1. A computer-readable storage medium containing a set of instructions for a general purpose computer for identifying and subscribing to a syndication feed delivered over a network, the instructions comprising: code for analyzing a page of data that has been retrieved over said network by a browsing application to determine the availability of the syndication feed; code for causing a user interface element to be displayed in a user interface portion of said browsing application, said user interface element indicating that a syndication feed is available; and, code for responding to a user's selection of said user interface element by causing said browsing application to display in a content display area of said browsing application a page which permits said user to subscribe to said syndication feed.