1. A method for providing a user interface (UI) on a web page, said method comprising: defining a toolbar section on the web page, wherein the web page includes a content section being different and separate from the toolbar section, said content section displaying content of the web page; specifying one or more action groups including one or more action controls associated therewith, each of said specified one or more action groups having a group identifier associated therewith and each of said one or more action controls having properties and priorities associated therewith, said priorities identifying at least a frequency of use by a user, said properties of one of said action controls comprising: an action type, wherein activation of the one of the action controls causes an action of the action type, said action type lacking association with any specific web site, wherein the caused action of the action type varies in accordance with an identification of a web application or service used to process the web page content loaded in the content section during composition of an e-mail; and displaying the one or more action controls in the toolbar section of the web page according to the specified one or more action groups and according to the priorities associated with the one or more action controls, said associated properties further defining at least one of the following: a name of the action control, a link of the action control, the group identifier of the action control, or a classification identifier of the action control.