1. A computer program product comprising: a computer program storage device readable by a digital processing system; and logic means on the program storage device and including instructions executable by the digital processing system for performing method steps for establishing communication between at least one user computer and at least one chat room in a computer network based on the broadcast time of a broadcast program to which the chat room relates, the method steps comprising: (a) receiving from the user computer a desired program channel; (b) receiving from the user computer a desired time zone; (c) receiving from the user computer a request to enter a chat room; and (d) in response to the receiving steps, establishing communication between the user computer and the computer network chat room; presenting a first Web page related to the broadcast program to the user computer; and providing accounting data based on the providing step, wherein the presenting step further includes presenting hyperlinks to Web pages other than the first Web page that are related to the broadcast program.