1. A method comprising: receiving a first video conference channel and a second video conference channel; determining, by at least one processor, that the first video conference channel is a video channel and that the second video conference channel is a presentation channel; in response to determining that the first video conference channel is a video channel, analyzing the first video conference channel to determine a social context for the first video conference channel by accessing social networking system information to determine an identity and user information for at least one video conference participant depicted within the first video conference channel; in response to determining that the second video conference channel is a presentation channel, analyzing the second video conference channel to determine content characteristics of the second video conference channel; and optimizing, by the at least one processor and based on the analysis of the first video conference channel and the second video conference channel, a single display comprising the first video conference channel and the second video conference channel.