1. A method for identification of term or phrase pairs that are associative matches, the method comprising: selecting one or more candidate term pairs for the construction of an associative model; labeling the one or more candidate term pairs with regard to the satisfaction of one or more associative criteria; determining one or more features for the one or more candidate term pairs; building a model on the basis of the one or more features; and applying the model to an unlabeled candidate term pair to determine if the pair is an associative match.