1. A computer-implemented method for consolidating a plurality of uniform resource locators (URLs), each URL comprising at least one character, the method comprising: receiving a plurality of masks, each mask comprising a string of one or more characters; accessing a list of URLs; for each URL in the list of URLs: identifying any portions of the URL that match the one or more characters in the plurality of masks, and removing from the URL the identified portions to create a resultant URL; and collapsing all identical resultant URLs into one URL.