1. A system for map based exploration comprising a database that stores a plurality of user profile data associated with each user and a corresponding wireless device; at least one group profile associated with each user profile; a plurality of targeted content elements, in which at least one targeted content element is associated with at least one group profile; at least one geofence associated with at least one targeted content element; a dynamic graphical user interface (GUI) that includes a list of targeted content elements for each different group profile, in which a first dynamic GUI corresponding to a first group profile that is served to a first user is different from a second dynamic GUI corresponding to a second group profile is served to a second user at approximately the same location, when the group profiles are different; a particular wireless device associated with a particular group profile, wherein the particular wireless device includes a touch screen display; a map displayed on the touch screen display, wherein the map displays a plurality of geofences; and a geofence selection received by the touch screen display, which displays the dynamic graphical user interface that includes the list of targeted content elements for the particular group profile associated with the particular wireless device at the geofence selection.