1. A method for generating a business metric score for a web page, the method comprising: receiving at a processor from a user a web page, a keyword and a business metric factor; receiving at the processor a search engine rank based on the web page and the keyword received from the user; applying by the processor a business metric function to the business metric factor received from the user to generate a business metric rank; and combining by the processor the search engine rank and the business metric rank to generate a business metric score for the web page.