1. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed on one or more processors, cause the one or more processors to perform acts comprising: causing display of a conversation user interface in conjunction with a content from a healthcare entity, the conversation user interface being associated with a virtual assistant that is configured with a persona; receiving input from a patient while the patient consumes the content from the healthcare entity, the input comprising at least one of verbal input, keypad input, or touch input; causing display of the input in the conversation user interface; determining an intent of the patient based at least in part on the input and first context; determining a response to the input based at least in part on medical records of the patient and second context that is different than the first context; and causing display of the response in the conversation user interface as a message from the virtual assistant.