1. A method of providing content to a cell phone comprising: a content provider causing the content to be stored in an internet accessible storage unit; the content provider initiating a page to a content subscriber, the page including a notification that: (i) identifies the content, and (ii) includes an address of a system to be contacted to trigger retrieval of the content, but does not include the content; wherein the page indicates that the content is available for a specified time; and the content provider causing the content identified by the notification to become inaccessible at the internet accessible storage unit after identified by the initiated page.