1. A system, comprising: a memory that stores computer-executable components; a processor, operatively coupled to the memory, that executes computer-executable components, the computer-executable components comprising: a collection component configured to collect a subset of industrial data from a set of devices of an industrial automation system and a subset of data relating to a user, and store the industrial data and the subset of data relating to the user in a data store; and a virtualization management component configured to generate a customized view of a virtualized industrial automation system that corresponds to and interfaces with the industrial automation system, based on a result of an analysis of the subset of industrial data and the subset of data relating to the user, to facilitate remotely interacting with the industrial automation system in response to an interaction with the customized view of the virtualized industrial automation system.