1. A computer-implemented method, comprising: receiving, by at least one processing device, an order associated with processing a media file; generating, by the at least one processing device, a workflow associated with fulfilling the order; identifying, by the at least one processing device, a plurality of tasks associated with the workflow; generating, by the at least one processing device, an estimate associated with executing the plurality of tasks; allocating, by the at least one processing device, resources for executing the plurality of tasks; scheduling, by the at least one processing device, execution of the order; determining, by the at least one processing device at execution time, whether the allocated resources are available; and identifying, by the at least one processing device, alternate resources to execute the order, in response to determining that the allocated resources are not available, wherein the plurality of tasks comprise: transcoding the media file from a first format into at least one other format, and inserting advertisements into the transcoded media file.