1. An object ranking system embodied on a computer readable storage medium that facilitates improving search results and efficiencies comprising: an object tracking component that tracks one or more objects and records data in connection with at least one of accessed objects and non-accessed objects to determine a popularity measure for each object, wherein the popularity measure for an object is reduced upon a user selecting the object and navigating away from the object and wherein the popularity measure for an object is signified as being valid upon a user performing at least one of scrolling through the object, book-marking the object, or saving the object; a ranking component that determines a score for each of the one or more objects based at least in part on the popularity measure for each object, the ranking component employing the score for each object to generate popularity based rankings for each of the one or more objects; an analysis component that counts the number of times objects have been accessed within a period of time and determines the popularity measure based upon at least one of: a count per object, a function of the count per object, and a function of the count per object and the duration of the period of time; and a ranking aggregation component that combines object rankings as determined by one or more sources with the popularity based ranking to produce a new popularity based ranking for the one or more objects.