1. A system for distributing and redeeming electronic coupons comprising: a first server system including a computer processor and associated memory, said first server system being connected by a communications channel to a client system, said first server system being adapted for transmitting an electronic coupon to said client system over said communications channel, without regard to predetermined client criteria; said client system including a computer processor and associated memory, said client system being adapted for storing said electronic coupon in said memory; and, a second server system connected to said communications channel, said second server system being adapted to establish a connection with said client system and for detecting said electronic coupon stored on said client system, said second server system further being adapted to redeem said electronic coupon.