1. A method comprising: exposing a control to a client over a network in conjunction with an object of a social networking service available from a service provider, the control selectable by a user of the client to establish a one-way public relationship with another user corresponding to the object; and responsive to operation of the control, establishing the one-way public relationship by storing data to associate the user as a fan of the object without establishing a mutual friend relationship between the user and the other user.