1. A method of distributing toy objects, the method comprising: simultaneously providing a toy object and a card, the toy object having at least one eye, wherein the card includes: a task identifier that identifies a task, the task including an instruction to perform a kind act, and a code that includes one or more characters; receiving, at a computer system via a website, login information from a user; identifying a profile based on the login information; receiving, via a website, the code from the user; identifying a reward based on the code; presenting, via the website, the user with an identifier the reward; and causing the reward to be distributed.