1. A system for delivering a lead to one or more responders, where the lead includes information relating to a consumer interested in an offering, said system comprising: a first engine configured to apply two or more delivery rules to a lead, wherein the delivery rules are prioritized, and wherein said first engine applies the delivery rules to the lead according to the priority associated with each delivery rule and determines which delivery rule is satisfied by the lead; and a router configured to deliver the lead to a first responder according to a delivery instruction.