1. A method, comprising: determining an achievement by a wagering game player account that occurs during a wagering game session, wherein the wagering game session includes achievement data that describes information related to the achievement; awarding the achievement according to achievement settings that indicate awards for accomplishing preset wagering game activities; associating marketing metadata with the achievement data; and providing the achievement data and the marketing metadata to a marketing provider to market to the wagering game player account based on one or more of the achievement data and the marketing metadata.