1. A method comprising: using wireless provider data to ascertain a web browser activity; recording a user's mobile web browser activity performed on a mobile communication facility; storing a plurality of mobile web browser activities relating to the user; analyzing the plurality of mobile web browser activities to determine a relationship among web browser activities; creating a category of user profile based at least in part on the analysis; associating the category of user profile with the user; and presenting a content to the mobile communication facility based at least in part on the category of user profile.