1. A system comprising: a discoverable service of a television operating in a network to provide a communication; a sandboxed program of a device in the network to use a pseudonym of a user; wherein the device and the television are associated using at least the communication from the discoverable service; and a targeting system to: receive the pseudonym, identify the user of the device using the pseudonym, and target advertising to the user of the device using at least one of the sandboxed program and the discoverable service.