1. A method of rating review items associated with a reference item, comprising: initiating a voting session; selecting one or more voters; presenting one or more reference items to a voter; presenting one or more review items to the voter when determining that an unranked review item is associated with the one or more reference items; obtaining voter preferences regarding relevance of the review items to the reference items; tabulating voter preferences; closing the voting session; and rating the review items for the reference item based on the voter preferences.