1. A method, comprising: presenting, by a communication device comprising a processor, a user interface; receiving, by the communication device, a user interface policy from a service provider of a communication system in communication with the communication device to manage operations of the user interface, the user interface policy including a branding policy comprising a look-and-feel of the user interface that, when presented at a touch-sensitive display of the communication device, is consistent with a brand image, the brand image thereby conveyed through the user interface; detecting, by the communication device, a request from a user of the communication device to perform an adaptation of the user interface to generate an adapted user interface, wherein the adaptation of the user interface comprises an addition to the user interface associated with a service; analyzing, by the communication device, the adapted user interface to determine compliance with the user interface policy; managing, by the communication device, the adaptation of the user interface according to the user interface policy by: determining whether the user is subscribed to the service, responsive to determining that the user is not subscribed to the service, presenting to the user via the user interface an option to initiate a subscription to the service and thereby enable the service, and rejecting the request to perform the adaptation of the user interface, responsive to the user not subscribing to the service; and performing, by the communication device, the adaptation of the user interface responsive to determining that the user is subscribed to the service and determining that the adaptation of the user interface complies with the user interface policy.