1. A device, comprising: a memory that stores instructions; and a processing system including a processor coupled to the memory, wherein execution of the instructions facilitates performance operations, the operations comprising: receiving a plurality of blogs: detecting a media processor from a plurality of media processors requesting a media program as a requested media program from a plurality of media programs; identifying, by using a search application programming interface, subsets of blogs that are relevant to the requested media program, wherein the identifying comprises: obtaining an initial set of annotated blogs, wherein the initial set of annotated blogs are annotated as being either relevant to a requested media program or not relevant to the requested media program; training a first classifier based on the initial set of annotated blogs to generate a trained first classifier; applying the trained first classifier to unannotated blogs from the plurality of blogs to generate a first set of features associating the requested media program with the unannotated blogs; training a second classifier according to the first set of features generated by the trained first classifier to generate a trained second classifier; and applying the trained second classifier to the plurality of blogs to identify a subset of blogs relevant to the requested media program as a subset of relevant blogs; performing a sentiment analysis on the subset of relevant blogs to determine a trend based on pattern recognition, wherein the trend is related to the requested media program; selecting media program rentals according to the subset of relevant blogs; receiving a blog message from the media processor; identifying a blog leader associated with the blog message; directing the blog message to a blog group of the blog leader; subdividing the subset of relevant blogs into blog subgroups comprising one of blogs favorable to the media program or blogs unfavorable to the media program; and selecting scheduled media programming according to the subset of blogs.