1. A method comprising: receiving a set of user interactions from a plurality of users, the set of user interactions performed on a set of data objects; generating, by one or more processors of a machine, a set of associations between the set of data objects, each association identified between a first data object and a second data object and indicative of a user interaction performed on each of the first data object and the second data object by a user of the plurality of users, the set of associations being distributed among a set of ego-centric graphs created for each user of the plurality of users, the set of associations forming a completely connected graph; identifying a set of data object clusters indicative of the set of associations between data objects of the set of data objects, the set of data object clusters forming a categorized global content network; based on the set of associations and the set of data object clusters, generating an organization for the set of data objects; and causing presentation of a user interface, on a user device, displaying a plurality of data objects of the set of data objects based on the organization.