1. A method, comprising: determining, by a system comprising a processor, a target resolution for first texture data associated with a first region of a three dimensional model comprising a plurality of regions respectively associated with texture data, wherein the determining the target resolution comprises determining the target resolution based on a capture resolution of the first texture data and one or more criteria, and wherein the texture data and the three dimensional model were derived from a three dimensional capture process; and based on the determining, storing, by the system, the first texture data only at the target resolution in association with a texture atlas for the three dimensional model that associates the first texture data with the first region, wherein the texture atlas comprises the texture data for the plurality of regions, and wherein at least some of the plurality of regions have varying resolutions.