1. A method for updating a stop loss order for shares of a publicly traded stock, the method executed by a computer processor comprising: accessing by the processor via a network communication path, a data record containing investment information pertaining to the stop loss order, said investment information including a current stop loss value for the shares of the stock and a percentage leeway of the value of the stock; receiving, by the processor, a current price of one share of the stock, determining, by the processor, whether the current price of one share of the stock has risen a predetermined percentage trigger above the current stop loss value; calculating, by the processor, a new stop loss value based on the current price and the percentage leeway, wherein the percentage leeway is based on a user-selectable percentage multiplied by the quantity (v−1.0), where v corresponds to a percentage volatility of the stock, said volatility based on a beta coefficient of the stock; and issuing, by the processor via a network communication path, to a financial institution an update to the stop loss order for the shares, said update including the new stop loss value.