1. A database system implementing an enterprise level social and business information networking system for use in a customer relationship management (CRM) environment, the database system having one or more databases storing data objects in memory, the database system configurable to: process data representing a workflow for automatically causing a following relationship to be established in the enterprise level social and business information networking system between a user and one or more of a plurality of CRM records stored in a database of the database system, the workflow configured at least in part by one or more selections received at the database system from a device of an authorized user of the social networking system, the one or more selections defining: a first user of the social networking system, the first user being specifiable by the authorized user, and one or more conditions for causing the first user to follow one or more of the plurality of CRM records, the one or more conditions being controllable by the authorized user; determine, using the database storing the CRM records, that one or more properties associated with a first CRM record satisfies the one or more conditions by executing a first rule identifying each of: the first condition, a first value associated with the first condition, a first comparison operation, the first CRM record, and the first user; automatically cause, responsive to determining that the one or more properties associated with the first CRM record satisfies the one or more conditions, the first user to follow the first CRM record in the enterprise level social and business information networking system, the following of the first CRM record by the first user enabling or causing updates associated with the first CRM record to be shared in a first feed of the enterprise level social and business information networking system, the first feed being receivable by a first user device of the first user to cause display of the updates associated with the first CRM record; store or update a data object in a database of the database system to identify the following of the first CRM record by the first user; and cause display of information based on the following of the first CRM record by the first user on a display of the first user device of the first user.