1. A computer-implemented method, comprising: receiving a natural language user request from a device; matching the natural language user request to one or more objects in an object graph, the object graph comprising token mappings for objects within the object graph, the token mappings based on data extracted from a plurality of interactions by a plurality of users of the network system, wherein the one or more objects are matched with the natural language user request based on the token mappings; and executing the natural language user request based on the matched one or more objects.