1. A system, comprising one or more computers configured to implement a transaction-related communication system, wherein the transaction-related communication system comprises: a physical navigation monitoring module configured to assemble a physical navigation path followed by a user, wherein the physical navigation path comprises a plurality of physical locations visited by the user prior to requesting a URL of a requested page; an intent database configured to record physical navigation paths followed by a plurality of users who have requested the URL of the requested page, record behaviors exhibited by respective ones of the plurality of users after requesting the URL of the requested page, and group the respective ones of the plurality of users into intent groupings based on comparison of respective ones of the behaviors, wherein the respective ones of the behaviors comprise requests for content; and a content delivery module configured to compare the physical navigation path to the paths to identify an intent grouping matching the physical navigation path, identify content appropriate to a group behavior associated with the intent grouping, and communicate the content appropriate to the group behavior to the user.