1. A computerized method for initiative management, the method comprising: identifying and defining an initiative; creating an initiative summary data record within a database of a computing device, the initiative summary data record including at least an initiative title, a customer rule, a project start date, a project end date, a main contact person, an initiative description with major milestones, organizations involved, management supporters, required resources, benefits, organizational areas of high impact, cost estimates to implement and barriers to success; developing an action plan via a graphical user interface (GUI), the action plan collecting information identifying required resources, identifying additional impacts on business, identifying any impacts of the business on the current initiative, identifying costs associates with the initiative and identifying any dependencies upon other initiatives; developing a business case within the database for the initiative, the business case including business case data record and an initiative scorecard, the business case data record including the initiative title, a supported business strategy, the purpose of the initiative, team members, impact on the business, impact on the customer and a cost-benefit analysis, and the initiative scorecard defining standardized metrics to evaluate the initiative performance against the action plan, against other initiatives and against the customer rules, the metrics being divided into financial metrics, internal processes, metrics, customer metrics, and learning and growth metrics; generating an initiative plan for the initiative via the GUI, the initiative plan including an initiative risk assessment identifying and evaluating factors that effect the success of the initiative on both an initiative and a portfolio basis, each risk factor being assigned a level of severity, a probability of the risk factor occurring and a mitigation to reduce the severity, the probability or both; a computer for managing execution of the initiative to satisfy the customer rules; and evaluating execution and management of the initiative for success as compared to the customer rules.