1. One or more computer-storage media having computer-executable instructions embodied thereon for performing a method of providing a response to a query request, the method comprising: receiving the query request by way of an internet search engine, the query request including a set of query terms; automatically referencing a set of user-submitted data that include information to be used to provide a potential response to a given query, the user-submitted data being provided by entities interested in providing potential responses to certain search terms, wherein the data files include trigger phrases and corresponding suggested responses that correspond to the trigger phrases, the user-submitted data are in a file format compatible with a format of a type selected from: Extensible Markup Language (XML), Comma Separated Values (CSV), and Tab Delimited; identifying one or more of the user-submitted data that include prescribed trigger phrases that are relevant to the query terms; referencing a set of suggested responses that correspond to the prescribed trigger phrases; based on the set of suggested responses, selecting a response from the set of suggested responses, thereby providing a selected response; and providing for a presentation of the selected response.