1. An application oriented network (AON) node that facilitates configuration instantiation, comprising: one or more processors; a configuration storage component to maintain a plurality of configurations associated with a plurality of nodes; and a configuration selection component to identify, using the one or more processors, a configuration for instantiation at the AON node from the plurality of configurations maintained by the configuration storage component, the configuration selection component to identify the configuration by performing operations to: process a plurality of received packets corresponding to a message and assemble message content corresponding to the message from the received packets, the AON node being a target of the message content; determine functionalities to manage the message content from the assembled message content; determine functionalities supported by the AON node; and select the configuration based on the functionalities to manage the message content and based on the functionalities supported by the AON node.