1. A system, comprising: a processor programmed to initiate executable operations comprising: receiving from a first user a first microblog entry into a microblog; identifying at least one keyword associated with the first microblog entry; assigning to the at least one keyword a tag creating an association between the at least one keyword and at least one data repository, the tag comprising an identifier that uniquely distinguishes the tag from at least one other tag assigned to the at least one keyword for at least a second microblog entry; storing, to the at least one data repository, information related to the tag creating the association between the at least one keyword and the at least one data repository; converting the at least one keyword associated with the first microblog entry to a hyperlink directed to the information related to the tag at the at least one data repository; establishing bidirectional integration between the microblog and the at least one data repository of the information related to the tag creating the association between the at least one keyword and the at least one data repository, wherein the bidirectional integration between the microblog and the at least one data repository enables sharing between the microblog and the at least one data repository, in at least two directions, of the information related to the tag creating the association between the at least one keyword and the at least one data repository; and responsive to a second user selecting the hyperlink, presenting to the second user a plurality of database records, from the at least one data repository, pertaining to the keyword in the microblog.