1. A method to use a program guide display, which includes a grid with grid locations that identify associated scheduled programs and that correlate the identified scheduled programs with corresponding scheduled program times and with scheduled program sources, to designate visual content items that correspond to respective scheduled programs and that are available for delivery over a network, comprising: determining respective matches between respective scheduled programs identified in the program guide and respective visual content items as a function of one or more similarity measures between program attributes of respective program metadata records and respective visual content item attributes of respective content metadata records; providing in a non-transitory computer readable device, associations between a respective icon and respective grid locations to indicate that respective visual content items matched to respective scheduled programs associated with such respective grid locations currently are available; and providing in a non-transitory computer readable device, respective content identifiers that indicate respective storage device locations where respective visual content items can be obtained that are matched to respective scheduled programs that are associated with respective grid locations that are associated with a respective icon.