title: initializing a LPCTSTR /LPCWSTR
body: <p>I am having crazy difficulty understanding and getting this to work properly.  Basically what it comes down to is that I cannot successfully initialize a variable of this type.  It needs to have the contents of say <code>7&amp;2E25DC9D&amp;0&amp;USB003</code>. </p>
  
  <p>Can anybody please explain/show a proper initialization of this type w/ a similar value?  I have looked at all the help on this site and changing my project properties from unicode to multibyte is not solving the issue, and the other solutions aren't working for me either. </p>
  
  <p>As my code sits, here is how I am starting the initialization: </p>
  
  <pre><code>LPCTSTR portvalue = new TCHAR[100];
  </code></pre>