1. A method of facilitating brokered web services, including: sending to an e-commerce routing hub a first request to start a supplier service session with a service identified by a unique name that is not a routing address; relying on the e-commerce routing hub to look up the unique name in a directory, to resolve the unique name to a routing address and to send an additional request to start the supplier service session to the service, corresponding to the first request to start the supplier service; conducting a message exchange with the service identified by the unique name; to bring the message exchange to an end, sending the e-commerce routing hub a first service session end message and relying on the e-commerce routing hub to match the first service session end message with a second service session end message from the service identified by the unique name and to record results of the session, the results reported with the first and/or the second service session end message.