1. A method comprising: receiving, at a search service configured to provide both general search results and social search results for a collection of available social pages hosted by a social site, a search input including one or more search terms; determining that the search input includes a particular token in addition to the one or more search terms, the particular token including one or more particular text characters adjacent to the one or more search terms in the search input, the particular token being a trigger to the search service to search for social pages associated with the one or more search terms; identifying a particular social page hosted by the social site and responsive to the search input, including: determining that the one or more search terms identify a particular entity; searching a collection of available social pages hosted by the social site for both social pages responsive to the search input and for social pages that are associated with the particular entity; and as a result of searching the collection of available social pages, identifying the particular social page, including determining that the particular entity is associated with the particular social page hosted by the social site and that the particular social page is a verified social page verified to be associated with the particular entity on the social site by the particular entity; and in response to determining that the search input includes the particular token adjacent to the one or more search terms and determining that the particular entity is associated with the particular social page, providing a search result resource referencing the particular social page without providing general search results responsive to the one or more search terms.