1. A method comprising: identifying an event associated with an article; identifying a plurality of named entities within the event; determining a weight to associate with each of the plurality of named entities based at least in part on a frequency of each of the plurality of named entities within a data store; and creating an implicit search query based at least in part on each of the plurality of named entities and the associated weight, the implicit search query focused on a named entity with a higher associated weight more than on a named entity with a lower associated weight.