1. A method comprising: inspecting a traffic flow associated with an end-user device; identifying a requested access within the traffic flow; determining, based on a first set of access rules, whether the requested access is within a first network data service profile, the first network data service profile defining a first network data service, a service usage associated with the first network data service being accounted for separately from a different service usage associated with at least one other network data service available to the end-user device, the first network data service profile identifying at least one of a particular network end-point, a particular end-user-device application, and a particular content type; when the requested access is within the first network data service profile, creating or modifying a first record, the first record for assisting in billing a first is paying entity responsible for paying for at least a portion of the service usage; and applying one or more traffic control rules to the requested access.