1. One or more computer storage media having computer-executable instructions embodied thereon for performing a method for indexing explicitly-specified site-link data in association with a web site or web page, the method comprising: identifying a web site or web page having explicitly-specified site-link data associated therewith, the site link data including at least one Uniform Resource Locator; and storing each at least one Uniform Resource Locator in association with an identifier for the web site or web page in an index.