1. A method of representing a multimedia content management object as an item in a relational database adapted for representing multimedia content management data in one or morerelational database tables, each of said relational database tables having at least one row with a plurality of columns, said method comprising: a. associating a root component of the object as an item to a row in a first relational database table; b. associating attributes of the root component to corresponding columns of the first relational database table; c. associating additional components of the object, if any, to rows in additional relational database tables; and d. wherein the item is used as a building block to construct a plurality of high level content management data models: