1. An apparatus for enhancing use of content, the apparatus comprising: one or more processors; and one or more memories operatively coupled to at least one of the one or more processors and having instructions stored thereon that, when executed by at least one of the one or more processors, cause at least one of the one or more processors to: identify a description of a content specific user interface associated with the content; build the content specific user interface based on the description of the content specific user interface; hide the standard user interface of a rendering application; enable the content specific user interface for use by the rendering application, and render the content with the rendering application while using the content specific user interface associated with the content, wherein the hiding and enabling steps are used in combination to replace the standard user interface of the rendering application with the content specific user interface associated with the content.