1. A method, comprising: using a web browser to display a web page and a Uniform Resource Locator (URL) address bar from a website, wherein the URL address bar includes a first graphic representation of a badge, and wherein the first graphic representation indicates that the website is publishing a feed; receiving, using one or more processors, a selection of the first graphic representation of the badge, wherein when the first graphic representation of the badge is selected, a display of a feed replaces the display of the web page in the web browser and customizable feed state information corresponding to the feed is received, wherein the feed state information includes whether the feed has been bookmarked, how the feed should be displayed, and whether a content item in the feed has been read, wherein the selection causes the first graphic representation of the badge to change to a second graphic representation of the badge, and wherein the second graphic representation of the badge indicates that the feed is being displayed; receiving a selection of the second graphic representation of the badge, wherein selecting the second graphic representation of the badge causes a display of the web page to replace the display of the feed; and storing the feed state information, wherein the feed state information is accessible on a plurality of devices.