1. A method implemented by a computer for culture mapping and intelligence, comprising: selecting at least one data source from a plurality of networked computers in response to a user query relative to a topic of interest; electronically receiving data using the computer from the data source via a computer network; generating a list of monitored user accounts using the computer based on one or more selected criteria; querying the data source to identify user account profile data; processing the profile data to associate a behavior archetype based on the profile data; and displaying the user account on a grid relative to first and second behavior continuums of behavior archetypes.