1. A system for communicating multimedia information via a network by initiating a communication from a printed medium containing provider information, the system comprising: a network a scanner for receiving data from the printed medium, the data comprising link information corresponding to the provider information, the scanner comprising a memory; a user interface for receiving user input information, the user input information capable of being stored in the memory; and a communications bridge in communication with the network; a receiver in communication with the scanner, the receiver capable of receiving and communicating the link information and the user input information via the network and receiving and playing a multimedia information sequence; and a portal server in communication with the scanner and with the receiver via the network, the portal server capable of receiving the link information and the user input information, selecting the multimedia information sequence corresponding to the link information and the user input information, and transmitting the multimedia information sequence via the network to the receiver.