1. A method for enabling a retailer to send a promotional announcement to a customer via a communication network, comprising: receiving purchase information pertaining to purchases of the customer made with the retailer, wherein the purchases are associated with a phone number of the customer; and sending automatically an outbound call comprising a pre-recorded announcement via the communication network to the customer via the phone number if the purchases exceed a predefined purchase target, wherein the pre-recorded announcement is generated by a media server in the communication network, wherein the pre-recorded announcement comprises a promotional offer made by the retailer based upon the purchases exceeding the predefined purchase target.