1. A computer-implemented method comprising: displaying, by a computing device having an insight module, a graphical user interface (GUI) comprising a business report, wherein the business report comprises a respective first graphical representation of each of a plurality of business report data elements; receiving, by the computing device, a first input indicating selection of an insight mode; and receiving, by the computing device and while in the insight mode, a second input indicating a selection of a subset of business report data elements of the plurality of business report data elements of the business report, wherein the subset of business report data elements is determined based at least in part on a location of the second input; and responsive to receiving the second input indicating the selection of the subset of business report data elements, generating, via the insight module, an insight view comprising a respective second graphical representation of each business report data element in the subset of the business report data elements, wherein the respective second graphical representation of a business report data element of the subset comprises and is overlaid on the respective first graphical representation of the business report data element, subdivided into respective two or more graphical regions corresponding to two or more sub-elements that form detailed portions of the business report data element, wherein the two or more graphical regions are visually differentiated from each other, wherein the graphical regions corresponding to the sub-elements that form detailed portions of the subset of business report data elements are proportionately sized to the relative values of the sub-elements, and are displayed based at least in part on a display characteristic that defines the displaying of the business report, wherein the display characteristic comprises one of a dimension included in the report, a scale of the dimension, and a relative sizing of the first graphical representation of each of the one or more data elements with respect to one another, and wherein the business report data elements outside of the subset remain displayed in the first graphical representation.