1. Server apparatus, comprising: a processor; a communications interface in data communication with the processor; and a storage device in data communication with the processor, the storage device comprising a storage medium, the storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to: receive a first remotely generated input via said communications interface, said first input relating to a first location; receive a second remotely generated input via said communications interface, said second input relating to a second location, the first and second locations being part of a common journey; identify a first entity associated with the first location; identify a second entity associated with the second location; cause first advertising content related to the first entity to be forwarded via said communication interface to a remotely disposed computerized device which generated said first and second remotely generated inputs; and cause second advertising content related to the second entity to be forwarded via said communication interface to said remotely disposed computerized device.