1. A method, implemented by physical and tangible computing functionality, for administering consent associated with application functionality, comprising: receiving a request from an entity to access an application feature of the application functionality, that application feature corresponding to a requested feature; accessing a data store that provides consent information, the consent information identifying use conditions associated with respective application features; determining, based on the consent information, whether the entity has previously given consent with respect to a use condition that is associated with the requested feature, and that previously given consent is effective with respect to a present circumstance in which the entity seeks to use the requested feature; if the entity has previously given presently-effective consent, permitting the entity to access the requested feature; and if the entity has not previously given presently-effective consent, declining access to the requested feature by the entity.