1. A method for determining a score indicating an assessment of traffic for a selected website over a selected timeframe, the method comprising the steps of: identifying a plurality of metrics indicating various performance indicators of the website, choosing a plurality of assessment parameters for which each of the plurality of metrics may be measured against, calculating a health score of each of the plurality of metrics along each of the plurality of assessment parameters, determining an overall health score for the selected website, wherein the overall health score is composite metric based upon the health score calculated for each of the plurality of metrics.