1. A method comprising: receiving a message including data indicative of a user action; identifying an entity associated with the user action, the entity being a type of record stored in a database; identifying a type of the entity; determining whether the entity type is a prohibited entity type; when the entity type is not a prohibited entity type, saving the message data to one or more tables in the database, the tables configured to store feed items of an information feed capable of being displayed on a device; and when the entity type is a prohibited entity type, prohibiting the saving of the message data to the one or more tables in the database configured to store the feed items.