1. A system for creating a personal ranking of specific to a user information, the system comprising: an interface for interfacing with online data, stored user data, and user device data; a processor executing an application to configured for analyzing information derived or inferred at least in part from the online data, the stored user data, and the user device data, wherein the analysis incorporates criteria derived or inferred from both the stored user data and the user device data; a database, the database configured for storing data relating to inputs and/or outputs of the relevance engine or the application, wherein the relevance engine is further configured for generating a series of personalised attention rankings outputs accessible by the user device by applying both a user-specific attention profile and a user-specific psychometric profile in producing machine readable, user-specific attention ranking of the online data; and further wherein the personalised attention rankings outputs are generated at least partially in response to changes in the personalised attention profile outputs or changes in the personalised the psychometric profile outputs specific to the user.