1. A device comprising: a processor; and memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising: identifying a new decision maker for a service based on: an analysis of policy rules; an analysis a user profile; and an identification of a default decision maker for the service; providing the service to the identified new decision maker; and determining an order of ownership model for the service selected from a group comprising a single owner, multiple owners with order of priority possibly including veto power for at least some issues, and multiple owners that agree at least on some specified issues.