1. Program product stored in a computer readable medium to manage media content through an enterprise level content management platform, the program product including: a configuring module positioned to provide a repository of data associated with system behavior including system settings and switches and user-defined value lists; a security module positioned to analyze a user assigned role to allow access to specific data in the database responsive to the user assigned role; an auditing module positioned to track access and changes to data in the database responsive to user database access to thereby form transaction activity trails describing access and changed data; a search engine module positioned to receive user input and positioned to search indexed and non-indexed data and structured and non-structured data in the database; a logical content module positioned to capture and store metadata from a plurality of sources accessible by a plurality of different types of users; a physical contact module positioned to manage material container usage to thereby manage checking-in and checking-out of physical media; and a library management module positioned to capture basic, core, applied, and context metadata and to tie content metadata to physical media to thereby provide content form control.