1. A computer-implemented method of processing search engine search results, comprising: determining a length of time spent by a user on a web page associated with a search result; determining an amount of information on the web page associated with the search result; weighing said length of time spent by the user on the web page against said amount of information on the web page; using said length of time, weighed against said amount of information, to update information pertaining to a typical length of time users spend on the web page after being directed there in response to a same or similar search; and processing a result of a second, separate, search based at least in part on said information pertaining to a typical length of time.