1. A method in a computing system for improving a quality of original metadata associated with a streaming media file having a uniform resource indicator (URI) on a communications network, said URI comprising a plurality of fields, said method comprising the steps of: maintaining in a database original metadata associated with said streaming media file; analyzing two or more fields of said plurality of fields of said URI associated with said streaming media file to determine if an association exists between said analyzed fields and predetermined sets of metadata; identifying metadata that is associated with all of two or more of said analyzed fields; and adding said identified metadata to said original metadata in said database, wherein code implementing the method is stored in memory of the computing system for execution by one or more processors of the computing system.