1. An article of manufacture including a computer readable storage medium to tangibly store instructions, which when executed by a computer, cause the computer to: receive a user action to navigate to a second management application from a first management application; collect one or more managed entities the user works with in the first management application; retrieve one or more related entities to the one or more managed entities to populate a managed entity context; retrieve one or more context entities from the managed entity context, the one or more context entities recognizable by the second management application; and apply the retrieved one or more context entities in the second management application.