1. A method comprising: receiving, within a platform hosted by a social network provider, a request to associate an application with a profile of a user of the social network provider, the application provided by a third-party server external to the social network provider and maintained on a computing device that is separate from a device of the user; associating the application with the profile of the user in the social network provider; receiving, by the social network provider, a request from the application to access information about the user; transmitting the requested information about the user from the social network provider to the application; receiving application content from the application, the received application content comprising at least some of the information about the user transmitted by the social network provider to the application; and providing the application content from the social network provider for display to the user such that the user can interact directly with the application within the platform.