1. A method for determining social media influencers in a specific topic, the method comprising: receiving, by a processor, a dataset of information on a website, the information including a list of users of the website and a list of content that each user posts, wherein each user is associated with one or more other users; identifying, by a processor, a plurality of variables associated with the dataset, wherein the plurality of variables represent the information of the dataset on the website; and executing, by a processor, a topic specific search based on the plurality of variables, the topic search providing at least another list of users representing influencers in a specific topic.