1. A system for presenting on a mobile communication facility an advertisement in association with a webpage, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of: (a) receiving an advertisement request associated with a webpage request from the mobile communication facility operated by a user, wherein the webpage request is received over a cellular telephony infrastructure provided by a carrier, wherein the webpage request corresponds to a webpage provided by a webpage content provider, wherein the user is paying for use of the mobile communication facility with the carrier, wherein the carrier is a provider of a television service to the user; (b) receiving information relating to one or more user characteristics, wherein the one or more user characteristics are derived from information obtained through the carrier and include a viewing history of television content corresponding to the user as recorded through use of a television operated by the user, wherein the carrier has provided the television content via the television service, wherein the viewing history includes: (i) a television episode viewed by the user via the television, or (ii) a television episode declined to be viewed by the user via the television; (c) determining that the relevance to the user of a first advertisement with the webpage is greater than the relevance of a second advertisement with the webpage based at least in part on the information relating to the one or more user characteristics; (d) associating the first advertisement with the webpage; and (e) transmitting the advertisement associated with the webpage to the mobile communication facility for presentation on a display of the mobile communication facility.