1. A method of determining which alternate word to include in a word pair link, the method comprising: receiving, at a computing device, an initial query comprising a query word; identifying a first alternate query comprising a first alternate word, wherein the first alternate word comprises more than one element; determining an initial term frequency of the query word in snippets of results for the initial query; determining a first alternate term frequency for each element of the first alternate word in snippets of results for the initial query; comparing the initial term frequency to the first alternate term frequency for each element of the first alternate word; assigning a blame to each element of the first alternate word based on comparing term frequencies, wherein the blame indicates an amount of change in term frequency caused by each element of the first alternate word; determining the first alternate term frequency satisfies a configurable threshold; displaying a word pair link comprising the query word and the first alternate word, wherein the word pair link prompts a user to select the query word or the first alternate word; receiving indicators for the word pair; and assigning a label to the word pair based on the indicators indicating whether the query word and the first alternate word are synonyms.