1. A method, including: receiving, for display, a set of prospect or contact objects including information identifying multiple individuals or references to the set of prospect or contact objects; identifying a plurality of blank fields related to the multiple individuals identified by the received set of prospect or contact objects; upon receiving a selection from a user indicating a request to perform a social synchronization action to fill in the plurality of blank fields with multiple social identification handles of the multiple individuals: automatically spidering a plurality of social network platforms to obtain the multiple social identification handles of the multiple individuals identified by the received set of prospect or contact objects or the references to the set of prospect or contact objects, wherein the social network platforms are independently operated; and updating the received set of prospect or contact objects to include the obtained multiple social identification handles of the multiple individuals; and transmitting for display (i) data that includes at least some of the obtained multiple social identification handles or references to the obtained multiple social identification handles and (ii) an interface that shows that at least some of the blank fields of the received set of prospect or contact objects have been filled in.