1. A method that delivers content to a cell phone comprising: (a) sending a notification that the content is available for delivery to the cell phone, the notification including: (i) information identifying the content, (ii) a system address indicating a system to be contacted to trigger retrieval of the content; and (iii) retrieval instructions comprising a designated time to begin automatic retrieval of the content by the cell phone; (b) receiving a request from the cell phone to retrieve the content; and (c) thereafter, causing at least a portion of the content to be transmitted to the cell phone.