1. A method of predicting fractures in shale in an area of interest, the method comprising: establishing one or more relationships between a geological parameter of shale with one or more of a geomechanical parameter and a geophysical parameter of the shale; obtaining observed data of the area of interest; and producing a computerized model for modeling fracturing of shale in the area of interest by constraining a forward physics model of the area of interest with the one or more relationships for consistency with the observed data.