1. A system comprising: a memory to store instructions; and a processor, coupled to the memory, to execute the instructions to: determine an access to media content of a content sharing service; determine parameters associated with the access to the media content, wherein the parameters comprise a user device associated with the access and a time associated with the access; create access data based on the determined parameters associated with the access to the media content; associate the access data with a user; storing the access data in a data store; determine another access to other media content of the content sharing service, the another access associated with the user, analyzing the access data to create selection criteria in view of the another access to the other media content; and determine additional media content to provide to a user device associated with the user in view of the selection criteria.