1. A method, comprising: A) receiving, by a server computer communicatively coupled to a network, one or more keywords topically relevant to a content of a web page within a website hosted on said server computer; B) requesting, by said server computer, from a search engine: i) a first metric comprising a quantity of times said one or more keywords have appeared in a search query along with one or more question keywords during a time period; and ii) a second metric comprising a probability of receiving a high rank associated with said one or more keywords and said one or more question keywords; C) receiving from said search engine, by said server computer, said first metric and said second metric; D) calculating, by said server computer, from said first metric and said second metric, a keyword effectiveness index; E) generating, by said server computer, one or more recommendations to include a high ranked suggested content on said web page, said high ranked suggested content identified according to said keyword effectiveness index; and F) transmitting, by said server computer, to a client computer communicatively coupled to said network, said one or more recommendations.