1. A method for constructing a message using short messaging service (SMS), the method comprising: encoding an SMS message having a primary format information with a secondary format information, wherein the primary format information defines attributes associated with the manner in which the message is displayed on a monochrome display, and wherein the secondary format information defines attributes associated with the manner in which the message is displayed on a color display, such that if the message is received by a system equipped with a color display the message is displayed in accordance with the secondary format instead of the primary format.