1. A method for generating written content in an application, comprising: importing data from a plurality of data sources in response to a user query, wherein the plurality of data sources include at least one website determined to be a reliable source of information by a community of users, at least one internal knowledge management system, and at least one external knowledge management system; ranking the plurality of data sources based on a plurality of ranking factors, wherein the plurality of ranking factors include: total page views for each website, expertise of at least one author of data presented on each website, comments regarding the data presented on each website, crowd-sourced ratings of each website, a number of times the data presented on each website has been shared, and a reputation of an entity associated with the website; ranking the imported data imported from the plurality of data sources based on the ranking of the plurality of data sources to determine a relevance of the imported data; displaying, on a user interface, the imported data having a relevance above a user selected scoring threshold; automatically generating written content using at least a portion of the imported data displayed on the user interface based on the determined relevance of the imported data, wherein a size of the portion of the imported data used to automatically generate the written content decreases as the relevance of the imported data decreases; and automatically customizing the written content based on a file format of the application.