1. An apparatus, comprising: a processor, a memory, and a web services routing node application comprising computer program instructions operative to cause the processor to: maintain a routing table in the memory, the routing table including routing entity data allowing for the routing of service action requests across a computer network, the routing entity data comprising one or more action names and corresponding network resource locators; receive service action requests including action names from subscribing nodes; route the service action requests to respective service providing endpoints associated with the network resource locators corresponding to the action names; receive a routing entity request from a child routing node identifying a routing entity; and transmit a response to the child routing node operative to add the routing entity to a local routing table of the child routing node.