1. A method for providing relevant product reviews to a user, the method comprising: monitoring a user session on a first website to gather information related to one or more of the following: purchasing habits, browsing habits and reviewing and writing product reviews; populating a database with actions performed by said user in connection with said monitored user session; generating both a personality report of said user comprising personality traits directed to actions, attitudes and behaviors of said user using said populated database and a list of reviewers designated as favored using said populated database; searching and identifying product reviews of interest on a product or a service using both said personality report of said user and said list of reviewers designated as favored; displaying, by a processor, one or more of said identified product reviews of interest on said product or said service that meet a threshold criteria to said user; searching and identifying said product reviews of interest on said product or said service being viewed by said user on a second website using one or more of said personality report of said user and said list of reviewers designated as favored; and searching and identifying said product reviews of interest on said product or said service related to a product review being viewed by said user using one or more of said personality report of said user and said list of reviewers designated as favored.