1. A computer-implemented method comprising: receiving search data by a computer system; identifying a category related to at least a portion of the search data; determining, by the computer system and based on the search data, a topic for content associated with the identified category; and determining, by the computer system, a score indicative of a level of popularity for the topic, wherein determining the score is based on the search data and on one or more formats for the content associated with the topic.