1. A method of advertising, the method comprising: monitoring at least one Wi-Fi access point of a Wi-Fi network; identifying at least one Wi-Fi device after the at least one Wi-Fi device associates with the Wi-Fi access point; determining at least one type of media file supported by the Wi-Fi device; and transmitting at least one advertisement to the device specific to the location of the Wi-Fi access point, wherein the advertisement is transmitted in a format corresponding to the at least one type of media file supported by the Wi-Fi device.