1. A system comprising: an associative memory comprising a plurality of data and a plurality of associations among the plurality of data, wherein the plurality of data is collected into associated groups, wherein the associative memory is configured to be queried based on at least indirect relationships among the plurality of data; an input device in communication with the associative memory, the input device configured to receive a query to compare entities in the associative memory; and a coordinator in communication with the associative memory, the coordinator configured to compare the entities to identify a similar attribute value among the entities, the coordinator further configured to identify a differentiator among the entities, and the coordinator is further configured to identify the differentiator by receiving a value identifying a depth of an attribute of an entity to include.