1. An object matching system comprising: a plurality of disparate databases comprising data objects; and a master data server comprising a computer programmed to provide: a plurality of adapters configured to connect to said plurality of disparate databases; a matching module configured to compare data objects provided by said plurality of adapters through use of an object matching rule to determine at least two matching data objects; and, a data integrator configured to merge said at least two matching data objects to produce a master data object.