1. A method for developing automated interactive call center agent personalities, comprising: querying a population to identify key personality traits sought from an assistance provider; evaluating empirically a plurality of the identified key personality traits to identify an impact on user satisfaction; defining a plurality of personality profiles, each of the plurality of personality profiles based on the key personality traits and their impact on user satisfaction; testing the plurality of personality profiles within a plurality of application types using a plurality of voice talents for a plurality of different user populations and in a plurality of differing automated systems; obtaining user ratings for the personality traits within each automated system to determine whether an automated system accurately represents the key personality traits and profiles; evaluating whether the voice talents convey the key personality traits; obtaining ratings from the population for each personality profile regarding personality profile ability to delivery customer satisfaction; evaluating whether the customer satisfaction delivered by each personality profile meets a desired customer satisfaction metric; and varying combinations of voice talents, automated systems and application types until a personality profile meeting desired characteristics is defined.