1. A marketing application including one or more programs of computer-executable instructions embodied in a non-transitory computer-readable medium and executable by a computer to configure the computer to include: a development module which is executed by the computer to develop materials and maintain information, for a marketing event, in an events database, wherein the developed materials and information are captured in, or linked to, a marketing event object for the marketing event in the events database, and the developed materials includes an event agenda for the marketing event; a survey module which is executed by the computer to generate, based at least in part on the information captured in, or linked to, the marketing event object, a survey to be distributed after an end of the event agenda for the marketing event; a layout controller to retrieve templates data and forms data from a marketing database; and a user interface part providing templates, based on one or more of the templates data and forms data retrieved by the layout controller from the marketing database, for plural question types, for selection to create questions for the survey to be distributed after the end of the event agenda, and for creating a combination question which includes two or more question types combined into a single question, wherein for at least one combination question, the single question combines a first question type including plural selectable answer choices and a second question type including an open-ended question in which no selectable pre-selected answer choices are provided.