1. A process for associating unattributed elements of information collected from a plurality of cybernetic sources with a plurality of consumers, said process comprising: creating a master registration containing at least one characteristic attributed to a first consumer; collecting a plurality of visitation records containing elements of information non-exclusively attributable to said first consumer; detecting in said elements a value matching a portion said at least one characteristic; said value originating in a first of said records; and, attributing said first of said records to said first consumer.