1. A computer-implemented method for instantiating a coding competition to develop a program module in a networked computing environment, comprising: detecting a first annotation in a program code file having a set of program modules, the first annotation indicating a need for a functionality associated with at least one program module of the set of program modules; receiving, responsive to a lack of an existing library comprising the functionality, an indication to instantiate the coding competition among a set of developers to provide the functionality; inserting a second annotation into the program code file, the second annotation comprising a set of attributes of the coding competition; instantiating the coding competition based on the set of attributes to identify a set of developer libraries having a potential to provide the functionality; and identifying a developer library from the set of developer libraries that best meets the set of attributes.