1. A method for managing the Search Engine Optimization (SEO) content of web pages, the method comprising: providing a set of web pages organized in a first hierarchical structure, each web page having an SEO content pattern associated therewith; establishing an inheritance scheme for the first hierarchical structure such that the SEO content pattern of a parent web page is inherited by a child web page downstream from the parent web page; and enabling a user to override the inheritance scheme for a selected web page such that the SEO content pattern of the selected web page overrides the SEO content pattern from its respective parent web page.