1. A system for providing more effective advertising, sponsorships and merchandising by sensing the interests and behavior of consumers comprising, metatagging the content, products and services consumers access by their navigation over open or closed networks, gathering the information triggered by the consumer's navigation through the metatag-enhanced content, products and services, conducting a statistical traffic analysis of the gathered information to determine the consumers' interests, and making recommendations of other content, products and services of interest to the consumers, based upon the statistical traffic analysis.