1. A method for content management, comprising: at a computer including at least one processor and at least one non-transitory computer readable medium storing instructions translatable by the at least one processor to perform, instantiating a content object from a class which inherits a set of content services from a parent class; linking the content object to a corresponding actual content item residing in a content repository to thereby represent or target the actual content item, the content object including references to other objects to define a hierarchical site structure of a site of multiple sites; creating a reference between the content object and a channel object, wherein the channel object is instantiated from a class which inherits the set of content services from the parent class, and wherein the reference is owned by the content object or the channel object; and managing the content item for sharing across the multiple sites using the set of content services over a network, the managing comprising individually deploying the content object from the computer to an endpoint device supporting the site of the multiple sites, wherein individually deploying the content object includes maintaining the references to the other objects in the hierarchical site structure of the site and deploying reference data containing information for replacement of a version of the content object at the endpoint device, and wherein a position of the content object in the hierarchical site structure of the site differs from a position of the actual content item in the content repository.