1. A method for providing media content to a media content playback device associated with a user, comprising: i. monitoring one or more social networking feeds to identify media content items within the social networking feeds that conform with user-defined criteria, the user-defined criteria including tags; ii. extracting identification of an identified media content item from the monitored social networking feeds when a social networking feed contains the tags; iii. sending the extracted identification as at least a portion of a media content asset including a link and metadata associated with the identified media content item to a second display to display to the user, wherein the second display is separate from the media content playback device; and iv. responsive to a user selection of the displayed media content asset by the second display, causing media content associated with the selected media content asset to be delivered from a service provider to the media content playback device for consumption or storage, the causing including, responsive to the user selection, the second display communicating identification of the selected media content asset to a proxy server, wherein the proxy server stores authentication credentials of content playback devices associated with the user's account, and wherein responsive to receiving the identification of the selected media content asset from the second device, the proxy server presents the authentication credential of the content playback device to the service provider, wherein the second display appears to the service provider as the media content playback device.