1. A system, comprising: a memory that stores computer-executable instructions; and a processor, communicatively coupled to the memory, that facilitates execution of the computer-executable instructions to at least: integrate functionalities into each modular object of a plurality of modular objects; receive a request for an execution of a selected set of objects of the plurality of modular objects; determine a use context for the selected set of objects based on the request; mask an integrated functionality of at least one of the selected set of objects based on the use context to yield a customized set of functionalities; expose the customized set of functionalities in response to the execution; perform an evaluation of a workflow in which one or more modular objects of the selected set of objects are to be deployed; verify interconnectability of the one or more modular objects based on the evaluation; identify a functionality required for the workflow that is not included in a set of functionalities integrated with the one or more modular objects based on the evaluation; and generate recommendation data that recommends associating the functionality with the one or more modular objects.