1. A method, comprising: receiving, at an application store, authentication credentials of an administrative user of the application store; and based on validating the authentication credentials of the administrative user, providing a mobile service management interface via the application store, wherein the mobile service management interface comprises at least one control configured to allow the administrative user to define one or more policies to be applied to at least one application available in the application store, and wherein the one or more policies are configured to control functionalities of the at least one application during execution of the at least one application on at least one mobile device.