1. A computer-implemented method of regulating server load levels, comprising: receiving a content request generated by a user device; determining a load level associated with a content generation system responsible for dynamically generating content associated with the request, said content generation system comprising at least one server; in response to the content request, selecting, based at least partly on the determined load level associated with the content generation system, a size of an input data set to use to generate the content; causing the content generation system to generate the content using an input data set of the selected size, wherein the size of the input data set affects a quantity of processing resources used by the content generation system to generate the content; and transmitting the generated content to the user device; said method performed automatically by a computer system.