1. A method comprising: downloading, by one or more processors, a service delivery container that, as downloaded, comprises: a service offering template that comprises a plurality of user-facing interfaces, one or more processes that are configured to provide a cloud-based service via a plurality of resources, a container specification that specifies payloads that are required to implement the cloud-based service, and automation scripts configured to download and configure the payloads: configuring, by the one or more processors based on first input received via a console, a plurality of different combinations of performance parameters of the plurality of resources, the console being configured to provide a plurality of other cloud-based services via other service delivery containers; publishing, by the one or more processors, the plurality of user-facing interfaces downloaded with the service delivery container to a service request catalog as a plurality of different service offerings, the plurality of different service offerings corresponding to different levels of the cloud-based service that may be provided using the one or more processes downloaded with the service delivery container based on the plurality of different combinations of performance parameters for the cloud-based service; selecting, by the one or more processors and based on a received second input via the console, one of the plurality of different combinations of performance parameters for one of the plurality of service offerings from the service request catalog; and initiating, by the one or more processors, the cloud-based service in a manner that corresponds to the selected one of the plurality of different combinations of performance parameters, wherein the initiating the cloud-based service comprises using the automation scripts downloaded with the service delivery container to download and configure the payloads that are required to implement the cloud-based service in the manner that corresponds to the selected one of the plurality of different combinations of performance parameters.