1. A method comprising: scanning data that is maintained on multiple social networks, wherein scanning comprises identifying, by one or more processors, data that is associated with a social entity; wherein, scanning data is performed on a continuous basis, without user initiation; determining one or more characteristics of the identified data; generating, for each of the one or more characteristics, a reference to the identified data that indicates the characteristic; storing one or more references to the identified data in one or more databases that are accessible to a security analysis engine; algorithmically comparing the one or more generated references to one or more known references, wherein the one or more known references are references to characteristics of identified data that have been assigned a level of risk, and wherein the one or more known references are stored in the one or more databases accessible to the security analysis engine; determining, a social risk score for the social entity, based on the algorithmic comparison; comparing the social risk score for the social entity to a social risk threshold; initiating a security action if the social risk score exceeds the social risk threshold, wherein initiating the security action comprises providing an alert to a user whose profile is spoofed by the social entity.