1. A method for creating a topic profile comprising: receiving a first query; identifying a first plurality of social media content items associated with the first query, wherein the first plurality of social media content items are a result of executing the first query; identifying, from among the first plurality of social media content items, a first set of one or more related keywords, wherein each keyword in the first set is referenced in at least one social media content item from among the plurality of social media content items; generating a topic profile based on the first query, wherein the topic profile comprises the first query, the first plurality of social media content items, and the first set of one or more related keywords; displaying a user interface comprising: a word cloud based on the topic profile, wherein the word cloud comprises the first query and the first set of one or more related keywords, and at least a portion of the first plurality of social media content items; receiving, via the user interface, a selection of a first related keyword from among the first set of one or more related keywords displayed in the word cloud; generating a second query based on the first query and the selected first related keyword; executing the second query; and updating the topic profile based upon a result of executing the second query.