1. A media content based advertising system, comprising: a memory; a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to: provide TV program schedule listing data including a plurality of ad tags representing a plurality of placed ad segments to a user mobile device; receive a user media program selection message from the user mobile device, the user media program selection message indicating a user has selected a media program to watch on a first screen device; retrieve an ad tag associated with the user selected media program from the TV program schedule listing data, the ad tag indicating a timestamp when an ad segment embedded in the user selected media program is to be displayed on the first screen device and an advertised item featured in the ad segment; identify the advertised item featured in the ad segment embedded in the media program and the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program based on the retrieved ad tag; capture a visual image showing the identified advertised item within a contextual scene from the media program; determine an available ad template associated with the retrieved ad tag; generate a deliverable mobile ad featuring the captured visual image of the media program showing the embedded advertised item based on the available ad template; and provide the generated deliverable mobile ad to be displayed at the user mobile device in synchronization with the timestamp when the ad segment featuring the advertised item is displayed on the first screen device during the media program.