1. A method executed at least in part in a computing device for semantic reflection storage and automatic reconciliation of hierarchical messages, the method comprising: automatically assessing structural semantics of an incoming message; shredding the message into its structural components; transforming one or more structural components based on at least one of content and a structure of the message; automatically adapting over time as incoming messages from a known source change; generating a table for each segment of the shredded message at a view materializer based on data from a first generation data store, a second generation data store, and a correlation data store, wherein shredding is performed automatically placing the one or more structural components into a first generation data store in insert-only form, and a user is enabled to manage exceptions to a default behavior through a configuration; and publishing the generated table.