1. A method of obtaining a use license for using an application on a computing device, the application including a plurality of features, the method comprising: engaging in a transaction with a retailer to obtain a product license corresponding to the application from such retailer, the product license defining at least one feature of the application that may be employed based on such product license; obtaining a base copy of the application from a distributor and actuating such application; and acquiring a use license corresponding to the product license from a licensor by way of the actuated application sending the product license to the licensor along with an identification of at least one of a user, the computing device, and a trusted component operating on the computing device, the use license including feature policy granting rights to employ each feature defined in the product license.