1. A computer-implemented method, comprising: generating, by a computing device, a plurality of predictive models for a web page of a website, wherein the web page includes a configuration defining one or more objects presented with the web page, wherein each object is associated with a predictive model, and wherein each predictive model is associated with one or more predictive model types; determining the one more predictive model types that are associated with each predictive model in the plurality of predictive models; determining a performance indicator that corresponds to each determined predictive model type, wherein performance indicators represent one or more benefits to a website; selecting a predictive model out of the plurality of predictive models based on a performance indicator corresponding to a predictive model type of the selected predictive model; and determining a configuration of the web page using the selected predictive model.