1. A computer readable storage medium, comprising executable instructions to: receive from a first report a selection of values establishing context information specifying dimensional criteria defining a first value in a first data source, wherein the first report includes a query specification and a layout specification, and wherein the first data source is a relational data source; define a translation model specifying a translation context between the first value in the first data source and a second value in a second data source, wherein the translation context comprises a translation map specifying rules for mapping the context information defining the first value in the first data source to the second value in the second data source, wherein the second data source is a non-relational data source; generate a context transfer to the second value in the second data source based upon the dimensional criteria of the context information defining the first value in the first data source, the translation model and the translation map; generate a second report from the second data source based upon the context transfer; and supply the second value in the second report such that a user observes the second value from the same perspective associated with the first value in the first data source.