1. A method for providing a computerized collection of multimedia content provided by providers, to publishers, comprising the steps of: (A) receiving an identification of digital content to be included in the system, and, responsive thereto, storing a link to the content in a multimedia item record; (B) providing a multimedia box, the multimedia box specifying a format in which the multimedia box may be displayed; and (C) creating a publisher multimedia box page by inserting data corresponding to the multimedia item into the multimedia box.