1. A method for operating a computer to analyze image evaluation data from electronic survey respondents to evaluate preferences related to two dimensional and three dimensional images, the method comprising: receiving data files, wherein said data files include designated area data, image attributes, and survey respondent opinions for at least one image in an electronic survey; providing a user interface to permit an operator to reformat said designated area data and set analysis parameters; performing cluster analysis to said data files to reduce the dimensionality of said designated area data and to classify areas of the survey images that generate positive and negative responses; producing coordinate data to map cluster classifications onto the survey images; producing coordinate data for construction of a heat map of said designated area data; performing descriptive statistical analysis to said data files; performing a cluster score evaluation to identify clusters of interest; linking respondent comments and results from said descriptive statistical analysis to said clusters of interest; and saving analysis results for processing by a viewing means.