1. A system, comprising: a benefit metaphor engine programmed to: receive at least one benefit data set corresponding to a benefit plan associated with a user; derive at least one benefit attribute from the at least one benefit data set; map that at least one benefit attribute to at least one metaphor rule set; generate a benefit metaphor as a function of the at least one metaphor rule set and the at least one benefit attribute; and cause an output device to present the benefit metaphor to the user.