1. A method comprising: receiving user authentication events corresponding to a user account, wherein a user is associated with the user account; determining a time distribution of the received user authentication events; constructing, based on the determining, a content prioritization user model corresponding to the user associated with the user account; receiving a content item associated with the user; associating, based on the content prioritization user model, a content priority value with the content item, wherein the content priority value corresponds to a predicted aspect of the user.