1. A method for determining and utilizing a user influence score, comprising: retrieving user activities from a social network, the user activities comprising activities, associated with the social network, by the user; retrieving connection activities from the social network, the connection activities comprising activities, associated with the social network, by primary connections, the primary connections comprising social network connections of the user; calculating, for the user, a user influence score for each of a plurality of locations based on: the volume of user actions proximal the location; an influence score of each primary connection for the location, based on the volume of connection activities of the social network connection proximal a geographic location; an engagement level between the primary connection and the user, based on a history of social network interactions between the user and the primary connection; and calculating a topical influence score for a topic based on: the volume of user actions related to the topic; the general engagement level with the user for the topic; an influence score of each primary connection for the topic, based on the volume of connection activities generated by the primary connection and associated with the topic; and the engagement level between the primary connection and the user; sending data derived from the user influence score for a location to a mobile module.