1. An interactive expert system for facilitating interactive sessions between customers and experts based upon particular expertise designations assigned to particular ones of the experts, the system comprising: a set of interactive expert stations, each interactive expert station being associated with a current location; a set of expert studios providing expertise in potentially many different categories, each expert studio including an associated expertise; and an expert server for matching requests from the interactive expert stations to ones of the expert studios based upon a type of needed expertise, the expert server comprising: mapping information associating, with regard to the set of interactive expert stations, a current location with a type of expertise provided by one or more of the set of expert studios; a matching component for pairing a query from a requesting expert station of the set of interactive expert stations to an available expert studio of the set of expert studios based, at least in-part, upon the type of expertise associated with the current location of the requesting expert station, and thereafter initiating establishing a primary connection between the requesting expert station and the available expert studio.