1. A method of deciding business alternatives, which is implemented on computer program code in combination with hardware comprising the steps of: determining one or more objectives associated with a business using a processor; determining one or more capabilities of the business using the processor; analyzing at least one solution for one or more initiatives associated with the one or more objectives and the one or more capabilities using the processor; generating a financial measurement, using the processor, based on results of the analyzing step which shows the contribution of the one or more initiatives to achieve the one or more objectives of the business; and associating at least a cost and/or benefit to the at least one solution for use by the generating step, wherein the benefit is calculated, using the processor, based on at least in part industry best practices.