1. A system for integrating metadata from applications used for social networking into a customer relationship management (CRM) system, the system comprising: an obtaining engine to obtain, from applications used for social networking, metadata associated with users of the applications; an analyzing engine to analyze the metadata from the applications to infer opportunities, relationships for mapping clients, structures, and subject matter experts; an integrating engine to integrate the opportunities, the relationships for mapping the clients, the structures, and the subject matter experts into a customer relationship management (CRM) system to populate the CRM system; and an updating engine to update the CRM system based on modifications made by the users in the applications.