1. A method for customizing a virtual event platform, the method comprising: receiving a template at a virtual event platform system configured to generate an interactive virtual event for presenting a multimedia content to one or more users, the virtual event virtually simulating at least a portion of a real-world event in which the one or more users are participating, the template comprising code defining customizations for the virtual event platform; parsing the template to identify template content comprising the multimedia content; modifying functionality of the virtual event platform system based on the multimedia content to generate custom virtual booth functionality within the virtual event platform system by: defining an application programming interface call within the template to access the functionality of the virtual event platform system; and modifying the functionality to generate the custom virtual booth functionality; and generating the interactive virtual event by: executing the custom virtual booth functionality to generate a virtual booth corresponding to the at least the portion of the real-world event.