1. A method of limiting the use of data associated with a cookie set within a web browser on a client device, the cookie being associated with a topic, the method comprising: receiving, at a processor, a device identifier from an application on the client device that differs from the web browser; associating, by the processor, the device identifier with the cookie; analyzing, by the processor, one or more user actions performed in a social networking service accessed by the web browser to identify the topic; including, by the processor, the topic in an interest category profile; selecting, by the processor, content for presentation within the application using the interest category profile; determining, by the processor, that a period of time from when the cookie was last used to visit a webpage has exceeded a threshold value; removing, by the processor, the topic associated with the cookie from the interest category profile based on the determination that the period of time has exceeded the threshold value to create a reduced topic set; and selecting, by the processor, content using the reduced interest category profile.