1. A system comprising one or more processors loaded with computer instructions causing the one or more processors to function as: a resource handler configured to determine a uniform resource locator (URL) and an individual recipient from a proprietary database of individual recipients; a parser configured to parse the URL to determine a network address of a network resource and one or more tag-variable sets, each tag-variable set including a variable and a corresponding tag associated with the variable; a value engine configured to determine for each variable included in the one or more tag-variable sets of the URL, one or more values that is associated with the individual recipient in the proprietary database of individual recipients; a URL generator configured to replace, in the URL, the one or more tag-variable sets with a corresponding one or more tag-value sets, wherein the variable of each of the one or more tag-variable sets is replaced with the corresponding one or more values that are associated with the individual recipient in the proprietary database of individual recipients, to thereby form a personalized URL with the network address of the network resource and the one or more values embedded therein; and a delivery engine configured to send the personalized URL to the individual recipient, wherein, upon selection of the personalized URL by the individual recipient, the one or more tag-value sets are provided to the network resource via the personalized URL for extraction therefrom and subsequent inclusion thereof within a personalized website provided to the individual recipient.