1. A method of operating a multimodal application, the method comprising: selecting, using a processor, a demeanor for presentation of content of a content provider via the multimodal application to a user, the demeanor representing a style for presentation of the content, wherein selecting the demeanor comprises considering, by the processor, a factor selected from the group consisting of: a time of day at which the content is to be provided; a location at which the content is to be provided; and an application domain of the multimodal application; and presenting the content to the user using the demeanor.