1. A method comprising: generating, for an identified multimedia type of multimedia content, multimedia object descriptions from multimedia objects in the multimedia content; generating an integration description scheme which creates, when implemented, relationships between the multimedia object descriptions and non-hierarchical entity relation graph descriptions, wherein the non-hierarchical entity relation graph descriptions relate to communication between the multimedia objects in the multimedia content; generating a description record to represent a portion of the multimedia content by integrating, according to the integration description scheme, the multimedia object descriptions and the non-hierarchical entity relation graph descriptions; and retrieving requested multimedia content based on a search query similarity to the description record.