1. A system comprising: a notification server including: at least one processor; and a memory storing instructions that, when executed by the at least one processor, cause the system to perform: receiving a notification from at least one of a plurality of notification nodes, the notification being associated with a target user; acquiring information related to the target user; acquiring information related to the plurality of notification nodes; ranking the plurality of notification nodes based on at least one of the information related to the target user or the information related to the plurality of notification nodes; selecting one or more notification nodes that satisfy one or more specified ranking criteria; formatting the notification based on at least one of the information related to the target user or information related to the one or more selected notification nodes; and transmitting the formatted notification to the one or more selected notification nodes.