1. A method comprising: determining to load a program script, involving one or more social events, into a runtime system of one or more services of a device; determining to generate a repository of dynamic links, and to provide contextual information and/or data, relating to the social events of the program script; processing the repository of dynamic links; determining, based on the program script, to update a user interface (UI) script of at least one of the services based at least in part on the processing of the dynamic links; and causing, at least in part, transmission of the modified user interface script to an application engine of the device for execution of one or more resulting actions.