1. A wireless end-user device, comprising: a wireless modem; at least one network stack configurable to receive and transmit network data via the wireless modem; a media service manager to support multiple device applications, such that when any one of the applications launches a data transfer request for a media object, the media service manager is to manage network data transfers for the media object by interfacing with the at least one network stack; and a service classification agent to associate data usage for the media object network data transfers with the application that launches the data transfer request for the media object.