1. A wireless end-user device, comprising: a plurality of wireless modems to communicate data related to one or more Internet access activities, the plurality of modems including a wireless wide area network (WWAN) modem to communicate data related to one or more Internet access activities between the device and at least one WWAN, when configured for and connected to the WWAN, and a wireless local area network (WLAN) modem to communicate data related to one or more Internet access activities between the device and at least one WLAN, when configured for and connected to the WLAN; one or more processors configured to, for data communications associated with at least one of the wireless modems and related to one or more Internet access activities, attribute the data communications to a respective one of at least two persona, the at least two persona including a first persona representing usage of the wireless end-user device that is personal to the user and a second persona representing usage of the wireless end-user device that is on behalf of an enterprise, and transmit information to a network element, the information reflecting the attribution of data communications and adapted for use in allocating an amount of wireless data consumption by the wireless end-user device to one of the first and second personas.