1. A method performed by at least one computing machine, the method comprising: generating an aggregate set of candidates for an aggregate set of entities by: generating at least one entity-specific representative query based, at least in part, on two or more entity-specific attributes for an entity in the aggregate set of entities, identifying one or more previously-submitted search queries similar to the at least one entity-specific representative query, determining a particular candidate for the entity based, at least in part, on one or more historical user selections of the particular candidate responsive to the one or more previously-submitted search queries for the entity, wherein the particular candidate comprises a resource; pairing or otherwise associating the entity with the particular candidate in the entity's entity-specific set of candidates for entity-specific processing of candidates; generating, for the particular candidate, a candidate-specific set of features based, at least in part, on candidate-specific attributes; generating an aggregate set of classifications for the aggregate set of candidates by generating, for the particular candidate, an entity-specific classification based, at least in part, on the candidate-specific set of features; and identifying the particular candidate as a homepage for the entity based, at least in part, on the entity-specific classification and the historical user selections, from a plurality of users, of the particular candidate.