1. A method, comprising: ranking a plurality of categories of a keyword detected in a query submitted by a user; ranking a category based on a frequency of selection by human search assistants; choosing a human search assistant based on association of the human search assistant with the category and the keyword; providing content identifying the query, the keyword and the category to the human search assistant when determining that the category is ranked highest; and qualifying the query based on the category and an action received when the human search assistant is performing a search for a response to the query.