1. A method comprising: receiving audio data from a client device; determining specific content from captured media that matches the received audio data, wherein the captured media is captured from one or more media sources at a backend system and includes at least one of audio media or audio-video media, and wherein determining the specific content that matches the received audio data includes identifying an advertisement included within the captured media and included within the received audio data media programming associated with the received audio data; obtaining additional information associated with the advertisement; generating a search query based at least in part on the obtained additional information; and returning one or more search results to the client device responsive to the search query.