1. A non-transitory computer readable medium storing instructions that, in response to execution, cause a system comprising a processor to perform operations, comprising: recording clickstream data relating to online behavior associated with input from accounts interacting with a website; generating respective behavioral portraits for the accounts based on applying psychological portrait scoring to the clickstream data, wherein the generating the respective behavioral portraits comprises applying psychological behavior model scoring to a set of actions taken in association with one of the accounts during the interacting with the website, and wherein the set of actions includes at least one of a navigation to a page during the interacting with the website, a clicking on of an item during the interacting with the website, an entering of a search term during the interacting with the website, a receipt of check-out information relating to a check out transaction that occurred during the interacting with the website, an abandonment of a page during the interacting with the website, or a selection of a top set of items during the interacting with the website; categorizing the respective behavioral portraits into portrait types; analyzing the online behavior of the accounts as a function of the portrait types; based on the analyzing, identifying a portrait type of the portrait types where the online behavior yields an expected result; from content associated with the website, generating modified content for the portrait type; and in response to an account associated with the portrait type being determined to be associated with an interaction of the interacting with the website from a device, transmitting to the device the modified content during the interaction.