1. A method comprising: obtaining, via a processor, a billing record generated to track usage of a directory assistance service by a caller, wherein the billing record comprises a first data object conveyed to the caller in association with the usage of the directory assistance service and a second data object associated with the caller; querying, via a processor, a first directory with the first data object of the billing record to obtain listing information associated with the first data object; and storing the obtained listing information in a second directory as a contact record associated with the second data object.