1. A method implemented by processor-executable instructions located in a storage media, the method comprising: determining a mobile-friendliness indication that is associated with a uniform resource locator (URL), wherein the mobile-friendliness indication indicates a compatibility of a page associated with the URL with one or more display characteristics of a mobile device; determining the mobile-friendliness indication based on a site comparator, a markup language comparator, a mobile-specific response examiner, and a site content analyzer to identify multiple mobile friendliness scores; identifying the multiple mobile friendliness scores based on a first weight mobile friendliness score from the site comparator, a second weight mobile friendliness score from the markup language comparator, a third weight mobile friendliness score from the mobile-specific response examiner, and a fourth weight mobile friendliness score from the site content analyzer; producing a weighted average mobile friendliness score from the multiple mobile friendliness scores; in response to the weighted average mobile friendliness score, determining the mobile friendliness indication; and storing the determined mobile-friendliness indication.