1. A method of providing interactive guidance to a user of a computerized application, the method comprising: receiving a user request to obtain interactive guidance with respect to said computerized application; based on the user request, selectively retrieving an interactive guidance script from a repository of previously-recorded interactive guidance scripts; playing said interactive guidance script with respect to said computerized application; and automatically executing by said interactive guidance script at least one action on behalf of the user with regard to said computerized application.