1. An article of manufacture including a tangible computer readable storage medium to physically store instructions, which when executed by a computer, cause the computer to: receive a selection of a plurality of objects with at least one common attribute, the plurality of objects displayed in a user interface; receive a selection of an attribute from the at least one common attribute, wherein for each object of the plurality of objects the attribute has a value of at least one value; in response to receiving the selection of the attribute, activate a mass modification functionality; in response to activating the mass modification functionality, render the at least one value of the attribute editable at the same time for the plurality of objects; determine statistical distribution of the at least one value of the attribute over the plurality of objects; based on the determined statistical distribution, identify at least one group of objects from the plurality of objects with equal value of the attribute; enable in the user interface a mass modification functionality for the at least one group of objects, wherein the mass modification functionality is enabled based on a threshold that specifies that the objects from the plurality of objects are more in predefined proportion than the number of identified at least one group of objects; receive an input value to be applied to the attribute for a group of objects of the at least one group of objects; and in response to receiving the input value, mass modify, simultaneously for all objects from the group of objects, the value of the attribute with the input value.