1. A method, comprising: selecting, in at least one computing device, a portion of video content, wherein the portion is standardized and corresponds to an area of pixels in which at least a threshold number of the pixels embody a characteristic; using the characteristic embodied in the portion of the video content to generate a data representation of the portion of the video content, the data representation being used to provide heuristic data; and processing the heuristic data to generate a fingerprint configured to compare one or more stored fingerprints associated with other video content.