1. A method of sponsorship in a virtual world comprising: selecting one or more virtual objects; making an arrangement for a RW entity to have a recognizable association with the one or more virtual objects; providing an identifier incorporated in the virtual world, which identifier is a contributory factor for communicating the recognizable association; and establishing an attribute guideline for the one or more virtual objects, which attribute guideline includes a particular attribute characteristic that serves as a special distinguishable feature as compared to another virtual object in the virtual world.