1. A web page generation method comprising: defining a master specification specifying a common style, a common navigation arrangement, and common content placement for each resultant web page to be generated; defining a first subordinate content specification specifying first content of a first resultant web page, referencing the master specification for style, navigation and content placement; defining a second subordinate content specification specifying second content of a second resultant web page, referencing the master specification for style, navigation and content placement; and generating said first and second resultant web pages with said first and second contents being placed and styled in accordance with said common placement and style specified by said master specification, and said first and second resultant web pages having said common navigation arrangement specified by said master specification.