1. A data storage device comprising: a non-volatile memory; and control circuitry operable to: evaluate a physical feature of the data storage device, wherein the physical feature is physically alterable by a user; when the physical feature is in a first state, enable host access to first secure data stored in the non-volatile memory; and when the physical feature is in a second state, disable the host access to the first secure data and enable host access to second data stored in the non-volatile memory.