1. A computer-implemented method, comprising: obtaining one or more query terms from a search query input by a user; for each of the one or more query terms: searching a standardized entity taxonomy to locate a standardized entity that most closely matches the query term, the standardized entity taxonomy comprising an entity identification for each of a plurality of different standardized entities; calculating a confidence score for the query term-standardized entity pair for the standardized entity that most closely matches the query term; tagging each query term in the search query with the entity identification corresponding to the standardized entity that most closely matches the query term and the calculated confidence score; and augmenting the search query with the entity identification corresponding to the standardized entity that most closely matches the query term along with an OR operator between the query term and the entity identification corresponding to the standardized entity.