1. A computer-implemented method comprising: identifying, by a server system, a plurality of posts that were submitted to a messaging system from a plurality of users with which a first user of the messaging system has an acquaintanceship relationship; analyzing, by the server system, content from a body of each post in the plurality to determine a group of the posts that each reference a common topic, the common topic referenced by a first subset of the content of each post in the group; scoring the content of each respective post in the plurality of posts with respect to relevancy based on a predetermined number of characters in the respective post, a predetermined type of multimedia content in the respective post, a predetermined number of comments afforded the respective post by users of the messaging system, or a predetermined number of comments of a certain type afforded the first post by users of the messaging system; identifying a first post in the group of posts based on the score for relevancy as determined by the scoring, wherein the first post references the common topic; and providing information, by the server system and for receipt by a computing device, so as to cause the computing device to display to the first user (i) the first post and (ii) in place of an individual display for each post in the group other than the first post, an aggregate post that comprises a presentation of a primary entity for the aggregate post, wherein the primary entity for the aggregate post has been determined by the system to be referred to by the common topic.