1. A method for managing server content and configuration from within a single server management application at a computer system in a computer networking environment, the method comprising: receiving a client connection including authentication credentials requesting initiation of a server management application; initiating the server management application, the application including both a content management portion and a server configuration settings management portion, the application providing for user interaction such that the user can manage both content and server configuration settings from within the server management application; based on the received client connection request and the authentication credentials, determining a web server management application scope of use to be applied during a client application session, the web server management application scope of use including both a content management scope of use and a configuration settings scope of use, the configuration settings scope of use comprising server share size and bandwidth allocations; receiving user input indicating a configuration settings change to be applied to the server; the server management application altering one or more configuration settings on the server, the management application providing configuration access to those settings for which the client has access rights and are within the web server management application scope of use for the client application session; receiving user input indicating that one or more portions of content are to be published to the server; and the server management application publishing the content portions to the server, the management application implementing a protocol provider model that enables content publishing to the server using each of a plurality of different protocols and wherein content changes are communicated to the server using a user-selected one of the plurality of different protocols.