1. A method of building a frequently-asked questions (FAQ) portal, the method comprising: creating cluster labels, the labels including predefined universal semantic labels and application-specific labels; applying the cluster labels to clusters of queries within an FAQ application; and adjusting the application-specific labels to support combined and newly created clusters of queries based on application-specific queries within the FAQ application on an ongoing basis and reapplying the universal semantic labels and the adjusted application-specific labels to the combined and newly created clusters of queries.