1. A method comprising: importing a digital representative of a wagering game player from a remote store associated with an online wager gaming community, and data associated with the digital representative; determining wagering game activity of the wagering game player at one or more electronic wagering game machines in a wagering game establishment; determining one or more digital representative data updates for the digital representative based, at least in part, on the determined wagering game activity of the wagering game player; applying the one or more digital representative updates to the data associated with the digital representative; and exporting the digital representative and the updated data associated with the digital representative.