1. A method, comprising: identifying a first message within a first message feed of a first user; computing a first aggregation key based upon the first message; appending the first aggregation key to the first message as at least one of a first prefix or a first suffix; selectively storing the first message within a first data partition, but not a second data partition, designated for storing message data associated with the first aggregation key; identifying a second message within the first message feed of the first user, the second message corresponding to a status update with respect to the first message; responsive to determining the second message corresponds to the status update with respect to the first message, appending the first aggregation key to the second message as at least one of a second prefix or a second suffix; selectively storing the second message within the first data partition, but not the second data partition; identifying a third message within a second message feed of a second user; computing a second aggregation key based upon the third message; appending the second aggregation key to the third message as at least one of a third prefix or a third suffix; and selectively storing the third message within the second data partition, but not the first data partition, designated for storing message data associated with the second aggregation key.