1. A computer-implemented method comprising: providing to a user a web page in conjunction with a first search result, the first search result being associated with a first search query comprising one or more terms; identifying, using at least one processor, contextual information associated with the first search query based on content within the web page; providing, to the user, a selectable option corresponding to a candidate search term associated with the contextual information, wherein the candidate search term is different than the one or more terms of the first search query; detecting a user selection of the selectable option corresponding to the candidate search term; generating a second search query, using the at least one processor, the second search query comprising the one or more terms of the first search query and the candidate search term; identifying contextual information associated with a second search result associated with the second search query; determining whether the second search result is contextually relevant to the first search query; visually distinguishing the candidate search term from other content within an additional web page associated with the second search result when the second search result is contextually relevant to the first search query; and providing the additional web page corresponding to the second search result.