1. A method comprising: receiving a signal at an interactive voice response system during a call that involves said interactive voice response system and a telecommunications terminal, wherein said signal is associated with a content stream that is delivered to said telecommunications terminal during said call, and wherein said interactive voice response system executes an application that is for prompting for and receiving one or more caller inputs unrelated to said content stream; and in response to said signal performing, concurrently with the execution of said application, an action at said interactive voice response system that is related to said content stream.