1. A processor-implemented method comprising: analyzing, at a mobile computing device, an image received from an image sensor to determine that the mobile computing device is targeting a second device; presenting a user interface element on a display of the mobile computing device, the user interface element identifying the second device and indicating the mobile computing device is targeting the second device; and detecting an input, the input representing a selection of a user interface element associated with electronically stored data; and initiating a transfer operation to transfer the electronically stored data to the second device.