1. A system, comprising: a computing device, wherein the computing device comprises: a processor; a subgroup selection module communicably connected to the processor, wherein the subgroup selection module is configured to select a subgroup of consumers from a list of consumers; a placement module communicably connected to the processor, wherein the placement module is configured to assign a consumer of the subgroup to a first segment based on information associated with the consumer, the information comprising a combination of behavioral data and attitudinal data, wherein: the behavioral data is associated with behavior of the consumer; and the attitudinal data is associated with an attitude of the consumer expressed in one or more survey responses; a scoring module communicably connected to the processor, wherein the scoring module is configured to calculate a goodness-of-fit score for the consumer of the subgroup for the first segment; and a scoring prediction module communicably connected to the processor, wherein the scoring prediction module is configured to calculate a predicted goodness-of-fit score for another consumer from the list of consumers.