1. A computer-implemented method, comprising: generating, by a computing device, a predictive model for a web page of a website, wherein the web page includes a configuration defining one or more objects presented with the web page, and wherein each object is associated with a predictive model; determining one or more predictive model types that are associated with the predictive model; determining one or more performance indicators that correspond to each determined predictive model type, wherein performance indicators represent one or more benefits to a website; selecting a predictive model type of the predictive model out of the one or more predictive model types, wherein the predictive model type is selected based on a performance indicator corresponding to the selected predictive model type; and determining a configuration of the web page using the selected predictive model type of the predictive model.