1. A uniform resource locator (URL) monitoring system for dynamically managing presentation of link objects associated with a video content item in a content stream when using trick modes, the URL monitoring system comprising: an endpoint device having a display; a receiver receiving the content stream; a buffer storing the received content stream; a link processor detecting and parsing the link objects in the content stream including parsing each link object to determine corresponding link object properties and a link object type for each link object selected from a trickable link object type, a mandatory link object type, and a moveable link object type, detecting when link objects are skipped using trick modes, and maintaining, the view session state; and a rule memory storing business rules that determine link handling operations based on the trickable link object type, the mandatory link object type, and the moveable link object type including not skipping and automatically displaying a mandatory link object as part of a mandatory link object handling operation, displaying a trickable link object during a trick mode while simultaneously displaying the video content item as part of a trickable link object handling operation, and tracking a moveable link object and reinserting the moveable link object or substituting a personalized link object as part of a moveable link object handling operation.