1. In a computerized environment comprising an auditing system and a website having one or more web pages that have one or more parent and child relationships, a method of the auditing system automatically identifying at least one page tag from scanned web page information for at least one web page and validating that the page tag conforms to at least one vendor validation rule, the method comprising the acts of: requesting one or more web pages of an identified website pursuant to validating at least a portion of each of the one or more web pages; scanning page code of at least one of the web pages to identify scanned web page information; accessing one or more vendor validation rules, wherein the vendor validation rules are configured to verify that the webpage information conforms to vendor requirements; accessing one or more user-created validation rules, wherein the user-created validation rules specify user-specific policies for validating web page information; validating the web page information against the one or more vendor validation rules and the one or more user-created validation rules; and reporting results of the validation.