1. A method of creating a custom feed for users of a database system, the method comprising: receiving, from a tenant, one or more criteria specifying which events are to be tracked for possible inclusion into a feed to be displayed; receiving data indicative of an event; the database system analyzing the event to determine if the criteria are satisfied; if the criteria are satisfied, adding at least a portion of the data to a table that tracks events for inclusion into at least one feed for a user of the tenant.