1. A computer-implemented method comprising: accessing query log data that identifies, for an initial search query that includes a sequence of query terms: two or more particular query terms that are included in a particular order in the sequence of query terms of the initial search query, search results that were generated using the initial search query, and a particular search result selected by the user; determining, using the query log data, that the particular search result includes the two or more particular query terms in a different order than the particular order in which the two or more particular query terms are ordered in the sequence of query terms of the initial search query; in response to determining that the particular search result includes the two or more particular query terms in the different order, adjusting a click count for a query term reordering rule associated with the two or more particular query terms; and determining, based at least on the adjusted click count, whether to revise a search query using the query term reordering rule.