1. A method, comprising: accessing network information corresponding to network elements in one or more wireless networks, each of the one or more wireless networks having an ability to serve multiple user equipment; accessing customer data corresponding to the multiple user equipment in the one or more wireless networks; generating one or more optimization insights using the network information and the customer data, wherein generating one or more optimization insights using the network information and the customer data further comprises generating a value of a cell in the one or more wireless networks based on one or both of a number of high value customers in the cell or a value of service to customers in the cell; utilizing the one or more generated optimization insights as one or more inputs to one or more pre-defined business policy-based workflows for a purpose of determining one or set of optimization functions; orchestrating execution of one or more selected optimization functions and supplying the one or more optimization functions with one or more of the generated optimization insights; and triggering one or more actions, in response to the execution of the one or more selected optimization functions, causing an intended result in a selected one of the one or more wireless networks, wherein the triggering sends one or more messages to one or more self-organizing network servers in the one or more wireless networks, and wherein the one or more messages comprise a candidate list of cells with cell-customer experience determined to be high.