1. A method comprising: causing, at least in part, storage of metadata of media content captured by a capture device in a content file; wirelessly detecting by the capture device at least one device in proximity to the capture device; determining at the capture device whether a user of the at least one device is possibly captured in the media content due to the proximity at the time of media content capture based on whether a location characteristic of the at least one device matches the metadata; causing, at least in part, transmission of a request for an authorization for using the media content from the capture device to the at least one device; and causing, at least in part, reception of a response to the request for the authorization from the at least one device at the capture device.