1. A computer implemented method of interacting with one or more database records in an online social networking database system, the database system having formats for data, comprising: providing, at a computing device, information to generate a user interface including a publisher configured to publish record information to a feed of a parent database record, the user interface configured to display the feed in association with the parent database record, the publisher configured to display first data fields formatted for receiving first information to update or create a first database record according to the formats of the database system, the first database record having a hierarchical association with the parent database record and being stored in the database system; receiving, at the computing device, first information in one or more first data fields associated with the first database record to update or create the first database record from the publisher; presenting a feed item regarding the update or creation of the first database record for inclusion in the feed in association with the parent database record in the user interface, the feed item including a selectable link providing a reference to the updated or created first database record; receiving a user input selecting the selectable link; and causing the publisher to display, in response to the user input, second data fields formatted for receiving second information to update the first database record or create a second database record according to the formats of the database system, the first database record having a hierarchical relationship with the second database record and being stored in the database system.