1. A network system, comprising: memory configured to store a service offer set comprising one or more service plans to be communicated to an end-user device and further comprising one or more service plan selection options actionable by an end-user device user; and one or more network elements configured to: obtain the service offer set from memory, publish the service offer set to the end-user device over a wireless access network, receive an offer set user selection from the end-user device, and provision one or more network functions based on the offer set user selection.