1. A data processing method, comprising: accessing intentional user feedback collected by a haptic interface executing on a computing device, wherein the intentional user feedback provides an indication as to a user's reaction toward digital content that the user interacts with on the computing device, the digital content comprising content that is automatically generated using content generation rules; evaluating a quality of the digital content based on the intentional user feedback; and generating an evaluation report that includes information providing an evaluation of the quality of the digital content, wherein the accessing, evaluating and generating are automated steps implemented by a computer.