1. A method of providing a block of content description language from a server to a requester over a distributed network, the method comprising the steps of: (a) automatically retrieving demographic information stored on a computer system of the requester, the demographic information associated with the requester, said demographic information available unencrypted such that the demographic information is accessible by any server within the distributed network, the demographic information is retrieved from a lookup table based upon an IP address provided by the requester to the server; (b) customizing the block of content description language based upon the demographic information; and (c) providing the customized block of content description language to the requester.