1. An electronic gaming device comprising: a plurality of display areas; one or more paylines formed on at least a portion of the plurality of display areas; a memory, the memory including one or more tournament game structures, the memory further including one or more advertisement structures; and one or more processors configured to initiate one or more tournaments based on one or more tournament game structures, the one or more processors configured to initiate one or more advertisements based on at least one of the one or more advertisement structures and one or more triggering events; wherein the one or more processors are configured to initiate a first advertisement based on a first tournament time where the first tournament time is an intermission time period for a first tournament; wherein the one or more paylines are utilized in game play during the first tournament.