title: Submitting third version of an iOS app via iTunesConnect before app goes live
body: <p>We have an iOS app which has been approved for release with its version 1.0 <strong>and</strong> we submitted a minor update, version 1.1 that was also approved, and is "Pending Developer Release". The date set for first availability in "Rights and Pricing" is a month from now.</p>
  
  <p>The question is the following - is it possible to submit another update (lets say version 1.2) without forcing the app to go live early? That is, if we click "Release this Version" on the app version 1.1 page, will it actually make the app go live in the app store immediately? Or will iTunes honor the date in "Rights and Pricing" and the app will remain unreleased, and we would be able to submit another update in the now-open version slot?</p>
  
  <p>The copy in the Apple Developer Support manual seems to indicate that the app <strong>will</strong> go live when pushing Release This Version, but it is not clear:</p>
  
  <p>p. 72:</p>
  
  <blockquote>
    <p>Availability Date</p>
    
    <p>The date when your app will be available for purchase on the App
    Store. If your application has not been approved by Apple prior to
    this date, your app will go live as soon as it has been approved.</p>
    
    <p>This is a global date, and applies to all territories selected. If you
    change this date, it will apply to all versions of your application.
    If you create a new version of your app, you may use the Version
    Release Control feature in order to control the date your new version
    is released to the App Store.</p>
  </blockquote>
  
  <p>p.73: </p>
  
  <blockquote>
    <p>NOTE: You can only use the Version Release Control on app updates. It
    is not available for the first version of your app since you already
    have the ability to control when your first version goes live, using
    the Availability Date setting within Rights and Pricing. If you decide
    that you do not want to ever release a Pending Developer Release
    version, you can reject your binary to submit a new one. You are not
    permitted to skip over an entire version.</p>
  </blockquote>