1. A method implemented by a computer system, the method comprising: identifying a shape of an object in contact with an electronic multi-touch floor covering, wherein the multi-touch floor covering includes a plurality of sensors that identify shapes of objects in contact with a surface of the electronic multi-touch floor covering; retrieving an entity record from a first computer system data store, wherein the retrieved entity record corresponds to the identified shape; retrieving one or more actions from a second computer system data store, wherein the one or more actions corresponds to the retrieved entity record; sensing a plurality of objects in contact with the multi-touch floor covering; counting the plurality of sensed objects, the counting resulting in a total number of objects; comparing the total number of objects with one or more group threshold values; and performing one or more group threshold actions in response to the total number of objects exceeds one or more group threshold values.