1. A system comprising: a database system implemented using a server system, the database system configurable to cause: enabling, at an enterprise social network platform implemented using the database system, usage of a communications channel between the enterprise social network platform and a customer relationship management (CRM) platform external to the enterprise social network platform, the communications channel configured according to a representational state transfer architecture to provide communications between the enterprise social network platform and the CRM platform; processing, in relation to a first graphical element of a user interface displayed on a display of a device, a first application programming interface (API) request to the enterprise social network platform, the first API request comprising an authentication request for an access identifier to permit additional API requests; processing, in relation to a second graphical element of the user interface, a second API request to the enterprise social network platform, the second API request comprising a request to automatically populate a contact information form on a webpage associated with the CRM platform; identifying, using the database system, member data items of a user profile identifiable through one or more data objects stored in a database of the database system, the identified member data items comprising one or more of: a first name, a last name, a title, or a company; determining, using the database system, that the contact information form comprises fields associated with a mapping to corresponding member data items; responsive to determining that the contact information form comprises the fields associated with the mapping, generating or updating mapping relationship data to indicate one or more of the fields to automatically populate with one or more of the corresponding identified member data items; generating an API response indicating the mapping relationship data and the one or more corresponding member data items; and sending the API response to the webpage, the API response capable of causing the one or more fields of the contact information form to be populated with the one or more corresponding member data items.