1. A method of automatically translating a requested Web page from a first language to a second language, wherein the requested web page is stored within a server remotely located from a client requesting the Web page and wherein the requested Web page is configured to be displayed in a first language by the requesting client, the method comprising the steps of: transmitting a request for the Web page from the client to the server via a communications network, wherein the Web page request comprises a universal resource locator that identifies a path to the Web page on the server, and wherein at least a portion of the universal resource locator is associated with a translating environment; identifying a translating environment associated with the transmitted universal resource locator; selecting the identified translating environment from a plurality of translating environments; and translating the requested Web page from the first language to the second language using the selected translating environment prior to serving the requested Web page to the requesting client.