1. A method of managing a content item in a media management platform, comprising: creating a consumption profile for the content item, the consumption profile including attributes of devices on which the content item can be accessed and a profile of attributes of networks on which the content item can be delivered; integrating attributes of the content item with the consumption profile in the media management platform using a processor; and configuring the content item for delivery using the media management platform based on the consumption profile and integrated attributes of the content item, whereby configuring the content item includes impacting at least two of: a type of the content item ingested, an encoding of the content item, a transcoding of the content item, a frequency of content item ingestion, a processing resource allotted for content ingestion, a schedule of content item encoding, and a schedule of content item transcoding.