1. A method, comprising: detecting, via a processor, a message posted on a website data source from an end user, the message posting being related to a predefined monitored entity; performing via the processor, a natural language interpretation of the message contents responsive to identifying the message posting being related to the predefined monitored entity; processing via the processor, the message to determine the user's topic of interest and to determine the user's topic of interest relates to a complaint regarding the predefined monitored entity; notifying the predefined monitored entity of the user's topic of interest and complaint; generating via a processor, a response to the message responsive to the user's topic of interest; and sending, via a transmitter, the response to the end user.