1. A hand-held mobile computing device, comprising: a touch-sensitive display forming a surface of the hand-held mobile computing device; a processor; and memory comprising code executable by the processor to: display a scrollable list of items in a first content viewing mode having a first set of content for each of the items in the scrollable list; detect a dynamic multi-touch gesture over the scrollable list of items; and responsive to detection of the dynamic multi-touch gesture, change the scrollable list of items to a second content viewing mode having a second set of content for each item in the scrollable list of items.