1. A method of interactive and live computerized matching using a personal data device having a wireless communication interface connected to a wireless network and associated with a first user, comprising: a) configuring a server on a secure network to include a personal characteristic database and a database searching algorithm, and configuring the server to communicate with the personal data device via the wireless communication interface of the personal data device; b) the server wirelessly receiving a log on request from the first user's personal data device; c) the server storing a personal characteristic of the first user in the personal characteristic database; d) the server automatically detecting and automatically storing the first user's current geographic location as a branded location; e) the server receiving a search request initiated by the first user via the wireless network; f) the server transmitting search results to the first user's personal data device identifying at least a second user from among a plurality of users that are logged on to the network at the branded location, and g) further comprising the server requiring a form of legal identification from the first user at least once at some time prior to granting the first user access to the personal characteristic database on the network.