1. A computer-implemented method for building a small business social graph, the method comprising: receiving, by computer, a collection of data from a first business; and building, by computer, a social graph that adheres to a Resource Description Framework Schema (RDFS) by: determining an ontology for businesses in the social graph; determining if a first node for the first business exists in the social graph, wherein the social graph is a graph-based data model that indicates relationships among various businesses; if not, adding the first node for the first business to the social graph according to the ontology; analyzing the collection of data to identify a second business; determining if a second node for the second business exists in the social graph; if not, adding the second node for the second business to the social graph according to the ontology; adding a relationship between the first node and the second node to the social graph, according to the ontology, to indicate the relationship between the first business and the second business; analyzing the collection of data to identify a first person; determining if a third node for the first person exists in the social graph; if not, adding the third node for the first person to the social graph according to the ontology; determining that the second node and the third node share a unique identifier; and relating the second business and the first person as a same entity.