1. A method performed by a network system, the method comprising: managing a plurality of content, the plurality of content including a particular content; assisting in preloading at least a first portion of the particular content to a storage element coupled to the at least one content distribution server by a communication network; obtaining information to assist in identifying a portion of a user interface of a wireless device associated with the storage element, the wireless device communicatively coupled to the network system over a wireless access network; obtaining a service launch object associated with the particular content for placement in the identified portion of the user interface; and sending configuration information to the wireless device over the wireless access network, the configuration information configured to assist the wireless device in placing the service launch object in the identified portion of the user interface.