1. A method performed by at least one computer processing executing computer program instructions stored on at least one non-transitory computer-readable medium, the method comprising: (A) receiving data representing a first count of a first plurality of social currency event data structures created by a first user, wherein the first plurality of social currency event data structures includes data representing first values of the first plurality of social currency event data structures to the first user; (B) receiving data representing a second count of a second plurality of social currency event data structures addressed to the first user, wherein the second plurality of social currency event data structures includes data representing second values of the second plurality of social currency event data structures to the first user; and (C) calculating a score associated with the first user based on at least two of the first count, the second count, the first values, and the second values.