1. A method comprising: receiving a first file for upload to a cloud-based platform from a first user; determining a policy corresponding to the file for upload; determining that at least one of a plurality of data loss prevention rules is triggered based upon a portion of contents of the first file; determining whether to branch a copy of the first file based on a time of upload corresponding to a second file of a second user; and performing a responsive action associated with the at least one of the plurality of data loss prevention rules.