1. For a client/server system having at least a client including a graphical user interface to display a content of virtual hosted stores to a user, the virtual stores being stored in databases managed by a database management system in a resource manager, the graphical user interface being operatively connected to an application server having a business logic module to select the content to be displayed, a method of managing the content of the hosted virtual stores comprising the steps of: creating a profile store which serves as a template and upon which the hosted stores are formatted; designating one or more e-marketing spots in the hosted stores; setting up a marketing campaign for the hosted stores; and creating one or more campaign initiatives in the profile store for the content to be displayed in the hosted stores.