1. A method comprising: generating an updated software binary for an updated version of a software application; wherein a previous version of the software application is deployed on a set of one or more targets; loading the software binary for the updated version of the software application to the set of one or more targets; wherein the previous version of the software application remains active on a particular target in the set of one or more targets while the software binary for the updated version of the software application is loaded to the particular target; and activating the updated version of the software application on the particular target in the set of one or more targets based at least in part by changing a software directory to reference the software binary; wherein activation is completed for the updated version of the software application before a stale binary for the previous version of the software application is discarded.