1. A method comprising performing a machine-executed operation involving instructions, wherein the machine-executed operation is at least one of: A) sending the instructions over transmission media; B) receiving the instructions over transmission media; C) storing the instructions onto a machine-readable storage medium; and D) executing the instructions; wherein the instructions are instructions which, when executed by one or more processors, cause the one or more processors to perform the steps of: receiving a search query that includes a first spelling of a term; generating a second spelling of the term; accessing a first set of items that are associated with the first spelling of the term; accessing a second set of items that are associated with the second spelling of the term; performing a comparison between the first set to the second set; and determining how to respond to the search query based, at least in part, on the comparison.