1. A method of searching for media objects associated with a search term, the method being executed by a computer system and comprising: receiving a first search term from a user; performing a first search of Internet data, wherein the first search identifies web pages that include the first search term; analyzing a plurality of positional relationships between the first search term and additional terms within an individual one of the web pages; scoring each of the plurality of positional relationships; determining, based on the scoring of each of the plurality of positional relationships, at least one additional search term; and performing a second search for media objects relating to the at least one additional search term.