1. A computer implemented method of using a collaboration services platform to automatically schedule and invoke a collaboration event, comprising: receiving a request from a collaboration event coordinator for a collaboration event, the request containing information including a date and time for the collaboration event, a list of participants of the collaboration event, and at least one access resource type to be used for the collaboration event; storing the information contained in the request for the collaboration event in a scheduled collaboration events database; determining each participant's access resource type preferences for being joined to the collaboration event; attempting to initiate contact with each participant, using each participant's access resource type preferences, at the scheduled date and time of the collaboration event; and granting each contacted participant access to the collaboration event in response to receiving from each contacted participant an identifier that verifies the participant's identity, the identifier being associated with the participant and not the scheduled collaboration event.