1. One or more memory devices storing computer-executable instructions that, when executed by a computing device having a processor and a memory associated with a search service, cause the computing device to perform a method of providing a comparison experience in response to a search query, the method comprising: receiving a search query from a user; determining that the user is engaging in a comparison task by classifying one or more entities of the search query; and providing a comparison experience to the user in response to determining that the user is engaging in a comparison task.