1. A method, comprising: receiving, over a network, from a partner, entity contact information relating to an entity, the entity contact information comprising an entity communication reference; providing, over the network, to the partner, a connection provider communication reference different than the entity communication reference, the connection provider communication reference being associated with the partner and the entity; receiving, over the network, from a requester, a request for a communication connection, the request being initiated by the requester using the connection provider communication reference, wherein the request is received at a web server through redirection from the partner, wherein when rendered in a browser, the connection provider communication reference presents a user interface element which when selected causes the browser to send the request to the partner which redirects the request to the web server, wherein a plurality of other partners are additionally connected to the web server; providing, over the network, a real-time communication connection between the requester and the entity, the communication connection being initiated using the entity communication reference; charging, via a computing device, the requester a requester fee responsive to the real-time communication being established; paying, via the computing device, the entity an entity service fee, the entity service fee comprising a first portion of the requester fee; and paying, via the computing device, the partner a partner service fee, the partner service fee comprising a second portion of the requester fee.