1. A method for using a generic universal resource indicator to retrieve a resource, the method comprising: accessing, by a computer system, the generic universal resource indicator, wherein: the generic universal resource indicator comprises one or more parameters; and a generic parameter of the one or more parameters is linked with a variable; determining, by the computer system, a value of the variable to use for the generic parameter, wherein: the value for the variable is at least partially based on a stored data field; creating, by the computer system, a universal resource indicator using the generic universal resource indicator having the generic parameter of the generic universal resource indicator set to the value; and retrieving, by the computer system, the resource using the universal resource indicator, wherein one or more attributes of the resource retrieved are contextualized at least partially based on the value.