1. A method comprising receiving, at a first distribution server in a server farm, a content stream from a source device via a communication network, wherein the first distribution server is the single receiving point in the server farm for the content stream from the source device; transmitting the received content stream from the first distribution server directly to a plurality of destination devices without involvement of any other distribution servers, via the communication network, wherein the plurality of destination devices are outside of the server farm and are not distribution servers; detecting, using at least one processor, a traffic condition regarding the transmitting of the received content stream, the detecting of the traffic condition comprising detecting that a number of visitor devices directly receiving the content stream simultaneously directly from the first distribution server has increased beyond a predetermined threshold; transmitting an indication of the traffic condition to a traffic management device; receiving an instruction from the traffic management device to assign at least one other distribution server to additional destination devices in response to the indication of the traffic condition; transmitting the received content stream from the first distribution server to the at least one other distribution server for distribution to the additional destination devices in response to the instruction while the first distribution server remains the single receiving point in the server farm for the content stream from the source device; detecting a second traffic condition regarding the transmitting of the received content stream; transmitting an indication of the second traffic condition to the traffic management device; receiving a second instruction from the traffic management device to cease the transmitting of the received content stream to the at least one other distribution server in response to the indication of the second traffic; and ceasing the transmitting of the received content stream from the first distribution server to the at least one other distribution server in response to the second instruction while the first distribution server remains the single receiving point in the server farm for the content stream from the source device.