1. A method for identifying a new business listing, comprising: acquiring a log of local search queries submitted by users; identifying, from the log of local search queries, a term that does not correspond to a name of a business listing; determining a number of recent search queries containing the term and a number of historical search queries containing the term; determining a threshold rate based on the number of historical search queries; determining that a rate based on the number of recent search queries exceeds the threshold rate based on the number of historical search queries; and identifying the term as a name of a new business listing; and searching reviews of new businesses for the term in response to identifying the term as a name of a new business; determining that the name appears in the reviews; and identifying the term as being confirmed as a new business.