1. A method, comprising: receiving, by a set top box, an identifier of a user device; establishing, by the set top box, a connection with the user device using the received identifier; retrieving, by the set top box, address book information from the user device via the connection, where the address book information comprises contact information corresponding to one or more individuals; retrieving, by the set top box, social network information corresponding to a plurality of subscribers of social network services; comparing, by the set top box, the retrieved social network information to the retrieved address book information; identifying, by the set top box and based on the comparing, one or more social network subscribers corresponding to the address book information, where each social network subscriber, of the one or more social network subscribers, comprises a subscriber to a particular network service, and wherein each social network subscriber, of the one or more social network subscribers, is an individual of the one or more individuals corresponding to contact information included in the address book information; creating a social network based on identifying the one or more social network subscribers, wherein each member of the social network is a social network subscriber of the one or more identified social network subscribers; synchronizing a social network application corresponding to the set top box with a social network application corresponding to the user device; detecting social network activity corresponding to the social network application corresponding to the user device; and displaying, based on the detecting, the social network activity via the social network application corresponding to the set top box.