1. A method of processing a call received by a call center, comprising the steps of: obtaining a call at the call center; automatically identifying at least one of an accent and a language spoken by a caller making the call; directing the call to an appropriate operator at a first level of the call center based on at least one of the automatically identified accent and the automatically identified language; automatically translating speech associated with the call from at least one of the automatically identified accent and the automatically identified language spoken by the caller to at least one of an accent and a language understood by an operator at a second level of the call center; and directing the caller to the operator at the second level after the step of directing the call to an appropriate operator at a first level; wherein the call center comprises tiered levels of assistance comprising the first level providing primary assistance and the second level, providing more intense assistance.