1. A method comprising: receiving a first content in a software application hosted in a computer system, the software application implementing a first operation that is disabled by default; receiving a request in the computer system to operate on the first content using the first operation; in response to the request, retrieving a first enabler from a database using the computer system, the first enabler specifying to the software application an enablement of the first operation only with respect to the first content; and as a result of retrieving the first enabler, enabling, using the computer system, the first operation to operate on the first content within an operating context specified in the first enabler.