1. An apparatus for providing automated vocal commentary during a sporting contest, comprising: a processor to be operatively coupled to a memory, for executing content generation steps comprising: receiving an instruction to define a content portion based on an event occurring during the sporting contest; selecting, based on a statistic indicative of a tone, a narrative tone type based on a tone associated with the sporting contest; selecting a narrative template that includes a set of phrases; selecting, based on the narrative tone type, a phrase variation from a set of phrase variations associated with a first phrase from the set of phrases to define a first selected phrase; selecting, based on the narrative tone type, a phrase variation from a set of phrase variations associated with a second phrase from the set of phrases to define a second selected phrase; and sending a signal indicative of the narrative content portion that includes the first selected phrase and the second selected phrase; and a voice synthesizer for: receiving the signal indicative of the narrative content portion; converting the narrative content portion to voice data; and outputting the voice data audibly.