1. A computer-implemented method comprising: as implemented by one or more computing devices configured with a specific executable instructions: obtaining, from a content provider, registration information at a content broker for registering one or more resources associated with the content provider with a first service provider; transmitting a first service provider generation request from the content broker to the first service provider, the first service provider generation request corresponding to the registration information; determining, by the content broker and without further input from the content provider, that the one or more resources associated with the content provider should instead be provided by a second service provider rather than the first service provider; and transmitting a second service provider generation request from the content broker to the second service provider, the second service provider generation request corresponding to the registration information.