1. A system comprising: one or more processors; and one or more computer-readable devices comprising instructions that are executable by the one or more processors to provide a service to: parse content, based on a canonicalization pattern in the content, from a third party source that is publically available and includes text that is not localized; responsive to the parsing, form a template from the content that includes the text in a human language specific to a particular locale that is to be supported and conforms the data according to a moral convention used in the particular locale; filter the content for presentation based, at least in part, on a context of a computing device separate from the service, the context of the computing device including an attribute of a current state of the computing device; and using the formed template to cause the computing device to present the filtered content with the text in the human language that corresponds to the particular locale from which a request for the content is received, in which the human language is different from a human language implemented by the text that is not localized.