1. A computer-implemented method executed by one or more processors, the method comprising: identifying a particular navigation intent from a user associated with a particular user role, the navigation intent representing an action associated with the particular business object; determining a particular target mapping associated with the particular navigation intent based at least in part on the particular user role, the target mapping associated with an application to be executed in response to identification of the associated navigation intent; and executing the application associated with the particular target mapping in response to determining the particular target mapping.