1. A system, comprising: a memory that stores computer-executable components; a processor, operatively coupled to the memory, that executes computer-executable components, the computer-executable components comprising: a collection component configured to collect a subset of industrial data from a set of devices of an industrial automation system and store the industrial data in a data store that is part of a cloud platform; and a simulation generator component configured to simulate at least one device of the set of devices to facilitate simulation of the industrial automation system, and generate a simulation model that corresponds to the industrial automation system based on the simulation of the at least one device, based on a result of an analysis of the subset of industrial data.