1. A method for multimedia multipoint real-time conferencing, the method comprising: receiving, from a client embedded in a host website, a request to share content in a real-time group conference associated with users of a virtual room within the host website, the request being encapsulated in a data packet with tags associated with the content and routing requirements describing one or more recipients of the content; and based on the tags and the routing requirements, sharing the content in the real-time group conference with the one or more recipients of the content.