1. A television receiver comprising: a tuner for receiving a digital broadcasting signal; a transport decoder for selecting a television program from the received digital broadcasting signal; an initial setup module, operating within a controller, for making an initial setup of the television receiver by cooperating with a menu control module and an on-screen display (OSD) controller to display a menu screen from which a user selects a menu language from a variety of languages as initial setup information and to maintain the initial setup information as being initially set up; a network control module, operating within the controller, for accessing a server of the World Wide Web and transmit a language request signal to the server in an Accept-Language header of the HTTP request when accessing the server to determine a content language; and a setup information association process module, operating within the controller, for determining said language request signal to request the same language as the selected menu language indicated in the initial setup information, wherein the language request signal is automatically determined when the menu language is decided by the user during the initial setup of the television receiver, wherein the language request signal is configured to cause the server to deliver content in the selected menu language.