1. In a computerized environment comprising an auditing system and a website having one or more web pages that have one or more parent and child relationships, a method of the auditing system automatically identifying at least one page tag from scanned web page information for at least one web page and validating that the page tag conforms to at least one vendor validation rule, the method comprising the acts of: requesting one or more web pages of an identified website pursuant to validating at least a portion of each of the one or more web pages; scanning page code of at least one of the web pages to identify scanned web page information, including at least one page tag; validating whether one or more variables of the at least one page tag conforms to at least one vendor validation rule for a vendor type of the page tag; for each of the one or more web pages that failed validation: identifying at least one corresponding page tag that failed validation; identifying at least one variable of the corresponding page tag that failed validation; calculating a percentage of web pages that passed validation; and calculating a percentage of web pages that failed validation; and reporting results of the validation, wherein the act of reporting comprises displaying a summary report of one or more web pages having the corresponding page tag that failed validation, the summary report including the identification of at least one corresponding page tag that failed validation, the identification of at least one variable of the corresponding page tag that failed validation, the percentage of web pages that passed validation, and the percentage of web pages that failed validation.