1. A computer-implemented method comprising: connecting a business enterprise portal (BEP) with a mobile device, wherein the BEP provides web-based and native-application-based content; analyzing the mobile device with the BEP to identify a native application applicable to the BEP, the native application associated with the web-based and native-application-based content and locally operational in the mobile device; generating metadata associated with at least the native application; generating a data object representing the native application and the associated metadata; and launching, from the BEP, the native application using the generated metadata.