1. A system comprising: a public display unit; a personal wireless mobile communication device; a local server, the local server coupled to the public display unit; and a signal collector, the signal collector coupled to the personal wireless mobile communication device and the local server; wherein the local server is configured to provide content to the public display unit; wherein the personal wireless communication device is configured to transmit a short-range wireless signal to the signal collector, and wherein the signal collector is configured to transmit information to the local server as a function of the short-range wireless signal; and wherein the short-range wireless signal is for creating an interaction between the personal wireless mobile communication device and the public display unit; and comprising a plurality of signal collectors and a plurality of personal wireless mobile communication devices, wherein each of the plurality of personal wireless communication devices is configured to transmit the short-range wireless signal to one or more of the plurality of signal collectors; wherein the plurality of signal collectors transmits information to the local server as a function of the plurality of short-range wireless signals; and further wherein the local server processes the plurality of short-range wireless signals and alters the content on the public display unit as a function of the processing of the plurality of the short-range wireless signals.