1. A method, comprising: causing execution of a process that is related to decision-making associated with identification of one or more products or services that is suitable for a receiving entity, utilizing an application that is a real estate-related application, a medical-related application, a corporate-related application, a product supply-related application, a service supply-related application, or a financial-related application; receiving first information regarding a plurality of attributes in association with the receiving entity; receiving second information regarding the one or more products or services in terms of the plurality of attributes; supporting the process that is related to the decision-making, utilizing the first information and the second information; receiving third information that includes public information, wherein the third information is received from a source separate from the receiving entity and a supplying business, and relates to a value of at least one aspect of at least one of the one or more products or services and is related to a retrospective value creation for a plurality of customers, wherein the process that is related to the decision-making is further supported utilizing the third information; and receiving fourth information from the receiving entity that relates to at least one aspect of at least one of the one or more products or services and is related to a retrospective value creation for the receiving entity; wherein the method is supported by a system capable of displaying a plurality of web page interfaces that receive user input that frames the decision-making and that display output which indicates alternatives in connection with the decision-making, and allowing real-time collaborative decision-making between the receiving entity and the supplying business.