1. A non-transitory tangible storage medium executed on a computer system that ranks at least one of the quality and importance of content on a social network, the non-transitory tangible storage medium executed on the computer system comprising: instructions for monitoring actions and information of social network users, wherein the social network comprises twitter; instructions for modeling and fitting the actions and information of the social network users to a predefined definition of a weighted game between at least two social network users, wherein the actions comprise one social network user following another social network user; instructions for determining the results of the weighted game between the at least two social network users based on the one social network user following the another social network user; instructions for applying a sports ranking algorithm to the results between the at least two social network users based on the one social network user following the another social network user; and instructions for determining a rank of at least one of the quality and importance of content of the social network users based on an outcome of the sports ranking algorithm based on the one social network user following the another social network user.