1. A method, comprising: receiving, at an application store associated with an enterprise organization, authentication credentials of an administrative user of the application store; based on validating the authentication credentials of the administrative user, providing a mobile service management interface via the application store, wherein the mobile service management interface comprises at least one control configured to allow the administrative user to define one or more policies to be applied to at least one application available in the application store, and wherein the one or more policies are configured to control functionalities of the at least one application during execution of the at least one application on at least one mobile device; after validating the authentication credentials of the administrative user, receiving a new application at the application store from the administrative user; prompting the administrative user to define one or more policies to be applied to the new application, wherein prompting the administrative user to define one or more policies to be applied to the new application comprises: identifying, by the application store, a set of policies for the new application, the set of policies for the new application comprising one or more default policies used by the enterprise organization; and updating the mobile service management interface to include at least one control configured to allow the administrative user to manage the set of policies identified for the new application; receiving at least one policy to be applied to the new application at the application store from the administrative user; receiving, at the application store, a single sign-on (SSO) credential associated with a non-administrative user of the application store, the SSO credential comprising data enabling access to the application store and one or more other enterprise resources; determining, at the application store, whether the SSO credential is valid; based on determining that the SSO credential is valid, providing, by the application store, an enterprise application store interface; receiving, by the application store, via the enterprise application store interface, a request for the new application; configuring the new application at the application store by: establishing, at the application store, one or more user-specific settings for the new application based on the SSO credential; and applying, at the application store, one or more management policies to the new application based on the SSO credential and based on policy information that is maintained by the application store and created by the application stored based on input received via the mobile service management interface provided by the application store; and providing, by the application store, the configured application to at least one recipient device associated with the SSO credential.