1. A method for identifying trends in phrases of content based on user interaction with the content, the method comprising: (a) receiving, by a server, identification of a plurality of clicks of encoded uniform resource locator (URL) links; (b) identifying, by the server, for each of the plurality of clicks, in content identified from decoding the encoded URL links, a plurality of phrases that correspond to a predetermined set of keywords; (c) determining, by the server, a velocity of clicks on content corresponding to each phrase of the plurality of phrases; (d) identifying, by the server, a trend in one or more phrases of the plurality of phrases based on the velocity of clicks.