1. A contextual artificial intelligence (AI) system, comprising: an Intelligent Business Object (IBO) creator configured to: create a user proxy intelligent physical object (IPO); create a first IPO which is configured to store static attributes of the data element; create a first intelligent energy object (IEO) which is configured to store the dynamic attributes of the data element; create an intelligent context object (ICO) which is configured to store a context of the data element; and, associate at least one of: the first IPO, the first IEO or the first ICO with at least one of: the first IPO, the first IEO or the first ICO an AI context profiler configured to interpret a user profile to create a user context and encapsulate the user context in a user context intelligent context object (ICO); and an AI data rationalizer configured to process input data and control data evolution.