1. A computing system, comprising: an event type identification system that receives an unstructured event record with event information indicative of an unstructured event, the event type identification system accessing an event type identifier model, identifying an event type corresponding to the unstructured event based on the event information and the event type identifier model, and generating an event type label, indicative of the event type, for the unstructured event record; a process model matching system that accesses a process model and a set of logged computing system processes and identifies a process in the computing system that the unstructured event corresponds to, based on the unstructured event record; a user interface component; and a workflow prediction system that predicts a workflow based on the identified process and the identified event type for the unstructured event record and controls the user interface component to surface the predicted workflow for user interaction.