1. A method comprising, by one or more computer systems: in response to a user of a software application hovering a pointer over a reference to an entity within a graphical user interface (GUI) presented to the user by the software application, generating a hover card associated with the entity, wherein the hover card comprises a graphical object containing: a photograph or icon representing the entity; a name of the entity; a plurality of unified communications (UC) icons that are each configured to attempt to establish a particular type of communication session between the user and the entity when selected by the user in the hover card; a title of the entity, the title comprising a formal title of the entity within an organization, a label describing the entity's role within a community, or an alias of the entity; an indication of the current status of the entity; an indication of an identification of the entity, the identification comprising a user identifier, a system identifier, or a community identifier; and a microblog display comprising a microblog authored by the entity and an indication of a date the microblog was authored by the entity; and presenting the hover card to the user proximate to the pointer.