1. A computer-implemented method comprising: upon receiving a query, extracting features comprising language of the query, region of a user, both together called original language-region pair, and intent of the query from the query; receiving search results for the query for the original language-region pair; determining whether the query would benefit from issuing it to another language-region pair based at least in part on a predetermined intent-based content profile and the features extracted from the query; in response to determining that the query would benefit from issuing it to another language-region pair, receiving search results for another language-region pair; merging the search results for the original language-region pair with search results for the other language-region pair; and sending to end user equipment the merged search results or, as the case may be, the search results for the query for the original language-region pair.