1. A method comprising: by a computing device, receiving unstructured text from a user of a social-networking system; by the computing device, determining whether the unstructured text comprises a request for a recommendation; by the computing device, identifying one or more first entity names in the unstructured text; by the computing device, generating a structured query based upon the one or more first entity names; by the computing device, identifying, in the social graph, one or more second entity names corresponding to the structured query; and by the computing device, presenting the one or more second entity names and the unstructured text in a social context of the user.