1. A method for morphing a data center in a data center system having data center objects in a virtual world, the method comprising the computer-implemented steps of: providing a data center comprising existing data center objects; identifying a set of roles of an avatar from a profile of the avatar and an inventory of the avatar, each of the set of roles defining an association of the avatar with the data center; modifying a structural feature of one or more of the existing data center objects to create a new data center object when the avatar encounters the data center, the new data center object having a relationship with the existing data center objects, and the new data center object created based on the set of roles of the avatar determined from the profile of the avatar, the inventory of the avatar, and a corrective action to be performed by the avatar on the data center; rendering, to the avatar, along with the new data center object, a software tool required for performing the corrective action on the data center; and maintaining the new data center object's relationship to the existing data center objects.