1. A Uniform Resource Locator (URL) mapping system for establishing URL mapping rules over a network, the URL mapping rule system being operatively configured such that a link generator can subsequently transform an incoming URL received by a server over the network based on the URL mapping rules to determine a destination URL, the URL mapping rule system, comprising: a server, comprising: a processor; and a memory for storing program code; a parameter module containing program code which when executed by the processor causes the server to perform operations of storing remapping parameters and associated remapping parameter values in the server memory; a bulk loading module containing program code which when executed by the processor causes the server to perform operations of allowing a user to populate remapping parameter values by inputting into a previously downloaded parameter set template of the associated remapping parameter values, a URL mapping rule generator containing program code which when executed by the processor causes the server to perform operations of creating a URL mapping rule from the populated remapping parameter values in the previously downloaded parameter set template and further based on the remapping parameters stored in the server memory by the parameter module; and a rule handler module comprising program code which when executed by the processor causes the server to perform operations of executing post process specialized business logic after a URL mapping to append additional runtime parameters to the resulting Redirect URL.