1. A method for automatically creating a database of fingerprints/landmarks related to known media samples for use in an audio recognition system, comprising: extracting a plurality of parameters from a media including a known media sample during a playing of the media by a user; transmitting the plurality of parameters to a predetermined server on a communication network, which predetermined server is coupled to a recognition database; storing the plurality of parameters in the recognition database along with an identity of the known media sample; and processing the plurality of parameters into a plurality of fingerprints/landmarks used in a recognition process.