1. A system to control malicious activity detection, comprising: one or more processors; an interface module, implemented using at least one of the one or more processors, configured to display a first graphical interface element at a presentation device that enables a user to select a behavioral model to be associated with an information technology asset, the interface module further configured to display a second graphical interface element that enables the user to select a detection sensitivity to be associated with the information technology asset; and an indicator distribution module, implemented using at least one of the one or more processors, configured to cause distribution of a behavioral model indicator indicating the selected behavioral model to a plurality of protection services deployed on one or more processing modules to cause the plurality of protection services to utilize a plurality of respective protection rule configurations corresponding to the selected behavioral model to generate respective malicious activity assessments with respect to the information technology asset, the indicator distribution module further configured to cause distribution of a detection sensitivity indicator indicating the selected detection sensitivity to the plurality of protection services to cause the plurality of protection services to utilize the plurality of respective protection rule configurations that further correspond to the selected detection sensitivity to generate the respective malicious activity assessments with respect to the information technology asset.