1. A computer program product for creating an electronic survey, the computer program product being tangibly embodied on a computer-readable storage medium and being configured to cause a data processing apparatus to: display, using a graphical user interface, a first query, a second query, and a third query, the first query being associated with a first response option and a second response option; display a first graphical sequence controller associated with the first response option within the graphical user interface, and a second graphical sequence controller associated with the second response option within the graphical user interface; receive a first graphical association from a user of the computer program product, the first graphical association having a first designation of the first graphical sequence controller, the first designation including an indication that the second query is to be provided in response to selection of the first response option; receive a second graphical association from the user of the computer program product, the second graphical association having a second designation of the second graphical sequence controller, the second designation including an indication that the third query is to be provided in response to selection of the second response option; and store the first designation, the second designation, the first query, the second query, and the third query as being included within the electronic survey for use in execution thereof.