1. A method of enhancing a user interaction with a privileged application, comprising: (a) following the online activity of a user on one or more social media sites; (b) analyzing the user activity on the social media sites followed in said step (a) to correlate the user's activity with a user's interests and/or mood; and (c) customizing the user experience with the privileged application based on the interests and/or mood of the user correlated in said step (b).