1. A method, implemented at least in part by a computing device, the method comprising: with the computing device, receiving attitudinal data associated with a first plurality of consumers; with the computing device, associating a first subgroup of the first plurality of consumers with a first attitudinal segment based on the received attitudinal data; with the computing device, determining a first attitudinal segment based score for at least one consumer in the first plurality of consumers, wherein determining the first attitudinal segment based score comprises determining the score based on: attitudinal data associated with the at least one consumer in the first plurality of consumers; and at least one attitudinal dimension associated with the first attitudinal segment; and with the computing device, associating at least one non-attitudinal variable with each consumer in the first plurality of consumers, wherein a value of the at least one non-attitudinal variable associated with a first one of the first plurality of consumers is different from a value of the at least one non-attitudinal variable associated with a second one of the first plurality of consumers.