1. A wireless interactive toy comprising: a body having an inner portion and an outer portion; and a wirelessly-powered radio frequency identification device (RFID) tag located within the inner portion of said body, wherein the wirelessly-powered RFID tag comprises: a unique identifier configured to uniquely identify said wireless interactive toy; a processor; non-volatile programmable memory for storing data; and a radio frequency (RF) transceiver adapted to facilitate two-way wireless communication with one or more compatible RFID reader devices associated with a game control system, wherein the data comprises information to be used in a game that is associated with the toy, the information comprising one or more of the following: i) a first selection of information comprising one or more in-game powers or skills associated with said wireless interactive toy, ii) a second selection of information comprising in-game points or levels reached, and iii) a third selection of information comprising a personalized name of said wireless interactive toy, and wherein the RF transceiver is configured to transmit the data to the one or more compatible RFID reader devices.