1. A weather system for use in providing weather information to consumers over the Internet, the system employing a navigational architecture having: a weather page for a geographical region; and a set of pages contextually-related to each other and associated with the geographical region; the weather page including links to each one of the contextually-related pages; and the set of contextually-related pages containing links to both the weather page and also to all other contextually-related pages; the weather page and the set of contextually-related pages being arranged in a hub-and-spoke fashion with the weather page being a hub and the set of contextually-related pages being spokes; wherein from any one of the contextually-related pages or from the weather page, consumers can navigate directly to all other contextually-related pages or to the weather page.