1. A computer-implementable method comprising: creating, using multiple prioritized naming rules in response to determining that more than one set of naming attributes is provided by the multiple prioritized naming rules, all valid names for a resource that is managed by a configuration management database (CMDB), where the resource belongs to a class of resources that comprises the multiple prioritized naming rules, and where the valid names are assigned by the CMDB to have a validity priority order based upon a prioritized naming rule used to create each valid name; and assigning one of the valid names a status of being a master name for the resource.