1. A computer implemented method, comprising: receiving, at a computer processor of a master data services platform, an original set of records; automatically transforming, by the computer processor of the master data services platform, the original set of records into a transformed set of records that combines multiple records referring to a single entity into a single record by identifying potential duplicates, the transforming based on determining (i) records with a highest number of populated fields or (ii) records having a most frequently occurring combination of values across fields within the multiple records and merging the identified potential duplicates records into a single best representing instance of the record; and generating a visualization display to visualize an impact of a distribution process related to an amount of sales, an amount of profit, or a number of purchase orders in real-time, the impact based on a reduction in records, the visualization display including (i) a first graphical representation being divided into regional distribution sub-categories prior to the reduction in records and (ii) a second graphical representation being divided into the regional distribution sub-categories to illustrate a change in regional distribution based on the reduction in records while not changing the overall amount of sales, profit or purchase orders wherein the first graphical representation and the second graphical representation are each divided into sub-representations associated with customer levels and wherein a data steward's work flow is prioritized based on an analysis of customer levels and associated sales data.