1. A system, comprising: an outcome-driven innovation (ODI) data repository, embodied in a computer-readable storage medium, incorporating in each of the data records a unifying jobs framework that provides a quantifiable metric of an interaction a customer has with products or services; a universal strategy and innovation management system (USIMS) server comprising a memory and a processor, the processor of the USIMS server configured to: tag the each data record with one or more job identifiers to provide a numerical value associated with the each data record, the numerical value correlating the quantifiable metric of the each data record with one or more customer ODI survey responses and related meta-data; assign the numerical value of the each data record a normalization score that has a particular market meaning independent of factors studied in the customer ODI survey responses but has a scale reflecting a significance of the quantifiable metric and the one or more job identifiers in market terms; assign a priority of the each data record with respect to another data record of the data records, the priority based on an ODI based model of the particular market, including a measure of a job related to the particular market, and the normalization score of the each data record; and report on a uniform dimension of importance and satisfaction based on the priority of the each data record.