1. A system for assigning a single master identifier to all related content assets, comprising: memory for storing content assets and metadata associated with each of the content assets; and a processor, coupled to the memory, the processor: analyzing the metadata associated with each of the content assets to produce correlations between metadata associated therewith; identifying related content assets by determining content assets having a predetermined correlation between metadata; assigning a single, unique asset identifier to each of the related content assets; and using the unique asset identifier to: extract information; and identify related content assets by determining content assets with a predetermined statistical correlation.