1. A system providing for automated ordering of products or services by a calling customer by direct telephone dialing and providing customer, vendor and product identification for use within a Local Access and Transport Area (LATA) switching network having Feature Group D service utilizing the 15 digit domestic dialing plan with Feature Group D and interexchange carrier designations in the first 5 digits and providing Automatic Number identifications (ANI) for the calling customer comprising: data processing means within the LATA assigned an interexchange carrier number and interconnected to the LATA switching network to receive calls at a point of termination as an interexchange carrier based upon the first 5 digit designation and wherein the data processing means is programmed to receive and process the final 10 digits of the 15 digit call for determination of variables such as vendor, product, grade and the like designations; and wherein the data processing means is further programmed to receive and process the ANI information,