1. A computer-implementable method for managing the entitlement of a feature associated with a device, comprising: receiving device identifier data associated with a device, the device identifier data received after the device is manufactured: processing the device identifier data to identify a feature associated with the device, the feature available for implementation; providing feature data corresponding to the feature; receiving user input data comprising feature acceptance data; processing the device identifier data, the feature data, and the feature acceptance data to generate feature entitlement data; processing the feature entitlement data to entitle the implementation of the feature, the processing the feature entitlement data to entitle of the implementation of the feature comprising a late binding of the feature with the device that comprises license data of the feature; and wherein the feature entitlement data is processed by a personalization agent associated with the device, the personalization agent determining a unique device identifier of the device, the unique device identifier being based at least in part upon the device identifier data, the personalization agent establishing a connection with a feature management entitlement system and using the unique device identifier to authenticate the device to the feature entitlement management system.