1. A method comprising: determining to generate a request for information specifying one or more available applications; causing, at least in part, transmission of the request; receiving application information specifying a link to an application descriptor associated with one of the available applications in response to the request, the application descriptor including one or more attributes for determining whether the one available application is suitable for a mobile device; causing, at least in part, storage of the link in a memory of the mobile device; causing, at least in part, display at the mobile device the application information without displaying and without embedding the link therein; and causing, at least in part, retrieval of the link from the memory in response to selection of the one available application in the display.