1. A wireless mobile telephony system for providing a message to a subscriber of a wireless mobile communications service that is targeted to the subscriber on the basis of wireless mobile location, said system comprising a wireless mobile terminal for initiating and receiving a wireless mobile communication comprising a call signal and Wireless Mobile Location Data included with said call signal, said terminal comprising a first transceiver for transmitting and receiving said call signal and said Wireless Mobile Location Data; a Base Transceiver Station in radio frequency communication with said wireless mobile terminal, said Base Transceiver Station comprising a second transceiver for transmitting and receiving said call signal and said Wireless Mobile Location Data; a Call Management System in communication with said Base Transceiver Station, said Call Management System comprising an Ad Chooser Server for choosing the message to be targeted to the subscriber; a first electronic data input, storage and retrieval device in electrical communication with said Ad Chooser Server of said Call Management System, said first electronic data input, storage and retrieval device comprising means for storing and selectively retrieving pre-selected Ad Content Data and for storing and selectively retrieving pre-selected Ad Target Data, said Ad Content Data comprising a plurality of messages and said Ad Target Data comprising predetermined criteria for choosing the message to be provided to the subscriber from said plurality of messages of said Ad Content Data; wherein said Ad Chooser Server chooses the message to be provided to the subscriber on the basis of said criteria of said Ad Target Data and said Wireless Mobile Location Data.