1. A method, comprising: obtaining periodically-updated data from a first information technology service, the periodically-updated data comprises successive entries which indicate a time-varying performance of the first information technology service, each entry of the successive entries comprises a plurality of data fields; and for each entry of the successive entries, storing the plurality of data fields in a format which is compatible with a web feed document, the web feed document comprises a plurality of placeholder elements, and the storing comprises associating each data field of the plurality of data fields with a corresponding placeholder element of the plurality of placeholder elements.