1. A computer program product embodied in a non-transitory computer readable medium that, when executing on one or more computers, helps a user make a decision through the use of a computing facility by performing the steps of: inferring a profile for the user based upon a similarity to one or more other users; receiving an initial question at the computing facility from the user through a social networking application; providing the user with a dialogue consisting of questions from the computing facility and answers provided by the user, wherein at least one of the questions from the computing facility is selected based upon the profile; continuing the dialogue until the computing facility develops a predetermined confidence level in a reduced set of decisions; and presenting one of the reduced set of decisions having a highest confidence level to the user from the computing facility, wherein the one of the reduced set of decisions is a single answer to the initial question from the user based on the dialogue and the profile.