1. A multimedia system, comprising: a processor coupled to a memory; a three-dimensional (3D) graphics engine to generate 3D graphics content; and a display controller to process and transport pixel data for transmission to a display via a display interface; wherein each of the processor, the 3D graphics engine, and the display controller accesses pixel data stored in the memory using a common decompression scheme; and wherein each of the processor, the 3D graphics engine, and the display controller stores pixel data in the memory using a common compression scheme.