1. A method for determining social media influencers in a specific topic, the method comprising: receiving, by a processor, initial values representing variables of a dataset of information on a website, wherein the variables include one or more topics for a list of content that each user from a first list of users posts on the website; performing, by a processor, one or more iterations of Gibbs Sampling utilizing the initial values, wherein performing each of the one or more iterations assigns new values representing variables of the dataset; determining, by a processor, that the one or more new values representing variables of the dataset represent a distribution of the one or more topics for the list of content that each user from the first list of users posts; identifying, by a processor, one or more topics in the list of content that each user of the first list of users posts on the website; determining, by a processor, the one or more topics do not exist in a topic search engine; creating, by a processor, the one or more topics in the topic search engine; identifying, by a processor, a list of keywords in the list of content that each user from the first list of users posts on the website; and consolidating, by a processor, the list of keywords.