1. A method comprising: using a search key comprising a search image as a searching reference as part of a search operation; searching a repository of information that includes one or more data representations including video and image data and metadata using the search key comprising the search image to identify one or more relevant media items including relevant images and video, each relevant media item including a portion corresponding to the search key; capturing information associated with each relevant media item including data and metadata associated with one or more individuals associated with each relevant media item; associating each relevant media item and captured information with the search key including using one or more people matching boundary identifiers to identify the one or more individuals associated with each relevant media item and one or more object matching boundary identifiers to identify one or more objects associated with each relevant media item and using boundary point comparisons between the one or more people matching boundary identifiers and the one or more object matching boundary identifiers to determine associations between the one or more individuals and the one or more objects; identifying importance of a user association with a product or service based in part on a boundary point evaluation between one or more bounded individuals and a bounded object associated with the search key captured in the relevant media; identifying importance of a user association with a product brand based in part on a physical proximity defined in part by distance between a first boundary point associated with a tagged individual and a second boundary point associated with the bounded object; retrieving user profile information for a user tagged as appearing in each relevant media item, a user identified in each relevant media item, and an authoring or uploading user of each relevant media item; and, storing each association in storage.