1. A method comprising: receiving data representing an interaction with a user interface of a mobile computing device; generating data summarizing the interaction to include an interaction type; determining data representing a prioritized value indicative of a degree of the interaction based on the interaction type of the interaction; predicting at a processor participation in an activity as a function of the prioritized value; and generating customized advisory data configured to cause presentation of a representation on the user interface, the representation being linked to the customized advisory data to facilitate the participation in the activity.