1. An apparatus, comprising: a processing node coupled to a display to publish at least one stored application-agnostic generic back end data model accessible to a user interface and a development environment; and an analysis module to couple to the processing node, the analysis module configured to receive an enterprise-specific configuration context, filter generic back end data attributes associated with the at least one stored application-agnostic generic back end data model based on the enterprise-specific configuration context, to generate enterprise-specific derived model attributes associated with an enterprise-specific derived data model, generate an enterprise-specific user interface based on the enterprise-specific derived model attributes, and derive a set of mapping rules based on the enterprise-specific derived model attributes, the mapping rules to transform an end-user request received via the enterprise-specific user interface into a transformed request that communicates directly with the at least one stored application-agnostic generic back end data model, wherein the processing node is further configured to publish one of a modified catalog or a modified sales order via the enterprise-specific user interface, the modified catalog and the modified sales order derived from an original catalog and an original sales order, respectively, and the set of mapping rules.