1. A computer-implemented method of identifying an element, comprising: under control of one or more computing systems configured with executable instructions, receiving, from a user, an identify request including data captured using one or more sensors of a computing device, the data capable of including multiple types of data; determining at least one aspect of the user; locating a digital entity associated with an element contained in the data and associated with the at least one aspect of the user, the digital entity being associated with the element and the at least one aspect of the user using element matching information and an element matching algorithm; and providing the digital entity and the element matching information to the computing device in response to the identify request, wherein a subsequent attempt to identify the element in captured data is able to be performed on the computing device using the element matching information, and wherein the computing device is operable to perform element matching offline for at least one of resource conservation or power reduction.