1. A method, implemented by a server computing system programmed to perform the following, comprising: receiving, by the server computing system, a consumer request pertaining to product asset management from a client, the consumer request comprising one or more product-related certificates that associates the client with the one or more products, the product-related certificate comprising at least one extended attribute object identifier, the at least one extended attribute object identifier having a corresponding product attribute; for each of the at least one extended attribute object identifiers, searching a data store to identify a product that corresponds to the extended attribute object identifier; and generating, by the server computing system, a response to the consumer request based on the at least one product that is identified in the data store.