1. A computer implemented method for identifying interesting characteristics within a collection of information, the method comprising: analyzing one or more groups from the collection of information; determining, automatically, at least one identifying characteristic within the one or more groups; measuring, by a computer system, distinctiveness of the one or more groups based on a statistical distribution of the at least one identifying characteristic; normalizing the measurement of distinctiveness to account for a size of a group of the one or more groups and a size of at least one other group by determining an amount by which the measurement of distinctiveness exceeds a mean score for one or more groups of a similar or identical size; and organizing, by the computer system, the one or more groups based on the measurement of distinctiveness.