1. A system comprising: at least one device including a hardware processor; the system being configured to perform operations comprising: receiving a request for a webpage corresponding to a Uniform Resource Locator (URL); identifying the webpage corresponding to the URL; transmitting the webpage responsive at least to receiving the request for the webpage; mapping the URL to at least one variation of data, functions, or content assets; transmitting, via a computer network, the mapping to a content generator; injecting, by the content generator via a call to a source of new data, the at least one variation of data, functions, or content assets into a web browser application or a web-based console to obtain an optimized webpage.