1. A method comprising: receiving, by a social networking server, information related to a subscriber's intent to utilize a service associated with an online portal of a social network provided by the social networking server; identifying, by the social networking server, a plurality of portal information associated with the online portal related to the subscriber, said plurality of portal information comprising a first portal information and second portal information, said first portal information comprising a portion of the plurality of portal information that is specific to the intended service of the online portal and is unmodifiable due to its relationship with the service, said second portal information comprising another portion that has features enabling its customization when establishing connections via the social network, said second portal information comprising electronic data indicating at least one behavior of the subscriber and portal assessment information, said at least one behavior indicating types of activities said subscriber has performed via said online portal and behavior information associated with each activity, said portal assessment information comprising data generated by other users of the online portal about said subscriber; determining, by the social networking server, that the subscriber is a member of a computerized online social network; automatically determining, by the social networking server, a portion of said second portal information that comprises electronic data related to the subscriber and corresponding to at least one other member of the computerized online social network, said portion determination comprising analyzing the portion of the second portal information related to the at least one behavior and the portal assessment information, and, based on said analysis, identifying said behavior information for each behavior and the portal assessment information generated by said other users; automatically creating, by the social networking server, a new contact list on the online portal, the creation of the new contact list comprising electronically importing said determined portion of the second portal information into said new contact list, and electronically associating the new contact list with an account of the subscriber on the computerized online social network based on said determination that the subscriber is a member of the computerized social network; and establishing an electronic networked connection, via the social networking server over the online social network, with at least one other member of the computerized online social network that is identified in the new contact list, said established electronic networked connection enabling the subscriber to interact with said at least one other member via the online social network.