1. A computer-implemented method for displaying contextually relevant content associated with an image published on a digital content platform, comprising: providing a publisher of the image with a reference script for publication with the image, wherein the reference script is a computer-readable instruction that causes an end-user device to provide a user-actionable interface that allows a user to activate the image and thereby perform a request for content call to a content server; and configuring the content server to (a) receive the request for content call from the end-user device, (b) identify the published image, (c) identify whether the image meets one or more pre-defined requirements, (d) identify content that is contextually relevant to the image, (e) deliver the content to the end-user device, and (f) deliver a computer-readable instruction that causes the end-user device to perform an animation that displays the content in a spatial relationship with respect to the image as originally published, wherein the spatial relationship is defined such that the content appears to be displayed on a backside of the image.