1. A method comprising: receiving a plurality of static presentation pages on a server computer in a first format; converting the static presentation pages into a second format on the server computer; specifying, on the server computer, one or more active regions on one or more of the converted static presentation pages; associating, on the server computer, the active regions with one or more server application features to produce one or more interactive presentation pages; and sending the converted static presentation pages and the interactive presentation pages from the server computer to a client computer for display using the second format, wherein the converted static presentation pages and the interactive presentation pages are arranged in a predetermined sequence, and wherein the interactive presentation pages are configured to generate a message to a particular server application feature when an associated active region is selected and receive data from the particular server application feature in response to the message.