1. A method for processing text messages sent to a telematics unit of a telematics-equipped vehicle, the method comprising: receiving, by the telematics unit, a text message via a network; detecting, by the telematics unit, that the text message includes a privacy indicator, wherein detecting that the text message includes a privacy indicator comprises detecting that the text message contains a predetermined character string; and processing, by the telematics unit, the text message based on the privacy indicator, wherein the processing of a text message including a privacy indicator is different from processing of a text message that does not include a privacy indicator.