1. A method executed at least in part in a computing device for semantic reflection storage and automatic reconciliation of hierarchical messages, the method comprising: automatically assessing structural semantics of an incoming message; shredding the message into its structural components; transforming one or more structural components based on at least one of a content and a structure of the message; automatically adapting over time as incoming messages from a known source change; generating one of a view and a table based on the transformed components; and publishing the generated one of the view and the table.