1. A method of identifying an internet telephony provisioning entity to an internet telephony device, the method comprising: storing a pre-provisioning contact and a unique device ID number in a non-volatile memory of the internet telephony device. receiving a provisioning contact of a provisioning entity assigned to the device at a pre-provisioning server and storing the provisioning contact in association with a unique device ID number assigned to the device; receiving an inquiry initiated from the device to the pre-provisioning server at the pre-provisioning contact, the inquiry comprising the unique ID number assigned to the device; responding to the inquiry with a response that includes the provisioning contact that was stored in associate with the unique device ID number of the device.