1. A method comprising the following computer-executable acts: receiving action sequence data pertaining to a graphical user interface displayed to a user on a display, wherein the graphical user interface comprises a plurality of graphical items, and wherein the action sequence data is indicative of a sequence of actions of the user with respect to a first subset of graphical items in the plurality of graphical items; inferring view sequence data with respect to a second subset of graphical items in the plurality of graphical items based at least in part upon the action sequence data, wherein the view sequence data is indicative of an order in which the user viewed the second subset of graphical items, and wherein the second subset of the graphical items comprises the first subset of the graphical items and at least one additional graphical item in the plurality of graphical items.