1. A method comprising: determining, by a mobile communications device, an icon to display at a particular location in a user interface that allows icons in the user interface to be individually positioned in an arrangement of icons, the user interface having a plurality of locations associated with respective display characteristics that are specified for each of the plurality of locations, the arrangement of icons being derived from individually offsetting, resizing, and rotating each of the icons in the user interface according to the respective display characteristics specified for the locations at which the icons are located; applying, by the mobile communications device, display characteristics defined for the particular location such that a display of the icon is changed; and displaying the icon having the applied display characteristics on a display device of the mobile communications device at the particular location in the user interface.