1. A method, comprising: receiving, by an electronic mobile device, a managed personal information management (PIM) application from an application server during a first communication, the managed PIM application being constructed to operate in accordance with a set of one or more policy files; receiving, by the electronic mobile device, the set of one or more policy files from the application server during a second communication which is different than the first communication, the set of one or more policy files being stored on the electronic mobile device separately from the managed application; and running, by the processor, the managed PIM application on the mobile device, the managed PIM application operating in accordance with the set of one or more policy files, wherein one of the policy files alters a message processing functionality of the PIM application on the mobile device.