1. A system for processing a notification, said system comprising: a memory area to store a notification received from a third-party content provider, said notification comprising routing information and content, said routing information including a broadcast alias; one or more computing devices to enable delivery of the stored notification to a plurality of users based on the broadcast alias, said memory area being associated with the one or more computing devices; and a computer-readable medium storing computer-executable instructions to be executed on each of the computing devices to access the stored notification, determine a list of users associated with the broadcast alias for receiving the stored notification, and deliver the stored notification received from the third-party content provider to the determined list of users.