1. One or more computer storage media storing computer-usable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising: extracting a plurality of experiential social media posts associated to a plurality of social media users; generating a plurality of event timelines based on at least the metadata of the plurality of experiential social media posts, each event timeline being unique to each of the plurality of social media users; and constructing a correlational data model by measuring correlations between a particular event of interest and at least some of the plurality of experiential social media posts in at least some of the plurality of event timelines.