1. A computing architecture for a mobile multimedia system used in a land-based vehicle comprised of a plurality of interconnected electrical components including at least one processor with a memory and a field programmable gate array connected with each other by a standardized data bus for the exchange of data between the components, wherein the field programmable gate array is adapted, upon system start-up or during system operation, to load data from the memory to realize application-specific functionality by logic functions implemented inside the field programmable gate array.