1. A computer implemented method comprising: receiving a first content set, wherein the first content set is organized according to a rules set; using the rules set to parse the first content set to generate a first pattern set having a plurality of members; assigning a weighted value to each member of the first and a second pattern set based on a frequency of occurrence of each member in the first and second pattern sets, wherein each member of the first and second pattern sets includes digital content; and determining a relevancy score linking each of the members of the first and second pattern sets in a one to one mapping of the members of the first pattern set to each of the members of the second pattern set, wherein the relevancy score is based upon the weighted value assigned to each member of the first and second pattern sets.