1. A system to display augmented data, comprising: a processor; and a memory communicatively coupled to the processor, the memory bearing processor instructions that, when executed by the processor, cause the system to at least: determine augmentation data based on a context associated with a user device, the augmentation data comprising a plurality of augmentations, each of the plurality of augmentations associated with one of a plurality of physical venues including a certain physical venue, and wherein the context includes information regarding the user's environment; generate one or more clusters, each cluster of the one or more clusters comprising a subset of the plurality of augmentations, wherein each cluster of the one or more clusters represents one of the plurality of physical venues; grouping each of the plurality of augmentations into one of the one or more clusters based on a respective location of the plurality of physical venues; determine rendering formats for each of the one or more clusters, wherein the rendering formats determine at least a look of conceptual representations of the one or more clusters, wherein the look of the conceptual representation of a cluster is based on at least a first property of the subset of the plurality of augmentations grouped into the cluster, and wherein the conceptual representation is different from individual augmentations within the cluster, and wherein a respective rendering format for a certain cluster of the one or more clusters associated with the certain physical venue is based on the subset of the plurality of augmentations associated with the certain physical venue, and wherein the certain cluster of the one or more clusters comprises at least one lower-level cluster, wherein the rendering formats for the at least one lower-level cluster is based on an at least one second property of a second subset of the subset of the plurality of augmentations.