1. A consumer data aggregation and segmented marketing communication system that assists companies to recapture lost customer and consumer contacts and acquire new customers and consumer leads, said system comprising: a set of local and cloud-based data sources comprising a set of stored customer and consumer data; a customer data ingestion and acquisition system comprising a set of single swipe card readers and a set of customer walk-up computing devices that capture customer identifying information from a set of live event walk-up customers, wherein each customer walk-up computing device is communicably connected to at least one of the single swipe card readers to capture customer identifying information when a live event walk-up customer swipes a readable card with customer identifying information that self-identifies the live event walk-up customer; an intermediate data file that is an intermediate output product of a business rules engine that processes, cleanses, calculates, and suppresses a set of input data comprising the customer identifying information from the set of live event walk-up customers and the set of stored customer and consumer data retrieved from the set of local and cloud-based data sources; a set of distribution mail files that are final output products of the business rules engine when the business rules engine applies segments and rules to the intermediate data file, wherein the set of distribution mail files specify at least one of physical collateral and digital collateral to deliver to a plurality of customers and consumers comprising the set of live event walk-up customers based on the customer identifying information and the a set of other customers based on the set of stored customer and consumer data retrieved from the set of local and cloud-based data sources; a collateral distribution fulfillment house for physical collateral shipment and digital collateral electronic delivery, said collateral distribution fulfillment house comprising a collateral distribution preparation system, wherein the collateral distribution preparation system comprises a set of distribution computers that prepare trackable and redeemable physical collateral and digital collateral for distribution to customers and consumers according to the set of distribution mail files; a consumer identification and redemption tracking system that tracks redemption of physical collateral and digital collateral by any customer and any consumer in the plurality of customers and consumers, wherein the consumer identification and redemption tracking system captures redemption of physical collateral and digital collateral when at least one of the customer and the consumer scans at least one of a barcode, a mag-stripe, an RFID chip, and a PDF417 code, wherein the consumer identification and redemption tracking system further captures redemption of physical collateral and digital collateral when a unique customer ID associated with at least one of the customer and the consumer is manually entered; a live reporting and real-time live event management system comprising a cloud-network accessible server and a cloud database comprising a set of configurable business rules to categorize, segment, and customize customer information comprising (i) live event status and tracked customer activity information provided by the customer data acquisition and live posting system during the live event; a live data ingestion and acquisition system comprising a set of data acquisition computers that (i) receive customer identifying information at the live event, tracked customer activity from one or more prior events, and sales reporting metrics from the live reporting and real-time live event management system during the live event, (ii) retrieve customer and consumer data, and (iii) receive redeemed collateral customer data with respect to collateral redeemed by customers and consumers after the live event; and a set of consumer access computing devices that access the cloud-network accessible server of the live reporting and real-time live event management system to retrieve live reporting and real-time event information of tracked customer activity according to the user-defined parameters.