1. A computer implemented intelligent catalog system for electronic creation, management and viewing of product information using a multimedia display system comprising: (a) a database repository storing product information according to an object model representing the product information, the object model including parametric objects, graphic objects, document objects, configuration business rules objects and procurement rule objects; (b) the configuration business rules objects being stored according to a hierarchy by: (i) storing information on sub-products that a product is comprised of, including storing product part replacement information; (ii) storing product accessories that can be added to a product; (iii) storing rules for building product solutions that incorporate product information stored in the database; or (iv) storing rules for equivalence or substitution of products for use when building a product solution; (c) the database using a meta data system describing the product information, the meta data system dynamically reconfiguring user applications when new product types are added to the database; (d) executable user applications stored on a non-transitory computer readable medium, configured to be executed by one or more computer processors in communication with the database, using the object model and the meta data system, the user applications including a catalog application and a bill of materials application; and (e) one or more of the user applications configuring and designing a product solution based on the configuration business rules objects, the architecture of the user applications enabling changes to be made to the configuration business rules objects without any custom reprogramming by storing the configuration business rules objects separate from application code of the user applications.