1. An Internet Protocol television set comprising: a format selector within the Internet Protocol television set configured to perform an automatic selection of an Internet Protocol television signal corresponding to a format of a selected video content item, wherein the automatic selection of the Internet Protocol television signal is based on at least one rule, is performed before the Internet Protocol television signal is received by the Internet Protocol television set, and is chosen from one of a high definition Internet Protocol television signal that corresponds to a high definition format and a non-high definition Internet Protocol television signal that corresponds a non-high definition format; a transceiver within the Internet Protocol television set configured to transmit a request from the Internet Protocol television set to a video server over a broadband network access line, wherein the request is a request to retrieve the selected video content item according to the Internet Protocol television signal that is automatically selected by the format selector; a receiver within the Internet Protocol television set, the receiver to receive the Internet Protocol television signal that is automatically selected by the format selector, wherein the Internet Protocol television signal is directly received via the broadband network access line; a memory media slot within the Internet Protocol television set, the memory media slot to receive a memory card that stores one or more decoders to decode the Internet Protocol television signal to produce the selected video content item according to the format corresponding to the Internet Protocol television signal, wherein the Internet Protocol television signal is decodable when the memory card is inserted into the memory media slot, and wherein the Internet Protocol television signal is not decodable when the memory card is removed from the memory media slot; and a television display within the Internet Protocol television set, the television display to display the selected video content item according to the format corresponding to the Internet Protocol television signal in response to the one or more decoders decoding the Internet Protocol television signal.