1. A computer-executed method for displaying social interest in television programs, the method comprising: storing a plurality of social media content items received from an external social networking system; selecting a plurality of television programs, each television program associated with one of a series of chronological time segments of television; for each selected television program: determining that a subset of the social media content items is relevant to the television program, storing the subset of the social media content items relevant to the television program, and determining a level of social interest in the television program based on the subset of the social media content items determined to be relevant to the television program; for each of the time segments, determining a level of social interest in the time segment based upon an aggregate level of social interest in the television programs associated with the time segment; and graphically displaying at least one time segment and the determined level of social interest for each displayed time segment.