1. Apparatus, comprising: one or more processors; and computer memory holding computer program instructions that when executed by the one or more computer processors comprise (a) a policy manager, and (b) a profile manager; the policy manager enabling a policy to be discovered and retrieved by an entity without a specific interaction between a user and the entity, the policy comprising a machine-executed data representation associated with one or more targeting interactions; and the profile manager enabling one or more profiles to be accessed remotely.