1. A method of displaying alternate content on an electronic map displaying geographic content, in response to a zoom-in command on the electronic map, comprising: providing an electronic device having a map display application that is coupled to the internet and a display for displaying a selected area of an electronic map; providing two types of content: geographic content and alternate content, wherein the geographic content is subject to electronic magnification via zooming; selecting a pre-determined zoom level for the geographic content displayed on the electronic map; displaying the geographic content; receiving a first zoom-in command, wherein the first zoom-in command is directed at the selected area of the electronic map; determining the pre-determined zoom level has not been reached; displaying the geographic content at a greater level of detail; receiving a second zoom-in command, wherein the second zoom-in command is directed at the selected area of the electronic map; determining the pre-determined zoom level has been reached; determining the alternate content is not associated with any one individual point-of-interest (“POI”) displayed in the selected area of the electronic map, wherein a POI is a specific point visible in the selected area of the electronic map which is electronically identified by the map display application and/or by the remote server; transmitting information representing the selected area of the electronic map to a remote server; as a result of the determination that alternate content is not associated with any one individual POI then receiving the alternate content for the selected area of the electronic map from the remote server, wherein the alternate content is associated with the entirety of the selected area of the electronic map at the selected zoom level, and displaying the alternate content for the selected area on the display, wherein the alternate content is at least one of the following: a schematic design and/or a floor-plan and/or video media and/or audio media and/or live interactive video content.