1. An apparatus, comprising: a processor circuit; a character set converter application operative on the processor circuit to receive a first character set search string comprising one or more characters in a first character set, and convert the one or more characters in the first character set to one or more characters in a second character set; an index server operative to execute a search using the one or more characters in the second character set to obtain one or more second character set ranked search results; and a ranking application operative on the index server to re-rank the results of the search in the second character set based on the number of appearances of characters from the first character set in each result in the search results in the second character set.