1. A system comprising: an outcome-driven innovation (ODI) data repository, embodied in a computer-readable storage medium, incorporating in data records a unifying jobs framework to facilitate description of an interaction a customer has with products and services; a universal strategy and innovation management system (USIMS) server configured to: measure the data records to provide direct quantitative measurement of customer demand based on customer ODI survey responses and related meta-data; normalize numerical values associated with the data records by an indexing method to have identical market meaning regardless of factors being studied and scale in a manner that reflects the significance of the metric in market terms; compare disparate variables of successful business endeavors directly to one another for prioritization by casting these onto an ODI based model of the market and performing the comparison with its quantitative information; report on a uniform dimension of importance and satisfaction.