1. An interactive searching and recommending method, comprising: receiving a search query; obtaining a plurality of search results associated with the search query; analyzing the plurality of search results so as to obtain at least one recommended item and a recommended content corresponding to the recommended item; providing a search webpage and displaying the plurality of search results and the at least one recommended item in the search webpage; and receiving a triggering operation on the recommended item and displaying the recommended content corresponding to the triggered recommended item within the search webpage according to the triggering operation.