1. A computer-based method for administering a reward program based on a series of registrations, each registration corresponding to a purchaser, comprising: calculating a measurement of product success; determining if the measurement is within a predetermined range; selecting from the series of registrations a set of registrations which are early-adopter registrations, the set of registrations thereby defining a set of early-adopter purchasers; and providing a reward to each early-adopter purchaser if the measurement is within the predetermined range.