1. A method implemented in a computer infrastructure having computer executable code tangibly embodied on a computer readable storage medium having programming instructions operable to: detect a gesture on a surface of a computing device; collect data about touch events generated from the gesture on the surface of the computing device; evaluate the collected data to determine whether the gesture is recognized for changing a layout or format of content displayed on the computing device; when the gesture is recognized, perform a service call to an application programming interface of a layout tool to have the change in the layout or format of the content executed; receive the change in the layout or format of the content from the layout tool; and display the content on the computing device with the change in the layout or format.