1. A method for determining a population's perceptions related to an object, comprising: first requesting at least a one response (R 1 ) from each respondent of a plurality of respondents indicative of the population, wherein each of the responses R 1 is a response indicative of why a perception of the object is prevented from being more negative about the object; second requesting at least one response (R 2 ) from each respondent of a plurality of respondents indicative of the population, wherein each of the responses R 2 is a response indicative of why a perception of the object is prevented from being more positive about the object; and determining a ranking of characteristics of the object, wherein the ranking for each characteristic is dependent upon a number of times the characteristic is identified as a response for the first requesting step, and a number of times the characteristic is identified as a response for the second requesting step.