1. A method comprising: obtaining one or more velocity metrics indicative of velocity attributes associated with development and deployment of an application program; storing the one or more velocity metrics in an application run-time environment in association with the application program and one or more data sets output by the application program; and computing a valuation for the one or more data sets output by the application program based on the one or more velocity metrics; wherein the obtaining, storing, and computing steps are performed by one or more processing devices each comprising a processor and memory.