1. A method comprising: selecting an information update for comparison with a data record creation rule, the data record creation rule specifying a data record creation operation for creating a data record based the selected information update, the selected information update capable of being displayed in an information feed, the information feed capable of being displayed on a display device; determining whether the selected information update includes information satisfying a trigger condition associated with the data record creation rule; and when the information in the selected information update satisfies the trigger condition, performing the data record creation operation to create the data record, the data record creation operation identifying information to include in the data record.