1. A method for generating a map comprising: receiving, from a database, data identifying a plurality of recipients associated with predetermined characteristics including an area code and customer status of the plurality of recipients; generating the map identifying an area where the plurality of recipients are configured to use wireless calling covered by a local calling plan, the map being generated based at least on the predetermined characteristics of the plurality of recipients using a programmable rule and a creation rule identifying a first portion of the map having a cost different than a second portion of the map based on a cost indicator; generating a letter describing the map and providing information about placing a call covered by the local calling plan; transmitting the letter to each of the plurality of recipients; monitoring the effectiveness of the map based on an automatic profiling of the plurality of recipients including receiving responses from the plurality of recipients regarding the map, the responses comprising how well the map portrayed areas of interest and how well the map was customized; and searching the database for the data identifying the plurality of recipients associated with the predetermined characteristics.