1. A method for annotating an object in a multimedia asset, said multimedia asset comprising at least one image, said method comprising: determining a category of said object in an image of said multimedia asset based on classifying said object by extracting features from said image and performing a statistical analysis on said extracted features to identify one or more object classes associated with said object; selecting, based on said category of said object, an object detector model from a plurality of object detector models associated with said category of said object, said selected object detector model describing specific characteristics of said object; determining a location of said object within said image of said multimedia asset, said location of said object being a region within said image in which said object is detected based on said selected object detector model corresponding to said object; segmenting said object detected in said image of said multimedia asset, based on (i) said location of said object within said image and (ii) said selected object detector model, by delineating a shape of said object and marking a boundary of said object, said marked boundary enabling said object to be visually separated from background and other objects within said image; and automatically annotating said segmented object in said image (i) with a hyperlink, and (ii) by adding a condition for visual presentation of said segmented object, based on said marked boundary of said object within said image.