1. A method, comprising: reading program code from memory and processing said program code with one or more processors to perform the following: generating a set of configuration data for a web service, said set of configuration data including: i) a design time component, said design time component being an identity of a serializer ii) a runtime component, said runtime component being an identity of a classfile; creating a design for said web service; identifying said serializer from said set of configuration data and using said serializer to produce, from said design, a markup language description of said web service, and, identifying said classfile from said set of configuration data and using said classfile to generate a runtime instance of said web service; wherein the following is performed to generate classfiles used to generate said runtime instance of said web service: providing said set of configuration data and a schema to a schema-to-Java™ generator: generating Java™ classfiles with said schema-to-Java™ generator in accordance with said schema, said classfile being one of said Java™ classfiles.