1. An electronic gaming device comprising: a plurality of reels; one or more paylines formed on at least a portion of the plurality of reels; a memory, the memory including one or more tournament game structures, the memory further including one or more advertisement structures; and one or more processors configured to initiate one or more tournaments based on one or more tournament game structures, the one or more processors configured to initiate one or more advertisements based on at least one of the one or more advertisement structures and one or more triggering events.