1. A method to manage a dynamic deployment environment including one or more virtual machines, the method comprising: (a) automatically scanning, by executing a computer readable instruction with a processor, the virtual machines in the deployment environment to identify a service installed on any of the virtual machines; (b) automatically determining, by executing a computer readable instruction with the processor, whether the identified service corresponds to a service monitoring rule; (c) when the service corresponds to the service monitoring rule, automatically determining, by executing a computer readable instruction with the processor, whether a monitoring agent identified by the service monitoring rule is installed on the one or more virtual machines on which the service is installed; (d) when the monitoring agent identified by the service monitoring rule is not installed on at least one of the one or more virtual machines on which the service is installed, automatically installing, by executing a computer readable instruction with the processor, the monitoring agent on the at least one of the virtual machines on which the service is installed; and (e) when the monitoring agent identified by the service monitoring rule is installed on the at least one of the virtual machines on which the service is installed, automatically configuring the monitoring agent, by executing a computer readable instruction with the processor, to monitor the service in accordance with the service monitoring rule on the at least one of the virtual machines on which the service is installed, wherein (a), (b), (c), (d) and (e) are repeatedly performed without human intervention.