1. A method implemented in a computer infrastructure having computer executable code tangibly embodied on a computer readable medium, the method comprising: detecting one of a plurality of criteria comprising an absence of a virtual universe (VU) occurrence in a VU within a predetermined time period, a special event in the VU and a change of real world status from a previous real world status; determining a VU asset of a VU resident relevant to the detected one of the plurality of criteria, wherein the VU asset is an object the VU resident owns; and performing an automated asset reduction of the VU asset based on the determining wherein the VU is a computer-based simulated environment using three-dimensional graphics, and for users to traverse, inhabit and interact through use of avatars.