1. An item locator system having both voice activation and voice responsive capabilities for location feedback to locate one or more specific goods in a retail store facility , which comprises said system comprising : a.) a support structure, for physically supporting said system at one or more locations, and functionally containing or connected to the following components: b.) a continuous speech recognition digital signal processor (DSP), wherein said continuous speech recognition engine DSP utilizes tokens of raw acoustic signals representing utterances or words and matches these against a set of models and then relies upon likelihood to select a most likely model to decode signals for interpretation; c.) a programmable microprocessor interfaced with , coupled to said speech recognition DSP ; , d.) sufficient programming and circuitry contained within said programmable microprocessor to provide for voice activation and voice recognition and audio and/or visual response to provide item location to a user wherein item and location data are defined by manager input to said system ; e.) voice input means connected coupled to said speech recognition DSP; f.) at least one memory storage means connected to , coupled to said programmable microprocessor and/or said DSP, for storage of operational inputs, control inputs, and a voice recognition vocabulary for storage of command match and execute functions; and g.) at least one user feedback unit and connection from , coupled to said programmable microprocessor to said at least one user feedback unit, said at least one user feedback unit ,adapted to provide audio and/or visual feedback selected from the group consisting of audio feedback, visual feedback and combinations thereof, to a said user in response to an item location query.