1. A computer-implemented method executed by one or more processors, the method comprising: receiving a request for an application including a resource identifier, the resource identifier including a textual identifier and a contextual identifier, the textual identifier including a textual description of the requested application, and the contextual identifier including an encoded description of the requested application; determining at least one target application associated with the resource identifier based at least in part on the textual identifier or the contextual identifier; and sending a response to the request include the at least one target application associated with the resource identifier.