1. A method for detecting a phishing entity in a virtual universe, comprising: identifying at least one characteristic of at least one physical aspect of a real-world store; detecting at least one characteristic of at least one physical aspect of a virtual entity; and comparing the characteristic of the virtual entity with the characteristic of the real-world entity of a same physical aspect to determine whether one of the real-world entity or the virtual entity is a phishing entity that lures visitors into providing personal information.