1. A system comprising one or more machine-readable media storing instructions operable to cause one or more machines to perform operations, the operations comprising: receiving input from a user over a data entry field; conducting an attribute-limited search in a transactional data store for a value that matches the user input, the attribute-limited search being limited to one or more, but less than all, attributes in the transactional data store; in response determining that a match between the user input and the value of the one or more searched attributes exists, accessing a transactional data store record having the match; and in response to determining that the match does not exist, automatically identifying a record that includes a match to the user input outside of the one or more searched attributes.