1. A method comprising: a viewing location of a device with respect to a user interface, the viewing location determining location of the device being determined with respect to (i) an augmented virtuality to present a three-dimensional object model depicted in the user interface and (ii) at least one content item, wherein the user interface depicts the three-dimensional object model in which a surface of the three-dimensional object model closest to the viewing location is transparent to show, at least in part, an opposite surface of the three-dimensional object model; determining at least one target location associated with the at least one content item; and causing, at least in part, a rendering of the at least one content item on the opposite surface of the three-dimensional object model depicted in the user interface based, at least in part, on the at least one target location.