1. A computerized method for optimizing search result rankings through use of a game interface, the method comprising: electronically receiving from a plurality of users, requests to engage in an electronic competition via a game interface; providing the game interface to a first user and a second user in response to the requests, the game interface displaying a plurality of search result sets and at least one search query, the search result sets indicative of possible search result sets based on the at least one search query; providing a game objective and game instructions to the users via the game interface, wherein the game objective includes at least one of: determining the most relevant query set and determining the most relevant result set and the game instructions are for the users to select at least one of the relevant sets based on a competition criteria; electronically receiving selection commands from the first user and the second user, the selection commands indicating a user selection relative to the game objective; updating ranking data for search result data in response to the selection commands; and determining an optimum ranking using the updated ranking data.