1. A method for providing a wireless ambient service to a mobile end-user device operating on a Wireless Wide Area Network (WWAN), the method comprising: receiving, from a mobile end-user device communicating over the WWAN, a first Internet access request for a first ambient service, the first ambient service comprising a primary policy that provides access to primary ambient content but does not provide primary access by the mobile end-user device to a first Internet destination through the first ambient service, the first Internet access request requesting primary ambient content allowed by the primary policy; transmitting to the mobile end-user device and responsive to the first Internet access request, primary ambient content, the primary ambient content including one or more user-selectable references related to the first Internet destination, the first ambient service comprising at least one secondary policy allowing access through the one or more user-selectable references to the first Internet destination; receiving, from the mobile end-user device, a second Internet access request for the first ambient service, the second Internet access request generated from a first reference selected by the user from the one or more user-selectable references; and transmitting to the mobile end-user device, responsive to the second Internet access request, secondary ambient content, including content from the first Internet destination that is allowed by the at least one secondary policy based on the user selection of the first reference.