1. A system comprising: a processor; a tangible, non-transitory memory communicating with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising: converting, by the processor using an extraction tool having a processing Structured Query Language (SQL) macro, Structured Query Language (SQL) variables to Statistical Analysis System (SAS) variables with standardized and consistent Statistical Analysis System (SAS) variable names in SAS flat files on a data management server; extracting, by the processor, data from the SAS flat files on the data management server based at least in part on contents of customer files respectively associated with customers, wherein the data comprises customer variables, analyzing, by the processor, the customer variables in the customer files to determine trends in customer behavior; determining, by the processor, the customer variables to use in a plurality of models, wherein the customer variables referenced in a variable file are determined by the plurality of models that use a particular variable; determining, by the processor, model logic based on the customer variables and the trends in customer behavior; enabling, by the processor, creation of the plurality of models based on the model logic; and delivering, by the processor, the data directly to the plurality of models.