1. A mobile device, comprising: a wireless interface configured to communicate with a localized component of a wireless communication system, wherein the localized component is associated with at least one geographical region; and a processor configured to receive localized information content via the wireless interface and present the localized information content, wherein the processor is further configured to: receive a localized request, the request being localized to the geographical region and comprising information associated with the mobile device, and transmit the localized request to the localized component via the wireless interface; receive the localized information content responsive to the localized request, the localized information content associated with the geographical region; and present the localized information content.