1. A system that facilitates key phrase processing, comprising: a memory; and a processor, operatively coupled to the memory, the processor executing computer executable components, comprising: a component that obtains data from a search query log; and an extraction component configured to: removing universal resource locator (URL) queries from the search query log data; extracting key phrases from the search query log data by; counting frequencies of individual words that occur in the search query log data; discarding words with a frequency lower than a first pre-set threshold limit; generating possible phrases up to a pre-set length of n words for each search query, where n is an integer from one to infinity and counting frequencies of phrases; discarding infrequent phrases to create candidate key phrases; breaking individual queries into key phrases vectors to provide query breakup information by estimating a best break for each search query and incrementing a real count of each constituent key phrase of a best break search query by one; and providing the query breakup information to facilitate in determining key phrase similarities.