1. A system for facilitating consumption of multimedia content at a mobile device using short message service (SMS) messaging, the system comprising: a facilitating server configured to: store information concerning one or more commands in memory, wherein each command is associated with stored instructions, receive an SMS message from a mobile device, the SMS message including a command based on a user interaction with a web-based interface at the mobile device, wherein, the command is automatically generated at the mobile device upon detection of the user interaction with a graphical user interface (GUI), the GUI including selection of an option or activity from a menu displayed through the web-based interface on the mobile device for inclusion in the SMS message, the option or activity indicating a request to retrieve or access the multimedia content; process the SMS message to identify the command; access the memory to determine the instructions associated with the command; execute the instructions associated with the command in the SMS message received from the mobile device to access the multimedia content; and transmit the multimedia content for access at the mobile device in response to the SMS message.