1. A method comprising: receiving data associated with a dialog between a human and a non-human automated spoken dialog service of a service provider, the data being associated with a geographic area; analyzing, via a processor, the data to identify trends for the geographic area, to yield identified trends; comparing the identified trends for the geographic area with an average in a wider geographic area containing the geographic area, to yield a comparison; generating top trends headlines based on the identified trends and the comparison which exceed a threshold value; identifying event data for the geographic area affecting operations of the service provider and outside a control of the service provider, the event data being one of weather data and natural disaster data; and modifying the non-human automated spoken dialog service based on the top trends headlines and the event data.