1. A method for converting credits to funds comprising: identifying entertainment credits from a game of chance associated with an entity with which said user has previously interacted, the previous interactions earning the entertainment credits, which are non-negotiable credits; responsive to a user or vender request, a conversion agency converting a quantity of the entertainment credits to a quantity of negotiable funds, wherein the conversion agency is not directly associated with the entity; and permitting the user to purchase goods/services from a vender via a storefront transaction involving a storefront that is physically proximate to the entity in which the entertainment credits were earned, where the user expends the entertainment credits during the purchase and wherein the vender ultimately receives the quantity of negotiable funds provided by the conversion agency for the purchased goods/services, wherein the vender does not directly honor the non-negotiable credits in absence of conversion actions performed by the conversion agency.