1. A television programming distribution network system, comprising: a plurality of addressable television receivers, wherein each addressable television receiver and comprises: a plurality of tuners that receive television programming from a television service provider broadcast system of a television service provider; a plurality of bi-directional communication television receivers, wherein each bi-directional communication television receiver comprises: a plurality of tuners that receive television programming from the television service provider broadcast system of the television service provider; and a communication interface that transmits viewership information to a viewership analysis system of the television service provider; and the viewership analysis system comprising: a subscriber database that relates physical addresses of structures at which the plurality of bi-directional communication television receivers are installed with identifiers of the bi-directional communication television receivers; and a viewership modeling server system, comprising: one or more processors; and a memory communicatively coupled with and readable by the one or more processors and having stored therein processor-readable instructions which, when executed by the one or more processors, cause the one or more processors to: construct a viewership target model using the viewership information received from the plurality of bi-directional communication television receivers and data from the subscriber database, wherein the viewership target model indicates a subset of the plurality of bi-directional communication television receivers; train a differentiator model using the viewership target model, wherein the differentiator model uses demographic data and/or address data, but viewership data is unavailable, to identify addressable television receivers that fit the viewership target model; apply the differentiator model to the plurality of addressable television receivers, wherein: each addressable television receiver of the plurality of addressable television receivers can be addressed individually by the television service provider but cannot transmit information to the television service provider; and distribute content to at least a subset of the plurality of addressable television receivers based on applying the differentiator model to the plurality of addressable television receivers.