1. A computer implemented method for customizing content displayed on a display device of a display type comprising: receiving a web page comprising content for display upon the display device; receiving a first transformation file comprising information associated with transforming a streaming multimedia display region within the web page with regard to at least one of position, scale or rotation, wherein the first transformation file comprises instructions indicating how to position, scale, or rotate the streaming multimedia display region relative to pixels of a screen of the display device having a particular size and resolution; transforming, based upon the information in the first transformation file, the streaming multimedia display region with regard to at least one of position, scale or rotation with respect to the pixels of the screen of the display device, while not transforming portions of the web page other than the streaming multimedia display region; and displaying the web page having the streaming multimedia display region transformed in accordance with the first transformation file.