1. A computer implemented method comprising: receiving an indication of activation of a response request rule configured to create a response request for requesting information related to an identified information update from one or more recipients, the indication of activation being associated with a data object in an on-demand database, the response request rule being automatically activated by a computer language process operating on the data object; creating the response request based on activation of the response request rule; and storing the response request on a storage medium in association with the identified information update, the stored response request configured to be accessed and presented with the information update in an information feed configured to be displayed on a display device.