1. A system for managing the entitlement of digital assets, comprising: a storage medium comprising a repository of system identifier data, digital assets data, and digital assets entitlement data; and a processor, the processor being operable to: receive purchase transaction data comprising digital assets identifier data and digital assets activation key data associated with a purchase of digital assets; receive system identifier data associated with a target system; process the purchase transaction data and the system identifier data to generate digital assets activation request data, wherein the digital assets activation request data is provided to the provider of the digital assets; receive digital assets data and digital assets activation data from the provider of the digital assets; and process the purchase transaction data and the digital assets activation data to generate digital assets entitlement data; and wherein the digital assets entitlement data is associated with the target system identified by the system identifier data and with digital assets identified by the digital assets identifier data.