title: RegEx Matching exactly; ^ and $ not completely delimiting
body: <p>I'm trying to match the equivalent of EXACTLY "/mortgage/" in Google Analytics with Regex, however I'm still getting additional strings following the second "/" and other instances where the term appears as well as completely non-relevant terms.</p>
  
  <p>I've tried</p>
  
  <pre><code>^\/mortgage\/$
  
  ^mortgage$
  
  \bmortgage\b
  </code></pre>
  
  <p>But largely am being returned the same series of data.... </p>