1. A method, comprising: detecting an event that occurs within broadcast data while a plurality of users is viewing the broadcast data; when the event is detected, automatically capturing user feedback data with a human computer interaction (HCI) capturing device (HCICD) from each of the users, the user feedback data for each of the users being indicative of measurement data for each of the users from viewing the event; aggregating the measurement data indicated by the user feedback data from each of the users; generating a feature as a function of the aggregated measurement data; including the feature in the broadcast data to generate an augmented broadcast data; and transmitting the augmented broadcast data.