1. A method comprising: retrieving, by a computer processor of a computing system, first data associated with first interactions between users associated with a plurality of social networks; generating, by said computer processor based on said first data, a first graph illustrating said first interactions between said users; identifying, by said computer processor, a group of users of said users, wherein said group of users comprise first targeted users associated with a first marketing plan associated with a first social network of said plurality of social networks; first enabling, by said computer processor, said first marketing plan with respect to said users; after performing said first enabling, retrieving by said computer processor, second data associated with second interactions between said users; generating, by said computer processor based on said second data, a second graph illustrating said second interactions between said users; comparing, by said computer processor, said second graph to said first graph; generating, by said computer processor based on said comparing said first graph to said second graph, a third graph illustrating first order differences between said first interactions and said second interactions with respect to said group of users; analyzing, by said computer processor, said third graph; and storing, by said computer processor, results of said analyzing said third graph.