1. A computer-implemented method for simplifying user management of items during online shopping, comprising: under the control of one or more computer systems configured with executable instructions, creating, by a computer, a display of an informal storage space for a web site at a time when at least one web page from a plurality of web pages from the web site is displayed, the informal storage space providing a location for displaying visual identifiers for items that are currently added to the informal storage space, the informal storage space being displayed within a pane of a web browser along with any of the plurality of pages from the web site; detecting, by the computer, movement of a first visual identifier for a first item on one of the plurality of web pages substantially toward the informal storage space for a predetermined distance from an original location of the first visual identifier original location, the predetermined distance being less than a distance between the original location of the first visual identifier and the informal storage space; in response to detecting the movement of the first visual identifier for the predetermined distance, adding, by the computer, the first visual identifier for the first item to the informal storage space; and when movement of a second visual identifier associated with a second item in the informal storage space substantially away from the informal storage space is detected, removing, by the computer, the second visual identifier for the second item from the informal storage space, wherein a third visual identifier displayed on a currently displayed web page is configured to be added to the informal storage space from any location on the currently displayed web page by moving the third visual identifier at least a portion of a distance towards the informal storage space independent of whether the information storage space is currently in a viewable portion of the display.