1. A method of managing a telemarketing campaign, the method comprising the steps of: receiving solicitee responses via a communication link, wherein the solicitee responses include responses by solicitees to a solicitation corresponding to a given script template; analyzing solicitee responses; determining whether to use a second script template to generate pages of personalized script based at least in part on the analysis of the solicitee responses; responsive to determining to use the second script template, using the second script template in the generation of pages of personalized script, wherein the pages of personalized script are generated in response to requests received through the communication link; and responsive to determining to not use the second script template, using the first script template in the generation of pages of personalized script, wherein the pages of personalized script are generated in response to requests received through the communication link.