1. A method for providing information to an information feed associated with a designated group of users of an online social network implemented in an enterprise using a database system, the group of users of the social network having a distinct social network designator stored in or in association with the database system, the method comprising: receiving, at a computing device associated with the database system, a network communication including data associated with one or more business records associated with the enterprise and stored in the database system, the network communication being addressed to a designated group address associated with the group of users of the social network for receiving electronic communications, the designated group address being other than a social network designator and being a network address external to the social network, the network communication including a format other than a feed format of information feeds of the social network; processing, using the database system, the network communication to associate the distinct social network designator of the group with the designated group address or information based on the designated group address of the network communication; providing, using the database system, at least a portion of the data in the network communication as an information update to the information feed associated with the group; and providing the information feed including at least the portion of the data from the database system in a format suitable for inclusion in an information feed to one or more members in the group for display on a display device.