1. A system for engaging the peripheral attention of a person in the vicinity of a display device, comprising: a content display system associated with the display device, the content display system including means for receiving a set of content data and a set of instructions for enabling a display device to selectively display, in an unobtrusive manner that does not distract a user of the apparatus from a primary interaction with the apparatus, an image or images generated from a set of content data, the content display system further including means for using the display device to selectively display the image or images using the set of instructions; a content providing system including means for providing a set of content data to the content display system; means for providing to the content display system a set of instructions for enabling a display device to selectively display an image or images generated from a set of content data; first communication means for enabling communication between the means for providing and the content display system; and second communication means for enabling communication between the content providing system and the content display system.