1. A system, comprising: A) a database running on one or more server computers communicatively coupled to a network, said database comprising one or more data records, each of said one or more data records comprising: i) a text string; and ii) a monetary value associated with said text string; B) said one or more server computers running a domain name appraisal module configured to: i) receive an appraisal request for a domain name; ii) set an appraisal of said domain name to 0; iii) identify a keyword within said domain name; iv) determine the existence, within said database, of one or more matching data records wherein said text string matches said keyword; v) responsive to a determination that said one or more matching data records do not exist within said database, generate a keyword appraisal value of 0; vi) responsive to a determination that said one or more matching data records exist within said database: a) identify a keyword frequency count comprising a quantity of said one or more matching data records; b) identify a keyword monetary value comprising a sum of said monetary value, associated with said text string, for all of said one or more matching data records; c) generate said keyword appraisal value comprising a quotient calculated by dividing said keyword monetary value by said keyword frequency count; d) add said keyword appraisal value to said appraisal value of said domain name; and vii) transmit said appraisal value to one or more client computers communicatively coupled to said network.