1. In a computerized environment comprising an auditing system and a website having one or more web pages that have one or more parent and child relationships, a method of the auditing system automatically identifying at least one page tag from scanned web page information for at least one web page and validating that the page tag conforms to at least one vendor validation rule, the method comprising the acts of: requesting one or more web pages of an identified website pursuant to validating at least a portion of each of the one or more web pages; scanning page code of at least one of the web pages to identify scanned web page information, including at least one page tag; validating whether one or more variables of the at least one page tag conforms to at least one vendor validation rule for a vendor type of the page tag; and reporting results of the validation.