1. A system comprising: a memory area associated with a mobile computing device of a user, said memory area storing user data; and a processor programmed to: communicate with one or more devices to identify potential participants to an event based on the user data stored in the memory area; send event invitations to the identified potential participants of the event, each of said event invitations including a global identifier and one of a plurality of private identifiers, each of said plurality of private identifiers corresponding to one or more of the identified potential participants; receive an acceptance of the sent event invitation from one or more of the identified potential participants to join the event as event participants, said received acceptance including the global identifier; associate the event participants with the event based on the global identifier; receive notification of content created by at least one of the event participants for association with the event, said received notification including the private identifier corresponding to said at least one of the event participants; and selectively share the content with one or more of the event participants based at least on the private identifiers associated with the event participants.