1. An article comprising a tangible machine-readable storage medium embodying instructions that when performed by one or more machines result in operations comprising: receiving input from a user over a data entry field; conducting an attribute-limited search in a transactional data store storing transactional data for a value that matches the user input, the attribute-limited search being limited to one or more, but less than all, attributes in the transactional data store; in response determining that a match between the user input and the value of the one or more searched attributes exists, accessing a transactional data store record having the match; and in response to determining that the match does not exist, conducting a second search in a second data store for a value that matches the user input, the second search being directed to the attributes of the attribute-limited search and at least one additional attribute, the second search identifying a matching second data store record; the second data store being mapped to the transactional data such that content of the second data store is populated based on content of the transactional data store, searching and reporting of the second data store being quicker than searching and reporting of the transactional data store.