1. A method in a computer system having a processor for consolidating a plurality of uniform resource locators (URLs) associated with media, each URL comprising at least one character, the method comprising: receiving a plurality of masks, each mask comprising a string of characters, the string of characters comprising at least one character; accessing a list of URLs; for each URL in the list, for each mask, with a processor, comparing the URL with the mask, and identifying any portions of the URL that fully match the mask, and removing from the URL the identified portions to create a resultant URL; and collapsing all identical resultant URLs into one URL.