1. A method executed on a hardware-containing system comprising: receiving from a requestor device at least one indication of a physiological response by a person to a general advertisement displayed on a billboard or a poster, the at least one indication indicative of a marketing impact on the person; acquiring an indication of a characteristic of the general advertisement displayed on the billboard or the poster including at least: capturing, by a camera, an image of the general advertisement displayed on the billboard or the poster; determining at least one content attribute of the captured image of the general advertisement by analysis of the image; and characterizing the at least one content attribute of the captured image of the general advertisement; initiating a selection of a targeted-advertisement based at least partially on the characteristic of the general advertisement and the at least one indication of the physiological response by the person to the general advertisement; and returning an indication of the targeted-advertisement, wherein at least one of the acquiring or the initiating are performed by an electronic device.