1. A method of processing incoming telephone calls, comprising: receiving an incoming telephone call from a caller; identifying the caller associated with the incoming telephone call; generating a call handling rule in response to a menu selection made in a previous incoming call from the caller; and processing the incoming call in response to the call handling rule; wherein generating the call handling rule comprises generating a rule for transferring the incoming call to a destination previously selected by the caller; and wherein generating the call handling rule comprises generating the call handling rule for transferring the caller to the destination previously selected by the caller if the caller has selected the destination a predetermined number of times in a row.