1. A method comprising: receiving an indication of a touch event at a touch screen display; determining a gesture classification and an implementation characteristic classification for the touch event, wherein determining a gesture classification comprises determining a type of gesture corresponding to the touch event; and for a respective type of gesture, enabling provision of substantively different user interface effects for respective different implementation characteristic classifications of the respective type of gesture, wherein enabling provision of substantively different user interface effects comprises causing provision of an object level zoom effect in response to a first implementation characteristic classification of the respective type of gesture and causing provision of a proportional zoom effect in response to a second implementation characteristic classification of the same respective type of gesture, wherein the object level zoom effect causes borders of an object to be selected within an image so as to maintain the object within a resulting image while reducing background information with the object that is maintained within the resulting image being based upon an importance of the object, and wherein the proportional zoom effect is performed at a rate of zooming proportional to an implementation characteristic.