1. A method for annotating and ranking a user review personalized to prior user experience, the method comprising: generating a collection of content items for which a user has previously expressed interest, a reference to the collection of content items stored in a user profile; identifying a new content item that is not contained in the collection of content items, the new content item comprising one or more objective attributes; and providing a reference framework to interpret the new content item in view of one or more common objective attributes for a given one of the one or more content items in the collection of content items.