1. At a computer system including one or more processors and system memory, the computer system also including a data repository and display device, a method for using cinematic techniques to present data, the method comprising: an act of accessing a portion of data from the data repository, the portion of data having meaning based on data values contained in the portion of data; an act of accessing user requirements for presenting the portion of data, the user requirements indicating a user desired message to convey when presenting the portion of data; an act of identifying one or more cinematic techniques for presenting data in a manner that conveys the user desired message, the cinematic techniques related to one or more of: camera position, lighting, movement, and transitions; and an act of presenting the portion of data at the display device to convey the user desired message by presenting the values contained in the portion of data in accordance with the identified one or more cinematic techniques.