1. A system that facilitates self-regulation of a social network, comprising: a computing device having one or more processors, the computing device including: a network monitoring component that watches user behavior on the social network; an asset allocation component that allocates or re-allocates one or more assets among one or more network users based at least in part on whether the user behavior is desirable, the asset allocation component further re-allocating one or more assets from at least one network user to either one or more other network users or a social network asset pool for later distribution when the user behavior is not desirable; and a rating component that determines whether the user behavior is desirable or not desirable based on each of the following: network activity, logon activity, gift-giving history, trading history, asset utilization, interaction with users, and feedback from other users.