1. A system for three-way communication linkage generation, the system comprising: a memory device with computer-readable program code stored thereon; a communication device; a processing device operatively coupled to the memory device and the communication device, wherein the processing device is configured to execute the computer-readable program code to: identify a user entering an entity location, wherein identifying the user entering the entity location comprises identifying a user system associated with the user within the entity location and identifying compatibility protocol for the user system for communication compatibilities; extract navigation data from an electronic display system, wherein the electronic display system is a system within a physical location of the entity location and includes an interactive display located at and associated with the entity, wherein navigation data comprises entity information the user navigates to on the electronic display system while at the entity location; identify, via communication link with the electronic display system, a display configuration for entity information to be displayed on the user system, wherein the display configuration includes entity information, including products and services provided by the entity, based on the navigation data the user navigated to on the electronic display system, wherein the display configuration comprises a navigatable user interface; generate the three-way communication linkage via a distributed network between the user system, the electronic display system, and a representative system associated with a representative at the entity location; convert the display configuration for entity information received from the electronic display system into the compatibility protocol for the user system; present, via an overlay on the user system, the converted display configuration with entity information of user interest, wherein the entity information of user interest is based on navigation data that the user navigated to on the electronic display system at the entity location; translate user interaction with the converted display configuration on the user system into entity format, wherein user interaction with the converted display configuration comprises tracking the user navigation of the entity information presented via the overlay of the converted display configuration; and communicate, via a secure communication channel, the translated user interaction and user navigation of the entity information from the electronic display system and the user navigation of the entity information from the user system overlay to the representative system for representative communication with the user at the entity location.