1. A method for a post-install configuration of virtual appliances comprising: providing a first activation tool and a second activation tool as a portion of a packaging and distribution format for a virtual machine in communication with memory, the second activation tool being virtual appliance specific; a processor in communication with the first activation tool, the first activation tool configuring the virtual machine with an activation startup script during a boot operation; and responsive to determining a configuration script is not included in an image binary, the first activation tool remotely invoking by reference the configuration script for a virtual appliance application, the configuration script is independent of the activation startup script and disassociated from the image binary of the virtual machine, wherein the invoking causes the configuration script to look for product data of the configuration script.