1. A method comprising: detecting selection of a first of a plurality of search results, wherein the plurality of search results are received in response to submission of a set of one or more search terms; determining an amount of time content of the first search result is displayed for viewing, wherein the content is loaded in response to the selection of the first search result; detecting selection of a reference indicated in the content of the first search result or associated with the content of the first search result; determining that second content loaded responsive to the selection of the reference is analogous to the content of the first search result; determining a second amount of time the second content is displayed for viewing responsive to determining that the second content is analogous to the content of the first search result; associating the second amount of time with the amount of time the content of the first search result is displayed; and supplying an indication of the amount of time as input for ranking relevancy of the first search result with respect to the set of one or more search terms.