1. A computerized method, comprising: identifying an event having an association with a financial instrument; classifying said event into at least one of a plurality of predefined event classes; retrieving media data associated with media coverage of said event and extracting data elements from said media data, wherein said data elements include at least one quantified communication parameter including at least one of a short term media coverage volume, a publication weight, a tonal balance, and an impact of available photographs; retrieving current financial parameters associated with said financial instrument; generating, as an intermediate result of the method, a prediction of the upcoming media coverage of said event including a predicted volume and tonality of said upcoming media coverage, wherein said intermediate result is generated using a modeling computer system, a numerical model, said extracted data elements and said current financial parameters; and generating, using the modeling computer system and using a numerical model and said extracted data elements, said current financial parameters and said intermediate result, a predicted financial impact of said event on a price of said financial instrument.