1. A method comprising: accessing a social graph, wherein the social group comprises a plurality of nodes representing the user and a plurality of other objects in a social networking system, the social graph further comprising a plurality of connections among the nodes; sending an add event menu to a client device operated by a user in the social graph of the social networking system, the add event menu configured to enable the user to select an event type from a list of event types; receiving, from the client device operated by the user, a user selection of an event type; selecting an event data entry interface based on the event type selected by the user; sending the event data entry interface to the client device for display to the user, the event data entry interface adapted to request and capture structured data for an event of the selected event type, the structured data identifying a representative node of the plurality of nodes of the social graph; receiving, from the client device operated by the user, structured data comprising the user input into the event data entry interface; generating a new timeline unit associated with the user based on the received structured data; and storing the structured data into the social graph in the social networking system by saving a connection from the node representing the user to the representative node, where the connection is of a type based on the event type.