1. A computer-implemented method, comprising: configuring one or more computer processors to perform an operation for processing identity records received by an entity resolution system, wherein the entity resolution system is configured to match identity records referencing a common individual to an entity, the operation comprising: receiving an identity record, resolving the identity record against a set of known entities in the entity resolution system to identify a first entity to associate with the received identity record, and determining a base relevance score to assign to the first entity based on relevance scores assigned to one or more identity records associated with the first entity.