1. A method comprising: under control of one or more processors configured with executable instructions, examining, by the one or more processors, one or more corpuses of text associated with a particular item in an electronic catalog to identify one or more phrases to suggest as tags for association with the particular item in the electronic catalog, the one or more phrases being capitalized phrases within the one or more corpuses of text that occur more than a threshold number of times; and suggesting, by the one or more processors, at least one of the one or more capitalized phrases that occur within the one or more corpuses of text more than the threshold number of times as a tag to be associated with the particular item.