1. In a computing device, a system comprising: a detection component that is configured to detect actuation of a direct experience actuation mechanism coupled to the computing device and to provide an indication of the direct experience actuation; a wake mechanism coupled to the detection component, the wake mechanism being configured to wake the computing device to run at least part of a general purpose operating system upon detection of the indication of the direct experience actuation; and a program component coupled to the detection component and/or the wake mechanism, the program component being configured to: receive the indication of the direct experience actuation; and launch the computing device into the general purpose operating system and present a direct computing experience on top of the general purpose operating system, to the exclusion of presenting a general purpose computing experience that is provided by the general purpose operating system, including launching a program that corresponds to the direct computing experience for the direct experience actuation mechanism.