1. A method comprising: in a data storage device that includes a controller and a non-volatile memory, performing: storing, by the controller, a count of erase pulses corresponding to a particular region of the non-volatile memory and storing a write/erase (W/E) counter value associated with the particular region of the non-volatile memory; calculating an effective count based on one of a product of the stored count of erase pulses and the stored W/E counter value or a ratio of the stored count of erase pulses to the stored W/E counter value; and in response to the effective count satisfying a threshold, initiating a remedial action with respect to the particular region of the non-volatile memory.