1. An associative relevancy knowledge profiling system, comprising: at least one user interface module configured to: receive user input that represents a user's intention to create an association between reference sets; a known reference set module configured to provide at least two available known reference sets and to permit selection of at least two said available known reference sets and an association type by a selective user input received by said user interface module, wherein the association type defines a type of association between the at least two said available known reference sets; an association module, implemented by a machine, configured: in response to the at least one user interface module receiving the user input, to select the association type from a plurality of association types, and to create an association between two of said available known reference sets, the association being of the selected association type, to generate a knowledge construct based upon said association and said available known reference sets, and to generate a profile comprising said association between two of said available known reference sets; and a storage module configured to store said profile and to provide said profile for subsequent use.