1. A method for enabling dynamically generated web pages to be indexed and ranked, said method comprising: receiving a search query associated with a product; defining one or more descriptors associated with a product based on the search query; defining a uniform resource locator (URL) associated with a template web page to include the identified descriptors, wherein the template web page is accessible by a web crawler via the defined URL, wherein the defined URL includes a path to the template web page, and wherein at least a portion of the path to the template web page includes the identified descriptors; subsequently receiving a request from the web crawler for the template web page, said received request including the defined URL with the identified descriptors; extracting at least one of the descriptors from the defined URL responsive to the received request; determining content for the product based on the extracted at least one of the descriptors; dynamically modifying the template web page to include the determined content to create a customized web page; and providing the customized web page to the web crawler, wherein the web crawler indexes the defined URL and the customized web page.