1. A method implemented by a computer for culture mapping and intelligence, comprising: selecting, by the computer, at least one data source containing unstructured words and phrases from a plurality of networked computers in response to a user query relative to a topic of interest; electronically receiving data using the computer from the data source via a computer network; generating a list of monitored user accounts using the computer based on one or more selected criteria; querying the data source to identify user account profile data, wherein the profile data comprises unstructured data containing words and phrases from the monitored user accounts; processing the unstructured profile data and performing semiotic analysis of the words and phrases to associate a behavior archetype based on the profile data; and mapping the user account to a grid relative to first and second behavior continuums of behavior archetypes representing a relationship of user to self along a first axis and a relationship of user to society along a second axis based on the semiotic analysis of the words and phrases.