1. A method of providing interactive guidance to a user of a computerized application, the method comprising: receiving a user request to obtain interactive guidance with respect to said computerized application; based on the user request, selectively retrieving an interactive guidance script from a repository of previously-recorded interactive guidance scripts, wherein said interactive guidance script comprises instructions for performing one or more actions in said computerized application on behalf of the user, for displaying guidance text associated with at least one of said actions, and for enabling the user to enter data comprising a character string into one or more fields in the computerized application in response to at least some of said guidance text; and playing said interactive guidance script, to automatically execute said one or more actions in said computerized application on behalf of the user, to display said guidance text in association with at least one of said actions, and to enable the user to enter said data into said one or more fields in said computerized application, in response to at least some of said guidance text.