1. A system for a bidding process for a social group, the system comprising: a memory device; a processor connected to the memory device, wherein the processor is configured to perform: creating the social group whose participants are involved in an online conversation; aggregating data associated with the online conversation and a group profile of the social group; determining, based on the online conversation data and the group profile data, a context of the online conversation and a goal of the social group; embedding in real time, in response to determining the context of the online conversation and the goal of the social group, a request to initiate a real-time bidding interaction in a data stream of the online conversation, wherein content of the request to initiate the real-time bidding interaction is inserted into a discussion thread inline with the online conversation of the social group; presenting on a user interface of a display device, the discussion thread in real-time with the inserted request to initiate the real-time bidding interaction and selectable elements enabling the participants of the social group to respond to the request to initiate the real-time bidding interaction; receiving, in response to the request to initiate the real-time bidding interaction, a real-time response from the participants of the social group; requesting, as a result of the real-time response from the participants of the social group, biddings from at least one provider of goods, services, discounts, and advertisements associated with the determined context of the online conversation and the goal of the social group; receiving, in response to the request for biddings from the at least one provider, at least one first bidding from the at least one provider, the at least one first bidding associated with the determined context of the online conversation and the goal of the social group, the at least one provider providing at least one item associated with the context of the online conversation and the goal of the social group; embedding in real-time, in response to receiving the at least one first bidding from the at least one provider, the at least one first bidding in the data stream of the online conversation, wherein content of the at least one first bidding is inserted into the discussion thread of the online conversation inline with the online conversation of the social group; presenting on the user interface of the display device, the discussion thread in real-time with the inserted at least one first bidding, selectable elements enabling the participants to respond to the at least one first bidding from the at least one provider, and a selectable element to enable participants to request better biddings; allowing the participants to interact with the selectable elements within the discussion thread on the user interface of the display device in real-time to accept the at least one first bidding, not accept the at least one first bidding, or request better biddings.