1. A method of visual importance indication enhancement for collaborative environments, comprising: establishing a set of attributes for a primary participant based on attributes obtained from data sources accessible by the primary participant; generating a dynamic rule in accordance with the set of attributes; applying the dynamic rule to an activity stream comprising one or more messages to obtain points of commonality between a participant and the primary participant and to determine an importance level of at least one of the one or more messages; and visually indicating the points of commonality and the importance level of the at least one message.