1. A method for reporting application and device data retrieved from within an internet protocol television network environment, the method comprising: retrieving, by a device activity tracking component stored on an internet protocol television infrastructure, internet protocol television system usage data from a user device; wherein the device activity tracking component stored on the internet protocol television infrastructure is separate from the user device; normalizing, by a data collection component stored on an internet protocol television gateway, the internet protocol television system usage data that has been retrieved into a predetermined data format; wherein the data collection component stored on the internet protocol television gateway is connected to a preference sever and to the internet protocol television infrastructure; parsing, by the data collection component, the internet protocol television system usage data according to predetermined criteria; delivering, by the data collection component stored on the internet protocol television gateway, the internet protocol television system usage data that has been parsed to dedicated data marts comprising a first dedicated data mart, a second dedicated data mart, and a third dedicated data mart for storage; wherein the device activity tracking component stored on the internet protocol television infrastructure determines when a current activity is initiated by a core application and a secondary application, in which the core application is an internet protocol television software platform on the user device and the secondary application is software created for the core application; wherein based on the device activity tracking component determining that the current activity is initiated within the secondary application, the device activity tracking component retrieves user preferences for the secondary application in which the user preferences are stored on the preferences server; and wherein the device activity tracking component annotates current activity data with information that distinguishes whether the current activity originated at the core application or the secondary application.