1. An image processing apparatus comprising: a printing unit; a storage unit configured to store information on the image processing apparatus; a touch panel configured to receive input from a log-in user; and a control unit configured to control execution of automatic report printing in which the information is printed by said printing unit as a report when predetermined conditions are satisfied, and execution of manual report printing in which the information is printed by said printing unit as a report based on an instruction from the log-in user, wherein said control unit performs the automatic report printing in a predetermined language and performs the manual report printing in a language for the log-in user.