1. A method of monitoring updated content items in web pages, the method comprising: analyzing a web page, to determine a structure of the web page in view of its respective source code; converting the web page into user selectable form, such that any presented portion of the web page is mapable to a respective portion of the source code, responsive to a user selection of the presented portion of the web page; determining in the source code of the webpage a template of a selected content item in the web page, responsive to a selection of one or more fields by the user, wherein the fields are regions in the web page that include at least a portion of content in the web page, wherein the selected content item includes the selected fields and the template includes structure and layout of the selected content item presented in the web page excluding actual content of the fields, such that the template of the selected content item can be compared with all content items on the webpage regardless of their location and actual content to determine those that match the structure and layout of the selected content item; scanning an updated source code of the web page to detect each of the all content items in the web page matching the template of the selected content item in the source code; monitoring contents of the detected content items in the web page; and updating a display with the detected content items for review by the user; wherein at least one of: the analyzing, the converting, the determining, the scanning, and the monitoring are executed by a processor.