1. A method comprising: providing an indication of additional content while displaying a video content item that includes metadata: receiving a selection to view the additional content; searching for the additional content relating to the video content item; providing a user interface module including links to the additional content while displaying the video content item; modifying a display of the user interface module to reduce interference with display of the video content item; receiving a selection to access the additional content; providing the additional content on a viewing device; inserting, in real time, a new link in the metadata of the video content item according to interactions with the additional content on the viewing device: automatically updating one or more of the links when new additional content is associated with the video content item; dynamically updating the user interface module with one or more updated links associated with the new additional content while displaying the video content item, continually searching for the new additional content relating to the video content item; and updating the links in the user interface module to include the new additional content relating to the video content item according to the continually searching.