1. A system for exclusivity bidding for mobile sponsored content, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: (a) receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a usage history as recorded via use of the mobile communication facility by a user thereof, wherein the usage history is a browse history; and (b) matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to the mobile communication facility, wherein the relevancy is derived from a statistical association between the at least one exclusivity characteristic and the exclusive sponsored content.