1. A computer-implemented method comprising: obtaining a plurality of search results responsive to a search query submitted by a user, wherein each search result refers to a respective document that is associated with a respective plurality of click measures, each click measure relating to a different respective natural language and representing, at least, a measure of behavior of users associated with the respective language in regards to the document when the document was referred to in a search result previously provided in response to the search query; for each of a first plurality of the search results, reducing the click measure associated with the document referred to by the search result, wherein the click measure relates to a respective natural language that is incompatible with a natural language of the user; calculating a respective scoring factor for each of the first plurality of search results based on the respective click measures associated with the document referred to by the first search result; and ranking the search results based upon, at least, the calculated scoring factors.