1. A method for identifying properties of a plurality of web site traversal paths, comprising: a. acquiring data from a plurality of sessions corresponding to at least a portion of said plurality of web page traversal paths; b. grouping portions of at least one of said web site traversal paths into a unified web page category; c. clustering said plurality of sessions according to a similarity measure into a plurality of web session clusters, at least one of said plurality of sessions comprises a unified web page category; and d. selecting one of said plurality of web session clusters most closely exhibiting at least one predefined metric from said plurality of web session clusters for analysis of said properties of a web page traversal path contained therein.