1. A computer-implemented method of presenting on a mobile communication facility an advertisement in association with a webpage, the method comprising the steps of: (a) receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier; (b) receiving information relating to one or more user characteristics, wherein the user characteristics are derived from information obtained through the carrier and include a viewing history of television content corresponding to the user as recorded through use of a television operated by the user, wherein the carrier has provided the television content, wherein the viewing history includes: (i) content viewed by the user, or (ii) content declined by the user; (c) determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics; (d) associating the first advertisement with the webpage; and (e) transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.