1. A method comprising: maintaining a plurality of pages on a social networking system, the plurality of pages describing a plurality of overlapping concepts; clustering, by a processor, the plurality of pages on the social networking system by concept; receiving a query for a concept from a user of the social networking system; determining, by the processor, a best page for the user of a cluster of pages associated with the queried concept, the determining based on information about the user comprising: retrieving a language setting for the user; determining the best page of the cluster of pages based at least in part on the retrieved language setting of the user; and providing to the user the best page associated with the queried concept.