1. A non-transitory computer readable medium having instructions stored thereon that, when executed by a processor, cause the processor to correlate business results within a social network, the correlating comprising: receiving from an enterprise application a business object, associated business object data and corresponding enterprise members, wherein the enterprise members comprise an enterprise team assigned to the business object, and wherein the enterprise application comprises a customer relationship management (CRM) system, and the business object comprises a sales opportunity within the CRM system; generating a social object for the social network, wherein the social object corresponds to the business object and the business object data and comprises related conversations; assigning social members to the social object, wherein the social members comprise the enterprise team and additional members of the social network and wherein a set of the social members is different than a set of the enterprise members and at least one of the social members is not a user of the CRM system; receiving a change in the business object, wherein the change comprises a change to the associated business object data comprising an outcome of the sales opportunity; and correlating the change in the business object to each of the enterprise members and to each of the social members so that each of the social members are associated with the outcome; wherein the change to the business object data of the enterprise application on a first server is received by the social network on a second server through an application programming interface, and the social network modifies the social object to incorporate the change; wherein changes to the social object are sent to the first server through the application programming interface, and the business object data of the enterprise application is modified to incorporate the changes.