1. A method, including: responsive to a first social sync action, receiving a set of prospect or contact objects or references to the prospect or contact objects and a request to fill in a plurality of blank fields in the objects with social identification handles from a plurality of social network platforms, wherein the social network platforms are independently operated; updating the prospect or contact objects to include the social identification handles; and transmitting for display data that includes at least some of the social identification handles or references to the social identification handles and an interface that shows that at least some of the blank fields have been filled in.