1. A method of receiving location specific information comprising: self-determining a discrete geographic location of a receiver; receiving a broadly transmitted signal comprising information pertaining to a wide geographical area; configuring the base station to identify at least one of the sectors of the base station that transmits to an area that overlaps the wide geographical area, wherein the base station comprising a plurality of sectors is configured to transmit signals to the receiving device, wherein the base station is configured to transmit the signal only via the at least one identified sector; and selectively extracting, from the signal comprising information pertaining to one or more discrete geographic locations within the wide geographical area, geographic location specific information that only applies to the discrete geographic location self-determined by the receiver.