1. A system for defining a visual element in a display interface, the system comprising: a data storage system configured to store visual element defining data, the data comprising: image data including a base image component and other image components; user-defined data including alphanumeric data representing information to be conveyed in the defined visual elements; and real-time data indicative of current conditions; a generation module configured to generate the visual element based on the defining data; and a network interface module configured to receive client requests related to the defined visual element and send the visual element defining data that is responsive to the request.