1. A computer-implemented people matching method comprising: subscribing to a computer-implemented object, wherein the object comprises self-profiling information representing a first user, wherein the object is one of a plurality of objects, each object of the plurality of objects representing one user of a plurality of users, wherein the plurality of users are members of a computer-implemented community of users; receiving information in fulfillment of the subscription, wherein the information comprises content authored by the first user; and receiving on a mobile processor-based device a suggested match with a second user of the plurality of users, wherein the match is based on an inference of mutual interest, wherein the inference of mutual interest is based, at least in part, on a plurality of behaviors associated with one or more of the plurality of users, wherein one of the plurality of behaviors is the subscription.