1. A system comprising: a rule editor that receives a rule input to generate a rule, the rule providing an action for an event; and a content experience engine that processes the rule for a set of content, receives an interaction input based upon the set of content from a content experience configuration, and generates an enhanced set of content based upon the rule and the interaction input, the set of content being passive content without a user interaction capability, the enhanced set of content being a modified version of the set of content that provides a user interaction capability during playback.