1. A method of analyzing data, comprising: generating, by an entity, a query based at least in part on a topic of interest; executing the query on a plurality of data sources, at least one of the plurality of data sources comprising at least one of contact information, device information, contact preferences, geographic data, or a combination thereof; selecting, by the entity, a data source from the plurality of data sources for monitoring based on a correlation between the data source and the topic of interest, the correlation determined based on results of the executed query; monitoring, based on a set schedule, the data source for matches to the query to extract data from the data source when at least an update to stored data matches the query, newly added data matches the query, or a combination thereof; extracting data from the data source when at least the update to the stored data matches the query, the newly added data matches the query, or the combination thereof; determining an extraction rate for extracting the data, the extraction rate indicating an amount of the data that is extracted over a first time period; determining a first processing rate for processing the extracted data with a number of parallel processors, the first processing rate indicating an amount of extracted data that is processed over a second time period; dynamically adjusting the number of parallel processors for analyzing the extracted data based on the extraction rate to obtain a second processing rate that is greater than the first processing rate; analyzing, with the parallel processors, the extracted data to determine at least one of a sentiment, an index, a pattern, or a combination thereof; establishing a two-way communication channel, between at least the entity that selected the data source for monitoring and a user device of a user that provided the data to the data source, based on the analysis of the extracted data; transmitting, from the entity via the two-way communication channel, a first message directed to the user device based on the analysis of the extracted data; and receiving, from the user device via the two-way communication channel, a second message in response to the first message directed to the user device.