1. A computer-implemented method of identifying an entity associated with a wireless network access point, comprising: accessing, by one or more processors, an estimated location of a wireless network access point; accessing, by the one or more processors, a string of characters associated with a service set identifier (SSID) associated with the wireless network access point; analyzing, by the one or more processors, the SSID to identify at least one text signal, the at least one text signal comprising a set of one or more characters; identifying, by the one or more processors, an entity associated with the wireless network access point based at least in part on the text signal and the estimated location of the wireless access point; and outputting, by the one or more processors, information associated with the entity; wherein identifying, by the one or more processors, an entity associated with the wireless network access point based at least in part on the text signal and the estimated location of the wireless access point comprises: accessing, by the one or more processors, a database of entity information; identifying, by the one or more processors, a plurality of candidate entities based at least in part on the estimated location of the wireless network access point; determining, by the one or more processors, a confidence score for each of the plurality of candidate entities based at least in part on the text signal; and identifying, by the one or more processors, at least one of the plurality of candidate entities as the entity associated with the wireless network access point based at least in part on the confidence score; wherein the confidence score is determined based at least in part on a distance between the estimated location of the wireless network access point and a location of the candidate entity.