1. A method for managing information exchange between business entities, the method comprising: identifying a plurality of routing rules stored in a database of a first business entity computing system; receiving a request for a business transaction through an application of a plurality of applications of the first business entity computing system; determining, based on the identified routing rules, an identifiable business context reference (IBCR) that is one of a plurality of IBCRs, each IBCR associated with a unique business entity computing system of a plurality of business entity computing systems that comprises a second business entity computing system, the determination comprising: comparing the plurality of routing rules to the IBCR associated with a corresponding one of the plurality of business entity computing systems, determining the IBCR associated with the second business entity computing system based on the comparison, and identifying the IBCR associated with the second business entity computing system to a user through the application, the IBCR comprising a unique identifier associated with the second business entity and a first plurality of business data attributes associated with the second business entity; determining, based on the identified IBCR, a communication connection associated with the IBCR and an identifiable business context (IBC) associated with the first business entity computing system; and initiating the business transaction between the first business entity computing system and the second business entity computing system through the determined communication connection.