1. A method in a computer system to enable the editing of embedded content on an editable web page, the method comprising: receiving a request to edit an editable web page from a user, wherein the editable web page contains an embedded element, the embedded element having at least one editable attribute; translating the embedded element into an editable placeholder that is reflective of the embedded element and which indicates the at least one editable attribute of the embedded element; providing the editable web page to the user, wherein the embedded element in the editable web page has been replaced with the editable placeholder; receiving modifications to the editable placeholder from the user; applying the modifications to the editable placeholder to the at least one editable attribute of the embedded element; and storing the editable web page with the applied modifications.