1. A computing apparatus for receiving custom web page content, wherein the computing apparatus comprises: a communications network access device for accessing a server in logical communication with a communications network; and executable software stored on the communications network access device and executable on demand, the software operative with the communications network access device to cause the network access device to: receive identification information associated with an RGB string wherein the identification information is logically embedded in the RGB string; receive a first web page content; store the identification information with the first web page content on the network access device; transmit the identification information to an external server with the first web page content; and receive a second web page content based upon the transmitted identification information and the first web page content.