1. A system, comprising: a memory that stores computer-executable components; a processor, operatively coupled to the memory, that executes computer-executable components, the computer-executable components comprising: a collection component configured to collect a subset of industrial data from a set of industrial devices of an industrial automation system in a facility and a subset of data relating to a user, and store the industrial data and the subset of data relating to the user in a data store; and a virtualization management component configured to: generate a customized view of a virtualized industrial automation system that corresponds to and interfaces with the industrial automation system, based on a result of an analysis of the subset of industrial data and the subset of data relating to the user, to facilitate remotely interacting with the industrial automation system in response to an interaction by the user with the customized view of the virtualized industrial automation system, wherein the customized view comprises a customization of a view of a first portion of the virtualized industrial automation system that corresponds to a second portion of the industrial automation system, wherein the second portion is within a defined distance of a current physical location of the user in the facility; and remotely control the industrial automation system in response to the interaction with the virtualized industrial automation system, wherein the remote control via the interaction is limited to only the first portion of the virtualized industrial automation system that corresponds to the second portion of the industrial automation system.