1. A method comprising: receiving, on a computer system comprising a processor and memory storing instructions, a supplied phrase, the supplied phrase comprising one or more terms, the supplied phrase being associated with a category of a plurality of categories, each category being associated with a different topic and a plurality of phrases each having a meaning semantically related to the different topic, the plurality of categories being used by an analytics system to perform classifications; examining one or more terms included in the supplied phrase; based on examining the one or more terms, determining that a first term of the supplied phrase corresponds to a semantic group; identifying a second term that is included in the semantic group; generating, using the supplied phrase and the second term, a suggested phrase having a similar meaning to the supplied phrase, the suggested phrase and the supplied phrase being semantically related to the different topic associated with the category; and adding the suggested phrase to the category that includes the supplied phrase.