1. A method comprising: storing a plurality of proprietary attributes for a plurality of mobile service features in a datastore of a telecommunications system; associating each of the plurality of propriety attributes with a different set of a plurality of sets of provisioning validation rules; receiving a configuration for a mobile service from a service provider to the datastore, the configuration including a particular mobile service feature; selecting a particular proprietary attribute associated with the particular mobile service feature from the plurality of propriety attributes by using the configuration; transmitting a message for the mobile service from the datastore through the telecommunications system, the message including the particular proprietary attribute; and modifying the particular proprietary attribute in response to a modification request from the service provider by identifying the set of provisioning validation rules associated with the particular proprietary attribute and applying the identified set of provisioning validation rules associated with the particular propriety attribute.