1. A method comprising: receiving, outside a context of an application store, user input on a touch sensitive graphical user interface providing a view of applications stored on an apparatus, the user input comprising a user writing a name of a first application written within a predefined shape on the touch sensitive graphical user interface; in response to the user writing the name of the first application within the predefined shape: identifying a second application in the application store corresponding to the first application; and downloading the second application from the application store to a memory of the apparatus.