1. A method at a multimedia distribution network ( 400 ) of estimating a present user constellation of a household ( 405 ), the method comprising the following steps: monitoring ( 300 ) a sequence of textual descriptors ( 503 ) that are associated with a multimedia sequence that is being distributed to the household ( 405 ), acquiring ( 301 ) a set of probabilistic parameters of a statistical model that is based on textual descriptors ( 403 ) that have previously been provided to the household ( 405 ), and estimating ( 302 ) a present user constellation ( 513 ) by correlating the sequence of textual descriptors ( 503 ) with the parameters of the statistical model.