1. A method of identifying, with a camera, an object in an image of a scene, the method comprising the steps of: determining a distinctiveness of each of a plurality of attributes of an object of interest, independent of a camera viewpoint; determining a detectability of each of the plurality of attributes of a candidate object in the image of the scene based on a relative orientation of the candidate object; determining a camera setting for viewing the candidate object based on the determined distinctiveness of at least one attribute, so as to increase the detectability of the at least one attribute; and capturing an image of the candidate object with the determined camera setting to determine a confidence that the candidate object is the object of interest.