1. A method comprising: in a computing device displaying a user interface representation of a command, application or file, displaying an option in a displayed user interface by the computing device, wherein the option is selectable to cause a menu item representing the command, application or file to be added to a context menu; and in response to selection of the option in the displayed user interface, configuring the context menu by the computing device to include the menu item representing the command, application or file such that the menu item representing the command, application or file is selectable to launch the command, application or file by the computing device; wherein the displayed user interface representation of the command, application or file is selectable via the displayed user interface via a first technique to launch the command, application or file, and the same displayed user interface representation of the command, application or file is selectable via the displayed user interface via a second technique to cause the displaying of the option in the displayed user interface to cause the menu item representing the command, application or file to be added to the context menu.