1. A computerized method for generating an interactive data structure using one or more items of content for displaying the interactive data structure, the method comprising: generating, using a processing device, a plurality of objects, each object corresponding to a visual display of one or more items of content on a web-based interface that includes a search engine interface; combining, using the processing device, the objects to form an interactive data structure for displaying the content therein, the interactive data structure for display via the web-based interface; delivering the content and interactive data structure to a client device; receiving one or more modifications made to the one or more objects, the modifications relating to visual display properties of the object relative to the interactive data structure, wherein receiving includes an option to deactivate the display of one or more objects and an option to activate the display of one or more objects; propagating the one or more modifications to the objects to update the interactive data structure; and employing the interactive data structure to display the one or more items of content in the interactive data structure, including the modifications relating to the visual display, via the web-based interface.