1. An industrial controller, comprising: a memory that stores executable components; a processor, operatively coupled to the memory, that executes the executable components, the executable components comprising: a transformation component configured to modify raw data generated by an industrial control program executed by the industrial controller in accordance with at least one requirement of an industrial analytics application executing on a cloud platform to yield transformed data; a customer profile component configured to append customer-specific information to the transformed data to yield profiled data, wherein the customer-specific information comprises at least a customer identifier of an industrial enterprise associated with the industrial controller, device data identifying the industrial controller, and industry data identifying a type of industry that is a focus of the industrial enterprise; and a cloud gateway component configured to send the profiled data to the industrial analytics application, wherein the industrial analytics application performs a collective analysis on the transformed data in view of other data stored on the cloud platform, and the other data is selected by the industrial analytics application as a subset of stored data corresponding to the type of industry identified by the industry data.