1. A computer program product tangibly embodied in computer-readable medium, the computer program product including instructions that, when executed, cause one or more processors to perform operations comprising: receiving indication of a computer application to be configured for use in a particular business enterprise wherein the computer application includes instructions that, when executed, cause business transaction data to be processed in a manner that is applicable to many different business enterprises; identifying a mass data run object, wherein: the mass data run object defines a computer operation to be performed by the computer application to transform business transaction data as part of a business process, and the mass data run object identifies i) selection parameters to select business transaction data to be transformed by the computer operation defined by the mass data run object and ii) instructions, that when executed, perform the computer operation to transform the selected business transaction data; generating a mass data run object instance corresponding to the identified mass data run object, wherein selection parameters identified by the mass data run object identify substantially all of the business transaction data to be transformed by a computer operation defined by the mass data run object instance; and scheduling for execution at a later time period the instructions identified by the mass data run object to perform the computer operation on business transaction data selected as defined by the selection parameters of the mass data run object instance, wherein the identifying the mass data run object, the generating the mass data run object instance, and the scheduling for execution at a later time period are performed without human intervention in response to the received indication of the computer application.