1. A method comprising: receiving, by a computer system, a content item from a communication channel, wherein: the content item comprises: a communication from an individual; and a statement by the individual, the statement comprising committing language about an intent to attend an event; identifying the event as a topic of interest in the content item; determining, by the computer system, a commitment score of the individual to attend the event by: calculating a strength value of the intent of the individual to attend the event by performing a natural language analysis of the committing language of the statement by the individual in the content item; calculating a sentiment value of the intent of the individual to attend the event by performing a semantic analysis on the content item, the semantic analysis comprising identifying a description of a probability related to the event identified in the content item; calculating a social impact value of the intent of the individual to attend the event by performing a social impact analysis of the content item based on a number of receiving subscribers to the content item on the communication channel; and calculating a magnitude value of the intent of the individual to attend the event by performing a magnitude of commitment analysis of the content item based on a cost of attending the event, wherein: the commitment score comprises a combination of the strength value, the sentiment value, the social impact value, and the magnitude value; and determining, by the computer system, an action based on the commitment score of the individual to attend the event.