1. A novel non-relational transactional and analytical database comprising at least two neurons, wherein one of said neurons is classified as a meme that is identified by at least one name, said name being termed as an alias , and the other said neuron is classified as a link, said link representing a logical three-way relationship between any three neurons in the database, and wherein said meme and said link are identified in terms of identifiers belonging to an arbitrary system of unique identification, and the database is operated through an application program interface (API).