1. A computer implemented method for classifying a user to match the user with target information, the method comprising: creating by a processor an archetypal classification significance pattern for a user using at least one psychological test that measures inherent traits of the user and which is not dependent on the user's past behavior, wherein use of the archetypal classification significance pattern is consensual, the user has control of the archetypal classification significance pattern when the archetypal classification significance pattern is in use, and the archetypal classification significance pattern remains stable over time for the user; and determining by the processor the target information matching one or more elements of the archetypal classification significance pattern for the user, the determining performed using a classification index for the target information.