1. A system for switching a headline, the system comprising: a processor; a database containing entry data; a display engine configured to generate a display including a current headline of a plurality of headlines and a headline image; an interface module configured to automatically index through the each headline of the plurality of headlines to vary the current headline according to a predetermined time period, the interface module including a headline control allowing a user to pause the current headline from indexing, wherein the current headline may be manipulated to enter into a user editable text mode; a search engine configured to query the database and generate a list of entries based on the current headline; wherein the display engine is configured to display the list for navigation by a user; and an aggregation module in communication with a plurality of vertical properties, and wherein the database, the display module, the interface module and the search engine form a vertical property of the plurality of vertical properties, the aggregation module being configured to provide search criteria to at least one other vertical property of the plurality of vertical properties based on the current headline, and aggregate search results returned from the at least one other vertical property, the aggregation module being configured to provide aggregated search results to the search engine, and the search engine being configured to generate the list based on the aggregated search results.