1. A computer implemented method executed using one or more processors, the method comprising: receiving trigger query data, the trigger query data identifying one or more trigger queries and one or more sets of authoritative users, each set of authoritative users being associated with a respective trigger query; providing a plurality of trigger query and authoritative user pairs, each trigger query and authoritative user pair identifying a trigger query and an authoritative user from a set of authoritative users associated with the trigger query; for each trigger query and authoritative user pair: generating a snippet based on user data, the user data being associated with the authoritative user in one or more computer-implemented services, each snippet being specific to the trigger query and specific to the authoritative user, and storing one or more snippets in computer-readable memory, each snippet being associated with the trigger query and the authoritative user for which the snippet was generated.