1. A gaming method comprising: receiving a first wager from a player; displaying a first image representing a game; determining a first outcome associated with the game; determining a first payout according to the first outcome and a first paytable; determining if a brand-association event has occurred; selecting a brand if the brand-association event has occurred; using a second paytable if the brand-association event has occurred, the second paytable including at least one payout associated with the selected brand; receiving a second wager from the player; displaying a second image representing a game; determining a second outcome associated with the game; and determining a second payout according to the second outcome and the second paytable, the second payout comprising the at least one payout associated with the selected brand.