1. A data transformation method for transforming relationship data for a plurality of members of a social media network stored in a social media database system into graphical user interface data for display on a display screen of an internet access device by a server system comprising the steps of: retrieving by said server system of first coordinate values for a first member of said social media network from a coordinate value database; transmitting by said server system of a query to said social media database system for obtaining first data from said social media database system, said first data comprising said relationship data, said relationship data comprising data identifying a second member of said social media network having a first social media relationship with said first member; retrieving by said server system of second coordinate values for said second member from said coordinate value database; transforming by said server system of said relationship data into said graphical user interface data by performing the steps of: generating by said server system of a first image element for said first member; generating by said server system of a second image element for said second-member; generating by said server system of a first linking image element indicating said first social media relationship between said first and second members; generating by said server system of a first graphical user interface comprising said first and second image elements and said linking image element; said first image element being located on said graphical user interface at a first location determined by said server system by transforming said first coordinate values into first user interface coordinate values; said second image element being located on said graphical user interface at a second location e determined by said server system by transforming said second coordinate values into second user interface coordinate values; transmitting by said server system of said graphical user interface to said internet access device.