1. A computer program product comprising a computer useable storage medium having a computer readable program, wherein the computer readable program when executed on a computer causes the computer to: receive first customization request data corresponding to a first customizable component of a virtual object in a virtual world computing environment and second customization request data corresponding to a second customizable component for the virtual object, the first customizable component being distinct from the second customizable component, the virtual object being purchased by a user in a virtual world computing environment; encode the first customization request data and the second customization request data into a value; invoke an instantiation of the virtual object such that the virtual object has the first customizable component and the second customizable component; and send the value to the virtual object so that a first customizable feature routine in the virtual object extracts the first customization request data, without the second customization request data, from the value to customize the first customizable component of the virtual object according to the first customization request data and so that a second customizable feature routine in the virtual object extracts the second customization request data, without the first customization request data, from the value to customize the second customizable component of the virtual object according to the second customization request data.