1. A process control application for implementation and use in a control programming environment associated with a process control system having a multiplicity of process control elements therein, the process control application comprising: a documentation field for one of the multiplicity of process control elements, said documentation field including textual information displayable to a user and adapted to be stored in a memory within the process control system; and a context sensitive uniform resource locator disposed in the documentation field to point to an address of an external entity, the address to which the context sensitive uniform resource locator points dynamically changing in response to changes to an attribute value of the one of the multiplicity of process control elements.