1. A method, comprising: receiving, in a computing apparatus from a first computing device, a plurality of text strings, each of the text strings identifying a separate search query, wherein the text strings are from search queries previously entered by users on a first plurality of computing devices; applying, by the computing apparatus, each respective rule of a first plurality of rules to each respective text string of the plurality of text strings, including determining whether the respective text string satisfies a condition of the respective rule, wherein the condition of at least one respective rule is determined to be satisfied by the respective text string in response to a determining the respective text string includes a predetermined text pattern specified for the respective rule; in response to a determining the respective text string satisfies the condition of the respective rule, associating a set of metadata of the respective rule with a search query identified by the respective text string; sorting, by the computing apparatus, the plurality of text strings based at least in part on metadata associated with the search queries via the applying of the first plurality of rules; identifying, by the computing apparatus, a potential title based on the sorting of the plurality of text strings; providing, by the computing apparatus to a second computing device, the potential title for use in creating content, the providing further comprising providing key words obtained from the plurality of text strings, wherein the second computing device is different from the first computing device; receiving, from the second computing device, the created content, wherein the created content includes the key words; transforming the potential title to generate a final title using a second plurality of rules; and publishing, by the computing apparatus, the created content under the final title, wherein the publishing provides access via a website to a second plurality of computing devices, and the second plurality of computing devices is different from the first plurality of computing devices.