1. A computer system to automatically control access of a user to business intelligence (BI) data on a row level, the system including: a memory to store computer executable instructions; and a processor coupled to the memory to execute the instructions to perform operations comprising: selecting a user to be secured; retrieving a business group of a BI model, wherein access to a business entity of the BI model is secured based on the business group; retrieving a plurality of values of the business entity; selecting at least one value of the plurality of values; assigning the user to the business group for the at least one value, wherein requests from the user to access the business entity are filtered based on the at least one value; receiving a request to access available, in a data source of the BI model, data of a business entity, wherein the request is sent by an administrator that is secured by membership to at least one business group; upon receiving the request, determining the at least one business group of which the administrator is a member; upon receiving the request, determining, assigned to the administrator, at least one value of at least one business entity that is secured by the at least one business group; in response to the request, filtering available values of the business entity based on the at least one value of the at least one business entity; and retrieving a subset of the available data of the business entity, wherein the subset of the available data is characterized by the at least one value of the at least one business entity.