1. A computer implemented application management system, comprising a processor and a non transitory computer readable medium, for devices having a touch screen display, and having a plurality of applications installed on the devices capable of being selected for launch by a user, the system comprising: a splitting module configured to assign an area of the display for use with an application and display the assigned area as an unused area of the screen for displaying a list of launchable applications selectable by the user, in response to an action of a user of the device, and the splitting module comprises a plurality of predefined screen split configurations, and is configured to assign an area of the display for use with an application in accordance with the configuration represented by an icon selected by the user; an application launch module configured for determining a new application to be launched and displayed within the assigned area of the display, from any of the plurality of the device's user launchable applications, displayed within the unused split area, and then launching the new application into the unused area split by the splitting module, in response to an action of the user of the device, wherein the launched application operates as any application would according to its configuration and is fully capable of being interacted with by the user within its assigned area; and an application management module configured to adjust the display status of a launched application in response to an action of the user; wherein the system is configured to display a listing of representative icons corresponding to the predefined screen configurations.