1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method, the method comprising: performing an analysis of web pages within a web site; generating a deeplink hierarchy for the website based on the analysis of the web pages within the website, the deeplink hierarchy including nodes at various levels in the hierarchy, each node including a set of deeplinks corresponding with a subset of web pages within the website; storing information regarding the deeplink hierarchy for the website for use in providing deeplinks for search results.