1. A computer-executable method, comprising: generating, by a computing device, an advertisement of a collection of content objects stored at the computing device, wherein a name included in the advertisement is a hierarchically structured variable length identifier which comprises contiguous name components ordered from a most general level to a most specific level, wherein a last component of the name for the advertisement is a first hash that is based on a key of the computing device, wherein the first hash is a hash of one or more segments of a manifest representing the collection of content objects, wherein a segment of a manifest is distinct from a content object associated with the collection; and receiving a request for a content object associated with the collection based on a name of a received interest of data from a remote node, wherein the last component of the name of the received interest is the first hash.