1. A computer-implemented method, comprising: accessing social network communications involving multiple social network accounts; determining that the social network communications include a message that satisfies a response criteria; storing information that represents a social network account from which the message originated; transmitting data that causes a service request interface to be accessible through each of the social network accounts; receiving multiple service requests originating from different social network accounts, wherein each of the service requests results from activation of the service request interface and includes origination information; identifying a particular one of the service requests as originating from a same social network account as the message, wherein identifying includes: using the origination information included in the particular service request in accessing a social network profile; and determining that the accessed social network profile includes information that matches with the stored information, wherein determining that the accessed profile includes information that matches with the stored information includes: determining a person attribute in the origination information included in the particular service request; and determining that a person attribute in the accessed profile is the same as the person attribute in the origination information; and providing content accessible on a device associated with the particular service request.