1. A computer program product embodied on a non-transitory computer readable medium, comprising computer code which when executed by a computer causes the computer to perform a method comprising: identifying, by a multi-tenant, on-demand database system, a physical location of a user including geographical coordinates of the physical location, a time stamp indicating a current time when the physical location was identified, and an indication as to whether the user is within a predetermined distance from a predetermined location; comparing, by the multi-tenant, on-demand database system, the identified physical location and current time against one or more predetermined criteria to determine whether a license is available to the user, the license controlling access to one or more of applications and services of the multi-tenant, on-demand database system; providing to the user, by the multi-tenant, on-demand database system, the license and system login information necessary to access the one or more applications and services of the system, when it is determined that the license is available based on the comparison; and conditionally enabling one or more portions of the license that control the access to the one or more of the applications and the services.