1. A competitive rewards database system comprising: a) a competitive rewards database operative to receive raw competitive rewards data comprising competitive rewards data for employees of an entity and competitive rewards data from a plurality of sources other than the entity; b) data mapping table for automatically mapping the raw competitive rewards data prior to incorporation into the competitive rewards database by mapping the raw competitive rewards data to benchmarks comprising job function, discipline or scope; c) a computer system, coupled to the competitive rewards database via a data communications channel, operative to provide the competitive rewards data for employees of the entity to the competitive rewards database on behalf of the entity; and d) a rewards workbench operable to query the competitive rewards database in support of analysis of the mapped competitive rewards data.