1. A gaming system, comprising: at least one data processing device; a game designer's system-readable specification accessible by said at least one data processing device including a plurality of experience segments for defining an interactive experience, wherein each one of said experience segments specifies at least one display element, and wherein at least one of said experience segments is configured in accordance with a specification format associating a multimedia asset with each display element thereof via a respective display element attribute; and a game configured to access the game designer's system-readable specification for enabling interaction with the interactive experience.