1. A computer implemented method for providing a distribution list of users of an online social network to receive data regarding a record, the method comprising: receiving information identifying one or more users of the online social network who are relevant to the record and who are not following the record, the record being stored in a database; providing the distribution list including the information identifying the one or more relevant users, the distribution list indicating the one or more relevant users as one or more candidates to receive the data regarding the record; and storing the distribution list on a storage medium.