1. A method for personalization of an information handling system, the method comprising: identifying a physical component change at the information handling system by reading an identifier from the physical component with an automated identification reader incorporated in the information handling system, the physical component having at least a coupling adapted to couple with a lid chassis portion of the information handling system, and the identifier including at least a marking adapted for analysis from an image taken by a camera integrated in the information handling system of the marking; applying the identifier using an entitlement agent running on the information handling system to retrieve one or more entitlements associated with the physical component from a network location; and applying the one or more entitlements with the entitlement agent to deliver and personalize digital assets loaded on the information handling system.