1. A system comprising: a processor; and a memory, wherein the memory contains instructions that, when executed by the processor, cause the processor to: receive from a first entity, over a wide area network, feature information for a feature of an application; store the feature information in a first field of a first file; receive from a second entity different from the first entity, over the wide area network, an address to a help topic associated with the feature information; store the address in association with the feature information, in a second field of the first file; receive a request from an application over a data communication network, wherein the request is transmitted in response to a command by a user in a contact center to receive help related to the feature of the application; receive context information associated with the request, wherein the context information includes information gathered by the application in response to user interaction with the application, the context information including information on the user accessing the application and an identification of the feature, the context information further including user profile information, the user profile information including a language preference of the user; select information to be output based on the received context information, wherein the instructions that cause the processor to select information to be output include instructions that cause the processor to: retrieve over the wide area network the first file storing the address associated with the feature identified in the received context information; invoke the address in the first file stored in association with the feature identified in the received context information, and retrieve, over the wide area network, help content identified by the address, the help content being stored in a second file different from the first file; identify, based on the received context information, information specific to the user accessing the application; customize the retrieved help content based on the identified information specific to the user; and transmit to the application, as the selected information, the customized help content.