1. A method comprising: receiving a message including displayable message data indicative of a user action taken with respect to one or more records stored in a database, the one or more records identified in one or more fields in the message, the user action relating to one or more of: creation of the one or more records, a field update to the one or more records, a post, a file upload, and a link attachment; identifying a record type of the one or more records based on one or more properties associated with the one or more records; determining whether the record type is a prohibited record type for display in at least one type of information feed, the prohibited record type satisfying one or more values for the one or more properties associated with the one or more records; when the record type is not the prohibited record type, permitting the rendering of the message data as one or more feed items of an information feed capable of being displayed on a device; and when the record type is the prohibited record type, prohibiting one or both of the storing and rendering of the message data as the one or more feed items of the information feed such that the message data is not capable of being displayed in the information feed on the device.