1. A method of managing objects in an information management system having a plurality of storage pools, the method comprising: evaluating content of an object by applying an analytic policy on the content of the object to determine a classification level, wherein the classification level indicates importance; associating the classification level with an information management policy, wherein the information management policy manages the object; assigning the object to a storage pool from the plurality of storage pools based on the classification level of the object, wherein the storage pool is associated with a pool classification level corresponding to the classification level of the object, wherein the pool classification level indicates importance; applying the information management policy to the content of the object in the storage pool, wherein the information management policy is applied after the object is assigned to the storage pool; changing an association between the classification level and the information management policy upon change in the information management policy to a new information management policy, wherein the classification level is associated with the new information management policy without changing an association between the object and the storage pool, wherein the new information management policy is applied to the content of the object; and changing the association between the object and the storage pool upon change in the content of the object if the classification level of the object changes to a new classification level, wherein the object is associated with a new storage pool from the plurality of storage pools, wherein the new storage pool is associated with a new pool classification level corresponding to the new classification level of the object.