1. A method for generating one or more wake-up words, the method comprising: receiving a text representation of the one or more wake-up words; determining a strength of the text representation of the one or more wake-up words based on one or more static measures; receiving an audio representation of the one or more wake-up words; determining a strength of the audio representation of the one or more wake-up words based on one or more dynamic measures; and providing feedback on the one or more wake-up words based on the strengths of the text and audio representations.