1. A web-based system comprising a server, database and a web-portal to provide an integrated feedback management system for the assessment of educational services, comprising: an interface to: input definitions of graduate attributes at various levels of complexity; input definitions of learning outcomes related to teaching theory at various levels of complexity; a database to map relationships between: graduate attributes at particular levels of complexity and their related teaching methods and assessment items; learning outcomes at particular levels and their related teaching methods and assessment items; a processor to: automatically respond to the assessment results for a particular student and determine and record both the graduate attribute levels of complexity, and learning outcomes levels, achieved by that student.