1. A system for assigning a single master identifier to all related content assets, comprising: memory for storing content assets and metadata associated with each of the content assets, the metadata comprising a plurality of metadata field entries; and a processor, coupled to the memory, the processor analyzing the metadata associated with each of the content assets to produce correlations between metadata field entries associated therewith, identifying related content assets by determining content assets having a predetermined correlation between metadata field entries and assigning a single, unique asset identifier to the related content assets.