1. A method for managing distribution of multi-formatted content, comprising: providing, by a content aggregation platform, a user interface to receive a location of content to be provided to the content aggregation platform by a content provider in a source format native to the content provider, and transformation instructions describing how to transform the source format of the content into a platform format native to the content aggregation platform; receiving the content location and the transformation instructions via the user interface; and storing the content location and the transformation instructions in a database to support subsequent delivery of the content to one or more users for display.