1. In a computing device, a system comprising: a detection component that detects actuation of a direct experience actuation mechanism coupled to the computing device and provides an indication of the direct experience actuation; a wake mechanism coupled to the detection component, to wake the computing device to run at least part of an operating system upon detection of actuation; and a program component coupled to the detection component and/or the wake mechanism to receive the indication of the direct experience actuation and to launch the computing device into a direct computing experience instead of a general purpose computing experience, including launching a program that corresponds to a direct computing experience for that actuation mechanism.