1. An automated method for scoring a domain, comprising: receiving at an authoritative name server a request to resolve a domain name; incrementing a server counter for the domain name; creating a weighting factor for a requesting set of resolvers, the weighting factor including a value; determining whether the request is likely related to user generated traffic; if the request id likely related to user generated traffic, increasing the value of the weighting factor; and calculating a domain traffic score based upon the server counter, wherein calculating the domain traffic score includes applying the weighting factor to the server counter.