1. A method of managing content, the method comprising: receiving a request from a content application for content associated with a content subject; selectively retrieving a plurality of fields of a record stored at a database, wherein the record is associated with the content subject and wherein each of the plurality of fields includes a content segment; converting each content segment to a first format associated with a first content application, wherein the first content application includes at least one of the content segments with content having a first technical level; and converting each content segment to a second format associated with a second content application, wherein the second content application includes at least one of the content segments with content having a second technical level that is greater in technical specificity than the first technical level.