1. A network system, comprising: memory configured to store a service offer set, the service offer set identifying one or more service plans available to an end-user device, the one or more service plans enabling the end-user device to communicate over a wireless access network; and one or more network elements configured to: obtain the service offer set from memory, send information associated with the service offer set to the end-user device over the wireless access network, the information associated with the service offer set enabling the end-user device to present, through a user interface of the end-user device, one or more service plan selection options associated with the one or more service plans available to the end-user device, receive an offer set user selection from the end-user device, the offer set user selection indicating a user selection of at least one of the one or more service plan selection options, and provision one or more functions based on the offer set user selection.