1. A computer system for providing information about an entity to a user, the system comprising: a world model data store configured to store a plurality of interrelated entity models for a plurality of different categories, each of the entity models being associated with one of the plurality of different categories, the categories including two or more of: a person, a business, a place, tangible things, communities, thoughts and events, the entity models containing information defining relationships between other entity models of the different categories about a corresponding one of a plurality of entities, each entity model further having core data that defines each entity being modeled including the name of the entity, a category label, a unique entity identifier and a manager identifier, the entity model further including content section data that includes media content links to audio or video clips relating to the entity, web log content links to web log entries that discuss the entity or are authored by a writer associated with the entity, the entity model further includes a feedback section that stores evaluative information about the entity contributed to the entity model by at least one outside party providing an experience feedback, the entity model further including interrelated entity data to store feedback related to a corresponding entity of the same category; each entity model further having an associated communication channel for initiating direct electronic communication with a manager responsible for that one of the plurality of entity models, wherein the direct electronic communication comprises the identifier of the manager together with the information contained in the requested one of the plurality of entity models; a world server networked to the world model data store, the world server being configured to receive a user request for an entity model, to return the information contained in the requested entity model including related entity models based on defined relationships to entity models of different categories; and a set of instructions executed on a processor, wherein the set of instructions executed on the processor enable the user to access the communication channel associated with the requested entity model and return the manager identifier together with the content section data associated with the requested entity model.