1. A computer-implemented method, comprising: at a server computer, receiving an email message for a user; determining a plurality of parameters for an event described in the email message; sending the email message, along with an embedded link, to a computer associated with the user, wherein the embedded link contains event information corresponding to at least some of the determined parameters for the event; in response to activation of the embedded link, sending an electronic calendar entry form with multiple fields to the computer associated with the user, wherein a plurality of the multiple fields contain event information from the embedded link; and after activation of the embedded link and generation of a corresponding calendar entry, sending the email message, along with a link to the corresponding calendar entry, to the computer associated with the user.