1. A gaming machine comprising: an input device for accepting inputs from a player to play a wagering game; a display for displaying the wagering game; and a game button for receiving selections related to the wagering game, the game button having an enclosure for mounting components of the game button at least one variable display located within the enclosure and capable of presenting a plurality of images thereon; and a memory located within the enclosure and communicatively coupled with the at least one variable display, the memory adapted to store information for producing the plurality of images presented on the display, the memory being associated solely with the game button and not another game button.