1. A computer system for capturing information related to product innovation-related data, comprising: a product idea interface for capturing an idea for a product in a product idea object; a design alternative interface for capturing a plurality of design alternatives for said product in a plurality of respective design alternative objects; a product requirement interface for capturing requirements for said product idea in product requirement objects; a product fulfillment interface which captures how well said product function fulfills said product requirements, wherein said product fulfillment interface further generates responses to queries related to levels of fulfillments of requirements encapsulated in product requirement objects by alternative designs encapsulated in design alternative objects; and a computer aided design (CAD) application having an import and export function for accessing said product idea interface, said design alternative interface, and said product fulfillment interface.