1. A computer based method for carrying out an incentive award program by a business entity comprising the steps of: a. participating in a quantifiable transaction, the quantifiable transaction having at least two transacting parties, b. determining at least one of the transacting parties to be a recipient of an incentive award offered by the business entity, the incentive award comprising at least one investment chosen from a plurality of vehicles for investment, c. providing the chosen incentive award to the recipient, wherein the business entity is selected from the group consisting of the owner of the incentive award program and an authorized operator of the incentive award program, wherein the authorized operator has authority to carry out at least in part the incentive award program.