1. A computer implemented method of operating a navigation system to provide a guidance message for traveling a route comprising at least one road segment, the method comprising: obtaining data from a geographic database associated with the navigation system identifying a feature visible from the road segment; obtaining preferred name data from the geographic database representing a preferred name of said feature visible from the road segment, wherein the preferred name provides a visual description of the feature in a native language; identifying parts-of-speech components of the preferred name; converting the parts-of-speech components of the preferred name into a target language text providing the preferred name in a target language, wherein the target language is different from the native language; and providing the guidance message including the target language text.