1. A personal communication device comprising: a transmitter/receiver coupled to a communication medium for transmitting and receiving audio signals; control circuitry coupled to the transmitter/receiver that controls transmission, reception and processing of call and audio signals; an audio transducer coupled to the control circuitry that renders call and audio signals audible; a microphone coupled to the control circuitry that transduces sounds to audio signals; and said control circuitry including logic applying one or more of a hearing profile of a user, a user preference related to hearing, and environmental noise factors in processing the audio signals.