1. An apparatus comprising: at least one processor; a memory coupled to the at least one processor; and an object oriented data format mapping framework mechanism residing in the memory and executed by the at least one processor, the data format mapping framework mechanism including at least one mapped row that defines a plurality of indexes in a desired format for mapping data from at least one stored format into the desired format, each mapped row including a method call at each mapped row index to dynamically convert data in the at least one stored format into the desired format when the data in the desired format is required.