1. A computer program product embodied on a non-transitory computer readable medium, the computer program product including computer code adapted to be executed by a computer to perform a method comprising: storing, by a system having hardware and software shared over a network by multiple customers of the system, an object for one of the customers, wherein a setting of the object indicates that the object is allowed to have a team associated therewith; receiving, by the system from a user associated with the customer, a request to add a team to the object, wherein the team includes at least two members, the at least two members including a first member that is associated with the customer by being a user of the customer and being provided access to the system via a subscription of the customer with the system, and a second member that is not associated with the customer and that is a contact of the first member, wherein: full access is provided to the first member based on the first member being the user of the customer, the full access including permission for the first member to define members of the team, and less than full access is provided to the second member based on the second member being the contact of the first member, the less than full access denying the second member permission to define members of the team; and creating, by the system, a team object, wherein the team object includes an identifier of the at least two members of the team; associating the team object with the object for adding the team to the object, by including in the system a reference between the team object and the object; identifying, by the system, a modification made to the object; in response to the identification of the modification made to the object, identifying, by the system, the team object associated with the object; in response to the identification of the team object associated with the object, identifying from the team object, by the system, the at least two members of the team; and notifying, by the system, the identified at least two members of the team of the modification made to the object using a notification associated with the object, such that the at least two members of the team are notified based on the at least two members being identified from the team object.