1. A method comprising: monitoring traffic associated with an end-user device communicatively coupled to a wireless access network, the traffic comprising one or more data transfers associated with one or more available service activities, the wireless access network operated by a network operator; identifying data transfers associated with a particular service activity of the one or more available service activities within the traffic, the data transfers associated with the particular service activity comprising one or more communications with one or more network end points, at least one of the one or more network end points being outside of the wireless access network and operated on behalf of one or more entities other than the network operator; obtaining an offset based on a use of the wireless access network for the data transfers associated with the particular service activity; and is allocating at least a portion of the offset to a paying entity account.