1. A method, comprising: detecting, by a processor, user interaction on a property page, the property page used in accessing a user account of a user; analyzing, by the processor, user interaction at the property page to obtain contextual information of the user interaction; examining, by the processor, user profile data of the user to identify a field of information that needs to be updated, the identified field of information related to the contextual information obtained from the user interaction; generating, by the processor, a query for the field of information that needs updating, the query constructed using the contextual information obtained from the analysis, the query presented in a user interface at a client device used to access the user account, for user action; and updating, by the processor, the field of information within the user profile data with information obtained from the user interface based on the user action to the query, wherein the updating adds to the user profile data of the user.