1. A system comprising: a database system implemented using a server system comprising one or more hardware processors and a memory, the database system configurable to cause: maintaining, in one or more databases of the database system, records storing data pertaining to business operations of an enterprise; obtaining news content published online by a news organization independent of the enterprise, the obtaining of the news content comprising parsing unparsed news data, the news content having been received by one or more servers associated with the database system responsive to a request for news based on one or more parameters configured by a user of a social networking system associated with the database system, the one or more user-configured parameters identifying at least the news organization; analyzing the news content according to the one or more user-configured parameters to obtain one or more news articles; creating or updating, in one or more databases of the database system, one or more data objects to identify the one or more news articles in association with at least the news organization, the one or more news articles being further identifiable in association with one or more of the records using one or more data objects; generating one or more feed items identifying the one or more news articles; and sharing the one or more feed items in a feed of the social networking system, the feed configured for at least receiving and sharing user commentary from users of the social networking system in relation to the one or more news articles, the feed further configured for display in a user interface on a display of a user device.