1. A wireless end-user communication device, comprising: one or more modems for enabling the wireless end-user communication device to communicate over a wireless network; a user interface; and one or more processors configured to: assist in presenting, through the user interface, a first plurality of selection options, the first plurality of selection options for customizing at least an aspect of a first service plan element of one or more service plan elements of a service plan bundle, the first service plan element associated with a service plan category comprising a set of one or more service plan elements of a particular communication service type, the first service plan element providing access to one or more communication services over the wireless access network; assist in obtaining, through the user interface, a first user input indicating a first user selection from the first plurality of selection options; and assist in providing, to a network system communicatively coupled to the wireless end-user communication device by the wireless network, information based at least in part on the first user selection, the information for enabling the network system to provision one or more network elements to implement a customized service plan bundle based on the first user selection.