1. A computer-implemented method comprising: providing an interface by a social networking system to a page administrator, the interface comprising controls for administering a page in the social networking system; identifying a plurality of field objects added by page administrators to pages hosted by the social networking system and administered by the administrators; identifying field types of the added field objects, wherein at least one of the field types is the field type for a plurality of the field objects; identifying page types of the pages to which the field objects were added, wherein at least one of the page types is the page type for a plurality of the pages; determining, based on the identified field types and on the identified page types, a degree of association of a first field type with a first page type; determining that the degree of association of the first field type with the first page type is greater than a threshold degree of association, some pages of the first page type lacking fields of the first field type; determining, for a first page of the social network, that the first page lacks a field of the first field type; and responsive to determining that the degree of association of the first field type with the first page type is greater than the threshold degree of association, and that the first page lacks a field of the first type, initiating an addition of a field of the first field type to the first page without a request therefor from a first administrator of the first page.