1. A computer-implemented method for adaptive data visualization, the method comprising: accessing business intelligence data stored in a database; providing on a computing device display an interactive web browser having a filter pane and a result display pane, the filter pane including at least one of a list of characteristics and a list of key figures; displaying the accessed business intelligence data in the result display pane; in response to a user selection, displaying in the filter pane a list of parameters associated with at least one of the list of characteristics and the list of key figures, the list of characteristics and the list of key figures based on the accessed business intelligence data displayed in the result display pane; receiving a first selection by a user from among the list of parameters; configuring functionality of the adaptive filter by selecting predetermined filtering algorithms corresponding to the first selection; filtering the accessed business intelligence data with an adaptive filter based on the first selection, triggering the adaptive filter to filter the accessed business intelligence data; displaying results of the adaptive filtering in the result display pane, with no change made to the list of parameters in the list of characteristics and in the list of key figures; receiving a second selection by a user from among the parameters associated with at least one of the list of characteristics and the list of key figures; further configuring the functionality of the adaptive filter by selecting predetermined filtering algorithms corresponding to the second selection; adaptively filtering the accessed business intelligence data based on the first selection and the second selection, the second selection triggering the adaptive filter; and modifying the displayed results based on the adaptive filtering results of the first and the second selections, with no change made to the list of parameters in the list of characteristics and in the list of key figures.