1. A computer-implemented method comprising: receiving, at a computer system, a plurality of event reports from a client computing device, wherein the plurality of event reports identify a same report ID and comprise at least one event counter specifying a number of times that an identified event occurred during rendering of content by the client computing device; responsive to receiving the plurality of event reports, consolidating, by the computer system, the plurality of event reports identifying the same report ID into a single event report; and storing, by the computer system, the single event report in a database.