1. A method comprising: receiving a touch input to a first display object in a graphical user interface, the first display object being associated with an application management interface on a mobile device; presenting the application management interface in response to the received touch input, the application management interface including a plurality of menu items wherein each menu item is associated with different criteria for presenting application objects corresponding to respective applications available for installation; presenting one or more application objects within the application management interface according to the criteria for a particular menu item, the one or more application objects corresponding to respective applications available for installation on the mobile device; receiving one or more inputs within the application management interface including an input to install a particular selected application; installing the selected application on the mobile device; and presenting a second display object associated with the installed application.