1. A computerized method for creating a new brokerage account within a financial institution, the method comprising: providing a new account wizard software component which invokes a rules engine to guide a user through a new account opening process comprising: creating a new account application; prompting the user to select a new account type; searching, one or more of the financial institution's databases, for an applicant's pre-existing customer information from; retrieving the applicant's pre-existing customer information from one or more of the financial institution's databases if it exists; pre-filling the new account application data fields with data derived from the new account type selected and the applicant's pre-existing customer information; guiding the user through a series of continuously and dynamically adapted data collection procedures that display valid data options and data fields, wherein the data options and data fields are dynamically adapted based on the user's previous entered data entries; and providing a workflow management system which accesses workflow rules to provide automated routing of data and accesses assignment rules to provide automated assignment of new account creation tasks to appropriate individuals, wherein the automated routing and automated assignment are determined based on the corresponding rules and user-entered data collected by the new account wizard software component.