1. A system, comprising: a computing device comprising a processor and a memory; and an application hiding service stored in the memory of the computing device that, when executed by the processor of the computing device, causes the computing device to at least: disable a default launch activity alias for a user application, wherein the default launch activity alias comprises a first reference to an application programming interface (API) to initiate execution of the user application; a container application stored in the memory of the computing device that, when executed by the processor of the computing device, causes the computing device to at least: query the user application for a presence of a container activity alias provided by the user application, wherein the container activity alias comprises a second reference to the API to initiate execution of the user application; display an application icon representing the user application based at least in part on the presence of the container activity alias; and call the container activity alias for the user application based at least in part on a manipulation of the application icon.