1. A game button physically mounted on or within a gaming machine to receive selections related to a wagering game, the game button comprising: at least one variable display capable of presenting a plurality of images thereon; and a memory communicatively coupled with the at least one variable display, the memory adapted to store information for producing the plurality of images presented on the display, the memory being associated solely with the game button and not another game button; wherein the at least one variable display and the memory are mounted within a game button that is physically mounted on or within a gaming machine to receive selections related to a wagering game.