1. In a system, including at least one processor, configured to display advertisements to a viewer, a method for delivering advertisement content for an advertisement to at least one receiver module for subsequent display to the viewer, the method comprising the acts of: receiving, at a control module, for each advertisement, a schedule and a location for the display of the advertisement, an indicator of the advertisement type, and a weight for the advertisement, the weight defining the frequency of display of the advertisement; generating a data file defining, for each advertisement, the advertising type, weight, location, and schedule for display of the advertisement content for the advertisement; and upon retrieving the advertisement content for the advertisement, delivering the advertisement content and the data file to at least one receiver module configured to display the advertisement content of the advertisement in accordance with the data file.