1. A method comprising: a first processor analyzing first physiological data gathered by a first sensor coupled to a first headset worn by a first subject when the first subject is exposed to media, the first headset including the first processor; the first processor generating first data indicative of an emotional response of the first subject based on the first physiological data; a first transmitter associated with the first headset transmitting the first data indicative of the emotional response to a second headset worn by a second subject, the second headset including a transceiver to receive the first data; a second processor analyzing second physiological data gathered by a second sensor coupled to the second headset worn by the second subject when the second subject is exposed to the media, the second headset carrying the second processor; the second processor generating second data indicative of an emotional response of the second subject based on the second physiological data; and the second processor synchronizing the first data with the second data indicative of the emotional response of the second subject for the media to generate synchronized response data; and a second transmitter associated with the second headset transmitting the synchronized response data to a central unit.