1. A method comprising: ranking market entity records based on at least one of revenue and market ranking of market entities associated with the market entity records, the market entity records are selected from a plurality of unmatched market entity records, by executing a program instruction in a data-processing system; selecting a highest-ranking market entity record as an active entity record, the active entity record is associated with a first market, by executing a program instruction in a data-processing system; matching the active entity record to at least one of a remaining plurality of unmatched market entity records, the at least one of the remaining plurality of unmatched market entity records is associated with a second market separate from the first market, by executing a program instruction in a data-processing system.