1. A method comprising: providing, by a service provider, executable code for generating a set of requests to the service provider, wherein the executable code includes instructions for configuring a first request and a second request for content, wherein the first request is configured to be directed to a first identified component of the service provider and the second request is configured to be directed to a second identified component of the service provider; obtaining, by the service provider, the first and second requests from a client computing device, wherein each of the first and second requests is generated by the client computing device as a function of having executed the provided executable code and wherein the first request is obtained by the first identified component of the service provider and the second request is obtained by the second identified component of the service provider; processing, by the service provider, the first and second requests; and determining, by the service provider, latency information associated with the first and second requests from the client computing device, the latency information corresponding to a communication latency between the client computing device and the first and second identified components of the service provider.