1. A system to process and assign product data including values for a product data record corresponding to a product, comprising: a network interface to receive a product data record over a network from a source; and a memory having stored thereon computer readable instruction code, including, a rule set including rules associated with the product data record, and a processing manager to apply the rules to the product data record and determine availability of values to a venue, the processing manager including an assignment manager to determine the values in the product data record to assign and make available to the venue based on the rules.