title: Choosing the right database on cloud, Azure SQL
body: <p>We are building an application, an ad serving platform, which will include many processes such as reporting, storing user data, requests, advertiser info, pubisher info etc. Moreover, we will be generating optimization files to serve better ads. </p>
  
  <p>We are using azure for cloud services. We are hoping to benefit from appfabric on azure and their architecture.</p>
  
  <p>My question is related to Azure SQL. Does anyone have any experience with Azure DB, what are the advantages, disadvantages? Performance, reliability, challenges?</p>
  
  <p>While choosing Azure DB, what are things should we benchmark or prototype?</p>
  
  <p>Any ideas or thought, you would like to share, especially related to database on cloud? COnsistency, availability, Partial Tolerance, replication?</p>
  
  <p>Thanks.</p>