1. A computer-implemented method comprising: receiving a user action corresponding to a page of data, the page of data displayed on a video display device and including a plurality of regions; identifying the region from the plurality of regions where the user action was performed; retrieving, from computer readable storage, one or more context-specific phrases that correspond to the identified region; receiving a phrase selection from a user that corresponds to one of the context-specific phrases; including the context-specific phrase corresponding to the phrase selection in a context-specific message; and sending the context-specific message to a recipient over a computer network.