1. A method of managing a display of a result of a search for a keyword on a web page, the method comprising the steps of: a computer receiving the keyword for the search; the computer identifying a first set Document Object Model elements in a Document Object Model (DOM) of the web page, the DOM being a representation of the web page as a hierarchical tree structure in accordance with a World Wide Web Consortium specification, the first set of DOM elements including a first subset of DOM element(s) and a second subset of DOM element(s), the first set of DOM elements specifying first content of the web page, and the step of identifying the first set including: the computer identifying the first subset of DOM element(s) as being DOM element(s) that are in the DOM of the web page, include the received keyword, and specify first portion(s) of the first content of the web page so that the first portion(s) include the received keyword; and the computer identifying the second subset of DOM element(s) as being DOM element(s) that are in the DOM and that specify second portion(s) of the first content of the web page that are relevant to the received keyword based on each of the DOM element(s) in the second subset being a parent, a child, or a sibling in the DOM of a corresponding DOM element included in the first subset of DOM element(s); the computer identifying a second set of DOM elements in the DOM as being DOM elements that are in the DOM and specify second content of the web page that is different from the first content of the web page and is irrelevant to the received keyword based on each of the DOM elements in the second set not being the parent, child, or sibling in the DOM of the corresponding DOM element included in the first subset of DOM element(s), the first and second sets of DOM elements being mutually exclusive; the computer determining one or more DOM elements in the identified first set of DOM elements specify one or more paragraphs in the first content of the web page, the one or more paragraphs having been hidden from view in a prior display of the web page resulting from a prior search for another keyword, and the one or more paragraphs having been hidden from view in the prior display based on the one or more paragraphs not including the other keyword; based on the DOM element(s) in the first subset of DOM element(s) specifying the first portion(s) which include the keyword and the DOM element(s) in the second subset of DOM element(s) each being the parent, child, or sibling in the DOM of the corresponding DOM element included in the first subset of DOM element(s) and based on the one or more paragraphs in the first content of the web page having been hidden from view in the prior display of the web page resulting from the prior search for the other keyword, the computer modifying first attribute(s) of a style of the one or more DOM elements in the identified first set of DOM elements; based on the DOM elements in the second set of DOM elements not being the parent, child, or sibling in the DOM of the corresponding DOM element included in the first subset of DOM element(s), the computer modifying second attribute(s) of a style of the identified second set of DOM elements, the modified first attribute(s) being different from the modified second attribute(s); and the computer generating the display of the result of the search so that the display includes, for viewing, the first content of the web page specified by the first set of DOM elements, the display including, for viewing in accordance with the modified first attribute(s), the one or more paragraphs that had been previously hidden in the prior display of the web page and so that the display hides from view, in accordance with the modified second attribute(s), the second content of the web page specified by the second set of DOM elements.