1. A method for providing targeted content to a designated set of one or more interconnected computing resources, the method comprising: executing programmatic operations using resources that are private to the one or more connected devices, the executed operations including: monitoring activities of one or more users of the designated set; developing profile information of the one or more users, wherein the profile information is based at least in part on information determined from monitoring activities of the one or more users; generating, from the profile information, a set of coded data that represent selection criteria; communicating the set of coded data to a programmatic source external to the system, wherein when decoded, the represented selection criteria enables programmatic selection of content resources from a content library for the system.