1. A method comprising: detecting selection of a first of a plurality of search results, wherein the plurality of search results are received in response to submission of a set of one or more search terms: determining an amount of time content of the first search result is displayed for viewing, wherein the content is loaded in response to the selection of the first search result; and supplying an indication of the amount of time as input for ranking relevancy of the first search result with respect to the set of one or more search terms.