1. A method performed by a network system, the method comprising: managing a plurality of content stored on at least one content distribution server, the plurality of content including a particular content; assisting in preloading, via a first communication network, at least a first portion of the particular content to a home content reservoir associated with a user, the particular content selected for preload based on a value metric associated with prior user activity and prior to any potential user request to download the particular content; obtaining information to assist in identifying a portion of a user interface of a wireless device associated with the user and the home content reservoir, the wireless device communicatively coupled to the network system over a wireless access network; obtaining a service launch object associated with the particular content for placement in the identified portion of the user interface, the service launch object, when activated by a user of the wireless device when the device is in range of a home network, causing the wireless device to communicate with the home content reservoir over a home network connection to obtain at least part of the first portion of the particular content over the home network connection; and sending configuration information to the wireless device over the wireless access network, the configuration information configured to assist the wireless device in placing the service launch object in the identified portion of the user interface.