1. A computer-implemented method for accessing content on a plurality of computing devices from a plurality of independent frameworks, comprising: providing a virtual backend service (VBS) platform; hosting the plurality of independent frameworks on the VBS platform wherein each independent framework provides access to an independent set of applications, wherein the set of applications provides a service over a network; configuring each computing device in the plurality of computing devices to access the set of applications particular to the independent framework, wherein the configuring dynamically switches access of each computing device between the independent frameworks; and accessing the service from each framework by the configured computing device.