1. A method of managing a goal in a computing environment, said method comprising: defining a goal to be achieved by a goal-setter; defining at least one action to be completed, said at least one action being associated with an achievement of said goal by said goal-setter; specifying one or more goal-setter attributes associated with said goal-setter; and associating at least one goal-setter attribute of said one or more goal-setter attributes with said goal, thereby facilitating said managing said goal.