1. A computer implemented method comprising: receiving by at least one computer, a code when a user accesses a web page hosted by an entity, the code identifying the user and including parameters derived from predetermined travel parameters specified by the user in a travel query; in response to the user accessing the web page, populating, by the at least one computer, a new travel query with parameters derived from the predetermined travel parameters, the parameters including a departure date corresponding to a start of an event to be hosted by the entity, a return date corresponding to an end date of the event, a destination airport having flights with fares published by airlines, said destination airport being nearest to a geographic location of the event, and a variable parameter based on identification information associated with the user, the variable parameter comprising an origin airport corresponding to an airport that is, at least one of, within or nearest to a geographic location of the user; identifying, by the at least one computer, a set of travel options that satisfy the new travel query, the travel options comprising sets of flights and sets of fares usable with the flights for travel between an origin and a destination; and sending, by the at least one computer, to the user, the set of travel options that satisfy the new travel query.