1. In an environment comprising a hierarchical profile for an entity and a context comprising a plurality of features with values, a method for performing an action, the method comprising: comparing, by a computing device, the context with the hierarchical profile; and based, at least in part, on the comparing, performing, by the computing device, an action; wherein an organization of the profile is based, at least in part, on a hierarchy of statistically most informative features of collected behavioral data associated with the entity.