1. A method for optimizing energy efficiency in a manufacturing process, the method comprising: monitoring power consumption of each of a plurality of manufacturing entities of the manufacturing process using a power metering device assigned thereto; collecting, from the power metering devices, a first data stream that includes information about the power consumption; collecting a second data stream that includes information about the manufacturing entity and process; determining an optimized product routing of products to be manufactured by the manufacturing process from one manufacturing entity to another manufacturing entity, based on the collected first and second data streams, by simulating different product routings and determining the optimal product routing with respect to the overall energy consumption of the manufacturing process; and adjusting, via a manufacturing control system, the manufacturing process based on the optimized product routing, wherein the collected information about the power consumption of the manufacturing entities is transmitted to a business intelligence system via a packet-switched data network.