1. A method of generating presentation material for a proposed meeting, the method comprising: receiving, by one or more processors, a topic of a proposed meeting; identifying, by one or more processors, synthetic insights of members of an expected meeting audience at the proposed meeting, wherein the synthetic insights describe a preferred style of communication as indicated by the members of the expected meeting audience during a previous commercial interaction; matching, by one or more processors, information documents from a document database to the topic of the proposed meeting and the synthetic insights of the expected meeting audience, wherein said matching retrieves relevant information documents for the proposed meeting; and generating, by one or more processors, presentation material for the proposed meeting from the relevant information documents that match the topic of the proposed meeting and the synthetic insights of the expected meeting audience.