1. A method of distributing targeted content, comprising: obtaining a secondary content indicator associated with a primary content, the secondary content indicator comprising a secondary content parameter; obtaining a plurality of secondary content; obtaining a plurality of secondary content attributes each associated with a respective one of the plurality of secondary content; generating a one-to-many transmission including the secondary content indicator, the plurality of secondary content attributes and the plurality of secondary content; obtaining an identification of a selected one of the plurality of secondary content cached on a wireless device based on user preference data, and further obtaining an identification of user interactivity with the wireless device associated with a presentation on the wireless device of the selected one; and adjusting, based on the identification of the selected one and the identification of the user interactivity, at least one of the secondary content parameter and a population of the plurality of secondary content included in the one-to-many transmission.