1. An experience information processing apparatus for a social networking service, comprising: an ontology unit for providing a social ontology including social connection information and location information of a user and a service ontology including web service information, service location information and tag information; an experience information management unit for extracting experience information content having location information from a plurality of mobile devices, classifying the extracted experience information content using the ontology unit to establish an experience information database, and searching the established experience information database based on the location information in response to a request from the mobile device to provide a social media service by linking the social connections information, the location information, and the tag information; and an experience information storage unit for storing the experience information database.