1. A method of providing alerts that relate to a prospective customer, the method comprising: ranking, by at least one computer processor, prospective customers of a sales organization by analysis of social network profile data of employees of prospective customers, the ranking based on an estimate of amounts of funds that individual ones of the prospective customers could spend on a given matter in a first time period; displaying on a first user interface a ranked list of prospective customers of the sales organization; identifying employees of the ranked prospective customers who are likely transaction influencers at the prospective customers, the identifying based on the analysis of social network profile data of the employees of the prioritized prospective customers; displaying, on one of the first user interface or a second user interface, a list of likely transaction influencers at the prospective customers; ranking employees of the sales organization by social proximity to the displayed transaction influencers, the ranking based on the analysis of social network profile data of the likely transaction influencers and social network profile data of employees of the sales organization; displaying at one of the first user interface, the second user interface, or a third user interface, a list of employees of the sales organization by social proximity to the displayed transaction influencers; continuously searching the social network profile data of the employees of the prospective customers, by at least one computer processor, to detect a plurality of trigger events, the trigger events comprising events that relate to updates about the transaction influencers, updates about product purchases at the prospective customers, or updates about an increase or a decrease in social network usage at the prospective customers, and placing the detected plurality of trigger events into a sortable list that is prioritized based on business entities and the likelihood of the trigger events to lead to making sales to the business entities; displaying the sortable list on one of the first user interface, the second user interface, the third user interface, or a fourth user interface; automatically and dynamically detecting changes to ones of the plurality of trigger events; automatically and dynamically updating the sortable list based on the dynamically detected changes to ones of the plurality of trigger events; and feeding the sortable list into a customer relations management system to assign respective employees of the sales organization as a representative to ones of the prospective customers based on at least one of the rank of the prospective customer, the social proximity of employees of the sales organization to the likely transaction influencers, or the dynamically updated sortable list of trigger events.