1. A method comprising: collecting, by a network device comprising a processor, geographic location data reported by a mobile communication device associated with a member of a situational awareness system; analyzing, by the network device, the geographic location data to identify a topic of interest for the member; prompting, by the network device, the member to update profile data associated with the member to reflect the topic of interest; receiving, by the network device, an indication that the member's profile data has been updated to add the topic of interest; accessing social media data associated with the member and assigning a query priority for the member relating to the added topic of interest based on the member's social media data: receiving, by the network device, a situational awareness request related to the added topic of interest from a requester other than the member; and providing, by the network device, situational awareness information to the requester including data relating to the member.