1. One or more computer-readable storage media having embodied thereon computer-executable instructions that, when executed by a processor in a computing device, cause the computing device to perform a method of facilitating presentation of search result items having varied prominence, the method comprising: referencing a search result item to be presented within a search results page in response to a search query; determining that a size prominence of the search result item is to be modified based on at least one result attribute associated with the search result item and at least one result attribute associated with one or more other search result items within the search results page; and adjusting the size of the search result item in accordance with the determination that the size prominence of the search result item is to be modified.