1. A method, comprising: sending, by a device comprising a processor, a request to a trust application server device for a trust score associated with a target entity, wherein the request is associated with a requesting entity; and receiving, by the device, the trust score from the trust application server device based on the sending, wherein the trust score represents a measure of trust the requesting entity has for the target entity determined based on a baseline trust score for the target entity and an adjustment value associated with the target entity determined based on inclusion of one or more trusting keywords for the target entity in a data file associated with the target entity.