1. A system, comprising: a memory that stores computer-executable components; a processor, operatively coupled to the memory, that executes computer-executable components, the computer-executable components comprising: a collection component configured to collect a subset of industrial data from a set of industrial devices of an industrial automation system and store the industrial data in a cloud based data store on a cloud platform, wherein the industrial automation system is communicatively coupled to the cloud platform via a public network; and a virtualization management component configured to: generate a virtualized industrial automation system that corresponds to the set of industrial devices of the industrial automation system, based on a result of an analysis of the subset of industrial data, generate a customized view of the virtualized industrial automation system for display on a communication device based on a determined distance of a user of the communication device to an industrial device of the set of industrial devices, and remotely control operation of the set of industrial devices over the public network in response to an interaction with the virtualized industrial automation system.