1. A method comprising: logging on a user name to a mobile device; determining a context for the mobile device based on one or more operational parameters of the mobile device; determining, based on the context and the user name, that the mobile device is to operate in springboard lock mode; selecting, based on the context and user name, one or more applications to present to a user; running the mobile device in springboard lock mode, wherein the mobile device is locked on a springboard that presents the selected applications to the user.