1. An operations management method comprising: executing with a processor, a service operation program stored in a memory, the service operation program comprising logic that when executed causes the processor to: determine that a modification is made in a master record; determine a nature of the modification; determine one or more services to be provisioned based on the nature of the modification; determine one or more target systems in which to implement the determined one or more services; and communicate with the determined one or more target systems to implement the determined one or more services.