1. A system for personalizing the provision of an interactive service to a user of a data and/or voice enabled communication device, comprising: a requester identifying apparatus that is configured to obtain source information associated with a request for a service that is associated with a user and that is communicated via at least one of a plurality of types of communications channels; one or more applications that are configured to direct an interactive session between said system providing said service and a requester via at least one of a plurality of types of communications channels, said interactive session having a path of control that is directed, at least in part, by digital logic residing within said one or more applications; providing a personalization module that is configured to access personalizing information associated with said source information and that is configured to provide said personalizing information as an input to a determination of at least a portion of said digital logic residing within said one or more applications; wherein said personalization information identifies one or more preference, the one or more preference including at least one of: an automation level and an update method.