1. A method for generating event-related decisions using digital event material, said method comprising: a) providing said digital event material and delivery parameters of an event E to at least one of a plurality of users U via a distribution server with a viral logic; b) enabling at least one group G of said users U to self-organize and to communicate a commitment to said event E through said viral logic; c) determining one or more event-related decisions with a rules engine based on a level of engagement of said users U and a predetermined threshold; and d) following occurrence of said event E, re-compiling user profiles UP of said at least one group G in a database of said user profiles UP having profile domains D with an event-based updating module based on event responses ER said users U and identifying a profile change ΔP* in at least one of said profile domains D of said user profiles UP, wherein a new community is formed from said at least one group G based on (i) said profile change ΔP* and (ii) said event responses ER of a subgroup SG of said at least one group G whose profile change ΔP* indicates a mutual resonance.