1. A computer-implemented method for associating users of an enterprise network to a record stored in a database of records, the method comprising: detecting, by one or more computing systems, a change in a status of a first record in the database of records, the first record including enterprise-related information, the first record having an associated state field having one of two or more possible states, each of the two or more states representing a respective status of the first record, the detection of the change in the status including detecting a change of the state in the state field; and in response to the detection of the change in status: identifying, by the one or more computing systems, one or more related users in the enterprise network that are currently relevant to the first record based on the change in the status, the identifying including: identifying one or more other records in the database that are related to the first record; and identifying, for each of the one or more identified records, one or more users in the enterprise network that are related to the respective identified record; and subscribing, by the one or more computing systems, each of the one or more identified related users to the first record.