1. A method, comprising: installing a new version of an application program onto a computing device; converting a data set stored in a database accessible by the computing device for a previous version of said application program to a data schema used by said new version one data segment at a time; identifying a domain name for said previous version; creating a temporary domain name for said previous version; renaming said domain name to said temporary domain name; receiving one or more access requests with said domain name for said previous version; and redirecting said access requests with said domain name for said previous version to said temporary domain name until said data set has been converted.