1. A method of pairing physical devices to virtual devices to create an immersive environment, the method comprising: identifying, by a device pairing module, a virtual device in a virtual environment, including identifying a type of content that can be delivered by the virtual device; identifying, by the device pairing module, a physical device in a physical environment, including identifying a type of content that can be delivered by the physical device; and pairing, by the device pairing module, the virtual device in the virtual environment with the physical device in the physical environment only if the type of content that can be delivered by the virtual device is identical to the type of content that can be delivered by the physical device, including: receiving, by the virtual device in the virtual environment, virtual environment content, wherein the virtual environment content is audio or visual content; and in response to the virtual device in the virtual environment receiving the virtual environment content, presenting, by the physical device in the physical environment, the virtual environment content received by the virtual device in the virtual environment.