1. A computer implemented method for optimizing results returned from interaction with a collection of information, the method comprising: establishing criteria associated with at least one operation on a collection of information, wherein the criteria is based, at least in part, on a comparison of a measurement of the distinctiveness of a set of results and a distinctiveness score threshold; establishing a rule that comprises the criteria and the at least one operation; determining the set of results from interaction with a collection of information, wherein the set of results comprises a plurality of documents retrieved from the collection of information, and wherein each of the plurality of documents further comprise a unit of storage of digital data; determining, by a computer system, a measurement of distinctiveness for the set of results based on a statistical distribution of at least one identifying characteristic, wherein the distinctiveness of the set of results is measured in relation to the collection of information, and wherein the determining the measurement of distinctiveness comprises: identifying the at least one identifying characteristic within an evaluated set, and determining a measure of distinctiveness of the evaluated set within the collection of information; modifying, by the computer system, the set of results according to the at least one operation by applying the rule to the set of results in response to determining that the set of results matches the criteria based, at least in part, on the comparison of the measurement of distinctiveness for the set of results and the distinctiveness score threshold; and outputting a modified result.