1. A computer system for analyzing page tags of a website, the system comprising: a processor in communication with a database; and a storage medium storing instructions that, when executed by the processor, cause the processor to perform operations comprising: accessing the website, the website comprising plurality of page tags; generating a collected tag record by aggregating the page tags, the collected tag record comprising collected elements; requesting, from the database, a benchmark tag record, the benchmark record comprising benchmark elements and being based on historic page tags stored in the database; generating a normalized tag record, the normalized tag record comprising normalized elements, the normalized elements comprising the collected elements modified to match a format of the benchmark elements; generating a result tag record, the result tag record indicating at least one of matches or mismatches between the benchmark tag record and the normalized tag record; and displaying at least one of the result tag record or an analysis result, the analysis result representing an aggregation of the result tag record.