1. A method, comprising: analyzing text from content in an active window; executing a query on the content in the active window without a user having to request the query; embedding a first icon on a location of a display that also displays the content in the active window, where the first icon represents a category of links related to the content in the active window; generating a list of links related to the content in the active window; displaying the links in the list of links when the user activates the first icon; controlling how and where the first icon and the generated list of links is physically presented to the user on the display so as to be visually unobtrusive to the user in relation to the content in the active window; assigning a relevance rating to the links from the list of links from a scale of how relevant a given link is in relation to the content, wherein a given link must have a relevance rating that is equal to or above a minimum threshold relevance value in relation to the content before alerting the user by highlighting its corresponding icon; and embedding two or more icons, including the first icon, in a title bar of an application operating in the active window to be located in a visually unobtrusive area of the display relative to the content in the active window, wherein a user interface highlights the first icon if one or more of the links related to the content exceeds the minimum threshold relevance rating to the content in the active window in order to unobtrusively visually attract the user's attention to the one or more links, wherein the minimum threshold relevance value is adjustable by a user.