1. Non-transitory computer-readable storage media encoded with a computer program including instructions executable by a processor to create an interactive mobile game, the game fully contained in a mobile embeddable unit, the embeddable unit expandable in response to a user interaction to provide the game, the game occupying at least 50 percent of the available area of a mobile display, provided that the game comprises a software module configured to transact in-game mobile micropayments; wherein the interactive mobile game is an action game, an adventure game, an arcade game, a board game, a brain game, a card game, a casino game, a dice game, a drawing game, an educational game, a music game, a puzzle game, a racing game, a role-playing game, a simulation, a social game, a sports game, a strategy game, a trivia game, a word game, or a combination thereof.