1. A method comprising: receiving a textual description of a collection of entries representing products, the collection being requested for creation within a network-based commerce system, the textual description of the collection of entries representing products being submitted by a user of the network-based commerce system and received from a client device of the user by a server system within the network-based commerce system, the collection, after creation, includes one or more entries that correspond to products to be listed for sale via the network-based commerce system; generating a structured description of the collection based on the textual description of the collection requested for creation, the generating of the structured description including parsing the textual description based on a delimiter included in the textual description requested for creation, the structured description of the collection including a name-value pair derived from the textual description submitted by the user, the generating of the structured description being performed by a module executed by a processor of a machine; and creating the collection requested for creation within the network-based commerce system by storing the structured description of the collection in a database of the network-based commerce system.