1. A method, comprising: receiving an advertisement creative; decompiling the advertisement creative into a plurality of static elements using at least one processor by parsing the received advertisement creative to identify the plurality of static elements, the static elements each including respective fixed information; enabling a user to select a static element of the plurality of static elements to be converted into a dynamic element, said enabling including providing a user interface with which the user is enabled to interact to select the static element to be converted into the dynamic element and that indicates at least one static element of the plurality of static elements not selected to be converted into a dynamic element; and generating an unpopulated dynamic advertisement creative that is an unpopulated dynamic version of the received advertisement creative, the unpopulated dynamic advertisement creative including a placeholder corresponding to the selected static element and including the at least one static element indicated as not selected to be converted into a dynamic element, the placeholder configured to be dynamically populated with data.