1. A method comprising: receiving from a device of a first user a selection of an item of digital media, wherein the item of digital media is stored in a database; receiving from the device of the first user an identification of a person associated with the selected item of digital media; responsive to receiving the information identifying the person, sending a notification to a device of a second user that the person has been identified in connection with the item of digital media; and enabling the identified person to reject the identification, wherein the identified user is different from the first user.