1. A method comprising: receiving, by a server, a software application from a first client over a network; coupling, by the server, a set of instructions with the software application such that the set of instructions is able to facilitate at least one of pushing or pulling at least one of content and communications to a user via the software application, wherein the set of instructions is configured to facilitate the collection of data from a user of the software application and send the data to the server over the network when the set of instructions and the software application are executed concurrently on a second client, wherein the data is based on a usage by the user of the software application; receiving, by the server, the data from the second client over the network; and sending, by the server, the data to the first client over the network.