1. A method, comprising: causing, at least in part, a collection of sensor data from at least one virtual or augmented reality device associated with at least one user, wherein the sensor data includes, at least in part, image data captured via one or more camera sensors of the at least one virtual or augmented reality device; processing and/or facilitating a processing of the sensor data to cause, at least in part, a classification of the at least one user as a driver of at least one vehicle; causing, at least in part, an optimization of content information presented via the at least one virtual or augmented reality device based, at least in part, on the classification; processing and/or facilitating a processing of the image data to identify a relative position of at least one user in the at least one vehicle; and causing, at least in part, a comparison of the relative position to at least one reference position to determine the classification of the at least one user as the driver of the at least one vehicle.