1. A method of facilitating discount processing with an Internet capable mobile device, comprising: obtaining at a physical point of sale (POS) terminal, from a given mobile device, a discount code to redeem for a product or service; reversing said discount code to determine a mobile identifier; routing a discount authorization request to a centralized processing network application server aggregating retail discounts specifically for said given mobile device; in response to said authorization request, communicating authentication for said discount code to said point of sale (POS) terminal; and triggering an update to an account for said given mobile device to reflect use of said discount code.