1. A method of converting multi-media content to multiple deliverable formats using a conversion workflow, the method comprising: capturing, using one or more processors, a single source content file comprising a complete video object with associated video metadata; storing, using the one or more processors, a plurality of audio tracks with associated audio metadata, wherein the plurality of audio tracks are compatible with the complete video object; storing, using the one or more processors, a plurality of graphic objects with associated graphic metadata; receiving, using the one or more processors, a selection of a plurality of different video distribution channels; deriving, using the one or more processors, a deliverable content file for each of the plurality of different video distribution channels by: selecting a video transcoder from among a plurality of video transcoders, wherein the video transcoder is specific to the video distribution channel; selecting an audio track from the plurality of audio tracks, wherein the audio track is specific to the video distribution channel; selecting a graphic object from the plurality of graphic objects; transcoding the complete video object into a deliverable content file having a format specific to the video distribution channel; adding the graphic object to the deliverable content file; combining the audio track with the deliverable content file; and aggregating at least the video metadata, the audio metadata, and the graphic metadata to generate a single aggregated metadata file for the deliverable content file; and delivering, using the one or more processors, a plurality of deliverable content files and the plurality of single aggregated metadata files to the corresponding different video distribution channels.