1. A method comprising: identifying a creating user of a social networking system; accessing a user profile in the social networking system including information about the creating user; identifying a set of users associated with the creating user in the social networking system; accessing user profiles associated with each user in the set of users by the social networking system; identifying, based on the user profile in the social networking system and the user profiles associated with each user in the set of users, one or more common characteristics between the creating user and at least one user in the set of users; selecting a common characteristic from the one or more common characteristics between the creating user and at least one user in the set of users; generating, by a processor, a group recommendation based on the selected common characteristic, the group recommendation for a social networking system group to be created by the creating user; and presenting the group recommendation to the creating user.