1. A method comprising: organizing, by a computer based system configured for grouping consumers, consumer attributes and change attributes according to correlations of the consumer attributes and the change attributes, to create a set of composite dimensions, wherein the change attributes comprise trends, wherein the change attributes comprise extent of change and rates of change of the consumer attributes; wherein the composite dimensions are established based on a positive correlation between the consumer attributes and the change attributes; plotting, by the computer based system, consumers relative to the set of composite dimensions on a multi-dimensional space; and grouping consumers, by the computer based system, according to location within the multidimensional space to create a consumer group.