1. A method for incorporating a social networking feature in a conferencing system, the method comprising: a conferencing server establishing an audio conference between a plurality of computing devices connected via a communication network; the conferencing server presenting to the computing devices a conference user interface associated with the audio conference, the conference user interface comprising a social networking component for providing a social networking feature to a participant during the audio conference; a social networking server authenticating the participant as a member of a social networking system; and during the audio conference, the conferencing server enabling the authenticated participant to access the social networking feature via the social networking component in the conference user interface.