1. A method of modifying search results of a search engine comprising: (a) identifying a first target page, wherein said first target page has a first ranking used by the search engine in responding to queries directed to a target term; (b) identifying one or more spam pages; (c) automatically causing said one or more spam pages to create explicit links to said first target page with a computing system; wherein said explicit links are created by the computing system at a frequency rate sufficient to reduce said first ranking and are included as hypertext markup language (HTML) content in said one or more spam pages; (d) repeating any of steps (b) and/or (c) until said first ranking used by the search engine is reduced below a target threshold, without modifying how the search engine processes input queries.