1. Method for annotating an object in a multimedia asset, said multimedia asset comprising at least one image, said method comprising: determining a category of said object in an image of said multimedia asset by means of classifying said object; and selecting based on said category of said object an appropriate object detector model from at least one object detector model associated with said category; and determining a location of said object in said image of said multimedia asset based on said object detector model selected, said object detector model corresponding to said object; and segmenting said object detected in said image of said multimedia asset based on said location of said object within said image and optionally based on said object detector; and Annotating said object being segmented in said image with a hyperlink.