1. A product evaluation system having a memory and processor, comprising: a system for identifying a set of products based on an inputted query; a system for collecting structured and unstructured data associated with the set of products; a system for generating a composite feature list from the structured and unstructured data; a system for generating a matrix for each identified product, wherein the matrix provides a set of features and any known limitations and benefits determined from the structured and unstructured data for each of the features; and a rating system that analyzes a usage context in view of the known limitations and benefits to evaluate each product at a feature level, and provides interactive rankings and summaries.