1. At least one non-transitory machine accessible storage medium having code stored thereon, the code when executed on a machine, causes the machine to: monitor data traffic associated with a particular source to identify one or more attributes associated with the particular source; determine one or more corresponding reputation category values for each of a plurality of security categories, wherein the reputation category values for the particular source is based at least in part on the one or more attributes, wherein the plurality of security categories comprise an email reputation category, a malware reputation category, and a web traffic reputation category, at least a particular one of the reputation category values for the particular source is determined based on a comparison of attributes of the particular source with attributes of a plurality of known entities including entities with reputable reputations and entities with non-reputable reputations for the particular reputation category value, and attributing reputation attributes of at least an entity with a reputable reputation and an entity with a non-reputable reputation of the known entities to the particular source based on the comparison; and generate a graphical view of a reputation of the particular source, wherein the graphical view includes an indication of one or more of the reputation category values and is rendered on a graphical user interface.