1. An apparatus for providing focused paid content, comprising: a server including a processor to execute instructions stored in a memory and operable to execute the instructions to cause logic to: receive a search parameter; determine a first concept relating to the search parameter; determine a second concept relating to the search parameter; determine type of content for a first search result entry to represent the first concept; determine type of content for a second search result entry to represent the second concept; provide the first conceptual search result entry including a first paid content relating to the first concept; and provide the second conceptual search result entry including a second paid content relating to the second concept, wherein the first and second conceptual search result entries are provided on a same page, and the first and second conceptual search result entries comprise search results corresponding to the search parameter.