1. A method for morphing a data center in a data center system having data center objects in a virtual world, the virtual world having avatars, the method for morphing being based upon roles, events and activities of the avatars, the method comprising: morphing a data center object by combining existing data center objects; creating a new data center object, the new data center object having a relationship with the existing data center objects; and maintaining the new data center object's relationship to the existing data center objects.