1. A method comprising: establishing a call connection between at least a first and a second terminal; monitoring, by at least the first terminal, a conversation during the call in order to detect at least one predetermined context-related keyword repeated in at least the first and the second terminal; and in response to detecting at least one repeated predetermined context-related keyword, providing an indication about the detected context-related keyword to a user of at least the first terminal, said indication enabling opening an application linked to said context-related keyword.