1. A computerized web server system that utilizes feedback to rank a set of search results for a single-website specific search, the system comprising: a system for searching a database of content items associated with a single website; a data collection system for collecting user feedback from users viewing displayed content items, the user feedback being solely based on informational content appearing in said displayed content items, the displayed content items associated with the single website; an archive system for archiving the user feedback and removing at least a portion of the user feedback from the archive system in response to a predetermined time period elapsing, wherein the archive system further archives the user feedback associated with any content items that have been changed; a scoring system for assigning a score to content items from the database based on the user feedback currently in the archive system, wherein the score is based solely on user feedback, which is based solely on informational content appearing in said displayed content items; and a system for ranking the set of search results based on the score assigned to content items in the set of search results.