1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising: receiving user feedback for each of one or more social posts presented to a user, the user feedback for each social post regarding an association between the social post and a sentiment; generating sentiment tuning data from the user feedback; and applying the sentiment tuning data to new social posts to determine sentiments for the new social posts.