1. A method comprising: receiving, at a computing device, a request to display information related to a first physical entity; transforming, via the computing device, the request into search data; dynamically applying, via the computing device, the search data to descriptive information related to a set of other physical entities known to a network, said application of the search data comprising deriving a subset of other physical entities matching the search data from the descriptive information related to the set of other known physical entities, the descriptive information corresponding to the other physical entities is analyzed as part of said deriving the subset of other physical entities that match the search data; ranking, via the computing device, the physical entities in the subset of other physical entities to form a ranked subset of physical entities, the ranked subset based upon the applied search data, the ranked subset comprising the descriptive information corresponding to the other physical entities of the subset; and presenting, via the computing device over the network, information related to the ranked subset of physical entities to a first user associated with a user computing device, the presenting of the ranked physical entities information being dependent upon user information stored in the network, the user information comprising data generated by the user, data associated with the user, and data associated with the request.