1. A welding torch comprising: a torch handle; a wire drive assembly disposed in the torch handle and comprising a drive motor and a drive roller that contacts a welding wire and configured to drive the welding wire from a wire feeder to a welding operation; a trigger disposed near a rear end of the handle and configured to be depressed by an operator for initiating feed of the welding wire; and a wire feed speed adjustment assembly positioned near the rear end of the handle adjacent to the trigger and on a same side of the handle as the trigger for allowing operator adjustment of a feed speed of the welding wire.