1. A system for disseminating to a web user an indication that at least one entity is of current interest, comprising: (a) a processor; (b) a computer storage medium coupled to the processor, wherein the computer storage medium has a set of instructions stored thereon that, when executed on the processor, implement a method comprising the steps of: i. launching a search engine request that provides access to entity content data related to the at least one entity that is of current interest; ii. providing a web entity engine that receives and collects the entity content data from the network via at least one data feed from at least one data source; iii. storing the entity content data in a searchable index provided on an entity database in communication with the web entity engine; iv. aggregating the entity content data as a feed into an entity update database in communication with the web entity engine; v. storing updates to the entity content data in an entity update database in communication with the web entity engine, wherein the updates are stored as updated entity content data; and vi. associating, at a user interface, a following with the at least one entity that is of current interest, wherein association of the following correlates to a followed entity at the user interface.