1. A computer-implemented method, the method comprising: receiving an image from a user device; searching, with one or more processors, the database of mixed media objects to identify and retrieve a mixed media object in which the image occurs; identifying, with the one or more processors, a cluster including the mixed media object in which the image occurs; transmitting, to a social network application, a reference to the cluster; determining, by the social network application, whether a conversation associated with the cluster exists in a social network; and responsive to an absence of the conversation, generating the conversation associated with the cluster in the social network.