1. A system for generating data from social media messages for the real-time evaluation of publicly traded assets, comprising: an ingest component for ingesting the social media messages; a filter module eliminating expressions not considered useful language from social media messages and configuring input social media message into useful formats to form filtered social media messages; a language processor processing the filtered social media messages based upon lexical databases to form filter and processed social media messages; a sentiment calculator applying rules to the filtered and processed social media messages so as to compute a representation of sentiment values associated with the social media messages; and a graphical user interface displaying the sentiment values.