1. A method for engaging in electronic commerce over the Internet, comprising the steps of: programming a first electronic mail (e-mail) message to include: a description of at least one product available for sale by an electronic commerce (e-commerce) site; a shopper selectable indicia for indicating that said shopper has chosen to purchase said at least one product; and, a shopper activatable link back to said e-commerce site for directly transmitting to said e-commerce site a second e-mail message including said shopper's choice to purchase said at least one product; transmitting said first e-mail message over the Internet from said e-commerce site directly to at least one potential shopper; and, in response to receiving said second e-mail message transmitted back to said e-commerce site by activation of said link by said at least one potential shopper, consummating said purchase of said at least one product by said at least one potential shopper.