1. A method comprising: under control of one or more computer systems configured with executable instructions, receiving multiple customer reviews pertaining to an item in an electronic catalog, each of the multiple customer reviews comprising a corpus of text; displaying at least some of the multiple customer reviews on an item review page corresponding to the item to which the customer reviews pertain; determining an identity of links to items in the electronic catalog in the corpuses of text; aggregating each determined link to form a pool of links to items in the electronic catalog; ranking the pool of links according to a first set of predetermined criteria; filtering the pool of links according to a second set of predetermined criteria; and displaying, on the item review page, one or more links from the pool of links according to the ranking and the filtering of the pool of links.