1. A system for customizing displayed content selections including displays for fabricating custom objects from the customized content selections, the system comprising: at least one processor operatively connected to a memory; a search component, executed by the at least one processor, configured to: accept search selection in a user interface displayed to a user, and display search results to the user in the user interface, wherein the user interface includes a plurality of displays screens with customized content associated with a step for fabricating a custom object, wherein the plurality of display screens include at least, a first display screen from which the search component receives user specification of descriptive information associated with selecting an image for customizing a plurality of products, a second display configured to display a plurality of images for customizing the plurality of products identified by the search component; a modeling component, executed by the at least one processor, configured to score previous users' actions associated with content items displayed to the user, wherein the modeling component is further configured to: emphasize user behavior associated with creation of the custom product based on scoring users action in the user interface relative to the step associated with fabricating the custom product; assign a respective score to the previews of the custom product or to respective ones of the plurality of images, wherein the scores are assigned relative to steps taken towards the desired user action; and index entered or automatically created search terms with the desired user action, wherein at least a portion of the index on the search terms is generated irrespective of meaning associated with the search terms; and wherein the search component is further configured to: identify search results based, at least in part, on respective action scores assigned to respective content items; automatically generate a query responsive to user specification of the descriptive information for customizing the plurality of products in the user interface displayed to the a user, wherein the query is based on, at least in part, the descriptive information for the image for customizing the plurality of products; execute the query to return at least search results of images for customizing products and identify the search results based, at least in part, on respective action scores assigned to respective images associated with the descriptive information; and communicate the search results for display to the user in the user interface and respective display screen and customize the respective display screen according to modeling of a desired user action.