1. A method for collecting and associating profile data of a cellular mobile communications system device's user to the cellular mobile communications system device's events, the method comprising the steps of: a) collecting said profile data, including the cellular mobile communications system device's cellular phone number, via a form displayed upon a standard web browser of the cellular mobile communications system device's user's computer, said form retrieved from the information requesting entity's website; b) sending a message to the cellular mobile communications system device's cellular phone number addressed to the user, said message, when responded to, causing a downloading of a device metering software module to the cellular mobile communications system's device; and c) said device then returning a message to the information requesting entity's server, said message containing a unique individual identification number of the cellular mobile communications system device.