1. A method comprising: identifying, by executing an instruction with a processor, a first change in amplitude and a second change in amplitude in first neuro-response data gathered from a user while the user is exposed to entertainment; synchronizing, by executing an instruction with the processor, the first neuro-response data with the entertainment; identifying, by executing an instruction with the processor, a first temporal location in the entertainment coinciding with the first change in amplitude and a second temporal location in the entertainment coinciding with the second change in amplitude; analyzing, by executing an instruction with the processor, the first neuro-response data to determine a first priming characteristic of the entertainment at the first temporal location based on one or more of (a) a first controlled attention level of the user at the first temporal location, (b) a first memory retention level of the user at the first temporal location, or (c) a first resonance level of the user at the first temporal location; analyzing, by executing an instruction with the processor, the first neuro-response data to determine a second priming characteristic of the entertainment at the second temporal location based on one or more of (a) a second controlled attention level of the user at the second temporal location, (b) a second memory retention level of the user at the second temporal location, or (c) a second resonance level of the user at the second temporal location; identifying, by executing an instruction with the processor, at least one of (1) a first retention characteristic of the entertainment at the first temporal location based on the first memory retention level or (2) a first resonance characteristic of the entertainment at the first temporal location based on the first resonance level; identifying, by executing an instruction with the processor, at least one of (1) a second retention characteristic of the entertainment at the second temporal location based on the second memory retention level or (2) a second resonance characteristic of the entertainment at the second temporal location based on the second resonance level; selecting, by executing an instruction with the processor, a third temporal location or a fourth temporal location in the entertainment as a first candidate temporal location for introduction of advertising material, the third temporal location occurring after the first temporal location and the fourth temporal location occurring after the second temporal location, the selecting of the first candidate temporal location including selecting the third temporal location based on (1) at least one of the first priming characteristic or the second priming characteristic and (2) when at least one of the first retention characteristic or the first resonance characteristic is increased relative to the respective second retention characteristic or the second resonance characteristic and selecting the fourth temporal location based on (1) at least one of the first priming characteristic or the second priming characteristic and (2) when the second retention characteristic or the second resonance characteristic is increased relative to the respective first retention characteristic or the first resonance characteristic; and inserting the advertising material into the first candidate temporal location.