1. A system comprising: one or more processors of a machine; a computer readable medium storing instructions, which when executed by the one or more processors of the machine, cause the machine to perform operations comprising: aggregating biometric data extracted from one or more biometric sensors of one or more computing devices, the biometric data corresponding to a user of the one or more computing devices; storing, in a database, the biometric data as part of attribute data associated with the user, the storing of the plurality of biometric data comprising: standardizing the biometric data to produce at least a portion of the attribute data, the standardizing of the biometric data comprising modifying the biometric data into a standard form to facilitate analysis of the plurality of biometric datasets by the machine, and indexing the biometric data based on a user identifier of the user; retrieving, using the user identifier, the attribute data associated with the user; determining a device type of at least one of the one or more computing devices based on information obtained from the at least one of the one or more computing devices over a communication network; inferring a characteristic of the user based on a combination of an identified pattern in the biometric data, and the device type of the at least one of the one or more computing devices, the inferring of the characteristic of the user including applying a weighting factor to a particular portion of the biometric data; correlating the characteristic of the user with one or more consumer characteristics of a consumer profile; identifying output information based on a predefined association of the consumer profile with the output information; transmitting, to at least one of the one or more computing devices, a notification that includes the output information; the notification further including one or more interactive elements that enable the user to interact with the notification; utilizing a machine-learning algorithm to analyze the inferred user characteristic of the user to detect an incorrect inference; and adjusting the weighting factor applied to the particular portion of the biometric data based on detecting the incorrect inference.