1. A method of determining a search engine rank for digital content, the method comprising: obtaining a search engine results page with search results from a search engine based on a search for digital content on a network using one or more search terms, the search results including two or more of: category specific search results, non-category specific search results, and sub-links of the non-category specific search results; obtaining data from the search results; analyzing the data to identify an arrangement of the search results on the search engine results page; analyzing, using hardware, the data to determine a first position of digital content related to an entity with respect to a subset of the search results based on the arrangement of the search results, wherein the digital content is one of the category specific search results or one of the non-category specific search results, and the subset of the search results includes one or more of the two or more of: the category specific search results, the non-category specific search results, and the sub-links of the non-category specific search results included in the search results; and analyzing the data to determine a second position of the digital content related to the entity with respect to the search results on the search engine results page based on the arrangement of the search results.