1. A computer-implemented method, comprising: detecting, by a content-producing computing device, a data-handoff condition for replicating data or a service to a first alternative content producer; determining a namespace to replicate to the first alternative content producer, wherein the namespace includes a data collection associated with at least one structured name prefix; identifying the first alternative content producer to which the namespace is to be replicated; synchronizing a namespace configuration with the first alternative content producer, wherein the namespace configuration identifies a set of data items from the namespace which facilitates the first alternative content producer to host the data or service; and in response to the content-producing computing device being identified as a second alternative content producer by a remote content producer, advertising, by the content-producing computing device, routing information for a content object received from the remote content producer, wherein the content object is migrated from the remote content producer, and wherein the routing information enables a remote device to obtain the received content object from the content-producing computing device.