title: Backbone problem with this object
body: <p>This is my View in Backbone framework:</p>
  
  <pre><code>jQuery(document)ready(function() { 
  
  com.company.View = Backbone.View.extend({
    initialize : function() {
       myCollection.bind('add', this.onSuccess);
    },
  
    onSuccess : function(model) {
      // do something
      this.somethingElse();
    },
  
    somethingElse : function() {
      // do something else
    }
  });
  
  });
  </code></pre>
  
  <p>Now the problem is inside <code>onSuccess</code> function the this object doesn't belong to the View anymore, it belongs to model. So, when I call <code>this.somethingElse()</code> I got <code>undefined</code>.</p>
  
  <p>How can I successfully call <code>this.somethingElse</code> inside <code>onSuccess</code>?</p>