1. A computer program product tangibly embodied in a computer readable storage medium and comprising instructions that when executed by a processor perform a method comprising: presenting business category identifiers to a user in a computer system, each business category identifier representing one of multiple reporting content bundles for configuring a transactional application and an analytical application; receiving, in the computer system, a selection by the user of at least one of the business category identifiers; and installing in the computer system, from the selected reporting content bundle, at least one transactional content object in the transactional application, and at least one analytical content object in the analytical application.