1. A method of locating a relevant product via a computer network, the relevant product belonging to a category of related products sharing a pre-determined set of product attributes associated therewith, the method comprising: at a client computer: receiving a search topic from a user, the search topic being associated with the category of related products; and receiving user profile data including at least one of demographic, geographic, and situational data specific to the user; with a server: locating at one or more information locations at least two of the related products within the category of related products associated with the search topic, each of the at least two located products having the pre-determined set of product attributes associated therewith, each product attribute having content associated therewith; with at least one of the client computer and the server: for each product attribute of the shared set of product attributes: comparing the content associated with the product attribute in one of the at least two located products against content associated with the product attribute in each of the other located products of the at least two located products; and assigning a relative score to the content associated with the product attribute in each of the at least two located products based on the comparison; prioritizing the shared set of product attributes based at least in part upon a relevance of at least one product attribute to the user profile data; and ranking the at least two located products based on the prioritizing of the product attributes and the score of the content associated with the product attributes.