1. A computer program product for deploying an application for discovering and providing consumer services in a computing environment, the computer program product comprising a computer readable hardware storage device having readable program code stored on the computer readable hardware storage device, the program code comprising: program code to receive, by a third party computing device, a keyword from a daemon residing on a local machine; program code to provide, by the third party computing device, service information of a first service machine of a plurality of service machines to the local machine, wherein: the keyword matches the provided service information in a keyword list maintained by the third party computing device; and the third party computing device is external to the local machine and provides a bridge between the local machine and the plurality of service machines; program code to scan, by the third party computing device, for new keywords to be added to a master keyword list; program code to check, by the third party computing device, for duplicates of the new keywords prior to placing the new keywords into the master keyword list; and program code to automatically notify of new applicable services, wherein the applicable services are persistent as siblings in one list.