1. A computer implemented method comprising: receiving a search request from a user, the search request including one or more free search terms about a business entity; revising the one or more free search terms to consider related terms to the one or more free search terms; executing a search using an ontology, wherein terminological components of the ontology are generated, at least in part, from metadata of business objects, the search based on the revised one or more free search terms and the ontology facilitating the search semantically; and identifying at least one search result associated with the revised one or more free search terms.