1. A computer program comprising: a computer readable storage medium having stored thereon: first instructions executable by a device to cause the device to display a plurality of data assets from a data asset storage as a data lineage graph; second instructions executable by a device to cause the device to determine a first relationship between a first data asset in the plurality of data assets and a second data asset in the plurality of data assets is a direct-read relationship; third instructions executable by a device to cause the device to determine a first governance rule applied to the first data asset, wherein the first governance rule relates to a lookup function; fourth instructions executable by a device to cause the device to transform the first governance rule into a second governance rule based, at least in part, on the first relationship, wherein the second governance rule relates to a pivot function; fifth instructions executable by a device to cause the device to apply the second governance rule to the second data asset; sixth instructions executable by a device to cause the device to determine a second relationship between the second data asset and a third data asset in the plurality of data assets is an indirect-write relationship; seventh instructions executable by a device to cause the device to transform the second governance rule into a third governance rule based, at least in part, on the second relationship, wherein the third governance rule relates to a merge and join function; eighth instructions executable by a device to cause the device to apply the third governance rule to the third data asset; ninth instructions executable by a device to cause the device to identify the first data asset, the second data asset, and the third data asset on the data lineage graph; and tenth instructions executable by a device to cause the device to store the first governance rule, the second governance rule, and the third governance rule to a governance rule storage.