1. A method to generate media metering information associated with a wireless communication device, the method comprising: generating first information indicative of a media presentation mode of a media presentation application executed by a wireless communication device during a presentation of the media content received and presented via the wireless communication device, the media content comprising scheduled programming that is broadcasted or multicasted simultaneously to a plurality of other wireless communication devices during a pre-scheduled time; generating second information indicative of the media content presented via the wireless communication device; storing the first information in association with the second information in the wireless communication device; and storing third information in association with the first and second information, wherein the third information is indicative of at least one of a location of a cell tower used to transmit the media content to the wireless communication device, an identifier of the cell tower, or an identifier of a wireless network access point used to transmit the media content.