1. A method of managing content within a rich multimedia interaction, the method comprising: identifying a set of content objects associated with the rich multimedia interaction; determining, from the set of content objects, a display subset of content objects and one or more reserve content objects assigned to a reserve subset; displaying the display subset of content objects; activating the one or more reserve content objects in a minimized state; and providing a content control virtual tool configured to group and present a count of the one or more reserve content objects according to one or more content object classes, the content control virtual tool further configured to enable a user of the rich multimedia interaction to reassign content objects between the display subset and the reserve subset, thereby managing content within the rich multimedia interaction.