1. A processor-implemented method for generating and utilizing a synthetic context-based object to locate a user-specific data store, the processor-implemented method comprising: associating, by a processor, a non-contextual data object with a context object to define a synthetic context-based object, wherein the non-contextual data object ambiguously relates to multiple subject-matters, and wherein the context object provides a context that identifies a specific subject-matter, from the multiple subject-matters, of the non-contextual data object; associating, by the processor, the synthetic context-based object with at least one specific data store, wherein said at least one specific data store comprises data that is associated with data contained in the non-contextual data object and the context object; determining, by the processor, a subject-matter of interest for a specific user; associating the subject-matter of interest to a specific synthetic context-based object, wherein the specific synthetic context-based object is associated with data that describes the subject-matter of interest for the specific user; receiving, from the specific user, a request for data from at least one data store that is associated with the subject-matter of interest that has been determined for the specific user; directing, by the processor, the request to the specific synthetic context-based object that is associated with data that describes the subject-matter of interest for the specific user; locating, via the specific synthetic context-based object, said at least one specific data store that is associated with the subject-matter of interest; and returning data from said at least one specific data store that is associated with the subject-matter of interest to the specific user.