title: How to create a zip of my Mercurial repo for release?
body: <p>As part of my release process, I want to create a zip file that is basically a dump of the hg working dir at the time of that particular release. What's the easiest way to do this in an automated way?</p>
  
  <p>BTW, if I simply "zip -r  proj.zip" the zip will contain all sorts of things I don't want -- like compiled files, emacs auto-backups, and, yes, the .hg directory itself...</p>