1. A wireless content switch for optimizing a multimedia transmission from a content source to an end user over a link, said wireless content switch comprising: an upstream port for receiving one or more data packets and for transmitting one or more status to a content source; a downstream port for transmitting the one or more data packets and for receiving one or more status from an end user; at least one processing unit coupled to the upstream and down stream ports; memory for storing the one or more data packets responsive to receiving the data packets; and optimization code stored in the memory, the optimization code, when executed, performing the steps of: receiving at least one data packet at the upstream port; transmitting the data packet via the downstream port; receiving status information at the downstream port; transmitting status information via the upstream port; determining quality of service assigned to the end user; determining session specific status for the end user; and transmitting the quality of service and session specific status via the upstream port.