1. A system, comprising: a hardware processor, and a memory device configured to store computer-executable instructions that when executed by the processor cause the processor to enable computer-executable components, the components comprising: an access component configured to access information related to entities in an event captured in a video; a collection component configured to collect training data from the information and used for identification of the entities in the video; a recognition component configured to perform facial recognition processing of the entities in the video to identify a specific entity, the facial recognition processing performed using a model; and a content component configured to obtain content relevant to the specific entity for presentation with the video of the specific entity.