1. An electronic device comprising: a communication circuitry; at least one non-volatile memory having stored therein one or both of firmware and software; a demographic profile reference stored in the at least one non-volatile memory; at least one processor operably coupled to the non-volatile memory, wherein the at least one processor, during operation, at least: employs the communication circuitry to communicate with a distribution server that supports delivery of a questionnaire to the electronic device and processes responses from the electronic device; receives a questionnaire from the distribution server and displays it to a user; receives the user's input and gathers a response; and communicates the response to the distribution server along with the demographic profile reference.