1. A computer program product, comprising a non-transitory computer usable medium having a computer readable program code embodied therein, the computer readable program code adapted to be executed to implement a method for rule-based performance of actions on related objects, the method comprising: identifying a first action performed in association with a first object; evaluating at least one rule associated with the first object, based on the first action; and conditionally performing at least one second action associated with at least one second object related to the first object, based on the evaluation of the at least one rule.