1. An adaptive commerce system, comprising: a content aspect comprising information; a structural aspect comprising the content aspect and associated relationships; a usage aspect, comprising captured usage behaviors, wherein the usage behaviors are associated with one or more users; a commerce contextualization function; and a function to generate an adaptive recommendation of one or more products and services based, at least in part, on a plurality of usage behaviors associated with the one or more users corresponding to a plurality of usage behavior categories and at least one item of commerce contextualization information.