1. A method of comprising: determining factors related to a level of activity, context, status, or combination thereof between a first device and a second device with respect to an information sharing service; computing a pair update rate for sharing information between the first device and second device via the information sharing service based on the determined factors; and causing, at least in part, actions that result in transmission of the pair update rate to the first device and the second device, wherein the first device and second device are members of a group created in the information sharing service, the method further comprising: computing respective pair update rates for each pair of members within the group; and computing a group update rate based on the respective pair update rates.