1. An enterprise social networking database system capable of maintaining a database including data associated with a plurality of users and a plurality of groups to which the users can be subscribed, each of the users and the groups being associated with a respective feed, the database system configurable to: provide a feed for display to a first user, the feed including a publication field; receive first input entered in the publication field by the first user; create a feed item for display to the first user and to at least one second user based on the received first input; receive second input associated with the feed item from the at least one second user; provide a selectable user interface (UI) element for display to the first user in proximity to the feed item; receive an indication that the UI element has been selected; and responsive to the reception of the indication: create a new group based on the feed item; and subscribe the first user and the at least one second user to the new group without additional input from the second user.