1. A method comprising: presenting a data report based on a data report model; receiving a selection of a callout control associated with a selected cell of the data report; retrieving multi-dimensional data associated with the selected cell; building a callout report model based on the multi-dimensional data, wherein the callout report model is different than the data report model; presenting an instance of the callout report model in a callout interface; and adjusting the data report based on the instance of the callout report model in response to selection of a dimensionality control on the callout interface.