1. A method comprising: receiving requested multimedia programs and corresponding ad elements that are available during a time period for real time distribution to third parties respective associated with network resources; forming a plurality of daypart guides each having selections of: one or more said ad elements assembled into a template for the daypart guide; a navigational link from each said selected ad element to a real time distribution request page for a corresponding said multimedia program; a predetermined time of day; and one said network resource; transmitting, correspondingly, each said formed daypart guide to the selected network resource before the predetermined time of day of any day during the time period; receiving a daypart guide request from one said third party during a time of day during the time period; determining which said formed daypart guide corresponds to the daypart guide request time; and initiating a real time distribution of the determined said day part guide to the one said third party from the selected network resource that is associated with the one said third party.