1. A method of associating objects in a database, the method comprising: instantiating an activity object in the database that corresponds to data obtained from a first application associated with a user of a client device; providing, within a second application on the client device, a first graphical user interface element enabling indication of a contact object in the database; and after receiving indication of the contact object by the first graphical user interface element: associating the activity object with the contact object in the database by modifying a contact association field of the activity object to indicate the contact object; identifying one or more objects in the database that are likely to be related to the activity object in the database based on the contact object; providing, within the second application on the client device, a second graphical user interface element displaying the one or more objects and enabling indication of an opportunity object from among the one or more objects; and after receiving indication of the opportunity object of the one or more objects by the second graphical user interface element, associating the activity object with the opportunity object in the database by modifying an opportunity association field of the activity object to indicate the opportunity object.