1. A method of refining a search result, comprising: accepting a search query comprising one or more keywords; generating a first search result comprising one or more first search result members according to the search query; accepting a refinement command identifying one or more undesired first search result members; automatically refining the first search result to exclude the undesired first search result members and first search result members related to the undesired first search result members from the first search result; and providing the automatically refined search result.