1. A method comprising: receiving a persistent conversation communication message sent from a first user to at least one other user; adding the persistent conversation communication message to an email thread associated with a persistent conversation, wherein the persistent conversation is stored in a central persistent conversation object; storing the persistent conversation communication message as part of the email thread; creating a new email thread associated with the persistent conversation when a predetermined condition is met, wherein the condition is one of an elapsed time or reaching a predetermined number of messages in the email thread and wherein the new email thread is assigned an identifier associating the new email thread with the central persistent conversation object; and rendering a displayable version of the persistent conversation within an email client, the displayable version including a continuous display of email threads associated with the persistent conversation, wherein the new email thread is indicated separately in the displayable version.