1. A method for use in managing data storage, the method comprising: receiving content via an object layer of an object based storage interface to a data storage system having a file layer, wherein the data storage system includes an object-based system implemented atop a shared-nothing relational database having a database layer; communicating the received content to a database connector; generating a database insert operation for an object derived from the content, the object having a generated object identifier, wherein generating the data insert operation includes converting an associated object based storage interface command into a corresponding shared-nothing database insert operation, wherein converting includes converting an object layer operation into an operation for the database layer, wherein the object layer operation is an XAM operation and the operation for the database layer is an SQL operation; and using the database insert operation, inserting data associated with the object in the shared-nothing relational database located within the data storage system, wherein the shared-nothing relational database is enabled to perform parallel processing across multiple independent nodes.