1. A system comprising: a first memory storing instructions; and a processor implemented at least partially in hardware and configured to execute one or more of the instructions to: determine that users, in a social network of a particular user, have accessed an item of media content or information regarding an activity, the item of media content being accessed using devices of the users, the item of media content and the activity being associated with at least one category; obtain, from a second memory, interest scores relating to the item of media content or the activity, each interest score, of the interest scores, indicating a level of interest, of a respective user of the users, in the item of media content or the activity; determine that a combination of the interest scores exceed a threshold; determine inclination scores after determining that the combination of the interest scores exceed the threshold, each inclination score, of the inclination scores, indicating an inclination, of the particular user, for one or more items recommended by a respective user of the users, the inclination score being determined based on one or more levels of interest, of the particular user, in the one or more items, the one or more items being associated with the at least one category, the one or more items being recommended prior to the users accessing the item of media content or the information regarding the activity; and transmit, to a device of the particular user, an electronic recommendation relating to the item of media content or the activity based on a combination of the inclination scores, the electronic recommendation including: information identifying the item of media content or the activity, information identifying at least one of the users, and information identifying at least one inclination score of the inclination scores.