1. A computer-implemented method for measuring and reporting business intelligence based on comments collected from web page users using software associated with accessed web pages, comprising: using a computer system, accessing a plurality of user comments collected from users of one or more web pages using feedback collection software that provides users who access a particular web page a viewable element through which to provide their comments regarding one or more aspects of a business associated with the particular web page; using a computer system to assign a rating selected from a plurality of available ratings to each collected user comment based on a subjective assessment of the collected user comment; using a computer system, associating each of the plurality of collected user comments with one or more of a plurality of predefined business-related categories; and using a computer system, generating a report identifying, for each of the plurality of predefined business-related categories, one or more quantitative values derived from the collected user comments associated with that business-related category; wherein a quantitative value identified in the report for a particular predefined business-related category comprises a quantity of collected user comments assigned to a particular rating; wherein the report comprises a bar graph comprising a plurality of color-coded bars, each color-coded bar representing a corresponding one of the plurality of predefined business-related categories and each color representing a corresponding one of the plurality of available ratings; and wherein the bar graph comprises a first half and a second half, the first half being separated from the second half by an axis of the graph.