1. A computer program product embodied in a computer readable storage device for improving information exchange in a social network environment, the computer program product comprising the programming instructions for: receiving, by a concept service server, a copy of an e-mail, a status update or a comment from a client; detecting, by said concept service server, copying, pasting or highlighting performed on said e-mail, said status update or said comment by a user of said client; detecting, by said concept service server, entry of said e-mail, said status update or said comment in a social networking website; identifying, by said concept service server, an association between said social networking website and said e-mail, said status update or said comment; identifying, by said concept service server, one or more rule patterns based on said detected copying, pasting or highlighting, said detected entry of said e-mail, said status update or said comment in said social networking website and said identified association between said networking website and said e-mail, said status update or said comment; storing, by said concept service server, an indication of said association between said social networking website and said e-mail, said status update or said comment in terms of concept nodes in a hierarchical tree using said identified one or more rule patterns; searching, by said concept service server, for any social networking feeds of interest using said hierarchical tree as well as a current e-mail, status update or comment of said user; identifying a social networking feed of interest that matches node selection criteria for said concept nodes; and providing said user an opportunity to respond to said identified social networking feed of interest.