1. A method for de-duplicating redundant data in a virtualized storage environment, the method comprising: in response to receipt of a write request that includes write data and a virtual memory address of the write data: mapping the virtual memory address to a physical memory address within a pooled storage capacity that comprises a virtualization of a plurality of storage devices; determining that a second block of data included in the write data of the write request is identical to a first block of data already residing in the pooled storage capacity; and storing a pointer in the pooled storage capacity at the physical memory address instead of storing the second block of data, the pointer pointing to the first block of data.