1. A method, comprising: receiving, via a processor from a social network user, a role-based social network follow request that identifies a specified user role to follow within a social network; executing a social network role-based query derived from the specified user role identified within the role-based social network follow request; retrieving, in response to executing the social network role-based query, role-based information of social network users within the social network; identifying another social network user that matches the specified user role based upon the retrieved role-based information of the social network users; configuring, for the requesting social network user, role-based social network following of the matching other social network user; determining a change of role of the matching other social network user configured in association with the role-based social network following; identifying a different social network user that matches the specified user role configured in association with role-based social network following; and re-configuring, for the requesting social network user, the role-based social network following to follow the matching different social network user that matches the specified user role.