1. A computer program product comprising a computer useable medium having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to: receive first customization request data and second customization request data for a virtual object to be purchased by a user in a virtual world computing environment; encode the first customization request data and the second customization request data into a value; invoke an instantiation of the virtual object such that the virtual object has a customizable component; and send the value to the virtual object so that a first customizable feature routine in the virtual object extracts the first customization request data from the value to customize the customizable component of the virtual object according to the first customization request data and so that a second customizable feature routine in the virtual object extracts the second customization request data from the value to customize the customizable component of the virtual object according to the second customization request data.