1. A computerized method for providing one or more of vector terms for use in identifying advertisements, the method comprising: retrieving one or more terms or phrases used in an instant messaging conversation in which one or more users are participating; electronically, generating, via a processing device, one or more term vectors comprising one or more vector terms for at least one term or phrase used in the instant messaging conversation with a greatest frequency; and retrieving one or more advertisements associated with the at least one term or phrase used in the instant messaging conversation with a greatest frequency.