1. A device, comprising: equipment to provide functionality in the device; an operating system (OS) to facilitate operation of the equipment; and boot circuitry to: determine, following activation of the device, if the boot circuitry includes at least one flexible boot (FB) circuit; if it is determined that the boot circuitry includes at least one FB circuit, cause the at least one FB circuit to interact with at least one of the equipment or the OS, generate device-specific boot operations based on the interaction and perform the device-specific boot operations; and perform default boot operations if it is determined that the boot circuitry does not include at least one FB circuit.