1. A method comprising: calculating a plurality of topic distributions of content associated with a plurality of entities; comparing a first topic distribution based on content associated with a first entity with a second topic distribution based on content associated with a second entity to determine a first divergence between the first topic distribution and the second topic distribution; comparing the first topic distribution with a third topic distribution based on content associated with a third entity to determine a second divergence between the first topic distribution and the third topic distribution; if the first divergence is less than the second divergence, displaying an indication of the second entity on a webpage profile of the first entity to permit the first entity to follow the second entity; and if the second divergence is less than the first divergence, displaying an indication of the third entity on the webpage profile of the first entity to permit the first entity to follow the third entity.