1. A computer-implemented system, comprising: a processor; an authoring component configured to generate and output a file of metadata indicating contents for a new webpage and specifying a template for the new webpage; a transformer component configured to: receive the file of metadata indicating contents for the new webpage and specifying the template; merge, with the template, the file of metadata indicating contents for the new webpage and specifying the template; and automatically generate a file describing the new webpage, wherein the new webpage is based, at least, on the contents for the new webpage and the template; and a computer-readable storage medium storing instructions that, when executed by the processor, cause the processor to implement at least one of the authoring component or the transformer component.