1. A method for processing user generated content in a system comprising a set of retailers coupled to a content processing system having a processor, comprising receiving first user generated content of a first type associated with a plurality of products, where the first user generated content was generated at a plurality of first web sites, each of the first web sites associated with a different one of the set of retailers; determining an importance metric associated with each of the products based on a portion of the user generated content associated with the product; ordering the set of products based on the importance metric associated with each of the set of products; and presenting the plurality of products to a user according to their ordering.