1. A computer-implemented method, comprising: identifying, from one or more databases, a first group of directional queries that seek directions to or from a physical location; identifying, from the one or more databases, a second group of directional queries that seek directions to or from one or more additional physical locations, wherein the one or more additional physical locations satisfy one or more criteria; determining a first count of the first group of directional queries; determining at least a second count of the second group of directional queries; automatically generating a textual description of the physical location based on comparison of the first count with the at least second count, wherein the textual description explicitly or implicitly conveys a relationship between the first count and the at least second count; receiving, via one or more computer networks, from a user computing device, a subsequent search query; identifying search results that are responsive to the subsequent search query, wherein the search results include at least one result pertaining to the physical location; and providing, via the one or more computer networks, to the user computing device, information that causes the user computing device to render an interface that includes the textual description of the physical location.