1. A method comprising: accessing information about a set of actions related to users of a social networking system, the set of actions sharing a common element; generating a unit of aggregated social content for a viewing user, the aggregated social content describing the common element, the set of actions, and users related to the set of actions; determining affinity of the viewing user for the aggregated content and affinity of the viewing user for an additional unit of social content; and providing for display, to the viewing user, the aggregated content and the additional social content, ordered with respect to each other in accordance with the determined affinities.