1. A method comprising: receiving, using one or more visual sensors of a scanner device, information from a dynamic display device, wherein receiving the information from the dynamic display device comprises receiving information that identifies a position on the dynamic display device; and transmitting, from the scanner device to a first computer system, an information-request that includes the information from the dynamic display device, wherein the information from the dynamic display device identifies or can be used to identify content to be provided to a scanner-associated device; and determining text currently being displayed at the position on the dynamic display device without receiving, from the dynamic display device, data directly representing an image of the text.