1. A computer-implemented process for identifying social connections among entities, comprising: using a computing device for: receiving a set of two or more general Web pages that identify social connections between entities; parsing the content of each of the Web pages into information blocks; identifying names of the entities in the parsed information blocks of each Web page; ranking the social connections among the entities' names in each of the parsed information blocks by multiplying a relationship distance measure and a context measure of relationship for each pair of identified entities' names in the information block, wherein the relationship distance measure is determined by measuring distance between the identified entities' names in surrounding text in the information block, and wherein the a context measure of relationship between the pair of identified entities in the information block is based on a relationship keyword existing between the names of the two entities in the information block; integrating the ranked social connections from all the information blocks to determine strengths of the connections between the entities associated with the entities' names; and displaying a social networking graph based on the strengths of the connections between the entities associated with the entities' names using the integrated ranking of the social connections.