1. A method comprising: creating a first data object stored in a first database system, wherein the first data object includes a plurality of data fields capable of storing a plurality of data values; executing a trigger function in response to creating the first data object, wherein the trigger function causes one or more servers in a second database system to determine if one or more existing data objects stored in the second database system include one or more data values that match data values included in the first data object; and generating one or more feed items in response to determining that a match exists, wherein the one or more feed items provide one or more users with an indication of the determined match.