1. A method for managing household activities of a user connected to a service system, comprising: the user providing to the service system user data which include demographic user information and interactive user behavior characteristics; the service system in response to the user data providing the user with a household management tool, the user scheduling the household activities by using the household management tool, wherein information about the scheduled household activities is transmitted from the user to the service system, the service system associating a scheduled household activity with an incentive and transmitting the incentive to the user.