1. An apparatus comprising: at least one processor; and at least one memory including computer program code that, when executed by the at least one processor, directs the apparatus to: monitor requests for information associated with a user of a mobile device; intercept at least one request, which is sent from a source, for information from the requests for information; review a profile, which is associated with the source, established for access to the information by the at least one request; and provide at least one response to the request, wherein the at least one response is compliant with at least one rule established to control content of the at least one response.