1. An article comprising a machine-readable medium tangibly embodying instructions that when performed by one or more machines result in operations comprising: receiving data characterizing one or more terms of a task initiation request within a software application; associating the one or more terms with a task template; populating at least a portion of the task template based on the associated one or more terms; and presenting the populated task template to enable a user to conduct one or more actions associated with the presented populated task template.