1. A method for managing distribution of multi-formatted content, comprising: providing, by a content aggregation platform, a user interface to receive a source location of a content feed to be provided to the content aggregation platform by a content provider with the content feed in a source format native to the content provider, and content feed transformation instructions describing how to transform the source format of the content feed into a platform format specific to the content aggregation platform; receiving the content feed source location and the content feed transformation instructions via the user interface; and storing the content feed source location and the content feed transformation instructions in a database to support subsequent delivery of the content, in a most media-rich format acceptable by a user device, to one or more users for display.