1. A computer program product comprising a computer useable medium having a computer readable program for a data server-managed web services runtime, the operations of the computer program product comprising: accessing web service metadata in a web services management metadata store; determining that there is a change in the web service metadata in the web services management metadata store; and automatically managing a data access based web service in response to a change in the web service metadata in the web services management metadata store, wherein the data access based web service is configured to execute in cooperation with a generic web service runtime module deployed on an application server, the application server configured to support dynamic deployment of web services.