1. An image transformation apparatus, comprising: a coordinate transformation unit configured to make a transformation to transform a projected image that is projected on a screen by an image projection apparatus having an optical axis tilted by an arbitrary angle with respect to the screen, into an image substantially equivalent to an image that is projected on the screen in a state where the optical axis of the image projection apparatus is perpendicular to the screen; and a luminance value substituting unit configured to substitute luminance values of coordinates before the transformation as luminance values corresponding to coordinate values after the transformation.