1. A computer implemented method to be performed in a process of a computer system initiating physical operations, the method comprising: receiving, in a computer system, a request to generate a first object and a second object, the first object to be used in initiating a manufacturing-type operation and the second object to be used in initiating a warehouse-type operation; generating the first object and the second object in response to the request, the first and second objects being generated using an object model for physical operations; and generating an electronic view for at least one of the first and second objects, the electronic view being defined by the object model.