1. An apparatus to automatically maintain a rule matrix, the apparatus comprising: a download module configured to download a rule regulating error reporting for a storage device, the rule comprising a deferral rule that directs a communication module to defer communication with a service center to align with staffing levels at the service center and an error rule that directs the execution of a data collection process prior to a service call; a destination module configured to determine an intended storage device regulated by the rule; a modification module configured to modify a rule matrix of the intended storage device using the rule; and the communication module configured to communicate with the service center responsive to a storage device error condition and the service call.