1. A computer-implemented process for identifying conceptually related terms in results of a search query, comprising: using a computer to perform the following process actions: inputting terms employed in a search query; identifying word tokens in the search query terms; identifying potential phrases that can be made from the identified word tokens in the search query terms; inputting the results of said search query; and identifying conceptually related words and phrases in the search query results corresponding to the identified word tokens and potential phrases.