1. A method of displaying search results of data in a search and display window, the method comprising: a) displaying a primary search result in a primary search results portion of the search and display window using a primary search algorithm in response to a primary search query, wherein the primary search result comprises a primary data set, wherein each datum in the primary data set is displayed using an electronic representation of the datum; b) receiving a first user selection of one of the electronic representations of the primary search result; and c) displaying a first secondary search result in a secondary search results portion of the search and display window matching one or more parameters associated with the first user selection using a secondary search algorithm, wherein the first secondary search result comprises a secondary data set, wherein each datum in the secondary data set is displayed using an electronic representation of the datum.