1. A computer-based method comprising: analyzing, by a data discernment computer, first input data; identifying, by the computer and based upon the analyzing, first item information associated with a first item; analyzing, by the computer, a master database to identify a first relationship between the first item and a first existing item, wherein the first existing item is one of a plurality of existing items; and creating, by the computer, a first intelligent business object (IBO) to store at least one of: at least a portion of the first item information and the first relationship.