1. A method for presenting a customer service representative to a virtual universe client, comprising: obtaining a preference of the virtual universe client, the preference designating one of a plurality of visual or aural features of the virtual universe client; constructing by a computer device, in response to the obtaining, a customized customer service representative (CSR) having a feature corresponding to the preference, the customized customer service representative being associated with an entity other that the virtual universe client; and presenting, by the computer device, the CSR to the virtual universe client; wherein the CSR is presented for the virtual universe client to interact with whenever the virtual universe client performs a particular activity in the virtual world that involves interaction with the entity; wherein a different CSR having different preference-based features is presented for the virtual universe client to interact with whenever the virtual universe client performs a different activity in the virtual world that involves interaction, the different activity including at least one of a different type of transactions or a transaction with a different entity; and wherein a second different CSR having other different preference-based features is presented for a different virtual universe client to interact with whenever the different virtual universe client performs the particular activity in the virtual world that involves interaction with the entity.