1. A system comprising: a computer readable storage medium having computer readable instructions stored thereon that are operable by one or more system components, the one or more system components comprising: a context analyzer component that establishes context of each of a plurality of documents, wherein the context analyzer component includes an image analyzer that employs facial recognition to establish the context; a search engine component that identifies a plurality of search results based upon the context of each of the plurality of documents in view of a search query; and a category association component that maps each context to a category and ranks each context within the category, the category being determined by mining a plurality of search queries submitted.