1. A computer-implemented method for assessing the quality of performance of a customer service representative engaged in a customer-representative interaction-related session, the method comprising: capturing at least one screen event of a computational device associated with the customer service representative to form a captured event, wherein the screen event is a graphical user interface (GUI) element shown on a screen coupled to the computational device; parsing said captured event according to one or more criteria to obtain screen event data that contains text; triggering recording of screen data associated with the computational device, if said screen event data matches a user defined text search criterion; and performing computer-based automated quality measurement analysis based on the screen event data to assess the quality of performance of the customer service representative.