1. A monitoring apparatus comprising: a processor configured to: monitor operational performance parameters of a web host and a first content distribution network, the first content distribution network under operational control of a primary service provider; receive aggregate operational performance parameters of a second content distribution network, the second content distribution network not under operational control of the primary service provider; in response to receipt of the aggregate operational performance parameters of the second content distribution network, determine whether to direct a customer request to the first content distribution network or the second content distribution based on a performance threshold; and track usage of the primary service provider, the web host, the first content distribution network, and the second content distribution network.