1. A method for performing consumer analytics based on location data for a plurality of consumers, the method comprising: operating at least one programmed processor to perform a set of acts, the at least one programmed processor being programmed with executable instructions identifying the set of acts, the set of acts comprising: analyzing the location data to identify a plurality of paths, each path being a path followed by a consumer of the plurality of consumers and comprising at least two settings visited by the consumer during a trip; based at least in part on the at least two settings in each of the plurality of paths, producing inferences and/or predictions regarding the plurality of consumers.