1. One or more computer-readable storage media comprising instructions that are executable to cause a device to perform a process comprising: capturing, using a computing device, audio data, at least some of which is processable for provision to a content recognition service; formulating a query for submission to the content recognition service to identify displayable content information associated with the audio data; submitting a first query to a content recognition service, the first query being formulated using a first portion of the audio data; if no displayable content information is received after said submitting, submitting one or more subsequent queries to the content recognition service; and enabling termination of said submitting one or more subsequent queries responsive to receiving displayable content information from the content recognition service.