1. A method of a system comprising: matching primary data generated from a fingerprint data with targeted data based on a relevancy factor using a relevancy-matching server; locating in a storage at least one of the targeted data, a reference to the targeted data and a metadata of the targeted data using the relevancy-matching server; associating a mobile device with a television; constraining an executable environment in a security sandbox of the mobile device; executing a sandboxed application in the executable environment capable of bypassing at least one access control of the security sandbox; processing in the sandboxed application an embedded object; wherein at least one of the television and the mobile device to generate the fingerprint data from characteristic features of media data; processing the fingerprint data from at least one of the television and the mobile device through a content identification server; and communicating the primary data from the fingerprint data to any of a number of devices with access to identification data of at least one of the television and an automatic content identification service of the television through the content identification server.