1. A method for collecting and associating profile data of a user of a mobile device to events of the mobile device, the method comprising: collecting profile data of a user, including a phone number of a mobile device of the user, via a form displayed on a web browser running on a desktop computer, the form being retrieved from a system associated with an information requesting entity; in response to collecting the profile information, including the phone number, sending a message to the mobile device using the phone number, wherein the sent message, when responded to, results in a downloading of a device metering software module to the mobile device; receiving, from the mobile device and at a system associated with the information requesting entity, a message containing a unique individual identification number; associating, in a system associated with the information requesting entity, the unique individual identification number with the profile data collected on the web browser running on the desktop computer; receiving, from the mobile device and at a system associated with the information requesting entity, information indicative of events associated with the use of the mobile device, the information including the unique individual identification number; and associating, using the unique individual identification number received with the received information and the association between the unique individual identification number and the profile data collected on the web browser running on the desktop computer, the received information with the collected profile data.