1. A method, comprising: receiving, by an augmentation module, a notification that a source application has placed source data conforming to a source data format on a clipboard stored on a computer memory device, wherein the source data comprises structured data and feed data, and wherein the feed data is usable to enable at least some of the source data to be updated, wherein the receiving includes periodically polling the clipboard for a presence of new source data; responsive to the receiving, identifying, by the augmentation module, augmented data conforming to an augmented data format and that is associated with the source data, wherein the augmented data format is not supported by the source application but is supported by a destination application that receives the augmented data from the augmentation module; responsive to the identifying the augmented data, adding, by the augmentation module, the augmented data and the feed data to the clipboard stored on the computer memory device; responsive to the adding, providing the augmented data and the feed data to the destination application to enable the destination application to update the structured data after receiving the augmented data; identifying second augmented data associated with the source data and conforming to a second augmented data format, wherein the second augmented data format is different from the augmented data format; and adding the second augmented data to the clipboard, wherein the source application, the augmentation module, and the destination application are different applications.