1. A method, comprising: Identifying, by a media engine, a particular word recited by an active speaker in a conference involving a plurality of endpoints in a network environment; evaluating, by the media engine, a profile associated with the active speaker in order to identify contextual information associated with the particular word; determining, by the media engine, augmented data associated with the particular word based on the contextual information identified from the profile associated with the active speaker; providing, by the media engine, the augmented data associated with the particular word to at least some of the plurality of endpoints.