1. A method, comprising: receiving, by a content distribution system, first user generated content associated with an opinion of a product or a category; providing, by the content distribution system, the first user generated content to a host system of a third party web page, wherein the first user generated content is in a particular format that facilitates a ranking of the third party web page by one or more search engines; the content distribution system selecting second user generated content based on a syndication time interval, wherein the second user generated content is in the particular format or a different format that facilitates the ranking of the third party web page by the one or more search engines; receiving, by the content distribution system, a request from a user computer, wherein the request is for content associated with the third party web page; providing, in response to the request, the second user generated content by the content distribution system to the user computer; and the content distribution system instructing the user computer to display the third party web page with the second user generated content and without the first user generated content.