1. A computer implemented method for providing a distribution list of users to receive data regarding business records related to a business of an organization, the business records stored as data objects in a database system associated with an enterprise social network implemented for the organization, the method comprising: identifying through use of the database system one or more users of the enterprise social network as being relevant to a business record and who are not following the business record, the identification based at least in part on satisfaction of one or more criteria by one or more attributes related to the business or to the organization to generate a distribution list comprising the identified users; causing through use of the database system a network communication to be sent to one or more users identified in the distribution list, the network communication comprising: an identification of the business record, information stored in the database system in association with the business record, and a request for input from the one or more identified users regarding the business record; enabling the one or more identified users to send information using network communications to the database system regarding the business record; and enabling through use of the database system the one or more identified users to follow the business record in the enterprise social network, the following providing sharing of feed items related to the business record in one or more feeds of the enterprise social network accessible by the one or more identified users, the following being identifiable by one or more data objects in the database system.