1. A computer implemented method for a virtual world query response system, the computer implemented method comprising: responsive to receiving a query, identifying a set of virtual world entry points in a virtual world database that is responsive to the query, wherein a virtual world entry point is a location within a virtual world; selecting a free shard from a set of free shards, wherein a shard is a virtual world hosted on a shard server; generating custom content associated with the set of virtual world entry points; adding the custom content to the selected free shard to form a custom shard responsive to the query; and returning an entry point within the custom shard to the client.