1. A method of determining user reputation regarding data object exposure in a cloud computing environment, comprising: in a reputation analysis system, using at least one Application Programming Interface (API) call to execute code in the cloud computing environment that instructs the cloud computing environment on behalf of the reputation analysis system to transfer information regarding behavior of a user in the cloud computing environment to the reputation analysis system either periodically or upon at least one trigger; in the reputation analysis system, receiving the information from the cloud computing environment; analyzing the information to determine a plurality of exposure characteristics for the user, wherein each exposure characteristic of the plurality of exposure characteristics comprises one or more items of the information that indicate exposure of a plurality of data objects associated with the user and include one or more of a number of container objects created by the user, a number of objects created by the user in the cloud computing environment, and a ratio of the number of container objects created by the user to a number of non-container objects created by the user, and wherein the exposure of the plurality of data objects comprises accessibility of the plurality of data objects beyond what is desired by an interested party to the plurality of data objects; and determining a reputation of the user for exposing the plurality of data objects in the cloud computing environment based on the plurality of exposure characteristics.