1. A method of redirecting web traffic to an on-demand compute environment, the method comprising: receiving, at the on-demand compute environment, an indication that projected web traffic addressed to a web server should at least be partially served via the on-demand compute environment; assigning an agent to handle a portion of the projected web traffic to be served via the on-demand compute environment; provisioning compute resources within the on-demand compute environment to enable the on-demand compute environment to respond to the portion of the projected web traffic to yield provisioned compute resources; intercepting, via the agent, the portion of the projected web traffic received from a user; and redirecting, via the agent, the portion of the projected web traffic to be served by the provisioned compute resources such that redirecting is transparent to the user.