1. A method of a bus server, comprising: analyzing a current geospatial location of a mobile device responsive to a pick up request of a prospective bus passenger; associating a closest street intersection with the current geospatial location of the mobile device; determining if a bus route traverses the closest street intersection associated with the current geospatial location of the mobile device; and communicating a message to the mobile device based on the determination of whether the bus route traverses the closest street intersection associated with the current geospatial location of the mobile device.