1. A computer program product, the computer program product comprising a non-transitory computer readable storage medium having program code embodied therewith, the program code executable by at least one processor to perform: periodically determining whether there is a mismatch of at least one of a skill and a role in a user profile by: providing one or more profile entity to activity mappings that each provides an activity and a criteria for qualification that specifies an amount of time that the activity is performed for the qualification; monitoring user activities to create a user activity log, wherein the monitoring includes monitoring the user activities of social network connections, software development work, collaboration work, document work, and meetings; analyzing the user activity log and the user profile using the one or more profile entity to activity mappings to identify one or more suggestions for updating the user profile when the activity is performed for the amount of time; providing the one or more suggestions to update the user profile; in response to acceptance of a suggestion of the one or more suggestions, updating the user profile by adding the suggestion as an update in one of a different color and a different size to indicate how recent the update is and in another of the different color and the different size to indicate proficiency; receiving an additional update to the user profile in response to user input; in response to determining that the additional update is valid using the one or more profile entity to activity mappings, continuing the monitoring of the user activities; and in response to determining that the additional update is not valid using the one or more profile entity to activity mappings, providing at least one new suggestion in light of the determination that the additional update is not valid; and in response to acceptance of the at least one new suggestion, updating the user profile.