1. A method of retrieving information from a database record having plural fields, comprising: rendering on a display screen plural successive integrated active information documents, each having one or more action control elements integrated into information in the document; obtaining control element selections of particular action control elements in the plural successive integrated active information documents, one or more of the action control elements corresponding to one or more fields of the database record; and forming a database query according to the action control element selections, whereby the information in subsequent ones of the successive intergrated active information documents corresponds to control element selections made from preceding ones of the intergrated active information documents.