1. A method for administering an on-line auction, comprising the steps of: designating at least one auction item for an on-line auction; providing on-line bid access to said at least one auction item by at least one authorized participant; receiving, via an on-line computer interface, at least one respective incentive points bid by said at least one authorized participant for the auction item; determining that each respective incentive points bid made by a respective authorized participant does not exceed an incentive points total available to that respective authorized participant; maintaining at least a respective high incentive points bid for each respective auction item; and identifying, upon ending an auction period for a said auction item, one said authorized participant who submitted a highest incentive points bid for that auction item.