1. A method for producing standardized object-oriented assets, the method comprising: receiving a script for a first unit of media content comprising a plurality of media assets; identifying a plurality of pre-described entities in the script; referencing a central object database for a plurality of objects corresponding to the plurality of pre-described entities; retrieving the plurality of objects corresponding to the plurality of pre-described entities; generating a new object based on a pre-described entity for each pre-described entity of the plurality of pre-described entities without a corresponding object in the central object database; accessing a media content timeline based on the script, the media content timeline comprising a plurality of elements; generating a plurality of associations between the plurality of objects corresponding to the plurality of pre-described entities and the plurality of elements comprised in the media content timeline; and dynamically editing the media content timeline.