1. A system for managing content within a rich multimedia interaction, the system comprising: a content server including a data storage unit comprising a non-transitory computer readable storage medium; a content object database stored on the content server, the content object database configured to store a set of content objects associated with the rich multimedia interaction; a content management software application stored on the data storage unit, the content management software application configured to determine, from the set of content objects associated with the multimedia interaction, a display subset and one or more reserve content objects assigned to a reserve subset; and a content control virtual tool provided by the content management software application, the content control virtual tool configured to: group and present a count of the one or more reserve content objects according to one or more content object classes, the content control virtual tool further configured to enable a user of the rich multimedia interaction to reassign content objects between the display subset and the reserve subset, wherein the rich multimedia interaction comprises a plurality of interactive entertainment channels each devoted to a corresponding interactive content and a corresponding display motif, wherein the content control virtual tool includes a content control wheel and a rollover; adorn the content control wheel to the display motif corresponding to a selected one of the plurality of interactive entertainment channels; adorn a rollover to the display motif corresponding to the selected one of the plurality of interactive entertainment channels; display the rollover at a corner of a display; and display the content control wheel on the display as a segment of a wheel having count of the one or more reserve content objects, wherein the content control wheel surrounds the rollover displayed at the corner of the display.