1. A method comprising: receiving from a first application one or more items to be displayed to a first user; for a first item selected from the one or more items, determining, by a computer system, one or more manual actions for the first item to display to the first user, wherein the one or more manual actions for the first item are determined to be appropriate for the first user to process in a given situation, wherein the given situation is described by at least one entitlement of the first user; for the first item, displaying, by a computer system, a directory comprising the one or more manual actions to the first user; for the first item, receiving, by the computer system, a selection from the first user identifying a manual action to be performed on the first item, wherein the identified manual action is selected from the one or more manual actions for the first item; presenting, by the computer system, an action console to the first user; receiving, by the computer system, information related to the identified manual action, wherein the information is to enable the action console; receiving, by the computer system and through the action console, a request from the first user to submit the identified manual action to analysis under predetermined business rules; determining, by the computer system, whether the identified manual action is proper according to the predetermined business rules based on analysis of the information related to the identified manual action; when the identified manual action is proper according to the predetermined business rules: prompting the first user, by the computer system, for confirmation that the identified manual action should be submitted to an automated workflow process for approval by a second user; receiving, by the computer system, the confirmation from the user; and submitting, by the computer system, the identified manual action to an automated workflow process for approval by a second user; and upon receiving, by the computer system, approval for the identified manual action from the second user, initiating execution of the identified manual action.