1. A computer-implemented method for detecting audio commands that should be disregarded, comprising: generating a first audio fingerprint corresponding to a first utterance of a first wake word in an advertisement; storing the first audio fingerprint as a stored reference audio fingerprint; obtaining an indication of a second wake word and a subsequent audible command in a second utterance; generating a second audio fingerprint corresponding to the second wake word; comparing the second audio fingerprint to the stored reference audio fingerprint; determining that the second audio fingerprint substantially matches the stored reference audio fingerprint; and sending an instruction to abort the subsequent audible command.