1. A system for dynamic capturing and publishing of clipped document content, comprising: a clip capture logic that receives, via a graphical user interface, a request from a user to select a portion of a displayed image within an application, said displayed image being the graphical rendering of a content structure; an application mapping logic that determines elements of the content structure that correspond with the portion of the displayed image selected by the user; and a database that stores, as a plurality of clips, the selected portions of the displayed image, together with their associated elements of the content structure.