1. A method in a computer system for providing industry-specific vertical data models, comprising: providing a core data model operable to support a plurality of object events; accessing the core data model with an object-oriented relational mapping utility; generating a plurality of industry-specific vertical data models based on the core data model using the object-oriented relational mapping utility; receiving a request for access to one of the industry-specific vertical data models; and providing access to the one of the plurality of industry-specific data models related to the request.