1. A method comprising: performing image processing to identify an image of a physical object within a digital image, wherein the digital image comprises an image of a data center including a plurality of images of a plurality of data center equipments in the data center, and wherein the physical object comprises a data center equipment in the plurality of data center, equipments in the data center; determining respective boundaries of the plurality of images associated with the plurality of the data center equipments; recognizing of coded reference identifiers that are contained within boundaries of respective ones of the plurality of images; associating respective ones of a plurality of coded reference identifiers with respective ones of the plurality of the data center equipments; and associating a database record for a respective coded reference identifier of the plurality of coded reference identifiers with a database record for the physical object.