1. A method for controlling a startup bootstrap program of an intelligent TV set, the method comprising: after a system is powered on, executing a first task of initializing a screen in a startup bootstrap program, and obtaining the length of preset time required for executing the first task, wherein the startup bootstrap program is a bootstrap program for initializing pieces of software/hardware of the system; and executing a second initialization task unrelated to initializing the screen in the startup bootstrap program while the first task is being executed.