1. A hand-held mobile computing device, comprising: a touch-sensitive display forming a surface of the hand-held mobile computing device; a processor; and memory comprising code executable by the processor to: display a scrollable list of items in a first content viewing mode having a first set of content for each of the items in the scrollable list, wherein the first content viewing mode comprises a linear list layout of the items; detect a dynamic multi-touch gesture over the scrollable list of items; and responsive to detection of the dynamic multi-touch gesture, change the scrollable list of items to a second content viewing mode having a second set of content for each item in the scrollable list of items, wherein the second set of content is different from the first set of content, and wherein the second content viewing mode comprises a grid layout of the items.