1. A computer-implemented method of processing text to analyze the underlying subconscious mindset associated with that text, the computer-implemented method using a computer system having (i) a plurality of computer-implemented functions, and (ii) one or more databases, the computer-implemented method comprising the steps of: a) executing a word parsing function and a word filtering function of the computer system that (i) parses words of the text into objective words and subjective words; and (ii) stores the parsed subjective words of the text in the one or more databases; b) executing a word analysis function of the computer system that: (i) compares the parsed subjective words with registered subjective words preloaded in the one or more databases, wherein the registered subjective words include substantially all subjective words and are assigned two-dimensional coordinate values based on expectation of change associated with one of the two dimensions and perception of control associated with the other of the two dimensions, wherein expectation of change reflects a range from expectation that a situation should be different to expectation that a situation should remain the same and wherein perception of control reflects a range from lack of control of a situation to perceived control of a situation; (ii) associates two-dimensional coordinates with each of the subjective words of the text as a result of the comparison with the registered subjective words; and (iii)stores the associated two-dimensional coordinates for the subjective words of the text in the one or more databases; and c) executing a mapping function of the computer system using the two-dimensional coordinates that creates a map showing geographic locations of one or more subjective words of the text in relation to one or more other subjective words of the text, wherein collocated mapping points of two or more subjective words constitute attitudinal equivalence of those two or more subjective words.