1. A method of generating a product/service/benefit result list substantially in real time in response to a match request from a PSB seeker using a computer network, comprising: maintaining a database including a plurality of PSB listings, wherein each PSB listing is associated with a PSB provider, at least one PSB criteria factor, and a modifiable bid amount that is independent of other components of the PSB listing, the bid amount being associated with at least one of the PSB and the PSB provider, the bid amount corresponding to a money amount that is deducted from an account of a PSB provider associated with the PSB upon receipt of a request of at least one of information about the PSB provider or the PSB itself; receiving a PSB match request, which includes seeker questionnaire/criteria information, from the PSB seeker; identifying the PSB listings having PSB criteria which generate a match with the PSB match request; ordering the identified PSB listings into a PSB result list in accordance with the values of the respective bid amounts for the identified PSB listings; receiving a retrieval request from the PSB seeker to retrieve information associated with a PSB listing in the result list; recording a retrieval request event including account identification information corresponding to the PSB provider, to permit maintenance of accurate account debit records.