1. A computer-implemented method of categorization of a mobile user profile based on a browse behavior of a user, the method comprising the steps of: using wireless provider data to ascertain a plurality of web browser activities as performed on a mobile communication facility of the user; storing the plurality of mobile web browser activities relating to the user; analyzing the plurality of mobile web browser activities to determine a relationship among the plurality of web browser activities; creating a category of user profile based at least in part on the analysis; associating the category of user profile with the user; and transmitting content corresponding to the category of user profile to the mobile communication facility for display thereon.