1. A method comprising: receiving at a dispatcher server a request from a user made by acting upon a uniform resource locator (URL) data string placed on a website; in response to the request, accessing, by the dispatcher server, a record stored at a database, the record comprising: an address of an electronic content file; an address for a go-to page to which the user is to be directed; and a tracking parameter; causing an advertisement file to be presented to the user, the advertisement file operable to present the electronic content file to the user as an advertisement without requiring downloading of the electronic content file into cache memory of a computer of the user in advance of receiving the request, the electronic content file being loaded from an electronic content server using the address of the electronic content file in the record; and directing, using the address for the go-to page in the record, the user to the go-to page after the request is received; wherein the advertisement file is further operable to send tracking data pertaining to presentation of the advertisement and the user's action with respect to the advertisement to as tracking server based on the tracking parameter in the record.