1. A method, comprising: receiving, at a first distribution server, a live media content stream from a source device via a communication network; transmitting the received live media content stream from the first distribution server to a plurality of destination devices via the communication network; detecting, using at least one processor, a traffic condition regarding the transmitting of the received live media content stream; transmitting an indication of the traffic condition to a traffic management device; receiving an instruction from the traffic management device to assign at least one other distribution server to additional destination devices in response to the indication of the traffic condition; and transmitting the received live media content stream from the first distribution server to the at least one other distribution server for distribution to the additional destination devices in response to the instruction.