1. A method for using a generic universal resource indicator to retrieve a resource, the method comprising: accessing, by a computer system, the generic universal resource indicator from an application server system that is hosting enterprise resource planning software, wherein: the generic universal resource indicator comprises one or more parameters; and a generic parameter of the one or more parameters is linked with a variable; determining, by the computer system, a value of the variable to use for the generic parameter, wherein: the value for the variable is at least partially based on a stored data field of a record accessed by a user from a plurality of records of a database, the database being accessed via the application server system from the enterprise resource planning software; creating, by the computer system, a universal resource indicator using the generic universal resource indicator having the generic parameter of the generic universal resource indicator set to the value; retrieving, by the computer system, from a third-party entity accessed via the Internet, the resource using the universal resource indicator, wherein one or more attributes of the resource retrieved are contextualized at least partially based on the value; and causing, by the computer system, information from the record of the database associated with the enterprise resource planning software to be presented concurrently with the resource retrieved using the universal resource indicator to be presented to the user.