1. A method for determining a link rating for a keyword in an object associated with the keyword, the method comprising: receiving, by an electronic circuit, a keyword; locating one or more web pages that contain the keyword, wherein the one or more web pages each contain at least one link to the object; determining, by the electronic circuit, a drop off rate for each web page, wherein the drop off rate relates the total number of links in the web page to the total number of keywords in the web page; for each web page: determining, by the electronic circuit, a keyword location of the keyword in the web page, wherein the keyword location is the distance in words between the keyword a starting location of text in the web page; determining, by the electronic circuit, a link location, in the web page, of each of the at least one links relative to the keyword location, wherein the link location is the relative distance in words between each of the at least one links and the keyword location; determining, by the electronic circuit, an importance of the keyword in the web page relative to the object based on the keyword location, the link location and the drop off rate; and determining, by the electronic circuit, a partial link rating for the web page based on, the number of occurrences of the keyword in the web page, the importance and a link rating of the web page for the keyword; determining, by the electronic circuit, a link rating of the object for the keyword by summing the partial link ratings for all web pages that contain the keyword; and storing, in a non-transitory computer readable memory, the link rating of the object for the keyword associated with the object.