1. A method executed by software instructions on a hardware processor for displaying a search result on a mobile terminal, comprising: sending a search request, wherein the search request comprises a mobile terminal identifier corresponding to a native application list of the mobile terminal; receiving the search result containing a native application call identifier; and calling a native application in the mobile terminal according to the native application call identifier via, and displaying the search result via the native application, wherein, the search result containing the native application call identifier is generated by: acquiring a type of the search result; and when the type of the search result belongs to a predetermined type, adding the native application call identifier to the search result to generate the search result containing the native application call identifier, wherein the predetermined type includes at least one of a video type, an audio type and a picture type; wherein, adding the native application call identifier to the search result comprises: searching for the native application corresponding to the type of the search result in the native application list; when the native application corresponding to the type of the search result is found, adding the native application call identifier to the search result according to the native application; and when the native application corresponding to the type of the search result is not found, adding a recommendation of the native application to the search result according to the type of the search result; wherein calling a native application in the mobile terminal according to the native application call identifier comprises: sending a call instruction containing the native application call identifier to a local service; starting a corresponding native application according to the call instruction; and transmitting the search result to the native application and displaying the search result via the native application, wherein the native application is at least one of native applications of a video type, a music type, and a picture type corresponding to the type of the search result.