1. A computer implemented method for handling content requests, the method comprising: receiving rules specifications setting forth rules for handling content requests; encoding the rules specifications into rule-based business logic executable by a computer to handle content requests according to the rules specifications; generating an Internet protocol (IP) address map that associates a plurality of Internet addresses to respective sets of one or more semi-static attribute values; deploying the rule-based business logic and the IP address map to a plurality of regional request authorization servers; upon receipt of a content request from a specified IP address, the request including a set of one or more real-time attribute values, performing: determining a set of one or more semi-static attribute values from the IP address map based on the specified IP address; applying the rule-based business logic to at least the determined set of one or more semi-static attribute values and the set of one or more real-time attribute values to render a handling decision indicating how to respond to the content request.