1. A computer system to automatically control access of a user to business intelligence (BI) data on a row level, the system including: a memory to store computer executable instructions; and a processor coupled to the memory to execute the instructions to perform operations comprising: selecting the user to be secured; retrieving a business group of a BI model, wherein access to a business entity of the BI model is secured based on the business group; retrieving a plurality of values of the business entity; selecting at least one value of the plurality of values; and assigning the user to the business group for the at least one value, wherein requests from the user to access the business entity are filtered based on the at least one value, wherein assigning the user to the business group for the at least one value, further comprises: in response to the assignment of the user to the business group for the at least one value of the plurality of values of the business entity, generating security filter settings, wherein the security filter settings include a filter attached to the business entity that specify that the user can retrieve data of the business entity that is characterized by the at least one value.