1. A system comprising: a call center routing and control module having an input to receive incoming calls and to receive a transaction identifier indicative of a caller transaction to be executed; a transaction database including a plurality of transactions that are suitable for execution by the call center; transaction selection logic responsive to the transaction database and including logic to select a set of transactions for execution in response to the transaction identifier; and display screen sequence logic responsive to the transaction selection logic, the display screen sequence logic configured to generate agent display screen commands corresponding to a sequence of display screens associated with the set of selected transactions.