1. A system, comprising: at least one computing device; and at least one application executable in the at least one computing device, wherein when executed the at least one application causes the at least one computing device to at least: determine a plurality of usage metrics for a service client corresponding to usage of a set of data items within a data object; and provide an optimized data object to the service client in response to a request from the service client for the data object, the optimized data object including at least one empty value in place of at least one data item in the set of data items, the at least one data item being determined based at least in part on the plurality of usage metrics.