1. A system, comprising: a memory that stores computer-executable components; a processor, operatively coupled to the memory, that executes computer-executable components, the computer-executable components comprising: a collection component configured to collect a set of data associated with a set of devices of an industrial automation system and a set of users associated with the industrial automation system, and store the set of data in a data store that is part of a cloud platform; and a performance enhancement component configured to determine a correlation between a set of user actions of a user in connection with performance of a work task associated with operation of the industrial automation system and a defined favorable performance of the industrial automation system, based on a set of results of an analysis of the set of data, wherein the performance enhancement component is further configured to simulate performance of work tasks by respective users of the set of users, based on the correlation and the set of results of the analysis, and determine respective work assignments to be assigned to the respective users to perform respective sets of work tasks in connection with the operation of the industrial automation system based on the simulation results of the simulation of the performance of the work tasks by the respective users, wherein the set of data comprises respective subsets of data relating to respective work-performance-related characteristics associated with the respective users, comprising the user, wherein, based on the correlation and the set of results of the analysis, the performance enhancement component is further configured to design a component that is to be employed in the industrial automation system to reproduce and perform a preferred user action of the set of user actions to automate performance of the preferred user action in connection with the operation of the industrial automation system, and wherein the preferred user action is determined to satisfy a defined threshold performance parameter associated with the defined favorable performance.