1. A computer program product comprising a non-transitory computer readable medium having a computer readable program stored therein, wherein the computer readable program, when executed on a marketing system computing device, causes the marketing system computing device to: dynamically obtain, by an information gathering agent of the marketing system computing device, information related to customer interactions associated with a given customer from a client-side agent running on a client computing device associated with the given customer via a network; analyze, by a pattern analysis component of the marking system computing device, the information related to customer interactions to identify patterns in the information related to the customer interactions based on a set of predefined rules; group, by a categorization and mapping component of the marketing system computing device, the identified patterns into a plurality of groups of patterns; create, by the categorization and mapping component of the marketing system computing device, a ranked list of the plurality of groups of patterns based on the set of predefined rules; select, by a marketing strategy selection component of the marketing system computing device, patterns from the ranked list of the plurality of groups of patterns for defining a marketing strategy for a marketer; identify a marketing strategy of a merchant associated with a segment of products using the ranked list of the plurality of groups of patterns; and present to the client computing device associated the given customer the marketing strategy via the network.