1. A computer-implemented method comprising: identifying, by a computing device, one or more records as satisfying one or more designated criteria, the records being editable objects stored in a database, the records storing customer information related to sales of an organization, the designated criteria indicating a characteristic of an interaction with a customer of the organization, the one or more records being subscribed to by one or more users to define a following relationship of the one or more users to the one or more records, the following relationship allowing an information feed accessible to the one or more users to receive and publish updates to the records as feed items, the information feed including the feed items capable of being displayed on one or more devices associated with the one or more users; determining, by the computing device, responsive to the identified one or more records satisfying the characteristic of the customer interaction indicated by the designated one or more criteria, to discontinue the following relationship between the identified one or more records and the one or more users; and discontinuing, by the computing device, the following relationship between the identified one or more records and the one or more users, the discontinuation terminating at least one of the receipt and publication by the information feed of the updates to the identified one or more records.