1. In a subscription television system comprising a transmitter repetitively transmitting teletext template messages interspersed with video and a decoder for selectively receiving said teletext messages, a method for user-specific messages to a subscriber of said subscription television system the steps of: generating and storing user-specific data in a first memory location in said decoder; correlating said user-specific data stored in said decoder with specified prints for insertion of data into template messages transmitted by said transmitter, selecting ones of said template messages transmitted by said transmitter, and user-specified data selected in correspondence to selected ones of said templates, and displaying the template having had the user specific data inserted there at the specified points to the user as a video signal.