1. A non-transitory computer-readable storage medium having computer instructions stored thereon that, when executed by a computer system, cause operations comprising: providing, to a user corresponding to a particular organization of a plurality of organizations that store web content within a system, a setup page that requests a custom subdomain name from the user; receiving, from the user via the setup page, a request to create a custom subdomain within a domain of the system, wherein the request includes a requested name for the custom subdomain; creating, using the requested name, the custom subdomain within the domain of the system; associating the custom subdomain with the web content of the particular organization such that the web content can be subsequently accessed via the custom subdomain; and associating a range of internet protocol (IP) addresses with the custom subdomain; tracking, based on the custom subdomain, resource usage of the particular organization associated with the custom subdomain; receiving an access request for the web content; determining whether the access request has an IP address in the range; determining whether the particular organization has exceeded an allotted amount of resources of the system; and based on determining that the IP address is in the range and that the particular organization has not exceeded the allotted amount, processing the access request.