1. In a computing system, method of allocating a resource of a personal computing system for utilization by another computing system, the method comprising: receiving information of respective incentives associated with the utilization of a resource of a personal computing system by each of a plurality of other computing systems; selecting, based at least in part on the respective incentives, a computing system of the plurality of other computing systems to which the resource of the personal computing system shall be allocated; allocating the resource of the personal computing system for utilization by the selected computing system; and outputting a signal indicating the allocation of the resource of the personal computing system for utilization by the selected computing system.