1. A method comprising: associating a keyword with a first user interface area; receiving an indication that the first user interface area is currently inactive; generating a search query comprising the keyword associated with the inactive first user interface area, responsive to the first user interface area being inactive for an amount of time not exceeding a threshold period of time; receiving a result set associated with the search query; and weighting a result in the result set, responsive to the amount of time that the first user interface area has been inactive.