1. A digital analytics system comprising: a data management system including data extraction modules and a data storage system comprising storage units, wherein the data extraction modules extract data from data sources and store the data in the storage units, and each of the data extraction modules includes translation rules including instructions to re-format or filter the data from the data sources prior to storing the data in the storage units, wherein filtering the data includes receiving a query and running the query on the data and storing the query results in one of the storage units; an analytics engine system including analytics engines executed by at least one processor and interfaces for the analytics engines, wherein the interfaces retrieve data relevant to the analytics engines from the storage units and the analytics engines perform prescriptive or descriptive analytics on the retrieved data; and an applications interface and storage storing applications, wherein the applications are executed using information generated by the prescriptive or descriptive analytics performed by the analytics engines.