1. A method comprising: identifying, at a processor, a candidate entity in a media content item, wherein the candidate entity is a potential identification of a first known entity, wherein the media content item comprises a plurality of words or phrases and wherein the candidate entity corresponds to a first word or first phrase of the plurality of words or phrases; performing a first categorization of the candidate entity based on a first set of factors, wherein the first categorization comprises categorizing at least one other candidate entity following the candidate entity in the media content item according to a sequence in which the media content item is to be consumed by a user, wherein the at least one other candidate entity corresponds to a second word or second phrase of the plurality of words or phrases; performing a second categorization of the candidate entity, after the first categorization, based on a second set of factors, wherein the second set of factors is different from the first set of factors and comprises, at least in part, results of the first categorization associated with the at least one other candidate entity; determining, after the second categorization, that the candidate entity is categorized with a plurality of known entities; in response to determining that the candidate entity is categorized with the plurality of known entities, selecting one of the plurality of known entities corresponding to the candidate entity, and tagging the candidate entity, based on the selection of the one of the plurality of known entities and separately from tagging the at least one other candidate entity, as identifying the selected one of the plurality of known entities.