1. A method of providing a custom action for an information post, the method comprising: transmitting, from a server to a client machine, data for generating a user interface component for display at the client machine, the user interface component capable of being generated in accordance with first computing programming language instructions provided by a first entity, the user interface component displaying one or more information posts, each information post including information relating to a record stored on a storage medium accessible to the server, selected ones of the information posts having associated therewith a custom action activation mechanism for activating a custom action relating to the associated information post, the custom action activation mechanism capable of being generated in accordance with second computer programming language instructions provided by a second entity; receiving a message transmitted from the client machine to the server, the message indicating the detection of a custom action activation event at the client machine, the custom action activation event generated responsive to activation of the custom action activation mechanism associated with a first one of the information posts; and performing the custom action at the server in response to receiving the message, the custom action modifying data related to the first information post at the server, the custom action being performed in accordance with the second computer programming language instructions provided by the second entity.