1. A method for managing business policies for media assets, comprising: generating a template model specifying attributes and attribute types for each attribute; generating a set of event-condition-action or condition-action (ECA/CA) rules for processing the attributes and attribute types of the template model; generating a template information model from the template model, including specifying constraints of the attributes and identifying a target group for the template information model; generating a business policy from the template information model by assigning values to the attributes and attribute types, wherein the values are derived from an agreement representing legal rights regarding the target group; and invoking the business policy and the set of ECA/CA rules responsive to an event, wherein the attribute values and attribute type values are applied to the set of ECA/CA rules to determine a disposition of a target of the target group.