1. A method for assessing relative performance concerning at least first and second entities, comprising: receiving by an information assistance provider a plurality of information assistance communications, the provider being unaffiliated with the first or second entity; determining, of the received information assistance communications, a first number of information assistance communications in which connection information concerning the first entity was requested; determining, of the received information assistance communications, a second number of information assistance calls in which connection information concerning the second entity was requested; and assessing the relative performance based on a comparison of the first number with the second number.