1. An operations management method comprising: executing with a processor, a service operation program stored in a memory, the service operation program comprising logic that when executed causes the processor to: detect a modification in at least one record in a database comprising a change to a business rule; determine a nature of the change to the business rule; determine a change to one or more services affecting multiple users as a result of the nature of the change to the business rule; review profiles of the users to identify which of the multiple users require which change with reference to the one or more services as a result of the nature of the change to the business rule; determine one or more target systems in which to implement the determined change to the one or more services for the identified users; and communicate with the determined one or more target systems to implement the determined change to the one or more services for the identified users.