1. A method for verifying an advertising impression in a digital environment, the method comprising: defining a portion of the digital environment as an impression area as associated with an advertisement, the defined impression area being bounded by a predetermined distance from a surface of the advertisement; executing instructions stored in memory, wherein execution of the instructions by a processor determines that a character is located in the defined impression area associated with the advertisement and that a line-of-sight of the character is oriented toward the advertisement; and updating advertising impression information stored in memory regarding the advertisement, the advertising impression based on the determination that the character is in the defined impression area associated with the advertisement and the determination that the line-of-sight of the character is oriented toward the advertisement.