1. A machine-implemented method, comprising: identifying content items provided in response to a query including a set of search terms associated with a topic; receiving an indication of selection of at least one content item of the content items, wherein the selection of the at least one content item provides access to the at least one content item; associating, in response to receiving the indication, the set of search terms of the query with the topic of the selected at least one content item; analyzing the set of search terms based on the content items provided in response to the query as search results; selecting one or more terms from the set of search terms based on the analysis; generating a label from the selected one or more terms by restricting titles of the content items to be excluded from the label; and applying the label to the content items relating to the topic.