1. A method for providing information in a communications network, comprising: assigning, by a processor, a mobile messaging identification code for an event associated with a third party event planner, wherein the event comprises a gathering of a group of people, wherein the mobile messaging identification code comprises a word related to an activity of the event; receiving, by the processor, a text message including the mobile messaging identification code for the event from an endpoint device associated with a user; looking up, by the processor, the information associated with the event based on the mobile messaging identification code, wherein the information comprises a location of the event, a time of the event and a date of the event; and providing, by the processor, the information associated with the event to the endpoint device in response to the text message.