1. A computer-implemented method comprising: receiving, by a processing device, a first plurality of actions from a first entity with respect to a first plurality of objects; determining, by the processing device, a global object within a social networking system related to each of the first plurality of objects; displaying, by the processing device, a representation of the global object in association with a representation of the first entity within the social networking system; receiving, by the processing device, user feedback on the representation of the global object displayed in association with the representation of the first entity; creating, by the processing device in response to the received user feedback, an instance of the global object that is unique to the first entity; and converting, by the processing device, the displayed representation of the global object to a representation of the instance of the global object that is unique to the first entity.