1. A method, comprising: a computer system collecting data indicative of one or more browsing behaviors of a plurality of users, wherein each of the one or more browsing behaviors relates to display of user generated content (UGC), wherein the UGC is associated with a particular person's experience with a particular good or service; and the computer system assigning a metric to the UGC based on the data indicative of the one or more browsing behaviors of the plurality of users, wherein the metric is indicative of an extent to which the UGC is associated with a first one of the one or more browsing behaviors.