1. A computer implemented method for providing selective notifications in an online social network, the method comprising: receiving an information update capable of being stored in a database and capable of being included in an information feed displayed on a display device; providing one or more notification options in association with the information update; receiving a selection of the one or more notification options, the selected one or more notification options defining one or more conditions for sending a network communication indicating data received in association with the information update; and storing the one or more notification options on a storage medium.