1. A computer-implemented method for recording events in social media content, the method comprising: receiving, by one or more data processing apparatuses, a signal indicating a check-in; transmitting, by at least one of the one or more data processing apparatuses, a first message including a check-in status update generated at least in part based on the check-in; starting, by at least one of the one or more data processing apparatuses, a recording session associated with the check-in; recording, by at least one of the one or more data processing apparatuses, media files during the recording session; automatically associating the media files with the check-in; and transmitting, by at least one of the one or more data processing apparatuses, the media files in one or more additional messages associated with the check-in status update.