1. A method comprising: collecting, by a network device comprising a processor, geographic location data reported by a mobile communication device associated with a selected member among a plurality of members of a situational awareness system; analyzing, by the network device, the geographic location data to identify a topic of interest for the selected member; prompting, by the network device, the selected member to update profile data associated with the selected member to reflect the topic of interest; receiving, by the network device, an indication that the selected member's profile data has been updated to add the topic of interest; accessing, by the network device, social media data associated with the selected member and assigning a query priority for the selected member relating to the added topic of interest based on the selected member's social media data; receiving, by the network device, a situational awareness request related to the added topic of interest from a requester communication device other than the mobile communication device associated with the selected member, the situational awareness request comprising a geographic area of interest; collecting, by the network device, geographic location data reported by the mobile communication devices associated with the plurality of members; identifying, by the network device, mobile communication devices associated with the members located in the geographic area of interest; obtaining, by the network device, demographic data including at least age and gender and/or subject matter of interest from member profiles for the members associated with the mobile communication devices located in the geographic area of interest; providing, by the network device, situational awareness information including demographic statistics for the members associated with the mobile communication devices located in the geographic area of interest, wherein the demographic statistics reflect the age and gender and/or subject matter of interest for the selected member to the requester communication device; receiving from the requester communication device, by the network device, an online query from a requester relating to the topic of interest and the geographic area of interest; transmitting, by the network device, the online query to the mobile communication devices associated with the members located in the geographic area of interest in a priority order reflecting the query priority assigned to the selected member; receiving, by the network device, responses to the online query from responding mobile communication devices located in the geographic area of interest; and transmitting to the requester communication device, by the network device, demographic statistics for the responding mobile communication devices including at least age and gender and/or subject matter of interest for the members associated with the responding mobile communication devices.