1. An automatic seller and price quotation system having, in combination, a seller automatic engine storing seller-specific predetermined market strategy, business objectives, and market condition information and responsive to buyer requests in order automatically to create a response to the price quotation based upon the buyer request and within the respective guidelines of seller-specific predetermined information stored in that seller automatic seller engine; a processor for initiating an iterative real-time automatic seller engine competition for bettering price quotations within said respective guidelines until a best price quotation is received; the seller automatic engine being adapted to process multiple price optimizers through one or more architectural implementations within the seller automatic engine, at least two of the price optimizers configured for different goals, the architectural implementations selected from the group consisting of a parallel processing architecture, a pipeline architecture, a hub and spoke architecture, and a hybrid architecture.