1. An apparatus for presenting unique search result contexts, the apparatus comprising a computer processor, a computer memory operatively coupled to the computer processor, the computer memory having disposed within it computer program instructions that, when executed by the computer processor, cause the apparatus to carry out the steps of: receiving, by a search result presentation module, a plurality of search results generated in response to a search query, wherein each search result includes context information associated with the search result; identifying, by the search result presentation module for each search result, a displayable portion of the context information associated with the search result; determining, by the search result presentation module for each search result, whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result; and responsive to determining that the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result, updating, by the search result presentation module, the displayable portion of the context information for the search result, wherein updating the displayable portion of the context information for the search result includes: identifying, by the search result presentation module, a different portion of the context information associated with the search result; and changing part of the displayable portion of the content by setting the displayable portion of the context information for the search result to the different portion of the context information associated with the search result.