1. A method for creating a multi-player game environment for single-player use on an electronic entertainment system, the method comprising: providing a first user with an option to play a single-player game or a multi-player game using at least one artificial intelligence (AI) character, wherein the at least one AI character is based at least in part on behavior of a second user; receiving a selection by the first user of at least one AI character; executing non-transitory computer readable instructions stored in memory to effectuate the at least one AI character in the single-player game or the multi-player game; and executing non-transitory computer readable instructions stored in memory to display the game environment for game play, wherein the game environment is populated with an avatar effectuating the behavior of the at least one AI character.