1. A method comprising: retrieving, by a processor system of a machine host system of a first social network, from a memory system of the machine host system, information about one or more features available for interacting with other social networks; sending from the machine host system to the user system a collection of information including the one or more features available on other social networks, which allows the user to send messages to the second social network, via the first social network; receiving at the host system an indication that the user selected the one or more features; retrieving information related to the one or more features indicate by the indication that the user selected and placing the information into a format agreed upon by a predetermined group of social networks for sending messages to each other; and sending from the host system a message to the second social network the information in the format agreed upon, therein requesting the second social network to determine tasks to perform to implement the one or more features.