1. A computer implemented method for providing an augmented reality display of an image with database record data, the method comprising: receiving, at one or more processors, data of the image; sending a request message requesting record data associated with the image data from one or more of a plurality of Customer Relationship Management (CRM) records stored in a database system, the database system being associated with a CRM service; receiving the requested record data; generating a graphical display of the image augmented with the record data based at least in part on one or both of a position or an orientation of the image, the graphical display comprising a selectable link providing one or more of: access to a CRM record associated with the record data, or communication with a person associated with the image and associated with the record data; and providing the graphical display of the record data in combination with the image on a display device.