1. A system for providing a service to venues where people aggregate, where the traits, behaviors or demographics of people who attend said venues are of interest to said venues and to members, said members being associated with an organization for processing and transmitting information to said venues and said members, said venues having characteristics or promotional material of interest to said members, said system comprising: mobile communication devices of said members; and a data processor having data comprising: (A) trait or behavior information of each said member; (B) demographics of said members; (C) location information from said mobile communication devices of said members concerning their locations; or (D) characteristic information of said venues; said data processor transmitting (a) venue-intended information to said venues, said venue-intended information comprising at least a portion of (i) said trait information, (ii) said behavior information or (iii) said demographics of said members and (b) member-intended information to said mobile communication devices of said members, said member-intended information comprising at least a portion of (i) said demographics of said members at said venues (ii) said characteristic information or (iii) said promotional material.