1. A computer controlled video merchandising system for selectively sequentially presenting a visual display of a plurality of items to which a plurality of products attributes have been assigned, said system comprising: means for generating a record for each item including the assigned attributes; means for selecting a sequence for presenting a visual display of the items based upon the assigned attributes; means for presenting a visual display of said items in said selected sequence; means for a user to generate a user input in response to the visual display of a particular item; and means for rearranging said selected sequence based upon the assigned attributes of the particular items for which the user input was generated.