1. A regulated gaming system including a plurality of computer nodes communicating over a network, at least one of the plurality of computer nodes including a gaming machine, the gaming machine comprising: a game controller and an interactivity apparatus to accept wagers from a player and to provide random outcomes while playing a game, the interactivity apparatus including at least one video display; a menu of available player-selectable games; at least one option button, a function of each option button changing depending upon which of the player-selectable games is selected by the player; a non-video display associated with each option button, the non-video display being configured to indicate at least one of a status and a function of the associated option button, and a non-video services subscriber configured to receive, over the network, selected non-video display services to which the non-video services subscriber has subscribed from a non-video display services provider executing in at least one of the plurality of nodes, the non-video display services provider being configured to provide and consume the non-video display services to and from the non-video services subscriber independently of the game controller of the gaming machine.