1. A non-transitory computer-readable medium embodying at least one program executable in a computing device, the at least one program comprising: code that generates a first network page including a first user interface that includes a localization option for selection by a merchant relating to at least one offer listing of the merchant to be localized, wherein the localization option is based at least in part on stored data which includes a location of a fulfillment center of the merchant with respect to at least one target locale of the merchant; code that sends the first network page including the first user interface over a network to a merchant client device for rendering on a display of the merchant client device; code that obtains a localization request via the first user interface of the first network page rendered on the merchant client device, wherein the localization request includes a language selection corresponding to the localization option, the language selection being for localization of the at least one offer listing; code that parses current content contained in the at least one offer listing; code that retrieves, based at least in part on the localization request, translated content from the stored data in response to a translation being available for at least a portion of the current content that has been parsed; code that translates the current content by replacing the current content with the translated content to generate at least one localized offer listing based at least in part on the localization request; and code that, in response to a query from a customer client device, sends a second network page including a second user interface including the at least one localized offer listing to the customer client device, the second user interface being different from the first user interface.