1. One or more computer-readable media having embodied thereon computer-executable instructions that, when executed, perform a method for surfacing one or more applications as a function of search results, the method comprising: receiving a query submitted at a search engine; employing a term or phrase of the query to generate an initial set of search results; identifying one or more characteristics of a subject result of the initial set of search results; determining at least one application that is relevant to the one or more characteristics; and presenting the at least one application on a user-interface (UI) display in response to the query.