1. A method of operating a consumer analytics system in which information about consumers is generated at least in part based on applying a visit detection process to location data relating to one or more consumers, to identified settings visited by the one or more consumers, the method comprising: receiving input provided by a consumer identifying a setting visited by the consumer at a time; obtaining information identifying a physical location of the consumer at the time; and adjusting, using at least one processor and based at least in part on the input provided by the consumer and the physical location of the consumer, the visit detection process for identifying settings visited by the plurality of consumers.