1. A method comprising: generating multimedia object descriptions, from multimedia objects in multimedia content, for an identified multimedia type of multimedia content; generating non-hierarchical entity relation graph descriptions based on the multimedia object descriptions, wherein the non-hierarchical entity relation graph descriptions relate to communication between the multimedia objects in the multimedia content; generating an integration description scheme which creates, when implemented, relationships between the multimedia object descriptions and the non-hierarchical entity relations graph descriptions; and generating a description record to represent content embedded within the multimedia content by integrating the multimedia object descriptions and the non-hierarchical entity relation graph descriptions, wherein the integrating occurs according to the integration description scheme.