1. A non-transitory computer-readable medium embodying a program stored thereon that, when executed by one or more computing devices, directs at least one of the one or more computing devices to perform a method comprising: establishing, with at least one of the one or more computing devices, a static web page marker associated with a marked web page identified by a user; establishing, with at least one of the one or more computing devices, an adaptive topic and an associated adaptive topic marker with reference to a history of activity of the user, the adaptive topic marker comprising a hierarchical structure of a plurality of web page links for the adaptive topic; monitoring, with at least one of the one or more computing devices, for a change in status associated with the adaptive topic based at least in part on a purchase history of the user on an electronic commerce platform; updating, with at least one of the one or more computing devices, a query associated with the adaptive topic in response to the change in status to provide at least one updated web page link for the adaptive topic; rearranging, with at least one of the one or more computing devices, the adaptive topic marker to include the at least one updated web page link among the hierarchical structure of the plurality of web page links based at least in part on a relevancy of the at least one updated web page link to the adaptive topic; comparing, with at least one of the one or more computing devices, a relevancy of the adaptive topic with a reorganization threshold; and reorganizing, with at least one of the one or more computing devices, a location of the adaptive topic marker with respect to a location of the static web page marker in a navigation page for display on a client device based at least in part on whether the relevancy of the adaptive topic exceeds the reorganization threshold.