1. A method for retrieving messages from a networking site, comprising: receiving data associated with a video program; accessing the networking site in response to a user input, the user input initiated while the video program is being output to a display device; generating at least one keyword from the received data, the at least one keyword used for creating a list of identities to follow on the networking site, each identity in the list of identities to follow having an account with the networking site, the account associated with at least one of an actor, an athlete, a celebrity and a company; retrieving from the networking site a message posted to the networking site by an identity to follow, the identity to follow being a current identity to follow selected from the list of identities; outputting the list of identities to follow in a first display arrangement simultaneous with the program; and outputting at least one retrieved message in a second display arrangement simultaneous with the program, the at least one retrieved message associated to the current identity to follow.