1. A computer program product comprising a computer useable medium having a computer readable program for a data server-managed web services runtime, the operations of the computer program product comprising: a generic web service runtime module accessing web service metadata in a web services management metadata store, wherein the web service metadata defines behavior and structure of a data access based web service for accessing data in a datastore: wherein the web service metadata is defined on a database management system (DBMS), and wherein the web service metadata comprises: a web service name, a web service configuration document, a web services description language document and a timestamp; the generic web service runtime module creating a data access-based web service from the web service metadata, the generic web service runtime module operating on an application server; a synchronization module monitoring for a change in the web service metadata in the web services management metadata store; and the generic web service runtime module automatically managing the data access based web service defined by the web service metadata in response to detecting the change in the web service metadata in the web services management metadata store; the application server configured to support dynamic deployment of web services.