1. A method for incorporating a social networking feature in a conferencing system, the method comprising: a conferencing server establishing an audio conference between a plurality of participants in an online conference via computing devices connected via a communication network; the conferencing server presenting to the computing devices a conference user interface during and associated with the audio conference, the conference user interface displaying an interactive participant object uniquely identifying only each of the participants in the audio conference, each of the interactive participant objects comprising a first display mode and a second display mode, the first display mode for displaying a unique graphical representation and participant profile information associated with the corresponding participant in a first display face, the second display mode being triggered by selection of the interactive participant object by one or more of the other participants during the audio conference and comprising one or more additional display faces simultaneously displayed adjacent the first display face and for displaying social networking content from one or more social networking accounts linked to the corresponding participant, wherein the interactive participant objects further comprise a user interface control for enabling the corresponding participant identified by the associated interactive participant object to configure the social networking content displayed in the one or more additional display faces to the one or more of the other participants upon selection of the interactive participant object; a social networking server authenticating the social networking accounts; during the audio conference, the conferencing user interface presenting the interactive participant objects in the first display mode in which the first display faces are displayed and the second display faces are not displayed; and the conferencing server enabling a first participant to select the interactive participant object associated with a second participant and, in response to the selection by the first participant, the conferencing server modifying only the conference user interface presented to the first participant by presenting the selected interactive participant object associated with the second participant in the second display mode.