1. A method comprising: identifying a network of users, the network of users comprising first users who have previously interacted with a particular user of the network of users and second users who have previously interacted with the first users, each interaction being a prior commercial transaction or an electronic communication, each user of the network of users having conducted one or more prior commercial transactions with a business entity or with another business entity; retrieving page view data including a number of views of a page by respective users of the network of users; retrieving a first range of numeric values determined by the business entity, the business entity to transact a current commercial transaction with the particular user of the network of users; comparing, using one or more processors, the number of views of the page and the range of numeric values; and in the current commercial transaction, granting a first contractual term to the particular user if the number of views of the page is within the range of numeric values and granting a second contractual term to the particular user if the number of views of the page is not within the range of numeric values.