1. An apparatus for providing focused paid content comprising logic operable to: receive a search parameter; determine a first concept relating to the search parameter; determine a second concept relating to the search parameter; provide a first conceptual search result entry including a first paid content relating to the first concept; and provide a second conceptual search result entry including a second paid content relating to the second concept, wherein the first and second conceptual search result entries are provided on a same page, and the first and second conceptual search result entries comprise search results corresponding to the search parameter.