1. A system comprises: a server system comprising: one or more processor devices; memory in communication with the one or more processor devices; and a storage device that stores a program of computing instructions for execution by the processor using the memory, the program comprising instructions configured to cause the processor to: receive images from a mixed reality device, which images including representations of physical objects; receive voice data from the mixed reality device; execute a cognitive agent to process the voice data received from the mixed reality device; determine location information to determine a correspondence between the representations of the physical objects in the images and stored information concerning the set of physical objects; generate a set of virtual objects that include data describing merchandising process concepts regarding the set of physical objects, based on input queries received in the voice data; and send the set of virtual objects to the mixed reality device.