1. A system, comprising: a memory that stores computer-executable instructions; and a processor that is communicatively coupled to the memory, wherein the processor executes the computer-executable instructions to perform acts, comprising: based on goal data indicative of a production goal of a workflow related to an industrial automation process, selecting an object from a plurality of objects stored within a data store, wherein the object comprises first data representing functionalities of the object; filtering the first data based on the goal data and role data resulting in the first data comprising second data representing filtered functionalities that are not associated with the goal data and third data representing unfiltered functionalities that are associated with the goal data, wherein the role data represents a role of an entity that has selected or initiated a customization of the object; and facilitating a display of the third data to initiate the customization of the object for satisfying the production goal of the workflow while masking the second data.