1. A method operating on one or more network devices, comprising: detecting a communication about a target media content; obtaining a plurality of target media content variables that map to one or more social interaction attributes associated with the communication; nominally factoring at least one of the plurality of target media content variables; and determining a classification for the target media content by providing the plurality of target media content variables, including the nominally factored target media content variable, to a classifier trained using at least one nominally factored training media content dataset that maps to at least one training social interaction attribute.