1. A data mining tool that facilitates directly and internally processing unstructured data, comprising: a processor coupled to memory that retains: a receiving component that receives a command in a declarative language during data mining that identifies a portion of unstructured data stored in a database residing within the data mining tool, the portion of unstructured data is a portion of data without a specific definition in regards to a type related thereto; an unstructured data processing component that analyzes the portion of unstructured data to identify at least one of a key term, a key phrase, or a key portion of descriptive data, the unstructured data processing component converts the portion of unstructured data to a format that is compatible with a data mining algorithm based at least in part upon the analysis of the portion of unstructured data; the unstructured data processing component analyzes and converts the portion of unstructured data during data mining; and the data mining algorithm operates on the converted portion of the unstructured data to enable direct and internal data mining within the unstructured data processing component on at least one of the portion of unstructured data, a portion of structured data, or a combination of the portion of unstructured data and a portion of structured data.