1. A computer-implemented method for mobile coupon placement on a mobile communication facility, the method comprising the steps of: receiving a navigation request from the mobile communication facility operated by a user, wherein the navigation request comprises an action by the user with the mobile communication facility, wherein the navigation request is one of: a transaction; and a search request; receiving information corresponding to a rendering capability of the mobile communication facility; selecting a sponsored mobile coupon based at least in part on a relevance between the navigation request, the rendering capability of the mobile communication facility, and a mobile subscriber characteristic associated with the user; and transmitting the sponsored mobile coupon to the mobile communication facility for display thereon.