1. A method, comprising: causing one or more processors to perform: presenting a rendering of a web page in a what-you-see-is-what-you-get editing environment, wherein the presenting comprises: combining transaction data from a data store and web page presentation data from a page content data store rendering in the what-you-see-is-what-you-get editing environment the web page as the web page would be viewed in a non-editing viewing environment in a browser, and transmitting to a browser application of an administrator the rendering of the web page in the what-you-see-is-what-you-get editing environment as: an editing code layer for providing editing functions of the what-you-see-is-what-you-get editing environment, and an electronic commerce web page layer including attribute tags identifying locations for editing options and excluding executable code for the what-you-see-is-what-you-get editing environment responsive to receiving from the what-you-see-is-what-you-get editing environment and edit of an element of editable content of the web page, updating in both the transaction data store and the rendering the element of editable content of the web page.