1. A method for managing advertising data, comprising: configuring a set of rules in order to manage a plurality of unmatched records, each individual record of the plurality of unmatched records is associated with a separate market entity of a plurality of market entities, each of the plurality of market entities is one of an advertiser and an agency, and managing the plurality of unmatched records includes scoring each of the plurality of unmatched records, by executing a program instruction in a data-processing system; computing a scoring function, based on the set of rules, to assign a individual rank to each individual record based on one of revenue and market ranking associated with the separate market entity, by executing a program instruction in a data-processing system; selecting a highest-ranking market entity from the plurality of market entities as the active entity, by executing a program instruction in a data-processing system; performing a first matching process, using a fuzzy logic configured in association with a plurality of matching options, to match the active entity to at least one of a remaining plurality of market entities, by executing a program instruction in a data-processing system; performing a second matching process, using the fuzzy logic, to match the active entity to a parent advertiser in order to manage and report records associated with the active entity at said enterprise level, by executing a program instruction in a data-processing system; and storing the at least one of the remaining plurality of market entities and the parent advertiser, by executing a program instruction in a data-processing system.