1. A method for virtually integrating a bot with an online search service, the method comprising the steps of: surfacing bot content for indexing by a search engine associated with the search service, the surfaced bot content being includable in a link contained in a results page returned by the search engine to a user of the online search service responsively to a query; responsively to the link being activated by the user, launching the bot to engage in a conversation with the user; and receiving at least a portion of the query from the search engine to enable the bot to begin the conversation with the user using bot content that has relevance to the query.