1. A method of providing individualized marketing and services to consumers, comprising the steps of: providing consumer and business access to a service; registering consumer and business users to receive the service; querying registered users as to particular preference data; querying registered users as to particular permissive action corresponding to use options of the preference data; storing for later use or editing the preference data and corresponding permissive action data; and selectively releasing preference data to particular designated users according to registrant-specified parameters.