1. A computer-implemented method, comprising: creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes; clustering the custom shapes according to offline data, online data, and geographic distribution of IP addresses; and mapping clusters of the custom shapes to IP addresses; receiving data indicating consumption of a content source by one or more trade zones at a calculated rate; analyzing the calculated rate to determine an interest associated with each trade zone; selecting the one or more trade zones based upon a desired interest representative of a desired audience; transmitting a targeting request to the one or more selected trade zones including display instructions and information associated with a target action; and performing the target action.