1. An interactive system for processing viewer responses to television programming, said system comprising: a central exchange including: a database containing a plurality of first codes uniquely identifying various television programs, a plurality of second codes, unique program data associated with each first code, and unique console data associated with each second code, and a processor; and a plurality of consoles, each said console connected in a path of TV signals derived from the television programming to a television receiver and including: a code reader for reading the first codes included with TV signals of programs as displayed by the television receiver, a register storing the second code uniquely identifying said console, a controller, and an actuator activated by a viewer in response to a program being displayed by the television receiver to signal said controller to transmit to said processor over a communications link the second code from said register and the first code currently being read by said code reader, whereby, said processor, in response to the received first and second codes, searches the databases to locate the first and second codes corresponding to the received first and second codes and sends the stored program data associated with the received first code to the viewer at a location of said console indicated by the stored console data associated with the received second code.