1. A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: receiving a request from an ad server for a wireless carrier user profile datum; retrieving the wireless user profile datum from a monetization platform in exchange for a financial consideration; and delivering the user profile datum to the ad server in association with an availability condition, wherein the availability condition determines an access right governing the terms of use of the user profile datum that the ad server is granted.