1. A method for recommending premium on-demand multimedia content based on event information, said method comprising: (i) obtaining said event information associated with a time period, wherein said time period comprises a current time during which an event is trending; (ii) mapping said event information with structured metadata associated with a plurality of premium on-demand multimedia content, wherein a metadata associated with at least one premium multimedia content corresponds to said event information; and (iii) generating a recommendation for at least one matching premium on-demand multimedia content based on said event information and a structured metadata associated with said at least one matching premium on-demand multimedia content.