1. A system for automated classification of applications (“apps”) for mobile devices, comprising: a processor configured to: receive an application (“app”); perform an analysis of the app using a classification engine, comprising to: extract data from the app, the data including an image, a string, a keyword and phrase, an uniform resource locator (URL), an email address, a phone number, a database, a Software Development Kit (SDK) in use, or any combination thereof; determine an app category for the app based on the analysis performed using the classification engine, comprising to: determine the app category for the app based on the extracted data; compare a category of an associated market page from which the app was downloaded from an app store and the determined app category for the app; in the event that the category of the associated market page and the determined app category for the app are different, send a request to the app store to re-categorize the category of the associated market page in the app store to a category corresponding to the determined app category; and determine whether the app is to be placed on a blacklist with respect to the determined app category based on the determined app category, comprising to: compare app behavior with a list of unsafe behaviors associated with the app category, wherein: at least one behavior is in a list of unsafe behaviors associated with a first app category: the same at least one behavior is in a list of safe behaviors associated with a second app category; and the first app category is different from the second app category; in the event that the app behavior matches a behavior on the list of unsafe behaviors associated with the app category, classify the app to be placed on the blacklist with respect to the app category; and in the event that the app behavior matches a behavior on the list of safe behaviors associated with the app category, classify the app to be placed on a whitelist with respect to the app category; and a memory coupled to the processor and configured to provide the processor with instructions.