title: Regex - Ignore some parts of string in match
body: <p>Here's my string:</p>
  
  <pre><code>address='St Marks Church',notes='The North East\'s premier...'
  </code></pre>
  
  <p>The regex I'm using to grab the various parts using <code>match_all</code> is</p>
  
  <pre><code>'/(address|notes)='(.+?)'/i'
  </code></pre>
  
  <p>The results are:<br /></p>
  
  <blockquote>
    <p>address => St Marks Church<br /> notes => The North East\</p>
  </blockquote>
  
  <p>How can I get it to ignore the \' character for the notes?</p>