1. A computer-implemented method comprising: receiving content information indicating content electronically viewed by a user; identifying, based on the content information, one or more entities referred to in the content; identifying, for at least one entity of the entities referred to in the content, one or more actions that are mapped to the entity in an entity database; receiving, via a computing device of the user and subsequent to receiving the content information, a request to enter a query into a search field; and providing, for display with the search field, an identifier of the entity and an identifier of a first action of the one or more actions that are mapped to the entity; wherein selection of the identifier of the first action via the computing device causes additional content to be displayed at the computing device that is specific to the first action for the entity.