1. A computer implemented method for delivering content to an audience member over a computer network, the method comprising: receiving profile data regarding each of a plurality of audience members, the profile data including an established profile data for a given audience member from the plurality of audience members; receiving a request to serve an advertisement to an audience member; recognizing the given audience member as the target of the request; and determining a particular advertisement is to be served to the given audience member based upon recognizing the given audience member and a selection from a set of advertisements that is optimized for the given audience member, the optimized set of advertisements being based upon the established profile data for the given audience member.