1. A computer-implemented method comprising: receiving a query for images, the images including one or more of static images, moving images, or images within multimedia content; obtaining a plurality of search results, each search result identifying a respective image that is responsive to the query; selecting a first plurality of images from the identified images wherein each image of the first plurality of images is associated with first data indicating a count of times the image was selected by first users as a search result responsive to a first query corresponding to the query; selecting a second plurality of images from the identified images wherein each image of the second plurality of images is associated with second data indicating a count of times the image was selected by second users as a search result responsive to a second query corresponding to the query, wherein the second users have a language or a locale that is the same as that of a user who submitted the query; calculating a similarity between the first plurality of images and the second plurality of images, wherein calculating similarity includes comparing a number of images in common between the first plurality of images and the second plurality of images; ordering the search results based on the calculated similarity; and providing one or more of the ordered search results.