1. A system, comprising: at least one computing device; and item review logic executable on the at least one computing device, the item review logic comprising: logic that receives a request from a user to generate an item recommendation for at least one item from among a plurality of items in an electronic repository, each of the items being associated with a plurality of item reviews; logic that identifies at least one item review relevant to the request; logic that determines whether the at least one item review is associated with an item sought by the user; logic that stores the request in a user query data store, the request being associated in the user query data store with at least one item from the electronic repository; logic that identifies a subset of a plurality of requests associated with an item category in the query data store, the subset corresponding to frequently asked questions; logic that prompts a reviewer to generate an item review, the item review being associated with an item in the electronic repository and addressing at least one of the frequently asked questions; and logic that stores the item review in the electronic repository.