1. A method for causing a search engine to down rank a target page designated by a first party, wherein the search engine is not managed or operated by the first party and wherein the search engine includes logic to identify a result set of pages selected from a corpus of pages that are deemed responsive to an input query and includes logic to rank at least some of the result pages of the result set, wherein the ranking is used perform one or more of ordering presentation of some of the pages of the result set and filtering out some of the pages of the result set, the method comprising: identifying a target page to be down ranked; taking an action to make the target page less accessible than it was before taking the action; and modifying at least one of a related page and a related server to make the target page appear to a search engine to be web spam.