1. A system for providing mobile network services comprising: a first server communicatively coupled to a mobile device over a mobile network, the first server configured to: receive a unique authentication token from the mobile device over the mobile network, and provide a service to the mobile device via the mobile network, the service associated with the unique authentication token and branded by an entity other than an operator of the mobile network; and a second server communicatively coupled to the mobile network, the second server configured to monitor usage of the mobile network by the mobile device, the usage related to the service provided to the mobile device by the first server.