1. A document-based system for acquiring information pertaining to a document, comprising: a computer having a memory storing a meta-document including the document, the document including content information, and a set of one or more document service requests based on a personality associated with the document, wherein a personality comprises a theme or context, wherein each document service request in the set comprises a process for using a portion of the document's content information as a starting point to obtain other information from a service provider pertaining to the document's content information, wherein associating a set of one or more document service requests based on a different personality to the document's content information will provide different results; and a scheduler for autonomously activating and managing the document service requests without user intervention by periodically polling the meta-document for document service requests, for selecting a document service request from the set of one or more document service requests, for initiating and managing communication with a selected service provider to satisfy the selected document service request and for integrating any results from the selected document service request into the meta-document, wherein the meta-document includes the document, the set of one or more document service requests and integrated results; wherein the set of one or more document service requests follow a sequence of calls to service providers for extracting information from one or more of other documents, databases and data stores, and for searching for other information responsive to any extracted information from the one or more of other documents, databases and data stores.