1 : A computer-implemented method for presenting user characteristic influenced search results via a display of a mobile communication facility, the method comprising the steps of: (i) receiving at a search facility a textual search request from the mobile communication facility operated by a user, wherein the search request is received over a cellular telephony infrastructure provided by a carrier, wherein the user is paying for use of the mobile communication facility with the carrier; (ii) receiving from the carrier information relating to a plurality of user characteristics derived by the carrier, wherein the plurality of user characteristics are at least: (a) two or more demographic datum associated with the user, wherein the demographic datum are obtained from a system of the carrier; and (b) usage patterns of the mobile communication facility including past mobile communication facility transactions comprising click-throughs; and (c) previous search queries entered by the user via the mobile communication facility; and (iii) transmitting to the mobile communication facility the search results, wherein the search results are presented to the user on the display of the mobile communication facility based upon the search request initiated by the mobile communication facility, wherein the presentation of the search results on the display are prioritized according to a relevancy based on the information relating to the plurality of the user characteristics.