1. A method of reducing power consumption of mobile devices used within a wireless network, said mobile devices each comprising a first protocol and a second related protocol, the method comprising: receiving requests according to said first protocol from respective ones of said mobile devices; and issuing responses to said requests according to said first protocol, said issuing causing respective ones of said mobile devices to avoid invoking said second protocol for at least a period of time; wherein said second protocol would be invoked by said mobile devices but for said issued responses; and wherein said avoidance of said second protocol causes a reduction in power consumption within said mobile devices as compared to a power consumption associated with operating according to said second protocol.