1. A system comprising: at least one device including a hardware processor; the system being configured to perform operations comprising: receiving a request for a webpage corresponding to a Uniform Resource Locator (URL); identifying the webpage corresponding to the URL; mapping the URL to at least one variation of data, functions, or content assets; injecting the at least one variation of data, functions, or content assets into the webpage to obtain an optimized webpage; responsive at least to receiving the request for the webpage corresponding to the URL, transmitting the optimized webpage with the at least one injected variation.