1. A method of pairing physical devices to virtual devices to create an immersive environment, the method comprising: identifying, by a device pairing module, a virtual device in a virtual environment; identifying, by the device pairing module, a physical device in a physical environment; and pairing, by the device pairing module, the virtual device in the virtual environment with the physical device in the physical environment such that the physical device in the physical environment delivers virtual environment content, wherein the virtual environment content is content being delivered to an object in the virtual environment.