1. In a method for enabling a plurality of different continuous real time interactive television messages to be substantially simultaneously provided during a given prerecorded television program from a plurality of multichannel television receivers comprising a one-way common television signal distribution network, the improvement comprising the steps of: (a) transmitting a common television message and a plurality of different multichannel television messages over a plurality of contemporaneous channels, said transmitted different multichannel message comprising a plurality of different separately selectable substantially complete prerecorded television messages simultaneously transmitted in real time over said plurality of contemporaneous television channels to said plurality of multichannel television receivers through said one way distribution network, a single substantially complete television message being interactively selectable from said plurality of prerecorded television messages for providing a given one of said different continuous real time interactive television messages for a given one of said multichannel television receivers; (b) providing said plurality of prerecorded television messages over said plurality of channels to said given one of said multichannel television receivers through said one-way distribution network from a multichannel storage means; and (c) interactively selecting in real time one of said selectable prerecorded television messages from said plurality of prerecorded television messages for providing a portion of a television programming sequence program information content, a different interactive selection providing a different portion of a program information content for said television programming sequence, a different receiver being capable of independently selecting a different program information content for said television programming sequence, whereby multiple users of said one-way distribution network may obtain an individualized program information content for said television programming sequence; said interactively selecting step further comprising the steps of interactively creating a selection profile for a subscriber and interactively selecting in real time one of said selectable prerecorded television messages from said plurality of prerecorded television messages based upon said selection profile, whereby a tailored program content for said television programming sequence for said subscriber is provided, each of said complete television messages in said plurality comprising a segway portion located in each of said channels for providing a visually continuous smooth information transition between said common television message and said television programming sequence, said television programming sequence and said common television message being adjacent in real time in said given television program.