1. A method of distributing toy objects, the method comprising: providing a toy object and a task identifier, the task identifier identifying a task; receiving, at a computer system via a website, task-completion input from a user; associating the user with a profile, the profile being associated with the toy object; updating the profile to indicate that the task had been performed; identifying a reward criteria; determining whether the reward criteria was met by the user completing the task; and upon determining that the reward criteria was met, initializing distribution of a physical reward to the user.