1. A method for placement of information assets, the method comprising: discovering a first piece of information about a new or changed information asset; determining, based at least in part on the first piece of information, a first characteristic of an ideal location for the information asset; determining, using a first locational schema, a first characteristic of a first location in an information technology environment; determining the compatibility of the information asset with the first location by comparing the first characteristic of the ideal location to a first characteristic of the first location; and reporting the compatibility to a user; wherein: at least the determination of the compatibility between the information asset and the first location is performed by computer software running on computer hardware.