1. A system for processing message traffic from a plurality of electronic discussion forums, comprising: a computer implemented message collector for collecting messages from the plurality of electronic discussion forums; means for processing the messages based on one or more topics in order to track a plurality of pseudonyms, wherein the processing includes computing a numerical relevance score for the collected messages posted by the plurality of pseudonyms, and wherein the numerical relevance scores rates the relevance of the collected messages to at least one topic on a numerical scale; and a computer implemented report generator for generating a report on the at least one topic using results from the processing means, wherein the report at least indirectly reflects at least the numerical relevance scores for the collected messages posted by the plurality of pseudonyms.