1. A method comprising: identifying a plurality of users represented by avatars within a defined area of a virtual environment as a plurality of potential participants for a group where the defined area is a dynamic area of the virtual environment and the dynamic area is defined based on a line-of-sight of an avatar representing an interested user in the virtual environment; selecting ones of the plurality of potential participants as the participants for the group, thereby identifying participants for the group; combining metadata describing content made accessible by the participants to provide aggregate metadata; identifying a group content representation that is descriptive of the content made accessible by the participants based on the aggregate metadata; and effecting presentation of the group content representation to the interested user at a client device, wherein effecting presentation of the group content representation comprises effecting presentation of the group content representation in a view of the virtual environment provided to the interested user at the client device.