1. A system comprising: a personal wireless mobile communication device; a local server; and a display unit; wherein the personal wireless mobile communication device is configured to transmit a short-range wireless signal to the local server; wherein the local server is configured to transmit content to the display unit; and wherein the local server is further configured to alter the content on the display unit as a function of the short-range wireless signal, thereby creating an interaction between the personal wireless mobile communication device and the content on the display unit.