1. A method for personalization of an information handling system, the method comprising: identifying a physical component change at the information handling system by reading an identifier from the physical component with an automated identification reader incorporated in the information handling system; applying the identifier using an entitlement agent running on the information handling system to retrieve one or more entitlements associated with the physical component from a network location; and applying the one or more entitlements with the entitlement agent to deliver and personalize digital assets loaded on the information handling system.