1. A method for allowing a consumer to access an advertiser's location over a global communication network from a consumer's computer disposed at a consumer's location on the network, comprising the steps of: defining an archive location in the consumer's computer, accessible when an archive flag is set; broadcasting a normal broadcast program to a class of consumers having a unique signal embedded therein, which unique signal embedded therein contains no routing information and is associated with a particular advertiser and a predetermined and associated advertiser location on the network and wherein the unique signal has encoded therein a unique code that correlates with the location of this predetermined advertiser location on the network; receiving the normal broadcast program at a consumer's location; extracting the unique signal from the received normal broadcast program; decoding the unique extracted signal to extract therefrom the unique code; in response to the step of decoding, automatically accessing a relational database having stored therein an associative data set for a plurality of unique codes and associated predetermined advertiser location and the associated rotting information therefor and determining the routing information to the predetermined advertiser location on the network from a consumer's computer on the network at the consumer's location that is associated with the extracted unique code; and archiving in the consumer's computer at the archive location the determined routing information.