1. A computer implemented method for comparing the distinctiveness of a plurality of sets within a collection of information, the method comprising: sampling, by a computer system, from the collection of information to generate at least one set; establishing, automatically, at least one identifying characteristic within the at least one set; determining a statistical distribution of the at least one identifying characteristic associated with the at least one set; and generating, by the computer system, a relative measurement of distinctiveness based on the statistical distribution of the at least one identifying characteristic associated with the at least one set and at least one other set, wherein the generating the relative measure of distinctiveness comprises accounting for a set size of a measured set based on a measurement of distinctiveness for a comparison set and a size for the comparison set, and normalizing the relative measurement of distinctiveness based on the set size of the measured set and the size for the comparison set.