1. A method of enabling a particular feature from among a plurality of features contained in an application loaded on at least one computing device in a communication network, the at least one computing device located remotely from a computing device server, the method comprising: receiving a first data profile request from a first computing device, the first data profile request identifying the first computing device and at least one particular feature from among the plurality of features contained in the application loaded on the first computing device to be selectively enabled; at the computing device server, generating and transmitting a first data profile based on the received first data profile request, the first data profile identifying the first computing device and at least one feature contained in an application loaded on the first computing device to be enabled, wherein generating and transmitting a first data profile based on the first data profile request includes: generating and transmitting therewith a digital message comprising a first portion receivable and readable by all computing devices in the communication network, the first portion comprising a profile key to identify the first computing device and a second portion receivable and readable only by the first computing device that generated the corresponding first data profile request, the second portion identifying the application loaded on the first computing device and the at least one particular feature to be enabled; and enabling on the first computing device the at least one particular feature contained in the second portion of the digital message after the first computing device receives the first data profile and checks that the first data profile is in response to the first computing device's corresponding first data profile request.