1. A network portal system comprising: a web-top manager, wherein said web-top manager is configured to receive a content request from a user device wherein said content request includes a content provider identifier; and a universal content broker system coupled to said web-top manager, said universal content broker system comprising: a plurality of content providers, wherein each content provider in said plurality of content providers is associated with a different content provider identifier, and each content provider accesses content having a different raw data format; a universal content broker coupled to said web-top manager and to said plurality of content providers wherein upon said receipt of said content request from said web-top manager, said universal content broker passes said request to a content provider in said plurality of content providers that is associated with said content provider identifier.