1. A realtime information feed method, wherein a client device is interacting with an online information service, comprising: (a) receiving by said client device an information feed from a server of said online information service, wherein said server is capable of realtime communicating data relevant to said information feed; (b) interpreting by said client device said received relevant data creating an object model based on said relevant data, and wherein said object model is of the form of a scripting language; and (c) executing by said client device said created object model to obtain a customizable display model for displaying said information feed on said client device; (d) rendering and displaying by said client device said relevant data received according to said customizable display model and a display profile of said client device; and (e) receiving updates by said client device pertaining to said information feed and wherein said updates are rendered and displayed on said client device.