1. An apparatus comprising: a database system having one or more computer processors; and a non-transitory computer readable medium storing a plurality of instructions, which when executed, cause the one or more processors to: identify, by the database system, a field of a data record stored in a database that may be selected for a subscription update to be presented for display on a user interface of at least one computing device coupled to the database system, the data record including the identified field and a plurality of fields not identified for subscription; receive, by a database system, a subscription to the identified field of the data record; determine, by the database system, whether the subscribed field has been updated; monitor, by the database system, in response to a determination that the subscribed field has been updated, the user interface displayed by the at least one computing device, to determine whether the user interface is displaying the subscribed field in a list view, the list view including displayed fields and data records; and cause, by the database system, a notification of the update to the subscribed field to be displayed in the user interface when the database system determines that the subscribed field is being displayed the user interface, the notification being overlaid on the displayed fields and data records and including an option to refresh the subscribed data field on the user interface.