1. A system for supporting electronic commerce, the system comprising: a first computing device which includes: a first memory which stores first data indicative of a plurality of web sites; a network interface communicatively coupled to a computer network; first logic which communicates, through said network interface, a list of said plurality of web sites to be rendered by a second computing device in a content-rendering application, wherein the list is generated according to a context of the content-rendering application; and second logic which identifies at least one of the plurality of web sites selected from the second computing device, wherein the second logic communicates second data indicative of the selected one of said plurality of web sites to said second computing device through said network interface, and wherein the second logic provides instructions to invoke the selected web site from within the content-rendering application, wherein the second data may be stored in a second memory associated with the second computing device for modifying by the user from the second computing device.