1. A method of preparing to deliver relevant video content responsive to search queries seeking video content, including: collecting embedded video objects from RSS feeds and video hosting websites; identifying duplicate content among the embedded video objects; collecting and aggregating popularity statistics for at least some of the duplicate video objects from a plurality of the video hosting websites, wherein the popularity statistics include at least number of views; parsing tags used to embed the video objects and text associated with the video objects in the RSS feeds and on the video hosting websites and producing, from the parsing, a plurality of terms associated with the video objects; indexing on a machine readable storage medium the video objects for retrieval responsive to queries using the terms; and ranking the video objects based on a combination of at least a normalized number of views of a particular video object at particular video hosting websites based at least in part on an aggregate number of views at the particular video hosting websites and expected quality metrics, including quality experience with a source of the video object, quality experience with the video hosting website where the video object resides, if different from the source, and a likelihood that a link to the video object is not broken.