1. A system comprising: a processor to implement operations for a service of an interactive voice response (IVR) system; and a memory device to store conversion instructions for an interactive voice converter; wherein the processor is configured to implement the interactive voice converter based on at least some of the conversion instructions; wherein the interactive voice converter is configured to generate, based on instructions for the service of the interactive voice response system that are not natively interpreted by a web browser, web browser implementable instructions that are natively implemented by the web browser and to provide the web browser implementable instructions to a web browser on an end user device to provide the service to an end user, wherein the end user is a user of the service at the end user device.