1. A method of accessing content in a non-volatile storage device, the method comprising: in a processor executing an accessing application, the processor communicatively coupled to non-volatile storage device which storage device has (i) content and (ii) a content binding script associated with the content and including instructions to set access to the content, performing: receiving a request to access the content in the non-volatile storage device; attempting to access the content; if the attempt to access the content is successful, accessing the content; and if the attempt to access the content fails: reading the content binding script from the non-volatile storage device; and executing the content binding script, wherein the content binding script, when executed, sets the binding and permits access to the content.