1. A content management system, comprising: a database including, a plurality of user profiles, each user profile comprising one or more user attributes, at least one group attribute that is shared by two or more user profiles among the plurality of user profiles, a plurality of content items to be delivered to one or more wireless devices, a plurality of content connections, each content connection associating a particular group attribute with a particular content item; a terminal that provides a content administrator interface to the database, the content administrator interface allowing creation and editing of content items and allowing the content administrator to create a content connection by associating a group attribute with a content item; and a content delivery module that filters the plurality of content items based on the group attribute, the content delivery module delivering one or more filtered content items over a wireless network to a wireless device of a user matching the group attribute; wherein the one or more filtered content items are displayed on a content interface of the wireless device.