1. A system for creating and distributing interactive content, the system comprising: a computer processor; a memory storing instructions that, when executed by the computer processor, cause the computer processor to: form an interactive message comprising a plurality of states associated with an event and comprising one or more components, the interactive message associated with a content source; broadcast the interactive message for presentation by a plurality of client devices associated with a plurality of accounts; and identify event data relating to the event and received from the content source; and transition, while the event is in progress, to an updated state of the plurality of states based on the event data, wherein the broadcasted interactive message is updated in response to transitioning to the updated state.