1. A computer readable medium on which is embedded one or more computer programs, said one or more computer programs implementing a method of optimizing retrieval of object-associated information from a server to a device, said one or more computer programs comprising a set of instructions for: identifying data associated with an object identification received from the device; identifying at least one optimization parameter associated with transmission of the data associated with the object identification to the device; and determining an amount of the data associated with the object identification to transmit to the device using the at least one optimization parameter.