profile generated via a second gaming application based on a user's interaction within a second gaming environment and generate a merged character profile, the merged character profile including content from the first and second character profiles, wherein the content include statistical data, character trait data, and/or item data from the first and second character profiles.