1. A system for creation and management of feedback instances operable in a cloud computing environment, comprising: a processing unit; and a memory unit that stores instructions that, when executed by the processing unit, cause the processing unit to perform operations comprising: receiving a policy request from a policy requestor, determining that none of a plurality of policies within a policy repository are to be activated in response to the policy request, in response to determining that none of the plurality of policies within the policy repository are to be activated in response to the policy request, determining that at least one feedback instance should be utilized to satisfy the policy request, receiving a feedback instance creation request that is generated in response to the policy request, examining the feedback instance creation request to determine an objective to be met by a new feedback instance model, building a specification for the new feedback instance model, wherein the specification identifies actors, input for the new feedback instance model, and operational parameters, creating the new feedback instance model in accordance with the specification for the new feedback instance model, providing the new feedback instance model to a non-active feedback instance model storage of a feedback instance model repository that communicates with the memory unit, wherein the new feedback instance model is in a non-active state until being retrieved from the non-active feedback instance model storage, and activating a new feedback instance based upon the new feedback instance model that is in accordance with the operational parameters, wherein a model identifier of the new feedback instance model is moved to an active feedback instance model storage.