1. An apparatus comprising: a receiving circuit for receiving a first page request from a first mobile device, wherein the first page request comprises information that identifies a first serialization format or a second serialization format; a memory comprising a plurality of page definitions, wherein each of the page definitions comprises metadata that identifies data of a logical data model, and wherein each of the page definitions is configured to be merged with data to be displayed by a mobile device; a merging circuit for merging a first page definition of the plurality of page definitions with first data of the logical data model to create a first merged page definition, wherein the first data is identified by first metadata of the first page definition; a selecting circuit for selecting a first circuit or a second circuit based on the information contained in the first page request, wherein the first circuit is configured for serializing the first merged page definition into content in the first serialization format, and wherein the second circuit is configured for serializing the first merged page definition into content in the second serialization format, wherein the first and second serialization formats are distinct from each other.