1. A server-system-implemented method for associating users of an enterprise network to a record stored in a database of records, the method comprising: detecting, by a server system of a multi-tenant database system, a change in a status of a first record in a database of records of the multi-tenant database system, the first record including enterprise-related information, the first record having an associated state field having one of two or more possible states, each of the two or more states representing a respective status of the first record, the detection of the change in the status including detecting a change of the state in the state field; and in response to the detection of the change in the status: identifying, by the server system, one or more related users in the enterprise network that are currently relevant to the first record based on the change in the status, the identifying including: identifying one or more records in the database of records that are related to the first record; and identifying, for each of the one or more related records, one or more users in the enterprise network that are related to the respective related record; and subscribing, by the server system, each of the one or more related users to the first record.