1. A method, comprising: receiving neuro-response data from a user at a dry electrode arranged on a flexible electroencephalography (EEG) headset, the user exposed to stimulus material from a stimulus material presentation mechanism, wherein the dry electrode is configured to make a point contact with the scalp of the user; receiving a shared clock signal associated with a stimulus material presentation mechanism at the flexible EEG headset; synchronizing the neuro-response data from the user with stimulus material presented to the user by accessing the shared clock signal associated with a stimulus material presentation mechanism; transmitting neuro-response data including timing information generated using the shared clock signal to a data analyzer to allow determination of the effectiveness of stimulus materials presented to the user.