1. A method for determining social media influencers in a specific topic, the method comprising: receiving, by a processor, a dataset of information associated with a website, the information including a first list of users of the website and a list of content that each user posts on the website, wherein each user is associated with one or more other users from the first list of users; determining, by a processor, initial values representing variables of the dataset of information on the website, wherein the variables include one or more topics for the list of content that each user from the first list of users posts on the website; performing, by a processor, one or more iterations of Gibbs Sampling utilizing the initial values, wherein performing each of the one or more iterations assigns new values representing variables of the dataset; determining, by a processor, that the one or more new values representing variables of the dataset represent a distribution of the one or more topics for the list of content that each user from the first list of users posts; executing, by a processor, a topic specific search in a topic search engine based on the distribution of the one or more topics for the list of content that each user from the first list of users posts, the topic search providing a subset list of the first list of users representing influencers in a specific topic; identifying, by a processor, one or more topics in the list of content that each user of the first list of users posts on the website; determining, by a processor, the one or more topics do not exist in the topic search engine; creating, by a processor, the one or more topics in the topic search engine; identifying, by a processors, a list of keywords in the list of content that each user from the first list of users posts on the website; and consolidating, by a processor, the list of keywords.