1. A computer-implemented method of dynamically integrating content elements into a web portal application provided to a user by a portal server, comprising: associating an activation event to a transformation logic at the portal server while providing the web portal application, receiving, responsive to a user action in the web portal application, the activation event at the portal server; detecting context data indicating a user context; executing, responsive to receiving the activation event and while providing the web portal application, the transformation logic based upon the context data while automatically and dynamically creating a subtree of dynamic content nodes representing content not previously contained in a navigation topology of the web portal application; and inserting, responsive the transformation logic being executed, the subtree of dynamic content nodes into a memory tree of content nodes representing content elements in the navigation topology of the web portal application.