1. A computer-implemented method comprising: identifying third-party content objects associated with a user of the social networking system; establishing, by a computer, a maximum rate at which to provide notifications of third-party content objects to the user, where the maximum rate is a maximum number of notifications that can be sent to the user in a predetermined time period; providing a first set of notifications of third-party content objects to a user device of the user within the maximum rate; receiving a plurality of interactions with the first set of notifications made by the user; automatically identifying, from the plurality of interactions, a geographic location where the user had interactions with the first set of notifications; automatically determining that the user is at the geographic location where the user had the interactions with the first set of notifications; adjusting the maximum rate to provide the notifications of third-party content objects based on the user being at the geographic location; providing a second set of notifications of third-party content objects to the user device within the adjusted maximum rate while the user is at the geographic location.