1. A non-transitory computer accessible storage medium storing program logic operative for implementing: receiving a question from a computer executed application, wherein the question pertains to use of a particular website or particular information source of a content provider; in response to receiving the question, identifying an operational context in which the question is submitted, wherein the operational context is associated with the question, and wherein the operational context comprises one or more of: a location, within the particular website or particular information source, from which the question is submitted; or information about a system from which the question is submitted; in response to identifying the operational context for the question, determining a category for the question, wherein the category is determined dependent upon the identified operational context; retrieving a result for the question, wherein the category and the question are both used to retrieve the result; based on the result, determining whether the question is an answered question or an unanswered question; and when the question is determined as an answered question: using a natural language indexing module to normalize the answered question, wherein one or more superfluous words are removed from the answered question to determine whether another question is substantially similar to the answered question; and storing the normalized answered question in association with tracking data for the normalized answered question, wherein the tracking data indicates that the question was answered; and when the question is determined as an unanswered question: using a natural language indexing module to normalize the unanswered question, wherein one or more superfluous words are removed from the unanswered question to determine whether another question is substantially similar to the unanswered question; and storing the normalized unanswered question in association with tracking data for the normalized unanswered question, wherein the tracking data indicates that the normalized unanswered question was not answered.