1. A method of a system comprising: matching primary data generated from a fingerprint data with targeted data using a relevancy-matching server based on a relevancy factor; locating in a storage at least one of the targeted data, a reference to the targeted data and a metadata of the targeted data using the relevancy-matching server; associating a mobile device with a television; constraining an executable environment in a security sandbox of the mobile device; executing a sandboxed application in the executable environment capable of bypassing at least one access control of the security sandbox; processing in the sandboxed application an embedded object from the relevancy-matching server; wherein at least one of the television and the mobile device to generate the fingerprint data from characteristic features of media data; and wherein the relevancy-matching server is to match the targeted data with the primary data in a manner such that the relevancy-matching server is to locate in the storage at least one of a matching item and a related item based on a relevancy factor.