1. A method for automatically generating a hard association of an object with a tag term entered by users for the object of a web site, comprising: receiving tag terms entered by users for objects of the web site and placing the received tag terms with corresponding objects in at least one database; determining a criteria of hard association for objects to establish hard associations with tag terms entered for the corresponding objects, wherein the object that passes the criteria of hard association is weighted more during selection of objects to display in a prominent location of a web page of the web site and is more likely to be selected; processing data in the at least one database of the web site to identify an object and a corresponding tag term that pass the criteria of hard association; and automatically creating a database to store the identified object and the corresponding tag terms that pass the criteria of hard association, wherein the criteria of hard association includes a percentage of users entering a particular corresponding tag term for an object, and the percentage of users entering a particular corresponding tag term for the object is greater than or equal to a predefined percentage, and wherein the automatically created database includes a column of object identification, a column of corresponding tag term for the object, a column of a number of users entering the corresponding tag term for the object, and a column of a percentage of users who enter a particular corresponding tag term for the object.