1. A computer-implemented method comprising: providing an interface by a social networking system to a page administrator, the interface comprising controls for administering a page in the social networking system; identifying a plurality of field objects added by page administrators to pages hosted by the social networking system and administered by the administrators; identifying field types of the added field objects; identifying page types of the pages to which the field objects were added; identifying, based on the identified field types and on the identified page types, a first field type based on a degree of association with a first page type; and for a first page of the social network not already having a field of the first field type, initiating an addition of a field of the first field type to the first page without a request therefor from a first administrator of the first page.