1. An apparatus for configuration and device connectivity based on user selection, whereby the apparatus provides a comprehensive integrated platform for device discovery, active device control and target configuration, the system comprising: at least one memory device; at least one communication device connected to a distributed network; at least one processing device operatively coupled to the at least one memory device and the at least one communication device; and a module stored in the at least one memory device comprising executable instructions that when executed by the at least one processing device, cause the at least one processing device to: establish an operative connection with a user device associated with a user, wherein establishing the operative connection comprises providing an interactive integrated interface on the user device; retrieve user information, wherein the user information comprises user activity information; determine a plurality of applications associated with the user, wherein the plurality of applications are determined by retrieving application information associated with the plurality of applications from the user device; determine a plurality of devices associated with the user, each device of the plurality of devices being associated with at least one associated application of the plurality of applications, wherein determining the plurality of devices associated with the user further comprises analyzing the application information; determine one or more control factors for each of the plurality of devices, wherein the at least one associated application is configured to modify the one or more control factors to control the plurality of devices; determine one or more targets associated with the user, the one or more targets being configured to be completed by modifying the one or more control factors associated with the plurality of devices; initiate, via the established operative connection, a presentation of the one or more targets on the interactive integrated interface for display on the user device; receive, via the interactive integrated interface, a user selection of at least one target of the one or more targets, the at least one target being associated with a plurality target devices of the plurality of devices, the plurality of target devices being associated with a plurality of target applications; and transmit control instructions to the plurality of target applications to configure the plurality of target applications to provide information and feedback related to the one or more control factors associated with the plurality of target devices in order to aid in completing the at least one target selected by the user; wherein transmitting the control instructions to the plurality of target applications further comprises: establishing communication links with the plurality of target applications, wherein establishing the communication links comprises linking with the plurality of target devices through the plurality of target applications to enable active, real-time control of the plurality of target devices through the plurality of target applications for monitoring and completing the at least one target via the interactive integrated interface.