1. A method, comprising: receiving, at a device, a request for a webpage from a client device via a network; identifying, by the device, a societal issue associated with content of the webpage by selecting, by the device, the societal issue from among a plurality of societal issues based in part on the user profile data; determining, by the device, a set of one or more online support actions associated with the identified societal issue by selecting, by the device, a particular online support action based in part on user profile data associated with the client device; embedding, by the device, an interface comprising a banner, actionable in real time, for a particular one of the set of online support actions into the webpage, wherein the banner enables the user to make an online support action for the societal issue directly on the webpage; and; providing, by the device, the requested webpage with the embedded interface to the client device via the network.