1. A system comprising: hardware processing circuitry; a hardware memory storing instructions that configure the hardware processing circuitry to perform operations, the operations comprising: determining, from a query log stored in a database, trending queries that are each indicated as being received at least a threshold number of instances, the trending queries being performed by users of a network publication system; identifying item pages that correspond to the trending queries, each of the item pages having a corresponding item; and identifying aspects of the items corresponding to the identified item pages, the aspects being stored as data within the database, each aspect identifying a feature of its corresponding item; and generating a graph to include query nodes for each of the trending queries generating a leaf node in the graph for each of the aspects from the item pages; generating connections between the leaf nodes and the query nodes for each of the trending queries; generating a destination page indicating at least one of the identified aspects based on the generated graph; and cause display of the destination page on a client device.