1. A method comprising: segmenting a static image containing a target object into multiple regions based on one or more visual features of the static image; analyzing video content containing the target object to determine a similarity metric across the multiple segmented regions based on motion information associated with each of the multiple segmented regions; and applying the similarity metric to the static image to identify two or more of the multiple segmented regions as being portions of the target object; wherein at least one of said segmenting, said analyzing, and said applying is carried out by a computing device.