1. A method of automatically generating tags for media content, the method comprising: storing event-related data associated with at least one sports event including a particular sports event in at least one computer readable storage device, the event-related data including discrete action data identifying discrete actions that occur during the particular sports event including a particular discrete action; identifying contextual information associated with a particular media content item using the at least one computing device; determining that the particular media content item relates to the particular sports event of the at least one sports event based at least in part on the contextual information, using the at least one computing device; automatically generating a tag identifying the particular sports event for the particular media content item using the at least one computing device; comparing the contextual information to the discrete action data for the particular sports event to identify a relationship between the particular media content item and the particular discrete action; and automatically tagging the particular media content item with a tag identifying the particular discrete action of the particular sports event as a result of the identified relationship between the particular media content item and the particular discrete action that occurred during the particular sports event.