1. An apparatus comprising: a processing platform implementing a unified framework for representation and processing of trigger, context, action and result (TCAR) associations and constituent elements thereof in relation to customer communications in an enterprise; wherein the processing platform is configured: to capture events by detecting one or more triggers associated with customer-related events, finding context for the one or more triggers by capturing historical and ongoing events for one or more customers associated with the customer-related events, and generating one or more action-response links each comprising at least one action specifying one or more responses to a given trigger based on its associated context and at least one response comprising one or more events that plausibly occurred responsive to the given action based on the given trigger and its associated context; to transmogrify corresponding TCAR associations for storage in a TCAR repository by transforming the triggers, context and action-response links for the captured events into a unified representation governed by a specified TCAR ontology; to perform one or more reasoning operations over selected ones of the TCAR associations stored in the TCAR repository utilizing one or more policies stored in the TCAR repository to identify one or more actions to orchestrate based on analysis of the selected TCAR associations and the policies stored in the TCAR repository; and to orchestrate the one or more actions determined at least in part by the one or more reasoning operations to control one or more of content, channel, and timing of ongoing customer communications, the one or more actions being selected from an action repertoire stored in the TCAR repository; wherein the processing platform comprises one or more processing devices each comprising a processor coupled to a memory; wherein the processing platform is further configured to implement an integrated development environment for performing an operations configuration loop and an optimization configuration loop; wherein the operations configuration loop comprises capturing the events, developing the specified TCAR ontology, and orchestrating the actions based on reasoning over the TCAR repository; and wherein the optimization configuration loop comprises monitoring impacts of the orchestrated actions using one or more analytic tools and developing the action repertoire and the policy base by analyzing: (i) alignment or other correspondence between elements of multiple TCAR associations stored in the TCAR repository; and (ii) the monitored impacts of the orchestration actions.