1. A computer-implemented method executed by one or more processors, the method comprising: identifying a particular navigation intent for a user associated with a particular user role from a selected uniform resource location (URL), the URL including a semantic object and an action, wherein the semantic object identifies at least one particular object and wherein the action comprises a representation of an action to be performed in association with the at least one particular object, wherein the action included in the URL identifies a navigation intent associated with the at least one particular object; determining a particular target mapping associated with the particular navigation intent based at least in part on the particular user role, the target mapping associated with an application to be executed in response to identification of the associated navigation intent, wherein a first user role is associated with a first application and a second user role is associated with a second application; and executing the application associated with the particular target mapping of the particular user role in response to determining the particular target mapping and the selected URL.