1. A computer implemented system that facilitates late network application binding, comprising: a request receiver component that receives one or more generic network application interface invocations from a client; a context component that establishes a context related to the client; a request generator component that creates a late network binding for the generic application interface invocation based at least in part on the context; wherein internal behavior of an application is alterable based on the context; and a user configuration component that employs the context to infer the late network binding specific to a web service of the network; wherein the late network binding is overridable by a choice of the client.