1. A system for printing an advertisement on a print medium, the system comprising: a mobile telecommunications device having a printer module for printing the advertisement on the print medium, a sensor module for sensing a print media identifier of the print medium, and a media feed path along which the print medium is fed; and the print medium, the print medium being provided with first coded data as a linear pattern and second coded data as a two-dimensional patter, the first coded data encoding first information and the second coded data encoding second information, wherein at least some of the first and second information is indicative of the print media identifier, and at least some of the second information is further indicative of a two dimensional coordinate grid, the print medium includes an interactive element associated with a linked object, the linked object being associated with a region of the print medium using the second coded data, and the linked object being stored in an object repository, and the media feed path of the mobile telecommunications device is adapted to present the print medium fed therethrough to the sensor module, such that the first and second coded data are read using the sensor module, and the print media identifier determined therefrom.