1. A method of adding targeted content to a Web page comprising the steps of: (a) downloading the Web page at a processor platform; (b) downloading and automatically executing at the processor platform a first code module from the Web page; (c) issuing at least one command from the first code module to cause retrieval of a second code module having an associated service response that loads the targeted content to the Web page; and (d) executing the second code module at the processor platform.