1. A method, comprising: detecting, by a computer, that a respective user device for one or more particular users has entered a particular physical space; registering, by the computer, the respective user device for the one or more particular users at the particular physical space; associating, by the computer, each of the one or more particular users with a respective user profile; monitoring, by the computer, a location of each of the particular users within the particular physical space based on a corresponding location of the respective user device, wherein monitoring includes: limiting monitoring within certain areas of the particular physical space, wherein the particular users are not tracked in the certain areas if the particular users are within a predefined range of a blackout area; receiving, by the computer, a search query for a particular type of user within the particular physical space; determining, by the computer, one or more resultant users that correspond to the particular type of user based on the associated respective user profiles; determining, by the computer, a location of the one or more resultant users; determining, by the computer, utilization of areas within the particular physical space based on the monitoring; and displaying, on a graphical user interface (GUI), the location of the one or more resultant users on a virtualized map of the particular physical space, wherein the location of the one or more resultant users within certain areas of the physical space are not displayed on a virtualized map.