1. A method, comprising: scanning a plurality of messages to identify a plurality of persons addressed in the messages, wherein a first message of the messages comprises a link associated with services; extracting first data for a first person from a second message of the plurality of messages, the first data comprising a first image; storing a plurality of person profiles, including a first profile comprising the first data from the second message; computing a score for each of the plurality of persons to determine a relevancy of each person to a user; associating each of the scores with a respective person profile of the plurality of person profiles; defining a first social network model based on the plurality of persons; receiving, by a first computing device, a request from a computer program running on a second computing device, the second computing device storing a second social network model that is different from the first social network model; in response to the request from the computer program, providing access to friend data for the plurality of persons based on the first social network model, the computer program to provide the services based on the friend data, the access exposing the friend data for a top-ranked number of the plurality of persons, the top-ranked persons including the first person, and the access based on the relevancy of each of the plurality of persons to the user as determined by the scores; sending, from the first computing device, the friend data to the second computing device, the friend data comprising data, including the first image, from the person profiles for the top-ranked persons; and receiving, by the first computing device, the services from the second computing device, the services performed by the second computing device using the friend data, wherein the services comprise display of a second image obtained using the link after scanning, by the computer program, of the first message for the link, and the display further comprising providing a rating corresponding to the second image.