1. An apparatus comprising: one or more processors; memory storing one or more sequences of instructions which, when executed by the one or more processors, cause: receiving digital data; converting the digital data into text data and identifying a plurality of words in the text data; determining, based on the plurality of words, one or more characteristics of the text data; and in response to determining that a first match between the one or more characteristics of the text data and one or more characteristics of one or more categories is found: determining, based at least in part on the one or more characteristics of one or more categories, one or more first applications that are to be used to process the text data; and initiating the one or more first applications to process the text data.