1. An information processing apparatus comprising: an image acquiring means for acquiring an objective image; an identification information recognizing means for recognizing, of the objective image acquired by said image acquiring means, identification information corresponding to a specific image pattern; a decision means for deciding whether said identification information recognized by said identification information recognizing means is local identification information for starting processing previously registered for each terminal or global identification information for starting processing common to all terminals; a local executing means for executing, if said identification information is decided as the local identification information by said decision means, the processing previously registered for each terminal; a global processing requesting means for requesting, if said identification information is decided as the global identification information by said decision means, a specific server to execute the global processing corresponding to said identification information; and a global processing result acquiring means for acquiring the result of said global processing by said specific server.