1. A system, comprising: a data collection device having a plurality of modalities, the data collection device operable to use the plurality of modalities to obtain neuro-response data from a consumer exposed to stimulus material, the stimulus material having a plurality of components; a response integration system operable use combined neuro-response data from the plurality of modalities to assess consumer experience, wherein the response integration system is operable to assess consumer experience for each of the plurality of components of the stimulus material.