1. A system for rationalizing configuration option packages displayed in a graphical user interface, comprising: a computer system coupled with a database and comprising one or more processors and memory, the computer system configured to: display a filter criteria comprising two or more filter criteria elements within a graphical user interface; display a configuration listing comprising two or more configuration listings elements within the graphical user interface; search the database for configuration data representing two or more configuration option packages of one or more products based on a selection of the two or more filter criteria elements; rationalize differences between the two or more configuration option packages of the one or more products; display the configuration data within the configuration listing of the graphical user interface based on the rationalization of the differences between the two or more configuration option packages; and store the configuration data in the database; and a factory configured to build one or more products using the two or more parts based on the rationalization of the differences between the two or more configuration option packages of the one or more products.