1. A system comprising: means for identifying a market to target for an investment decision; means for identifying unmet customer needs based on jobs and outcomes; means for scoring competitive product or service offerings against the jobs and outcomes; means for scoring a solution based on jobs and outcomes and the solution's ability to increase satisfaction; means for identifying the willingness of a customer to pay to have the job completed with maximum satisfaction; means for calculating fixed and variable costs for the solution; means for determining if the solution can be delivered to create an investment rate of return (IRR) that meets an IRR threshold.