1. A system for delivering electronic programming to a user, the system comprising: a printed matter having at least one sensor and a transmitter for transmitting a coded signal in response to an actuation of said sensor; an intelligent controller having associated therewith a receiver for receiving said coded signal and a means for accessing programming material; and a display unit for presenting said programming material; wherein said user actuates said sensor to cause said intelligent controller to access said programming material and said display unit to present said programming material to said user.