1. A method of determining a combination of electronic coupons (e-coupons) for redemption by a retailer in a networked environment, said method including the steps of: determining if a selection of e-coupons complies with redeeming conditions in relation to a purchase; checking said selection of e-coupons complying with said redeeming conditions to determine if two or more of said e-coupons are mutually exclusive; and displaying said selection of e-coupons complying with said redeeming conditions and being non-mutually exclusive.