1. A system for providing a customized service in a network, the system comprised of: a) at least one originating device that provides an identifier of one of a user and a product associated with the user (Tag ID) and an identifier of the customized service (Object ID); b) a processor having an associated action table, the processor receiving the Tag ID and Object ID from the at least one originating device, the processor using at least the received Tag ID and Object ID to look up a corresponding action in the action table; and c) a servicing node that receives the action and performs at least partial execution of the action, thereby generating results comprising the customized service.