1. A system, comprising: a processor; and a memory communicatively coupled to the processor, the memory having stored therein computer-executable instructions, comprising: a customer portrait engine configured to: receive clickstream data captured in connection with input associated with an account resulting in an interaction with a website; develop a behavioral portrait of the account based on the clickstream data, wherein the behavioral portrait comprises a psychological profile of the account comprising respective scores for psychological attributes generated based on mapping respective actions in the clickstream data to the psychological attributes; and transmit a report based on the behavioral portrait to a first device associated with a first entity determined to be engaged in a communication with a second device of a second entity associated with the account, wherein the report comprises a recommendation regarding how to communicate with the second entity based on the behavioral portrait.