1. A system for providing an interactive television program guide on user television equipment that contains a database of television listings data, the program guide displaying at least one operator showcase television listings screen on the user television equipment based on content criteria selected by a service provider, comprising: means for providing the content criteria selected by the service provider to the user equipment without intervention by the user; means for generating a set of television listings information for the operator showcase television listings screen from the television listings data in the database based on the content criteria provided to the user equipment; and means for displaying the set of television listings information in the operator showcase television listings screen on the user equipment.