1. A computer-implemented method for automatic generation of a device program comprising: selecting a physical controller from among a user interactive visual representation of each of a plurality of physical controllers displayed in a graphical user interface (GUI) on a user device, wherein the selected physical controller is external to the user device and is communicatively coupled to the user device; displaying, in the GUI, a plurality of operations for execution by the external physical controller; selecting, in the GUI, at least one operation from among the plurality of operations for execution by the external physical controller, wherein the at least one operation comprises communicating data with an external data service, and wherein the external data service is executed remotely from the user device and the external physical controller; generating, in the GUI, a user interactive pin layout comprising at least one pin for the external physical controller; selecting, in the GUI, a pin from the user interactive pin layout; receiving, in the GUI, parameter data for the at least one operation from at least one of a data entry field in the GUI or an external database; associating the pin from the user interactive pin layout to the received parameter data for the at least one operation; automatically generating, at the user device, a device program for the external physical controller based on the user interactive pin layout, the received parameter data for the at least one operation, and the at least one operation, wherein the device program comprises executable instructions for performing the at least one operation; and sending, from the user device, the device program for storage in a memory on the external physical controller and for execution on the external physical controller.