1. A computer implemented method for comparing the distinctiveness of a plurality of sets within a collection of information, the method comprising the acts of: sampling, by a computer system, from the collection of information to generate at least one set; establishing, automatically, at least one identifying characteristic within the at least one set; determining a statistical distribution of the at least one identifying characteristic associated with the at least one set; generating, by the computer system, a relative measurement of distinctiveness based on the statistical distribution of the at least one identifying characteristic associated with the at least one set and at least one other set, wherein the act of generating the relative measure of distinctiveness includes accounting for a set size of a measured set based on a measurement of distinctiveness for a comparison set and a size for the comparison set.