1. A method comprising: a computing system receiving an identification request from a displaying device, wherein the identification request specifies an address of the displaying device; in response to receiving the identification request, the computing system transmitting a session identifier to the displaying device; the computing system receiving a session initiation request from a scanning device, wherein the session initiation request contains the session identifier and a scanning device identifier, wherein the scanning device identifier is unique to the scanning device, and wherein the scanning device and the displaying device each communicate independently with the computing system; in response to receiving the session initiation request, the computing system creating an association between the session identifier, the scanning device identifier, and the address of the displaying device; the computing system receiving a digital media request from the scanning device, wherein the digital media request contains information scanned by the scanning device that identifies requested digital media; and based on the information scanned by the scanning device and the association between the session identifier, the scanning device identifier, and the address of the displaying device, the computing system transmitting the requested digital media to the displaying device.