1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform a method, the method comprising: accessing social data from one or more social networking services; analyzing text of the social data to identify a plurality of online actions based on actions discussed by users in the text of the social data; analyzing the social data to identify at least one URL for each online action, each URL corresponding with a webpage at which a corresponding online action may be performed; and storing information regarding at least a portion of the plurality of online actions and corresponding URLs for providing deeplinks for search results.