1. A database system implemented using a server system, the database system configurable to cause: processing data for automatically causing a following relationship to be established in an enterprise level social and business information networking system between a user and one or more of a plurality of groups of users of the enterprise level social and business information networking system, the data configured at least in part by one or more selections received at the database system from a device of an administrator of the enterprise level social and business information networking system, the one or more selections defining: a first group of the plurality of groups, the first group being specifiable by the administrator, and one or more criteria for causing users of the enterprise level social and business information networking system networking system to follow the first group, the one or more criteria being controllable by the administrator; determining that one or more properties associated with a record associated with a first user of the enterprise level social and business information networking system satisfies the one or more criteria by executing a first rule identifying: the first criterion, a first value associated with the first criterion, and the record; establishing, responsive to determining that the one or more properties associated with the record satisfies the one or more criteria, a following relationship between the first user and the first group, the establishment of the following relationship between the first user and the first group enabling or causing updates associated with the first group to be shared in a first feed of the enterprise level social and business information networking system, the first feed being receivable by a device of the first user to cause display of the updates associated with the first group; and storing or updating a data object in a database of the database system to identify the following relationship between the first user and the first group.