1. A method performed by a computer system, the method comprising: generating, by one or more processors associated with the computer system, links to a set of documents relevant to a search query submitted by a user device; associating, by the one or more processors, a visual cue with one of the generated links, the one of the generated links pointing to a particular document, the visual cue being associated with the one of the generated links based on detecting that a click through rate associated with the particular document is greater, by at least a threshold amount, than click through rates associated with all other documents in the set of documents, the visual cue being associated with the one of the generated links without being associated with at least another one of the generated links based on detecting that the click through rate is greater than the click through rates; and providing, by the one or more processors, the generated links and the associated visual cue to the user device.