1. In a computing environment, a method of operation comprising: receiving a request to add a first display container cell with a first container cell size to a cell based end user face of a display device, with the first display container cell being nested within a second display container cell with a second container cell size; adding the first display container cell within the second display container cell, including at least one of shifting one or more existing display container cells within the second display container cell to coalesce available space within the second display container cell, and downsizing one or more of the existing display container cells to increase available space within the second display container cell, in view of at least one of re-sizing priorities of said first display container cell and said one or more display container cells of said second display container cell, and one or more attributes of said second display container cell governing at least one of placement and alignment of immediately nested display container cells.