1. A method, comprising: receiving a first phrase variation and a second phrase variation; displaying an error indication when the first phrase variation fails to satisfy a criterion relative to the second phrase variation; receiving an alternate phrase variation, the alternate phrase variation different from the second phrase variation; selecting an alternate phrase variation that satisfies the criterion relative to the first phrase variation; defining a content narrative framework applicable to characterize a potential event, the content narrative framework including the first phrase variation and a selected alternate phrase variation and not the second phrase variation; and displaying a preview narrative framework that includes the first phrase variation and the selected alternate phrase variation and not the second phrase variation, the first phrase variation and the selected alternate phrase variation modified based on sample data relating to a potential statistic of the potential event.