1. A program storage device readable by a wireless interactive device, tangibly embodying a program of instructions executable by the wireless interactive device to perform method steps for enabling interactive participation by enrolled participants during activity occurring at a college campus venue attended by a plurality of persons, said enrolled participants employing the wireless interactive device having a unique signature associated therewith and capability to: (i) receive and transmit messages; (ii) accept input via a user input interface; (iii) output messages to a user output interface; and (iv) transmit said unique signature, the method comprising the steps of: enrolling at least some of said persons as enrolled participants, each being equipped with one of said wireless interactive devices; providing a wireless communication system adapted to transmit and receive messages with said interactive device; querying said enrolled participants to respond to at least one query with an answer entered through said user input interface and transmitted by said interactive device; and receiving answers entered by said enrolled participants.