1. A system comprising: one or more user interface processors; an application server coupled to the one or more user interface processors; and an in-memory system coupled to the application server; wherein the application server comprises a sub-procedure generator processor for generating a plurality of price master data lookup procedures that are capable of being executed in parallel and for storing the plurality of price master data lookup procedures in a repository in the in-memory system; wherein the application server comprises a pricing processor; wherein the in-memory system comprises a stored procedure processor and a parallel processor; wherein the pricing processor is operable to request a price calculation from the in-memory system; wherein the stored procedure processor is operable to receive the request for a price calculation from the pricing processor, to access the repository of price master data lookup procedures, and to provide the price master data lookup procedures to the parallel processor; wherein the parallel processor is operable to retrieve price master data in parallel using the price master data lookup procedures to access a price master database without use of a cache memory; wherein the stored procedure processor is operable to transmit the price master data to the pricing processor; wherein the pricing processor is operable to calculate a price using the price master data retrieved from the price master database in the in-system memory; and wherein the generation of the plurality of price master data lookup procedures that are capable of being executed in parallel comprises: retrieving pricing customization data from a customization database in the in-memory system: analyzing the pricing customization data; translating the plurality of price master data lookup procedures into a data flow graph based on the pricing customization data; identifying independent paths in the data flow graph; and marking one or more price master data lookup procedures as capable of parallel execution based on the identified independent paths.