1. A computer implemented method, comprising: a computer identifying a pertinent trend in conversations of a target forum; the computer identifying or creating one or more content items that match the pertinent trend and a presentation requirement for the one or more content items by: performing a content management process on a plurality of existing content items; classifying or clustering at least some of the plurality of existing content items to identify one or more classifications for an existing content item of the plurality of existing content items; identifying or determining one or more relationships between the existing content item and a product or service; and matching the pertinent trend with one or more existing content items of the plurality of existing content items; and the computer delivering at least some of the one or more content items to the target forum based at least in part upon the presentation requirement.