1. An information processing apparatus comprising: program distribution schedule information receiving means for receiving program distribution schedule information; program-associated information acquiring means for acquiring, for each program listed in said program distribution schedule information, information for identifying content associated with said program and program-associated information including information for identifying a recording media to which said content is recorded; and display control means for controlling displaying of a program guide by allocating a GUI (Graphical User Interface) for controlling a command for reproducing said content corresponding to said program into each display box of said program on the basis of said received program distribution schedule information and said acquired program-associated information.